Although as a B2B Marketer, your blog exists as a means to educate existing customers and new prospects about your company’s products and services, the end-result is that you are building confidence in the mind of your readers that you really know your particular field of business. Buyers are more likely to buy from you with the confidence that you are a knowledge expert in your field and will share further knowledge once they become customers. From competitors to industry pundits, it is easy to get lost in the shuffle among the social media channels and search engines. MORE >>

content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. This post examines the business buyer’s position, how it differs from that of consumers, why it’s important to appeal to both rational and emotional decision making, and how to engage this audience throughout the buying cycle and, later, the customer lifecycle. The communication strategy should serve prospective buyers as well as current customers with lifetime value. MORE >>

With this content, you can showcase expertise and provide helpful insight; you can attract attention and make clients and customers interested in you and your company’s services. In B2B social media, the best results come with great content. Forms, outlets and advice for how to advance content are numerous , though often hard to narrow down and use to formulate a strong content marketing strategy. Here are five of the most useful hidden secrets used to create and ensure great content is shared, liked and remains visible amongst the vast amount of posts and publications within web 2.0. MORE >>

As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where In The World Is B2B Social Media ROI? September 9th, 2010 | By Jeremy Victor Is this a familiar scene? MORE >>

Connecting with customers, prospects, peers, and potential referrers. A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. Minimum Budgeting Requirements. With social media, a large portion of the cost is time.  Setting up a presence on all of the popular social networks – Facebook, Twitter, LinkedIn, Google+ — requires minimal fees, if any. This is a daily activity. Engagement. MORE >>