Anything Goes Marketing

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Customer Nurturing: It's Not Lead Nurturing so Stop Calling it That

Anything Goes Marketing

This is a typical message that customer success managers or any customer facing person hears from their customers almost on a daily basis. The problem is that the customer wasn’t aware of it. You know, I really want to do X with your product. Can you get on a call to chat? In many of these situations there is in fact a solution. This can happen for many reasons. The trick is to try and get in

Measuring the Impact of Lead Nurturing: 3 Methods You Can Use

Anything Goes Marketing

One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group. This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. Why is this so important? If nurturing is improving the number of overall leads. lead nurturing marketing automation marketing metrics

Transformation to Advocacy: Summit on Customer Engagement Summary

Anything Goes Marketing

This past week I joined more than 100 customer reference and advocacy professionals at the Summit on Customer Engagement in the Bay Area. I was there to learn as well as share what I''ve experienced with our customers at Influitive. The The theme of the conference was to go broader when it comes to reference management and advocacy - to get to "the other 90%". While I came away from the conference. Advocate Marketing

Rethink Your Approach to Customer Testimonials: Mobilize Your Advocates

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How many excuses like these have you seen when you’re asking your customers for a testimonial? How many letters, emails, calls, texts, tweets etc… do you normally have to send before you hear back from your customers? This was a post I originally created for Kapost''s Content Marketeer Blog. “I’m too busy.” “I’m travelling." “It’s end of quarter.” “I never got your email.” It’s been proven that

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Top 10 LinkedIn Tips for Lead Generation

Anything Goes Marketing

This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and I had the pleasure of guest blogging on the “It’s all About Revenue Blog”. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available.

Top 10 Triggered B2B Email Marketing Campaigns

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It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. Customer service survey. Automatically send out a follow up email after a customer service case was closed asking for feedback. New customer program. Renewal reminders.

Email Autoresponders 2.0 in B2B Marketing

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Dynamic Content : This is one of the key areas that makes me smile when I'm reviewing how our customers are getting the most out of our product. Using dynamic content you can change key areas such as what was exactly downloaded as well as customizing a call to action either based on what they downloaded and/or the interests that were specified in the registration process. Chad H.

Tips to Improve How You Segment Your Database

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During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. This past week, I read about a fantastic approach from Avid that makes it easy for email subscribers to customize the email content they receive from Avid as well as let Avid know what they are interested in. Hi everyone. People lie. People change.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. Remember that your prospective customer is being bombarded with hundreds of emails each day – how is your email going to appeal to them? Are any of you out there new fathers? Chad H.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

This type of "Twitterview" could be with a customer, partner, company exec (or any other employee), or industry thought leader. I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

How do I Generate More Leads from my Website?

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You can read about best practices on this area from my post: Improve how you use White Papers for Lead Generation - Part II While most people provide their real name and email address, most don't provide their real phone number or answer custom questions accurately. Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? How can we further optimize our practices to increase the amount of leads we generate? This item didn't even crack the top 5 for vendors! What does this mean? What does this mean? link beside it.

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Customer Service at its Best: Wind Mobile

Anything Goes Marketing

For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. I’ve finally found a company that does a fantastic job at servicing its customers across many channels and you know I have to blog about it. How Can Wind Improve its Customer Service?

Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

The question that you may be grappling with is this: How should Twitter be used for customer service? The answer: It's not your decision because Twitter is a two-way conversation and your customers will use it to post comments whether you like it or not. If you notice, it's recommended that all customer blog posts be followed up on. Get a Twitter customer service plan in place.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

Wake up and Send More Email

Anything Goes Marketing

For example, I describe how you can engage web visitors that have searched for something on your website but couldn’t find what they’re looking for: [link] Customer communications. From conversations that I have with marketers I sometimes sense this feeling of anxiety when I recommend that they should increase the frequency of emails that are sent to their opted-in database.

Lessons Learned in Cost Rica - Being Customer Centric

Anything Goes Marketing

Beyond the beauty of this country and the relaxing siestas in the sun, I was reminded of a valuable lesson - go above and beyond for your customers. Going that extra mile for the customer What made the trip was our tour guide Jonathon and driver Daniel from Central American Tours. My brain is slowly de-fogging from my trip to Costa Rica. Whatever we needed, they provided for us.

5 Marketing Automation Email Tips

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I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. I’m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day. Tips To Engage and Reengage Email Subscribers Good for you! The heading or title.

5 Mistakes B2B Marketers Need to Avoid in 2010

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At my company, I’m an active participant in our customer only community. 2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”.

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

BUT if the CMO has a demand generation or sales enablement background he/she is 2 times liklier to make 5yrs #ee09 Measuring Marketing Effectiveness This was definitely a hot topic and Eloqua was lucky to not only have speakers like Laura Ramos and Tony Jaros but also CMOs from its customer base. This sold out event brought together some of smartest marketers from all over the world. Chad H.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

found some extremely interesting data that I will discuss in future posts but what interested me more was what I believe is missing based on what I discuss with my customers on a day to day basis. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? We’ll come back to this story – let’s focus back on email marketing. Database Accuracy Metrics. Tweet This!

Bad Customer Experiences

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Have you had a recent bad customer experience? I had one this week. I was as always in a rush trying to get to a dentist appointment and I needed to take a cab. Here is the email I sent to Shell: Hi, I had a terrible customer experience at your Shell station at Sheppard and Wilson Heights on April 25. I was using the Scotia bank machine at your “convenience store” and I had withdrawn $60.

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

At some point I would like to come back to each category and focus on them specifically but for now, here is some organized Twitter talk for y’all – enjoy it: Sales and Marketing Alignment jblock : Only 32% of sales and marketing orgs work together to define programs for existing customers. Unfortunately, I wasn’t able to go (not without trying!) Why not have one on Why they switched?

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Sharing Space: Marketing and Sales

Anything Goes Marketing

Take 30 seconds and really think about the message this is conveying: Here are some items to consider: The only parking spaces reserved were for outside sales and customers There were enough parking spaces available for everyone (reserved spaces were not essential) What do other employees (including inside sales) think when they see this? personally wouldn’t have it any other way. Right Now.

Social Media Success Stories

Anything Goes Marketing

In my new position, I not only manage my own clients but manage clients across an entire segment. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. How am I doing this? With real stories! In a few short months, the group has 32 members without having done any advertising. Did you go to ITI?

Lead Management and Football

Anything Goes Marketing

Fans: The fans of course are your paying customers. Cheerleaders could be part of your marketing team that is building demand for your products or services or your top customers who are your biggest promoters. Why football? Well, if I compared it to hockey no one outside of Canada would care. Are you ready for some football? No one does - let's assume that salaries don't apply here.

How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line? How often do you email your customers and do you have a format that eliminates multiple emails to the same contacts within a short time frame? working? Chad H.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. If anyone from your company or your customers are speaking on behalf of your company ensure that you film them and add them to the resource area of your website. Here are my recommendations: Reuse your webinars. Did I just write in caps?

Newsletter Content that Engages Your Marketing Database

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This beer company is going beyond their product to focus on their target audience. I can imagine the thought process of the agency in their board room: "What content can we produce that will engage Anheuser Bush's customers?" Here is a case study that outlines how this newsletter that is targeted at its customers is designed to keep TD top of mind so they renew. So what? Chad H.

Lead Nurturing - How to track ROI?

Anything Goes Marketing

To keep it simple, I look at it as a way of keeping your company top of mind to your potential customers or existing customers who are qualified but not yet ready to buy. The concept of lead nurturing is something that is complex for some but very straightforward for others. Quick Overview on Trends in Lead Nurturing Lead nurturing can present itself in many ways. Chad H.

Automated Customer Scoring - Going Beyond Leads

Anything Goes Marketing

Can you apply this same concept to customers? Knowing the account rep role myself quite well, wouldn't it be easier if you had a mechanism that scored existing customers through automation rather then waiting for account reps to pass on this data? For example, a highly qualified customer would be one that attended a webinar that was focused on a new product or service as well as downloaded a white paper on that topic. In both cases, companies are using technology to inform customers of other offers that they may be interested in based on past activity. Chad H.

Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

Trend #2: Helping Your Customers/Prospects Organize Themselves This tip/technology isn't new but it's now easier and thus has many more implications. Imagine if you could create a solution with key milestones including REAL dates that the your prospect/customer can save on their own Outlook/Lotus calender. For those that are thinking "email is email - how can it change?", know I do.

Give web visitors the resources they need - Customized Google

Anything Goes Marketing

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised? The best news is that it's easy to implement Google Custom Search Engine and it's FREE. Copy the code and paste it on your site You can customize this but I really didn't do any customization and it looks fine. I've got a fairly simple solution.

Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

Marketing & Sales with a Single View: This post is a good one because it provides some immediate action items and brings everyone back to the reason you are in business: to serve the customer. Why Marketing and Sales Metrics Aren't Customer-Aligned. It's time to get a grip and at least know that you are not alone. What I like about Brian Carrol's post is the give and take. Chad H.

Email and Video: Tactics you can use Today

Anything Goes Marketing

Tactics to Incorporate Video and Email Here are a few ideas that you can use today: Adding video intros to event invites (highlighted above) Customer testimonials. If you go and visit your customers, take a long a camera and record a 10 second testimonial. CEO video messages to customers, prospects and employees. I may be getting older but I had a crazy flashback yesterday.

Tips for Confirmation Pages

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On the confirmation page, he recommends adding the following : Include a customer contact number Have a link to a contact form Include a feedback survey Add a manage your profile link. Well, here I am on the east coast and stuck at the airport due to this freezing rain. Grrrr!! Use an audio confirmation clip on your confirmation page. It's brilliant as it sets expectations (i.e. Chad H.