Page 2 of 278 Previous | Next 
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Customer] Content Marketing Must Focus On Customer Value
    titled “ Build Your Content Brand By Delivering Customer Value.” Effective content marketing is focused on the continuous delivery of customer value through interesting and engaging content. Forrester identified four key objectives for effective content marketing: Pulls Customers closer to the brand by giving away valuable content.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Customer] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. In the example below, Precor identified three key industries that it targets as customers. Inbound Marketing B2B content marketing customers inbound marketin
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 7, 2015
    [Customer] Understanding Known and Unknown Customers
    Simply put: The Known Universe – is people that we know, they might be customers or they might have signed up to an email list without ever purchasing. Want to make sure these people are not current customers (within your known universe), sure thing, exclude them from your audience. Great! So now we know, phew. Data Management
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Customer] How to Increase Customer Loyalty through B2B Marketing
    Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Here are five ways to improve your marketing to your customers. 1.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 9, 2014
    [Customer] 5 Customer Experience Cues From Retail
    by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Alicia Fiorletta , Senior Editor of  Retail TouchPoints , an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. Become customer obsessed. Store nearby! Get 25% off your purchase!
  • STORIES THAT SELL  |  TUESDAY, MARCH 8, 2016
    [Customer] 7 Companies Boldly Leading with Customer Stories
    Potential customers distrust nearly all marketing. That’s why prospects considering your products and services need to hear the stories of your happiest customers. And I’m suggesting that you shouldn’t just use customer case studies, you should lead with those customer stories. A few organizations do just that. Microsoft.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 13, 2011
    [Customer] The customer is the customer. Adapt or die.
    later found out this VP secretly sold the defective products to his customer any way, simply adding our claim payment to his bottom line (and annual bonus payment) through some accounting jujitsu.  My customer loved bragging about his cleverness to demonstrate the power he could wield over my company. But I’m still the customer.
  • SALESFUSION  |  THURSDAY, JANUARY 14, 2016
    [Customer] Turn Your Customers Into Marketers
    The idea behind these campaigns is to involve users (whether they be customers, leads or anyone else relevant to your business) by putting them front and center. UGC can help promote trust in your brand by shining the spotlight on what your customers (or even potential customers) have to say about your business. The Rise of UGC.
  • BIZNOLOGY  |  MONDAY, OCTOBER 19, 2015
    [Customer] Stop over-complicating your customer information
    For some reason, we’ve decided that these two ways of understanding customers are completely separate, complicated, and require immense training to do properly. The Persona can be though of as what we know about customers that doesn’t change very often–who they are, how they think, their style, and their passion.
  • CONVERSIONATION  |  MONDAY, DECEMBER 10, 2012
    [Customer] Touchpoint and Customer Experience Mapping Made Easy
    Example of retention stage touchpoints “This is the age of the customer”. You need to see the world through your customers’ eyes”.  discovered this customer experience mapping tool a few months ago when it was still in Beta. just want you to work in a more customer-centric and efficient way. You just have to check it out.
  • CMO ESSENTIALS  |  THURSDAY, AUGUST 20, 2015
    [Customer] Are We Getting Customer Experience Wrong?
    While watching the doom metal band, Pallbearer , the other night, I started thinking about customer experience. Well, to be honest, I had been thinking about customer experience — and the lack of clarity we have around the concept of experience — all that day. . When I purchased my ticket, I was a customer of Ticketmaster. And I
  • VISIONEDGE  |  MONDAY, MAY 12, 2014
    [Customer] Five Proven Practices for Customer Experience Mapping
    Customers are the most important part of any business, and keeping them happy should be at the top of your list of priorities. If your organization is among those that have created customer experience maps, kudos to you and your team! Many organizations often mistake creating a process map with creating a customer experience map.
  • INFLUITIVE B2B  |  TUESDAY, JUNE 2, 2015
    [Customer] B2B Customer Review Websites: 3 Tips For Blowing Past Competitors
    That’s why Angela Higgins , Manager, Customer Engagement at Code42, made getting high-quality customer reviews a top priority. Code42’s thousands of happy and highly vocal customers are one of our strongest market differentiators,” said Angela. How Code42 Stepped Up Its B2B Customer Review Game. Stand back.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 11, 2014
    [Customer] The Future of Social Customer Service: Seamless Customer Experience
    These days,  customer service is ruled by the customer rather than companies; it is the customer who relentlessly determines how he wants to be helped, not the other way around. It’s subsequently extremely important to provide customer service at the right touch point, whether it be on Facebook or on your website.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 30, 2016
    [Customer] 3 Insights to Help Build Your Unified Customer Database
    The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. All central customer databases are not equal. We asked several different questions whose answers depended in part on whether the respondent had a unified customer database.
  • STORIES THAT SELL  |  MONDAY, MARCH 9, 2015
    [Customer] Arm Your Sales Team with Customer Success Slides
    What examples can she share of current customer successes? Although she''s got a good written customer case study that fits the prospect''s situation, she needs a slide to represent it. Here''s an example: The post Arm Your Sales Team with Customer Success Slides appeared first on Stories That Sell. It''s 9 a.m. What to Include.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Customer] 5 Easy Ways to Ignite Your Customer Service
    What new things are you doing to make your customers happy? Take some time now to drive value for your customers, and benefit from it all year long. Know your customers. Identify customers who haven’t purchased in six months, and send them an email with a great deal. Get quick access to your loyal customers.
  • STORIES THAT SELL  |  WEDNESDAY, DECEMBER 7, 2011
    [Customer] Can You Doctor Customers’ Quotes?
    While customer case studies have many similarities to journalism, they're not. And customers have the chance to review and approve their stories and direct quotes. There's what the customer said. At this point, I've written more than 600 case studies, and interviewed even more customers. It's marketing.
  • FATHOM  |  TUESDAY, JANUARY 5, 2016
    [Customer] 5 Things Your Customers Wish You Knew About Them
    Recently, I stumbled upon a quote that said something to the effect of, “…customers don’t care about your logo, they care about what you do”, and it got me thinking. more customer-centric approach will add value to your business by enabling it to differentiate itself from others who do not offer the same experience.
  • CONVERSIONATION  |  SUNDAY, APRIL 6, 2014
    [Customer] The customer has a voice: your business is the audience
    The significantly grown attention for “content marketing” and the “brands as publishers” and storytelling narrative has made marketers look at their customers, prospects, etc. as “audiences” It’s time to look at our businesses as audiences. Content marketing Integrated marketing
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 15, 2016
    [Customer] Why Customer-Focused Content Should Be A Priority
    Research notes that “[c]ustomer-centric companies are 60% more profitable compared to companies that are not focused on the customer.” The post Why Customer-Focused Content Should Be A Priority appeared first on Marketing Insider Group. There’s a shift happening right before our eyes. Now, businesses must cater fully to their audience.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 2, 2013
    [Customer] How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
    It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. It’s not that face to face interaction with customers is unimportant. They have it ingrained in their DNA.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, SEPTEMBER 17, 2015
    [Customer] Leading Companies for Customer Service, On and Off Social
    Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale.
  • ACT-ON  |  MONDAY, OCTOBER 17, 2016
    [Customer] Why (and How) Your Team Should Personalize the Customer Experience
    We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects. But some recent research suggests some companies, and their customers, are having exactly that kind of experience. Customers disagree. Customer experience investments pay off, too.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 26, 2013
    [Customer] Customer Data Platform Guide Reviews Tools to Build Marketing Databases
    Raab Associates’ new Guide to Customer Data Platforms is now available (click here to buy ). As customers interact across more channels, marketers need to not just meet them in every new location but recognize them and carry on a continuous conversation from one touchpoint to the next. Fair enough. It’s why CDPs are so important.
  • SALESFUSION  |  THURSDAY, AUGUST 14, 2014
    [Customer] The ROI of a Customer
    The post The ROI of a Customer appeared first on Salesfusion. Customer Interaction
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 26, 2013
    [Customer] Is Customer Experience The Future of Marketing?
    Time to turn our attention to the biggest challenge in marketing:  focus on the customer and the customer experience. They are going to do this by delivering unequaled customer experience which is what the consumer seeks today.  The post Is Customer Experience The Future of Marketing? That is out the window for me….
  • STORIES THAT SELL  |  TUESDAY, JUNE 16, 2015
    [Customer] Another Idea for Getting No-Go Customers off the Fence
    And year after year since then, I hear the same challenge  from organizations as the main reason they don’t create more case studies. "We can't get customers to agree to do them!". The truth is, you have to sell the idea to the customer. Customer case studies are similar. It’s been 15 years since I wrote my first case study.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 12, 2010
    [Customer] Improve Service with a Customer Touch Point Map
    Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. Could that describe your level of service to your customers? Lots of customers, many years of touch points.
  • MARKETING ACTION  |  MONDAY, MARCH 9, 2015
    [Customer] The Future of CRM is Customer Engagement
    What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? He’s got another book coming out next year from the Harvard Business Press called A Commonwealth of Self-Interest , about business strategies and programs for customer engagement. Both customer-centric.
  • CONVERSIONATION  |  WEDNESDAY, JANUARY 11, 2012
    [Customer] Treat Bad Customer Reviews as Good Friends
    When a customer is disgruntled, the act of solving his problem in a rational and authentic way – which means not hiding the truth – is an excellent opportunity to turn him into the most loyal customer you ever had. Does this mean we should mess up as a strategy? Of course not. You [.].
  • TOMORROW PEOPLE  |  FRIDAY, MARCH 11, 2016
    [Customer] Why Customer Experience Should be the Focal Point of a Content Strategy
    4 reasons customer experience is key to content strategy. Customer Experience
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2016
    [Customer] How to create engagement with customer flow
    Most articles present Customer Journey as a given fact. They presume customers are happy with their purchasing journey. think there is a lot to gain for customers. Why just understand the customer journey? Customer view. Customer flow view. have seen a great Starbucks customer journey. doubt that.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 21, 2015
    [Customer] Happy B2B Customers Can Get You More New Customers
    The process has a few steps: Identify why customers love you. Identify why customers love you. Why do your customers love you? we provide great customer service). Ask your happiest customers why they are so happy with you. To start, make sure that they’re getting top-notch customer service. Just ask.
  • TYPE A COMMUNICATIONS  |  THURSDAY, SEPTEMBER 1, 2016
    [Customer] Customer Education: The Secret to Successful Marketing
    In the world of modern marketing, customer. B2B Marketing Content Strategy Customer Journey B2B Buyer Journey Carla Johnson Chuck Frey content marketing Content Marketing Institute Cultivate Communication Ecomagination Energy University GE Indium Joe Pulizzi Schneider Electric Type A Communicationsread more.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 21, 2012
    [Customer] Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target
    Through developing an Ideal Customer Profile (ICP) and updating it at least every six months. Here are the steps to developing an ICP: Identify your five best customers. Identify your five worst customers. Analyze what they have in common: Your worst customers should look completely different than your best. they queried.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 25, 2013
    [Customer] I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
    These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. Those are something new. Others I haven’t yet written about include Mintigo and Gainsight.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 18, 2015
    [Customer] Emails That Encourage Customer Engagement
    How are you currently engaging your customers? Studies show engaged customers have positive responses to businesses, which translate into higher sales. You want customers to love your brand and go out of their way to buy your product or service. One of the easiest ways to increase customer engagement is through email.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2016
    [Customer] Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)
    usually hedge my bets with this sort of prediction, but will abandon my typical caution because I’m convinced that campaign management and marketing automation are too deeply rooted in the old world of batch list generation to meet today’s need for continuous optimization of customer treatments. This makes things really quick.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MAY 20, 2013
    [Customer] Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience
    At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month. The central database and cross-channel treatments are two of the three capabilities I’ve defined for a Customer Data Platform.
  • STORIES THAT SELL  |  TUESDAY, FEBRUARY 9, 2016
    [Customer] The Small Marketer’s First Steps to a Customer Advocacy Effort
    A few years ago, I delightfully observed as a client started a customer advocacy program. It’s an effort to go beyond one-off case studies and reference calls to engage with customers who are willing to serve as advocates for your products and services in a variety of ways. What’s that, you might ask? Impressive.
  • CONVERSIONATION  |  WEDNESDAY, MAY 2, 2012
    [Customer] Putting Customer First in Practice: a Humble Example
    As I mentioned earlier , Kristin wrote a book, “ Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.” ” Very simply put it’s about how talking to your prospects and customers, asking them the right questions (about their needs) and providing what they need, using buying process roadmaps, leads to revenue.
  • ANNUITAS  |  TUESDAY, MAY 3, 2016
    [Customer] Customer Experience, Transformation and Personalization at #MME16
    Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. He discussed disruption, entrepreneurship, advocacy, and custom experience. You need to nurture that relationship.” Main takeaway?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 27, 2015
    [Customer] Why customer personas may be an outdated marketing technique
    ”  -   Don DeLillo. A few weeks ago here on {grow} I ran a piece by Rob Petersen explaining the value of working with “customer personas” to develop a content marketing plan. “Are you telling me I don’t know my customers and can’t write about something that is relevant and interesting to them? Human.
  • STORIES THAT SELL  |  TUESDAY, JANUARY 8, 2013
    [Customer] Customer Videos 101: How to Score a Killer Sound Bite
    But given a little practice – anyone can elicit uber-happy sound bites from satisfied customers on camera. Here are some guidelines before interviewing your satisfied customers: 1. Your Prep Work: Before conducting an interview, write out open-ended questions that help draw out the customer’s story. Excited?
  • INFLUITIVE B2B  |  THURSDAY, NOVEMBER 5, 2015
    [Customer] 7 Referral Program Best Practices For Wooing Customers
    From high-growth startups, to multi-national enterprises, every B2B company wants more customer referrals. Referred customers are 30% more likely to convert than leads generated through other channels , and have a 16% higher life-time value. Well, the good news is your happiest customers want to give you referrals! Download now.
  • AVITAGE  |  THURSDAY, FEBRUARY 28, 2013
    [Customer] Continuously Acquire Customer Stories, Insights, and Ideas
    If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients.  Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories. Trying to find stories when you need them is not easy. 
  • AVITAGE  |  MONDAY, AUGUST 3, 2015
    [Customer] Create Customer Content in Multiple Languages
    The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. The post Create Customer Content in Multiple Languages appeared first on Avitage. Content in multiple languages isn’t new. But that’s exactly the point.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 15, 2016
    [Customer] 3 Ways to Create Customer-Driven Content
    Customers are now conditioned to avoid advertisements. Content tailored to the customer’s needs offers brands a new opportunity. The post 3 Ways to Create Customer-Driven Content appeared first on Marketing Insider Group. Traditional marketing does not have the same effect on consumers as it once did. Content Marketing
  • ACT-ON  |  TUESDAY, OCTOBER 20, 2015
    [Customer] How Content Drives a Great Customer Experience (and Profit)
    Welcome to the Age of the Customer. Today, customers have more control over their buyer experience than ever before. Unless your internal teams are aligned, your organization won’t be able to deliver an optimal, engaging customer experience. In fact, buyers that report having great customer experiences are 5.2X
  • VISIONEDGE  |  MONDAY, FEBRUARY 3, 2014
    [Customer] Using Customer Lifetime Value to to Improve Marketing Investment Decisions
    The profits generated during the retention phase of a customer relationship are often referred to as customer lifetime value or customer retention equity. Intuitively, we know that Customer Lifetime Value (CLV) is an important metric for every company. How do you calculate CLV? 1/1.61). In this case that is 2.56 years.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 16, 2015
    [Customer] Three Reasons Customer Experience Management Fails – Part II
    Last week we looked at Customer Experience management (CEM) and the three reasons I think we’re doing it wrong. Reason #1 was forgetting that at the beginning, middle and end of all customer experiences is emotion. Plus 81 percent recognize that there is correlation between customer experience and loyalty. Well that’s hopeful.
  • SAZBEAN  |  MONDAY, JUNE 6, 2011
    [Customer] Treat Your Customers Unequally
    Because at the end of the day some customers are more valuable to your company than others. Both segment customers all the time in order to know how to be the most effective in their jobs. Acquiring new customers is much more costly (in both time and money) than retaining current customers. Customer Lifetime Value.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 24, 2012
    [Customer] The Battle For Customer Attention
    We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content. If “content is king,” then customer attention is the “Holy Grail.” And to balance customer needs to be informed, educated and entertained.
  • B2B LEAD BLOG  |  FRIDAY, MARCH 18, 2016
    [Customer] Use Marketing Automation to Improve Customer Retention
    Roughly 70 percent of businesses report that it’s easier and cheaper to retain customers than it is to find new customers. Customer satisfaction improves brand loyalty, so the easiest way to influence customer retention is by providing excellent customer service. Marketing Automation marketing automation
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 24, 2014
    [Customer] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
    As part of our evolving commitment to helping modern marketers enhance all interactions, this acquisition is another step toward the improvement of personalized marketing programs and customer experience. Data can do a lot of helpful services to your business, and to the experience of your customers. Manage evolving data sources.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 13, 2014
    [Customer] 5 Easy (and Affordable) Ways to Show Customer Appreciation
    Showing customer appreciation is more important than ever, as customers have more ways to browse and shop than ever before. In-store, online, review sites, and friend recommendations all factor into a customer’s buying decision. Show customers you really appreciate their business! Profile a Customer.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, DECEMBER 13, 2014
    [Customer] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
    But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Coordination later. Segmentation.
  • CONVERSIONATION  |  SUNDAY, MAY 29, 2011
    [Customer] Customer-Centric Social Media: What is Your Unique Social Proposition?
    Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USPThere is no shortage of acronyms in the marketing jargon. This way, e.g. ROI became Return On Involvement and even Return On Ignorance, just to name one acronym.
  • PAUL GILLIN  |  TUESDAY, DECEMBER 18, 2012
    [Customer] My New Book, ‘Attack of the Customers,’ is now available
    Eleven months later,  Attack of the Customers  on sale on Amazon ! Several of the case studies in New Influencers  involved customer attacks in the days when blogs were about all people had to work with. Today, Most customer attacks don’t go viral, but they can be effective even without big numbers.
  • BIZNOLOGY  |  FRIDAY, AUGUST 26, 2016
    [Customer] 6 important data points to record on your customers
    Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. However, it’s worth noting that 99% of customers are willing to provide more personal information in exchange for rewards if asked.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 12, 2015
    [Customer] 5 Ways to Create Added Value for Customers
    Added value is an important tactic that can be used by small businesses to acquire and retain customers , increase brand awareness, and differentiate one’s place in the marketplace. Always consider your customers’ perspective. Consistently work to improve customer satisfaction. Don’t know where to start?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 14, 2016
    [Customer] When to treat a customer like family
    One of my customers bought 100 percent of their raw material from the company I was working for, Alcoa. ’ ” Now THAT is customer loyalty. The lesson I learned from this is that your best customers aren’t customers. It is a great joy to me that my long-time customers become my friends.
  • STORIES THAT SELL  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] The Risk of Stripping Down Customer Case Studies
    What about customer case studies? Among my clients and peers, the debate is whether buyers will read longer customer case studies. Still, customer case studies seem to be getting shorter - down to a few paragraphs - because companies believe that buyers don''t want longer stories. In my household, we''re having a newspaper war.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 6, 2013
    [Customer] Five Signs Your Online Customers May Be Cheating on You
    Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce. But Marketers can use online behavior and web analytics to reveal patterns and warning signs indicative of the type of customer retention issues that lead to “online cheating.” ” The question is, are they? Low Search Engagement.
  • AVITAGE  |  WEDNESDAY, MARCH 26, 2014
    [Customer] Customer Facing Content as a Conversation
    Start with the Conversation Thinking about customer facing content as a conversation is a helpful starting point. It will help you determine what content to build (topics and […] The post Customer Facing Content as a Conversation appeared first on Avitage. think some deeper distinctions about content can help here.
  • BIZNOLOGY  |  FRIDAY, MARCH 22, 2013
    [Customer] Online and Offline Marketing Combine for Customer Engagement
    Your customers hang out online but they didn’t turn into robots, so the offline part of your interactions is a must. You gather ideas and pictures from offline events, and you can come up with any article that is valuable for your target audience and attracts more customers to your business. Reached 100,000 customers this month?
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 16, 2016
    [Customer] Map Your Content To The Customer Journey
    What sort of experience do you provide to your customers? How can you ensure that you knock it out of the park every time you interact with an existing or potential customer? Knowledge is power when it comes to digital customer experience. You wouldn’t venture out into the wilderness without a map, and neither should […].
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 9, 2012
    [Customer] 10 Ways Customer Stories Help Companies Sell
    We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. According to research firm Gartner, a potential customer is 2.5 Make sure your teaser is appropriately attractive. ” 3.
  • VIEWPOINT  |  THURSDAY, JUNE 12, 2014
    [Customer] Book Review: Hooked on Customers
    Driving customer advocacy is hard work. If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you. B2B Growth Strategy
  • BIZNOLOGY  |  MONDAY, OCTOBER 3, 2016
    [Customer] Increasing customer engagement with videos just got easier
    Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved. It provides a better customer experience. FAQs can increase customer engagement with videos. On the interwebs this generally means clicking something or sharing something.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Customer] Customer Service is a Critical Marketing Attribute
    However, there was nothing positive about the experience for Marco and it had several negative repercussions that provide some lessons on what not to do from a marketing and customer service perspective. Don’t treat your customers/clients rudely. Be responsive when customers tell you they have a problem. No exceptions.
  • I-SCOOP  |  SUNDAY, JUNE 7, 2015
    [Customer] Jeanne Bliss: how to build your customer-driven growth engine
    In 2006 Jeanne Bliss published “Chief Customer Officer: Getting Past Lip Service to Passionate Action“ Since then she has been helping leadership teams and CCOs (Chief Customer Officers) to find their united voice and become customer leaders.
  • ACT-ON  |  MONDAY, APRIL 18, 2016
    [Customer] Act-On: Powering the Customer Experience
    That’s the proverbial ‘loaded question’, but for now, let’s focus on what can be done to build a high-performing, sustainable marketing department that balances brand awareness, demand generation and customer marketing. Customer Experience. Deliver a great customer experience. Strengthening the customer experience.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] Collaborate for the Internet of Customers with 7 Ideas for 2014
    We enjoyed reconnecting with customers, partners and other marketers – less than a month after Eloqua Experience — via the  Compendium booth, Modern Marketing Mixer , and downtown San Francisco. The path to customer-obsessed marketing begins and ends with customer knowledge. Ideas for Marketers to Prepare for 2014.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Customer] The Customer Experience Trap
    I really do believe there are six essential customer experience questions that must be answered, after all I wrote a post about it. Augie is more than qualified to express an opinion after all he is […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. In the.
  • ACT-ON  |  MONDAY, FEBRUARY 1, 2016
    [Customer] Use Marketing Automation to Keep Customers and Expand Retention
    Increasingly, forward-thinking CMOs are extending its use to orchestrate the entire customer lifecycle, with particular emphasis on customer retention and expansion. As more businesses turn to a subscription-based model, more of their revenue eventually starts coming from existing customers than from signing new prospects.
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Customer] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    Research shows that businesses effectively using customer analytics enjoy 10.5% year-over-year increase in annual company revenue, increase customer satisfaction by 8.1% purchase history), feedback, and sentiment to maximize the benefits of customer analytics. Customer Experience Trending annually. could not.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Customer] 5 Common Misunderstandings About Social Customer Service
    Social customer service may not be at the top of the priority list for your business. But, can even the smallest companies really risk ignoring their customers? Providing social customer service is no longer an option, it’s a necessity. Most definitely not! Social Media and Workplace Romances.
  • SALESFUSION  |  MONDAY, OCTOBER 20, 2014
    [Customer] Customers Are a Critical Piece of the Sales Funnel
    The post Customers Are a Critical Piece of the Sales Funnel appeared first on Salesfusion. Customer Interaction
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 12, 2013
    [Customer] Industrial Content Marketing’s Impact on Customer Experience
    Customer experience — the Holy Grail of customer loyalty and repeat business. Customer experience is [.]. Content Marketing Inbound Marketing Social Media Marketing Customer experience Industrial Marketing Every company wants it, many talk about it but only a few get it right. This is only a content summary.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Customer] Be human. Your customers will thank you.
    Whether you’re selling coaching or core processors, pet sitting or software, connecting with your customers on a human level is critical to capturing their interest, building strong relationships, and nurturing brand loyalty. Don’t make your product the star of the show, shine the spotlight on your customer. Embrace it.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 3, 2016
    [Customer] How to earn customer loyalty in the age of chat
    “You’ve just become my favorite airline.”   Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl Sunday knows, brands put a great deal of effort and expense into customer acquisition strategies. What?!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Customer] 10 Customer Experiences You Need To Deliver Today
    The customer experience is your next competitive battleground. You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! However, you will always win the customer experience war. Your customers don’t want it.
  • ACSELLERANT  |  MONDAY, OCTOBER 7, 2013
    [Customer] Capturing the Voice of Your Customer for B2B Video
    The Voice of My Customer has spoken. We can help, AND we can ensure that the resulting stories really resonate because they’re developed using the Voice of Your Customer. Big corporations have marketing people on staff who do nothing but discover and document the Voices of Their Customers. Because CUSTOMERS SELL! They
  • CLOUD POTENTIAL  |  WEDNESDAY, AUGUST 22, 2012
    [Customer] Content Management Company CEO Calls 100 Customers. Learns What Customers Want. Gives It to Them. Revenue Goes Up.
    Customer CentricityFrank Dale is the CEO of. read more.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Customer] How Customer Case Studies Drive Traffic to Company Sites
    A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. If you manage case studies, or write them, you know the challenges: getting a customer to agree, conducting interviews, writing and editing the story, and getting customer signoff. LinkedIn and Facebook.
  • SNAPAPP  |  MONDAY, AUGUST 29, 2016
    [Customer] 3 Ways to Create Customer-Driven Content
    Customers are now conditioned to avoid advertisements. Content tailored to the customer’s needs offers brands a new opportunity. Content marketing specialist Ben Stroup discovered that 90% of consumers find custom content useful. Therefore, marketers are asked to build customer-driven content marketing strategies.  .
  • BEYOND  |  FRIDAY, JUNE 17, 2016
    [Customer] B2B and Customer Experience
    Customer experience (CX) has always played a major role in B2C marketing; so why is it that in a B2B scenario, CX is only now taking centre stage, and what are the implications for businesses
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 14, 2014
    [Customer] 5 Key Principles of Social Customer Service
    Customers are sick and tired of poor customer service. However, the basics of social customer service and CRM aren’t. If you haven’t got traditional customer service right in the first place, providing … Continue Reading. 5 Key Principles of Social Customer Service by Sofie De Beule - Maximize Social Business.
  • TOMORROW PEOPLE  |  THURSDAY, OCTOBER 29, 2015
    [Customer] How Website Performance Insights Can Reveal What Your Customers Want
    Standard website metrics can give you a powerful understanding of what your customers really want.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Customer] Savvy Speaks: Know Thy Customer
    Marketing is all about knowing your customers – but how do you get this data? Because my whole career has been in B2B I can't stress knowing the customer enough! B2B customers very rarely "happen upon" your product. Current customers are the next best thing. Conduct 20-40 interviews with customers.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Gainsight Gives Customer Success Managers a Database of Their Own
    I had a conversation last week with a vendor whose pitch was all about providing execution systems with a shared database that contains a unified view of customer information from all sources. The company is Gainsight (formerly JBara), whose Web site positions it as ”a complete customer success platform”.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 19, 2014
    [Customer] Need New Customers? Get Happy Employees
    Because the role of marketing is to get and keep customers. They build brand ambassadors who reflect positively on the business with each interaction with customers, employees and society at large. That’s how to get and keep customers. The post Need New Customers? Why is this important for marketing strategy?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [Customer] 5 Ways Marketing Automation Builds True Customer Loyalty
    It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. We focus on getting customers, and lots of them, through various methods, and often at any cost. But the cost of acquiring a new customer is five to twenty-five times higher than the investment required to keep an […].
  • KAPOST  |  MONDAY, JUNE 13, 2016
    [Customer] Customer Success and Marketing: 3 Strategies to Improve Customer Retention
    However, companies that invest in and document customer success and marketing strategies are poised to win big. The cost to acquire a new customer remains 5x higher than retaining an existing one. Yet, B2B companies continue to invest in customer acquisition strategies instead of retention. Want more on customer marketing?
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Customer] How to reach your customers at work or at home
    Have you ever wished you knew more about the consumer side of your business customers? For B2B marketers, perhaps the most immediate benefit of this capability will be in reaching larger custom audiences. The post How to reach your customers at work or at home appeared first on Biznology. Access hard-to-reach segments.
  • CMO ESSENTIALS  |  MONDAY, JUNE 15, 2015
    [Customer] Want to Elevate Your Brand’s Insights? Combine Your Customer Lifecycle and Customer Journey Maps
    Long on a collision course, brand and customer experience (CX) have largely been combined into a single concern, prompting savvy CMOs to grab the reins of brand, marketing, and customer experience efforts to ensure they pull in the same direction and work as a team toward a common goal. Customer Experience Trending
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 7, 2014
    [Customer] 5 Tips to Get Social with Your Customer Service
    This also means having an active social presence that can help satisfy customer service needs with real-time responses. If you’re not using social media to assist your customer service needs, or if you’re looking to make improvements, here are 5 tips to get your social customer service off the ground. 1. Play nice.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 10, 2013
    [Customer] The Payoffs Of Real Customer Centric Marketing
    And while many marketers claim to subscribe to ‘customer centric’ marketing principles, few actually deliver on the promise. For efficient marketing, make sure your conversations put the needs of prospects and customers first. B2B marketers live and die by how effectively they generate quality leads that fill the funnel.
<< 1 2 3 4 ... 277 278 >>