eMarketing Strategist

Trending Sources

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Passive marketing consists of building infrastructure and waiting for customers to find you. Online, passive marketing consists of putting this stuff out there, getting it to rank well (search engine optimization) and then waiting for customers to find you. It’s about connecting with referral sources and potential customers. There’s passive marketing and active marketing.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Passive marketing consists of building infrastructure and waiting for customers to find you. Online, passive marketing consists of putting this stuff out there, getting it to rank well (search engine optimization) and then waiting for customers to find you. It’s about connecting with referral sources and potential customers. There’s passive marketing and active marketing.

How to Write Meta Tags

eMarketing Strategist

If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. Just because you think you know what key phrases your customers use to find you doesn’t mean you do. If search engines were your customer, you would just jam your key phrases in wherever you could fit them. Some Things You Need to Know Before You Start Writing. First things first. Don’t guess.

How to Write Meta Tags

eMarketing Strategist

If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. Just because you think you know what key phrases your customers use to find you doesn’t mean you do. If search engines were your customer, you would just jam your key phrases in wherever you could fit them. Some Things You Need to Know Before You Start Writing. First things first. Don’t guess.

Content Methodology: A Best Practices Report

for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Passive marketing consists of building infrastructure and waiting for customers to find you. Online, passive marketing consists of putting this stuff out there, getting it to rank well (search engine optimization) and then waiting for customers to find you. It’s about connecting with referral sources and potential customers. Use that content to engage referral sources and customers in a conversation. Sure, a customer MIGHT search Google for “management consultant,&# land on your site and then pick up the phone. One is not better than the other. You do!

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Problem #2: How NOT to Handle Customer Inquiries. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. Now their updates show up on my Facebook home page. Keep in mind, I rarely enter contests. Wrong.

The Power of Negative Attention

eMarketing Strategist

Citibank’s customer service response is “It’s not our problem.”. So why would anyone not only rip off customers, but threaten them when they complain? This cretin has figured out that customer’s complaints on sites like www.getsatisfaction.com and www.yelp.com don’t hurt his rankings, they help! I’ve been writing a lot of “cautionary tale” blog posts recently. That’s right.

The Power of Negative Attention

eMarketing Strategist

Citibank’s customer service response is “It’s not our problem.”. So why would anyone not only rip off customers, but threaten them when they complain? This cretin has figured out that customer’s complaints on sites like www.getsatisfaction.com and www.yelp.com don’t hurt his rankings, they help! I’ve been writing a lot of “cautionary tale” blog posts recently. That’s right.

Evangelizing a Content Marketing Program

percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Problem #2: How NOT to Handle Customer Inquiries. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. Now their updates show up on my Facebook home page. Keep in mind, I rarely enter contests. Wrong.

How to Find Your Customers Online: A Case Study

eMarketing Strategist

The hard part is finding blogs your customers actually read.  The hardest part of building an online audience is getting in front of new people. Tapping the existing audiences of websites, bloggers and experts is probably the easiest way to get in front of new people. That’s why I’m constantly telling prospects and clients “You need to figure out where your target markets hang out online and be there.”  People quickly see the wisdom of this approach. What Should You Look For? Here’s what I gathered and why it’s helpful. keep them in a Word doc for future use.  hipasiwannabe.com.

FAQ: What’s the Difference Between a Home Page and a Landing Page?

eMarketing Strategist

When running an Adwords campaign, it is highly recommended that you point searchers to custom landing pages instead of your home page. A home page is the page people land on when they go to your main URL such as www.yourdomain.com. landing page is the page people land on when they click on the link in an online advertisement and the URL is something like www.yourdomain.com/landingpage1.html. While your home page is the same regardless of how people find it, you can have multiple landing pages crafted for specific purposes or target markets.

URL 3

HARO Part II: 5 Not So Well Known Uses for HARO

eMarketing Strategist

marketing strategy  I often recommend to folks is to figure out what experts your customers are paying attention to, read their blog and comment on them. You’ve probably read an article in a magazine or seen a news segment on TV that featured a company similar to yours and wondered “How’d they get that spot?&#   They got that spot because they came to the attention of the right journalist. It used to be that if you wanted to get featured in a national magazine or on TV, you had to spend several thousands of dollars on a public relations firm. You bet I will! link].

5 New B2B Sales and Marketing Strategies

Well, the model has shifted with the customer now in control and. creates a cohesive and smooth customer journey without a marketing and sales. helps generate qualified leads, but moves customers through the buyer stages. and free exchange of ideas, because you can’t serve the customer right when. Encouraging lead alignment sessions around the customer journey with.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

To customers it looked like the same site and they had no idea my client no longer owned it. Customers would enter their credit card information and next thing they know their identity has been stolen. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Here’s a local news story about what happened. Nothing.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

To customers it looked like the same site and they had no idea my client no longer owned it. Customers would enter their credit card information and next thing they know their identity has been stolen. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Here’s a local news story about what happened. Nothing.

FAQ: What’s the Difference Between a Home Page and a Landing Page?

eMarketing Strategist

When running an Adwords campaign, it is highly recommended that you point searchers to custom landing pages instead of your home page. A home page is the page people land on when they go to your main URL such as www.yourdomain.com. landing page is the page people land on when they click on the link in an online advertisement and the URL is something like www.yourdomain.com/landingpage1.html.

How to Write Meta Tags

eMarketing Strategist

If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. Just because you think you know what key phrases your customers use to find you doesn’t mean you do. If search engines were your customer, you would just jam your key phrases in wherever you could fit them. Some Things You Need to Know Before You Start Writing. First things first. Don’t guess.

Study: How Much of Your Content Marketing Is Effective?

And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.

How to Write Meta Tags

eMarketing Strategist

If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. Just because you think you know what key phrases your customers use to find you doesn’t mean you do. If search engines were your customer, you would just jam your key phrases in wherever you could fit them. Some Things You Need to Know Before You Start Writing. First things first. Don’t guess.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

To customers it looked like the same site and they had no idea my client no longer owned it. Customers would enter their credit card information and next thing they know their identity has been stolen. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Now imagine one day you come into the office, fire up your computer, go to your website and see this: It happened to a husband and wife real estate team near where I live in Portland, Oregon. Here’s a local news story about what happened. Nothing.

The Power of Negative Attention

eMarketing Strategist

Citibank’s customer service response is “It’s not our problem.”. So why would anyone not only rip off customers, but threaten them when they complain? This cretin has figured out that customer’s complaints on sites like www.getsatisfaction.com and www.yelp.com don’t hurt his rankings, they help! So when burned customers complain on review sites, Google just knows there’s a link to this website. The vast majority of online business owners are honest people who want happy customers. I’ve been writing a lot of “cautionary tale” blog posts recently. link].

My Two Cents: Even if you think a client is pissed, COMMUNICATE!

eMarketing Strategist

Chances are your customer isn’t as mad as you imagine. Granted “my dog ate my homework” only works once and if you’re a terminal excuse maker you will fail at being a business owner but if I’ve learned anything from working with clients virtually, email updates go a LONG way to making customers happy; especially when projects take longer than you think. At the end of November, I hired my lil-bro to burn all my CD’s to a hard drive. He’s really good at this kind of stuff and needed the bucks so it seemed like a good idea. Yay Mom.

Definitive Guide to Planning a New Content Initiative

customers to help them think through their strategy and the realities of what it will take for. the needs and desires of its customers rather than explicitly expressing “We want to sell. like corporate website, blogs or all-customer email newsletters. what they’re hearing from prospects and customers. Hitting Close to Home All too often, new Divvy customers struggle.

Should I Have a Blog?

eMarketing Strategist

To get it to look like the other pages on your site, you need to have someone create a custom template. I’ve spent as much time talking clients out of starting a blog as I’ve spent talking them into a blog. If you hate to write (or can’t pay someone else to do it), can’t find the time to write, or don’t think you have anything to say, save yourself the heartache and don’t start a blog. If you want to get clients from the internet and are willing to write (or pay someone to do it), blogging is a great way to get people into your sales funnel. Hosting Your Own. Benefits. It’s free.

Connecting the customer experience

Conversionation

Enabling great customer experiences and optimizing processes and interactions across all touchpoints in a consistent and human, customer-centric way leads to marketing and business success. The customer experience is the sum of all contact moments (touches) the connected customer […]. Integrated marketing customer experience single customer view

4 Myths Preventing True B2B Customer Understanding

Tony Zambito

There is a big problem when it comes to B2B customer research.  According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers.  Thus, inundating customers with non-relevant content.

7 Elements Of Customer Understanding The C-Suite Must Master

Tony Zambito

Changes in customer and buying behaviors continue to rock the very foundations of many industries. According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. What remains cloudy for CEOs and their C-Suites is what comprises deep customer understanding. by Yarden Gilboa.

Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Customer experience has been and will continue to be one of the major influences on how buyers make choices.  Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.  State Of B2B Customer Experience Is Unhealthy. by Creative Stall.

How To Lead With Customer-Focused Content

Tony Zambito

The bar has now been raised for marketers to make it through the eye of the needle of customer attention.  The novelty of content has worn off its shiny coat for many customers and potential buyers.  Out Of Alignment With Business And Customer Goals. Compounding this issue, is the overriding benefit of content as seen by customers and potential buyers.  Related articles.

Informed Customer Understanding Should Guide Marketing

Tony Zambito

While others portray that if you just do these few things, then there will be a proverbial pot of gold, at the end of the year filled with overflowing coins of new leads and customers. One thing that is clear is the dynamics of markets, customers, and sellers continue to unfold in new ways.  by Anton Scherbik. If it were only that simple…. What Should Guide Marketing? Choosing Wisely.

Marketing: New architects of the customer experience?

grow - Practical Marketing Solutions

There seems to be a theme emerging on {grow} over the last few months and it is this: How can be effective marketers and have any influence over what has become a very strange and complex The customer journey (my friend Krista LaRiviere of gShift called this the “ dark funnel “). The customer journey is more tangled than the power cords in my computer bag. Now what?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Marketers Are Struggling to Keep Up Customer Expectations: Here's Proof

Customer Experience Matrix

How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. Let's start with a truth universally acknowledged – that customers have rising expectations for personalized treatment. So, yes, customer expectations are rising and failing to meet them has a price.