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Influencer marketing tools of the trade

Biznology

It’s also cheap and easy-to-use and  Romain Vialard , the maker, is always available to his users and customers. Yet We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. Check, check, check, check, and check! OK, now on to tools.

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Earned media influencer marketing demands your awesome

Biznology

Sadly, there are very few companies who are happy with developing long-term intimate relationships with a committed and passionately-devoted family-cum-customers and be satisfied with that. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Earned media influencer marketing is time-consuming.

How to implement a Video 1st content marketing strategy that drives action

Biznology

Take an inventory of all the questions your customers have, all the knowledge and stories that are in your company – from sales teams to technical and operational teams – as well as listing out all the human skill sets at your company. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. Forget about video! Take

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Are you taking advantage of B2B marketing data?

Biznology

know a lot about digital data, but Ruth and Theresa took me to school on all the ways to put together a customer database using traditional means. I was amazed at the wealth of information here. Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. Wrong. And that was just in the first couple of chapters.).

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Content Methodology: A Best Practices Report

for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.

10 essentials missing from your business website

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Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online. Oftentimes, the customers who visit your website want to see the numbers. How does it do it?

Surefire Social introduces SurePulse “webmaster tools”

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And, it’s open and extensible, allowing the SurePulse app to grow in usefulness based on 1) what you, their customers, need added and 2) the data sources that are open, accessible, and have a delicious firehose API (I’m looking at you for sucking, Facebook’s Mark Zuckerberg!). Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. Like this post?

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Are you using your website search as customer research?

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Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Is your company using website search to read customers’ minds? The post Are you using your website search as customer research? Sounds pretty cool, huh? Most don’t even know you can get any analytics.

Stop over-complicating your customer information

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For some reason, we’ve decided that these two ways of understanding customers are completely separate, complicated, and require immense training to do properly. The Persona can be though of as what we know about customers that doesn’t change very often–who they are, how they think, their style, and their passion. The Buyers Journey is much more fluid. Like this post?

Why you need testimonials to persuade your customers

Biznology

The post Why you need testimonials to persuade your customers appeared first on Biznology. Public Relations Reputation Management customer testimonials marketing campaign rfp process vendorsEveryone knows they need testimonials, but I recently saw a graphic example of how true this is. The client looked at a half dozen different vendors and brought a handful in for in-person meetings.

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10 secrets to research the best SEO keywords

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So collecting commonly searched keywords is great, but what if you want to bypass all that hard work and reach a customer who just clicked enter? SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Stick to Your Niche.

Evangelizing a Content Marketing Program

percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.

Why SEO is just the start for digital marketing

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Customers pay the bills. More specifically, profitable customer engagements pay the bills. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. Why in heavens not? Oh, right: traffic doesn’t pay the bills. Dedicated Landing Pages.

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How to earn customer loyalty in the age of chat

Biznology

“You’ve just become my favorite airline.”   Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl Sunday knows, brands put a great deal of effort and expense into customer acquisition strategies. Not all companies excel on digital customer service.

How to appeal to business buyers: 11 proven copy strategies

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Find new customers.  To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform.  A copy platform encapsulates the key benefit to the prospect.  It answers the questions, “Why should I care?” and “What’s in it for me?”  Jones , Nancy Harhut , and Bob Hacker.  Greed.

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Marketers need to play a stronger sales enablement role on LinkedIn

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They focus on the complete awareness to revenue customer lifecycle that includes a set of psychological transitions where customers become aware of, evaluate, like, advocate and invest in a specific product or service. They can help build familiarity between salespeople and their customers. What’s Wrong with the Role Marketers Play on LinkedIn Now…. You can’t! Like this post?

Study: How Much of Your Content Marketing Is Effective?

And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.

The best automagical Twitter following tools for your business

Biznology

Manage permissions for different customers or internal departments. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. Here’s my list: SocialOomph. I’ll admit that I mostly use SocialOomph for their very handy auto-tweeting tool (I discuss it in detail over here:  Your social media marketing automation solution ).

Six strategies behind the trend in B2B client conferences

Biznology

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days?  I can’t turn around without another customer event popping up on the radar.  Customer events are especially popular in the tech world.  Who better to sell for you than happy current customers? Customer retention. AppNexus has its Summit, going on three years now.

Build a page and profile for absolutely everything

Biznology

Life is like Amway: your first and most loyal customers are your loyal friends and followers — why are so many of you afraid to share your passion, your vocation, your calling, and the thing that’s tying up your kids’ college money? Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them.

How long should your online business video production be?

Biznology

Giving your clients what they want by integrating online business video communications into your everyday marketing efforts will differentiate you from your competition, provide highly valued sales assets, social media content, build relationships, and motivate customers to move into and through the buying process… yes, it will really do all of that! Will people watch more than 30 seconds?

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Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

Visitors hate online ghost towns more than spammy auto posts

Biznology

Passion can’t be trained, though it can be fostered.  It’s amazing how much passion and commitment even a naysayer can muster when she starts making sales and driving revenue — and even retaining and upselling clients and customers — as a result of social media engagement. No, that’s only the second most-hated thing in corporate social media branding.

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SOCi allows me to load up on topical social content and then let go

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And I don’t just share, either, I make sure that I customize each and every share with something that makes each post of someone else’s fitness- and health -related content relevant to members of 9Round.  It’s a lot of fun, actually. Well, all most 9Round gyms share are motivational graphics and photos, which is motivating but isn’t very engaging. Like this post?

Act casual, and write your website content

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Start by putting yourself at the customer’s level. If your website offers no real value to customers, people are going to notice. Do things get awkward when people visit your website? Time to make a switch in tone or voice. Just act casual , and write your website content. Your look, text, and message should resonate with your audience. Who are you talking to, anyway? Like this post?

Say hello to Outside-In Marketing

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It’s an attitude about your marketing message that leads you to figure out what customers want before you open your marketing mouth, and to listen to their reaction before you say something back. You must use data to understand who your customer is, what they want, and what they do when they interact with you. So, just what  is outside-in marketing? None of this is new.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

5 Steps to customer data hygiene: it’s not sexy, but it’s essential

Biznology

If your customer is a new business, the rate is 27.3%. Harness customer-facing personnel to update the data.  Leverage the access of customer-facing personnel to fresh contact information. Train and motivate call center personnel, customer service, salespeople, and distributors—anyone with direct customer contact—to request updated information at each meeting. 

Your website must adapt based on data

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As a result, it is possible for applications and services to get between your site’s database and the site rendering that your customers see. The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. thought I knew the state of the art until I landed some work for SalesFusion and Pearson in 2015.

Prospecting data accuracy

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Business marketers are always complaining about their customer data.  “It’s pretty bad,” they’ll say.  “It’s a mess.” Good news:  B2B prospecting data is more accurate than you may think. Our latest study published this week shows that prospecting data is surprisingly accurate—well over 90%. We actually verified the accuracy by outbound phone, thanks to the call center at PointClear.   .

Tools I use to amplify social campaigns

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If you’re a store or a brand or a band or an author, you can ask your friends, family, fans, and customers to help you get the word out on their behalf. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

New York’s happiest B2B database marketer

Biznology

We help clients scale and grow their businesses by customizing marketing automation platforms, social media marketing tools, and content marketing systems specifically for ad sales marketing. Uniquely, we also add our own layer of intelligence (custom attributes) for segmentation. Now, normally, I find business marketers complaining endlessly about their data. It’s out of date.

Emerging marketing trends for 2016

Biznology

After looking through many of the trends we are seeing, the common themes across almost all new marketing initiatives have to do with delivering excellent customer experiences. Here are 5 marketing trends that all impact the customer experience. Companies using the Internet of Things will start to see increases in customer engagement and data collection. Summary and Takeaways.

What is Social Media Marketing?

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Inbound Marketing  — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” For years, I struggled to explain to my mom what I do for a living. monitoring (what are people saying about you?),

When it comes to Big Data, don’t forget the small stuff

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Sure, Wegmans has excellent logistics and marketing, but the secret that it spends months training new employees to share their passion for food and its preparation with customers. In the early days of social media, many marketers were captivated by their ability to easily tune in customers’ thoughts and conversations. He has reason to be cynical. Like Swiffer. Outliers.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Five often-overlooked reasons senior executives should use social media

Biznology

Finding connection points with customers and prospects – Executives typically spend a lot of time meeting with customers and business partners. Customers, partners, and employees also follow executives who matter to them. Recruiting – In the same way that customers and prospects research the people they do business with, so do prospective employees. Sound familiar?

Enterprise gamification is a spoon full of sugar

Biznology

At least GamEffective offers the same sort of “carrot before stick” gamification strategies to sales, customer service, and collaboration. “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. Edutainment. When I worked as a contractor to the Chief Information Officer (CIO) of the U.S. Department AMPer ?

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Social media marketing isn’t a popularity contest

Biznology

The 3 stages of marketing to the social consumer’s decision journey are creating buzz, learning from customers, and targeting customers. Learning from Customers: PepsiCo wanted to find out what consumers thought about their Mountain Dew Brand. Targeting Customers: The Levi Strauss Company has utilized social media to offer location-specific deals. Summary and Conclusion.

Marketing to Millennial business buyers

Biznology

This translates into taking full advantage of personalization techniques, like dynamic web page serving and data-driven customized messaging. The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. So we B2B marketers must consider how to appeal to them effectively. 

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

My online influencer research and engagement process

Biznology

Content Marketing Influencer Marketing Internet Marketing Social Media Marketing 37signals American Broadcasting Company Arthur Ashe Courage Award Author Autopilot basecamp British Summer Time Customer relationship management Facebook Facebook features Google Google Search Highrise linkedin Salesforce.com twitter YouTubeAt least, right now, it’s a one man band. Really big. Got it?