Trending Sources

Earned media influencer marketing demands your awesome


Sadly, there are very few companies who are happy with developing long-term intimate relationships with a committed and passionately-devoted family-cum-customers and be satisfied with that. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Earned media influencer marketing is time-consuming.

How to implement a Video 1st content marketing strategy that drives action


Take an inventory of all the questions your customers have, all the knowledge and stories that are in your company – from sales teams to technical and operational teams – as well as listing out all the human skill sets at your company. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. Forget about video! Take

Video 86

Influencer marketing tools of the trade


It’s also cheap and easy-to-use and  Romain Vialard , the maker, is always available to his users and customers. Yet We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. Check, check, check, check, and check! OK, now on to tools.

Trade 89

Are you taking advantage of B2B marketing data?


know a lot about digital data, but Ruth and Theresa took me to school on all the ways to put together a customer database using traditional means. I was amazed at the wealth of information here. Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. Wrong. And that was just in the first couple of chapters.).

B2B 104

Content Methodology: A Best Practices Report

for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.

10 essentials missing from your business website


Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online. Oftentimes, the customers who visit your website want to see the numbers. How does it do it?

What’s new in content marketing?


Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. The larger your network , the more potential customers you have the opportunity to reach. Competition can be fierce which is why staying ahead of the curve is vitally important.

Are you using your website search as customer research?


Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Is your company using website search to read customers’ minds? The post Are you using your website search as customer research? Sounds pretty cool, huh? Most don’t even know you can get any analytics.

Why you need testimonials to persuade your customers


The post Why you need testimonials to persuade your customers appeared first on Biznology. Public Relations Reputation Management customer testimonials marketing campaign rfp process vendorsEveryone knows they need testimonials, but I recently saw a graphic example of how true this is. The client looked at a half dozen different vendors and brought a handful in for in-person meetings.

RFP 56

Evangelizing a Content Marketing Program

percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.

Is your marketing telling customers to go away?


So, I am not the top customer ever, but I figured I was someone worth pursuing. And sure, I am obviously not a loyal customer, so maybe they say, “Good riddance.” The post Is your marketing telling customers to go away? I travel a lot for business. Not  Up in the Air level travel, but I probably do 4-5 hotel nights a month. Hampton Inn and Courtyard? Like this post?

Surefire Social introduces SurePulse “webmaster tools”


And, it’s open and extensible, allowing the SurePulse app to grow in usefulness based on 1) what you, their customers, need added and 2) the data sources that are open, accessible, and have a delicious firehose API (I’m looking at you for sucking, Facebook’s Mark Zuckerberg!). Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. Like this post?

Tools 75

How to earn customer loyalty in the age of chat


“You’ve just become my favorite airline.”   Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl Sunday knows, brands put a great deal of effort and expense into customer acquisition strategies. Not all companies excel on digital customer service.

Why SEO is just the start for digital marketing


Customers pay the bills. More specifically, profitable customer engagements pay the bills. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. Why in heavens not? Oh, right: traffic doesn’t pay the bills. Dedicated Landing Pages.

SEO 85

5 New B2B Sales and Marketing Strategies

Well, the model has shifted with the customer now in control and. creates a cohesive and smooth customer journey without a marketing and sales. helps generate qualified leads, but moves customers through the buyer stages. and free exchange of ideas, because you can’t serve the customer right when. Encouraging lead alignment sessions around the customer journey with.

Make the most of your social media fans


Identify customer service problems. Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. But here’s a new development. To me, this sounds like the next big thing in the rapid progression of social media marketing.

The best automagical Twitter following tools for your business


Manage permissions for different customers or internal departments. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. Here’s my list: SocialOomph. I’ll admit that I mostly use SocialOomph for their very handy auto-tweeting tool (I discuss it in detail over here:  Your social media marketing automation solution ).

Six strategies behind the trend in B2B client conferences


Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days?  I can’t turn around without another customer event popping up on the radar.  Customer events are especially popular in the tech world.  Who better to sell for you than happy current customers? Customer retention. AppNexus has its Summit, going on three years now.

10 secrets to research the best SEO keywords


So collecting commonly searched keywords is great, but what if you want to bypass all that hard work and reach a customer who just clicked enter? SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Stick to Your Niche.

Study: How Much of Your Content Marketing Is Effective?

And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.

Visitors hate online ghost towns more than spammy auto posts


Passion can’t be trained, though it can be fostered.  It’s amazing how much passion and commitment even a naysayer can muster when she starts making sales and driving revenue — and even retaining and upselling clients and customers — as a result of social media engagement. No, that’s only the second most-hated thing in corporate social media branding.

Online 106

Marketers need to play a stronger sales enablement role on LinkedIn


They focus on the complete awareness to revenue customer lifecycle that includes a set of psychological transitions where customers become aware of, evaluate, like, advocate and invest in a specific product or service. They can help build familiarity between salespeople and their customers. What’s Wrong with the Role Marketers Play on LinkedIn Now…. You can’t! Like this post?

How long should your online business video production be?


Giving your clients what they want by integrating online business video communications into your everyday marketing efforts will differentiate you from your competition, provide highly valued sales assets, social media content, build relationships, and motivate customers to move into and through the buying process… yes, it will really do all of that! Will people watch more than 30 seconds?

Video 91

Build a page and profile for absolutely everything


Life is like Amway: your first and most loyal customers are your loyal friends and followers — why are so many of you afraid to share your passion, your vocation, your calling, and the thing that’s tying up your kids’ college money? Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them.

Definitive Guide to Planning a New Content Initiative

customers to help them think through their strategy and the realities of what it will take for. the needs and desires of its customers rather than explicitly expressing “We want to sell. like corporate website, blogs or all-customer email newsletters. what they’re hearing from prospects and customers. Hitting Close to Home All too often, new Divvy customers struggle.

5 Steps to customer data hygiene: it’s not sexy, but it’s essential


If your customer is a new business, the rate is 27.3%. Harness customer-facing personnel to update the data.  Leverage the access of customer-facing personnel to fresh contact information. Train and motivate call center personnel, customer service, salespeople, and distributors—anyone with direct customer contact—to request updated information at each meeting. 

How to appeal to business buyers: 11 proven copy strategies


Find new customers.  To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform.  A copy platform encapsulates the key benefit to the prospect.  It answers the questions, “Why should I care?” and “What’s in it for me?”  Jones , Nancy Harhut , and Bob Hacker.  Greed.

SEM 66

Why big data and content marketing go together


You need to focus on understanding who the audience is (using social media listening, search keyword analysis, and other techniques), which content those people are looking at (using social analytics and web analytics), and which content is actually creating new customers (through online and offline conversion data). Too many marketers are treating content marketing as a popularity contest.

Viral 57

Act casual, and write your website content


Start by putting yourself at the customer’s level. If your website offers no real value to customers, people are going to notice. Do things get awkward when people visit your website? Time to make a switch in tone or voice. Just act casual , and write your website content. Your look, text, and message should resonate with your audience. Who are you talking to, anyway? Like this post?

Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

Say hello to Outside-In Marketing


It’s an attitude about your marketing message that leads you to figure out what customers want before you open your marketing mouth, and to listen to their reaction before you say something back. You must use data to understand who your customer is, what they want, and what they do when they interact with you. So, just what  is outside-in marketing? None of this is new.

What is Social Media Marketing?


Inbound Marketing  — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” For years, I struggled to explain to my mom what I do for a living. monitoring (what are people saying about you?),

Tools I use to amplify social campaigns


If you’re a store or a brand or a band or an author, you can ask your friends, family, fans, and customers to help you get the word out on their behalf. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post.

Your website must adapt based on data


As a result, it is possible for applications and services to get between your site’s database and the site rendering that your customers see. The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. thought I knew the state of the art until I landed some work for SalesFusion and Pearson in 2015.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

SOCi allows me to load up on topical social content and then let go


And I don’t just share, either, I make sure that I customize each and every share with something that makes each post of someone else’s fitness- and health -related content relevant to members of 9Round.  It’s a lot of fun, actually. Well, all most 9Round gyms share are motivational graphics and photos, which is motivating but isn’t very engaging. Like this post?