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  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 27, 2015
    [Customer] Stop Letting Your Customers Talk to Strangers
    Are you a self-starter with an eye for detail, a passion for great customer service and unresolved hostility issues? In our final look at the miserable set of misaligned processes and emotionally empty engagements that pass for customer experience management, it’s time we define a customer communications function once and for all.
  • TOMORROW PEOPLE  |  THURSDAY, JUNE 16, 2016
    [Customer] One size doesn’t fit all: meeting the needs of customers through personalised marketing
    Seeing customers as an individual - focusing on the customer journey. Making customers matter; delivering relevant content
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 1, 2016
    [Customer] 5 Ways to keep up with the avalanche of online customer feedback
    Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. 8X increase in customer complaints in UK. From January 2014 to May 2015, there has been an eight-fold increase in customer complaints made on social media in the UK. That‘s all they want.
  • THE B2B RESEARCH BLOG  |  MONDAY, AUGUST 1, 2016
    [Customer] Is customer satisfaction really important in B2B?
    Customer loyalty is critical to any business.  This truism sees many B2B companies striving to satisfy and even delight customers.  After all, the logic goes, if customers are happy then they won’t feel a need to change supplier – satisfaction leads inexorably to loyalty.  Higher levels of customer service.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]
    A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS?
  • KAPOST  |  MONDAY, MAY 16, 2016
    [Customer] Great B2B Customer Experiences Require Customer-Centric Marketing
    Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience. It’s a finding from the 2016 B2B Customer Experience Benchmark Report from Kapost. It’s important to understand that customer experience is the sum of all of the interactions, not just based on one-off instances of engagement.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Customer] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
    According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell discusses using Big Data in crafting a relevant customer experience and destroying churn rate in this episode of Moneyball for Marketing. Get it wrong and you can do huge damage to your brand.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 12, 2012
    [Customer] Find New Customer Announces Demand Generation using the SCORE Methodology
    ” If that statement defines you and your goal, you want SCORE process from Find New Customers. ” says the President of Find New Customers , Jeff Ogden. It was devised from the work Find New Customers did with many clients in the past few years – where we learn what works best. What do you think?
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 20, 2016
    [Customer] The Future Of Customer Relationships
    From landing your first customer to striking the business deal which takes your start-up to the next level. The post The Future Of Customer Relationships appeared first on Marketing Insider Group. Relationships make the world go round. Relationships are key to every aspect of our lives. So why […]. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 9, 2015
    [Customer] What are the most reliable content channels to connect with customers?
    Today I’d like to connect the dots on a few ideas about the most reliable content channels to reach customers. So, when we attain that magical level, what are the very best ways to reliably reach those customers? So Pinterest does not always get the credit it deserves for driving actual customer behavior. People subscribe.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 30, 2014
    [Customer] Find New Customers ends 2014, ready to crank up 2015
    As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. Visit our company website Find New Customers to set up your free 15 minute call with this award-winning marketing expert. Great 2014 Accomplishments by Find New Customers.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Customer] How to reach your customers at work or at home
    Have you ever wished you knew more about the consumer side of your business customers? For B2B marketers, perhaps the most immediate benefit of this capability will be in reaching larger custom audiences. The post How to reach your customers at work or at home appeared first on Biznology. Access hard-to-reach segments.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 6, 2011
    [Customer] Sales Enablement 101: Treat Salespeople Like Customers
    Salespeople don't like to look stupid, and they don't have time to waste. I've always fundamentally believed that your salesperson is your first and most important customer. As such, when I think about enabling sales, I think about employing many of the same strategies used to engage customers. Nurturing Sales. And more.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 15, 2010
    [Customer] Customer Service is the New Marketing
    Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Tweet This! Digg this!
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Customer] The Customer Service Arms Race
    Welcome to the new world of online customer service. At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. ” A customer service arms race. Brands chat apps Customer service facebook Featured
  • BIZNOLOGY  |  MONDAY, APRIL 18, 2016
    [Customer] Are you using your website search as customer research?
    Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Is your company using website search to read customers’ minds? The post Are you using your website search as customer research? Sounds pretty cool, huh?
  • I-SCOOP  |  SUNDAY, MAY 17, 2015
    [Customer] Customer experience: a Voice Of the Customer wake-up call
    SDL, touting itself as the leader in global customer experience solutions for quite some time now, feels it’s time for a global customer experience (CX) wakeup call. Customer experience Research CX CX failure Nicola Millard response time SDL survey The Global CX Wakeup Call
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Gaining a 360 Degree Customer View
    Today’s marketing manager should have a single, trusted, comprehensive view of customers and potential customers to be able to target marketing most effectively. By understanding customers thoroughly, businesses can capitalize on sales opportunities. But […]. Database Marketing data driven decisions
  • SALESFUSION  |  THURSDAY, FEBRUARY 20, 2014
    [Customer] Salesfusion Customer Generates $1.5 million in Revenue from Marketing Automation
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. Customer Interaction Lead Nurture Techie Stuff
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Customer] DMFB Preview: Building Your Online Brand Through Customers
    Now, I don’t want to give away the entire presentation but as a preview, I want to provide a few factors companies should consider when thinking about customers and their online marketing programs. So how can companies get their customers to recommend them? Ways to Make Customers Ambassadors Without a Referral Program.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 24, 2012
    [Customer] 31 Easy Ideas To Create Content Your Customers Want
    The objective is to simply answer your customers’ top questions, to rank for the top keywords and to generate enough value in each post that your readers want to share it with their connections and come back again. 31 Easy Ideas To Create Content Your Customers Want. And you don’t need to sacrifice quality. “).
  • CLOUD POTENTIAL  |  WEDNESDAY, NOVEMBER 14, 2012
    [Customer] How Customers Choose a Product or Service: Debunking Common Marketing Myths - Part 2 of 4
    Interviewing thousands of customers about their buying process has convinced me that while the buyer is attempting to buy something he wants, he is also determined to see through any deception or manipulation. ” Here is Part 2 of a 4-part series, in which we examine how customers choose a product or service. read more.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Customer] Who Is Your B2B Customer & How Do They Find You?
    of the potential customer as well as what could be influencing them. Truly Knowing the Customer Leads to Better B2B Content. Sales associates and customer service personnel are in constant contact with target audiences and can provide valuable insight into the types of questions prospects are asking. Picking Image Credit. Video.
  • B2B LEAD BLOG  |  MONDAY, MARCH 14, 2016
    [Customer] Managing Customers with a Database Management System
    Managing customers can be a complicated and tiresome business practice, but it’s essential to a business model, as it allows you to create a marketing strategy that conforms with the trends of buyers. Big data has proven to be an indispensable tool for staying on top of customer trends and allowing businesses to provide a […].
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 24, 2015
    [Customer] Your Customers Are Way More Efficient Than You Are
    In fact, I think there is an excellent business to be built around outsourcing conversations with terrible customer service organizations. All of which leads me to the idea of efficiency, and the widening gap between how companies view it and how customers view it. But customers are viewing efficiency in a much different light.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Customer] Why Companies Don’t Market to Their Customers
    I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  The plain truth is that most organizations have no clear picture of their customer.  Lack of Data Governance. Lack of Analytics.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 13, 2015
    [Customer] How to Optimize the Customer Experience With Behavioral Data (with Scott Sanborn, Lending Club COO & CMO)
    He explains how website function, marketing channels, credit score and operations process factor in to multiple funnels, and discusses how his core team conducts multiple ongoing tests in order to decrease customer acquisition cost and increase satisfaction. Marketing Technology Podcasts big data customer experience data marketing
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Customer] How to Market Smart When You’re Not an IT Expert (featuring Nate Skinner, Chief Customer Officer at Campaign Monitor)
    For marketers, that means an ever-expanding need to work with technology to reach the right customers, with the right message, at the right time. Nate Skinner is the Chief Customer Officer of Campaign Monitor , a simple and elegant email marketing software for business.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, MARCH 2, 2016
    [Customer] Why Content Marketing IS Your Customer Experience
    It certainly is with customer experience. B2B Marketing Customer Experience Colorado Epic Mix ski Vail ResortsMarch 1, 2016 Is it true that the sum of all parts is greater than the pieces? And with content marketing. How a brand. read more.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Customer] Customer Experience and the Importance of Online Trust
    In his current role, he is responsible for all issues pertaining to digital compliance and strives to maintain the highest possible level of industry stewardship, as concerns customers and corporate objectives. The post Customer Experience and the Importance of Online Trust appeared first on CMO Essentials. But we have to be better.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2016
    [Customer] The Evolution of the Customer Lifecycle
    Author: Sachin Kalra As a marketer, you might have heard about the customer lifecycle in one form or another. At Marketo, we’ve seen many versions of the customer lifecycle model, each with their unique stages, and have even gone through a few iterations of our own. What does the evolution of the customer lifecycle mean for marketers?
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 31, 2015
    [Customer] 50 Thought Provoking Customer Experience Stats in 10 Categories
    Marketing or purchasing funnels have been replaced by more descriptive and relevant customer journeys.  Managing customer relationships across […]. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Customer Experience MarketingAuthor information. Joe Ruiz. Joseph Ruiz.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 1, 2011
    [Customer] Find New Customers: B2B Marketing Simplified
    Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. How do we know who is the right person? When is the right time? contact-form].
  • STORIES THAT SELL  |  THURSDAY, MAY 26, 2011
    [Customer] Kronos Spotlights Dozens of Customers through Expanded Reference Program
    The book Stories that Sell , and a recent blog post here , lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and success with Kronos solutions. Those customers received significant exposure at the event and in the media.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Customer] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Sending messages distinguishes journey orchestration engines from “pure” Customer Data Platforms, which assemble data but don’t make decisions about customer treatments. Some not-so-pure CDPs do combine the data assembly and decisioning, but they don’t use a system-assembled customer journey as the framework for message selection.
  • SYNECORE  |  THURSDAY, MARCH 26, 2015
    [Customer] Why Customers Crave Content Personalization
    Yet, the question still remains: Why do customers prefer a personalized experience? This is way incorporating a customer’s name into personalized email or placing it at the top of a webpage to greet them after they login is so effective. Today, this is no longer the case. The Perception of Choice. Reducing Information Overload.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Customer] Five tips to turn social media mistakes into customer advocacy
    We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to activate your current customers when you still have detractors focusing on service or product issues that need to be resolved. Sometimes, things go wrong.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Customer] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. Clients can adjust the breakpoints to create custom performance ranges. b2b lead scoring customer data platform marketing automation predictive lead scoring So what makes Fliptop different from its competitors?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 6, 2016
    [Customer] Great Customer Experience Grounded by Lack of Power
    We all know what it is like to be a customer, but when you focus on the airport experience it really shows you what is important in providing a great customer experience. Understand Your Customers’ Needs The first step in providing a good customer experience is understanding your customers’ needs. Lots of airports.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 15, 2012
    [Customer] How to Treat Your Customer Like Prospects
    by Amy Bills | Tweet this I love The Office episode “ Business School ,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. Other than “Don’t let Michael Scott speak to your MBA class,” the underlying message is that your customers are your best, well, customers.
  • CONVERSIONATION  |  WEDNESDAY, MARCH 7, 2012
    [Customer] Customer-Centric Marketing: Optimize and Integrate
    Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-touchpoint marketing, integration  and customer-centric marketing. SEO experts say search should be seen in an integrated and customer-centric context. Have you noticed? Email pros are defending how [.].
  • CONVERSIONATION  |  SUNDAY, JULY 3, 2011
    [Customer] Prospecting the Social Customer: Same Needs, Different Scale
    Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. The term consists of three parts: Customer, relationship and management. Relationship marketing is the building and maintaining of good relationships with customers. prospect is a potential customer.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [Customer] Why Marketing Needs to Fix the Customer Experience
    We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. We are also able to have the right conversations with our customers when our CEM is working. This is why I think marketing ought to own CEM.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 30, 2015
    [Customer] 3 Customer Metrics That Will Improve Your Email Marketing
    This is a good starting point, but there are many other types of data that will give you a greater insight into your customers, which will help you market to them more efficiently and effectively. Since these are your most loyal customers, you should not treat them the same as your one-time buyers or churning customers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Customer] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
    Step out of your comfort zone and try new efforts for specific customer segments. And that it’s not Facebook’s fault their customers aren’t more engaged. Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. We know, after all, that Facebook users are a highly active and engaged audience.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Customer] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). Indeed, even $300 per month Ontraport is about to add custom objects (and does a good job of explaining the concept in a typically wry video ). Well, maybe a little.)
  • BIZIBLE  |  MONDAY, FEBRUARY 15, 2016
    [Customer] How to Use B2B Referral Marketing to Gain New Customers
    The key to success for your business is attracting new customers, while maintaining your existing B2B clients. If you want to manage a smart business, you must be able to grow your customer base. Leveraging your current customers will showcase the relationship you have with them and represent your business in a positive light.
  • B2B MARKETING TRACTION  |  FRIDAY, JULY 19, 2013
    [Customer] B2B Marketers: Do Customers Have a Tattoo of Your Brand?
    Customers line up for new product releases and even tattoo the brand’s logo on their body. We need to engage our customers, not only in the buying cycle but through the entire customer experience as well. If any of you have customers that have tattooed your brand on their bodies, I’d love to know!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Customer] Customer-Obsessed Marketing Is Your Next Competitive Edge
    And they’re doing that by proving that “your customers are only one click away from your competitors” is more than just a clever phrase —it’s the difference between being a market leader and going out of business. by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 22, 2015
    [Customer] Should the CMO Oversee the Whole Customer Experience?
    The opening of the Executive Summary from the aptly-titled research report Should the Chief Marketing Officer Oversee the Whole Customer Experience? Petouhoff, Vice President and Principal Analyst for Constellation Research , the report examines the need for businesses to have a senior executive lead the end-to-end customer experience.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 7, 2016
    [Customer] 10 Ways To Turn Visitors Into Customers
    To make money, you’ve got to convert at least some of those visitors and turn them into customers. The post 10 Ways To Turn Visitors Into Customers appeared first on Marketing Insider Group. Watching the number of visitors to your site grow is pretty awesome – who wouldn’t want to see results like this?
  • CINTELL  |  TUESDAY, APRIL 21, 2015
    [Customer] What’s the Difference Between Buyer, Customer, and User Personas?
    In the world of business-to-business marketing in 2015, personas have become synonymous with strategies used to help companies focus its efforts on targeted groups of customers. Customer personas have solved their initial problem by choosing your solution. At its very basic level, a “persona” is a character. Do you know the difference?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 1, 2013
    [Customer] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
    For instance, an organizational focus on social customer care and the popularity of content around ROI can become a webcast on “Getting to Big ROI with Social Customer Care.”. Lead Generation B2B content marketing customer relationship management lead capturing tactics lead generation marketing strategy webinars Step #1.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 6, 2012
    [Customer] 5 Crimes of Customer Care
    by Peter Armaly | Tweet this It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal. In the age of the Internet, customer support should be everyone’s concern. This has real impact on a company’s ability to increase both customer satisfaction and product adoption.
  • BIZNOLOGY  |  MONDAY, JANUARY 23, 2012
    [Customer] Lights, camera, action: Video helps you stay in touch with customers
    Here’s where I ran across this:  Glenn Diehl, owner of the New York distributor of Skyline Exhibits , has a team of eight sales people selling custom trade show exhibits and portable displays to marketers and trade show managers in New York City and several northern counties.  Image via Wikipedia. How about you? 
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 6, 2016
    [Customer] Customer Service in 2016: More Channels + More Data = Greater Insight
    2016 has begun and that means at least two things for  customer care executives. On the other hand, it’s time to predict and prepare for the key trends that will influence your customer service activities in the coming year. Video as a Customer Service and Support Channel. Customer Messaging Comes of Age.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Customer] Understand Your Target Market: 3 Steps to Creating Customer Personas
    Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. You may have a grasp on your customers, but how well do actually know them? How do you create customer personas? Step #1: Interview and/or survey your customers. Location.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 11, 2013
    [Customer] How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
    Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Have it graded by the experts in buyer personas at Find New Customers , trained via the Buyer Persona Master Class by the Buyer Persona Institute. Let Find New Customers grade yours for free. But most are not properly done. What do you think?
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 9, 2012
    [Customer] Laugh and Learn with Find New Customers – Episode 62 – Collaboration
    In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation and global marketing company Find New Customers ( [link] ) shares a marketing lesson using wit and humor. Marketing Find New Customers Laugh and Learn marketing-campaigns
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 20, 2016
    [Customer] Hull.io Offers A Customer Data Platform for B2B Marketers
    The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to business and consumer marketing. Indeed, many of the firms I originally identified as CDPs were lead scoring and customer success management vendors who serve primarily B2B clients.
  • TYPE A COMMUNICATIONS  |  TUESDAY, NOVEMBER 15, 2016
    [Customer] Know Your Customers “Job to be Done”
    Customer Experience Carla Johnson Clayton Christensen Digital Customer Experience Harvard Business Review Marketing Myopia Theodore Levitt Type A CommunicationsNovember 15, 2016 by Carla Johnson I was talking to the CMO of a $7 billion technology company this week about his secret to success. In just two short years, read more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] Hard lessons agency customers need to learn about social media marketing
    Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. For about a year I prepared countless pitches, proposals, and webinars for our agency customers … who bought almost nothing. Some of our most important agency customers were in the transportation industry.
  • I-SCOOP  |  SUNDAY, FEBRUARY 1, 2015
    [Customer] Customer experience management – putting the customer first
    Customer experience management. Three words standing for a whole discipline aiming at creating customer value through experiences which in turn leads to business value. The customer experience belongs to the […
  • SALESFUSION  |  MONDAY, MARCH 21, 2016
    [Customer] 5 Ways to Improve Customer Retention with Marketing Automation Tools
    Did you know that it’s seven times more expensive to acquire a new customer than it is to retain an existing one? How about that a 10% increase in customer retention yields a 30% rise in the value of your company? Grow Your Business From Within By Improving Customer Retention. That said, you also don’t want to over-sell.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Customer] The Secret To A Better Customer Experience
    Personalization brings up a whole host of issues like Big Data, Privacy concerns, real-time analytics,and more, but ultimately the goal must be to improve customer experience without being creepy. Despite this strong desire, only 17% of marketing leaders are going beyond basic transaction data to deliver personalized customer experiences.
  • CMO ESSENTIALS  |  MONDAY, OCTOBER 20, 2014
    [Customer] Why Customer Experience is Critical to Company Success
    Happy customers define company success. After all, your customers are your company’s biggest assets. On the other end of the spectrum, Aberdeen found that poor customer experience impedes revenue growth and marketing effectiveness. Take the time to understand your customer s and their individual needs. Listen and listen.
  • ACT-ON  |  MONDAY, NOVEMBER 23, 2015
    [Customer] Dear CMO Part II: Place the Voice-of-the-Customer at the Center of All You Do
    In Part I, “ Dear CMO, Part 1: Why Your Content Misses the Mark ”, we detailed findings and shortcomings in content marketing approaches when it comes to actually securing customers from these investments. This results in investment directed into eye- and click-candy over meaningful engagement with customers themselves.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 21, 2012
    [Customer] Online Persuasion: Seeing Through the Eyes of Customers
    There was a picture of a pair of glasses lying on a bench with this caption:  Don’t you wish you could see through your customers’ glasses? Related posts: Online Persuasion: Seeing Through the Eyes of Your Customers. And that shift means a different mindset. Not too long ago I came across a great blog post.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Customer] Top 10 Reasons NOT to talk to Find New Customers
    B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Prospective customers are beating down your doors to buy. 9. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Thank you, David Letterman!).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 16, 2016
    [Customer] Understand Customers and Their Lifecycle with Marketing Automation
    Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. Your customer is not a form field. Perhaps your customer uses Twitter daily, but rarely uses Facebook. They are all individuals. Do you know why?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 18, 2015
    [Customer] Customer Spotlight: Fliptop
    We love sharing how our customers are using InsideView! […]. Customer Success insideview customer insideview customer quotes insideview customer reviews insideview customer story insideview customer success insideview fliptop
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 12, 2008
    [Customer] Should lead generation ignore current customers?
    When you have a complex sale, it can be easy to think of lead generation as only a process for acquiring new customers rather than a process that can also be applied to generating new or more business from current customers. The CEO asked 10 members of the executive team to write a list of their top-10 customers.
  • VIDYARD  |  FRIDAY, JANUARY 29, 2016
    [Customer] 8 Ways to Use Video for Customer Success, Education, and Advocacy
    And more importantly (no offence), your customers. If you want to build a customer base that’s learning, growing, getting the most out of your product or service, and loving you while they do it, video is the way to go! Let’s take a look at eight ways to use video to support your customer relationships: 1. Customer Stories.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 13, 2013
    [Customer] 3 Reasons Online Customers Never Return
    But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. There are many reasons customers will only buy from a site once. Posted in Personalization. Neglecting mobile and tablet.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Customer] What Is CRM (Customer Relationship Management) Software?
    CRM stands for 'customer relationship management.' I know, I know -- that doesn't exactly clear things up. CRM, or customer relationship management, refers to software that lets companies track every interaction with current and future customers. Manually tracking five customer interactions is feasible. but 20?
  • TONY ZAMBITO  |  SUNDAY, AUGUST 14, 2016
    [Customer] Are Your Buyer Personas Data Overkill?
    Enabling analytics and reports on profiling attributes and activities of buyers and customers as gleaned from a database. When it comes to data on buyers and customers, the old saying “too much of a good thing” comes to mind.  Know The Difference Between Customer Segmentation, Buyer Profiling, and Buyer Personas. Data Overload.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Customer] Making MarTech Investments? Bet on the Customer
    Every month they must place bets on technologies and tools that empower their team to make smarter decisions, to know more about their customer via analytics and insights, and to eliminate manual tasks and re-engineer using software. Bet on the Customer appeared first on CMO Essentials. According to Scott Brinker (a.k.a.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Customer] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
    by Eloqua | Tweet this Is your organization customer obsessed? While the history and sentiment of customer obsession has been around since the dawn of marketing, how we achieve customer obsession has changed. To manage multichannel relationships, it’s imperative to understand our customers, and what they are passionate about.
  • CONVERSIONATION  |  TUESDAY, MAY 31, 2011
    [Customer] Getting the Priorities Right In Online Customer Service and Social Listening
    Social media are great for customer service purposes and many companies do have a social media presence to service their customers. However, social media are rarely full-fledged customer service platforms. guess you know the names of those that do it successfully on Twitter, for instance.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 7, 2011
    [Customer] Overview of Find New Customers
    Forgive us, but we simply wish to share a brief company overview of the B2B Lead Generation company Find New Customers. Please visit Find New Customers for more  - and to download our great free content. Find New Customers is one of few  lead generation companies in New York. Sales lead generation is critical today.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 12, 2013
    [Customer] How a Strong Company Culture Will Boost Customer Service Levels
    Ever have a poor customer experience at Starbucks? The key is this: they make it about you, the customer, from the second you enter their front door. They truly make me believe that they love going to work and that satisfying their customers is their top priority. Exercise customer service internally.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 2, 2016
    [Customer] Challenger Customer Implications for B2B Sales Professionals
    Most sales executives I’ve asked about their view on CEB’s book Challenger Customer have completely missed the value for their sales program. “Oh yeah, I read Challenger Sale a couple of years ago, good book.” In our view, Challenger Customer is a must read for sales leaders who are trying to execute a “value selling” […].
  • CRIMSON MARKETING  |  TUESDAY, JULY 30, 2013
    [Customer] Creating a Clear Customer Message
    A true connection between the customer and company can be easily lost if your customers have a bad experience, you launch the wrong product, or you misdirect an ad placement, among other things. The main goal of your messaging strategy is to determine customer needs and solve their pain points. Forbes ).  .
  • INFLUITIVE B2B  |  THURSDAY, NOVEMBER 26, 2015
    [Customer] How Blackbaud Built A Foundation For Customer Advocacy
    That’s why Blackbaud , a non-profit software solutions provider, launched a customer advocacy program to engage and connect with its 30,000 customers. Amy Bills , Customer Marketing Director at Blackbaud, knew they could do better if they rethought their approach to customer advocacy. Education for everyone. Bottom line.
  • ACT-ON  |  MONDAY, JANUARY 25, 2016
    [Customer] Good, No, GREAT Things Come in Threes: Build a Winning Trio for Customer Success
    Integrate those two and you are moving in the right direction, but add the customer success team into the mix too, and you’ve unleashed the ability to unify communication and engagement across all phases of the customer lifecycle, creating a winning team trifecta. Gone are the Days of “One and Done” Customer Lifecycle Marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Customer] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. In addition, custom reports have saved me a large amount of time spent on monthly, quarterly or annual SEO reporting. What are Custom Reports? Click save and your custom report is ready to go.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 27, 2014
    [Customer] Evolving From #SoLoMo to Customer Experience Marketing
    To create a relevant and compelling customer experience that can turn into a competitive advantage. If … Continue Reading Evolving From #SoLoMo to Customer Experience Marketing by Joe Ruiz - Maximize Social Business. Moving forward, my blog posts will focus on the integration of social into the marketing mix.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 17, 2016
    [Customer] How to Orchestrate and Personalize the Entire Customer Experience
    Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the customer, and transforming the customer experience (Cx) is one of five critical market imperatives that companies need to shift toward customer obsession."
  • KAON  |  THURSDAY, MARCH 24, 2016
    [Customer] How To: Build loyalty through customer engagement
    Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers. As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. To acquire, delight and retain customers, companies have to think and act in a more strategic way.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 4, 2014
    [Customer] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
    There are good things about collecting customer data – catering to consumer preferences, ensuring relevant communications, anticipating needs in convenient ways. There are challenging things about collecting customer data – privacy concerns, data usage restrictions, maintenance and security demands. increase in customer satisfaction.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Customer] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. According to the  U.S.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Customer] How Much Are Your Customers Worth? [Infographic]
    It''s the estimated revenue that a customer will generate during the entire span of their relationship with your company. It takes into account not only the initial purchase, but also how much a customer is likely to spend in the future as they purchase more products and services from you. Segment Your Customers. marketing dat
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 15, 2015
    [Customer] Why is Mobile at the Heart of the Customer Journey?
    It’s a way of life, and it’s at the heart of the customer journey. Think about how this translates to the customer journey. It’s used in the early stages of the customer journey. Give prospects and customers the information they want, when they want it. We check our emails while standing in line.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Customer] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be ultimate goal but I would argue back that the more engaged customers are the more happy they are and in turn the more revenue will be generated. Successfully mine all of today’s rich sources of data. ” 4.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 25, 2016
    [Customer] Why you need testimonials to persuade your customers
    The post Why you need testimonials to persuade your customers appeared first on Biznology. Public Relations Reputation Management customer testimonials marketing campaign rfp process vendorsEveryone knows they need testimonials, but I recently saw a graphic example of how true this is. One of them really stood out. Including you.
  • STORIES THAT SELL  |  WEDNESDAY, MAY 2, 2012
    [Customer] Happy Customers Tell Their Stories – Live and In Person
    As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting. From speaking presentation to a written/video case study.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 25, 2016
    [Customer] The B2B Customer Content Operations Manifesto
    The custom content business is a difficult business. The post The B2B Customer Content Operations Manifesto appeared first on Marketing Insider Group. It’s a difficult business due to the economics of the underlying content operations model, as well as poor inputs from inefficient clients. Content Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Customer] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
    And just around the corner is social media, which provides an uncensored soapbox where customers can voice their dissatisfaction to legions of friends and followers. There are so many new ways to serve customers. Customer needs are the guide to your decision-making. Customer satisfaction is more important today than ever before.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Customer] 5 Signs You Don’t Know Your B2B Customer
    Here are 5 warning signs you maybe don’t know your B2B customer as well as you should. 1. Is your team relying on information about customers that was created before you had an iPhone (7 years ago)? The post 5 Signs You Don’t Know Your B2B Customer appeared first on B2B Marketing Insider. But take a close look. This month?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 18, 2016
    [Customer] Tear Down the Silos: 5 Steps to Improving Customer Acquisition
    Reaching and creating new customers can be difficult in today’s hyper-connected world. Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition goals. This disconnectedness, in turn, creates not only unpredictable results, but often a less-than-stellar customer experience.
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