Three Things Smart B2B Marketers Will be Doing in 2016
JANUARY 25, 2016
That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Finally, buyers value images, videos, and customer reviews from brands most highly on social media. Create the Content Your Buyers Crave.
5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
JANUARY 12, 2016
Understand Your Customer’s Desired Outcome. What does your customer truly want? You will only be profitable in the long term if you are able to deliver the customer their desired result. Understand Where Your Customer Is In That Journey. When your customer reaches your blog/YouTube Channel/website, where are they on their journey to their desired end result?
Your Employees May Be Your Best Untapped Brand Advocates
JUNE 6, 2016
The effect of these interactions on the customer experience can lead to higher conversions, loyalty, and more word-of-mouth recommendations. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple. Identify. Willingness to help. Educate.
The 23 Best Content Ideation Tools
MAY 31, 2016
Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas?
Content Methodology: A Best Practices Report
for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.
Five Top-Rated Social Media Management Tools for 2016 [Infographic]
JUNE 27, 2016
The results in this infographic came from examining detailed customer reviews. The study uses a variety of parameters to find the best social media management tool: user satisfaction, product direction, how easy it is to use, customer service, usability, the ability to meet business needs, and at the end, an average rating from G2Crowd. Guest post by Lilach Bullock.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social is viewed as the second-most effective digital tactic for customer retention, behind only email. But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. Of the 7.2
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
Pricing: range of plans from free to $400 per year, plus custom pricing for enterprises. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. Google Review Count: 2,210,000. Wrike.
Getting Started With Email Marketing Segmentation
JUNE 9, 2016
Emails focused on what the customer will gain. Add a custom field to your list. Label this field your “category” Create this custom field in your email service. Guest post by Alphonso Sanchez. Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. American Dreams Concert.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
This is the essence of marketing automation: delivering the right content to the right audience at the right time to turn prospects into leads, leads into customers, and customers into advocates. Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. What are your key messages?
The Six Best Google+ Marketing Tools
JUNE 21, 2016
The customization is stellar, so setting time aside to take advantage of all opportunities is on my geeky calendar.” — Katie Lance. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. But it can still be interesting place to hang out, and it may help with SEO. Google Review Count: 70,400.
Evangelizing a Content Marketing Program
percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.
How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients
FEBRUARY 25, 2016
typical case study describes how a customer has benefitted from using your product or service, which can be in written or audio format, and attracts and acquires new clients. Pay Customers: If satisfied with your service, your customers can be your best salespersons! Guest post by Bill Achola. Ned J. One day, he decides to try something new. His work is recognized. And so on.
45 Phenomenal Email and Mobile Marketing Stats
FEBRUARY 9, 2016
Email is viewed as the most effective digital marketing tactic for customer retention purposes. Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Five more key takeaways from this research: Image credit: emailmonday.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
91% of customer say they’d give referrals; only 11% of salespeople ask for referrals. B2B customers now expect the same range of omnichannel buying options they enjoy as consumers – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases. ( The Future of Commerce ). 7. Image Credit: B2B Marketing Insider. Death of the salesman?
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). 57% of purchase decisions are made before a customer ever talks to a supplier, and Gartner predicts that by 2020, customers will manage 85% of their relationship with an enterprise without interacting with a human. Want to know more?
Marketing Technology: 3 Solutions You Can't Live Without
customers, you need technology. customers, standardize customer data, conduct forecasting. about customer relationship management, a CRM platform is an essential component of the. Although sales and customer. better manage their relationships with customers, it’s time that. engagements, customer relationship management and enterprise resource planning.
How to Use Storytelling for More Effective Content Marketing
DECEMBER 29, 2015
Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers. As visitors return to read new and updated stories, some will start the journey to becoming your customers. Storytelling must emphasize the customer, not the company or the product.
35 Stupendous Social Networking Facts and Stats
AUGUST 11, 2015
population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. 77% of B2C companies have acquired customers through Facebook. ( Ber|Art ). 8. Nearly two-thirds (65%) of B2B companies have acquired a customer through LinkedIn. ( Ber|Art ). Image credit: The Wonder of Tech. Facebook is of course (by far) the largest social network.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
57% of a typical purchase decision is made before a customer even talks to a supplier. By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. Customer testimonials have the highest effectiveness rating for content marketing at 89%. And yet – only 20% of CMOs leverage social networks to engage with customers.
Customer Experience Starts with Your Employees
DECEMBER 15, 2015
Providing a great customer experience creates sustainable competitive advantage and higher profits. There’s a solid argument to be made that “customer experience” isn’t just another business buzzword. As products, stores, and services increasingly begin to look alike, customer experience will increasingly define and differentiate a brand. Customer experience—not so much.
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Advocate Marketing Creates B2B Customer. Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. to beef up how you cultivate and deliver customer. Customer Goodwill B2B Marketers Must Showcase Customer.
Small Business Marketing Optimization Tips for 2016
DECEMBER 8, 2015
Take notice of the variety of tools, services, and solutions available that can be developed specifically to meet the custom needs of your small business. These tools can help you organize your finances and growth metrics, catalogue your customer interactions, prioritize your calendar and so much more at a minimal cost to you. Guest post by John Oechsle. Data Management. Social media.
5 Easy Tools for Social Selling Success
NOVEMBER 3, 2015
Allowing you to track keywords and conversations across more than twp million channels, UberVU makes it easier than ever to discover important discussions and important customers across the internet. From social to industry publishes, to niche blogs, UberVU helps you pinpoint potential customers and conversations at exactly the right time. Guest post by Austin Duck.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
Be certain to create them where your customers and prospects visit as well. Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. More and more consumers are now using social media and review websites to make all kinds of purchasing decisions. Free tools to get you started.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). While it’s often fine to share the same content on different networks, how you share the content should be customized for each platform.
Study: How Much of Your Content Marketing Is Effective?
And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.
14 Dazzling Digital Marketing Stats and Facts
JULY 28, 2015
Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years. Marketers in the U.S. Marissa’s Picks ). 3.
Seven Ways to Humanize B2B Marketing
OCTOBER 27, 2015
Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. One enterprise software vendor talks about making its IT customers into business heroes. Large enterprises can utilize sophisticated data mining to target messages to customers.
Four Key Ways To Build Your B2B Brand Online
MARCH 10, 2016
In B2C branding, making emotional connections with customers is one of the central tenets of marketing. Granted, your customers will be more interested in how your product will save them money, or help them do a job quicker, than whether they’ll enjoy it or take pleasure in it. Guest post by Irma Hunkeler. Isn’t it all about rational decision making, not emotions? Not necessarily.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
Sample review: “Want to know how your competitors are doing in terms of attracting customers to their site or how they are faring against you in terms of traffic? When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) ” — Comms Axis.
Content Marketing Playbook: Strategy and Roadmap
customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.
The B2B Lead Generation Ecosystem and WPO [Infographic]
APRIL 18, 2016
And, the bottom portion of the infographic shows the leads collected become a new customer. The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media. Which are most worth investigating and investing in?
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
” In this fascinating post, he shares strategies for growing website traffic, the importance of customer retention, finding your “north star metrics,” and SEO (“the single most important thing is to get valuable links from authoritative sites. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.”
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
But the increased availability of data means vendors are also more knowledgeable about what matters to buyers, how they conduct research, which content resonates with prospective customers (and what types of content fall flat), how to refine and act on key measures and metrics, and most importantly, how decisions are ultimately made. How To Do It Right: Demand Generation by Forbes.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Twitter is the place to engage with companies: While just 20 of the of Fortune 500 companies actually engage with their customers on Facebook, 83% have a presence on Twitter—as do 76% of the NASDAQ 100, 100% of Dow Jones companies, and 92% of the S&P 500. For example, while just 2% of all consumers prefer social media over other channels for customer service, 27% of Gen Y-ers favor it.
20 Expert LinkedIn Guides
JULY 7, 2014
Now, LinkedIn enables you to customize this picture.” LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Want a Job? links.”
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
78% of CMOs believe custom content is the future of marketing. Customer testimonials are the most effective form of content marketing. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). 45% of B2B marketers have gained a customer through LinkedIn. SocialTimes ).
21 Spectacular SEO and Search Marketing Stats and Facts
JUNE 23, 2015
89% of customers begin their buying process with a search engine. 89% of customers begin their buying process with a search engine. Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). How can marketers get the most out of search?
B2B Marketing Trends for 2016
And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.
Five Ways to Draw Traffic to a Blog Post
MARCH 22, 2016
As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Email provides a direct connection and remains one of the most effective ways to reach your customers. Post user-generated content.