B2B Marketing Traction

Trending Sources

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

More savvy social media marketers know that Instagram is a much better platform for storytelling that engages and entertains your audiences , creates brand awareness in prospects and more loyalty for existing customers or clients. It’s about pinning many things that relate to your product, your industry, your company, and your customers. Most of their customers are women.

Spam 100

Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

Millennials have higher expectations for the customer experience. For more information, read this Forbes article, 7 Ways To Serve — And Keep — Millennial Customers. 4. Marketing Strategy b2b customer marketing strategyYou did the research. You wrote the plan. You know where your B2B target audience gets information and how they buy, right? Not so fast.

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

If you truly feel that a blog post, infographic or video that you created is valuable, post it to the group and write a discussion headline that is custom to that particular group and that invites participation. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. Thanks.”

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Get some customer-produced video testimonials about your products or services? Consider sending key customers a selfie stick with a note asking them to record photos of their employees using your product or service or a video testimonial for your company and to enjoy it for their own personal use. Do you need to get your customers’ or prospects’ attention?

Content Methodology: A Best Practices Report

for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.

Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

You may find that something like content marketing can attract prospective customers and the in-person events seal the deal. With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. But, it’s not. But wait a minute. Don’t get me wrong. Some Rights Reserved.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

You need to understand what value you provide to your customers and then leverage it. But, rather than just competing on price, this brand had done its homework and knew what values and attributes its customers appreciated. First you need to know your customers. Why do your customers buy from you? Notice that in the four steps mentioned above I put customers first.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Here are five ways to improve your marketing to your customers. 1. Increase quality communications with your customers.

3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

You can even provide a brief statement such as, “You are receiving this email because you opted in to Branded Company’s email marketing list / you attended Branded Company’s webinar / you are a customer of Branded Company.” Better yet, why don’t you send a test email to a trusted advisor, a loyal customer, or even a family member? Right? Is yours clear?

Click 76

Evangelizing a Content Marketing Program

percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.

B2B Marketers: If You Fail to Plan, You Are Planning to Fail

B2B Marketing Traction

Analyze your customers, markets and competition. 2. So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right? You’d be surprised how many businesses fail to write a marketing plan. Now marketing plans are even more important, because there are more moving parts. Write a marketing plan. 4.

Plan 86

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

But sometimes marketing gets put at the bottom of the list, after selling, shipping, invoicing and making customers and employees happy. At a software company where I was Director of Marketing, our President allowed a Customer Service Rep to develop (in his spare time) a handheld device that would allow our users to more easily enter data into our system. What do our customers need?

Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

Of course, if you have customizations that have to be re-applied, the update can be a little more involved. Program a custom version of the site. It’s not a solution for everyone, but if done right it can probably yield the best results because every feature can be customized for the web. Google changed their search engine algorithm to favor mobile friendly websites.

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

It targets small to medium businesses in Europe and is a CRM company with 12,000 customers. SuperOffice created a systematic approach to distributing their blog posts to followers and subscribers and customers. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Those that allocated more got greater results.

5 New B2B Sales and Marketing Strategies

Well, the model has shifted with the customer now in control and. creates a cohesive and smooth customer journey without a marketing and sales. helps generate qualified leads, but moves customers through the buyer stages. and free exchange of ideas, because you can’t serve the customer right when. Encouraging lead alignment sessions around the customer journey with.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Educate your customers about your products and services? Build a relationship with your customers? 2. The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need. You send a regular eNewsletter, but are you getting results? Set clear objectives for your eLetter. Include calls to action.

Email 71

B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

Doing business today requires transparency, which builds trust with your customers and partners. No more Mad Men using smoke and mirrors to trick the unknowing customer into buying our stuff. In the book Likeable Business , David Kerpen uses Domino’s Pizza as an example of doing the right thing when customers aren’t happy. Collaboration is increasing.

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

Pros of using LinkedIn for Customer Relationship Management (CRM). Cons of using LinkedIn for Customer Relationship Management (CRM). In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. It used to be that all you could do is view the information your contacts chose to share with you.

Trust 70

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

The best thing to do in this situation is educate the client about the importance of planned, integrated marketing, understanding the audience, and crafting strong marketing messages that stress benefits and solutions to prospective customers’ pains and problems. A good marketing consultant delivers solutions, implementation and results. Your baby’s ugly. ” 4.

Study: How Much of Your Content Marketing Is Effective?

And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

It’s time to produce some videos to help your prospective customers learn about what you do. Beyond customer service videos, what can you do? You might want to show the process of what you do once a customer orders your product – from order to delivery. You can do one case study or a series to show how your product or service is used and how customers benefit.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

WordPress is open source and extremely cost-effective, but if a site calls for custom features and designs it may be more cost-effective to code the site from scratch. Don’t accept customer support from someone reading from a script – there are companies that provide better service. Here are eleven website mistakes and tips on how to avoid them. 1. Your content is static.

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! The mechanics seem easy, but making your update effective (eye-catching, compelling, and engaging) is not as easy. Here’s how to do it right. 1. Include an image or photo with your update.

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Do we need to generate new leads, create awareness, better support existing customers, build a user community? Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution! When creating a new or updating an existing web site, marketing professionals have a tough role to play. can use effectively. Who are they? Read about it here.

Sites 43

Definitive Guide to Planning a New Content Initiative

customers to help them think through their strategy and the realities of what it will take for. the needs and desires of its customers rather than explicitly expressing “We want to sell. like corporate website, blogs or all-customer email newsletters. what they’re hearing from prospects and customers. Hitting Close to Home All too often, new Divvy customers struggle.

Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

If your product or service isn’t new, case studies and success stories can help your audience understand why you’re different and get a vision of what results they may get as your customer or client. We work with businesses to create and post custom content online that increases website traffic and qualified lead generation. Know your audience.

Plan 70

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

Does your brand make your customers feel good and what to associate with your company? Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. You have a business that sells to other businesses, so you plan to keep your marketing business-like. You have a great product or service.

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? Do they focus their marketing on new customers and fail to woo existing customers with user groups, how-to’s, appreciation and loyalty marketing? 4. Here are some of the ways a competitive analysis can help your B2B marketing. 1.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

hen we work with clients at New Incite, we sometimes go through a branding exercise to identify what images and concepts work for their industry, their customers, their employees. Technology Marketing b2b content customer marekting social media trade showLike many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?”

Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

B2B marketers may have good face-to-face relationships with prospects and customers, but they need to be human and engaging online, too. Do you need help telling your story consistently online, engaging and converting customers? I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. Trust. Tell it!

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Know your customer. Write a creative marketing persona that describes each type of customer that buys your product or service. Fix broken customer touchpoints.

Plan 66

Don’t Make Me Play Whack-a-Mole with your Marketing Popups

B2B Marketing Traction

just get irritated when people put systems and tools before a quality customer experience. P.S. Writing this post led me to think, “ What technology have I used that may not provide the best customers experience? Today successful marketing programs include automation and technology. But it’s important to remember that marketing systems and tools don’t ensure success.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Add value for prospects and customers. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects. 3. Engage with customers, prospects, partners. Engagement increases customer intimacy. 6. Is blogging worth it for B2B marketers? Create credibility for your business.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

14 Do’s and Don’ts of Marketing One Sheets

B2B Marketing Traction

Scan a QR code and view a custom landing page on their smart phone? Over the years I’ve assembled a book of sample one sheets that I use to review with clients. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers. What are you selling? What is unique about it? SNORE!