Fount Media

DECEMBER 27, 2022

Email database marketing is a powerful tool that can help you reach and engage your target audience. By building a database of email addresses, you can stay in touch with customers and prospects and deliver targeted messages that promote healthy living. There are many benefits to email database marketing, including.

Database Marketing 40

Database Marketing Email Marketing Marketing & Strategy Marketing Strategy 40

Fount Media

DECEMBER 15, 2022

It’s also one of the most cost-effective ways to build and maintain a long-term relationship with your customers without needing expensive ad buys or other traditional marketing tactics. However, many healthcare professionals are unaware.

Database Marketing 52

Database Marketing Email Marketing Tips Best Practices 52

Biznology

MAY 5, 2016

So after the session, I collared one of the hand-raisers, Adam Gelles, who turned out to be a partner at Marketing2Marketers, a B2B agency specializing in ad-sales marketing. Please meet New York’s happiest database marketer. Uniquely, we also add our own layer of intelligence (custom attributes) for segmentation.

Database Marketing 80

Database Marketing Paid Search Agency Advertising Agencies B2B Marketing 80

Leadspace

AUGUST 3, 2019

Increasing conversion rates comes down to properly using your marketing data in order to appeal to the right customer at the right time. A proactive database marketing strategy aims to forever improve your buyer-seller relationships. Your customer fills out a simple form and your tools fill in the rest.

Database Marketing 54

Database Marketing Work Management Marketing Management Marketing & Strategy 54

Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Modern B2B

MAY 22, 2023

So why the focus on customers? At a time when there’s a lack of investment and a critical eye on value, there’s a refocus to maintain revenue and seek growth from existing customers as much as possible. The lifecycle marketing approaches take into consideration retention as this is a fundamental part of the business’ targets.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Smarte

AUGUST 14, 2018

The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing? Breaking up your contact lists into smaller segments is the first step in Database Marketing.

Ideal Customer Profiles 45

Ideal Customer Profiles Database Marketing Work Management Conversion 45

Webbiquity

MAY 28, 2014

Any entry point with you will lead them down a Yellow Brick Road (or “YBR”) – a series of explicit steps to get them to the highest customer lifetime value possible – while delivering maximum benefit to them (the customer).

Database Marketing 100

Database Marketing Email Marketing ROI Marketing Automation Services 100

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases. Why is Database Marketing Important for ROI?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Customer Experience Matrix

FEBRUARY 1, 2010

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. Related factoids include: - 61% of marketers do not integrate Web analytics with other customer data. -

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Customer Experience Matrix

DECEMBER 14, 2016

.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. The Venn in BlueVenn The unified database process, a.k.a. Tags can be used to control subsequent flow steps.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

SEPTEMBER 8, 2017

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. I think the reason is that banks, airlines, and telcos all capture their customers’ names as part of their normal operations. This means their customer data management has been less mature and more fragmented.

Marketing Automation Services 168

Marketing Automation Services Buy Work Management B2B Marketing 168

Biznology

NOVEMBER 23, 2016

Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. And the response shot up. Like this post?

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Porch Group Media

AUGUST 4, 2020

Brands are refocusing on customer-centric approaches to maintain customer relationships and thrive during the economic downturn. In fact, according to recent research by Merkle , marketers continue to invest in new ways to better serve their customers. Customer-Centric Marketing.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Biznology

APRIL 24, 2015

One of the most compelling stories came from Doug Sechrist , vice president of demand marketing at Five9 , a cloud contact-center software company based in San Ramon, CA. Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling. We look at past wins, and the attributes of those customers.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Martech

JANUARY 25, 2024

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. One constant in Ruth’s career: teaching.

Work Management 80

Work Management Marketing Management Database Marketing Lead Gen 80

SalesIntel

JANUARY 19, 2022

This is why many companies have a place in their online purchasing to ask their customers how they found the company. . As any businessperson will tell you, in the early days of a business, business people find themselves spending much more on marketing than in their later years. Database marketing. Using better B2B data.

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Thus, retention is gaining traction again as a strategic B2B marketing priority.

Tactics 117

Tactics Work Management B2B Marketing Marketing Management 117

Biznology

MAY 28, 2014

If your customer is a new business, the rate is 27.3%. Harness customer-facing personnel to update the data. Leverage the access of customer-facing personnel to fresh contact information. Allow customers access to their record online, so they can make changes. This is not a new problem. Get this: every year, in the U.S.,

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Customer Experience Matrix

JUNE 22, 2011

Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. Adobe describes its scope as nothing less than optimizing customer experience and marketing spend across the entire customer journey, from first learning about a company through validation, purchase decision, product use, and commitment.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 15, 2006

Contrary to my initial impression that “customer centricity” was the major topic at the National Center for Database Marketing conference this week, a close look at the program shows just four of the 45 sessions had this as their focus. Reality can be so annoying. So the topic will continue to be popular.

Marketing Management 120

Marketing Management Planning Paid Search Agency Multi-Channel 120

Customer Experience Matrix

APRIL 18, 2007

A marketer who understands the need for customer-based management told me yesterday that the biggest obstacle to adoption is the intense product orientation of her business. That sounded familiar: I heard exactly the same thing last December at the National Center for Database Marketing in December (see my December 13 post ).

Ideal Customer Profiles 120

Ideal Customer Profiles Database Marketing Tagging Profiling 120

Customer Experience Matrix

FEBRUARY 3, 2010

post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

Customer Experience Matrix

DECEMBER 13, 2006

I’ve been at the National Center for Database Marketing conference these past few days. But from what I see on the conference schedule, the buzzword of the moment is “customer-centric”. So I was quite surprised to hear several attendees questioning the concept—as in “we’re not sure customer centricity is for us.”

Database Marketing 120

Database Marketing Conference Consulting Contact Marketing 120

Fount Media

MAY 16, 2021

One of the greatest benefits of database marketing is that it allows you to reach out to your most valuable clients, who are more likely to respond to your efforts. Corporate database marketing will also assist you in identifying what other future clients have in common with your current customers.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Database Marketing Marketing Budget 52

Customer Experience Matrix

DECEMBER 18, 2006

Naturally this caught my eye since I had been pondering how to measure buzz for Customer Experience Management (see entry for December 8). Speaking of relationships among concepts, I did want to clarify one point from last week’s posts on the attitude of marketers towards customer centricity.

Buzz 120

Buzz Marketing Management Planning Eye-Tracking 120

Biznology

APRIL 2, 2015

Real-time marketing gets real. We are fast approaching the holy grail of proactive database marketing, built on always-on, in-the-moment customer interactions. Real-time marketing will be real for business marketers, says Russell Kern of the Kern Agency. The post Where is B2B data-driven marketing headed?

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Customer Experience Matrix

JANUARY 13, 2014

I’m delighted that Scott has found the CDP concept useful† and am in turn happy to adopt his distinction between Backbone Platforms and the other types of marketing applications. I''m working on it as part of a larger methodology to help marketers assess the value of a Customer Data Platform and plan for deployment.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which are best for my industry and for my customers? And so many choices out there. Which products are best suited to the B2B world?

Marketing Automation Services 87

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 87

Only B2B

SEPTEMBER 28, 2023

In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy. These semi-fictional representations of your ideal customers are based on real data, market research, and customer insights.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

Martech

JUNE 15, 2023

Pegasystems, as it was then known, added customer decisioning, CRM and CX capabilities in the 2010s. Trefler views this approach as diametrically opposed to the widespread strategy of creating customer journeys that anticipate the behavior of audience segments. “Most marketing is remarkably unevolved,” he continued.

Enterprise Management 99

Enterprise Management Marketing AI Work Management Marketing Management 99

Martech

APRIL 11, 2023

A lot of times you have customers who are coming to us and saying, ‘Do you support this specific stack?’ We went from traditional database marketing and then digital came around and as digital came, it opened up this whole new world that nobody had really played in before. Q: What do you like about your job?

Enterprise Management 85

Enterprise Management Work Management Marketing Management Database Marketing 85

Customer Experience Matrix

SEPTEMBER 9, 2009

database marketing, or, more poetically, narrowcasting. This is about direct contact with segmented groups of customers. search marketing. The audience in database marketing is still passive, but it's targeted at segments that marketers have some reason to believe are interested. marketing focus. .

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

SmartBug Media

AUGUST 11, 2020

Hiring a marketing agency can be an expensive endeavor, but oftentimes, the additional expense is worth the boost in customers, leads, and sales that it brings. A knowledgeable, experienced marketing agency can help your manufacturing company: Expand marketing efforts. Increase efficiency, productivity, and performance.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ad Agencies Companies 100

Biznology

MAY 28, 2015

Most B2B marketers really struggle to get their arms around the reality of customer and prospect information. Of particular importance to data and data-driven marketing are these issues: Inattention to data and the database. There are at least three obstacles standing in their way. Everything old is new again.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

ANNUITAS

NOVEMBER 18, 2020

My entire career, even before email marketing had come to fruition much less the current digital age, was about using data to personalize the buyer experience for a better outcome. I’ve written dissertations on the value of “database marketing” and “personalization”. It was like magic for marketers.

Ethics 130

Ethics Personalization B2B Opt-out 130

Martech Advisor

NOVEMBER 18, 2019

With marketers spending more and more of their budget on personalization tactics, the need for people-based marketing strategies is growing and customer relationship marketing (CRM) is beginning to evolve. Customer relationship marketing (CRM) is continuously evolving.

CRM 66

CRM Database Marketing Acquisitions Loyalty 66