Marketing Edge

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Companies, Take Back Your Name

Marketing Edge

Social Media Uncategorized brand management consumer complaints customer satisfaction social response As an early user of social media I was an advocate.  I believed in the openness, the discovery of new ideas, products, people etc. Sure it was a little wild west, but there were used car salesmen. Hitting on a single topic in marketing, social media and business communications.

Insta Image For Connecting Business and Consumers

Marketing Edge

Food presentations Travel and interesting places Community and customer created content Tim Landis highlights how Nike has built a following of nearly 500,000 on Instagram as it features athletes pro and amateur using its products. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. Images and our attraction to them are not unique to the mobile or social. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

How Purple Can Make You Successful

Marketing Edge

Enter Stan Phelps , who with due deference to Godin is working on the Purple Goldfish Project, a quest to obtain 1,001 examples of purpleness, remarkable ways companies large and small are treating customers. Making AJBombers even more fun is the fact he is on Twitter, recognizing customers and anyone who mentions the place, hosts Tweetups at Bombers, has guest bartenders where he donates shots folks can sell…with all proceeds going to the charity of the guest bartender’s choice. Tags: marketing customer service marketing lagniappe Purple Goldfish remarkable Time 33:11.

Marketing Edge

Marketing Edge

It’s a classic use of social media, user-generated content, and a major consumer product tapping the talents of their customers. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. New school: Main Street makes the connections.

Content Methodology: A Best Practices Report

for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.

Retailer Best Buy internal social network gives employees voice and management insights

Marketing Edge

Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. Time 14:03. In their quest they developed an internal communications platform that generated thousands of conversations across the company.

Marketers Need Your Digital Habits, Now!

Marketing Edge

Marketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. This is not a criticism. This is the premise upon. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Facebook advertising mobile technology digital marketing Facebook privacy Google privacy marketing

What Corportate Communicators Can Learn From the Super Bowl

Marketing Edge

Of course your customer may have a better idea than the creative employee making six figures, embrace it. As I watched the Super Bowl the talk online was about the commercials and brands. The online chatter focused on the medium and interruptive ads. Although I’d be hard pressed to say that these ads were an interruption, at least during the Super Bowl, ads are eagerly awaited, a rarity surely in the world of advertising. learned more about social media by watching the game. The game was a reflection of the crossroads at which corporate communications and marketing stand today.

Companies, Do You Want Continuing Revenues? Help a Customer Out

Marketing Edge

When the customer knows the company is looking out for his or her best interest, that’s called trust. Time 29:58. In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. The short answer is be generous. We get into the rewards of being generous, some direct and some not.

Social Media ROI and Tail Chasing

Marketing Edge

Social Media Uncategorized customers ROI Social ROIThis notion of calculating every nook and cranny of social media is a ruse.  It may be used by critics to set off staff on the task of chasing their tails.   The question companies should answer. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Retailers Taking to Facebook One Way or Another

Marketing Edge

Adam and I discuss in this Marketing Edge podcast how, in some cases, employees or customers may have already created a Fan page on Facebook without the permission of HQ or the Brand Manager. Time 14:22. Slowly retailers are understanding that in a world of Free Speech and Equal Access (via the Internet), consumers and employees are talking about them. Many retailers are reluctant to jump into the social media world for an assortment of fears, some real, most perceived. Adam Cohen, author of the Thousand Cuts blog, a regular read of mine, led a study of retailers using Facebook pages.

Evangelizing a Content Marketing Program

percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.

Mary Ann O’Brien at OBI Creative Sees the Big Midwest Picture

Marketing Edge

She left Gateway to grow as an entrepreneur as one of the individuals who started Hotpaper.com, a B2B Application Service Provider (ASP),that was innovative for its time at the turn of the century allowing for the instantaneous creation, delivery, archiving, and re-use of customized documents in a mobile environment. In our next segment Danny Schreiber of Silicon Prairie News in Omaha.

Inside HP Software Social Media

Marketing Edge

admire Michael because he understands his internal customers and evaluates shiny new objects, without being distracted by them, and is thoughtful and strategic. Time 21:13. Corporate America is getting comfortable with social media. The number of Fortune 500 integrating social media, blogging, Twitter or YouTube content for starters has increased in the last year.

Wichita Tweet Up Covers Consumers As Marketers Topic

Marketing Edge

An interesting take from a couple of folks was that local merchants can monitor the web for the lowest prices online for similar products that they carry in the local store, then be active with the local community online and those merchants will be able to charge the premium while building customer and community loyalty. Wichita Tweet Up Mobile Apps and SxSw. Give a listen to the video.

More Apps Means Mobile Consumers Win

Marketing Edge

The Mobile Roadie platform cut it’s teeth on he entertainment industry being the platform for Ashton Kutcher and Taylor Swift, but they were quickly approached by a wide range of customers from businesses to churches. I use this event to underscore the increasing trend of smart mobile devices and the voracious appetite for information, entertainment, and connections on-demand.

Study: How Much of Your Content Marketing Is Effective?

And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.

How to Implement The New Rules of Marketing and PR

Marketing Edge

Information about the latest widget or big name customer being in the latter category and a more thorough conversation about issues that include technological advances, government regulation, or the ways society is changing to interact with products being in the former category. Time 22:50. Don’t worry we’ll put this in a nice list for retweeting and SEO purposes.

Marketers Need Your Digital Habits, Now!

Marketing Edge

Marketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. This is not a criticism. This is the premise upon. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. advertising Blog Post Facebook mobile technology digital marketing Facebook privacy Google privacy marketing

Does Your Company Need A Social Media Policy?

Marketing Edge

Great, now that we’ve established social media from the context of distribution channels, let’s examine the potential details of a policy across an organization with tens of thousands of employees with sensitive information, a visible brand, involved in controversial issues and now essentially conducting customer service in public. Time 22:27. We donate a food item to a St.

Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You

Marketing Edge

Dots 1 and 4 mean if you are less of a corporate shill and contribute to an objective conversation of issues impacting your universe, others in the online world, journalists, bloggers, customers et. Let’s connect some dots. DOT 1 - Social media recognizes, even rewards candor and honesty. DOT 4 – Companies realize they are not the center of the universe, just part of it.

Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

Is Your Company Social At Its Core?

Marketing Edge

Tags: small business social media customer loyalty location targetting mobile marketing social tactics

Can Your Personal Brand Be Too Popular?

Marketing Edge

Discretion whether off line, "Honey do I look fat in this dress?" or online "sorry about the nimrods in customer service if it was up to me I would have given you back your $576.87," is a valuable quality to possess. This post was inspired by Jeremiah Owyang on the topic of personal brands within a corporate community. “Hell, everyone is their own profit and loss center. Enter web 2.0

Does Transparency Mean An Open Kimono?

Marketing Edge

Bottom line, transparency gives more for your stakeholders, customers, and other potentially interested parties to engage your company. Time 12:48. misnomer of social media is how some interpret the definition of transparency of information. It doesn't mean opening your kimono for all to see your company's warts. Shel Holtz and John C. liken transparency to a sports color commentator.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? The answer and examples are right under your nose.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Marketing Edge

Marketing Edge

So be prepared to change a few things based on what you hear. P&G’s main rival, Unilever produced one of the text book examples of social media at its finest, Dove Evolution Given his perspective then, it makes sense that when Comcastcares on Twitter aka Frank Eliason, responds to a customer, it is from an empathic user who may have suffered the same frustrations. Imagine that.

“What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?�

Marketing Edge

Given his perspective then, it makes sense that when Comcastcares on Twitter aka Frank Eliason, responds to a customer, it is from an empathic user who may have suffered the same frustrations. He said it in a recent speech where he questioned whether marketers have a place in social media. He doesn't even like the words social media! More Movement Than Market. “Who said this is media?

Coca-Cola is Social by Nature, Big Brands and Social Media

Marketing Edge

One answer is, they don't, their customers do it for them. Cause collaboration – Supporting in dollars and actions a cause involving company and customers. Customer collaboration – customers that support company goals work in conjunction with social network in completely transparent way to share ideas for greater good. Time 22:14. Fast Forward to Today.

Geo Services Sparks Creative Carolina Panthers Purrsuit

Marketing Edge

Now, if you want to look beyond and get your adrenaline pumping, (and that of your customers and sponsors) then social is the [.]. Time 23:17 I don’t believe social media is not about cookie cutter programs. If you want that, stick to direct mail and don’t worry your head about Twitter that or Foursquare. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 23:17 I don’t believe social media is not about cookie cutter programs.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

The boobs have it, the biggest PR blunder since New Coke

Marketing Edge

This was a big customer with a horse running, and winning so far, in the three most important, nationally covered horse races in the country. A horse with Hooters, now that's classy. mean, this is a horse named after UPS, you know brown trucks, brown uniforms. Big Brown is being compared to some of the best horses to have won those prestigious races. And what do winning horses have? Speed.

Marketing Edge

Marketing Edge

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » JetBlue: Customer Bill of Rights The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. Is this customer-friendly language? What should I do? Come on. Let’s hear it. Contribute!

Marketing Edge

Marketing Edge

Bring the trip to life for customers’ family and friends, those researching on REI.com and those following REIcamping or REIcanoeing or REIhiking on Twitter, Utterz or any other site built for easy content creation. I bet some of REI Adventures customers have twittered from a trip already. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media.

One Way to the New Mass Market

Marketing Edge

In this podcast, we chat with Jackie Huba, co-author of two books Citizen Marketer and Creating Customer Evangelists, about reaching the One Percenters as Huba calls them, and how they are the new gatekeepers to the mass market. Huba’s blog along with co author Ben McConnell is the Church of the Customer an interesting read as well. Time 18:10. Alleluia the Mass Market is alive and well, we have rediscovered the masses. This is good news for all those companies that watched their mass market target disperse like cockroaches when you turn on the lights. Paul, MN food shelter.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Two Major Strategic Corporate Benefits of Social Media in 2010

Marketing Edge

We talked about trends in social emedia and how corporations are incorporating social media into their processes. I use the term processes here because it is inaccurate to single out a business function say marketing or customer service. Yesterday Chris Brogan and I strolled the Mall of America. This was the first time at the Mall of America for Brogan, who, as a father of young children, was amazed and delighted by the incredible distractions provided by the life-size roller coaster and other amusement rides at Nickelodeon Universe. horsey plugged in next to the candy vending machine.

Five Ways Social Media Will Generate More Leads

Marketing Edge

Examples of integrating social media in the B2B enterprise software lead generation include: Video channel with customer stories about implementing SoftBrands inside manufacturing plants. Time 26:57. First, I dislike the kind of headlines like the one above. It’s called the Reason Why Headline and it is one of the most effective at getting the reader’s attention. dislike it because it proliferates across the web making thousands of websites look the same, but I can’t argue with Copyblogger and other copy writers who say Reason Headlines are effective. Seminar on Integrated Marketing.

You Need to Answer, Who Are YOU in 2010

Marketing Edge

No they are not jibber jabbing about Red Bull this or that, they are covering the things their Fans, Friends, Followers, oh yeah, customers are into. Companies will struggle on how to deal with declining traditional media and still worse, changing viewing habits of those traditional media customers. In 2010 Marketers and PR professionals must resolve their personality crisis. It is an issue that Age Ad editor Ad Age Editor Jonah Bloom highlighted at the ANA Conference this week in this 3 minute Ad Age video The issue is whether marketers are media organizations. Not cool.

Two New Perspectives for Business

Marketing Edge

Companies are shaping their business models to be flexible to address customer needs. Observation – No matter the size of your company, be flexible enough to meet customer happiness, sometimes you have the answer and sometimes not. 2) Customer Participation. The hierarchical nature of old style corporate marketing is transforming to something in which the customer is a participant. Time 29:43. Social media exposes all kinds of talent online, plus a public discussion of the issues. Now competitors readily learn, copy, share, and engage each other. Ford Fiesta. Enjoy.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? “Yikes! Thousands of hits with no media buy!