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How to simultaneously attract new prospects and retain loyal customers

Biznology

One of the challenges business owners face is attracting new customers while trying to retain current customers. B2B companies tend to focus more resources on attracting new customers than retaining current customers. What does your B2B marketing program have to do with your customer retention strategy? Understand what really matters to your customer.

11 inspiring case studies of digital transformation

Biznology

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. Need some examples?

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. We have our finger on the pulse of our customers like never before—and yet, many of us wonder, “Am I connecting with my customers enough?”.

What am I supposed to do with all this data?

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Pick two to three key insights from each data source that help you answer important business questions. A few examples: Buyer profiles—What keeps my customers up at night? Search data (paid and organic)—What key topics are my customers already looking for? CRM – What do our existing customers want the most? Are you a marketer? Yeah—me too. Tough to do! Analyst reports.

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Increasing customer engagement with videos just got easier

Biznology

Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved. It provides a better customer experience. FAQs can increase customer engagement with videos. The post Increasing customer engagement with videos just got easier appeared first on Biznology. This is unbelievably easy to do.

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The state of B2B marketing in Asia—moving toward digital

Biznology

Current Asia starts by mapping our clients’ customer journeys, and clearly defining their target customer personas. We then select the right marketing technologies and assemble them into a marketing tech stack that provides a single data view of the customer throughout the cycle, and that automates the lead nurturing and scoring process. That puts pressure on margins.

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The simple truth about what’s driving digital next year

Biznology

uncertain, we can absolutely take a look at where we are right now, what seems to be happening, and look at the trends that are driving not only marketing forward but also our customers’ overall experiences. Seamless customer interactions. More importantly, it’s increasingly likely that your customers will expect content to work the same way everywhere else. hard and b.)

How storytelling can shape the corporate brand and culture

Biznology

Simply using words and sharing data with customers and employees can be too cerebral and esoteric, but using storytelling to communicate “who we are,” “what we have learned,” and “why we are changing” will be far more captivating and motivating. Call this extreme clutter and volatility. Storytelling is ageless and remains the most powerful form of persuasion. including daydreams).

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Design thinking

Biznology

The most secure source of new ideas that have true competitive advantage, and hence, higher margins, is customers’ unarticulated needs,” says Jeanne Liedtka. Customer intimacy—a deep knowledge of customers and their problems—helps to uncover those needs.” Design thinkers rely on customer insights gained from real-world experiments, not just historical data or market research.

10 Marketing trends to watch for 2017

Biznology

You, as a marketer, have unique insight to so much of your customers’ lives and activities thanks to mobile data and permissioned data. You know that your target audience’s’ needs change throughout the day and thanks to all that mobile data, you can customize your marketing to target your audience where they are and accordingly for what they are doing. Mobile, mobile, mobile.

6 important data points to record on your customers

Biznology

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. Regardless of whether your business is online, brick-and-mortar, or a hybrid of the two, you should be maintaining a database of your customers contact information. Gender.

Why account-based marketing is a game changer for Japan

Biznology

So we have a chance to introduce ABM techniques and concepts correctly the first time. I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. 2. posed six questions to Mr. Niwayama. 1. In the US, there’s a lot of confusion about ABM.

Gaining an edge over competitors with a knowledge base

Biznology

A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. You simply pick a domain name that you want your customers to be able to reach with your knowledge base pages. Let’s take a look at some knowledge base basics and how it can help you stay ahead of the competition.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

Viveka von Rosen , author of LinkedIn Marketing in an Hour a Day (and one of the most well-known LinkedIn marketing consultants) talks about how to customize your invitations on LinkedIn. You see, the company was only basing their content on what customers were saying what their needs were. And, if they did this study with other industries, I’m sure they’d find very similar results.

7 key roles in digital marketing

Biznology

Using keyword research, SEOs look for opportunities to connect with their target customers. I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. In the lively discussion that followed, the best question was about talent. Content strategist.

The more the messier for content marketing SEO success

Biznology

Your flaws will become your own personal style and you will actually begin to attract people who are outside of Phi Beta Kappa and the  National Honor Society — were they ever your perfect customers in the first place? You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Please. And though only.4%

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10 Reasons why branding is even more important for start-ups

Biznology

And most certainly don’t realize the full potential for applying relevant branding principles to improve their marketing and communication practices, especially when faced with new competition, changing customer preferences or other market-based trends. What Can Branding Do to Motivate Customers? Marketing is all about ultimately influencing the behavior of customers.

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B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

50 Facts about online consumer behavior not to ignore

Biznology

81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. ( 60-70% is probability of selling to an existing customer. 89% of consumers have stopped doing business with a company after experiencing poor customer service. RightNow Customer Experience Impact Report ). FINDING YOUR AUDIENCE. Conductor ).

Interactive video for sales just got a big boost from Apple

Biznology

Your customers are used to clicking their phones—give them a chance to learn more about your solutions. In a wide-ranging report, The Future of Video , Feng Li  of London’s Cass Business School  writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” It’s more like an app. And it could be a game-changer for marketing videos.

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Outside-in marketing: a pragmatic approach to content marketing

Biznology

Marketers need to integrate search query, social listening, persona, web analytics, and even CRM data into one model of customer behavior that informs content.  . This 30-minute recorded webinar helps participants understand customer behavior in terms of common journeys they take and content they consume along the way. Content Marketing is rapidly growing, but is often done poorly.

Socialize your videos for business development

Biznology

Marketers surveyed by Ascend2 ranked the importance and effectiveness of common video types as follows: Customer testimonials. People spend more than 100,000,000 hours every day  watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. Sales and marketing people take note: v ideo is a medium used for everyday social communication. Thought leader interviews.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

The platform is not just another place to share content, despite what these experts may believe: Viveka von Rosen, author of LinkedIn Marketing in an Hour a Day  (and one of the most well-known LinkedIn marketing consultants) talks about how to customize your invitations on LinkedIn. Click here to read the post on the Biznology.com blog. Rifles trump shotguns in this case! Like this post?

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

We collect every blogger who has ever had a thematic interest in our customers. Waiting for class. Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely  Brigitte Winter and her Georgetown School of Continuing Studies  students. Campaign Questions. And How?

How to effectively integrate video content onto your website

Biznology

This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. According to Syndacast , 74% of all internet traffic in 2017 will be video-based. Start a vlog. Video + Blogging = Vlogging.

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Stop over-complicating your customer information

Biznology

For some reason, we’ve decided that these two ways of understanding customers are completely separate, complicated, and require immense training to do properly. The Persona can be though of as what we know about customers that doesn’t change very often–who they are, how they think, their style, and their passion. The Buyers Journey is much more fluid. Like this post?

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

10 essentials missing from your business website

Biznology

Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online. Oftentimes, the customers who visit your website want to see the numbers. How does it do it?

Earned media influencer marketing demands your awesome

Biznology

Sadly, there are very few companies who are happy with developing long-term intimate relationships with a committed and passionately-devoted family-cum-customers and be satisfied with that. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Earned media influencer marketing is time-consuming.

5 Steps to customer data hygiene: it’s not sexy, but it’s essential

Biznology

If your customer is a new business, the rate is 27.3%. Harness customer-facing personnel to update the data.  Leverage the access of customer-facing personnel to fresh contact information. Train and motivate call center personnel, customer service, salespeople, and distributors—anyone with direct customer contact—to request updated information at each meeting. 

Is your marketing telling customers to go away?

Biznology

So, I am not the top customer ever, but I figured I was someone worth pursuing. And sure, I am obviously not a loyal customer, so maybe they say, “Good riddance.” The post Is your marketing telling customers to go away? I travel a lot for business. Not  Up in the Air level travel, but I probably do 4-5 hotel nights a month. Hampton Inn and Courtyard? Like this post?

How to implement a Video 1st content marketing strategy that drives action

Biznology

Take an inventory of all the questions your customers have, all the knowledge and stories that are in your company – from sales teams to technical and operational teams – as well as listing out all the human skill sets at your company. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. Forget about video! Take

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What can Donald Trump teach us about market research?

Biznology

Could your market research be equally flawed because your customers don’t want to tell you the truth? Donald Trump’s presidential victory stunned experts from both sides of the aisle. Polls across every battleground state showed Hillary Clinton with solid leads, yet few of those polls seemed accurate on election night. What happened? ” which misses that nuance. Plenty.

Are you taking advantage of B2B marketing data?

Biznology

know a lot about digital data, but Ruth and Theresa took me to school on all the ways to put together a customer database using traditional means. I was amazed at the wealth of information here. Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. Wrong. And that was just in the first couple of chapters.).

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Why don’t more marketers use keyword research?

Biznology

In order for the sales people to close the deals, they need to know the whole customer journey for each one of the leads. Every customer journey will have keywords, persona information, digital analytics, and product or service data, with related products or services listed for cross sell or up sell. When my wife heard it, she said they sound like the “Click and Clack of tech.”

Visitors hate online ghost towns more than spammy auto posts

Biznology

Passion can’t be trained, though it can be fostered.  It’s amazing how much passion and commitment even a naysayer can muster when she starts making sales and driving revenue — and even retaining and upselling clients and customers — as a result of social media engagement. No, that’s only the second most-hated thing in corporate social media branding.

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