SAVVY B2B MARKETING | THURSDAY, APRIL 14, 2011
[Customer] Savvy Speaks: Know Thy Customer
Marketing is all about knowing your customers – but how do you get this data? Because my whole career has been in B2B I can't stress knowing the customer enough! B2B customers very rarely "happen upon" your product. Current customers are the next best thing. Conduct 20-40 interviews with customers.
MARKETING GENIUS BLOG | THURSDAY, APRIL 21, 2011
[Customer] Time for “Customer Scoring”
In the “not so distant past (as in “still happening ) the customer hand-off from Marketing–>Sales–>Customer Support was too often a dropped baton, and an unhappy customer. Call it “customer scoring. What about the hand-off from Sales to Support? bad NetPromoter scores!)
FEARLESS COMPETITOR | MONDAY, AUGUST 22, 2011
[Customer] Accolades for How to Find New Customers
B2B Lead Generation | How to Find New Customers. Want to understand what Find New Customers is all about? Find New Customers was born. How to Find New Customers. Let’s review some of them here: “This How to Find New Customers white paper is GREAT! I’m going to tweet and re-tweet it as much as I can!.
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 7, 2012
[Customer] Does Gamification Work On a Customer Community? [CHART]
Does Gamification Work On a Customer Community? Digital Marketing community management customer community gamification online communities social media marketing toplinersby Heather Foeh | Tweet this Gamification is a hot topic these days. In July 2012 we added gamification into our own online community, Topliners.
STORIES THAT SELL | TUESDAY, OCTOBER 1, 2013
[Customer] How Customer Case Studies Drive Traffic to Company Sites
A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. If you manage case studies, or write them, you know the challenges: getting a customer to agree, conducting interviews, writing and editing the story, and getting customer signoff. LinkedIn and Facebook.
B2B MARKETING INSIDER | THURSDAY, JANUARY 9, 2014
[Customer] Is Context The Future Of Customer Experience?
We recently launched an e-book on slideshare covering The Future of Customer Experience. Here, I often talk about the need for customer-centricity in marketing and the cultural challenges inside businesses to put customers first. How do you balance the need for a better customer experience with the return on that investment?
CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 8, 2013
[Customer] Gainsight Gives Customer Success Managers a Database of Their Own
I had a conversation last week with a vendor whose pitch was all about providing execution systems with a shared database that contains a unified view of customer information from all sources. The company is Gainsight (formerly JBara), whose Web site positions it as ”a complete customer success platform”.
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 20, 2015
[Customer] How I Work with Jeff Ogden of Find New Customers
This week I’m excited to feature Jeff Ogden , president of Find New Customers. We’re glad he’s back (worth reading his story of recovery and attitude on the Salesforce.com blog here ), and reinvesting in the growth of his business Find New Customers from a new home base in Tampa, Florida.(Actually, Actually, St. Petersburg). link].
SYNECORE | THURSDAY, MARCH 26, 2015
[Customer] Why Customers Crave Content Personalization
Yet, the question still remains: Why do customers prefer a personalized experience? This is way incorporating a customer’s name into personalized email or placing it at the top of a webpage to greet them after they login is so effective. Today, this is no longer the case. The Perception of Choice. Reducing Information Overload.
I-SCOOP | SUNDAY, MAY 17, 2015
[Customer] Customer experience: a Voice Of the Customer wake-up call
SDL, touting itself as the leader in global customer experience solutions for quite some time now, feels it’s time for a global customer experience (CX) wakeup call. Customer experience Research CX CX failure Nicola Millard response time SDL survey The Global CX Wakeup Call
BIZNOLOGY | WEDNESDAY, AUGUST 15, 2012
[Customer] Customer experiences drive change
Your products or services are purchased because they meet a need for your customer, not because you have a fancy brand or a clever marketing campaign. If you’re not managing that experience actively, what kind of situation will your customer be in? Sedating customers isn’t the solution for most industries.
FEARLESS COMPETITOR | SATURDAY, JUNE 4, 2011
[Customer] Top 10 Reasons NOT to talk to Find New Customers
B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Prospective customers are beating down your doors to buy. 9. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
VIEWPOINT | TUESDAY, MAY 14, 2013
[Customer] PowerViews with Michael Brenner: The Battle for Customer Attention
At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. The Battle for Customer Attention. Click to start video at this point — Michael sees one of the biggest challenges companies are currently facing is the “battle for customer attention.” Stay Tuned
CUSTOMER EXPERIENCE MATRIX | FRIDAY, APRIL 17, 2015
[Customer] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). Indeed, even $300 per month Ontraport is about to add custom objects (and does a good job of explaining the concept in a typically wry video ). Well, maybe a little.)
I-SCOOP | SUNDAY, FEBRUARY 1, 2015
[Customer] Customer experience management – putting the customer first
Customer experience management. Three words standing for a whole discipline aiming at creating customer value through experiences which in turn leads to business value. The customer experience belongs to the […
B2B MARKETING UNPLUGGED | MONDAY, MARCH 23, 2015
[Customer] Why Marketing Needs to Fix the Customer Experience
We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. We are also able to have the right conversations with our customers when our CEM is working. This is why I think marketing ought to own CEM.
B2B LEAD BLOG | FRIDAY, AUGUST 21, 2015
[Customer] What Can Customer Segmentation Do for Your Big Data Marketing?
Customer segmentation is the act of dividing your customer base into segments based on the shared qualities of groups of your customers. Database Marketing Big Data Marketing data segmentation
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 17, 2012
[Customer] Our Home Page Work-Over at Find New Customers
I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. But I cannot wait for the professional to finish, so I did what I could and took pruning shears to Find New Customers. Grab our awesome free white paper, How to Find New Customers! What do you think? After (28 Words).
LEADER NETWORKS | WEDNESDAY, OCTOBER 19, 2011
[Customer] Putting Customer Events On Steroids, Why You Need An Online Customer Community
If your company has an annual conference or customer summit, gather customers for insights, you have already exerted the power to convene. And, through your successful events, your customers relish meeting with each other and with your organization's thought leaders. B2B customer communitiesIt does have to be this way.
VERTICAL RESPONSE | THURSDAY, AUGUST 7, 2014
[Customer] 5 Tips to Get Social with Your Customer Service
This also means having an active social presence that can help satisfy customer service needs with real-time responses. If you’re not using social media to assist your customer service needs, or if you’re looking to make improvements, here are 5 tips to get your social customer service off the ground. 1. Play nice.
KOMARKETING ASSOCIATES | THURSDAY, MAY 1, 2014
[Customer] DMFB Preview: Building Your Online Brand Through Customers
Now, I don’t want to give away the entire presentation but as a preview, I want to provide a few factors companies should consider when thinking about customers and their online marketing programs. So how can companies get their customers to recommend them? Ways to Make Customers Ambassadors Without a Referral Program.
B2B MARKETING INSIDER | FRIDAY, JUNE 5, 2015
[Customer] The Battle for Customer Attention Starts With Company Culture
But, in reality, marketing is actually a conversation that you the entrepreneur start by meeting your customers’ needs. It’s this forgetfulness that makes marketing look less like it’s about serving customers and more like it’s about (only) sales and advertising. And that’s not good. Content Marketing
FEARLESS COMPETITOR | SATURDAY, OCTOBER 11, 2014
[Customer] Great work with Find New Customers client Mintigo yesterday
” Making clients happy is the key to growing a business like Find New Customers , That’s why Find New Customers is the nicest company in BtoB marketing today. To contact Find New Customers, just fill out the form below. Happy clients are the key to a growing business. Thanks, Sophia. Next, Sophia shared a challenge.
ANNUITAS | THURSDAY, JULY 17, 2014
[Customer] Why Companies Don’t Market to Their Customers
I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. The plain truth is that most organizations have no clear picture of their customer. Lack of Data Governance. Lack of Analytics.
SAVVY B2B MARKETING | MONDAY, JUNE 6, 2011
[Customer] Sales Enablement 101: Treat Salespeople Like Customers
Salespeople don't like to look stupid, and they don't have time to waste. I've always fundamentally believed that your salesperson is your first and most important customer. As such, when I think about enabling sales, I think about employing many of the same strategies used to engage customers. Nurturing Sales. And more.
FIFTH GEAR ANALYTICS | TUESDAY, JULY 31, 2012
[Customer] A Customer-Centric Approach to B2B Marketing Campaign Measurement
In either case, these silos can prevent you from having a more holistic and customer-centric understanding of your marketing activity and results. Taking a look at your activity from a customer-centric viewpoint will bring new insights that might be counter-intuitive to individual campaign findings. Connect with Vida on LinkedIn.
INBLURBS | WEDNESDAY, AUGUST 1, 2012
[Customer] Customers Demand Brands to Prove Themselves Trustworthy
Trust is a major factor when it comes to get new customers acquired. Reviews (customer generated content) are a way how brands can gain trust with future customers said 41% of the surveyed people. This brings us to the most effective way how to gain customer trust before you ask for the sale. This gains trust.
LEAD VIEWS | TUESDAY, JANUARY 22, 2013
[Customer] Consolidations in Marketing Automation Space: Implications for B2B Customers
The marketing automation industry has reached an important inflection point. Before this time, B2B marketers had been underinvesting in technology, though the reasons were manifold (lack of perceived. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
INBLURBS | FRIDAY, APRIL 12, 2013
[Customer] 5 Jobs for Tomorrow’s Customer Service Team
The post received so much feedback, we decided to revisit the idea this year through the customer service lens. The biggest change affecting these roles they see involves the shift in how customers contact a company. All the effort creating it is meaningless if the customer can’t find it–fast. Social Service Success Coordinator.
CONVERSIONATION | SUNDAY, JULY 3, 2011
[Customer] Prospecting the Social Customer: Same Needs, Different Scale
Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. The term consists of three parts: Customer, relationship and management. Relationship marketing is the building and maintaining of good relationships with customers. prospect is a potential customer.
IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 6, 2015
[Customer] Courting Your Customer: Relationship Advice for Marketers
As content marketing strategists, we help determine how our clients can engage with and cultivate a relationship with their customers, including determining what interesting, valuable, and delightful content can help create those building blocks of an ongoing relationship. Prioritizing Customer-Centric Content. Content Marketing
B2B LEAD BLOG | MONDAY, MARCH 9, 2015
[Customer] Always Connected B2B Customers: Meeting Their Expectations
What are today’s customers like? The “always connected” customer typically has three connected devices. The always connected customer […]. For one thing, they take far more control of their buying experience, and they do it largely through mobile devices.
CONVERSIONATION | WEDNESDAY, MARCH 7, 2012
[Customer] Customer-Centric Marketing: Optimize and Integrate
Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-touchpoint marketing, integration and customer-centric marketing. SEO experts say search should be seen in an integrated and customer-centric context. Have you noticed? Email pros are defending how [.].
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 15, 2010
[Customer] Customer Service is the New Marketing
Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Tweet This! Digg this!
VERTICAL RESPONSE | FRIDAY, FEBRUARY 20, 2015
[Customer] Understand Your Target Market: 3 Steps to Creating Customer Personas
Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. You may have a grasp on your customers, but how well do actually know them? How do you create customer personas? Step #1: Interview and/or survey your customers. Location.
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 13, 2015
[Customer] What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy
Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy. Be real with your marketing and customer interactions. Above all, focus on giving your customers the power to lead. catsofmonopoly).
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 7, 2012
[Customer] 6 Tools for Turning Content Consumers into Customers
From blogging to email, there are so many touches in the journey from someone first finding your content to becoming a customer that it can feel overwhelming. But I want more.” In that case, check out Elle Woulfe’s “From Content To Customer” session during The Content2Conversion Conference. Content Management Systems. Lead Scoring.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 27, 2011
[Customer] Who is Find New Customers?
B2B Lead Generation | Find New Customers. We don’t advertise at all, so we appreciate you watching this very brief business overview of the B2B lead generation consultancy, Find New Customers. If you like the video, why don’t you follow Find New Customers on Linkedin or Facebook ? What do you think?
REVENUE JOURNAL | WEDNESDAY, NOVEMBER 14, 2012
[Customer] How Customers Choose a Product or Service: Debunking Common Marketing Myths - Part 2 of 4
Interviewing thousands of customers about their buying process has convinced me that while the buyer is attempting to buy something he wants, he is also determined to see through any deception or manipulation. ” Here is Part 2 of a 4-part series, in which we examine how customers choose a product or service. read more.
KOMARKETING ASSOCIATES | THURSDAY, MARCH 6, 2014
[Customer] Who Is Your B2B Customer & How Do They Find You?
of the potential customer as well as what could be influencing them. Truly Knowing the Customer Leads to Better B2B Content. Sales associates and customer service personnel are in constant contact with target audiences and can provide valuable insight into the types of questions prospects are asking. Picking Image Credit. Video.
B2B MARKETING INSIDER | TUESDAY, JULY 17, 2012
[Customer] 3 Steps To A Customer-Driven Marketing Plan
If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. often use one of my favorite inspirational quotes on marketing from Peter Drucker: “the aim of marketing is to know the customer so well that the product or service fits him and sells itself.”.
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 18, 2014
[Customer] The Modern Customer Interaction
CRM Intelligence Customer Success Relationship Management Sales 2.0 B2B b2b sales customer 2.0 customer strategy customer success Enterprise 2.0 Note: Today’s guest post is the first in a three-part s […]. socialprise
FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 14, 2010
[Customer] Are Personas the New Customer Segments?
There isn’t a single user or customer or prospect, there are many different segments, which you can easily forget if you focus on just one. We try to get as close to a 360-degree view of these customer and prospect groups as possible, and we dig and dig across an organization to find the data to support these robust portraits.
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 1, 2013
[Customer] Customer Service: What Are You Doing to Retain Customers?
Most of our efforts are in generating new customers, but what about the current ones that are paying the bills? The number varies but it costs a lot more to get a new customer than to retain an existing one. Do you know what a customer is worth to you ? Think beyond this quarter or even this year. Think about the last 5 years.
INBLURBS | WEDNESDAY, FEBRUARY 1, 2012
[Customer] How to use Social Media for Customer Acquisition
It is simply untrue when someone claims that his customers are not active in social media. Engaging in dialogue with customers via social media has become an important part of successful companies. About 44% of surveyed marketers say that “Facebook is valuable because they help with new customer recruitment”.
FEARLESS COMPETITOR | MONDAY, FEBRUARY 13, 2012
[Customer] Happy 3rd Birthday Find New Customers!
Three years ago today, the B2B demand generation and global marketing company, Find New Customers was born. Happy Birthday, Find New Customers. Interviews & Guest Appearances fearless competitor Find New Customers Mad Marketing TV management-best-practicesThat’s the date on our official letter from the IRS.).
CMO ESSENTIALS | THURSDAY, APRIL 16, 2015
[Customer] Making MarTech Investments? Bet on the Customer
Every month they must place bets on technologies and tools that empower their team to make smarter decisions, to know more about their customer via analytics and insights, and to eliminate manual tasks and re-engineer using software. Bet on the Customer appeared first on CMO Essentials. According to Scott Brinker (a.k.a.
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 19, 2015
[Customer] Modern Marketing is Customer-Centric in 140 Characters or Less #MME15
There were lots of conversations about putting the customer in the center of everything marketers do at the Modern Marketing Experience in London. So often marketers focus on the technology or the process and they fail to pay enough attention to the needs of their customers and prospects. All centred on the customer. Well, ARD.
FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 6, 2010
[Customer] Your Customer Segments Are on the Move!
Marketers have known for years that it is imperative to understand which customers their product or service appeals to. The fact is, many of those traditional, tried-and-true methods of profiling and enhancing customer information in order to gain a more complete, descriptive view of your customers are still valid today.
STORIES THAT SELL | THURSDAY, MAY 26, 2011
[Customer] Kronos Spotlights Dozens of Customers through Expanded Reference Program
The book Stories that Sell , and a recent blog post here , lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and success with Kronos solutions. Those customers received significant exposure at the event and in the media.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 1, 2012
[Customer] How to Find New Customers – the awesome and free white paper
Grab the awesome and free white paper How to Find New Customers here. This is the white paper which The Funnelholic wrote “ So much has been writtten about B2B demand generation, but Jeff Ogden’s white paper How to Find New Customers makes it simple – which makes it a “must-read.”" We deliver.If
I-SCOOP | THURSDAY, JULY 16, 2015
[Customer] The harsh truth about customer focus in the board – time to get real
For many (really many) years now we’ve been talking about the disconnect with the customer. And the need to reconnect with the customer/consumer as the effects of a perfect storm – that’s been in the make for decades – started being felt.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JUNE 27, 2014
[Customer] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. Clients can adjust the breakpoints to create custom performance ranges. b2b lead scoring customer data platform marketing automation predictive lead scoring So what makes Fliptop different from its competitors?
MARKETING INTERACTIONS | SATURDAY, APRIL 9, 2011
[Customer] Hello Mr. Customer; It's Me.Your Vendor
According to research by BtoB Magazine, 58% of B2B marketers say that marketing involvement never stops and must continue across the entire customer lifecycle. So where does that leave customers? Research from the CMO Council finds that companies lose 10% of their customers each year, on average. certainly hope so. Or we should.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 26, 2012
[Customer] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Step out of your comfort zone and try new efforts for specific customer segments. And that it’s not Facebook’s fault their customers aren’t more engaged. Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. We know, after all, that Facebook users are a highly active and engaged audience.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 3, 2011
[Customer] B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers
Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today , Mac McIntosh. In my opinion, the biggest mistake B2B companies make in demand generation is focusing on selling their products or services instead of focusing on helping their prospective customers buy. Mac McIntosh.
FEARLESS COMPETITOR | FRIDAY, NOVEMBER 28, 2014
[Customer] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
That is one of the key mottos of the Tampa based marketing company Find New Customers , the best name of any company on Earth. After all, what business is not looking for new customers? . At Find New Customers, if we say if we are going to do something, we do it, A man is only as good as his word. Will circle back with a link.
FEARLESS COMPETITOR | THURSDAY, MAY 12, 2011
[Customer] Core Values at Find New Customers
Lead Generation Companies |Find New Customers Core Values. If you are even considering doing business with the B2B lead generation company, Find New Customers , you have a right to know what we believe in. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Glad you asked.
CMO ESSENTIALS | THURSDAY, DECEMBER 4, 2014
[Customer] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
There are good things about collecting customer data – catering to consumer preferences, ensuring relevant communications, anticipating needs in convenient ways. There are challenging things about collecting customer data – privacy concerns, data usage restrictions, maintenance and security demands. increase in customer satisfaction.
VERTICAL RESPONSE | MONDAY, JANUARY 13, 2014
[Customer] 5 Easy (and Affordable) Ways to Show Customer Appreciation
Showing customer appreciation is more important than ever, as customers have more ways to browse and shop than ever before. In-store, online, review sites, and friend recommendations all factor into a customer’s buying decision. Show customers you really appreciate their business! Profile a Customer.
HUBSPOT | FRIDAY, MAY 1, 2015
[Customer] What Is CRM (Customer Relationship Management) Software?
CRM stands for 'customer relationship management.' I know, I know -- that doesn't exactly clear things up. CRM, or customer relationship management, refers to software that lets companies track every interaction with current and future customers. Manually tracking five customer interactions is feasible. but 20?
REPUTATION TO REVENUE | MONDAY, FEBRUARY 14, 2011
[Customer] Customer references and solutions marketing: Building blocks for business impact
B2B marketers focused on high value solutions know that customer evidence is like gold. But when you're asking business buyers to invest serious money in a complex solution, typically involving a customized mix of products and services, they need to know you've done it before and that other customers have derived real business benefits.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 5, 2015
[Customer] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
And just around the corner is social media, which provides an uncensored soapbox where customers can voice their dissatisfaction to legions of friends and followers. There are so many new ways to serve customers. Customer needs are the guide to your decision-making. Customer satisfaction is more important today than ever before.
B2B MARKETING TRACTION | FRIDAY, JULY 19, 2013
[Customer] B2B Marketers: Do Customers Have a Tattoo of Your Brand?
Customers line up for new product releases and even tattoo the brand’s logo on their body. We need to engage our customers, not only in the buying cycle but through the entire customer experience as well. If any of you have customers that have tattooed your brand on their bodies, I’d love to know!
SMALL MANUFACTURER BLOG | WEDNESDAY, JANUARY 9, 2013
[Customer] Making Your Customers Feel Special: Examples of Nice Touches
In her book, Engagement Marketing, How Small Business Wins in a Socially Connected World , Constant Contact CEO Gail Goodman talks about how to create special ways of “WOWing” your customers. customers and am happy to provide a few examples.Two of them cost very little money and one is absolutely free! For example, one WOW!
FEARLESS COMPETITOR | TUESDAY, DECEMBER 9, 2014
[Customer] How Jeff Ogden of Find New Customers evaluates business investments
There are only two cardinal business rules to evaluate investments for Find New Customers : Is it cheap? Happy Holidays from your friends at Find New Customers! Find New Customers wishes you a joyous holiday season and a prosperous and healthy 2015 too. B2B demand generation Business relationships Find New Customers Florida
FEARLESS COMPETITOR | SUNDAY, FEBRUARY 13, 2011
[Customer] Social Media and the Business Customer
Very nice people and a … Continue reading → Business relationships Content marketing Demand Generation Fearless Competitor Find New Customers Leadership Leadership Lessons Management best practices Marketing marketing campaigns Personal growth Remarkable content sales challenges Sales knowledge
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 27, 2012
[Customer] Are you on your customer’s A-List?
Hopefully you answered your customers, prospects, and employees. Do you spend enough time with them? Would you ever want your customers to say or think you are no longer on their A-List? So what does it take for you to make your customers’ A-List and what are you going to do to stay there? Right! No matter what. BE SOCIAL.
CONNECTING ELEMENT | TUESDAY, JUNE 23, 2015
[Customer] Seven ways to turn email into a customer services opportunity
It may seem obvious that brands should be available to customers via email, yet many businesses neglect this channel. The post Seven ways to turn email into a customer services opportunity appeared first on Connecting Element. Blog Customer service email email customer service email marketing strategy online customer service
B2B LEAD GENERATION BLOG | MONDAY, JULY 1, 2013
[Customer] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
For instance, an organizational focus on social customer care and the popularity of content around ROI can become a webcast on “Getting to Big ROI with Social Customer Care.”. Lead Generation B2B content marketing customer relationship management lead capturing tactics lead generation marketing strategy webinars Step #1.
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 4, 2015
[Customer] Mind The Marketing Gaps In the Customer Journey [SlideShare]
There is still a huge knowledge gap when it comes to understanding the customer journey. Many marketers believe they fully understand the potency of the customer’s journey — but the findings of the third annual Cross-Channel Marketing Report would suggest otherwise. Read on, and check out the SlideShare: Mind The Marketing Gaps.
FEARLESS COMPETITOR | THURSDAY, MARCH 7, 2013
[Customer] The Definitive Guide to BtoB Demand Generation – How to Find New Customers
Check out the Definitive Guide to BtoB Demand Generation : How to Find New Customers. ” Those definitive guides from Marketo are terrific content, but Find New Customers has our own “definitive guide.” ” Our’s is The Definitive Guide to BtoB Demand Generation : How to Find New Customers.
CONVERSIONATION | TUESDAY, MAY 31, 2011
[Customer] Getting the Priorities Right In Online Customer Service and Social Listening
Social media are great for customer service purposes and many companies do have a social media presence to service their customers. However, social media are rarely full-fledged customer service platforms. guess you know the names of those that do it successfully on Twitter, for instance.
VERTICAL RESPONSE | FRIDAY, JULY 10, 2015
[Customer] Reignite the Fire with Inactive Customers
Whether you’re completing a brand overhaul or launching a new product , you should always have a reactivation email campaign working to win back old customers and keep them engaged. ’ When running your business, your efforts must be customer-centric , from first visit through post-purchase, to rise above the rest.
WRITING ON THE WEB | WEDNESDAY, MARCH 21, 2012
[Customer] Online Persuasion: Seeing Through the Eyes of Customers
There was a picture of a pair of glasses lying on a bench with this caption: Don’t you wish you could see through your customers’ glasses? Related posts: Online Persuasion: Seeing Through the Eyes of Your Customers. And that shift means a different mindset. Not too long ago I came across a great blog post.
FEARLESS COMPETITOR | THURSDAY, MARCH 1, 2012
[Customer] Your Guide to Creating a World Class Program | How to Find New Customers
This white paper can be obtained for free at our newly simplified home page at Find New Customers. “ For all the hype and talk surrounding the demand generation movement, there still hasn’t been that one piece that puts everything together for marketers. How to Find New Customers IS that whitepaper — making it a Must Read.
I-SCOOP | WEDNESDAY, MAY 6, 2015
[Customer] Customer experience metrics and measurement – beyond CSAT and NPS
On top of being incredibly important, the customer experience is also one of the hottest topics in 2015. Customers, what they expect from businesses and how their behavior has changed are major driver of digital marketing transformation and even take center stage in many digital transformation projects overall.
CMO ESSENTIALS | MONDAY, OCTOBER 20, 2014
[Customer] Why Customer Experience is Critical to Company Success
Happy customers define company success. After all, your customers are your company’s biggest assets. On the other end of the spectrum, Aberdeen found that poor customer experience impedes revenue growth and marketing effectiveness. Take the time to understand your customer s and their individual needs. Listen and listen.
I-SCOOP | TUESDAY, SEPTEMBER 15, 2015
[Customer] Customer-self service: the assisted and contextual reality
Providing good customer self-service possibilities is a must. We have all the possibilities to enable it, customers want it and with smart technologies we dispose of the potential to make it more creative, relevant and a differentiating experience. Several brands have […].
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 1, 2015
[Customer] How To Increase Customer Loyalty And Revenue
Customer loyalty is a top priority for many brands. Acquiring new customers is costly, requiring an additional expenditure of marketing costs. Loyal customers come back week after week, purchasing products and keeping a company in business. This allows customers to see the progress they were making as they went.
I-SCOOP | FRIDAY, JANUARY 30, 2015
[Customer] Customer journey mapping: understanding the customer
In our introduction to customer journey mapping, we looked at the what and why, with several tips to use customer journey maps beyond the strict scope of customer experience management. Essentially, with customer journey maps we have an outside-in view and place ourselves in the shoes of our customers.
I-SCOOP | WEDNESDAY, FEBRUARY 18, 2015
[Customer] Before you exceed customer expectations – get the essence right
Meeting customer expectations across digital touchpoints and interactions means understanding what your customers want and delivering upon these expectations. As a matter of fact, research by the […].
I-SCOOP | SUNDAY, OCTOBER 18, 2015
[Customer] Contact center priorities: the dawn of a new age in customer engagement
Paul Scott is Senior Director, Customer Experience Consulting, at Dimension Data. Contact center Customer engagement Customer experience Customer loyalty Customer service Interviews customer analytics Customer Contact Expo Dimension Data Global Contact Centre Benchmarking Ian Jacbos Kate Legget Paul Scott self-service
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 13, 2013
[Customer] 3 Reasons Online Customers Never Return
But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. There are many reasons customers will only buy from a site once. Posted in Personalization. Neglecting mobile and tablet.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 3, 2013
[Customer] SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem
More information about the Find New Customers SCORE Demand Generation strategy can be found by clicking the highlighted words. Find New Customers has designed this process based on years of experience working with B2B demand generation clients. About Find New Customers. Our SCORE Methodology fixes this once and for all.”
HUBSPOT | MONDAY, JUNE 30, 2014
[Customer] How Much Are Your Customers Worth? [Infographic]
It''s the estimated revenue that a customer will generate during the entire span of their relationship with your company. It takes into account not only the initial purchase, but also how much a customer is likely to spend in the future as they purchase more products and services from you. Segment Your Customers. marketing dat
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 7, 2013
[Customer] Customer And Content Are King In The Future of Marketing
Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers. Is the customer and your content King? If you think that title is blatantly obvious, just look around! Let me answer that question this way.
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 8, 2011
[Customer] Find New Customers: 5 tips to engage new customers
How do you attract the attention of a total stranger? That’s THE biggest problem for most B2B marketers. B2B lead generation starts with this step. But it is very hard. If they don’t know you, they don’t trust you.
CMO ESSENTIALS | TUESDAY, NOVEMBER 3, 2015
[Customer] Omni-Channel and the Future of Customer Experience
spent last week attending G-Force 2015 , a conference bringing together Genesys customers, partners, and industry analysts like myself. The event offered numerous updates regarding the company’s market messaging, new and upcoming capabilities, and customer success stories. Customer Experience Operations & Technology Trending
MARKETING ACTION | WEDNESDAY, JUNE 12, 2013
[Customer] Customer Experience Rules: 15 Stats
Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. Colin Shaw is founder & CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience. license.
INBLURBS | TUESDAY, JANUARY 17, 2012
[Customer] Get social to get found from your future customers
Increase customers, sales and revenue. Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort! Content creation.
KOMARKETING ASSOCIATES | THURSDAY, OCTOBER 23, 2014
[Customer] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. In addition, custom reports have saved me a large amount of time spent on monthly, quarterly or annual SEO reporting. What are Custom Reports? Click save and your custom report is ready to go.
WINDMILL NETWORKING | THURSDAY, FEBRUARY 27, 2014
[Customer] Evolving From #SoLoMo to Customer Experience Marketing
To create a relevant and compelling customer experience that can turn into a competitive advantage. If … Continue Reading Evolving From #SoLoMo to Customer Experience Marketing by Joe Ruiz - Maximize Social Business. Moving forward, my blog posts will focus on the integration of social into the marketing mix.
VERTICAL RESPONSE | FRIDAY, MAY 1, 2015
[Customer] 5 Customer Appreciation Emails Retailers Should Send
In business, it’s all about customer retention. According to Gartner Group , 80 percent of your future revenue will likely come from just 20 percent of your existing customers. So, how do you keep your existing customers coming back for more? Try sending customer appreciation emails. People like feeling heard.
B2B MARKETING UNPLUGGED | MONDAY, SEPTEMBER 14, 2015
[Customer] Border Collies are Loyal; Customers are Satisfied
In our little diagram of selling cycles, we end with the one where we’re living happily ever-after in a gingerbread house with candy cane door frames with a customer who is now a loyal promoter and endless source of references, testimonials and recurring revenue. Customers are satisfied. This is the Unreciprocated Love part.
CMO ESSENTIALS | THURSDAY, MAY 28, 2015
[Customer] Clarity on Customer Analytics for Marketing: A Q&A with Lynn Tsoflias
In the realm of customer analytics, in particular, where the allure of deep, thorough, and relevant insights on customers makes the business case almost irresistible, what do you really need to know to be successful? Lynn Tsoflias: Obviously, just collecting customer analytics has no value if you don’t use the data.
CONVERSIONATION | FRIDAY, JUNE 3, 2011
[Customer] Using Customer and Peer Reviews to Generate Revenue and Loyalty
For many years now, several companies have provided their customers and community members the opportunity to post customer reviews on their web sites or blogs, from long before the term ‘social media’ was even used.
SALES PROSPECTING PERSPECTIVES | MONDAY, AUGUST 12, 2013
[Customer] How a Strong Company Culture Will Boost Customer Service Levels
Ever have a poor customer experience at Starbucks? The key is this: they make it about you, the customer, from the second you enter their front door. They truly make me believe that they love going to work and that satisfying their customers is their top priority. Exercise customer service internally.
CRIMSON MARKETING | TUESDAY, JULY 30, 2013
[Customer] Creating a Clear Customer Message
A true connection between the customer and company can be easily lost if your customers have a bad experience, you launch the wrong product, or you misdirect an ad placement, among other things. The main goal of your messaging strategy is to determine customer needs and solve their pain points. Forbes ). .
SALES INTELLIGENCE VIEW | WEDNESDAY, JULY 22, 2015
[Customer] Support Team Hits Perfect 100% Customer Satisfaction in Q2
Customer Success insideview customer reviews insideview customer sat insideview customer satisfaction insideview customer success insideview customers insideview focus on customer insideview product support insideview support insideview user reviews insideview user satisfaction insideview user success insideview user support insideview users