Jeff specializes in helping companies find new customers, he wrote a great e-book about that, and blogs about Demand Generation, primarily from a Sales perspective. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Of course, there were many great blogs that I forgot to include, so here are the remaining ones! B2B Marketing Zone. DemandGen Report. Brenda Gelston’ Marketing Momentum blog. MORE >>

Marketing is starting to see sales as a customer who demands high-quality leads. Customer Support. Often, Customer Support is in a separate department, and it’s seen as a cost center. Especially for subscription-based businesses, marketing should be closely involved in providing customers with the best possible experience: retaining customers is a lot cheaper than acquiring new ones. You can also use Social Networks to keep customers informed of new products and services, and giving them the opportunity to provide feedback. Social Media. MORE >>

An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. Today I read a blog post about 7 trends that speed up the adoption of marketing automation. It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. These are all important trends, and many people will wonder: how do I get started? Unfortunately, there is more to it than just technology. Process First. MORE >>

The result: not enough new customers. Small Installed Base / Few Customers Affected. It seems that Market2Lead is migrating their customers to other solutions, at least, Eloqua’s announcement gives that impression. This is a good fit with Oracle’s main customer base: mid-size to large companies. Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. Enterprise-Ready Product. MORE >>

Realize that your best customers will be the last to unsubscribe, so don’t worry about unsubscribes too much. good nurture email helps convert prospects into paying customers. Ultimately, it’s working when trial participants become paying customers. You can analyze this in two ways: (1) look at the people who clicked on certain emails and check if they are customers now or (2) look at the recently closed deals and see which emails those people responded to. Every single email (except 1) had clicks from people who later became customers. They signed up. MORE >>