B2Bbloggers

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25 Awesome B2B Blogging Tips

B2Bbloggers

To connect with customers? Prevent this problem by keeping an eye out for topic ideas any time you are interacting with others in your industry, hearing questions from customers, reading Twitter updates from those in your network, etc. Stay away for highly industry-specific terms and write in a way that can connect with customers. Overall Guidelines. To boost SEO?

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B2B Social Media FAQ: How Much Should We Budget?

B2Bbloggers

Connecting with customers, prospects, peers, and potential referrers. A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. Minimum Budgeting Requirements. This is a daily activity.

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25 Awesome LinkedIn Tips for B2B

B2Bbloggers

But for B2B businesses, from custom food packaging companies to the makers of a particle counter , it’s LinkedIn that is the real winner—the network whose users are mostly business professionals with a business mindset, where it’s easy to keep potential clients informed and where there’s great potential for attracting leads. Enjoy, Jeremy. What do you think? B2B Blogger

Evidence: Print Is Not Dead

B2Bbloggers

Translation: To increase the strength of your marketing, your message needs to permeate all the media channels being used by your customers. One of the most important decisions made in B2B marketing centers around choosing the right media (print, online, social, events, pr, tv/radio etc) to deliver your message. Is that true though? Not based on recent research conducted by Readex Research.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

7 Reasons You Can’t Afford to Ignore Lead Nurturing

B2Bbloggers

These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. 1. Start building better relationships with your leads, stay ahead of the competition, and turn more of your leads into customers with effective lead nurturing. As a marketer, your most important job is to generate leads for your business.  But what good are those leads if they’re not managed properly?  Only 25% of leads are legitimate and should go to sales.  50% are qualified but not ready to buy. Source: Gleanster Research).

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. The rational buyer is going to look for things like product feature specs and proof of benefit from other customers to build a quantifiable justification for the purchase. Why buy?

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

How are you engaging with your customers and what leads are coming from that? As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. Where are prospects coming from?

7 Factors To Consider Before You Follow Someone On Twitter

B2Bbloggers

As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. and “What should I look for when doing so?” Because I have a specific purpose defined for each account. Right? Sign up.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Top Four Ways to Convert Social Networkers into Customers

B2Bbloggers

What’s the secret to turning all your social networkers into cash-buying customers you ask? She says wrap the fancy, shiny new tech toys in old-school marketing techniques which focus on your customers first and you’ll have a winning ROI formula. The biggest mistake is when companies set up these beautiful Facebook timelines or Pinterest pages and they don’t ask for any feedback,” Walters said. “It’s basically another form of push marketing and customers on social media hate that. Customers care about their experience first. Focus on Customer Experience.

Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.

B2Bbloggers

The recent years of economic instability mean being in constant connection with their organization, customers and suppliers. Why travel time presents the best opportunity to reach senior executives Without exception, every marketing and sales leader is looking for that doorway to reach key decision-makers in customer organizations. Think Mobile. Enter the humble mobile device. Agree?

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

We recognize the need to be where our customers are interacting with content. Jeremy: What was it that caused SAP to understand that this is more than a passing fad and that social media content marketing are effective ways of attracting and retaining customers? As a company, we have placed innovation and customer value at the heart of what we do. Enjoy the read. Sign up.

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. Especially when studies suggest that the overwhelming majority of visitors to a B2B blog are first timers. clicks down.

10 Questions Your Content Marketing Operations Must Answer

B2Bbloggers

Webinars, sales presentations, customer training, white papers and the list goes on. How will we ensure the sales team is aware of the engagement and participation of our customers and prospects? One of the core objectives of content marketing is to nurture customers through the buying process. By no means is this an exhaustive list, just 10 to get you started. How old is it?

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

Put customers at the center of every decision. If an activity is not benefiting your customers, stop and ask “Why are we doing this?” Remember, above all else, customers are human beings. Analyze your existing customer base. What do your best customers have in common? What do your worst customers have in common? Learn how willing your customers are to recommend you. Customer referrals is one of the truest measures of customer loyalty. Calculate your customer acquisition cost. Calculate the lifetime value of one customer.

3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers

B2Bbloggers

There are three different types of third-party validation that are the most effective: customer testimonials including case studies. Getting good customer testimonials is easier than you think and an invaluable resource. What’s the worst a customer can say? Make asking for testimonials part of your new customer process and account management strategy for existing customers. When it becomes part of your regular routine, you’ll have a testimonial for every type of customer before you know it. If at all possible, get customers on video!

How To Keep Your Blog From Undermining Your Brand

B2Bbloggers

It’s what defines you to customers. To be effective, your blog needs to engage with customers in a way that’s relatable and that builds relationships.  Your brand is about much more than your logo or your name—It’s the complete look and feel of all of your media efforts across platforms and mediums. It’s who you are. How can you create a blog that seamlessly matches your website?

Measuring the Value of Digital Marketing [#B2Bchat Recap]

B2Bbloggers

First Dashboard reports need to be customized (management level) and meet biz needs…focus on actionable metrics! A lot of people over-do it with reports. Do we make strategic decisions based on real, actionable data? With the firehose of data that is available to marketers now-a-days, it’s becoming increasingly difficult to find the information that truly matters. Or Does It? 5.

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

7 Steps For Dealing With Negative Blog Reviews And Comments.

B2Bbloggers

As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. someone in your office gasps. Both men presented a wonderful example of being negative and dealing with negative.

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

We’re resource constrained, and at the same time, we must find new ways to attract and engage customers in an increasingly attention starved world. Over the past several months, I’ve contributed to a number  social media and content marketing blogs around the web. Here’s a round up in case you missed them. Has social media for business hit the mainstream? Sign up.

Metrics That Matter in B2B Marketing [#B2Bchat]

B2Bbloggers

As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start. How often? Q.

Five Tactics To Create A Winning B2B Facebook Contest

B2Bbloggers

These iPad lusters will certainly increase your fan count, but will not engage with you, share your messages, or become a paid customer. Entice your ideal customer to your contest by offering something they’d like from your company: think along the lines of an extended trial of your software, an hour-long consulting session, or admission to a paid Webinar or two. 4. Facebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. If done well, contests on Facebook can also be a lot of fun for your entrants.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

Tapping into a publisher-worthy understanding of your readership (your customers and potential customers) will help you get into the mindset that is driving the shift to content marketing, web content strategy, and ongoing content creation. So how do you begin to find or create the content you will need to succeed? It is by no means exhaustive or all inclusive. keeping readers loyal).

Three Views On The Future Of The CMO

B2Bbloggers

Changes to the way marketing messages are perceived and consumed have forced the need for a deeper understanding of consumption habits and an open approach to interacting and communicating with your customers. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. It must be a part of your subconscious.

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B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Early on you saw the potential power of social media through direct engagement with customers – and now you’re tasked with setting the social strategy and direction for your company. The good news is that you are not alone!

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5 Ways To Use Data Insight In Marketing Strategies

B2Bbloggers

The ‘single view of the customer’ is an old model and judging by everything we know about successful b2b marketing it isn’t working. Understanding customers and markets is only possible by creating infrastructure to make data as available as possible – with minimum effort. Huge losses are incurred by companies that fail to keep their customer data accurate. This can be a turn off for many customers and can end a potentially fruitful business relationship. As customers’ details change so should the marketing approaches and business decisions. Keep it high tech.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. What advice do marketers have when it comes to producing, promoting, and following up on webinars? If a rep. Pacific).

Use Storytelling for Powerful B2B Web Content

B2Bbloggers

Customers are looking for solutions to problems from companies they can trust. While a solid product is crucial to turning leads into customers, the final decision is often driven by emotion. Company history lets customers know how long you’ve been around. Your customer. Let your customer be the hero – tell stories about customer successes, and how they were able to solve real-life problems with your help. Your company’s brand is what makes customers remember who you are and what your message is. Great storytelling sparks emotion. Your company.

5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.

B2Bbloggers

Although as a B2B Marketer, your blog exists as a means to educate existing customers and new prospects about your company’s products and services, the end-result is that you are building confidence in the mind of your readers that you really know your particular field of business. Over time, you should amass a large following that will carry your viral campaigns on their own.

3 Landing Page Conversion Roadblocks And How To Get Around Them.

B2Bbloggers

As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. The specificity and focus of a landing page is what helps increase the chances of landing page conversion. Zzzzzzz.

3 Key Marketing Automation Check Points

B2Bbloggers

Ultimately, when it comes to frequency in messaging, the goal is to treat your future customers the way they want to be treated. 2. Use these check points as well as other  marketing automation best practices to improve your lead to customer conversion rate and drive more revenue for your business. The idea of automating marketing is scary to some. It should be. In theory it seems like a good idea; better results for less work. However, there are several key factors in the success of a of  marketing automation campaign. Too Many Messages. Are these messages getting opened?

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

Find out what would make your customers and prospects more productive.  Based on my work with B2B high tech and industrial companies, the following list offers ideas for B2B mobile apps: Let’s say you provide a B2B software application.  Is there a dashboard or other view that would simplify a process for your customer?  reasing brand engagement. A Most likely, the answer is yes.

What The Japanese Can Teach Us About First Impressions.

B2Bbloggers

This is a far cry from how we treat our customers’ business cards here in North America. In any business relationship, the business card will usually be the first piece of property that your customer ever trusts you with.  So what do we do with our customers’ business cards in the West? What if we were to take just a bit more care when interacting with clients?

Will Your B2B Campaign Win With Pinning?

B2Bbloggers

By using a pinboard to display international customers using your product in various locations around the globe, you can underscore the strength of your brand. Even if you are part of a small business with a limited product line, or a narrowly defined clientele, you can still use Pinterest to engage customers with your products and services in a variety of creative ways.

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5 Secrets Behind A Strong B2B Content Marketing Strategy

B2Bbloggers

With this content, you can showcase expertise and provide helpful insight; you can attract attention and make clients and customers interested in you and your company’s services. In B2B social media, the best results come with great content. Forms, outlets and advice for how to advance content are numerous , though often hard to narrow down and use to formulate a strong content marketing strategy. Here are five of the most useful hidden secrets used to create and ensure great content is shared, liked and remains visible amongst the vast amount of posts and publications within web 2.0. 1.

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