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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 29, 2013
    [Customer] Social media research, customer insight, and the power of the one
    Long before the days of Sysomos, Radian6, or even Facebook, the only way to learn about trends and “sentiment” was to actually poll your customers or go out and talk to them. When I was a marketing director for a large company I led an activity called “Listen to the Customer.” We were stunned. Dig deep.
  • VIEWPOINT  |  WEDNESDAY, APRIL 24, 2013
    [Customer] PowerViews with Jim Dickie: Customer-centric is Key
    Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. Companies need to be more customer- and solution-centric. My guest today is Jim Dickie. Not Enough Leads. Stay Tuned
  • CONVERSIONATION  |  SUNDAY, MAY 29, 2011
    [Customer] Customer-Centric Social Media: What is Your Unique Social Proposition?
    Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USPThere is no shortage of acronyms in the marketing jargon. This way, e.g. ROI became Return On Involvement and even Return On Ignorance, just to name one acronym.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 12, 2013
    [Customer] Customer Experience Rules: 15 Stats
    Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. Colin Shaw is founder & CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience. license.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 9, 2014
    [Customer] Is Context The Future Of Customer Experience?
    We recently launched an e-book on slideshare covering  The Future of Customer Experience. Here, I often talk about the need for customer-centricity in marketing and the cultural challenges inside businesses to put customers first. How do you balance the need for a better customer experience with the return on that investment?
  • VIEWPOINT  |  TUESDAY, MAY 14, 2013
    [Customer] PowerViews with Michael Brenner: The Battle for Customer Attention
    At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. The Battle for Customer Attention. Click to start video at this point — Michael sees one of the biggest challenges companies are currently facing is the “battle for customer attention.” Stay Tuned
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 24, 2015
    [Customer] 4 Lessons in Serving Up Customer Success
    And in the spirit of true customer obsession, we thought we’d share some of the objectives of this program that you can apply to your customer enablement efforts and programs, regardless of your business model. Customers can choose from close to 40 topics. Be resource-oriented. Check out our menu of topics ! Provide help.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 24, 2015
    [Customer] Your Customers Are Way More Efficient Than You Are
    In fact, I think there is an excellent business to be built around outsourcing conversations with terrible customer service organizations. All of which leads me to the idea of efficiency, and the widening gap between how companies view it and how customers view it. But customers are viewing efficiency in a much different light.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Customer] 5 Common Misunderstandings About Social Customer Service
    Social customer service may not be at the top of the priority list for your business. But, can even the smallest companies really risk ignoring their customers? Providing social customer service is no longer an option, it’s a necessity. Most definitely not! Social Media and Workplace Romances.
  • AVITAGE  |  MONDAY, AUGUST 3, 2015
    [Customer] Create Customer Content in Multiple Languages
    The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. The post Create Customer Content in Multiple Languages appeared first on Avitage. Content in multiple languages isn’t new. But that’s exactly the point.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Customer] Customer Experience and the Importance of Online Trust
    In his current role, he is responsible for all issues pertaining to digital compliance and strives to maintain the highest possible level of industry stewardship, as concerns customers and corporate objectives. The post Customer Experience and the Importance of Online Trust appeared first on CMO Essentials. But we have to be better.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 23, 2016
    [Customer] New research explodes the status quo of customer service
    In this latest edition you’ll hear about two new apps to help you create content, a list of the worst apps in the world (including the Death Simulator), and some radical new insights into customer service best practices. Radical insights into customer service. The vast implications of customer expectations for response speed.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 7, 2012
    [Customer] Does Gamification Work On a Customer Community? [CHART]
    Does Gamification Work On a Customer Community? Digital Marketing community management customer community gamification online communities social media marketing toplinersby Heather Foeh | Tweet this Gamification is a hot topic these days. In July 2012 we added gamification into our own online community,  Topliners.
  • AVITAGE  |  THURSDAY, FEBRUARY 28, 2013
    [Customer] Continuously Acquire Customer Stories, Insights, and Ideas
    If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients.  Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories. Trying to find stories when you need them is not easy. 
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 14, 2014
    [Customer] 5 Key Principles of Social Customer Service
    Customers are sick and tired of poor customer service. However, the basics of social customer service and CRM aren’t. If you haven’t got traditional customer service right in the first place, providing … Continue Reading. 5 Key Principles of Social Customer Service by Sofie De Beule - Maximize Social Business.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 13, 2013
    [Customer] 3 Reasons Online Customers Never Return
    But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. There are many reasons customers will only buy from a site once. Posted in Personalization. Neglecting mobile and tablet.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Customer] The Customer Experience Trap
    I really do believe there are six essential customer experience questions that must be answered, after all I wrote a post about it. Augie is more than qualified to express an opinion after all he is […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. In the.
  • ACSELLERANT  |  MONDAY, OCTOBER 7, 2013
    [Customer] Capturing the Voice of Your Customer for B2B Video
    The Voice of My Customer has spoken. We can help, AND we can ensure that the resulting stories really resonate because they’re developed using the Voice of Your Customer. Big corporations have marketing people on staff who do nothing but discover and document the Voices of Their Customers. Because CUSTOMERS SELL! They
  • I-SCOOP  |  SUNDAY, MAY 17, 2015
    [Customer] Customer experience: a Voice Of the Customer wake-up call
    SDL, touting itself as the leader in global customer experience solutions for quite some time now, feels it’s time for a global customer experience (CX) wakeup call. Customer experience Research CX CX failure Nicola Millard response time SDL survey The Global CX Wakeup Call
  • VISIONEDGE  |  MONDAY, FEBRUARY 3, 2014
    [Customer] Using Customer Lifetime Value to to Improve Marketing Investment Decisions
    The profits generated during the retention phase of a customer relationship are often referred to as customer lifetime value or customer retention equity. Intuitively, we know that Customer Lifetime Value (CLV) is an important metric for every company. How do you calculate CLV? 1/1.61). In this case that is 2.56 years.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 12, 2013
    [Customer] Industrial Content Marketing’s Impact on Customer Experience
    Customer experience — the Holy Grail of customer loyalty and repeat business. Customer experience is [.]. Content Marketing Inbound Marketing Social Media Marketing Customer experience Industrial Marketing Every company wants it, many talk about it but only a few get it right. This is only a content summary.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, NOVEMBER 17, 2015
    [Customer] Selling to the Challenger Customer
    Several weeks ago, at the CEB Sales and Marketing Summit , I interviewed the authors of The Challenger Customer about what it takes to win big deals today -- especially when they involve multiple decision makers. hope you enjoy the conversation below. Buyer Insights
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JULY 22, 2015
    [Customer] Support Team Hits Perfect 100% Customer Satisfaction in Q2
    Customer Success insideview customer reviews insideview customer sat insideview customer satisfaction insideview customer success insideview customers insideview focus on customer insideview product support insideview support insideview user reviews insideview user satisfaction insideview user success insideview user support insideview users
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 20, 2016
    [Customer] Predictive Customer Service is the Future of Shock and Awe
    Customer service is the new marketing, and being good at it requires knowing how to hug your haters. Right now, hugging your haters makes customers who complain feel heard and cared about. You know where and when customer satisfaction is likely to dip. Nowhere is it written that the customer has to make the first move.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 9, 2012
    [Customer] Laugh and Learn with Find New Customers – Episode 62 – Collaboration
    In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation and global marketing company Find New Customers ( [link] ) shares a marketing lesson using wit and humor. Marketing Find New Customers Laugh and Learn marketing-campaigns
  • INFLUITIVE B2B  |  THURSDAY, NOVEMBER 5, 2015
    [Customer] 7 Referral Program Best Practices For Wooing Customers
    From high-growth startups, to multi-national enterprises, every B2B company wants more customer referrals. Referred customers are 30% more likely to convert than leads generated through other channels , and have a 16% higher life-time value. Well, the good news is your happiest customers want to give you referrals! Download now.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 27, 2015
    [Customer] Customer Spotlight: TopOPPS
    In our continuing effort to highlight how our customers […].
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 13, 2012
    [Customer] Happy 3rd Birthday Find New Customers!
    Three years ago today, the B2B demand generation  and global marketing company, Find New Customers was born. Happy Birthday, Find New Customers. Interviews & Guest Appearances fearless competitor Find New Customers Mad Marketing TV management-best-practicesThat’s the date on our official letter from the IRS.).
  • LEADER NETWORKS  |  THURSDAY, JANUARY 20, 2011
    [Customer] Do Customers Expect Companies To Have Online Customer Service?
    I have been wondering lately if we have we reached the point where companies are expected to have an online customer service presence. If I, as a customer, post a message in a discussion forum about a company or a product, should I expect that company to answer me or weigh in on the discussion? What is your social customer strategy?
  • CONVERSIONATION  |  WEDNESDAY, MARCH 7, 2012
    [Customer] Customer-Centric Marketing: Optimize and Integrate
    Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-touchpoint marketing, integration  and customer-centric marketing. SEO experts say search should be seen in an integrated and customer-centric context. Have you noticed? Email pros are defending how [.].
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 25, 2016
    [Customer] Why you need testimonials to persuade your customers
    The post Why you need testimonials to persuade your customers appeared first on Biznology. Public Relations Reputation Management customer testimonials marketing campaign rfp process vendorsEveryone knows they need testimonials, but I recently saw a graphic example of how true this is. One of them really stood out. Including you.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Customer] Top 10 Reasons NOT to talk to Find New Customers
    B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Prospective customers are beating down your doors to buy. 9. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Thank you, David Letterman!).
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 21, 2016
    [Customer] 10 Customer Experiences You Need To Deliver Today
    The customer experience is your next competitive battleground. You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! The post 10 Customer Experiences You Need To Deliver Today appeared first on Marketing Insider Group.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Customer] Making MarTech Investments? Bet on the Customer
    Every month they must place bets on technologies and tools that empower their team to make smarter decisions, to know more about their customer via analytics and insights, and to eliminate manual tasks and re-engineer using software. Bet on the Customer appeared first on CMO Essentials. According to Scott Brinker (a.k.a.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Customer] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
    According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell discusses using Big Data in crafting a relevant customer experience and destroying churn rate in this episode of Moneyball for Marketing. Get it wrong and you can do huge damage to your brand.
  • INFLUITIVE B2B  |  WEDNESDAY, NOVEMBER 11, 2015
    [Customer] 3 Powerful Hidden Benefits of Customer Reviews
    In a webinar with  Uberflip , Vinay Bhagat , Founder & CEO of TrustRadius , shared how your brand can upgrade its sales and marketing by folding  customer reviews  into your campaigns and processes.  . So it used an advocate marketing program to motivate its satisfied customers to take action. Within Here’s a tip: don’t.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] Our Support Team Achieves Amazing 98.6% Customer Satisfaction
    After every customer support case, the InsideView Custo […]. Customer Appreciation Customer Service Customer Success InsideView Culture crm customer satisfaction crm customer support happy customers insideview insideview customer satisfaction
  • ANNUITAS  |  TUESDAY, MAY 3, 2016
    [Customer] Customer Experience, Transformation and Personalization at #MME16
    Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. He discussed disruption, entrepreneurship, advocacy, and custom experience. You need to nurture that relationship.” Main takeaway?
  • SALESFUSION  |  MONDAY, OCTOBER 20, 2014
    [Customer] Customers Are a Critical Piece of the Sales Funnel
    The post Customers Are a Critical Piece of the Sales Funnel appeared first on Salesfusion. Customer Interaction
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 7, 2011
    [Customer] Overview of Find New Customers
    Forgive us, but we simply wish to share a brief company overview of the B2B Lead Generation company Find New Customers. Please visit Find New Customers for more  - and to download our great free content. Find New Customers is one of few  lead generation companies in New York. Sales lead generation is critical today.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 4, 2016
    [Customer] What Baseball and Customer Marketing Programs Have in Common
    Let’s breakdown the key elements of the Mets game plan and apply them to customer marketing programs: 1. This way, the communications can achieve business goals by rendering properly regardless of the device or platform while ensuring that customers receive the best experience possible. 3. Develop Prospects. Stay Agile.
  • STORIES THAT SELL  |  TUESDAY, FEBRUARY 9, 2016
    [Customer] The Small Marketer’s First Steps to a Customer Advocacy Effort
    A few years ago, I delightfully observed as a client started a customer advocacy program. It’s an effort to go beyond one-off case studies and reference calls to engage with customers who are willing to serve as advocates for your products and services in a variety of ways. What’s that, you might ask? Impressive.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Customer] The Customer Service Arms Race
    Welcome to the new world of online customer service. At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. ” A customer service arms race. Brands chat apps Customer service facebook Featured
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2016
    [Customer] Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)
    usually hedge my bets with this sort of prediction, but will abandon my typical caution because I’m convinced that campaign management and marketing automation are too deeply rooted in the old world of batch list generation to meet today’s need for continuous optimization of customer treatments. This makes things really quick.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Customer] Why Companies Don’t Market to Their Customers
    I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  The plain truth is that most organizations have no clear picture of their customer.  Lack of Data Governance. Lack of Analytics.
  • I-SCOOP  |  SUNDAY, OCTOBER 18, 2015
    [Customer] Contact center priorities: the dawn of a new age in customer engagement
    Paul Scott is Senior Director, Customer Experience Consulting, at Dimension Data. Contact center Customer engagement Customer experience Customer loyalty Customer service Interviews customer analytics Customer Contact Expo Dimension Data Global Contact Centre Benchmarking Ian Jacbos Kate Legget Paul Scott self-service
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 27, 2016
    [Customer] How Content Marketing Can Help Ensure Customer Retention
    strong sales team doesn't do any good if your business can't retain its customers. The post How Content Marketing Can Help Ensure Customer Retention appeared first on Marketing Insider Group. Having a balanced business model is the end all be all for every company. Content Marketing
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 18, 2014
    [Customer] The Modern Customer Interaction
    CRM Intelligence Customer Success Relationship Management Sales 2.0 B2B b2b sales customer 2.0 customer strategy customer success Enterprise 2.0 Note: Today’s guest post is the first in a three-part s […]. socialprise
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Customer] Who Is Your B2B Customer & How Do They Find You?
    of the potential customer as well as what could be influencing them. Truly Knowing the Customer Leads to Better B2B Content. Sales associates and customer service personnel are in constant contact with target audiences and can provide valuable insight into the types of questions prospects are asking. Picking Image Credit. Video.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 1, 2013
    [Customer] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
    For instance, an organizational focus on social customer care and the popularity of content around ROI can become a webcast on “Getting to Big ROI with Social Customer Care.”. Lead Generation B2B content marketing customer relationship management lead capturing tactics lead generation marketing strategy webinars Step #1.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 6, 2011
    [Customer] Sales Enablement 101: Treat Salespeople Like Customers
    Salespeople don't like to look stupid, and they don't have time to waste. I've always fundamentally believed that your salesperson is your first and most important customer. As such, when I think about enabling sales, I think about employing many of the same strategies used to engage customers. Nurturing Sales. And more.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 23, 2014
    [Customer] Happy Holidays from your friends at Find New Customers
    All of us at Find New Customers wishes you and your family a happy and joyous holiday season and a wonderful and healthy new year. Other than a year-end post to summarize the great accomplishments at Find New Customers , we will start work again in early January. Filed under: Accident , Christmas , Find New Customers , Hospital.
  • CLOUD POTENTIAL  |  WEDNESDAY, NOVEMBER 14, 2012
    [Customer] How Customers Choose a Product or Service: Debunking Common Marketing Myths - Part 2 of 4
    Interviewing thousands of customers about their buying process has convinced me that while the buyer is attempting to buy something he wants, he is also determined to see through any deception or manipulation. ” Here is Part 2 of a 4-part series, in which we examine how customers choose a product or service. read more.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 7, 2013
    [Customer] The Definitive Guide to BtoB Demand Generation – How to Find New Customers
    Check out the Definitive Guide to BtoB Demand Generation : How to Find New Customers. ” Those definitive guides from Marketo are terrific content, but Find New Customers has our own “definitive guide.” ” Our’s is The Definitive Guide to BtoB Demand Generation : How to Find New Customers.
  • SAZBEAN  |  MONDAY, JUNE 6, 2011
    [Customer] Treat Your Customers Unequally
    Because at the end of the day some customers are more valuable to your company than others. Both segment customers all the time in order to know how to be the most effective in their jobs. Acquiring new customers is much more costly (in both time and money) than retaining current customers. Customer Lifetime Value.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 13, 2015
    [Customer] How to Optimize the Customer Experience With Behavioral Data (with Scott Sanborn, Lending Club COO & CMO)
    He explains how website function, marketing channels, credit score and operations process factor in to multiple funnels, and discusses how his core team conducts multiple ongoing tests in order to decrease customer acquisition cost and increase satisfaction. Marketing Technology Podcasts big data customer experience data marketing
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 17, 2012
    [Customer] 3 Steps To A Customer-Driven Marketing Plan
    If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. often use one of my favorite inspirational quotes on marketing from Peter Drucker: “the aim of marketing is to know the customer so well that the product or service fits him and sells itself.”.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 31, 2015
    [Customer] 50 Thought Provoking Customer Experience Stats in 10 Categories
    Marketing or purchasing funnels have been replaced by more descriptive and relevant customer journeys.  Managing customer relationships across […]. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Customer Experience MarketingAuthor information. Joe Ruiz. Joseph Ruiz.
  • B2B LEAD BLOG  |  FRIDAY, MARCH 18, 2016
    [Customer] Use Marketing Automation to Improve Customer Retention
    Roughly 70 percent of businesses report that it’s easier and cheaper to retain customers than it is to find new customers. Customer satisfaction improves brand loyalty, so the easiest way to influence customer retention is by providing excellent customer service. Marketing Automation marketing automation
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Customer] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
    Step out of your comfort zone and try new efforts for specific customer segments. And that it’s not Facebook’s fault their customers aren’t more engaged. Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. We know, after all, that Facebook users are a highly active and engaged audience.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 3, 2013
    [Customer] SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem
    More information about the Find New Customers SCORE Demand Generation strategy can be found by clicking the highlighted words. Find New Customers has designed this process based on years of experience working with B2B demand generation clients. About Find New Customers. Our SCORE Methodology fixes this once and for all.”
  • CMO ESSENTIALS  |  MONDAY, OCTOBER 20, 2014
    [Customer] Why Customer Experience is Critical to Company Success
    Happy customers define company success. After all, your customers are your company’s biggest assets. On the other end of the spectrum, Aberdeen found that poor customer experience impedes revenue growth and marketing effectiveness. Take the time to understand your customer s and their individual needs. Listen and listen.
  • I-SCOOP  |  TUESDAY, SEPTEMBER 15, 2015
    [Customer] Customer-self service: the assisted and contextual reality
    Providing good customer self-service possibilities is a must. We have all the possibilities to enable it, customers want it and with smart technologies we dispose of the potential to make it more creative, relevant and a differentiating experience. Several brands have […].
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 12, 2016
    [Customer] Email's Future: Custom App Experiences for the Inbox
    By leveraging API integrations, marketers can turn email into a dynamic hub of live content and deliver everything multiple custom apps might be capable of; where consumers already spend hours of their day, in their inbox. This can greatly increase response rates and deliver a win-win for brand and customer alike. Email.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Customer] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
    And just around the corner is social media, which provides an uncensored soapbox where customers can voice their dissatisfaction to legions of friends and followers. There are so many new ways to serve customers. Customer needs are the guide to your decision-making. Customer satisfaction is more important today than ever before.
  • CINTELL  |  TUESDAY, APRIL 21, 2015
    [Customer] What’s the Difference Between Buyer, Customer, and User Personas?
    In the world of business-to-business marketing in 2015, personas have become synonymous with strategies used to help companies focus its efforts on targeted groups of customers. Customer personas have solved their initial problem by choosing your solution. At its very basic level, a “persona” is a character. Do you know the difference?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 1, 2015
    [Customer] How To Increase Customer Loyalty And Revenue
    Customer loyalty is a top priority for many brands. Acquiring new customers is costly, requiring an additional expenditure of marketing costs. Loyal customers come back week after week, purchasing products and keeping a company in business. This allows customers to see the progress they were making as they went.
  • CLOUD POTENTIAL  |  WEDNESDAY, AUGUST 22, 2012
    [Customer] Content Management Company CEO Calls 100 Customers. Learns What Customers Want. Gives It to Them. Revenue Goes Up.
    Customer CentricityFrank Dale is the CEO of. read more.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 27, 2014
    [Customer] Happy Thanksgiving from Find New Customers!
    All of us at Find New Customers hope you have a wonderful holiday with your family and friends.  I miss my kids and ex-wife too, and I love them all very much and I wish them a happy Thanksgiving too. Filed under: Find New Customers , Florida , Likeable Local , Thanksgiving. Find New Customers Florida Likeable Local Thanksgiving
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 7, 2014
    [Customer] 5 Tips to Get Social with Your Customer Service
    This also means having an active social presence that can help satisfy customer service needs with real-time responses. If you’re not using social media to assist your customer service needs, or if you’re looking to make improvements, here are 5 tips to get your social customer service off the ground. 1. Play nice.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Customer] Great work with Find New Customers client Mintigo yesterday
    ” Making clients happy is the key to growing a business like Find New Customers , That’s why Find New Customers is the nicest company in BtoB marketing today. To contact Find New Customers, just fill out the form below. Happy clients are the key to a growing business. Thanks, Sophia. Next, Sophia shared a challenge.
  • AVITAGE  |  WEDNESDAY, MARCH 26, 2014
    [Customer] Customer Facing Content as a Conversation
    Start with the Conversation Thinking about customer facing content as a conversation is a helpful starting point. It will help you determine what content to build (topics and […] The post Customer Facing Content as a Conversation appeared first on Avitage. think some deeper distinctions about content can help here.
  • I-SCOOP  |  SUNDAY, FEBRUARY 1, 2015
    [Customer] Customer experience management – putting the customer first
    Customer experience management. Three words standing for a whole discipline aiming at creating customer value through experiences which in turn leads to business value. The customer experience belongs to the […
  • LEADER NETWORKS  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] Putting Customer Events On Steroids, Why You Need An Online Customer Community
    If your company has an annual conference or customer summit, gather customers for insights, you have already exerted the power to convene. And, through your successful events, your customers relish meeting with each other and with your organization's thought leaders. B2B customer communitiesIt does have to be this way.
  • I-SCOOP  |  THURSDAY, JULY 16, 2015
    [Customer] The harsh truth about customer focus in the board – time to get real
    For many (really many) years now we’ve been talking about the disconnect with the customer. And the need to reconnect with the customer/consumer as the effects of a perfect storm – that’s been in the make for decades – started being felt.
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 27, 2015
    [Customer] Stop Letting Your Customers Talk to Strangers
    Are you a self-starter with an eye for detail, a passion for great customer service and unresolved hostility issues? In our final look at the miserable set of misaligned processes and emotionally empty engagements that pass for customer experience management, it’s time we define a customer communications function once and for all.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 26, 2013
    [Customer] How to Find New Customers – The Definitive Guide to BtoB Demand Generation
    Marketo has a series of “definitive guides to…” So does Find New Customers – on BtoB Demand Generation. A few months ago, I attended a meeting with Marketo at my former employer in Atlanta. Find New Customers also has a Definitive Guide to BtoB Demand Generation , in our white paper called How to Find New Customers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 13, 2015
    [Customer] What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy
    Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy. Be real with your marketing and customer interactions. Above all, focus on giving your customers the power to lead. catsofmonopoly).
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 7, 2013
    [Customer] Customer And Content Are King In The Future of Marketing
    Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers. Is the customer and your content King? If you think that title is blatantly obvious, just look around! Let me answer that question this way. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 29, 2015
    [Customer] The 10 Challenges Facing a CMO Faces When Trying to Lead the Customer Experience
    Today's CMO faces a multitude of challenges and at or near the top of the list is overseeing the customer experience, assuming you believe the CMO should oversee it in first place. Last week in fact we posed the question Should the CMO Oversee the Whole Customer Experience? Ownership of the customer experience. CMO Corner
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 2, 2015
    [Customer] How a tweet from Shutterstock’s CEO changed the way I think about customer service
    But when these superb customer service moments happen to you, they do have an impact. Conclusion: When a CEO of one of the biggest stock image sites has the time to tweet-reply and tell an overseas department to personally call me, then I should have all the time in the world to treat my customers the same way. Blasphemy. Not anymore.
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 23, 2015
    [Customer] Seven ways to turn email into a customer services opportunity
    It may seem obvious that brands should be available to customers via email, yet many businesses neglect this channel. The post Seven ways to turn email into a customer services opportunity appeared first on Connecting Element. Blog Customer service email email customer service email marketing strategy online customer service
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 15, 2016
    [Customer] 10 Steps To Target And Connect With Potential Customers Effectively
    Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who you think your target customers are, then spend an enormous amount of time gathering and analyzing data about their consumer habits. It’s either time-consuming or expensive, and often it’s both. Marketing Strategy
  • B2B LEAD BLOG  |  FRIDAY, AUGUST 21, 2015
    [Customer] What Can Customer Segmentation Do for Your Big Data Marketing?
    Customer segmentation is the act of dividing your customer base into segments based on the shared qualities of groups of your customers. Database Marketing Big Data Marketing data segmentation
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Customer] Be human. Your customers will thank you.
    Whether you’re selling coaching or core processors, pet sitting or software, connecting with your customers on a human level is critical to capturing their interest, building strong relationships, and nurturing brand loyalty. Don’t make your product the star of the show, shine the spotlight on your customer. Embrace it.
  • B2B MARKETING INSIDER  |  FRIDAY, NOVEMBER 13, 2015
    [Customer] The Lost Art Of Marketing? 25 Ways To Retain Your Customers
    What does it take to retain your customers month after month? 25 Ways To Retain Your Customers appeared first on Marketing Insider Group. Is it as simple as offering a cutting-edge, market-leading product? Some people still seem to believe that “if you build it, they will come” (or, in this case, stay). But that’s not enough.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Customer] Our Home Page Work-Over at Find New Customers
    I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. But I cannot wait for the professional to finish, so I did what I could and took pruning shears to Find New Customers. Grab our awesome free white paper, How to Find New Customers! What do you think? After (28 Words).
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]
    A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS?
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Gaining a 360 Degree Customer View
    Today’s marketing manager should have a single, trusted, comprehensive view of customers and potential customers to be able to target marketing most effectively. By understanding customers thoroughly, businesses can capitalize on sales opportunities. But […]. Database Marketing data driven decisions
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, NOVEMBER 14, 2013
    [Customer] Industrial Marketing in the Age of the Customer
    Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. Inbound Marketing Industrial Marketing Sales Strategies Age of the customer Conversions Digital marketing It has a nice ring to it and IMO, [.]. This is only a content summary.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Customer] Savvy Speaks: Know Thy Customer
    Marketing is all about knowing your customers – but how do you get this data? Because my whole career has been in B2B I can't stress knowing the customer enough! B2B customers very rarely "happen upon" your product. Current customers are the next best thing. Conduct 20-40 interviews with customers.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 4, 2014
    [Customer] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
    There are good things about collecting customer data – catering to consumer preferences, ensuring relevant communications, anticipating needs in convenient ways. There are challenging things about collecting customer data – privacy concerns, data usage restrictions, maintenance and security demands. increase in customer satisfaction.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Customer] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. According to the  U.S.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Customer] What Is CRM (Customer Relationship Management) Software?
    CRM stands for 'customer relationship management.' I know, I know -- that doesn't exactly clear things up. CRM, or customer relationship management, refers to software that lets companies track every interaction with current and future customers. Manually tracking five customer interactions is feasible. but 20?
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Customer] Accolades for How to Find New Customers
    B2B Lead Generation | How to Find New Customers. Want to understand what Find New Customers is all about? Find New Customers was born. How to Find New Customers. Let’s review some of them here: “This How to Find New Customers white paper is GREAT! I’m going to tweet and re-tweet it as much as I can!&#.
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [Customer] Case study in data-driven B2B customer acquisition marketing
    Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling. We look at past wins, and the attributes of those customers. In short, Five9 is creating an ideal customer profile, and going out in the market place to find similar accounts, a process known as lookalike modeling. Like this post?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 17, 2015
    [Customer] Happy St. Patrick’s Day from Find New Customers!
    The most likeable company in marketing Find New Customers , wishes you and yours a wonderful St. Patrick’s Day! (We call ourselves Likeable because Find New Customers is partnered with Likeable Local , which is Social Media Marketing Software to make YOU more Successful.). B2B lead generation Find New Customers St.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Gainsight Gives Customer Success Managers a Database of Their Own
    I had a conversation last week with a vendor whose pitch was all about providing execution systems with a shared database that contains a unified view of customer information from all sources. The company is Gainsight (formerly JBara), whose Web site positions it as ”a complete customer success platform”.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Customer] How I Work with Jeff Ogden of Find New Customers
    This week I’m excited to feature Jeff Ogden , president of Find New Customers. We’re glad he’s back (worth reading his story of recovery and attitude on the Salesforce.com blog here ), and reinvesting in the growth of his business Find New Customers from a new home base in Tampa, Florida.(Actually, Actually, St. Petersburg). link].
  • CONVERSIONATION  |  SUNDAY, JULY 3, 2011
    [Customer] Prospecting the Social Customer: Same Needs, Different Scale
    Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. The term consists of three parts: Customer, relationship and management. Relationship marketing is the building and maintaining of good relationships with customers. prospect is a potential customer.
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