Marketing Edge

Trending Sources

Companies, Take Back Your Name

Marketing Edge

Social Media Uncategorized brand management consumer complaints customer satisfaction social response As an early user of social media I was an advocate. I believed in the openness, the discovery of new ideas, products, people etc.

Brand 23

How Purple Can Make You Successful

Marketing Edge

Enter Stan Phelps , who with due deference to Godin is working on the Purple Goldfish Project, a quest to obtain 1,001 examples of purpleness, remarkable ways companies large and small are treating customers. Making AJBombers even more fun is the fact he is on Twitter, recognizing customers and anyone who mentions the place, hosts Tweetups at Bombers, has guest bartenders where he donates shots folks can sell…with all proceeds going to the charity of the guest bartender’s choice.

Marketing Edge

Marketing Edge

It’s a classic use of social media, user-generated content, and a major consumer product tapping the talents of their customers.

Insta Image For Connecting Business and Consumers

Marketing Edge

Food presentations Travel and interesting places Community and customer created content Tim Landis highlights how Nike has built a following of nearly 500,000 on Instagram as it features athletes pro and amateur using its products. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. Images and our attraction to them are not unique to the mobile or social.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all

Social Media ROI and Tail Chasing

Marketing Edge

Social Media Uncategorized customers ROI Social ROIThis notion of calculating every nook and cranny of social media is a ruse. It may be used by critics to set off staff on the task of chasing their tails. The question companies should answer. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Mary Ann O’Brien at OBI Creative Sees the Big Midwest Picture

Marketing Edge

A connection between customer and company, online and offline touch points, and a means for customers to engage on a social platform.

Inside HP Software Social Media

Marketing Edge

I admire Michael because he understands his internal customers and evaluates shiny new objects, without being distracted by them, and is thoughtful and strategic. Time 21:13. Corporate America is getting comfortable with social media.

Wichita Tweet Up Covers Consumers As Marketers Topic

Marketing Edge

After all that’s the attraction of social media for many big brands, have customers do with credibility what marketers have tried for years. I attended a Tweet up last week in Wichita, KS on our way down to South by Southwest.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. or current customer is.

More Apps Means Mobile Consumers Win

Marketing Edge

The Mobile Roadie platform cut it’s teeth on he entertainment industry being the platform for Ashton Kutcher and Taylor Swift, but they were quickly approached by a wide range of customers from businesses to churches.

How to Implement The New Rules of Marketing and PR

Marketing Edge

Information about the latest widget or big name customer being in the latter category and a more thorough conversation about issues that include technological advances, government regulation, or the ways society is changing to interact with products being in the former category. Time 22:50.

Does Your Company Need A Social Media Policy?

Marketing Edge

Should there be a corporate workflow process to handle customer service type social comments? Time 22:27. This podcast is part of the Marketing Edge series of conversations with speakers at the NewComm Forum , April 20-23.

Marketers Need Your Digital Habits, Now!

Marketing Edge

Marketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. This is not a criticism. This is the premise upon. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. advertising Blog Post Facebook mobile technology digital marketing Facebook privacy Google privacy marketing

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. or current customer is.

Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You

Marketing Edge

Dots 1 and 4 mean if you are less of a corporate shill and contribute to an objective conversation of issues impacting your universe, others in the online world, journalists, bloggers, customers et. Let’s connect some dots. DOT 1 - Social media recognizes, even rewards candor and honesty.

Is Your Company Social At Its Core?

Marketing Edge

Tags: small business social media customer loyalty location targetting mobile marketing social tactics

Can Your Personal Brand Be Too Popular?

Marketing Edge

or online "sorry about the nimrods in customer service if it was up to me I would have given you back your $576.87," is a valuable quality to possess. This post was inspired by Jeremiah Owyang on the topic of personal brands within a corporate community.

Does Transparency Mean An Open Kimono?

Marketing Edge

Bottom line, transparency gives more for your stakeholders, customers, and other potentially interested parties to engage your company. Time 12:48. A misnomer of social media is how some interpret the definition of transparency of information.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. or current customer is.

Marketing Edge

Marketing Edge

Marketing Edge

Marketing Edge

“What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?�

Marketing Edge

Given his perspective then, it makes sense that when Comcastcares on Twitter aka Frank Eliason, responds to a customer, it is from an empathic user who may have suffered the same frustrations.

Coca-Cola is Social by Nature, Big Brands and Social Media

Marketing Edge

One answer is, they don't, their customers do it for them. Cause collaboration – Supporting in dollars and actions a cause involving company and customers. I mean after all, how many beverage companies would want customers spraying their product into the sky instead of drinking it.

Geo Services Sparks Creative Carolina Panthers Purrsuit

Marketing Edge

Now, if you want to look beyond and get your adrenaline pumping, (and that of your customers and sponsors) then social is the [.]. Time 23:17 I don’t believe social media is not about cookie cutter programs. If you want that, stick to direct mail and don’t worry your head about Twitter that or Foursquare. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

The boobs have it, the biggest PR blunder since New Coke

Marketing Edge

This was a big customer with a horse running, and winning so far, in the three most important, nationally covered horse races in the country. A horse with Hooters, now that's classy.

Marketing Edge

Marketing Edge

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » JetBlue: Customer Bill of Rights The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts.

Retailer Best Buy internal social network gives employees voice and management insights

Marketing Edge

Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. Time 14:03.

Marketing Edge

Marketing Edge

Bring the trip to life for customers’ family and friends, those researching on REI.com and those following REIcamping or REIcanoeing or REIhiking on Twitter, Utterz or any other site built for easy content creation. I bet some of REI Adventures customers have twittered from a trip already.

One Way to the New Mass Market

Marketing Edge

In this podcast, we chat with Jackie Huba, co-author of two books Citizen Marketer and Creating Customer Evangelists, about reaching the One Percenters as Huba calls them, and how they are the new gatekeepers to the mass market. Huba’s blog along with co author Ben McConnell is the Church of the Customer an interesting read as well. Time 18:10. Alleluia the Mass Market is alive and well, we have rediscovered the masses.

What Corportate Communicators Can Learn From the Super Bowl

Marketing Edge

Of course your customer may have a better idea than the creative employee making six figures, embrace it. As I watched the Super Bowl the talk online was about the commercials and brands. The online chatter focused on the medium and interruptive ads. Although I’d be hard pressed to say that these ads were an interruption, at least during the Super Bowl, ads are eagerly awaited, a rarity surely in the world of advertising. I learned more about social media by watching the game.

Two Major Strategic Corporate Benefits of Social Media in 2010

Marketing Edge

I use the term processes here because it is inaccurate to single out a business function say marketing or customer service. Yesterday Chris Brogan and I strolled the Mall of America. This was the first time at the Mall of America for Brogan, who, as a father of young children, was amazed and delighted by the incredible distractions provided by the life-size roller coaster and other amusement rides at Nickelodeon Universe.

Five Ways Social Media Will Generate More Leads

Marketing Edge

Examples of integrating social media in the B2B enterprise software lead generation include: Video channel with customer stories about implementing SoftBrands inside manufacturing plants. Time 26:57. First, I dislike the kind of headlines like the one above. It’s called the Reason Why Headline and it is one of the most effective at getting the reader’s attention.

You Need to Answer, Who Are YOU in 2010

Marketing Edge

No they are not jibber jabbing about Red Bull this or that, they are covering the things their Fans, Friends, Followers, oh yeah, customers are into. Companies will struggle on how to deal with declining traditional media and still worse, changing viewing habits of those traditional media customers. In 2010 Marketers and PR professionals must resolve their personality crisis.

Two New Perspectives for Business

Marketing Edge

Companies are shaping their business models to be flexible to address customer needs. Observation – No matter the size of your company, be flexible enough to meet customer happiness, sometimes you have the answer and sometimes not. 2) Customer Participation. The hierarchical nature of old style corporate marketing is transforming to something in which the customer is a participant. Time 29:43.

Marketing Edge

Marketing Edge

Marketing Edge

Marketing Edge

Kodak Gets The Picture – Jeffrey Hayzlett & The 4Es of Social Media

Marketing Edge

Hayzlett is not a proponent of any certain tool, but certainly an advocate of a medium that engages him and Kodak with customers. That I believe is his most important driver in social media, he says anything that allows you to talk with customers is good. Time 9:30. Taking pictures on film has sure changed. Good thing Kodak is in the capturing memories and sharing in them business. You would be hard pressed to find an industry that has been impacted more than photography business.

Embarq –ing on Social Media at a Fortune 500 Company

Marketing Edge

Embarq, a Fortune 500 telecommunications company , had a strategic mission to establish its own identity after it broke away from Sprint and a tactical objective to convert dial-up internet customers to subscribe to high-speed. To implement social media the way Embarq as done is to accept that social media is horizontal across a company impacting customer service, sales, product development, legal, investor relations, among other functions within a company as large as Embarq.