| | | Marketing Finger | |  Customer | 6 articles |
| Page 1 of 1 | Previous | Next | MARKETING FINGER JUNE 14, 2010  Lead Scoring Best Practices You need a list of the possible paths/interactions a customer can have with your digital assets. You need to understand your customer buying behavior. More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. It wasn’t possible to know which leads were the most interested in your company, and wasn’t easy to see which matched your target buyer. | MARKETING FINGER SEPTEMBER 8, 2011 Social Media and Email: Two Separate Worlds? #B2Bchat Should there be a stronger push towards the convergence of social media and email as it relates to customer and prospect communication? Do you collect social profile info for your customers/prospects? Email marketing and social media marketing – two core marketing channels – were born approximately a decade apart. And among most B2B marketing organizations, social media and email are still handled as two separate entities. What are the best ways to leverage the two mediums in tandem? Join other B2B marketers for a lively Twitter chat on Thursday, September 8 (5 p.m. | | | | | |
| MARKETING FINGER DECEMBER 16, 2010 Aligning B2B Sales and Marketing Efforts in Social Media How can they best contribute to carrying the brand message and communicating with prospective customers? Marketing and public relations departments tend to be the ones driving social media within companies. But what about Sales? Join us for our upcoming #B2Bchat session on Thursday, December 16 at 5:00pm Pacific, where we’ll dive in to: Aligning B2B Sales and Marketing Efforts in Social Media. What are the do’s and don’t's of posting for members of the sales team? What can marketing can do to help the sales team be more effective with social media? | MARKETING FINGER JULY 30, 2011  The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways Define Distinct Stages in your Customer’s Buying Cycle. I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. Here are some of the gems I found in the 70-page paper and which I cover in the video above. Define targets for each of your marketing campaigns as you plan them. What would be the impact on sales closed? | MARKETING FINGER FEBRUARY 2, 2012  How to Turn Followers and Fans into Leads (and when not to) What’s the quickest way to turn customers into followers? One of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. But as social media becomes more accountable, marketers look for ways to generate leads throughout the process. | MARKETING FINGER MAY 3, 2010  Measuring the Value of Digital Marketing First Dashboard reports need to be customized (management level) and meet biz needs…focus on actionable metrics! Customer retention. How do B2B marketers tackle the question of marketing campaign value? Do we make strategic decisions based on real, actionable data? And this is especially true for B2B with their typically complex, drawn out sales cycles. Search (PPC and SEO). | | | | | | | |
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