| | | B2B Internet Marketing Strategies | |  Customer | 14 articles |
| Page 1 of 1 | Previous | Next | B2B INTERNET MARKETING STRATEGIES MARCH 22, 2011 Stop Crossing the Chasm! Start Growing the Long Tail! But majority markets are more risk averse and want proven products, while early adopters like new and innovative products even if they’re unproven, creating a “chasm” that marketers must “cross” to move from marketing to early adopters toward marketing to larger, more profitable majority markets.The biggest challenge in crossing the chasm is the catch 22 that majority markets won’t buy until they see other respectable majority customers have already bought. It’s time to question and even throw out many of the strategies in Geoffrey Moore’s iconic book, Crossing the Chasm. Characteristic. | B2B INTERNET MARKETING STRATEGIES AUGUST 2, 2011 Best Buy’s Powerful Cloud API Marketing Strategy So naturally Best Buy—with retail customers who are very media and technology savvy—has pushed the boundaries of how to drive retail sales using powerful cloud API marketing strategies. Our off-line competitive advantage is our thousands of physical store locations where customers can get what they want without waiting. Beyond just driving traffic, enterprise partners use the Commerce API to drive actual customer transactions. Customers don’t have to wait several days for a package to arrive as they would with a pure-play e-commerce retailer like Amazon.com. | | | | | |
| B2B INTERNET MARKETING STRATEGIES JULY 6, 2010  Does Your Content Marketing Support Your Customer Lifecycle? To practice good content marketing, guide your prospects gently through the customer lifecycle, building credibility, trust and perceived value gradually, so that they never feel like they’re the target of a sales job. To align your content marketing with your customer lifecycle, just think of content as steps on a stair case. Bad content marketing is like a bad date. Paying money. | B2B INTERNET MARKETING STRATEGIES MAY 15, 2010 Debunking the Viral Coefficient Just to be clear about definitions, the viral coefficient is simply the number of new customers your average existing customer generates. If your average customer generates more than 1 new customer, then your customer base will grow exponentially—or “virally.”. By measuring the number of new customers generated by existing customers, it looks at the entire customer lifecycle as a single event. The viral coefficient ignores the viral marketing opportunities that can exist within sub-processes within the total customer lifecycle. | B2B INTERNET MARKETING STRATEGIES OCTOBER 13, 2010 Cloud Marketing Triggering an Application Land Rush Their namesake product, HootSuite , is an on-line application that makes it easy for professional marketers to collaborate as a team to engage prospects and customers through social media. As software and Internet companies boost revenues with cloud marketing , they’re effectively triggering a land rush of new and innovative applications that would not have been economically viable any other way. Entirely new companies are springing up to grab their share of entirely new markets by building their core products on top of cloud marketers’ platforms. Simon Stanlake. CTO, HootSuite. | B2B INTERNET MARKETING STRATEGIES MAY 15, 2010 Debunking the Viral Coefficient Just to be clear about definitions, the viral coefficient is simply the number of new customers your average existing customer generates. If your average customer generates more than 1 new customer, then your customer base will grow exponentially—or “virally.”. By measuring the number of new customers generated by existing customers, it looks at the entire customer lifecycle as a single event. The viral coefficient ignores the viral marketing opportunities that can exist within sub-processes within the total customer lifecycle. | | | | | | | |
| - Maximizing the Time Value of Content
But what happens when we turn the tables and look at the time value of content from the perspective of our prospects and customers? In a recent post on aligning content marketing with your customer lifecycle , you may have noticed that every micro-transaction in a good content marketing plan requires a prospect to make some commitment in time and attention. The customer lifecycle begins with trading companies’ content for prospects’ attention and then gradually transforms into trading companies’ products for customers’ business. Jill Konrath. MORE >> - Amazon’s Cloud Marketing Is Affiliate Marketing 2.0
Amazon even offers a Product Advertising API that lets developers build their own custom software and websites integrated directly into Amazon’s back end systems. Amazon revolutionized Internet marketing by putting affiliate marketing on the map back in 1996, turning every little mom-and-pop website into a revenue channel for Amazon. Today Amazon has turned to cloud marketing as the new and improved 2.0 version of affiliate marketing. Amazon offers yet another example of how cloud marketing is changing the nature of marketing on the Internet. Wow, you read the whole thing! MORE >> - High Growth Product Strategy Using Stack Integration
External Applications: Public or customer-facing applications, such as websites. Corporate strategists have long looked to horizontal and vertical integration as tried-and-true expansion strategies. Horizontal integration is just a fancy way of saying that you plan to buy out your competitors to expand your market share. And vertical integration just means you plan to buy out companies that are upstream or downstream from you in your supply chain. For example, a clothing designer might buy out a chain of retail clothing stores to move downstream in the supply chain. MORE >> -
 Does Your Content Marketing Support Your Customer Lifecycle?
To practice good content marketing, guide your prospects gently through the customer lifecycle, building credibility, trust and perceived value gradually, so that they never feel like they’re the target of a sales job. As prospects gain more interest, your content marketing escalates the relationship one step at a time, gently escorting your prospect along the road to becoming a paying customer. To align your content marketing with your customer lifecycle, just think of content as steps on a stair case. Bad content marketing is like a bad date. Clicking a web link. MORE >> - Maximizing the Time Value of Content
But what happens when we turn the tables and look at the time value of content from the perspective of our prospects and customers? In a recent post on aligning content marketing with your customer lifecycle , you may have noticed that every micro-transaction in a good content marketing plan requires a prospect to make some commitment in time and attention. The customer lifecycle begins with trading companies’ content for prospects’ attention and then gradually transforms into trading companies’ products for customers’ business. Jill Konrath. MORE >>
- The 4 Essential B2B Value Propositions B2B INTERNET MARKETING STRATEGIES | SUNDAY, APRIL 11, 2010
- High Growth Product Strategy Using Stack Integration B2B INTERNET MARKETING STRATEGIES | TUESDAY, JUNE 8, 2010
- The 4 Essential B2B Value Propositions B2B INTERNET MARKETING STRATEGIES | SUNDAY, APRIL 11, 2010
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