FEARLESS COMPETITOR | FRIDAY, MARCH 22, 2013
[Customer] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
Author : Buffer, Inc Website : [link] --> The post How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers appeared first on Fearless Competitor. Marketing Find New Customers Jeff Ogden Marketing Made Simple TV First and foremost, Marketing Made Simple TV introduced me to a world-class set of luminaries.
FEARLESS COMPETITOR | TUESDAY, MARCH 1, 2011
[Customer] Find New Customers: B2B Marketing Simplified
Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor. Find New Customers is one of few lead generation companies in New York. How do we know who is the right person? When is the right time? contact-form].
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, DECEMBER 11, 2014
[Customer] Hard lessons agency customers need to learn about social media marketing
Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. For about a year I prepared countless pitches, proposals, and webinars for our agency customers … who bought almost nothing. Some of our most important agency customers were in the transportation industry.
WINDMILL NETWORKING | MONDAY, NOVEMBER 24, 2014
[Customer] 4 Keys to Creating a Differentiating Customer Experience
'Recently I wrote about five ways to create an engaging customer experience. Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 4 Keys to Creating a Differentiating Customer Experience by Joe Ruiz - Maximize Social Business. Customer Experience Marketing
BIZNOLOGY | FRIDAY, MAY 2, 2014
[Customer] Customer focus in the Digital Age
I take care to ensure that they understand that marketers obtain information about customers, competitors, and markets, and focus on delivering value. suggest we go back to the future and start incorporating more customer focus and ROI in our social media marketing programs. Your objective should be to add customer value.
FEARLESS COMPETITOR | TUESDAY, JUNE 4, 2013
[Customer] Our Flagship White Paper on B2B Demand Generation – How to Find New Customers is here!
'Get the great white paper How to Find New Customers right here on this blog, but filling out the form here. “ So much has been written about B2B demand generation, but Ogden makes it simple, which makes How to Find New Customers a must-read ” – The Funnelholic, Craig Rosenberg. How to Find New Customers.
WINDMILL NETWORKING | TUESDAY, JANUARY 20, 2015
[Customer] 6 Essential Customer Experience Questions You Must Answer
'Think about a recent mediocre customer experience, if you are struggling with this, think about a bad one. Most people are to able come up with at least one brand in […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Customer Experience Marketing
STORIES THAT SELL | TUESDAY, OCTOBER 1, 2013
[Customer] How Customer Case Studies Drive Traffic to Company Sites
'A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. If you manage case studies, or write them, you know the challenges: getting a customer to agree, conducting interviews, writing and editing the story, and getting customer signoff. LinkedIn and Facebook.
ACSELLERANT | WEDNESDAY, JUNE 4, 2014
[Customer] Capturing the Voice of Your Customer
'Voice of Your Customer Research provides excellent source material for a host of business critical items including product strategy, sales messaging and customer service. Customers tell me things when I interview them that they’d never tell your salespeople. People They feel comfortable in telling […].
SOCIAL MARKETING FORUM | MONDAY, DECEMBER 27, 2010
[Customer] Prioritizing In Online Customer Service And Feedback
Customer service starts with listening and social media are great to monitor and analyze feedback and comments. Some experts claim that you have to service your customers 24/24 every day of the week through all possible channels. Customer service Social media monitoring customer experience customer service
FUNNEL FOCUS | FRIDAY, MAY 20, 2011
[Customer] Interview: Ardath Albee Shares 5 Tips for Customer Nurturing
You’ve worked hard to turn prospects into customers. The same emphasis should be placed on customer nurturing as on lead nurturing. In the Lead Nurturing Cookbook , we offer a recipe for building customer nurturing programs marketers can implement using their marketing automation platform. Boring! It’s not.
STORIES THAT SELL | THURSDAY, JUNE 24, 2010
[Customer] 3 Tips for Finding Your Next Case Study Customer
The same goes for the quest for case study or success story candidates and reference customers. Marketing and reference managers are constantly looking for stellar customers to include in reference activities. You have to remind teams inside your company and out – employees, partners and customers – what you need.
SAZBEAN | MONDAY, NOVEMBER 8, 2010
[Customer] Understanding the Value of Your Customers
Most business owners know the average purchase amount they get from their customers (amount of sales divided by the number of purchases), but few bother to understand how much value customers give over the lifetime of their relationship with the company. Customer Lifetime Value. Your CLV is $2400. Using CLV. Do you use CLV?
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 7, 2014
[Customer] Customer-Obsessed Marketing Is Your Next Competitive Edge
And they’re doing that by proving that “your customers are only one click away from your competitors” is more than just a clever phrase —it’s the difference between being a market leader and going out of business. 'by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn.
INBLURBS | WEDNESDAY, AUGUST 1, 2012
[Customer] Customers Demand Brands to Prove Themselves Trustworthy
Trust is a major factor when it comes to get new customers acquired. Reviews (customer generated content) are a way how brands can gain trust with future customers said 41% of the surveyed people. This brings us to the most effective way how to gain customer trust before you ask for the sale. This gains trust.
REPUTATION TO REVENUE | WEDNESDAY, OCTOBER 6, 2010
[Customer] Why is customer-centric marketing still more talk than action?
Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Which customers and clients does your firm celebrate as innovation partners -- and why?".
GREAT B2B MARKETING | THURSDAY, JUNE 26, 2014
[Customer] Obsession with “Listening to Customers” Can Lead You Astray
'How often have you heard that the secret to good marketing is to thoroughly understand everything you can about your customers: who they are, their demographics, attitudes, habits, etc. In fact, a relentless focus on knowledge about customers may even be counterproductive. Knowing customers may not be enough.
CONVERSIONATION | SUNDAY, JULY 3, 2011
[Customer] Prospecting the Social Customer: Same Needs, Different Scale
Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. The term consists of three parts: Customer, relationship and management. Relationship marketing is the building and maintaining of good relationships with customers. prospect is a potential customer.
SMALL MANUFACTURER BLOG | WEDNESDAY, MARCH 2, 2011
[Customer] How to Give Good Customer Service – Four Not So Easy Tips
don’t get a thank you note with the envelope — something along the lines of “Thank you for being my customer. Nor do I get exceptional customer service as she drops the newspaper at the edge of my driveway and the road. learned a great deal about customer service delivering the newspaper. 25, $.50 magazine.
ENGAGE | THURSDAY, MARCH 31, 2011
[Customer] 5 Myths About Customer Reviews and the Wild Web
Maybe not, according to Conor O’Neill, CEO of LouderVoice , a company that helps publishers incorporate customer reviews on their websites. He’s heard all the fears before and he’s here to put the myths about customer reviews to rest: Myth #1: I don’t want to allow people to say something bad on my own site.
FEARLESS COMPETITOR | FRIDAY, NOVEMBER 4, 2011
[Customer] Find New Customers Fan of the Month – Arthur Germain
B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Arthur’s a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. It can be you if you care for Find New Customers too.
STORIES THAT SELL | THURSDAY, AUGUST 4, 2011
[Customer] Doubt the Power of Customer Stories Today?
Why do customer success stories work? And how do you create quality video customer stories for your marketing efforts? Check out the video interview above, where I talk about the power of customer stories, key elements of good stories, and the role of video today. Why are they more important than ever?
CONVERSIONATION | SUNDAY, JANUARY 25, 2015
[Customer] Digital transformation, the customer experience and marketing
'Although digital transformation is about much more than customer-facing functions, it’s clear that in many transformation projects, the customer experience is a key driver and catalyst. In more IT-oriented projects, the same goes for the user experience and user adoption. Knowing the […
VERTICAL RESPONSE | FRIDAY, FEBRUARY 20, 2015
[Customer] Understand Your Target Market: 3 Steps to Creating Customer Personas
Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. You may have a grasp on your customers, but how well do actually know them? How do you create customer personas? Step #1: Interview and/or survey your customers. Location.
FEARLESS COMPETITOR | FRIDAY, JULY 1, 2011
[Customer] Find New Customers Fan of the Month – Don F. Perkins
B2B Lead Generation | Find New Customers Fan of the Month. Each month starting in July, we will recognize a special fan of Find New Customers. It can be you if you care for Find New Customers too. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Perkins. Don F. Perkins.
LEAD VIEWS | TUESDAY, AUGUST 7, 2012
[Customer] Does Marketing Automation Hurt or Help Customer Intimacy?
In 1993, Michael Treacy and Fred Wiersma published their seminal article in the Harvard Business Review about the three value disciplines (operational excellence, customer intimacy, product leadership) that outstanding companies practice. Do our current best practices hurt customer intimacy or enhance it? Or is it a wash?
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 24, 2014
[Customer] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
As part of our evolving commitment to helping modern marketers enhance all interactions, this acquisition is another step toward the improvement of personalized marketing programs and customer experience. Data can do a lot of helpful services to your business, and to the experience of your customers. Manage evolving data sources.
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 21, 2013
[Customer] Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene
'Tweet The quality of your database represents the quality of your customer and prospect relationships. Here’s why: Effective marketing depends on relevant messaging, and relevant messaging depends on how well you know your customers. For instance, at best, your email will be tuned out, ignored or lost. So, it’s easy to overlook.
REPUTATION TO REVENUE | MONDAY, FEBRUARY 14, 2011
[Customer] Customer references and solutions marketing: Building blocks for business impact
B2B marketers focused on high value solutions know that customer evidence is like gold. But when you're asking business buyers to invest serious money in a complex solution, typically involving a customized mix of products and services, they need to know you've done it before and that other customers have derived real business benefits.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 22, 2014
[Customer] Are you SURE you know where your customers are?
Time and again I work with marketers who claim “Our customers aren’t on social media.” Illustration courtest Flickr CC and Igor Menedez The post Are you SURE you know where your customers are? Time and again I work with marketers who claim “Our customers aren''t on social media.” It’s tricky. Now what?
SALES CHALLENGER | WEDNESDAY, NOVEMBER 14, 2012
[Customer] How to Map the B2B Customer Experience
A multi-faceted customer experience where the customer is interacting across multiple channels and products is a reality. In such a scenario where customers are going through multiple touchpoints, we hear many of our B2B members struggling to improve customer experience. Voice of Customer | Topic Center.
STORIES THAT SELL | THURSDAY, MAY 26, 2011
[Customer] Kronos Spotlights Dozens of Customers through Expanded Reference Program
The book Stories that Sell , and a recent blog post here , lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and success with Kronos solutions. Those customers received significant exposure at the event and in the media. Check this out.).
VERTICAL RESPONSE | MONDAY, JANUARY 13, 2014
[Customer] 5 Easy (and Affordable) Ways to Show Customer Appreciation
'Showing customer appreciation is more important than ever, as customers have more ways to browse and shop than ever before. In-store, online, review sites, and friend recommendations all factor into a customer’s buying decision. Show customers you really appreciate their business! Profile a Customer.
MARKETING ACTION | MONDAY, MARCH 9, 2015
[Customer] The Future of CRM is Customer Engagement
What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? He’s got another book coming out next year from the Harvard Business Press called A Commonwealth of Self-Interest , about business strategies and programs for customer engagement. Both customer-centric.
CONVERSIONATION | SUNDAY, MAY 29, 2011
[Customer] Customer-Centric Social Media: What is Your Unique Social Proposition?
Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USPThere is no shortage of acronyms in the marketing jargon. This way, e.g. ROI became Return On Involvement and even Return On Ignorance, just to name one acronym.
SAZBEAN | MONDAY, OCTOBER 1, 2012
[Customer] Why Social Media Makes Customer Service Better
By the end of the year, 80% of companies plan to use social media for customer service. On the consumer side, 62% of customers have already used social media for customer service issues. Your ability to serve your customers, in the channels they wish to be served in, is critical to your business success. News & Note
WINDMILL NETWORKING | TUESDAY, AUGUST 26, 2014
[Customer] 5 Ways to Create an Engaging Customer Experience
'Last month I identified five essential customer-engaging ingredients. First I’ll briefly review the five essential ingredients: Utility – Your product or service offering has to have value for your customers, and most important, it must have value from … Continue Reading. Customer Experience Marketing Author information.
GREAT B2B MARKETING | MONDAY, AUGUST 25, 2014
[Customer] Commerce Interrupted – Four Barriers That Stop Your Prospects from Becoming Customers!
In the final analysis, the only opinions that really count are of those of your potential customers. Customers Marketing Prospect ' There are three primary objectives of a marketing campaign: Find qualified prospects (potential buyers). Create desire within these prospects to purchase your product or service.
REVENUE JOURNAL | SATURDAY, SEPTEMBER 22, 2012
[Customer] Voice of the Customer research that actually convinces the CEO to do the right thing
And sales will not go up until the CEO and other top managers make the mental shift from company-centered to customer-centric. Traditional methods of customer research do not flip that switch. Customer Experience Customer research Market research Research Social Media Voice of the customerread more.
B2B MARKETING UNPLUGGED | MONDAY, JANUARY 20, 2014
[Customer] How Marketing is Pushing Customer Service Under the Bus
Indeed, as marketers, we often retreat to the tried and true customer service angle when we’re out of anything more interesting to say. The truth is that very, very few companies are truly serious about customer service. Here’s why that makes sense: customers are not always right. Right? Which brings me back to John Kenneth.
SALES CHALLENGER | WEDNESDAY, MAY 2, 2012
[Customer] Your Best Source of Untapped Customer Intelligence
With more access to information than ever before, it’s become clear that customers no longer “need” supplier input to make informed purchase decisions. With that in mind, the ability for reps to get in early and shape customer demand has become a necessity in today’s world of sales.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 26, 2010
[Customer] Customer Worthy (The Book) Offers Methodology for Customer Experience Management
My friend and former business partner Michael Hoffman of ClientXClient recently sent a copy of his new book Customer Worthy , which explores use of his customer experience management tool, the CxC Matrix. ve long been a big fan of the Matrix*, which visualizes all the ways a customer can interact with a business.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 18, 2013
[Customer] AgilOne Combines Marketing Database, Analytics and Execution: Yep, That's a Customer Data Platform
Here I am, all excited about discovering a new category of Customer Data Platform systems , which combine marketing database management, predictive modeling, and decision engines. The system builds on these to deliver packages of standard alerts, reports, guided analytics, individual customer profiles, and campaign lists.
SAZBEAN | MONDAY, JANUARY 3, 2011
[Customer] 7 Social Media Resolutions to Improve Customer Engagement
But are they using social media to actually engage their customers? Here are some social media resolutions that can improve your customer engagement and lead to true return on investment (ROI). Think About Your Customers First – Social media empowers customers. Being on social media is nothing new. Monitor results.
MARKETING INTERACTIONS | SATURDAY, APRIL 9, 2011
[Customer] Hello Mr. Customer; It's Me.Your Vendor
According to research by BtoB Magazine, 58% of B2B marketers say that marketing involvement never stops and must continue across the entire customer lifecycle. So where does that leave customers? Research from the CMO Council finds that companies lose 10% of their customers each year, on average. certainly hope so. Or we should.
FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 25, 2010
[Customer] Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand
As our clients juggle new channels, new technology and new media, we realize that their relationships with their customers and prospects have to be 24/7 and “always on. Today we need to think about every stage of the customer relationship and how we can coordinate and optimize each to improve the overall value of the customer.
FOLLOW THE LEAD | WEDNESDAY, AUGUST 18, 2010
[Customer] ‘Clicking’ with customers by chatting
Talk about engaging the customer. You just closed a sale in half the time it normally takes you. The sale is going to fulfill quota and then some. The buyer, who has already put you in touch with a few of his contacts, wants to meet up at the next trade show, maybe for a little up-sell or cross-selling. Subscribe to RSS.
VERTICAL RESPONSE | THURSDAY, AUGUST 7, 2014
[Customer] 5 Tips to Get Social with Your Customer Service
This also means having an active social presence that can help satisfy customer service needs with real-time responses. If you’re not using social media to assist your customer service needs, or if you’re looking to make improvements, here are 5 tips to get your social customer service off the ground. Play nice.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 23, 2012
[Customer] Why We Took the Shears to the Home Page of Find New Customers
That’s what I decided when looking at the home page of the B2B lead generation and global marketing company Find New Customers. Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Grab our awesome free white paper, How to Find New Customers !
MARKETING INTERACTIONS | SUNDAY, AUGUST 23, 2009
[Customer] Customer Content vs. Marketing Content
There's a big difference between the information that will engage your customers and that which will engage your prospects. Your customers already know you. This does not mean that your customers are now as enamored with your company as you are. Your potential customers need that educational content. Share expertise.
VIDYARD | MONDAY, MARCH 10, 2014
[Customer] How Video Marketing Influences Your Customers’ Decisions [Infographic]
The post How Video Marketing Influences Your Customers’ Decisions [Infographic] appeared first on Vidyard. Blog Video Marketing Trends customer decisions infographic 'You know video is popular, but we wanted to take a good look at the numbers behind this unstoppable force. Please include attribution to Vidyard with this graphic.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 10, 2013
[Customer] The Payoffs Of Real Customer Centric Marketing
And while many marketers claim to subscribe to ‘customer centric’ marketing principles, few actually deliver on the promise. For efficient marketing, make sure your conversations put the needs of prospects and customers first. B2B marketers live and die by how effectively they generate quality leads that fill the funnel.
CONVERSIONATION | MONDAY, DECEMBER 10, 2012
[Customer] Touchpoint and Customer Experience Mapping Made Easy
Example of retention stage touchpoints “This is the age of the customer”. You need to see the world through your customers’ eyes”. discovered this customer experience mapping tool a few months ago when it was still in Beta. just want you to work in a more customer-centric and efficient way. You just have to check it out.
STORIES THAT SELL | TUESDAY, JUNE 21, 2011
[Customer] Avoid ‘The Kiss of Death’ When Asking for Your Next Testimonial
We like to showcase some of our best customers to demonstrate how they are using our services to better serve their clients. During the interview, he will make a point of positioning your company as a forward thinking, customer-driven organization. Try this approach with your customers. By Bill Metcalf. no, let’s be honest here.
STORIES THAT SELL | TUESDAY, OCTOBER 22, 2013
[Customer] One Case Study Helps Land FIVE Major Customer Awards
'Never doubt the power of a single case study or the positive impact for the featured customer. • 2012 1to1 Media Customer Champion. It''s a powerful but often-overlooked way to get more mileage out of a customer case study. It''s a big benefit for customers. • 2012 DMA – Marketer of the Year.
STORIES THAT SELL | WEDNESDAY, JANUARY 18, 2012
[Customer] Customer Case Studies: Are We Just Being Lazy?
I've read one too many customer case studies that just don't try hard enough. While perusing the inflight magazine, I was pleased to see a customer story. In customer case studies, that means choosing an angle that's interesting to readers (and the media) and that puts the vendor company in a positive light. I'm bored.
WORKFACE | MONDAY, JULY 11, 2011
[Customer] Customer Experience Marketing for Real People
By Lief Larson "Customer Experience " has redeveloped as a buzz phrase in digital marketing departments lately. Customer experience management is the intersection of many different disciplines, including: design, marketing, branding, and interactions. It’s no different than having a real human answer a customer phone call.
WINDMILL NETWORKING | FRIDAY, APRIL 11, 2014
[Customer] The Future of Social Customer Service: Seamless Customer Experience
'These days, customer service is ruled by the customer rather than companies; it is the customer who relentlessly determines how he wants to be helped, not the other way around. It’s subsequently extremely important to provide customer service at the right touch point, whether it be on Facebook or on your website.
MARKETING GENIUS BLOG | TUESDAY, SEPTEMBER 13, 2011
[Customer] Customers, We’re Listening!
It was a great experience to meet with a group of our customers face-to-face to hear firsthand stories of their success with Genius and their overall approach to smarter marketing in general. Two weeks ago, we kicked off our DreamForce presence with our first ever Genius User Conference. Her advice?
CONVERSIONATION | THURSDAY, JULY 28, 2011
[Customer] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
Our customers are mobile but we have no idea why . This integrated approach with mobile, as a multi-purpose device, depends on goals but obviously also on what our customers want and how they use their mobile devices. In other words: they don’t understand the behavior of their customers but still engage in mobile marketing activities.
REVENUE JOURNAL | WEDNESDAY, NOVEMBER 21, 2012
[Customer] How Customers Want to Be Contacted: Debunking Common Marketing Myths - Part 3 of 4
The truth is, using these tactics is more likely to irritate and repel your customer than to make them want to buy from you. How do customers want to be contacted? Buyer experiences Customer Experience Customer's Buying Process Ethical marketing How Customers Buyread more.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 17, 2012
[Customer] The Impact of Online Video on Customer Support [CHART]
Finally, if you consider that the ability to reach your customers and prospects includes a number of avenues, the two biggest ones being Social Media and Email. The Impact of Online Video on Customer Support [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
B2B MARKETING TRACTION | FRIDAY, NOVEMBER 12, 2010
[Customer] Improve Service with a Customer Touch Point Map
Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. Could that describe your level of service to your customers? Lots of customers, many years of touch points.
MARKETING INTERACTIONS | MONDAY, AUGUST 8, 2011
[Customer] Content Marketers Need a Customer Field Trip
It's critical to take a "customer field trip" to experience what your prospects and customers experience as they interact with your brand online and to correct any inconsistencies to improve their experience with your company and your content. Have you taken a "customer field trip" lately? why?).
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 13, 2013
[Customer] 3 Reasons Online Customers Never Return
But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. There are many reasons customers will only buy from a site once. Posted in Personalization. Neglecting mobile and tablet.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, AUGUST 20, 2009
[Customer] Is Real Time Marketing in your future?
Take a look at one of my last post on Hey Marketer - When was the last time you talked with a customer?? Tags: social media Customer In fact I would argue it is here today. And then ask yourself – how long did some of those interactions take. For Example - We resolved the issue for the person below in 15 minutes!
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 22, 2014
[Customer] Customer Experience Strategy: Who Are You Talking To?
While this may seem a very basic question, in a recent Razorfish study of marketing executives only 38% said they […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Customer Experience Marketing But seriously, as a marketer, who do you think you are talking to?
FEARLESS COMPETITOR | FRIDAY, OCTOBER 28, 2011
[Customer] Welcome to Find New Customers newest client!
to the fast growing family of clients of the B2B Demand Generation company, Find New Customers. Filed under: Find New Customers. Find New CustomersWe welcome Keyedin Corp. Keyedin Corp. is a fast growing software startup based in Milwaukee, WI. Welcome!
CONVERSIONATION | SATURDAY, AUGUST 13, 2011
[Customer] The Road to Revenue: Feel Your Customer and Facilitate the Buy
Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. Blog Conversion Customer relationships Opinion Sales buying journey Kristin Zhivago roadmap to revenue sales
STORIES THAT SELL | FRIDAY, OCTOBER 8, 2010
[Customer] Customer Stories Actually RELIEVE Your Best Customers
" That’s an actual quote from a customer being interviewed for a case study. Across all the projects I’ve done, I’ve heard this several times from customers. Add this to the list of motivators for customers to be featured in case studies. Imagine how many thought that but didn’t say it? Simple. Shar
WINDMILL NETWORKING | MONDAY, SEPTEMBER 22, 2014
[Customer] 9 Tools to Help Fix the Customer Experience Gap
Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 9 Tools to Help Fix the Customer Experience Gap by Joe Ruiz - Maximize Social Business. Customer Experience Marketing
CUSTOMER EXPERIENCE MATRIX | FRIDAY, DECEMBER 13, 2013
[Customer] Webinar, December 18: How Marketers Can (Finally) Get Good Customer Data
Eastern time on Wednesday, December 18 and register for the Webinar I’m co-presenting with RedPoint Global on Customer Data Platforms. In addition to uncovering the secret relationship between cuneiform and Justin Bieber, you’ll learn about our latest discovery: a new species of Customer Data Platform, bringing the known total to four.
LEADER NETWORKS | THURSDAY, AUGUST 18, 2011
[Customer] Designing Metrics for Online Customer Communities
What is the value of the online community to the customers? The real value of community is often found by looking to business definition of success and member definition of success- determining where the community works in support of the larger business goals and customer needs, and then determining in what ways they align.
FEARLESS COMPETITOR | FRIDAY, NOVEMBER 25, 2011
[Customer] Find New Customers Fan of the Month – Arthur Germain
B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. It can be you if you care for Find New Customers too.
VERTICAL RESPONSE | THURSDAY, SEPTEMBER 5, 2013
[Customer] Turn Customers into Advocates
That’s why a glowing review of your product or service from a customer to one of their friends can be more effective than any marketing campaign—or serves as a great complement to one. But how do you turn lukewarm customers into raving fans, who will sing the praises of your business offerings to anyone within earshot?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 29, 2013
[Customer] Social media research, customer insight, and the power of the one
Long before the days of Sysomos, Radian6, or even Facebook, the only way to learn about trends and “sentiment” was to actually poll your customers or go out and talk to them. When I was a marketing director for a large company I led an activity called “Listen to the Customer.” We were stunned. Dig deep.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JULY 24, 2011
[Customer] Social media feedback as customer prophecy
This is how the power of online customer feedback can work for or against a business at any given moment. How are you and your customers handling negative reviews? business relationships Case studies customer acquisition Foursquare Social Media best practices foursquare social media best practices social media complaints
BIZNOLOGY | FRIDAY, MAY 31, 2013
[Customer] Do you speak your customers’ language?
It’s funny to me how so many organizations across so many vertical industries—from nonprofits to technology—share the same issue of not speaking their customers’ language. Speaking your customers’ language can mean different things for different industries. Not sure how to speak your customers’ language? What do I mean by that?
DIGITAL VOICES | TUESDAY, DECEMBER 6, 2011
[Customer] 5 tips to Improve Your Company’s Customer Service on the Web
Companies that still provide phone support for customers are looking to the Internet to provide a lower cost, more efficient channel to connect customers with the resources they need to solve their problem. This is particularly true for customers who are accustomed to, or feel they require, the human interaction available via phone.
LOOPFUSE | TUESDAY, JANUARY 8, 2013
[Customer] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
All of our current LoopFuse customers will be receiving details shortly on getting set up with their Nearstream accounts. Below is the full press release: Nearstream and LoopFuse Combine To Offer Next Generation Social Customer Engagement with Marketing Automation. Great things ahead! Robert Pease, CEO & Bradley Young, CTO.
PAUL GILLIN | THURSDAY, AUGUST 9, 2012
[Customer] How Twitter Amplifies a Customer Attack
The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. It’s also established the popular microblog service as a prime channel for customer complaints and a favored tool of the critics we call “Casual Complainers.”
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 13, 2012
[Customer] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. The difference is architecture: the decision managers place decision logic at the center and see customer data and content as peripheral.
ENGAGE | FRIDAY, JUNE 24, 2011
[Customer] 3 Steps to Delivering Customer Service Happiness
In three simple steps, Zappos made everything alright: They acknowledged the issue Sympathized with my emotions Told me what the next steps are so that this issue is resolved This is customer service 2.0, Zappos has me as a customer for life because of the email they sent. It wasn’t anyone’s fault, but they needed to go back.
WINDMILL NETWORKING | TUESDAY, JULY 22, 2014
[Customer] 3 Tips to Improve Your Social Customer Service
'Building relationships with your customers requires more than the occasional “check-up” to see how they are doing. Beyond simply fixing your customers’ issues, businesses need to interact meaningfully and consistently with their customers. Social Media for Customer Support
SALES INTELLIGENCE VIEW | WEDNESDAY, DECEMBER 19, 2012
[Customer] 4 Ways to Improve Your Customer Relationships
Show your customers that you think about them. If you know your marketing team is sending out generic emails to all customers, or that your support team sends automated ticket receipts, reach out with a personal note. Collect Customer Feedback. Incentive Your Customers. Stay in Contact With Customers.
FEARLESS COMPETITOR | FRIDAY, MARCH 9, 2012
[Customer] Laugh and Learn with Find New Customers – Episode 62 – Collaboration
In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation and global marketing company Find New Customers ( [link] ) shares a marketing lesson using wit and humor. Marketing Find New Customers Laugh and Learn marketing-campaigns
WINDMILL NETWORKING | FRIDAY, JULY 25, 2014
[Customer] Creating an Engaging Customer Experience In A Socially Connected Marketplace
'What is an Engaging Customer Experience? Creating an Engaging Customer Experience In A Socially Connected Marketplace by Joe Ruiz - Maximize Social Business. Customer Experience Marketing Engaging has a nice ring to it. Marketers love to use the term frequently, and why not? Is it Facebook likes? Twitter followers?
SALES INTELLIGENCE VIEW | THURSDAY, SEPTEMBER 12, 2013
[Customer] Committing to Your Customer: The Secret to Making Every Customer’s Experience Amazing
'I’m Amy Arndt, one of the Customer Success Managers (CSM) at InsideView , and I’m excited to launch a series of blog posts about our Customer Success department. Every day, I get to use my natural curiosity and consultative sales experience to help my customers reach their goals. customer intelligence Customer Success Sales 2.0
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 2, 2011
[Customer] Find New Customers Fan of the Month – Joe Large
B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. Joe is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. It can be you if you care for Find New Customers too.
B2B MARKETING UNPLUGGED | MONDAY, MARCH 16, 2015
[Customer] Three Reasons Customer Experience Management Fails – Part II
'Last week we looked at Customer Experience management (CEM) and the three reasons I think we’re doing it wrong. Reason #1 was forgetting that at the beginning, middle and end of all customer experiences is emotion. Plus 81 percent recognize that there is correlation between customer experience and loyalty. Well that’s hopeful.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 26, 2012
[Customer] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Step out of your comfort zone and try new efforts for specific customer segments. And that it’s not Facebook’s fault their customers aren’t more engaged. Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.”
B2B MARKETING UNPLUGGED | MONDAY, MARCH 23, 2015
[Customer] Why Marketing Needs to Fix the Customer Experience
'We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. don’t think it’s an accident that most of these companies have an obsessive focus on customer experience. This is why I think marketing ought to own CEM.
MARKETING INTERACTIONS | SUNDAY, FEBRUARY 21, 2010
[Customer] Content Marketing is for Customers Too!
" A staggering 68% of customer loss is due to indifference." Is the majority from net new customers or from existing ones? I'm betting that the majority is from your existing customer base. What would happen to your business if 68% of your existing customers went away? You ready? " Wow. Right?
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 26, 2012
[Customer] What’s the Best Day to Engage Your Online Customer Community? [CHART]
What’s the Best Day to Engage Your Online Customer Community? Digital Marketing b2b marketing community management digital marketing Eloqua online customer community toplinersOur 2012 data showed us that mid-week is the busiest time on our own community, with a peak on Wednesday.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 21, 2012
[Customer] Quantivo Offers High-Volume Customer Analytics at a Modest Price
The second pass might find all transactions with that product/date pair that were made by a given customer. For example, a filter could select all transactions for customers who purchased a specific product – the type of market basket analysis that’s hard with traditional SQL queries. Yes there are trade-offs.
SALES INTELLIGENCE VIEW | FRIDAY, DECEMBER 28, 2012
[Customer] How to Create an Unforgettable B2B Customer Experience
In the past year, customer relationship management on social media sites, such as Twitter, has dominated the conversation around customer service. However, social media is just as vital for the customer experience as it is for managing the customer relationship. ” Remember why the customer experience matters.
FEARLESS COMPETITOR | MONDAY, AUGUST 22, 2011
[Customer] Accolades for How to Find New Customers
B2B Lead Generation | How to Find New Customers. Want to understand what Find New Customers is all about? Find New Customers was born. How to Find New Customers. Let’s review some of them here: “This How to Find New Customers white paper is GREAT! Looking for leads. Watch the last Laugh and Learn show.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 28, 2010
[Customer] B2B Marketing needs to Curate a Vibrant Community
We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. This is something I am working on for FY11 and will be more than just a social network for our best customers. Let me explain …. Tweet This! Share this on Facebook. Digg this!
CONVERSIONATION | WEDNESDAY, MARCH 7, 2012
[Customer] Customer-Centric Marketing: Optimize and Integrate
Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-touchpoint marketing, integration and customer-centric marketing. SEO experts say search should be seen in an integrated and customer-centric context. Have you noticed? Email pros are defending how [.].
B2B LEAD GENERATION BLOG | MONDAY, MARCH 30, 2015
[Customer] 4 Perspectives That Should Shape Your View of Value Propositions
'Tweet If you think a value proposition is just a catchy phrase or the elevator speech your salesmen can spout off to customers, consider what Michael Lanning, the creator of the term, has to say. It should be the heart of your business strategy — an articulation of how customers will be better off if they do what your business proposes.”.