Company] is a leading Advanced Technology partner that leverages its extensive experience to enable organizations to Connect to their customers, Collaborate to help them achieve their organizational vision, and Create new ways of solving their organizational problems by using innovation. As an independent technology company, [Company name] stands for integrated, customized IT solutions. Our business first, technology second methodology is a unique approach that helps our customers drive sales, propel business performance, and improve operational efficiency. MORE >>

Sun Microsystems had some fun with a promotion around all the extra space customers would have after installing their new, size-optimized server. Life is not meant to be that hard, and neither is marketing. Every once in a while, a swift kick in the pants is just what the doctor ordered to remind us not to take ourselves quite so goddamn seriously. As Brandan Gill wisely observed, "Not a shred of evidence exists in favor of the idea that life is serious." They even come with emotions, and - most importantly - a sense of humor. Some are old, some are new. Catchy. P Like this? MORE >>

According to a write-up on the Social Media B2B site , prospective customers says the videos make them feel they already know Kinaxis by the time they meet company reps at trade shows. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers. MORE >>

While each company displays a registration form to subscribers who show interest in downloading your paper, many of the companies enable you to customize this form so you can collect the information that fits your lead definition. Recently on ClickDocuments, I contributed suggestions for choosing a white paper syndication partner. Here I expand a bit on that post. Not familiar with white paper syndication? Syndication makes your white paper available to mass audiences. Think of it as you would a syndicated newspaper column. If you write a column for your own newspaper (e.g., MORE >>

In an article on MarketingProfs , Angela Quail, your SVP of customer insights, says "simple customer profiles, even ones bursting with rich, research-based attributes and details, are not enough." But that's changing as more B2B companies are recognizing the importance of marketing and reaching out to customers and buyers. Wants to understand its customer base, especially its SMB clients. Conduct 20-40 interviews with customers. What prompted you to develop the buyer persona methodology? " Please explain how personas have evolved from 1.0 MORE >>