Biznology

FEBRUARY 28, 2014

As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. B2B Marketing Market Research Offline Marketing Slider B-to-B marketing B2B marketing B2B sales customer acquisition Data data hygiene data sources database marketing email marketing prospecting'

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Customers interact with us through a variety of channels, and often provide us with conflicting information. Our legacy databases are not as robust as we need. How do I match and de-duplicate customer records effectively? Create a custom matching algorithm.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

JUNE 29, 2017

Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets. Consider which of these may be the most applicable to your business, your customers, and your objectives. It’s the best money you can spend. .

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Biznology

NOVEMBER 27, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

JANUARY 5, 2022

This month we’re pleased to feature Consultants Collective member customer acquisition and retention consultant, specializing in B2B markets, Ruth Stevens. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Biznology

JULY 2, 2015

Business marketers put the marketing database to an enormous variety of uses, among them: Capturing data about customer behavior from all sales and communications channels, including social media. Modeling and predicting customer behavior. Querying and performing “what-ifs” to stimulate marketing ideas and actions.

B2B 80

B2B Ideal Customer Profiles Differentiation Profiling 80

Biznology

AUGUST 6, 2015

It’s a platform for communications, for selling, for just about every element of the marketing arsenal, and it’s is forcing marketers to think more carefully about customer and prospect data. But what is on the horizon for data-driven marketing? The end of the database “build.”. Data is the business.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

Biznology

DECEMBER 26, 2012

It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes. I encourage readers to add their own. . Facebook is ready, at last, for the B2B prime time.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

DECEMBER 7, 2015

This has lead to 5 significant trends in B2B database marketing. Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. These basic marketing and sales questions can now be answered once an integrated database is built.

Trends 80

Trends B2B SIC Telemarketing 80

Biznology

AUGUST 3, 2020

Also, budget for the expense of surveying, and be careful not to annoy any given customer with too many survey requests. . A control group sets aside a set of customers who won’t see the campaign, and compares sales in these accounts versus a set of similar accounts who were promoted. Data match-back. Product registration.

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197

Biznology

JUNE 27, 2016

So, with this technique, marketers who have built up sizable social media followings can enrich the relationship. Identify customer service problems. Market research. Here are some of the applications that come to mind: Deepen those relationships by communicating through other media channels.

Social Media 137

Social Media Media PR Demographics 137