Digital Body Language

Trending Sources

Evaluating Marketing Automation - 10 Questions To Ask

Digital Body Language

Do we have an understanding of how to balance the customer experience between asking for too much, and too little data? 7) Do we understand how to maximize email deliverability? The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. Area code?

Marketing Dashboard: Passive Discovery

Digital Body Language

Other sources of traffic, such as from a customer community, or online help portal should also be excluded, as these are individuals who are already aware of who you are and what your solutions are. We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performance management process.

5 Things You Shouldn’t Expect from Marketing Automation

Digital Body Language

Marketing automation is becoming a vital tool in today’s B2B space, as more marketers need to gain a better understanding of their customers’ buying cycles and increase their ROI from every campaign. One of the best ways to get inside a buyer’s head is to develop a profile of your ideal customer that includes his/her demographic, firmographic and psychographic details.

Four Interesting Trends from Dreamforce

Digital Body Language

By leveraging attendance data as a key part of a buyer’s digital body language, marketers and sales people are much better armed. 3) Integration Must Be Seamless: Salesforce.com has long focused on the need to seamlessly tie together all interactions with customers, and this viewpoint is spreading throughout the entire buying process. 2011 will be an exciting year indeed.

Content Methodology: A Best Practices Report

for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.

Winners of the 2009 Markie Awards

Digital Body Language

It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.

API 11

Brand Choice: “vision of perfection” or “perfect visibility”

Digital Body Language

However, we will not waste anyone’s efforts in denying those mistakes, we will put all our effort into fixing them. - No Stalling: We recognize that you rely on our products or services, are happy to shine a light on anything that you, the customer, believe needs to be improved and fixed. A "Goof-up" can be a great social media marketing opportunity. What is the Goal of Transparency?

Social media analysis moves mainstream

Digital Body Language

Last week, Webtrends announced that they had extended their customer intelligence capabilities into Facebook. In this new integration, there are two things happening that are worth commenting on. In exploring the Webtrends solution, you can see this evolution taking place. Facebook, as with almost all social media efforts, has a “flywheel” dynamic to it. What do you think?

Evaluating Marketing Automation/CRM Integration

Digital Body Language

The second dimension is whether your business processes for the integration are standard, or customized. Standard or Custom Business Process When examining the business processes for the integration, many businesses will discover that they have unique requirements that are outside of the standard and typical business flows. The way to think about this is a 2X2 matrix.

Evangelizing a Content Marketing Program

percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.

How a 99¢ iTunes Download Can Change the B2B Software Industry

Digital Body Language

You’d normally have to spend lots of time and resources to build trust with customers so they would feel comfortable giving you their credit card numbers. iTunes customers aren’t required to give out their credit card numbers with every purchase. Apple will run performance tests to ensure their customers receive software that does what it promises across a variety of platforms. When they lowered the price to 0,79€ (approximately 99¢), their sales tripled and 50% of their new customers went on to purchase the full version. Why Does the 99¢ Software Trend Exist?

The Foundation for Great Marketing is Great Data

Digital Body Language

Other Systems: Marketing often sources data from CRM systems , data warehouses, or customer data masters. Data is key to all your marketing efforts. Whether it is segmentation, personalization, lead scoring, lead routing, or marketing analysis, if you don’t have clean and consistent data, your efforts will be built on the shakiest of foundations. This is never a good idea.

Mapping the Buying Process - A Framework

Digital Body Language

One of the recurring themes in this discussion has been the concept of thinking in terms of a buying process not a selling process. Many times when I speak about this topic publicly, there is general agreement in the audience, but the question of how to map a buying process often comes up. Every organization, and every industry, deals with a slightly different set of buying challenges.

Interview with The Funnelholic

Digital Body Language

As far as b2b marketing and social media, there is the promotional aspect I mentioned above. I can see marketing automation software watching b2b buyers’ social media behavior and incorporating this into scoring and sending customized, relevant tweets or messages. They are really good for face-to-face contact with current customers and to create business development deals.

Study: How Much of Your Content Marketing Is Effective?

And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.

Driving Value for Sales: The Art in the Science

Digital Body Language

There are many strategies and tactics in demand generation to deliver on that promise, but what I have found in working with customers is that sometimes there is "art in the science" in ensuring sales gets the full value of everything that marketing is doing. With Woods out of office last week, somewhere in the Caribbean, with limited WiFi (editorial) access, I thought this would be the perfect time to write my first post. Let me start by saying I love salespeople. Let's talk about a few principles that will help you drive more value for sales. 1.

Data Quality: Balancing the Customer Experience

Digital Body Language

I was in a conversation recently with Tim Wilson from Gilligan on Data about the balance between the client experience and data quality when it comes to semi-standard data like title or industry. On one side of the spectrum, the best user experience is often free-form text. Forcing a user to select from a defined set of choices often leads to a frustrating experience.

Publishing vs Social Media; a Difference of Filters

Digital Body Language

Many of the discussions of its importance talk about joining the conversation, building a dialog, and engaging customers. Joining the conversation, building a dialog, and engaging customers, are all ways to influence the influencers in our market spaces and have our messages discovered. This, however, meant one important thing; the publisher was taking all the risk.

SaaS, Social Media, and the Economics of Smart Buyers

Digital Body Language

This can wreak havoc on businesses that focus heavily on selling at all costs, as it allows customers to only purchase what is truly going to fit their business, and avoid surprises after the sale. However, customer satisfaction among educated buyers is generally much higher as they avoided these post-sale surprises and bought solutions that were well fit to their needs.

Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

Service Economics in a "Something Failed to Go Right" World

Digital Body Language

Frank Eliason from Comcast, Tony Hsieh from Zappos, and their teams, as well as a number of other great examples are shown as the “new way” of providing customer service. I don’t disagree, but the challenge here is that this must cause a massive shake-up of budgets and the way that organizations are structured if it is to succeed – and that is not a topic that is discussed in any significance.

Marketing Automation for SMB Organizations

Digital Body Language

Heather knows what she's talking about, as she heads up our SMB customer success team. Marketing in a smaller business can be challenging. You wear many hats, from strategist, to copy-writer, to campaign manager. It can often be hard to find the quick wins that will give you more free time in your day while making you a hero with your management team and your sales team.

Sales/Marketing Integration - The Technology Stack

Digital Body Language

Is it presented through a task, through a lead record, or through a more customized way? Integration between Marketing Automation systems and CRM systems allows a very powerful and valuable flow of data, and business alignment, between marketing and sales. It forms the technology and data basis for a new relationship between your marketing team and your sales team.

D&B: Digital Body Language Throughout Customer Lifecycle

Digital Body Language

A lot of our conversation focuses on new customer marketing, but for many or even most businesses, the successful retention of their existing customers is equally critical. I had a good conversation with Jeff Yee at D&B Canada while writing Digital Body Language , and this was his core focus. Enjoy the case study: D&B: Digital Body Language Throughout Customer Lifecycle D&B (Dun & Bradstreet) Canada, given their leadership position in business and credit information, wanted to focus on the end of year renewals for their customer base.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Lead Scoring Best Practices

Digital Body Language

I sat down with various folks on the Eloqua Customer Success team to hear their experiences on what it took to build out a highly successful lead scoring system.

The Buying Process; Auditing your Content Assets

Digital Body Language

On the second axis, list the stages of the buying process for your customers. Shifting your thinking from a selling process to a buying process means understanding how buyers buy and what stages each type of buyer goes through. This audit leads to a content matrix that forms a very useful basis for defining both your nurture marketing approaches and your content development strategy.

Data Analysis in Marketing; What Google and the Flu Can Teach Us

Digital Body Language

If you look at contacts who were scored highly, and who have also been around for a long time, is there a higher number of them who have become customers? I saw an interesting tool the other day from Google, that analyzed raw data on searches related to the flu in order to predict the severity and timing of flu outbreaks. Were the final numbers what you expected? It not, what is missing?

Is Good-Enough-Marketing-Automation Really Good Enough?

Digital Body Language

Today's post is a guest post from Paul Teshima, Eloqua's Senior Vice President of Customer Service. Customers have seen great results with these types of programs as these leads have already raised their hand. This is the first nurturing program every customer should have. 2. I'm thrilled to have Paul post as the insights he brings are without parallel. IBM, I.B.M. IBM Corp.,

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

A Logo is Not a Brand: B2B Marketing and Social Media

Digital Body Language

The entire experience, from market education through purchase to service quality and the customer experience affect our brand. I’ve been part of the Online Marketing Summit (OMS) tour this summer, and it has given me a great chance to interact with a lot of marketers about the challenges they are facing. B2B Marketing has always had an interesting relationship with the concept of “brand”.

Data Management Is as Sexy as a High Quality Mattress

Digital Body Language

added my own thoughts about the teeter-totter of customer data management a month later. All too often, we live with some cognitive dissonance , in that, when we talk about the quality of our customer data, or when we manually inspect a handful of records, we quickly realize that much of the data is old or incomplete. enjoyed this one, and I hope you do too. What's important?

Is Data Quality the "New Black"?

Digital Body Language

We have found that customers that focus on data quality generate 267% more leads that those who don’t. Anytime I talk about data quality with a marketer, I always get the answer “yes that’s really important, but i don’t know where to start as we have so many problems and we don’t have the resources”. Why would that be? All of these things help deliver higher quality leads to your sales team.

Digital Body Language: Our B2B Facebook Marketing Strategy

Digital Body Language

At Eloqua, we are lucky to have some of the most interesting, fun, and social customers around (they are marketers, after all), so when we started talking about what one might do with Facebook from a B2B marketing perspective, an obvious answer came up. If you are a customer, what are your thoughts on our Facebook presence ? Keep it friendly. So, our Facebook plan developed.

B2B 2

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

The SaaS Experience; Application, Knowledge, Best Practices

Digital Body Language

Our customer success team recently released our Customer Central portal , which provides a wealth of material to aid in customer success. The project has been under way for some time, but its release got me thinking about the future of the SaaS application experience. Why bring this up? Currently, these three main areas of experience with an application are separate.