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  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 1, 2013
    [Customer] How to Find the Balance Between Product-Centric and Customer-Centric Marketing
    One question always come up when creating new B2B marketing content: should we focus on what the product does, or how it helps our customers? Product centric businesses concentrate on their products more than on their customers. Customer Centric Approach. Such firms value and consider customer satisfaction in everything they do.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MAY 20, 2013
    [Customer] Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience
    At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month. The central database and cross-channel treatments are two of the three capabilities I’ve defined for a Customer Data Platform.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 6, 2010
    [Customer] Your Customer Segments Are on the Move!
    Marketers have known for years that it is imperative to understand which customers their product or service appeals to. The fact is, many of those traditional, tried-and-true methods of profiling and enhancing customer information in order to gain a more complete, descriptive view of your customers are still valid today.
  • BUYEROLOGY  |  TUESDAY, OCTOBER 25, 2011
    [Customer] Buyerology: Understanding Buyer Choice
    Image by Will Lion via Flickr. When formulating marketing, sales, demand generation, and content strategies, an important factor is that of understanding the choices buyers make.    Oftentimes, strategies are crafted with a singular focus on the purchase decision.  want to refrain from using the word content in this context. 
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Customer] Marketing Technology of the Future: Beyond the Customer Data Platform
    The preceding portions cover the current state of Customer Data Platforms. Social networks, mobile devices including phones and wearables, and the Internet of Things will provide ever-more details about the precise situation of each customer during each interaction. Campaigns are dead but the customer journey lives on.
  • INBLURBS  |  MONDAY, FEBRUARY 21, 2011
    [Customer] Mobile Marketing Goes Online?
    Not only did online marketing become actual work for which companies had to employ staff or a specialized agency, but now clients, customers and consumers could also praise or bash their brands, products and services. By Alexander Gregori. Not so long ago marketers were excited at the prospects of a new tool: online marketing. Oh my gosh.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 6, 2012
    [Customer] 5 Crimes of Customer Care
    by Peter Armaly | Tweet this It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal. In the age of the Internet, customer support should be everyone’s concern. This has real impact on a company’s ability to increase both customer satisfaction and product adoption.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 28, 2010
    [Customer] B2B Marketing needs to Curate a Vibrant Community
    We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. This is something I am working on for FY11 and will be more than just a social network for our best customers. Let me explain …. Tweet This! Share this on Facebook. Digg this!
  • FIFTH GEAR ANALYTICS  |  MONDAY, MARCH 19, 2012
    [Customer] Five Engagement Strategies for Bank Marketers in 2012
    Real-Time Customer Growth Initiatives Take Cross-Sell and Up-Sell to New Heights: Is your Marketing Department bound to a campaign cycle that has nothing to do with your banking customers’ readiness to open new accounts? Let your customers’ behavior tell you when it’s time to tell them about new banking opportunities. 2.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Customer] 5 Easy Ways to Ignite Your Customer Service
    What new things are you doing to make your customers happy? Take some time now to drive value for your customers, and benefit from it all year long. Know your customers. Identify customers who haven’t purchased in six months, and send them an email with a great deal. Get quick access to your loyal customers.
  • BUYEROLOGY  |  THURSDAY, MAY 5, 2011
    [Customer] Turn B2B Buying Into a Social Experience
      The social experience is a new way of bringing the 1-to-1 customized approach to each potential opportunity and lead nurturing situation.  Collaboration : buyers want to participate in several aspects related to research and development, product development, knowledge sharing, customized servicing, and an ongoing dialogue.
  • INBLURBS  |  THURSDAY, JUNE 9, 2011
    [Customer] Small Business SEO Strategies
    What’s the biggest mistake that most small businesses make when it comes to SEO? Personally, I would suggest that a common problem is being unrealistic about what can be achieved. Does this mean that it’s not possible for a small business to gain considerable rewards from search engine optimization? Ignore massive corporations! That’s pretty ironic!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 18, 2014
    [Customer] The Modern Customer Interaction
    CRM Intelligence Customer Success Relationship Management Sales 2.0 B2B b2b sales customer 2.0 customer strategy customer success Enterprise 2.0 Note: Today’s guest post is the first in a three-part s […]. socialprise
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] Our Support Team Achieves Amazing 98.6% Customer Satisfaction
    After every customer support case, the InsideView Custo […]. Customer Appreciation Customer Service Customer Success InsideView Culture crm customer satisfaction crm customer support happy customers insideview insideview customer satisfaction
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 27, 2015
    [Customer] Why customer personas may be an outdated marketing technique
    ”  -   Don DeLillo. A few weeks ago here on {grow} I ran a piece by Rob Petersen explaining the value of working with “customer personas” to develop a content marketing plan. “Are you telling me I don’t know my customers and can’t write about something that is relevant and interesting to them? Human.
  • INBLURBS  |  MONDAY, SEPTEMBER 12, 2011
    [Customer] 3 Ways how to use Online Video for Business Lead Generation
    Let your satisfied customers talk about your products and publish and market those videos everywhere on the web. The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment. The use of online video is growing as people also increasingly watch videos from their mobile devices.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 21, 2013
    [Customer] The best advice I ever received for my business, and my blog
    Blogging best practices business relationships Leadership blog community building blog community management blogging best practices blogging success competitive advantage customer acquisition customer satisfaction peter drucker small business writing for a blog” Pretty good question! But the answer was easy. Nobody is that smart.
  • BUYEROLOGY  |  WEDNESDAY, MAY 4, 2011
    [Customer] Buyer Personas Require Qualitative Research and Contextual Inquiry
      As a former senior executive in sales and marketing, I evaluated as well as implemented several of the sales and customer profiling systems that exist where you are plotting buyers neatly into personality quadrants, demographic as well as psychographic categories, using blue sheets, and multiple other types of systems. 
  • INBLURBS  |  MONDAY, FEBRUARY 14, 2011
    [Customer] How to overcome the Social Media Cash Cow fairytale
    It’s a widespread superstition that you only need to be there in social media and you will get a ton of customers and sales. As your goals are to attract new customers to your products, you need to make them curious about your brand. You will ATTRACT your new customers on autopilot! That’s 100% wrong!
  • STORIES THAT SELL  |  TUESDAY, JANUARY 8, 2013
    [Customer] Customer Videos 101: How to Score a Killer Sound Bite
    But given a little practice – anyone can elicit uber-happy sound bites from satisfied customers on camera. Here are some guidelines before interviewing your satisfied customers: 1. Your Prep Work: Before conducting an interview, write out open-ended questions that help draw out the customer’s story. Excited?
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 19, 2012
    [Customer] ZenDesk: You Are Their Hero
    ZenDesk knows a thing or two about customer appreciation. The 2012 Customer Service Hero Tour hit most major cities in the US, kicking off in LA in March and ending in NYC in October. If you aren’t transparent and open with your customers, they’ll tell their Social Media circles. Ah, we love our customers.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 3, 2013
    [Customer] The Challenger Sale Vs. The Effortless Experience
    Many CEB members will know that we’re getting set to release our second book, The Effortless Experience: Conquering the New Battleground for Customer Loyalty. And while this is a book about customer service, members rightly want to know how the research in this new book should affect how they think about Challenger. Put simply, yes.
  • PAUL GILLIN  |  FRIDAY, AUGUST 30, 2013
    [Customer] 8 Data Points about the Importance of Customer Experience
    I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. How much does the market reward companies that deliver excellent customer experience? Consider Attack of the Customers B2B marketing Social Media social networks
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 3, 2011
    [Customer] B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers
    Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today , Mac McIntosh. In my opinion, the biggest mistake B2B companies make in demand generation is focusing on selling their products or services instead of focusing on helping their prospective customers buy. Mac McIntosh.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 26, 2014
    [Customer] A Refreshing Look at Customer Loyalty
    Alas, no detectives, bodies, forensics or car chases here, but all is not lost; this is a cracking good read about customer loyalty and it’s one marketers should pay attention to. . Here, Dixon has a look at why, despite decades of study, investment and public humiliation, we still can’t seem to get customer loyalty right.
  • BUYEROLOGY  |  SUNDAY, JULY 24, 2011
    [Customer] The New Social Buyer Ecosystem
      While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention.  Harness the Trigger Events That Turn Prospects Into Customers and his focus on trigger events. 
  • ANNUITAS  |  TUESDAY, DECEMBER 2, 2014
    [Customer] There is More to Knowing Customers Than Big Data
    The leading cause of this sentiment is a lack of customer insight. The study reports that 74% of CEOs have “limited insight” into how customers are engaging with their products and what their likes and dislikes are. However, big data alone will not entirely close the gap on customer insights and knowledge. Talk With Sales.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 10, 2014
    [Customer] Email Marketing: 3 simple steps for building customer personas
    In today’s B2B Lead Roundtable Blog post, I want share the three simple steps for building customer personas Byron shared in his presentation to aid your targeted email marketing efforts. Look to your existing customer data for insight into who buys from you. Step #1. Step #2. Define your primary prospect personas. Step #3.
  • INBLURBS  |  FRIDAY, FEBRUARY 11, 2011
    [Customer] Social Media vs. Traditional Advertising
    Inbound marketing is a way of making customers come to your site usually via Social Media, PR’s, articles, blogs, online ads, PCP campaigns, and others. That is they are getting something out of the deal, and as a trade the customer is allowing advertisers the 30 second opportunity to try to sell them their product.
  • BUYEROLOGY  |  THURSDAY, DECEMBER 8, 2011
    [Customer] Buyerology Trend: Think Value-Based Marketing vs. Needs-Based Marketing
      As we entered into the 21st century, roots were planted that have created a shift towards customer centricity centered around initiatives such as customer experience, customer focus, voice of the customer, and numerous other phrases that describe customer centricity.  The Future. Related articles.
  • INBLURBS  |  MONDAY, MARCH 28, 2011
    [Customer] 6 Smart ways for local inbound marketing for restaurants
    How can local internet marketing help to increase customers and revenue for restaurant? Restaurants are mostly dependent on local clients. As any other business it is important for them to get found and to get visited in the second step. When people research for products and services they go online first. Video. Corporate Blog. Social Media.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 7, 2014
    [Customer] 5 Tips to Get Social with Your Customer Service
    This also means having an active social presence that can help satisfy customer service needs with real-time responses. If you’re not using social media to assist your customer service needs, or if you’re looking to make improvements, here are 5 tips to get your social customer service off the ground. 1. Play nice.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 21, 2012
    [Customer] How Social Listening Can Make Your Job Easier
    Businesses large and small use Twitter and Facebook to communicate directly with their customers. Customers can use social media as easily as companies, and when they complain on social media, everyone can see it. Here are a few reasons we’ve found to work well to help the resistors see the light: Collecting Customer Feedback.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Customer] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. In the example below, Precor identified three key industries that it targets as customers. Inbound Marketing B2B content marketing customers inbound marketin
  • STORIES THAT SELL  |  TUESDAY, AUGUST 10, 2010
    [Customer] Customer References Trim the Sales Cycle
    Customer case studies pull major weight among your marketing and sales materials. But they are just one way that a customer can serve as a reference for a business. References get customers to buy sooner. Share: Tags: Case studies in the sales process Customer reference management customer reference program reference managemen
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 25, 2013
    [Customer] The 5 Don’ts of Customer Service
    Are your customer service skills up to par or are you making fatal mistakes that turn your customers away? Good customer service is the backbone to every business, so it is important that you make it a priority in yours. . 1. Don’t Ignore Customer Support. Refunding the customer’s money.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 5, 2010
    [Customer] 2010 – Welcome to the Age of Customer Service
    Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Social media has forever changed the balance of nature in favor of the customer. Every business must recognize that customer service is now their primary business.
  • BUYEROLOGY  |  SATURDAY, APRIL 2, 2011
    [Customer] 7 Sure Signs That You Are Losing Your Understanding of Buyers
      This may be especially true in a company where there is a long rich history and you have an established customer base.    It sounds like a chorus - sales, marketing, customer service, support, and corporate strategy all saying the same thing repeatedly.  Image by yelowcap via Flickr.   Related articles.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 10, 2010
    [Customer] Stop Negative Public Relations Before It Happens
    Alaska Airlines apparently gave a paying customer’s ticket away to someone on standby because that customer had to run to the bathroom to change her baby’s diaper. All this negative PR could have been easily stopped before it happened, without any fancy technology or marketing — provide good customer service.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [Customer] 11 B2B Marketing Predictions for 2011
    Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Everyday I provide support on the social web to customers. Enjoy! Email this to a friend? Tweet This!
  • INBLURBS  |  MONDAY, MARCH 7, 2011
    [Customer] Easy Inbound Marketing for Real Estate Agents
    Inbound marketing is the marketing strategy that focuses on getting found by customers when they are researching for products or services online which you also have to offer. With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums. Facebook. LinkedIn.
  • BUYEROLOGY  |  MONDAY, NOVEMBER 14, 2011
    [Customer] Buyerology Trend: Think BIG Insights vs. BIG Data
      While research can be found that data-driven companies do outperform non-data driven companies, the C-Suites in corporate worlds can be drowning in data and can never hear the still voice of their existing customers and prospective buyers.  Buyer Trend: Buyer Behavior Changing Rapidly and Buyers Are Saying – Get Me Please!
  • CONVERSIONATION  |  FRIDAY, MAY 27, 2011
    [Customer] The Perception of Social Media Marketing: it’s a Free Lunch
    It’s the task of businesses and marketers to learn, try and inform themselves if they are serious about their business and customers. It’s also their task to see social media in a broader marketing, business and customer perspective. Everyone is a customer. Money saved on customer service? What is the problem? Conversion?
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 20, 2015
    [Customer] 4 Steps to Lead Nurturing: Walking the buying path with your customers
    Get out your walking shoes, and take a journey with your customers. The first step on that path to success is to start thinking like a customer. Step #1: Walk in your potential customers’ shoes to build a customer journey map. After you’ve gaining a solid understanding, then build your customer journey map.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Customer] 4 Lessons from Responsive Design for CMOs
    Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Developers have touch-screen-specific controls at their disposal, and customization can be achieved through injection of JavaScript, for example. Rule #1: Don’t Become Complacent.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Customer] Web Analytics + Customer Voice = 20/20 Vision.
    In this age of tweeting of every customer’s every impulse, and the power of exquisite multivariate tests to generate thousands of permutations, there is no shortage of data inputs that can drive a business’s reactions to, well, nearly everything. Change something, because the customers are clearly telling you something isn’t working.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 21, 2012
    [Customer] 5 Ways B2B Can Learn from B2C Marketers
    Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. You know it well: a dedicated area for a rotating hero graphic; some space touting your news and events, and maybe a few awards; and, of course, customer logos prominently displayed on the site.  .
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 13, 2011
    [Customer] Survey Says…Case Studies Still Influential in B2B Tech Purchases
    Of course, I want to know, what's going on with customer case studies? Share: B2B marketing Case studies in the sales process customer case studies Customer success stories Value of Customer StoriesWe all work hard to create attractive content. But just how useful is it in actually influencing buyers? Podcasts. Video.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Customer] Branded Customer Communities: What Consumers Expect
    Can branded customer communities drive more revenue than Facebook ads? Social networks are not the holy grail of customer acquisition, retention and loyalty. Building a community within one single platform such as Facebook or LinkedIn is not enough to build effective online communities for your customers. [.].
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 5, 2014
    [Customer] Customer-Centric Marketing: Using metaphors in your B2B strategy
    Tweet Who are your customers? While it may be (hopefully) impossible to individually name your customers from memory, marketers need to be extremely familiar with them. They just had to plot out who their customers were. Plotting out and fully understanding your customers’ motivations and needs is difficult.
  • ACSELLERANT  |  WEDNESDAY, JUNE 4, 2014
    [Customer] Capturing the Voice of Your Customer
    Voice of Your Customer Research provides excellent source material for a host of business critical items including product strategy, sales messaging and customer service. Customers tell me things when I interview them that they’d never tell your salespeople. People They feel comfortable in telling […].
  • BUYEROLOGY  |  MONDAY, JULY 18, 2011
    [Customer] Future of Buyer Personas is Social - Part 3
      It takes science to uncover changes in behaviors and to understand goals in ways that customers and buyers have difficulty articulating.    No easy task for much of today’s management structure still is focus on pushing products and services out to customers.  Image by Cristiano Betta via Flickr.
  • SAZBEAN  |  WEDNESDAY, MAY 26, 2010
    [Customer] Pricing Based on Customer Expectations
    Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. How can you meet your customer’s expectations without directly asking them?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] Hard lessons agency customers need to learn about social media marketing
    Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. For about a year I prepared countless pitches, proposals, and webinars for our agency customers … who bought almost nothing. Some of our most important agency customers were in the transportation industry.
  • BUYEROLOGY  |  SUNDAY, DECEMBER 5, 2010
    [Customer] Seven Buyer and Sales Trends to Watch in 2011
    Increasing the ability of sales to customize on the fly and have modular approaches to demonstrate expertise as well as map to buyer initiatives and buyer goals. Image by Benjamin Ellis via Flickr.   Thinking ahead to 2011, this pace of change will increase significantly as requirements of buyers intensify measureably. 
  • INBLURBS  |  TUESDAY, MARCH 22, 2011
    [Customer] 6 Reasons for a corporate blog to get business leads
    Share and Improve relations with your customers and clients. Corporate blogs helps in sharing insights and also improving customers for your blog. This helps in having more customer orientation and at the same time increasing trust in your clients. 5. Now every customers look for reviews of your website.
  • PAUL GILLIN  |  TUESDAY, DECEMBER 18, 2012
    [Customer] My New Book, ‘Attack of the Customers,’ is now available
    Eleven months later,  Attack of the Customers  on sale on Amazon ! Several of the case studies in New Influencers  involved customer attacks in the days when blogs were about all people had to work with. Today, Most customer attacks don’t go viral, but they can be effective even without big numbers.
  • STORIES THAT SELL  |  THURSDAY, MAY 26, 2011
    [Customer] Kronos Spotlights Dozens of Customers through Expanded Reference Program
    The book Stories that Sell , and a recent blog post here , lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and success with Kronos solutions. Those customers received significant exposure at the event and in the media.
  • BUYEROLOGY  |  SUNDAY, JUNE 26, 2011
    [Customer] The Influence of the Social Buyer on B2B Business
    Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.    What we do know is that B2B buyers are demanding more social experiences in their buying processes.   New Business Models. Social Buyer Cycle.
  • CHRIS KOCH  |  FRIDAY, MARCH 4, 2011
    [Customer] What the slow death of B2B publishing means for marketers
    Though most respondents in our How Customers Choose research said the quality of their providers’ thought leadership was pretty good, nearly 40% said it could be better. Existing customers are also looking for new ideas. Marketers always struggle with what to do next. There so many channels out there and so little time.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 3, 2013
    [Customer] Secret Sauce: 8 Tips from Demand Generation “Master Chefs”
    This helps you understand what needs to be better aligned.”. 3) Find your customer’s pain points and alleviate them.  He suggests using forms, insights from social media, or conversations with sales to learn about your customers’ challenges. 4) Use content to show thought leadership.  Here are a few tips: 1) Assemble a winning team. 
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 25, 2011
    [Customer] Chase Those Customer Stories – Before Treasured Contacts Leave!
    Earlier this summer, I was talking with a friend/associate about customer stories. The web developer was excited to capture a case study on one of his customers who had a great experience with his firm. Organizations lose their strongest customer stories because they're ultimately not fast enough in capturing them.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 5, 2011
    [Customer] Are You Crushing Your Customers with Content?
    That’s because proactive companies are constantly developing customer content that addresses customer challenges. As Valeria Maltoni explains, customer loyalty is the byproduct of continued conversation. But if your teams aren’t in constant communication, you can end up crushing your customers with redundant content.
  • INBLURBS  |  WEDNESDAY, MARCH 23, 2011
    [Customer] Get targeted web traffic for small business marketing
    Internet has become a platform for business entrepreneurs to find their customers from all over the World. Generally, small business owners usually try to increase their web traffic to reach their targeted customers as a part of their marketing strategy. Top Resources for targeted web traffic. Inbound marketing. Search Engines.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Customer] Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
    Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Why not step out of your comfort zone and try to develop specific content based on customer segments? You’re not alone. All fans are not alike – so why treat them all the same?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Customer] Online Shopping’s – Zero Moment of Truth
    Posted in behavioral targeting Customer Experience Online Shopping. Like many things in marketing, the solution lies in listening: listening to your customers, that is. behavioral targeting Customer Experience Online Shopping Customer Centric etail Forrester Multivariate testing online shopping ZMOTYou’re launching a new.
  • SOCIAL MARKETING FORUM  |  TUESDAY, JUNE 4, 2013
    [Customer] The Need for Personality in Customer-Centric Social Media Marketing
    Customer-centric social media requires a personal approach. Cross-channel Social media marketing Touchpoint marketing brand personality customer-centricity Edelman trust barometer people-centricity It’s about people connecting with people. However, many businesses still look at the tools and channels first.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 7, 2013
    [Customer] Why Case Studies Work in B2B Sales
    As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. Case studies give buyers a way to promote a message from a customer to a potential buyer, and offer what we think is an invaluable sales pitch. Why Use a Case Study?
  • I-SCOOP  |  WEDNESDAY, FEBRUARY 18, 2015
    [Customer] Before you exceed customer expectations – get the essence right
    Meeting customer expectations across digital touchpoints and interactions means understanding what your customers want and delivering upon these expectations. As a matter of fact, research by the […].
  • BUYEROLOGY  |  SUNDAY, APRIL 17, 2011
    [Customer] Importance of Context to Understanding the New Social Buyer Persona
    Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.    This is especially true when you consider there are several important strategic areas evolving at a rapid pace.
  • STORIES THAT SELL  |  WEDNESDAY, MAY 2, 2012
    [Customer] Happy Customers Tell Their Stories – Live and In Person
    As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting. From speaking presentation to a written/video case study.
  • BUYEROLOGY  |  MONDAY, NOVEMBER 28, 2011
    [Customer] Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey
      This also meant shifting resources vertically as well as redesigning their conversations with existing customers and prospective buyers.  This is the fifth in a series of articles looking at buyer trends that will influence marketing and sales in the near and foreseeable future.  What Must CEO’s, CMO’s, and CSO’s Do?
  • REVENUE JOURNAL  |  WEDNESDAY, NOVEMBER 14, 2012
    [Customer] How Customers Choose a Product or Service: Debunking Common Marketing Myths - Part 2 of 4
    Interviewing thousands of customers about their buying process has convinced me that while the buyer is attempting to buy something he wants, he is also determined to see through any deception or manipulation. ” Here is Part 2 of a 4-part series, in which we examine how customers choose a product or service. read more.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 10, 2013
    [Customer] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
    If you’ve been reading my recent posts, you won’t be surprised that I’ve decided they are yet another Customer Data Platform. In fact, one of its tag lines is “easily track, analyze, and take action on live customer data”, which is a pretty decent statement of the CDP value proposition. Users can also design their own custom reports.
  • INBLURBS  |  MONDAY, MARCH 21, 2011
    [Customer] The web marketing value of Facebook like Button
    Now with lots of customized business and blogging tools available, your online blog can easily be integrated with facebook. Customized social media buttons. Customized Social Media buttons for major social media communities like Twitter, Facebook and LinkedIn brings more creativity for your blog posts. Facebook Widgets.
  • CONVERSIONATION  |  WEDNESDAY, MAY 2, 2012
    [Customer] Putting Customer First in Practice: a Humble Example
    As I mentioned earlier , Kristin wrote a book, “ Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.” ” Very simply put it’s about how talking to your prospects and customers, asking them the right questions (about their needs) and providing what they need, using buying process roadmaps, leads to revenue.
  • INBLURBS  |  WEDNESDAY, JUNE 6, 2012
    [Customer] How to grow your revenue through Social Customer Support
    A recent survey from Oracle found out that a growing number of customers are reaching out to companies for support through social media sites like Facebook, Twitter, and Yelp and thought their corporate blog. Connecting with customers and prospects. Infographic: Social Customer Service. Humanize B2B companies.
  • CONVERSIONATION  |  WEDNESDAY, AUGUST 10, 2011
    [Customer] Customer Satisfaction and Social Feedback: No One Cares About You
    Author Jack Loechner mainly looked at the social media aspect of the survey that found “94% of companies do not yet use social media channels such as Facebook and Twitter to gather customer feedback” in [.]. A MediaPost article titled “Voice Of The Consumer Still In The Woods” earlier this year tackled a survey by MarketTools.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 11, 2014
    [Customer] The Future of Social Customer Service: Seamless Customer Experience
    These days,  customer service is ruled by the customer rather than companies; it is the customer who relentlessly determines how he wants to be helped, not the other way around. It’s subsequently extremely important to provide customer service at the right touch point, whether it be on Facebook or on your website.
  • STORIES THAT SELL  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Customer] You Look Good When Your Customer Looks Good
    Many things can motivate a customer to be a reference for your company. "Free PR" is just the beginning. Customers are increasingly seeing other answers to the question, "What''s in it for me?" Reference activities can help customers communicate with a number of audiences. Customers appreciate the partnership.
  • BUYEROLOGY  |  SUNDAY, MAY 22, 2011
    [Customer] The Research Methods of Social Buyerology
    What we do know today is that traditional methods of structured customer, buyer, and market research that are quantitative based cannot address the social and cultural changes taking place in our business society.  Image by smemon87 via Flickr.   Undoubtedly bringing a heightened awareness to understanding the social buyer today. 
  • BUYEROLOGY  |  THURSDAY, MAY 12, 2011
    [Customer] Reinvent B2B Sales With Buyer Personas
      One to design for conversation and two to design for customized content assembly.  Image via Wikipedia.   Professionals in B2B Sales must feel like they under assault from the constant dire predictions of outright dissolution in organizations as well as the constant pressure to squeeze more revenue out of the pipeline. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 10, 2013
    [Customer] The Payoffs Of Real Customer Centric Marketing
    And while many marketers claim to subscribe to ‘customer centric’ marketing principles, few actually deliver on the promise. For efficient marketing, make sure your conversations put the needs of prospects and customers first. B2B marketers live and die by how effectively they generate quality leads that fill the funnel.
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Customer] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    Research shows that businesses effectively using customer analytics enjoy 10.5% year-over-year increase in annual company revenue, increase customer satisfaction by 8.1% purchase history), feedback, and sentiment to maximize the benefits of customer analytics. Customer Experience Trending annually. could not.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 20, 2014
    [Customer] How Marketing is Pushing Customer Service Under the Bus
    Indeed, as marketers, we often retreat to the tried and true customer service angle when we’re out of anything more interesting to say. The truth is that very, very few companies are truly serious about customer service. Related Posts: How to Save $50,000 on Customer Research. A New Metric for the Call Centre. Right?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 2, 2013
    [Customer] idio Does Sophisticated Content Recommendation
    Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. Indeed, it meets almost all the critieria listed above, including the most important one of building and maintaining a persistent customer database. idio was one of those.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Customer] Social Customer Support: AT&T is doing it Right!
    There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. think a lot of B2C and B2B Marketers are listening but they tend to think that actual customer support is someone else’s job when in reality Marketers need to own customer support!
  • STORIES THAT SELL  |  THURSDAY, SEPTEMBER 22, 2011
    [Customer] How HP Case Studies Cater to Readers and Skimmers
    So how does that affect the way you present customer stories? Given that, it's important to structure your customer case studies and success stories to meet the needs of both types of readers. HP does this nicely in a story featuring a restaurant customer. First, that may not always be true. On a web summary, do the same.
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 11, 2012
    [Customer] The Last 5 Trends Every Sales Exec Should Know for 2013
    Your customer becomes your biggest competition. More specifically, your customer’s ability to learn what their business needs are, and options to act on those needs. Second, this highlights how the customer has taken this new information advantage and used it (as they should) to their benefit. Then they call you in to present.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 20, 2014
    [Customer] 4 Must Dos For Sales and Marketing Pros
    by Melissa Madian | Tweet this “I know I need to be unique and different when talking to customers; but I don’t know how?”. I had just finished running a sales training session for a group of major account reps, when a colleague came up to me and very quietly uttered the above quote.  He was clearly embarrassed, lost and distraught. WRONG.
  • BUYEROLOGY  |  SUNDAY, DECEMBER 19, 2010
    [Customer] A Conversation on 7 Buyer and Sales Trends to Watch in 2011
      Thanks to Lou Dubois from the Customer Collective for his editorial and moderation guidance and for the gracious subtle hints by Stephanie Tilton of Tenton Marketing.  Image via Wikipedia. Every once in a while, you have to admit you just didn’t get it right.    And thank you Mr. Hope for your constructive comment.  Sometimes
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 11, 2013
    [Customer] How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
    Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Have it graded by the experts in buyer personas at Find New Customers , trained via the Buyer Persona Master Class by the Buyer Persona Institute. Let Find New Customers grade yours for free. But most are not properly done. What do you think?
  • INBLURBS  |  TUESDAY, JULY 19, 2011
    [Customer] Inbound marketing targeted low cost lead generation and where to start?
    would suggest to start a corporate blog and to write helpful 600 word articles from out of your customer support requests and customer email conversation. And you will see, in a couple of month you have published a ton of helpful customer attractive content. But on the end there is no easy way with inbound marketing.
  • VISIONEDGE  |  MONDAY, MAY 12, 2014
    [Customer] Five Proven Practices for Customer Experience Mapping
    Customers are the most important part of any business, and keeping them happy should be at the top of your list of priorities. If your organization is among those that have created customer experience maps, kudos to you and your team! Many organizations often mistake creating a process map with creating a customer experience map.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, MARCH 11, 2015
    [Customer] Three Reasons Customer Experience Management Fails
    Customer problem rates are up five points in just over two years and this has much to do with terrible Customer Experience Management (CEM). When we can figure out how to build an emotional bond between our brand and our customer’s brain, the wallet, friends, will surely follow. Now that’s fun. We focus on the problems.
  • INBLURBS  |  THURSDAY, JANUARY 20, 2011
    [Customer] 7 Ways how to empower your social networking with blog commenting
    Moreover, it tells us how to get customers involved in our business. 1. Research the blogs that your customers are reading. The first way is to research of which business blog customers are reading. Suppose you are businessman, you should look for business consulting blogs. Be regular in reading and commenting.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 7, 2013
    [Customer] NICE Buys Causata to Extend Its Customer Experience Management Position
    So, there I was around 7:30 Eastern time this morning, sending out reminder notices to vendors I need to interview for an upcoming report on Customer Data Platforms. So it’s certainly possible that they will be another source of competitors converging on the market for integrated customer experience management solutions.
  • STORIES THAT SELL  |  THURSDAY, AUGUST 25, 2011
    [Customer] The #1 Question to Ask Before Starting Any Case Study
    A customer story can't just be interesting or results-oriented. Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. Next, create your customer interview questions to elicit those key messages.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, DECEMBER 13, 2014
    [Customer] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
    But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Coordination later. Segmentation.
  • BUYEROLOGY  |  SUNDAY, MAY 1, 2011
    [Customer] Plan for the Social Buyer Before It’s Too Late
    Image via Wikipedia. To say things are changing is an understatement.    Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    If you are a Chief Sales Officer, when was the last time you checked how often your sales teams are making contact with potential buyers? 
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