| | | Measurable Marketing | |  Customer | 39 articles |
| Page 1 of 1 | Previous | Next | MEASURABLE MARKETING SEPTEMBER 16, 2011  Top Mobile Website Design Trends for 2011 Whether they're waiting in line at the grocery store or having lunch with friends, the mobile web allows your business to establish a social, casual connection with your customers, one that's interwoven into the fabric of. This year, the explosion of mobile internet consumption has brought with it an unprecedented wave of developments in mobile website design. Fingertip Optimization. | MEASURABLE MARKETING JANUARY 30, 2012  B2B Community Management: 10 Tips to Get Started Although many people today associate digital "community" with a customer-facing space, B2B communities are also an integral part of social media. Will it facilitate dialogue between customers, or will it serve as an industry best practices forum? After all, businesses are comprised of (you guessed it), people. Has your organization followed all of these tips? Have a Vision. Decide. | | | | | |
| MEASURABLE MARKETING JANUARY 27, 2012  How Content Marketing Builds Trust and Engagement explains how businesses can use content marketing can help to build trust and relationships with customers. Content marketing is all about good storytelling - look to "experts" and customers to act as contributors. In the following video, Michael Stelzner from SocialMediaExaminer.com interviews C.C Chapman, the co-author of the acclaimed book, Content Rules. In this interview, C.C | MEASURABLE MARKETING FEBRUARY 8, 2012 The Fascinating Seven: Emotional "Triggers" Every Marketer Needs to Be Aware Of If you want to strike an emotional chord with your potential customers, for example, using the "passion" trigger would be best. Many marketers (if not all!) have, at some point in their careers, come across basic principles of behavioural psychology. Maslow's Hierarchy of Needs is one prominent example that marketing professionals have historically drawn upon to understand some of the psychological motivations for action. Sally Hogshead, international keynote speaker and author of the book Fascinate , has become a force to be reckoned with in attempts to understand human action. Passion. | MEASURABLE MARKETING DECEMBER 2, 2011  Eye-Tracking and Social Media Profiles: An Insightful Study You can add to this by gathering feedback from your customers and/or asking your business contacts. Many of us can make some pretty solid hypotheses about which areas of a web page attract instant attention from your visitors. Read on! Be Strategic in Your Profile Picture Selection. This one's especially important with Facebook, Klout and StumbleUpon. What's their first impression? | MEASURABLE MARKETING FEBRUARY 3, 2012  Email Marketing: What to Watch Out For in 2012 Yet, the study found that only about 20% of email marketers actually include social sharing links in their emails, which could be for a variety of reasons, but if your target customers are active on social media, email can be a fantastic way to engage with your brand and encourage sharing. marketing channel. • "I see integration as the issue [.], | | | | | | | |
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MEASURABLE MARKETING | TUESDAY, OCTOBER 12, 2010  The Benefits of Online Lead Generation
69% of companies perceived the main benefit of online lead generation to be that it is cost-effective while only 64% thought the main benefit was that they could increase their customer base/prospect list. We were amazed that more companies felt the main benefit of online lead generation was cost-effectiveness rather than its ability to increase customer base and prospect lists Econsultancy has released its 2010 Online Lead Generation Report which is produced in association with Clash-Media , a lead generation specialist. MORE >> -
MEASURABLE MARKETING | WEDNESDAY, APRIL 18, 2012 Infographic: Finding the Right Social Platforms for Your Business
good question to ask yourself is: what benefit would our prospects/ customers find in visiting our Facebook page or following us on Twitter? Twitter is used for very short news updates, keeping track of conversations about your brand or industry, and for finding new customers. It's "secret weapon" is that it's a prime tool for addressing customer service concerns in real-time. Even those marketers with exceptional social-network-savvy can struggle to keep up with the latest developments in leading social media. The drawback? MORE >> -
MEASURABLE MARKETING | THURSDAY, APRIL 5, 2012 What to Consider When Putting Together a Gamification Strategy
Particularly since the rise of Foursquare and other social check-in sites, badges have become a very common and useful tactic for engaging with your customers and rewarding them for their participation. More and more companies today are latching onto the potential of gamification to drive engagement and awareness, and the number of companies delivering gamification-specific services has also increased. Although many marketers are familiar with the principles of gamification, some still struggle to incorporate these into their overall marketing strategies. Badges are Great Rewards. MORE >> -
MEASURABLE MARKETING | FRIDAY, JUNE 24, 2011 #Tweet This! 5 Strategies for Building Engaging Conversations on Twitter
You have likely heard about the business benefits of a strong Twitter presence: competitive intelligence, increased brand awareness and customer engagement, to name just a few. However, if the Twitterverse is still foreign to you and your colleagues, check out these tips for starting and maintaining a meaningful dialogue: • Have a clear goal/focus of your tweet(s). What are you hoping to achieve and how will you measure your success? Will it be based on the number of people participating/retweeting, or on the nature of responses (i.e negative, positive or indifferent)? Be fearless. MORE >> -
MEASURABLE MARKETING | TUESDAY, JUNE 5, 2012  The Real-Life Benefits of CRM Integration
Alright, I'm sure you’ve all heard the spiel about why you should invest in a marketing automation system that integrates with your customer relationship management (CRM) system MORE >>
- Gap's Re-Branding Misfire MEASURABLE MARKETING | THURSDAY, OCTOBER 14, 2010
- Social Media: The Customers are in Control MEASURABLE MARKETING | THURSDAY, OCTOBER 7, 2010
- 4 New Year's Resolutions for Digital Marketers MEASURABLE MARKETING | THURSDAY, JANUARY 12, 2012
- 5 Demand Generation Best Practices MEASURABLE MARKETING | MONDAY, APRIL 4, 2011
- 6 Optimization Tips to Improve Higher Ed Landing Pages MEASURABLE MARKETING | WEDNESDAY, APRIL 6, 2011
- A Paradigm Shift? Rethinking the Marketing and Sales Funnel in 2012 MEASURABLE MARKETING | WEDNESDAY, MARCH 7, 2012
- Will Timeline Revolutionize the Facebook Brand Page? MEASURABLE MARKETING | THURSDAY, JANUARY 26, 2012
- 4 Reasons Why You Need to Let Your Employees be Your Biggest Fans MEASURABLE MARKETING | THURSDAY, MARCH 24, 2011
- If You Don’t Know this about Social Media Headlines You’re in Big Trouble MEASURABLE MARKETING | WEDNESDAY, APRIL 13, 2011
- Web Marketing Digest - October 8 MEASURABLE MARKETING | FRIDAY, OCTOBER 8, 2010
- Getting "Horizontal" with Your Social Media Strategy MEASURABLE MARKETING | FRIDAY, FEBRUARY 24, 2012
- The Question of Email vs. Social Media: 4 Reasons Why Email is Still Relevant MEASURABLE MARKETING | TUESDAY, SEPTEMBER 21, 2010
- User Focused Design MEASURABLE MARKETING | TUESDAY, SEPTEMBER 4, 2012
- Going Local: 4 Tips and Tricks for Getting the Most out of Local Search MEASURABLE MARKETING | FRIDAY, FEBRUARY 17, 2012
- Inbound Marketing on the Rise, and What It Means for Marketers MEASURABLE MARKETING | THURSDAY, MARCH 1, 2012
- Content Marketing: 5 Tips and Tricks for a Winning Strategy MEASURABLE MARKETING | THURSDAY, NOVEMBER 3, 2011
- Top Tools for Today's Digital Marketer MEASURABLE MARKETING | THURSDAY, MAY 24, 2012
- Webinar Recap - Integrating Facebook Timeline into Your Digital Presence: Tips and Tools MEASURABLE MARKETING | THURSDAY, APRIL 26, 2012
- 9 B2B Social Media Errors to Understand Before Jumping in MEASURABLE MARKETING | MONDAY, SEPTEMBER 20, 2010
- Email Content: Best Practices Every Marketer Should Be Aware Of MEASURABLE MARKETING | TUESDAY, DECEMBER 6, 2011
- The Happy Marriage of Sales and Marketing: Some Insights from Tammi Couto, Business Development Executive MEASURABLE MARKETING | WEDNESDAY, FEBRUARY 15, 2012
- Pinterest and Your Brand: Compelling Ways to Build Engagement MEASURABLE MARKETING | TUESDAY, JANUARY 10, 2012
- B2B Lead Generation Metrics: Which is More Important Lead Quality or Lead Quantity? MEASURABLE MARKETING | THURSDAY, SEPTEMBER 30, 2010
- 5 Ways Marketing Automation Platforms can help Your Demand Generation MEASURABLE MARKETING | MONDAY, SEPTEMBER 27, 2010
- Business Blogging Analytics – 5 Metrics to Measure Success MEASURABLE MARKETING | MONDAY, APRIL 11, 2011
- 11 Types of B2B Blog Content for when You Lose Your Inspiration MEASURABLE MARKETING | THURSDAY, SEPTEMBER 23, 2010
- Google Introduces Goo.gl: Is it Worth Using? MEASURABLE MARKETING | TUESDAY, OCTOBER 5, 2010
- Stick With Your Lead Scoring System MEASURABLE MARKETING | MONDAY, AUGUST 10, 2009
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