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DIANNA HUFF - B2B MARCOM
MARCH 21, 2011
57 Things You Can Do Right Now to Improve Your Website
If it’s designed in Flash, your customers can’t view it using these devices. Focus your site copy on how you can help your prospects and customers — not on how wonderful you are (no one cares). if you do have one, update it with Testimonials from current happy customers. Ask three customers if they’re willing to be the subject of case studies.
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DIANNA HUFF - B2B MARCOM
SEPTEMBER 11, 2012
Six Questions to Ask Before Buying a WordPress Theme
Rachel and Stephen build custom WP sites and blogs but often get requests from businesses that want to go with pre-built themes in order to save money. DH: So for those businesses who truly are on a budget and can’t go the custom theme route, (such as my son’s fencing club), what advice do you have for buying a theme? How important is a custom theme to your business? Help!”.
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DIANNA HUFF - B2B MARCOM
AUGUST 13, 2010
B2B Content Marketing: Think Like a Reporter
Each week I'll run a custom ad about your company and feature it on my blog. August, 2010. Published by Dianna Huff. Volume 10, Number 8. Welcome! I've been asked to speak about developing content for Search Engine Marketing New England (SEMNE) as well as to develop a course for the Online Marketing Institute on the same topic. Coming up with content ideas is often an insurmountable hurdle for people. When I recommend that companies develop a content strategy, I often hear, "But what do we write about?!". Regards, Dianna Huff. B2B Content Marketing: Think Like a Reporter. Waaaa!".
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DIANNA HUFF - B2B MARCOM
JUNE 30, 2011
Tailor Your Pitches Without The BS: Lessons From SHIFT Communications
Sullivan recommends that you use whatever tools you have to customize each message to each individual blogger. Tweet Bloggers (well-known and not so well-known) are prime influencers in your market. Although a blogger may not use your product or service, he or she may track influential trends, companies and events. Get on a blogger’s radar — and follow a few simple rules — and you can easily build a relationship and garner some favorable press. So how do you win the ear of influential bloggers in your market? What methods have you tried to win the attention of bloggers?
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DIANNA HUFF - B2B MARCOM
MAY 22, 2011
What My Coffee Grinder Taught Me About Social Media Hype
If your customers and prospects use Facebook and you yourself love Facebook, then stick with Facebook. Tweet Two weeks ago my Krups coffee grinder bit the dust. bought it while in college. early 1980s. That means I’ve used it, day in and day out, for approximately 28 years. Once I confirmed that it was truly dead, I immediately made the trek to one of those big box stores to buy a new one, but alas, all they had was a Cuisinart Grind Central(r) Coffee Grinder. Except I’ve never had the occasion to make 18 cups of coffee. 500 million on Facebook! Honest.
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DIANNA HUFF - B2B MARCOM
AUGUST 2, 2010
Your Prospects Don’t Know Who You Are
“Our customers already know who we are.&#. The reasons for the statement vary with the company and the product / service offered: “Our known universe of customers is small. But what “Our customers already know who are we are&# really means is this: “We don’t want to go to the effort and cost of changing our marketing approach.&#. Yes, yes, I know.
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