CUSTOMER EXPERIENCE MATRIX | FRIDAY, DECEMBER 13, 2013
[Customer] Webinar, December 18: How Marketers Can (Finally) Get Good Customer Data
Eastern time on Wednesday, December 18 and register for the Webinar I’m co-presenting with RedPoint Global on Customer Data Platforms. In addition to uncovering the secret relationship between cuneiform and Justin Bieber, you’ll learn about our latest discovery: a new species of Customer Data Platform, bringing the known total to four.
B2B MARKETING INSIDER | WEDNESDAY, OCTOBER 24, 2012
[Customer] 31 Easy Ideas To Create Content Your Customers Want
The objective is to simply answer your customers’ top questions, to rank for the top keywords and to generate enough value in each post that your readers want to share it with their connections and come back again. 31 Easy Ideas To Create Content Your Customers Want. And you don’t need to sacrifice quality. “).
FEARLESS COMPETITOR | FRIDAY, JULY 29, 2011
[Customer] Find New Customers Fan of the Month – Don F. Perkins
B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Who will be Find New Customers Fan of the Month? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. This month our fan of the. Don F. Perkins. Perkins.
SOCIAL MARKETING FORUM | TUESDAY, JUNE 4, 2013
[Customer] The Need for Personality in Customer-Centric Social Media Marketing
'Customer-centric social media requires a personal approach. Cross-channel Social media marketing Touchpoint marketing brand personality customer-centricity Edelman trust barometer people-centricity It’s about people connecting with people. However, many businesses still look at the tools and channels first.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MAY 3, 2013
[Customer] Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform
'I’m still collecting examples to illustrate my new category of Customer Data Platform (CDP) systems. Over the past year, the company has added “social listening” capabilities and begun offering itself to marketing agencies as a customer interaction manager. So, what the heck…welcome to the club! Other channels will be added over time.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, APRIL 14, 2013
[Customer] The future of business: Six layers of customer engagement
'Over the past few years I have been giving a speech about the “six layers” of customer engagement. We are in the process of creating increasingly complex layers of digital distance between our companies and our customers. Historically, we dealt with customers face-to-face, with a trusted word and a firm handshake. There is.
REVENUE JOURNAL | SATURDAY, JULY 7, 2012
[Customer] RU a Protector or Predator? Your customers know for sure
Customer CentricityBefore you read this, check out this heart-warming video, which shows an amazing French horse trainer, Francois Pignon. Listen as he explains to Martin Clunes that horses are constantly “scanning” human beings to see if those human beings are predators or protectors. read more.
SALES CHALLENGER | TUESDAY, DECEMBER 6, 2011
[Customer] Do Account Planning WITH Your Customers, Not TO Your Customers
I often hear from sales leaders that it is more important than ever to drive account planning across the sales force to help allocate scarce resources, identify the right opportunities, and build deeper customer relationships. Fundamentally, account planning is setting and executing your strategy for engaging the customer.
LEADER NETWORKS | THURSDAY, JANUARY 20, 2011
[Customer] Do Customers Expect Companies To Have Online Customer Service?
I have been wondering lately if we have we reached the point where companies are expected to have an online customer service presence. If I, as a customer, post a message in a discussion forum about a company or a product, should I expect that company to answer me or weigh in on the discussion? What is your social customer strategy?
FEARLESS COMPETITOR | TUESDAY, OCTOBER 18, 2011
[Customer] Hug your customers and prospects
If there is one mistake I see businesses make each and every day, it is this: They fail to show some love to customers and prospects! Here’s what I suggest you do to “hug” customers and prospects. Call customers and prospects. Filed under: Business relationships , Find New Customers. They never call.
CONVERSIONATION | MONDAY, JANUARY 28, 2013
[Customer] Five Customer Empowerment Tips: the Days of Intuition are Over
You don’t really need studies to notice customer empowerment. Customer – and consumer – empowerment is directly related to the end of marketing as we have practiced it. Despite channel fragmentation and changing consumer behavior, we have more ways than ever to offer relevant customer experiences across all touchpoints.
VIEWPOINT | THURSDAY, JUNE 12, 2014
[Customer] Book Review: Hooked on Customers
'Driving customer advocacy is hard work. If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you. B2B Growth Strategy
CONVERSIONATION | FRIDAY, JUNE 3, 2011
[Customer] Using Customer and Peer Reviews to Generate Revenue and Loyalty
For many years now, several companies have provided their customers and community members the opportunity to post customer reviews on their web sites or blogs, from long before the term ‘social media’ was even used.
SOCIAL MEDIA B2B | THURSDAY, FEBRUARY 24, 2011
[Customer] 7 Ways to Improve B2B Customer Service with Social Media
Customer service is a growing application of social media for B2B companies. In many organizations, social media started with marketing or communications department, and as they began monitoring for brand mentions, they quickly discovered they were intermediaries between the customer and the customer service department.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 13, 2011
[Customer] The customer is the customer. Adapt or die.
later found out this VP secretly sold the defective products to his customer any way, simply adding our claim payment to his bottom line (and annual bonus payment) through some accounting jujitsu. My customer loved bragging about his cleverness to demonstrate the power he could wield over my company. But I’m still the customer.
GREAT B2B MARKETING | MONDAY, JULY 1, 2013
[Customer] B2B Marketers Benefit from Customer Reviews
'Myron Berg, the FMP partner who heads our online marketing strategy, wrote a great article titled Driving More B2B Leads with Help from Customer Testimonials and Online Reviews , about how to use customer reviews to drive new business. They want to know if you have a reputation for quality and customer support.
MARKETING ACTION | WEDNESDAY, JUNE 12, 2013
[Customer] Customer Experience Rules: 15 Stats
'Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. Colin Shaw is founder & CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience. license.
ISCOOP | TUESDAY, AUGUST 14, 2012
[Customer] Why and how you should improve customer loyalty right now
An impressive percentage of marketing budgets is spent to drive traffic , acquire new customers and increase market share. Low marketing optimization budgets prove it, as do limited customer loyalty efforts. Indeed, businesses ignore a lot of untapped potential in working with existing customers. Enhancing customer loyalty.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 16, 2011
[Customer] 10 ways to use psychology to lure web customers
On my website, you can click to see free materials, download an eBook, watch videos, read case studies, listen to a podcast, read my blog … basically I give people lots of reasons to hang around by providing valuable material that would interest my target customer. She is your prospective customer. 1) Social proof is king.
CONVERSIONATION | FRIDAY, MAY 20, 2011
[Customer] Social CRM: Social Media and Communities in Customer Relationship Management and Marketing
It’s also frequently narrowed down to specific customer-oriented activities such as customer service and even social media monitoring. This is indeed a fundamental issue in nearly all businesses today, and it’s crucial to overcome it and gain a single view on the customer in a fragmented and multi-channel reality.
BIZNOLOGY | THURSDAY, MARCH 15, 2012
[Customer] Use Lifetime Customer Value to Measure Social Media
When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric. Your least loyal customers begin to buy more from you, increasing their CLV.
CUSTOMER EXPERIENCE MATRIX | MONDAY, MAY 14, 2007
[Customer] If Lifetime Value Falls and Nobody Measures It, Has It Really Gone Down?
I’m starting to rethink my focus on lifetime value as the key to customer centricity. m still fully convinced of my position: LTV is the essential guide for customer level management. But that message just doesn’t seem to resonate, even among managers who have accepted customer centricity as their goal.
REVENUE JOURNAL | SUNDAY, OCTOBER 7, 2012
[Customer] Why you’re not Steve Jobs: He was the ultimate Customer Experience perfectionist
Customer ExperienceOne scene , described in Isaacson’s book Steve Jobs , sums it up perfectly: read more.
FEARLESS COMPETITOR | SATURDAY, JUNE 18, 2011
[Customer] The Phases of a Customer Relationship
Lead Generation Companies | The Phases of a Customer Relationship. Jay Baer of Convince and Convert has a nice way of categorizing relationships with customers, which I share with you. Where are you on this continuum with your customers today? Obviously, we want all our customers to become advocates. What do you think?
B2B MARKETING TRACTION | WEDNESDAY, JUNE 25, 2014
[Customer] Customer Loyalty, Your Brand and Revenue – The Perfect Storm
'Now more than ever your customers matter. Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before. I’m a runner, and a life-long New Balance customer.
ANYTHING GOES MARKETING | WEDNESDAY, APRIL 21, 2010
[Customer] Customer Service at its Best: Wind Mobile
For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. ve finally found a company that does a fantastic job at servicing its customers across many channels and you know I have to blog about it.
SALES CHALLENGER | TUESDAY, AUGUST 6, 2013
[Customer] Why Reps Strike Out with Customers
'Does this sound familiar—your rep just came back from a meeting with a Mobilizer , who you’ve painstakingly identified as able to build consensus and drive change in the customer organization. Blog CEB Sales Blog Customer Management Sales & Service Sales and Marketing Solutions Selling So what really went wrong?
INDUSTRIAL MARKETING TODAY | FRIDAY, JULY 12, 2013
[Customer] Industrial Content Marketing’s Impact on Customer Experience
'Customer experience — the Holy Grail of customer loyalty and repeat business. Customer experience is [.]. Content Marketing Inbound Marketing Social Media Marketing Customer experience Industrial Marketing Every company wants it, many talk about it but only a few get it right. This is only a content summary.
CONVERSIONATION | TUESDAY, JULY 5, 2011
[Customer] The Artificial Difference Between Community and Customer Service
The post is about the differences between a “genuine community and a customer service channel” and the need to distinguish between both. Customer relationships Customer service Social CRM community customer serviceRichard indeed argues that each is unique since “a genuine community [.].
STORIES THAT SELL | TUESDAY, JANUARY 8, 2013
[Customer] Customer Videos 101: How to Score a Killer Sound Bite
But given a little practice – anyone can elicit uber-happy sound bites from satisfied customers on camera. Here are some guidelines before interviewing your satisfied customers: 1. Your Prep Work: Before conducting an interview, write out open-ended questions that help draw out the customer’s story. Excited?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 22, 2014
[Customer] Five tips to turn social media mistakes into customer advocacy
We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to activate your current customers when you still have detractors focusing on service or product issues that need to be resolved. 1) You must monitor.
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 1, 2011
[Customer] Find New Customers Fan of the Month – Arthur Germain
B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers - someone who demonstrates strong support for our company. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn with Find New Customers.
BIZNOLOGY | FRIDAY, MARCH 22, 2013
[Customer] Online and Offline Marketing Combine for Customer Engagement
Your customers hang out online but they didn’t turn into robots, so the offline part of your interactions is a must. You gather ideas and pictures from offline events, and you can come up with any article that is valuable for your target audience and attracts more customers to your business. Reached 100,000 customers this month?
STORIES THAT SELL | THURSDAY, AUGUST 16, 2012
[Customer] The “Leave-Behind” Doc for Asking Customers for Case Studies
Business and personal success largely depends on leveraging those relationships, and it's no different when we ask customers to participate in customer success stories and case studies. The best way to get customers on board for case studies is to tap into those with the closest relationships with the customer. " 3.
SOCIAL MARKETING FORUM | TUESDAY, MAY 24, 2011
[Customer] Twitter Customer Service Should not be Lipstick on a Pig
When the passion and commitment of your social media front line people is not reflected in your processes and not shared by your customer service reps or even supported by your corporate culture or values, you are shooting yourself in the head.
CONVERSIONATION | MONDAY, JANUARY 28, 2013
[Customer] Achieving Omnichannel Customer Loyalty: Tips and Infographic
It’s as a I wrote in my previous post about customer empowerment. And the reasons are obvious: the multi-channel and multi-device behavior of customers. However, often we tend to focus on just the promotional dimension and forget the omnichannel customer loyalty side of things. Omnichannel customer loyalty and CLV.
FOLLOW THE LEAD | TUESDAY, OCTOBER 19, 2010
[Customer] The Sweet Spot: Finding the ‘voice’ of the customer
Voice of the Customer Marketing: A Revolutionary Five-Step Process to Create Customers Who Care B-to-b sales execs can be forgiven if they view the “close” as the culmination of what, in many cases, can be a long and arduous process. What the ‘close’ connotes is the end of the process: ‘I have [.].
FATHOM | FRIDAY, OCTOBER 25, 2013
[Customer] Customer Personas Simplified
The Custom Content Council reports 61% of consumers say they feel better about, and are more likely to buy from a company that delivers custom content. One way in which you can segment your database is by creating customer personas. At a glance, you can see the customer persona you want to reach with personalized content.
FIFTH GEAR ANALYTICS | THURSDAY, AUGUST 4, 2011
[Customer] Is Customer Intelligence Delivering?
The authors, led by Robert Brosnan, report on a recent survey of Customer Intelligence (CI) professionals about their use of analytical applications and their job priorities On a recent flight home, I had the opportunity to read a recent report by Forrester Research. ll save them for another day.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 15, 2012
[Customer] How to Treat Your Customer Like Prospects
by Amy Bills | Tweet this I love The Office episode “ Business School ,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. Other than “Don’t let Michael Scott speak to your MBA class,” the underlying message is that your customers are your best, well, customers.
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 7, 2012
[Customer] Does Gamification Work On a Customer Community? [CHART]
Does Gamification Work On a Customer Community? Digital Marketing community management customer community gamification online communities social media marketing toplinersby Heather Foeh | Tweet this Gamification is a hot topic these days. In July 2012 we added gamification into our own online community, Topliners.
FEARLESS COMPETITOR | FRIDAY, APRIL 26, 2013
[Customer] How to Find New Customers – The Definitive Guide to BtoB Demand Generation
'Marketo has a series of “definitive guides to…” So does Find New Customers – on BtoB Demand Generation. Find New Customers also has a Definitive Guide to BtoB Demand Generation , in our white paper called How to Find New Customers. How to Find New Customers.
SAZBEAN | WEDNESDAY, MAY 26, 2010
[Customer] Pricing Based on Customer Expectations
Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. How can you meet your customer’s expectations without directly asking them?
B2B LEAD GENERATION BLOG | MONDAY, JULY 1, 2013
[Customer] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
For instance, an organizational focus on social customer care and the popularity of content around ROI can become a webcast on “Getting to Big ROI with Social Customer Care.”. Lead Generation B2B content marketing customer relationship management lead capturing tactics lead generation marketing strategy webinars Step #1.
REVENUE JOURNAL | THURSDAY, NOVEMBER 29, 2012
[Customer] How Customers Want to Be Treated: Debunking Common Marketing Myths - Part 4 of 4
And yet, it is the customer’s experience that causes customers to recommend a company or warn others to stay away. Buyer experiences Customer Centricity Customer Experience Customer Loyalty Customer research Customer's Buying Process How Customers Buyread more.
GREAT B2B MARKETING | TUESDAY, JUNE 10, 2014
[Customer] Why You Need to Be Hooked on Your Customers
'I just read the brand new book by Bob Thompson: Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies. But I have always understood that it costs 5-10 times as much to find and sell a new customer as it does to get add-on revenue from an existing customer. Customer Service Customer-Centric
CONVERSIONATION | WEDNESDAY, MAY 2, 2012
[Customer] Putting Customer First in Practice: a Humble Example
As I mentioned earlier , Kristin wrote a book, “ Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.” ” Very simply put it’s about how talking to your prospects and customers, asking them the right questions (about their needs) and providing what they need, using buying process roadmaps, leads to revenue.
BIZNOLOGY | FRIDAY, MAY 2, 2014
[Customer] Customer focus in the Digital Age
I take care to ensure that they understand that marketers obtain information about customers, competitors, and markets, and focus on delivering value. suggest we go back to the future and start incorporating more customer focus and ROI in our social media marketing programs. Your objective should be to add customer value.
B2B MARKETING UNPLUGGED | MONDAY, JANUARY 20, 2014
[Customer] How Marketing is Pushing Customer Service Under the Bus
Indeed, as marketers, we often retreat to the tried and true customer service angle when we’re out of anything more interesting to say. The truth is that very, very few companies are truly serious about customer service. Here’s why that makes sense: customers are not always right. Right? Which brings me back to John Kenneth.
FEARLESS COMPETITOR | MONDAY, MARCH 4, 2013
[Customer] Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers
We present our Top 10 List – Ten reasons NOT to contact the sales lead generation company Find New Customers. Jeff Ogden, President of the sales lead generation company Find New Customers shares a witty look at 10 reasons NOT to talk to Find New Customers. One 'Buffer Let’s have a bit of fun! So relax and have fun.
FIFTH GEAR ANALYTICS | MONDAY, MARCH 19, 2012
[Customer] Five Engagement Strategies for Bank Marketers in 2012
We’ve been thinking lately about how more banks should be pushing the envelope and using more of the tools available to them to customize and improve their customer experience. Let your customers’ behavior tell you when it’s time to tell them about new banking opportunities. Martha Bush. Are you ready?
SOCIAL MARKETING FORUM | FRIDAY, AUGUST 17, 2012
[Customer] Customer-Centricity: Four Guaranteed Ways to Estrange your Customers
That’s the slogan one of my customers, who is active in the marketing automation space, started using recently as part of a rebranding strategy. Customer-centricity, hower, often remains a hollow motto. Customer relationships Opinion Tips customer-centricity“Reconnect your brand.” However, it’s more than a slogan.
FEARLESS COMPETITOR | MONDAY, MAY 2, 2011
[Customer] Top 10 Reasons NOT to talk to Find New Customers
B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Prospective customers are beating down your doors to buy. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. Thank you, David Letterman!).
LEADER NETWORKS | MONDAY, APRIL 1, 2013
[Customer] Avoid Online Customer Community Failure!
This is especially true for online customer communities. failure with customers (Ouch!) recent Forrester report ( Understand Communication Channel Needs To Craft Your Customer Service Strategy , March 2013) states “Online communities and Twitter have seen increases in usage rates in the past three years. Failure.
STORIES THAT SELL | TUESDAY, OCTOBER 25, 2011
[Customer] Chase Those Customer Stories – Before Treasured Contacts Leave!
Earlier this summer, I was talking with a friend/associate about customer stories. The web developer was excited to capture a case study on one of his customers who had a great experience with his firm. Organizations lose their strongest customer stories because they're ultimately not fast enough in capturing them.
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 17, 2011
[Customer] Find New Customers welcomes its newest client
Find New Customers is pleased to announce our newest client, Silverpop – who has hired us for a new white paper and guest blog contributions. The latter company has retained the services of Find New Customers to help them design and deploy a best-practices demand generation program for their fast-growing software company.
MARKETING GENIUS BLOG | THURSDAY, APRIL 21, 2011
[Customer] Time for “Customer Scoring”
In the “not so distant past (as in “still happening ) the customer hand-off from Marketing–>Sales–>Customer Support was too often a dropped baton, and an unhappy customer. and call for backup to engage the customer more meaninfully. Call it “customer scoring.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 25, 2013
[Customer] I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. ll step in myself, and hereby christen the concept as “Customer Data Platform”.
ACSELLERANT | WEDNESDAY, JUNE 4, 2014
[Customer] Capturing the Voice of Your Customer
'Voice of Your Customer Research provides excellent source material for a host of business critical items including product strategy, sales messaging and customer service. Customers tell me things when I interview them that they’d never tell your salespeople. People They feel comfortable in telling […].
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 17, 2012
[Customer] Our Home Page Work-Over at Find New Customers
I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. But I cannot wait for the professional to finish, so I did what I could and took pruning shears to Find New Customers. Grab our awesome free white paper, How to Find New Customers! What do you think? After (28 Words).
B2B VOICES | MONDAY, AUGUST 2, 2010
[Customer] Customer References: What’s In It For Them?
I don’t think I’ve ever had a client without a customer reference problem. At the same time, nurturing customer references might be the most important part of your marketing program. My theory is that customer references are more sustainable and have more influence on your prospects if there’s something in it for the reference.
REVENUE JOURNAL | THURSDAY, NOVEMBER 8, 2012
[Customer] How Customers Decide to Buy: Debunking Common Marketing Myths - Part 1 of 4
Customer's Buying Process How Customers Buyread more.
LOOPFUSE | MONDAY, JULY 18, 2011
[Customer] Dave Rosenberg: Match your Product to your Customer's Needs
The mantra for startups should be “Customer, customer, customer. Thought Leadership B2B Expert B2B Marketing Customer Acquisition Dave Rosenberg Inbound Marketing Marketing Automation StartupsThese services are needed as infrastructure in other startup endeavors and provide a great opportunity for growth.
B2B VOICES | SATURDAY, MARCH 16, 2013
[Customer] SXSW: R “Ray” Wang on Customer Engagement
I had an opportunity to sit down with R “Ray” Wang, CEO of Constellation Research, in San Jose a month ago, and discussed his 9 Cs of Customer Engagement. Video: 9 Cs of Customer Engagement. Uncategorized Aaron Pearson B2B marketing content marketing customer engagement SXSWFirst, Content. Which means what?
SOCIAL MARKETING FORUM | WEDNESDAY, FEBRUARY 13, 2013
[Customer] Social Proof, Circles Of Trust and Your Customer
Community marketing Customer relationships Relationship marketing Social media marketing circles of trust Performics social proofThe opinion of others is an important driver in the buying decision of people. It has always been so. While there are differences between the ways we buy consumer products [.].
SALES INTELLIGENCE VIEW | TUESDAY, FEBRUARY 5, 2013
[Customer] The 3 Pillars of B2B Customer Service
Understand Your Customers. Understanding your customers is essential to establishing and maintaining relationships that deliver returning revenue as well as up-sell and cross-sell business. The best way to get to know your customers? Create a Vibrant Customer Relations Team. Track them. relationships.
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 24, 2014
[Customer] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
As part of our evolving commitment to helping modern marketers enhance all interactions, this acquisition is another step toward the improvement of personalized marketing programs and customer experience. Data can do a lot of helpful services to your business, and to the experience of your customers. Manage evolving data sources.
PAUL GILLIN | TUESDAY, DECEMBER 18, 2012
[Customer] My New Book, ‘Attack of the Customers,’ is now available
Eleven months later, Attack of the Customers on sale on Amazon ! Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. Today, Most customer attacks don’t go viral, but they can be effective even without big numbers.
SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 9, 2010
[Customer] Three Customer-Centric Landing Page Tips
Relevance and customer-centricity play a crucial role in them. It's all about optimizing the experience of the visitor, prospect or customer. Landing pages form a crucial part of your global online marketing conversion optimization processes and strategy. Three tips to improve your landing pages from that perspective.
REVENUE JOURNAL | WEDNESDAY, NOVEMBER 14, 2012
[Customer] How Customers Choose a Product or Service: Debunking Common Marketing Myths - Part 2 of 4
Interviewing thousands of customers about their buying process has convinced me that while the buyer is attempting to buy something he wants, he is also determined to see through any deception or manipulation. ” Here is Part 2 of a 4-part series, in which we examine how customers choose a product or service. read more.
MARKETING INTERACTIONS | SATURDAY, DECEMBER 17, 2011
[Customer] Is Gaming Your Customers Okay?
Is the offering of prizes actually gaming our customers? " Are companies so zealous about online engagement that they're willing to pay for it, rather than earn it and mislead their prospects and customers along the way? bit of a disclaimer before I begin. hope you'll chime in and contribute to the conversation.
STORIES THAT SELL | TUESDAY, OCTOBER 1, 2013
[Customer] How Customer Case Studies Drive Traffic to Company Sites
'A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. If you manage case studies, or write them, you know the challenges: getting a customer to agree, conducting interviews, writing and editing the story, and getting customer signoff. LinkedIn and Facebook.
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 21, 2013
[Customer] Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene
'Tweet The quality of your database represents the quality of your customer and prospect relationships. Here’s why: Effective marketing depends on relevant messaging, and relevant messaging depends on how well you know your customers. For instance, at best, your email will be tuned out, ignored or lost. So, it’s easy to overlook.
SALES CHALLENGER | TUESDAY, JANUARY 3, 2012
[Customer] Stop Highlighting Unrealistic Customer Expectations
And while I too find myself guilty of using a lot of acronyms, I also related to something else in the piece, because its description ties perfectly to research produced by both the SEC and our sister program, the Customer Contact Council : “Another term that has lost its meaning is ‘Let’s exceed the customer’s expectations.’
STORIES THAT SELL | FRIDAY, SEPTEMBER 10, 2010
[Customer] Nuture Leads – Feature Customers on Webinars
This morning, a perfect example of customer case studies in action arrived in my inbox. The subject line reads: "Webinar – How IGN Entertainment Increased Self-Service Rates to Over 90% Using Parature Customer Service Software." Once again, the power of letting the customer say it for you shines through.
DIGITAL VOICES | TUESDAY, DECEMBER 6, 2011
[Customer] 5 tips to Improve Your Company’s Customer Service on the Web
Companies that still provide phone support for customers are looking to the Internet to provide a lower cost, more efficient channel to connect customers with the resources they need to solve their problem. This is particularly true for customers who are accustomed to, or feel they require, the human interaction available via phone.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 22, 2011
[Customer] Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management
Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. Adobe describes its scope as nothing less than optimizing customer experience and marketing spend across the entire customer journey, from first learning about a company through validation, purchase decision, product use, and commitment.
INBLURBS | WEDNESDAY, SEPTEMBER 12, 2012
[Customer] Original Content builds you Trust and Customer Loyalty
Content marketing has become a powerful way to engage customer’s right where they stand. This improves the search engine rank and your content has more chances to get shared on social networks, which also improves brand reach and direct more future customers to your offers. The most popular channel to share content is social media.
FEARLESS COMPETITOR | TUESDAY, MARCH 1, 2011
[Customer] Find New Customers: B2B Marketing Simplified
Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor. Find New Customers is one of few lead generation companies in New York. How do we know who is the right person? When is the right time? contact-form].
SOCIAL MARKETING FORUM | MONDAY, DECEMBER 27, 2010
[Customer] Prioritizing In Online Customer Service And Feedback
Customer service starts with listening and social media are great to monitor and analyze feedback and comments. Some experts claim that you have to service your customers 24/24 every day of the week through all possible channels. Customer service Social media monitoring customer experience customer service
VERTICAL RESPONSE | MONDAY, JANUARY 13, 2014
[Customer] 5 Easy (and Affordable) Ways to Show Customer Appreciation
'Showing customer appreciation is more important than ever, as customers have more ways to browse and shop than ever before. In-store, online, review sites, and friend recommendations all factor into a customer’s buying decision. Show customers you really appreciate their business! Profile a Customer.
FEARLESS COMPETITOR | FRIDAY, MARCH 22, 2013
[Customer] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
Author : Buffer, Inc Website : [link] --> The post How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers appeared first on Fearless Competitor. Marketing Find New Customers Jeff Ogden Marketing Made Simple TV First and foremost, Marketing Made Simple TV introduced me to a world-class set of luminaries.
STORIES THAT SELL | TUESDAY, JUNE 10, 2014
[Customer] How to Cue Up Hard-Hitting Customer Quotes
'There are times when, magically, customer quotes are exactly what you dreamed they would be. The featured customer delivers glowing, colorful, emotive comments that speak to the exact challenges that the audience is facing and provide the much-desired validation that the vendor wants in the case study. The rest is up to the customer!
CK'S B2B BLOG | TUESDAY, JUNE 8, 2010
[Customer] B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers.
Because what B2Bs MOST want from WOM is to create customers that — through their "buzz" — create MORE customers. If you deliver on the results you promised, you've won a long-term customer. You've just won an advocate because you've delighted and surprised your customer. Your goal is Brand ROI.
FEARLESS COMPETITOR | TUESDAY, JUNE 4, 2013
[Customer] Our Flagship White Paper on B2B Demand Generation – How to Find New Customers is here!
'Get the great white paper How to Find New Customers right here on this blog, but filling out the form here. “ So much has been written about B2B demand generation, but Ogden makes it simple, which makes How to Find New Customers a must-read ” – The Funnelholic, Craig Rosenberg. How to Find New Customers.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 18, 2013
[Customer] AgilOne Combines Marketing Database, Analytics and Execution: Yep, That's a Customer Data Platform
Here I am, all excited about discovering a new category of Customer Data Platform systems , which combine marketing database management, predictive modeling, and decision engines. The system builds on these to deliver packages of standard alerts, reports, guided analytics, individual customer profiles, and campaign lists.
CONVERSIONATION | SUNDAY, JULY 3, 2011
[Customer] Prospecting the Social Customer: Same Needs, Different Scale
Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. The term consists of three parts: Customer, relationship and management. Relationship marketing is the building and maintaining of good relationships with customers. prospect is a potential customer.
REPUTATION TO REVENUE | WEDNESDAY, OCTOBER 6, 2010
[Customer] Why is customer-centric marketing still more talk than action?
Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Which customers and clients does your firm celebrate as innovation partners -- and why?".
STORIES THAT SELL | WEDNESDAY, MAY 2, 2012
[Customer] Happy Customers Tell Their Stories – Live and In Person
As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting. From speaking presentation to a written/video case study.
LEAD VIEWS | TUESDAY, JANUARY 22, 2013
[Customer] Consolidations in Marketing Automation Space: Implications for B2B Customers
The marketing automation industry has reached an important inflection point. Before this time, B2B marketers had been underinvesting in technology, though the reasons were manifold (lack of perceived. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
VIDYARD | MONDAY, MARCH 10, 2014
[Customer] How Video Marketing Influences Your Customers’ Decisions [Infographic]
The post How Video Marketing Influences Your Customers’ Decisions [Infographic] appeared first on Vidyard. Blog Video Marketing Trends customer decisions infographic 'You know video is popular, but we wanted to take a good look at the numbers behind this unstoppable force. Please include attribution to Vidyard with this graphic.
B2B MARKETING UNPLUGGED | WEDNESDAY, JULY 23, 2014
[Customer] Your Customers Want to Talk to You
'Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious problem of Customer Hide and Seek. Customer Service Person: But then customers will call it looking for support. We want to talk to prospects.
FUNNEL FOCUS | FRIDAY, MAY 20, 2011
[Customer] Interview: Ardath Albee Shares 5 Tips for Customer Nurturing
You’ve worked hard to turn prospects into customers. The same emphasis should be placed on customer nurturing as on lead nurturing. In the Lead Nurturing Cookbook , we offer a recipe for building customer nurturing programs marketers can implement using their marketing automation platform. Boring! It’s not.
SAZBEAN | MONDAY, NOVEMBER 8, 2010
[Customer] Understanding the Value of Your Customers
Most business owners know the average purchase amount they get from their customers (amount of sales divided by the number of purchases), but few bother to understand how much value customers give over the lifetime of their relationship with the company. Customer Lifetime Value. Your CLV is $2400. Using CLV. Do you use CLV?
VERTICAL RESPONSE | THURSDAY, SEPTEMBER 5, 2013
[Customer] Turn Customers into Advocates
That’s why a glowing review of your product or service from a customer to one of their friends can be more effective than any marketing campaign—or serves as a great complement to one. But how do you turn lukewarm customers into raving fans, who will sing the praises of your business offerings to anyone within earshot?
FEARLESS COMPETITOR | FRIDAY, NOVEMBER 4, 2011
[Customer] Find New Customers Fan of the Month – Arthur Germain
B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Arthur’s a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. It can be you if you care for Find New Customers too.
FEARLESS COMPETITOR | FRIDAY, JULY 1, 2011
[Customer] Find New Customers Fan of the Month – Don F. Perkins
B2B Lead Generation | Find New Customers Fan of the Month. Each month starting in July, we will recognize a special fan of Find New Customers. It can be you if you care for Find New Customers too. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Perkins. Don F. Perkins.
GREAT B2B MARKETING | THURSDAY, JUNE 26, 2014
[Customer] Obsession with “Listening to Customers” Can Lead You Astray
'How often have you heard that the secret to good marketing is to thoroughly understand everything you can about your customers: who they are, their demographics, attitudes, habits, etc. In fact, a relentless focus on knowledge about customers may even be counterproductive. Knowing customers may not be enough.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 17, 2010
[Customer] Snooping on Facebook: Not just for stalkers any more
Tags: Case studies customer acquisition ethics facebook
STORIES THAT SELL | MONDAY, MAY 24, 2010
[Customer] Customer Success Stories Show You Solve Problems for Customers
You can accomplish several of the lessons with the help of customer case studies and success stories. Here’s one of the lessons and how customer stories tie in… "Solve problems for customers, and leverage marketing to demonstrate these solutions." With examples of your happy customers’ successes.