If most of those companies ever bothered to look at my website they'd realize that I'm not, nor will I ever, become their customer. But it also means those leads will have a higher propensity to convert into customers. By Ardath Albee Marketing Interactions December 17, 2010. get very frustrated when I hear salespeople talk about numbers in relation to sales. Like if you need $X in revenues, then you need to generate X number of leads because you'll only close X% of them. Seems to me that's setting most sales reps up to only ever make the X%. Close 6 of them. MORE >>

OnPath is also a certified consulting partner for Salesforce and builds custom Student Advancement Recruitment Systems for Colleges and Universities in Ottawa, Toronto, Montreal Canada 'Nebojsa "Nash" Zgonjanin, OnPath''s Salesforce CRM Developer, has once again been awarded MVP (Most Valuable Professional) by salesforce.com. MVPs are recognized for their outstanding contribution, expertise and knowledge in the salesforce.com community. Salesforce.com places extraordinary value on their MVP’s. This marks the 7th class of MVPs, and the talent just keeps getting stronger and stronger. MORE >>

Believing your customers are just like you – or homogenous in any way – is a psychological bear trap that is difficult for even the savviest marketer or executive to escape. We figure that since we like tennis, and we know a few of our customers that like tennis, it stands to reason that a sizable chunk of our customer base are tennis fans. We either assume our customers behave as we do, or we assume our customers behave as other companies’ customers do. Want to know whether your customers are using social media? Test it. MORE >>

Michael's B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. our job is to support sales in their goal to acquire more customers and to keep our customers. Article by Michael Brenner. Author of B2BMarketingInsider and Director of Online and Social Media Marketing for SAP. Last night I had the pleasure of dining with one of our media partners. We discussed the great lead quality vs. lead quantity debate. The debate often goes like this: Sales wants more leads. MORE >>

Would you like to use that same logic in your Visualforce pages and custom code? Nebojsa "Nash" Zgonjanin, OnPath's Salesforce MVP and Salesforce Developer, will be a presenter at Dreamforce '12 annual user and developer conference at the Moscone Convention Center in San Francisco, September 18 - 21, 2012. Nash will be speaking at the two sessions below. Session Name : Leverage Standard Set Controller in APEX code and Visualforce. Session Leader: Samantha Ready. Session Description: Do you use list view filters? Session Name : Answers Live 3 Session Leader: Maria Ignatova. MORE >>