PR Meets Marketing

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Where does video fit in your marketing mix?

PR Meets Marketing

Customer testimonials, tutorials and demonstration videos ranked as the top three most effective videos respectively. Yet when asked about the most difficult to produce, customer testimonials and case studies (which are similar) ranked the most challenging. This isn’t surprising due to the time and effort to secure customers to participate in a medium that is so visual.

5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

think it’s also important to engage on the channels where influencers, customers, partners, and employees are engaging. For example, new prospects may be asking questions on LinkedIn groups, influencers are on Twitter and customers are in dedicated online communities. 5. I originally started my career in public relations before moving into the marketing function.

Top 5 Marketing Skills

PR Meets Marketing

”  When 57% of the buying research happens before they contact you (Source: B2B’s Digital Evolution ), digital marketing will ensure that potential customers find your company during the buying process through banner ads, remarketing, SEO, PPC and more. Engage influencers, customers, partners,  and prospects where the conversations are happening. For example, new prospects may be asking questions in LinkedIn groups, influencers may be on Twitter and customers in dedicated online communities. Photo credit: by Will Lion via flickr: [link].

5 Easy Ways to Get Started with Video Marketing

PR Meets Marketing

Your prospects and customers want to know how your product works – key features, bells and whistles and most importantly – what’s in it for me (WIIFM). Reach out to customers and users to learn how they are using your product. This can be done as part of a customer appreciation program, annual contest or long term engagement strategy. And who knows, you may discover innovative  ways – and possibly new markets – your customers are using your product. Conduct quick interviews via mobile. Everyone owns a phone. Even two. link].

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Content Methodology: A Best Practices Report

for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.

Understanding the Buyers Journey

PR Meets Marketing

Include more product content –  continually review and revise your content strategy with  insight from sales, marketing and customers. Image Credit: Joe the Goat Farmer via flickr. In marketing, and product marketing specifically, the main goal is to understand the buyer’s journey – how do buyers search, find, and eventually select a vendor. Buyers are Social.

Getting Noticed by Industry Analysts

PR Meets Marketing

One misconception is that you have to be a paid customer of the There was a recent discussion on Focus regarding how start-up companies can get noticed by Gartner analysts.

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. Content marketing is a strategic marketing approach where content creates value for our customers so that they want to share it with their with their friends. Forrester talks about the development of the chief customer officer. Enjoy the Video!

Optimize Your Tradeshow Presence

PR Meets Marketing

The news can be a game changer such as a new product, partnership or customer. While social media provides marketers more opportunities to directly connect with customers and prospects, it’s critical to engage in the conversation and use it as a listening tool. "conference hall" by shinemy via Flickr. Exhibiting and sponsoring at trade shows is an important component of the marketing mix.  While While physical meetings and conferences experienced a hit in 2009, I believe that more marketers will return to physical events in 2010. Announce News. Media Outreach.

Evangelizing a Content Marketing Program

percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.

Lessons in Customer Engagement by Laz-Z-Boy and Build-A-Bear

PR Meets Marketing

Over the past two weeks, I’ve been awed as a consumer by how two stores have focused on the customer experience – La-Z-Boy and Build a Bear. What do these two stores know about the customer experience? Customer engagement is key. Every employee is key in how customers interact and experience your brand. Yes you read that correctly. Recliners  included!

Measuring The Cost of Bad or Good Online Reputation

PR Meets Marketing

The Value of a Single Customer Won or Lost. I am assuming that you have a sense of your sales pipeline and what the average deal size (let’s keep this simple, ok? =). If you delved into the content of what is being said, how many would say they would 1) hire your company; 2) never work with your company again or 3) are neutral.  . I’m making a huge assumption that each person is a potential customer regardless of their company affiliation and title. Potential Customer Deal Won – Potential Customer Deal Lost = Value of Potential Customer Deal.  .

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

By establishing more transparency and openness, companies can ultimately harness potential customers that were previously unattainable. Like all marketing strategies, this requires different components to come together under this umbrella, such as public relations, lead generation, customer relations, analyst relations and more. – Ryan Schoenefeld via LinkedIn. Conclusions.

7 Tips for Competitive Analysis

PR Meets Marketing

Known as “competitive intelligence”, this involves not only tracking information about competitive products, customers, and marketing tactics, but also interpreting this data to develop a cohesive marketing – as well as business – strategy that differentiates you from your competitors. Speak to Prospects and Customers. Image credit: by Steven Depolo via flickr.

Study: How Much of Your Content Marketing Is Effective?

And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.

The Content Quest – 20 Questions for Content Marketing

PR Meets Marketing

Understanding  how to create and distribute content to answer these two key questions –  what value does your content have to the customer and your company – will better position your company, products and services to B2B buyers. What impression should a prospect or customer have when engaging with your brand? What tangible ROI have you delivered for your customers. Bonus question – How do I continually delight my customers? As Greg pointed, always ask yourself what value does that content have to your customer and company.

Guest Post – Go Virtual for your Next Press Event

PR Meets Marketing

Invite Customers and Prospects. Increase your ROI by also inviting customers and prospects to the event. Virtual event platforms provide role-based access, which means that an access profile can be applied to your customers and prospects that are different from press members. Any PR that you do affects your customers, too, so include them when sharing the news.

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

That means all email – for example, a message to former customers announcing a new product line – must comply with the law.&#. Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions. At least I thought I did. Three Things to Consider Before Hitting Send on Facebook.

Marketing and Public Relations – Nothing but lies?

PR Meets Marketing

The question is how far are we willing to take it in order to land the big story or customer? Note:  This past year has been one of reflection regarding family, friends and career, especially in light of what happened earlier this year. This will be one of many posts regarding various topics that I’ve mulled over from time to time through the year. The Ethical Quandary. He took it head on.

Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  .  .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . To summarize, my company seeks to reach business-to-business marketers. Social Networking Sites. LinkedIn Specifics.

Keeping Blog Motivation

PR Meets Marketing

Playing with different themes or maybe soliciting help for a more customized look.  . Starting a blog is easy. Getting and maintaining the motivation to post regularly is not. originally started my blog in May 2007 as a way to discuss how PR is an integral part of marketing. started writing one post a week, grew to two posts and then even did a weekly digest of interesting articles.

Social Media Strategy 101: Setting Expectations

PR Meets Marketing

Is this to get feedback from consumers, to sell something or for customer support?   In a recent report by Jeremiah Owyang of The Altimeter Group, The 8 Success Criteria for Facebook Marketing , the group highlighted the need to set community expectations as a key component for success in Facebook marketing. think this is not just for Facebook but something to consider as part of your social media strategy. Furthermore, this extends beyond your external audience but also should be shared with employees and supported by your executives. Are there other factors I missed?

PR Freelancers versus PR Agencies: Five Points to Consider

PR Meets Marketing

Being able to reach global media, understand local customs and cultures, and communicate your messages accurately will be difficult with a PR contractor – no matter how well connected she may be. A PR agency with a global network or branches will provide an advantage for expanding your business and messages globally. Four years ago this month, I left the agency side to move in-house. During this time, I’ve had the opportunity to work with different types of agencies, do an agency search and consider the value of working with a PR freelancer. More Arms and Legs. Transparency.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Social Media and Customer Service

PR Meets Marketing

The purpose of this post is to solely highlight the increased use of social media for sales, customer service, and customer feedback. Now back to where I was headed =) In the past, most of these sales and customer support activities were done out of the public eye either through customer advisory boards, email customers surveys and other communications methods. Tweet this on Twitter: Cut and paste into Twitter: Using Social Media for Customer Support – three things to consider by @csalomonlee: [link].

PR 2

Geolocation Services for B2B

PR Meets Marketing

Rather than focus on the news or consumer uses, I want to look at the potential of such services for business-to-business customer marketing. suspect that one of the main objectives for the company’s "MoFo2Go” is to increase customer loyalty and referrals. Customer referrals: With happy customers, they will be open to sharing the app to their colleagues and industry peers.

Brave New World of Media Pitching: Facebook

PR Meets Marketing

did forward me this description of how they leveraged Facebook to drive students to an online animation school ( [link] : Animation Mentor, an online animation school, is perfect for Facebook because it has tons of great content (video, events, pictures), a strong (current) student presence on the site, and our target customers (potential students) use the site regularly. I have only been on a Facebook for a year or so. mainly use it to keep in touch with personal connections, and rarely use it for professional reasons. Groups have membership limits while fans clubs don’t. ”.  .

New Breed of Analysts

PR Meets Marketing

With larger analyst firms, research areas are clearly defined to address the majority of incoming customer inquiries. Unless a nascent technology emerges as a definable trend, such as with increased customer interest, a traditional analyst firm may not formally delve further into that space. The landscape has drastically changed for analyst relations over the past few years.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Case Study, Media Opps and More - Getting a Customer to Yes

PR Meets Marketing

Customer participation in your marketing and PR efforts provides validation of your products and services. While you may have many satisfied customers, getting them to YES is one of the challenges we face as marketers.  . Here are some tips that have been helpful for me to not only identify these customers but to get them to YES!  . Sales is your friend: A happy customer is more likely to renew contracts. As long as you’re providing something of value to the customer, sales will support as much as they can. Engagement is more than talking at a customer.

Gift Card Warning Email – Part 2

PR Meets Marketing

You never know what your customer is reading and from whom.  . technorati tags: Gift cards customer customer loyalty marketing. tags: Gift cards customer customer loyalty marketing. icerocket tags: Gift cards customer customer loyalty marketing.  . Since then, I believe that I was duped into passing around false information. The Power of Fear.

What are YOUR Top Three Marketing Challenges for 2009

PR Meets Marketing

Despite budget woes, marketers will have to increase company visibility within the industry and amongst customers. Customers Rule. Now more than ever, customers are in the driver’s seat. More vendors are chasing an ever limited number of customers and budgets. Customers can wring out more value per dollar spent. Budget Woes. Getting More out of Less.

SEM 2

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . technorati tags: Marketing Social Media Online Reputation Management Brand Customer Competitive Intelligence PR Public Relations Google Twitter Search. Search Feeds. Conclusion. Retweet this Link. del.icio.us

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

PR Ethics – How far would you take it?

PR Meets Marketing

One “small” lie can quickly avalanche into new products and features to stay top of mind with reporters, but do your customers a disservice when those features aren’t “technically” available for weeks or months.  . Ethics by Josephgilbert.org via Flickr. My husband likes to say that everything we do for public relations is basically bull crap. admit, he does have a point. What do you think?