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  • CONVERSIONATION  |  WEDNESDAY, MARCH 7, 2012
    [Customer] Customer-Centric Marketing: Optimize and Integrate
    Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-touchpoint marketing, integration  and customer-centric marketing. SEO experts say search should be seen in an integrated and customer-centric context. Have you noticed? Email pros are defending how [.].
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 12, 2013
    [Customer] Industrial Content Marketing’s Impact on Customer Experience
    Customer experience — the Holy Grail of customer loyalty and repeat business. Customer experience is [.]. Content Marketing Inbound Marketing Social Media Marketing Customer experience Industrial Marketing Every company wants it, many talk about it but only a few get it right. This is only a content summary.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 1, 2015
    [Customer] How To Increase Customer Loyalty And Revenue
    Customer loyalty is a top priority for many brands. Acquiring new customers is costly, requiring an additional expenditure of marketing costs. Loyal customers come back week after week, purchasing products and keeping a company in business. This allows customers to see the progress they were making as they went.
  • AVITAGE  |  MONDAY, AUGUST 3, 2015
    [Customer] Create Customer Content in Multiple Languages
    The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. The post Create Customer Content in Multiple Languages appeared first on Avitage. Content in multiple languages isn’t new. But that’s exactly the point.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 14, 2014
    [Customer] 5 Key Principles of Social Customer Service
    Customers are sick and tired of poor customer service. However, the basics of social customer service and CRM aren’t. If you haven’t got traditional customer service right in the first place, providing … Continue Reading. 5 Key Principles of Social Customer Service by Sofie De Beule - Maximize Social Business.
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Gaining a 360 Degree Customer View
    Today’s marketing manager should have a single, trusted, comprehensive view of customers and potential customers to be able to target marketing most effectively. By understanding customers thoroughly, businesses can capitalize on sales opportunities. But […]. Database Marketing data driven decisions
  • ACSELLERANT  |  MONDAY, OCTOBER 7, 2013
    [Customer] Capturing the Voice of Your Customer for B2B Video
    The Voice of My Customer has spoken. We can help, AND we can ensure that the resulting stories really resonate because they’re developed using the Voice of Your Customer. Big corporations have marketing people on staff who do nothing but discover and document the Voices of Their Customers. Because CUSTOMERS SELL! They
  • INBLURBS  |  FRIDAY, APRIL 12, 2013
    [Customer] 5 Jobs for Tomorrow’s Customer Service Team
    The post received so much feedback, we decided to revisit the idea this year through the customer service lens. The biggest change affecting these roles they see involves the shift in how customers contact a company. All the effort creating it is meaningless if the customer can’t find it–fast. Social Service Success Coordinator.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 9, 2012
    [Customer] Laugh and Learn with Find New Customers – Episode 62 – Collaboration
    In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation and global marketing company Find New Customers ( [link] ) shares a marketing lesson using wit and humor. Marketing Find New Customers Laugh and Learn marketing-campaigns
  • VISIONEDGE  |  MONDAY, FEBRUARY 3, 2014
    [Customer] Using Customer Lifetime Value to to Improve Marketing Investment Decisions
    The profits generated during the retention phase of a customer relationship are often referred to as customer lifetime value or customer retention equity. Intuitively, we know that Customer Lifetime Value (CLV) is an important metric for every company. How do you calculate CLV? 1/1.61). In this case that is 2.56 years.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 13, 2014
    [Customer] 5 Easy (and Affordable) Ways to Show Customer Appreciation
    Showing customer appreciation is more important than ever, as customers have more ways to browse and shop than ever before. In-store, online, review sites, and friend recommendations all factor into a customer’s buying decision. Show customers you really appreciate their business! Profile a Customer.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 13, 2012
    [Customer] Happy 3rd Birthday Find New Customers!
    Three years ago today, the B2B demand generation  and global marketing company, Find New Customers was born. Happy Birthday, Find New Customers. Interviews & Guest Appearances fearless competitor Find New Customers Mad Marketing TV management-best-practicesThat’s the date on our official letter from the IRS.).
  • LEADER NETWORKS  |  THURSDAY, JANUARY 20, 2011
    [Customer] Do Customers Expect Companies To Have Online Customer Service?
    I have been wondering lately if we have we reached the point where companies are expected to have an online customer service presence. If I, as a customer, post a message in a discussion forum about a company or a product, should I expect that company to answer me or weigh in on the discussion? What is your social customer strategy?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JULY 22, 2015
    [Customer] Support Team Hits Perfect 100% Customer Satisfaction in Q2
    Customer Success insideview customer reviews insideview customer sat insideview customer satisfaction insideview customer success insideview customers insideview focus on customer insideview product support insideview support insideview user reviews insideview user satisfaction insideview user success insideview user support insideview users
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Customer] Top 10 Reasons NOT to talk to Find New Customers
    B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Prospective customers are beating down your doors to buy. 9. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Thank you, David Letterman!).
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 27, 2015
    [Customer] Stop Letting Your Customers Talk to Strangers
    Are you a self-starter with an eye for detail, a passion for great customer service and unresolved hostility issues? In our final look at the miserable set of misaligned processes and emotionally empty engagements that pass for customer experience management, it’s time we define a customer communications function once and for all.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Customer] Why Companies Don’t Market to Their Customers
    I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  The plain truth is that most organizations have no clear picture of their customer.  Lack of Data Governance. Lack of Analytics.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 7, 2011
    [Customer] Overview of Find New Customers
    Forgive us, but we simply wish to share a brief company overview of the B2B Lead Generation company Find New Customers. Please visit Find New Customers for more  - and to download our great free content. Find New Customers is one of few  lead generation companies in New York. Sales lead generation is critical today.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Customer] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
    According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell discusses using Big Data in crafting a relevant customer experience and destroying churn rate in this episode of Moneyball for Marketing. Get it wrong and you can do huge damage to your brand.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, OCTOBER 14, 2010
    [Customer] Are Personas the New Customer Segments?
    There isn’t a single user or customer or prospect, there are many different segments, which you can easily forget if you focus on just one. We try to get as close to a 360-degree view of these customer and prospect groups as possible, and we dig and dig across an organization to find the data to support these robust portraits. 
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Customer] Who Is Your B2B Customer & How Do They Find You?
    of the potential customer as well as what could be influencing them. Truly Knowing the Customer Leads to Better B2B Content. Sales associates and customer service personnel are in constant contact with target audiences and can provide valuable insight into the types of questions prospects are asking. Picking Image Credit. Video.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 6, 2011
    [Customer] Sales Enablement 101: Treat Salespeople Like Customers
    Salespeople don't like to look stupid, and they don't have time to waste. I've always fundamentally believed that your salesperson is your first and most important customer. As such, when I think about enabling sales, I think about employing many of the same strategies used to engage customers. Nurturing Sales. And more.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 12, 2013
    [Customer] Customer Experience Rules: 15 Stats
    Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. Colin Shaw is founder & CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience. license.
  • ACT-ON  |  TUESDAY, DECEMBER 22, 2015
    [Customer] Tips to Improve Customer Loyalty: Necessity is the Mother of Retention
    My to-do list is clear, and all I have left to do is write a blog post about customer retention. Do they know I’m writing a blog post on customer loyalty? One thing is obvious, the Starbucks marketing team knows a thing or two about customer retention. Instead, use your marketing automation software to improve customer loyalty.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 18, 2014
    [Customer] The Modern Customer Interaction
    CRM Intelligence Customer Success Relationship Management Sales 2.0 B2B b2b sales customer 2.0 customer strategy customer success Enterprise 2.0 Note: Today’s guest post is the first in a three-part s […]. socialprise
  • SAZBEAN  |  MONDAY, JUNE 6, 2011
    [Customer] Treat Your Customers Unequally
    Because at the end of the day some customers are more valuable to your company than others. Both segment customers all the time in order to know how to be the most effective in their jobs. Acquiring new customers is much more costly (in both time and money) than retaining current customers. Customer Lifetime Value.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 1, 2013
    [Customer] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
    For instance, an organizational focus on social customer care and the popularity of content around ROI can become a webcast on “Getting to Big ROI with Social Customer Care.”. Lead Generation B2B content marketing customer relationship management lead capturing tactics lead generation marketing strategy webinars Step #1.
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [Customer] Case study in data-driven B2B customer acquisition marketing
    Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling. We look at past wins, and the attributes of those customers. In short, Five9 is creating an ideal customer profile, and going out in the market place to find similar accounts, a process known as lookalike modeling. Like this post?
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 23, 2014
    [Customer] Happy Holidays from your friends at Find New Customers
    All of us at Find New Customers wishes you and your family a happy and joyous holiday season and a wonderful and healthy new year. Other than a year-end post to summarize the great accomplishments at Find New Customers , we will start work again in early January. Filed under: Accident , Christmas , Find New Customers , Hospital.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 21, 2011
    [Customer] Time for “Customer Scoring”
    In the “not so distant past&# (as in “still happening&# ) the customer hand-off from Marketing–>Sales–>Customer Support was too often a dropped baton, and an unhappy customer.  Call it “customer scoring&#.   What about the hand-off from Sales to Support? bad NetPromoter scores!)
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Customer] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
    Step out of your comfort zone and try new efforts for specific customer segments. And that it’s not Facebook’s fault their customers aren’t more engaged. Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. We know, after all, that Facebook users are a highly active and engaged audience.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 7, 2013
    [Customer] The Definitive Guide to BtoB Demand Generation – How to Find New Customers
    Check out the Definitive Guide to BtoB Demand Generation : How to Find New Customers. ” Those definitive guides from Marketo are terrific content, but Find New Customers has our own “definitive guide.” ” Our’s is The Definitive Guide to BtoB Demand Generation : How to Find New Customers.
  • REVENUE JOURNAL  |  WEDNESDAY, NOVEMBER 14, 2012
    [Customer] How Customers Choose a Product or Service: Debunking Common Marketing Myths - Part 2 of 4
    Interviewing thousands of customers about their buying process has convinced me that while the buyer is attempting to buy something he wants, he is also determined to see through any deception or manipulation. ” Here is Part 2 of a 4-part series, in which we examine how customers choose a product or service. read more.
  • I-SCOOP  |  SUNDAY, OCTOBER 18, 2015
    [Customer] Contact center priorities: the dawn of a new age in customer engagement
    Paul Scott is Senior Director, Customer Experience Consulting, at Dimension Data. Contact center Customer engagement Customer experience Customer loyalty Customer service Interviews customer analytics Customer Contact Expo Dimension Data Global Contact Centre Benchmarking Ian Jacbos Kate Legget Paul Scott self-service
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 17, 2012
    [Customer] 3 Steps To A Customer-Driven Marketing Plan
    If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. often use one of my favorite inspirational quotes on marketing from Peter Drucker: “the aim of marketing is to know the customer so well that the product or service fits him and sells itself.”.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 13, 2015
    [Customer] How to Optimize the Customer Experience With Behavioral Data (with Scott Sanborn, Lending Club COO & CMO)
    He explains how website function, marketing channels, credit score and operations process factor in to multiple funnels, and discusses how his core team conducts multiple ongoing tests in order to decrease customer acquisition cost and increase satisfaction. Marketing Technology Podcasts big data customer experience data marketing
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Customer] What Is CRM (Customer Relationship Management) Software?
    CRM stands for 'customer relationship management.' I know, I know -- that doesn't exactly clear things up. CRM, or customer relationship management, refers to software that lets companies track every interaction with current and future customers. Manually tracking five customer interactions is feasible. but 20?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Customer] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
    And just around the corner is social media, which provides an uncensored soapbox where customers can voice their dissatisfaction to legions of friends and followers. There are so many new ways to serve customers. Customer needs are the guide to your decision-making. Customer satisfaction is more important today than ever before.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 31, 2015
    [Customer] 50 Thought Provoking Customer Experience Stats in 10 Categories
    Marketing or purchasing funnels have been replaced by more descriptive and relevant customer journeys.  Managing customer relationships across […]. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Customer Experience MarketingAuthor information. Joe Ruiz. Joseph Ruiz.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 3, 2013
    [Customer] SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem
    More information about the Find New Customers SCORE Demand Generation strategy can be found by clicking the highlighted words. Find New Customers has designed this process based on years of experience working with B2B demand generation clients. About Find New Customers. Our SCORE Methodology fixes this once and for all.”
  • CMO ESSENTIALS  |  MONDAY, OCTOBER 20, 2014
    [Customer] Why Customer Experience is Critical to Company Success
    Happy customers define company success. After all, your customers are your company’s biggest assets. On the other end of the spectrum, Aberdeen found that poor customer experience impedes revenue growth and marketing effectiveness. Take the time to understand your customer s and their individual needs. Listen and listen.
  • SYNECORE  |  THURSDAY, MARCH 26, 2015
    [Customer] Why Customers Crave Content Personalization
    Yet, the question still remains: Why do customers prefer a personalized experience? This is way incorporating a customer’s name into personalized email or placing it at the top of a webpage to greet them after they login is so effective. Today, this is no longer the case. The Perception of Choice. Reducing Information Overload.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 26, 2016
    [Customer] Our Customer Service Team Wraps Up 2015 With Best-ever Experience Ratings
    We’re very proud of our Customer Service team at InsideView, and they consistently raise their own bar of performance. We’ve mentioned their outstanding customer service feedback here and here and here. InsideView’s Customer Service team finished 2015 with an overall experience rating of 97.9% for the entire year.
  • I-SCOOP  |  WEDNESDAY, MAY 6, 2015
    [Customer] Customer experience metrics and measurement – beyond CSAT and NPS
    On top of being incredibly important, the customer experience is also one of the hottest topics in 2015. Customers, what they expect from businesses and how their behavior has changed are major driver of digital marketing transformation and even take center stage in many digital transformation projects overall.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 17, 2015
    [Customer] Happy St. Patrick’s Day from Find New Customers!
    The most likeable company in marketing Find New Customers , wishes you and yours a wonderful St. Patrick’s Day! (We call ourselves Likeable because Find New Customers is partnered with Likeable Local , which is Social Media Marketing Software to make YOU more Successful.). B2B lead generation Find New Customers St.
  • AVITAGE  |  WEDNESDAY, MARCH 26, 2014
    [Customer] Customer Facing Content as a Conversation
    Start with the Conversation Thinking about customer facing content as a conversation is a helpful starting point. It will help you determine what content to build (topics and […] The post Customer Facing Content as a Conversation appeared first on Avitage. think some deeper distinctions about content can help here.
  • INFLUITIVE B2B  |  THURSDAY, NOVEMBER 5, 2015
    [Customer] 7 Referral Program Best Practices For Wooing Customers
    From high-growth startups, to multi-national enterprises, every B2B company wants more customer referrals. Referred customers are 30% more likely to convert than leads generated through other channels , and have a 16% higher life-time value. Well, the good news is your happiest customers want to give you referrals! Download now.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Customer] How I Work with Jeff Ogden of Find New Customers
    This week I’m excited to feature Jeff Ogden , president of Find New Customers. We’re glad he’s back (worth reading his story of recovery and attitude on the Salesforce.com blog here ), and reinvesting in the growth of his business Find New Customers from a new home base in Tampa, Florida.(Actually, Actually, St. Petersburg). link].
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 13, 2015
    [Customer] What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy
    Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy. Be real with your marketing and customer interactions. Above all, focus on giving your customers the power to lead. catsofmonopoly).
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 5, 2015
    [Customer] The Battle for Customer Attention Starts With Company Culture
    But, in reality, marketing is actually a conversation that you the entrepreneur start by meeting your customers’ needs. It’s this forgetfulness that makes marketing look less like it’s about serving customers and more like it’s about (only) sales and advertising. And that’s not good. Content Marketing
  • I-SCOOP  |  SUNDAY, FEBRUARY 1, 2015
    [Customer] Customer experience management – putting the customer first
    Customer experience management. Three words standing for a whole discipline aiming at creating customer value through experiences which in turn leads to business value. The customer experience belongs to the […
  • CMO ESSENTIALS  |  FRIDAY, MAY 15, 2015
    [Customer] 4 Marketing Roadblocks to Customer Obsession
    There isn’t a single element of the marketing mix that doesn’t contribute to the overall strategy and the results produced, and marketers must know a lot about all of these strategies in order to be effective and understand how their customers think, educate themselves and buy. Customer Experience TrendingAnd let’s be honest.
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 23, 2015
    [Customer] Seven ways to turn email into a customer services opportunity
    It may seem obvious that brands should be available to customers via email, yet many businesses neglect this channel. The post Seven ways to turn email into a customer services opportunity appeared first on Connecting Element. Blog Customer service email email customer service email marketing strategy online customer service
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 27, 2014
    [Customer] Happy Thanksgiving from Find New Customers!
    All of us at Find New Customers hope you have a wonderful holiday with your family and friends.  I miss my kids and ex-wife too, and I love them all very much and I wish them a happy Thanksgiving too. Filed under: Find New Customers , Florida , Likeable Local , Thanksgiving. Find New Customers Florida Likeable Local Thanksgiving
  • I-SCOOP  |  TUESDAY, SEPTEMBER 15, 2015
    [Customer] Customer-self service: the assisted and contextual reality
    Providing good customer self-service possibilities is a must. We have all the possibilities to enable it, customers want it and with smart technologies we dispose of the potential to make it more creative, relevant and a differentiating experience. Several brands have […].
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Customer] Great work with Find New Customers client Mintigo yesterday
    ” Making clients happy is the key to growing a business like Find New Customers , That’s why Find New Customers is the nicest company in BtoB marketing today. To contact Find New Customers, just fill out the form below. Happy clients are the key to a growing business. Thanks, Sophia. Next, Sophia shared a challenge.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 29, 2015
    [Customer] The 10 Challenges Facing a CMO Faces When Trying to Lead the Customer Experience
    Today's CMO faces a multitude of challenges and at or near the top of the list is overseeing the customer experience, assuming you believe the CMO should oversee it in first place. Last week in fact we posed the question Should the CMO Oversee the Whole Customer Experience? Ownership of the customer experience. CMO Corner
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Customer] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    While the experts dug into specifics such as page layout and why you shouldn’t use carousels on the home page, an overall theme that I noticed from these sessions is that the best websites are more customer-centric and addresses the needs of the buyer. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0
  • LEADER NETWORKS  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] Putting Customer Events On Steroids, Why You Need An Online Customer Community
    If your company has an annual conference or customer summit, gather customers for insights, you have already exerted the power to convene. And, through your successful events, your customers relish meeting with each other and with your organization's thought leaders. B2B customer communitiesIt does have to be this way.
  • I-SCOOP  |  THURSDAY, JULY 16, 2015
    [Customer] The harsh truth about customer focus in the board – time to get real
    For many (really many) years now we’ve been talking about the disconnect with the customer. And the need to reconnect with the customer/consumer as the effects of a perfect storm – that’s been in the make for decades – started being felt.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [Customer] Why Marketing Needs to Fix the Customer Experience
    We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. We are also able to have the right conversations with our customers when our CEM is working. This is why I think marketing ought to own CEM.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 26, 2013
    [Customer] How to Find New Customers – The Definitive Guide to BtoB Demand Generation
    Marketo has a series of “definitive guides to…” So does Find New Customers – on BtoB Demand Generation. A few months ago, I attended a meeting with Marketo at my former employer in Atlanta. Find New Customers also has a Definitive Guide to BtoB Demand Generation , in our white paper called How to Find New Customers.
  • B2B LEAD BLOG  |  FRIDAY, AUGUST 21, 2015
    [Customer] What Can Customer Segmentation Do for Your Big Data Marketing?
    Customer segmentation is the act of dividing your customer base into segments based on the shared qualities of groups of your customers. Database Marketing Big Data Marketing data segmentation
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 7, 2013
    [Customer] Customer And Content Are King In The Future of Marketing
    Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers. Is the customer and your content King? If you think that title is blatantly obvious, just look around! Let me answer that question this way. 
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Customer] Be human. Your customers will thank you.
    Whether you’re selling coaching or core processors, pet sitting or software, connecting with your customers on a human level is critical to capturing their interest, building strong relationships, and nurturing brand loyalty. Don’t make your product the star of the show, shine the spotlight on your customer. Embrace it.
  • CONVERSIONATION  |  SUNDAY, JULY 3, 2011
    [Customer] Prospecting the Social Customer: Same Needs, Different Scale
    Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. The term consists of three parts: Customer, relationship and management. Relationship marketing is the building and maintaining of good relationships with customers. prospect is a potential customer.
  • I-SCOOP  |  SATURDAY, APRIL 18, 2015
    [Customer] Digital customer experience – connecting the dots
    Is there such a thing as “digital customer experience” and even a “social customer experience”? We can look at the overall customer experience in the context of digital touchpoints. Yet, at the same time, it’s important to remember that the customer [… Yes and no.
  • INFLUITIVE B2B  |  WEDNESDAY, NOVEMBER 11, 2015
    [Customer] 3 Powerful Hidden Benefits of Customer Reviews
    In a webinar with  Uberflip , Vinay Bhagat , Founder & CEO of TrustRadius , shared how your brand can upgrade its sales and marketing by folding  customer reviews  into your campaigns and processes.  . So it used an advocate marketing program to motivate its satisfied customers to take action. Within Here’s a tip: don’t.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 7, 2014
    [Customer] 5 Tips to Get Social with Your Customer Service
    This also means having an active social presence that can help satisfy customer service needs with real-time responses. If you’re not using social media to assist your customer service needs, or if you’re looking to make improvements, here are 5 tips to get your social customer service off the ground. 1. Play nice.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 19, 2015
    [Customer] 4 Ways to Retain Customers and Keep Them Coming Back
    It’s a common fact that it costs more to acquire a new customer than retain an existing one. That’s why treating your customers right after they buy is just as important as it is before they buy. One of the easiest ways to grow your business is to keep your existing customers coming back. Get Customer Feedback.
  • INBLURBS  |  TUESDAY, SEPTEMBER 13, 2011
    [Customer] 10 Great Ways How to Reach Global B2B Customers with LinkedIn
    This makes it much easier for the search engines to index your profile and for future customers to find it during their research online. Here you can write a brief description about your business and how it benefits the future customer. LinkedIn offers a wide toolset of features to get seen from future business partners. Publications.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 2, 2015
    [Customer] How a tweet from Shutterstock’s CEO changed the way I think about customer service
    But when these superb customer service moments happen to you, they do have an impact. Conclusion: When a CEO of one of the biggest stock image sites has the time to tweet-reply and tell an overseas department to personally call me, then I should have all the time in the world to treat my customers the same way. Blasphemy. Not anymore.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]
    A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS?
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Customer] Our Home Page Work-Over at Find New Customers
    I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. But I cannot wait for the professional to finish, so I did what I could and took pruning shears to Find New Customers. Grab our awesome free white paper, How to Find New Customers! What do you think? After (28 Words).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 5, 2015
    [Customer] Oracle Cross-Channel Marketing: Build Adaptive Customer Experiences
    This concept of the “customer journey” is very popular today, and why not? The idea that marketing can transform itself from a function that purely focused on transactional promotions and throwing a good party to a strategic driver of individualized customer experiences is compelling. Event Switches.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Customer] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). Indeed, even $300 per month Ontraport is about to add custom objects (and does a good job of explaining the concept in a typically wry video ). Well, maybe a little.)
  • MARKETING ACTION  |  MONDAY, APRIL 6, 2015
    [Customer] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    This is part four in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert, and expand. . By this stage in the customer lifecycle, you’ve gathered up your prospects and nurtured them along the journey. Number of new customers.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, NOVEMBER 14, 2013
    [Customer] Industrial Marketing in the Age of the Customer
    Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. Inbound Marketing Industrial Marketing Sales Strategies Age of the customer Conversions Digital marketing It has a nice ring to it and IMO, [.]. This is only a content summary.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Customer] Savvy Speaks: Know Thy Customer
    Marketing is all about knowing your customers – but how do you get this data? Because my whole career has been in B2B I can't stress knowing the customer enough! B2B customers very rarely "happen upon" your product. Current customers are the next best thing. Conduct 20-40 interviews with customers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Customer] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. According to the  U.S.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Customer] How to use Social Media for Customer Acquisition
    It is simply untrue when someone claims that his customers are not active in social media. Engaging in dialogue with customers via social media has become an important part of successful companies. About 44% of surveyed marketers say that “Facebook is valuable because they help with new customer recruitment”.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 13, 2013
    [Customer] Why B2B Companies Should Worry More About Customers Than Competitors
    Artillery B2B Marketing Blog > The Forward Observer Research shows that companies with a greater focus on their customers than their competition will grow faster and be more profitable. Customer Centric – Stay focused on the wants and needs of their customers. Successful companies are focused on their customers.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Customer] How Much Are Your Customers Worth? [Infographic]
    It''s the estimated revenue that a customer will generate during the entire span of their relationship with your company. It takes into account not only the initial purchase, but also how much a customer is likely to spend in the future as they purchase more products and services from you. Segment Your Customers. marketing dat
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 7, 2012
    [Customer] 6 Tools for Turning Content Consumers into Customers
    From blogging to email, there are so many touches in the journey from someone first finding your content to becoming a customer that it can feel overwhelming. But I want more.” In that case, check out Elle Woulfe’s “From Content To Customer” session during The Content2Conversion Conference. Content Management Systems. Lead Scoring.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Customer] Accolades for How to Find New Customers
    B2B Lead Generation | How to Find New Customers. Want to understand what Find New Customers is all about? Find New Customers was born. How to Find New Customers. Let’s review some of them here: “This How to Find New Customers white paper is GREAT! I’m going to tweet and re-tweet it as much as I can!&#.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 4, 2014
    [Customer] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
    There are good things about collecting customer data – catering to consumer preferences, ensuring relevant communications, anticipating needs in convenient ways. There are challenging things about collecting customer data – privacy concerns, data usage restrictions, maintenance and security demands. increase in customer satisfaction.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Customer] The Modern Marketer’s Guide to Connected Customer Journeys [eBook]
    Not only does industry data continue to support that customers demand personalized experiences when engaging with brands, but if you think about your own consumer driven shopping experiences, you, too, expect that stellar experience at every touch point. It’s a simple consideration for marketers, really. Marketing Efficiency
  • BEYOND  |  FRIDAY, OCTOBER 18, 2013
    [Customer] A brave new world of customer engagement
    Why it is wise to learn about new and innovative marketing techniques being applied in industries outside of your own
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Customer] 7 Ways To Get Customers To Love Your Brand
    How do customers describe your company to their family and friends? Nordstrom does not merely offer a high-end clothing and accessories, they offer dedicated customer service. Customers want to do business with a brand they trust, and it is hard to build trust in an age where we are all just bit jaded. Maintain High Quality.
  • INBLURBS  |  WEDNESDAY, JUNE 27, 2012
    [Customer] How to Win Customer Loyalty in Social Media with Smart Inbound Marketing
    Many marketers out there still think that a Facebook “like” is a proof of customer loyalty. Or when the do promotions and give coupons and freebies this will help to tie customers to their brand. COLLOQUY find out that promotions in the long run do not have an impact to customer experience! Infographic: Inbound Marketing.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 21, 2012
    [Customer] Online Persuasion: Seeing Through the Eyes of Customers
    There was a picture of a pair of glasses lying on a bench with this caption:  Don’t you wish you could see through your customers’ glasses? Related posts: Online Persuasion: Seeing Through the Eyes of Your Customers. And that shift means a different mindset. Not too long ago I came across a great blog post.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 1, 2013
    [Customer] Customer Service: What Are You Doing to Retain Customers?
    Most of our efforts are in generating new customers, but what about the current ones that are paying the bills? The number varies but it costs a lot more to get a new customer than to retain an existing one. Do you know what a customer is worth to you ? Think beyond this quarter or even this year. Think about the last 5 years.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Gainsight Gives Customer Success Managers a Database of Their Own
    I had a conversation last week with a vendor whose pitch was all about providing execution systems with a shared database that contains a unified view of customer information from all sources. The company is Gainsight (formerly JBara), whose Web site positions it as ”a complete customer success platform”.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Customer] Understand Your Target Market: 3 Steps to Creating Customer Personas
    Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. You may have a grasp on your customers, but how well do actually know them? How do you create customer personas? Step #1: Interview and/or survey your customers. Location.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Customer] 5 ways to use social media in sales even if your customer isn’t on Facebook
    When I talk to B2B sales teams, one of the biggest concerns I hear is: “but my customer isn’t on Twitter.” If you believe your customers aren’t on social media today, they’re coming.  I do believe there is a first-movers advantage in this space. My customer was smart enough to see an opportunity.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 4, 2011
    [Customer] Top 10 Reasons NOT to talk to Find New Customers
    B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Prospective customers are beating down your doors to buy. 9. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 25, 2013
    [Customer] The 5 Don’ts of Customer Service
    Are your customer service skills up to par or are you making fatal mistakes that turn your customers away? Good customer service is the backbone to every business, so it is important that you make it a priority in yours. . 1. Don’t Ignore Customer Support. Refunding the customer’s money.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 11, 2015
    [Customer] Why the Best CMOs in the World are Customer Champions Every Step of the Way
    Interactive customers, for many industries, are a brand’s best friends. Interactive platforms allow CMOs to learn more about customer wants and needs and to subsequently engage customers like never before. The root of all good marketing begins with the customer. Because our members are The CMO Club.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 4, 2013
    [Customer] Our Flagship White Paper on B2B Demand Generation – How to Find New Customers is here!
    Get the great white paper How to Find New Customers right here on this blog, but filling out the form here. “ So much has been written about B2B demand generation, but Ogden makes it simple, which makes How to Find New Customers a must-read ” – The Funnelholic, Craig Rosenberg. How to Find New Customers.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Customer] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    Author : Buffer, Inc Website : [link] --> The post How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers appeared first on Fearless Competitor. Marketing Find New Customers Jeff Ogden Marketing Made Simple TV First and foremost, Marketing Made Simple TV  introduced me to a world-class set of luminaries.
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