What is missing from this perspective is the understanding of the weight and magnitude associated with the term “white paper” When a prospective customer sees that you have a white paper on your website, there are certain high expectations they have with that term. This translates into greater leads, and a better opportunity to turn a potential customer into an actual customer. will help you learn how to attract prospects and retain customers by creating white papers that stand out among a crowded field of plain, text-oriented white papers. Stay tuned! MORE >>

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Get Customers. Here's a chance to show that you understand your customer's business. Get Customers. MORE >>

Instead, simple messages and honest striving to make the lives of employees and customers easier, fulfilled, healthier—take your pick—will help achieve their goals and yours quickest. Increasing demand for simple language and rejection of “insider” jargon across industries, especially healthcare and legal, will greatly improve brand experiences and customer loyalty. Ask for and listen to what customers say they need from you. Human emotion drives buying decisions. Brands have a great part with driving these human emotions. Anaezi Modu. Anything. MORE >>

Get Content, Get Customers, Joe Pulizzi & Newt Barrett. In the new world marketing, Russell Sparkman, of Fusionspark Media , urges us to use transmedia storytelling. We asked Russell Sparkman "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Russell Sparkman of Fusionspark Media is a veteran New Media marketing communications producer & consultant, having produced content marketing projects for the web since 1999. Russell Sparkman. Blog FusionSpark Twitter Fusionspark NewMedia2012. Recommended Resources. MORE >>

Get Content Get Customers. Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? We asked Newt Barett "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Newt Barett is the President and Chief Content Officer of Content Marketing Strategies , a Division of Voyager Media. He is also a leading thinker and evangelist for content marketing. Newt Barrett. Blog Contentmarketingtoday Twitter newtbarrett. Both b2c and b2b marketers will follow this path. Over to you. MORE >>