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OCTOBER 19, 2011 [Customer] Swabbing the Decks of the Titanic: Why You Should Learn Programming
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MARCH 11, 2011 [Customer] Social Media and Ethics: An Interview with B2B Editor Maureen Alley
LinkedIn is actually huge for my audience: custom builders, designers and architects. Maureen Alley: Never tweet what you wouldn't say in person. In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. Absolutely.
JUNE 26, 2012 | B2B MEMES
[Customer] Let’s Not Confuse Morality with Quality: Jonah Lehrer and Plagiarism
JUNE 6, 2012 | B2B MEMES
[Customer] Is Longer Better? Books, Twitter, and Engagement
DECEMBER 15, 2011 | B2B MEMES
[Customer] Jesse Noyes: Brand Journalist or Brand Reporter?
DECEMBER 1, 2011 | B2B MEMES
[Customer] How Can I Make You Pay for This Post?
NOVEMBER 29, 2011 | B2B MEMES
[Customer] “Content Is Power”: Q & A with Mark W. Schaefer
NOVEMBER 26, 2011 | B2B MEMES
[Customer] Open vs. Closed: Six New-Media Principles, No. 4
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DECEMBER 15, 2011 [Customer] Jesse Noyes: Brand Journalist or Brand Reporter?
It’s to draw people in, to provide some form of value that will establish a level of credibility and intelligence that will create a stronger relationship with the brand’s customers and potential customers. If this is what happens, I see it as both beneficial for the brand and the brand’s customers. Jesse Noyes. Eloqua is clearly not a traditional outlet for journalism.
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NOVEMBER 12, 2010 [Customer] Content Marketers: Think “Editorial”
A few days ago, Joe Pulizzi itemized some of the different ways to describe content marketing , then added, “there are another 30 names for this including branded content, customer media, custom publishing and the list goes on.” One of the most exciting areas today in the realm of what we used to call publishing is content marketing. As befits a rapidly evolving discipline, there is no single, satisfactory definition for this new activity. But one word that rarely shows up in such lists is editorial. That’s a pity. Not that I object to content. who knows?
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OCTOBER 19, 2010 [Customer] Editorial Wall, or Prison Wall?
As a representative of your company, you’re telling customers that you couldn’t care less about their business. There’s been some fervent debate in recent days about the risks of an entrepreneurial role for editors. Note: By the term editor I mean any journalist, whether writer, reporter, or editor.) Does Does being involved in the business side of a media enterprise mean being involved in sales? And does breaking down the sacred wall between editorial and sales mean that editorial must be tainted? admire the plain speaking, but my first reaction was, Are you nuts? m a big fan.
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DECEMBER 1, 2011 [Customer] How Can I Make You Pay for This Post?
The phrase suggested to me one more challenge she might have added: “How to stop thinking of your customers as peons and thieves.”. The longer traditional media thinks in terms of how they can make their customers do things, the closer they are to extinction. In an article earlier this week explaining why she won’t be self-publishing anytime soon, Edan Lepucki paused to enumerate the hurdles facing traditional publishers. The last in her list was “how to make people actually pay for content.” It’s troublesome enough that media should be so concerned with how to make people pay.
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B2B MEMES | FRIDAY, SEPTEMBER 30, 2011 [Customer] Editorial Quality Vs. Revenue: A False Dichotomy
” The trade magazine business of yore was built on inefficiencies, wherein it was difficult if not impossible for businesses to reach out to their customers on a large scale. On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. To the editor, this was a clear case of sales priorities trumping editorial quality. But that’s not fair. Where does that leave us? MORE >>
B2B MEMES | TUESDAY, NOVEMBER 29, 2011 [Customer] “Content Is Power”: Q & A with Mark W. Schaefer
At the end of the day, it’s about the money, about creating shareholder value, as all marketing and customer efforts should be. Mark W. Schaefer. couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. For me, a journalist, this came as a jolt. Though I liked and respected most of them, the alliance was always uneasy. Use your head. MORE >>
B2B MEMES | FRIDAY, JULY 22, 2011 [Customer] Does Danger Lurk in the Language of Social Media?
When Joe Pulizzi talks about it , I’m ready to leap onto the barricades with him and raise the banner for personalizing and equalizing the relationship with customers through great editorial. No writer can become good at the craft without being sensitive to language. But in other contexts, that vocational advantage can be a liability. This seems to be true of many journalists who resist the benefits of new media solely because of the language used to describe them. They’ve got it wrong, of course. But we should not be too quick to dismiss their reactions. They may be on to something. MORE >>
B2B MEMES | FRIDAY, OCTOBER 28, 2011 [Customer] Breaking News: People Who Like Print, Like Print
Now before I say anything more, I should mention that in my previous career in publishing I was a Readex customer for 20 years or so. There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. m sure it’s true. m also sure it’s not very meaningful. Just because you like something doesn’t mean it’s not dead. The findings are from Readex Research , and are based on a series of media usage surveys conducted over the last year or so. Yes, many people still love print. MORE >>
B2B MEMES | MONDAY, OCTOBER 4, 2010 [Customer] Brand Journalism Trend Heats Up in UK
Though Burrell uses never names it as such (a “web version” of “customer publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it. Because these new types of publishers want to avoid “clunky advertorial, laden with overt brand value and PR messages,” they will be hiring experienced journalists to build an audience of loyal customers. journalists moving into content marketing ) is more than theoretical. Companies that have a story to tell and the money to get it told.. MORE >>
- [Customer] Want to Twitter Better? Diversify Your Pronouns B2B MEMES | TUESDAY, NOVEMBER 15, 2011
- [Customer] Webcasts Grow Up B2B MEMES | TUESDAY, APRIL 12, 2011
- [Customer] Start-Up Briefing Media Ltd. Blends Old with New B2B MEMES | THURSDAY, SEPTEMBER 9, 2010
- [Customer] Three Ways to Make Media More Personal B2B MEMES | SUNDAY, NOVEMBER 20, 2011
- [Customer] The Yin and Yang of Content Economics B2B MEMES | MONDAY, JANUARY 10, 2011
- [Customer] Open vs. Closed: Six New-Media Principles, No. 4 B2B MEMES | SATURDAY, NOVEMBER 26, 2011
- [Customer] This Might Be Big: IDG Enters Content Marketing B2B MEMES | THURSDAY, MAY 13, 2010
- [Customer] Is Longer Better? Books, Twitter, and Engagement B2B MEMES | WEDNESDAY, JUNE 6, 2012
- [Customer] A Boring But Mandatory Redesign Announcement B2B MEMES | MONDAY, JULY 18, 2011
- [Customer] Let’s Not Confuse Morality with Quality: Jonah Lehrer and Plagiarism B2B MEMES | TUESDAY, JUNE 26, 2012
- [Customer] Is B2B Ready for Corporate Journalism? B2B MEMES | TUESDAY, APRIL 20, 2010
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