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  • SAVVY B2B MARKETING  |  MONDAY, JUNE 6, 2011
    [Customer] Sales Enablement 101: Treat Salespeople Like Customers
    Salespeople don't like to look stupid, and they don't have time to waste. I've always fundamentally believed that your salesperson is your first and most important customer. As such, when I think about enabling sales, I think about employing many of the same strategies used to engage customers. Nurturing Sales. And more.
  • CLOUD POTENTIAL  |  WEDNESDAY, NOVEMBER 14, 2012
    [Customer] How Customers Choose a Product or Service: Debunking Common Marketing Myths - Part 2 of 4
    Interviewing thousands of customers about their buying process has convinced me that while the buyer is attempting to buy something he wants, he is also determined to see through any deception or manipulation. ” Here is Part 2 of a 4-part series, in which we examine how customers choose a product or service. read more.
  • AVITAGE  |  MONDAY, AUGUST 3, 2015
    [Customer] Create Customer Content in Multiple Languages
    The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. The post Create Customer Content in Multiple Languages appeared first on Avitage. Content in multiple languages isn’t new. But that’s exactly the point.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 13, 2015
    [Customer] How to Optimize the Customer Experience With Behavioral Data (with Scott Sanborn, Lending Club COO & CMO)
    He explains how website function, marketing channels, credit score and operations process factor in to multiple funnels, and discusses how his core team conducts multiple ongoing tests in order to decrease customer acquisition cost and increase satisfaction. Marketing Technology Podcasts big data customer experience data marketing
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 7, 2016
    [Customer] 10 Ways To Turn Visitors Into Customers
    To make money, you’ve got to convert at least some of those visitors and turn them into customers. The post 10 Ways To Turn Visitors Into Customers appeared first on Marketing Insider Group. Watching the number of visitors to your site grow is pretty awesome – who wouldn’t want to see results like this?
  • SAZBEAN  |  MONDAY, JUNE 6, 2011
    [Customer] Treat Your Customers Unequally
    Because at the end of the day some customers are more valuable to your company than others. Both segment customers all the time in order to know how to be the most effective in their jobs. Acquiring new customers is much more costly (in both time and money) than retaining current customers. Customer Lifetime Value.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 15, 2012
    [Customer] How to Treat Your Customer Like Prospects
    by Amy Bills | Tweet this I love The Office episode “ Business School ,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. Other than “Don’t let Michael Scott speak to your MBA class,” the underlying message is that your customers are your best, well, customers.
  • I-SCOOP  |  TUESDAY, SEPTEMBER 15, 2015
    [Customer] Customer-self service: the assisted and contextual reality
    Providing good customer self-service possibilities is a must. We have all the possibilities to enable it, customers want it and with smart technologies we dispose of the potential to make it more creative, relevant and a differentiating experience. Several brands have […].
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 31, 2015
    [Customer] 50 Thought Provoking Customer Experience Stats in 10 Categories
    Marketing or purchasing funnels have been replaced by more descriptive and relevant customer journeys.  Managing customer relationships across […]. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Customer Experience MarketingAuthor information. Joe Ruiz. Joseph Ruiz.
  • B2B LEAD BLOG  |  FRIDAY, MARCH 18, 2016
    [Customer] Use Marketing Automation to Improve Customer Retention
    Roughly 70 percent of businesses report that it’s easier and cheaper to retain customers than it is to find new customers. Customer satisfaction improves brand loyalty, so the easiest way to influence customer retention is by providing excellent customer service. Marketing Automation marketing automation
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Customer] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
    Step out of your comfort zone and try new efforts for specific customer segments. And that it’s not Facebook’s fault their customers aren’t more engaged. Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. We know, after all, that Facebook users are a highly active and engaged audience.
  • CMO ESSENTIALS  |  MONDAY, OCTOBER 20, 2014
    [Customer] Why Customer Experience is Critical to Company Success
    Happy customers define company success. After all, your customers are your company’s biggest assets. On the other end of the spectrum, Aberdeen found that poor customer experience impedes revenue growth and marketing effectiveness. Take the time to understand your customer s and their individual needs. Listen and listen.
  • KAPOST  |  MONDAY, JUNE 13, 2016
    [Customer] Customer Success and Marketing: 3 Strategies to Improve Customer Retention
    However, companies that invest in and document customer success and marketing strategies are poised to win big. The cost to acquire a new customer remains 5x higher than retaining an existing one. Yet, B2B companies continue to invest in customer acquisition strategies instead of retention. Want more on customer marketing?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Customer] Customer-Obsessed Marketing Is Your Next Competitive Edge
    And they’re doing that by proving that “your customers are only one click away from your competitors” is more than just a clever phrase —it’s the difference between being a market leader and going out of business. by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 15, 2015
    [Customer] Why is Mobile at the Heart of the Customer Journey?
    It’s a way of life, and it’s at the heart of the customer journey. Think about how this translates to the customer journey. It’s used in the early stages of the customer journey. Give prospects and customers the information they want, when they want it. We check our emails while standing in line.
  • CINTELL  |  TUESDAY, APRIL 21, 2015
    [Customer] What’s the Difference Between Buyer, Customer, and User Personas?
    In the world of business-to-business marketing in 2015, personas have become synonymous with strategies used to help companies focus its efforts on targeted groups of customers. Customer personas have solved their initial problem by choosing your solution. At its very basic level, a “persona” is a character. Do you know the difference?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 22, 2015
    [Customer] Should the CMO Oversee the Whole Customer Experience?
    The opening of the Executive Summary from the aptly-titled research report Should the Chief Marketing Officer Oversee the Whole Customer Experience? Petouhoff, Vice President and Principal Analyst for Constellation Research , the report examines the need for businesses to have a senior executive lead the end-to-end customer experience.
  • CLOUD POTENTIAL  |  WEDNESDAY, AUGUST 22, 2012
    [Customer] Content Management Company CEO Calls 100 Customers. Learns What Customers Want. Gives It to Them. Revenue Goes Up.
    Customer CentricityFrank Dale is the CEO of. read more.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 11, 2013
    [Customer] How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
    Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Have it graded by the experts in buyer personas at Find New Customers , trained via the Buyer Persona Master Class by the Buyer Persona Institute. Let Find New Customers grade yours for free. But most are not properly done. What do you think?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 7, 2014
    [Customer] 5 Tips to Get Social with Your Customer Service
    This also means having an active social presence that can help satisfy customer service needs with real-time responses. If you’re not using social media to assist your customer service needs, or if you’re looking to make improvements, here are 5 tips to get your social customer service off the ground. 1. Play nice.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Customer] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
    According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell discusses using Big Data in crafting a relevant customer experience and destroying churn rate in this episode of Moneyball for Marketing. Get it wrong and you can do huge damage to your brand.
  • AVITAGE  |  WEDNESDAY, MARCH 26, 2014
    [Customer] Customer Facing Content as a Conversation
    Start with the Conversation Thinking about customer facing content as a conversation is a helpful starting point. It will help you determine what content to build (topics and […] The post Customer Facing Content as a Conversation appeared first on Avitage. think some deeper distinctions about content can help here.
  • I-SCOOP  |  SUNDAY, FEBRUARY 1, 2015
    [Customer] Customer experience management – putting the customer first
    Customer experience management. Three words standing for a whole discipline aiming at creating customer value through experiences which in turn leads to business value. The customer experience belongs to the […
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2016
    [Customer] Are Three Quarters of CMOs Wrong About Customer Experience?
    Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe. There is no denying the importance of delivering the optimal CX to every customer, every time. Knowledgeable staff ready to assist whenever and wherever the customer needs. 2. Far from it.
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 27, 2015
    [Customer] Stop Letting Your Customers Talk to Strangers
    Are you a self-starter with an eye for detail, a passion for great customer service and unresolved hostility issues? In our final look at the miserable set of misaligned processes and emotionally empty engagements that pass for customer experience management, it’s time we define a customer communications function once and for all.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 30, 2014
    [Customer] Find New Customers ends 2014, ready to crank up 2015
    As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. Visit our company website Find New Customers to set up your free 15 minute call with this award-winning marketing expert. Great 2014 Accomplishments by Find New Customers.
  • KAPOST  |  MONDAY, MAY 16, 2016
    [Customer] Great B2B Customer Experiences Require Customer-Centric Marketing
    Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience. It’s a finding from the 2016 B2B Customer Experience Benchmark Report from Kapost. It’s important to understand that customer experience is the sum of all of the interactions, not just based on one-off instances of engagement.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Customer] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be ultimate goal but I would argue back that the more engaged customers are the more happy they are and in turn the more revenue will be generated. Successfully mine all of today’s rich sources of data. ” 4.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Customer] The Secret To A Better Customer Experience
    Personalization brings up a whole host of issues like Big Data, Privacy concerns, real-time analytics,and more, but ultimately the goal must be to improve customer experience without being creepy. Despite this strong desire, only 17% of marketing leaders are going beyond basic transaction data to deliver personalized customer experiences.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 2, 2015
    [Customer] How a tweet from Shutterstock’s CEO changed the way I think about customer service
    But when these superb customer service moments happen to you, they do have an impact. Conclusion: When a CEO of one of the biggest stock image sites has the time to tweet-reply and tell an overseas department to personally call me, then I should have all the time in the world to treat my customers the same way. Blasphemy. Not anymore.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 18, 2016
    [Customer] Tear Down the Silos: 5 Steps to Improving Customer Acquisition
    Reaching and creating new customers can be difficult in today’s hyper-connected world. Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition goals. This disconnectedness, in turn, creates not only unpredictable results, but often a less-than-stellar customer experience.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Customer] Be human. Your customers will thank you.
    Whether you’re selling coaching or core processors, pet sitting or software, connecting with your customers on a human level is critical to capturing their interest, building strong relationships, and nurturing brand loyalty. Don’t make your product the star of the show, shine the spotlight on your customer. Embrace it.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]
    A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 12, 2012
    [Customer] Find New Customer Announces Demand Generation using the SCORE Methodology
    ” If that statement defines you and your goal, you want SCORE process from Find New Customers. ” says the President of Find New Customers , Jeff Ogden. It was devised from the work Find New Customers did with many clients in the past few years – where we learn what works best. What do you think?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 14, 2015
    [Customer] New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
    In fact, 85% of digital marketers say the biggest challenge to cross-channel marketing is customer data that’s spread across multiple channels. New mobile marketing innovations can help marketers and advertisers target their ideal customer and orchestrate a mobile experience that’s coordinated with other marketing channels.
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Gaining a 360 Degree Customer View
    Today’s marketing manager should have a single, trusted, comprehensive view of customers and potential customers to be able to target marketing most effectively. By understanding customers thoroughly, businesses can capitalize on sales opportunities. But […]. Database Marketing data driven decisions
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, NOVEMBER 14, 2013
    [Customer] Industrial Marketing in the Age of the Customer
    Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. Inbound Marketing Industrial Marketing Sales Strategies Age of the customer Conversions Digital marketing It has a nice ring to it and IMO, [.]. This is only a content summary.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Customer] What Is CRM (Customer Relationship Management) Software?
    CRM stands for 'customer relationship management.' I know, I know -- that doesn't exactly clear things up. CRM, or customer relationship management, refers to software that lets companies track every interaction with current and future customers. Manually tracking five customer interactions is feasible. but 20?
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 4, 2014
    [Customer] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
    There are good things about collecting customer data – catering to consumer preferences, ensuring relevant communications, anticipating needs in convenient ways. There are challenging things about collecting customer data – privacy concerns, data usage restrictions, maintenance and security demands. increase in customer satisfaction.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Customer] Savvy Speaks: Know Thy Customer
    Marketing is all about knowing your customers – but how do you get this data? Because my whole career has been in B2B I can't stress knowing the customer enough! B2B customers very rarely "happen upon" your product. Current customers are the next best thing. Conduct 20-40 interviews with customers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Customer] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. According to the  U.S.
  • VIDYARD  |  FRIDAY, JANUARY 29, 2016
    [Customer] 8 Ways to Use Video for Customer Success, Education, and Advocacy
    And more importantly (no offence), your customers. If you want to build a customer base that’s learning, growing, getting the most out of your product or service, and loving you while they do it, video is the way to go! Let’s take a look at eight ways to use video to support your customer relationships: 1. Customer Stories.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 25, 2016
    [Customer] The B2B Customer Content Operations Manifesto
    The custom content business is a difficult business. The post The B2B Customer Content Operations Manifesto appeared first on Marketing Insider Group. It’s a difficult business due to the economics of the underlying content operations model, as well as poor inputs from inefficient clients. Content Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Gainsight Gives Customer Success Managers a Database of Their Own
    I had a conversation last week with a vendor whose pitch was all about providing execution systems with a shared database that contains a unified view of customer information from all sources. The company is Gainsight (formerly JBara), whose Web site positions it as ”a complete customer success platform”.
  • CONVERSIONATION  |  SUNDAY, JULY 3, 2011
    [Customer] Prospecting the Social Customer: Same Needs, Different Scale
    Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. The term consists of three parts: Customer, relationship and management. Relationship marketing is the building and maintaining of good relationships with customers. prospect is a potential customer.
  • I-SCOOP  |  WEDNESDAY, MAY 6, 2015
    [Customer] Customer experience metrics and measurement – beyond CSAT and NPS
    On top of being incredibly important, the customer experience is also one of the hottest topics in 2015. Customers, what they expect from businesses and how their behavior has changed are major driver of digital marketing transformation and even take center stage in many digital transformation projects overall.
  • CMO ESSENTIALS  |  FRIDAY, MAY 15, 2015
    [Customer] 4 Marketing Roadblocks to Customer Obsession
    There isn’t a single element of the marketing mix that doesn’t contribute to the overall strategy and the results produced, and marketers must know a lot about all of these strategies in order to be effective and understand how their customers think, educate themselves and buy. Customer Experience TrendingAnd let’s be honest.
  • SYNECORE  |  THURSDAY, MARCH 26, 2015
    [Customer] Why Customers Crave Content Personalization
    Yet, the question still remains: Why do customers prefer a personalized experience? This is way incorporating a customer’s name into personalized email or placing it at the top of a webpage to greet them after they login is so effective. Today, this is no longer the case. The Perception of Choice. Reducing Information Overload.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 19, 2015
    [Customer] 4 Ways to Retain Customers and Keep Them Coming Back
    It’s a common fact that it costs more to acquire a new customer than retain an existing one. That’s why treating your customers right after they buy is just as important as it is before they buy. One of the easiest ways to grow your business is to keep your existing customers coming back. Get Customer Feedback.
  • BEYOND  |  FRIDAY, OCTOBER 18, 2013
    [Customer] A brave new world of customer engagement
    Why it is wise to learn about new and innovative marketing techniques being applied in industries outside of your own
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Customer] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
    And just around the corner is social media, which provides an uncensored soapbox where customers can voice their dissatisfaction to legions of friends and followers. There are so many new ways to serve customers. Customer needs are the guide to your decision-making. Customer satisfaction is more important today than ever before.
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [Customer] Case study in data-driven B2B customer acquisition marketing
    Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling. We look at past wins, and the attributes of those customers. In short, Five9 is creating an ideal customer profile, and going out in the market place to find similar accounts, a process known as lookalike modeling. Like this post?
  • I-SCOOP  |  SATURDAY, APRIL 18, 2015
    [Customer] Digital customer experience – connecting the dots
    Is there such a thing as “digital customer experience” and even a “social customer experience”? We can look at the overall customer experience in the context of digital touchpoints. Yet, at the same time, it’s important to remember that the customer [… Yes and no.
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 10, 2014
    [Customer] Why You Need to Be Hooked on Your Customers
    I just read the brand new book by Bob Thompson: Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies. But I have always understood that it costs 5-10 times as much to find and sell a new customer as it does to get add-on revenue from an existing customer. Customer Service Customer-Centric
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 21, 2012
    [Customer] Online Persuasion: Seeing Through the Eyes of Customers
    There was a picture of a pair of glasses lying on a bench with this caption:  Don’t you wish you could see through your customers’ glasses? Related posts: Online Persuasion: Seeing Through the Eyes of Your Customers. And that shift means a different mindset. Not too long ago I came across a great blog post.
  • CINTELL  |  MONDAY, NOVEMBER 9, 2015
    [Customer] Habits of Customer-Centric Marketers: Q&A with Erika Goldwater
    In a recent  study  we read, the role of marketing is changing to become the chief advocate for customers. Customer-centricity is a competitive advantage! We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. Here’s one of their stories: . Assume nothing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Customer] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
    by Eloqua | Tweet this Is your organization customer obsessed? While the history and sentiment of customer obsession has been around since the dawn of marketing, how we achieve customer obsession has changed. To manage multichannel relationships, it’s imperative to understand our customers, and what they are passionate about.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [Customer] Why Marketing Needs to Fix the Customer Experience
    We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. We are also able to have the right conversations with our customers when our CEM is working. This is why I think marketing ought to own CEM.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Customer] How Much Are Your Customers Worth? [Infographic]
    It''s the estimated revenue that a customer will generate during the entire span of their relationship with your company. It takes into account not only the initial purchase, but also how much a customer is likely to spend in the future as they purchase more products and services from you. Segment Your Customers. marketing dat
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 3, 2013
    [Customer] Why Highlighting Customer Feedback Can Be Profitable
    Don’t leave your customer feedback in the hands of Yelp users; actively seek it out and post it on your company’s website. It can increase revenue, improve customer satisfaction and help a business make profitable changes,” Bittan says. Customers don’t want to jump through hoops to leave comments, Bittan says.
  • CMO ESSENTIALS  |  FRIDAY, SEPTEMBER 25, 2015
    [Customer] Customer Journey Maps: The Great Unifier
    Marketing departments segment their resources by functional specialty (or “centers of excellence”), but they don’t unify resources around the thing that matters most: The customer journey. When was the last time that you created a customer experience ecosystem that transcended the digital ecosystem? Where are the gaps? Good luck!
  • B2B LEAD BLOG  |  MONDAY, MARCH 14, 2016
    [Customer] Managing Customers with a Database Management System
    Managing customers can be a complicated and tiresome business practice, but it’s essential to a business model, as it allows you to create a marketing strategy that conforms with the trends of buyers. Big data has proven to be an indispensable tool for staying on top of customer trends and allowing businesses to provide a […].
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Customer] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. Clients can adjust the breakpoints to create custom performance ranges. b2b lead scoring customer data platform marketing automation predictive lead scoring So what makes Fliptop different from its competitors?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Customer] 5 ways to use social media in sales even if your customer isn’t on Facebook
    When I talk to B2B sales teams, one of the biggest concerns I hear is: “but my customer isn’t on Twitter.” If you believe your customers aren’t on social media today, they’re coming.  I do believe there is a first-movers advantage in this space. My customer was smart enough to see an opportunity.
  • SALESFUSION  |  MONDAY, MARCH 21, 2016
    [Customer] 5 Ways to Improve Customer Retention with Marketing Automation Tools
    Did you know that it’s seven times more expensive to acquire a new customer than it is to retain an existing one? How about that a 10% increase in customer retention yields a 30% rise in the value of your company? Grow Your Business From Within By Improving Customer Retention. That said, you also don’t want to over-sell.
  • SALESFUSION  |  THURSDAY, MARCH 12, 2015
    [Customer] Customer Spotlight: TRC Consultants
    The post Customer Spotlight: TRC Consultants appeared first on Salesfusion. Marketing Automation B2B Marketing
  • I-SCOOP  |  FRIDAY, JANUARY 30, 2015
    [Customer] Customer journey mapping: understanding the customer
    In our introduction to customer journey mapping, we looked at the what and why, with several tips to use customer journey maps beyond the strict scope of customer experience management. Essentially, with customer journey maps we have an outside-in view and place ourselves in the shoes of our customers.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 1, 2013
    [Customer] Happy Birthday, sales lead generation company Find New Customers – belatedly
    Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV. That is nearly everyone.).
  • CLOUD POTENTIAL  |  THURSDAY, NOVEMBER 29, 2012
    [Customer] How Customers Want to Be Treated: Debunking Common Marketing Myths - Part 4 of 4
    And yet, it is the customer’s experience that causes customers to recommend a company or warn others to stay away. Buyer experiences Customer Centricity Customer Experience Customer Loyalty Customer research Customer's Buying Process How Customers Buyread more.
  • MARKETING ACTION  |  MONDAY, APRIL 6, 2015
    [Customer] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    This is part four in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert, and expand. . By this stage in the customer lifecycle, you’ve gathered up your prospects and nurtured them along the journey. Number of new customers.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 27, 2014
    [Customer] Evolving From #SoLoMo to Customer Experience Marketing
    To create a relevant and compelling customer experience that can turn into a competitive advantage. If … Continue Reading Evolving From #SoLoMo to Customer Experience Marketing by Joe Ruiz - Maximize Social Business. Moving forward, my blog posts will focus on the integration of social into the marketing mix.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 12, 2013
    [Customer] How a Strong Company Culture Will Boost Customer Service Levels
    Ever have a poor customer experience at Starbucks? The key is this: they make it about you, the customer, from the second you enter their front door. They truly make me believe that they love going to work and that satisfying their customers is their top priority. Exercise customer service internally.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 9, 2014
    [Customer] Is Context The Future Of Customer Experience?
    We recently launched an e-book on slideshare covering  The Future of Customer Experience. Here, I often talk about the need for customer-centricity in marketing and the cultural challenges inside businesses to put customers first. How do you balance the need for a better customer experience with the return on that investment?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Customer] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). Indeed, even $300 per month Ontraport is about to add custom objects (and does a good job of explaining the concept in a typically wry video ). Well, maybe a little.)
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Customer] Understand Your Target Market: 3 Steps to Creating Customer Personas
    Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. You may have a grasp on your customers, but how well do actually know them? How do you create customer personas? Step #1: Interview and/or survey your customers. Location.
  • TONY ZAMBITO  |  SUNDAY, AUGUST 14, 2016
    [Customer] Are Your Buyer Personas Data Overkill?
    Enabling analytics and reports on profiling attributes and activities of buyers and customers as gleaned from a database. When it comes to data on buyers and customers, the old saying “too much of a good thing” comes to mind.  Know The Difference Between Customer Segmentation, Buyer Profiling, and Buyer Personas. Data Overload.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 23, 2014
    [Customer] Very exciting times at Find New Customers
    These are exciting times indeed at Find New Customers ! We have a wonderful new client who just signed a Statement of Work with Find New Customers - a West Coast marketing software firm launching a new product in early April. They just inked an agreement with Find New Customers to use us to get into new accounts. Holy crap!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 18, 2015
    [Customer] Customer Spotlight: Fliptop
    We love sharing how our customers are using InsideView! […]. Customer Success insideview customer insideview customer quotes insideview customer reviews insideview customer story insideview customer success insideview fliptop
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 19, 2013
    [Customer] How to Feature Your Customers on Social Media
    If you’re simply using social media to send out an occasional post or tweet, you could be missing out: social channels are a great way to interact with customers because they’re already using Twitter, Facebook and other platforms to interact with friends and family. Share customer pics and quotes. giveaway or contest.
  • I-SCOOP  |  THURSDAY, JULY 16, 2015
    [Customer] The harsh truth about customer focus in the board – time to get real
    For many (really many) years now we’ve been talking about the disconnect with the customer. And the need to reconnect with the customer/consumer as the effects of a perfect storm – that’s been in the make for decades – started being felt.
  • CONVERSIONATION  |  TUESDAY, MAY 31, 2011
    [Customer] Getting the Priorities Right In Online Customer Service and Social Listening
    Social media are great for customer service purposes and many companies do have a social media presence to service their customers. However, social media are rarely full-fledged customer service platforms. guess you know the names of those that do it successfully on Twitter, for instance.
  • CRIMSON MARKETING  |  TUESDAY, JULY 30, 2013
    [Customer] Creating a Clear Customer Message
    A true connection between the customer and company can be easily lost if your customers have a bad experience, you launch the wrong product, or you misdirect an ad placement, among other things. The main goal of your messaging strategy is to determine customer needs and solve their pain points. Forbes ).  .
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Customer] VR Customer Spotlight: The Epicurean Connection
    happy VerticalResponse customer since 2010, Sheana relies on email marketing to promote her many events and any distinctive new products she carries at the shop. The post VR Customer Spotlight: The Epicurean Connection appeared first on VR Marketing Blog. The Epicurean Connection , located in the heart of Sonoma, Calif., Six part-time.
  • CONVERSIONATION  |  FRIDAY, MAY 20, 2011
    [Customer] Social CRM: Social Media and Communities in Customer Relationship Management and Marketing
    It’s also frequently narrowed down to specific customer-oriented activities such as customer service and even social media monitoring. This is indeed a fundamental issue in nearly all businesses today, and it’s crucial to overcome it and gain a single view on the customer in a fragmented and multi-channel reality.
  • CLOUD POTENTIAL  |  THURSDAY, NOVEMBER 8, 2012
    [Customer] How Customers Decide to Buy: Debunking Common Marketing Myths - Part 1 of 4
    Customer's Buying Process How Customers Buyread more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 27, 2012
    [Customer] Are you on your customer’s A-List?
    Hopefully you answered your customers, prospects, and employees.  Do you spend enough time with them?  Would you ever want your customers to say or think you are no longer on their A-List? So what does it take for you to make your customers’ A-List and what are you going to do to stay there? Right! No matter what. BE SOCIAL.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 1, 2011
    [Customer] Find New Customers: B2B Marketing Simplified
    Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. How do we know who is the right person? When is the right time? contact-form].
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Customer] DMFB Preview: Building Your Online Brand Through Customers
    Now, I don’t want to give away the entire presentation but as a preview, I want to provide a few factors companies should consider when thinking about customers and their online marketing programs. So how can companies get their customers to recommend them? Ways to Make Customers Ambassadors Without a Referral Program.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 7, 2012
    [Customer] Does Gamification Work On a Customer Community? [CHART]
    Does Gamification Work On a Customer Community? Digital Marketing community management customer community gamification online communities social media marketing toplinersby Heather Foeh | Tweet this Gamification is a hot topic these days. In July 2012 we added gamification into our own online community,  Topliners.
  • KAON  |  THURSDAY, MARCH 24, 2016
    [Customer] How To: Build loyalty through customer engagement
    Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers. As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. To acquire, delight and retain customers, companies have to think and act in a more strategic way.
  • STORIES THAT SELL  |  THURSDAY, MAY 26, 2011
    [Customer] Kronos Spotlights Dozens of Customers through Expanded Reference Program
    The book Stories that Sell , and a recent blog post here , lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and success with Kronos solutions. Those customers received significant exposure at the event and in the media.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 24, 2015
    [Customer] 4 Lessons in Serving Up Customer Success
    And in the spirit of true customer obsession, we thought we’d share some of the objectives of this program that you can apply to your customer enablement efforts and programs, regardless of your business model. Customers can choose from close to 40 topics. Be resource-oriented. Check out our menu of topics ! Provide help.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Customer] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. In addition, custom reports have saved me a large amount of time spent on monthly, quarterly or annual SEO reporting. What are Custom Reports? Click save and your custom report is ready to go.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 20, 2016
    [Customer] Predictive Customer Service is the Future of Shock and Awe
    Customer service is the new marketing, and being good at it requires knowing how to hug your haters. Right now, hugging your haters makes customers who complain feel heard and cared about. You know where and when customer satisfaction is likely to dip. Nowhere is it written that the customer has to make the first move.
  • TONY ZAMBITO  |  SUNDAY, FEBRUARY 28, 2016
    [Customer] Is B2B Content Engagement Heading In The Wrong Direction?
    For example, in one organization I helped recently, they perceived there were 7 stages for a generalized buyer’s journey of their target customers.  Increasing Content Engagement Through Customer Understanding. There are 3 measures an organization can take to transform their content and customer engagement.  by Juan Pablo Bravo.
  • VIEWPOINT  |  WEDNESDAY, APRIL 24, 2013
    [Customer] PowerViews with Jim Dickie: Customer-centric is Key
    Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. Companies need to be more customer- and solution-centric. My guest today is Jim Dickie. Not Enough Leads. Stay Tuned
  • STORIES THAT SELL  |  MONDAY, MAY 4, 2015
    [Customer] Why You Should Never Interview Your Own Customers
    A few years ago, high on the belief in the power of customer success stories, I set out to create some of my own. went on and wrote the case studies, but vowed never to interview my own customers again. Someone else can learn the customer's background and subject matter well enough to interview and write about them.
  • LATTICE  |  FRIDAY, NOVEMBER 13, 2015
    [Customer] All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help
    How Predictive Marketing Can Help You Acquire New Customers. Join our webinar with Heather Foeh, head of culture and customer advocacy, and Carol Krol, editor-in-chief of Demand Gen Report, on November 18. The post All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help appeared first on Lattice Engines.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 8, 2016
    [Customer] The B2B Marketing Value of a Personalized Customer Experience [Interview]
    About 68 percent of marketers said they planned to optimize the customer experience through better client data and analytics. WHAT ARE SOME OF THE TACTICS THAT B2B MARKETERS ARE USING TO IMPROVE CUSTOMER PERSONALIZATION? Comprehensive mapping of total customer journey across all touchpoints (44 percent).
  • THE B2B RESEARCH BLOG  |  FRIDAY, SEPTEMBER 27, 2013
    [Customer] A blueprint for customer service excellence
    But for many B2B businesses it’s simply not commercially viable to individually account manage each customer.  This means that when issues arise, customers need to be directed to ‘mass service’ channels – usually a contact centre. I’ve recently spent a lot of time with Vodafone exploring what great customer service looks like. 
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