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  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Customer] 6 Tips for Turning Big Data into Great Customer Experiences
    'Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. 6) Aim for real-time optimization, customer by customer. By far.
  • SAZBEAN  |  TUESDAY, AUGUST 24, 2010
    [Customer] Social Media Must Align with Customer Service for Success
    You may be doing a great job with social media for your company — creating great content, having conversations and really engaging with your customers. But, if your customer service doesn’t align with the expectations set by your social media interactions, your success will only be short term. left frustrated.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Customer] CMOs Win When High-Value Customers Are Treated Personally Online
    'Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Customer] Customer Profiling: Understanding your Financial Services Customer
    All companies need to better understand their customers, but in the financial services space, it’s more critical than in most. Whether you work for a Bank, an Insurance company, or in the Investment sector, you’re challenged to have a better and more complete understanding of your customers than most other industries.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 26, 2014
    [Customer] A Refreshing Look at Customer Loyalty
    Alas, no detectives, bodies, forensics or car chases here, but all is not lost; this is a cracking good read about customer loyalty and it’s one marketers should pay attention to. . Here, Dixon has a look at why, despite decades of study, investment and public humiliation, we still can’t seem to get customer loyalty right.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 29, 2010
    [Customer] thinkAnalytics Helps Marketers Optimize Customer Treatments
    Its most common applications, churn reduction for telecommuncations companies and content recommendations for video-on-demand services, are in situations where customers explicitly identify themselves, so this is not an issue. Factors can include the channels and applications, number of data mining users, and customer volume.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JULY 29, 2010
    [Customer] How Much Are Your Customers Worth?
    As marketers, we have heard about it for years:  It is important to understand the total value of your customers over the “lifetime” of their relationship with your brand, product or service. Why would you not want to understand the total impact a loyal customer can have on your acquisition and retention efforts based on this calculation?
  • LEADER NETWORKS  |  MONDAY, JULY 18, 2011
    [Customer] Social Business Readiness: 5 Questions for Customer Care Executives
    Your customers are talking about your company right now. Funny thing about customers: unlike staff, you can't make them stop talking in public about what they like -- or don't like -- about your products, services, policies, practices or personnel. However, if your customer care is strong in general, then social can only accelerate it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 5, 2011
    [Customer] Why you will NEVER see an ad for Find New Customers
    B2B Demand Generation | Find New Customers policy on advertising. “ Find New Customers does zero paid advertising? Find New Customers is not in newspapers, trade journal, signs at events, etc. Find New Customers is on Facebook and Linkedin too. Filed under: Find New Customers. Find New Customers
  • SOCIAL MARKETING FORUM  |  SATURDAY, JANUARY 5, 2013
    [Customer] Social Customer Service: Why You Must Offer it Right Now
    Social customer service is one of the most important domains of social business and social CRM. Those who could not get proper customer service from a business found that social media provided a way for them [.]. Here is why. Popular platforms like Facebook and Twitter have traditionally been used to air grievances about a company.
  • CONVERSIONATION  |  THURSDAY, DECEMBER 29, 2011
    [Customer] Brian Solis on Digital Darwinism and Customer-Centricity
    Blog Connected marketing Customer-centricity Interview Social media marketing Brian Solis customer-centricity Digital Darwinism new consumerism The End of Business As UsualAs you probably know, Brian Solis published a new book a while back, called ‘The End of Business as Usual’.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Customer] The Customer Experience Trap
    'I really do believe there are six essential customer experience questions that must be answered, after all I wrote a post about it. Augie is more than qualified to express an opinion after all he is […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. In the.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 5, 2011
    [Customer] Are You Crushing Your Customers with Content?
    That’s because proactive companies are constantly developing customer content that addresses customer challenges. As Valeria Maltoni explains, customer loyalty is the byproduct of continued conversation. But if your teams aren’t in constant communication, you can end up crushing your customers with redundant content.
  • SOCIAL MARKETING FORUM  |  TUESDAY, JUNE 4, 2013
    [Customer] The Need for Personality in Customer-Centric Social Media Marketing
    'Customer-centric social media requires a personal approach. Cross-channel Social media marketing Touchpoint marketing brand personality customer-centricity Edelman trust barometer people-centricity It’s about people connecting with people. However, many businesses still look at the tools and channels first.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 29, 2011
    [Customer] Find New Customers Fan of the Month – Don F. Perkins
    B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Who will be Find New Customers Fan of the Month? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. This month our fan of the. Don F. Perkins. Perkins.
  • REVENUE JOURNAL  |  SUNDAY, OCTOBER 7, 2012
    [Customer] Why you’re not Steve Jobs: He was the ultimate Customer Experience perfectionist
    Customer ExperienceOne scene , described in Isaacson’s book Steve Jobs , sums it up perfectly: read more.
  • LEADER NETWORKS  |  THURSDAY, JANUARY 20, 2011
    [Customer] Do Customers Expect Companies To Have Online Customer Service?
    I have been wondering lately if we have we reached the point where companies are expected to have an online customer service presence. If I, as a customer, post a message in a discussion forum about a company or a product, should I expect that company to answer me or weigh in on the discussion? What is your social customer strategy?
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 6, 2011
    [Customer] Do Account Planning WITH Your Customers, Not TO Your Customers
    I often hear from sales leaders that it is more important than ever to drive account planning across the sales force to help allocate scarce resources, identify the right opportunities, and build deeper customer relationships. Fundamentally, account planning is setting and executing your strategy for engaging the customer.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 12, 2015
    [Customer] 5 Ways to Create Added Value for Customers
    'Added value is an important tactic that can be used by small businesses to acquire and retain customers , increase brand awareness, and differentiate one’s place in the marketplace. Always consider your customers’ perspective. Consistently work to improve customer satisfaction. Don’t know where to start?
  • VIEWPOINT  |  THURSDAY, JUNE 12, 2014
    [Customer] Book Review: Hooked on Customers
    'Driving customer advocacy is hard work. If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you. B2B Growth Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 14, 2013
    [Customer] The future of business: Six layers of customer engagement
    'Over the past few years I have been giving a speech about the “six layers” of customer engagement. We are in the process of creating increasingly complex layers of digital distance between our companies and our customers. Historically, we dealt with customers face-to-face, with a trusted word and a firm handshake. There is.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 18, 2011
    [Customer] Hug your customers and prospects
    If there is one mistake I see businesses make each and every day, it is this: They fail to show some love to customers and prospects! Here’s what I suggest you do to “hug” customers and prospects. Call customers and prospects. Filed under: Business relationships , Find New Customers. They never call.
  • GREAT B2B MARKETING  |  MONDAY, JULY 1, 2013
    [Customer] B2B Marketers Benefit from Customer Reviews
    'Myron Berg, the FMP partner who heads our online marketing strategy, wrote a great article titled Driving More B2B Leads with Help from Customer Testimonials and Online Reviews , about how to use customer reviews to drive new business. They want to know if you have a reputation for quality and customer support.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 10, 2013
    [Customer] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
    If you’ve been reading my recent posts, you won’t be surprised that I’ve decided they are yet another Customer Data Platform. In fact, one of its tag lines is “easily track, analyze, and take action on live customer data”, which is a pretty decent statement of the CDP value proposition. Users can also design their own custom reports.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 12, 2013
    [Customer] Customer Experience Rules: 15 Stats
    'Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. Colin Shaw is founder & CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience. license.
  • CONVERSIONATION  |  MONDAY, JANUARY 28, 2013
    [Customer] Five Customer Empowerment Tips: the Days of Intuition are Over
    You don’t really need studies to notice customer empowerment. Customer – and consumer – empowerment is directly related to the end of marketing as we have practiced it. Despite channel fragmentation and changing consumer behavior, we have more ways than ever to offer relevant customer experiences across all touchpoints.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 19, 2015
    [Customer] 4 Ways to Retain Customers and Keep Them Coming Back
    'It’s a common fact that it costs more to acquire a new customer than retain an existing one. That’s why treating your customers right after they buy is just as important as it is before they buy. One of the easiest ways to grow your business is to keep your existing customers coming back. Get Customer Feedback.
  • REVENUE JOURNAL  |  THURSDAY, NOVEMBER 29, 2012
    [Customer] How Customers Want to Be Treated: Debunking Common Marketing Myths - Part 4 of 4
    And yet, it is the customer’s experience that causes customers to recommend a company or warn others to stay away. Buyer experiences Customer Centricity Customer Experience Customer Loyalty Customer research Customer's Buying Process How Customers Buyread more.
  • STORIES THAT SELL  |  TUESDAY, JANUARY 8, 2013
    [Customer] Customer Videos 101: How to Score a Killer Sound Bite
    But given a little practice – anyone can elicit uber-happy sound bites from satisfied customers on camera. Here are some guidelines before interviewing your satisfied customers: 1. Your Prep Work: Before conducting an interview, write out open-ended questions that help draw out the customer’s story. Excited?
  • CONVERSIONATION  |  FRIDAY, JUNE 3, 2011
    [Customer] Using Customer and Peer Reviews to Generate Revenue and Loyalty
    For many years now, several companies have provided their customers and community members the opportunity to post customer reviews on their web sites or blogs, from long before the term ‘social media’ was even used.
  • STORIES THAT SELL  |  THURSDAY, AUGUST 16, 2012
    [Customer] The “Leave-Behind” Doc for Asking Customers for Case Studies
    Business and personal success largely depends on leveraging those relationships, and it's no different when we ask customers to participate in customer success stories and case studies. The best way to get customers on board for case studies is to tap into those with the closest relationships with the customer. " 3.
  • CONVERSIONATION  |  FRIDAY, MAY 20, 2011
    [Customer] Social CRM: Social Media and Communities in Customer Relationship Management and Marketing
    It’s also frequently narrowed down to specific customer-oriented activities such as customer service and even social media monitoring. This is indeed a fundamental issue in nearly all businesses today, and it’s crucial to overcome it and gain a single view on the customer in a fragmented and multi-channel reality.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 10, 2014
    [Customer] Grab the Low-Hanging Fruit: How Best-in-Class Companies Leverage a 360-Degree Customer View
    'In the pursuit of new business and repeatable customer revenue, nothing is more frustrating than struggling with the inefficiencies of inaccurate customer data. As a result, too many of these organizations’ customers are subjected to something other than an “A” experience. Customer Experience Trending
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 6, 2013
    [Customer] Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)
    'As I wrote last week , it sometimes seems that every system I look at these days is a Customer Data Platform. All were developed because someone else recognized the huge unmet need for getting better customer data to marketers. customers and is looking to expand in this market. foreign exchange trading, and ecommerce.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 16, 2011
    [Customer] 10 ways to use psychology to lure web customers
    On my website, you can click to see free materials, download an eBook, watch videos, read case studies, listen to a podcast, read my blog … basically I give people lots of reasons to hang around by providing valuable material that would interest my target customer. She is your prospective customer. 1) Social proof is king.
  • CMO ESSENTIALS  |  MONDAY, OCTOBER 20, 2014
    [Customer] Why Customer Experience is Critical to Company Success
    'Happy customers define company success. After all, your customers are your company’s biggest assets. On the other end of the spectrum, Aberdeen found that poor customer experience impedes revenue growth and marketing effectiveness. Take the time to understand your customer s and their individual needs. Listen and listen.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 19, 2013
    [Customer] New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs
    'My detailed study of Customer Data Platforms should be released next week. They generally return corrected and enhanced data and lead scores based on models built from the client’s customer files. These systems build a database of customers and their responses to online display advertisements. B2B data enhancement. Campaigns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Adventures in Analogia: How to Find Customers in the Offline World
    In this post I’ll reveal the top three tips that I’ve learned on how to find customers in the analog world: 1. brought this custom home with me when I returned. The post Adventures in Analogia: How to Find Customers in the Offline World appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 18, 2011
    [Customer] The Phases of a Customer Relationship
    Lead Generation Companies | The Phases of a Customer Relationship. Jay Baer of Convince and Convert has a nice way of categorizing relationships with customers, which I share with you. Where are you on this continuum with your customers today? Obviously, we want all our customers to become advocates. What do you think?
  • WINDMILL NETWORKING  |  MONDAY, MARCH 23, 2015
    [Customer] Customer Centricity Slogan or Experience?
    'When CMO’s were surveyed, 73% said that customer centricity was critical to their business strategy. Of this group only 14% indicated that customer centricity was a hallmark of their brand. Most telling, only 11% believe their customers would agree that their brand is customer centric. Customer Experience Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 13, 2011
    [Customer] The customer is the customer. Adapt or die.
    later found out this VP secretly sold the defective products to his customer any way, simply adding our claim payment to his bottom line (and annual bonus payment) through some accounting jujitsu. My customer loved bragging about his cleverness to demonstrate the power he could wield over my company. But I’m still the customer.
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Customer] Use Lifetime Customer Value to Measure Social Media
    When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric. Your least loyal customers begin to buy more from you, increasing their CLV.
  • FOLLOW THE LEAD  |  TUESDAY, OCTOBER 19, 2010
    [Customer] The Sweet Spot: Finding the ‘voice’ of the customer
    Voice of the Customer Marketing: A Revolutionary Five-Step Process to Create Customers Who Care B-to-b sales execs can be forgiven if they view the “close” as the culmination of what, in many cases, can be a long and arduous process. What the ‘close’ connotes is the end of the process: ‘I have [.].
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 4, 2011
    [Customer] Is Customer Intelligence Delivering?
    The authors, led by Robert Brosnan, report on a recent survey of Customer Intelligence (CI) professionals about their use of analytical applications and their job priorities On a recent flight home, I had the opportunity to read a recent report by Forrester Research. ll save them for another day.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 12, 2013
    [Customer] Industrial Content Marketing’s Impact on Customer Experience
    'Customer experience — the Holy Grail of customer loyalty and repeat business. Customer experience is [.]. Content Marketing Inbound Marketing Social Media Marketing Customer experience Industrial Marketing Every company wants it, many talk about it but only a few get it right. This is only a content summary.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 1, 2011
    [Customer] Find New Customers Fan of the Month – Arthur Germain
    B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers  - someone who demonstrates strong support for our company. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn  with Find New Customers.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JUNE 25, 2014
    [Customer] Customer Loyalty, Your Brand and Revenue – The Perfect Storm
    'Now more than ever your customers matter. Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before. I’m a runner, and a life-long New Balance customer.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 26, 2013
    [Customer] How to Find New Customers – The Definitive Guide to BtoB Demand Generation
    'Marketo has a series of “definitive guides to…” So does Find New Customers – on BtoB Demand Generation. Find New Customers also has a Definitive Guide to BtoB Demand Generation , in our white paper called How to Find New Customers. How to Find New Customers.
  • SOCIAL MARKETING FORUM  |  TUESDAY, MAY 24, 2011
    [Customer] Twitter Customer Service Should not be Lipstick on a Pig
    When the passion and commitment of your social media front line people is not reflected in your processes and not shared by your customer service reps or even supported by your corporate culture or values, you are shooting yourself in the head.
  • CONVERSIONATION  |  TUESDAY, JULY 5, 2011
    [Customer] The Artificial Difference Between Community and Customer Service
    The post is about the differences between a “genuine community and a customer service channel” and the need to distinguish between both. Customer relationships Customer service Social CRM community customer serviceRichard indeed argues that each is unique since “a genuine community [.].
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 27, 2013
    [Customer] Aginity Puts a Customer Data Platform on an Analytical Appliance
    ve been illustrating the point recently by asking whether every system I see is really a Customer Data Platform (CDP). The question comes up because nearly every customer management system builds its own customer database, which is one core function of a CDP. 'When your only tool is a hammer, everything looks like a nail.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Customer] 5 Easy Ways to Ignite Your Customer Service
    'What new things are you doing to make your customers happy? Take some time now to drive value for your customers, and benefit from it all year long. Know your customers. Identify customers who haven’t purchased in six months, and send them an email with a great deal. Get quick access to your loyal customers.
  • SAZBEAN  |  WEDNESDAY, MAY 26, 2010
    [Customer] Pricing Based on Customer Expectations
    Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. How can you meet your customer’s expectations without directly asking them?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 7, 2012
    [Customer] Does Gamification Work On a Customer Community? [CHART]
    Does Gamification Work On a Customer Community? Digital Marketing community management customer community gamification online communities social media marketing toplinersby Heather Foeh | Tweet this Gamification is a hot topic these days. In July 2012 we added gamification into our own online community,  Topliners.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 7, 2013
    [Customer] NICE Buys Causata to Extend Its Customer Experience Management Position
    'So, there I was around 7:30 Eastern time this morning, sending out reminder notices to vendors I need to interview for an upcoming report on Customer Data Platforms. So it’s certainly possible that they will be another source of competitors converging on the market for integrated customer experience management solutions.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 15, 2012
    [Customer] How to Treat Your Customer Like Prospects
    by Amy Bills | Tweet this I love The Office episode “ Business School ,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. Other than “Don’t let Michael Scott speak to your MBA class,” the underlying message is that your customers are your best, well, customers.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 1, 2013
    [Customer] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
    For instance, an organizational focus on social customer care and the popularity of content around ROI can become a webcast on “Getting to Big ROI with Social Customer Care.”. Lead Generation B2B content marketing customer relationship management lead capturing tactics lead generation marketing strategy webinars Step #1.
  • STORIES THAT SELL  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] The Risk of Stripping Down Customer Case Studies
    What about customer case studies? Among my clients and peers, the debate is whether buyers will read longer customer case studies. Still, customer case studies seem to be getting shorter - down to a few paragraphs - because companies believe that buyers don''t want longer stories. 'In my household, we''re having a newspaper war.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 11, 2013
    [Customer] How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
    'Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Have it graded by the experts in buyer personas at Find New Customers , trained via the Buyer Persona Master Class by the Buyer Persona Institute. Let Find New Customers grade yours for free. But most are not properly done.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 25, 2011
    [Customer] Chase Those Customer Stories – Before Treasured Contacts Leave!
    Earlier this summer, I was talking with a friend/associate about customer stories. The web developer was excited to capture a case study on one of his customers who had a great experience with his firm. Organizations lose their strongest customer stories because they're ultimately not fast enough in capturing them.
  • CONVERSIONATION  |  MONDAY, JANUARY 28, 2013
    [Customer] Achieving Omnichannel Customer Loyalty: Tips and Infographic
    It’s as a I wrote in my previous post about customer empowerment. And the reasons are obvious: the multi-channel and multi-device behavior of customers. However, often we tend to focus on just the promotional dimension and forget the omnichannel customer loyalty side of things. Omnichannel customer loyalty and CLV.
  • CMO ESSENTIALS  |  MONDAY, MARCH 23, 2015
    [Customer] The Voice of the Customer in Branding: A Simple Formula for Success
    'Branding 101 – make your business what your customers want it or need it to be. Somehow, though, some organizations get it in their heads that A can equal C – that their offerings will make them a successful brand – without factoring in customer needs or preferences at all.  Reactive: Act After Customers Raise an Issue.
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 10, 2014
    [Customer] Why You Need to Be Hooked on Your Customers
    'I just read the brand new book by Bob Thompson: Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies. But I have always understood that it costs 5-10 times as much to find and sell a new customer as it does to get add-on revenue from an existing customer. Customer Service Customer-Centric
  • FATHOM  |  FRIDAY, OCTOBER 25, 2013
    [Customer] Customer Personas Simplified
    The Custom Content Council reports 61% of consumers say they feel better about, and are more likely to buy from a company that delivers custom content. One way in which you can segment your database is by creating customer personas. At a glance, you can see the customer persona you want to reach with personalized content.
  • INBLURBS  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Customer] Original Content builds you Trust and Customer Loyalty
    Content marketing has become a powerful way to engage customer’s right where they stand. This improves the search engine rank and your content has more chances to get shared on social networks, which also improves brand reach and direct more future customers to your offers. The most popular channel to share content is social media.
  • SALES CHALLENGER  |  TUESDAY, AUGUST 6, 2013
    [Customer] Why Reps Strike Out with Customers
    'Does this sound familiar—your rep just came back from a meeting with a Mobilizer , who you’ve painstakingly identified as able to build consensus and drive change in the customer organization. Blog CEB Sales Blog Customer Management Sales & Service Sales and Marketing Solutions Selling So what really went wrong?
  • REVENUE JOURNAL  |  WEDNESDAY, NOVEMBER 14, 2012
    [Customer] How Customers Choose a Product or Service: Debunking Common Marketing Myths - Part 2 of 4
    Interviewing thousands of customers about their buying process has convinced me that while the buyer is attempting to buy something he wants, he is also determined to see through any deception or manipulation. ” Here is Part 2 of a 4-part series, in which we examine how customers choose a product or service. read more.
  • BIZNOLOGY  |  FRIDAY, MARCH 22, 2013
    [Customer] Online and Offline Marketing Combine for Customer Engagement
    Your customers hang out online but they didn’t turn into robots, so the offline part of your interactions is a must. You gather ideas and pictures from offline events, and you can come up with any article that is valuable for your target audience and attracts more customers to your business. Reached 100,000 customers this month?
  • PAUL GILLIN  |  TUESDAY, DECEMBER 18, 2012
    [Customer] My New Book, ‘Attack of the Customers,’ is now available
    Eleven months later,  Attack of the Customers  on sale on Amazon ! Several of the case studies in New Influencers  involved customer attacks in the days when blogs were about all people had to work with. Today, Most customer attacks don’t go viral, but they can be effective even without big numbers.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, DECEMBER 13, 2014
    [Customer] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
    But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Coordination later. Segmentation.
  • ANNUITAS  |  TUESDAY, DECEMBER 2, 2014
    [Customer] There is More to Knowing Customers Than Big Data
    The leading cause of this sentiment is a lack of customer insight. The study reports that 74% of CEOs have “limited insight” into how customers are engaging with their products and what their likes and dislikes are. However, big data alone will not entirely close the gap on customer insights and knowledge. Ask Them.
  • LEADER NETWORKS  |  MONDAY, APRIL 1, 2013
    [Customer] Avoid Online Customer Community Failure!
    This is especially true for online customer communities. failure with customers (Ouch!) recent Forrester report ( Understand Communication Channel Needs To Craft Your Customer Service Strategy , March 2013) states “Online communities and Twitter have seen increases in usage rates in the past three years. Failure.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 15, 2014
    [Customer] Meet Jeff Ogden of Find New Customers here
    Jeff Ogden , President of Find New Customers might be an award-winning marketing expert who has won the SLMA marketing award three years in a row and soon to be four  but who the heck is he really? ” so let’s build an inferno on social media with this content, Filed under: Fearless Competitor , Find New Customers , Madison.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 4, 2013
    [Customer] Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers
    We present our Top 10 List – Ten reasons NOT to contact the sales lead generation company Find New Customers. Jeff Ogden, President of the sales lead generation company Find New Customers shares a witty look at 10 reasons NOT to talk to Find New Customers. One 'Buffer Let’s have a bit of fun! So relax and have fun.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Customer] Top 10 Reasons NOT to talk to Find New Customers
    B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Prospective customers are beating down your doors to buy. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Thank you, David Letterman!).
  • INBLURBS  |  TUESDAY, AUGUST 7, 2012
    [Customer] How to Increase Backlinks and Customer Loyalty through Content Marketing
    To get found online when future customers are looking for products and services is one of the major challenges businesses are facing today. Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.
  • REVENUE JOURNAL  |  THURSDAY, NOVEMBER 8, 2012
    [Customer] How Customers Decide to Buy: Debunking Common Marketing Myths - Part 1 of 4
    Customer's Buying Process How Customers Buyread more.
  • STORIES THAT SELL  |  FRIDAY, SEPTEMBER 10, 2010
    [Customer] Nuture Leads – Feature Customers on Webinars
    This morning, a perfect example of customer case studies in action arrived in my inbox. The subject line reads: "Webinar – How IGN Entertainment Increased Self-Service Rates to Over 90% Using Parature Customer Service Software." Once again, the power of letting the customer say it for you shines through.
  • CONVERSIONATION  |  WEDNESDAY, MAY 2, 2012
    [Customer] Putting Customer First in Practice: a Humble Example
    As I mentioned earlier , Kristin wrote a book, “ Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.” ” Very simply put it’s about how talking to your prospects and customers, asking them the right questions (about their needs) and providing what they need, using buying process roadmaps, leads to revenue.
  • STORIES THAT SELL  |  TUESDAY, JUNE 10, 2014
    [Customer] How to Cue Up Hard-Hitting Customer Quotes
    'There are times when, magically, customer quotes are exactly what you dreamed they would be. The featured customer delivers glowing, colorful, emotive comments that speak to the exact challenges that the audience is facing and provide the much-desired validation that the vendor wants in the case study. The rest is up to the customer!
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 17, 2011
    [Customer] Find New Customers welcomes its newest client
    Find New Customers is pleased to announce our newest client, Silverpop – who has hired us for a new white paper and guest blog contributions. The latter company has retained the services of Find New Customers to help them design and deploy a best-practices demand generation program for their fast-growing software company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Customer] Five tips to turn social media mistakes into customer advocacy
    We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to activate your current customers when you still have detractors focusing on service or product issues that need to be resolved. 1) You must monitor.
  • SOCIAL MARKETING FORUM  |  FRIDAY, AUGUST 17, 2012
    [Customer] Customer-Centricity: Four Guaranteed Ways to Estrange your Customers
    That’s the slogan one of my customers, who is active in the marketing automation space, started using recently as part of a rebranding strategy. Customer-centricity, hower, often remains a hollow motto. Customer relationships Opinion Tips customer-centricity“Reconnect your brand.” However, it’s more than a slogan.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 21, 2011
    [Customer] Time for “Customer Scoring”
    In the “not so distant past&# (as in “still happening&# ) the customer hand-off from Marketing–>Sales–>Customer Support was too often a dropped baton, and an unhappy customer.  and call for backup to engage the customer more meaninfully.  Call it “customer scoring&#.  
  • LOOPFUSE  |  MONDAY, JULY 18, 2011
    [Customer] Dave Rosenberg: Match your Product to your Customer's Needs
    The mantra for startups should be “Customer, customer, customer. Thought Leadership B2B Expert B2B Marketing Customer Acquisition Dave Rosenberg Inbound Marketing Marketing Automation StartupsThese services are needed as infrastructure in other startup endeavors and provide a great opportunity for growth.
  • REVENUE JOURNAL  |  SUNDAY, FEBRUARY 19, 2012
    [Customer] Customers Aren't Spoiled Brats. They Just Want What They Always Did - And Now They Can Tell the World
    There's a lot of talk going around marketing circles lately, positing that today's customers have become spoiled brats, expecting everything "now," and throwing a major, public tantrum when they don't get what they want. In fact, one could say that managers and marketers are behaving more like spoiled brats than their customers are.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Customer] Our Home Page Work-Over at Find New Customers
    I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. But I cannot wait for the professional to finish, so I did what I could and took pruning shears to Find New Customers. Grab our awesome free white paper, How to Find New Customers! What do you think? After (28 Words).
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 5, 2013
    [Customer] The 3 Pillars of B2B Customer Service
    Understand Your Customers. Understanding your customers is essential to establishing and maintaining relationships that deliver returning revenue as well as up-sell and cross-sell business. The best way to get to know your customers? Create a Vibrant Customer Relations Team. Track them. relationships.
  • CK'S B2B BLOG  |  TUESDAY, JUNE 8, 2010
    [Customer] B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers.
      Because what B2Bs MOST want from WOM is to create customers that — through their "buzz" — create MORE customers. If you deliver on the results you promised, you've won a long-term customer. You've just won an advocate because you've delighted and surprised your customer. Your goal is Brand ROI.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 25, 2013
    [Customer] I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
    These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. ll step in myself, and hereby christen the concept as “Customer Data Platform”.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 14, 2014
    [Customer] 5 Key Principles of Social Customer Service
    'Customers are sick and tired of poor customer service. However, the basics of social customer service and CRM aren’t. If you haven’t got traditional customer service right in the first place, providing … Continue Reading. Key Principles of Social Customer Service by Sofie De Beule - Maximize Social Business.
  • MARKETING INTERACTIONS  |  SATURDAY, DECEMBER 17, 2011
    [Customer] Is Gaming Your Customers Okay?
    Is the offering of prizes actually gaming our customers? " Are companies so zealous about online engagement that they're willing to pay for it, rather than earn it and mislead their prospects and customers along the way? bit of a disclaimer before I begin. hope you'll chime in and contribute to the conversation.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, FEBRUARY 13, 2013
    [Customer] Social Proof, Circles Of Trust and Your Customer
    Community marketing Customer relationships Relationship marketing Social media marketing circles of trust Performics social proofThe opinion of others is an important driver in the buying decision of people. It has always been so. While there are differences between the ways we buy consumer products [.].
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 24, 2014
    [Customer] 2015 Customer Experience Trends and Tips
    'Companies that delivered great customer experiences outperformed laggards by a considerable margin for five years running based on a study by the Watermark Consulting group. Today empowered […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz.
  • STORIES THAT SELL  |  WEDNESDAY, MAY 2, 2012
    [Customer] Happy Customers Tell Their Stories – Live and In Person
    As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting. From speaking presentation to a written/video case study.
  • SALES CHALLENGER  |  TUESDAY, JANUARY 3, 2012
    [Customer] Stop Highlighting Unrealistic Customer Expectations
    And while I too find myself guilty of using a lot of acronyms, I also related to something else in the piece, because its description ties perfectly to research produced by both the SEC and our sister program, the Customer Contact Council : “Another term that has lost its meaning is ‘Let’s exceed the customer’s expectations.’
  • STORIES THAT SELL  |  MONDAY, MAY 24, 2010
    [Customer] Customer Success Stories Show You Solve Problems for Customers
    You can accomplish several of the lessons with the help of customer case studies and success stories. Here’s one of the lessons and how customer stories tie in… "Solve problems for customers, and leverage marketing to demonstrate these solutions." With examples of your happy customers’ successes.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 22, 2011
    [Customer] Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management
    Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. Adobe describes its scope as nothing less than optimizing customer experience and marketing spend across the entire customer journey, from first learning about a company through validation, purchase decision, product use, and commitment.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 12, 2014
    [Customer] New Year’s Resolutions For Your Social Customer Service
    'As 2014 draws to a close, it’s the perfect time to look back at the past year to see how your brand and social customer care team can achieve more success in 2015. Social customer care has become a true business necessity. Customer Experience Marketing Sofie is Community Manager at Engagor.com.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 17, 2015
    [Customer] NGData Gives Enterprise Marketers a Customer Data Platform of Their Own
    'If you read my recent post on Customer Data Platforms Revisited very, very closely, you might have noticed it listed a category of data vendors who “store unified profiles and expose to other systems”, which is pretty much the core definition of a Customer Data Platform. Pricing is based on volume of data and/or number of customers.
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