27% Relied more on live customer feedback & recommendations. Long-time readers and colleagues well understand that when data is published which vindicates what I've long been saying, blogging, writing, WOMming, tweeting, nudging and all-out urging of B2B marketers. tend to get a little bold in my advice. Let's call it 'tough love' Because I love B2Bs, and I've no hesitation in getting tough about the changes needed from them to better serve their business audiences, and their bottom lines. Why so delighted am I? What do these changes signal for B2Bs? MORE >>

It's a fact: In just a handful of years, these modern-day technologies have achieved mainstream status and provide businesses with groundbreaking ways to innovate their marketing, engage new customers and better compete across a now-global landscape. I'm tremendously excited (and honored!) to announce that I'll be joining the faculty at The Rutgers University Center for Management Development as an Adjunct Professor for their Mini-MBA program on Social Media. It's a part-time teaching schedule so it works perfectly for my full-time consultancy. R.S.V.P. MORE >>

Yet amid the low level of mobile chatter, B2Bs are missing out on super-sized opportunities for integrating a valuable new brand touch point for their customers while establishing a dynamic new communications channel with their professional audiences. For B2Bs, however, building relationships and maintaining customer relationships (i.e., customer relationship management) has always been the key to their success. In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper. Forecasts call for 5.8 MORE >>

By the end of this online course, you'll have mastered what you need to bridge your company and your customers using creative, engaging content that works.  I'm so pleased to announce that I'll be a part of MarketingProfs University's " Content Marketing Crash Course " taking place over 2 weeks in December with 17 courses that you can attend live, or on-demand. All told, it's a terrific way to end the year and get your marketing ready for an even better one. Here's an overview of the Content Marketing Crash Course : Your brand is a publisher now. MORE >>

I am both thrilled and humbled that MobiThinking has featured me in their just-released  "Insider's Guide To Engaging Business Customers by Mobile. 1: B2B mobile marketing: The insider’s guide to engaging business customers by mobile. Not only has MobiThinking been one of my core reads in the mobile marketing space, it has been a compelling, up-to-date source in providing global mobile statistics — and marketers, in such a fast-moving and explosive space as mobile, I assure you this is no easy task!  Access the B2B mobile marketing piece here. MORE >>