It's All About Revenue

Trending Sources

The Customer Experience Story: Seamless and Not So Seamless

It's All About Revenue

There is a real surge of interest and attention being paid by marketers to customer experience, and with good reason. “Customer experience is your customers’ perceptions of how the company treats them. In the following story we look at the customer experience provided by two different, fictional, coffee shops – Barista King and CFC (Coffee for Commuters).

Customer Experience Simplified

It's All About Revenue

However, as much as we overcomplicate things, there is no overstating the importance of providing the best customer experience possible each time, every time and across all channels. According to Gartner, 89% of all businesses will compete on customer experience this year. Another 89% believe customer experience will be their main differentiator by 2017. Customer Experience

3 Ways to Optimize Customer Experience Via Email

It's All About Revenue

The pressure to create and maintain a stellar customer experience is a daunting challenge faced by brands, and the onus is increasingly falling on marketers to own the strategy and tactics to deliver on the promise of delight. Gartner estimated that by this year, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago.

Why Customer Experience Is Just Like Gift Buying

It's All About Revenue

Today we're talking about customer experience and why it can be just like buying a gift, One Size Most Assuredly Does Not Fit All. Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy to use. Customer Experience

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

What Plato Can Teach CMOs About Customer Experience

It's All About Revenue

Customer Experience (CX) continues to be a top priority for major brands. In a report published by Accenture (“Digital Transformation in the Age of the Customer”), “improving customer experience” was listed as a top priority for the companies surveyed. Download Should the Chief Marketing Officer Oversee the Whole Customer Experience? Glad you asked.

Why CMOs Need To Put Their Customers First

It's All About Revenue

The headline in question is followed by the subhead via this link : Study Reveals Customer Satisfaction Expands Dramatically When Companies Place Consumer Needs Ahead of Immediate Business and Marketing Goals. Customers are 269% more likely to be satisfied when they view a company's marketing as putting their needs ahead of its business goals, according to MarketingSherpa survey of U.S.

Understand Customers and Their Lifecycle with Marketing Automation

It's All About Revenue

Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. Your customer is not a form field. The most fundamental change in the marketing landscape over the last few years is that the customer isn’t a profile or a demographic or a target audience anymore.

2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

It's All About Revenue

The stat, (see chart below) which comes courtesy of comScore is yet another example of mobile finally delivering on the promise of keeping customers connected to the brand - anytime, anyplace. Now, it’s possible for marketers to fully incorporate mobile into their cross-channel marketing strategy and interact with customers whenever and wherever they are. Elevated Expectations.

Mobile 110

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Why Data and Customer Experience Should Go Hand In Hand For CMOs

It's All About Revenue

For nearly three in 10 enterprises, data-driven CX is already delivering a significant shift in elevating customer experiences. The reasons why we're seeing such growth in the importance of data and analytics when it comes to customer experience should be, yes. Today’s customers have high expectations for a consistent, meaningful, personalized experience. obvious.

Account Based Marketing and its Growing Interest Among B2B CMOs

It's All About Revenue

"With content continuing to grow at an exponential rate, the war for attention in the B2B space will force marketers to get more personalized and specific with their marketing efforts to make sure that their target customers are being marketed to in a way that is highly personal, and specific." As you'll see in the chart below, ABM checks in as 21st most popular hashtag.

2017: The Year of the Data Driven CMO

It's All About Revenue

The question posed is "What is your primary source for customer data?" " Well chances are the answer from a marketer would be via surveys as research from Bazaarvoice showed that nearly 70% say surveys are indeed their primary source for customer data. And yet 70% of marketers are still using surveys to get data on their customers? Happy New Year everyone!

CMO 105

Want To Know How To Harness Data and Optimize Customer Experience?

It's All About Revenue

Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Marketers around the world want to know how to best use data and optimize the customer experience. They have become more unforgiving of a poor customer experience and expect their desktop and mobile devices to be responsive, efficient, and easy to use. Personalization.

7 Engaging CMO Interviews From 2016

It's All About Revenue

If you want to deliver a modern customer experience, you need to understand a technology and then know how to deliver it. Everyone wants easy-to-app experience, but if you just stick to branding, and you don’t layer in technology, you really can’t deliver that in the way customers want. Below are 7 CMO interviews from 2016. Well, sort of. Marty St. George says. CMO Corne

CMO 109

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience

It's All About Revenue

At its core strategic function, Data Management unites marketing and advertising technologies to ensure an excellent customer experience that drives better results. It allows for shared insights between typically disparate systems to inform better modeling practices and identify actionable insights about customers. Customer journey analytics. Enter Data Management.

Data is the Key to More Engaging Relationships with Your Customers

It's All About Revenue

In this new business environment, marketers need to rethink existing processes and embrace data, technology, and content to deliver more meaningful customer experiences. According to a recent CMO Club study, only 13% of CMOs surveyed said they are able to truly deliver a personalized and engaging customer experience across channels. Purchase in-store or online? Name brand or generic?

Why a Single View of Your Customer is Vital for Success

It's All About Revenue

More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. However, these multiple touch points have also complicated the viewpoints and decisions we make in relation to our customers. Disparate apps are plugged in, further alienating customer information. Let Oracle help.

View 112

4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017

It's All About Revenue

Customers who shop on more than one channel have a 30% higher Lifetime Value than those who shop on only one. Here's another cold, hard truth: Marketers must keep pace with the modern customer – who is fast, digital and unstructured – to outpace the competition. Let's dive right in shall we? 1. Note the operative word "norm" in the previous sentence.

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

How to Orchestrate and Personalize the Entire Customer Experience

It's All About Revenue

Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the customer, and transforming the customer experience (Cx) is one of five critical market imperatives that companies need to shift toward customer obsession." If It's Broken, Fix It.

Data Driven Marketing: 7 Trends To Change Your Customer Relationship

It's All About Revenue

Your company can either put the customer at the center of the strategy or become ancient history. Data driven marketing is about the customer journey and how to deliver them the most relevant experience. People-based targeting : offering relevance depends on more than just customer online purchase behavior. Integration : no man is an island. How have they got to the website?

Great Customer Experience Grounded by Lack of Power

It's All About Revenue

We all know what it is like to be a customer, but when you focus on the airport experience it really shows you what is important in providing a great customer experience. Understand Your Customers’ Needs The first step in providing a good customer experience is understanding your customers’ needs. We are not the primary customers of the airport. Oh wait.

Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

It's All About Revenue

Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. Brands that have not adopted a mobile marketing strategy are falling behind their competition and likely losing customers without knowing.

B2C 81

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Are Three Quarters of CMOs Wrong About Customer Experience?

It's All About Revenue

Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe. There is no denying the importance of delivering the optimal CX to every customer, every time. Knowledgeable staff ready to assist whenever and wherever the customer needs. 2. person to speak with regardless of time or location. 4.

Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

It's All About Revenue

Prospects and customers can no longer be seen as having a single customer journey. Not only do you have different customers and prospects interacting in different places, but also the same customer’s preferences and interactions can alter, depending on the device or channel they are using at the time. Who are you really marketing to? What is a data management system?

Cross-Channel Orchestration: Customer Journeys Done the Right Way

It's All About Revenue

The digital marketing world is enamored idea of customer journeys -- and why not? They help us plot out a personalized path for customers based on their interests and behaviors to deliver more relevant experiences. The problem is, most customer journeys don’t actually work. Just because marketers can automate a customer journey doesn't always mean they do a good job.

3 Customer Metrics That Will Improve Your Email Marketing

It's All About Revenue

This is a good starting point, but there are many other types of data that will give you a greater insight into your customers, which will help you market to them more efficiently and effectively. Since these are your most loyal customers, you should not treat them the same as your one-time buyers or churning customers. Hopefully, you can replicate the trend. 3.

Email 117

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Understanding Known and Unknown Customers

It's All About Revenue

Simply put: The Known Universe – is people that we know, they might be customers or they might have signed up to an email list without ever purchasing. Want to make sure these people are not current customers (within your known universe), sure thing, exclude them from your audience. Customer Acquisition – Sales down for the quarter? Great! So now we know, phew.

Save the Data: How to Marry Your Figures With Your Customer Profile

It's All About Revenue

On the one hand, we now have access to more information about our prospects and customers than ever before. The end of the linear customer journey One of the many reasons for this explosion in data is that customers and prospects are now everywhere. The same person may appear on marketing’s list of leads, the sales books and the customer service records.

4 Ways to Turn Marketing Ideas Into Engaged Customers

It's All About Revenue

Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be ultimate goal but I would argue back that the more engaged customers are the more happy they are and in turn the more revenue will be generated. Capitalize on the latest technologies for understanding customers and managing marketing programs. ” 4.

These 6 Marketing Automation Statistics Show Where Marketers Really Are

It's All About Revenue

Marketers need to focus on prospects that have a higher likelihood of becoming customers. Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past. We are all guilty of this one.

A Look Back at Modern Marketing in 2016

It's All About Revenue

More leading brands are using marketing technology to better understand their customers and provide a better customer experience than ever before. Customer obsession and experience is the main focus. Months later, we ask questions about customer engagement and what to do when the event is over and nearly all the participants have moved on. Asking “Why?”

CMOs: Data and Martech Key To Driving Revenue and Increasing Margin

It's All About Revenue

According to a recent report , The CMO Shift to Gaining Business Lift from the CMO Council and Deloitte, "the CMO of today has denounced the traditional role of mere brand ambassador, instead opting to actively assert their role as business driver, change agent and customer experience champion." Data and Martech. The Truth About Martech Stacks. No, that's not a typo.

4 Things That Should Be On Every CMO's Wish List

It's All About Revenue

Let's cut right to the chase: Mobile has finally delivered on the promise of keeping customers connected to the brand - anytime, anyplace. Mobile innovations have elevated consumer expectations faster than mobile marketers could rise to meet them; technology, budget, and expertise limitations prevented marketers from engaging with mobile customers. Oh, sorry. where was I?

CMO 103

7 Simple Rules for Connecting with Customers via Cross-Channel Marketing

It's All About Revenue

But, if you phone in your strategy, you just might sustain a serious loss of prospects and customers. To ensure your campaigns don’t crash and burn, we’ve assembled 7 simple cross-channel rules that will keep your campaigns and customer relationships flying high. Customers are people and people have unique needs and wants. Enter cross-channel marketing automation.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

It's All About Revenue

Make it easy for a customer to react in an instant.” customers in California were sent digital experiences relating to drought preparedness). A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. What’s Different on Mobile?

Mobile 113