Page 2 of 261 Previous | Next 
  • CONVERSIONATION  |  SUNDAY, APRIL 6, 2014
    [Customer] The customer has a voice: your business is the audience
    The significantly grown attention for “content marketing” and the “brands as publishers” and storytelling narrative has made marketers look at their customers, prospects, etc. as “audiences” It’s time to look at our businesses as audiences. Content marketing Integrated marketing
  • FATHOM  |  TUESDAY, JANUARY 5, 2016
    [Customer] 5 Things Your Customers Wish You Knew About Them
    Recently, I stumbled upon a quote that said something to the effect of, “…customers don’t care about your logo, they care about what you do”, and it got me thinking. more customer-centric approach will add value to your business by enabling it to differentiate itself from others who do not offer the same experience.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 26, 2013
    [Customer] Is Customer Experience The Future of Marketing?
    Time to turn our attention to the biggest challenge in marketing:  focus on the customer and the customer experience. They are going to do this by delivering unequaled customer experience which is what the consumer seeks today.  The post Is Customer Experience The Future of Marketing? That is out the window for me….
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Customer] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. In the example below, Precor identified three key industries that it targets as customers. Inbound Marketing B2B content marketing customers inbound marketin
  • SALESFUSION  |  THURSDAY, AUGUST 14, 2014
    [Customer] The ROI of a Customer
    The post The ROI of a Customer appeared first on Salesfusion. Customer Interaction
  • PAUL GILLIN  |  TUESDAY, DECEMBER 18, 2012
    [Customer] My New Book, ‘Attack of the Customers,’ is now available
    Eleven months later,  Attack of the Customers  on sale on Amazon ! Several of the case studies in New Influencers  involved customer attacks in the days when blogs were about all people had to work with. Today, Most customer attacks don’t go viral, but they can be effective even without big numbers.
  • VISIONEDGE  |  MONDAY, MAY 12, 2014
    [Customer] Five Proven Practices for Customer Experience Mapping
    Customers are the most important part of any business, and keeping them happy should be at the top of your list of priorities. If your organization is among those that have created customer experience maps, kudos to you and your team! Many organizations often mistake creating a process map with creating a customer experience map.
  • LATTICE  |  TUESDAY, MARCH 29, 2016
    [Customer] Successful Companies Create Successful Customers
    Customer success is the hallmark of a great company. If your customers aren’t seeing value and talking about your product, you’re not really building a successful business. For Apple success means a customer improves the way they connect with people through their iPhone.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 15, 2010
    [Customer] Customer Service is the New Marketing
    Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Tweet This! Digg this!
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 11, 2014
    [Customer] The Future of Social Customer Service: Seamless Customer Experience
    These days,  customer service is ruled by the customer rather than companies; it is the customer who relentlessly determines how he wants to be helped, not the other way around. It’s subsequently extremely important to provide customer service at the right touch point, whether it be on Facebook or on your website.
  • CONVERSIONATION  |  WEDNESDAY, JANUARY 11, 2012
    [Customer] Treat Bad Customer Reviews as Good Friends
    When a customer is disgruntled, the act of solving his problem in a rational and authentic way – which means not hiding the truth – is an excellent opportunity to turn him into the most loyal customer you ever had. Does this mean we should mess up as a strategy? Of course not. You [.].
  • ACT-ON  |  MONDAY, NOVEMBER 23, 2015
    [Customer] Dear CMO Part II: Place the Voice-of-the-Customer at the Center of All You Do
    In Part I, “ Dear CMO, Part 1: Why Your Content Misses the Mark ”, we detailed findings and shortcomings in content marketing approaches when it comes to actually securing customers from these investments. This results in investment directed into eye- and click-candy over meaningful engagement with customers themselves.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MAY 20, 2013
    [Customer] Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience
    At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month. The central database and cross-channel treatments are two of the three capabilities I’ve defined for a Customer Data Platform.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 14, 2014
    [Customer] Insights Drive Better Customer Experience
    We recently launched an e-book on slideshare covering  The Future of Customer Experience. Here is the one of the most popular future of customer experience  interviews from my colleague,  Jamie Anderson  ( @ collsdad ), the Global Vice President of CRM Marketing here at SAP. Customer Service / Customer Experience.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 26, 2014
    [Customer] A Refreshing Look at Customer Loyalty
    Alas, no detectives, bodies, forensics or car chases here, but all is not lost; this is a cracking good read about customer loyalty and it’s one marketers should pay attention to. . Here, Dixon has a look at why, despite decades of study, investment and public humiliation, we still can’t seem to get customer loyalty right.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, SEPTEMBER 17, 2015
    [Customer] Leading Companies for Customer Service, On and Off Social
    Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale.
  • ACT-ON  |  MONDAY, FEBRUARY 1, 2016
    [Customer] Use Marketing Automation to Keep Customers and Expand Retention
    Increasingly, forward-thinking CMOs are extending its use to orchestrate the entire customer lifecycle, with particular emphasis on customer retention and expansion. As more businesses turn to a subscription-based model, more of their revenue eventually starts coming from existing customers than from signing new prospects.
  • SALESFUSION  |  THURSDAY, FEBRUARY 20, 2014
    [Customer] Salesfusion Customer Generates $1.5 million in Revenue from Marketing Automation
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. Customer Interaction Lead Nurture Techie Stuff
  • CMO ESSENTIALS  |  MONDAY, JUNE 15, 2015
    [Customer] Want to Elevate Your Brand’s Insights? Combine Your Customer Lifecycle and Customer Journey Maps
    Long on a collision course, brand and customer experience (CX) have largely been combined into a single concern, prompting savvy CMOs to grab the reins of brand, marketing, and customer experience efforts to ensure they pull in the same direction and work as a team toward a common goal. Customer Experience Trending
  • HALEY MARKETING  |  THURSDAY, JANUARY 14, 2016
    [Customer] What’s Next in Staffing Customer Experience?
    Every year, we have to incorporate new terminology into our customer service lexicon. How will these new concepts alter your customer service mindset - and your customer experience (CX) strategy - in 2016? Let's take a look at three CX trends: Customer Experience Trend 1: Mobile first moves to the forefront. Omni-channel."
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Customer] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    Research shows that businesses effectively using customer analytics enjoy 10.5% year-over-year increase in annual company revenue, increase customer satisfaction by 8.1% purchase history), feedback, and sentiment to maximize the benefits of customer analytics. Customer Experience Trending annually. could not.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 15, 2016
    [Customer] Why Customer-Focused Content Should Be A Priority
    Research notes that “[c]ustomer-centric companies are 60% more profitable compared to companies that are not focused on the customer.” The post Why Customer-Focused Content Should Be A Priority appeared first on Marketing Insider Group. There’s a shift happening right before our eyes. Now, businesses must cater fully to their audience.
  • STORIES THAT SELL  |  MONDAY, MARCH 9, 2015
    [Customer] Arm Your Sales Team with Customer Success Slides
    What examples can she share of current customer successes? Although she''s got a good written customer case study that fits the prospect''s situation, she needs a slide to represent it. Here''s an example: The post Arm Your Sales Team with Customer Success Slides appeared first on Stories That Sell. It''s 9 a.m. What to Include.
  • CONVERSIONATION  |  MONDAY, DECEMBER 10, 2012
    [Customer] Touchpoint and Customer Experience Mapping Made Easy
    Example of retention stage touchpoints “This is the age of the customer”. You need to see the world through your customers’ eyes”.  discovered this customer experience mapping tool a few months ago when it was still in Beta. just want you to work in a more customer-centric and efficient way. You just have to check it out.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 18, 2015
    [Customer] Emails That Encourage Customer Engagement
    How are you currently engaging your customers? Studies show engaged customers have positive responses to businesses, which translate into higher sales. You want customers to love your brand and go out of their way to buy your product or service. One of the easiest ways to increase customer engagement is through email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] Hard lessons agency customers need to learn about social media marketing
    Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. For about a year I prepared countless pitches, proposals, and webinars for our agency customers … who bought almost nothing. Some of our most important agency customers were in the transportation industry.
  • CMO ESSENTIALS  |  THURSDAY, AUGUST 20, 2015
    [Customer] Are We Getting Customer Experience Wrong?
    While watching the doom metal band, Pallbearer , the other night, I started thinking about customer experience. Well, to be honest, I had been thinking about customer experience — and the lack of clarity we have around the concept of experience — all that day. . When I purchased my ticket, I was a customer of Ticketmaster. And I
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 16, 2011
    [Customer] 10 ways to use psychology to lure web customers
    This is commonly called a “call to action.&# On my website, you can click to see free materials, download an eBook, watch videos, read case studies, listen to a podcast, read my blog … basically I give people lots of reasons to hang around by providing valuable material that would interest my target customer. Strange but true.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 15, 2012
    [Customer] Customer experiences drive change
    Your products or services are purchased because they meet a need for your customer, not because you have a fancy brand or a clever marketing campaign. If you’re not managing that experience actively, what kind of situation will your customer be in? Sedating customers isn’t the solution for most industries.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Customer] 5 Easy Ways to Ignite Your Customer Service
    What new things are you doing to make your customers happy? Take some time now to drive value for your customers, and benefit from it all year long. Know your customers. Identify customers who haven’t purchased in six months, and send them an email with a great deal. Get quick access to your loyal customers.
  • STORIES THAT SELL  |  WEDNESDAY, DECEMBER 7, 2011
    [Customer] Can You Doctor Customers’ Quotes?
    While customer case studies have many similarities to journalism, they're not. And customers have the chance to review and approve their stories and direct quotes. There's what the customer said. At this point, I've written more than 600 case studies, and interviewed even more customers. It's marketing.
  • INFLUITIVE B2B  |  THURSDAY, NOVEMBER 26, 2015
    [Customer] How Blackbaud Built A Foundation For Customer Advocacy
    That’s why Blackbaud , a non-profit software solutions provider, launched a customer advocacy program to engage and connect with its 30,000 customers. Amy Bills , Customer Marketing Director at Blackbaud, knew they could do better if they rethought their approach to customer advocacy. Education for everyone. Bottom line.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 12, 2010
    [Customer] Improve Service with a Customer Touch Point Map
    Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. Could that describe your level of service to your customers? Lots of customers, many years of touch points.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Customer] The Customer Service Arms Race
    Welcome to the new world of online customer service. At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. ” A customer service arms race. Brands chat apps Customer service facebook Featured
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Customer] How to Market Smart When You’re Not an IT Expert (featuring Nate Skinner, Chief Customer Officer at Campaign Monitor)
    For marketers, that means an ever-expanding need to work with technology to reach the right customers, with the right message, at the right time. Nate Skinner is the Chief Customer Officer of Campaign Monitor , a simple and elegant email marketing software for business.
  • STORIES THAT SELL  |  TUESDAY, JUNE 16, 2015
    [Customer] Another Idea for Getting No-Go Customers off the Fence
    And year after year since then, I hear the same challenge  from organizations as the main reason they don’t create more case studies. "We can't get customers to agree to do them!". The truth is, you have to sell the idea to the customer. Customer case studies are similar. It’s been 15 years since I wrote my first case study.
  • BIZNOLOGY  |  FRIDAY, MARCH 22, 2013
    [Customer] Online and Offline Marketing Combine for Customer Engagement
    Your customers hang out online but they didn’t turn into robots, so the offline part of your interactions is a must. You gather ideas and pictures from offline events, and you can come up with any article that is valuable for your target audience and attracts more customers to your business. Reached 100,000 customers this month?
  • VIEWPOINT  |  THURSDAY, JUNE 12, 2014
    [Customer] Book Review: Hooked on Customers
    Driving customer advocacy is hard work. If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you. B2B Growth Strategy
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 9, 2012
    [Customer] 10 Ways Customer Stories Help Companies Sell
    We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. According to research firm Gartner, a potential customer is 2.5 Make sure your teaser is appropriately attractive. ” 3.
  • TOMORROW PEOPLE  |  FRIDAY, MARCH 11, 2016
    [Customer] Why Customer Experience Should be the Focal Point of a Content Strategy
    4 reasons customer experience is key to content strategy. Customer Experience
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 19, 2015
    [Customer] Ensighten Transforms Web Tags into Rich Customer Data
    Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. Sounds like a Customer Data Platform to me. Tealium highlighted the topic on Tuesday with $30.7
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 13, 2014
    [Customer] 5 Easy (and Affordable) Ways to Show Customer Appreciation
    Showing customer appreciation is more important than ever, as customers have more ways to browse and shop than ever before. In-store, online, review sites, and friend recommendations all factor into a customer’s buying decision. Show customers you really appreciate their business! Profile a Customer.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Customer] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Sending messages distinguishes journey orchestration engines from “pure” Customer Data Platforms, which assemble data but don’t make decisions about customer treatments. Some not-so-pure CDPs do combine the data assembly and decisioning, but they don’t use a system-assembled customer journey as the framework for message selection.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Customer] How Customer Case Studies Drive Traffic to Company Sites
    A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. If you manage case studies, or write them, you know the challenges: getting a customer to agree, conducting interviews, writing and editing the story, and getting customer signoff. LinkedIn and Facebook.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 26, 2013
    [Customer] Customer Data Platform Guide Reviews Tools to Build Marketing Databases
    Raab Associates’ new Guide to Customer Data Platforms is now available (click here to buy ). As customers interact across more channels, marketers need to not just meet them in every new location but recognize them and carry on a continuous conversation from one touchpoint to the next. Fair enough. It’s why CDPs are so important.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 10, 2013
    [Customer] The Payoffs Of Real Customer Centric Marketing
    And while many marketers claim to subscribe to ‘customer centric’ marketing principles, few actually deliver on the promise. For efficient marketing, make sure your conversations put the needs of prospects and customers first. B2B marketers live and die by how effectively they generate quality leads that fill the funnel.
  • CONVERSIONATION  |  WEDNESDAY, MAY 2, 2012
    [Customer] Putting Customer First in Practice: a Humble Example
    As I mentioned earlier , Kristin wrote a book, “ Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.” ” Very simply put it’s about how talking to your prospects and customers, asking them the right questions (about their needs) and providing what they need, using buying process roadmaps, leads to revenue.
  • BIZNOLOGY  |  MONDAY, APRIL 18, 2016
    [Customer] Are you using your website search as customer research?
    Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Is your company using website search to read customers’ minds? The post Are you using your website search as customer research? Sounds pretty cool, huh?
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, DECEMBER 13, 2014
    [Customer] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
    But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Coordination later. Segmentation.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 12, 2015
    [Customer] 5 Ways to Create Added Value for Customers
    Added value is an important tactic that can be used by small businesses to acquire and retain customers , increase brand awareness, and differentiate one’s place in the marketplace. Always consider your customers’ perspective. Consistently work to improve customer satisfaction. Don’t know where to start?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 25, 2013
    [Customer] I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
    These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. Those are something new. Others I haven’t yet written about include Mintigo and Gainsight.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Customer] How to Increase Customer Loyalty through B2B Marketing
    Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Here are five ways to improve your marketing to your customers. 1.
  • I-SCOOP  |  SUNDAY, JUNE 7, 2015
    [Customer] Jeanne Bliss: how to build your customer-driven growth engine
    In 2006 Jeanne Bliss published “Chief Customer Officer: Getting Past Lip Service to Passionate Action“ Since then she has been helping leadership teams and CCOs (Chief Customer Officers) to find their united voice and become customer leaders.
  • STORIES THAT SELL  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] The Risk of Stripping Down Customer Case Studies
    What about customer case studies? Among my clients and peers, the debate is whether buyers will read longer customer case studies. Still, customer case studies seem to be getting shorter - down to a few paragraphs - because companies believe that buyers don''t want longer stories. In my household, we''re having a newspaper war.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 3, 2016
    [Customer] How to earn customer loyalty in the age of chat
    “You’ve just become my favorite airline.”   Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl Sunday knows, brands put a great deal of effort and expense into customer acquisition strategies. What?!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 24, 2011
    [Customer] Social media feedback as customer prophecy
    This is how the power of online customer feedback can work for or against a business at any given moment.  I had not seen my friend or spoken to him about the restaurant. How are you and your customers handling negative reviews?  My wife and I decided to celebrate for no particular reason at a favorite restaurant. When
  • BIZIBLE  |  MONDAY, FEBRUARY 15, 2016
    [Customer] How to Use B2B Referral Marketing to Gain New Customers
    The key to success for your business is attracting new customers, while maintaining your existing B2B clients. If you want to manage a smart business, you must be able to grow your customer base. Leveraging your current customers will showcase the relationship you have with them and represent your business in a positive light.
  • BEYOND  |  FRIDAY, JUNE 17, 2016
    [Customer] B2B and Customer Experience
    Customer experience (CX) has always played a major role in B2C marketing; so why is it that in a B2B scenario, CX is only now taking centre stage, and what are the implications for businesses
  • TOMORROW PEOPLE  |  THURSDAY, OCTOBER 29, 2015
    [Customer] How Website Performance Insights Can Reveal What Your Customers Want
    Standard website metrics can give you a powerful understanding of what your customers really want.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 16, 2015
    [Customer] Three Reasons Customer Experience Management Fails – Part II
    Last week we looked at Customer Experience management (CEM) and the three reasons I think we’re doing it wrong. Reason #1 was forgetting that at the beginning, middle and end of all customer experiences is emotion. Plus 81 percent recognize that there is correlation between customer experience and loyalty. Well that’s hopeful.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 24, 2014
    [Customer] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
    As part of our evolving commitment to helping modern marketers enhance all interactions, this acquisition is another step toward the improvement of personalized marketing programs and customer experience. Data can do a lot of helpful services to your business, and to the experience of your customers. Manage evolving data sources.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 29, 2013
    [Customer] Social media research, customer insight, and the power of the one
    Long before the days of Sysomos, Radian6, or even Facebook, the only way to learn about trends and “sentiment” was to actually poll your customers or go out and talk to them. When I was a marketing director for a large company I led an activity called “Listen to the Customer.” We were stunned. Dig deep.
  • CONVERSIONATION  |  SUNDAY, MAY 29, 2011
    [Customer] Customer-Centric Social Media: What is Your Unique Social Proposition?
    Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USPThere is no shortage of acronyms in the marketing jargon. This way, e.g. ROI became Return On Involvement and even Return On Ignorance, just to name one acronym.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Customer] 5 Common Misunderstandings About Social Customer Service
    Social customer service may not be at the top of the priority list for your business. But, can even the smallest companies really risk ignoring their customers? Providing social customer service is no longer an option, it’s a necessity. Most definitely not! Social Media and Workplace Romances.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 24, 2015
    [Customer] Your Customers Are Way More Efficient Than You Are
    In fact, I think there is an excellent business to be built around outsourcing conversations with terrible customer service organizations. All of which leads me to the idea of efficiency, and the widening gap between how companies view it and how customers view it. But customers are viewing efficiency in a much different light.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 23, 2016
    [Customer] New research explodes the status quo of customer service
    In this latest edition you’ll hear about two new apps to help you create content, a list of the worst apps in the world (including the Death Simulator), and some radical new insights into customer service best practices. Radical insights into customer service. The vast implications of customer expectations for response speed.
  • ACT-ON  |  TUESDAY, DECEMBER 22, 2015
    [Customer] Tips to Improve Customer Loyalty: Necessity is the Mother of Retention
    My to-do list is clear, and all I have left to do is write a blog post about customer retention. Do they know I’m writing a blog post on customer loyalty? One thing is obvious, the Starbucks marketing team knows a thing or two about customer retention. Instead, use your marketing automation software to improve customer loyalty.
  • AVITAGE  |  MONDAY, AUGUST 3, 2015
    [Customer] Create Customer Content in Multiple Languages
    The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. The post Create Customer Content in Multiple Languages appeared first on Avitage. Content in multiple languages isn’t new. But that’s exactly the point.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 30, 2015
    [Customer] 3 Customer Metrics That Will Improve Your Email Marketing
    This is a good starting point, but there are many other types of data that will give you a greater insight into your customers, which will help you market to them more efficiently and effectively. Since these are your most loyal customers, you should not treat them the same as your one-time buyers or churning customers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] Collaborate for the Internet of Customers with 7 Ideas for 2014
    We enjoyed reconnecting with customers, partners and other marketers – less than a month after Eloqua Experience — via the  Compendium booth, Modern Marketing Mixer , and downtown San Francisco. The path to customer-obsessed marketing begins and ends with customer knowledge. Ideas for Marketers to Prepare for 2014.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 19, 2014
    [Customer] Need New Customers? Get Happy Employees
    Because the role of marketing is to get and keep customers. They build brand ambassadors who reflect positively on the business with each interaction with customers, employees and society at large. That’s how to get and keep customers. The post Need New Customers? Why is this important for marketing strategy?
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Customer] Customer Experience and the Importance of Online Trust
    In his current role, he is responsible for all issues pertaining to digital compliance and strives to maintain the highest possible level of industry stewardship, as concerns customers and corporate objectives. The post Customer Experience and the Importance of Online Trust appeared first on CMO Essentials. But we have to be better.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 12, 2013
    [Customer] Customer Experience Rules: 15 Stats
    Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. Colin Shaw is founder & CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience. license.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 14, 2014
    [Customer] 5 Key Principles of Social Customer Service
    Customers are sick and tired of poor customer service. However, the basics of social customer service and CRM aren’t. If you haven’t got traditional customer service right in the first place, providing … Continue Reading. 5 Key Principles of Social Customer Service by Sofie De Beule - Maximize Social Business.
  • AVITAGE  |  THURSDAY, FEBRUARY 28, 2013
    [Customer] Continuously Acquire Customer Stories, Insights, and Ideas
    If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients.  Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories. Trying to find stories when you need them is not easy. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 13, 2013
    [Customer] 3 Reasons Online Customers Never Return
    But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. There are many reasons customers will only buy from a site once. Posted in Personalization. Neglecting mobile and tablet.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Customer] The Customer Experience Trap
    I really do believe there are six essential customer experience questions that must be answered, after all I wrote a post about it. Augie is more than qualified to express an opinion after all he is […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. In the.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, NOVEMBER 17, 2015
    [Customer] Selling to the Challenger Customer
    Several weeks ago, at the CEB Sales and Marketing Summit , I interviewed the authors of The Challenger Customer about what it takes to win big deals today -- especially when they involve multiple decision makers. hope you enjoy the conversation below. Buyer Insights
  • ACSELLERANT  |  MONDAY, OCTOBER 7, 2013
    [Customer] Capturing the Voice of Your Customer for B2B Video
    The Voice of My Customer has spoken. We can help, AND we can ensure that the resulting stories really resonate because they’re developed using the Voice of Your Customer. Big corporations have marketing people on staff who do nothing but discover and document the Voices of Their Customers. Because CUSTOMERS SELL! They
  • I-SCOOP  |  SUNDAY, MAY 17, 2015
    [Customer] Customer experience: a Voice Of the Customer wake-up call
    SDL, touting itself as the leader in global customer experience solutions for quite some time now, feels it’s time for a global customer experience (CX) wakeup call. Customer experience Research CX CX failure Nicola Millard response time SDL survey The Global CX Wakeup Call
  • VISIONEDGE  |  MONDAY, FEBRUARY 3, 2014
    [Customer] Using Customer Lifetime Value to to Improve Marketing Investment Decisions
    The profits generated during the retention phase of a customer relationship are often referred to as customer lifetime value or customer retention equity. Intuitively, we know that Customer Lifetime Value (CLV) is an important metric for every company. How do you calculate CLV? 1/1.61). In this case that is 2.56 years.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 12, 2013
    [Customer] Industrial Content Marketing’s Impact on Customer Experience
    Customer experience — the Holy Grail of customer loyalty and repeat business. Customer experience is [.]. Content Marketing Inbound Marketing Social Media Marketing Customer experience Industrial Marketing Every company wants it, many talk about it but only a few get it right. This is only a content summary.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 24, 2012
    [Customer] The Battle For Customer Attention
    We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content. If “content is king,” then customer attention is the “Holy Grail.” And to balance customer needs to be informed, educated and entertained.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Customer] 10 Customer Experiences You Need To Deliver Today
    The customer experience is your next competitive battleground. You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! However, you will always win the customer experience war. Your customers don’t want it.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Customer] Customer Service is a Critical Marketing Attribute
    However, there was nothing positive about the experience for Marco and it had several negative repercussions that provide some lessons on what not to do from a marketing and customer service perspective. Don’t treat your customers/clients rudely. Be responsive when customers tell you they have a problem. No exceptions.
  • CONVERSIONATION  |  WEDNESDAY, MARCH 7, 2012
    [Customer] Customer-Centric Marketing: Optimize and Integrate
    Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-touchpoint marketing, integration  and customer-centric marketing. SEO experts say search should be seen in an integrated and customer-centric context. Have you noticed? Email pros are defending how [.].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 6, 2012
    [Customer] 5 Crimes of Customer Care
    by Peter Armaly | Tweet this It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal. In the age of the Internet, customer support should be everyone’s concern. This has real impact on a company’s ability to increase both customer satisfaction and product adoption.
  • INFLUITIVE B2B  |  THURSDAY, NOVEMBER 5, 2015
    [Customer] 7 Referral Program Best Practices For Wooing Customers
    From high-growth startups, to multi-national enterprises, every B2B company wants more customer referrals. Referred customers are 30% more likely to convert than leads generated through other channels , and have a 16% higher life-time value. Well, the good news is your happiest customers want to give you referrals! Download now.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Customer] Making MarTech Investments? Bet on the Customer
    Every month they must place bets on technologies and tools that empower their team to make smarter decisions, to know more about their customer via analytics and insights, and to eliminate manual tasks and re-engineer using software. Bet on the Customer appeared first on CMO Essentials. According to Scott Brinker (a.k.a.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Customer] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
    According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell discusses using Big Data in crafting a relevant customer experience and destroying churn rate in this episode of Moneyball for Marketing. Get it wrong and you can do huge damage to your brand.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 25, 2016
    [Customer] Why you need testimonials to persuade your customers
    The post Why you need testimonials to persuade your customers appeared first on Biznology. Public Relations Reputation Management customer testimonials marketing campaign rfp process vendorsEveryone knows they need testimonials, but I recently saw a graphic example of how true this is. One of them really stood out. Including you.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 24, 2012
    [Customer] 31 Easy Ideas To Create Content Your Customers Want
    The objective is to simply answer your customers’ top questions, to rank for the top keywords and to generate enough value in each post that your readers want to share it with their connections and come back again. 31 Easy Ideas To Create Content Your Customers Want. And you don’t need to sacrifice quality. “).
  • SALESFUSION  |  MONDAY, OCTOBER 20, 2014
    [Customer] Customers Are a Critical Piece of the Sales Funnel
    The post Customers Are a Critical Piece of the Sales Funnel appeared first on Salesfusion. Customer Interaction
  • ANNUITAS  |  TUESDAY, MAY 3, 2016
    [Customer] Customer Experience, Transformation and Personalization at #MME16
    Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. He discussed disruption, entrepreneurship, advocacy, and custom experience. You need to nurture that relationship.” Main takeaway?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2016
    [Customer] Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)
    usually hedge my bets with this sort of prediction, but will abandon my typical caution because I’m convinced that campaign management and marketing automation are too deeply rooted in the old world of batch list generation to meet today’s need for continuous optimization of customer treatments. This makes things really quick.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 15, 2015
    [Customer] Communist Customer Service: 3 Lessons I Learned on My Vacation.
    Which meant no competition, and thus no need to innovate or provide customer service. Below, I’m sharing three major customer lessons I’ve unfortunately learned from my trip to the East shores. ” Yep, there’s that world-famous East German customer service. If only he had done the same for his customers!
  • STORIES THAT SELL  |  TUESDAY, FEBRUARY 9, 2016
    [Customer] The Small Marketer’s First Steps to a Customer Advocacy Effort
    A few years ago, I delightfully observed as a client started a customer advocacy program. It’s an effort to go beyond one-off case studies and reference calls to engage with customers who are willing to serve as advocates for your products and services in a variety of ways. What’s that, you might ask? Impressive.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Customer] Why Companies Don’t Market to Their Customers
    I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  The plain truth is that most organizations have no clear picture of their customer.  Lack of Data Governance. Lack of Analytics.
  • I-SCOOP  |  SUNDAY, OCTOBER 18, 2015
    [Customer] Contact center priorities: the dawn of a new age in customer engagement
    Paul Scott is Senior Director, Customer Experience Consulting, at Dimension Data. Contact center Customer engagement Customer experience Customer loyalty Customer service Interviews customer analytics Customer Contact Expo Dimension Data Global Contact Centre Benchmarking Ian Jacbos Kate Legget Paul Scott self-service
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 1, 2013
    [Customer] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
    For instance, an organizational focus on social customer care and the popularity of content around ROI can become a webcast on “Getting to Big ROI with Social Customer Care.”. Lead Generation B2B content marketing customer relationship management lead capturing tactics lead generation marketing strategy webinars Step #1.
<< 1 2 3 4 ... 260 261 >>