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FEBRUARY 20, 2012 [Customer] Lead Nurturing for Software Trials
Realize that your best customers will be the last to unsubscribe, so don’t worry about unsubscribes too much. good nurture email helps convert prospects into paying customers. Ultimately, it’s working when trial participants become paying customers. Every single email (except 1) had clicks from people who later became customers. They signed up. What now? Conclusion.
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AUGUST 11, 2010 [Customer] 25 Great B2B Content Marketing Articles
Ardath Albee, Content Marketing is for Customers Too! While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. Most are blog posts, but I’ve also included some eBooks. My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. So here are the articles: Overview Articles. Personas.
FEBRUARY 20, 2012 | LEADSLOTH
[Customer] Lead Nurturing for Software Trials
NOVEMBER 16, 2010 | LEADSLOTH
[Customer] Drip Campaigns: Tips From Marketing Automation Monday
OCTOBER 26, 2010 | LEADSLOTH
[Customer] Guest Post: Best Practices in Marketing Automation
OCTOBER 18, 2010 | LEADSLOTH
[Customer] Process Turns Marketing Automation Into Revenue
OCTOBER 15, 2010 | LEADSLOTH
[Customer] Impressive Marketo User Summit
SEPTEMBER 30, 2010 | LEADSLOTH
[Customer] Pardot User Conference Proves They’re a Top Marketing Automation Vendor
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AUGUST 10, 2010 [Customer] Will Marketing Automation Be Free?
Land grab is common, where vendors lower prices to get customers on board. ‘Free’ customers may lack the expertise to be successful. Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? How Much Is Free? Let’s first look at the features of the free versions: Loopfuse. Genius.com. Users. unlimited. 5. Emails / month. 5,000. 2,500. Contacts. 2,500. 3,000.
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AUGUST 24, 2009 [Customer] 7 Reasons Why Marketing Automation Projects Fail
An exception is when you have a lot of customers, and want to use the Marketing Automation system to cross-sell and up-sell. 4. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Okay, I made up the part about brewing coffee. Not Enough Leads.
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MAY 25, 2010 [Customer] 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
The result: not enough new customers. Small Installed Base / Few Customers Affected. It seems that Market2Lead is migrating their customers to other solutions, at least, Eloqua’s announcement gives that impression. This is a good fit with Oracle’s main customer base: mid-size to large companies. 7. Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. Great Technology Fit.
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JANUARY 12, 2010 [Customer] Marketing Automation Trends for 2010
Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. In the coming year they will increasingly turn to centralized marketing automation systems to manage customer data consistently in order to nurture the right kind of leads in a consistent and coordinated way across communications channels. predictions. and Web 3.0
LEADSLOTH | TUESDAY, OCTOBER 26, 2010 [Customer] Guest Post: Best Practices in Marketing Automation
Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. By: Lisa J. Cramer, President & Co-Founder, LeadLife Solutions. There are certainly a lot of capabilities within marketing automation. As such there are a variety of best practices to be followed in order to maximize the use of these systems. Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important. Optimize Lead Nurturing Through Personalized and Relevant Communications. MORE >>
LEADSLOTH | TUESDAY, NOVEMBER 16, 2010 [Customer] Drip Campaigns: Tips From Marketing Automation Monday
Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Some used customizations of Salesforce.com, others add-on products from their Marketing Automation vendors, one company was using a Business Intelligence tool, and yet others developed a custom solution. Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing. ROI Calculations. MORE >>
LEADSLOTH | WEDNESDAY, MAY 5, 2010 [Customer] Social CRM, Inbound Marketing and Marketing Automation
CRM is very broad, it’s not just about sales, but about pretty much anything that involves communicating with your customers. Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. That’s a wide variety of topics, but I believe there is a clear relationship between them: Both CRM and Marketing Automation are changing because of Social Media and Inbound Marketing. It plays out in a slightly different way for each of them. Social CRM. Social Marketing Automation. MORE >>
LEADSLOTH | MONDAY, AUGUST 17, 2009 [Customer] What is the ROI of Lead Management?
Heck, why not nurture customers too? Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Similar books, but each with their unique approach and lots of smart advice. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. that is one of the great suggestions in Marketo’s book). Both books cover lead nurturing and ROI calculations, and Silverpop also explains lead scoring. MORE >>
LEADSLOTH | TUESDAY, AUGUST 24, 2010 [Customer] What Lead Nurturing Content to Send When?
For example, if prospects download a whitepaper on the trends in your industry, they may also be interested in analyst reports or customer case studies. My first recommendation is to focus on the most promising customer segments first. On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage? MORE >>
- [Customer] Process Turns Marketing Automation Into Revenue LEADSLOTH | MONDAY, OCTOBER 18, 2010
- [Customer] Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle? LEADSLOTH | WEDNESDAY, SEPTEMBER 8, 2010
- [Customer] 5 Ways to Use Social Media in Marketing Automation LEADSLOTH | WEDNESDAY, FEBRUARY 17, 2010
- [Customer] B2B Marketing Events 2010 LEADSLOTH | MONDAY, FEBRUARY 15, 2010
- [Customer] B2B Marketing Analytics LEADSLOTH | WEDNESDAY, FEBRUARY 10, 2010
- [Customer] Are You Old Enough for Inbound Marketing? LEADSLOTH | WEDNESDAY, JULY 22, 2009
- [Customer] ActiveConversion Review - SMB Lead Management LEADSLOTH | MONDAY, MARCH 16, 2009
- [Customer] Pardot User Conference Proves They’re a Top Marketing Automation Vendor LEADSLOTH | THURSDAY, SEPTEMBER 30, 2010
- [Customer] Impressive Marketo User Summit LEADSLOTH | FRIDAY, OCTOBER 15, 2010
- [Customer] Measuring Marketing ROI: Campaign Attribution and Campaign Influence LEADSLOTH | WEDNESDAY, MARCH 24, 2010
- [Customer] MarketingSherpa B2B Marketing Summit Boston LEADSLOTH | SUNDAY, OCTOBER 4, 2009
- [Customer] 8 Tips to Get Started with Marketing Automation LEADSLOTH | THURSDAY, SEPTEMBER 24, 2009
- [Customer] Free Trials Aren’t What They Used to Be LEADSLOTH | WEDNESDAY, JULY 29, 2009
- [Customer] Demand Generation Blogs Continued LEADSLOTH | FRIDAY, JULY 10, 2009
- [Customer] Inbound Marketing & Marketing Automation LEADSLOTH | TUESDAY, JUNE 23, 2009
- [Customer] Top-10 Demand Generation Vendor Blogs LEADSLOTH | WEDNESDAY, APRIL 29, 2009
- [Customer] Top-10 Marketing Automation Blogs LEADSLOTH | FRIDAY, APRIL 24, 2009