must admit, I have jumped on this bandwagon and I’m happy to say that after looking at several tools (including Pinterest, Pearltrees and a couple others) I settled on a pretty cool one that not only makes it easy for me to collect and lay out the content I discover, but it also gives me some pretty powerful customization tools to create a branded experience for my visitors. Today, I’d like to talk a bit about content creation’s cousin, curation. Content curation has become, arguably, one of the most popular activities on the social web. Scoop.it Results? MORE >>

There are certainly many other qualities that can be used to get to know your prospects and customers. Developing a personal relationship with your potential customers by providing them relevant advice and targeted offers will really warm them up to you. When I think about the steps I take to triage my email inbox, it usually goes something like this: I quickly use the SPAM button to get rid of obvious garbage, like when I see “Via8ra” or “Nice to meet you I’m Greta.”. have a folder to which I automatically divert all the commercial mailings I’ve asked for. Hurry up MORE >>

This evolution of how consumers view and respond to marketing messages have provided us with a variety of ways to track and analyze the effectiveness of the messages to which customers are responding. The task of moving a potential client through the sales funnel requires the marketer to consider many important factors when planning campaigns: Customer Interest : The sale of a service or complex product results from a business need that originates with the client. Customer path analysis : What are the most common routes customers are taking down the sales funnel? MORE >>

According to the etailing group, 85 percent of merchants say mobile commerce is a focus in 2012 [1] , and other studies show that brands that have a mobile app are more favorably viewed by customers than those that do not [2]. Developing a mobile strategy for your business or enterprise is no longer a nice-to have or luxury item. If you’re serious about staying competitive, having a significant presence in the mobile space is mandatory. 1] Source: the etailing group, 2012. 2] Source: Luxury Institute, 2012. MORE >>

Save steps by allowing the app to interface directly with the users’ calendar or contacts apps, adding appointments, reminders and customer information to their phone or tablet as appropriate. Make your app fun – give it some “wow” factor: Of course your purpose is to transact business with your custom mobile app, but that doesn’t mean you have to be stodgy. In earlier blogs I’ve discussed some ways to identify the best opportunities for companies to increase profits with mobile apps. MORE >>