Meanwhile, social sign-on tools make accessing your content easier while still collecting the customer data you need. Think about the traditional customer testimonial. If we’re aware of this, we can personalize assets like video customer testimonials, and select one from someone the prospect actually knows. Join me for our Harnessing the 7 Elements of Social Data to Uncover Key Customer Insights at 2PM ET to learn how you can get the most out of social. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. MORE >>

If a brand is considering starting a Twitter chat, they need to focus the topic on how customers use their products, not on their products itself,” said Mack Collier , who started the popular #blogchat. For by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a hashtag and, suddenly, your Twitter feed is popping up with questions and answers around a particular topic. If you’re charged with developing a brand’s social media strategy, creating Twitter chats can be tempting. Subscribe here. MORE >>

by Amy Bills | Tweet this I love The Office episode “ Business School ,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. Other than “Don’t let Michael Scott speak to your MBA class,” the underlying message is that your customers are your best, well, customers. Upselling is most effective when the customer is treated like a prospect. We offer three upselling techniques that involve treating your customers like (really, really good) prospects. Apply Prospecting to Your Customers. MORE >>

Jay Baer is fond of reminding brands that whether you want to talk with your customers on social media, they’re going to talk about you. Whether your brand decides to be on Instagram or not, your customers probably are. This provides a tremendous opportunity for b2b marketers to curate, promote, and engage their most avid customers. Instagram inspires the amateur photographer in your customers and prospects. Instagram grants you access to how customers and prospects are visually reacting to your space. by Jesse Noyes | Tweet this $1 billion. That’s too bad. MORE >>

From blogging to email, there are so many touches in the journey from someone first finding your content to becoming a customer that it can feel overwhelming. In that case, check out Elle Woulfe’s “From Content To Customer” session during The Content2Conversion Conference. Tools for Turning Content Consumers into Customers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. Lead Scoring. MORE >>