How Brands Use Social Media to Enhance the Customer Experience
JANUARY 22, 2015
Instead of measuring returns by profits, companies are utilizing social media to enhance the overall customer experience. good customer experience means positive word-of-mouth advertising and retention of brand loyalists. Social media is a very public forum, so both positive and negative customer experiences voiced online can impact your bottom line. JetBlue Rapid Response.
Thesis vs Genesis – Comparing Premium WordPress Themes
SEPTEMBER 6, 2011
Jump to: Pricing | Framework Design | Thesis Skins | Genesis Child Themes | Installation | Admin Options | SEO | Theme Customization | Who Uses These Themes | Summary. Jump to: Pricing | Framework Design | Thesis Skins | Genesis Child Themes | Installation | Admin Options | SEO | Theme Customization | Who Uses These Themes | Summary. Theme Customization. Thesis vs Genesis.
Tips & Trends for B2B Social Media Marketing Success
NOVEMBER 22, 2013
English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. It turns out that, not only are the customers on social networks, they’re using them for purchase decisions. Lee Odden has some great tips and trends for B2B in this presentation.
7 Reasons Why Business Websites Are Still Important
MAY 24, 2011
While sites like Facebook allow some customization, it’s still inside Facebook’s shell. also believe that it is vital for a company to have a website (or sometimes a blog can work too) that is working well in terms of providing potential customers with the information they want, being easy to use, and having the right calls to action to lead people down the sale funnel.
Content Methodology: A Best Practices Report
for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.
Rules for Creating an Engaging Corporate Video
JANUARY 13, 2015
Speak to Your Customer. You need to create a video that addresses the customer’s actual needs and not the ones that you want to create. But trust cannot be forced. A few years back, JetBlue had a flight delay issue that snowballed into a network-wide interruption in service that stranded customers for hours. This is true for marketing. Don’t Break the Bank. Keep It Natural.
Five Tactics to Build a Strong Brand Presence Online
JUNE 3, 2014
If you want your customers’ trust, there’s no better way to gain it than to build a strong brand presence online. Your website is often the first thing a potential customer encounters. You want to reach out with information that is pertinent and relevant to your customers. Here are simple yet important ways to show that your brand is responsive to customers online: .
Leveraging LinkedIn for Business
NOVEMBER 17, 2014
The point is that though you may not view yourself or your business as something that would fit on the professional networking site, the people already using LinkedIn make for excellent potential customers. With each social media site comes its own set of advantages, characteristics, and user base. This is certainly the case with LinkedIn, a social media site designed with business in mind.
Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
SEPTEMBER 9, 2014
Social media has completely changed the way brands communicate with their customers. Consumers are no longer trapped on their phones, either on hold or cycling through ridiculously long menus just hoping and praying a customer service rep would soon pick up the line. Twitter is a breeding ground for customer concerns, questions, complaints, and (sometimes) compliments.
Evangelizing a Content Marketing Program
percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.
Interview with David T. Scott — Author of The New Rules of Lead Generation
MAY 20, 2013
They just need very effective lead generation marketing to help bring customers to them. Also, many marketers don’t know which lead generation tactics will provide them with the best leads, or help them to reach their target customers. This is an interview with David T. Scott, author of The New Rules of Lead Generation (amazon link). and how to use them. About David Dave T.
How Twitter Grew From a Microblog Into a Business Tool
OCTOBER 29, 2013
Companies such as JetBlue began using Twitter to respond more quickly to customer service issues. News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. The news also fueled speculation of the biggest Internet offering since Facebook, reversing skepticism caused by Facebook’s fumbled IPO last year, Time reports. Marketing
Merging Digital and Physical Customer Experiences
JUNE 26, 2013
Thinking in terms of what information a customer might want while on a mobile device can go a long way to meeting needs on a mobile website. The 37% of companies not doing so are missing a chance to direct customers to offline locations, where they may be looking to make a purchase, get a quote, and so on. Also, customers are increasingly using their mobiles for this purpose.
How Typography Affects Your Internet Marketing
APRIL 21, 2014
Older customers, who are more likely to read print copies, would probably have a harder time making out Garamond than Times New Roman or Arial. English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. Overview of Typesetting. point Arial bold is an example of a font.
5 New B2B Sales and Marketing Strategies
Well, the model has shifted with the customer now in control and. creates a cohesive and smooth customer journey without a marketing and sales. helps generate qualified leads, but moves customers through the buyer stages. and free exchange of ideas, because you can’t serve the customer right when. Encouraging lead alignment sessions around the customer journey with.
6 Ways to Increase Word of Mouth Referrals with Social Media
JULY 28, 2011
Increase Awareness – If you rely entirely on word of mouth referrals, then the only new business you get will be through your current customers. Improve Customer Service – Every business has customers who have a problem or a question. Most small businesses know who a lot of their customers are, but it may not always be obvious who they are or how loyal they are.
Three Actionable Insights from Google Analytics
DECEMBER 29, 2014
Design and usability issues are fast ways to lose a customer. Analytics are amazing tools that allow you to gather valuable insights about nearly every aspect of your business’s website. For example, you can look up the language, country, and city of every visitor to your homepage. What’s even more amazing is that Google offers web analytics for free. But also really useful.
Customer Service Kings: 3 Strategies All Businesses Can Employ
SEPTEMBER 23, 2014
But the nation’s largest Internet and cable provider could be in for a rude awakening when third quarter earnings are released due to a bad summer of customer service. Ryan Block, a San Francisco resident, recorded and uploaded the first customer service call heard round the world this past July. Good customer service simply requires a little effort and a lot of commitment.
How to Incorporate Video Into Your Website for Better Conversion
NOVEMBER 6, 2013
If you’re trying to figure out how to get more conversions without considering video, then you’re missing a vital opportunity for connecting with your customers. Alternatively, if you want your customers to download a whitepaper, then you might post a customer testimonial or case study video. billion online videos today. Summarize your product or service.
Study: How Much of Your Content Marketing Is Effective?
And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.
Tips for Improving Contact Form Conversion [Infographic]
JANUARY 20, 2014
Geometry (Photo credit: _Hadock_) The entire purpose of a business website is to get a potential customer to either buy from you, or at least ask questions that propel them down the sales funnel. One of the main ways for customers to contact a business is through a contact form, which are also key conversion methods on landing pages.
Why You Need Social Media, Even if Your Customers Don’t
APRIL 27, 2012
Well, here’s the thing: your customers probably are on social media. Are there B2C companies without potential customers on Facebook? But this blog post isn’t an attempt to convince you that your future customers are using social media. So let’s pretend that your customers aren’t on social media, or that you work for someone who thinks they aren’t and, as such, doesn’t see the point in investing in a social media marketing program. – Why You Need Social Media, Even if Your Customers Don’t by Corey Eridon.
Pricing Based on Customer Expectations
MAY 26, 2010
Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. How can you meet your customer’s expectations without directly asking them? You need to think about your customers. Who are they?
12 Tips for Creating a Social Media Content Strategy
FEBRUARY 1, 2011
If you’re a B2B (business to business) company, you probably have multiple audiences (your direct customers and the end users of your product), which makes having a content strategy even more important so you’re providing value to all of your audiences. Having a content strategy is vital to the success of any social media strategy. What content do you already have?
Definitive Guide to Planning a New Content Initiative
customers to help them think through their strategy and the realities of what it will take for. the needs and desires of its customers rather than explicitly expressing “We want to sell. like corporate website, blogs or all-customer email newsletters. what they’re hearing from prospects and customers. Hitting Close to Home All too often, new Divvy customers struggle.
What Type of Customers Do You WANT?
MAY 7, 2013
Does it make more sense to narrow the scope for potential customers to save time, money and frustration? Much has been said in marketing circles about target markets, demographics, psychographics and other ways to define who and what makes an ideal customer. — Who Would You Choose to Be Your Customers? by John Jantsch The post What Type of Customers Do You WANT?
State of the Social Web from Dave Linabury #smcd
JANUARY 19, 2011
Little programs and devices are easy for people to use and program/customize. Social Media Club Detroit had the honor of having Dave Linabury give his take on the current state of the social web and up and coming trends. Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ). Throw Moore’s law out the window!
The Do’s and Don’ts of Using Facebook for Business
DECEMBER 15, 2014
If you’re looking to engage with your Facebook community and generate good will among potential customers, make them smile a bit. There’s a line between having fun with your customers and coming across as unprofessional. DO: Provide customer service. Facebook is a great opportunity to answer any customer service queries that come up. DO: Keep it light.
How to Know if Social Media Efforts are Paying Off
JANUARY 12, 2015
For example, a business owner can use Google Analytics to track how many customers visit their online store by way of a Facebook ad. Post a coupon or special deal, your customers will print them out and bring them to the store, and you can see first hand the impact of a social media campaign when done right. Coupons are equally effective via social media. Social Media Social Network
Content Marketing Playbook: Strategy and Roadmap
customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.
Treat Your Customers Unequally
JUNE 6, 2011
Because at the end of the day some customers are more valuable to your company than others. Both segment customers all the time in order to know how to be the most effective in their jobs. Acquiring new customers is much more costly (in both time and money) than retaining current customers. Customer Lifetime Value. Customer Influence. said unequally.
Top Internet marketing strategy links for the week of July 20, 2013
JULY 20, 2013
Here’s how to check (Jim’s Marketing Blog) The post Top Internet marketing strategy links for the week of July 20, 2013 appeared first on Sazbean. News & Notes
Amplify Your Business with Social Media Giveaways
DECEMBER 17, 2014
By now, most companies are engaging their customers in some way through social media. Here are a few do’s and don’ts to keep in mind when aiming to reach customers through these networks: Be Relevant. If you do, you’ll find your stride, engage customers, and have a little fun along the way. Instead, consider tying a promotion like this into an event or holiday. Marketin
Top Internet Marketing Strategy Links for the Week of December 30, 2013
JANUARY 4, 2014
Content Marketing 2016: Staffing, Measurement, and Effectiveness
platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.
5 Strategies for Managing the Twitter Firehose
APRIL 27, 2011
These can be some of the most important conversations to keep track of (especially for customer service). Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency).