Savvy B2B Marketing

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Whether on the blogs of potential customers or fellow businesses, comments can help get you noticed. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there! 1. Be Authentic. Be Unique. Be Consistent.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. Not only are positive customer experiences powerful in attracting new customers, but in fact, organizations that sell without them could be losing out. ” 3.

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10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

Just make sure you are absolutely clear about who your ideal customer is. 3. We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success. Lead generation is the lifeblood of any business. Yet many companies struggle to capture, manage and convert meaningful leads for their business. Effective B2B lead generation requires strategic planning and persistent monitoring. Has your campaign been thoroughly planned?

Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

Salespeople don't like to look stupid, and they don't have time to waste. I've always fundamentally believed that your salesperson is your first and most important customer. As such, when I think about enabling sales, I think about employing many of the same strategies used to engage customers. For more than two decades, I've made my livelihood supporting salespeople.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

organizing content for customer facing meetings. For someone who needs to find a relevant asset to present to a prospect or customer, this. We love to hear how customers. networks can show customized, tailored ads to viewers based. your customers, be able to measure the. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. and value. post-production.

8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

Reflect on your great personal connections with current prospects and customers, as well as on stories and anecdotes your colleagues in marketing and sales share with you about their successful connections. We're pleased to present this guest post by Dan McDade of PointClear. Read on to hear Dan's suggestions for creative ways to infuse your content with conversational elements.

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

During a live breakfast event, Building Engines invited industry leaders to speak to their customers and prospects about a new and compelling topic. Video segments that are suitable for sales to use with prospects are organized and deployed to make it fast and convenient for sales people to send to customers. We're pleased to present this guest post by Jim Burns of Avitage.

B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

In the same way that the customer is always right, so is the user. don’t doubt that Referral Key’s importation function has, as Mr. Ott pointed out in his responses, the same customization and opt-out features as “any other site.” Confession. Last week I did something really embarrassing. unwittingly became a spammer. knew not what that click would do.

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

The right question sounds more like “What information can I provide to potential customers that is valuable to them as they are making purchasing decisions?” Most marketers are used to talking about their own products or services, but remember that buying decisions usually start with a customer pain point or a specific need. The selection process might start with your potential customer conducting a web search on the problem she seeks to solve, such as “managing online marketing.” Read on for John's formula for success with social media.

Content Methodology: A Best Practices Report

for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.

How To Be A Better Listener in Content Marketing

Savvy B2B Marketing

You can customize what info you want to receive and choose the exact frequency of the emails. Like any marketer, I believe in the value of listening: monitoring multiple sources for information about my industry and company to keep on top of trends, find relevant info to share, connect with others in my field and participate in conversations.

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

They increasingly consider their network of colleagues and peers and their ecosystem of suppliers, partners, and customers in their decisions. For example, if a supplier is considering bringing on a new order management application, it might consult with its OEMs (who are essentially its customers) to get their take on how the purchase will impact them.

Savvy Speaks: Know Thy Customer

Savvy B2B Marketing

Marketing is all about knowing your customers – but how do you get this data? Because my whole career has been in B2B I can't stress knowing the customer enough! B2B customers very rarely "happen upon" your product. There is an extensive buying process between you and even the most willing customer so knowing not only the customer but the hurdles is key. Current customers are the next best thing. If you know why your current customers bought your product then you can build some repeatable steps with others in the market.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

But wanting to get it right, I obediently sat down and started creating my three fictional target customers. In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration! Like most folks new to content marketing (the use of content to nurture and drive prospects towards a sale) I was eager to dive right in. And boy, did I get an education.

Evangelizing a Content Marketing Program

percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.

4 Mistakes You Are Making With Your Case Studies

Savvy B2B Marketing

asked the same basic set of 12 or so interview questions to each customer. Let the customer describe the day to day benefits and balance it with the big picture results. Case studies are very valuable elements of the B2B content marketing mix. They can be stand alone pieces to leave behind with a prospect, inserted into an RFP or sales proposal or included in a newsletter. Well executed they can solidify and clarify your benefits in the mind of your prospect. Unfortunately there are some common mistakes that marketers are making with their case studies. The Fix. The Fix. The Fix.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

Recruit your customers to write or create the content. Instead of you, your product manager or your copywriter creating content, curate content from your customers — real people to whom prospects and other customers can relate. And talk to your customers about their experiences. We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic.

5 Keys for Better Collaboration Between Sales and Marketing

Savvy B2B Marketing

And that means not only the sales director or VP of sales, but also the “voices on the street” – i.e., the sales people who are interacting directly with customers. For instance, they can shed light on potential customers’ top concerns, what types of content attract the best prospects, and what kinds of feedback they’re hearing straight from customers. We''re pleased to present this guest post by Sam Narisi of Frost & Sullivan. Read on for concrete tips to help unite sales and marketing. What can marketers do to meet those new demands?

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

Quality metrics including Improving the Quality of Leads (44%), and Garnering Positive Feedback from Customers (44%). Increased Customer Retention / Loyalty. Feedback from Customers / Partners. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Effectiveness Less Than Expected: The ROI Confidence Gap. Engagement Quality. Sales Lead Quality.

Content Strategy for Marketing

Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. company’s people and your users [customers]. customers or users. Custom Content Council OF MARKETERS80% CONTENT INVESTMENTS BY B2B + B2C COMPANIES. customer experience? as customer concerns, and opportunities, such as tweeting a.

How to Fascinate -- and Better Connect With -- Your Audience

Savvy B2B Marketing

This is just one example of you can apply these triggers to better engage prospects and customers. I’ve previously written about how marketers can deliver better white papers by applying the “triggers for compliance” laid out in Robert Cialdini’s Influence: The Psychology of Persuasion. Now I'm going to share new triggers that marketers can use to their advantage.

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

But while examples and advice abound for B2C social media engagement (coupons and contests, anyone?), how do you get B2B customers engaged with your social media outlets? Next to having their questions answered, many B2B customers love answering questions for others. " Get to know your customers, let them get to know you. Tweet about your customer's success.

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

Plug in the key terms that best identify your industry, your products and services, and your customers. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing. Others, let’s call them the turtles, are taking their time and moving very slow or not at all.

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Here is a copy of the presentation that I promised to all the attendees. For those of you who didn’t attend here is some context for my Top Ten Rules of B2B Blogging slides. #10 – Don’t go it alone. Don’t do it!

Study: How Much of Your Content Marketing Is Effective?

And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.

Analyzing the Competition Where It Counts

Savvy B2B Marketing

In their book Get Content Get Customers , Joe Pulizzi and Newt Barrett define content marketing as "a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” Content marketing. Buying experience.

Does your brand stand up?

Savvy B2B Marketing

You may own your brand, but, its identity is defined by your audience: your prospects, peers, and customers. Don’t tell your customers who you are, show them. You are not in control of your brand. You never were and you never will be. You can make suggestions, of course. You can make your own statement about what you stand for. Your brand isn’t what you say.

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Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

We're boring our prospects and customers. About the Author: Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple.” Find New Customers helps companies with 50 to 5,000 employees and complex products implement lead generation programs to improve the way you find and acqu i re high quality sales leads believe the answer is Personality. What is personality?

4 Lost Copy Opportunities that Handicap Your Brand

Savvy B2B Marketing

Your brand is the sum of all the impressions it makes – from your company name and logo to your website and advertising to your product quality and customer service. Each touch point your brand has with a prospect or customer is a piece in the puzzle that eventually gives them a whole picture of who you are, what you do, how you do it, and why: your brand.

Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

Savvy Week in Review: March 30

Savvy B2B Marketing

Acquiring new customers is important, but your existing customers are your most valuable asset. Even though temperatures have returned to “normal” for us, we still have a bit of spring fever. It’s that time of year when we want to get everything in order! If you want to get your marketing in order, check out some of these great posts from around the web this week.

Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch

Savvy B2B Marketing

That includes bringing in points of view from customers, industry experts and analysts, and other relevant external parties. This can be through knowledge sharing sessions, customer councils, and running contests for ideas, for example. Your prospects and customers will see through it. 6. How can thought leadership bridge the gap between customer loyalty and trust ?

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?

Savvy B2B Marketing

These buyers: View the buying experience is a precursor of their customer experience. As Christine Crandell points out, this disconnect can raise a red flag for potential buyers, making them question just what their experience would be as your customers. The fact that buyers are now in control causes no end of frustration in B2B organizations. B2B Buyers are Consumers Too.

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Savvy Week in Review - June 1

Savvy B2B Marketing

How to Showcase Customer Stories – in Context – on Your Web Site by @casey_hibbard. Casey Hibbard shares a real-world example of how B2B marketers -- and their prospects and customers -- can get more from case studies. Ardath Albee reminds us that there's no silver bullet when it comes to pinpointing the content that prospects and customers will prefer.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Savvy Week in Review: May 25

Savvy B2B Marketing

When Customers Say Yes by @ConversationAge. "Yes" shouldn't be the end of the brand/customer conversation, it should be the beginning. Like you, we're kicking into high gear getting ready for the upcoming holiday weekend (yay!). We hope you'll enjoy the the posts we found most inspiring and thought provoking this week. And have a great Memorial Day weekend!