There’s definitely value in spending time online where your industry is, but in terms of value for your business, you want to be where your potential customers are. Find content that’s useful and valuable to your potential customers. Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). Sometimes these are the same places, sometimes not. MORE >>

WiseStamp is a free plugin for Chrome, Safari, and Safari which lets you customize your signature with links to your social networks, images, links, plus provides applications which can bring in the title of your latest blog post with a link. Customize Your Signature. Similar to Gmail, WiseStamp provides basic editing functionality to customize your signature. Premium versions come with more choices, including larger icons and custom icons. Customized & Dynamic Signature. Or have a random quote. Or show your latest tweet. Social Network Icons. IM Icons. MORE >>

You know the more you can  appear in front of your target audience based on the search query they  perform, the more customers you will acquire (assuming your company and  website do their jobs). – Redeeming Customers that Bypassed Your Search Results by Mike Fleming. First, I’ll state the obvious… You do search engine marketing because 80% of web activity starts with a search.  What happens to target searchers that don’t click your search results? So, a  significant portion of your target audience still isn’t giving you a  chance. News & Notes MORE >>

Well, here’s the thing: your customers probably are on social media. Are there B2C companies without potential customers on Facebook? But this blog post isn’t an attempt to convince you that your future customers are using social media. So let’s pretend that your customers aren’t on social media, or that you work for someone who thinks they aren’t and, as such, doesn’t see the point in investing in a social media marketing program. – Why You Need Social Media, Even if Your Customers Don’t by Corey Eridon. MORE >>

You may be doing a great job with social media for your company — creating great content, having conversations and really engaging with your customers. But, if your customer service doesn’t align with the expectations set by your social media interactions, your success will only be short term. Eventually customers will experience your customer service and if it doesn’t align with expectations built by social media, all your hard work will be for naught. The only employees to be found were behind checkout counters with long lines. left frustrated. MORE >>