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A whole bunch of juicy social media stats [Infographic]

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Visibility, connecting with customers and self-promotion. Top three countries on Twitter? US, Japan and Brazil. Percent of Fortune 500 companies on Google+? Three most important reasons why companies use social media? Many more stats where that came from! Source: University Of Florida Online MSM. Social media image via Shutterstock.). Infographics Statistics Google infographic Social Media Social media in business social media marketing statistics Twitter

Social Media in Higher Ed: Take the activity out of the social channel and be a community facilitator

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This comes down to good customer service and community management (which doesn’t happen every day… ask the awesome – and smart – folks over at The Community Roundtable , there are plenty of bad community managers out there!). It’s not just about responding to tweets or Facebook posts, and making sure the platforms are running smoothly. …does it?

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3 Old and Basic Social Media Tenants to Remind Yourself of Today

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I won’t get into the business/customer service implications of this, as that’s a larger topic for another time , but you can’t have an effective social media relationship with anyone or anything without this. Comments like “social media is an open forum” (yeah, but… ), “community is number one” (it may be, but…). Sure, but why use it?

How to generate revenue from blogging and content marketing [Infographic of the Week] #infographic

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Websites With More Content Generate More Customers [New Infographic] (hubspot.com). We do a ton of writing around here for clients – blogging, eBooks, white papers, press releases, etc – and we know the value it brings, both tangible and intangible. A few numbers, not to be ignored: Companies that blog get up to 55% more traffic.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all

Person-brands + Social CRM = Personal Relationship Management

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Customer relations Person-brand social media Customer relationship management Edelman Digital person-brand Social CRMI just came across an old post I had starred from last May, “ Macro Trends to Watch &# from Edelman Digital. I had sent the post to myself with a note that said “Social CRM –> Personal CRM.&#. Related articles. What is Social CRM? jonburg.com).

Mario Batali as a Media Maven [#IUNY13]

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Batali: Each customer let’s you know by the end of their consumption how well it went – how much they eat. Mario Batali spends all his time on Twitter – so where has he found the time to star in a TV show, write nine cookbooks, establish a charitable foundation, open dozens of restaurants, and…cook? Fast Company: Management’s probably a big deal. Does social media help?

Social Media ROI [Video]

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Social media marketing opens channels to answer customer questions and drives ROI by reducing the cost of answering those questions. o Example: • Infusionsoft reduced their customer service staff by two-thirds while increasing their customer satisfaction by 10 percent. This is a great little video by Ignite Social Media on the ROI of social media. Awareness. Consideration.

78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success

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66% of executives believe that social applications for business represent a fundamental shift in how work will get done and how companies will engage with customers. 62% of executives cite the potential to achieve “better customer loyalty and service levels&# and 57% anticipate “increased revenue or sales&# as a result of implementing a Social Business strategy. Additionally, app stores are becoming more popular in business/enterprise settings, and while email may be growing, it’s not solving many of the communication issues in the enterprise.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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Marketers are using content marketing to meet multiple business goals, including brand awareness (69%), customer acquisition (68%), lead generation (67%), and customer retention/loyalty (62%). A study released last month by MarketingProfs and the Content Marketing Institute highlights some significant numbers in the area of content marketing for the B2B industry. Related articles.

[Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media

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The right question is “How am I going to deepen my relationship with customers and employees and deepen the conversation that goes on where they are?&# Right now social networks are an important part of the answer.&#. “Twelpforce makes us more valuable and connected to our customers, and that’s the only sustainable way of building customer loyalty over time.

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Social media means finding continual “Instant Marketing” opportunities

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High levels of data allow us insight into customer behavior level at a granular level. Mike Shaver, Director of Engineering at Facebook, was recently interviewed by Robert Scoble about some of the things they’ve been working on over there. In one exchange: “We talk about relevance, but we also talk about impact. How can we make the next five seconds of looking at Facebook the most valuable? How do we make the next five seconds of the things you could see of your friends most valuable? You don’t have to think about how to say, “I liked it.”. Social Media = Speed + Volume.

Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond #SMWReuters #SMWNYC #SMWGov

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Discussion: In 2008, the Obama campaign’s online and social media teams set a new high watermark for digital strategy and execution in politics, while also developing concepts and tools that influenced countless organizations, from non-profits looking to fundraise to companies seeking to better connect with customers. This panel is part of Social Media Week NYC. This wasn’t easy.

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Top 9 OSG posts on social media marketing and content production for 2011

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Toolkit Bernie Fine best buy Customer relationship management person-brand Personal branding Personal Relationship Management PRM Social CRM social mediaWell, some of you thought our content was pretty good! Here are some of the top posts of the year from Ad Your Comments Here. Your Outposts: Going from centralized to a “decentralized federation” (August) – Putting some structure around as institutional social media program that supports the whole as much as the parts. Infographic of the Week: A Visual Guide to SEO (October). Social media, journalism, personal branding and value.

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Voice: The new – and mandatory – brand component

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With a focus on conversation and valuable content, brands literally must talk to their customers, both in private and in public. Conversation. Response. Bi-Directional. Engage. We’ve heard them all. Social media marketing requires us to think seriously about these aspects of our marketing campaigns. You must engage in bi-directional conversation and respond to your audience and engage with them when they reach out to you. These concepts are new anymore. Are we taking them seriously enough? But WE’RE NOT TAKING THEM SERIOUSLY ENOUGH. It is… your Voice Brand.

Foursquare’s Got It Goin’ On

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The coolest thing about this whole Foursquare sensation is the fact that businesses are gaining more customers and patrons are getting stellar deals all by simply checking in to where they are. In recent months we’ve seen a sudden surge in growth and development going on in the social media world with new products like Google + and Facebook’s latest feature, group and video chat.

HubSpot Launches New Marketing Grader Tool

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Taking the concept of website grading a step further, Marketing Grader evaluates performance at the “top of the funnel” (the ability to generate new interest and traffic), “the middle of the funnel” (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things). HubSpot added a new tool to its Grader suite, today. Social Media).

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Driving Business Value with Social Marketing: eBook on the Social Funnel

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As part of a 2010 Awareness survey of 300+ brands, 78% of respondents identify and respond to customer service issues; 64% identify individuals looking for their product or services; 38% identify individuals who influence sales of their product/service; 17% identify behaviors associated with people who are likely to buy their product or service. You can’t be there one day and gone the next!

SXSW 2012 Panel: “Down in Front! How To Control Bad Fans” on responsibility as a user of social media

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Description: The customer ISN’T always right. You want to love your fans (customers, commenters, activists) but sometimes they don’t deserve it. I’ve got a SXSW panel I want you to look at (oh yeah, it’s because I’m on the panel!). If you like it, give us a thumbs up. m serious]. TO VOTE, GO HERE ! Related articles.

The Voice Brand Component [Post Resurrection]

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With a focus on conversation and valuable content, brands literally must talk to their customers, both in private and in public. This was a post that we originally put up this summer. We’ve found ourselves referring to it a lot lately, so we thought we’d repost it. Conversation. Response. Bi-Directional. Engage. We’ve heard them all. These concepts are new anymore.

Ad Your Comment Here - Untitled Article

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And it better be good talking because it matters a lot more to customers. Photo Credit: Carlo Nicora. What’s still developing is how these new social media channels affect your brand. One area that’s being flushed out is how to keep your brand consistent when your social media strategy calls for the addition of a blog, a Twitter presence, a Facebook page, and a YouTube Channel and so on.

Other Side Group at #SXSW – What is Entrepreneurship? #SXSW

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With decades of finance, media & entertainment experience that target consumer passion points, she links custom content and strategic branding to ignite distribution, sales and awareness. I’ll be speaking at SXSW this year, please come say hello! PANEL: Everybody’s a Bloody Entrepreneur! Or Are They? Sunday, March 11th, 12:30-1:30. Salon C, Hilton. Hashtags: #sxsw #bloody.

Summary: Social Media Marketing Report 2011 [REPORT]

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This extra reinforcement of social media connects possible customers on a more personal level. Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. Of these marketers using social media 39% of them utilize it 1-5 hours per day. ages 20-29, spend most time). Twitter (84%). LinkedIn (71%). Blogs (68%).

The Rise of the Individual Brand

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This means that online visibility and reputation of high-profile individuals within organizations will be increasingly important, as will their engagement and communication with consumers and customers. According to Edelman’s 2011 Trust Barometer , there has been a significant shift from trust in a brand to trust in organizations leadership. And Edelman should know. mediabistro.com).

How important is the size of your social network?

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A concise definition that’s useful for our purpose is the number of people your brand gets in front of, or how many opportunities your brand has to encourage action from potential customers or clients. The more people you can reach and engage with, and the closer they are to your target customer, the more possibilities for sales you have at your fingertips. Reach ? social medi

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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It’s a missed opportunity to offer an easy way for customers to reach you, and an easier way for you to address smaller issues. Essentially, you’re shutting off entire channels of communication for both current and potential customer to reach you. [This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. people to pick up the phone and call them. Right? Wrong.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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It’s a missed opportunity to offer an easy way for customers to reach you, and an easier way for you to address smaller issues. Essentially, you’re shutting off entire channels of communication for both current and potential customer to reach you. [This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. people to pick up the phone and call them. Right? Wrong.

How to Effectively Market Your Excellent Customer Service

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I’ve been working with a company that has great customer service. They have customer after customer who says they’re among the best people in the industry to work with – they fix problems immediately, continue to work hard at getting the best products out, always answer the phone and know customers by name. If I were a customer, I would definitely say these guys had stellar performance in this respect. They don’t know how to market it – or not market it - to potential customers or new business. They’ve got excellent customer service!

How to Effectively Market Your Excellent Customer Service

Ad Your Comment Here

I’ve been working with a company that has great customer service. They have customer after customer who says they’re among the best people in the industry to work with – they fix problems immediately, continue to work hard at getting the best products out, always answer the phone and know customers by name. If I were a customer, I would definitely say these guys had stellar performance in this respect. They don’t know how to market it – or not market it - to potential customers or new business. They’ve got excellent customer service!

5 Tips for Selling the Value of Social Media Inside Your Company

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“We want our customers coming to our website for information about us, not Facebook.&#. “What if a customer posts something negative about our company or product? Does the salesperson fear that their value will be eroded if customers can post questions online and any employee in the company can answer? Tip 5: Show that your customers are already on social media.

Infographic of Infographics [INFOGRAPHIC]

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customer service representative. Introducing OSG’s Infographic of the Week! And what is more appropriate than an infographic about infographics to start it off? livingston county news. i m pregnant. athleta coupon code. federal perkins loan

Emotional Brand – it’s also important

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Now you have a bi-directional relationship with your customer, the emotional connection to your brand is more than liking your products. Zappos has been able to develop strong and positive relationships not only with existing customers, but with non-existing ones as well (many of whom I’d be willing to bet are now loyal Zappos users). Emotional Brand. Spot on. Motrin.

Yelp and the Social Media and Business Equation

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Yelp reviewers expect that their reviews are being used for the sole purpose of undiscriminately informing other eaters/customers/whatevers like themselves. [I know this news item is a few weeks old. I refrained from commenting for a while, but finally needed to throw a few comments into the hat, because I think they're important.]. People trusted it. m in the 90% of users who just read.

Yelp and the Social Media and Business Equation

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Yelp reviewers expect that their reviews are being used for the sole purpose of undiscriminately informing other eaters/customers/whatevers like themselves. [I know this news item is a few weeks old. I refrained from commenting for a while, but finally needed to throw a few comments into the hat, because I think they're important.]. People trusted it. m in the 90% of users who just read.

Blackberry World: Consumer-facing mobile applications

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We’ll cover how these apps have helped improve overall brand awareness and customer loyalty. BA created a mobile application that allows customers to manage their travel plans from wherever they are. Incorporating customer feedback. They currently have 1.2m+ customers. The main reason to get a security system is fear, the customer doesn’t actually want to know about their security system (No news is good news!), which makes the relationship with the customer very different. Asks the customer “how are you really using the service?&#.

Interview: Content Production with Vanessa Rhinesmith – Part II

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Listen to your customers. Who is interacting with your customers? This is the second half of our interview with Vanessa Rhinesmith on her experiences with a content production strategy. The first half of her interview can be found here. Make sure to check out the comment , as we’ve referenced it below. You can find more about her on her blog. Can you give a couple of examples of continual archiving of content for future use? What’s the “one day” pile? For me, gathering content ideas has always been more of a subconscious process. Stay tuned, because it’ll happen.