MARKETING GENIUS BLOG | TUESDAY, SEPTEMBER 13, 2011
[Customer] Customers, We’re Listening!
It was a great experience to meet with a group of our customers face-to-face to hear firsthand stories of their success with Genius and their overall approach to smarter marketing in general. Two weeks ago, we kicked off our DreamForce presence with our first ever Genius User Conference. Her advice?
DIANNA HUFF - B2B MARCOM | WEDNESDAY, MARCH 2, 2011
[Customer] How to Give Good Customer Service – Four Not So Easy Tips
don’t get a thank you note with the envelope — something along the lines of “Thank you for being my customer. Nor do I get exceptional customer service as she drops the newspaper at the edge of my driveway and the road. learned a great deal about customer service delivering the newspaper. 25, $.50 magazine.
CONVERSIONATION | SUNDAY, MAY 29, 2011
[Customer] Customer-Centric Social Media: What is Your Unique Social Proposition?
Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USPThere is no shortage of acronyms in the marketing jargon. This way, e.g. ROI became Return On Involvement and even Return On Ignorance, just to name one acronym.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 21, 2012
[Customer] Quantivo Offers High-Volume Customer Analytics at a Modest Price
The second pass might find all transactions with that product/date pair that were made by a given customer. For example, a filter could select all transactions for customers who purchased a specific product – the type of market basket analysis that’s hard with traditional SQL queries. Yes there are trade-offs.
REPUTATION TO REVENUE | MONDAY, FEBRUARY 14, 2011
[Customer] Customer references and solutions marketing: Building blocks for business impact
B2B marketers focused on high value solutions know that customer evidence is like gold. But when you're asking business buyers to invest serious money in a complex solution, typically involving a customized mix of products and services, they need to know you've done it before and that other customers have derived real business benefits.
VERTICAL RESPONSE | THURSDAY, AUGUST 7, 2014
[Customer] 5 Tips to Get Social with Your Customer Service
This also means having an active social presence that can help satisfy customer service needs with real-time responses. If you’re not using social media to assist your customer service needs, or if you’re looking to make improvements, here are 5 tips to get your social customer service off the ground. Play nice.
LEAD VIEWS | TUESDAY, AUGUST 7, 2012
[Customer] Does Marketing Automation Hurt or Help Customer Intimacy?
In 1993, Michael Treacy and Fred Wiersma published their seminal article in the Harvard Business Review about the three value disciplines (operational excellence, customer intimacy, product leadership) that outstanding companies practice. Do our current best practices hurt customer intimacy or enhance it? Or is it a wash?
WINDMILL NETWORKING | TUESDAY, AUGUST 26, 2014
[Customer] 5 Ways to Create an Engaging Customer Experience
'Last month I identified five essential customer-engaging ingredients. First I’ll briefly review the five essential ingredients: Utility – Your product or service offering has to have value for your customers, and most important, it must have value from … Continue Reading. Customer Experience Marketing Author information.
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 21, 2013
[Customer] Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene
'Tweet The quality of your database represents the quality of your customer and prospect relationships. Here’s why: Effective marketing depends on relevant messaging, and relevant messaging depends on how well you know your customers. For instance, at best, your email will be tuned out, ignored or lost. So, it’s easy to overlook.
STORIES THAT SELL | THURSDAY, MAY 26, 2011
[Customer] Kronos Spotlights Dozens of Customers through Expanded Reference Program
The book Stories that Sell , and a recent blog post here , lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and success with Kronos solutions. Those customers received significant exposure at the event and in the media. Check this out.).
SALES CHALLENGER | WEDNESDAY, NOVEMBER 14, 2012
[Customer] How to Map the B2B Customer Experience
A multi-faceted customer experience where the customer is interacting across multiple channels and products is a reality. In such a scenario where customers are going through multiple touchpoints, we hear many of our B2B members struggling to improve customer experience. Voice of Customer | Topic Center.
SAZBEAN | MONDAY, OCTOBER 1, 2012
[Customer] Why Social Media Makes Customer Service Better
By the end of the year, 80% of companies plan to use social media for customer service. On the consumer side, 62% of customers have already used social media for customer service issues. Your ability to serve your customers, in the channels they wish to be served in, is critical to your business success. News & Note
CONVERSIONATION | MONDAY, DECEMBER 10, 2012
[Customer] Touchpoint and Customer Experience Mapping Made Easy
Example of retention stage touchpoints “This is the age of the customer”. You need to see the world through your customers’ eyes”. discovered this customer experience mapping tool a few months ago when it was still in Beta. just want you to work in a more customer-centric and efficient way. You just have to check it out.
SALES CHALLENGER | WEDNESDAY, MAY 2, 2012
[Customer] Your Best Source of Untapped Customer Intelligence
With more access to information than ever before, it’s become clear that customers no longer “need” supplier input to make informed purchase decisions. With that in mind, the ability for reps to get in early and shape customer demand has become a necessity in today’s world of sales.
REVENUE JOURNAL | SATURDAY, SEPTEMBER 22, 2012
[Customer] Voice of the Customer research that actually convinces the CEO to do the right thing
And sales will not go up until the CEO and other top managers make the mental shift from company-centered to customer-centric. Traditional methods of customer research do not flip that switch. Customer Experience Customer research Market research Research Social Media Voice of the customerread more.
SAZBEAN | MONDAY, JANUARY 3, 2011
[Customer] 7 Social Media Resolutions to Improve Customer Engagement
But are they using social media to actually engage their customers? Here are some social media resolutions that can improve your customer engagement and lead to true return on investment (ROI). Think About Your Customers First – Social media empowers customers. Being on social media is nothing new. Monitor results.
CONVERSIONATION | THURSDAY, JULY 28, 2011
[Customer] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
Our customers are mobile but we have no idea why . This integrated approach with mobile, as a multi-purpose device, depends on goals but obviously also on what our customers want and how they use their mobile devices. In other words: they don’t understand the behavior of their customers but still engage in mobile marketing activities.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 23, 2012
[Customer] Why We Took the Shears to the Home Page of Find New Customers
That’s what I decided when looking at the home page of the B2B lead generation and global marketing company Find New Customers. Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Grab our awesome free white paper, How to Find New Customers !
WINDMILL NETWORKING | FRIDAY, APRIL 11, 2014
[Customer] The Future of Social Customer Service: Seamless Customer Experience
'These days, customer service is ruled by the customer rather than companies; it is the customer who relentlessly determines how he wants to be helped, not the other way around. It’s subsequently extremely important to provide customer service at the right touch point, whether it be on Facebook or on your website.
INBLURBS | TUESDAY, AUGUST 7, 2012
[Customer] How to Increase Backlinks and Customer Loyalty through Content Marketing
To get found online when future customers are looking for products and services is one of the major challenges businesses are facing today. Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.
MARKETING INTERACTIONS | SATURDAY, APRIL 9, 2011
[Customer] Hello Mr. Customer; It's Me.Your Vendor
According to research by BtoB Magazine, 58% of B2B marketers say that marketing involvement never stops and must continue across the entire customer lifecycle. So where does that leave customers? Research from the CMO Council finds that companies lose 10% of their customers each year, on average. certainly hope so. Or we should.
FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 25, 2010
[Customer] Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand
As our clients juggle new channels, new technology and new media, we realize that their relationships with their customers and prospects have to be 24/7 and “always on. Today we need to think about every stage of the customer relationship and how we can coordinate and optimize each to improve the overall value of the customer.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 10, 2013
[Customer] The Payoffs Of Real Customer Centric Marketing
And while many marketers claim to subscribe to ‘customer centric’ marketing principles, few actually deliver on the promise. For efficient marketing, make sure your conversations put the needs of prospects and customers first. B2B marketers live and die by how effectively they generate quality leads that fill the funnel.
FOLLOW THE LEAD | WEDNESDAY, AUGUST 18, 2010
[Customer] ‘Clicking’ with customers by chatting
Talk about engaging the customer. You just closed a sale in half the time it normally takes you. The sale is going to fulfill quota and then some. The buyer, who has already put you in touch with a few of his contacts, wants to meet up at the next trade show, maybe for a little up-sell or cross-selling. Subscribe to RSS.
MARKETING INTERACTIONS | SUNDAY, AUGUST 23, 2009
[Customer] Customer Content vs. Marketing Content
There's a big difference between the information that will engage your customers and that which will engage your prospects. Your customers already know you. This does not mean that your customers are now as enamored with your company as you are. Your potential customers need that educational content. Share expertise.
STORIES THAT SELL | TUESDAY, OCTOBER 22, 2013
[Customer] One Case Study Helps Land FIVE Major Customer Awards
'Never doubt the power of a single case study or the positive impact for the featured customer. • 2012 1to1 Media Customer Champion. It''s a powerful but often-overlooked way to get more mileage out of a customer case study. It''s a big benefit for customers. • 2012 DMA – Marketer of the Year.
STORIES THAT SELL | WEDNESDAY, JANUARY 18, 2012
[Customer] Customer Case Studies: Are We Just Being Lazy?
I've read one too many customer case studies that just don't try hard enough. While perusing the inflight magazine, I was pleased to see a customer story. In customer case studies, that means choosing an angle that's interesting to readers (and the media) and that puts the vendor company in a positive light. I'm bored.
BIZNOLOGY | FRIDAY, MAY 31, 2013
[Customer] Do you speak your customers’ language?
It’s funny to me how so many organizations across so many vertical industries—from nonprofits to technology—share the same issue of not speaking their customers’ language. Speaking your customers’ language can mean different things for different industries. Not sure how to speak your customers’ language? What do I mean by that?
STORIES THAT SELL | TUESDAY, JUNE 21, 2011
[Customer] Avoid ‘The Kiss of Death’ When Asking for Your Next Testimonial
We like to showcase some of our best customers to demonstrate how they are using our services to better serve their clients. During the interview, he will make a point of positioning your company as a forward thinking, customer-driven organization. Try this approach with your customers. By Bill Metcalf. no, let’s be honest here.
B2B MARKETING TRACTION | FRIDAY, NOVEMBER 12, 2010
[Customer] Improve Service with a Customer Touch Point Map
Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. Could that describe your level of service to your customers? Lots of customers, many years of touch points.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JULY 24, 2011
[Customer] Social media feedback as customer prophecy
This is how the power of online customer feedback can work for or against a business at any given moment. How are you and your customers handling negative reviews? business relationships Case studies customer acquisition Foursquare Social Media best practices foursquare social media best practices social media complaints
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 16, 2013
[Customer] 5 ways to use social media in sales even if your customer isn’t on Facebook
'When I talk to B2B sales teams, one of the biggest concerns I hear is: “but my customer isn’t on Twitter.” If you believe your customers aren’t on social media today, they’re coming. Put some thought into how you can best describe your company in key search terms that would help a customer find you.
WORKFACE | MONDAY, JULY 11, 2011
[Customer] Customer Experience Marketing for Real People
By Lief Larson "Customer Experience " has redeveloped as a buzz phrase in digital marketing departments lately. Customer experience management is the intersection of many different disciplines, including: design, marketing, branding, and interactions. It’s no different than having a real human answer a customer phone call.
ANNUITAS | TUESDAY, DECEMBER 10, 2013
[Customer] Content Marketing Magic – Inspiration, Strategy and Customer Obsession
Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing 'I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 29, 2013
[Customer] Social media research, customer insight, and the power of the one
Long before the days of Sysomos, Radian6, or even Facebook, the only way to learn about trends and “sentiment” was to actually poll your customers or go out and talk to them. When I was a marketing director for a large company I led an activity called “Listen to the Customer.” We were stunned. Dig deep.
CONVERSIONATION | SATURDAY, AUGUST 13, 2011
[Customer] The Road to Revenue: Feel Your Customer and Facilitate the Buy
Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. Blog Conversion Customer relationships Opinion Sales buying journey Kristin Zhivago roadmap to revenue sales
CROSS-CHANNEL CONVERSATION | WEDNESDAY, MAY 22, 2013
[Customer] 3 Steps to Achieve Loyal Customer Gamers
As a follow up to my previous post, here are 3 main steps to building effective gamified relationships with customers. Customer Loyalty Marie Gosse Posts '[Posted by Stanislas Cavalie, Product Marketing Intern, Neolane] It’s already accepted that gamification represents a real hook to gain the loyalty of Generation Y.
WINDMILL NETWORKING | THURSDAY, OCTOBER 23, 2014
[Customer] How to Personalize Customer Interaction on Social Media With Data
'To personalize your experience with your customers and create meaningful, one-on-one conversations, collect as much information as you can about them. This monthly Social Media for Customer Service column is contributed by Sofie De Beule. Social Media for Customer Support Social […]. Author information. Sofie De Beule.
FEARLESS COMPETITOR | FRIDAY, OCTOBER 28, 2011
[Customer] Welcome to Find New Customers newest client!
to the fast growing family of clients of the B2B Demand Generation company, Find New Customers. Filed under: Find New Customers. Find New CustomersWe welcome Keyedin Corp. Keyedin Corp. is a fast growing software startup based in Milwaukee, WI. Welcome!
WINDMILL NETWORKING | MONDAY, SEPTEMBER 22, 2014
[Customer] 9 Tools to Help Fix the Customer Experience Gap
Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 9 Tools to Help Fix the Customer Experience Gap by Joe Ruiz - Maximize Social Business. Customer Experience Marketing
B2B MARKETING UNPLUGGED | WEDNESDAY, JULY 23, 2014
[Customer] Your Customers Want to Talk to You
'Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious problem of Customer Hide and Seek. Customer Service Person: But then customers will call it looking for support. We want to talk to prospects.
INSIGHTIQ BLOG | THURSDAY, NOVEMBER 3, 2011
[Customer] Embracing Digital Customer Interaction
However comparatively few have yet been able to fully integrate and leverage the power of digital customer interaction, that is, the ability to market, sell, fulfill, service and support customers via a mixture of offline and online methods. These changes must be made in a thoughtful and logical way. That is no longer tenable.
REVENUE JOURNAL | WEDNESDAY, NOVEMBER 21, 2012
[Customer] How Customers Want to Be Contacted: Debunking Common Marketing Myths - Part 3 of 4
The truth is, using these tactics is more likely to irritate and repel your customer than to make them want to buy from you. How do customers want to be contacted? Buyer experiences Customer Experience Customer's Buying Process Ethical marketing How Customers Buyread more.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 13, 2012
[Customer] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. The difference is architecture: the decision managers place decision logic at the center and see customer data and content as peripheral.
VERTICAL RESPONSE | THURSDAY, SEPTEMBER 5, 2013
[Customer] Turn Customers into Advocates
That’s why a glowing review of your product or service from a customer to one of their friends can be more effective than any marketing campaign—or serves as a great complement to one. But how do you turn lukewarm customers into raving fans, who will sing the praises of your business offerings to anyone within earshot?
MARKETING INTERACTIONS | MONDAY, AUGUST 8, 2011
[Customer] Content Marketers Need a Customer Field Trip
It's critical to take a "customer field trip" to experience what your prospects and customers experience as they interact with your brand online and to correct any inconsistencies to improve their experience with your company and your content. Have you taken a "customer field trip" lately? why?).
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 13, 2013
[Customer] 3 Reasons Online Customers Never Return
But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. There are many reasons customers will only buy from a site once. Posted in Personalization. Neglecting mobile and tablet.
FEARLESS COMPETITOR | FRIDAY, NOVEMBER 25, 2011
[Customer] Find New Customers Fan of the Month – Arthur Germain
B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. It can be you if you care for Find New Customers too.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, AUGUST 20, 2009
[Customer] Is Real Time Marketing in your future?
Take a look at one of my last post on Hey Marketer - When was the last time you talked with a customer?? Tags: social media Customer In fact I would argue it is here today. And then ask yourself – how long did some of those interactions take. For Example - We resolved the issue for the person below in 15 minutes!
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 17, 2012
[Customer] The Impact of Online Video on Customer Support [CHART]
Finally, if you consider that the ability to reach your customers and prospects includes a number of avenues, the two biggest ones being Social Media and Email. The Impact of Online Video on Customer Support [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
STORIES THAT SELL | FRIDAY, OCTOBER 8, 2010
[Customer] Customer Stories Actually RELIEVE Your Best Customers
" That’s an actual quote from a customer being interviewed for a case study. Across all the projects I’ve done, I’ve heard this several times from customers. Add this to the list of motivators for customers to be featured in case studies. Imagine how many thought that but didn’t say it? Simple. Shar
WINDMILL NETWORKING | TUESDAY, JULY 22, 2014
[Customer] 3 Tips to Improve Your Social Customer Service
'Building relationships with your customers requires more than the occasional “check-up” to see how they are doing. Beyond simply fixing your customers’ issues, businesses need to interact meaningfully and consistently with their customers. Social Media for Customer Support
LEADER NETWORKS | THURSDAY, AUGUST 18, 2011
[Customer] Designing Metrics for Online Customer Communities
What is the value of the online community to the customers? The real value of community is often found by looking to business definition of success and member definition of success- determining where the community works in support of the larger business goals and customer needs, and then determining in what ways they align.
WINDMILL NETWORKING | FRIDAY, JULY 25, 2014
[Customer] Creating an Engaging Customer Experience In A Socially Connected Marketplace
'What is an Engaging Customer Experience? Creating an Engaging Customer Experience In A Socially Connected Marketplace by Joe Ruiz - Maximize Social Business. Customer Experience Marketing Engaging has a nice ring to it. Marketers love to use the term frequently, and why not? Is it Facebook likes? Twitter followers?
ENGAGE | FRIDAY, JUNE 24, 2011
[Customer] 3 Steps to Delivering Customer Service Happiness
In three simple steps, Zappos made everything alright: They acknowledged the issue Sympathized with my emotions Told me what the next steps are so that this issue is resolved This is customer service 2.0, Zappos has me as a customer for life because of the email they sent. It wasn’t anyone’s fault, but they needed to go back.
LOOPFUSE | TUESDAY, JANUARY 8, 2013
[Customer] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
All of our current LoopFuse customers will be receiving details shortly on getting set up with their Nearstream accounts. Below is the full press release: Nearstream and LoopFuse Combine To Offer Next Generation Social Customer Engagement with Marketing Automation. Great things ahead! Robert Pease, CEO & Bradley Young, CTO.
FEARLESS COMPETITOR | FRIDAY, MARCH 9, 2012
[Customer] Laugh and Learn with Find New Customers – Episode 62 – Collaboration
In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation and global marketing company Find New Customers ( [link] ) shares a marketing lesson using wit and humor. Marketing Find New Customers Laugh and Learn marketing-campaigns
PAUL GILLIN | THURSDAY, AUGUST 9, 2012
[Customer] How Twitter Amplifies a Customer Attack
The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. It’s also established the popular microblog service as a prime channel for customer complaints and a favored tool of the critics we call “Casual Complainers.”
GREAT B2B MARKETING | MONDAY, AUGUST 25, 2014
[Customer] Commerce Interrupted – Four Barriers That Stop Your Prospects from Becoming Customers!
In the final analysis, the only opinions that really count are of those of your potential customers. Customers Marketing Prospect ' There are three primary objectives of a marketing campaign: Find qualified prospects (potential buyers). Create desire within these prospects to purchase your product or service.
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 2, 2011
[Customer] Find New Customers Fan of the Month – Joe Large
B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. Joe is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. It can be you if you care for Find New Customers too.
BIZNOLOGY | FRIDAY, JANUARY 24, 2014
[Customer] Are you developing your product or your customers?
And the only way we can make money is to sell those products to customers. Instead of focusing on developing your product, you focus on developing your customers. First, find out what customers will pay for and then develop it. Internet Marketing Slider Business Customer Lean Startup New product development Test market
CONVERSIONATION | WEDNESDAY, MARCH 7, 2012
[Customer] Customer-Centric Marketing: Optimize and Integrate
Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-touchpoint marketing, integration and customer-centric marketing. SEO experts say search should be seen in an integrated and customer-centric context. Have you noticed? Email pros are defending how [.].
MARKETING ACTION | TUESDAY, OCTOBER 14, 2014
[Customer] Marketing Automation’s Growing Role in Customer Lifecycle Management
Beyond Lead-to-Revenue: Lori Wizdo and Atri Chatterjee Discuss Marketing Automation’s Growing Role in Customer Lifecycle Management. She researches and advises on the core marketing operations of customer attraction, nurturing, conversion, and lifecycle value management. So the customer success team implements or onboards.
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 26, 2012
[Customer] What’s the Best Day to Engage Your Online Customer Community? [CHART]
What’s the Best Day to Engage Your Online Customer Community? Digital Marketing b2b marketing community management digital marketing Eloqua online customer community toplinersOur 2012 data showed us that mid-week is the busiest time on our own community, with a peak on Wednesday.
SALES INTELLIGENCE VIEW | WEDNESDAY, DECEMBER 19, 2012
[Customer] 4 Ways to Improve Your Customer Relationships
Show your customers that you think about them. If you know your marketing team is sending out generic emails to all customers, or that your support team sends automated ticket receipts, reach out with a personal note. Collect Customer Feedback. Incentive Your Customers. Stay in Contact With Customers.
MARKETING INTERACTIONS | SUNDAY, FEBRUARY 21, 2010
[Customer] Content Marketing is for Customers Too!
" A staggering 68% of customer loss is due to indifference." Is the majority from net new customers or from existing ones? I'm betting that the majority is from your existing customer base. What would happen to your business if 68% of your existing customers went away? You ready? " Wow. Right?
INDUSTRIAL MARKETING TODAY | THURSDAY, NOVEMBER 14, 2013
[Customer] Industrial Marketing in the Age of the Customer
'Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. Inbound Marketing Industrial Marketing Sales Strategies Age of the customer Conversions Digital marketing It has a nice ring to it and IMO, [.]. This is only a content summary.
IT'S ALL ABOUT REVENUE | SATURDAY, MARCH 8, 2014
[Customer] SXSW Preview: Social Technologies and the Universal Customer Profile
These questions are all related to the same phenomenon: social technologies are changing the language habits and behaviors of marketers and their customers. Let me focus on one related point in particular: As they evolve, social technologies will expand our definition of the universal customer profile. In Austin?
FEARLESS COMPETITOR | MONDAY, AUGUST 22, 2011
[Customer] Accolades for How to Find New Customers
B2B Lead Generation | How to Find New Customers. Want to understand what Find New Customers is all about? Find New Customers was born. How to Find New Customers. Let’s review some of them here: “This How to Find New Customers white paper is GREAT! Looking for leads. Watch the last Laugh and Learn show.
SAZBEAN | TUESDAY, JANUARY 14, 2014
[Customer] Instead of Customers Attract Enthusiasts
What if your customers were so happy with what you’re selling that they did all your marketing for you? That’s the difference between having customers who just buy your product and having enthusiasts who promote your product. Marketing Business customer internet marketing Marketing and Advertising
SALES INTELLIGENCE VIEW | THURSDAY, SEPTEMBER 12, 2013
[Customer] Committing to Your Customer: The Secret to Making Every Customer’s Experience Amazing
'I’m Amy Arndt, one of the Customer Success Managers (CSM) at InsideView , and I’m excited to launch a series of blog posts about our Customer Success department. Every day, I get to use my natural curiosity and consultative sales experience to help my customers reach their goals. customer intelligence Customer Success Sales 2.0
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JUNE 27, 2014
[Customer] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
'It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. Clients can adjust the breakpoints to create custom performance ranges. b2b lead scoring customer data platform marketing automation predictive lead scoring So what makes Fliptop different from its competitors?
SALES INTELLIGENCE VIEW | FRIDAY, DECEMBER 28, 2012
[Customer] How to Create an Unforgettable B2B Customer Experience
In the past year, customer relationship management on social media sites, such as Twitter, has dominated the conversation around customer service. However, social media is just as vital for the customer experience as it is for managing the customer relationship. ” Remember why the customer experience matters.
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 21, 2013
[Customer] Collaborate for the Internet of Customers with 7 Ideas for 2014
We enjoyed reconnecting with customers, partners and other marketers – less than a month after Eloqua Experience — via the Compendium booth, Modern Marketing Mixer , and downtown San Francisco. The path to customer-obsessed marketing begins and ends with customer knowledge. Ideas for Marketers to Prepare for 2014.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 28, 2010
[Customer] B2B Marketing needs to Curate a Vibrant Community
We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. This is something I am working on for FY11 and will be more than just a social network for our best customers. Let me explain …. Tweet This! Share this on Facebook. Digg this!
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 5, 2013
[Customer] SAP Buys hybris e-commerce Software to Build Its Version of Real Time Customer Management
In any case, SAP did tell a good story: real-time interactions seamlessly presenting customers with consistent information, dialogues, and purchases across all channels, with a central role for the Web. As SAP pointed out, it''s a customer-centric view of the world, quite different from the operational focus of traditional CRM.
INBLURBS | WEDNESDAY, JUNE 6, 2012
[Customer] How to grow your revenue through Social Customer Support
A recent survey from Oracle found out that a growing number of customers are reaching out to companies for support through social media sites like Facebook, Twitter, and Yelp and thought their corporate blog. Connecting with customers and prospects. Infographic: Social Customer Service. Humanize B2B companies.
SAVVY B2B MARKETING | THURSDAY, APRIL 5, 2012
[Customer] Be human. Your customers will thank you.
Whether you’re selling coaching or core processors, pet sitting or software, connecting with your customers on a human level is critical to capturing their interest, building strong relationships, and nurturing brand loyalty. Don’t make your product the star of the show, shine the spotlight on your customer. Embrace it.
FEARLESS COMPETITOR | SUNDAY, FEBRUARY 13, 2011
[Customer] Social Media and the Business Customer
Very nice people and a … Continue reading → Business relationships Content marketing Demand Generation Fearless Competitor Find New Customers Leadership Leadership Lessons Management best practices Marketing marketing campaigns Personal growth Remarkable content sales challenges Sales knowledge
EVERYTHING TECHNOLOGY MARKETING | SUNDAY, AUGUST 22, 2010
[Customer] A Framework for B2B Customer Segmentation – Part 1: Why Segment Your Market?
Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors. With tighter segmentation, vendors can better satisfy customers and produce more revenue in shorter amounts of time, at lower cost. In complex markets, segmentation is not trivial. In short, they are more profitable.
INSIGHTIQ BLOG | FRIDAY, JULY 8, 2011
[Customer] Customer Value Management - ValueWatcher
During the next few months, you'll hear (and see) me talk about ValueWatcher, a highly intuitive (and interactive) visualization application that puts customer data in the hands of business users to gain a better understanding of customers and glean insights in a self-sufficient manner. ValueWatcher provides that visibility and more.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 27, 2010
[Customer] Social Media and the Contact Center for Dummies (Wiley)
The result being faster turnaround on customer complaints, and increased responsiveness to customer needs. Tags: Customer Customer Support Facebook Listening Social Media Support Twitter More than ever, consumers use social media to spread the word about the brands they like and perhaps more importantly, don’t like.
SALES CHALLENGER | MONDAY, JANUARY 21, 2013
[Customer] Why Should Customers Buy From You?
One of the workshops in this series, An Introduction to Challenger Messaging , focuses on arming attendees from members’ sales and marketing functions to create a scalable commercial insight generation capability for equipping reps with the insight necessary to effectively challenge customer thinking and shape the nature of their demand.
MARKETING INTERACTIONS | THURSDAY, DECEMBER 30, 2010
[Customer] Content Marketing for Customers Instead of Prospects
He asked how to go about creating content to nurture and retain customers rather than prospects. love this question as so many B2B marketers are solely focused on lead generation at the expense of building relationships with customers. Customers you have are highly valuable. Customer attrition is largely based on indifference.
SAZBEAN | TUESDAY, NOVEMBER 9, 2010
[Customer] How Much Does Each New Customer Cost?
How much does each new customer cost your business? lot of companies are spending more on a acquiring a new customer than that customer is giving them in return. Customer Lifetime Value (CLV). Remember Customer Lifetime Value (CLV) from yesterday ? Cost per Acquisition (CPA). Cost per Action (CPA). What to Improve.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 3, 2013
[Customer] SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem
More information about the Find New Customers SCORE Demand Generation strategy can be found by clicking the highlighted words. Find New Customers has designed this process based on years of experience working with B2B demand generation clients. About Find New Customers. Our SCORE Methodology fixes this once and for all.”
BIZNOLOGY | MONDAY, JUNE 4, 2012
[Customer] What Are Your Customers Saying About You?
After all, wouldn’t it be great to find out what customers hate about the industry? If you’re interested, take a peek at my slides from the RKG Summit, What are your customers saying about you? Photo credit: Wikipedia. But I have been reflecting lately on how much has changed. don’t think that is true anymore.
B2B MARKETING TRACTION | FRIDAY, JULY 19, 2013
[Customer] B2B Marketers: Do Customers Have a Tattoo of Your Brand?
Customers line up for new product releases and even tattoo the brand’s logo on their body. We need to engage our customers, not only in the buying cycle but through the entire customer experience as well. If any of you have customers that have tattooed your brand on their bodies, I’d love to know!
BIZNOLOGY | MONDAY, JANUARY 23, 2012
[Customer] Lights, camera, action: Video helps you stay in touch with customers
One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. His arrangement with Glenn includes access to fresh “Minute” videos twice a month, plus a custom landing page with a personal introduction from each rep. Image via Wikipedia. How about you?
FEARLESS COMPETITOR | THURSDAY, MAY 30, 2013
[Customer] CMOs must walk in customers’ shoes – but data alone is not the answer when buyer personas are needed
'Do you really know your customers? Click here to learn about the Buyer Persona Service from Find New Customers. “CMOs must walk in customers’ shoes. As Sandra Zoratti ( @sandraz ) from Ricoh pointed out: “ The best way to give an idea a sense of urgency is to invoke the voice of the customer. ”. Where do you turn?
BIZNOLOGY | MONDAY, DECEMBER 9, 2013
[Customer] Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?
So when it comes to taking care of loyal ,profitable customers, why do so many companies pay lip service to the notion that the customer comes first? Is customer service your most powerful retention tool or your competitors’ most powerful acquisition tool? Let Car companies do it with lease customers all the time.
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 1, 2011
[Customer] Find New Customers: Social Marketing to the Business Customer
Can you market to business customers using social approaches today? Social Media expert Paul Gillin tackles this question in his new book, Social Marketing to the Business Customer. sales challenges Social Media Social Networks
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 27, 2014
[Customer] 10 Ways to Optimize Your Lead Conversion Rate
Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. The way you treat your leads tells them about how you’ll serve as customers (from generating interest, through nurturing and into your sales team). Use your manners. Serve them.
INBLURBS | WEDNESDAY, AUGUST 1, 2012
[Customer] Customers Demand Brands to Prove Themselves Trustworthy
Trust is a major factor when it comes to get new customers acquired. Reviews (customer generated content) are a way how brands can gain trust with future customers said 41% of the surveyed people. This brings us to the most effective way how to gain customer trust before you ask for the sale. This gains trust.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 26, 2013
[Customer] Is Customer Experience The Future of Marketing?
Time to turn our attention to the biggest challenge in marketing: focus on the customer and the customer experience. They are going to do this by delivering unequaled customer experience which is what the consumer seeks today. The post Is Customer Experience The Future of Marketing? Tell us about yourself? Photo Source.
SAVVY B2B MARKETING | TUESDAY, JULY 21, 2009
[Customer] Keeping Customers in Rotten Times
Need to know how to keep your customers in hard times?The If you're planning to be one of the winners, you'll have to concentrate your efforts to maintain (or grow) your marketshare and retain customers, even when cash is tight. Here are four things you MUST do to keep your customers on a tight marketing budget. Listen.
SAVVY B2B MARKETING | TUESDAY, JULY 21, 2009
[Customer] Keeping Customers in Rotten Times
Need to know how to keep your customers in hard times?The If you're planning to be one of the winners, you'll have to concentrate your efforts to maintain (or grow) your marketshare and retain customers, even when cash is tight. Here are four things you MUST do to keep your customers on a tight marketing budget. Listen.
WINDMILL NETWORKING | FRIDAY, JUNE 20, 2014
[Customer] Be One Step Ahead of the Social Customer Service Game
'Customers are everywhere, and social media is apparently their go-to source. While the buzz around delivering social customer service has been going on for years now, the debate on how exactly people should approach social media as a customer-care channel has evoked a lot of criticism. Social Media for Customer Support
PHOENIX RISING | THURSDAY, MARCH 4, 2010
[Customer] All I Ask.
Yesterday I wrote a post about my dilemma with a few vendors of late - wondering if I was expecting too much from my vendors as their customer. Your responses told me resoundingly that I was not expecting too much - that we all have some basic expectations when it comes to customer service. Tags: Follow Your Customer
CONVERSIONATION | MONDAY, DECEMBER 12, 2011
[Customer] Marketing Optimization: Focus on the Customer Top Tasks
During the first of his two keynotes at our Antwerp event, Gerry McGovern showed why and how businesses should focus on the top tasks of their website visitors and customers in general. Identify those customer top tasks, remove the distractions and clutter, make it simple, reduce the noise, and don’t fall for the cult [.].