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Sunday, January 18, 2009
The question that you may be grappling with is this: How should Twitter be used for customer service? The answer: It's not your decision because Twitter is a two-way conversation and your customers will use it to post comments whether you like it or not. If you notice, it's recommended that all customer blog posts be followed up on.
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Monday, May 24, 2010
You can accomplish several of the lessons with the help of customer case studies and success stories. Here’s one of the lessons and how customer stories tie in… "Solve problems for customers, and leverage marketing to demonstrate these solutions." With examples of your happy customers’ successes.
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Wednesday, May 26, 2010
Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. How can you meet your customer’s expectations without directly asking them? Price vs.
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Thursday, May 14, 2009
Here's a simple but important tip for getting more for your marketing money: profile your best customers. The number of ways to sort your customers is endless and really depends on the needs of your business. Here are just a few of the ways you can segment your most profitable customers: 1) What do your best customers have in common?
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Thursday, December 4, 2008
Perhaps mostly important, Ken writes that capital-efficient growth can only come from streamlined customer acquisition processes that takes advantage of the latest internet-era tools, such as salesforce.com; WebEx, GoToMeeting, or ReadyTalk; and Marketo. The result of this infrastructure is a streamlined revenue cycle. Manage your complexity.
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Sunday, June 20, 2010
The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! Increase awareness of using eCommerce as a shipping solution — a big change for traditional customers. Customer base not early technology adopters.
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Thursday, June 25, 2009
Zuberance is in the business of helping companies mobilize customer advocacy programs. So I attended the webinar to find out more, and now I'm full of ideas about how B2B marketers can expand their reach through more effective engagement programs that inspire customers to include your company in their conversations. 112 deals won.
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Sunday, August 23, 2009
There's a big difference between the information that will engage your customers and that which will engage your prospects. Your customers already know you. This does not mean that your customers are now as enamored with your company as you are. Your potential customers need that educational content. Share expertise.
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Tuesday, August 10, 2010
Customer case studies pull major weight among your marketing and sales materials. But they are just one way that a customer can serve as a reference for a business. References get customers to buy sooner. Share: Tags: Case studies in the sales process Customer reference management customer reference program reference managemen
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Wednesday, July 1, 2009
Instead, differentiation between brands comes primarily out of the customer experience. How you treat customers and how they experience your products and services determine market share and profitability. Everything you say and do determine a customer’s experience, your brand image, and both your top and bottom lines. That's it.
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