Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. Even if you’re a great writer, or have people on staff who are, it takes time and skill to craft an article, blog or newsletter appropriate for both your audience of potential customers and the search engines. My Business Website: Content for Customers… or SEO? “ Content is king. Bill Gates said it, so it must be true. Expert copy. MORE >>

search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. 'Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. Most businesspeople studied things such as marketing, communication, or business. It’s not often they’ve studied English or creative writing. Yet it’s becoming expected that businesses have a well-written blog, as well as expertly-written content on their website. Tips for Better Blog Writing. MORE >>

The following three P’s of social media will help your business create a loyal customer following and find new clients through a fresh, well-organized social media page. In addition to inviting friends and clients on the internet, post announcements for your page on the paraphernalia you give your customers (business cards, pens, shopping bags, postcards, etc). Are you thinking about creating a social media page for your business? Image: Freedigitalphotos.net ). Purposeful Plan. Before you open a social media account for your business, make a plan. Plentiful People. MORE >>

Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. What are 3 ways to frustrated your reader’s brains? Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. hope you enjoy it and learn something. Let me know if you have questions… Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. MORE >>

While a business may have many products and service offerings, and maybe several different buyer personas, it generally provides unique solutions to customers’ problems. And your customers could be anyone with a pulse… Case in point… I’m a psychologist who makes a living writing for executive coaches. 'When should you start a new business blog ? Let’s face it, publishing frequently on a business blog is time consuming. And you’ll need to do that two times a week, or more. That’s pretty clear and direct. You need a new blog. MORE >>