KoMarketing Associates

AUGUST 13, 2020

About 53% believe that insights into B2B customers will become clearer by focusing on data integrity as well, such as data hygiene, cleanliness and robustness. The Consequences of Poorly Maintained Marketing Data. Almost half of marketers cannot estimate how bad data impacts their organization’s bottom line.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? So, what does list churn have to do with B2B marketing data?

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

KoMarketing Associates

JANUARY 14, 2021

Only 36% of average B2B marketers say that marketing, sales and service teams perform well together to provide sellers real-time data intelligence on prospect activity. In addition, 53% believe that insight into B2B customers will become more clear as a result of focusing on data integrity.

B2B Sales 165

B2B Sales InsideView B2B Marketing Data Hygiene 165

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Zoominfo

MARCH 4, 2021

Prospecting. Use your defined buyer personas and ideal customer profiles (ICPs). Directly address your prospect’s pain points. Make meeting scheduling easier for prospects. Help build email sequences for lead nurturing — the ones that don’t respond to initial prospecting. So let’s begin our list of tips!:

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

eTrigue

JANUARY 16, 2024

With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. Clean data helps you understand your market. Alignment of all your data — whether first, second or third party — allows you to define your total addressable market (TAM) in detail.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

KoMarketing Associates

DECEMBER 20, 2017

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. billion on third-party audience data and activation solutions. This is followed by transactional data ($2.9 Another $4.2

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

Zoominfo

DECEMBER 16, 2018

Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . In an environment where data is currency, quality is key. But it’s become increasingly difficult to stay on top of data hygiene. The Impact of Bad Data on Sales.

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

NetLine

DECEMBER 27, 2023

These systems store and manage your customer and prospect data, as well as handle your marketing campaigns. It also helps improve lead scoring, allowing you to identify the most promising prospects. It also helps improve lead scoring, allowing you to identify the most promising prospects.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. How Does Marketing Automation Work? Tips for Marketing Automation Implementation.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

LeanData

NOVEMBER 1, 2022

It’s a common sales and marketing Catch-22: A prospect submits a form on your website, requesting more information. Your team has a small window to respond before the prospect goes dark. On the other hand, if your team reaches out immediately, the customer experience threatens to be impersonal and unimpressive.

Webinar Metrics 98

Webinar Metrics Data Hygiene Leads Lead 98

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Spam traps don’t just catch spammers: They can catch the good guys, too. How to Avoid Spam Traps.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

AUGUST 2, 2020

As the name suggests, fit data helps find leads that are fit to be a customer for your company. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. It encompasses demographic data including: . Opportunity Data.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

JANUARY 5, 2021

With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. Practicing good data hygiene is essential.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Biznology

MAY 22, 2017

Most B2B marketers have customers worldwide. The General Data Protection Regulation is something we cannot ignore. They are not just focused on prospecting, like the CAN-SPAM and Do Not Call regulations in the U.S. It’s about consumer control of their data, and their comfort that it’s being protected.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

Zoominfo

OCTOBER 14, 2018

cold call attempts to reach a prospect. The Problem with your Data. Low-quality data can impact every aspect of a business—particularly sales and marketing. If your team’s performance is lagging and your sales database is a mess, it’s time to conduct an audit of your data. Inaccurate B2B contact data wastes 27.3%

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Zoominfo

MAY 7, 2021

“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going. In the same month that Lyon lost the first deal, he immediately started prospecting for the second. Challenges to Closing Big Business Deals.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Zoominfo

JUNE 3, 2018

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals. Continue reading.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. with either: Disparate data from other internal sources (e.g.

Data Hygiene 96

Data Hygiene Marketing AI Work Management Marketing Management 96

Engagio

OCTOBER 11, 2023

In GTM, data helps businesses find the right people and companies to sell to and make sure they’re reaching them in the right way. The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

JANUARY 5, 2021

With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. Let’s say you’re prospecting on a corporate website.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. then your entire strategy will come crashing down and you’ll miss out on potential customers. 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Biznology

NOVEMBER 5, 2018

I’ve had customers say, “No way, you’re my secret weapon. Businesses think email is their best prospecting tool. I just got off the phone with a data scientist in Bangalore who was complaining how he digs up high value prospective accounts, and his clients blast them with email, get no results and then blame him.

B2B Marketing 151

B2B Marketing Peer-to-peer Data Hygiene B2B 151

Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter. Data Hygiene. Passive Candidate Sourcing. Sales Enablement.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Zoominfo

MARCH 3, 2021

Prospecting When sales reps go hunting for new buyers at this stage, audiences already expect some sort of intervention. Use your defined buyer personas and ideal customer profiles (ICPs). Directly address your prospect’s pain points. Make meeting scheduling easier for prospects. So let’s begin our list of tips!:

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

InsightSquared

MARCH 5, 2021

I tried both carrot and stick strategies—with each approach failing to change sales rep behavior and motivate them to take accountability for their CRM data hygiene. Time that can be much more effectively spent engaging customers to close business. . It is now quite clear to me that was not my reps’ fault.

Sales Management 156

Sales Management Forecasting Digital Marketing Funnels Work Management 156

Zoominfo

MARCH 8, 2022

Bad data and data decay weaken critical business activities, such as prospecting or running email campaigns. Clean data enables your business to take focused action based on relevant data points. What is the impact of bad data on sales and marketing? Bad data also prevents successful automation.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

DealSignal

FEBRUARY 18, 2024

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. A salesperson who is good at prospecting will create a database full of likely customers.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Zoominfo

SEPTEMBER 18, 2018

Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. Today, we explore the negative side of personalized marketing , and the tactics you must avoid if you want your customers to trust your brand. Personalization.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

MLT Creative

OCTOBER 25, 2011

Bad data is an enormous liability that can lead to: Undeliverable communications. Annoyed prospects or customers. Correcting data fields and standardizing formats and data elements – data hygiene – are some of the least interesting and most tedious tasks in B2B marketing. Poor reputation.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

Binary Demand

JULY 21, 2023

Therefore, B2B data is crucial in empowering business decisions and offering valuable insights that guide marketing and sales directors in understanding market trends, influencing purchase decisions, and allocating resources effectively. Methods like interviews, focus groups, questionnaires, and case studies collect valuable data.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. How Does Marketing Automation Work? Establish goals and KPIs. Find the right tool.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

SalesIntel

AUGUST 11, 2021

Now back to reality – Mr.Smith is your potential customer and looking for a CRM. It’s crucial to have the correct knowledge of your prospects and leads. Firmographic Data: Firmographic data contains important company details that help you categorize accounts (companies) suitable for you. Firmographic Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Anteriad

JANUARY 20, 2023

Are you looking for data to drive your lead generation campaigns or help you run accounts-based marketing (ABM)? Do you already know who your target buyers are or do you need to discover new prospects? Thinking about exactly how you will use data to optimize your marketing efforts will be the foundation of your entire data strategy.

Data Hygiene 52

Data Hygiene Marketing & Strategy Work Management Marketing Management 52

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216