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How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

The platform is not just another place to share content, despite what these experts may believe: Viveka von Rosen, author of LinkedIn Marketing in an Hour a Day  (and one of the most well-known LinkedIn marketing consultants) talks about how to customize your invitations on LinkedIn. Click here to read the post on the Biznology.com blog. Rifles trump shotguns in this case! Like this post?

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

We collect every blogger who has ever had a thematic interest in our customers. Waiting for class. Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely  Brigitte Winter and her Georgetown School of Continuing Studies  students. Campaign Questions. And How?

Is your marketing telling customers to go away?

Biznology

So, I am not the top customer ever, but I figured I was someone worth pursuing. And sure, I am obviously not a loyal customer, so maybe they say, “Good riddance.” The post Is your marketing telling customers to go away? I travel a lot for business. Not  Up in the Air level travel, but I probably do 4-5 hotel nights a month. Hampton Inn and Courtyard? Like this post?

Stop over-complicating your customer information

Biznology

For some reason, we’ve decided that these two ways of understanding customers are completely separate, complicated, and require immense training to do properly. The Persona can be though of as what we know about customers that doesn’t change very often–who they are, how they think, their style, and their passion. The Buyers Journey is much more fluid. Like this post?

Content Methodology: A Best Practices Report

for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.

How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

This profile may be customer-centric, but this social media firm CEO forgot that prospects connect with you and your story first. Most of the messages went ignored, because “fill-in-the-blank” templated emails do not make the customer feel as if it’s personalized. Judy Schramm Fails to Understand That Buyers Connect with Experts First – Not Companies. Where’s Judy’s story?

CMOs fail to go beyond brand awareness on LinkedIn

Biznology

It seems like there is misalignment here, as Clay does not mention how many of the prospects who clicked through became paying customers, or how this paid media opportunity is driving real business growth. Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI.

How to implement a Video 1st content marketing strategy that drives action

Biznology

Take an inventory of all the questions your customers have, all the knowledge and stories that are in your company – from sales teams to technical and operational teams – as well as listing out all the human skill sets at your company. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. Forget about video! Take

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Are you taking advantage of B2B marketing data?

Biznology

know a lot about digital data, but Ruth and Theresa took me to school on all the ways to put together a customer database using traditional means. I was amazed at the wealth of information here. Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. Wrong. And that was just in the first couple of chapters.).

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Evangelizing a Content Marketing Program

percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.

Influencer marketing tools of the trade

Biznology

It’s also cheap and easy-to-use and  Romain Vialard , the maker, is always available to his users and customers. Yet We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. Check, check, check, check, and check! OK, now on to tools.

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7 tips for effective press releases

Biznology

Customers are also a busy bunch and they probably don’t have time to read about your company news either. If your aim is to attract customers, they also need some time to plan to attend a sale, event, or react to your release. Monitor social channels and engage with customers and journalists that show interest or share your news. Keep your release simple. Follow up quickly.

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I’m an influencer, pay me more!

Biznology

Frank Eliason’s  experience and goals are centered around creating the right experience for Customers, and utilizing a variety of channels to reach them. In current and former roles, he has worked to use new technologies to better understand and assist organizations in improving processes and tools to ensure first contact resolution and improved Customer Satisfaction. Currently Frank

How to earn customer loyalty in the age of chat

Biznology

“You’ve just become my favorite airline.”   Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl Sunday knows, brands put a great deal of effort and expense into customer acquisition strategies. Not all companies excel on digital customer service.

5 Steps to customer data hygiene: it’s not sexy, but it’s essential

Biznology

If your customer is a new business, the rate is 27.3%. Harness customer-facing personnel to update the data.  Leverage the access of customer-facing personnel to fresh contact information. Train and motivate call center personnel, customer service, salespeople, and distributors—anyone with direct customer contact—to request updated information at each meeting. 

Study: How Much of Your Content Marketing Is Effective?

And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.

Blockchain, or how everything will change

Biznology

Moving parts of the ecosystems we try to build could use blockchain’s secure, virtually tamper-proof distributed ledger technology and automation capability to provide the platforms needed to bring sharing economy opportunities to address customers needs and expectations. Blockchain proponents say it will revolutionize many industries   —   again. Like this post? Sign up for our emails here.

6 important data points to record on your customers

Biznology

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. Regardless of whether your business is online, brick-and-mortar, or a hybrid of the two, you should be maintaining a database of your customers contact information. Gender.

Visitors hate online ghost towns more than spammy auto posts

Biznology

Passion can’t be trained, though it can be fostered.  It’s amazing how much passion and commitment even a naysayer can muster when she starts making sales and driving revenue — and even retaining and upselling clients and customers — as a result of social media engagement. No, that’s only the second most-hated thing in corporate social media branding.

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Biznology’s best info on content marketing

Biznology

Stop complicating your customer information.  . On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. Why big data and content marketing go together. Your big marketing budget is not as big an advantage anymore. Is marketing content’s quality intrinsic, or proved in the wild?

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Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

How long should your online business video production be?

Biznology

Giving your clients what they want by integrating online business video communications into your everyday marketing efforts will differentiate you from your competition, provide highly valued sales assets, social media content, build relationships, and motivate customers to move into and through the buying process… yes, it will really do all of that! Will people watch more than 30 seconds?

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The best automagical Twitter following tools for your business

Biznology

Manage permissions for different customers or internal departments. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. Here’s my list: SocialOomph. I’ll admit that I mostly use SocialOomph for their very handy auto-tweeting tool (I discuss it in detail over here:  Your social media marketing automation solution ).

Six strategies behind the trend in B2B client conferences

Biznology

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days?  I can’t turn around without another customer event popping up on the radar.  Customer events are especially popular in the tech world.  Who better to sell for you than happy current customers? Customer retention. AppNexus has its Summit, going on three years now.

Are you using your website search as customer research?

Biznology

Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Is your company using website search to read customers’ minds? The post Are you using your website search as customer research? Sounds pretty cool, huh? Most don’t even know you can get any analytics.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

10 secrets to research the best SEO keywords

Biznology

So collecting commonly searched keywords is great, but what if you want to bypass all that hard work and reach a customer who just clicked enter? SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Stick to Your Niche.

Why you need testimonials to persuade your customers

Biznology

The post Why you need testimonials to persuade your customers appeared first on Biznology. Public Relations Reputation Management customer testimonials marketing campaign rfp process vendorsEveryone knows they need testimonials, but I recently saw a graphic example of how true this is. The client looked at a half dozen different vendors and brought a handful in for in-person meetings.

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Build a page and profile for absolutely everything

Biznology

Life is like Amway: your first and most loyal customers are your loyal friends and followers — why are so many of you afraid to share your passion, your vocation, your calling, and the thing that’s tying up your kids’ college money? Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them.

What is Social Media Marketing?

Biznology

Inbound Marketing  — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” For years, I struggled to explain to my mom what I do for a living. monitoring (what are people saying about you?),

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Why SEO is just the start for digital marketing

Biznology

Customers pay the bills. More specifically, profitable customer engagements pay the bills. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. Why in heavens not? Oh, right: traffic doesn’t pay the bills. Dedicated Landing Pages.

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Janet Thaeler & Maryanne Conlin on Influencer Marketing

Biznology

The postings can be customized individually for each network. Blog2Social makes the submission process quick and easy and at the same time allows users to customize and optimize posts for each network. Yesterday I had a lovely chat with two fellow influencer marketers,  Maryanne Conlin and  Janet Thaeler. Influencers Are Shifting from Blogs to Social Media. Maryanne Conlin. Indeed!

Why brands need a different kind of content.

Biznology

Individualized, person-to-person content deployment over a carefully outlined buying journey and ownership cycle can incorporate couponing, but more importantly builds customers and advocates instead of just generating cheap clicks. There’s been a lot written about content creation, placement, and promotion in recent months. That is, if a transaction is even your conversion goal.

Tools I use to amplify social campaigns

Biznology

If you’re a store or a brand or a band or an author, you can ask your friends, family, fans, and customers to help you get the word out on their behalf. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Five often-overlooked reasons senior executives should use social media

Biznology

Finding connection points with customers and prospects – Executives typically spend a lot of time meeting with customers and business partners. Customers, partners, and employees also follow executives who matter to them. Recruiting – In the same way that customers and prospects research the people they do business with, so do prospective employees. Sound familiar?

Surefire Social introduces SurePulse “webmaster tools”

Biznology

And, it’s open and extensible, allowing the SurePulse app to grow in usefulness based on 1) what you, their customers, need added and 2) the data sources that are open, accessible, and have a delicious firehose API (I’m looking at you for sucking, Facebook’s Mark Zuckerberg!). Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. Like this post?

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Are your marketing personas your sales market segments?

Biznology

Even in B2C, market segments are often rooted in demographics while personas pursue motivations and psychographics to deeply address customer intent. Marketing is supposed to lead to sales, right? That way, when you learn which content is moving prospects in the Buyer Journey, you can suggest the same content for sales people to share with their clients for offline sales. Like this post?

How to select the perfect B2B data vendor

Biznology

Most B2B marketers rely on customer data from third party suppliers. First, clarify your marketing objectives for the data.  If you are going for customer acquisition, your data needs will be different from retention goals.  Most companies are targeting a variety of audience segments, based on such variables as customer product needs and customer profitability. Quantity.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.