B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

More savvy social media marketers know that Instagram is a much better platform for storytelling that engages and entertains your audiences , creates brand awareness in prospects and more loyalty for existing customers or clients. It’s about pinning many things that relate to your product, your industry, your company, and your customers. Most of their customers are women.

Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

Millennials have higher expectations for the customer experience. For more information, read this Forbes article, 7 Ways To Serve — And Keep — Millennial Customers. 4. Marketing Strategy b2b customer marketing strategyYou did the research. You wrote the plan. You know where your B2B target audience gets information and how they buy, right? Not so fast.

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

If you truly feel that a blog post, infographic or video that you created is valuable, post it to the group and write a discussion headline that is custom to that particular group and that invites participation. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. Thanks.”

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Post updates about your company and share helpful content that you and others create that will help your target audience, clients and customers. Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. LinkedIn.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

You may find that something like content marketing can attract prospective customers and the in-person events seal the deal. With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. But, it’s not. But wait a minute. Don’t get me wrong. Some Rights Reserved.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. The good news is that the WordPress template used for the update was responsive; it was just that some customizations disabled the responsive design. Still on the fence about social media marketing? Then it was time for Twitter.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

You need to understand what value you provide to your customers and then leverage it. But, rather than just competing on price, this brand had done its homework and knew what values and attributes its customers appreciated. First you need to know your customers. Why do your customers buy from you? Notice that in the four steps mentioned above I put customers first.

3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

You can even provide a brief statement such as, “You are receiving this email because you opted in to Branded Company’s email marketing list / you attended Branded Company’s webinar / you are a customer of Branded Company.” Better yet, why don’t you send a test email to a trusted advisor, a loyal customer, or even a family member? Right? Is yours clear?

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

But sometimes marketing gets put at the bottom of the list, after selling, shipping, invoicing and making customers and employees happy. At a software company where I was Director of Marketing, our President allowed a Customer Service Rep to develop (in his spare time) a handheld device that would allow our users to more easily enter data into our system. What do our customers need?

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

Pros of using LinkedIn for Customer Relationship Management (CRM). Cons of using LinkedIn for Customer Relationship Management (CRM). In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. It used to be that all you could do is view the information your contacts chose to share with you.

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Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

Of course, if you have customizations that have to be re-applied, the update can be a little more involved. Program a custom version of the site. It’s not a solution for everyone, but if done right it can probably yield the best results because every feature can be customized for the web. Google changed their search engine algorithm to favor mobile friendly websites.

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! The mechanics seem easy, but making your update effective (eye-catching, compelling, and engaging) is not as easy. Here’s how to do it right. 1. Include an image or photo with your update.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Educate your customers about your products and services? Build a relationship with your customers? 2. The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need. You send a regular eNewsletter, but are you getting results? Set clear objectives for your eLetter. Include calls to action.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

Does your brand make your customers feel good and what to associate with your company? Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. You have a business that sells to other businesses, so you plan to keep your marketing business-like. You have a great product or service.

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

It targets small to medium businesses in Europe and is a CRM company with 12,000 customers. SuperOffice created a systematic approach to distributing their blog posts to followers and subscribers and customers. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Those that allocated more got greater results.

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? Do they focus their marketing on new customers and fail to woo existing customers with user groups, how-to’s, appreciation and loyalty marketing? 4. Here are some of the ways a competitive analysis can help your B2B marketing. 1.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

It’s time to produce some videos to help your prospective customers learn about what you do. Beyond customer service videos, what can you do? You might want to show the process of what you do once a customer orders your product – from order to delivery. You can do one case study or a series to show how your product or service is used and how customers benefit.

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B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

Doing business today requires transparency, which builds trust with your customers and partners. No more Mad Men using smoke and mirrors to trick the unknowing customer into buying our stuff. In the book Likeable Business , David Kerpen uses Domino’s Pizza as an example of doing the right thing when customers aren’t happy. Collaboration is increasing.

Don’t Make Me Play Whack-a-Mole with your Marketing Popups

B2B Marketing Traction

just get irritated when people put systems and tools before a quality customer experience. P.S. Writing this post led me to think, “ What technology have I used that may not provide the best customers experience? Today successful marketing programs include automation and technology. But it’s important to remember that marketing systems and tools don’t ensure success.

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

The best thing to do in this situation is educate the client about the importance of planned, integrated marketing, understanding the audience, and crafting strong marketing messages that stress benefits and solutions to prospective customers’ pains and problems. A good marketing consultant delivers solutions, implementation and results. Your baby’s ugly. ” 4.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

WordPress is open source and extremely cost-effective, but if a site calls for custom features and designs it may be more cost-effective to code the site from scratch. Don’t accept customer support from someone reading from a script – there are companies that provide better service. Here are eleven website mistakes and tips on how to avoid them. 1. Your content is static.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

hen we work with clients at New Incite, we sometimes go through a branding exercise to identify what images and concepts work for their industry, their customers, their employees. Technology Marketing b2b content customer marekting social media trade showLike many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?”

Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

If your product or service isn’t new, case studies and success stories can help your audience understand why you’re different and get a vision of what results they may get as your customer or client. We work with businesses to create and post custom content online that increases website traffic and qualified lead generation. Know your audience.

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Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Do we need to generate new leads, create awareness, better support existing customers, build a user community? Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution! When creating a new or updating an existing web site, marketing professionals have a tough role to play. can use effectively. Who are they? Read about it here.

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The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Follow some of your suppliers, customers and some industry media writers and their publications. Retweet the Tweets that include great links to content, great quotes or other Tweets of those people (customers, prospects, associates, etc.) Learning to use Twitter can be perplexing, because it has it’s own language and coding. SMX is the hashtag for the conferences. Twitter Icon.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

B2B marketers may have good face-to-face relationships with prospects and customers, but they need to be human and engaging online, too. Do you need help telling your story consistently online, engaging and converting customers? I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. Trust. Tell it!

B2B Marketers: Do Customers Have a Tattoo of Your Brand?

B2B Marketing Traction

Customers line up for new product releases and even tattoo the brand’s logo on their body. We need to engage our customers, not only in the buying cycle but through the entire customer experience as well. If any of you have customers that have tattooed your brand on their bodies, I’d love to know! Marketing Soapbox b2b customer marketing

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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Although technically this is not a tactic… …as always, the best marketing is planned strategically, using deep knowledge of customer needs and marketplace trends. Happy New Year! Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . 1. Substance is king. SEO Is dead.

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Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Know your customer. Write a creative marketing persona that describes each type of customer that buys your product or service. Fix broken customer touchpoints.

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3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

Know thy customer; 2. The Marketing Persona – know thy customer. Today marketing personas are used to understand customers and communicate that understanding to employees and other stakeholders. marketing persona is a story written about each customer segment your company serves. How well do you know your customer? Tweet. Know thyself; and 3. Your industry?

SWOT 101

Improve Service with a Customer Touch Point Map

B2B Marketing Traction

Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. Could that describe your level of service to your customers? Make sure you provide an excellent customer eperience by doing a customer touch point analysis.

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

You can survey your customers to find out which competitors were included in their review. gather this information from the websites, their social media platforms, from interviews and customer surveys. But you can also do an easier and more cost-effective online search to see which competitors come up at the top of the search results and focus your analysis on them.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Add value for prospects and customers. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects. 3. Engage with customers, prospects, partners. Engagement increases customer intimacy. 6. Is blogging worth it for B2B marketers? Create credibility for your business.

How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

Are your customers, clients, referral sources on social media? Once you understand on what social media platforms your customers and other stakeholders are engaging, create a presence there and begin to connect, post messages and engage. Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. Survey your stakeholders.