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Customer Experience is the Most Critical Part of Marketing Right Now

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89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That means you need to pay extra close attention to the words of our global Modern Marketing experts when they talk about customer experience. The notion of customer experience should not be underestimated as a key function of marketing moving into 2017. Customer Experience

The Customer Experience Story: Seamless and Not So Seamless

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There is a real surge of interest and attention being paid by marketers to customer experience, and with good reason. “Customer experience is your customers’ perceptions of how the company treats them. In the following story we look at the customer experience provided by two different, fictional, coffee shops – Barista King and CFC (Coffee for Commuters).

Customer Experience Simplified

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However, as much as we overcomplicate things, there is no overstating the importance of providing the best customer experience possible each time, every time and across all channels. According to Gartner, 89% of all businesses will compete on customer experience this year. Another 89% believe customer experience will be their main differentiator by 2017. Customer Experience

How 4 Brands Are Revolutionizing the Customer Experience

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As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good. Each one of these interactions elicits emotion; according to eMarketer , “over time, these individual interactions or moments accrue, forming the basis for customer experience.” Customer ExperienceIdeally, it does both.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all

Why Customer Experience Is Just Like Gift Buying

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Today we're talking about customer experience and why it can be just like buying a gift, One Size Most Assuredly Does Not Fit All. Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy to use. Customer Experience

3 Ways to Connect Video Advertising to the Customer Journey

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There’s more opportunity than ever to create engaging journeys that provide value to your customers. Based on our experience working with data-driven marketers, we’ve observed strong trends towards video personalization and increasing demand to integrate video marketing into the customer journey. Infuse video into the right places in your customer journey.

Why CMOs Need To Put Their Customers First

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The headline in question is followed by the subhead via this link : Study Reveals Customer Satisfaction Expands Dramatically When Companies Place Consumer Needs Ahead of Immediate Business and Marketing Goals. Customers are 269% more likely to be satisfied when they view a company's marketing as putting their needs ahead of its business goals, according to MarketingSherpa survey of U.S.

Does Your Martech Stack Add Up to a Good Customer Experience?

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The customer journey is an increasingly complex beast. Your prospects and customers are interacting and engaging with you over a whole series of different channels and touchpoints. In the face of all this choice, marketers can sometimes lose sight of the crucial principle - the customer experience. Why does your martech stack need to deliver a good customer experience?

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

What Plato Can Teach CMOs About Customer Experience

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Customer Experience (CX) continues to be a top priority for major brands. In a report published by Accenture (“Digital Transformation in the Age of the Customer”), “improving customer experience” was listed as a top priority for the companies surveyed. Download Should the Chief Marketing Officer Oversee the Whole Customer Experience? Glad you asked.

Understand Customers and Their Lifecycle with Marketing Automation

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Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. Your customer is not a form field. The most fundamental change in the marketing landscape over the last few years is that the customer isn’t a profile or a demographic or a target audience anymore.

Account Based Marketing and its Growing Interest Among B2B CMOs

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"With content continuing to grow at an exponential rate, the war for attention in the B2B space will force marketers to get more personalized and specific with their marketing efforts to make sure that their target customers are being marketed to in a way that is highly personal, and specific." As you'll see in the chart below, ABM checks in as 21st most popular hashtag.

Why Data and Customer Experience Should Go Hand In Hand For CMOs

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For nearly three in 10 enterprises, data-driven CX is already delivering a significant shift in elevating customer experiences. The reasons why we're seeing such growth in the importance of data and analytics when it comes to customer experience should be, yes. Today’s customers have high expectations for a consistent, meaningful, personalized experience. obvious.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

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The stat, (see chart below) which comes courtesy of comScore is yet another example of mobile finally delivering on the promise of keeping customers connected to the brand - anytime, anyplace. Now, it’s possible for marketers to fully incorporate mobile into their cross-channel marketing strategy and interact with customers whenever and wherever they are. Elevated Expectations.

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Want To Know How To Harness Data and Optimize Customer Experience?

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Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Marketers around the world want to know how to best use data and optimize the customer experience. They have become more unforgiving of a poor customer experience and expect their desktop and mobile devices to be responsive, efficient, and easy to use. Personalization.

How Data Will Change Marketing in 2017

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Data will deliver more tailored recommendations related to each customer or segment that will enable more personalized content and interaction across social media and other channels. Prior to the availability of all that data, it was impossible to personalize anything for a large customer pool. Enhanced Content Relevance. Faster and More Accurate Timing for Campaign Production.

Why a Single View of Your Customer is Vital for Success

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More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. However, these multiple touch points have also complicated the viewpoints and decisions we make in relation to our customers. Disparate apps are plugged in, further alienating customer information. Let Oracle help.

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Data is the Key to More Engaging Relationships with Your Customers

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In this new business environment, marketers need to rethink existing processes and embrace data, technology, and content to deliver more meaningful customer experiences. According to a recent CMO Club study, only 13% of CMOs surveyed said they are able to truly deliver a personalized and engaging customer experience across channels. Purchase in-store or online? Name brand or generic?

You Can Run But You Can't Hide from the Importance of Data in Modern Marketing

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Until we can link them up around some common dimensions (like customer IDs), we can't realize the big promise of insanely great marketing experiences across all channels. Marketing equals data and data equals marketing. These two things go hand in hand as marketing technology becomes a bigger driver in marketing itself. Neal Schaffer ( @nealschaffer ) CEO, Maximize Your Social.

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Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience

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At its core strategic function, Data Management unites marketing and advertising technologies to ensure an excellent customer experience that drives better results. It allows for shared insights between typically disparate systems to inform better modeling practices and identify actionable insights about customers. Customer journey analytics. Enter Data Management.

How to Orchestrate and Personalize the Entire Customer Experience

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Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the customer, and transforming the customer experience (Cx) is one of five critical market imperatives that companies need to shift toward customer obsession." If It's Broken, Fix It.

Data Driven Marketing: 7 Trends To Change Your Customer Relationship

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Your company can either put the customer at the center of the strategy or become ancient history. Data driven marketing is about the customer journey and how to deliver them the most relevant experience. People-based targeting : offering relevance depends on more than just customer online purchase behavior. Integration : no man is an island. How have they got to the website?

CMOs Not Happy With the State of Cross Channel Marketing

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It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. Companies with strong cross channel customer engagement see a 9.5% How much growth? year-over-year increase in annual revenue. The Struggle Is Real.

Great Customer Experience Grounded by Lack of Power

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We all know what it is like to be a customer, but when you focus on the airport experience it really shows you what is important in providing a great customer experience. Understand Your Customers’ Needs The first step in providing a good customer experience is understanding your customers’ needs. We are not the primary customers of the airport. Oh wait.

4 Steps to Standardize Your Data and Get Better Insights

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Data sources link to online customer behavior. The line between a lot of data and too much data is razor-thin. All marketers and salespeople want the former, but achieving the latter is all too easy if we don’t use data standards. Standards make data uniform. They drive information into a database and record it there in a consistent, predictable, and homogenous way. Break those silos.

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To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

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The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience. Winning and retaining the customer is a challenging puzzle that brands are trying to solve. When consumers reach out, marketers need to be adaptive and create the best possible experience. Testing, 1, 2.

Spamhaus Risk and the Future of Email Acquisition

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The top inbox providers like Gmail rely on Spamhaus to help them protect the inboxes of their customers, the email inbox users. Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried. However, the days of the unsecured email signup form may be numbered. Innocent Victims.

3 Customer Metrics That Will Improve Your Email Marketing

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This is a good starting point, but there are many other types of data that will give you a greater insight into your customers, which will help you market to them more efficiently and effectively. Since these are your most loyal customers, you should not treat them the same as your one-time buyers or churning customers. Hopefully, you can replicate the trend. 3.

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Are Three Quarters of CMOs Wrong About Customer Experience?

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Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe. There is no denying the importance of delivering the optimal CX to every customer, every time. Knowledgeable staff ready to assist whenever and wherever the customer needs. 2. person to speak with regardless of time or location. 4.

7 Engaging CMO Interviews From 2016

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If you want to deliver a modern customer experience, you need to understand a technology and then know how to deliver it. Everyone wants easy-to-app experience, but if you just stick to branding, and you don’t layer in technology, you really can’t deliver that in the way customers want. Below are 7 CMO interviews from 2016. Well, sort of. Marty St. George says. CMO Corne

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Understanding Known and Unknown Customers

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Simply put: The Known Universe – is people that we know, they might be customers or they might have signed up to an email list without ever purchasing. Want to make sure these people are not current customers (within your known universe), sure thing, exclude them from your audience. Customer Acquisition – Sales down for the quarter? Great! So now we know, phew.

2017: The Year of the Data Driven CMO

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The question posed is "What is your primary source for customer data?" " Well chances are the answer from a marketer would be via surveys as research from Bazaarvoice showed that nearly 70% say surveys are indeed their primary source for customer data. And yet 70% of marketers are still using surveys to get data on their customers? Happy New Year everyone!

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Talking Domain Reputation And What Email Marketers Need To Know

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We’re going to talk about domain reputation as it applies to customers who are moving to a new ESP, and how that reputation impacts the warm-up and ramp-up periods. One of the first questions all new customers want to know is how quickly they can stop double dipping, and stop paying for two ESP’s. Just Warming Up. IP Reputation = The Determining Factor. Email Marketing

4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017

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Customers who shop on more than one channel have a 30% higher Lifetime Value than those who shop on only one. Here's another cold, hard truth: Marketers must keep pace with the modern customer – who is fast, digital and unstructured – to outpace the competition. Let's dive right in shall we? 1. Note the operative word "norm" in the previous sentence.

To Be Agile CMOs Must Align Digital and Traditional Marketing Strategies

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This is all about the inherently important need for your organization to have a single customer identity that unites behaviors across digital and traditional channels into one comprehensive profile. Today, certain technologies can link all the unique cross channel identifiers of a customer back to a single unique identifier. " Singles Only. Reach For This. CMO Corner

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4 Ways to Turn Marketing Ideas Into Engaged Customers

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Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be ultimate goal but I would argue back that the more engaged customers are the more happy they are and in turn the more revenue will be generated. Capitalize on the latest technologies for understanding customers and managing marketing programs. ” 4.