| || |
|Page 1 of 1 || Previous | Next |
| | B2B MEMES
OCTOBER 19, 2011 [Customer] Swabbing the Decks of the Titanic: Why You Should Learn Programming
| | B2B MEMES
MARCH 11, 2011 [Customer] Social Media and Ethics: An Interview with B2B Editor Maureen Alley
LinkedIn is actually huge for my audience: custom builders, designers and architects. Maureen Alley: Never tweet what you wouldn't say in person. In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine.
JUNE 26, 2012 | B2B MEMES
[Customer] Let’s Not Confuse Morality with Quality: Jonah Lehrer and Plagiarism
JUNE 6, 2012 | B2B MEMES
[Customer] Is Longer Better? Books, Twitter, and Engagement
DECEMBER 15, 2011 | B2B MEMES
[Customer] Jesse Noyes: Brand Journalist or Brand Reporter?
DECEMBER 1, 2011 | B2B MEMES
[Customer] How Can I Make You Pay for This Post?
NOVEMBER 29, 2011 | B2B MEMES
[Customer] “Content Is Power”: Q & A with Mark W. Schaefer
NOVEMBER 26, 2011 | B2B MEMES
[Customer] Open vs. Closed: Six New-Media Principles, No. 4
| | B2B MEMES
SEPTEMBER 30, 2011 [Customer] Editorial Quality Vs. Revenue: A False Dichotomy
” The trade magazine business of yore was built on inefficiencies, wherein it was difficult if not impossible for businesses to reach out to their customers on a large scale. On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. To the editor, this was a clear case of sales priorities trumping editorial quality. But that’s not fair. Where does that leave us?
| | B2B MEMES
OCTOBER 28, 2011 [Customer] Breaking News: People Who Like Print, Like Print
Now before I say anything more, I should mention that in my previous career in publishing I was a Readex customer for 20 years or so. There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. I’m sure it’s true. I’m also sure it’s not very meaningful.
| | B2B MEMES
NOVEMBER 29, 2011 [Customer] “Content Is Power”: Q & A with Mark W. Schaefer
At the end of the day, it’s about the money, about creating shareholder value, as all marketing and customer efforts should be. Mark W. Schaefer. couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. For me, a journalist, this came as a jolt. Though I liked and respected most of them, the alliance was always uneasy. Use your head. love that!
| | B2B MEMES
DECEMBER 15, 2011 [Customer] Jesse Noyes: Brand Journalist or Brand Reporter?
It’s to draw people in, to provide some form of value that will establish a level of credibility and intelligence that will create a stronger relationship with the brand’s customers and potential customers. If this is what happens, I see it as both beneficial for the brand and the brand’s customers. Jesse Noyes. Eloqua is clearly not a traditional outlet for journalism.
B2B MEMES | MONDAY, JULY 18, 2011 [Customer] A Boring But Mandatory Redesign Announcement
For the rest of my customizations, I relied on plug-ins: Blog Copyright by BTE to add a copyright statement to the footer. (I may yet switch to a creative commons license, but the traditional publisher in me still resists.). In my years as a magazine editor, one of the most irksome tasks was writing an editorial announcing a redesign of the publication. Sadly, there’s nothing fresh or original about saying your redesign is fresh and original. Would you deliberately aim for a dated and derivative look? The old look. So, you might ask, why am I writing this? couldn’t use that! MORE >>
B2B MEMES | THURSDAY, DECEMBER 1, 2011 [Customer] How Can I Make You Pay for This Post?
The phrase suggested to me one more challenge she might have added: “How to stop thinking of your customers as peons and thieves.”. The longer traditional media thinks in terms of how they can make their customers do things, the closer they are to extinction. In an article earlier this week explaining why she won’t be self-publishing anytime soon, Edan Lepucki paused to enumerate the hurdles facing traditional publishers. The last in her list was “how to make people actually pay for content.” It’s troublesome enough that media should be so concerned with how to make people pay. MORE >>
B2B MEMES | TUESDAY, APRIL 12, 2011 [Customer] Webcasts Grow Up
If I were still an On24 customer (I last worked with them three years ago) I would be very excited about this new platform. In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. haven’t seen much improvement in the intervening 18 months—until today. In an online event this morning, webcast service provider On24 showed off a new webcasting platform that provides the kind of multimedia and social-media integration that the technology needs to thrive. Now if only they could supply better waiting-room music. MORE >>
B2B MEMES | MONDAY, JANUARY 10, 2011 [Customer] The Yin and Yang of Content Economics
This is alien thinking for traditional B2B content producers, notes Conley: “Both trade publishers and custom publishers have seldom felt the need to be great. It has the look of two trends hurtling toward a head-on collision. Content is getting ever cheaper, but to be effective, content has to get ever better. Sooner or later, one of these trends is bound to falter–but which will it be? That was the implicit question in a plaintive tweet last week from Bob Scheier: After a look at HubSpot’s Writers Network , he asked: “Why are rates so low ($50/blog post)? MORE >>
B2B MEMES | SUNDAY, NOVEMBER 20, 2011 [Customer] Three Ways to Make Media More Personal
We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. MUD day 20: Back in the late 90s or early aughts, one of the hot topics in the Web 1.0 world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. We never implemented our plan, but it hardly mattered. The onset of Web 2.0 and social media, along with the impact of Google search, would have rendered our efforts irrelevant. Aggregate. MORE >>
- [Customer] Let’s Not Confuse Morality with Quality: Jonah Lehrer and Plagiarism B2B MEMES | TUESDAY, JUNE 26, 2012
- [Customer] Is Longer Better? Books, Twitter, and Engagement B2B MEMES | WEDNESDAY, JUNE 6, 2012
- [Customer] Does Danger Lurk in the Language of Social Media? B2B MEMES | FRIDAY, JULY 22, 2011
- [Customer] Editorial Wall, or Prison Wall? B2B MEMES | TUESDAY, OCTOBER 19, 2010
- [Customer] Brand Journalism Trend Heats Up in UK B2B MEMES | MONDAY, OCTOBER 4, 2010
- [Customer] Want to Twitter Better? Diversify Your Pronouns B2B MEMES | TUESDAY, NOVEMBER 15, 2011
- [Customer] Start-Up Briefing Media Ltd. Blends Old with New B2B MEMES | THURSDAY, SEPTEMBER 9, 2010
- [Customer] Open vs. Closed: Six New-Media Principles, No. 4 B2B MEMES | SATURDAY, NOVEMBER 26, 2011
- [Customer] Content Marketers: Think “Editorial” B2B MEMES | FRIDAY, NOVEMBER 12, 2010
- [Customer] This Might Be Big: IDG Enters Content Marketing B2B MEMES | THURSDAY, MAY 13, 2010
- [Customer] Is B2B Ready for Corporate Journalism? B2B MEMES | TUESDAY, APRIL 20, 2010