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Three Things Smart B2B Marketers Will be Doing in 2016

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That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Finally, buyers value images, videos, and customer reviews from brands most highly on social media. Create the Content Your Buyers Crave.

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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Understand Your Customer’s Desired Outcome. What does your customer truly want? You will only be profitable in the long term if you are able to deliver the customer their desired result. Understand Where Your Customer Is In That Journey. When your customer reaches your blog/YouTube Channel/website, where are they on their journey to their desired end result?

The Single Most Important Element for Increasing B2B Lead Gen and Sales

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Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode. When a customer or prospect has an issue, they want it resolved. Image credit: The Blue Diamond Gallery.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. This nuanced take on marketing isn’t easy to master, especially when marketers know very little about their new customers. Beyond MENA, a UK e-retailer recently reached new Japanese customers through its localized Japanese Facebook page.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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You won’t pick up any new business, but you will risk alienating current and potential future customers. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. Of  course, a steady stream of crappy content won’t attract a large or loyal readership. Quality matters.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Good answer: a basic list of metrics reported each month (including some or all of the above), plus openness to customizing the report sections and format for your needs.  Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. These are often your best leads.

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How to Calculate the ROI of Social Media Marketing [Infographic]

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Those on the pro-ROI side, however, counter that social media is a channel for marketing and customer service. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? But it doesn’t have to be that way.

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47 Superb Social Media Marketing Stats and Facts

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Social is viewed as the second-most effective digital tactic for customer retention, behind only email. But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. Of the 7.2

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

The 23 Best Content Ideation Tools

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Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas?

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How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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typical case study describes how a customer has benefitted from using your product or service, which can be in written or audio format, and attracts and acquires new clients. Pay Customers: If satisfied with your service, your customers can be your best salespersons! Guest post by Bill Achola. Ned J. One day, he decides to try something new. His work is recognized. And so on.

How Does Content Marketing Help with SEO?

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Although it is a best practice for SEOs, creating fresh content on a regular basis can also positively impact on your customer base as your social media schedule can be filled with this new content. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. What is the difference? How do they work together? The answer: through content marketing.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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57% of a typical purchase decision is made before a customer even talks to a supplier. By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. Customer testimonials have the highest effectiveness rating for content marketing at 89%. And yet – only 20% of CMOs leverage social networks to engage with customers.

7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)

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Blogging allows you to connect directly to your customer, so your blog should be written in a conversational tone. If you pepper your language with industry terms and business jargon , it’s very likely that you’ll alienate those potential customers. Sharing posts is a great way to increase your readership (and your potential customer base). Guest post by Eric Brantner.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

34 Compelling Content Marketing Stats and Facts

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The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). 57% of purchase decisions are made before a customer ever talks to a supplier, and Gartner predicts that by 2020, customers will manage 85% of their relationship with an enterprise without interacting with a human. Want to know more?

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Five Top-Rated Social Media Management Tools for 2016 [Infographic]

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The results in this infographic came from examining detailed customer reviews. The study uses a variety of parameters to find the best social media management tool: user satisfaction, product direction, how easy it is to use, customer service, usability, the ability to meet business needs, and at the end, an average rating from G2Crowd. Guest post by Lilach Bullock.

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Seven Ways to Humanize B2B Marketing

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Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. One enterprise software vendor talks about making its IT customers into business heroes. Large enterprises can utilize sophisticated data mining to target messages to customers.

Customer Experience Starts with Your Employees

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Providing a great customer experience creates sustainable competitive advantage and higher profits. There’s a solid argument to be made that “customer experience” isn’t just another business buzzword. As products, stores, and services increasingly begin to look alike, customer experience will increasingly define and differentiate a brand. Customer experience—not so much.

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

The Six Best Google+ Marketing Tools

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The customization is stellar, so setting time aside to take advantage of all opportunities is on my geeky calendar.” — Katie Lance. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. But it can still be interesting place to hang out, and it may help with SEO. Google Review Count: 70,400.

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20 Brilliant B2B Marketing and Digital Business Stats and Facts

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91% of customer say they’d give referrals; only 11% of salespeople ask for referrals. B2B customers now expect the same range of omnichannel buying options they enjoy as consumers – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases. ( The Future of Commerce ). 7. Image Credit: B2B Marketing Insider. Death of the salesman?

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The Five Best Infographic Creation Tools and Services

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Choose a template (or start with a blank one), add and customize elements and objects, input your data, and share the output. Select a template from hundreds available, add charts, maps and icons, and customize fonts and colors—all for free. Visually provides custom-made infographics that make your statistics pop. Infographic Creation Tools. 1) Piktochart. ” —  HubSpot.

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The 12 Best Competitive Intelligence and Benchmarking Tools

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Sample review: “Want to know how your competitors are doing in terms of attracting customers to their site or how they are faring against you in terms of traffic? When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) ” — Comms Axis.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

35 Stupendous Social Networking Facts and Stats

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population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. 77% of B2C companies have acquired customers through Facebook. ( Ber|Art ). 8. Nearly two-thirds (65%) of B2B companies have acquired a customer through LinkedIn. ( Ber|Art ). Image credit: The Wonder of Tech. Facebook is of course (by far) the largest social network.

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This One Thing Has Become The New SEO Reputation Management Secret This Year

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Be certain to create them where your customers and prospects visit as well. Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. More and more consumers are now using social media and review websites to make all kinds of purchasing decisions. Free tools to get you started.

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20 Expert LinkedIn Guides

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Now, LinkedIn enables you to customize this picture.” LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Want a Job? links.”

14 Dazzling Digital Marketing Stats and Facts

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Here are four more key takeaways based on the digital marketing facts and statistics presented below: •  Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years. Marketers in the U.S. Marissa’s Picks ). 3.

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

5 Easy Tools for Social Selling Success

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Allowing you to track keywords and conversations across more than twp million channels, UberVU makes it easier than ever to discover important discussions and important customers across the internet. From social to industry publishes, to niche blogs, UberVU helps you pinpoint potential customers and conversations at exactly the right time. Guest post by Austin Duck.

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The 28 Best Influencer Marketing Tools

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Use their inbound marketing platform to organize your most influential customers into communities, encourage engagement, and monitor results. It also provides priority customer support. Sample review:  “This social-media tool provides a way for you to locate those influencers who can elevate your brand and attract more potential customers. Google Review Count:  217,000.

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Getting Started With Email Marketing Segmentation

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Emails focused on what the customer will gain. Add a custom field to your list. Label this field your “category” Create this custom field in your email service. Guest post by Alphonso Sanchez. Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. American Dreams Concert.

The 24 Best Online Writing Tools and Apps

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Pricing: range of plans from free to $400 per year, plus custom pricing for enterprises. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. Google Review Count: 2,210,000. Wrike.

Content Marketing Strategy? Think Like A Reporter

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This is the essence of marketing automation: delivering the right content to the right audience at the right time to turn prospects into leads, leads into customers, and customers into advocates. Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. What are your key messages?

83 Exceptional Social Media and Marketing Statistics for 2014

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78% of CMOs believe custom content is the future of marketing. Customer testimonials are the most effective form of content marketing. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). 45% of B2B marketers have gained a customer through LinkedIn. SocialTimes ).

Small Business Marketing Optimization Tips for 2016

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Take notice of the variety of tools, services, and solutions available that can be developed specifically to meet the custom needs of your small business. These tools can help you organize your finances and growth metrics, catalogue your customer interactions, prioritize your calendar and so much more at a minimal cost to you. Guest post by John Oechsle. Data Management. Social media.

45 Phenomenal Email and Mobile Marketing Stats

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Email is viewed as the most effective digital marketing tactic for customer retention purposes. Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Five more key takeaways from this research: Image credit: emailmonday.

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14 Brilliant B2B Marketing Strategy Guides

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But the increased availability of data means vendors are also more knowledgeable about what matters to buyers, how they conduct research, which content resonates with prospective customers (and what types of content fall flat), how to refine and act on key measures and metrics, and most importantly, how decisions are ultimately made. How To Do It Right: Demand Generation by Forbes.