DIGITAL B2B MARKETING | THURSDAY, FEBRUARY 14, 2013
[Customer] Marketers: Show Your Love
Your potential customers will live on without you, but you cannot exist without them. Saying “We Love Our Customers” isn’t nearly enough. You need to start showing your customers, prospects and potential prospects you love them every day. How to Win Customers and Influence Word of Mouth. Show Your Love.
WINDMILL NETWORKING | WEDNESDAY, DECEMBER 24, 2014
[Customer] 2015 Customer Experience Trends and Tips
Companies that delivered great customer experiences outperformed laggards by a considerable margin for five years running based on a study by the Watermark Consulting group. Today empowered […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz.
VIDYARD | MONDAY, MARCH 10, 2014
[Customer] How Video Marketing Influences Your Customers’ Decisions [Infographic]
The post How Video Marketing Influences Your Customers’ Decisions [Infographic] appeared first on Vidyard. Blog Video Marketing Trends customer decisions infographic You know video is popular, but we wanted to take a good look at the numbers behind this unstoppable force. Please include attribution to Vidyard with this graphic.
STORIES THAT SELL | TUESDAY, OCTOBER 25, 2011
[Customer] Chase Those Customer Stories – Before Treasured Contacts Leave!
Earlier this summer, I was talking with a friend/associate about customer stories. The web developer was excited to capture a case study on one of his customers who had a great experience with his firm. Organizations lose their strongest customer stories because they're ultimately not fast enough in capturing them.
CONVERSIONATION | MONDAY, JANUARY 28, 2013
[Customer] Achieving Omnichannel Customer Loyalty: Tips and Infographic
It’s as a I wrote in my previous post about customer empowerment. And the reasons are obvious: the multi-channel and multi-device behavior of customers. However, often we tend to focus on just the promotional dimension and forget the omnichannel customer loyalty side of things. Omnichannel customer loyalty and CLV.
REVENUE JOURNAL | WEDNESDAY, NOVEMBER 21, 2012
[Customer] How Customers Want to Be Contacted: Debunking Common Marketing Myths - Part 3 of 4
The truth is, using these tactics is more likely to irritate and repel your customer than to make them want to buy from you. How do customers want to be contacted? Buyer experiences Customer Experience Customer's Buying Process Ethical marketing How Customers Buyread more.
B2B MARKETING UNPLUGGED | MONDAY, MARCH 23, 2015
[Customer] Why Marketing Needs to Fix the Customer Experience
We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. We are also able to have the right conversations with our customers when our CEM is working. This is why I think marketing ought to own CEM.
BIZNOLOGY | FRIDAY, MAY 31, 2013
[Customer] Do you speak your customers’ language?
It’s funny to me how so many organizations across so many vertical industries—from nonprofits to technology—share the same issue of not speaking their customers’ language. Speaking your customers’ language can mean different things for different industries. Not sure how to speak your customers’ language?
FATHOM | FRIDAY, OCTOBER 25, 2013
[Customer] Customer Personas Simplified
The Custom Content Council reports 61% of consumers say they feel better about, and are more likely to buy from a company that delivers custom content. One way in which you can segment your database is by creating customer personas. At a glance, you can see the customer persona you want to reach with personalized content.
INBLURBS | WEDNESDAY, SEPTEMBER 12, 2012
[Customer] Original Content builds you Trust and Customer Loyalty
Content marketing has become a powerful way to engage customer’s right where they stand. This improves the search engine rank and your content has more chances to get shared on social networks, which also improves brand reach and direct more future customers to your offers. The most popular channel to share content is social media.
SALES CHALLENGER | TUESDAY, AUGUST 6, 2013
[Customer] Why Reps Strike Out with Customers
Does this sound familiar—your rep just came back from a meeting with a Mobilizer , who you’ve painstakingly identified as able to build consensus and drive change in the customer organization. Blog CEB Sales Blog Customer Management Sales & Service Sales and Marketing Solutions Selling So what really went wrong?
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 18, 2014
[Customer] The Modern Customer Interaction
CRM Intelligence Customer Success Relationship Management Sales 2.0 B2B b2b sales customer 2.0 customer strategy customer success Enterprise 2.0 Note: Today’s guest post is the first in a three-part s […]. socialprise
CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 29, 2010
[Customer] thinkAnalytics Helps Marketers Optimize Customer Treatments
Its most common applications, churn reduction for telecommuncations companies and content recommendations for video-on-demand services, are in situations where customers explicitly identify themselves, so this is not an issue. Factors can include the channels and applications, number of data mining users, and customer volume.
PAUL GILLIN | TUESDAY, DECEMBER 18, 2012
[Customer] My New Book, ‘Attack of the Customers,’ is now available
Eleven months later, Attack of the Customers on sale on Amazon ! Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. Today, Most customer attacks don’t go viral, but they can be effective even without big numbers.
SOCIAL MARKETING FORUM | MONDAY, DECEMBER 27, 2010
[Customer] Prioritizing In Online Customer Service And Feedback
Customer service starts with listening and social media are great to monitor and analyze feedback and comments. Some experts claim that you have to service your customers 24/24 every day of the week through all possible channels. Customer service Social media monitoring customer experience customer service
FEARLESS COMPETITOR | MONDAY, MAY 2, 2011
[Customer] Top 10 Reasons NOT to talk to Find New Customers
B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Prospective customers are beating down your doors to buy. 9. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. Thank you, David Letterman!).
INBLURBS | TUESDAY, AUGUST 7, 2012
[Customer] How to Increase Backlinks and Customer Loyalty through Content Marketing
To get found online when future customers are looking for products and services is one of the major challenges businesses are facing today. Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.
CMO ESSENTIALS | MONDAY, OCTOBER 20, 2014
[Customer] Why Customer Experience is Critical to Company Success
Happy customers define company success. After all, your customers are your company’s biggest assets. On the other end of the spectrum, Aberdeen found that poor customer experience impedes revenue growth and marketing effectiveness. Take the time to understand your customer s and their individual needs. Listen and listen.
REVENUE JOURNAL | THURSDAY, NOVEMBER 8, 2012
[Customer] How Customers Decide to Buy: Debunking Common Marketing Myths - Part 1 of 4
Customer's Buying Process How Customers Buyread more.
FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 25, 2010
[Customer] Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand
Today we need to think about every stage of the customer relationship and how we can coordinate and optimize each to improve the overall value of the customer. The methodology is the same – analyze the customer, use insights to fine tune strategy and then use technology to automate and streamline the interactions any way we can.
FEARLESS COMPETITOR | THURSDAY, MARCH 1, 2012
[Customer] Your Guide to Creating a World Class Program | How to Find New Customers
This white paper can be obtained for free at our newly simplified home page at Find New Customers. “ For all the hype and talk surrounding the demand generation movement, there still hasn’t been that one piece that puts everything together for marketers. How to Find New Customers IS that whitepaper — making it a Must Read.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 22, 2014
[Customer] Five tips to turn social media mistakes into customer advocacy
We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to activate your current customers when you still have detractors focusing on service or product issues that need to be resolved. Sometimes, things go wrong.
CMO ESSENTIALS | TUESDAY, MARCH 3, 2015
[Customer] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
Content needs context, and that context is the customer’s buying journey. This first article explores defining the customer lifecycle and buying journey. Clearly, this means that customers want to, and are, self-educating themselves about products and services long before engaging with your company. Connection. Community.
WINDMILL NETWORKING | MONDAY, FEBRUARY 23, 2015
[Customer] The Customer Experience Trap
I really do believe there are six essential customer experience questions that must be answered, after all I wrote a post about it. Augie is more than qualified to express an opinion after all he is […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. In the.
CK'S B2B BLOG | TUESDAY, JUNE 8, 2010
[Customer] B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers.
Because what B2Bs MOST want from WOM is to create customers that — through their "buzz" — create MORE customers. If you deliver on the results you promised, you've won a long-term customer. You've just won an advocate because you've delighted and surprised your customer. Your goal is Brand ROI.
MARKETING ACTION | MONDAY, APRIL 6, 2015
[Customer] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
This is part four in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert, and expand. . By this stage in the customer lifecycle, you’ve gathered up your prospects and nurtured them along the journey. Number of new customers.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 13, 2013
[Customer] 3 Reasons Online Customers Never Return
But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. There are many reasons customers will only buy from a site once. Posted in Personalization. Neglecting mobile and tablet.
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 27, 2014
[Customer] Happy Thanksgiving from Find New Customers!
All of us at Find New Customers hope you have a wonderful holiday with your family and friends. I miss my kids and ex-wife too, and I love them all very much and I wish them a happy Thanksgiving too. Filed under: Find New Customers , Florida , Likeable Local , Thanksgiving. Find New Customers Florida Likeable Local Thanksgiving
GREAT B2B MARKETING | MONDAY, JULY 1, 2013
[Customer] B2B Marketers Benefit from Customer Reviews
Myron Berg, the FMP partner who heads our online marketing strategy, wrote a great article titled Driving More B2B Leads with Help from Customer Testimonials and Online Reviews , about how to use customer reviews to drive new business. They want to know if you have a reputation for quality and customer support.
CMO ESSENTIALS | WEDNESDAY, MARCH 18, 2015
[Customer] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey Part 3: Match and Mix Content, Channel and Lifecycle
In the first two articles, we defined and mapped the customer lifecycle and buying journey. Here’s the kicker, content out of sync with the customer buying process is wasted. This why you must understand what touches and channels your customers prefer along each point in their buying journey. Customer Experience Trending
SMALL MANUFACTURER BLOG | WEDNESDAY, MARCH 2, 2011
[Customer] How to Give Good Customer Service – Four Not So Easy Tips
Writing the tip check this morning made me realize that I’ve learned a great deal about excellent customer service over the years, starting with my first job at age 11, which was delivering newspapers. learned a great deal about customer service delivering the newspaper. B2B Marketing 37Signals Customer Service Inc. 25, $.50
VERTICAL RESPONSE | THURSDAY, SEPTEMBER 5, 2013
[Customer] Turn Customers into Advocates
That’s why a glowing review of your product or service from a customer to one of their friends can be more effective than any marketing campaign—or serves as a great complement to one. But how do you turn lukewarm customers into raving fans, who will sing the praises of your business offerings to anyone within earshot?
CONVERSIONATION | FRIDAY, JUNE 3, 2011
[Customer] Using Customer and Peer Reviews to Generate Revenue and Loyalty
For many years now, several companies have provided their customers and community members the opportunity to post customer reviews on their web sites or blogs, from long before the term ‘social media’ was even used.
STORIES THAT SELL | THURSDAY, JUNE 24, 2010
[Customer] 3 Tips for Finding Your Next Case Study Customer
The same goes for the quest for case study or success story candidates and reference customers. Marketing and reference managers are constantly looking for stellar customers to include in reference activities. You have to remind teams inside your company and out – employees, partners and customers – what you need. 1.
FEARLESS COMPETITOR | FRIDAY, MARCH 1, 2013
[Customer] Happy Birthday, sales lead generation company Find New Customers – belatedly
Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV. That is nearly everyone.).
SAZBEAN | MONDAY, NOVEMBER 8, 2010
[Customer] Understanding the Value of Your Customers
Most business owners know the average purchase amount they get from their customers (amount of sales divided by the number of purchases), but few bother to understand how much value customers give over the lifetime of their relationship with the company. Customer Lifetime Value. Your CLV is $2400. Using CLV. Do you use CLV?
CONVERSIONATION | FRIDAY, MAY 20, 2011
[Customer] Social CRM: Social Media and Communities in Customer Relationship Management and Marketing
It’s also frequently narrowed down to specific customer-oriented activities such as customer service and even social media monitoring. This is indeed a fundamental issue in nearly all businesses today, and it’s crucial to overcome it and gain a single view on the customer in a fragmented and multi-channel reality.
GREAT B2B MARKETING | THURSDAY, JUNE 26, 2014
[Customer] Obsession with “Listening to Customers” Can Lead You Astray
How often have you heard that the secret to good marketing is to thoroughly understand everything you can about your customers: who they are, their demographics, attitudes, habits, etc. In fact, a relentless focus on knowledge about customers may even be counterproductive. Knowing customers may not be enough.
REPUTATION TO REVENUE | WEDNESDAY, OCTOBER 6, 2010
[Customer] Why is customer-centric marketing still more talk than action?
Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Which customers and clients does your firm celebrate as innovation partners -- and why?".
CONVERSIONATION | SUNDAY, JULY 3, 2011
[Customer] Prospecting the Social Customer: Same Needs, Different Scale
Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. The term consists of three parts: Customer, relationship and management. Relationship marketing is the building and maintaining of good relationships with customers. prospect is a potential customer.
STORIES THAT SELL | THURSDAY, AUGUST 4, 2011
[Customer] Doubt the Power of Customer Stories Today?
Why do customer success stories work? And how do you create quality video customer stories for your marketing efforts? I am honored to be a featured expert for The Light Group , a digital media company. Share: customer case studies Customer success stories Using Customer Stories Video testimonials
FEARLESS COMPETITOR | SATURDAY, JUNE 18, 2011
[Customer] The Phases of a Customer Relationship
Lead Generation Companies | The Phases of a Customer Relationship. Jay Baer of Convince and Convert has a nice way of categorizing relationships with customers, which I share with you. Where are you on this continuum with your customers today? Obviously, we want all our customers to become advocates. What do you think?
VERTICAL RESPONSE | FRIDAY, FEBRUARY 20, 2015
[Customer] Understand Your Target Market: 3 Steps to Creating Customer Personas
Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. You may have a grasp on your customers, but how well do actually know them? How do you create customer personas? Step #1: Interview and/or survey your customers. Location.
FEARLESS COMPETITOR | FRIDAY, JULY 1, 2011
[Customer] Find New Customers Fan of the Month – Don F. Perkins
B2B Lead Generation | Find New Customers Fan of the Month. Each month starting in July, we will recognize a special fan of Find New Customers. It can be you if you care for Find New Customers too. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Perkins. Don F. Perkins.
LEAD VIEWS | TUESDAY, AUGUST 7, 2012
[Customer] Does Marketing Automation Hurt or Help Customer Intimacy?
In 1993, Michael Treacy and Fred Wiersma published their seminal article in the Harvard Business Review about the three value disciplines (operational excellence, customer intimacy, product leadership) that outstanding companies practice. Do our current best practices hurt customer intimacy or enhance it? Or is it a wash?
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 9, 2014
[Customer] What is the ROI on Delight?
by Mindy Barenblat | Tweet this Delighting customers gets a lot of lip service as a “good idea,” but it can be hard to get buy-in. ” However, if your company can shift to a longer-term view that encompasses customer loyalty and advocacy, then suddenly Delight makes a lot of sense to the bottom line. Would you fly them again?
SALES CHALLENGER | TUESDAY, JULY 8, 2014
[Customer] Not Closing Deals? Your Customers May Be to Blame
(This is the third in a series of blog posts on our latest research: Creating Customer Consensus.). As we discussed in an earlier post in this series , the increasing size and complexity of the offerings B2B companies sell has increased the diversity of customer buying groups. The data is clear. Important issues are ignored.
INDUSTRIAL MARKETING TODAY | THURSDAY, NOVEMBER 14, 2013
[Customer] Industrial Marketing in the Age of the Customer
Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. Inbound Marketing Industrial Marketing Sales Strategies Age of the customer Conversions Digital marketing It has a nice ring to it and IMO, [.]. This is only a content summary.
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 24, 2014
[Customer] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
As part of our evolving commitment to helping modern marketers enhance all interactions, this acquisition is another step toward the improvement of personalized marketing programs and customer experience. Data can do a lot of helpful services to your business, and to the experience of your customers. Manage evolving data sources.
FEARLESS COMPETITOR | MONDAY, FEBRUARY 13, 2012
[Customer] Happy 3rd Birthday Find New Customers!
Three years ago today, the B2B demand generation and global marketing company, Find New Customers was born. Happy Birthday, Find New Customers. Interviews & Guest Appearances fearless competitor Find New Customers Mad Marketing TV management-best-practicesThat’s the date on our official letter from the IRS.).
VERTICAL RESPONSE | MONDAY, JANUARY 13, 2014
[Customer] 5 Easy (and Affordable) Ways to Show Customer Appreciation
Showing customer appreciation is more important than ever, as customers have more ways to browse and shop than ever before. In-store, online, review sites, and friend recommendations all factor into a customer’s buying decision. Show customers you really appreciate their business! Profile a Customer.
STORIES THAT SELL | THURSDAY, MAY 26, 2011
[Customer] Kronos Spotlights Dozens of Customers through Expanded Reference Program
The book Stories that Sell , and a recent blog post here , lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and success with Kronos solutions. Those customers received significant exposure at the event and in the media.
WINDMILL NETWORKING | WEDNESDAY, FEBRUARY 12, 2014
[Customer] 5 Common Misunderstandings About Social Customer Service
Social customer service may not be at the top of the priority list for your business. But, can even the smallest companies really risk ignoring their customers? Providing social customer service is no longer an option, it’s a necessity. Most definitely not! Social Media and Workplace Romances.
BIZNOLOGY | THURSDAY, MARCH 15, 2012
[Customer] Use Lifetime Customer Value to Measure Social Media
When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric. Your least loyal customers begin to buy more from you, increasing their CLV.
WINDMILL NETWORKING | MONDAY, JANUARY 27, 2014
[Customer] How Lowe’s is Sustaining Customer Relationships
Last month I explained how Lowe’s is leveraging an effective #SoLoMo strategy to create an engaging customer experience. downloaded the app and signed up for the MyLowes program in order to share the experience with you and to highlight some customer experience marketing best practices.
FOLLOW THE LEAD | TUESDAY, OCTOBER 19, 2010
[Customer] The Sweet Spot: Finding the ‘voice’ of the customer
Voice of the Customer Marketing: A Revolutionary Five-Step Process to Create Customers Who Care B-to-b sales execs can be forgiven if they view the “close” as the culmination of what, in many cases, can be a long and arduous process. What the ‘close’ connotes is the end of the process: ‘I have [.].
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 19, 2014
[Customer] Need New Customers? Get Happy Employees
Because the role of marketing is to get and keep customers. They build brand ambassadors who reflect positively on the business with each interaction with customers, employees and society at large. That’s how to get and keep customers. The post Need New Customers? Why is this important for marketing strategy?
REVENUE JOURNAL | SATURDAY, SEPTEMBER 22, 2012
[Customer] Voice of the Customer research that actually convinces the CEO to do the right thing
And sales will not go up until the CEO and other top managers make the mental shift from company-centered to customer-centric. Traditional methods of customer research do not flip that switch. Customer Experience Customer research Market research Research Social Media Voice of the customerread more.
FIFTH GEAR ANALYTICS | THURSDAY, AUGUST 4, 2011
[Customer] Is Customer Intelligence Delivering?
The authors, led by Robert Brosnan, report on a recent survey of Customer Intelligence (CI) professionals about their use of analytical applications and their job priorities On a recent flight home, I had the opportunity to read a recent report by Forrester Research.
B2B MARKETING UNPLUGGED | MONDAY, JANUARY 20, 2014
[Customer] How Marketing is Pushing Customer Service Under the Bus
Indeed, as marketers, we often retreat to the tried and true customer service angle when we’re out of anything more interesting to say. The truth is that very, very few companies are truly serious about customer service. Related Posts: How to Save $50,000 on Customer Research. A New Metric for the Call Centre. Right?
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 1, 2011
[Customer] Find New Customers Fan of the Month – Arthur Germain
B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers - someone who demonstrates strong support for our company. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn with Find New Customers.
VERTICAL RESPONSE | THURSDAY, DECEMBER 18, 2014
[Customer] Email Marketing Helps S&S Brand Whet Its Customers’ Appetites
VerticalResponse customer since 2011, S&S Brand has organically grown their email list from zero to hundreds of subscribers who’ve sign up for their emails on the S&S Brand website and at events. Check out even more customers who use email to grow their business, like The Epicurean Connection. © 2014, VerticalResponse Blog.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 18, 2013
[Customer] AgilOne Combines Marketing Database, Analytics and Execution: Yep, That's a Customer Data Platform
Here I am, all excited about discovering a new category of Customer Data Platform systems , which combine marketing database management, predictive modeling, and decision engines. The system builds on these to deliver packages of standard alerts, reports, guided analytics, individual customer profiles, and campaign lists.
FEARLESS COMPETITOR | SUNDAY, MARCH 23, 2014
[Customer] Very exciting times at Find New Customers
These are exciting times indeed at Find New Customers ! We have a wonderful new client who just signed a Statement of Work with Find New Customers - a West Coast marketing software firm launching a new product in early April. They just inked an agreement with Find New Customers to use us to get into new accounts. Holy crap!
SAZBEAN | MONDAY, JANUARY 3, 2011
[Customer] 7 Social Media Resolutions to Improve Customer Engagement
But are they using social media to actually engage their customers? Here are some social media resolutions that can improve your customer engagement and lead to true return on investment (ROI). Think About Your Customers First – Social media empowers customers. Be Giving – People are selfish. Monitor results.
B2BMARKETINGSMARTS | MONDAY, FEBRUARY 4, 2013
[Customer] A dangerous oversight in B2B marketing.
Most of the content posted here addresses the B2B marketing efforts necessary to attract leads, nurture them and convert those leads into customers. Customer Loyalty Uncategorized B2B Marketing Customer Acquisition Customer RetentionSo the last thing [.] A dangerous oversight in B2B marketing.
SOCIAL MARKETING FORUM | TUESDAY, MAY 24, 2011
[Customer] Twitter Customer Service Should not be Lipstick on a Pig
When the passion and commitment of your social media front line people is not reflected in your processes and not shared by your customer service reps or even supported by your corporate culture or values, you are shooting yourself in the head.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 27, 2013
[Customer] Aginity Puts a Customer Data Platform on an Analytical Appliance
When your only tool is a hammer, everything looks like a nail. I’ve been illustrating the point recently by asking whether every system I see is really a Customer Data Platform (CDP). The question comes up because nearly every customer management system builds its own customer database, which is one core function of a CDP.
SALES CHALLENGER | WEDNESDAY, NOVEMBER 14, 2012
[Customer] How to Map the B2B Customer Experience
A multi-faceted customer experience where the customer is interacting across multiple channels and products is a reality. In such a scenario where customers are going through multiple touchpoints, we hear many of our B2B members struggling to improve customer experience. Voice of Customer | Topic Center.
FOLLOW THE LEAD | WEDNESDAY, AUGUST 18, 2010
[Customer] ‘Clicking’ with customers by chatting
Talk about engaging the customer. You just closed a sale in half the time it normally takes you. The sale is going to fulfill quota and then some. The buyer, who has already put you in touch with a few of his contacts, wants to meet up at the next trade show, maybe for a little up-sell or cross-selling. Subscribe to RSS.
SAZBEAN | TUESDAY, NOVEMBER 9, 2010
[Customer] How Much Does Each New Customer Cost?
How much does each new customer cost your business? Businesses love to dump money into Google AdWords campaigns, but then they ignore what the results are telling them. A lot of companies are spending more on a acquiring a new customer than that customer is giving them in return. Customer Lifetime Value (CLV).
FEARLESS COMPETITOR | TUESDAY, DECEMBER 30, 2014
[Customer] Find New Customers ends 2014, ready to crank up 2015
As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. Visit our company website Find New Customers to set up your free 15 minute call with this award-winning marketing expert. Great 2014 Accomplishments by Find New Customers.
VERTICAL RESPONSE | THURSDAY, AUGUST 7, 2014
[Customer] 5 Tips to Get Social with Your Customer Service
This also means having an active social presence that can help satisfy customer service needs with real-time responses. If you’re not using social media to assist your customer service needs, or if you’re looking to make improvements, here are 5 tips to get your social customer service off the ground. 1. Play nice.
MARKETING ACTION | FRIDAY, JANUARY 11, 2013
[Customer] Social Media Is Driving Customer Service Expectations
One million people view customer service-related tweets every week…and 80% of those tweets are negative or critical. What this means to you is that social media is a powerful channel for reputation management, damage control, customer service, and customer satisfaction. Watch the video.
FEARLESS COMPETITOR | THURSDAY, MARCH 7, 2013
[Customer] The Definitive Guide to BtoB Demand Generation – How to Find New Customers
Check out the Definitive Guide to BtoB Demand Generation : How to Find New Customers. ” Those definitive guides from Marketo are terrific content, but Find New Customers has our own “definitive guide.” ” Our’s is The Definitive Guide to BtoB Demand Generation : How to Find New Customers.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 15, 2012
[Customer] How to Treat Your Customer Like Prospects
by Amy Bills | Tweet this I love The Office episode “ Business School ,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. Other than “Don’t let Michael Scott speak to your MBA class,” the underlying message is that your customers are your best, well, customers.
STORIES THAT SELL | TUESDAY, JUNE 21, 2011
[Customer] Avoid ‘The Kiss of Death’ When Asking for Your Next Testimonial
We like to showcase some of our best customers to demonstrate how they are using our services to better serve their clients. During the interview, he will make a point of positioning your company as a forward thinking, customer-driven organization. Try this approach with your customers. By Bill Metcalf. no, let’s be honest here.
FEARLESS COMPETITOR | FRIDAY, OCTOBER 28, 2011
[Customer] Welcome to Find New Customers newest client!
to the fast growing family of clients of the B2B Demand Generation company, Find New Customers. Filed under: Find New Customers. Find New CustomersWe welcome Keyedin Corp. Keyedin Corp. is a fast growing software startup based in Milwaukee, WI. Welcome!
CONVERSIONATION | MONDAY, DECEMBER 10, 2012
[Customer] Touchpoint and Customer Experience Mapping Made Easy
Example of retention stage touchpoints “This is the age of the customer”. You need to see the world through your customers’ eyes”. discovered this customer experience mapping tool a few months ago when it was still in Beta. just want you to work in a more customer-centric and efficient way. You just have to check it out.
STORIES THAT SELL | WEDNESDAY, JANUARY 18, 2012
[Customer] Customer Case Studies: Are We Just Being Lazy?
I've read one too many customer case studies that just don't try hard enough. While perusing the inflight magazine, I was pleased to see a customer story. In customer case studies, that means choosing an angle that's interesting to readers (and the media) and that puts the vendor company in a positive light. I'm bored.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 23, 2011
[Customer] Happy Thanksgiving from Find New Customers
Find New Customers wishes you and yours a happy and healthy Thanksgiving holiday. To all clients and friends of Find New Customers, Happy Thanksgiving! Before you go, please vote for Jeff Ogden of Find New Customers for “ 50 Most Influential People in Sales Lead Management for 2011 “ Find New Customers MadMarketingTV
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 10, 2013
[Customer] The Payoffs Of Real Customer Centric Marketing
And while many marketers claim to subscribe to ‘customer centric’ marketing principles, few actually deliver on the promise. For efficient marketing, make sure your conversations put the needs of prospects and customers first. B2B marketers live and die by how effectively they generate quality leads that fill the funnel.
WORKFACE | MONDAY, JULY 11, 2011
[Customer] Customer Experience Marketing for Real People
By Lief Larson "Customer Experience " has redeveloped as a buzz phrase in digital marketing departments lately. Customer experience management is the intersection of many different disciplines, including: design, marketing, branding, and interactions. It’s no different than having a real human answer a customer phone call.
CONVERSIONATION | THURSDAY, JULY 28, 2011
[Customer] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
Our customers are mobile but we have no idea why . This integrated approach with mobile, as a multi-purpose device, depends on goals but obviously also on what our customers want and how they use their mobile devices. In other words: they don’t understand the behavior of their customers but still engage in mobile marketing activities.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 7, 2014
[Customer] Customer-Obsessed Marketing Is Your Next Competitive Edge
And they’re doing that by proving that “your customers are only one click away from your competitors” is more than just a clever phrase —it’s the difference between being a market leader and going out of business. by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn.
MARKETING GENIUS BLOG | TUESDAY, SEPTEMBER 13, 2011
[Customer] Customers, We’re Listening!
Two weeks ago, we kicked off our DreamForce presence with our first ever Genius User Conference. It was a great experience to meet with a group of our customers face-to-face to hear firsthand stories of their success with Genius and their overall approach to smarter marketing in general. Her advice?
PAUL GILLIN | WEDNESDAY, OCTOBER 12, 2011
[Customer] Know Thy Customer
The result will be a transformation of corporate productivity fueled by deep insights into customer needs. There is a presumption on the part of regulators and customers that senior executives understand what the key processes of the organization are and what their operational health is. created a new acronym: FODDRS. Let’s analyze it.
MARKETING ACTION | MONDAY, MARCH 23, 2015
[Customer] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture, nurture, convert, and expand. . During the capture stage of the customer lifecycle, your primary focus is getting as many quality leads as possible. Capture Metrics.
SYNECORE | THURSDAY, MARCH 26, 2015
[Customer] Why Customers Crave Content Personalization
Yet, the question still remains: Why do customers prefer a personalized experience? This is way incorporating a customer’s name into personalized email or placing it at the top of a webpage to greet them after they login is so effective. Today, this is no longer the case. The Perception of Choice. Reducing Information Overload.
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 1, 2013
[Customer] Customer Service: What Are You Doing to Retain Customers?
Most of our efforts are in generating new customers, but what about the current ones that are paying the bills? The number varies but it costs a lot more to get a new customer than to retain an existing one. Do you know what a customer is worth to you ? Think beyond this quarter or even this year. Think about the last 5 years.
FEARLESS COMPETITOR | SUNDAY, FEBRUARY 13, 2011
[Customer] Social Media and the Business Customer
Very nice people and a … Continue reading → Business relationships Content marketing Demand Generation Fearless Competitor Find New Customers Leadership Leadership Lessons Management best practices Marketing marketing campaigns Personal growth Remarkable content sales challenges Sales knowledge
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 17, 2012
[Customer] The Impact of Online Video on Customer Support [CHART]
Finally, if you consider that the ability to reach your customers and prospects includes a number of avenues, the two biggest ones being Social Media and Email. The Impact of Online Video on Customer Support [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
DIGITAL B2B MARKETING | THURSDAY, OCTOBER 13, 2011
[Customer] Your Customer Service Sucks, But I’m Still A Customer
Over two days, we had an awful customer experience. But today, I am drafting this post on the train, living proof not every aspect of the customer experience matters. Why do customers buy from you? What situations do you win customers in, and when do you lose? Business Rants Strategy competition customer service TriMet
WINDMILL NETWORKING | FRIDAY, JANUARY 10, 2014
[Customer] 3 Reasons ANY Company Can Benefit From Social Customer Service
Nowadays customers are completely empowered. Social agents have to be on the frontline ready to connect from any place at any time with a company’s demanding customers. Social Media for Customer Support brand Business company Customer customer service Simply Measured Social Media Marketing Twitter completely.
LEADER NETWORKS | MONDAY, APRIL 1, 2013
[Customer] Avoid Online Customer Community Failure!
This is especially true for online customer communities. failure with customers (Ouch!) is far more painful than any internally-facing problem, because it touches the people and companies that are core to the organizations’ success. The business case for customer community initiatives is overwhelmingly positive. Failure.
FEARLESS COMPETITOR | FRIDAY, NOVEMBER 25, 2011
[Customer] Find New Customers Fan of the Month – Arthur Germain
B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. It can be you if you care for Find New Customers too.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 29, 2014
[Customer] Introducing the Oracle Marketing Cloud
by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. Forrester calls it customer obsession; others go so far as to call themselves customer companies. The explosion of digital channels has created a fragmented customer experience. CMOs face a dilemma. That’s right, nada. Accenture. 2.
I-SCOOP | SUNDAY, FEBRUARY 1, 2015
[Customer] Customer experience management – putting the customer first
Customer experience management. Three words standing for a whole discipline aiming at creating customer value through experiences which in turn leads to business value. The customer experience belongs to the […
FEARLESS COMPETITOR | MONDAY, JUNE 3, 2013
[Customer] Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding
Your company profile like About Find New Customers. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. You can also sign up for free bi-weekly market tips from Find New Customers here. This is the story of why you need to as well.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, DECEMBER 13, 2013
[Customer] Webinar, December 18: How Marketers Can (Finally) Get Good Customer Data
Eastern time on Wednesday, December 18 and register for the Webinar I’m co-presenting with RedPoint Global on Customer Data Platforms. In addition to uncovering the secret relationship between cuneiform and Justin Bieber, you’ll learn about our latest discovery: a new species of Customer Data Platform, bringing the known total to four.