| | | MI6 Marketing Agency | |  Customer | 68 articles |
| Page 1 of 1 | Previous | Next | MI6 MARKETING AGENCY JUNE 20, 2010 The Mi6 Tweekly: Week of June 14, 2010 Mi6 Post: Are You and Your Customers Hungry for Social Media? How #Cisco and their customers are benefiting from using social media according to @JeanetteG #B2B. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in by @BrennerMichael for @B2Bbloggers #MM #B2B. B2B #SocialMedia #mi6a. Tuesday. via/@bridgegroupinc. Source: Neilsen). | MI6 MARKETING AGENCY JANUARY 10, 2011 Twitter for B2B Marketing Best reason – your customers and prospects are on Twitter; Worst reason – you think you’re a social media “expert&#. these days…customers want to engage w/ companies they deal w/ & this provides great way to do it. We’re finding social media to be great way to help build relationships w/ customers/clients. Another best: for resolving customer issues quickly and make it obvious that you’re serious about serving your customers. Also show how many potential b2b customers are already in the space. First thing.is | | | | | |
| MI6 MARKETING AGENCY NOVEMBER 18, 2010  Twitter for B2B Marketing Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Best reason – your customers and prospects are on Twitter; Worst reason – you think you’re a social media “expert&#. these days…customers want to engage w/ companies they deal w/ & this provides great way to do it. | | MI6 MARKETING AGENCY APRIL 12, 2011  Social CRM for Small Business Personally, I would describe Nimble as a social switchboard that helps you create and develop relationships with customers and prospects. It’s the next generation customer relationship management system, or social CRM, if you will. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. love it! | MI6 MARKETING AGENCY MARCH 11, 2011 Linkedin for B2B Marketing use LinkedIn for competitive research & easy way to keep in touch w customers in closed groups beyond answers already shown. like social media but the customer base I cater to is not engaged in it, so it’s really not a marketing tool for me. Customers visit closed group for feedback. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. Mining For Gold in the Chatstream. Learn more here ). For some that’s good enough. | | | | | | | |
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MI6 MARKETING AGENCY | THURSDAY, SEPTEMBER 23, 2010  Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs
Get closer to customers to learn what’s important to them and what they value. Use that information when interacting with prospective customers to show you understand the issues and challenges they face. How Customers Choose Solution Providers (ITSMA, 2009) [paid research]. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. This briefing took place on September 22nd and was presented in partnership with Leadformix an Mi6 partner. What this Brief Covered. MORE >> -
MI6 MARKETING AGENCY | TUESDAY, OCTOBER 19, 2010  CSO Insights Lead Generation Report Summary
look at the top three objectives highlights some of the changes: Objective #1 Increasing Customer Acquisition: In 2007, customer acquisition ranked number two on the list, where 65% of the firms surveyed listed it as a key priority for marketing. Objective #3 Optimizing Cross-selling and Up-selling: As companies are looking to show investors that they can once again achieve revenue growth, this objective dovetails nicely with the “acquire customers&# goal, as it focuses on optimizing the size of deals and increasing wallet share with existing customers. MORE >> -
MI6 MARKETING AGENCY | MONDAY, MAY 23, 2011 B2B Company Websites
Customers want to know you are serious about what you do. phone number, location, management team, ‘what they do’ I’d want to see who are the customers are and what they do. It may always be evolving given the various forces that are at play: technology, market, customer, product. Spice up with customer videos. many recent, tagged pictures of happy customers help too. Corporate websites/ Customer Intranets will still be the major repository for accesing informati… (cont. Connect with customers on their terms whenever feasible. MORE >> -
MI6 MARKETING AGENCY | WEDNESDAY, NOVEMBER 24, 2010  Welcome to Pearsonville!
It shows how and where the various business units fit in to the typical community from the context of their customer base (business and consumers). You can then watch a video, featuring one of Pearson’s business leaders about the product, it’s value and a testimonial from a customer. Real people and customers tell their stories about how key issues are being addressed by Pearson. This focus on the voice of the customer is important, yet, as shown i n the recent Mi6 brief many marketers see understanding the customer as a low priority (this makes no sense to me). MORE >> -
MI6 MARKETING AGENCY | WEDNESDAY, DECEMBER 15, 2010  The Mi6 Chart Toppers, November 2010
These consumer brands, assuming the research can be defended, are seeing value in making connections with their customers through social media. The one concern I have is, only 50% see identifying and reacting to customer needs as a priority, with over 75% wanting to create a community for customers and fans. Identifying and reacting to customer needs should be a key goal. Recommendation: The key goals in B2B marketing and business development are to get customers and keep customers. Author: Chris Herbert. Rank: #1, 436 views. Publisher: Mashable. MORE >>
- Mi6 Quick Tip #3 MI6 MARKETING AGENCY | THURSDAY, MARCH 3, 2011
- Are You Giving More than Your Receiving? MI6 MARKETING AGENCY | FRIDAY, FEBRUARY 10, 2012
- Is it Time for an Extreme Web Makeover? MI6 MARKETING AGENCY | WEDNESDAY, SEPTEMBER 15, 2010
- Groundswell Blook Report, Chapter Three: The Social Technographics Profile MI6 MARKETING AGENCY | FRIDAY, JULY 9, 2010
- Mi6 Quick Tip #7 MI6 MARKETING AGENCY | WEDNESDAY, JUNE 8, 2011
- How to Align Marketing & Sales MI6 MARKETING AGENCY | FRIDAY, JULY 1, 2011
- Are You and Your Customers Hungry for Social Media? MI6 MARKETING AGENCY | WEDNESDAY, JUNE 9, 2010
- The Emerging Role of the CMO MI6 MARKETING AGENCY | MONDAY, JANUARY 23, 2012
- Stop Thinking Leads and Lists.Start Thinking Networks MI6 MARKETING AGENCY | FRIDAY, FEBRUARY 17, 2012
- The Prickly Side of Marketing Automation MI6 MARKETING AGENCY | FRIDAY, OCTOBER 7, 2011
- Marketing Layoffs Equals Social Media ROI? MI6 MARKETING AGENCY | FRIDAY, FEBRUARY 3, 2012
- How to Share a Linkedin Discussion MI6 MARKETING AGENCY | SATURDAY, NOVEMBER 12, 2011
- B2B Marketing Framework MI6 MARKETING AGENCY | SATURDAY, APRIL 2, 2011
- Facebook: Do Marketers “Get it”? MI6 MARKETING AGENCY | WEDNESDAY, SEPTEMBER 28, 2011
- Groundswell Blook Report, Chapter 1: Why The Groundswell and Why Now? MI6 MARKETING AGENCY | FRIDAY, JUNE 25, 2010
- Canadian Companies Use of Social Media MI6 MARKETING AGENCY | WEDNESDAY, SEPTEMBER 21, 2011
- The Mi6 Tweekly: Week of September 13, 2010 MI6 MARKETING AGENCY | SUNDAY, SEPTEMBER 19, 2010
- Mi6 Quick Tip #8: Custom Groups MI6 MARKETING AGENCY | THURSDAY, AUGUST 18, 2011
- Building Your B2B Brand MI6 MARKETING AGENCY | THURSDAY, FEBRUARY 17, 2011
- Groundswell Blook Report, Chapter Two: Jujitsu and the Technologies of the Groundswell MI6 MARKETING AGENCY | FRIDAY, JULY 2, 2010
- The Mi6 Tweekly: Week of October 4, 2010 MI6 MARKETING AGENCY | WEDNESDAY, OCTOBER 13, 2010
- Marketers & Healthcare Apps? MI6 MARKETING AGENCY | FRIDAY, SEPTEMBER 23, 2011
- Mi6 Quick Tip #2 MI6 MARKETING AGENCY | WEDNESDAY, FEBRUARY 16, 2011
- The Social “Easy” Button MI6 MARKETING AGENCY | WEDNESDAY, SEPTEMBER 14, 2011
- March Mi6 Chart Toppers MI6 MARKETING AGENCY | FRIDAY, APRIL 22, 2011
- February Mi6 Chart Toppers MI6 MARKETING AGENCY | FRIDAY, MARCH 25, 2011
- The Mi6 Tweekly: Week of July 19, 2010 MI6 MARKETING AGENCY | SUNDAY, JULY 25, 2010
- Talking With the Groundswell MI6 MARKETING AGENCY | THURSDAY, MARCH 31, 2011
- Groundswell Blook Report, Chapter Seven: Energizing the Groundswell MI6 MARKETING AGENCY | WEDNESDAY, AUGUST 25, 2010
- Mi6 Tip #4 MI6 MARKETING AGENCY | TUESDAY, MARCH 22, 2011
- Groundswell Blook Report, Chapter Four: Strategies for Tapping the Groundswell MI6 MARKETING AGENCY | TUESDAY, JULY 13, 2010
- What’s the Deal with Venture Capital Funding? MI6 MARKETING AGENCY | MONDAY, JANUARY 30, 2012
- How to Set up a Reference Program MI6 MARKETING AGENCY | SUNDAY, SEPTEMBER 26, 2010
- The Mi6 Tweekly: Week of October 18, 2010 MI6 MARKETING AGENCY | SUNDAY, OCTOBER 24, 2010
- What’s the ROI of [put tactic here]! MI6 MARKETING AGENCY | SUNDAY, AUGUST 14, 2011
- Groundswell Blook Report, Chapter Six: Talking With the Groundswell MI6 MARKETING AGENCY | MONDAY, AUGUST 9, 2010
- Groundswell Blook Report, Chapter Five: Listening to the Groundswell MI6 MARKETING AGENCY | MONDAY, JULY 19, 2010
- Can Facebook Save Our Planet? MI6 MARKETING AGENCY | SATURDAY, APRIL 9, 2011
- Ready for the Empowered Customer? MI6 MARKETING AGENCY | SATURDAY, DECEMBER 17, 2011
- Ready for the Empowered Customer? MI6 MARKETING AGENCY | SATURDAY, DECEMBER 17, 2011
- Assessing the Maturity of Your Referencing Process MI6 MARKETING AGENCY | SUNDAY, SEPTEMBER 19, 2010
- What is Marketing? MI6 MARKETING AGENCY | MONDAY, FEBRUARY 7, 2011
- Special Interview with Paul Dunay Global Managing Director of Services and Social Media Marketing from Avaya MI6 MARKETING AGENCY | FRIDAY, JUNE 4, 2010
- The Mi6 Tweekly: Week of July 12, 2010 MI6 MARKETING AGENCY | TUESDAY, JULY 20, 2010
- January Mi6 Chart Toppers MI6 MARKETING AGENCY | SATURDAY, FEBRUARY 19, 2011
- The Mi6 Tweekly: Week of July 5, 2010 MI6 MARKETING AGENCY | TUESDAY, JULY 13, 2010
- The Mi6 Tweekly: Week of December 13, 2010 MI6 MARKETING AGENCY | WEDNESDAY, DECEMBER 22, 2010
- Our Fav Posts, Week of October 31 MI6 MARKETING AGENCY | MONDAY, NOVEMBER 7, 2011
- The Mi6 Tweekly: Week of August 9, 2010 MI6 MARKETING AGENCY | TUESDAY, AUGUST 17, 2010
- The Mi6 Tweeklies: Weeks of October 25 & November 1, 2010 MI6 MARKETING AGENCY | WEDNESDAY, NOVEMBER 10, 2010
- The Mi6 Tweekly: Week of August 23, 2010 MI6 MARKETING AGENCY | MONDAY, AUGUST 30, 2010
- Top Marketing Posts, week of Jul 11 MI6 MARKETING AGENCY | THURSDAY, JULY 28, 2011
- The Reference Assessment MI6 MARKETING AGENCY | TUESDAY, APRIL 19, 2011
- The Reference Program MI6 MARKETING AGENCY | WEDNESDAY, APRIL 27, 2011
- The Mi6 Tweekly: Week of December 20, 2010 MI6 MARKETING AGENCY | MONDAY, DECEMBER 27, 2010
- The Mi6 Tweekly: Week of May 24, 2010 MI6 MARKETING AGENCY | SATURDAY, MAY 29, 2010
- Special Interview with Author Mike Schultz, Author of Professional Services Marketing MI6 MARKETING AGENCY | WEDNESDAY, JUNE 2, 2010
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