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  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 15, 2012
    [Customer] How to Treat Your Customer Like Prospects
    by Amy Bills | Tweet this I love The Office episode “ Business School ,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. Other than “Don’t let Michael Scott speak to your MBA class,” the underlying message is that your customers are your best, well, customers.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 30, 2014
    [Customer] Find New Customers ends 2014, ready to crank up 2015
    As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. Visit our company website Find New Customers to set up your free 15 minute call with this award-winning marketing expert. Great 2014 Accomplishments by Find New Customers.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 6, 2011
    [Customer] Sales Enablement 101: Treat Salespeople Like Customers
    Salespeople don't like to look stupid, and they don't have time to waste. I've always fundamentally believed that your salesperson is your first and most important customer. As such, when I think about enabling sales, I think about employing many of the same strategies used to engage customers. Nurturing Sales. And more.
  • CLOUD POTENTIAL  |  WEDNESDAY, AUGUST 22, 2012
    [Customer] Content Management Company CEO Calls 100 Customers. Learns What Customers Want. Gives It to Them. Revenue Goes Up.
    Customer CentricityFrank Dale is the CEO of. read more.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 6, 2012
    [Customer] 5 Crimes of Customer Care
    by Peter Armaly | Tweet this It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal. In the age of the Internet, customer support should be everyone’s concern. This has real impact on a company’s ability to increase both customer satisfaction and product adoption.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 15, 2010
    [Customer] Customer Service is the New Marketing
    Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Tweet This! Digg this!
  • BIZNOLOGY  |  MONDAY, APRIL 18, 2016
    [Customer] Are you using your website search as customer research?
    Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Is your company using website search to read customers’ minds? The post Are you using your website search as customer research? Sounds pretty cool, huh?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 24, 2012
    [Customer] 31 Easy Ideas To Create Content Your Customers Want
    The objective is to simply answer your customers’ top questions, to rank for the top keywords and to generate enough value in each post that your readers want to share it with their connections and come back again. 31 Easy Ideas To Create Content Your Customers Want. And you don’t need to sacrifice quality. “).
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Gaining a 360 Degree Customer View
    Today’s marketing manager should have a single, trusted, comprehensive view of customers and potential customers to be able to target marketing most effectively. By understanding customers thoroughly, businesses can capitalize on sales opportunities. But […]. Database Marketing data driven decisions
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Customer] DMFB Preview: Building Your Online Brand Through Customers
    Now, I don’t want to give away the entire presentation but as a preview, I want to provide a few factors companies should consider when thinking about customers and their online marketing programs. So how can companies get their customers to recommend them? Ways to Make Customers Ambassadors Without a Referral Program.
  • SALESFUSION  |  THURSDAY, FEBRUARY 20, 2014
    [Customer] Salesfusion Customer Generates $1.5 million in Revenue from Marketing Automation
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. Customer Interaction Lead Nurture Techie Stuff
  • MARKETING ACTION  |  MONDAY, APRIL 6, 2015
    [Customer] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    This is part four in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert, and expand. . By this stage in the customer lifecycle, you’ve gathered up your prospects and nurtured them along the journey. Number of new customers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Customer] Customer-Obsessed Marketing Is Your Next Competitive Edge
    And they’re doing that by proving that “your customers are only one click away from your competitors” is more than just a clever phrase —it’s the difference between being a market leader and going out of business. by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn.
  • CLOUD POTENTIAL  |  WEDNESDAY, NOVEMBER 14, 2012
    [Customer] How Customers Choose a Product or Service: Debunking Common Marketing Myths - Part 2 of 4
    Interviewing thousands of customers about their buying process has convinced me that while the buyer is attempting to buy something he wants, he is also determined to see through any deception or manipulation. ” Here is Part 2 of a 4-part series, in which we examine how customers choose a product or service. read more.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Customer] Why Companies Don’t Market to Their Customers
    I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  The plain truth is that most organizations have no clear picture of their customer.  Lack of Data Governance. Lack of Analytics.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, MARCH 2, 2016
    [Customer] Why Content Marketing IS Your Customer Experience
    It certainly is with customer experience. B2B Marketing Customer Experience Colorado Epic Mix ski Vail ResortsMarch 1, 2016 Is it true that the sum of all parts is greater than the pieces? And with content marketing. How a brand. read more.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Customer] Customer Experience and the Importance of Online Trust
    In his current role, he is responsible for all issues pertaining to digital compliance and strives to maintain the highest possible level of industry stewardship, as concerns customers and corporate objectives. The post Customer Experience and the Importance of Online Trust appeared first on CMO Essentials. But we have to be better.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Customer] Who Is Your B2B Customer & How Do They Find You?
    of the potential customer as well as what could be influencing them. Truly Knowing the Customer Leads to Better B2B Content. Sales associates and customer service personnel are in constant contact with target audiences and can provide valuable insight into the types of questions prospects are asking. Picking Image Credit. Video.
  • I-SCOOP  |  SUNDAY, FEBRUARY 1, 2015
    [Customer] Customer experience management – putting the customer first
    Customer experience management. Three words standing for a whole discipline aiming at creating customer value through experiences which in turn leads to business value. The customer experience belongs to the […
  • MARKETING ACTION  |  WEDNESDAY, JUNE 12, 2013
    [Customer] Customer Experience Rules: 15 Stats
    Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. Colin Shaw is founder & CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience. license.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 22, 2015
    [Customer] Should the CMO Oversee the Whole Customer Experience?
    The opening of the Executive Summary from the aptly-titled research report Should the Chief Marketing Officer Oversee the Whole Customer Experience? Petouhoff, Vice President and Principal Analyst for Constellation Research , the report examines the need for businesses to have a senior executive lead the end-to-end customer experience.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 1, 2011
    [Customer] Find New Customers: B2B Marketing Simplified
    Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. How do we know who is the right person? When is the right time? contact-form].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Customer] Finally, the truth about social media and customer engagement
    Brands caught on, flooding the Twittersphere with their own weird idea of customer engagement. ” Counting on a long-term, high customer engagement level on Snapchat (or anywhere) as a business case is foolish because it probably can’t last, and we’re already seeing proof of that. The real story of customer engagement.
  • STORIES THAT SELL  |  THURSDAY, MAY 26, 2011
    [Customer] Kronos Spotlights Dozens of Customers through Expanded Reference Program
    The book Stories that Sell , and a recent blog post here , lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and success with Kronos solutions. Those customers received significant exposure at the event and in the media.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 31, 2015
    [Customer] 50 Thought Provoking Customer Experience Stats in 10 Categories
    Marketing or purchasing funnels have been replaced by more descriptive and relevant customer journeys.  Managing customer relationships across […]. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Customer Experience MarketingAuthor information. Joe Ruiz. Joseph Ruiz.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [Customer] 5 Ways Marketing Automation Builds True Customer Loyalty
    It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. We focus on getting customers, and lots of them, through various methods, and often at any cost. But the cost of acquiring a new customer is five to twenty-five times higher than the investment required to keep an […].
  • INFLUITIVE B2B  |  THURSDAY, NOVEMBER 26, 2015
    [Customer] How Blackbaud Built A Foundation For Customer Advocacy
    That’s why Blackbaud , a non-profit software solutions provider, launched a customer advocacy program to engage and connect with its 30,000 customers. Amy Bills , Customer Marketing Director at Blackbaud, knew they could do better if they rethought their approach to customer advocacy. Education for everyone. Bottom line.
  • SYNECORE  |  THURSDAY, MARCH 26, 2015
    [Customer] Why Customers Crave Content Personalization
    Yet, the question still remains: Why do customers prefer a personalized experience? This is way incorporating a customer’s name into personalized email or placing it at the top of a webpage to greet them after they login is so effective. Today, this is no longer the case. The Perception of Choice. Reducing Information Overload.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Customer] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Sending messages distinguishes journey orchestration engines from “pure” Customer Data Platforms, which assemble data but don’t make decisions about customer treatments. Some not-so-pure CDPs do combine the data assembly and decisioning, but they don’t use a system-assembled customer journey as the framework for message selection.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 15, 2015
    [Customer] Why is Mobile at the Heart of the Customer Journey?
    It’s a way of life, and it’s at the heart of the customer journey. Think about how this translates to the customer journey. It’s used in the early stages of the customer journey. Give prospects and customers the information they want, when they want it. We check our emails while standing in line.
  • KAPOST  |  MONDAY, JUNE 13, 2016
    [Customer] Customer Success and Marketing: 3 Strategies to Improve Customer Retention
    However, companies that invest in and document customer success and marketing strategies are poised to win big. The cost to acquire a new customer remains 5x higher than retaining an existing one. Yet, B2B companies continue to invest in customer acquisition strategies instead of retention. Want more on customer marketing?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Customer] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. Clients can adjust the breakpoints to create custom performance ranges. b2b lead scoring customer data platform marketing automation predictive lead scoring So what makes Fliptop different from its competitors?
  • ACT-ON  |  TUESDAY, DECEMBER 22, 2015
    [Customer] Tips to Improve Customer Loyalty: Necessity is the Mother of Retention
    My to-do list is clear, and all I have left to do is write a blog post about customer retention. Do they know I’m writing a blog post on customer loyalty? One thing is obvious, the Starbucks marketing team knows a thing or two about customer retention. Instead, use your marketing automation software to improve customer loyalty.
  • CONVERSIONATION  |  WEDNESDAY, MARCH 7, 2012
    [Customer] Customer-Centric Marketing: Optimize and Integrate
    Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-touchpoint marketing, integration  and customer-centric marketing. SEO experts say search should be seen in an integrated and customer-centric context. Have you noticed? Email pros are defending how [.].
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 7, 2016
    [Customer] 10 Ways To Turn Visitors Into Customers
    To make money, you’ve got to convert at least some of those visitors and turn them into customers. The post 10 Ways To Turn Visitors Into Customers appeared first on Marketing Insider Group. Watching the number of visitors to your site grow is pretty awesome – who wouldn’t want to see results like this?
  • CINTELL  |  TUESDAY, APRIL 21, 2015
    [Customer] What’s the Difference Between Buyer, Customer, and User Personas?
    In the world of business-to-business marketing in 2015, personas have become synonymous with strategies used to help companies focus its efforts on targeted groups of customers. Customer personas have solved their initial problem by choosing your solution. At its very basic level, a “persona” is a character. Do you know the difference?
  • CONVERSIONATION  |  SUNDAY, JULY 3, 2011
    [Customer] Prospecting the Social Customer: Same Needs, Different Scale
    Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. The term consists of three parts: Customer, relationship and management. Relationship marketing is the building and maintaining of good relationships with customers. prospect is a potential customer.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [Customer] Why Marketing Needs to Fix the Customer Experience
    We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. We are also able to have the right conversations with our customers when our CEM is working. This is why I think marketing ought to own CEM.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Customer] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
    Step out of your comfort zone and try new efforts for specific customer segments. And that it’s not Facebook’s fault their customers aren’t more engaged. Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. We know, after all, that Facebook users are a highly active and engaged audience.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Customer] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). Indeed, even $300 per month Ontraport is about to add custom objects (and does a good job of explaining the concept in a typically wry video ). Well, maybe a little.)
  • B2B MARKETING TRACTION  |  FRIDAY, JULY 19, 2013
    [Customer] B2B Marketers: Do Customers Have a Tattoo of Your Brand?
    Customers line up for new product releases and even tattoo the brand’s logo on their body. We need to engage our customers, not only in the buying cycle but through the entire customer experience as well. If any of you have customers that have tattooed your brand on their bodies, I’d love to know!
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 1, 2013
    [Customer] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
    For instance, an organizational focus on social customer care and the popularity of content around ROI can become a webcast on “Getting to Big ROI with Social Customer Care.”. Lead Generation B2B content marketing customer relationship management lead capturing tactics lead generation marketing strategy webinars Step #1.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 6, 2016
    [Customer] Customer Service in 2016: More Channels + More Data = Greater Insight
    2016 has begun and that means at least two things for  customer care executives. On the other hand, it’s time to predict and prepare for the key trends that will influence your customer service activities in the coming year. Video as a Customer Service and Support Channel. Customer Messaging Comes of Age.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Customer] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
    by Eloqua | Tweet this Is your organization customer obsessed? While the history and sentiment of customer obsession has been around since the dawn of marketing, how we achieve customer obsession has changed. To manage multichannel relationships, it’s imperative to understand our customers, and what they are passionate about.
  • B2B LEAD BLOG  |  MONDAY, MARCH 14, 2016
    [Customer] Managing Customers with a Database Management System
    Managing customers can be a complicated and tiresome business practice, but it’s essential to a business model, as it allows you to create a marketing strategy that conforms with the trends of buyers. Big data has proven to be an indispensable tool for staying on top of customer trends and allowing businesses to provide a […].
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Customer] Understand Your Target Market: 3 Steps to Creating Customer Personas
    Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. You may have a grasp on your customers, but how well do actually know them? How do you create customer personas? Step #1: Interview and/or survey your customers. Location.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Customer] The Secret To A Better Customer Experience
    Personalization brings up a whole host of issues like Big Data, Privacy concerns, real-time analytics,and more, but ultimately the goal must be to improve customer experience without being creepy. Despite this strong desire, only 17% of marketing leaders are going beyond basic transaction data to deliver personalized customer experiences.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 11, 2013
    [Customer] How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
    Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Have it graded by the experts in buyer personas at Find New Customers , trained via the Buyer Persona Master Class by the Buyer Persona Institute. Let Find New Customers grade yours for free. But most are not properly done. What do you think?
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 9, 2012
    [Customer] Laugh and Learn with Find New Customers – Episode 62 – Collaboration
    In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation and global marketing company Find New Customers ( [link] ) shares a marketing lesson using wit and humor. Marketing Find New Customers Laugh and Learn marketing-campaigns
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 2, 2015
    [Customer] How a tweet from Shutterstock’s CEO changed the way I think about customer service
    But when these superb customer service moments happen to you, they do have an impact. Conclusion: When a CEO of one of the biggest stock image sites has the time to tweet-reply and tell an overseas department to personally call me, then I should have all the time in the world to treat my customers the same way. Blasphemy. Not anymore.
  • BIZIBLE  |  MONDAY, FEBRUARY 15, 2016
    [Customer] How to Use B2B Referral Marketing to Gain New Customers
    The key to success for your business is attracting new customers, while maintaining your existing B2B clients. If you want to manage a smart business, you must be able to grow your customer base. Leveraging your current customers will showcase the relationship you have with them and represent your business in a positive light.
  • SALESFUSION  |  MONDAY, MARCH 21, 2016
    [Customer] 5 Ways to Improve Customer Retention with Marketing Automation Tools
    Did you know that it’s seven times more expensive to acquire a new customer than it is to retain an existing one? How about that a 10% increase in customer retention yields a 30% rise in the value of your company? Grow Your Business From Within By Improving Customer Retention. That said, you also don’t want to over-sell.
  • CMO ESSENTIALS  |  MONDAY, OCTOBER 20, 2014
    [Customer] Why Customer Experience is Critical to Company Success
    Happy customers define company success. After all, your customers are your company’s biggest assets. On the other end of the spectrum, Aberdeen found that poor customer experience impedes revenue growth and marketing effectiveness. Take the time to understand your customer s and their individual needs. Listen and listen.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 21, 2012
    [Customer] Online Persuasion: Seeing Through the Eyes of Customers
    There was a picture of a pair of glasses lying on a bench with this caption:  Don’t you wish you could see through your customers’ glasses? Related posts: Online Persuasion: Seeing Through the Eyes of Your Customers. And that shift means a different mindset. Not too long ago I came across a great blog post.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Customer] Top 10 Reasons NOT to talk to Find New Customers
    B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Prospective customers are beating down your doors to buy. 9. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Thank you, David Letterman!).
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 12, 2008
    [Customer] Should lead generation ignore current customers?
    When you have a complex sale, it can be easy to think of lead generation as only a process for acquiring new customers rather than a process that can also be applied to generating new or more business from current customers. The CEO asked 10 members of the executive team to write a list of their top-10 customers.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Customer] What Is CRM (Customer Relationship Management) Software?
    CRM stands for 'customer relationship management.' I know, I know -- that doesn't exactly clear things up. CRM, or customer relationship management, refers to software that lets companies track every interaction with current and future customers. Manually tracking five customer interactions is feasible. but 20?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 18, 2015
    [Customer] Customer Spotlight: Fliptop
    We love sharing how our customers are using InsideView! […]. Customer Success insideview customer insideview customer quotes insideview customer reviews insideview customer story insideview customer success insideview fliptop
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 13, 2013
    [Customer] 3 Reasons Online Customers Never Return
    But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. There are many reasons customers will only buy from a site once. Posted in Personalization. Neglecting mobile and tablet.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Customer] Making MarTech Investments? Bet on the Customer
    Every month they must place bets on technologies and tools that empower their team to make smarter decisions, to know more about their customer via analytics and insights, and to eliminate manual tasks and re-engineer using software. Bet on the Customer appeared first on CMO Essentials. According to Scott Brinker (a.k.a.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 7, 2011
    [Customer] Overview of Find New Customers
    Forgive us, but we simply wish to share a brief company overview of the B2B Lead Generation company Find New Customers. Please visit Find New Customers for more  - and to download our great free content. Find New Customers is one of few  lead generation companies in New York. Sales lead generation is critical today.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 12, 2013
    [Customer] How a Strong Company Culture Will Boost Customer Service Levels
    Ever have a poor customer experience at Starbucks? The key is this: they make it about you, the customer, from the second you enter their front door. They truly make me believe that they love going to work and that satisfying their customers is their top priority. Exercise customer service internally.
  • CONVERSIONATION  |  TUESDAY, MAY 31, 2011
    [Customer] Getting the Priorities Right In Online Customer Service and Social Listening
    Social media are great for customer service purposes and many companies do have a social media presence to service their customers. However, social media are rarely full-fledged customer service platforms. guess you know the names of those that do it successfully on Twitter, for instance.
  • CRIMSON MARKETING  |  TUESDAY, JULY 30, 2013
    [Customer] Creating a Clear Customer Message
    A true connection between the customer and company can be easily lost if your customers have a bad experience, you launch the wrong product, or you misdirect an ad placement, among other things. The main goal of your messaging strategy is to determine customer needs and solve their pain points. Forbes ).  .
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Customer] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. In addition, custom reports have saved me a large amount of time spent on monthly, quarterly or annual SEO reporting. What are Custom Reports? Click save and your custom report is ready to go.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Customer] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be ultimate goal but I would argue back that the more engaged customers are the more happy they are and in turn the more revenue will be generated. Successfully mine all of today’s rich sources of data. ” 4.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 18, 2016
    [Customer] Tear Down the Silos: 5 Steps to Improving Customer Acquisition
    Reaching and creating new customers can be difficult in today’s hyper-connected world. Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition goals. This disconnectedness, in turn, creates not only unpredictable results, but often a less-than-stellar customer experience.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 27, 2014
    [Customer] Evolving From #SoLoMo to Customer Experience Marketing
    To create a relevant and compelling customer experience that can turn into a competitive advantage. If … Continue Reading Evolving From #SoLoMo to Customer Experience Marketing by Joe Ruiz - Maximize Social Business. Moving forward, my blog posts will focus on the integration of social into the marketing mix.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 27, 2012
    [Customer] Are you on your customer’s A-List?
    Hopefully you answered your customers, prospects, and employees.  Do you spend enough time with them?  Would you ever want your customers to say or think you are no longer on their A-List? So what does it take for you to make your customers’ A-List and what are you going to do to stay there? Right! No matter what. BE SOCIAL.
  • TONY ZAMBITO  |  SUNDAY, AUGUST 14, 2016
    [Customer] Are Your Buyer Personas Data Overkill?
    Enabling analytics and reports on profiling attributes and activities of buyers and customers as gleaned from a database. When it comes to data on buyers and customers, the old saying “too much of a good thing” comes to mind.  Know The Difference Between Customer Segmentation, Buyer Profiling, and Buyer Personas. Data Overload.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Customer] How Much Are Your Customers Worth? [Infographic]
    It''s the estimated revenue that a customer will generate during the entire span of their relationship with your company. It takes into account not only the initial purchase, but also how much a customer is likely to spend in the future as they purchase more products and services from you. Segment Your Customers. marketing dat
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 4, 2014
    [Customer] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
    There are good things about collecting customer data – catering to consumer preferences, ensuring relevant communications, anticipating needs in convenient ways. There are challenging things about collecting customer data – privacy concerns, data usage restrictions, maintenance and security demands. increase in customer satisfaction.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Customer] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. According to the  U.S.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 17, 2016
    [Customer] How to Orchestrate and Personalize the Entire Customer Experience
    Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the customer, and transforming the customer experience (Cx) is one of five critical market imperatives that companies need to shift toward customer obsession."
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 15, 2016
    [Customer] 3 Ways to Create Customer-Driven Content
    Customers are now conditioned to avoid advertisements. Content tailored to the customer’s needs offers brands a new opportunity. The post 3 Ways to Create Customer-Driven Content appeared first on Marketing Insider Group. Traditional marketing does not have the same effect on consumers as it once did. Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 25, 2016
    [Customer] The B2B Customer Content Operations Manifesto
    The custom content business is a difficult business. The post The B2B Customer Content Operations Manifesto appeared first on Marketing Insider Group. It’s a difficult business due to the economics of the underlying content operations model, as well as poor inputs from inefficient clients. Content Marketing
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 25, 2016
    [Customer] Why you need testimonials to persuade your customers
    The post Why you need testimonials to persuade your customers appeared first on Biznology. Public Relations Reputation Management customer testimonials marketing campaign rfp process vendorsEveryone knows they need testimonials, but I recently saw a graphic example of how true this is. One of them really stood out. Including you.
  • KAON  |  THURSDAY, MARCH 24, 2016
    [Customer] How To: Build loyalty through customer engagement
    Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers. As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. To acquire, delight and retain customers, companies have to think and act in a more strategic way.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Customer] 5 Signs You Don’t Know Your B2B Customer
    Here are 5 warning signs you maybe don’t know your B2B customer as well as you should. 1. Is your team relying on information about customers that was created before you had an iPhone (7 years ago)? The post 5 Signs You Don’t Know Your B2B Customer appeared first on B2B Marketing Insider. But take a close look. This month?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Customer] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
    And just around the corner is social media, which provides an uncensored soapbox where customers can voice their dissatisfaction to legions of friends and followers. There are so many new ways to serve customers. Customer needs are the guide to your decision-making. Customer satisfaction is more important today than ever before.
  • STORIES THAT SELL  |  WEDNESDAY, MAY 2, 2012
    [Customer] Happy Customers Tell Their Stories – Live and In Person
    As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting. From speaking presentation to a written/video case study.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2016
    [Customer] Are Three Quarters of CMOs Wrong About Customer Experience?
    Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe. There is no denying the importance of delivering the optimal CX to every customer, every time. Knowledgeable staff ready to assist whenever and wherever the customer needs. 2. Far from it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Customer] 5 ways to use social media in sales even if your customer isn’t on Facebook
    When I talk to B2B sales teams, one of the biggest concerns I hear is: “but my customer isn’t on Twitter.” If you believe your customers aren’t on social media today, they’re coming.  I do believe there is a first-movers advantage in this space. My customer was smart enough to see an opportunity.
  • I-SCOOP  |  SATURDAY, APRIL 18, 2015
    [Customer] Digital customer experience – connecting the dots
    Is there such a thing as “digital customer experience” and even a “social customer experience”? We can look at the overall customer experience in the context of digital touchpoints. Yet, at the same time, it’s important to remember that the customer [… Yes and no.
  • PAUL GILLIN  |  THURSDAY, JANUARY 24, 2013
    [Customer] Attack of the Customers Press Release
    New Book Explores Recent Epidemic  Of Online Customer Assaults on Businesses.   ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent  Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first. It was more difficult than I expected! Capacity to Destroy.
  • SNAPAPP  |  MONDAY, AUGUST 29, 2016
    [Customer] 3 Ways to Create Customer-Driven Content
    Customers are now conditioned to avoid advertisements. Content tailored to the customer’s needs offers brands a new opportunity. Content marketing specialist Ben Stroup discovered that 90% of consumers find custom content useful. Therefore, marketers are asked to build customer-driven content marketing strategies.  .
  • B2B LEAD BLOG  |  FRIDAY, AUGUST 21, 2015
    [Customer] What Can Customer Segmentation Do for Your Big Data Marketing?
    Customer segmentation is the act of dividing your customer base into segments based on the shared qualities of groups of your customers. Database Marketing Big Data Marketing data segmentation
  • VERTICAL RESPONSE  |  FRIDAY, JULY 10, 2015
    [Customer] Reignite the Fire with Inactive Customers
    Whether you’re completing a brand overhaul or launching a new product , you should always have a reactivation email campaign working to win back old customers and keep them engaged. ’ When running your business, your efforts must be customer-centric , from first visit through post-purchase, to rise above the rest.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 9, 2014
    [Customer] Is Context The Future Of Customer Experience?
    We recently launched an e-book on slideshare covering  The Future of Customer Experience. Here, I often talk about the need for customer-centricity in marketing and the cultural challenges inside businesses to put customers first. How do you balance the need for a better customer experience with the return on that investment?
  • CONVERSIONATION  |  FRIDAY, MAY 20, 2011
    [Customer] Social CRM: Social Media and Communities in Customer Relationship Management and Marketing
    It’s also frequently narrowed down to specific customer-oriented activities such as customer service and even social media monitoring. This is indeed a fundamental issue in nearly all businesses today, and it’s crucial to overcome it and gain a single view on the customer in a fragmented and multi-channel reality.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 23, 2014
    [Customer] Very exciting times at Find New Customers
    These are exciting times indeed at Find New Customers ! We have a wonderful new client who just signed a Statement of Work with Find New Customers - a West Coast marketing software firm launching a new product in early April. They just inked an agreement with Find New Customers to use us to get into new accounts. Holy crap!
  • CRIMSON MARKETING  |  MONDAY, JUNE 17, 2013
    [Customer] 3 Lessons to Improve Customer Loyalty
    What you must understand is: “ Cleaning up and communicating the brand promise is an important job, but taking true ownership of the brand promise is about bridging the gap between customer expectations and the actual customer experience.” True customer advocacy requires an outside-in view.  ” 3.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 20, 2016
    [Customer] Predictive Customer Service is the Future of Shock and Awe
    Customer service is the new marketing, and being good at it requires knowing how to hug your haters. Right now, hugging your haters makes customers who complain feel heard and cared about. You know where and when customer satisfaction is likely to dip. Nowhere is it written that the customer has to make the first move.
  • CLOUD POTENTIAL  |  THURSDAY, NOVEMBER 8, 2012
    [Customer] How Customers Decide to Buy: Debunking Common Marketing Myths - Part 1 of 4
    Customer's Buying Process How Customers Buyread more.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 8, 2016
    [Customer] The B2B Marketing Value of a Personalized Customer Experience [Interview]
    About 68 percent of marketers said they planned to optimize the customer experience through better client data and analytics. WHAT ARE SOME OF THE TACTICS THAT B2B MARKETERS ARE USING TO IMPROVE CUSTOMER PERSONALIZATION? Comprehensive mapping of total customer journey across all touchpoints (44 percent).
  • I-SCOOP  |  FRIDAY, JANUARY 30, 2015
    [Customer] Customer journey mapping: understanding the customer
    In our introduction to customer journey mapping, we looked at the what and why, with several tips to use customer journey maps beyond the strict scope of customer experience management. Essentially, with customer journey maps we have an outside-in view and place ourselves in the shoes of our customers.
  • BEYOND  |  FRIDAY, OCTOBER 18, 2013
    [Customer] A brave new world of customer engagement
    Why it is wise to learn about new and innovative marketing techniques being applied in industries outside of your own
  • SAZBEAN  |  TUESDAY, JUNE 14, 2011
    [Customer] Providing Content Your Customers Want
    What if, instead, you provided content your customers actually want? Finding Your Customers’ Passion. One of the best ways to interest customers online is to speak to what they’re passionate about (hint: it’s probably not your products). What content do you provide that your customers want?
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 19, 2015
    [Customer] 4 Ways to Retain Customers and Keep Them Coming Back
    It’s a common fact that it costs more to acquire a new customer than retain an existing one. That’s why treating your customers right after they buy is just as important as it is before they buy. One of the easiest ways to grow your business is to keep your existing customers coming back. Get Customer Feedback.
  • THE B2B RESEARCH BLOG  |  FRIDAY, SEPTEMBER 27, 2013
    [Customer] A blueprint for customer service excellence
    But for many B2B businesses it’s simply not commercially viable to individually account manage each customer.  This means that when issues arise, customers need to be directed to ‘mass service’ channels – usually a contact centre. I’ve recently spent a lot of time with Vodafone exploring what great customer service looks like. 
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