eMarketing Strategist

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Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

To customers it looked like the same site and they had no idea my client no longer owned it. Customers would enter their credit card information and next thing they know their identity has been stolen. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Here’s a local news story about what happened. Nothing.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

To customers it looked like the same site and they had no idea my client no longer owned it. Customers would enter their credit card information and next thing they know their identity has been stolen. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Here’s a local news story about what happened. Nothing.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Passive marketing consists of building infrastructure and waiting for customers to find you. Online, passive marketing consists of putting this stuff out there, getting it to rank well (search engine optimization) and then waiting for customers to find you. It’s about connecting with referral sources and potential customers. There’s passive marketing and active marketing.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Passive marketing consists of building infrastructure and waiting for customers to find you. Online, passive marketing consists of putting this stuff out there, getting it to rank well (search engine optimization) and then waiting for customers to find you. It’s about connecting with referral sources and potential customers. There’s passive marketing and active marketing.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

The Power of Negative Attention

eMarketing Strategist

Citibank’s customer service response is “It’s not our problem.”. So why would anyone not only rip off customers, but threaten them when they complain? This cretin has figured out that customer’s complaints on sites like www.getsatisfaction.com and www.yelp.com don’t hurt his rankings, they help! I’ve been writing a lot of “cautionary tale” blog posts recently. That’s right.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Passive marketing consists of building infrastructure and waiting for customers to find you. Online, passive marketing consists of putting this stuff out there, getting it to rank well (search engine optimization) and then waiting for customers to find you. It’s about connecting with referral sources and potential customers. Use that content to engage referral sources and customers in a conversation. Sure, a customer MIGHT search Google for “management consultant,&# land on your site and then pick up the phone. One is not better than the other. You do!

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

To customers it looked like the same site and they had no idea my client no longer owned it. Customers would enter their credit card information and next thing they know their identity has been stolen. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Here’s a local news story about what happened. Nothing.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

To customers it looked like the same site and they had no idea my client no longer owned it. Customers would enter their credit card information and next thing they know their identity has been stolen. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Here’s a local news story about what happened. Nothing.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

FAQ: What’s the Difference Between a Home Page and a Landing Page?

eMarketing Strategist

When running an Adwords campaign, it is highly recommended that you point searchers to custom landing pages instead of your home page. A home page is the page people land on when they go to your main URL such as www.yourdomain.com. landing page is the page people land on when they click on the link in an online advertisement and the URL is something like www.yourdomain.com/landingpage1.html.

URL 2

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Problem #2: How NOT to Handle Customer Inquiries. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. Now their updates show up on my Facebook home page. Keep in mind, I rarely enter contests. Wrong.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Problem #2: How NOT to Handle Customer Inquiries. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. Now their updates show up on my Facebook home page. Keep in mind, I rarely enter contests. Wrong.

How to Write Meta Tags

eMarketing Strategist

If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. Just because you think you know what key phrases your customers use to find you doesn’t mean you do. If search engines were your customer, you would just jam your key phrases in wherever you could fit them. Some Things You Need to Know Before You Start Writing. First things first. Don’t guess.

How to Write Meta Tags

eMarketing Strategist

If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. Just because you think you know what key phrases your customers use to find you doesn’t mean you do. If search engines were your customer, you would just jam your key phrases in wherever you could fit them. Some Things You Need to Know Before You Start Writing. First things first. Don’t guess.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

How to Find Your Customers Online: A Case Study

eMarketing Strategist

The hard part is finding blogs your customers actually read.  The hardest part of building an online audience is getting in front of new people. Tapping the existing audiences of websites, bloggers and experts is probably the easiest way to get in front of new people. That’s why I’m constantly telling prospects and clients “You need to figure out where your target markets hang out online and be there.”  People quickly see the wisdom of this approach. What Should You Look For? Here’s what I gathered and why it’s helpful. keep them in a Word doc for future use.  hipasiwannabe.com.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

To customers it looked like the same site and they had no idea my client no longer owned it. Customers would enter their credit card information and next thing they know their identity has been stolen. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Now imagine one day you come into the office, fire up your computer, go to your website and see this: It happened to a husband and wife real estate team near where I live in Portland, Oregon. Here’s a local news story about what happened. Nothing.

The Power of Negative Attention

eMarketing Strategist

Citibank’s customer service response is “It’s not our problem.”. So why would anyone not only rip off customers, but threaten them when they complain? This cretin has figured out that customer’s complaints on sites like www.getsatisfaction.com and www.yelp.com don’t hurt his rankings, they help! So when burned customers complain on review sites, Google just knows there’s a link to this website. The vast majority of online business owners are honest people who want happy customers. I’ve been writing a lot of “cautionary tale” blog posts recently. link].

FAQ: What’s the Difference Between a Home Page and a Landing Page?

eMarketing Strategist

When running an Adwords campaign, it is highly recommended that you point searchers to custom landing pages instead of your home page. A home page is the page people land on when they go to your main URL such as www.yourdomain.com. landing page is the page people land on when they click on the link in an online advertisement and the URL is something like www.yourdomain.com/landingpage1.html. While your home page is the same regardless of how people find it, you can have multiple landing pages crafted for specific purposes or target markets.

URL 2

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

HARO Part II: 5 Not So Well Known Uses for HARO

eMarketing Strategist

marketing strategy  I often recommend to folks is to figure out what experts your customers are paying attention to, read their blog and comment on them. You’ve probably read an article in a magazine or seen a news segment on TV that featured a company similar to yours and wondered “How’d they get that spot?&#   They got that spot because they came to the attention of the right journalist. It used to be that if you wanted to get featured in a national magazine or on TV, you had to spend several thousands of dollars on a public relations firm. You bet I will! link].

My Two Cents: Even if you think a client is pissed, COMMUNICATE!

eMarketing Strategist

Chances are your customer isn’t as mad as you imagine. Granted “my dog ate my homework” only works once and if you’re a terminal excuse maker you will fail at being a business owner but if I’ve learned anything from working with clients virtually, email updates go a LONG way to making customers happy; especially when projects take longer than you think. At the end of November, I hired my lil-bro to burn all my CD’s to a hard drive. He’s really good at this kind of stuff and needed the bucks so it seemed like a good idea. Yay Mom.

Should I Have a Blog?

eMarketing Strategist

To get it to look like the other pages on your site, you need to have someone create a custom template. I’ve spent as much time talking clients out of starting a blog as I’ve spent talking them into a blog. If you hate to write (or can’t pay someone else to do it), can’t find the time to write, or don’t think you have anything to say, save yourself the heartache and don’t start a blog. If you want to get clients from the internet and are willing to write (or pay someone to do it), blogging is a great way to get people into your sales funnel. Hosting Your Own. Benefits. It’s free.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts.   The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today. Customer Segmentation. Confusion by Adam Gale. Professions. Roles. Firmographics.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Connecting the customer experience

Conversionation

Enabling great customer experiences and optimizing processes and interactions across all touchpoints in a consistent and human, customer-centric way leads to marketing and business success. The customer experience is the sum of all contact moments (touches) the connected customer […]. Integrated marketing customer experience single customer view

4 Myths Preventing True B2B Customer Understanding

Tony Zambito

There is a big problem when it comes to B2B customer research.  According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers.  Thus, inundating customers with non-relevant content.

Singing the Customer Data Platform Blues: Who's to Blame for Disjointed Customer Data?

Customer Experience Matrix

Many surveys present a familiar tune: most marketers want unified customer data but few have it. Better tools, like Customer Data Platforms, can help by reducing the expertise needed. So while marketers aren't parading towards a complete customer view with a triumphal Sousa march, there’s no need for a funeral dirge quite yet. So far so good. That’s something I didn’t expect.

7 Elements Of Customer Understanding The C-Suite Must Master

Tony Zambito

Changes in customer and buying behaviors continue to rock the very foundations of many industries. According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. What remains cloudy for CEOs and their C-Suites is what comprises deep customer understanding. by Yarden Gilboa.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Customer Experience Simplified

It's All About Revenue

However, as much as we overcomplicate things, there is no overstating the importance of providing the best customer experience possible each time, every time and across all channels. According to Gartner, 89% of all businesses will compete on customer experience this year. Another 89% believe customer experience will be their main differentiator by 2017. Customer Experience

Informed Customer Understanding Should Guide Marketing

Tony Zambito

While others portray that if you just do these few things, then there will be a proverbial pot of gold, at the end of the year filled with overflowing coins of new leads and customers. One thing that is clear is the dynamics of markets, customers, and sellers continue to unfold in new ways.  by Anton Scherbik. If it were only that simple…. What Should Guide Marketing? Choosing Wisely.

97 Customer Experience Stats Marketers Need to Know

Type A Communications

December 1, 2016 by Carla Johnson By 2020, customer experience will overtake price and product and the key differentiator between brands. Customer Experience B2B Carla Johnson Customer Service Digital Customer Experience Mobile Customer Experience Type A CommunicationsAre you prepared? While most business leaders admit the. read more.

How To Lead With Customer-Focused Content

Tony Zambito

The bar has now been raised for marketers to make it through the eye of the needle of customer attention.  The novelty of content has worn off its shiny coat for many customers and potential buyers.  Out Of Alignment With Business And Customer Goals. Compounding this issue, is the overriding benefit of content as seen by customers and potential buyers.  Related articles.

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Customer experience has been and will continue to be one of the major influences on how buyers make choices.  Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.  State Of B2B Customer Experience Is Unhealthy. by Creative Stall.

Marketers Are Struggling to Keep Up Customer Expectations: Here's Proof

Customer Experience Matrix

How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. Let's start with a truth universally acknowledged – that customers have rising expectations for personalized treatment. So, yes, customer expectations are rising and failing to meet them has a price.

Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive b2b

Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. However, fear of failure still prevents many brands from investing in customer advocacy—especially if more traditional.

Psychology and marketing: respecting and failing the customer

Conversionation

As organizations focus more on customer service, the customer experience and, well, anything that’s customer-related, there’s also an increasing attention for the psychological dimension of business (workers) and customers.

Pega Customer Decision Hub Offers High-End Customer Journey Orchestration

Customer Experience Matrix

The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. Pega positions Customer Decision Hub as part of its core platform, which supports applications for marketing, sales automation, customer service, and operations. It’s another way of bringing context to bear and thus of ensuring each decision is appropriate to the customer’s current journey stage.