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Marketing Craftmanship

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Should Marketing Automation Customers be Pre-Qualified?

Marketing Craftmanship

That capability, bolstered by access to data regarding customers and their online behavior, has led to a proliferation of technology companies peddling a mind-boggling array of Marketing Automation platforms intended to increase consistency and precision during every stage of the customer journey.

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Is it Ethical to Edit Online Customer Reviews?

Marketing Craftmanship

In other words, people are more likely to try a new restaurant that has well-written customer commentaries, regardless of the reviewers’ opinions. So why should online opinion – expressed in customer reviews – not be subject to the same type of editorial scrutiny?

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The Power of Insulting Customers: Confessions of a Vacuum Cleaner Sales Rep

Marketing Craftmanship

However, to this day I continue to apply the important lessons in sales craftsmanship taught to me by my Fairfax vacuum sales trainer: Know what’s important to your customer. Be straightforward in pointing out a problem (or opportunity.). Demonstrate a viable solution.

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Are Your Customers Brand Terrorists? | Marketing Craftsmanship

Marketing Craftmanship

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How To Make Marketing An Invaluable Function

Marketing Craftmanship

Their compensation and tenure are often based on fuzzy or subjective factors, including the ability to generate earned media, maintain an effective website, produce relevant content for social media or score highly in brand awareness or customer satisfaction surveys. Gain a firsthand understanding of customer needs and issues.

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Why Your Fund Marketing Strategy Isn’t Working

Marketing Craftmanship

Like all types of business, your fund’s organizational strength is based on tangible and intangible factors related to the quality of its leadership, the consistency of its operational disciplines and the depth of its customer focus. Depth of Customer Focus: Investors Need to Like You.

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Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

Extrinsic selling occurs, according to Wittreich, when a B2B seller relies on successful work that’s been performed for other customers, as a means to validate the seller’s capabilities and potential ability to perform for a prospective customer. I do…and I understand.