Social Media Uncategorized brand management consumer complaints customer satisfaction social response 'As an early user of social media I was an advocate. I believed in the openness, the discovery of new ideas, products, people etc. Sure it was a little wild west, but there were used car salesmen. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. MORE >>

Enter Stan Phelps , who with due deference to Godin is working on the Purple Goldfish Project, a quest to obtain 1,001 examples of purpleness, remarkable ways companies large and small are treating customers. Making AJBombers even more fun is the fact he is on Twitter, recognizing customers and anyone who mentions the place, hosts Tweetups at Bombers, has guest bartenders where he donates shots folks can sell…with all proceeds going to the charity of the guest bartender’s choice. Tags: marketing customer service marketing lagniappe Purple Goldfish remarkable Time 33:11. MORE >>

Food presentations Travel and interesting places Community and customer created content Tim Landis highlights how Nike has built a following of nearly 500,000 on Instagram as it features athletes pro and amateur using its products. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. Images and our attraction to them are not unique to the mobile or social. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. MORE >>

In this podcast, we chat with Jackie Huba, co-author of two books Citizen Marketer and Creating Customer Evangelists, about reaching the One Percenters as Huba calls them, and how they are the new gatekeepers to the mass market. Huba’s blog along with co author Ben McConnell is the Church of the Customer an interesting read as well. Time 18:10. Alleluia the Mass Market is alive and well, we have rediscovered the masses. This is good news for all those companies that watched their mass market target disperse like cockroaches when you turn on the lights. Re-Tweet Shout Outs. MORE >>

An interesting take from a couple of folks was that local merchants can monitor the web for the lowest prices online for similar products that they carry in the local store, then be active with the local community online and those merchants will be able to charge the premium while building customer and community loyalty. After all that’s the attraction of social media for many big brands, have customers do with credibility what marketers have tried for years. I attended a Tweet up last week in Wichita, KS on our way down to South by Southwest. Give a listen to the video. MORE >>