| | | eMarketing Strategist | |  Customer | 19 articles |
| Page 1 of 1 | Previous | Next | EMARKETING STRATEGIST JANUARY 7, 2011 Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing? Passive marketing consists of building infrastructure and waiting for customers to find you. Online, passive marketing consists of putting this stuff out there, getting it to rank well (search engine optimization) and then waiting for customers to find you. It’s about connecting with referral sources and potential customers. Use that content to engage referral sources and customers in a conversation. Sure, a customer MIGHT search Google for “management consultant,&# land on your site and then pick up the phone. One is not better than the other. You do! | EMARKETING STRATEGIST OCTOBER 30, 2011 How to Write Meta Tags I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers. Just because you think you know what key phrases your customers use to find you doesn’t mean you do. If search engines were your customer, you would just jam your key phrases in wherever you could fit them. Relevance – Since the purpose of all this work is to get customers, it’s more important that your web pages rank for key phrases that actually describe what you are selling. Some Things You Need to Know Before You Start Writing. | | | | | |
| EMARKETING STRATEGIST OCTOBER 30, 2011 How to Write Meta Tags I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers. Just because you think you know what key phrases your customers use to find you doesn’t mean you do. If search engines were your customer, you would just jam your key phrases in wherever you could fit them. Relevance – Since the purpose of all this work is to get customers, it’s more important that your web pages rank for key phrases that actually describe what you are selling. Some Things You Need to Know Before You Start Writing. | EMARKETING STRATEGIST SEPTEMBER 7, 2010 How to Alienate Potential Customers on Facebook: A Cautionary Tale Problem #2: How NOT to Handle Customer Inquiries. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. Now their updates show up on my Facebook home page. Keep in mind, I rarely enter contests. Wrong. | EMARKETING STRATEGIST AUGUST 3, 2010 FAQ: What’s the Difference Between a Home Page and a Landing Page? When running an Adwords campaign, it is highly recommended that you point searchers to custom landing pages instead of your home page. A home page is the page people land on when they go to your main URL such as www.yourdomain.com. landing page is the page people land on when they click on the link in an online advertisement and the URL is something like www.yourdomain.com/landingpage1.html. While your home page is the same regardless of how people find it, you can have multiple landing pages crafted for specific purposes or target markets. | | | | | | | | |
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EMARKETING STRATEGIST | FRIDAY, JANUARY 7, 2011  Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
Passive marketing consists of building infrastructure and waiting for customers to find you. Online, passive marketing consists of putting this stuff out there, getting it to rank well (search engine optimization) and then waiting for customers to find you. It’s about connecting with referral sources and potential customers. Use that content to engage referral sources and customers in a conversation. Sure, a customer MIGHT search Google for “management consultant,&# land on your site and then pick up the phone. One is not better than the other. You do! MORE >> -
EMARKETING STRATEGIST | WEDNESDAY, DECEMBER 1, 2010 The Power of Negative Attention
Citibank’s customer service response is “It’s not our problem.”. So why would anyone not only rip off customers, but threaten them when they complain? This cretin has figured out that customer’s complaints on sites like www.getsatisfaction.com and www.yelp.com don’t hurt his rankings, they help! So when burned customers complain on review sites, Google just knows there’s a link to this website. The vast majority of online business owners are honest people who want happy customers. I’ve been writing a lot of “cautionary tale” blog posts recently. link]. MORE >> -
EMARKETING STRATEGIST | TUESDAY, AUGUST 3, 2010  FAQ: What’s the Difference Between a Home Page and a Landing Page?
When running an Adwords campaign, it is highly recommended that you point searchers to custom landing pages instead of your home page. A home page is the page people land on when they go to your main URL such as www.yourdomain.com. landing page is the page people land on when they click on the link in an online advertisement and the URL is something like www.yourdomain.com/landingpage1.html. While your home page is the same regardless of how people find it, you can have multiple landing pages crafted for specific purposes or target markets. MORE >> -
EMARKETING STRATEGIST | WEDNESDAY, DECEMBER 1, 2010  The Power of Negative Attention
Citibank’s customer service response is “It’s not our problem.”. So why would anyone not only rip off customers, but threaten them when they complain? This cretin has figured out that customer’s complaints on sites like www.getsatisfaction.com and www.yelp.com don’t hurt his rankings, they help! So when burned customers complain on review sites, Google just knows there’s a link to this website. The vast majority of online business owners are honest people who want happy customers. I’ve been writing a lot of “cautionary tale” blog posts recently. link]. MORE >> -
EMARKETING STRATEGIST | WEDNESDAY, DECEMBER 1, 2010  The Power of Negative Attention
Citibank’s customer service response is “It’s not our problem.”. So why would anyone not only rip off customers, but threaten them when they complain? This cretin has figured out that customer’s complaints on sites like www.getsatisfaction.com and www.yelp.com don’t hurt his rankings, they help! So when burned customers complain on review sites, Google just knows there’s a link to this website. The vast majority of online business owners are honest people who want happy customers. I’ve been writing a lot of “cautionary tale” blog posts recently. link]. MORE >>
- Are you Protecting Your Most Important Online Asset? EMARKETING STRATEGIST | THURSDAY, MARCH 17, 2011
- Are you Protecting Your Most Important Online Asset? EMARKETING STRATEGIST | THURSDAY, MARCH 17, 2011
- Are you Protecting Your Most Important Online Asset? EMARKETING STRATEGIST | THURSDAY, MARCH 17, 2011
- HARO Part II: 5 Not So Well Known Uses for HARO EMARKETING STRATEGIST | MONDAY, JULY 19, 2010
- How to Alienate Potential Customers on Facebook: A Cautionary Tale EMARKETING STRATEGIST | TUESDAY, SEPTEMBER 7, 2010
- Should I Have a Blog? EMARKETING STRATEGIST | THURSDAY, APRIL 23, 2009
- My Two Cents: Even if you think a client is pissed, COMMUNICATE! EMARKETING STRATEGIST | SUNDAY, MARCH 14, 2010
- How to Find Your Customers Online: A Case Study EMARKETING STRATEGIST | SATURDAY, MARCH 20, 2010
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