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3 Ways to Optimize Customer Experience Via Email

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The pressure to create and maintain a stellar customer experience is a daunting challenge faced by brands, and the onus is increasingly falling on marketers to own the strategy and tactics to deliver on the promise of delight. Gartner estimated that by this year, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago.

Customer Experience Simplified

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However, as much as we overcomplicate things, there is no overstating the importance of providing the best customer experience possible each time, every time and across all channels. According to Gartner, 89% of all businesses will compete on customer experience this year. Another 89% believe customer experience will be their main differentiator by 2017. Customer Experience

How 4 Brands Are Revolutionizing the Customer Experience

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As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good. Each one of these interactions elicits emotion; according to eMarketer , “over time, these individual interactions or moments accrue, forming the basis for customer experience.” Customer ExperienceIdeally, it does both.

Save the Data: How to Marry Your Figures With Your Customer Profile

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On the one hand, we now have access to more information about our prospects and customers than ever before. The end of the linear customer journey One of the many reasons for this explosion in data is that customers and prospects are now everywhere. The same person may appear on marketing’s list of leads, the sales books and the customer service records.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Why Data and Customer Experience Should Go Hand In Hand For CMOs

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For nearly three in 10 enterprises, data-driven CX is already delivering a significant shift in elevating customer experiences. The reasons why we're seeing such growth in the importance of data and analytics when it comes to customer experience should be, yes. Today’s customers have high expectations for a consistent, meaningful, personalized experience. obvious.

Account Based Marketing and its Growing Interest Among B2B CMOs

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"With content continuing to grow at an exponential rate, the war for attention in the B2B space will force marketers to get more personalized and specific with their marketing efforts to make sure that their target customers are being marketed to in a way that is highly personal, and specific." As you'll see in the chart below, ABM checks in as 21st most popular hashtag.

Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

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Prospects and customers can no longer be seen as having a single customer journey. Not only do you have different customers and prospects interacting in different places, but also the same customer’s preferences and interactions can alter, depending on the device or channel they are using at the time. Who are you really marketing to? What is a data management system?

Want To Know How To Harness Data and Optimize Customer Experience?

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Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Marketers around the world want to know how to best use data and optimize the customer experience. They have become more unforgiving of a poor customer experience and expect their desktop and mobile devices to be responsive, efficient, and easy to use. Personalization.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience

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At its core strategic function, Data Management unites marketing and advertising technologies to ensure an excellent customer experience that drives better results. It allows for shared insights between typically disparate systems to inform better modeling practices and identify actionable insights about customers. Customer journey analytics. Enter Data Management.

Data is the Key to More Engaging Relationships with Your Customers

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In this new business environment, marketers need to rethink existing processes and embrace data, technology, and content to deliver more meaningful customer experiences. According to a recent CMO Club study, only 13% of CMOs surveyed said they are able to truly deliver a personalized and engaging customer experience across channels. Purchase in-store or online? Name brand or generic?

Why a Single View of Your Customer is Vital for Success

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More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. However, these multiple touch points have also complicated the viewpoints and decisions we make in relation to our customers. Disparate apps are plugged in, further alienating customer information. Let Oracle help.

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How to Orchestrate and Personalize the Entire Customer Experience

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Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the customer, and transforming the customer experience (Cx) is one of five critical market imperatives that companies need to shift toward customer obsession." If It's Broken, Fix It.

Be Thankful for Account-based Marketing this Holiday Season

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In 2016, we saw more than 70% of B2B companies driving ABM programs to align their sales and marketing efforts, improve customer experiences, and accelerate their revenue gains." Customer Experience. This is no longer an indicator of an individual's fit as a customer, but it is a roll-up of individuals into an account, and how likely that account is to become a customer.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

Data Driven Marketing: 7 Trends To Change Your Customer Relationship

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Your company can either put the customer at the center of the strategy or become ancient history. Data driven marketing is about the customer journey and how to deliver them the most relevant experience. People-based targeting : offering relevance depends on more than just customer online purchase behavior. Integration : no man is an island. How have they got to the website?

4 Things That Should Be On Every CMO's Wish List

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Let's cut right to the chase: Mobile has finally delivered on the promise of keeping customers connected to the brand - anytime, anyplace. Mobile innovations have elevated consumer expectations faster than mobile marketers could rise to meet them; technology, budget, and expertise limitations prevented marketers from engaging with mobile customers. Oh, sorry. where was I?

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Great Customer Experience Grounded by Lack of Power

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We all know what it is like to be a customer, but when you focus on the airport experience it really shows you what is important in providing a great customer experience. Understand Your Customers’ Needs The first step in providing a good customer experience is understanding your customers’ needs. We are not the primary customers of the airport. Oh wait.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

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Make it easy for a customer to react in an instant.” customers in California were sent digital experiences relating to drought preparedness). A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. What’s Different on Mobile?

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B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

Accelerate Conversions with Clean Data and Relevant Content

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B2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience. Streamline and simplify responsive content creation Customers have moved to using multiple devices at any given moment during their day. Product News

Cross-Channel Orchestration: Customer Journeys Done the Right Way

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The digital marketing world is enamored idea of customer journeys -- and why not? They help us plot out a personalized path for customers based on their interests and behaviors to deliver more relevant experiences. The problem is, most customer journeys don’t actually work. Just because marketers can automate a customer journey doesn't always mean they do a good job.

These 6 Marketing Automation Statistics Show Where Marketers Really Are

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Marketers need to focus on prospects that have a higher likelihood of becoming customers. Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past. We are all guilty of this one.

3 Irrefutable Data Driven Marketing Facts

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Moreover, marketing leaders need to eliminate data silos and create a single source of truth which will provide a 360-degree view of customers to reliably and efficiently target the right message, to the right person at the right time. The bottom line is the value of third-party data is in the marketer’s ability to combine it with first party data to build a deeper customer profile. 3.

Words 101

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Are Three Quarters of CMOs Wrong About Customer Experience?

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Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe. There is no denying the importance of delivering the optimal CX to every customer, every time. Knowledgeable staff ready to assist whenever and wherever the customer needs. 2. person to speak with regardless of time or location. 4.

With Email Deliverability Comes A Huge Responsibility

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As you might imagine, I have the chance to speak to all kinds of customers, across all different customer life cycle stages. One of the things that I find most interesting about customers in these different stages, is the way they understand how deliverability actually works, and what they can and can’t do to change it. The End Comes First. The Deliverability Reality.

4 Ways to Turn Marketing Ideas Into Engaged Customers

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Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be ultimate goal but I would argue back that the more engaged customers are the more happy they are and in turn the more revenue will be generated. Capitalize on the latest technologies for understanding customers and managing marketing programs. ” 4.

3 Customer Metrics That Will Improve Your Email Marketing

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This is a good starting point, but there are many other types of data that will give you a greater insight into your customers, which will help you market to them more efficiently and effectively. Since these are your most loyal customers, you should not treat them the same as your one-time buyers or churning customers. Hopefully, you can replicate the trend. 3.

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Understanding Known and Unknown Customers

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Simply put: The Known Universe – is people that we know, they might be customers or they might have signed up to an email list without ever purchasing. Want to make sure these people are not current customers (within your known universe), sure thing, exclude them from your audience. Customer Acquisition – Sales down for the quarter? Great! So now we know, phew.

Using Mobile Experiences to Grow Your List

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Here is a mock-up of the user experience using a fictional demo brand: These coupons ranged from 10% Off (most common) to a $100 Gift Card (extremely rare), with custom prize logic determining when and how often the different prizes were awarded to users. Let’s just get this out of the way: email is a mobile channel. But mobile isn’t just about engaging your list after the fact.

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5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

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Are your customers receiving dynamic, personalized experiences? The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that journey. Consider these two points: 67% of the buyer’s journey is now digital. Consideration stage. Decision stage. An infographic.

7 Simple Rules for Connecting with Customers via Cross-Channel Marketing

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But, if you phone in your strategy, you just might sustain a serious loss of prospects and customers. To ensure your campaigns don’t crash and burn, we’ve assembled 7 simple cross-channel rules that will keep your campaigns and customer relationships flying high. Customers are people and people have unique needs and wants. Enter cross-channel marketing automation.

Over Half of Global CMOs Are Making Data Driven Decisions

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Let's enjoy the fact that over half of global leaders are using data to make decisions and in doing so are presumably eliminating data silos and create a single source of truth; a 360-degree view of customers to reliably and efficiently target the right message, to the right person at the right time. The Numbers Don't Lie. Data = Increased ROI. And data is no different. Singles Only.

Why is Mobile at the Heart of the Customer Journey?

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It’s a way of life, and it’s at the heart of the customer journey. Think about how this translates to the customer journey. It’s used in the early stages of the customer journey. Give prospects and customers the information they want, when they want it. Today we don’t “go online” anymore because we live online. Make it easy.

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CMOs Need To Get Disruptive and Defensive

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Kevin Quiring, Managing Director, Advanced Customer Strategy, North America Lead, Accenture Strategy believes there has never been a better time for CMOs to reposition themselves by taking control of the disruptive growth agenda. The fact of the matter is the CMO needs to own the entire customer experience. Well Positioned CMOs. On the Defensive. Own the Entire Experience. CMO Corne

Marketing Automation is More Than a Fancy Email Machine

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With that in mind, here are some marketing automation tips to get more out your system than just sending email: Meet with your sales team to understand what prospects are most likely to become customers. Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The sum total of those stats tells quite a story.

Why Cross Channel Marketing Needs To Be Visual

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According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” ” In fact, “rich media, like videos and images are unparalleled in their ability to drive customer attention and create emotional connections.” Since they aren’t selling a product directly, the customer touchpoints look a little different.