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Mi6 Agency’s Top Charts for February 2016

MI6 Marketing Agency

Only 35% know what their customer retention costs are? Also, how does one measure “customer health”? Here’s something to strongly consider when developing relationships with prospective and existing customers in the B2B space. Who should connect with contacts within a customer account on LinkedIn? They should also break out customers from users. Sources. 14 Feb.

Mi6 Agency’s Top Charts for April 2016

MI6 Marketing Agency

If I was to sum up these challenges and priorities facing these, primarily B2C, marketers it would be: “we don’t know enough about our customers, we can’t monitor and measure their engagement and transactions and we can’t provide relevant content and experiences”. Focus on the first priority which is to engage with your customers and talk about their needs. Week of April 4th. Sources.

Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer

MI6 Marketing Agency

The key is finding out whether members of your network, clients and prospective customers are using Twitter or not. Innovation is defined as: “The process of translating an idea or invention into a good or service that creates value or for which customers will pay” [ full definition ]. Sales and Marketing. This Guy Gets Social Selling. Kevin makes some good points. Technology. Suite.

Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation

MI6 Marketing Agency

We’re a big fan of LinkedIn and still see it as a core network to use for B2B professionals … but the reality is what LinkedIn executives are selling … many people aren’t buying… including their stockholders, members and customers. They must ensure that their devices can’t be hacked and that their customers know explicitly what they must do on their end to ensure safety.

Content Methodology: A Best Practices Report

for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

Also, you’d be surprised at who influences people in your target customer segments. They want to “personalize the customer experience” but they consider “post-purchase experience” as the responsibility of customer service? What’s the key to getting Canada on track when it comes to innovation, creating, growing and keeping companies in Canada?

Mi6 Agency’s Top Charts for May 2016

MI6 Marketing Agency

When measuring value keep in mind that your goal is create and deliver value to your customers through your marketing activities and capture value for your company. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Week of May 2nd. How Well Are Marketers Measuring ROI? Sources.

Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation

MI6 Marketing Agency

They have seen AND measured the value of using content and social media to build followers, brand themselves as thought leaders in the social media marketing space and develop customers via digital channels. The report points out some key issues Canadian startups are facing with respect to their business, market and customer development strategies and performance. from Buffer.

Should My CEO be on Social Media?

MI6 Marketing Agency

social CEO is a leader that is visible, accessible and ideally engages with people using various relevant online channels, content and properties. S/he is social internally with employees and externally with customers, industry peers, business networks and communities. In the early days of social media (circa 2010 ish) it made sense for CEOs to be cautious and prudent. Cue the music. 28 Feb.

Evangelizing a Content Marketing Program

percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.

Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises

MI6 Marketing Agency

Instead you need to first define what your objectives are, develop a custom marketing and business development program aimed at achieving those objectives, agree on what to measure and then execute. It helps them understand how startups develop customers, markets and products. Sales and Marketing LinkedIn Sponsored Updates the Way to Go? Or they could be! It’s clearly off target.

Social CRM for Small Business

MI6 Marketing Agency

Personally, I would describe Nimble as a social switchboard that helps you create and develop relationships with customers and prospects. It’s the next generation customer relationship management system, or social CRM, if you will. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. love it!

Linkedin for B2B Marketing

MI6 Marketing Agency

Mostly connecting with clients and partners, outbound syndication (sharing stuff), discussions, etc. I use LinkedIn for competitive research & easy way to keep in touch w customers in closed groups beyond answers already shown. I’ll admit it…I use it to troll for contacts…don’t see much value elsewhere. like social media but the customer base I cater to is not engaged in it, so it’s really not a marketing tool for me. Customers visit closed group for feedback. Advice from Marketing Peers. Mining For Gold in the Chatstream. Resume 2.0,

Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

MI6 Marketing Agency

For sales and marketing professionals we cover the customer experience. Finally, for CXOs we’ve featured articles on “Collective Creativity” and advice on how to succeed in the “Digital Economy” Sales and Marketing 1) Increase Customer Advocacy by Publicly Dealing with Customer Complaints. Here’s what we’re covering in this Round Up.

5 New B2B Sales and Marketing Strategies

Well, the model has shifted with the customer now in control and. creates a cohesive and smooth customer journey without a marketing and sales. helps generate qualified leads, but moves customers through the buyer stages. and free exchange of ideas, because you can’t serve the customer right when. Encouraging lead alignment sessions around the customer journey with.

Twitter for B2B Marketing

MI6 Marketing Agency

Best reason – your customers and prospects are on Twitter; Worst reason – you think you’re a social media “expert&#. these days…customers want to engage w/ companies they deal w/ & this provides great way to do it. We’re finding social media to be great way to help build relationships w/ customers/clients. Another best: for resolving customer issues quickly and make it obvious that you’re serious about serving your customers. Also show how many potential b2b customers are already in the space. Meet people.

The Emerging Role of the CMO

MI6 Marketing Agency

The sales funnel doesn’t work anymore, now it’s about the customer journey. Our job (sales and marketing) is to meet the customer on journey. The B2C and B2B Buyer Controls the Sales Process. If you haven’t read IBM’s CMO Study it’s a core piece of research marketers should have sitting on their desks and on their screens. Key Points from the Video.

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Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

Defines a data tool for analyzing social behavior of any group of customers. Feature Video: Social Technologies-Your Customers Are Revolting, Charlene Li. 1:10 – People move up and down the ladder and assume various roles in the Groundswell. Target Critics, Collectors and Spectators. 7:15 – Embracing customers when they are revolting against your brand. Chapter 3.

Mi6 Quick Tip #8: Custom Groups

MI6 Marketing Agency

How Philips Engages with Radiologists. Linkedin is the primary public social network for making connections and engaging with business professionals. One real world example of how Philip’s is using Linkedin to engage with their market is their Philips Medical Professionals of Healthcare IT World Linkedin group (screenshot below). Watch an Interview About This Linkedin Group. My kind of video!

Study: How Much of Your Content Marketing Is Effective?

And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.

What is Marketing?

MI6 Marketing Agency

These tend to fill a need, solve a problem and provide improvement to a situation in your customers job or business. Price – is what it costs your customer to buy your offering. Place – is how, where and who delivers your product to the end customer. You need to have an offering (product), you need to charge for it and make a profit (price), your customers and prospects need to know about it and buy it (promotion) and it has to be delivered profitably to the location that it will be used/consumed (place). Who Needs Marketing? It’s that simple.

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Building Your B2B Brand

MI6 Marketing Agency

Whether you sell to consumers or to businesses the most important “brand attribute&# is your reputation. I’m amazed at how companies pick mascots, have stupid characters, use silly slogans that don’t tie back to the companies value proposition/customer experience. It is a sum of all the experiences and interactions your customer has with you! What Is A Brand? Tweet.

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Mi6 Quick Tip #2

MI6 Marketing Agency

Share content that will interest your customers and prospects. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers? If your employees are on Linkedin ask them to spread the word! Real World Example: Thought Leadership Content. To Consider.

Tips 31

B2B Company Websites

MI6 Marketing Agency

Customers want to know you are serious about what you do. phone number, location, management team, ‘what they do’ I’d want to see who are the customers are and what they do. It may always be evolving given the various forces that are at play: technology, market, customer, product. Spice up with customer videos. many recent, tagged pictures of happy customers help too. Connect with customers on their terms whenever feasible. Advice from Marketing Peers. These sessions are a tremendous source of ideas, insights and data. Ditto that.

Definitive Guide to Planning a New Content Initiative

customers to help them think through their strategy and the realities of what it will take for. the needs and desires of its customers rather than explicitly expressing “We want to sell. like corporate website, blogs or all-customer email newsletters. what they’re hearing from prospects and customers. Hitting Close to Home All too often, new Divvy customers struggle.

How to Align Marketing & Sales

MI6 Marketing Agency

They include: lack of understanding of how customers buy and want to be marketed to, obsession with internal alignment of functional groups and internal conflict caused by zero sum game budgets. 6:45 We turn the conversation to the role CEOs have to play to ensure sales and marketing alignment can be achieved. An Interview with Christine Crandell, Marketing & Sales Alignment Thought Leader. In this episode of the the B2B Specialists podcast I interview Christine Crandell. Get yourself a cup of coffee, tea or something stronger and enjoy the interview. Related Posts.

Mi6 Quick Tip #7

MI6 Marketing Agency

How to use Social Media to Listen to Your Customers and Competitors. What matters is whether your customers, prospects and competitors are using social media. Here’s a simple three step process to get started: Step One: You need to see if your customers, prospects and competitors are on the social web. Do you have ways to use social media to listen to your customers.

Tips 27

B2B Marketing Framework

MI6 Marketing Agency

Marketing that makes a difference for you, your business and your customers. For the past 25 years I’ve been marketing to create, service and keep customers. Branding is all about what your company is known for in your industry and by your customers (hopefully this is aligned with what you want them to know you as!). Foundation for B2B Marketing. What is a framework?

Mi6 Tip #4

MI6 Marketing Agency

In the example above we’ve configured a custom report so we can analyse visitor traffic. Getting Value From Website Traffic Data. In B2B marketing measuring web traffic is important to measure but tools like Google Analytics provide the marketer with a firehose of data. The key is to decide what data is important to track and analyse. This post is one such example. What To Measure.

Tips 27

Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

Stop Thinking Leads and Lists.Start Thinking Networks

MI6 Marketing Agency

and an interview with founder Jon Ferrara about this social CRM tool developed from the ground up to help small to midsize businesses develop stronger relationships and social exchanges with customers and prospects. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. Our Favourite Posts for Week of Feb 13, 2012.

Are You Giving More than Your Receiving?

MI6 Marketing Agency

We’re here to deliver more value to our family, our customers, our friends, our peers and even strangers than we take. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. Is it? Phelps.

Ready for the Empowered Customer?

MI6 Marketing Agency

Marketing Needs to Evolve and Adapt to the Empowered Customer. In 2012, Mi6 will be evolving it’s offering, launching a new website, releasing a communal editorial plan and more. A key area of interest to us, and hopefully to our readers and customers, is the evolution and transformation of marketing and sales. data to engage and understand customers better. Video Timeline.

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Do You Have a Reference Program?

MI6 Marketing Agency

Tags: Customer Reference Management business development customer engagement reference programs

Content Marketing 2016: Staffing, Measurement, and Effectiveness

platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Can Facebook Save Our Planet?

MI6 Marketing Agency

As marketers it’s our job to understand issues facing our customers and show through thought leadership, products and services that we can help solve their problems. But, I find that some marketers are disconnected from customers and too far removed from street level to understand the real issues facing companies today. Open Compute Project Could Help. There I said it! p4D9UNXKGV4.