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Five Strategies for Improving Customer Experience

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As a marketing professional, you understand customers are your firm’s most valuable assets. However, dialing into customer loyalty and determining what it takes to improve customer retention isn’t always easy. Getting a solid grasp on the customer experience can be a big investment, and you don’t want to waste time and resources on strategies that paint the wrong picture.

The 15 Best Special-Purpose SEO Tools

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Sample review:  “Designed to install in Chrome or Firefox, the Toolbar allows you to see important SEO metrics as you bounce from site to site, as well as allowing you to create custom searches, research keyword ranking difficulty, validate authorship and markup, and view social metrics.” — Express Writers. Google Review Count:  600. Pricing:  free. Google Review Count:  290. HubSpot.

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3 Tips for Using Social Media for B2B Marketing

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Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. Guest post by Larry Alton. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Image credit: Jason Howle on Flickr.

The 26 Best All-in-One SEO Tool Suites

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Add your own branding to these reports and share with customers and prospects.” — Modern Marketing Partners. Speaking from experience, the site has great customer service and works with you to make sure you get what you need.” — Kissmetrics. Sample review:  “Conductor for SEO promises to help marketers reach out and grab their customers with compelling content. 13)   Moz.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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It highlights your successes in a way that turns potential buyers into actual customers. After that, your customers answer handpicked questions, a process that leads to a more exciting read. Also, quoting customers in their own words is more relatable than you telling the story. Which of your customers are best for your case study? Legal Matters and Customer Approval.

The 29 Best Social Media Monitoring Tools

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With Netvibes, you can offer clients your very own proprietary, custom-branded social dashboard that automatically pulls in real-time results from all the social campaigns you’re running.” Sample review: “A nice, easy user interface is provided by Quintly and I particularly like the dashboard approach where you can customize your own widgets. Google Review Count:  345.

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What is Inbound Marketing? The Idiot’s Guide [Infographic]

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Inbound marketing is so important because it so effectively appeals to prospective customers. Guest post by Andy Beohar. Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. And how can you apply them to your own business? Talk about fish in a barrel!

Five Content Marketing Tips for B2B Success

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Having conducted the research with The Economist Intelligence Unit, and having had plenty of content marketing practice, here are five top tips to success: Data insights + customer profiling = relevant, targeted content. While there is no perfect solution, B2B marketers should try to track engagement across the journey the customer is on through to a purchase. Image credit: Wikimedia.

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

The 24 Best Visual Content Creation Tools

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Design tool for custom images, presentations, and social media graphics. You can also generate pointers, QR codes, and other visual tools to customize images and upload them directly to your site.” With ScribbleMaps, you can create and custom maps, widgets, and images. But content won’t simply be produced in greater volumes, it will also become increasingly visual.

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Your Employees May Be Your Best Untapped Brand Advocates

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The effect of these interactions on the customer experience can lead to higher conversions, loyalty, and more word-of-mouth recommendations. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple. Identify. Willingness to help. Educate.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Good answer: a basic list of metrics reported each month (including some or all of the above), plus openness to customizing the report sections and format for your needs.  Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. These are often your best leads.

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The Single Most Important Element for Increasing B2B Lead Gen and Sales

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Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode. When a customer or prospect has an issue, they want it resolved. Image credit: The Blue Diamond Gallery.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

47 Superb Social Media Marketing Stats and Facts

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Social is viewed as the second-most effective digital tactic for customer retention, behind only email. But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. Of the 7.2

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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You won’t pick up any new business, but you will risk alienating current and potential future customers. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. Of  course, a steady stream of crappy content won’t attract a large or loyal readership. Quality matters.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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typical case study describes how a customer has benefitted from using your product or service, which can be in written or audio format, and attracts and acquires new clients. Pay Customers: If satisfied with your service, your customers can be your best salespersons! Guest post by Bill Achola. Ned J. One day, he decides to try something new. His work is recognized. And so on.

The 32 Best Twitter Marketing Tools

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You can customize the display to show or hide specific columns.” While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Google Review Count:  436. Siasat.

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

The 23 Best Content Ideation Tools

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Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas?

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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57% of a typical purchase decision is made before a customer even talks to a supplier. By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. Customer testimonials have the highest effectiveness rating for content marketing at 89%. And yet – only 20% of CMOs leverage social networks to engage with customers.

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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Understand Your Customer’s Desired Outcome. What does your customer truly want? You will only be profitable in the long term if you are able to deliver the customer their desired result. Understand Where Your Customer Is In That Journey. When your customer reaches your blog/YouTube Channel/website, where are they on their journey to their desired end result?

How to Calculate the ROI of Social Media Marketing [Infographic]

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Those on the pro-ROI side, however, counter that social media is a channel for marketing and customer service. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? But it doesn’t have to be that way.

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34 Compelling Content Marketing Stats and Facts

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The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). 57% of purchase decisions are made before a customer ever talks to a supplier, and Gartner predicts that by 2020, customers will manage 85% of their relationship with an enterprise without interacting with a human. Want to know more?

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The 29 Best Web Analytics Tools

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Sample review:  KNIME is “an open source piece of software used mostly outside of marketing, but is excellent for data piping, prototyping custom built software, advanced analysis, and reporting. Measure actions users take in your app, see if they come back, send notifications via email or push, pinpoint where and why you lose customers, and conduct A/B split tests. 11) Mint.

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

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The results in this infographic came from examining detailed customer reviews. The study uses a variety of parameters to find the best social media management tool: user satisfaction, product direction, how easy it is to use, customer service, usability, the ability to meet business needs, and at the end, an average rating from G2Crowd. Guest post by Lilach Bullock.

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Seven Ways to Humanize B2B Marketing

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Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. One enterprise software vendor talks about making its IT customers into business heroes. Large enterprises can utilize sophisticated data mining to target messages to customers.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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91% of customer say they’d give referrals; only 11% of salespeople ask for referrals. B2B customers now expect the same range of omnichannel buying options they enjoy as consumers – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases. ( The Future of Commerce ). 7. Image Credit: B2B Marketing Insider. Death of the salesman?

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20 Expert LinkedIn Guides

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Now, LinkedIn enables you to customize this picture.” LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Want a Job? links.”

This One Thing Has Become The New SEO Reputation Management Secret This Year

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Be certain to create them where your customers and prospects visit as well. Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. More and more consumers are now using social media and review websites to make all kinds of purchasing decisions. Free tools to get you started.

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Customer Experience Starts with Your Employees

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Providing a great customer experience creates sustainable competitive advantage and higher profits. There’s a solid argument to be made that “customer experience” isn’t just another business buzzword. As products, stores, and services increasingly begin to look alike, customer experience will increasingly define and differentiate a brand. Customer experience—not so much.

35 Stupendous Social Networking Facts and Stats

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population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. 77% of B2C companies have acquired customers through Facebook. ( Ber|Art ). 8. Nearly two-thirds (65%) of B2B companies have acquired a customer through LinkedIn. ( Ber|Art ). Image credit: The Wonder of Tech. Facebook is of course (by far) the largest social network.

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14 Dazzling Digital Marketing Stats and Facts

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Here are four more key takeaways based on the digital marketing facts and statistics presented below: •  Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years. Marketers in the U.S. Marissa’s Picks ). 3.

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The Six Best Google+ Marketing Tools

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The customization is stellar, so setting time aside to take advantage of all opportunities is on my geeky calendar.” — Katie Lance. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. But it can still be interesting place to hang out, and it may help with SEO. Google Review Count: 70,400.

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The 12 Best Competitive Intelligence and Benchmarking Tools

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Sample review: “Want to know how your competitors are doing in terms of attracting customers to their site or how they are faring against you in terms of traffic? When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) ” — Comms Axis.

5 Easy Tools for Social Selling Success

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Allowing you to track keywords and conversations across more than twp million channels, UberVU makes it easier than ever to discover important discussions and important customers across the internet. From social to industry publishes, to niche blogs, UberVU helps you pinpoint potential customers and conversations at exactly the right time. Guest post by Austin Duck.

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83 Exceptional Social Media and Marketing Statistics for 2014

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78% of CMOs believe custom content is the future of marketing. Customer testimonials are the most effective form of content marketing. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). 45% of B2B marketers have gained a customer through LinkedIn. SocialTimes ).

14 Brilliant B2B Marketing Strategy Guides

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But the increased availability of data means vendors are also more knowledgeable about what matters to buyers, how they conduct research, which content resonates with prospective customers (and what types of content fall flat), how to refine and act on key measures and metrics, and most importantly, how decisions are ultimately made. How To Do It Right: Demand Generation by Forbes.