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A whole bunch of juicy social media stats [Infographic]

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Visibility, connecting with customers and self-promotion. Top three countries on Twitter? US, Japan and Brazil. Percent of Fortune 500 companies on Google+? Three most important reasons why companies use social media? Many more stats where that came from! Source:  University Of Florida Online MSM.  Social media image  via Shutterstock.). Infographics Statistics Google infographic Social Media Social media in business social media marketing statistics Twitter

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3 Old and Basic Social Media Tenants to Remind Yourself of Today

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Interactions and communities online are the result of  bi-directional conversations and relationships based on  mutual trust and respect. I won’t get into the business/customer service implications of this, as that’s a  larger topic for  another time , but you can’t have an effective social media relationship with anyone or anything without this. Sure, but why use it?

How to generate revenue from blogging and content marketing [Infographic of the Week] #infographic

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Websites With More Content Generate More Customers [New Infographic] (hubspot.com). We do a ton of writing around here for clients – blogging, eBooks, white papers, press releases, etc – and we know the value it brings, both tangible and intangible. They also get up to 97% more inbound links (which search engines like!). Blogging companies get up to 25x times more business leads.

Steve Nicholls on Social Media as a Crucial Component for Success

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In a business context, interchange via all these applications can take place between the company and its customers, between customers themselves but also within a company and finally, within a business-to-business environment as well. Social media improves communication between any two or more parts of a business: between employees, between staff and customers or between upper and lower staff. Third, social media allows managers to tap into communities where prospects – such as customers, freelancers, business connections, etc. – can be found or created.

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Content Methodology: A Best Practices Report

for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.

The Four Stages of Community, and How They Relate to Your Community Management Goals

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Internal employee communities are on the rise, which have different adoption patterns and participant needs than external communities focused on marketing or customer service. There are three common community structures: Exclusive, Discrete and Distributed. Community management is continuing to mature, with best-practices and definitions still being worked through. Related articles.

Mario Batali as a Media Maven [#IUNY13]

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Batali: Each customer let’s you know by the end of their consumption how well it went – how much they eat. Mario Batali spends all his time on Twitter – so where has he found the time to star in a TV show, write nine cookbooks, establish a charitable foundation, open dozens of restaurants, and…cook? Fast Company: Management’s probably a big deal. Does social media help?

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Social Media ROI [Video]

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Social media marketing opens channels to answer customer questions and drives ROI by reducing the cost of answering those questions. Example: • Infusionsoft reduced their customer service staff by two-thirds while increasing their customer satisfaction by 10 percent. This is a great little video by Ignite Social Media  on the ROI of social media. Awareness. Consideration.

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78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success

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66% of executives believe that social applications for business represent a fundamental shift in how work will get done and how companies will engage with customers. 62% of executives cite the potential to achieve “better customer loyalty and service levels&# and 57% anticipate “increased revenue or sales&# as a result of implementing a Social Business strategy. Additionally, app stores are becoming more popular in business/enterprise settings, and while email may be growing, it’s not solving many of the communication issues in the enterprise.

Evangelizing a Content Marketing Program

percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.

Social media means finding continual “Instant Marketing” opportunities

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High levels of data allow us insight into customer behavior level at a granular level. I’m going to go ahead and call this “Instant Marketing” for now. Mike Shaver, Director of Engineering at Facebook, was recently interviewed by Robert Scoble about some of the things they’ve been working on over there. In one exchange: “We talk about relevance, but we also talk about impact. How can we make the next five seconds of looking at Facebook the most valuable? You don’t have to think about how to say, “I liked it.”. Social Media = Speed + Volume.

[Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media

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The right question is “How am I going to deepen my relationship with customers and employees and deepen the conversation that goes on where they are?&#   Right now social networks are an important part of the answer.&#. “Twelpforce makes us more valuable and connected to our customers, and that’s the only sustainable way of building customer loyalty over time. 

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MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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Marketers are using content marketing to meet multiple business goals, including brand awareness (69%), customer acquisition (68%), lead generation (67%), and customer retention/loyalty (62%). More budget is being spent on content marketing. Content type is varied. Marketers are using a mix of content creation and content curation in their programs. Related articles.

Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond #SMWReuters #SMWNYC #SMWGov

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Discussion: In 2008, the Obama campaign’s online and social media teams set a new high watermark for digital strategy and execution in politics, while also developing concepts and tools that influenced countless organizations, from non-profits looking to fundraise to companies seeking to better connect with customers. This panel is part of Social Media Week NYC. This wasn’t easy.

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Study: How Much of Your Content Marketing Is Effective?

And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.

Top 9 OSG posts on social media marketing and content production for 2011

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Toolkit Bernie Fine best buy Customer relationship management person-brand Personal branding Personal Relationship Management PRM Social CRM social mediaWell, some of you thought our content was pretty good! Here are some of the top posts of the year from Ad Your Comments Here. Your Outposts: Going from centralized to a “decentralized federation” (August) – Putting some structure around as institutional social media program that supports the whole as much as the parts. Infographic of the Week: A Visual Guide to SEO (October). Social media, journalism, personal branding and value.

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Voice: The new – and mandatory – brand component

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With a focus on conversation and valuable content, brands literally must talk to their customers, both in private and in public. Conversation. Response. Bi-Directional. Engage. We’ve heard them all.  Social media marketing requires us to think seriously about these aspects of our marketing campaigns.  You must engage in bi-directional conversation and respond to your audience and engage with them when they reach out to you.  These concepts are new anymore.  Are we taking them seriously enough? But WE’RE NOT TAKING THEM SERIOUSLY ENOUGH. It is… your Voice Brand.

Foursquare’s Got It Goin’ On

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The coolest thing about this whole Foursquare sensation is the fact that businesses are gaining more customers and patrons are getting stellar deals all by simply checking in to where they are. In recent months we’ve seen a sudden surge in growth and development going on in the social media world with new products like Google + and Facebook’s latest feature, group and video chat. 

Summary: Social Media Marketing Report 2011 [REPORT]

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This extra reinforcement of social media connects possible customers on a more personal level. Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. Of these marketers using social media 39% of them utilize it 1-5 hours per day. ages 20-29, spend most time). Twitter (84%). LinkedIn (71%). Blogs (68%).

Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

HubSpot Launches New Marketing Grader Tool

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Taking the concept of website grading a step further, Marketing Grader evaluates performance at the “top of the funnel” (the ability to generate new interest and traffic), “the middle of the funnel” (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things). HubSpot added a new tool to its Grader suite, today. Social Media).

Driving Business Value with Social Marketing: eBook on the Social Funnel

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As part of a 2010 Awareness survey of 300+ brands, 78% of respondents identify and respond to customer service issues; 64% identify individuals looking for their product or services; 38% identify individuals who influence sales of their product/service; 17% identify behaviors associated with people who are likely to buy their product or service. You can’t be there one day and gone the next!

SXSW 2012 Panel: “Down in Front! How To Control Bad Fans” on responsibility as a user of social media

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Description: The customer ISN’T always right. You want to love your fans (customers, commenters, activists) but sometimes they don’t deserve it. Disclaimer: I do not support the popularity contest that many of these panel pickers encourage, so please ONLY vote for us and pick us if you actually think our topic is valuable.I'm serious]. TO VOTE, GO HERE ! Related articles.

How to Effectively Market Your Excellent Customer Service

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I’ve been working with a company that has great customer service.  No, really, they can actually say they have some of the best in the industry – they get orders filled quickly and can produce niche products with relative ease because they’re small enough.  They don’t know how to market it – or not market it -  to potential customers or new business.  One of the biggest things is that they forget that the reason the customers above can say this about them is that they’ve experienced it, they haven’t been told.  They’ve got excellent customer service!  I’m in!”.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

The Voice Brand Component [Post Resurrection]

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With a focus on conversation and valuable content, brands literally must talk to their customers, both in private and in public. This was a post that we originally put up this summer.  We’ve found ourselves referring to it a lot lately, so we thought we’d repost it. Conversation. Response. Bi-Directional. Engage. We’ve heard them all. These concepts are new anymore.

5 Tips for Selling the Value of Social Media Inside Your Company

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“We want our customers coming to our website for information about us, not Facebook.&#. “What if a customer posts something negative about our company or product? Does the salesperson fear that their value will be eroded if customers can post questions online and any employee in the company can answer? Tip 5: Show that your customers are already on social media.

Ad Your Comment Here - Untitled Article

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And it better be good talking because it matters a lot more to customers.  Photo Credit: Carlo Nicora. What’s still developing is how these new social media channels affect your brand. One area that’s being flushed out is how to keep your brand consistent when your social media strategy calls for the addition of a blog, a Twitter presence, a Facebook page, and a YouTube Channel and so on.

Other Side Group at #SXSW – What is Entrepreneurship? #SXSW

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With decades of finance, media & entertainment experience that target consumer passion points, she links custom content and strategic branding to ignite distribution, sales and awareness. I’ll be speaking at SXSW this year, please come say hello! PANEL: Everybody’s a Bloody Entrepreneur! Or Are They? Sunday, March 11th, 12:30-1:30. Salon C, Hilton. Hashtags: #sxsw #bloody.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

The Rise of the Individual Brand

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This means that online visibility and reputation of high-profile individuals within organizations will be increasingly important, as will their engagement and communication with consumers and customers.  We’re likely going to see more and more individuals representing their brands in the digital space. Consumers are now demanding authority and accountability of corporate leadership. 

How important is the size of your social network?

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You’ve probably heard this before, with some definitions being more clear than others.  A concise definition that’s useful for our purpose is the number of people your brand gets in front of, or how many opportunities your brand has to encourage action from potential customers or clients. Reach ? “Ok, bigger is better then!&#. social media

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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It’s a missed opportunity to offer an easy way for customers to reach you, and an easier way for you to address smaller issues. Essentially, you’re shutting off entire channels of communication for both current and potential customer to reach you.  [This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. people to pick up the phone and call them. Right? Wrong.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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It’s a missed opportunity to offer an easy way for customers to reach you, and an easier way for you to address smaller issues. Essentially, you’re shutting off entire channels of communication for both current and potential customer to reach you.  [This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. people to pick up the phone and call them. Right? Wrong.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

How to Effectively Market Your Excellent Customer Service

Ad Your Comment Here

I’ve been working with a company that has great customer service.  No, really, they can actually say they have some of the best in the industry – they get orders filled quickly and can produce niche products with relative ease because they’re small enough.  They don’t know how to market it – or not market it -  to potential customers or new business.  One of the biggest things is that they forget that the reason the customers above can say this about them is that they’ve experienced it, they haven’t been told.  They’ve got excellent customer service!  I’m in!”.