PWB Marketing Blog

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Does Your Content Have Superpowers?

PWB Marketing Blog

Social – more than any other medium – has to connect with what your customers and prospects want to learn. Too many marketers are pushing content that THEY want to tell customers, as opposed to information that customers are seeking. Where your reason for existence was to get customers to return to your web site? Exceptional Audience Relevance. Powerful Stickiness.

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

41% of B2B companies are acquiring customers through Facebook. You must absolutely be where your customers are – and increasingly your customers are spending time on social networks. Follow Your Customers. Keep the fundamentals in mind: Identify where your customers are first and then choose the right social channel. Think again. Top B2B Social Media Statistics.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. FACT] 41% of B2B companies are acquiring customers through Facebook. ( Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. Source ) TWEET THIS. 2.

B2B Social Media On The Rise [Infographic]

PWB Marketing Blog

Your customers are there. Sales, customer service, product development, and the entire organization needs to be social. Are you one of the 86% of B2B companies using social media? Or are you sitting on the sidelines, not sure how to get started or maybe just waiting for the right time? Don’t wait. B2B social media is huge and we have proof. Why aren’t you? B2B Social Media Media

Content Methodology: A Best Practices Report

for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.

List Management: Tips to Best Manage your Campaigns

PWB Marketing Blog

Knowing your customer, especially when sending e-blasts is important to keep your customer from simply clicking “delete” when receiving your message or perhaps opting out altogether. Know your customer and certainly know something about who you are marketing to. Avoid becoming SPAM at all costs. My son has been in Cub Scouts since 2010. ” it raid.

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22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Stop caring about your competitors and start caring about your customers. Claim Google Place Listing – A completed Google Places listing makes it easier for customers to find you on Google. Focus your website content on how your B2B product or service solves problems for customers. Do you ever wonder why your B2B website isn’t getting more traffic? Now that’s quick! It’s true.

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Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Start with the customer in mind. Social media should be integrated across your entire business – not only with marketing – but customer service, sales, and product development. Social media is more effective when you’re not making mistakes. Mistakes are costly. The best case scenario is you get nervous because management is breathing down your neck for bottom line results. Wrong.

11 Twitter Tips for Building Business Relationships

PWB Marketing Blog

More and more businesses are jumping into Twitter to find new customers and connect with current ones. If you don’t follow the norms, you can be a turn off – losing your chance at building a relationship with a prospective customer. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement. Know the norms on Twitter.

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Don’t be guilty of falling for the shiniest new toy – like Google+ – if your customers aren’t there. Foursquare is popular, but if your customers aren’t checking in to various locations, then it’s a waste of time for you to be on Foursquare. What to do about it : Know where your customers are spending their time, which platforms they’re using, and then be there.

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. Develop a custom Facebook tab for the contest and require people to provide their email address as they sign up (winners being announced via email). It’s surprising how many B2B companies still overlook this key task.

Evangelizing a Content Marketing Program

percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

You might even consider your communication strategy for each platform for your customers. How your customers or clients respond to messages? However the growth of social media has opened the doors wide, allowing customers to respond to and experience messaging in many different ways. The other day I was asked “Is social media the company newsletter?”

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

You might even consider your communication strategy for each platform for your customers. How your customers or clients respond to messages? However the growth of social media has opened the doors wide, allowing customers to respond to and experience messaging in many different ways. The other day I was asked “Is social media the company newsletter?”

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Branded Tool – Create a branded tool for prospects and customers that provides a customized analysis, report, product recommendation, or plan. widget is a good way to extend a brand into a customer’s everyday life. Company-Focused Community Site – Instead of reaching your customers on a 3rd party social network, build your social network. Do not pitch your products.

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Five FREE B2B Social Media White Papers

PWB Marketing Blog

And 41% of B2B companies are getting customers from Facebook. This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. Have you seen other B2B social media white papers?

Study: How Much of Your Content Marketing Is Effective?

And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

If you’re not absolutely dominating the first page of Google results – if Google can’t find you – then your customers probably aren’t, either. If a prospective customer does a Google search for your name, and you’re not listed #1, that’s embarrassing. If your only presence on the Internet is your website, then you’re missing out on connecting with your customers.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

While SEO is important, what’s more important is that your customers understand your content. While your main objective should be to satisify the needs of your customers, don’t forget about SEO. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Redesigning a B2B website can seem like a daunting task.

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Are you one of the 41% of B2B companies acquiring customers through Facebook? Provide valuable content that addresses problems your customers have. If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc). Post on Facebook three to five times a week.

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Kinaxis has won awards for their videos , breathing new life into a staid industrial company.  To really make your YouTube page stand out, go into the account settings and customize the page to match your company’s brand. Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. Create a Company YouTube Page.

Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

It’s a great way for businesses to create a more personal interaction with their customers. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Then choose the right medium. Paid Search. Social.

Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Do you know where you most valuable customers are talking about you? Whatever metric you measure should be tied back to a business objective, whether it’s building loyalty (number of fans), increasing awareness (brand mentions), customer service (social sentiment), or something else. Harvard Business Review says 44% of businesses don’t know. That’s a problem.

More B2B Social Media Fact vs. Fiction

PWB Marketing Blog

Here are 8 Tweetable Facts bout how B2B companies are  using social media to generate leads, connect with customers, and reach business goals. FACT] 67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. Updated 2013 stats – Know B2B social media facts from fiction. Fiction: Social media offers limited value to B2B marketers. FACT] B2B companies that blog generate 70% more leads/month than those who do not.   TWEET THIS. FACT] Increasing blogging to 6-8x/month nearly doubles leads according to @Hubspot. TWEET THIS. TWEET THIS. TWEET THIS.

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Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

Create an advanced custom segment to look at the percentage of traffic that came to your website from social media versus other places and what that social traffic did once they got to your site. Find New Customers on Twitter. If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Google Analytics Part 4: Three Must-Have Google Analytics Custom.

PWB Marketing Blog

21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

Is there already market and customer research (to support user and business goals), or will this research have to be done from scratch? Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. It depends what you put inside it. Websites can cost anywhere from a few thousand dollars to a few hundred thousand.

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5 Tips to Manage Your Social Media Efforts

PWB Marketing Blog

So here are some quick tips to align your social media strategies with your business goals to help you deliver your message to customers through social networks. #1 Give The Gift of Time. With social media, successfully converting followers into customers requires consistency and frequency in messaging. While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” ” The individual lamented over feeling overwhelmed, not knowing how to make best use of their time and energies.

How Can SEO Hurt Your B2B Business?

PWB Marketing Blog

An Ineffective Website Can Alienate Customers. If your site is outdated, not easy to navigate, doesn’t have a “Contact Us” form, or lacks information your customers are looking for, that is sure to turn them off. You don’t want to lose potential customers because your website is ineffective. Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. But starting SEO before you cover the basics can hurt your business. And you want that impression to be a good one.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

20 Most Expensive Google AdWords Keywords [Infographic]

PWB Marketing Blog

Click on the neat infographic from Wordstream to see the breakout of the 20 most expensive AdWords categories: It’s not surprising that the most expensive keyword categories come from industries with a high customer lifetime value. Do you have a cost-per-acquisition goal to make sure you’re profitably acquiring new AdWords customers? Competition drives the price up. florist cannot.

Turn Website Leads into Paying Customers

PWB Marketing Blog

Turn Website Leads into Paying Customers

PWB Marketing Blog

Key to Creating B2B Social Content That Engage Audiences

PWB Marketing Blog

It’s not about pushing your message; it’s about pulling in your customers. And the way to pull customers in (and generate demand) is to publish remarkable content. Content marketing creates marketing messages that your customers request, instead of interruptive messages they ignore. Probably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact. How do you get Facebook fans and Twitter followers excited and look forward to what you have to say? What is content marketing?

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Study Finds Majority of People Conduct Research Online

PWB Marketing Blog

If your business cannot be found by Google, you are missing out on being found by customers. Does your website make a good impression? Let’s hope so, because more and more people are using the Internet to research products and services. Nearly 60% of Americans perform online research before making a purchase decision. And the number two online activity is using a search engine to find information. The other implication of this is clear: businesses need to be found online. One of the best ways to get visibility online is by getting your website to show up in Google. searches. And Yahoo?

4 Quick Tips to Help Employees Deliver Your Social Media Message

PWB Marketing Blog

Talk to Your Customers. Next time your sales-staff has a customer engagement have them tell the customer about your social media sites. Employees don’t have to make this a forceful effort, but instead should start by asking the customer if they have an account on any of the sites. Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. Content Is King!

Is Google Analytics Right For Your Business?

PWB Marketing Blog

There’s a reason why Google Analytics is so popular – it’ll help you increase ROI, identify your best customers, and it’s free. The goal of a website is unique to each business – customer support, generate leads , transact online sales, educate prospective customers, and more. Sean and I participated in the July’s  Ann Arbor Marketing Workshop. About 40 people attended and the format was like marketing speed dating. One minute you’d be talking to a business owner who sells water sterilization kits and the next minute you’d be chatting with an affiliate marketer.

Why Should Your Blog Be Within Your Domain?

PWB Marketing Blog

Squarespace is a paid blogging platform that offer more security and customer support than you’d get with a free blogging platform. If you’re like most marketers, you probably have a blog. According to Hubspot, 65% of companies have a business blog. One of the most common blogging questions we get asked is whether a blog should be on your website or on a separate domain. Depending upon your blogging objectives, our general advice is to put your blog within your domain. For example, your blog should be [link] instead of a separate site with a separate URL. Share your comments below.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Why Discipline is Critical for Successful Demand Generation

PWB Marketing Blog

Look at how it all fits together (or doesn’t) from the customer’s point of view, and in terms of your goal. At a recent PWB staff meeting, we sidetracked, as we often do, into a discussion of what makes for a successful demand generation program. It dawned on me that a common characteristic was various forms of discipline, so here are some thoughts on the disciplines of successful demand generation. Disciplined Point of View. The Discipline to Work Together. Many companies have serious discontinuity between marketing and sales. Often they don’t ever talk, let alone work cooperatively.