So, if you care about your budget and your customers read this. And it always killed me to see that businesses and large organizations often spent millions to build heavy websites with the latest state-of-the-art technology while forgetting to take into account what – prospective – customers were looking for and what they wanted to read or find on those websites. But we needed to make a clear statement: ‘ stop making websites no one will ever visit as you don’t give a damn about your potential customers ’. Do you want the ‘C’ of Content to stand for Customer? MORE >>

In a recent study by MarketTools 34% of executives surveyed stated that they were aware of customers using social media to comment on or complain about their company and/or its products. It seems some executives realize that the voice of the customer is channel-agnostic and consumers use [.]. Blog Connected marketing Customer engagement Customer relationships Customer service Research Social media marketing customer experience customer feedback social media sentiment analysis voice of the customerThat’s about one-third of respondents. MORE >>

Blog Connected marketing customer-centricity HubSpot inbound marketing outbound marketingSince several years marketers are debating the evolution of marketing from the inbound marketing versus “outbound&# perspective. Inbound marketing is defined as all forms of (mostly digital) marketing whereby people “find” your company/products/services and that includes tactics and channels such as social media marketing, SEO, SEA, blog marketing and content marketing. Outbound marketing is basically [.]. MORE >>

Persuading Customers When They Ignore Marketing’. Content marketing Conversion Opinion Social media marketing Bryan Eisenberg conversion marketing conversion optimization customer-centricity email marketing influence Jeffrey Eisenberg social media voice of the customerBryan Eisenberg and his brother, Jeffrey, need no introduction. They have written books with titles such as ‘Persuasive Online Copywriting: How to Take Your Words to the Bank’, ‘Call to Action: Secret Formulas to Improve Online Results’ and ‘Waiting For Your Cat to Bark?: In this interview, Bryan shares [.]. MORE >>

Everyone is your customer and it’s crucial to understand what all stakeholders (internal and external) want YOU to know. Access to content, knowledge and information is also a crucial part of the possibility to speed up processes and keep up with rapidly changing customer and market realities. In social business projects, no department is left out when striving to achieve that common goal, which in the end is about optimizing the business and the customer’s experience. Some facts and data. Social business is all about people, integration (the silos, remember?) MORE >>