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FIFTH GEAR ANALYTICS
DECEMBER 22, 2010
9 Building Blocks of a Social Media Strategy.
B2B and B2C marketers will find commonality in their SM strategy, but every business is unique, so a social media strategy should be custom tailored to suit your needs Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture. Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture.
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FIFTH GEAR ANALYTICS
JUNE 24, 2011
Attention Healthcare Marketers! Do You Know Where Your Members Are?
Often, a paradigm of thinking about member or customer campaigns as traditional direct mail, with perhaps some email marketing, still exists and other channels are viewed as “everything else." One of the biggest challenges facing healthcare marketing teams at all levels is to organize teams, resources, data and technology around what matters most – how your customers and members are engaging with you at all levels, all touchpoints Many healthcare marketers are struggling with multichannel campaign planning, design, execution and measurement. may exist in other departments.
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FIFTH GEAR ANALYTICS
JANUARY 28, 2011
The 3 Fundamentals of Multichannel Marketing: Part 1 – Touchpoint Attribution
ve determined there are three essential capabilities that are needed to prosper in this era of endless marketing channels, new technology offerings and whole new ways of interacting with customers. Clearly the topic of multichannel marketing is near and dear to our hearts, so I looked at what we’d compiled and compared it to others in the industry. Over the next several weeks I will explore in more detail these three essential skills to multichannel marketing
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FIFTH GEAR ANALYTICS
NOVEMBER 18, 2011
It is always better to give than receive. Balancing customer acquisition AND retention efforts.
current customers) we have to be thankful for. Let’s all take a pledge to be thankful for our existing customers this season and let it carry over into our 2012 marketing plans Let’s face it, especially during this time of year when the holidays are approaching, we can tend to think of all the new and shiny toys and gifts that await us, and overlook all the current things (i.e. downside in our consumer-focused culture is to always want the “new” thing and forget all that we have.
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FIFTH GEAR ANALYTICS
JUNE 11, 2012
When Can CI Professionals Actually Get to Deliver Customer Intelligence?
team, led by Robert Brosnan, reported on their recent survey of Customer Intelligence (CI) professionals about their job priorities. ”   Integrated customer data is critical to delivering insightful analyses, yet many respondents seem to continue to get stuck in the data integration process. Let’s hope for a faster evolution to real Customer Intelligence!
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FIFTH GEAR ANALYTICS
JULY 2, 2012
Keep Learning About Your Financial Services Customers – and Use Those Insights Wisely
Companies from all industries need to better understand their customers, but in the financial services space, it’s more critical than most. Whether you work for a bank, insurance company or in the investment sector, you’re challenged to have a better and more complete understanding of your customers than in most other sectors. Data Integration is the start.
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