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Google Analytics- Calculated Metrics for Lead Generation Websites

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Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Once you determine which calculated metrics you want to measure, you can assign those metrics to custom Google Analytics reports. 

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

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Oh…just to clarify, case studies’ heroes are your customers, not your product. 4. It’s okay to get a quote from a customer and edit it for clarity, but don’t make them up. Interview Your Customers. “ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Include People.

How to Conquer 5 Common B2B Marketing Problems with Content

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This process helps you to attract, educate, engage and convert them into customers. Plus, a few changes will be required in the way customer service handles transactions, so she needs to consult with the Director of Customer Relations. Finally, the Director of Customer Relations needs step-by-step guidance on what her team has to do differently. The cookies taste good.

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

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To create content that boosts lead and demand generation, you need to construct B2B buyer personas that give you a clear picture of your customer, mapping their journey from when they decide to solve a problem to their purchase decision. When you created your buyer personas, you probably didn’t gather input from your customers. Or, at least, that’s the theory. But here’s what happens.

Content Methodology: A Best Practices Report

for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.

How to Convince Your CEO of the Power of B2B Content Marketing

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Inbound marketing uses content to earn prospect and customer attention, attracting the company’s target audience to their website and converting them. The strategy begins with developing buyer personas that show how your customers move through the buying cycle, the questions they ask and the content they consume along the way. Get your FREE customized content marketing assessment.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

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High minimal spend; also offers email and social retargeting; known for customer service. Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Tracking Retargeting. Get it?

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

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High minimal spend; also offers email and social retargeting; known for customer service. Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Tracking Retargeting. Get it?

How The Beatles’ Songs Optimize B2B Marketing Strategies

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Analytics is where all of your visitor and conversion data come together, where custom dashboards and reports can be developed and analyzed. The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics.

The Relationship between Social Influence and Customer Experience

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The customer’s experience with you, from first exposure to your content through interactions with you along the buying cycle, is built on emotional response. Building influence is really all about nurturing your customers’ relationships and experiences with your brand, and being consistent in your actions. Who influences you, and whom do you influence? What turned the tide for you?

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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Facebook’s Power Editor makes it easy to manage multiple ad campaigns on Facebook.  I can create custom audiences, create specific mobile ads, and test 3 rd party data targeting (from Datalogix and Axciom are two data providers). Unbounce provides ample landing page templates that can be customized for lead generation. Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  look it up.  Paid Search.

Evangelizing a Content Marketing Program

percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

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The winning bidder gets to serve the ad, which is often customized on the fly to better tailor the message to the audience. DMPs enable advertisers to consolidate online and offline customer data from various sources into a single location, then use it to create demographic and behavioral segments that can be used to target online advertising. Ever wonder how a banner ad finds you?

Why Marketing Automation Does Not Work

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No new customers. Start with the Customer. We already know our customers. Customers don’t reveal all their cards. Find out about the buying process and the questions your customers ask as they move through it. You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems. It makes sense. But they have no plan, no content.

Effective Social Selling = Mindset over Tactics

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Spending remains heavy in campaign-oriented tactics for most brands, yet outside of customer service, the relationship a prospect has with sales staff is what they’ll remember about your company. Get  a FREE customized social media assessment. What is it about the term “Social Selling” that gets people riled up? Some discount social altogether as a non-starter. Who’s right?

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

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This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Custom Reports. This is a custom report that tracks overall site conversions as well as a specific conversion, called Check Out.  Visits. New and Returning Visits. Visitors.

Study: How Much of Your Content Marketing Is Effective?

And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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So you really have to plan for your keyword strategy.  It’s not just the tools, but it’s also speaking with customers, and many times, common sense.  In fact, there are a number of ways to research keywords such as: As stated, speaking with clients and customers. Your potential customers don’t know you exist. Reviewing competitive sites (and tools such as Spyfu). Awareness. 

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Online Display & Social Media, Branding & Attribution- Affects on Conversions

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Buying Example : A customer finds your site by clicking one of your paid ads. In this particular sale, the Email and Social Network channels would receive the most credit because the customer interacted with them on the day of the conversion. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. Rebook?

Online Display & Social Media, Branding & Attribution- Affects on Conversions

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Buying Example : A customer finds your site by clicking one of your paid ads. In this particular sale, the Email and Social Network channels would receive the most credit because the customer interacted with them on the day of the conversion. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. Rebook?

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

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What is your ideal customer profile? . First, if this is a lead generation campaign, we begin with an autoresponse message , which is emailed immediately after the email submission.  We have three Thank you templates, which can be customized.  Lead Nurture Planning. The benefits of lead nurturing are: Automatic lead qualification, meaning increased sales productivity. Buyer Persona. .

Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

Facebook Business Pages; Measuring What Matters for Success

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However, I use my own custom dashboard (below) because it’s my preferred method of reporting results to my clients.  My goal as a marketing consultant is to report on trends of KPIs, and recommend optimizations, for any media strategy.  How’s your Facebook business page doing? Ask that question 50 times, and I am sure you’ll get 50 unique answers.  The result?  New Likes. Lost Likes.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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Like any content development plan, you first need to define what your customer’s pain points are before scripting your video.  A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  Because nothing beats the power of a message that combines the senses of sight and sound.  That brings us to a discussion of video marketing for B2B. 

7 Recent or Unique Google Adwords features you should be utilizing today.

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These are certainly unique ways to build a customer list. 2. In this case, if you want to measure dynamically generated conversion values,  you’re going to need your developer to add some custom code to your site, depending on the language of your e-commerce platform. Sometimes we get reminded of features we haven’t used in awhile, but then might be appropriate for a client.  .

Targeting B2B Companies with Online Display and Social Media Advertising

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You wish to nurture existing customers at these companies, or reach out to new key influencers at target companies. With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs).  Really. . LINKEDIN. FACEBOOK.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Online Display Advertising, Targeting, and Capturing Leads

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You can find interested customers, such as sports enthusiasts, and show them relevant ads as they browse sites across the Google Display Network. A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Lead generation and lead nurturing both can be done via a targeted display campaign. Retargeting.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

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Another option is a custom email, called a LinkedIn Partner Message that can be sent to a specific target audience via email.  LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks.  If you’re buying online display for lead generation, you should consider social media advertising opportunities. Units.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

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Evaluate other advertising options and understand how online display contributes to lead generation.  We negotiate hard with publishers and custom display platforms, and investigate creative opportunities to promote content and offers.  Consider performing a buyer persona audit to ensure your content and message resonates with your customer’s needs. The multitude of tools, platforms, and techniques can be overwhelming at times.  In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. Content Marketing. Get to it! . Paid Media.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

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Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . Brian Halligan, Dharmesh Shah.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Website Call to Action; Alternatives to “Contact Us” for lead generation

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Request a Custom Quote in 24 hours. Here’s a question to ponder: Why did you build a website for your business? Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant. But, most likely than not, you built it with the hope that it would serve as a silent sales person that would help generate leads and grow your business. Contact Us.

Geofencing? And other ways to target ads to trade show attendees without being there.

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Some info: We send a geo-fencing provider (we deal with a couple) addresses to target; custom shapes can be built. Custom geofences can target people within these areas. Heading out to trade shows and conferences are one of the best ways to generate leads. In  fact, research has proven this to be true.   Most industries have at least one key event that your prospects attend.

New Infographic: B2B Lead Generation & Content Marketing Trends

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The research was comprehensive; and all had varying respondent demographics.  My goal was to seek out the best of the best, repurpose each research chart into a custom chart using the tool located at www.icharts.net , and present the trends in an orderly fashion. Presenting my first infographic. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA.

An Overview of Google Analytics Goals & Conversion Metrics

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By continually engaging audiences with emails and custom landing pages, typically via marketing automation, you can lead score the conversions until the leads are sales-ready. The Multi-Channel Funnels reports show what channels customers or leads interacted with during the 30 days before conversion or purchase. Conversions and Website Goals; A Primer.  . What is a Conversion.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects

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For high performance sellers, they use LinkedIn more for introductions, get more referrals from customers, use LinkedIn to identify contacts, and create targeted contact lists.                                    . LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects.  Receiving introductions from connections.

An Overview of the Google Adwords Recent Changes & New Features

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Grade:  Incomplete. I am still reviewing this, but looks like a great way to promote custom apps for audiences to download. . Pity those poor writers who’ve written books on Paid search and Google Adwords. There have been so many modifications in search over the last couple of weeks that it makes those authors scrambling to update.  Well, change is normal; just ask Google and Facebook.  Many of the paid search changes are welcome; others are drawing controversy.  Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. . link].

How Did That Banner Ad Get To Your Website?

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DMPs enable advertisers to consolidate online and offline customer data from various sources into a single location, then use it to create demographic and behavioral segments that can be used to target online advertising. see below). For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective.

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

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Let’s assume your average sale per customer is $5,000. I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. How to implement A/B tests and what factors to consider.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

The role of public relations in lead generation for B2B firms

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Your satisfied customers can be leveraged to get public relations coverage for your business without even (or, in addition to) quoting you. Your goal is to sell to businesses. For that, you need qualified business leads that come from a robust lead generation program. But among these channels, an important strategy is public relations. Lead generation and PR: Why it matters.