B2B Social Media FAQ: How Much Should We Budget?
APRIL 16, 2012
Connecting with customers, prospects, peers, and potential referrers. A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. Minimum Budgeting Requirements. This is a daily activity.
Evidence: Print Is Not Dead
OCTOBER 21, 2011
Translation: To increase the strength of your marketing, your message needs to permeate all the media channels being used by your customers. One of the most important decisions made in B2B marketing centers around choosing the right media (print, online, social, events, pr, tv/radio etc) to deliver your message. Is that true though? Not based on recent research conducted by Readex Research.
Are You Ready for B2B Mobile Marketing?
APRIL 23, 2012
Creating engaging images and video delivers customers tremendous value for product research, education, training, installations, troubleshooting … the list goes on and on. Mobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. Advertising.
25 Awesome LinkedIn Tips for B2B
MAY 22, 2012
But for B2B businesses, from custom food packaging companies to the makers of a particle counter , it’s LinkedIn that is the real winner—the network whose users are mostly business professionals with a business mindset, where it’s easy to keep potential clients informed and where there’s great potential for attracting leads. Enjoy, Jeremy. What do you think? B2B Blogger
Content Methodology: A Best Practices Report
for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
Its intent is to help you reach your customers on a human level. As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. Here goes: What is a buyer persona? Right?
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
How are you engaging with your customers and what leads are coming from that? As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. Where are prospects coming from?
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. The rational buyer is going to look for things like product feature specs and proof of benefit from other customers to build a quantifiable justification for the purchase. Why buy?
Top Four Ways to Convert Social Networkers into Customers
MAY 7, 2012
What’s the secret to turning all your social networkers into cash-buying customers you ask? She says wrap the fancy, shiny new tech toys in old-school marketing techniques which focus on your customers first and you’ll have a winning ROI formula. The biggest mistake is when companies set up these beautiful Facebook timelines or Pinterest pages and they don’t ask for any feedback,” Walters said. “It’s basically another form of push marketing and customers on social media hate that. Customers care about their experience first. Focus on Customer Experience.
Evangelizing a Content Marketing Program
percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.
Exclusive Interview With SAP's Director Of Social Media - Michael.
AUGUST 24, 2010
We recognize the need to be where our customers are interacting with content. Jeremy: What was it that caused SAP to understand that this is more than a passing fad and that social media content marketing are effective ways of attracting and retaining customers? As a company, we have placed innovation and customer value at the heart of what we do. Enjoy the read. Sign up.
7 Reasons You Can’t Afford to Ignore Lead Nurturing
JANUARY 12, 2012
These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. 1. Start building better relationships with your leads, stay ahead of the competition, and turn more of your leads into customers with effective lead nurturing. As a marketer, your most important job is to generate leads for your business. But what good are those leads if they’re not managed properly? Only 25% of leads are legitimate and should go to sales. 50% are qualified but not ready to buy. Source: Gleanster Research).
10 Questions Your Content Marketing Operations Must Answer
AUGUST 29, 2012
Webinars, sales presentations, customer training, white papers and the list goes on. How will we ensure the sales team is aware of the engagement and participation of our customers and prospects? One of the core objectives of content marketing is to nurture customers through the buying process. By no means is this an exhaustive list, just 10 to get you started. How old is it?
3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
MARCH 28, 2012
There are three different types of third-party validation that are the most effective: customer testimonials including case studies. Getting good customer testimonials is easier than you think and an invaluable resource. What’s the worst a customer can say? Make asking for testimonials part of your new customer process and account management strategy for existing customers. When it becomes part of your regular routine, you’ll have a testimonial for every type of customer before you know it. If at all possible, get customers on video!
5 New B2B Sales and Marketing Strategies
Well, the model has shifted with the customer now in control and. creates a cohesive and smooth customer journey without a marketing and sales. helps generate qualified leads, but moves customers through the buyer stages. and free exchange of ideas, because you can’t serve the customer right when. Encouraging lead alignment sessions around the customer journey with.
7 Factors To Consider Before You Follow Someone On Twitter
JUNE 9, 2010
As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. and “What should I look for when doing so?” Because I have a specific purpose defined for each account. Right? Sign up.
Five Tactics To Create A Winning B2B Facebook Contest
SEPTEMBER 24, 2012
These iPad lusters will certainly increase your fan count, but will not engage with you, share your messages, or become a paid customer. Entice your ideal customer to your contest by offering something they’d like from your company: think along the lines of an extended trial of your software, an hour-long consulting session, or admission to a paid Webinar or two. 4. Facebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. If done well, contests on Facebook can also be a lot of fun for your entrants.
50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
JANUARY 5, 2011
Put customers at the center of every decision. If an activity is not benefiting your customers, stop and ask “Why are we doing this?” Remember, above all else, customers are human beings. Analyze your existing customer base. What do your best customers have in common? What do your worst customers have in common? Learn how willing your customers are to recommend you. Customer referrals is one of the truest measures of customer loyalty. Calculate your customer acquisition cost. Calculate the lifetime value of one customer.
How To Keep Your Blog From Undermining Your Brand
APRIL 4, 2012
It’s what defines you to customers. To be effective, your blog needs to engage with customers in a way that’s relatable and that builds relationships. Your brand is about much more than your logo or your name—It’s the complete look and feel of all of your media efforts across platforms and mediums. It’s who you are. How can you create a blog that seamlessly matches your website?
Study: How Much of Your Content Marketing Is Effective?
And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Early on you saw the potential power of social media through direct engagement with customers – and now you’re tasked with setting the social strategy and direction for your company. The good news is that you are not alone!
Measuring the Value of Digital Marketing [#B2Bchat Recap]
MAY 3, 2010
First Dashboard reports need to be customized (management level) and meet biz needs…focus on actionable metrics! A lot of people over-do it with reports. Do we make strategic decisions based on real, actionable data? With the firehose of data that is available to marketers now-a-days, it’s becoming increasingly difficult to find the information that truly matters. Or Does It? 5.
Three Views On The Future Of The CMO
NOVEMBER 17, 2010
Changes to the way marketing messages are perceived and consumed have forced the need for a deeper understanding of consumption habits and an open approach to interacting and communicating with your customers. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. It must be a part of your subconscious.
7 Steps For Dealing With Negative Blog Reviews And Comments.
JUNE 12, 2010
As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. someone in your office gasps. Both men presented a wonderful example of being negative and dealing with negative.
Definitive Guide to Planning a New Content Initiative
customers to help them think through their strategy and the realities of what it will take for. the needs and desires of its customers rather than explicitly expressing “We want to sell. like corporate website, blogs or all-customer email newsletters. what they’re hearing from prospects and customers. Hitting Close to Home All too often, new Divvy customers struggle.
Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
MAY 26, 2010
The recent years of economic instability mean being in constant connection with their organization, customers and suppliers. Why travel time presents the best opportunity to reach senior executives Without exception, every marketing and sales leader is looking for that doorway to reach key decision-makers in customer organizations. Think Mobile. Enter the humble mobile device. Agree?
7 Social Media And Content Marketing Articles You May Have Missed
OCTOBER 13, 2010
We’re resource constrained, and at the same time, we must find new ways to attract and engage customers in an increasingly attention starved world. Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. Here’s a round up in case you missed them. Has social media for business hit the mainstream? Sign up.
Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
AUGUST 4, 2010
As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. Especially when studies suggest that the overwhelming majority of visitors to a B2B blog are first timers. clicks down.
Use Storytelling for Powerful B2B Web Content
JUNE 7, 2012
Customers are looking for solutions to problems from companies they can trust. While a solid product is crucial to turning leads into customers, the final decision is often driven by emotion. Company history lets customers know how long you’ve been around. Your customer. Let your customer be the hero – tell stories about customer successes, and how they were able to solve real-life problems with your help. Your company’s brand is what makes customers remember who you are and what your message is. Great storytelling sparks emotion. Your company.
Content Marketing Playbook: Strategy and Roadmap
customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.
5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
OCTOBER 25, 2010
Although as a B2B Marketer, your blog exists as a means to educate existing customers and new prospects about your company’s products and services, the end-result is that you are building confidence in the mind of your readers that you really know your particular field of business. Over time, you should amass a large following that will carry your viral campaigns on their own.
5 Secrets Behind A Strong B2B Content Marketing Strategy
JUNE 26, 2012
With this content, you can showcase expertise and provide helpful insight; you can attract attention and make clients and customers interested in you and your company’s services. In B2B social media, the best results come with great content. Forms, outlets and advice for how to advance content are numerous , though often hard to narrow down and use to formulate a strong content marketing strategy. Here are five of the most useful hidden secrets used to create and ensure great content is shared, liked and remains visible amongst the vast amount of posts and publications within web 2.0. 1.
B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
MAY 11, 2010
Find out what would make your customers and prospects more productive. Based on my work with B2B high tech and industrial companies, the following list offers ideas for B2B mobile apps: Let’s say you provide a B2B software application. Is there a dashboard or other view that would simplify a process for your customer? reasing brand engagement. A Most likely, the answer is yes.
Content Marketers: How to Think and Act Like a Publisher
JULY 22, 2010
Tapping into a publisher-worthy understanding of your readership (your customers and potential customers) will help you get into the mindset that is driving the shift to content marketing, web content strategy, and ongoing content creation. So how do you begin to find or create the content you will need to succeed? It is by no means exhaustive or all inclusive. keeping readers loyal).
Content Marketing 2016: Staffing, Measurement, and Effectiveness
platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.
Metrics That Matter in B2B Marketing [#B2Bchat]
AUGUST 26, 2010
As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start. How often? Q.