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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Customer] Finally, the truth about social media and customer engagement
    Brands caught on, flooding the Twittersphere with their own weird idea of customer engagement. ” Counting on a long-term, high customer engagement level on Snapchat (or anywhere) as a business case is foolish because it probably can’t last, and we’re already seeing proof of that. The real story of customer engagement.
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 27, 2015
    [Customer] Stop Letting Your Customers Talk to Strangers
    Are you a self-starter with an eye for detail, a passion for great customer service and unresolved hostility issues? In our final look at the miserable set of misaligned processes and emotionally empty engagements that pass for customer experience management, it’s time we define a customer communications function once and for all.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 15, 2015
    [Customer] Communist Customer Service: 3 Lessons I Learned on My Vacation.
    Which meant no competition, and thus no need to innovate or provide customer service. Below, I’m sharing three major customer lessons I’ve unfortunately learned from my trip to the East shores. ” Yep, there’s that world-famous East German customer service. If only he had done the same for his customers!
  • TOMORROW PEOPLE  |  THURSDAY, JUNE 16, 2016
    [Customer] One size doesn’t fit all: meeting the needs of customers through personalised marketing
    Seeing customers as an individual - focusing on the customer journey. Making customers matter; delivering relevant content
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 15, 2015
    [Customer] How B2B Marketers Can Build Meaningful Customer Relationships In 3 Steps
    They aren’t the basis for a customer relationship. These and similar impulse or ill-considered circumstances don’t lay a smooth trail to “Customer For Life” utopia. And for your marketing dollar, it’s a given you’ll want to retain paying customers as long as possible. Get to know your prospective customers.
  • THE B2B RESEARCH BLOG  |  MONDAY, AUGUST 1, 2016
    [Customer] Is customer satisfaction really important in B2B?
    Customer loyalty is critical to any business.  This truism sees many B2B companies striving to satisfy and even delight customers.  After all, the logic goes, if customers are happy then they won’t feel a need to change supplier – satisfaction leads inexorably to loyalty.  Higher levels of customer service.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 10, 2013
    [Customer] The Payoffs Of Real Customer Centric Marketing
    And while many marketers claim to subscribe to ‘customer centric’ marketing principles, few actually deliver on the promise. For efficient marketing, make sure your conversations put the needs of prospects and customers first. B2B marketers live and die by how effectively they generate quality leads that fill the funnel.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Customer] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
    According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell discusses using Big Data in crafting a relevant customer experience and destroying churn rate in this episode of Moneyball for Marketing. Get it wrong and you can do huge damage to your brand.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 12, 2012
    [Customer] Find New Customer Announces Demand Generation using the SCORE Methodology
    ” If that statement defines you and your goal, you want SCORE process from Find New Customers. ” says the President of Find New Customers , Jeff Ogden. It was devised from the work Find New Customers did with many clients in the past few years – where we learn what works best. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 24, 2011
    [Customer] Social media feedback as customer prophecy
    This is how the power of online customer feedback can work for or against a business at any given moment.  I had not seen my friend or spoken to him about the restaurant. How are you and your customers handling negative reviews?  My wife and I decided to celebrate for no particular reason at a favorite restaurant. When
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 20, 2016
    [Customer] The Future Of Customer Relationships
    From landing your first customer to striking the business deal which takes your start-up to the next level. The post The Future Of Customer Relationships appeared first on Marketing Insider Group. Relationships make the world go round. Relationships are key to every aspect of our lives. So why […]. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 6, 2016
    [Customer] Great Customer Experience Grounded by Lack of Power
    We all know what it is like to be a customer, but when you focus on the airport experience it really shows you what is important in providing a great customer experience. Understand Your Customers’ Needs The first step in providing a good customer experience is understanding your customers’ needs. Lots of airports.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 30, 2014
    [Customer] Find New Customers ends 2014, ready to crank up 2015
    As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. Visit our company website Find New Customers to set up your free 15 minute call with this award-winning marketing expert. Great 2014 Accomplishments by Find New Customers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 15, 2010
    [Customer] Customer Service is the New Marketing
    Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Tweet This! Digg this!
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 6, 2011
    [Customer] Sales Enablement 101: Treat Salespeople Like Customers
    Salespeople don't like to look stupid, and they don't have time to waste. I've always fundamentally believed that your salesperson is your first and most important customer. As such, when I think about enabling sales, I think about employing many of the same strategies used to engage customers. Nurturing Sales. And more.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 16, 2016
    [Customer] Map Your Content To The Customer Journey
    What sort of experience do you provide to your customers? How can you ensure that you knock it out of the park every time you interact with an existing or potential customer? Knowledge is power when it comes to digital customer experience. You wouldn’t venture out into the wilderness without a map, and neither should […].
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Customer] The Customer Service Arms Race
    Welcome to the new world of online customer service. At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. ” A customer service arms race. Brands chat apps Customer service facebook Featured
  • TONY ZAMBITO  |  SUNDAY, FEBRUARY 5, 2017
    [Customer] How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation
    But, produce massive amounts of it to get in front of customers. Giving customers the ability to download content is not in of itself interaction or a digital experience. 2 – Broadcasting Mentality. This thought process led to misguidance where content is viewed as broadcasting information out to markets and customers
  • SALESFUSION  |  THURSDAY, FEBRUARY 20, 2014
    [Customer] Salesfusion Customer Generates $1.5 million in Revenue from Marketing Automation
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. Customer Interaction Lead Nurture Techie Stuff
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Gaining a 360 Degree Customer View
    Today’s marketing manager should have a single, trusted, comprehensive view of customers and potential customers to be able to target marketing most effectively. By understanding customers thoroughly, businesses can capitalize on sales opportunities. But […]. Database Marketing data driven decisions
  • CLOUD POTENTIAL  |  WEDNESDAY, NOVEMBER 14, 2012
    [Customer] How Customers Choose a Product or Service: Debunking Common Marketing Myths - Part 2 of 4
    Interviewing thousands of customers about their buying process has convinced me that while the buyer is attempting to buy something he wants, he is also determined to see through any deception or manipulation. ” Here is Part 2 of a 4-part series, in which we examine how customers choose a product or service. read more.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Customer] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. In the example below, Precor identified three key industries that it targets as customers. Inbound Marketing B2B content marketing customers inbound marketin
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 24, 2012
    [Customer] 31 Easy Ideas To Create Content Your Customers Want
    The objective is to simply answer your customers’ top questions, to rank for the top keywords and to generate enough value in each post that your readers want to share it with their connections and come back again. 31 Easy Ideas To Create Content Your Customers Want. And you don’t need to sacrifice quality. “).
  • BIZNOLOGY  |  MONDAY, OCTOBER 3, 2016
    [Customer] Increasing customer engagement with videos just got easier
    Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved. It provides a better customer experience. FAQs can increase customer engagement with videos. On the interwebs this generally means clicking something or sharing something.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 24, 2015
    [Customer] Your Customers Are Way More Efficient Than You Are
    In fact, I think there is an excellent business to be built around outsourcing conversations with terrible customer service organizations. All of which leads me to the idea of efficiency, and the widening gap between how companies view it and how customers view it. But customers are viewing efficiency in a much different light.
  • B2B LEAD BLOG  |  MONDAY, MARCH 14, 2016
    [Customer] Managing Customers with a Database Management System
    Managing customers can be a complicated and tiresome business practice, but it’s essential to a business model, as it allows you to create a marketing strategy that conforms with the trends of buyers. Big data has proven to be an indispensable tool for staying on top of customer trends and allowing businesses to provide a […].
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Customer] Why Companies Don’t Market to Their Customers
    I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  The plain truth is that most organizations have no clear picture of their customer.  Lack of Data Governance. Lack of Analytics.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 13, 2015
    [Customer] How to Optimize the Customer Experience With Behavioral Data (with Scott Sanborn, Lending Club COO & CMO)
    He explains how website function, marketing channels, credit score and operations process factor in to multiple funnels, and discusses how his core team conducts multiple ongoing tests in order to decrease customer acquisition cost and increase satisfaction. Marketing Technology Podcasts big data customer experience data marketing
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Customer] How to Market Smart When You’re Not an IT Expert (featuring Nate Skinner, Chief Customer Officer at Campaign Monitor)
    For marketers, that means an ever-expanding need to work with technology to reach the right customers, with the right message, at the right time. Nate Skinner is the Chief Customer Officer of Campaign Monitor , a simple and elegant email marketing software for business.
  • INFLUITIVE B2B  |  WEDNESDAY, DECEMBER 21, 2016
    [Customer] The Secret To Delighting B2B Customers In 30 Seconds This Holiday Season
    Making your customers feel special is necessary for building stronger relationships and increasing advocacy. And that doesn’t come just from building moments of delight into your product (although that’s important).
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Customer] How to reach your customers at work or at home
    Have you ever wished you knew more about the consumer side of your business customers? For B2B marketers, perhaps the most immediate benefit of this capability will be in reaching larger custom audiences. The post How to reach your customers at work or at home appeared first on Biznology. Access hard-to-reach segments.
  • STORIES THAT SELL  |  THURSDAY, MAY 26, 2011
    [Customer] Kronos Spotlights Dozens of Customers through Expanded Reference Program
    The book Stories that Sell , and a recent blog post here , lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and success with Kronos solutions. Those customers received significant exposure at the event and in the media.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 1, 2011
    [Customer] Find New Customers: B2B Marketing Simplified
    Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. How do we know who is the right person? When is the right time? contact-form].
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Customer] Understand Your Target Market: 3 Steps to Creating Customer Personas
    Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. You may have a grasp on your customers, but how well do actually know them? How do you create customer personas? Step #1: Interview and/or survey your customers. Location.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 24, 2017
    [Customer] Empathetic Marketing: How To Connect With Your Customers
    understand the politics and the culture challenge that marketers face today, and now I’m dedicating my life to trying to help as many companies, as many brands, as many marketers as I can, to understand how to put themselves in a leadership position by helping their customers. We have to resist that sort of notion and put our customers first.
  • CONVERSIONATION  |  MONDAY, DECEMBER 10, 2012
    [Customer] Touchpoint and Customer Experience Mapping Made Easy
    Example of retention stage touchpoints “This is the age of the customer”. You need to see the world through your customers’ eyes”.  discovered this customer experience mapping tool a few months ago when it was still in Beta. just want you to work in a more customer-centric and efficient way. You just have to check it out.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Customer] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Sending messages distinguishes journey orchestration engines from “pure” Customer Data Platforms, which assemble data but don’t make decisions about customer treatments. Some not-so-pure CDPs do combine the data assembly and decisioning, but they don’t use a system-assembled customer journey as the framework for message selection.
  • SYNECORE  |  THURSDAY, MARCH 26, 2015
    [Customer] Why Customers Crave Content Personalization
    Yet, the question still remains: Why do customers prefer a personalized experience? This is way incorporating a customer’s name into personalized email or placing it at the top of a webpage to greet them after they login is so effective. Today, this is no longer the case. The Perception of Choice. Reducing Information Overload.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Customer] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. Clients can adjust the breakpoints to create custom performance ranges. b2b lead scoring customer data platform marketing automation predictive lead scoring So what makes Fliptop different from its competitors?
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 11, 2014
    [Customer] The Future of Social Customer Service: Seamless Customer Experience
    These days,  customer service is ruled by the customer rather than companies; it is the customer who relentlessly determines how he wants to be helped, not the other way around. It’s subsequently extremely important to provide customer service at the right touch point, whether it be on Facebook or on your website.
  • BIZNOLOGY  |  FRIDAY, AUGUST 26, 2016
    [Customer] 6 important data points to record on your customers
    Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. However, it’s worth noting that 99% of customers are willing to provide more personal information in exchange for rewards if asked.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [Customer] Why Marketing Needs to Fix the Customer Experience
    We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. We are also able to have the right conversations with our customers when our CEM is working. This is why I think marketing ought to own CEM.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Customer] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
    Step out of your comfort zone and try new efforts for specific customer segments. And that it’s not Facebook’s fault their customers aren’t more engaged. Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. We know, after all, that Facebook users are a highly active and engaged audience.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Customer] What Is CRM (Customer Relationship Management) Software?
    CRM stands for 'customer relationship management.' I know, I know -- that doesn't exactly clear things up. CRM, or customer relationship management, refers to software that lets companies track every interaction with current and future customers. Manually tracking five customer interactions is feasible. but 20?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 15, 2012
    [Customer] How to Treat Your Customer Like Prospects
    by Amy Bills | Tweet this I love The Office episode “ Business School ,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. Other than “Don’t let Michael Scott speak to your MBA class,” the underlying message is that your customers are your best, well, customers.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Customer] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). Indeed, even $300 per month Ontraport is about to add custom objects (and does a good job of explaining the concept in a typically wry video ). Well, maybe a little.)
  • B2B MARKETING TRACTION  |  FRIDAY, JULY 19, 2013
    [Customer] B2B Marketers: Do Customers Have a Tattoo of Your Brand?
    Customers line up for new product releases and even tattoo the brand’s logo on their body. We need to engage our customers, not only in the buying cycle but through the entire customer experience as well. If any of you have customers that have tattooed your brand on their bodies, I’d love to know!
  • ACT-ON  |  MONDAY, NOVEMBER 23, 2015
    [Customer] Dear CMO Part II: Place the Voice-of-the-Customer at the Center of All You Do
    In Part I, “ Dear CMO, Part 1: Why Your Content Misses the Mark ”, we detailed findings and shortcomings in content marketing approaches when it comes to actually securing customers from these investments. This results in investment directed into eye- and click-candy over meaningful engagement with customers themselves.
  • CONVERSIONATION  |  SUNDAY, APRIL 6, 2014
    [Customer] The customer has a voice: your business is the audience
    The significantly grown attention for “content marketing” and the “brands as publishers” and storytelling narrative has made marketers look at their customers, prospects, etc. as “audiences” It’s time to look at our businesses as audiences. Content marketing Integrated marketing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 30, 2015
    [Customer] 3 Customer Metrics That Will Improve Your Email Marketing
    This is a good starting point, but there are many other types of data that will give you a greater insight into your customers, which will help you market to them more efficiently and effectively. Since these are your most loyal customers, you should not treat them the same as your one-time buyers or churning customers.
  • BIZNOLOGY  |  MONDAY, OCTOBER 19, 2015
    [Customer] Stop over-complicating your customer information
    For some reason, we’ve decided that these two ways of understanding customers are completely separate, complicated, and require immense training to do properly. The Persona can be though of as what we know about customers that doesn’t change very often–who they are, how they think, their style, and their passion.
  • CINTELL  |  TUESDAY, APRIL 21, 2015
    [Customer] What’s the Difference Between Buyer, Customer, and User Personas?
    In the world of business-to-business marketing in 2015, personas have become synonymous with strategies used to help companies focus its efforts on targeted groups of customers. Customer personas have solved their initial problem by choosing your solution. At its very basic level, a “persona” is a character. Do you know the difference?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Customer] Customer-Obsessed Marketing Is Your Next Competitive Edge
    And they’re doing that by proving that “your customers are only one click away from your competitors” is more than just a clever phrase —it’s the difference between being a market leader and going out of business. by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, MARCH 2, 2016
    [Customer] Why Content Marketing IS Your Customer Experience
    It certainly is with customer experience. B2B Marketing Customer Experience Colorado Epic Mix ski Vail ResortsMarch 1, 2016 Is it true that the sum of all parts is greater than the pieces? And with content marketing. How a brand. read more.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 11, 2013
    [Customer] How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
    Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Have it graded by the experts in buyer personas at Find New Customers , trained via the Buyer Persona Master Class by the Buyer Persona Institute. Let Find New Customers grade yours for free. But most are not properly done. What do you think?
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 9, 2012
    [Customer] Laugh and Learn with Find New Customers – Episode 62 – Collaboration
    In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation and global marketing company Find New Customers ( [link] ) shares a marketing lesson using wit and humor. Marketing Find New Customers Laugh and Learn marketing-campaigns
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 20, 2016
    [Customer] Hull.io Offers A Customer Data Platform for B2B Marketers
    The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to business and consumer marketing. Indeed, many of the firms I originally identified as CDPs were lead scoring and customer success management vendors who serve primarily B2B clients.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 23, 2016
    [Customer] New research explodes the status quo of customer service
    In this latest edition you’ll hear about two new apps to help you create content, a list of the worst apps in the world (including the Death Simulator), and some radical new insights into customer service best practices. Radical insights into customer service. The vast implications of customer expectations for response speed.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 6, 2012
    [Customer] 5 Crimes of Customer Care
    by Peter Armaly | Tweet this It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal. In the age of the Internet, customer support should be everyone’s concern. This has real impact on a company’s ability to increase both customer satisfaction and product adoption.
  • SALESFUSION  |  MONDAY, MARCH 21, 2016
    [Customer] 5 Ways to Improve Customer Retention with Marketing Automation Tools
    Did you know that it’s seven times more expensive to acquire a new customer than it is to retain an existing one? How about that a 10% increase in customer retention yields a 30% rise in the value of your company? Grow Your Business From Within By Improving Customer Retention. That said, you also don’t want to over-sell.
  • CMO ESSENTIALS  |  MONDAY, OCTOBER 20, 2014
    [Customer] Why Customer Experience is Critical to Company Success
    Happy customers define company success. After all, your customers are your company’s biggest assets. On the other end of the spectrum, Aberdeen found that poor customer experience impedes revenue growth and marketing effectiveness. Take the time to understand your customer s and their individual needs. Listen and listen.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Customer] The Secret To A Better Customer Experience
    Personalization brings up a whole host of issues like Big Data, Privacy concerns, real-time analytics,and more, but ultimately the goal must be to improve customer experience without being creepy. Despite this strong desire, only 17% of marketing leaders are going beyond basic transaction data to deliver personalized customer experiences.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 21, 2012
    [Customer] Online Persuasion: Seeing Through the Eyes of Customers
    There was a picture of a pair of glasses lying on a bench with this caption:  Don’t you wish you could see through your customers’ glasses? Related posts: Online Persuasion: Seeing Through the Eyes of Your Customers. And that shift means a different mindset. Not too long ago I came across a great blog post.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Customer] Top 10 Reasons NOT to talk to Find New Customers
    B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Prospective customers are beating down your doors to buy. 9. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Thank you, David Letterman!).
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 18, 2015
    [Customer] Customer Spotlight: Fliptop
    We love sharing how our customers are using InsideView! […]. Customer Success insideview customer insideview customer quotes insideview customer reviews insideview customer story insideview customer success insideview fliptop
  • CONVERSIONATION  |  WEDNESDAY, JANUARY 11, 2012
    [Customer] Treat Bad Customer Reviews as Good Friends
    When a customer is disgruntled, the act of solving his problem in a rational and authentic way – which means not hiding the truth – is an excellent opportunity to turn him into the most loyal customer you ever had. Does this mean we should mess up as a strategy? Of course not. You [.].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 13, 2013
    [Customer] 3 Reasons Online Customers Never Return
    But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. There are many reasons customers will only buy from a site once. Posted in Personalization. Neglecting mobile and tablet.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Customer] Customer Experience and the Importance of Online Trust
    In his current role, he is responsible for all issues pertaining to digital compliance and strives to maintain the highest possible level of industry stewardship, as concerns customers and corporate objectives. The post Customer Experience and the Importance of Online Trust appeared first on CMO Essentials. But we have to be better.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 21, 2012
    [Customer] Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target
    Through developing an Ideal Customer Profile (ICP) and updating it at least every six months. Here are the steps to developing an ICP: Identify your five best customers. Identify your five worst customers. Analyze what they have in common: Your worst customers should look completely different than your best. they queried.
  • TONY ZAMBITO  |  SUNDAY, AUGUST 14, 2016
    [Customer] Are Your Buyer Personas Data Overkill?
    Enabling analytics and reports on profiling attributes and activities of buyers and customers as gleaned from a database. When it comes to data on buyers and customers, the old saying “too much of a good thing” comes to mind.  Know The Difference Between Customer Segmentation, Buyer Profiling, and Buyer Personas. Data Overload.
  • CONVERSIONATION  |  WEDNESDAY, MAY 2, 2012
    [Customer] Putting Customer First in Practice: a Humble Example
    As I mentioned earlier , Kristin wrote a book, “ Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.” ” Very simply put it’s about how talking to your prospects and customers, asking them the right questions (about their needs) and providing what they need, using buying process roadmaps, leads to revenue.
  • INFER  |  TUESDAY, AUGUST 26, 2014
    [Customer] Infer Customer Referral Program
    At Infer, we’re always looking for innovative ways to spread the word and share our customer’s amazing success stories. We’ve added some of our best customers through referrals, so in order to show our appreciation to customers who refer Infer, we’ve rolled out a fun program. Here’s How It Works. Links You Can Share.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Customer] Making MarTech Investments? Bet on the Customer
    Every month they must place bets on technologies and tools that empower their team to make smarter decisions, to know more about their customer via analytics and insights, and to eliminate manual tasks and re-engineer using software. Bet on the Customer appeared first on CMO Essentials. According to Scott Brinker (a.k.a.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 7, 2011
    [Customer] Overview of Find New Customers
    Forgive us, but we simply wish to share a brief company overview of the B2B Lead Generation company Find New Customers. Please visit Find New Customers for more  - and to download our great free content. Find New Customers is one of few  lead generation companies in New York. Sales lead generation is critical today.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 12, 2013
    [Customer] How a Strong Company Culture Will Boost Customer Service Levels
    Ever have a poor customer experience at Starbucks? The key is this: they make it about you, the customer, from the second you enter their front door. They truly make me believe that they love going to work and that satisfying their customers is their top priority. Exercise customer service internally.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 2, 2016
    [Customer] Challenger Customer Implications for B2B Sales Professionals
    Most sales executives I’ve asked about their view on CEB’s book Challenger Customer have completely missed the value for their sales program. “Oh yeah, I read Challenger Sale a couple of years ago, good book.” In our view, Challenger Customer is a must read for sales leaders who are trying to execute a “value selling” […].
  • CRIMSON MARKETING  |  TUESDAY, JULY 30, 2013
    [Customer] Creating a Clear Customer Message
    A true connection between the customer and company can be easily lost if your customers have a bad experience, you launch the wrong product, or you misdirect an ad placement, among other things. The main goal of your messaging strategy is to determine customer needs and solve their pain points. Forbes ).  .
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Customer] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
    by Eloqua | Tweet this Is your organization customer obsessed? While the history and sentiment of customer obsession has been around since the dawn of marketing, how we achieve customer obsession has changed. To manage multichannel relationships, it’s imperative to understand our customers, and what they are passionate about.
  • AVITAGE  |  THURSDAY, FEBRUARY 28, 2013
    [Customer] Continuously Acquire Customer Stories, Insights, and Ideas
    If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients.  Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories. Trying to find stories when you need them is not easy. 
  • BIZIBLE  |  MONDAY, FEBRUARY 15, 2016
    [Customer] How to Use B2B Referral Marketing to Gain New Customers
    The key to success for your business is attracting new customers, while maintaining your existing B2B clients. If you want to manage a smart business, you must be able to grow your customer base. Leveraging your current customers will showcase the relationship you have with them and represent your business in a positive light.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 4, 2014
    [Customer] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
    There are good things about collecting customer data – catering to consumer preferences, ensuring relevant communications, anticipating needs in convenient ways. There are challenging things about collecting customer data – privacy concerns, data usage restrictions, maintenance and security demands. increase in customer satisfaction.
  • ACT-ON  |  MONDAY, OCTOBER 24, 2016
    [Customer] How, And Why, You Should Calculate Customer Lifetime Value (CLV)
    The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. Researchers estimate that today it costs five times as much to acquire a new customer than it does to retain a current one. Was it worth it?
  • INFLUITIVE B2B  |  WEDNESDAY, JANUARY 4, 2017
    [Customer] 19 Ways Your Customers Can Improve Your Content Marketing Strategy In 2017
    These tips were originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. As a B2B marketer, you have boundless opportunities to turn your happiest customers into content collaborators.
  • AVITAGE  |  MONDAY, AUGUST 3, 2015
    [Customer] Create Customer Content in Multiple Languages
    The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. The post Create Customer Content in Multiple Languages appeared first on Avitage. Content in multiple languages isn’t new. But that’s exactly the point.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 17, 2016
    [Customer] How to Orchestrate and Personalize the Entire Customer Experience
    Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the customer, and transforming the customer experience (Cx) is one of five critical market imperatives that companies need to shift toward customer obsession."
  • KAON  |  THURSDAY, MARCH 24, 2016
    [Customer] How To: Build loyalty through customer engagement
    Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers. As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. To acquire, delight and retain customers, companies have to think and act in a more strategic way.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Customer] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. According to the  U.S.
  • INFLUITIVE B2B  |  THURSDAY, NOVEMBER 26, 2015
    [Customer] How Blackbaud Built A Foundation For Customer Advocacy
    That’s why Blackbaud , a non-profit software solutions provider, launched a customer advocacy program to engage and connect with its 30,000 customers. Amy Bills , Customer Marketing Director at Blackbaud, knew they could do better if they rethought their approach to customer advocacy. Education for everyone. Bottom line.
  • ACT-ON  |  THURSDAY, SEPTEMBER 1, 2016
    [Customer] Why Empathetic Marketing Can Give Your Customers An Amazing Experience
    In this podcast, Brian talks about how you can provide your customers an amazing experience through the not-so-subtle shift of asking how you can help – instead of telling them how you will help. It ties back to some of the things that I firmly believe in around the customer experience and empathy. Current Marketing Trends  . percent.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 22, 2015
    [Customer] Should the CMO Oversee the Whole Customer Experience?
    The opening of the Executive Summary from the aptly-titled research report Should the Chief Marketing Officer Oversee the Whole Customer Experience? Petouhoff, Vice President and Principal Analyst for Constellation Research , the report examines the need for businesses to have a senior executive lead the end-to-end customer experience.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 7, 2016
    [Customer] 10 Ways To Turn Visitors Into Customers
    To make money, you’ve got to convert at least some of those visitors and turn them into customers. The post 10 Ways To Turn Visitors Into Customers appeared first on Marketing Insider Group. Watching the number of visitors to your site grow is pretty awesome – who wouldn’t want to see results like this?
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 6, 2016
    [Customer] Customer Service in 2016: More Channels + More Data = Greater Insight
    2016 has begun and that means at least two things for  customer care executives. On the other hand, it’s time to predict and prepare for the key trends that will influence your customer service activities in the coming year. Video as a Customer Service and Support Channel. Customer Messaging Comes of Age.
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [Customer] How to Create Powerful Customer Testimonials Using Video
    Smart companies create customer testimonials. So their potential customers can hear from (and relate to) people just like them. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal. You’re busy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 27, 2012
    [Customer] Are you on your customer’s A-List?
    Hopefully you answered your customers, prospects, and employees.  Do you spend enough time with them?  Would you ever want your customers to say or think you are no longer on their A-List? So what does it take for you to make your customers’ A-List and what are you going to do to stay there? Right! No matter what. BE SOCIAL.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2016
    [Customer] The Evolution of the Customer Lifecycle
    Author: Sachin Kalra As a marketer, you might have heard about the customer lifecycle in one form or another. At Marketo, we’ve seen many versions of the customer lifecycle model, each with their unique stages, and have even gone through a few iterations of our own. What does the evolution of the customer lifecycle mean for marketers?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 18, 2016
    [Customer] How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness
    Businesses spend a great deal of money and effort reaching out to potential customers. The post How Well Do You Know Your Customers? Marketing Strategy customer marketing effectiveness marketingBut if brands are blindly throwing marketing messages out, they’ll […].
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Customer] How Much Are Your Customers Worth? [Infographic]
    It''s the estimated revenue that a customer will generate during the entire span of their relationship with your company. It takes into account not only the initial purchase, but also how much a customer is likely to spend in the future as they purchase more products and services from you. Segment Your Customers. marketing dat
  • STORIES THAT SELL  |  WEDNESDAY, MAY 2, 2012
    [Customer] Happy Customers Tell Their Stories – Live and In Person
    As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting. From speaking presentation to a written/video case study.
  • ACT-ON  |  MONDAY, JANUARY 25, 2016
    [Customer] Good, No, GREAT Things Come in Threes: Build a Winning Trio for Customer Success
    Integrate those two and you are moving in the right direction, but add the customer success team into the mix too, and you’ve unleashed the ability to unify communication and engagement across all phases of the customer lifecycle, creating a winning team trifecta. Gone are the Days of “One and Done” Customer Lifecycle Marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 15, 2015
    [Customer] Why is Mobile at the Heart of the Customer Journey?
    It’s a way of life, and it’s at the heart of the customer journey. Think about how this translates to the customer journey. It’s used in the early stages of the customer journey. Give prospects and customers the information they want, when they want it. We check our emails while standing in line.
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