After listening to your customers for a bit, you’ll have a better idea of what to use from your StoryBank. Uncover customer needs. Many people find it helpful to have a “story starter” phrase that makes it comfortable for them and the customer to introduce a story into conversation. A guest post by Andrew Nemiccolo. We hear a lot these days about the importance of storytelling in business – especially for sales people. Much of this apprehension is due to some misunderstandings about story. After all, humans are wired for story! You get the idea. MORE >>

That means, stop talking about how great you are and let customers do it for you. Showcase their stellar experiences in customer success stories. How do you create customer stories that elicit a reaction as emphatic as Sally does? Here are four ways to make your success stories more seductive: 1- Feature Only Insanely Smitten Customers. In the effort to get customer stories, just any customer stories, we don't always hold out for the best. Truly convincing customer stories call for interviewing only those who love you. MORE >>

It's no wonder that customer case studies are a staple in marketing and selling technology products and services. The customer case study uniquely demonstrates that a technology works well in a customer's environment and the experience has been positive. Just like consulting services , there are certain elements that typically should go into customer stories on technology. Over a decade of crafting customer stories for technology companies, I've noticed that the same themes occur again and again when selling software, hardware or technology services. MORE >>

Share: Customer success stories customer case studies online story bankIn an organization, a single, powerful story can help land new business, get PR, win awards, train new sales reps, and reinforce the company's vision among all employees. Yet so many stories go unrecorded - and lost as people leave the company. You need a process for capturing them, and a place to do so. just learned about Zahmoo , a simple, cost-effective way for organizations to collect and keep their stories. It lets you. Collect stories from folks throughout your organization in one place. I'm impressed! MORE >>

Of course, I want to know, what's going on with customer case studies? Share: B2B marketing Case studies in the sales process customer case studies Customer success stories Value of Customer StoriesWe all work hard to create attractive content. But just how useful is it in actually influencing buyers? Each year, I look forward to The Eccolo Media B2B Technology Collateral Survey Report , which opens the lid on how B2B technology buyers consume marketing content. Again, this year's just-released report didn't disappoint. Case studies/success stories. Podcasts. Video. MORE >>