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Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

There’s no mistake that technology is playing a more strategic and integral way in how enterprises operate, generate revenue and serve their customers. Realistically, a fast food chain will never become a tech company but perhaps they can use technology to generate better efficiencies, generate new sources of revenue and provide better service to customers. Week of July 4th. Sources.

Mi6 Agency’s Top Charts for April 2016

MI6 Marketing Agency

If I was to sum up these challenges and priorities facing these, primarily B2C, marketers it would be: “we don’t know enough about our customers, we can’t monitor and measure their engagement and transactions and we can’t provide relevant content and experiences”. Focus on the first priority which is to engage with your customers and talk about their needs. Week of April 4th. Sources.

Mi6 Agency’s Top Charts for February 2016

MI6 Marketing Agency

Only 35% know what their customer retention costs are? Also, how does one measure “customer health”? Here’s something to strongly consider when developing relationships with prospective and existing customers in the B2B space. Who should connect with contacts within a customer account on LinkedIn? They should also break out customers from users. Sources. 14 Feb.

Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation

MI6 Marketing Agency

We’re a big fan of LinkedIn and still see it as a core network to use for B2B professionals … but the reality is what LinkedIn executives are selling … many people aren’t buying… including their stockholders, members and customers. They must ensure that their devices can’t be hacked and that their customers know explicitly what they must do on their end to ensure safety.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Mi6 Agency’s Top Charts for May 2016

MI6 Marketing Agency

When measuring value keep in mind that your goal is create and deliver value to your customers through your marketing activities and capture value for your company. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Week of May 2nd. How Well Are Marketers Measuring ROI? Sources.

Mi6 Agency’s Top Charts for September 2016

MI6 Marketing Agency

Somewhere between a blog and customized, predictive delivery are where B2B Marketers can place themselves on this scale of digital marketing sophistication. Before they write another blog, these SMB’s should take a better look at their chosen channels and define their customer segment more clearly. Two charts will be featured each week with some insights and thoughts from the author.

Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation

MI6 Marketing Agency

They have seen AND measured the value of using content and social media to build followers, brand themselves as thought leaders in the social media marketing space and develop customers via digital channels. The report points out some key issues Canadian startups are facing with respect to their business, market and customer development strategies and performance. from Buffer.

Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer

MI6 Marketing Agency

The key is finding out whether members of your network, clients and prospective customers are using Twitter or not. Innovation is defined as: “The process of translating an idea or invention into a good or service that creates value or for which customers will pay” [ full definition ]. Sales and Marketing. This Guy Gets Social Selling. Kevin makes some good points. Technology. Suite.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Should My CEO be on Social Media?

MI6 Marketing Agency

social CEO is a leader that is visible, accessible and ideally engages with people using various relevant online channels, content and properties. S/he is social internally with employees and externally with customers, industry peers, business networks and communities. In the early days of social media (circa 2010 ish) it made sense for CEOs to be cautious and prudent. Cue the music. 28 Feb.

Head Scratcher and Belly Buster Post: Jul and Aug 2016

MI6 Marketing Agency

We wonder whether “the Donald” has any desire to deliver real value to his customers. About These Posts. UPDATED: Aug 22/16. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing.

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Twitter for B2B Marketing

MI6 Marketing Agency

Best reason – your customers and prospects are on Twitter; Worst reason – you think you’re a social media “expert&#. these days…customers want to engage w/ companies they deal w/ & this provides great way to do it. We’re finding social media to be great way to help build relationships w/ customers/clients. Another best: for resolving customer issues quickly and make it obvious that you’re serious about serving your customers. Also show how many potential b2b customers are already in the space. Meet people.

Linkedin for B2B Marketing

MI6 Marketing Agency

Mostly connecting with clients and partners, outbound syndication (sharing stuff), discussions, etc. I use LinkedIn for competitive research & easy way to keep in touch w customers in closed groups beyond answers already shown. I’ll admit it…I use it to troll for contacts…don’t see much value elsewhere. like social media but the customer base I cater to is not engaged in it, so it’s really not a marketing tool for me. Customers visit closed group for feedback. Advice from Marketing Peers. Mining For Gold in the Chatstream. Resume 2.0,

The Emerging Role of the CMO

MI6 Marketing Agency

The sales funnel doesn’t work anymore, now it’s about the customer journey. Our job (sales and marketing) is to meet the customer on journey. The B2C and B2B Buyer Controls the Sales Process. If you haven’t read IBM’s CMO Study it’s a core piece of research marketers should have sitting on their desks and on their screens. Key Points from the Video.

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

Social CRM for Small Business

MI6 Marketing Agency

Personally, I would describe Nimble as a social switchboard that helps you create and develop relationships with customers and prospects. It’s the next generation customer relationship management system, or social CRM, if you will. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. love it!

Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises

MI6 Marketing Agency

Instead you need to first define what your objectives are, develop a custom marketing and business development program aimed at achieving those objectives, agree on what to measure and then execute. It helps them understand how startups develop customers, markets and products. Sales and Marketing LinkedIn Sponsored Updates the Way to Go? Or they could be! It’s clearly off target.

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

Defines a data tool for analyzing social behavior of any group of customers. Feature Video: Social Technologies-Your Customers Are Revolting, Charlene Li. 1:10 – People move up and down the ladder and assume various roles in the Groundswell. Target Critics, Collectors and Spectators. 7:15 – Embracing customers when they are revolting against your brand. Chapter 3.

Mi6 Quick Tip #8: Custom Groups

MI6 Marketing Agency

How Philips Engages with Radiologists. Linkedin is the primary public social network for making connections and engaging with business professionals. One real world example of how Philip’s is using Linkedin to engage with their market is their Philips Medical Professionals of Healthcare IT World Linkedin group (screenshot below). Watch an Interview About This Linkedin Group. My kind of video!

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

What is Marketing?

MI6 Marketing Agency

These tend to fill a need, solve a problem and provide improvement to a situation in your customers job or business. Price – is what it costs your customer to buy your offering. Place – is how, where and who delivers your product to the end customer. You need to have an offering (product), you need to charge for it and make a profit (price), your customers and prospects need to know about it and buy it (promotion) and it has to be delivered profitably to the location that it will be used/consumed (place). Who Needs Marketing? It’s that simple.

Building Your B2B Brand

MI6 Marketing Agency

Whether you sell to consumers or to businesses the most important “brand attribute&# is your reputation. I’m amazed at how companies pick mascots, have stupid characters, use silly slogans that don’t tie back to the companies value proposition/customer experience. It is a sum of all the experiences and interactions your customer has with you! What Is A Brand? Tweet.

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Mi6 Quick Tip #2

MI6 Marketing Agency

Share content that will interest your customers and prospects. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers? If your employees are on Linkedin ask them to spread the word! Real World Example: Thought Leadership Content. To Consider.

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Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

MI6 Marketing Agency

For sales and marketing professionals we cover the customer experience. Finally, for CXOs we’ve featured articles on “Collective Creativity” and advice on how to succeed in the “Digital Economy” Sales and Marketing 1) Increase Customer Advocacy by Publicly Dealing with Customer Complaints. Here’s what we’re covering in this Round Up.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

B2B Company Websites

MI6 Marketing Agency

Customers want to know you are serious about what you do. phone number, location, management team, ‘what they do’ I’d want to see who are the customers are and what they do. It may always be evolving given the various forces that are at play: technology, market, customer, product. Spice up with customer videos. many recent, tagged pictures of happy customers help too. Connect with customers on their terms whenever feasible. Advice from Marketing Peers. These sessions are a tremendous source of ideas, insights and data. Ditto that.

Mi6 Quick Tip #7

MI6 Marketing Agency

How to use Social Media to Listen to Your Customers and Competitors. What matters is whether your customers, prospects and competitors are using social media. Here’s a simple three step process to get started: Step One: You need to see if your customers, prospects and competitors are on the social web. Do you have ways to use social media to listen to your customers.

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B2B Marketing Framework

MI6 Marketing Agency

Marketing that makes a difference for you, your business and your customers. For the past 25 years I’ve been marketing to create, service and keep customers. Branding is all about what your company is known for in your industry and by your customers (hopefully this is aligned with what you want them to know you as!). Foundation for B2B Marketing. What is a framework?

Mi6 Tip #4

MI6 Marketing Agency

In the example above we’ve configured a custom report so we can analyse visitor traffic. Getting Value From Website Traffic Data. In B2B marketing measuring web traffic is important to measure but tools like Google Analytics provide the marketer with a firehose of data. The key is to decide what data is important to track and analyse. This post is one such example. What To Measure.

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Stop Thinking Leads and Lists.Start Thinking Networks

MI6 Marketing Agency

and an interview with founder Jon Ferrara about this social CRM tool developed from the ground up to help small to midsize businesses develop stronger relationships and social exchanges with customers and prospects. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. Our Favourite Posts for Week of Feb 13, 2012.

Are You Giving More than Your Receiving?

MI6 Marketing Agency

We’re here to deliver more value to our family, our customers, our friends, our peers and even strangers than we take. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. Is it? Phelps.

Ready for the Empowered Customer?

MI6 Marketing Agency

Marketing Needs to Evolve and Adapt to the Empowered Customer. In 2012, Mi6 will be evolving it’s offering, launching a new website, releasing a communal editorial plan and more. A key area of interest to us, and hopefully to our readers and customers, is the evolution and transformation of marketing and sales. data to engage and understand customers better. Video Timeline.

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Mi6 Agency’s Top Charts for June 2016

MI6 Marketing Agency

Hubspot Research recently shared website traffic source data covering a period from January 2014 through May 2015 showing the referring sources for both their B2B and B2C customers. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Week of May 30th. Sources. Kerschbaum, Will.

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Do You Have a Reference Program?

MI6 Marketing Agency

Tags: Customer Reference Management business development customer engagement reference programs

Can Facebook Save Our Planet?

MI6 Marketing Agency

As marketers it’s our job to understand issues facing our customers and show through thought leadership, products and services that we can help solve their problems. But, I find that some marketers are disconnected from customers and too far removed from street level to understand the real issues facing companies today. Open Compute Project Could Help. There I said it! p4D9UNXKGV4.

Mi6 Quick Tip #3

MI6 Marketing Agency

In addition we recovered $100,000 (pretty much all of our costs) through joint marketing funds from a technology manufacturer. I’ve been an event marketer for over 25 years and private events are a powerful way to engage with customers and prospective customers. Customers and Prospects. Emphasize that they should invite current and prospective customers to the event.

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How to Align Marketing & Sales

MI6 Marketing Agency

They include: lack of understanding of how customers buy and want to be marketed to, obsession with internal alignment of functional groups and internal conflict caused by zero sum game budgets. 6:45 We turn the conversation to the role CEOs have to play to ensure sales and marketing alignment can be achieved. An Interview with Christine Crandell, Marketing & Sales Alignment Thought Leader. In this episode of the the B2B Specialists podcast I interview Christine Crandell. Get yourself a cup of coffee, tea or something stronger and enjoy the interview. Related Posts.

CSO Insights Lead Generation Report Summary

MI6 Marketing Agency

look at the top three objectives highlights some of the changes: Objective #1 Increasing Customer Acquisition: In 2007, customer acquisition ranked number two on the list, where 65% of the firms surveyed listed it as a key priority for marketing. Here’s why: In a time when there is economic uncertainty isn’t it more important to hang on to customers? Author: Chris Herbert.