LEADER NETWORKS | WEDNESDAY, FEBRUARY 16, 2011
[Customer] 71 Top Online Customer Communities: The Big List
Online customer communities are everywhere -- you just have to look for them -- sometimes in unlikely places. Because they are dedicated to serving customers, often they are not evangelized to the general public or consumer audiences. world, but are not, by definition, online customer communities. SaaS4Channel.nl
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 29, 2013
[Customer] Social media research, customer insight, and the power of the one
Long before the days of Sysomos, Radian6, or even Facebook, the only way to learn about trends and “sentiment” was to actually poll your customers or go out and talk to them. When I was a marketing director for a large company I led an activity called “Listen to the Customer.” We were stunned. Dig deep.
BIZNOLOGY | MONDAY, APRIL 18, 2016
[Customer] Are you using your website search as customer research?
Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Is your company using website search to read customers’ minds? The post Are you using your website search as customer research? Sounds pretty cool, huh?
VIEWPOINT | WEDNESDAY, APRIL 24, 2013
[Customer] PowerViews with Jim Dickie: Customer-centric is Key
Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. Companies need to be more customer- and solution-centric. My guest today is Jim Dickie. Not Enough Leads. Stay Tuned
FEARLESS COMPETITOR | TUESDAY, MARCH 1, 2011
[Customer] Find New Customers: B2B Marketing Simplified
Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor. Find New Customers is one of few lead generation companies in New York. How do we know who is the right person? When is the right time? contact-form].
B2B MARKETING UNPLUGGED | MONDAY, MARCH 16, 2015
[Customer] Three Reasons Customer Experience Management Fails – Part II
Last week we looked at Customer Experience management (CEM) and the three reasons I think we’re doing it wrong. Reason #1 was forgetting that at the beginning, middle and end of all customer experiences is emotion. Plus 81 percent recognize that there is correlation between customer experience and loyalty. Well that’s hopeful.
CONVERSIONATION | SUNDAY, MAY 29, 2011
[Customer] Customer-Centric Social Media: What is Your Unique Social Proposition?
Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USPThere is no shortage of acronyms in the marketing jargon. This way, e.g. ROI became Return On Involvement and even Return On Ignorance, just to name one acronym.
BIZIBLE | MONDAY, FEBRUARY 15, 2016
[Customer] How to Use B2B Referral Marketing to Gain New Customers
The key to success for your business is attracting new customers, while maintaining your existing B2B clients. If you want to manage a smart business, you must be able to grow your customer base. Leveraging your current customers will showcase the relationship you have with them and represent your business in a positive light.
VIEWPOINT | TUESDAY, MAY 14, 2013
[Customer] PowerViews with Michael Brenner: The Battle for Customer Attention
At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. The Battle for Customer Attention. Click to start video at this point — Michael sees one of the biggest challenges companies are currently facing is the “battle for customer attention.” Stay Tuned
B2B MARKETING INSIDER | THURSDAY, JANUARY 9, 2014
[Customer] Is Context The Future Of Customer Experience?
We recently launched an e-book on slideshare covering The Future of Customer Experience. Here, I often talk about the need for customer-centricity in marketing and the cultural challenges inside businesses to put customers first. How do you balance the need for a better customer experience with the return on that investment?
B2B MARKETING INSIDER | MONDAY, APRIL 25, 2016
[Customer] The B2B Customer Content Operations Manifesto
The custom content business is a difficult business. The post The B2B Customer Content Operations Manifesto appeared first on Marketing Insider Group. It’s a difficult business due to the economics of the underlying content operations model, as well as poor inputs from inefficient clients. Content Marketing
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 23, 2016
[Customer] New research explodes the status quo of customer service
In this latest edition you’ll hear about two new apps to help you create content, a list of the worst apps in the world (including the Death Simulator), and some radical new insights into customer service best practices. Radical insights into customer service. The vast implications of customer expectations for response speed.
B2B MARKETING UNPLUGGED | TUESDAY, NOVEMBER 24, 2015
[Customer] Your Customers Are Way More Efficient Than You Are
In fact, I think there is an excellent business to be built around outsourcing conversations with terrible customer service organizations. All of which leads me to the idea of efficiency, and the widening gap between how companies view it and how customers view it. But customers are viewing efficiency in a much different light.
AVITAGE | THURSDAY, FEBRUARY 28, 2013
[Customer] Continuously Acquire Customer Stories, Insights, and Ideas
If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients. Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories. Trying to find stories when you need them is not easy.
CONVERSIONATION | WEDNESDAY, MARCH 7, 2012
[Customer] Customer-Centric Marketing: Optimize and Integrate
Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-touchpoint marketing, integration and customer-centric marketing. SEO experts say search should be seen in an integrated and customer-centric context. Have you noticed? Email pros are defending how [.].
WINDMILL NETWORKING | WEDNESDAY, FEBRUARY 12, 2014
[Customer] 5 Common Misunderstandings About Social Customer Service
Social customer service may not be at the top of the priority list for your business. But, can even the smallest companies really risk ignoring their customers? Providing social customer service is no longer an option, it’s a necessity. Most definitely not! Social Media and Workplace Romances.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, NOVEMBER 17, 2015
[Customer] Selling to the Challenger Customer
Several weeks ago, at the CEB Sales and Marketing Summit , I interviewed the authors of The Challenger Customer about what it takes to win big deals today -- especially when they involve multiple decision makers. hope you enjoy the conversation below. Buyer Insights
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 13, 2013
[Customer] 3 Reasons Online Customers Never Return
But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. There are many reasons customers will only buy from a site once. Posted in Personalization. Neglecting mobile and tablet.
VERTICAL RESPONSE | THURSDAY, MARCH 12, 2015
[Customer] 5 Ways to Create Added Value for Customers
Added value is an important tactic that can be used by small businesses to acquire and retain customers , increase brand awareness, and differentiate one’s place in the marketplace. Always consider your customers’ perspective. Consistently work to improve customer satisfaction. Don’t know where to start?
AVITAGE | MONDAY, AUGUST 3, 2015
[Customer] Create Customer Content in Multiple Languages
The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. The post Create Customer Content in Multiple Languages appeared first on Avitage. Content in multiple languages isn’t new. But that’s exactly the point.
MARKETING ACTION | WEDNESDAY, JUNE 12, 2013
[Customer] Customer Experience Rules: 15 Stats
Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. Colin Shaw is founder & CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience. license.
WINDMILL NETWORKING | MONDAY, FEBRUARY 23, 2015
[Customer] The Customer Experience Trap
I really do believe there are six essential customer experience questions that must be answered, after all I wrote a post about it. Augie is more than qualified to express an opinion after all he is […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. In the.
WINDMILL NETWORKING | THURSDAY, AUGUST 14, 2014
[Customer] 5 Key Principles of Social Customer Service
Customers are sick and tired of poor customer service. However, the basics of social customer service and CRM aren’t. If you haven’t got traditional customer service right in the first place, providing … Continue Reading. 5 Key Principles of Social Customer Service by Sofie De Beule - Maximize Social Business.
CMO ESSENTIALS | WEDNESDAY, FEBRUARY 17, 2016
[Customer] Customer Experience and the Importance of Online Trust
In his current role, he is responsible for all issues pertaining to digital compliance and strives to maintain the highest possible level of industry stewardship, as concerns customers and corporate objectives. The post Customer Experience and the Importance of Online Trust appeared first on CMO Essentials. But we have to be better.
ACSELLERANT | MONDAY, OCTOBER 7, 2013
[Customer] Capturing the Voice of Your Customer for B2B Video
The Voice of My Customer has spoken. We can help, AND we can ensure that the resulting stories really resonate because they’re developed using the Voice of Your Customer. Big corporations have marketing people on staff who do nothing but discover and document the Voices of Their Customers. Because CUSTOMERS SELL! They
INDUSTRIAL MARKETING TODAY | FRIDAY, JULY 12, 2013
[Customer] Industrial Content Marketing’s Impact on Customer Experience
Customer experience — the Holy Grail of customer loyalty and repeat business. Customer experience is [.]. Content Marketing Inbound Marketing Social Media Marketing Customer experience Industrial Marketing Every company wants it, many talk about it but only a few get it right. This is only a content summary.
FEARLESS COMPETITOR | FRIDAY, MARCH 9, 2012
[Customer] Laugh and Learn with Find New Customers – Episode 62 – Collaboration
In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation and global marketing company Find New Customers ( [link] ) shares a marketing lesson using wit and humor. Marketing Find New Customers Laugh and Learn marketing-campaigns
VISIONEDGE | MONDAY, FEBRUARY 3, 2014
[Customer] Using Customer Lifetime Value to to Improve Marketing Investment Decisions
The profits generated during the retention phase of a customer relationship are often referred to as customer lifetime value or customer retention equity. Intuitively, we know that Customer Lifetime Value (CLV) is an important metric for every company. How do you calculate CLV? 1/1.61). In this case that is 2.56 years.
SALES INTELLIGENCE VIEW | WEDNESDAY, JULY 22, 2015
[Customer] Support Team Hits Perfect 100% Customer Satisfaction in Q2
Customer Success insideview customer reviews insideview customer sat insideview customer satisfaction insideview customer success insideview customers insideview focus on customer insideview product support insideview support insideview user reviews insideview user satisfaction insideview user success insideview user support insideview users
FEARLESS COMPETITOR | MONDAY, FEBRUARY 13, 2012
[Customer] Happy 3rd Birthday Find New Customers!
Three years ago today, the B2B demand generation and global marketing company, Find New Customers was born. Happy Birthday, Find New Customers. Interviews & Guest Appearances fearless competitor Find New Customers Mad Marketing TV management-best-practicesThat’s the date on our official letter from the IRS.).
ACT-ON | TUESDAY, DECEMBER 22, 2015
[Customer] Tips to Improve Customer Loyalty: Necessity is the Mother of Retention
My to-do list is clear, and all I have left to do is write a blog post about customer retention. Do they know I’m writing a blog post on customer loyalty? One thing is obvious, the Starbucks marketing team knows a thing or two about customer retention. Instead, use your marketing automation software to improve customer loyalty.
LEADER NETWORKS | THURSDAY, JANUARY 20, 2011
[Customer] Do Customers Expect Companies To Have Online Customer Service?
I have been wondering lately if we have we reached the point where companies are expected to have an online customer service presence. If I, as a customer, post a message in a discussion forum about a company or a product, should I expect that company to answer me or weigh in on the discussion? What is your social customer strategy?
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 4, 2016
[Customer] What Baseball and Customer Marketing Programs Have in Common
Let’s breakdown the key elements of the Mets game plan and apply them to customer marketing programs: 1. This way, the communications can achieve business goals by rendering properly regardless of the device or platform while ensuring that customers receive the best experience possible. 3. Develop Prospects. Stay Agile.
CMO ESSENTIALS | THURSDAY, APRIL 16, 2015
[Customer] Making MarTech Investments? Bet on the Customer
Every month they must place bets on technologies and tools that empower their team to make smarter decisions, to know more about their customer via analytics and insights, and to eliminate manual tasks and re-engineer using software. Bet on the Customer appeared first on CMO Essentials. According to Scott Brinker (a.k.a.
BIZNOLOGY | THURSDAY, FEBRUARY 25, 2016
[Customer] Why you need testimonials to persuade your customers
The post Why you need testimonials to persuade your customers appeared first on Biznology. Public Relations Reputation Management customer testimonials marketing campaign rfp process vendorsEveryone knows they need testimonials, but I recently saw a graphic example of how true this is. One of them really stood out. Including you.
FEARLESS COMPETITOR | MONDAY, MAY 2, 2011
[Customer] Top 10 Reasons NOT to talk to Find New Customers
B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Prospective customers are beating down your doors to buy. 9. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. Thank you, David Letterman!).
CRIMSON MARKETING | THURSDAY, AUGUST 6, 2015
[Customer] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell discusses using Big Data in crafting a relevant customer experience and destroying churn rate in this episode of Moneyball for Marketing. Get it wrong and you can do huge damage to your brand.
FEARLESS COMPETITOR | MONDAY, MARCH 7, 2011
[Customer] Overview of Find New Customers
Forgive us, but we simply wish to share a brief company overview of the B2B Lead Generation company Find New Customers. Please visit Find New Customers for more - and to download our great free content. Find New Customers is one of few lead generation companies in New York. Sales lead generation is critical today.
B2B MARKETING INSIDER | MONDAY, MARCH 21, 2016
[Customer] 10 Customer Experiences You Need To Deliver Today
The customer experience is your next competitive battleground. You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! The post 10 Customer Experiences You Need To Deliver Today appeared first on Marketing Insider Group.
INBLURBS | FRIDAY, APRIL 12, 2013
[Customer] 5 Jobs for Tomorrow’s Customer Service Team
The post received so much feedback, we decided to revisit the idea this year through the customer service lens. The biggest change affecting these roles they see involves the shift in how customers contact a company. All the effort creating it is meaningless if the customer can’t find it–fast. Social Service Success Coordinator.
SALESFUSION | MONDAY, OCTOBER 20, 2014
[Customer] Customers Are a Critical Piece of the Sales Funnel
The post Customers Are a Critical Piece of the Sales Funnel appeared first on Salesfusion. Customer Interaction
FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 14, 2010
[Customer] Are Personas the New Customer Segments?
There isn’t a single user or customer or prospect, there are many different segments, which you can easily forget if you focus on just one. We try to get as close to a 360-degree view of these customer and prospect groups as possible, and we dig and dig across an organization to find the data to support these robust portraits.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 27, 2016
[Customer] How Content Marketing Can Help Ensure Customer Retention
strong sales team doesn't do any good if your business can't retain its customers. The post How Content Marketing Can Help Ensure Customer Retention appeared first on Marketing Insider Group. Having a balanced business model is the end all be all for every company. Content Marketing
SALES INTELLIGENCE VIEW | TUESDAY, FEBRUARY 24, 2015
[Customer] Our Support Team Achieves Amazing 98.6% Customer Satisfaction
After every customer support case, the InsideView Custo […]. Customer Appreciation Customer Service Customer Success InsideView Culture crm customer satisfaction crm customer support happy customers insideview insideview customer satisfaction
CONNECTING ELEMENT | TUESDAY, JUNE 23, 2015
[Customer] Seven ways to turn email into a customer services opportunity
It may seem obvious that brands should be available to customers via email, yet many businesses neglect this channel. The post Seven ways to turn email into a customer services opportunity appeared first on Connecting Element. Blog Customer service email email customer service email marketing strategy online customer service
ANNUITAS | THURSDAY, JULY 17, 2014
[Customer] Why Companies Don’t Market to Their Customers
I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. The plain truth is that most organizations have no clear picture of their customer. Lack of Data Governance. Lack of Analytics.
KOMARKETING ASSOCIATES | THURSDAY, MARCH 6, 2014
[Customer] Who Is Your B2B Customer & How Do They Find You?
of the potential customer as well as what could be influencing them. Truly Knowing the Customer Leads to Better B2B Content. Sales associates and customer service personnel are in constant contact with target audiences and can provide valuable insight into the types of questions prospects are asking. Picking Image Credit. Video.
SAVVY B2B MARKETING | MONDAY, JUNE 6, 2011
[Customer] Sales Enablement 101: Treat Salespeople Like Customers
Salespeople don't like to look stupid, and they don't have time to waste. I've always fundamentally believed that your salesperson is your first and most important customer. As such, when I think about enabling sales, I think about employing many of the same strategies used to engage customers. Nurturing Sales. And more.
STORIES THAT SELL | TUESDAY, FEBRUARY 9, 2016
[Customer] The Small Marketer’s First Steps to a Customer Advocacy Effort
A few years ago, I delightfully observed as a client started a customer advocacy program. It’s an effort to go beyond one-off case studies and reference calls to engage with customers who are willing to serve as advocates for your products and services in a variety of ways. What’s that, you might ask? Impressive.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 20, 2016
[Customer] Predictive Customer Service is the Future of Shock and Awe
Customer service is the new marketing, and being good at it requires knowing how to hug your haters. Right now, hugging your haters makes customers who complain feel heard and cared about. You know where and when customer satisfaction is likely to dip. Nowhere is it written that the customer has to make the first move.
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 18, 2014
[Customer] The Modern Customer Interaction
CRM Intelligence Customer Success Relationship Management Sales 2.0 B2B b2b sales customer 2.0 customer strategy customer success Enterprise 2.0 Note: Today’s guest post is the first in a three-part s […]. socialprise
I-SCOOP | SUNDAY, OCTOBER 18, 2015
[Customer] Contact center priorities: the dawn of a new age in customer engagement
Paul Scott is Senior Director, Customer Experience Consulting, at Dimension Data. Contact center Customer engagement Customer experience Customer loyalty Customer service Interviews customer analytics Customer Contact Expo Dimension Data Global Contact Centre Benchmarking Ian Jacbos Kate Legget Paul Scott self-service
B2B LEAD GENERATION BLOG | MONDAY, JULY 1, 2013
[Customer] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
For instance, an organizational focus on social customer care and the popularity of content around ROI can become a webcast on “Getting to Big ROI with Social Customer Care.”. Lead Generation B2B content marketing customer relationship management lead capturing tactics lead generation marketing strategy webinars Step #1.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 29, 2016
[Customer] Hive9 Marketing Performance Management Includes Customer Journey Optimization
Sending messages distinguishes journey orchestration engines from “pure” Customer Data Platforms, which assemble data but don’t make decisions about customer treatments. Some not-so-pure CDPs do combine the data assembly and decisioning, but they don’t use a system-assembled customer journey as the framework for message selection.
FEARLESS COMPETITOR | TUESDAY, DECEMBER 23, 2014
[Customer] Happy Holidays from your friends at Find New Customers
All of us at Find New Customers wishes you and your family a happy and joyous holiday season and a wonderful and healthy new year. Other than a year-end post to summarize the great accomplishments at Find New Customers , we will start work again in early January. Filed under: Accident , Christmas , Find New Customers , Hospital.
SAZBEAN | MONDAY, JUNE 6, 2011
[Customer] Treat Your Customers Unequally
Because at the end of the day some customers are more valuable to your company than others. Both segment customers all the time in order to know how to be the most effective in their jobs. Acquiring new customers is much more costly (in both time and money) than retaining current customers. Customer Lifetime Value.
MARKETING GENIUS BLOG | THURSDAY, APRIL 21, 2011
[Customer] Time for “Customer Scoring”
In the “not so distant past (as in “still happening ) the customer hand-off from Marketing–>Sales–>Customer Support was too often a dropped baton, and an unhappy customer. Call it “customer scoring. What about the hand-off from Sales to Support? bad NetPromoter scores!)
B2B MARKETING INSIDER | TUESDAY, JULY 17, 2012
[Customer] 3 Steps To A Customer-Driven Marketing Plan
If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. often use one of my favorite inspirational quotes on marketing from Peter Drucker: “the aim of marketing is to know the customer so well that the product or service fits him and sells itself.”.
FEARLESS COMPETITOR | THURSDAY, MARCH 7, 2013
[Customer] The Definitive Guide to BtoB Demand Generation – How to Find New Customers
Check out the Definitive Guide to BtoB Demand Generation : How to Find New Customers. ” Those definitive guides from Marketo are terrific content, but Find New Customers has our own “definitive guide.” ” Our’s is The Definitive Guide to BtoB Demand Generation : How to Find New Customers.
CLOUD POTENTIAL | WEDNESDAY, NOVEMBER 14, 2012
[Customer] How Customers Choose a Product or Service: Debunking Common Marketing Myths - Part 2 of 4
Interviewing thousands of customers about their buying process has convinced me that while the buyer is attempting to buy something he wants, he is also determined to see through any deception or manipulation. ” Here is Part 2 of a 4-part series, in which we examine how customers choose a product or service. read more.
B2B LEAD BLOG | FRIDAY, MARCH 18, 2016
[Customer] Use Marketing Automation to Improve Customer Retention
Roughly 70 percent of businesses report that it’s easier and cheaper to retain customers than it is to find new customers. Customer satisfaction improves brand loyalty, so the easiest way to influence customer retention is by providing excellent customer service. Marketing Automation marketing automation
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 26, 2012
[Customer] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Step out of your comfort zone and try new efforts for specific customer segments. And that it’s not Facebook’s fault their customers aren’t more engaged. Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. We know, after all, that Facebook users are a highly active and engaged audience.
CRIMSON MARKETING | TUESDAY, OCTOBER 13, 2015
[Customer] How to Optimize the Customer Experience With Behavioral Data (with Scott Sanborn, Lending Club COO & CMO)
He explains how website function, marketing channels, credit score and operations process factor in to multiple funnels, and discusses how his core team conducts multiple ongoing tests in order to decrease customer acquisition cost and increase satisfaction. Marketing Technology Podcasts big data customer experience data marketing
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 1, 2015
[Customer] How To Increase Customer Loyalty And Revenue
Customer loyalty is a top priority for many brands. Acquiring new customers is costly, requiring an additional expenditure of marketing costs. Loyal customers come back week after week, purchasing products and keeping a company in business. This allows customers to see the progress they were making as they went.
WINDMILL NETWORKING | THURSDAY, DECEMBER 31, 2015
[Customer] 50 Thought Provoking Customer Experience Stats in 10 Categories
Marketing or purchasing funnels have been replaced by more descriptive and relevant customer journeys. Managing customer relationships across […]. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Customer Experience MarketingAuthor information. Joe Ruiz. Joseph Ruiz.
B2B MARKETING INSIDER | TUESDAY, APRIL 12, 2016
[Customer] Customer Service 101: 3 Things You Can Do Today To Win Over Your Customers
Everyone wants to deliver exceptional customer service. However, wanting to do so and actually achieving it are two entirely different things, especially if you consider recent statistics on the state of customer service. Content Marketing
FEARLESS COMPETITOR | WEDNESDAY, APRIL 3, 2013
[Customer] SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem
More information about the Find New Customers SCORE Demand Generation strategy can be found by clicking the highlighted words. Find New Customers has designed this process based on years of experience working with B2B demand generation clients. About Find New Customers. Our SCORE Methodology fixes this once and for all.”
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 13, 2015
[Customer] What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy
Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy. Be real with your marketing and customer interactions. Above all, focus on giving your customers the power to lead. catsofmonopoly).
MODERN B2B MARKETING | WEDNESDAY, AUGUST 5, 2015
[Customer] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
And just around the corner is social media, which provides an uncensored soapbox where customers can voice their dissatisfaction to legions of friends and followers. There are so many new ways to serve customers. Customer needs are the guide to your decision-making. Customer satisfaction is more important today than ever before.
CMO ESSENTIALS | MONDAY, OCTOBER 20, 2014
[Customer] Why Customer Experience is Critical to Company Success
Happy customers define company success. After all, your customers are your company’s biggest assets. On the other end of the spectrum, Aberdeen found that poor customer experience impedes revenue growth and marketing effectiveness. Take the time to understand your customer s and their individual needs. Listen and listen.
I-SCOOP | WEDNESDAY, MAY 6, 2015
[Customer] Customer experience metrics and measurement – beyond CSAT and NPS
On top of being incredibly important, the customer experience is also one of the hottest topics in 2015. Customers, what they expect from businesses and how their behavior has changed are major driver of digital marketing transformation and even take center stage in many digital transformation projects overall.
INFLUITIVE B2B | THURSDAY, NOVEMBER 5, 2015
[Customer] 7 Referral Program Best Practices For Wooing Customers
From high-growth startups, to multi-national enterprises, every B2B company wants more customer referrals. Referred customers are 30% more likely to convert than leads generated through other channels , and have a 16% higher life-time value. Well, the good news is your happiest customers want to give you referrals! Download now.
B2B MARKETING INSIDER | FRIDAY, JUNE 5, 2015
[Customer] The Battle for Customer Attention Starts With Company Culture
But, in reality, marketing is actually a conversation that you the entrepreneur start by meeting your customers’ needs. It’s this forgetfulness that makes marketing look less like it’s about serving customers and more like it’s about (only) sales and advertising. And that’s not good. Content Marketing
CINTELL | TUESDAY, APRIL 21, 2015
[Customer] What’s the Difference Between Buyer, Customer, and User Personas?
In the world of business-to-business marketing in 2015, personas have become synonymous with strategies used to help companies focus its efforts on targeted groups of customers. Customer personas have solved their initial problem by choosing your solution. At its very basic level, a “persona” is a character. Do you know the difference?
AVITAGE | WEDNESDAY, MARCH 26, 2014
[Customer] Customer Facing Content as a Conversation
Start with the Conversation Thinking about customer facing content as a conversation is a helpful starting point. It will help you determine what content to build (topics and […] The post Customer Facing Content as a Conversation appeared first on Avitage. think some deeper distinctions about content can help here.
CMO ESSENTIALS | FRIDAY, MAY 15, 2015
[Customer] 4 Marketing Roadblocks to Customer Obsession
There isn’t a single element of the marketing mix that doesn’t contribute to the overall strategy and the results produced, and marketers must know a lot about all of these strategies in order to be effective and understand how their customers think, educate themselves and buy. Customer Experience TrendingAnd let’s be honest.
I-SCOOP | SUNDAY, FEBRUARY 1, 2015
[Customer] Customer experience management – putting the customer first
Customer experience management. Three words standing for a whole discipline aiming at creating customer value through experiences which in turn leads to business value. The customer experience belongs to the […
I-SCOOP | TUESDAY, SEPTEMBER 15, 2015
[Customer] Customer-self service: the assisted and contextual reality
Providing good customer self-service possibilities is a must. We have all the possibilities to enable it, customers want it and with smart technologies we dispose of the potential to make it more creative, relevant and a differentiating experience. Several brands have […].
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 29, 2015
[Customer] The 10 Challenges Facing a CMO Faces When Trying to Lead the Customer Experience
Today's CMO faces a multitude of challenges and at or near the top of the list is overseeing the customer experience, assuming you believe the CMO should oversee it in first place. Last week in fact we posed the question Should the CMO Oversee the Whole Customer Experience? Ownership of the customer experience. CMO Corner
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 27, 2014
[Customer] Happy Thanksgiving from Find New Customers!
All of us at Find New Customers hope you have a wonderful holiday with your family and friends. I miss my kids and ex-wife too, and I love them all very much and I wish them a happy Thanksgiving too. Filed under: Find New Customers , Florida , Likeable Local , Thanksgiving. Find New Customers Florida Likeable Local Thanksgiving
FEARLESS COMPETITOR | SATURDAY, OCTOBER 11, 2014
[Customer] Great work with Find New Customers client Mintigo yesterday
” Making clients happy is the key to growing a business like Find New Customers , That’s why Find New Customers is the nicest company in BtoB marketing today. To contact Find New Customers, just fill out the form below. Happy clients are the key to a growing business. Thanks, Sophia. Next, Sophia shared a challenge.
B2B MARKETING UNPLUGGED | MONDAY, APRIL 27, 2015
[Customer] Stop Letting Your Customers Talk to Strangers
Are you a self-starter with an eye for detail, a passion for great customer service and unresolved hostility issues? In our final look at the miserable set of misaligned processes and emotionally empty engagements that pass for customer experience management, it’s time we define a customer communications function once and for all.
I-SCOOP | THURSDAY, JULY 16, 2015
[Customer] The harsh truth about customer focus in the board – time to get real
For many (really many) years now we’ve been talking about the disconnect with the customer. And the need to reconnect with the customer/consumer as the effects of a perfect storm – that’s been in the make for decades – started being felt.
LEADER NETWORKS | WEDNESDAY, OCTOBER 19, 2011
[Customer] Putting Customer Events On Steroids, Why You Need An Online Customer Community
If your company has an annual conference or customer summit, gather customers for insights, you have already exerted the power to convene. And, through your successful events, your customers relish meeting with each other and with your organization's thought leaders. B2B customer communitiesIt does have to be this way.
FEARLESS COMPETITOR | FRIDAY, APRIL 26, 2013
[Customer] How to Find New Customers – The Definitive Guide to BtoB Demand Generation
Marketo has a series of “definitive guides to…” So does Find New Customers – on BtoB Demand Generation. A few months ago, I attended a meeting with Marketo at my former employer in Atlanta. Find New Customers also has a Definitive Guide to BtoB Demand Generation , in our white paper called How to Find New Customers.
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 7, 2013
[Customer] Customer And Content Are King In The Future of Marketing
Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers. Is the customer and your content King? If you think that title is blatantly obvious, just look around! Let me answer that question this way.
B2B LEAD BLOG | FRIDAY, AUGUST 21, 2015
[Customer] What Can Customer Segmentation Do for Your Big Data Marketing?
Customer segmentation is the act of dividing your customer base into segments based on the shared qualities of groups of your customers. Database Marketing Big Data Marketing data segmentation
CONVERSIONATION | SUNDAY, JULY 3, 2011
[Customer] Prospecting the Social Customer: Same Needs, Different Scale
Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. The term consists of three parts: Customer, relationship and management. Relationship marketing is the building and maintaining of good relationships with customers. prospect is a potential customer.
INFLUITIVE B2B | WEDNESDAY, NOVEMBER 11, 2015
[Customer] 3 Powerful Hidden Benefits of Customer Reviews
In a webinar with Uberflip , Vinay Bhagat , Founder & CEO of TrustRadius , shared how your brand can upgrade its sales and marketing by folding customer reviews into your campaigns and processes. . So it used an advocate marketing program to motivate its satisfied customers to take action. Within Here’s a tip: don’t.
VERTICAL RESPONSE | THURSDAY, AUGUST 7, 2014
[Customer] 5 Tips to Get Social with Your Customer Service
This also means having an active social presence that can help satisfy customer service needs with real-time responses. If you’re not using social media to assist your customer service needs, or if you’re looking to make improvements, here are 5 tips to get your social customer service off the ground. 1. Play nice.
SAVVY B2B MARKETING | THURSDAY, APRIL 5, 2012
[Customer] Be human. Your customers will thank you.
Whether you’re selling coaching or core processors, pet sitting or software, connecting with your customers on a human level is critical to capturing their interest, building strong relationships, and nurturing brand loyalty. Don’t make your product the star of the show, shine the spotlight on your customer. Embrace it.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 2, 2015
[Customer] How a tweet from Shutterstock’s CEO changed the way I think about customer service
But when these superb customer service moments happen to you, they do have an impact. Conclusion: When a CEO of one of the biggest stock image sites has the time to tweet-reply and tell an overseas department to personally call me, then I should have all the time in the world to treat my customers the same way. Blasphemy. Not anymore.
B2B MARKETING INSIDER | FRIDAY, NOVEMBER 13, 2015
[Customer] The Lost Art Of Marketing? 25 Ways To Retain Your Customers
What does it take to retain your customers month after month? 25 Ways To Retain Your Customers appeared first on Marketing Insider Group. Is it as simple as offering a cutting-edge, market-leading product? Some people still seem to believe that “if you build it, they will come” (or, in this case, stay). But that’s not enough.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 4, 2016
[Customer] How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]
A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS?
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 17, 2012
[Customer] Our Home Page Work-Over at Find New Customers
I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. But I cannot wait for the professional to finish, so I did what I could and took pruning shears to Find New Customers. Grab our awesome free white paper, How to Find New Customers! What do you think? After (28 Words).
B2B MARKETING INSIDER | TUESDAY, MARCH 15, 2016
[Customer] 10 Steps To Target And Connect With Potential Customers Effectively
Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who you think your target customers are, then spend an enormous amount of time gathering and analyzing data about their consumer habits. It’s either time-consuming or expensive, and often it’s both. Marketing Strategy
TOMORROW PEOPLE | THURSDAY, OCTOBER 29, 2015
[Customer] How Website Performance Insights Can Reveal What Your Customers Want
Standard website metrics can give you a powerful understanding of what your customers really want.
B2B LEAD BLOG | WEDNESDAY, FEBRUARY 25, 2015
[Customer] Gaining a 360 Degree Customer View
Today’s marketing manager should have a single, trusted, comprehensive view of customers and potential customers to be able to target marketing most effectively. By understanding customers thoroughly, businesses can capitalize on sales opportunities. But […]. Database Marketing data driven decisions
HUBSPOT | FRIDAY, MAY 1, 2015
[Customer] What Is CRM (Customer Relationship Management) Software?
CRM stands for 'customer relationship management.' I know, I know -- that doesn't exactly clear things up. CRM, or customer relationship management, refers to software that lets companies track every interaction with current and future customers. Manually tracking five customer interactions is feasible. but 20?
SAVVY B2B MARKETING | THURSDAY, APRIL 14, 2011
[Customer] Savvy Speaks: Know Thy Customer
Marketing is all about knowing your customers – but how do you get this data? Because my whole career has been in B2B I can't stress knowing the customer enough! B2B customers very rarely "happen upon" your product. Current customers are the next best thing. Conduct 20-40 interviews with customers.