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The Forward Observer

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. About the Author Allen Weiss, Ph.D.,

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. So why is marketing it so hard?

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

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The Marketing Book Podcast: “Marketing 6.0” by Philip Kotler

The Forward Observer

The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan About the Book In Marketing 6.0 , the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. Marketing 6.0:

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The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

Listen to the Interview… Links… The Sale Is In The Tale by John Livesay (Amazon) John Livesay (website) John Livesay (LinkedIn) Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges by Tim Sanders (Marketing Book Podcast interview) How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into (..)

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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Four techniques to create standout product positioning How to define an inimitable brand personality that your ideal customers love. The most effective types of content to increase conversion in each phase of the customer journey. The secrets to crafting compelling value propositions that sell your product.

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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. Corcoran, Kevin J. Petersen, and Laura K.