Anything Goes Marketing

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Customer Nurturing: It's Not Lead Nurturing so Stop Calling it That

Anything Goes Marketing

This is a typical message that customer success managers or any customer facing person hears from their customers almost on a daily basis. The problem is that the customer wasn’t aware of it. You know, I really want to do X with your product. Can you get on a call to chat? In many of these situations there is in fact a solution. This can happen for many reasons. The trick is to try and get in

Measuring the Impact of Lead Nurturing: 3 Methods You Can Use

Anything Goes Marketing

One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group. This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. Why is this so important? If nurturing is improving the number of overall leads. lead nurturing marketing automation marketing metrics

Transformation to Advocacy: Summit on Customer Engagement Summary

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This past week I joined more than 100 customer reference and advocacy professionals at the Summit on Customer Engagement in the Bay Area. I was there to learn as well as share what I''ve experienced with our customers at Influitive. The The theme of the conference was to go broader when it comes to reference management and advocacy - to get to "the other 90%". While I came away from the conference. Advocate Marketing

Rethink Your Approach to Customer Testimonials: Mobilize Your Advocates

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How many excuses like these have you seen when you’re asking your customers for a testimonial? How many letters, emails, calls, texts, tweets etc… do you normally have to send before you hear back from your customers? This was a post I originally created for Kapost''s Content Marketeer Blog. “I’m too busy.” “I’m travelling." “It’s end of quarter.” “I never got your email.” It’s been proven that

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

organizing content for customer facing meetings. For someone who needs to find a relevant asset to present to a prospect or customer, this. We love to hear how customers. networks can show customized, tailored ads to viewers based. your customers, be able to measure the. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. and value. post-production.

Top 10 LinkedIn Tips for Lead Generation

Anything Goes Marketing

This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and I had the pleasure of guest blogging on the “It’s all About Revenue Blog”. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available.

Top Automated Marketing Personalization Tactics

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This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. You should make the customer feel that you are carrying on a conversation from where it left off last time – not starting all over again. There are many different ways to do this but the best time to deliver the right message is at a time that matches your customer’s buying process.

Email Autoresponders 2.0 in B2B Marketing

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Dynamic Content : This is one of the key areas that makes me smile when I'm reviewing how our customers are getting the most out of our product. Using dynamic content you can change key areas such as what was exactly downloaded as well as customizing a call to action either based on what they downloaded and/or the interests that were specified in the registration process. Chad H.

Top 10 Triggered B2B Email Marketing Campaigns

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It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. Customer service survey. Automatically send out a follow up email after a customer service case was closed asking for feedback. New customer program. Renewal reminders.

Content Methodology: A Best Practices Report

for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.

Tips to Improve How You Segment Your Database

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During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. This past week, I read about a fantastic approach from Avid that makes it easy for email subscribers to customize the email content they receive from Avid as well as let Avid know what they are interested in. Hi everyone. People lie. People change.

How To Build a Lead Nurturing Culture Part I

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In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. Remember that your prospective customer is being bombarded with hundreds of emails each day – how is your email going to appeal to them? Are any of you out there new fathers? Chad H.

B2B 9

Wake up and Send More Email

Anything Goes Marketing

For example, I describe how you can engage web visitors that have searched for something on your website but couldn’t find what they’re looking for: [link] Customer communications. From conversations that I have with marketers I sometimes sense this feeling of anxiety when I recommend that they should increase the frequency of emails that are sent to their opted-in database.

How do I Generate More Leads from my Website?

Anything Goes Marketing

You can read about best practices on this area from my post: Improve how you use White Papers for Lead Generation - Part II While most people provide their real name and email address, most don't provide their real phone number or answer custom questions accurately. Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? How can we further optimize our practices to increase the amount of leads we generate? This item didn't even crack the top 5 for vendors! What does this mean? What does this mean? link beside it.

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Evangelizing a Content Marketing Program

percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.

10 Tips for Using Twitter And Email Marketing for B2B

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This type of "Twitterview" could be with a customer, partner, company exec (or any other employee), or industry thought leader. I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

5 Mistakes B2B Marketers Need to Avoid in 2010

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At my company, I’m an active participant in our customer only community. 2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”.

Lead Management and Football

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Fans: The fans of course are your paying customers. Cheerleaders could be part of your marketing team that is building demand for your products or services or your top customers who are your biggest promoters. Why football? Well, if I compared it to hockey no one outside of Canada would care. Are you ready for some football? No one does - let's assume that salaries don't apply here.

Customer Service at its Best: Wind Mobile

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For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. I’ve finally found a company that does a fantastic job at servicing its customers across many channels and you know I have to blog about it. How Can Wind Improve its Customer Service?

Content Strategy for Marketing

Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. company’s people and your users [customers]. customers or users. Custom Content Council OF MARKETERS80% CONTENT INVESTMENTS BY B2B + B2C COMPANIES. customer experience? as customer concerns, and opportunities, such as tweeting a.

Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

Marketing & Sales with a Single View: This post is a good one because it provides some immediate action items and brings everyone back to the reason you are in business: to serve the customer. Why Marketing and Sales Metrics Aren't Customer-Aligned. It's time to get a grip and at least know that you are not alone. What I like about Brian Carrol's post is the give and take. Chad H.

Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

The question that you may be grappling with is this: How should Twitter be used for customer service? The answer: It's not your decision because Twitter is a two-way conversation and your customers will use it to post comments whether you like it or not. If you notice, it's recommended that all customer blog posts be followed up on. Get a Twitter customer service plan in place.

Lessons Learned in Cost Rica - Being Customer Centric

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Beyond the beauty of this country and the relaxing siestas in the sun, I was reminded of a valuable lesson - go above and beyond for your customers. Going that extra mile for the customer What made the trip was our tour guide Jonathon and driver Daniel from Central American Tours. My brain is slowly de-fogging from my trip to Costa Rica. Whatever we needed, they provided for us.

5 Marketing Automation Email Tips

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I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. I’m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day. Tips To Engage and Reengage Email Subscribers Good for you! The heading or title.

Study: How Much of Your Content Marketing Is Effective?

And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

BUT if the CMO has a demand generation or sales enablement background he/she is 2 times liklier to make 5yrs #ee09 Measuring Marketing Effectiveness This was definitely a hot topic and Eloqua was lucky to not only have speakers like Laura Ramos and Tony Jaros but also CMOs from its customer base. This sold out event brought together some of smartest marketers from all over the world. Chad H.

Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

found some extremely interesting data that I will discuss in future posts but what interested me more was what I believe is missing based on what I discuss with my customers on a day to day basis. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? We’ll come back to this story – let’s focus back on email marketing. Database Accuracy Metrics. Tweet This!

Bad Customer Experiences

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Have you had a recent bad customer experience? I had one this week. I was as always in a rush trying to get to a dentist appointment and I needed to take a cab. Here is the email I sent to Shell: Hi, I had a terrible customer experience at your Shell station at Sheppard and Wilson Heights on April 25. I was using the Scotia bank machine at your “convenience store” and I had withdrawn $60.

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

At some point I would like to come back to each category and focus on them specifically but for now, here is some organized Twitter talk for y’all – enjoy it: Sales and Marketing Alignment jblock : Only 32% of sales and marketing orgs work together to define programs for existing customers. Unfortunately, I wasn’t able to go (not without trying!) Why not have one on Why they switched?

Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

Sharing Space: Marketing and Sales

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Take 30 seconds and really think about the message this is conveying: Here are some items to consider: The only parking spaces reserved were for outside sales and customers There were enough parking spaces available for everyone (reserved spaces were not essential) What do other employees (including inside sales) think when they see this? personally wouldn’t have it any other way. Right Now.

Social Media Success Stories

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In my new position, I not only manage my own clients but manage clients across an entire segment. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. How am I doing this? With real stories! In a few short months, the group has 32 members without having done any advertising. Did you go to ITI?

How to Prevent List Attrition yet Drive Event Attendance

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Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line? How often do you email your customers and do you have a format that eliminates multiple emails to the same contacts within a short time frame? working? Chad H.

The Recession is Here - Time to Become an Eco-Marketer

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focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. If anyone from your company or your customers are speaking on behalf of your company ensure that you film them and add them to the resource area of your website. Here are my recommendations: Reuse your webinars. Did I just write in caps?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Newsletter Content that Engages Your Marketing Database

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This beer company is going beyond their product to focus on their target audience. I can imagine the thought process of the agency in their board room: "What content can we produce that will engage Anheuser Bush's customers?" Here is a case study that outlines how this newsletter that is targeted at its customers is designed to keep TD top of mind so they renew. So what? Chad H.