In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. So a growing business was responsible for a large measure of this, but even if you bake out the additional customers, there is still a huge uptick in lead generation per client. And finally, a great tip from Heather Foeh , Director of Customer Culture for Eloqua, is remember that once you’ve created and launched content, and moved on to new efforts, you may sort of get sick of previous efforts. MORE >>

In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. So a growing business was responsible for a large measure of this, but even if you bake out the additional customers, there is still a huge uptick in lead generation per client. And finally, a great tip from Heather Foeh , Director of Customer Culture for Eloqua, is remember that once you’ve created and launched content, and moved on to new efforts, you may sort of get sick of previous efforts. MORE >>

If you had a custom structure there’s space for this too. A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). Maybe not. Ours didn’t. MORE >>

Live events provide a great opportunity to connect with customers, thank them for their business and leverage their success for new customer acquisition. With Dreamforce wrapped up I figured we’d wrap up the week with one more tip for getting more out of your events. For your next event, here are a MORE >>

Although volumes have been written about alignment between marketing and sales, why it’s so important, and how to get it done, best practices for how marketing interacts and teams-up with customer support aren’t quite as abundant. One of the articles in this month’s CRM Magazine (Social Media Belongs in the Contact MORE >>