SOCIAL MARKETING FORUM | WEDNESDAY, FEBRUARY 13, 2013
[Customer] Social Proof, Circles Of Trust and Your Customer
Community marketing Customer relationships Relationship marketing Social media marketing circles of trust Performics social proofThe opinion of others is an important driver in the buying decision of people. It has always been so. While there are differences between the ways we buy consumer products [.].
SALES INTELLIGENCE VIEW | TUESDAY, FEBRUARY 5, 2013
[Customer] The 3 Pillars of B2B Customer Service
Understand Your Customers. Understanding your customers is essential to establishing and maintaining relationships that deliver returning revenue as well as up-sell and cross-sell business. The best way to get to know your customers? Create a Vibrant Customer Relations Team. Track them. relationships.
SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 9, 2010
[Customer] Three Customer-Centric Landing Page Tips
Relevance and customer-centricity play a crucial role in them. It's all about optimizing the experience of the visitor, prospect or customer. Landing pages form a crucial part of your global online marketing conversion optimization processes and strategy. Three tips to improve your landing pages from that perspective.
PAUL GILLIN | FRIDAY, AUGUST 19, 2011
[Customer] What a Hotel Manager Taught Me About the Future of Business
“I try to get out of the office at least a couple of times a week and connect with the customers, he said. He ticks of the two factors that most influence customer loyalty: “Cleanliness is number one by far. Customer service is number two. Scott Wright has no choice but to know what makes customers happy.
PAUL GILLIN | TUESDAY, DECEMBER 18, 2012
[Customer] My New Book, ‘Attack of the Customers,’ is now available
Eleven months later, Attack of the Customers on sale on Amazon ! Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. Today, Most customer attacks don’t go viral, but they can be effective even without big numbers.
STORIES THAT SELL | TUESDAY, OCTOBER 1, 2013
[Customer] How Customer Case Studies Drive Traffic to Company Sites
'A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. If you manage case studies, or write them, you know the challenges: getting a customer to agree, conducting interviews, writing and editing the story, and getting customer signoff. LinkedIn and Facebook.
SALES CHALLENGER | TUESDAY, JANUARY 3, 2012
[Customer] Stop Highlighting Unrealistic Customer Expectations
And while I too find myself guilty of using a lot of acronyms, I also related to something else in the piece, because its description ties perfectly to research produced by both the SEC and our sister program, the Customer Contact Council : “Another term that has lost its meaning is ‘Let’s exceed the customer’s expectations.’
STORIES THAT SELL | FRIDAY, SEPTEMBER 10, 2010
[Customer] Nuture Leads – Feature Customers on Webinars
This morning, a perfect example of customer case studies in action arrived in my inbox. The subject line reads: "Webinar – How IGN Entertainment Increased Self-Service Rates to Over 90% Using Parature Customer Service Software." Once again, the power of letting the customer say it for you shines through.
DIGITAL VOICES | TUESDAY, DECEMBER 6, 2011
[Customer] 5 tips to Improve Your Company’s Customer Service on the Web
Companies that still provide phone support for customers are looking to the Internet to provide a lower cost, more efficient channel to connect customers with the resources they need to solve their problem. This is particularly true for customers who are accustomed to, or feel they require, the human interaction available via phone.
CK'S B2B BLOG | TUESDAY, JUNE 8, 2010
[Customer] B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers.
Because what B2Bs MOST want from WOM is to create customers that — through their "buzz" — create MORE customers. If you deliver on the results you promised, you've won a long-term customer. You've just won an advocate because you've delighted and surprised your customer. Your goal is Brand ROI.
FEARLESS COMPETITOR | TUESDAY, MARCH 1, 2011
[Customer] Find New Customers: B2B Marketing Simplified
Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor. Find New Customers is one of few lead generation companies in New York. How do we know who is the right person? When is the right time? contact-form].
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 22, 2011
[Customer] Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management
Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. Adobe describes its scope as nothing less than optimizing customer experience and marketing spend across the entire customer journey, from first learning about a company through validation, purchase decision, product use, and commitment.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 14, 2013
[Customer] Social media zombies and the 2 percent solution
'I’ve spent most of my career in sales and marketing and have been fairly obsessive about customer satisfaction. But it occurred to me that some of my long-held beliefs about keeping customers happy have expired. few years ago, I was in charge of re-inventing a customer service department for a large company. It was ugly.
BIZNOLOGY | FRIDAY, MAY 31, 2013
[Customer] Do you speak your customers’ language?
It’s funny to me how so many organizations across so many vertical industries—from nonprofits to technology—share the same issue of not speaking their customers’ language. Speaking your customers’ language can mean different things for different industries. Not sure how to speak your customers’ language? What do I mean by that?
SOCIAL MARKETING FORUM | MONDAY, DECEMBER 27, 2010
[Customer] Prioritizing In Online Customer Service And Feedback
Customer service starts with listening and social media are great to monitor and analyze feedback and comments. Some experts claim that you have to service your customers 24/24 every day of the week through all possible channels. Customer service Social media monitoring customer experience customer service
PWB MARKETING BLOG | THURSDAY, JUNE 16, 2011
[Customer] Google Analytics Part 4: Three Must-Have Google Analytics Custom.
B2B VOICES | MONDAY, AUGUST 2, 2010
[Customer] Customer References: What’s In It For Them?
I don’t think I’ve ever had a client without a customer reference problem. At the same time, nurturing customer references might be the most important part of your marketing program. My theory is that customer references are more sustainable and have more influence on your prospects if there’s something in it for the reference.
LEAD VIEWS | TUESDAY, JANUARY 22, 2013
[Customer] Consolidations in Marketing Automation Space: Implications for B2B Customers
The marketing automation industry has reached an important inflection point. Before this time, B2B marketers had been underinvesting in technology, though the reasons were manifold (lack of perceived. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
REPUTATION TO REVENUE | WEDNESDAY, OCTOBER 6, 2010
[Customer] Why is customer-centric marketing still more talk than action?
Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Which customers and clients does your firm celebrate as innovation partners -- and why?".
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 16, 2013
[Customer] 5 ways to use social media in sales even if your customer isn’t on Facebook
'When I talk to B2B sales teams, one of the biggest concerns I hear is: “but my customer isn’t on Twitter.” If you believe your customers aren’t on social media today, they’re coming. Put some thought into how you can best describe your company in key search terms that would help a customer find you.
TOMORROW PEOPLE | TUESDAY, MARCH 13, 2012
[Customer] Pull Marketing Strategy: 3 Steps to Attracting More Customers
Attracting customers is the lifeblood of every business. Apply these steps to your business to attract more customers with less effort. This means listening to what your potential customers are saying and understanding what interests them. By doing this, they fail to benefit from customer response and interest.
STORIES THAT SELL | WEDNESDAY, MAY 2, 2012
[Customer] Happy Customers Tell Their Stories – Live and In Person
As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting. From speaking presentation to a written/video case study.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JULY 24, 2011
[Customer] Social media feedback as customer prophecy
This is how the power of online customer feedback can work for or against a business at any given moment. How are you and your customers handling negative reviews? business relationships Case studies customer acquisition Foursquare Social Media best practices foursquare social media best practices social media complaints
FUNNEL FOCUS | FRIDAY, MAY 20, 2011
[Customer] Interview: Ardath Albee Shares 5 Tips for Customer Nurturing
You’ve worked hard to turn prospects into customers. The same emphasis should be placed on customer nurturing as on lead nurturing. In the Lead Nurturing Cookbook , we offer a recipe for building customer nurturing programs marketers can implement using their marketing automation platform. Boring! It’s not.
SAZBEAN | MONDAY, NOVEMBER 8, 2010
[Customer] Understanding the Value of Your Customers
Most business owners know the average purchase amount they get from their customers (amount of sales divided by the number of purchases), but few bother to understand how much value customers give over the lifetime of their relationship with the company. Customer Lifetime Value. Your CLV is $2400. Using CLV. Do you use CLV?
FEARLESS COMPETITOR | FRIDAY, NOVEMBER 4, 2011
[Customer] Find New Customers Fan of the Month – Arthur Germain
B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Arthur’s a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. It can be you if you care for Find New Customers too.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 7, 2012
[Customer] 6 Tools for Turning Content Consumers into Customers
From blogging to email, there are so many touches in the journey from someone first finding your content to becoming a customer that it can feel overwhelming. In that case, check out Elle Woulfe’s “From Content To Customer” session during The Content2Conversion Conference. Content Management Systems. Social Monitoring. Lead Scoring.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 17, 2010
[Customer] Snooping on Facebook: Not just for stalkers any more
Tags: Case studies customer acquisition ethics facebook
TOMORROW PEOPLE | TUESDAY, DECEMBER 18, 2012
[Customer] The Great Social Customer Service Race [INFOGRAPHIC]
The Great Social Customer Service Race" was created to evaluate how efficiently the nation''s top brands provide consumer support on Twitter. To conduct the race, four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries. Negative.
MARKETING GENIUS BLOG | TUESDAY, SEPTEMBER 13, 2011
[Customer] Customers, We’re Listening!
It was a great experience to meet with a group of our customers face-to-face to hear firsthand stories of their success with Genius and their overall approach to smarter marketing in general. Two weeks ago, we kicked off our DreamForce presence with our first ever Genius User Conference. Her advice?
FEARLESS COMPETITOR | FRIDAY, JULY 1, 2011
[Customer] Find New Customers Fan of the Month – Don F. Perkins
B2B Lead Generation | Find New Customers Fan of the Month. Each month starting in July, we will recognize a special fan of Find New Customers. It can be you if you care for Find New Customers too. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Perkins. Don F. Perkins.
STORIES THAT SELL | MONDAY, MAY 24, 2010
[Customer] Customer Success Stories Show You Solve Problems for Customers
You can accomplish several of the lessons with the help of customer case studies and success stories. Here’s one of the lessons and how customer stories tie in… "Solve problems for customers, and leverage marketing to demonstrate these solutions." With examples of your happy customers’ successes.
DIANNA HUFF - B2B MARCOM | WEDNESDAY, MARCH 2, 2011
[Customer] How to Give Good Customer Service – Four Not So Easy Tips
don’t get a thank you note with the envelope — something along the lines of “Thank you for being my customer. Nor do I get exceptional customer service as she drops the newspaper at the edge of my driveway and the road. learned a great deal about customer service delivering the newspaper. 25, $.50 magazine.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 21, 2012
[Customer] Quantivo Offers High-Volume Customer Analytics at a Modest Price
The second pass might find all transactions with that product/date pair that were made by a given customer. For example, a filter could select all transactions for customers who purchased a specific product – the type of market basket analysis that’s hard with traditional SQL queries. Yes there are trade-offs.
CROSS-CHANNEL CONVERSATION | WEDNESDAY, MAY 22, 2013
[Customer] 3 Steps to Achieve Loyal Customer Gamers
As a follow up to my previous post, here are 3 main steps to building effective gamified relationships with customers. Customer Loyalty Marie Gosse Posts '[Posted by Stanislas Cavalie, Product Marketing Intern, Neolane] It’s already accepted that gamification represents a real hook to gain the loyalty of Generation Y.
REPUTATION TO REVENUE | MONDAY, FEBRUARY 14, 2011
[Customer] Customer references and solutions marketing: Building blocks for business impact
B2B marketers focused on high value solutions know that customer evidence is like gold. But when you're asking business buyers to invest serious money in a complex solution, typically involving a customized mix of products and services, they need to know you've done it before and that other customers have derived real business benefits.
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 20, 2012
[Customer] 5 Steps To Emails That Get You New Customers
Create one that equates to leads, sales pipeline and new customer sales revenue. Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. Even in the current environment where it seems that we each receive 50 emails a day from companies selling their services, email can still work. Photo Source.
LEAD VIEWS | TUESDAY, AUGUST 7, 2012
[Customer] Does Marketing Automation Hurt or Help Customer Intimacy?
In 1993, Michael Treacy and Fred Wiersma published their seminal article in the Harvard Business Review about the three value disciplines (operational excellence, customer intimacy, product leadership) that outstanding companies practice. Do our current best practices hurt customer intimacy or enhance it? Or is it a wash?
ANNUITAS GROUP | TUESDAY, DECEMBER 10, 2013
[Customer] Content Marketing Magic – Inspiration, Strategy and Customer Obsession
Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing 'I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 13, 2013
[Customer] 3 Reasons Online Customers Never Return
But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. There are many reasons customers will only buy from a site once. Posted in Personalization. Neglecting mobile and tablet.
SAZBEAN | MONDAY, OCTOBER 1, 2012
[Customer] Why Social Media Makes Customer Service Better
By the end of the year, 80% of companies plan to use social media for customer service. On the consumer side, 62% of customers have already used social media for customer service issues. Your ability to serve your customers, in the channels they wish to be served in, is critical to your business success. News & Note
CONVERSIONATION | MONDAY, DECEMBER 10, 2012
[Customer] Touchpoint and Customer Experience Mapping Made Easy
Example of retention stage touchpoints “This is the age of the customer”. You need to see the world through your customers’ eyes”. discovered this customer experience mapping tool a few months ago when it was still in Beta. just want you to work in a more customer-centric and efficient way. You just have to check it out.
MARKETING INTERACTIONS | SUNDAY, AUGUST 23, 2009
[Customer] Customer Content vs. Marketing Content
There's a big difference between the information that will engage your customers and that which will engage your prospects. Your customers already know you. This does not mean that your customers are now as enamored with your company as you are. Your potential customers need that educational content. Share expertise.
SALES CHALLENGER | WEDNESDAY, NOVEMBER 14, 2012
[Customer] How to Map the B2B Customer Experience
A multi-faceted customer experience where the customer is interacting across multiple channels and products is a reality. In such a scenario where customers are going through multiple touchpoints, we hear many of our B2B members struggling to improve customer experience. Voice of Customer | Topic Center.
SALES CHALLENGER | WEDNESDAY, MAY 2, 2012
[Customer] Your Best Source of Untapped Customer Intelligence
With more access to information than ever before, it’s become clear that customers no longer “need” supplier input to make informed purchase decisions. With that in mind, the ability for reps to get in early and shape customer demand has become a necessity in today’s world of sales.
CONVERSIONATION | THURSDAY, JULY 28, 2011
[Customer] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
Our customers are mobile but we have no idea why . This integrated approach with mobile, as a multi-purpose device, depends on goals but obviously also on what our customers want and how they use their mobile devices. In other words: they don’t understand the behavior of their customers but still engage in mobile marketing activities.
STORIES THAT SELL | THURSDAY, JUNE 24, 2010
[Customer] 3 Tips for Finding Your Next Case Study Customer
The same goes for the quest for case study or success story candidates and reference customers. Marketing and reference managers are constantly looking for stellar customers to include in reference activities. You have to remind teams inside your company and out – employees, partners and customers – what you need.
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 19, 2011
[Customer] Nonprofits and Social Media: Why Technology Isn’t Killing Customer Service
Video may have killed the radio star, but technology hasn’t killed customer service. As non-profit organizations (NPOs) slowly begin to embrace social networking, there are still those who feel that using technology to interact with customers is impersonal and diminishes the level of service offered.
STORIES THAT SELL | TUESDAY, OCTOBER 22, 2013
[Customer] One Case Study Helps Land FIVE Major Customer Awards
'Never doubt the power of a single case study or the positive impact for the featured customer. • 2012 1to1 Media Customer Champion. It''s a powerful but often-overlooked way to get more mileage out of a customer case study. It''s a big benefit for customers. • 2012 DMA – Marketer of the Year.
SAZBEAN | MONDAY, JANUARY 3, 2011
[Customer] 7 Social Media Resolutions to Improve Customer Engagement
But are they using social media to actually engage their customers? Here are some social media resolutions that can improve your customer engagement and lead to true return on investment (ROI). Think About Your Customers First – Social media empowers customers. Being on social media is nothing new. Monitor results.
FOLLOW THE LEAD | WEDNESDAY, AUGUST 18, 2010
[Customer] ‘Clicking’ with customers by chatting
Talk about engaging the customer. You just closed a sale in half the time it normally takes you. The sale is going to fulfill quota and then some. The buyer, who has already put you in touch with a few of his contacts, wants to meet up at the next trade show, maybe for a little up-sell or cross-selling. Subscribe to RSS.
INBLURBS | TUESDAY, AUGUST 7, 2012
[Customer] How to Increase Backlinks and Customer Loyalty through Content Marketing
To get found online when future customers are looking for products and services is one of the major challenges businesses are facing today. Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 23, 2012
[Customer] Why We Took the Shears to the Home Page of Find New Customers
That’s what I decided when looking at the home page of the B2B lead generation and global marketing company Find New Customers. Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Grab our awesome free white paper, How to Find New Customers !
FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 25, 2010
[Customer] Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand
As our clients juggle new channels, new technology and new media, we realize that their relationships with their customers and prospects have to be 24/7 and “always on. Today we need to think about every stage of the customer relationship and how we can coordinate and optimize each to improve the overall value of the customer.
STORIES THAT SELL | THURSDAY, AUGUST 4, 2011
[Customer] Doubt the Power of Customer Stories Today?
Why do customer success stories work? And how do you create quality video customer stories for your marketing efforts? Check out the video interview above, where I talk about the power of customer stories, key elements of good stories, and the role of video today. Why are they more important than ever?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 26, 2011
[Customer] 5 great resources for social marketers, and one bad one
Content Marketing customer acquisition eBooks Google techologiesI have finally had a little free time to plow through my stack of books and wanted to pass along five little tomes you will love and one that you won’t. Marketing White Belt: Basics For the Digital Marketer. love, love, love this book by braniac Christopher S.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 3, 2013
[Customer] Customer-Centricity: The Age Of The Empowered Individual [Video]
In a follow-up article , Vivek defined what the empowered individual means for the future of business: 000000 ;">For generations, businesses have defined “customer” around the idea of “I produce, you consume.” The post Customer-Centricity: The Age Of The Empowered Individual [Video] appeared first on B2B Marketing Insider. No more.
B2B MARKETING INSIDER | TUESDAY, APRIL 17, 2012
[Customer] Focus On Customers and Run Like Never Before
The first is that we marketers need to stop talking about ourselves and focus on our customers. The second is that marketing can be more effective at creating value for our own business when we seek to meet the needs of our customers. But I think we have a great example launching today on how to use customers to tell our story.
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 16, 2013
[Customer] 4 Marketing Tech Trends To Watch in 2014
Customer Data Platforms mature. Marketers will have an increasing number of ways to build consolidated, multi-source customer databases without waiting for help from their IT departments. Digital advertising and customer marketing converge. 2014 predictions customer management marketing technology marketing trends
CONVERSIONATION | SATURDAY, AUGUST 13, 2011
[Customer] The Road to Revenue: Feel Your Customer and Facilitate the Buy
Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. Blog Conversion Customer relationships Opinion Sales buying journey Kristin Zhivago roadmap to revenue sales
INSIGHTIQ BLOG | THURSDAY, NOVEMBER 3, 2011
[Customer] Embracing Digital Customer Interaction
However comparatively few have yet been able to fully integrate and leverage the power of digital customer interaction, that is, the ability to market, sell, fulfill, service and support customers via a mixture of offline and online methods. These changes must be made in a thoughtful and logical way. That is no longer tenable.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 17, 2012
[Customer] The Impact of Online Video on Customer Support [CHART]
Finally, if you consider that the ability to reach your customers and prospects includes a number of avenues, the two biggest ones being Social Media and Email. The Impact of Online Video on Customer Support [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
FEARLESS COMPETITOR | FRIDAY, OCTOBER 28, 2011
[Customer] Welcome to Find New Customers newest client!
to the fast growing family of clients of the B2B Demand Generation company, Find New Customers. Filed under: Find New Customers. Find New CustomersWe welcome Keyedin Corp. Keyedin Corp. is a fast growing software startup based in Milwaukee, WI. Welcome!
B2B MARKETING INSIDER | THURSDAY, JANUARY 13, 2011
[Customer] How To Create Killer Content: Speak To A Customer
The interesting thing about the sub-headline of this article is that “talk to a customer could be the answer for any marketing dilemma: We need to re-design our website. Talk to a customer! Talk to a customer! Talk to a customer! Talk to a customer…together!!! Any advice for small business marketers?
STORIES THAT SELL | THURSDAY, SEPTEMBER 22, 2011
[Customer] How HP Case Studies Cater to Readers and Skimmers
So how does that affect the way you present customer stories? Given that, it's important to structure your customer case studies and success stories to meet the needs of both types of readers. HP does this nicely in a story featuring a restaurant customer. First, that may not always be true. On a web summary, do the same.
SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 20, 2010
[Customer] Using Customer Cases in Marketing and Sales 2.0
One of our clients recently asked us to create a series of customer cases. Producing customer cases is not my favourite activity but interviewing people about their business challenges is. When defining the approach for the customer cases, there was some debating. Customer cases and inbound marketing. At least a bit.
THE B2B RESEARCH BLOG | TUESDAY, OCTOBER 22, 2013
[Customer] Tips for B2B customer satisfaction research
'Customers are your lifeblood. That’s why every B2B business needs a programme of regular customer satisfaction research. Don’t try and bypass those who ‘own’ the customer relationship within your organisation. Gain their support for the research first, or they and customers may react negatively. Take care though.
MARKETING INTERACTIONS | MONDAY, AUGUST 8, 2011
[Customer] Content Marketers Need a Customer Field Trip
It's critical to take a "customer field trip" to experience what your prospects and customers experience as they interact with your brand online and to correct any inconsistencies to improve their experience with your company and your content. Have you taken a "customer field trip" lately? why?).
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 13, 2012
[Customer] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. The difference is architecture: the decision managers place decision logic at the center and see customer data and content as peripheral.
WINDMILL NETWORKING | WEDNESDAY, FEBRUARY 12, 2014
[Customer] 5 Common Misunderstandings About Social Customer Service
'Social customer service may not be at the top of the priority list for your business. But, can even the smallest companies really risk ignoring their customers? Providing social customer service is no longer an option, it’s a necessity. Most definitely not! Social Media and Workplace Romances.
PUZZLE MARKETER | THURSDAY, SEPTEMBER 6, 2012
[Customer] 3 Emails Your Customers Should Be Getting, At Minimum
Customers want to engage with brands they actively spend money with. Most customers would gladly give up their email address and welcome transactional emails based on something they’ve done. Here are 5 emails that you should be sending to your customers at minimum. great tool for doing this in a non-invasive way is email.
INBOUND SALES NETWORK | THURSDAY, APRIL 12, 2012
[Customer] Do You Know What Your Customers Want?
Imagine that you could predict how your customers will react to your next marketing campaign or product launch. Many focus on their corporate message or their differentiated customer conversation. It does not matter how unique you are if it’s not something your customers care about. This is a very powerful question.
FEARLESS COMPETITOR | FRIDAY, NOVEMBER 25, 2011
[Customer] Find New Customers Fan of the Month – Arthur Germain
B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. It can be you if you care for Find New Customers too.
IT'S ALL ABOUT REVENUE | SATURDAY, MARCH 8, 2014
[Customer] SXSW Preview: Social Technologies and the Universal Customer Profile
These questions are all related to the same phenomenon: social technologies are changing the language habits and behaviors of marketers and their customers. Let me focus on one related point in particular: As they evolve, social technologies will expand our definition of the universal customer profile. In Austin?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 5, 2013
[Customer] SAP Buys hybris e-commerce Software to Build Its Version of Real Time Customer Management
In any case, SAP did tell a good story: real-time interactions seamlessly presenting customers with consistent information, dialogues, and purchases across all channels, with a central role for the Web. As SAP pointed out, it''s a customer-centric view of the world, quite different from the operational focus of traditional CRM.
STORIES THAT SELL | TUESDAY, JUNE 21, 2011
[Customer] Avoid ‘The Kiss of Death’ When Asking for Your Next Testimonial
We like to showcase some of our best customers to demonstrate how they are using our services to better serve their clients. During the interview, he will make a point of positioning your company as a forward thinking, customer-driven organization. Try this approach with your customers. By Bill Metcalf. no, let’s be honest here.
BIZNOLOGY | FRIDAY, JANUARY 24, 2014
[Customer] Are you developing your product or your customers?
And the only way we can make money is to sell those products to customers. Instead of focusing on developing your product, you focus on developing your customers. First, find out what customers will pay for and then develop it. Internet Marketing Slider Business Customer Lean Startup New product development Test market
CONVERSIONATION | SATURDAY, SEPTEMBER 10, 2011
[Customer] Content Marketing As A Process: Three Rules Before Starting
Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROIContent marketing is defined as a marketing technique. Note that the definition of content marketing as a technique should not make you focus too much on the content itself.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, AUGUST 20, 2009
[Customer] Is Real Time Marketing in your future?
Take a look at one of my last post on Hey Marketer - When was the last time you talked with a customer?? Tags: social media Customer In fact I would argue it is here today. And then ask yourself – how long did some of those interactions take. For Example - We resolved the issue for the person below in 15 minutes!
FEARLESS COMPETITOR | WEDNESDAY, APRIL 3, 2013
[Customer] SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem
More information about the Find New Customers SCORE Demand Generation strategy can be found by clicking the highlighted words. Find New Customers has designed this process based on years of experience working with B2B demand generation clients. About Find New Customers. Our SCORE Methodology fixes this once and for all.”
STORIES THAT SELL | WEDNESDAY, JANUARY 18, 2012
[Customer] Customer Case Studies: Are We Just Being Lazy?
I've read one too many customer case studies that just don't try hard enough. While perusing the inflight magazine, I was pleased to see a customer story. In customer case studies, that means choosing an angle that's interesting to readers (and the media) and that puts the vendor company in a positive light. I'm bored.
WINDMILL NETWORKING | TUESDAY, OCTOBER 1, 2013
[Customer] How Social Video Can Build Customer Experience
Because of this, it is easy for your customers to view what you do as a commodity. One of the last chances for you to stand out from the crowd is customer experience. Related Stories 7 Ways A Customer Journey Map Can Improve the SoLoMo Experience Essential SoLoMo Tools and How Walmart is SoLoMo My $50 Per Month Social Sales Tools Box.
SALES INTELLIGENCE VIEW | FRIDAY, APRIL 5, 2013
[Customer] How Sales Intelligence Can Help Your Marketing & Customer Service Efforts
In today’s competitive world you need to employ advantage gaining techniques that both attract and retain customers in your sales pipeline. Modern marketers aim to learn what customers really want and alter their products to fit customer needs. Most accounts grow as customer-seller relationships evolve. '[link].
FIFTH GEAR ANALYTICS | FRIDAY, DECEMBER 16, 2011
[Customer] Ebenezer and the Three Spirits of Customer Intelligence.
He works tirelessly for the understanding and advancement of his customers, only to succumb to greed and the singularity of his online purpose Then, bursting with promise under Master Marketer Fezziwig’s apprenticeship, Ebenezer blossoms into a man of business.
FEARLESS COMPETITOR | THURSDAY, MAY 30, 2013
[Customer] CMOs must walk in customers’ shoes – but data alone is not the answer when buyer personas are needed
'Do you really know your customers? Click here to learn about the Buyer Persona Service from Find New Customers. “CMOs must walk in customers’ shoes. As Sandra Zoratti ( @sandraz ) from Ricoh pointed out: “ The best way to give an idea a sense of urgency is to invoke the voice of the customer. ”. Where do you turn?
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 26, 2012
[Customer] What’s the Best Day to Engage Your Online Customer Community? [CHART]
What’s the Best Day to Engage Your Online Customer Community? Digital Marketing b2b marketing community management digital marketing Eloqua online customer community toplinersOur 2012 data showed us that mid-week is the busiest time on our own community, with a peak on Wednesday.
B2B MARKETING TRACTION | FRIDAY, JULY 19, 2013
[Customer] B2B Marketers: Do Customers Have a Tattoo of Your Brand?
Customers line up for new product releases and even tattoo the brand’s logo on their body. We need to engage our customers, not only in the buying cycle but through the entire customer experience as well. If any of you have customers that have tattooed your brand on their bodies, I’d love to know!
SALES INTELLIGENCE VIEW | THURSDAY, SEPTEMBER 12, 2013
[Customer] Committing to Your Customer: The Secret to Making Every Customer’s Experience Amazing
'I’m Amy Arndt, one of the Customer Success Managers (CSM) at InsideView , and I’m excited to launch a series of blog posts about our Customer Success department. Every day, I get to use my natural curiosity and consultative sales experience to help my customers reach their goals. customer intelligence Customer Success Sales 2.0
LOOPFUSE | TUESDAY, JANUARY 8, 2013
[Customer] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
All of our current LoopFuse customers will be receiving details shortly on getting set up with their Nearstream accounts. Below is the full press release: Nearstream and LoopFuse Combine To Offer Next Generation Social Customer Engagement with Marketing Automation. Great things ahead! Robert Pease, CEO & Bradley Young, CTO.
FEARLESS COMPETITOR | FRIDAY, MARCH 9, 2012
[Customer] Laugh and Learn with Find New Customers – Episode 62 – Collaboration
In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation and global marketing company Find New Customers ( [link] ) shares a marketing lesson using wit and humor. Marketing Find New Customers Laugh and Learn marketing-campaigns
MARKETING INTERACTIONS | SUNDAY, FEBRUARY 21, 2010
[Customer] Content Marketing is for Customers Too!
" A staggering 68% of customer loss is due to indifference." Is the majority from net new customers or from existing ones? I'm betting that the majority is from your existing customer base. What would happen to your business if 68% of your existing customers went away? You ready? " Wow. Right?
CONVERSIONATION | WEDNESDAY, MARCH 7, 2012
[Customer] Customer-Centric Marketing: Optimize and Integrate
Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-touchpoint marketing, integration and customer-centric marketing. SEO experts say search should be seen in an integrated and customer-centric context. Have you noticed? Email pros are defending how [.].
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 2, 2011
[Customer] Find New Customers Fan of the Month – Joe Large
B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. Joe is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. It can be you if you care for Find New Customers too.
INBOUND SALES NETWORK | THURSDAY, JANUARY 12, 2012
[Customer] Where Did All Your Customers Go?
For many companies, it seems like customers have vanished almost overnight. It’s one thing to sell to reluctant, even nervous customers. In reality, it’s not that your customers have disappeared - there has been a shift in how you are able to engage your customers in their buying process. So where did they go?
STORIES THAT SELL | FRIDAY, OCTOBER 8, 2010
[Customer] Customer Stories Actually RELIEVE Your Best Customers
" That’s an actual quote from a customer being interviewed for a case study. Across all the projects I’ve done, I’ve heard this several times from customers. Add this to the list of motivators for customers to be featured in case studies. Imagine how many thought that but didn’t say it? Simple. Shar
BIZNOLOGY | THURSDAY, AUGUST 8, 2013
[Customer] Are you trying to help your customers? Or fool them?
Your customers are talking about you when you screw up. In the old days, we loved to have fine print and terms and conditions and and any number of lovely little “techniques” to get what we wanted at the expense of our customers. But it is based on the old-fashioned “fool your customers” approach.
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 21, 2013
[Customer] Collaborate for the Internet of Customers with 7 Ideas for 2014
We enjoyed reconnecting with customers, partners and other marketers – less than a month after Eloqua Experience — via the Compendium booth, Modern Marketing Mixer , and downtown San Francisco. The path to customer-obsessed marketing begins and ends with customer knowledge. Ideas for Marketers to Prepare for 2014.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 26, 2012
[Customer] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Step out of your comfort zone and try new efforts for specific customer segments. And that it’s not Facebook’s fault their customers aren’t more engaged. Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.”
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 7, 2010
[Customer] Ten reasons to blog – even if nobody reads it
If not, this might be an opportunity to establish the voice of authority in your industry and enhance your brand image with customers. . 3) Infinite search life — A few weeks ago I received a call from a potential new customer in the Middle East looking to me as a possible marketing consultant.I There better be. Why not use it?
FEARLESS COMPETITOR | MONDAY, AUGUST 22, 2011
[Customer] Accolades for How to Find New Customers
B2B Lead Generation | How to Find New Customers. Want to understand what Find New Customers is all about? Find New Customers was born. How to Find New Customers. Let’s review some of them here: “This How to Find New Customers white paper is GREAT! Looking for leads. Watch the last Laugh and Learn show.