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How Brands Use Social Media to Enhance the Customer Experience

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Instead of measuring returns by profits, companies are utilizing social media to enhance the overall customer experience. good customer experience means positive word-of-mouth advertising and retention of brand loyalists. Social media is a very public forum, so both positive and negative customer experiences voiced online can impact your bottom line. JetBlue Rapid Response.

Tips & Trends for B2B Social Media Marketing Success

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English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. It turns out that, not only are the customers on social networks, they’re using them for purchase decisions. Lee Odden has some great tips and trends for B2B in this presentation.

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Thesis vs Genesis – Comparing Premium WordPress Themes

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Jump to: Pricing | Framework Design | Thesis Skins | Genesis Child Themes | Installation | Admin Options | SEO | Theme Customization | Who Uses These Themes | Summary. Jump to: Pricing | Framework Design | Thesis Skins | Genesis Child Themes | Installation | Admin Options | SEO | Theme Customization | Who Uses These Themes | Summary. Theme Customization. Thesis vs Genesis.

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7 Simple Improvements to Increase Website Lead Generation

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Your website should be like a beautiful shop window luring potential customers to enter and take a look around. You want customers to be able to contact you when they want to, without having to go searching for your information. If you do have a contact form, drop the captcha — yes, you may get more spam, but that’s a small price to pay for not losing potential customers. 2.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Rules for Creating an Engaging Corporate Video

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Speak to Your Customer. You need to create a video that addresses the customer’s actual needs and not the ones that you want to create. But trust cannot be forced. A few years back, JetBlue had a flight delay issue that snowballed into a network-wide interruption in service that stranded customers for hours. This is true for marketing. Don’t Break the Bank. Keep It Natural.

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How Typography Affects Your Internet Marketing

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Older customers, who are more likely to read print copies, would probably have a harder time making out Garamond than Times New Roman or Arial. English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. Overview of Typesetting. point Arial bold is an example of a font.

Merging Digital and Physical Customer Experiences

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Thinking in terms of what information a customer might want while on a mobile device can go a long way to meeting needs on a mobile website. The 37% of companies not doing so are missing a chance to direct customers to offline locations, where they may be looking to make a purchase, get a quote, and so on. Also, customers are increasingly using their mobiles for this purpose.

Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

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Social media has completely changed the way brands communicate with their customers. Consumers are no longer trapped on their phones, either on hold or cycling through ridiculously long menus just hoping and praying a customer service rep would soon pick up the line. Twitter is a breeding ground for customer concerns, questions, complaints, and (sometimes) compliments.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Leveraging LinkedIn for Business

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The point is that though you may not view yourself or your business as something that would fit on the professional networking site, the people already using LinkedIn make for excellent potential customers. With each social media site comes its own set of advantages, characteristics, and user base. This is certainly the case with LinkedIn, a social media site designed with business in mind.

Interview with David T. Scott — Author of The New Rules of Lead Generation

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They just need very effective lead generation marketing to help bring customers to them. Also, many marketers don’t know which lead generation tactics will provide them with the best leads, or help them to reach their target customers. This is an interview with David T. Scott, author of The New Rules of Lead Generation  (amazon link). and how to use them. About David Dave T.

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Why You Need Social Media, Even if Your Customers Don’t

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Well, here’s the thing: your customers probably are on social media. Are there B2C companies without potential customers on Facebook? But this blog post isn’t an attempt to convince you that your future customers are using social media. So let’s pretend that your customers aren’t on social media, or that you work for someone who thinks they aren’t and, as such, doesn’t see the point in investing in a social media marketing program. – Why You Need Social Media, Even if Your Customers Don’t by Corey Eridon.

How Twitter Grew From a Microblog Into a Business Tool

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Companies such as JetBlue began using Twitter to respond more quickly to customer service issues. News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. The news also fueled speculation of the biggest Internet offering since Facebook, reversing skepticism caused by Facebook’s fumbled IPO last year, Time reports. Marketing

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6 Ways to Increase Word of Mouth Referrals with Social Media

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Increase Awareness – If you rely entirely on word of mouth referrals, then the only new business you get will be through your current customers. Improve Customer Service – Every business has customers who have a problem or a question. Most small businesses know who a lot of their customers are, but it may not always be obvious who they are or how loyal they are.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

What Type of Customers Do You WANT?

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Does it make more sense to narrow the scope for potential customers to save time, money and frustration? Much has been said in marketing circles about target markets, demographics, psychographics and other ways to define who and what makes an ideal customer. — Who Would You Choose to Be Your Customers? by John Jantsch The post What Type of Customers Do You WANT?

Top Internet marketing strategy links for the week of July 20, 2013

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Here’s how to check (Jim’s Marketing Blog) The post Top Internet marketing strategy links for the week of July 20, 2013 appeared first on Sazbean. News & Notes

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Treat Your Customers Unequally

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Because at the end of the day some customers are more valuable to your company than others. Both segment customers all the time in order to know how to be the most effective in their jobs. Acquiring new customers is much more costly (in both time and money) than retaining current customers. Customer Lifetime Value. Customer Influence. said unequally.

5 Strategies for Managing the Twitter Firehose

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These can be some of the most important conversations to keep track of (especially for customer service). Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency).

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

Tips for Improving Contact Form Conversion [Infographic]

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Geometry (Photo credit: _Hadock_) The entire purpose of a business website is to get a potential customer to either buy from you, or at least ask questions that propel them down the sales funnel. One of the main ways for customers to contact a business is through a contact form, which are also key conversion methods on landing pages.

15 Sources of New Content for Your Social Media Strategy

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Are there topics that could be of interest to customers (removing confidential information, of course)? Case Studies – Have you had a situation where you learned something that might be useful to your customers? Customer Service – What questions and concerns are customers bringing to the company? Answer the questions as content for everyone.

Pricing Based on Customer Expectations

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Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. How can you meet your customer’s expectations without directly asking them? You need to think about your customers. Who are they?

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12 Tips for Creating a Social Media Content Strategy

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If you’re a B2B (business to business) company, you probably have multiple audiences (your direct customers and the end users of your product), which makes having a content strategy even more important so you’re providing value to all of your audiences. Having a content strategy is vital to the success of any social media strategy. What content do you already have?

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Successful Marketing Always Has a Return

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Just like any financial investment, successful marketing should always give back more than it costs, whether that is in direct sales, improved branding or sentiment, or reduced customer service costs. Improving customer service — Customer support can cost ($) a company quite a bit in resources, returns and bad reputation. The same is true with marketing decisions.

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Top Internet Marketing Strategy Links for the Week of December 30, 2013

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Marketing

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Providing Content Your Customers Want

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What if, instead, you provided content your customers actually want? Finding Your Customers’ Passion. One of the best ways to interest customers online is to speak to what they’re passionate about (hint: it’s probably not your products). What content do you provide that your customers want? Being a Resource. Giving to Get. Content Marketing Strategy

5 Ways to Turn Social Customers Into Brand Ambassadors

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With the advent of social media channels, customer service has forever changed. In today’s age of hyper-responsiveness, customers expect instant responses from support reps on very public online platforms. Instead of shying away from social media, smart businesses will leverage their social channels to spread a positive brand reputation, to connect happy customers and to step up their customer support efforts. Satisfied customers can become your most influential brand ambassadors. – 5 Ways to Turn Social Customers Into Brand Ambassadors by Duke Chung.  .

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

An Example of Using Social Media to Improve Customer Service and Increase Brand Loyalty & Reputation

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Many businesses really miss the boat when it comes to providing content and value that their customers want. Here is an example of a salesperson providing great customer service using Twitter by providing personalized offers that his customers actually want. Now this is customer service. Anyway, I forget all about @NordstromDave. What do you think? News & Notes

Instead of Customers Attract Enthusiasts

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What if your customers were so happy with what you’re selling that they did all your marketing for you? That’s the difference between having customers who just buy your product and having enthusiasts who promote your product. – “Our biggest problem is awareness” by Seth Godin The post Instead of Customers Attract Enthusiasts appeared first on Sazbean.

State of the Social Web from Dave Linabury #smcd

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Little programs and devices are easy for people to use and program/customize. Social Media Club Detroit had the honor of having Dave Linabury give his take on the current state of the social web and up and coming trends. Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ). Throw Moore’s law out the window!

Top Internet strategy, marketing and technology links for the week of January 22, 2012

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Users Not Customers Will Wake You Up to the Future of Doing Business (Small Biz Trends). Here are the top Internet strategy, marketing and technology links for the week of January 22, 2012…  . Maximizing Your Brand Presence on Google+  (Marketing Profs). Tips to Keep Your Website Ahead of the Curve in 2012  (Mashable!). Content Marketing 101: Get the balance right (Internet Marketing).

Social Commerce – What is it, Who’s Doing it, How can You?

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But new tools have allowed companies to extend socializing to bring much more value to their customers (and their bottom line). Social commerce (in modern terms) really started when sites like Amazon and Yahoo added user reviews and other tools that allowed customers to communicate with each other to shopping sites. So, what exactly is social commerce?

Data-Driven Customer Experience as a Competitive Advantage

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Using data and analytics to drive customer experience improvements can be a long-haul competitive advantage — increasing conversions and repeat business. Econsultancy has a great roundup of why data-driven customer experience is important and what to look for: Great customer experience is one of the hardest things for your competitors to copy.

Social media marketing and social networking tips by Foursquare – Future of Engagement

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Foursquare gets to thank their users and companies get extra Foursquare customers who are looking to cash in on extra deals. Make your customers feel important and appreciated…. Foursquare reached out to their users by making April 16 4sqDay. In this day, companies are encouraged to offer extra promotions to people who visit their businesses.

Relationships are Key to B2B Online Marketing in 2014

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With longer sales cycles, and often, larger purchase amounts, it’s the relationship that a customer has with a business that really determines whether or not they’ll make the sale. This also means that how the customer thinks and feels about the B2B company is vital to understand, throughout the relationship — especially in customer service after the purchase.

How to Know if Social Media Efforts are Paying Off

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For example, a business owner can use Google Analytics to track how many customers visit their online store by way of a Facebook ad. Post a coupon or special deal, your customers will print them out and bring them to the store, and you can see first hand the impact of a social media campaign when done right. Coupons are equally effective via social media. Social Media Social Network