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How to Define Buyer Personas for Inbound Marketing and Selling

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Buyer personas are the model example of an "ideal customer". You might start with profiling your top 5-10 most recent customers. And don’t just interview customers that bought from you. Not only will you continue to develop a better understanding, buy you also get the opportunity to build case studies that map your solutions to your customers goals and challenges.

INFOGRAPHIC: The Cost of Bad Customer Service in the Social Media Era

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Some see customer service strictly as a business expense, but companies that provide great customer service can actually add to their bottom line. From Help Scout, here''s an infographic that looks at how customer service in the social media era can impact on customer loyalty and business growth. View Original Article

Nurturing Leads with a Business Blog

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Blog About Topics Sourced From Your Sales Team Your sales team will have great ideas for content that can specifically help them close those leads as customers. Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. But blogging can also have a significant impact in the closing stage of selling. From Hubspot, here are eleven ways to use your business blog to nurture leads. Weave subtle product mentions into your blog content when appropriate.

Blogging for Business - It's Role In Attracting Target Buyers

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When target customers are ready to buy, do they consider your company? The first step in solving this quandary is to think customer and not your company. Let''s start with several key facts we know about BtoB customers: Customers buy solutions to their problems and challenges and not products and services. Customers today do their pre-buying research on the Web.

Content Methodology: A Best Practices Report

for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.

Does your company's Web presence differentiate your company from the competition?

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Most BtoB companies have a website and have made an effort to attract prospective customers to their site. When a prospective customer finds your company through search engines they generally are evaluating several companies and their solutions. Market leading expertise can best be demonstrated through being articulate on the customer''s problems and offering value added solutions.

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Using Apple's Marketing Techniques

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Apple puts their customers first User experience is Apple's top goal. They go out of their way to curate every aspect of the customer's experience with their products. Give readers/customers more of what sparks their interest. Apple ships 200% of expectations The Apple experience is seamless and delightful from beginning (packaging) to end (customer support).

INFOGRAPHIC: Anatomy of Content Marketing

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Quality content in the form of blogs, social media posts, search-optimised articles and so on is a driving factor in attracting new customers and building brand loyalty. From ContentPlus, here''s an infographic about how successful content marketing can help businesses grow online. -. View Original Article

Content Marketing Checklist

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Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program. Don't Build on Rented Land" Where will your content live and how will the audience get to it? Don't build your business there. Ideally, publish to a domain you own.

Evangelizing a Content Marketing Program

percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.

Content Marketing Lessons

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Every content marketing plan is different and unique, because the mixture of communicating what your business offers, delivering on your customers’ informational needs, and sharing your own corporate story is impossible to duplicate. Don’t feel obligated to be active on every channel that your customer uses. The Content Marketing Institute offers ten content marketing strategy lessons gleaned from the last 15 years. There is no silver bullet." You can play offense or defense." Or, you can choose to ride the waves of others and pick your sweet spot. Large budgets don’t always win.

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INFOGRAPHIC: Customer Relationships and Social Media

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Customers often break up with brands that ignore them. From MarketingProfs and 360connext, here's an infographic about maintaining customer relationships with social media. Although 90% of retailers are active on Twitter, only 29% use it to engage with shoppers. View Original Article

INFOGRAPHIC: Email vs. Facebook vs. App

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What is the best way to engage with your customers? In this infographic from Apptive, they compare email marketing to Facebook pages to native applications. View Original Article

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HubSpot Reveals New Tools to Accelerate Sales

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With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”. An Insiders Look at HubSpot’s New CRM Tools. Recording optional.).

SEO Tips for Small Budgets

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Logos and Content - If you aren't a graphic designer, invest in a customized logo. From SEOBook.com, an excellent step-by-step guide for getting started with search engine optimization while keeping initial costs down. Find a Product - For most, this will be your company or your area of expertise. Keyword Tools - Google has a host of free keyword tools. Domain Registration and Web Hosting - Many choices here, but you should be able to get both for an annual cost of around $80. Link Tracking - $20/month is reasonable. Analytics Tools - Google Analytics is free. View Original Article

Study: How Much of Your Content Marketing Is Effective?

And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.

How to Set SMART Marketing Goals

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For marketers, it might be useful to categorize your goals in either (Visits, Leads or Customers). The example below shows the key metrics from over 7000 HubSpot customers, including visits, leads and customers of your business and that of the median and top 50% of all HubSpot customers. Goals are powerful. Make sure goals are attainable.

VIDEO: Social Media's Multiplier Effect

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From Entrepreneur.com, here's a video with entrepreneur and author Gary Vaynerchuk in which he explains how customers broadcasting their experiences on social media can amplify the impact of your company's interactions. View Original Article

Content Marketing Misconceptions

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Content Marketing Is Digital" Non-digital content marketing strategies include: conferences, lectures, seminars, workshops, articles in industry magazines, industry reports and customer newspapers. Find interesting periphery topics, or topics your customers are passionate about, and create content around them. Jeff Bullas says that the concept of content marketing is still evolving. While marketers try to perfect concept, there are some false ideas about content marketing that can stand in the way of success. Here are twelve of those misconceptions. View Original Article

SLIDESHOW: 10 Remarkable Marketing Campaigns

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Truly remarkable marketing campaigns can lead to decreased sales and marketing spend, an almost unfair competitive advantage, and even category domination and greater customer lifetime value. To demonstate what makes for a remarkable marketing campaign, Hubspot has compiled a list of the ten most remarkable marketing campaigns ever. Here's a slideshow to use as an inspiration. View Original Article

Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

INFOGRAPHIC: Consumer Trends for 2013

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Brands demand that their customers also contribute to sustainability and socially-responsibility. From TrendWatching.com, here's an infographic of ten consumer trends that will effect marketing in the next year. Consumers will participate in the funding and (pre-)launch of new products and brands. Emerging brands from all over will cater to emerging middle classes from all over. Consumers will look to their mobile devices to maximize absolutely every moment. Products that give back. Digital technologies are the new medicines. Resurgence in domestic manufacturing. View Original Article

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First Inbound Marketing.Now Inbound Selling?

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Unless you are a HubSpot lead or customer, in which case you are plenty familiar. Things are changing so rapidly in the marketing space that you may not have even heard the term "inbound marketing" yet. But now there is a new concept called Inbound Selling starting to emerge. Inbound Selling is utlizing strategies and tools to more effectively target your buyers, personalize your messages and content and sell in better alignment with the way modern buyers want to buy. In fact HubSpot has recently launch their new Inbound Sales Blog to cover the topic.

VIDEO: Winning Customers on Social Media

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From Entrepreneur.com, here's a video in which Frank Rimalovski of NYU Innovation Venture Fund talks about creative ways that startups can use social media to reach customers. View Original Article

INFOGRAPHIC: Engagement Marketing

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Engagement marketing refers to the marketing strategy of directly involving the customers in a relationship with the brand. For small and medium businesses, engagement marketing is especially important, as so much of their business comes from repeat customers and word-of-mouth referrals. From Constant Contact, here's an infographic that explains why engagement marketing is important, and how social media tools can make it easier. View Original Article

Content Marketing 2016: Staffing, Measurement, and Effectiveness

platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

SLIDESHOW: Awesome Marketing Quotes

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Make the customer the hero of your story." - Ann Handley, Chief Content Officer, Marketing Profs. Hubspot has a presentation in which they''ve compliled 101 of their favorite quotes about the inbound marketing industry. Here are their 5 favorites: "Success is making those who believed in you look brilliant." - Dharmesh Shah, CTO & Co-founder, HubSpot. Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process." - Nancy Duarte, President & CEO, Duarte Design.

The Seven Deadly Sins of Social Media Strategy

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Social marketing requires a company to shift from broadcasting an anonymous, singular brand voice to engaging directly with customers as individuals. Focus on where customers spend their time. Identify and engage with customers that are talking about the brand. Make sure your fans/customers are using the new site/channel before expending effort there. Establishing a social media presence for a brand can be difficult. Brands must understand what makes them unique and use social media to demonstrate that differentiation. Be prepared to keep your audience's attention.

Why to Use Video in 2013

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Online marketers will find that videos are more appealing to their mobile customers. User-generated Videos Are Put to Use Videos created by customers can be more powerful than videos created by a business. Shoppers, online users, news consumers, and nearly all others on the Web have a hearty appetite for video. In addition, marketers are realizing that video is more versatile than many initially imagined. From MarketingProfs, here are seven ways that video will make e-commerce inroads. Video Shakes Up SEO Google likely shows a preference for product videos in its search rankings.

INFOGRAPHIC: Omnichannel Customer Loyalty

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Omnichannel loyalty (OCL) is an enterprise-level initiative to drive, track, measure, and reward incremental behavior throughout the enterprise and customer experience. From MarketingProfs and Kobie Marketing, here''s an infographic that covers missed opportunities, the "always addressable consumer," the importance of delivering lifetime value, and the role of social media in OCL. View Original Article

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Creating Relevant Content

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Know your customers’ day-to-day concerns and how they fit your marketing sweet spot." Mine your customer base." Invite your customers to share their stories about how your product or service helped solve a problem. Even a short customer story can build trust. Traditional advertising methods no longer help leads move forward in the sales cycle. Strong, meaningful content that speaks directly to prospects’ needs and has strong calls-to-action is essential for lead nurturing, according to Andrea Johnson on the MarketingSherpa Blog. All involve listening. Interviews.

How to Define Your Funnel Stages & MQLs

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Customers. Leads that meet his criteria will closely match the profile of your ideal customer. The last stage is to arrive at a definite description of MQLs that fits your company’s needs by considering the following: The behavioral history of recent customers such as the average number of actions they take before becoming a customer. How to Define Your Funnel Stages.

INFOGRAPHIC: Increasing Sales Through Analytics and New Technologies

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From Truaxis, here's an infographic with 10 suggestions to increase sales in 2012 by giving customers exactly what they need, when they need it. Build Relationships with Customers. Use Analytics and Metrics. ROI for Targeted Advertising. Loyalty Programs. Segmentation. Invest in Mobile Tactics. Localization. Socialize Your Site. Manage Your Reputation. Gamification. View Original Article

How to Set Up a Google + Business Page

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Customize your business page – Once the basics are out of the way, you can customize your business page by adding a tagline and uploading a profile photo, such as your company logo. Ask customers and partners as well. Out of all the available social networks, Google+ used to be perceived as a lesser option for most. This, however, is simply not true. Want more tips?

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

How to Incorporate a Google +1 Button on Your Website

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You’ll then be given the option to customize your Google +1 button. If you’re not using Google + for business yet, you should be. Google + has millions of users, making it the perfect platform to increase brand awareness and loyalty. One of the features that you should use if you use Google + for business is the Google +1 button. What is the Google +1 button? This has a number of benefits.

INFOGRAPHIC: Using Social Media for Customer Service

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Forty seven percent of social media users "actively seek" customer service through social media. As a result, 80% of companies have plans to use social media for customer service. From ClickSoftware, here's an infographic that shows the growing importance of social media in customer service. View Original Article

INFOGRAPHIC: Performing a Social Audit

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A social media audit is a survey of the social landscape to find your customers, industry thought leaders and competitors on social spaces. Analyzing that survey allows marketers to understand what does and doesn't work. From Awareness, here's an infographic that shows how to do a social audit. View Original Article

INFOGRAPHIC: Business Activity On Social Media

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From Invesp, here''s an infographic that looks at how businesses use popular social media platforms, how much time they spend on these platforms, and how the connect with their customers. View Original Article

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.