PR Meets Marketing

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Where does video fit in your marketing mix?

PR Meets Marketing

Customer testimonials, tutorials and demonstration videos ranked as the top three most effective videos respectively. Yet when asked about the most difficult to produce, customer testimonials and case studies (which are similar) ranked the most challenging. This isn’t surprising due to the time and effort to secure customers to participate in a medium that is so visual.

5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

think it’s also important to engage on the channels where influencers, customers, partners, and employees are engaging. For example, new prospects may be asking questions on LinkedIn groups, influencers are on Twitter and customers are in dedicated online communities. 5. I originally started my career in public relations before moving into the marketing function.

Top 5 Marketing Skills

PR Meets Marketing

”  When 57% of the buying research happens before they contact you (Source: B2B’s Digital Evolution ), digital marketing will ensure that potential customers find your company during the buying process through banner ads, remarketing, SEO, PPC and more. Engage influencers, customers, partners,  and prospects where the conversations are happening. For example, new prospects may be asking questions in LinkedIn groups, influencers may be on Twitter and customers in dedicated online communities. Photo credit: by Will Lion via flickr: [link].

5 Easy Ways to Get Started with Video Marketing

PR Meets Marketing

Your prospects and customers want to know how your product works – key features, bells and whistles and most importantly – what’s in it for me (WIIFM). Reach out to customers and users to learn how they are using your product. This can be done as part of a customer appreciation program, annual contest or long term engagement strategy. And who knows, you may discover innovative  ways – and possibly new markets – your customers are using your product. Conduct quick interviews via mobile. Everyone owns a phone. Even two. link].

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Getting Noticed by Industry Analysts

PR Meets Marketing

One misconception is that you have to be a paid customer of the There was a recent discussion on Focus regarding how start-up companies can get noticed by Gartner analysts.

Optimize Your Tradeshow Presence

PR Meets Marketing

The news can be a game changer such as a new product, partnership or customer. While social media provides marketers more opportunities to directly connect with customers and prospects, it’s critical to engage in the conversation and use it as a listening tool. "conference hall" by shinemy via Flickr. Exhibiting and sponsoring at trade shows is an important component of the marketing mix.  While While physical meetings and conferences experienced a hit in 2009, I believe that more marketers will return to physical events in 2010. Announce News. Media Outreach.

Lessons in Customer Engagement by Laz-Z-Boy and Build-A-Bear

PR Meets Marketing

Over the past two weeks, I’ve been awed as a consumer by how two stores have focused on the customer experience – La-Z-Boy and Build a Bear. What do these two stores know about the customer experience? Customer engagement is key. Every employee is key in how customers interact and experience your brand. Yes you read that correctly. Recliners  included!

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. Content marketing is a strategic marketing approach where content creates value for our customers so that they want to share it with their with their friends. Forrester talks about the development of the chief customer officer. Enjoy the Video!

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

7 Tips for Competitive Analysis

PR Meets Marketing

Known as “competitive intelligence”, this involves not only tracking information about competitive products, customers, and marketing tactics, but also interpreting this data to develop a cohesive marketing – as well as business – strategy that differentiates you from your competitors. Speak to Prospects and Customers. Image credit: by Steven Depolo via flickr.

The Content Quest – 20 Questions for Content Marketing

PR Meets Marketing

Understanding  how to create and distribute content to answer these two key questions –  what value does your content have to the customer and your company – will better position your company, products and services to B2B buyers. What impression should a prospect or customer have when engaging with your brand? What tangible ROI have you delivered for your customers. Bonus question – How do I continually delight my customers? As Greg pointed, always ask yourself what value does that content have to your customer and company.

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Social Media and Customer Service

PR Meets Marketing

The purpose of this post is to solely highlight the increased use of social media for sales, customer service, and customer feedback. Now back to where I was headed =) In the past, most of these sales and customer support activities were done out of the public eye either through customer advisory boards, email customers surveys and other communications methods. Tweet this on Twitter: Cut and paste into Twitter: Using Social Media for Customer Support – three things to consider by @csalomonlee: [link].

Geolocation Services for B2B

PR Meets Marketing

Rather than focus on the news or consumer uses, I want to look at the potential of such services for business-to-business customer marketing. suspect that one of the main objectives for the company’s "MoFo2Go” is to increase customer loyalty and referrals. Customer referrals: With happy customers, they will be open to sharing the app to their colleagues and industry peers.

Guest Post – Go Virtual for your Next Press Event

PR Meets Marketing

Invite Customers and Prospects. Increase your ROI by also inviting customers and prospects to the event. Virtual event platforms provide role-based access, which means that an access profile can be applied to your customers and prospects that are different from press members. Any PR that you do affects your customers, too, so include them when sharing the news.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

By establishing more transparency and openness, companies can ultimately harness potential customers that were previously unattainable. Like all marketing strategies, this requires different components to come together under this umbrella, such as public relations, lead generation, customer relations, analyst relations and more. – Ryan Schoenefeld via LinkedIn. Conclusions.

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

That means all email – for example, a message to former customers announcing a new product line – must comply with the law.&#. Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions. At least I thought I did. Three Things to Consider Before Hitting Send on Facebook.

New Breed of Analysts

PR Meets Marketing

With larger analyst firms, research areas are clearly defined to address the majority of incoming customer inquiries. Unless a nascent technology emerges as a definable trend, such as with increased customer interest, a traditional analyst firm may not formally delve further into that space. The landscape has drastically changed for analyst relations over the past few years.

Case Study, Media Opps and More - Getting a Customer to Yes

PR Meets Marketing

Customer participation in your marketing and PR efforts provides validation of your products and services. While you may have many satisfied customers, getting them to YES is one of the challenges we face as marketers.  . Here are some tips that have been helpful for me to not only identify these customers but to get them to YES!  . Sales is your friend: A happy customer is more likely to renew contracts. As long as you’re providing something of value to the customer, sales will support as much as they can. Engagement is more than talking at a customer.

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

Gift Card Warning Email – Part 2

PR Meets Marketing

You never know what your customer is reading and from whom.  . technorati tags: Gift cards customer customer loyalty marketing. tags: Gift cards customer customer loyalty marketing. icerocket tags: Gift cards customer customer loyalty marketing.  . Since then, I believe that I was duped into passing around false information. The Power of Fear.

What are YOUR Top Three Marketing Challenges for 2009

PR Meets Marketing

Despite budget woes, marketers will have to increase company visibility within the industry and amongst customers. Customers Rule. Now more than ever, customers are in the driver’s seat. More vendors are chasing an ever limited number of customers and budgets. Customers can wring out more value per dollar spent. Budget Woes. Getting More out of Less.

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How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . technorati tags: Marketing Social Media Online Reputation Management Brand Customer Competitive Intelligence PR Public Relations Google Twitter Search. Search Feeds. Conclusion. Retweet this Link. del.icio.us

Marketing and Public Relations – Nothing but lies?

PR Meets Marketing

The question is how far are we willing to take it in order to land the big story or customer? Note:  This past year has been one of reflection regarding family, friends and career, especially in light of what happened earlier this year. This will be one of many posts regarding various topics that I’ve mulled over from time to time through the year. The Ethical Quandary. He took it head on.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  .  .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . To summarize, my company seeks to reach business-to-business marketers. Social Networking Sites. LinkedIn Specifics.

PR Ethics – How far would you take it?

PR Meets Marketing

One “small” lie can quickly avalanche into new products and features to stay top of mind with reporters, but do your customers a disservice when those features aren’t “technically” available for weeks or months.  . Ethics by Josephgilbert.org via Flickr. My husband likes to say that everything we do for public relations is basically bull crap. admit, he does have a point. What do you think?

What Mistakes Have I Made

PR Meets Marketing

didn’t customize my blog until recently. I’m only starting to update my blog look and feel, cleaning up my sidebar and blog roll and adding a logo to my header (still incomplete though). Recent Stats for Free eBook Post.  . I’m taking inspiration from Mack Collier who recently wrote about the the social media mistakes he made. Why is this a drawback?

Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

believe it was Jeremiah Owyang who mentioned that your website is no longer the first place that sales leads or customers see.  . This is the fourth post in a 6 part series on using social media. In this fourth installment, I look at linking strategies.  . Linking Strategies. Rather, Google’s search results is now the new home page for your company.  . Conclusions. del.icio.us

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Let the 2009 Trend Lists Grow

PR Meets Marketing

Brands that participate in conversations will thrive: Ever more so than ever, the need to participate in conversations with your community/customers is more important. To me, these seem almost second nature! So what do I think will be top trends for 2009? Here are my top three:  . Not only from a brand management perspective, but also for demonstrable bottom line results. del.icio.us

Book Review – Digital Body Language by Steven Woods

PR Meets Marketing

and social media technologies drastically change how marketers and public relations professionals engage with prospects, customers, employees and influencers Over the past 10 years, we have seen the Internet and now Web 2.0

Beware of “Speeds and Feeds” PR

PR Meets Marketing

When kick-starting a PR program, the main challenge is creating awareness about the company, executives and products/services within the industry and to prospective customers. In In the pursuit of immediate results, the tendency

Keeping Blog Motivation

PR Meets Marketing

Playing with different themes or maybe soliciting help for a more customized look.  . Starting a blog is easy. Getting and maintaining the motivation to post regularly is not. originally started my blog in May 2007 as a way to discuss how PR is an integral part of marketing. started writing one post a week, grew to two posts and then even did a weekly digest of interesting articles.

PRMeetsMarketing Weekly Articles: November 21, 2007

PR Meets Marketing

He highlights the issue of " astroturfing " - pretending to be a satisfied customer when posting online. Lessons on Customer Service - Jeremiah of Web Strategy put up an amusing post about his experience with Real, Delta Airlines and PeopleSoft. You never know who will become your best customers.   . Here is this week's of interesting articles. Have a great Thanksgiving.

Social Media Strategy 101: Setting Expectations

PR Meets Marketing

Is this to get feedback from consumers, to sell something or for customer support?   In a recent report by Jeremiah Owyang of The Altimeter Group, The 8 Success Criteria for Facebook Marketing , the group highlighted the need to set community expectations as a key component for success in Facebook marketing. think this is not just for Facebook but something to consider as part of your social media strategy. Furthermore, this extends beyond your external audience but also should be shared with employees and supported by your executives. Are there other factors I missed?

Beware of Gift Cards this Year

PR Meets Marketing

suppose, if you’re in bankruptcy with little options to come out of it, you’re not worried about customer loyalty. I can imagine a huge uproar as folks drop by on Jan. 1 and find their cards worthless. technorati tags: Gift cards customer customer loyalty marketing. tags: Gift cards customer customer loyalty marketing. icerocket tags: Gift cards customer customer loyalty marketing.  . My cousin just sent me an email about gift cards, especially from companies that have filed for bankruptcy this year. cautious about.  . del.icio.us

Plea to Citigroup: Stop Emailing Me Part Deux

PR Meets Marketing

Isn't this a great way to engage with your customers, especially when you consider I'm used both old school (snail mailing a letter) and new school (blogging about my frustration) ways to highlight my situation.  . Or do they think I'm expendable for the sake of getting some of their customers to click through on their offers?  . Rhodes, CEO of Citibank (see  Citibank Letter ).

Top Ten Questions for Sweepstakes. Marketing Pilgrim

PR Meets Marketing

So I just started reading Marketing Pilgrim and by telling them why I like them, I have a chance to win $500. This got me thinking about the value of sweepstakes or promotions. Frankly, Frankly, I never used to be a sweepstakes person, but when I won a trip to London last year, I can't get enough. Besides doing the promotion to get eyeballs, which media outlets or blogs will write about this?