Writing on the Web

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7 Social Media Mistakes Bloggers Should Avoid

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One of the best things about social media is that it can help you understand what your customers think about your products and services. It’s also a public customer support platform, so be sure to respond quickly to questions and complaints. 6. Poor responses to customer complaints may be perceived as a reflection of the poor services your business offers. ssets (free).

How Do You Choose a Blog Platform?

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It’s also where you’ll find extensive documentation, community support forums, hundreds of free themes and plugins you can use to customize your site. How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. Author Bio.

Better Business Blogs: Correct Those Broken Links

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And a frustrated visitor is an unhappy customer. Are you keeping your business blog fresh? If If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Ah, yes, nirvana. The good news? Link rot.

How to Create a White Paper: Get Found Online and Grow Readership

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At the other end of the list would be a customized white paper. If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. This is part of the CAST acronym for ways to grow readership. ssets. ocial Media.

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Content Methodology: A Best Practices Report

for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.

The ABC’s of Great Blogging: Be Original and Offer Insight

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According to the authors of  Content Rules : “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. Chapman,  Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business  (John Wiley & Sons, Inc. 2011).

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Content Marketing Graphic: What’s Missing in this Visual?

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Your content needs to be customer-focused. What’s Missing in this Visual? width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. How do you do this? You must appeal to people’s emotions , using visuals and stories.

Starting a New Blog?6 Things a Business Blog Must Have

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Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. Your logo – Get a customized banner created to include your logo, picture, blog name and tagline; use one of the freelance sites to find the right designer. Are you starting a new blog ? Easy Navigation.

Content Marketing: How do you know if it???s working?

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Newt Barrett and Joe Pulizzi in their book Get Content, Get Customers , say this: “Perhaps a better way to judge the effectiveness of a content plan is to analyze return on objective , ROO…ask the question, ‘One year from today, how will you know whether or not the project was successful?’” How do you know if your content is working for you? newsletter 75%.

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Evangelizing a Content Marketing Program

percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.

The Pros of LinkedIn vs. Facebook for Professionals

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You can also customize your LinkedIn Today page and LinkedIn front page to show news more relevant to your industry. You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. photo courtesy  Nutdanai Apikhomboonwaroot ).

Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction

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You cannot customize the content for each social media audience. Many people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good. And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? You cannot personalize the content.

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How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

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One thing’s for sure, you can’t go out and ask customers what they want you to do in order to be perceived as authentic. All the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic  is your blog writing? Do you sound authentic? And, how do you write authentically, anyway? Don’t try to sound too good. So far, I’m about even.

Online Persuasion: Seeing Through the Eyes of Customers

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There was a picture of a pair of glasses lying on a bench with this caption:  Don’t you wish you could see through your customers’ glasses? Related posts: Online Persuasion: Seeing Through the Eyes of Your Customers. There’s an important shift in  content marketing  tactics that affects professionals who want to  get found, get known and get clients online.

Study: How Much of Your Content Marketing Is Effective?

And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.

6 Easy Tips to Write a Blog Post in 30 Minutes

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The 6 basic steps for writing a blog post for a business blog are these: Find a problem your readers and customers need solving. Can you write a blog post and publish in under an hour? How about 20 minutes? That’s my record. But as anyone who’s ever made love knows, fast isn’t always better. And sometimes it is. ” and do it fast. Suggest a solution or 3-5 steps.

Blog Content: 4 Ways to Make Your Blog Unique

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Author Bio: Ken Myers is the founder of [link] and has learned over the years the importance of focusing on what the customer is looking for and literally serving it to them. Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content. Where can you find this unusual blog content? 1.

5 Ways to Make Your Business Blog Remarkable

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You’re more likely to engage your customers by writing on topics they clearly are interested in than developing your own. 3. Target your customers – knowing who you are marketing to will help your business blog. Being on top of your game is essential if you want to use your business blog in order to gain customers and attention for your business. Like, fascinating ?

Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites

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This is a plug-in and you ha Your Blog & Facebook, Social Sites" width="224" height="300" /> ve the opportunity to customize your posting. Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />. Although this seems like a good idea, it may do you more harm than good. The inability to “tag” others in your status updates.

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Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

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What you give customers should of course be high perceived value and include follow up marketing to upsell them into other products and services. Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging  using two different methods: Sell products directly through your blog  (or website). Next Steps. From Free to Fee.

Better Content Marketing: Words and Numbers Matter

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Sometimes it boils down to just one word or set of words that can make the difference between a customer who reads or one who clicks away. Good: 90 percent of our customers rate our service as “excellent” Better: 9 out of 10 customers rate our service as “excellent” Negative data, however, should be present in percentages. Words matter. Content matters.

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5 Uses for Your Business Blog

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You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all). Your blog works as an extension of your website, so provide more information than customers would receive from the product page. Customer Service. Raw Sales.

Smart Business Blog Linking: Top 25 Content Marketing Blogs

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” “No matter where you go, you see how content marketing affects business and customers alike. Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. Well, we’re listed as #24, but hey!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

4 Tips to Attract More Readers to Your Business Blog

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When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. But search ones that attract your kind of customer, in your target audience. 2. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone.

Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!

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Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post ? If you have a product or a service that can help your customer solve a particular problem, share this information with your readers. Make Sure Your Posts Get Read!"

Blog Design Blink Test: Simple, Easy Navigation

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Or, better yet, use a professional, custom-designed survey. In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). Navigation/Simplicity  (Layout, use of white space and read more). Your picture.

How to Find Great Blogs for Better Business Blogging

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It also has an easy-to-use search engine and a way to customize the site for your topic selections. Writing quality content is key for your business blog. Never stop focusing on  better business blogging. But what about reading great blogs yourself? It’s a great way of getting ideas and topic inspiration from other writers who have different views and perspectives. Photo Source).

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

How to Write an Ebook as Good as a TED Talk

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At some point in your professional career, you’ll likely be inspired to write and publish a book, whether for potential customers, colleagues or to spread your message to a global audience. And I’ve read How To Deliver a TED Talk , by Jeremy Donovan. Your ability to persuade others through  written words will contribute greatly to your book publishing success. Start with why.”

Your Business Blog Year 10: Is It Still Worth It?

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Blogs that are supported by a solid, customer-focused strategy and that are integrated with social media efforts still have every opportunity to help a brand become and stay “the best answer” for topics that matter most to their customers. Does blogging still make sense for your business? Publishing a quality blog requires time and effort. Communication is possible everywhere.

5 Reasons Content Marketing is Getting Harder

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shift towards the reader/customer and their needs (what you may not know very well). I hate to be a purveyor of gloom, there’s too much of that around these days. But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging. There exists: A shift away from focusing on your products and services (what you know well). business environment that is changing rapidly (what is unknown). More people online in your field writing about the same things (some better, some worse). So what to do? What else?

Social Media for Busy Business Bloggers

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If you want customers, you need to go where they are online. Because your audience is different, depending on the site, you may want to customize the post in the status update. With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? It’s the numbers. Over 25% of U.S. activity on the web.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Social Business Success Starts at the Top

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Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. In a recent survey done by the social media branding firm BRANDfog , respondents said that CEOs and other company leaders who use platforms like Twitter effectively are regarded more highly by customers and their employees. Twitter is not just for kids.

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