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4 Ways to really engage your customers on social media

Biznology

The good news is that it’s easier than ever to increase customer engagement with videos or engage them in conversation through contests and thoughtfully-worded posts. People want and like a better customer experience, so make sure to give them one if you want to really engage them. If you want to truly engage your customers, you have to take those questions you ask to a new level.

The state of B2B marketing in Asia—moving toward digital

Biznology

Current Asia starts by mapping our clients’ customer journeys, and clearly defining their target customer personas. We then select the right marketing technologies and assemble them into a marketing tech stack that provides a single data view of the customer throughout the cycle, and that automates the lead nurturing and scoring process. That puts pressure on margins.

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The simple truth about what’s driving digital next year

Biznology

uncertain, we can absolutely take a look at where we are right now, what seems to be happening, and look at the trends that are driving not only marketing forward but also our customers’ overall experiences. Seamless customer interactions. More importantly, it’s increasingly likely that your customers will expect content to work the same way everywhere else. hard and b.)

Design thinking

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The most secure source of new ideas that have true competitive advantage, and hence, higher margins, is customers’ unarticulated needs,” says Jeanne Liedtka. Customer intimacy—a deep knowledge of customers and their problems—helps to uncover those needs.” Design thinkers rely on customer insights gained from real-world experiments, not just historical data or market research.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

7 key roles in digital marketing

Biznology

Using keyword research, SEOs look for opportunities to connect with their target customers. I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. In the lively discussion that followed, the best question was about talent. Content strategist.

Outside-in marketing: a pragmatic approach to content marketing

Biznology

Marketers need to integrate search query, social listening, persona, web analytics, and even CRM data into one model of customer behavior that informs content.  . This 30-minute recorded webinar helps participants understand customer behavior in terms of common journeys they take and content they consume along the way. Content Marketing is rapidly growing, but is often done poorly.

Interactive video for sales just got a big boost from Apple

Biznology

Your customers are used to clicking their phones—give them a chance to learn more about your solutions. In a wide-ranging report, The Future of Video , Feng Li  of London’s Cass Business School  writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” It’s more like an app. And it could be a game-changer for marketing videos.

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50 Facts about online consumer behavior not to ignore

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81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. ( 60-70% is probability of selling to an existing customer. 89% of consumers have stopped doing business with a company after experiencing poor customer service. RightNow Customer Experience Impact Report ). FINDING YOUR AUDIENCE. Conductor ).

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

10 Reasons why branding is even more important for start-ups

Biznology

And most certainly don’t realize the full potential for applying relevant branding principles to improve their marketing and communication practices, especially when faced with new competition, changing customer preferences or other market-based trends. What Can Branding Do to Motivate Customers? Marketing is all about ultimately influencing the behavior of customers.

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Socialize your videos for business development

Biznology

Marketers surveyed by Ascend2 ranked the importance and effectiveness of common video types as follows: Customer testimonials. People spend more than 100,000,000 hours every day  watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. Sales and marketing people take note: v ideo is a medium used for everyday social communication. Thought leader interviews.

Gaining an edge over competitors with a knowledge base

Biznology

A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. You simply pick a domain name that you want your customers to be able to reach with your knowledge base pages. Let’s take a look at some knowledge base basics and how it can help you stay ahead of the competition.

6 important data points to record on your customers

Biznology

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. Regardless of whether your business is online, brick-and-mortar, or a hybrid of the two, you should be maintaining a database of your customers contact information. Gender.

How to effectively integrate video content onto your website

Biznology

This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. According to Syndacast , 74% of all internet traffic in 2017 will be video-based. Start a vlog. Video + Blogging = Vlogging.

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

The platform is not just another place to share content, despite what these experts may believe: Viveka von Rosen, author of LinkedIn Marketing in an Hour a Day  (and one of the most well-known LinkedIn marketing consultants) talks about how to customize your invitations on LinkedIn. Click here to read the post on the Biznology.com blog. Rifles trump shotguns in this case! Like this post?

Influencer marketing is one percent inspiration, ninety nine percent perspiration

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We collect every blogger who has ever had a thematic interest in our customers. Waiting for class. Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely  Brigitte Winter and her Georgetown School of Continuing Studies  students. Campaign Questions. And How?

What can Donald Trump teach us about market research?

Biznology

Could your market research be equally flawed because your customers don’t want to tell you the truth? Donald Trump’s presidential victory stunned experts from both sides of the aisle. Polls across every battleground state showed Hillary Clinton with solid leads, yet few of those polls seemed accurate on election night. What happened? ” which misses that nuance. Plenty.

Stop over-complicating your customer information

Biznology

For some reason, we’ve decided that these two ways of understanding customers are completely separate, complicated, and require immense training to do properly. The Persona can be though of as what we know about customers that doesn’t change very often–who they are, how they think, their style, and their passion. The Buyers Journey is much more fluid. Like this post?

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

Finalizing your holiday digital marketing plan

Biznology

List cut off dates and send shipping confirmation emails with the tracking numbers so that your customers know their package is on the way and when it will arrive. Evaluate your segmentation: Show your customers that you know them better than your competition does. The results not only mean higher conversions, but increases in customer satisfaction. billion ( source ).

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Is your marketing telling customers to go away?

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So, I am not the top customer ever, but I figured I was someone worth pursuing. And sure, I am obviously not a loyal customer, so maybe they say, “Good riddance.” The post Is your marketing telling customers to go away? I travel a lot for business. Not  Up in the Air level travel, but I probably do 4-5 hotel nights a month. Hampton Inn and Courtyard? Like this post?

Earned media influencer marketing demands your awesome

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Sadly, there are very few companies who are happy with developing long-term intimate relationships with a committed and passionately-devoted family-cum-customers and be satisfied with that. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Earned media influencer marketing is time-consuming.

IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

It doesn’t matter how great your content is if your prospective customer isn’t going to ever see it. If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. They want a relationship based on real, up-front value. Like this post?

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

10 essentials missing from your business website

Biznology

Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online. Oftentimes, the customers who visit your website want to see the numbers. How does it do it?

How to implement a Video 1st content marketing strategy that drives action

Biznology

Take an inventory of all the questions your customers have, all the knowledge and stories that are in your company – from sales teams to technical and operational teams – as well as listing out all the human skill sets at your company. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. Forget about video! Take

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How Putin’s brand inspires Trump

Biznology

The voter/customer and their desires should always be the primary engine that shapes a brand. Donald Trump recently praised President Putin of Russia with full admiration as “a leader far more than our leader” and that he “has very strong control” over Russia. As a forceful, deal-making businessman, Trump can relate to Putin’s leadership style. Both are authoritative kindred spirits.

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5 Steps to customer data hygiene: it’s not sexy, but it’s essential

Biznology

If your customer is a new business, the rate is 27.3%. Harness customer-facing personnel to update the data.  Leverage the access of customer-facing personnel to fresh contact information. Train and motivate call center personnel, customer service, salespeople, and distributors—anyone with direct customer contact—to request updated information at each meeting. 

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Are you taking advantage of B2B marketing data?

Biznology

know a lot about digital data, but Ruth and Theresa took me to school on all the ways to put together a customer database using traditional means. I was amazed at the wealth of information here. Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. Wrong. And that was just in the first couple of chapters.).

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Why don’t more marketers use keyword research?

Biznology

In order for the sales people to close the deals, they need to know the whole customer journey for each one of the leads. Every customer journey will have keywords, persona information, digital analytics, and product or service data, with related products or services listed for cross sell or up sell. When my wife heard it, she said they sound like the “Click and Clack of tech.”

How to earn customer loyalty in the age of chat

Biznology

“You’ve just become my favorite airline.”   Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl Sunday knows, brands put a great deal of effort and expense into customer acquisition strategies. Not all companies excel on digital customer service.

Influencer marketing tools of the trade

Biznology

It’s also cheap and easy-to-use and  Romain Vialard , the maker, is always available to his users and customers. Yet We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. Check, check, check, check, and check! OK, now on to tools.

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Visitors hate online ghost towns more than spammy auto posts

Biznology

Passion can’t be trained, though it can be fostered.  It’s amazing how much passion and commitment even a naysayer can muster when she starts making sales and driving revenue — and even retaining and upselling clients and customers — as a result of social media engagement. No, that’s only the second most-hated thing in corporate social media branding.

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The best automagical Twitter following tools for your business

Biznology

Manage permissions for different customers or internal departments. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. Here’s my list: SocialOomph. I’ll admit that I mostly use SocialOomph for their very handy auto-tweeting tool (I discuss it in detail over here:  Your social media marketing automation solution ).

Earned-media micro-influencer marketing master class

Biznology

We collect every blogger who has ever had a thematic interest in our customers. Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My goal? Shashi’s class is as amazing and as popular as he is. Analyze : how did you do?

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Six strategies behind the trend in B2B client conferences

Biznology

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days?  I can’t turn around without another customer event popping up on the radar.  Customer events are especially popular in the tech world.  Who better to sell for you than happy current customers? Customer retention. AppNexus has its Summit, going on three years now.

How long should your online business video production be?

Biznology

Giving your clients what they want by integrating online business video communications into your everyday marketing efforts will differentiate you from your competition, provide highly valued sales assets, social media content, build relationships, and motivate customers to move into and through the buying process… yes, it will really do all of that! Will people watch more than 30 seconds?

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