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TOPO Sales Summit April 7-8, Join Me

Smashmouth Marketing

We then analyze that data and help our customers grow revenue faster. Every customer, whether they were turning to us for demand gen, sales development, or sales, wanted to know one thing: What are the best companies in the world doing? I'll be attending the TOPO Sales Summit on April 7-8 in San Francisco. The agenda looks amazing and the attendees are basically everyone in SaaS.

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15 Reasons Why Every CMO Must Attend #dreamforce #DF13 #in

Smashmouth Marketing

Customers - Setting up client/partner visits. If you are a Chief Marketing Officer, or report to one, or aspire to be one, you MUST attend dreamforce. Period. would not normally make such a blanket statement, but I don''t want anyone to miss the point of this article. This week, I was able to speak at dreamforce for data.com , and shared in the frenzy with 130,000 other attendees.

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13 Top Books for CMOs - Recommended by The CMO Club

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Clued In: How to Keep Customers Coming Back Again and Again. Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Business Stripped Bare: Adventures of a Global Entrepreneur. Crucial Conversations: Tools for Talking When Stakes are High. Leading Change. Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact.

CMO 49

Event Marketing Works, but ONLY if Vendors Add Value

Smashmouth Marketing

Vendors can deliver their message themselves, or they can put customers or industry experts on stage to do it for them. Tips for earning respect as a vendor: Consider using industry experts and/or customers to present your message. I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. Simple, right? Let's face it. Engage the audience.

Content Methodology: A Best Practices Report

for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.

Sales 2.0 Strategies: Demand Gen Lessons From the iPhone

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The iPhone 4 brings Apple customers a nicely improved design and several new features: the ability to make video phone calls, to record (and edit!) HD videos and true multi-tasking, just to name a few. It's all about the evolution and use of technology -- I feel as if Apple values prospects and customers and wants to bring them value. The cool part is that it's only getting better!

WOM 2

B2B Marketing and Sales Books: What's On Your Summer Reading List?

Smashmouth Marketing

Brian and Dharmesh talk about just what "inbound marketing" is, how you can get found by the prospects you want to do business with, and how to convert those prospects into customers. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? Maybe you were excited by all of that reading; maybe you weren't. Pick this one up.

Demand Gen Experts Should Ask "How's Your Steak?""

Smashmouth Marketing

Last night we were at my favorite local restaurant for my oversized salad (mandated by my wife and doctor), when I observed each of the servers checking in with their customers within 5 minutes of serving their entrées, "How's your steak cooked?", "Is the salmon to your liking?" Do you take the dish back if it's not to sales' liking? How often are your leads under cooked?

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service. Dell's chief blogger, Lionel Menchaca, addressed the issue in a straightforward, no-nonsense manner and let customers freely comment. The proof is in the pudding: metrics show that Dell's customer service rating has risen significantly.

Evangelizing a Content Marketing Program

percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service. Dell’s chief blogger, Lionel Menchaca, addressed the issue in a straightforward, no-nonsense manner and let customers freely comment. The proof is in the pudding: Metrics show that Dell’s customer service rating has risen significantly.

B2B 2

Sales 2.0 Conference - Top 20 Tweets

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conference presenters on Customer Engagement are using inside sales to connect with customers #sales20. Conference Chicago IDC suggests change VP Sales title to VP Customer Outcomes! brianjcarroll : RT @Sales20Conf : RT @gerhard20 Customers can smell your "commission breath" #sales20. Ok, so of the top 20 posts, I've got a few myself. sales20. Saleschannels : Sales 2.0

MarketingSherpa Marketing Summit: Emily Salus of CollabNet on Lead Scoring

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Second, if you have a customer profile and certain activities you want them to do, your Sales qualification (or telemarketing or inside sales, depending on your organization) can still grade your leads based on profile (title, geography, industry, etc.) This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston.

MarketingSherpa Marketing Summit, Emily Salus of CollabNet on Lead Scoring

Smashmouth Marketing

Second, if you have a customer profile and certain activities you want them to do, your Sales qualification (or telemarketing or inside sales, depending on your organization) can still grade your leads based on profile (title, geography, industry, etc.) This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston.

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Sales 2.0 Conference - Interview with David Thompson of Genius.com

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The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals? The panel on “Customer Engagement Strategies” will highlight how Information Builders and others are aligning their sales and marketing departments for greater revenue success. With he upcoming Sales 2.0 For Dummies.

Study: How Much of Your Content Marketing Is Effective?

And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.

Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals? The panel on “Customer Engagement Strategies” will highlight how Information Builders and others are aligning their sales and marketing departments for greater revenue success. With he upcoming Sales 2.0 For Dummies.

B2B 2

Genius.com Accelerates The Close Part 2 - Smashmouth Review

Smashmouth Marketing

To top it off, the system also has an integrated chat/messaging system for visitors to use, as well as the ability to display an Instant Promo window that can contain custom messages. In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro. Since then, we've had the opportunity to work with and evaluate Genius Enterprise. twist. Consider this example. sales genius

Genius.com Accelerates The Close Part 2 - Smashmouth Product Review

Smashmouth Marketing

To top it off, the system also has an integrated chat/messaging system for visitors to use, as well as the ability to display an Instant Promo window that can contain custom messages. In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro. Since then, we've had the opportunity to work with and evaluate Genius Enterprise. twist. Consider this example. you get the picture).

SMS 2

Genius.com Accelerates The Close Part 2 - Smashmouth Review

Smashmouth Marketing

To top it off, the system also has an integrated chat/messaging system for visitors to use, as well as the ability to display an Instant Promo window that can contain custom messages. In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro. Since then, we've had the opportunity to work with and evaluate Genius Enterprise. twist. Consider this example. you get the picture).

SMS 2

Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

Sales 2.0 Panelist Anneke Seley Talks about Social Media

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But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. Anneke: In an ideal world, marketing campaigns engage every qualified customer and sales reps just have to respond to incoming inquiries. world?

CMO Cub Summit Tweets

Smashmouth Marketing

Visit customers, partners, internal teams #cmoclub. I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. More done with same $. List building. Trigger events. Creative. They feel too much entitlement." Idea 1 for CMOs: Get out of your office. sales

Sales 2.0 Panelist Anneke Seley Talks about Social Media

Smashmouth Marketing

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. Anneke : In an ideal world, marketing campaigns engage every qualified customer and sales reps just have to respond to incoming inquiries. world?

What do CMOs and Sales 2.0 Junkies Have In Common?

Smashmouth Marketing

Some highlights below: Marketing needs to understand their customers and their sales force. This past week I was lucky enough to attend both the CMO Club Summit in New York, and the Sales 2.0 Conference in Boston. There was a definite overlap of key discussion points that I believe is critical for all sales and marketing execs to consider. Conversion rates at each stage of the funnel.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

CMO Cub Summit Tweets

Smashmouth Marketing

Visit customers, partners, internal teams #cmoclubI'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. I'll be writing a more detailed article later, but I wanted to share some tweets of value from the day thus far: jkrohrs : Actionable idea #6 for CMOs in down economy: "Outsource."

SMS 2

What do CMOs and Sales 2.0 Junkies Have In Common?

Smashmouth Marketing

Some highlights below: Marketing needs to understand their customers and their sales force. This past week I was lucky enough to attend both the CMO Club Summit in New York, and the Sales 2.0 Conference in Boston. There was a definite overlap of key discussion points that I believe is critical for all sales and marketing execs to consider. Alignment of Sales & Marketing. Social Media.

The Dreaded 404 Page Load Error - Use It!

Smashmouth Marketing

You can learn how to create your own custom 404 page here We've all seen it, more than web publishers would like. That dreaded 404 Page not found error. couple months ago, someone wrote to me regarding my company site saying they got an external link back to my site and received a 404 error because the linker mistakenly referenced the URL. It happens. Try it. com/" and it will work.

URL 2

The Dreaded 404 Page Load Error - Use It!

Smashmouth Marketing

You can learn how to create your own custom 404 page here. We've all seen it, more than web publishers would like. That dreaded 404 Page not found error. couple months ago, someone wrote to me regarding my company site saying they got an external link back to my site and received a 404 error because the linker mistakenly referenced the URL. It happens. Try it. com/" and it will work.

URL 2

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Demand Gen Freestyle Takeaways from Focus.com

Smashmouth Marketing

If our potential customers are not in the center of that program, we have no hope at all at filling our funnels (or clouds). Two weeks ago I hosted participated in Focus.com's Demand Gen Freestyle (replay here) discussions. Focus.com makes the world's best business expertise available to everyone, and they often run roundtable discussions several times a week. Craig Rosenberg hosted the Demand Gen centered discussion, with a panel of Adam Needles of Left Brain Marketing , Cody Young of Reach Force , and Tom Searce of Searce Market Development and myself. It was a great discussion.

Do You Sales 2.0?

Smashmouth Marketing

brings together customer-focused methodologies and productivity-enhancing technologies that transform selling from an art to a science. relies on a repeatable, collaborative, and customer-enabled process that runs through the sales and marketing organization, resulting in improved productivity, predictable ROI, and superior performance.”. conference. Sales 2.0

Do You Sales 2.0?

Smashmouth Marketing

brings together customer-focused methodologies and productivity-enhancing technologies that transform selling from an art to a science. relies on a repeatable, collaborative, and customer-enabled process that runs through the sales and marketing organization, resulting in improved productivity, predictable ROI, and superior performance.” conference. Sales 2.0

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

It levels the playing field and provides a low cost way to connect with customers and help them “find” your company and its products. The conversation was extrememly informative, not just for One Hen, but for myself as well. She touched on many topics that companies of all sizes should be considering. But it does take a fare amount of care and feeding. It seems to all be about content.

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

It levels the playing field and provides a low cost way to connect with customers and help them “find” your company and its products. The conversation was extrememly informative, not just for One Hen, but for myself as well. She touched on many topics that companies of all sizes should be considering. But it does take a fare amount of care and feeding. It seems to all be about content.

NetProspex Product Review: Powerhouse for Lead Lists

Smashmouth Marketing

The interest level -- from customers, the media and even the general public -- has been greater than for any product we've ever launched, " shared Mark Feldman, COO of NetProspex. As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. With over 30 clients running their appointment setting programs through us, having volumes of accurate contact names is essential to our business. As a result, we've got licenses with Jigsaw , OneSource and NetProspex , and we use LinkedIn and other contact discovery services.

B2B Demand Gen Week in Review July 12.16

Smashmouth Marketing

Are you truly providing anything that will differentiate you from your competitors, over the thousands of other messages out there your customers are possibly engaging with?". There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses. The originality of this type of content marketing is refreshing. What did we miss?

Inside Sales, SiriusDecisions Sees Increased Acceptance of Inside Sales

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Although buyers are used to traditional relationships with a field rep, the study says, "S ome customers initially perceived the coverage change to an inside rep as being relegated to a lesser status. However, after exposure to inside sales reps for the variety of products/solutions they use, many of these customers have come to realize the benefits of having someone readily available with access to and knowledge of all pertinent internal resources and information systems. What are your thoughts regarding increased investment in inside sales? The impact on demand gen

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.