Biznology

Trending Sources

How to simultaneously attract new prospects and retain loyal customers

Biznology

One of the challenges business owners face is attracting new customers while trying to retain current customers. B2B companies tend to focus more resources on attracting new customers than retaining current customers. What does your B2B marketing program have to do with your customer retention strategy? Understand what really matters to your customer.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. We have our finger on the pulse of our customers like never before—and yet, many of us wonder, “Am I connecting with my customers enough?”.

11 inspiring case studies of digital transformation

Biznology

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. Need some examples?

How to reach your customers at work or at home

Biznology

Have you ever wished you knew more about the consumer side of your business customers? For B2B marketers, perhaps the most immediate benefit of this capability will be in reaching larger custom audiences. The post How to reach your customers at work or at home appeared first on Biznology. More touchpoints: target consumers during business hours, reach business people at home.

Work 77

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all

4 Ways to really engage your customers on social media

Biznology

The good news is that it’s easier than ever to increase customer engagement with videos or engage them in conversation through contests and thoughtfully-worded posts. People want and like a better customer experience, so make sure to give them one if you want to really engage them. If you want to truly engage your customers, you have to take those questions you ask to a new level.

The 10 most fascinating people in B2B marketing in 2016

Biznology

She was way ahead of the pack in calling for marketing accountability, in everything from lead generation to customer experience management. Ajay Gupta is a data innovator with big ideas for how the rest of us can get smarter with our prospecting and current customer marketing. Our discipline is blessed with a lot of talent and plenty of new ideas. Hats off to them all! friends.

Increasing customer engagement with videos just got easier

Biznology

Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved. It provides a better customer experience. FAQs can increase customer engagement with videos. The post Increasing customer engagement with videos just got easier appeared first on Biznology. This is unbelievably easy to do.

Video 77

The future of Twitter is as a protected essential public utility

Biznology

SF: If it does go away, how will that affect brands who do customer service on Twitter? This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow  of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. followers. Know why?

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

The state of B2B marketing in Asia—moving toward digital

Biznology

Current Asia starts by mapping our clients’ customer journeys, and clearly defining their target customer personas. We then select the right marketing technologies and assemble them into a marketing tech stack that provides a single data view of the customer throughout the cycle, and that automates the lead nurturing and scoring process. That puts pressure on margins.

RFP 100

The simple truth about what’s driving digital next year

Biznology

uncertain, we can absolutely take a look at where we are right now, what seems to be happening, and look at the trends that are driving not only marketing forward but also our customers’ overall experiences. Seamless customer interactions. More importantly, it’s increasingly likely that your customers will expect content to work the same way everywhere else. hard and b.)

Gaining an edge over competitors with a knowledge base

Biznology

A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. You simply pick a domain name that you want your customers to be able to reach with your knowledge base pages. Let’s take a look at some knowledge base basics and how it can help you stay ahead of the competition.

Design thinking

Biznology

The most secure source of new ideas that have true competitive advantage, and hence, higher margins, is customers’ unarticulated needs,” says Jeanne Liedtka. Customer intimacy—a deep knowledge of customers and their problems—helps to uncover those needs.” Design thinkers rely on customer insights gained from real-world experiments, not just historical data or market research.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

How storytelling can shape the corporate brand and culture

Biznology

Simply using words and sharing data with customers and employees can be too cerebral and esoteric, but using storytelling to communicate “who we are,” “what we have learned,” and “why we are changing” will be far more captivating and motivating. Call this extreme clutter and volatility. Storytelling is ageless and remains the most powerful form of persuasion. including daydreams).

6 important data points to record on your customers

Biznology

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. Regardless of whether your business is online, brick-and-mortar, or a hybrid of the two, you should be maintaining a database of your customers contact information. Gender.

10 Reasons why branding is even more important for start-ups

Biznology

And most certainly don’t realize the full potential for applying relevant branding principles to improve their marketing and communication practices, especially when faced with new competition, changing customer preferences or other market-based trends. What Can Branding Do to Motivate Customers? Marketing is all about ultimately influencing the behavior of customers.

Brand 74

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

Viveka von Rosen , author of LinkedIn Marketing in an Hour a Day (and one of the most well-known LinkedIn marketing consultants) talks about how to customize your invitations on LinkedIn. You see, the company was only basing their content on what customers were saying what their needs were. And, if they did this study with other industries, I’m sure they’d find very similar results.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

The more the messier for content marketing SEO success

Biznology

Your flaws will become your own personal style and you will actually begin to attract people who are outside of Phi Beta Kappa and the  National Honor Society — were they ever your perfect customers in the first place? You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Please. And though only.4%

SEO 94

10 Marketing trends to watch for 2017

Biznology

You, as a marketer, have unique insight to so much of your customers’ lives and activities thanks to mobile data and permissioned data. You know that your target audience’s’ needs change throughout the day and thanks to all that mobile data, you can customize your marketing to target your audience where they are and accordingly for what they are doing. Mobile, mobile, mobile.

Why account-based marketing is a game changer for Japan

Biznology

So we have a chance to introduce ABM techniques and concepts correctly the first time. I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. 2. posed six questions to Mr. Niwayama. 1. In the US, there’s a lot of confusion about ABM.

7 key roles in digital marketing

Biznology

Using keyword research, SEOs look for opportunities to connect with their target customers. I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. In the lively discussion that followed, the best question was about talent. Content strategist.

50 Facts about online consumer behavior not to ignore

Biznology

81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. ( 60-70% is probability of selling to an existing customer. 89% of consumers have stopped doing business with a company after experiencing poor customer service. RightNow Customer Experience Impact Report ). FINDING YOUR AUDIENCE. Conductor ).

Outside-in marketing: a pragmatic approach to content marketing

Biznology

Marketers need to integrate search query, social listening, persona, web analytics, and even CRM data into one model of customer behavior that informs content.  . This 30-minute recorded webinar helps participants understand customer behavior in terms of common journeys they take and content they consume along the way. Content Marketing is rapidly growing, but is often done poorly.

Interactive video for sales just got a big boost from Apple

Biznology

Your customers are used to clicking their phones—give them a chance to learn more about your solutions. In a wide-ranging report, The Future of Video , Feng Li  of London’s Cass Business School  writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” It’s more like an app. And it could be a game-changer for marketing videos.

Socialize your videos for business development

Biznology

Marketers surveyed by Ascend2 ranked the importance and effectiveness of common video types as follows: Customer testimonials. People spend more than 100,000,000 hours every day  watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. Sales and marketing people take note: v ideo is a medium used for everyday social communication. Thought leader interviews.

5 tips to help you make business decisions that get results

Biznology

Focus on finding ways to improve customer satisfaction; it is one of the most important things you can do to guarantee the success of your small business. Whether you are working to find ways to really engage your customers on social media or ways to improve customer service, you have to be proactive to accomplish your business goals and always stay true to your mission. Relax.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

The platform is not just another place to share content, despite what these experts may believe: Viveka von Rosen, author of LinkedIn Marketing in an Hour a Day  (and one of the most well-known LinkedIn marketing consultants) talks about how to customize your invitations on LinkedIn. Click here to read the post on the Biznology.com blog. Rifles trump shotguns in this case! Like this post?

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

We collect every blogger who has ever had a thematic interest in our customers. Waiting for class. Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely  Brigitte Winter and her Georgetown School of Continuing Studies  students. Campaign Questions. And How?

Stop doing short-term digital campaigns

Biznology

If this is your method, you have to pay for every customer, and that defeats the advantage of digital. The advantage of digital is to reduce customer acquisition costs by building content that serves audience needs, attracting them to your experiences without paid media. Regular readers know my work focuses on building more relevant content for the target audience. How does this help?

10 most inspiring digital marketing stories of 2016

Biznology

Best known for their functional cars that offer amazing price-to-value ratios, the customer market grew by 60,000 cars in the last three years. By incorporating data from past activity, the company ensured that a wide variety of ad testing was done, essentially optimizing the advertisement’s impact based on where their customers were in the buying cycle. Like this post?

Stop over-complicating your customer information

Biznology

For some reason, we’ve decided that these two ways of understanding customers are completely separate, complicated, and require immense training to do properly. The Persona can be though of as what we know about customers that doesn’t change very often–who they are, how they think, their style, and their passion. The Buyers Journey is much more fluid. Like this post?

How to effectively integrate video content onto your website

Biznology

This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. According to Syndacast , 74% of all internet traffic in 2017 will be video-based. Start a vlog. Video + Blogging = Vlogging.

Video 64

Interesting content marketing trends to watch for in 2017

Biznology

Customers are accessing websites more and more via their mobile devices, so any site or content that isn’t optimized will get left behind in 2017. Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. Document the concept. Mobile technology.

Don’t screw up your social media listening

Biznology

Very few are using it for what it should be used for–to gain market intelligence and to better understand your customers. Let me guess: your company has an outstanding social media presence. You do social listening every week. You have an 80% Share of Voice. You have a ton of retweets that showcase your “reach.” Sound familiar? You don’t want to just listen to yourself! That’s absurd!

Buy domain names for all your pages, products, and services

Biznology

But don’t worry, as long as you just use all of your diverse page-bespoke domain names for what they’re good for — easy to remember, to share, to print on a card or to use instead of those awful custom bit.ly Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.”

10 essentials missing from your business website

Biznology

Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online. Oftentimes, the customers who visit your website want to see the numbers. How does it do it?