KoMarketing Associates

AUGUST 13, 2020

About 53% believe that insights into B2B customers will become clearer by focusing on data integrity as well, such as data hygiene, cleanliness and robustness. About 24% do not perform any data maintenance, and 20% use a data cleansing product for ongoing data cleaning.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

SmartBug Media

SEPTEMBER 4, 2023

By understanding each system’s use cases and necessary functionalities from their customers’ perspectives, these organizations have aligned their features to foster an integration that’s greater than the sum of its parts. Additionally, always focus on accurate data mapping between objects. This is where batching can be a lifesaver.

Hubspot 75

Hubspot Data Hygiene Work Management Marketing Management 75

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? So, what does list churn have to do with B2B marketing data?

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

MARCH 4, 2021

Use your defined buyer personas and ideal customer profiles (ICPs). Leads that haven’t shown explicit interest in your product — cold leads — require more research to find their challenges. Unfortunately, not every lead you connect with has the budget or time to invest in your product or service. Engagement. Qualification.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Martech

MAY 8, 2023

Post-purchase and post-shipment emails A purchase from an ecommerce site is an opportunity to engage with that user on their new product. This could be shipment details/status, upsells, customer service information or content on the brand and community the customer just joined. They are not collecting the right data at al.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Email Marketing Automation 118

Litmus

OCTOBER 11, 2022

Personalized emails allow you to engage and connect with customers faster and identify where you can get the most return on investment (ROI) with your messaging. . But the customer journey is not linear. Leveraging data details. Lesson one: Types of data. Data makes the email personalization world go round.

Email Marketing 87

Email Marketing Data Hygiene Personalization Planning 87

eTrigue

JANUARY 16, 2024

With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. Clean data helps you understand your market. Alignment of all your data — whether first, second or third party — allows you to define your total addressable market (TAM) in detail.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. Skipping on data quality and hygiene leads to data decay and costs you performance company-wide. In short — get to bad data before it gets to your database!

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

AUGUST 2, 2020

What is B2B Data? B2B data is enterprise-focused information used to improve sales and marketing campaigns. Users can meticulously target audiences and find leads fit to purchase a product or service. This data is split into three types: intent, fit, and opportunity. Intent Data. Opportunity Data.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Biznology

AUGUST 26, 2016

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? Demographics Data. Demographics data includes: Age.

Data Hygiene 80

Data Hygiene Work Management Marketing Automation Services Marketing Management 80

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

JANUARY 5, 2021

And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. What happens when your data source and CRM don’t sync up? By putting into action both their organization’s Salesforce data and ZoomInfo’s high-quality data, our customers are equipped to hit their number.”. “By

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Litmus

SEPTEMBER 13, 2022

It’s often the first communication people receive from your brand and it continues to build rapport throughout the customer journey. Data hygiene. Regularly checking your subscriber data and data hygiene requires discipline, governance, and proactivity with teams (and vendors) across your organization.

CTR 73

CTR Email Marketing Data Hygiene Click Rate 73

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. with either: Disparate data from other internal sources (e.g.

Data Hygiene 96

Data Hygiene Marketing AI Work Management Marketing Management 96

Zoominfo

OCTOBER 14, 2018

62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ). 94% of businesses suspect that their customer data is inaccurate ( source ). Inaccurate B2B contact data wastes 27.3% Only 13% of customers believe a salesperson understands their needs ( source ).

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Zoominfo

OCTOBER 5, 2021

Market intelligence is information gathered by a company about its market, customers, and competition in order to gain a holistic knowledge of the overall marketplace. Market intelligence involves two primary data types: external and internal data. This type of data is not meant or public consumption.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Engagio

OCTOBER 11, 2023

Technographic data : Know what technologies a company already uses and what they’ll buy next, so you can identify accounts that are the perfect fit for your business. Intent data : Determine which accounts are in-market for the products you sell. Don’t just think about the volume of their data — think about the quality as well.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

InsightSquared

JUNE 16, 2020

These can be data hygiene recommendations, sales process reminders or even machine-learning driven suggestions. Guided selling gives you an outlet to quickly update your reps of new developments and provides guidance on how to adapt your approach and messaging with customers. It’s up to you to ensure they are set up for success.

Practices 177

Practices Best Practices Data Hygiene Buying Cycle 177

ANNUITAS

NOVEMBER 20, 2014

With end of year around the corner, don’t forget about your customers. I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. – What is the data hygiene process?

Demand Generation 100

Demand Generation Data Hygiene Marketing & Strategy Demand 100

ANNUITAS

JULY 17, 2014

I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. Everyone has seen the studies that state it costs twice as much to acquire a new customer as it does sell into a current one.

Paid Search Agency 100

Paid Search Agency Companies Demand Generation Data Hygiene 100

MLT Creative

OCTOBER 25, 2011

Bad data is an enormous liability that can lead to: Undeliverable communications. Annoyed prospects or customers. Correcting data fields and standardizing formats and data elements – data hygiene – are some of the least interesting and most tedious tasks in B2B marketing. False intelligence.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

Zoominfo

JANUARY 5, 2021

With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. Free Trial What happens when your data source and CRM don’t sync up?

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Only B2B

NOVEMBER 20, 2023

In fact, 63% of marketers report spending more on data-driven marketing and advertising last year, and 53% said that a demand to deliver more relevant communications/be more customer-centric is among the most important factors driving their investment in data-driven marketing. For all this to happen, cleansing data is important.

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

Zoominfo

MAY 7, 2021

Then, the company — which was in the process of acquiring another — spotted a problem: The two companies were both customers of ZoomInfo, and they were paying two different prices. There seemed to be about $100,000 in opportunity, and the deal was moving forward. Now Lyon was faced with consolidating the contracts.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Zoominfo

MARCH 3, 2021

Use your defined buyer personas and ideal customer profiles (ICPs). Leads that haven’t shown explicit interest in your product — cold leads — require more research to find their challenges. Qualification Unfortunately, not every lead you connect with has the budget or time to invest in your product or service.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. then your entire strategy will come crashing down and you’ll miss out on potential customers. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

InsightSquared

MARCH 5, 2021

I tried both carrot and stick strategies—with each approach failing to change sales rep behavior and motivate them to take accountability for their CRM data hygiene. Time that can be much more effectively spent engaging customers to close business. . It is now quite clear to me that was not my reps’ fault.

Sales Management 156

Sales Management Forecasting Digital Marketing Funnels Work Management 156

Zoominfo

MARCH 8, 2022

The more complete and accurate the data, the more likely it is that your marketing and sales efforts will align with the needs of your target customer. What is the impact of bad data on sales and marketing? Bad data also prevents successful automation. Increased email churn Email churn is caused by customer attrition.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Zoominfo

SEPTEMBER 18, 2018

Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. Today, we explore the negative side of personalized marketing , and the tactics you must avoid if you want your customers to trust your brand. Personalization.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Only B2B

JULY 19, 2023

Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. Discover the untapped possibilities of your data – Elevate your insights with our Database Cleansing service.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Martech

JULY 21, 2021

“The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance. The process was extremely simple for us and our customers. What makes the Teester platform so valuable is that no training is needed for our customers. Chris Wood, Editor. Read more here.

Work Management 109

Work Management Enterprise Management Marketing Automation Services Data Hygiene 109

Litmus

APRIL 25, 2022

Monitoring things like sender reputation, format and content, and list hygiene can help highlight where to focus your efforts for improvement. In fact, 80% of customers say they are more likely to make a purchase from a brand that provides personalized experiences. Data hygiene. Personalization.

Email Marketing 100

Email Marketing Deliverability CAN-SPAM Data Hygiene 100

SalesIntel

AUGUST 11, 2021

Now back to reality – Mr.Smith is your potential customer and looking for a CRM. Segmenting your audience makes it far easier to develop relevant content that converts prospects into leads and leads into customers. “If Firmographic information includes both company-wide and detailed user-level data. Intent Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Rev

FEBRUARY 15, 2023

Marketing, sales, finance and customer success operated in silos; each using their own databases with their own set of metrics, chasing their own goals and then wondering why their numbers didn’t align at the end of the quarter. Set revenue targets based on data and analysis, not just gut feelings or guesses. Do you remember?

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

DealSignal

FEBRUARY 18, 2024

A salesperson who is good at prospecting will create a database full of likely customers. But, note the key word here: likely customers. A lead represents any potential customer who has displayed interest in your product or service, whether by subscribing to your newsletter, downloading an ebook, or engaging with your content.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

SmartBug Media

SEPTEMBER 27, 2021

A messy customer relationship management (CRM) database is just like an unclean house: The clutter makes it difficult to find what you need most. Routine data cleanup allows you to focus on the contacts that will be important to the success of your operations. What is data hygiene? Standardize data input.

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96