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AUGUST 10, 2010 [Customer] Will Marketing Automation Be Free?
Land grab is common, where vendors lower prices to get customers on board. ‘Free’ customers may lack the expertise to be successful. Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? How Much Is Free? Let’s first look at the features of the free versions: Loopfuse. Genius.com. Users. unlimited. Emails / month. 5,000. 2,500. Contacts. 2,500. 3,000.
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AUGUST 24, 2009 [Customer] 7 Reasons Why Marketing Automation Projects Fail
An exception is when you have a lot of customers, and want to use the Marketing Automation system to cross-sell and up-sell. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Okay, I made up the part about brewing coffee. Not Enough Leads.
FEBRUARY 20, 2012 | LEADSLOTH
[Customer] Lead Nurturing for Software Trials
NOVEMBER 16, 2010 | LEADSLOTH
[Customer] Drip Campaigns: Tips From Marketing Automation Monday
OCTOBER 26, 2010 | LEADSLOTH
[Customer] Guest Post: Best Practices in Marketing Automation
OCTOBER 18, 2010 | LEADSLOTH
[Customer] Process Turns Marketing Automation Into Revenue
OCTOBER 15, 2010 | LEADSLOTH
[Customer] Impressive Marketo User Summit
SEPTEMBER 30, 2010 | LEADSLOTH
[Customer] Pardot User Conference Proves They’re a Top Marketing Automation Vendor
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APRIL 24, 2009 [Customer] Top-10 Marketing Automation Blogs
Ardath is a talented independent marketing consultant who writes about using content to engage with prospective customers; she really gets Marketing & Sales collaboration. A couple of people recently asked me which blogs I’m frequently reading. So here’s the list. Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. oops, that’s 11 blogs).
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JUNE 23, 2009 [Customer] Inbound Marketing & Marketing Automation
This will differentiate them, and will allow them to increase the revenue per customer. The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. And that’s where Inbound Marketing comes in. But it can quickly get expensive.
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JANUARY 12, 2010 [Customer] Marketing Automation Trends for 2010
Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. In the coming year they will increasingly turn to centralized marketing automation systems to manage customer data consistently in order to nurture the right kind of leads in a consistent and coordinated way across communications channels. predictions. and Web 3.0
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AUGUST 11, 2010 [Customer] 25 Great B2B Content Marketing Articles
Ardath Albee, Content Marketing is for Customers Too! While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. Most are blog posts, but I’ve also included some eBooks. My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. So here are the articles: Overview Articles. Personas.
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LEADSLOTH | FRIDAY, JULY 10, 2009 [Customer] Demand Generation Blogs Continued
Jeff specializes in helping companies find new customers, he wrote a great e-book about that, and blogs about Demand Generation, primarily from a Sales perspective. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Of course, there were many great blogs that I forgot to include, so here are the remaining ones! B2B Marketing Zone. DemandGen Report. Brenda Gelston’ Marketing Momentum blog. MORE >>
LEADSLOTH | WEDNESDAY, FEBRUARY 17, 2010 [Customer] 5 Ways to Use Social Media in Marketing Automation
Marketing is starting to see sales as a customer who demands high-quality leads. Customer Support. Often, Customer Support is in a separate department, and it’s seen as a cost center. Especially for subscription-based businesses, marketing should be closely involved in providing customers with the best possible experience: retaining customers is a lot cheaper than acquiring new ones. You can also use Social Networks to keep customers informed of new products and services, and giving them the opportunity to provide feedback. Social Media. MORE >>
LEADSLOTH | MONDAY, OCTOBER 18, 2010 [Customer] Process Turns Marketing Automation Into Revenue
An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. Today I read a blog post about 7 trends that speed up the adoption of marketing automation. It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized B2B sales processes. These are all important trends, and many people will wonder: how do I get started? Unfortunately, there is more to it than just technology. Process First. MORE >>
LEADSLOTH | TUESDAY, MAY 25, 2010 [Customer] 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
The result: not enough new customers. Small Installed Base / Few Customers Affected. It seems that Market2Lead is migrating their customers to other solutions, at least, Eloqua’s announcement gives that impression. This is a good fit with Oracle’s main customer base: mid-size to large companies. Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. Enterprise-Ready Product. MORE >>
LEADSLOTH | MONDAY, FEBRUARY 20, 2012 [Customer] Lead Nurturing for Software Trials
Realize that your best customers will be the last to unsubscribe, so don’t worry about unsubscribes too much. good nurture email helps convert prospects into paying customers. Ultimately, it’s working when trial participants become paying customers. You can analyze this in two ways: (1) look at the people who clicked on certain emails and check if they are customers now or (2) look at the recently closed deals and see which emails those people responded to. Every single email (except 1) had clicks from people who later became customers. They signed up. MORE >>
- [Customer] B2B Marketing Analytics LEADSLOTH | WEDNESDAY, FEBRUARY 10, 2010
- [Customer] Drip Campaigns: Tips From Marketing Automation Monday LEADSLOTH | TUESDAY, NOVEMBER 16, 2010
- [Customer] Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle? LEADSLOTH | WEDNESDAY, SEPTEMBER 8, 2010
- [Customer] What is the ROI of Lead Management? LEADSLOTH | MONDAY, AUGUST 17, 2009
- [Customer] Pardot User Conference Proves They’re a Top Marketing Automation Vendor LEADSLOTH | THURSDAY, SEPTEMBER 30, 2010
- [Customer] Measuring Marketing ROI: Campaign Attribution and Campaign Influence LEADSLOTH | WEDNESDAY, MARCH 24, 2010
- [Customer] What Lead Nurturing Content to Send When? LEADSLOTH | TUESDAY, AUGUST 24, 2010
- [Customer] B2B Marketing Events 2010 LEADSLOTH | MONDAY, FEBRUARY 15, 2010
- [Customer] Guest Post: Best Practices in Marketing Automation LEADSLOTH | TUESDAY, OCTOBER 26, 2010
- [Customer] Social CRM, Inbound Marketing and Marketing Automation LEADSLOTH | WEDNESDAY, MAY 5, 2010
- [Customer] MarketingSherpa B2B Marketing Summit Boston LEADSLOTH | SUNDAY, OCTOBER 4, 2009
- [Customer] Impressive Marketo User Summit LEADSLOTH | FRIDAY, OCTOBER 15, 2010
- [Customer] 8 Tips to Get Started with Marketing Automation LEADSLOTH | THURSDAY, SEPTEMBER 24, 2009
- [Customer] ActiveConversion Review - SMB Lead Management LEADSLOTH | MONDAY, MARCH 16, 2009
- [Customer] Free Trials Aren’t What They Used to Be LEADSLOTH | WEDNESDAY, JULY 29, 2009
- [Customer] Are You Old Enough for Inbound Marketing? LEADSLOTH | WEDNESDAY, JULY 22, 2009
- [Customer] Top-10 Demand Generation Vendor Blogs LEADSLOTH | WEDNESDAY, APRIL 29, 2009
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