To really make your YouTube page stand out, go into the account settings and customize the page to match your company’s brand. Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. If your business puts video online, make sure it’s optimized for search engines. Create a Company YouTube Page. Optimize Your Video For Search and YouTube. MORE >>

Don’t be guilty of falling for the shiniest new toy – like Google+ – if your customers aren’t there. Foursquare is popular, but if your customers aren’t checking in to various locations, then it’s a waste of time for you to be on Foursquare. What to do about it : Know where your customers are spending their time, which platforms they’re using, and then be there. The fact is, 41% of B2B marketers are acquiring customers through Facebook. Are your B2B social media efforts failing? Don’t give up. Are you guilty of the following mistakes? MORE >>

Are you one of the 41% of B2B companies acquiring customers through Facebook? Provide valuable content that addresses problems your customers have. If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc). Post on Facebook three to five times a week. MORE >>

It’s a great way for businesses to create a more personal interaction with their customers. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers. If this sounds like you, remember to take a step back and focus on your message first and the medium second. Then choose the right medium. Social. MORE >>

Is there already market and customer research (to support user and business goals), or will this research have to be done from scratch? Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. It depends what you put inside it. Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. Websites can cost anywhere from a few thousand dollars to a few hundred thousand. For example, your B2B site may likely feature a white paper library versus an online retailstore. MORE >>