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  • SALES CHALLENGER  |  WEDNESDAY, MAY 2, 2012
    [Customer] Your Best Source of Untapped Customer Intelligence
    With more access to information than ever before, it’s become clear that customers no longer “need” supplier input to make informed purchase decisions. With that in mind, the ability for reps to get in early and shape customer demand has become a necessity in today’s world of sales.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 29, 2011
    [Customer] Find New Customers Fan of the Month – Don F. Perkins
    B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Who will be Find New Customers Fan of the Month? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. This month our fan of the. Don F. Perkins. Perkins.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 3, 2011
    [Customer] B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers
    Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today , Mac McIntosh. In my opinion, the biggest mistake B2B companies make in demand generation is focusing on selling their products or services instead of focusing on helping their prospective customers buy. Mac McIntosh.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Customer] 10 Customer Experiences You Need To Deliver Today
    The customer experience is your next competitive battleground. You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! However, you will always win the customer experience war. Your customers don’t want it.
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Customer] Use Lifetime Customer Value to Measure Social Media
    When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric. Your least loyal customers begin to buy more from you, increasing their CLV.
  • CONVERSIONATION  |  FRIDAY, JANUARY 23, 2015
    [Customer] Content marketing: addressing customer pain points and questions
    How addressing customer questions and pain points is a winning content marketing approach. One of the most direct and effective ways of using content marketing is catering to the questions, pain points and needs of (potential) customers. It’s a very obvious and well-known fact.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Adventures in Analogia: How to Find Customers in the Offline World
    In this post I’ll reveal the top three tips that I’ve learned on how to find customers in the analog world: 1. brought this custom home with me when I returned. The post Adventures in Analogia: How to Find Customers in the Offline World appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 22, 2014
    [Customer] Are you SURE you know where your customers are?
    Time and again I work with marketers who claim “Our customers aren’t on social media.” Illustration courtest Flickr CC and Igor Menedez The post Are you SURE you know where your customers are? Time and again I work with marketers who claim “Our customers aren''t on social media.” It’s tricky. Now what?
  • STORIES THAT SELL  |  THURSDAY, MAY 26, 2011
    [Customer] Kronos Spotlights Dozens of Customers through Expanded Reference Program
    The book Stories that Sell , and a recent blog post here , lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and success with Kronos solutions. Those customers received significant exposure at the event and in the media.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Customer] How to use Social Media for Customer Acquisition
    It is simply untrue when someone claims that his customers are not active in social media. Engaging in dialogue with customers via social media has become an important part of successful companies. About 44% of surveyed marketers say that “Facebook is valuable because they help with new customer recruitment”.
  • CONTENT MARKETING FOR BI  |  TUESDAY, JULY 6, 2010
    [Customer] Seeing through your customer’s eyes
    The world has their own things they care about and you now have to do something that can be very difficult—step into your customer’s shoes and see the world through their eyes. Your customers live in a world with competing priorities, differing opinions, and tight budgets, yet are being asked to find answers to real business problems.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 16, 2013
    [Customer] Take My Customer Retention Survey
    I'm presenting a session on creating a kick-butt customer retention content strategy at Content Marketing World in September. I'd like to highlight some real-world input from B2B marketers. So far, questions submitted include: What works best in B2B Tech for customer retention? How do B2B and B2C differ in priorities?
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Customer] Savvy Speaks: Know Thy Customer
    Marketing is all about knowing your customers – but how do you get this data? Because my whole career has been in B2B I can't stress knowing the customer enough! B2B customers very rarely "happen upon" your product. Current customers are the next best thing. Conduct 20-40 interviews with customers.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 11, 2014
    [Customer] The Future of Social Customer Service: Seamless Customer Experience
    These days,  customer service is ruled by the customer rather than companies; it is the customer who relentlessly determines how he wants to be helped, not the other way around. It’s subsequently extremely important to provide customer service at the right touch point, whether it be on Facebook or on your website.
  • CMO ESSENTIALS  |  MONDAY, MARCH 23, 2015
    [Customer] The Voice of the Customer in Branding: A Simple Formula for Success
    Branding 101 – make your business what your customers want it or need it to be. Somehow, though, some organizations get it in their heads that A can equal C – that their offerings will make them a successful brand – without factoring in customer needs or preferences at all.  It just doesn’t add up. Customer Experience Trending
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 7, 2011
    [Customer] Overview of Find New Customers
    Forgive us, but we simply wish to share a brief company overview of the B2B Lead Generation company Find New Customers. Please visit Find New Customers for more  - and to download our great free content. Find New Customers is one of few  lead generation companies in New York. Sales lead generation is critical today.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 6, 2013
    [Customer] Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)
    As I wrote last week , it sometimes seems that every system I look at these days is a Customer Data Platform. All were developed because someone else recognized the huge unmet need for getting better customer data to marketers. customers and is looking to expand in this market. foreign exchange trading, and ecommerce.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 17, 2015
    [Customer] 5 Reasons Customers Hate Your Marketing Emails
    So you’ve implemented an email marketing campaign to aid your overall customer management strategy. Great job – email is one of the best tools to maintain and grow customer relationships. But how do you ensure your campaign doesn’t turn into a negative for your brand and drive customers to unsubscribe? The Intrusion Campaign.
  • SAZBEAN  |  TUESDAY, NOVEMBER 9, 2010
    [Customer] How Much Does Each New Customer Cost?
    How much does each new customer cost your business? Businesses love to dump money into Google AdWords campaigns, but then they ignore what the results are telling them. A lot of companies are spending more on a acquiring a new customer than that customer is giving them in return. Customer Lifetime Value (CLV).
  • ANNUITAS  |  THURSDAY, JUNE 4, 2015
    [Customer] Finding Your Ideal Customer
    While attending the SiriusDecisions Summit a couple weeks ago I was struck by how many technology vendors and speakers were now out there to help marketers find their ideal customers. But in addition to asking ourselves the question, “how or where do I find my ideal customers?” talk to your customers.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] Find New Customers: Social Marketing to the Business Customer
    Can you market to business customers using social approaches today? Social Media expert Paul Gillin tackles this question in his new book, Social Marketing to the Business Customer. sales challenges Social Media Social Networks
  • STORIES THAT SELL  |  THURSDAY, JUNE 28, 2012
    [Customer] 4 Tips for More Seductive Customer Stories
    That means, stop talking about how great you are and let customers do it for you. Showcase their stellar experiences in customer success stories. How do you create customer stories that elicit a reaction as emphatic as Sally does? Truly convincing customer stories call for interviewing only those who love you.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 21, 2009
    [Customer] Keeping Customers in Rotten Times
    Need to know how to keep your customers in hard times?The If you're planning to be one of the winners, you'll have to concentrate your efforts to maintain (or grow) your marketshare and retain customers, even when cash is tight. Here are four things you MUST do to keep your customers on a tight marketing budget. Listen.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 21, 2009
    [Customer] Keeping Customers in Rotten Times
    Need to know how to keep your customers in hard times?The If you're planning to be one of the winners, you'll have to concentrate your efforts to maintain (or grow) your marketshare and retain customers, even when cash is tight. Here are four things you MUST do to keep your customers on a tight marketing budget. Listen.
  • I-SCOOP  |  SATURDAY, APRIL 18, 2015
    [Customer] Why we are all digital customers
    In an article on the digital customer experience I briefly mentioned how the availability of digital channels and tools has become a criterion for many customers to pick a company. Today’s “digital customer” simply wants to be able to interact, act and transact across digital and social platforms when and where it suits best.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 1, 2013
    [Customer] Happy Birthday, sales lead generation company Find New Customers – belatedly
    Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV. That is nearly everyone.).
  • LOOPFUSE  |  TUESDAY, JANUARY 8, 2013
    [Customer] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
    All of our current LoopFuse customers will be receiving details shortly on getting set up with their Nearstream accounts. Below is the full press release: Nearstream and LoopFuse Combine To Offer Next Generation Social Customer Engagement with Marketing Automation. Great things ahead! Robert Pease, CEO & Bradley Young, CTO.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 23, 2014
    [Customer] Customer Service Kings: 3 Strategies All Businesses Can Employ
    But the nation’s largest Internet and cable provider could be in for a rude awakening when third quarter earnings are released due to a bad summer of customer service. Ryan Block, a San Francisco resident, recorded and uploaded the first customer service call heard round the world this past July. Comcast profits were $1.99
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Customer] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
    by Eloqua | Tweet this Is your organization customer obsessed? While the history and sentiment of customer obsession has been around since the dawn of marketing, how we achieve customer obsession has changed. To manage multichannel relationships, it’s imperative to understand our customers, and what they are passionate about.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Customer] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. According to the  U.S.
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 6, 2011
    [Customer] Do Account Planning WITH Your Customers, Not TO Your Customers
    I often hear from sales leaders that it is more important than ever to drive account planning across the sales force to help allocate scarce resources, identify the right opportunities, and build deeper customer relationships. Fundamentally, account planning is setting and executing your strategy for engaging the customer.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Customer] The Secret To A Better Customer Experience
    Personalization brings up a whole host of issues like Big Data, Privacy concerns, real-time analytics,and more, but ultimately the goal must be to improve customer experience without being creepy. Despite this strong desire, only 17% of marketing leaders are going beyond basic transaction data to deliver personalized customer experiences.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 4, 2011
    [Customer] Top 10 Reasons NOT to talk to Find New Customers
    B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Prospective customers are beating down your doors to buy. 9. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • ANYTHING GOES MARKETING  |  SUNDAY, JANUARY 18, 2009
    [Customer] Twitter and Customer Service - Potential PR Nightmare
    The question that you may be grappling with is this: How should Twitter be used for customer service? The answer: It's not your decision because Twitter is a two-way conversation and your customers will use it to post comments whether you like it or not. If you notice, it's recommended that all customer blog posts be followed up on.
  • CONVERSIONATION  |  TUESDAY, MAY 31, 2011
    [Customer] Getting the Priorities Right In Online Customer Service and Social Listening
    Social media are great for customer service purposes and many companies do have a social media presence to service their customers. However, social media are rarely full-fledged customer service platforms. guess you know the names of those that do it successfully on Twitter, for instance.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 24, 2015
    [Customer] 4 Lessons in Serving Up Customer Success
    And in the spirit of true customer obsession, we thought we’d share some of the objectives of this program that you can apply to your customer enablement efforts and programs, regardless of your business model. Customers can choose from close to 40 topics. Be resource-oriented. Check out our menu of topics ! Provide help.
  • SOCIAL MARKETING FORUM  |  TUESDAY, MAY 24, 2011
    [Customer] Twitter Customer Service Should not be Lipstick on a Pig
    When the passion and commitment of your social media front line people is not reflected in your processes and not shared by your customer service reps or even supported by your corporate culture or values, you are shooting yourself in the head.
  • I-SCOOP  |  FRIDAY, JANUARY 30, 2015
    [Customer] Customer journey mapping: understanding the customer
    In our introduction to customer journey mapping, we looked at the what and why, with several tips to use customer journey maps beyond the strict scope of customer experience management. Essentially, with customer journey maps we have an outside-in view and place ourselves in the shoes of our customers.
  • SOCIAL MARKETING FORUM  |  FRIDAY, JANUARY 14, 2011
    [Customer] Customer Satisfaction And Social Feedback: No One Cares About You
    94% of companies do not yet use social media channels such as Facebook and Twitter to gather customer feedback. In the era of the empowered consumer, customer satisfaction should be a holy grail for every single business on this planet.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Customer] The Customer Experience Trap
    I really do believe there are six essential customer experience questions that must be answered, after all I wrote a post about it. Augie is more than qualified to express an opinion after all he is […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. In the.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Customer] 5 Easy Ways to Ignite Your Customer Service
    What new things are you doing to make your customers happy? Take some time now to drive value for your customers, and benefit from it all year long. Know your customers. Identify customers who haven’t purchased in six months, and send them an email with a great deal. Get quick access to your loyal customers.
  • SAZBEAN  |  MONDAY, OCTOBER 1, 2012
    [Customer] Why Social Media Makes Customer Service Better
    By the end of the year, 80% of companies plan to use social media for customer service. On the consumer side, 62% of customers have already used social media for customer service issues. Your ability to serve your customers, in the channels they wish to be served in, is critical to your business success. News & Note
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 25, 2011
    [Customer] Chase Those Customer Stories – Before Treasured Contacts Leave!
    Earlier this summer, I was talking with a friend/associate about customer stories. The web developer was excited to capture a case study on one of his customers who had a great experience with his firm. Organizations lose their strongest customer stories because they're ultimately not fast enough in capturing them.
  • STORIES THAT SELL  |  WEDNESDAY, MAY 2, 2012
    [Customer] Happy Customers Tell Their Stories – Live and In Person
    As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting. From speaking presentation to a written/video case study.
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 27, 2010
    [Customer] Will Your Customers Cheat?
    John used the story of a local coffee shop that has recently begun charging for formerly free WiFi to illustrate the short-sighted trap that many service companies fail to see until it's too late and they've lost customers. Last week, I read a very nicely restrained rant by my friend John Bottom at the Beyond blog. I'll wait. Seriously?
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 8, 2011
    [Customer] Find New Customers: 5 tips to engage new customers
    How do you attract the attention of a total stranger? That’s THE biggest problem for most B2B marketers. B2B lead generation starts with this step. But it is very hard. If they don’t know you, they don’t trust you.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 24, 2013
    [Customer] 3 Key Behaviors that Guarantee a Great Customer Service Team
    If you’ve invested in a customer success team, you probably already know that its members are as important as your sales team in generating revenue for your organization. They are the primary point of contact between you and your customers. Treat your success reps with respect, and they’ll treat your customers with respect.
  • FOLLOW THE LEAD  |  TUESDAY, OCTOBER 19, 2010
    [Customer] The Sweet Spot: Finding the ‘voice’ of the customer
    Voice of the Customer Marketing: A Revolutionary Five-Step Process to Create Customers Who Care B-to-b sales execs can be forgiven if they view the “close” as the culmination of what, in many cases, can be a long and arduous process. What the ‘close’ connotes is the end of the process: ‘I have [.].
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 6, 2011
    [Customer] Sales Enablement 101: Treat Salespeople Like Customers
    Salespeople don't like to look stupid, and they don't have time to waste. I've always fundamentally believed that your salesperson is your first and most important customer. As such, when I think about enabling sales, I think about employing many of the same strategies used to engage customers. Nurturing Sales. And more.
  • SYNECORE  |  THURSDAY, MARCH 26, 2015
    [Customer] Why Customers Crave Content Personalization
    Yet, the question still remains: Why do customers prefer a personalized experience? This is way incorporating a customer’s name into personalized email or placing it at the top of a webpage to greet them after they login is so effective. Today, this is no longer the case. The Perception of Choice. Reducing Information Overload.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 16, 2015
    [Customer] Three Reasons Customer Experience Management Fails – Part II
    Last week we looked at Customer Experience management (CEM) and the three reasons I think we’re doing it wrong. Reason #1 was forgetting that at the beginning, middle and end of all customer experiences is emotion. Plus 81 percent recognize that there is correlation between customer experience and loyalty. Well that’s hopeful.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 31, 2010
    [Customer] Can Find New Customers help my business?
    Someone asked on Twitter “Aren’t most of Find New Customers clients in tech?&# Yes, but that is where we started. To learn if your business can benefit from Find New Customers, we have just 3 questions.
  • BIZNOLOGY  |  MONDAY, JUNE 4, 2012
    [Customer] What Are Your Customers Saying About You?
    After all, wouldn’t it be great to find out what customers hate about the industry? If you’re interested, take a peek at my slides from the RKG Summit,  What are your customers saying about you? Photo credit: Wikipedia. But I have been reflecting lately on how much has changed. He hadn’t checked.
  • I-SCOOP  |  THURSDAY, JULY 16, 2015
    [Customer] The harsh truth about customer focus in the board – time to get real
    For many (really many) years now we’ve been talking about the disconnect with the customer. And the need to reconnect with the customer/consumer as the effects of a perfect storm – that’s been in the make for decades – started being felt.
  • FATHOM  |  FRIDAY, OCTOBER 25, 2013
    [Customer] Customer Personas Simplified
    The Custom Content Council reports 61% of consumers say they feel better about, and are more likely to buy from a company that delivers custom content. One way in which you can segment your database is by creating customer personas. At a glance, you can see the customer persona you want to reach with personalized content.
  • I-SCOOP  |  WEDNESDAY, FEBRUARY 18, 2015
    [Customer] Before you exceed customer expectations – get the essence right
    Meeting customer expectations across digital touchpoints and interactions means understanding what your customers want and delivering upon these expectations. As a matter of fact, research by the […].
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 9, 2012
    [Customer] Laugh and Learn with Find New Customers – Episode 62 – Collaboration
    In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation and global marketing company Find New Customers ( [link] ) shares a marketing lesson using wit and humor. Marketing Find New Customers Laugh and Learn marketing-campaigns
  • CONVERSIONATION  |  WEDNESDAY, MAY 2, 2012
    [Customer] Putting Customer First in Practice: a Humble Example
    As I mentioned earlier , Kristin wrote a book, “ Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.” ” Very simply put it’s about how talking to your prospects and customers, asking them the right questions (about their needs) and providing what they need, using buying process roadmaps, leads to revenue.
  • WORKFACE  |  MONDAY, AUGUST 22, 2011
    [Customer] Customer Satisfaction is No Longer Enough – Engagement is Now Key
    It isn’t “customer satisfaction.” ” Lots of technology vendors, retailers, clothing makers and other types of companies have satisfied customers. In retail, 42 percent of Nordstrom's customers connect at a higher level compared to 29 percent for Macy's and 23 percent for Walmart.”
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 12, 2014
    [Customer] Raise Prices for B2B Sales Without Losing Your Regular Customers
    Of course, any time prices go up, sellers are bound to hear complaints from long-term customers. Sales Prospecting Perspectives is pleased to bring you a guest blog from Colleen Francis, After three years of selling products and services at the same prices, your company decides a change is in order.
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 23, 2009
    [Customer] Customer Content vs. Marketing Content
    There's a big difference between the information that will engage your customers and that which will engage your prospects. Your customers already know you. This does not mean that your customers are now as enamored with your company as you are. Your potential customers need that educational content. Share expertise.
  • SAZBEAN  |  MONDAY, NOVEMBER 8, 2010
    [Customer] Understanding the Value of Your Customers
    Most business owners know the average purchase amount they get from their customers (amount of sales divided by the number of purchases), but few bother to understand how much value customers give over the lifetime of their relationship with the company. Customer Lifetime Value. Your CLV is $2400. Using CLV. Do you use CLV?
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 18, 2011
    [Customer] The Phases of a Customer Relationship
    Lead Generation Companies | The Phases of a Customer Relationship. Jay Baer of Convince and Convert has a nice way of categorizing relationships with customers, which I share with you. Where are you on this continuum with your customers today? Obviously, we want all our customers to become advocates. What do you think?
  • BIZNOLOGY  |  FRIDAY, MAY 2, 2014
    [Customer] Customer focus in the Digital Age
    One of the discussions we have is around the difference between marketing and sales.  I take care to ensure that they understand that marketers obtain information about customers, competitors, and markets, and focus on delivering value. You want to ensure that customer experiences with your brand are as positive as you can make them.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 13, 2011
    [Customer] Insights from How to Find New Customers
    B2B Lead Generation | How to Find New Customers. This is why the white paper, How to Find New Customers plays such an important role. Rather it’s helping the customer solve their problems through buying and implementing your products and/or services. Every day I hear how bad the economy is. But we want YOU to succeed.
  • STORIES THAT SELL  |  FRIDAY, OCTOBER 8, 2010
    [Customer] Customer Stories Actually RELIEVE Your Best Customers
    "I’m so glad we’re finally doing this interview because maybe I won’t have to take as many calls." That’s an actual quote from a customer being interviewed for a case study. Across all the projects I’ve done, I’ve heard this several times from customers. Simple. It actually can. Share
  • STORIES THAT SELL  |  WEDNESDAY, NOVEMBER 7, 2012
    [Customer] Customer Case Studies: More Effective, Loss Costly
    Time and again, I've posted on the effectiveness of customer case studies. Response : 94% said content sourced from existing customers is either extremely effective or very effective, with case studies topping content written in house and third-party analyst content. Question : What are the three most costly content assets to create?
  • INBLURBS  |  TUESDAY, SEPTEMBER 13, 2011
    [Customer] 10 Great Ways How to Reach Global B2B Customers with LinkedIn
    This makes it much easier for the search engines to index your profile and for future customers to find it during their research online. Here you can write a brief description about your business and how it benefits the future customer. LinkedIn offers a wide toolset of features to get seen from future business partners. Publications.
  • CONVERSIONATION  |  WEDNESDAY, MARCH 7, 2012
    [Customer] Customer-Centric Marketing: Optimize and Integrate
    Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-touchpoint marketing, integration  and customer-centric marketing. SEO experts say search should be seen in an integrated and customer-centric context. Have you noticed? Email pros are defending how [.].
  • AVITAGE  |  THURSDAY, FEBRUARY 28, 2013
    [Customer] Continuously Acquire Customer Stories, Insights, and Ideas
    If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients.  Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories. Trying to find stories when you need them is not easy. 
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 20, 2014
    [Customer] How Marketing is Pushing Customer Service Under the Bus
    Indeed, as marketers, we often retreat to the tried and true customer service angle when we’re out of anything more interesting to say. The truth is that very, very few companies are truly serious about customer service. Related Posts: How to Save $50,000 on Customer Research. A New Metric for the Call Centre. Right?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 29, 2011
    [Customer] ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
    Both the ExactTarget and Eloqua announcements reflect a strategy of positioning their products as a company’s primary customer management system. If you recall my post last week on Adobe and Oracle announcements, those firms also wanted to place themselves at the center of the customer management universe. So did I. Oh well.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 16, 2015
    [Customer] Marketing Automation, Meet Customer Communication
    Judging by some of your comments, over-communication with customers has struck a cringingly familiar chord. The truth is, most companies are terrible at customer communication, falling into the Factory Farm of Spam (FFoS)  model we looked at last week, or the equally exasperating Giant Wall of Silence (GWoS). For real. Sic transit.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 10, 2011
    [Customer] Find New Customers: The Lead Generation Assessment
    Feeling lousy? Go to the doctor and get a checkup – for you Business feeling lousy? sales challenges sales funnel Sales-Marketing Alignment
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 28, 2012
    [Customer] How to Create an Unforgettable B2B Customer Experience
    In the past year, customer relationship management on social media sites, such as Twitter, has dominated the conversation around customer service. However, social media is just as vital for the customer experience as it is for managing the customer relationship. ” Remember why the customer experience matters.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 3, 2013
    [Customer] SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem
    More information about the Find New Customers SCORE Demand Generation strategy can be found by clicking the highlighted words. Find New Customers has designed this process based on years of experience working with B2B demand generation clients. About Find New Customers. Our SCORE Methodology fixes this once and for all.”
  • STORIES THAT SELL  |  THURSDAY, AUGUST 4, 2011
    [Customer] Doubt the Power of Customer Stories Today?
    Why do customer success stories work? And how do you create quality video customer stories for your marketing efforts? I am honored to be a featured expert for The Light Group , a digital media company. Share: customer case studies Customer success stories Using Customer Stories Video testimonials
  • INBOUND MARKETING AUTOMATION BLOG  |  SATURDAY, MARCH 9, 2013
    [Customer] Ten Ways to Attract Customers to You
    Businesses that used to rely on an employee wearing a giant gorilla costume holding a sign can now use inbound marketing tactics to attract customers and prospects to them. Inbound marketing happens in ways that some business owners don’t realize and has completely changed how businesses approach current and prospective customers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Customer] Who Is Your B2B Customer & How Do They Find You?
    of the potential customer as well as what could be influencing them. Truly Knowing the Customer Leads to Better B2B Content. Sales associates and customer service personnel are in constant contact with target audiences and can provide valuable insight into the types of questions prospects are asking. Picking Image Credit. Video.
  • SAZBEAN  |  MONDAY, JUNE 6, 2011
    [Customer] Treat Your Customers Unequally
    Because at the end of the day some customers are more valuable to your company than others. Both segment customers all the time in order to know how to be the most effective in their jobs. Acquiring new customers is much more costly (in both time and money) than retaining current customers. Customer Lifetime Value.
  • LEAD VIEWS  |  TUESDAY, JANUARY 22, 2013
    [Customer] Consolidations in Marketing Automation Space: Implications for B2B Customers
    The marketing automation industry has reached an important inflection point. Before this time, B2B marketers had been underinvesting in technology, though the reasons were manifold (lack of perceived. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 19, 2012
    [Customer] 4 Ways to Improve Your Customer Relationships
    Show your customers that you think about them. If you know your marketing team is sending out generic emails to all customers, or that your support team sends automated ticket receipts, reach out with a personal note. Collect Customer Feedback. Incentive Your Customers. Stay in Contact With Customers.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 15, 2014
    [Customer] Meet Jeff Ogden of Find New Customers here
    Jeff Ogden , President of Find New Customers might be an award-winning marketing expert who has won the SLMA marketing award three years in a row and soon to be four  but who the heck is he really? ” so let’s build an inferno on social media with this content, Filed under: Fearless Competitor , Find New Customers , Madison.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 1, 2015
    [Customer] How To Increase Customer Loyalty And Revenue
    Customer loyalty is a top priority for many brands. Acquiring new customers is costly, requiring an additional expenditure of marketing costs. Loyal customers come back week after week, purchasing products and keeping a company in business. This allows customers to see the progress they were making as they went.
  • CONVERSIONATION  |  FRIDAY, MAY 20, 2011
    [Customer] Social CRM: Social Media and Communities in Customer Relationship Management and Marketing
    It’s also frequently narrowed down to specific customer-oriented activities such as customer service and even social media monitoring. This is indeed a fundamental issue in nearly all businesses today, and it’s crucial to overcome it and gain a single view on the customer in a fragmented and multi-channel reality.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Customer] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
    Step out of your comfort zone and try new efforts for specific customer segments. And that it’s not Facebook’s fault their customers aren’t more engaged. Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. We know, after all, that Facebook users are a highly active and engaged audience.
  • REVENUE JOURNAL  |  THURSDAY, NOVEMBER 29, 2012
    [Customer] How Customers Want to Be Treated: Debunking Common Marketing Myths - Part 4 of 4
    And yet, it is the customer’s experience that causes customers to recommend a company or warn others to stay away. Buyer experiences Customer Centricity Customer Experience Customer Loyalty Customer research Customer's Buying Process How Customers Buyread more.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 17, 2012
    [Customer] 3 Steps To A Customer-Driven Marketing Plan
    If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. often use one of my favorite inspirational quotes on marketing from Peter Drucker: “the aim of marketing is to know the customer so well that the product or service fits him and sells itself.”.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 12, 2012
    [Customer] Find New Customer Announces Demand Generation using the SCORE Methodology
    ” If that statement defines you and your goal, you want SCORE process from Find New Customers. ” says the President of Find New Customers , Jeff Ogden. It was devised from the work Find New Customers did with many clients in the past few years – where we learn what works best. What do you think?
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 11, 2012
    [Customer] 3 Steps to a Better (B2B) Customer Experience
    Many marketers fail to meaningfully differentiate their customer experience strategy from that of their competitors. So how can you blame customers that who don’t perceive much of a difference between you and your competitors, and instead make their decisions on price? But great customer experiences start here.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] Our Support Team Achieves Amazing 98.6% Customer Satisfaction
    After every customer support case, the InsideView Custo […]. Customer Appreciation Customer Service Customer Success InsideView Culture crm customer satisfaction crm customer support happy customers insideview insideview customer satisfaction
  • REPUTATION TO REVENUE  |  WEDNESDAY, OCTOBER 6, 2010
    [Customer] Why is customer-centric marketing still more talk than action?
    Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Which customers and clients does your firm celebrate as innovation partners -- and why?".
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 24, 2012
    [Customer] The Battle For Customer Attention
    We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content. If “content is king,” then customer attention is the “Holy Grail.” And to balance customer needs to be informed, educated and entertained.
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 13, 2011
    [Customer] Social Media and the Business Customer
    Very nice people and a … Continue reading → Business relationships Content marketing Demand Generation Fearless Competitor Find New Customers Leadership Leadership Lessons Management best practices Marketing marketing campaigns Personal growth Remarkable content sales challenges Sales knowledge
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 9, 2014
    [Customer] Is Context The Future Of Customer Experience?
    We recently launched an e-book on slideshare covering  The Future of Customer Experience. Here, I often talk about the need for customer-centricity in marketing and the cultural challenges inside businesses to put customers first. How do you balance the need for a better customer experience with the return on that investment?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 7, 2013
    [Customer] NICE Buys Causata to Extend Its Customer Experience Management Position
    So, there I was around 7:30 Eastern time this morning, sending out reminder notices to vendors I need to interview for an upcoming report on Customer Data Platforms. So it’s certainly possible that they will be another source of competitors converging on the market for integrated customer experience management solutions.
  • STORIES THAT SELL  |  THURSDAY, AUGUST 16, 2012
    [Customer] The “Leave-Behind” Doc for Asking Customers for Case Studies
    Business and personal success largely depends on leveraging those relationships, and it's no different when we ask customers to participate in customer success stories and case studies. The best way to get customers on board for case studies is to tap into those with the closest relationships with the customer.
  • INSIGHTIQ BLOG  |  FRIDAY, JULY 8, 2011
    [Customer] Customer Value Management - ValueWatcher
    During the next few months, you'll hear (and see) me talk about ValueWatcher, a highly intuitive (and interactive) visualization application that puts customer data in the hands of business users to gain a better understanding of customers and glean insights in a self-sufficient manner. ValueWatcher provides that visibility and more.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Customer] Our Home Page Work-Over at Find New Customers
    I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. But I cannot wait for the professional to finish, so I did what I could and took pruning shears to Find New Customers. Grab our awesome free white paper, How to Find New Customers! What do you think? After (28 Words).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 6, 2015
    [Customer] Courting Your Customer: Relationship Advice for Marketers
    As content marketing strategists, we help determine how our clients can engage with and cultivate a relationship with their customers, including determining what interesting, valuable, and delightful content can help create those building blocks of an ongoing relationship. Prioritizing Customer-Centric Content. Content Marketing
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