| | | The Content Factor | |  Customer | 8 articles |
| Page 1 of 1 | Previous | Next | THE CONTENT FACTOR AUGUST 1, 2011 Is Perfect the Enemy of Good When it Comes to Corporate Content Marketing? But what about legal review, approval by various subject matter experts, review within the marketing chain of command and third party approval from customers and industry analysts? Everybody wants everything to be perfect, and this is especially true of corporate content. Catching typos, making sure everything is grammatically correct and on message—those are certainly table stakes for corporate content. Is touching base and “covering off” with everybody absolutely necessary? read more. Content Marketing | THE CONTENT FACTOR DECEMBER 6, 2011  What Can Food Trucks teach us about social marketing One of the more interesting uses of social media involves food trucks and how they are using social to find and communicate with customers. Much has been written lately about social media. This recent post from The Chempetitive Group is typical of what marketing experts are saying. read more | | | | | |
| THE CONTENT FACTOR MAY 3, 2010 Craft Content to the Buying Cycle: Stage 4, the Invested Buyer Don’t let this happen to your customers by neglecting their content. Have you ever been solicited by a company that you already do business with? It happens to me all the time. Don’t these companies know that I am already part of their value chain? So, why are they spamming and cold calling me? feel like I am being taken for granted, and I look for an excuse to “escape” through the bottom of their sales funnel. read more. | THE CONTENT FACTOR NOVEMBER 19, 2010 Branding Outside-In In fact, I suspect that her customers hold a deeper impression of her brand by coming into her brick-and-mortar store than do her employees, who are inured to the environment. Most marketing is all about communicating externally. I'm working with a client who needs internal branding. read more. | THE CONTENT FACTOR MARCH 1, 2013  Beware the content inventory exercise However, if the goal is to develop a going-forward content marketing program to engage prospects or customers, the content inventory is not always productive. ” Today, content marketing is all about engaging customers and prospects on their own turf. We get asked all the time by clients to do a “content inventory.” | THE CONTENT FACTOR NOVEMBER 20, 2009 B-to-B Marketers Will Press the "Reset" Button on Thought Leadership in 2010 Custom content is up, and trade publications are down. This week, BtoB Magazine published these two stories, and it is up to me to connect the dots.Public companies shedding b-to-b mediaIncompatibility with volatile ad cycles has big publishers selling off propertiesThe global downturn has underscored advertising's cyclicality, with ad pages plunging an average 30% this year. The decline's. | | | | | | | |
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THE CONTENT FACTOR | FRIDAY, MARCH 12, 2010 Manhattan Associates Takes Home An AMY
The win was for "Zero Dissapointment Retail," Manhattan's unique offering and clever campaign that helps retailers offer a seamless cross-channel (Web, mail, store, call center) shopping experience to their customers. Congratulations to client Manhattan Associates for winning an AMY at last night's American Marketing Association awards dinner. read more MORE >> -
THE CONTENT FACTOR | WEDNESDAY, JANUARY 6, 2010 Enough is Enough. Or Is it?
BtoB Magazine's recent article "When Enough is Enough" describes how Cisco Systems straddles the fine line between spamming its existing customers, and keeping Cisco top-of-mind.The article quotes John Coe, president of the Sales & Marketing Institute, on the role of content:In fact, Coe said, if your messages bring value to your customers—beyond your company's latest product offerings—there. MORE >>
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