SOCIAL MARKETING FORUM | WEDNESDAY, SEPTEMBER 5, 2012
[Customer] Branded Customer Communities: What Consumers Expect
Can branded customer communities drive more revenue than Facebook ads? Social networks are not the holy grail of customer acquisition, retention and loyalty. Building a community within one single platform such as Facebook or LinkedIn is not enough to build effective online communities for your customers. [.].
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 27, 2013
[Customer] Aginity Puts a Customer Data Platform on an Analytical Appliance
ve been illustrating the point recently by asking whether every system I see is really a Customer Data Platform (CDP). The question comes up because nearly every customer management system builds its own customer database, which is one core function of a CDP. 'When your only tool is a hammer, everything looks like a nail.
STORIES THAT SELL | TUESDAY, JULY 9, 2013
[Customer] Survey Says…Customer’s Voice Most Effective Content Marketing Tactic
'I''ve seen the influence that customer stories have on potential customers time and again, but a new survey provides validation straight from marketers. Customer testimonials and case studies lead the list of most effective content marketing tactics, according to the newly released B2B Content Marketing Survey for 2013.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 26, 2013
[Customer] Is Customer Experience The Future of Marketing?
Time to turn our attention to the biggest challenge in marketing: focus on the customer and the customer experience. They are going to do this by delivering unequaled customer experience which is what the consumer seeks today. The post Is Customer Experience The Future of Marketing? Tell us about yourself? Photo Source.
CONVERSIONATION | WEDNESDAY, AUGUST 10, 2011
[Customer] Customer Satisfaction and Social Feedback: No One Cares About You
Author Jack Loechner mainly looked at the social media aspect of the survey that found “94% of companies do not yet use social media channels such as Facebook and Twitter to gather customer feedback” in [.]. A MediaPost article titled “Voice Of The Consumer Still In The Woods” earlier this year tackled a survey by MarketTools.
LOOPFUSE | MONDAY, SEPTEMBER 16, 2013
[Customer] The Continuum of Customer Service
Since I’m in a Customer Service oriented position as well, this conversation led to an interesting discussion about something I called the “Continuum of Customer Service” at the time. Basically it’s the concept that, no matter what you do, customer service reigns. Responding to wants/desires. Do you think we’ll ever go back?
FEARLESS COMPETITOR | TUESDAY, OCTOBER 25, 2011
[Customer] Find New Customers – the Unmarketing Company
Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.”
B2B MARKETING ONLINE | FRIDAY, FEBRUARY 4, 2011
[Customer] The Customer is King (not always!)
Customer service has become the pinnacle of business benchmarking. The ‘Customer is King’ is indelibly etched into the fabric of many carefully scripted mission statements. Many B2B UK companies consciously treat customers in the same way. Some customers are indeed King. Customer insight Customer crm
LEADER NETWORKS | WEDNESDAY, OCTOBER 19, 2011
[Customer] Putting Customer Events On Steroids, Why You Need An Online Customer Community
If your company has an annual conference or customer summit, gather customers for insights, you have already exerted the power to convene. And, through your successful events, your customers relish meeting with each other and with your organization's thought leaders. B2B customer communitiesIt does have to be this way.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, NOVEMBER 1, 2013
[Customer] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. Here are three secrets to help brands have a two-way conversation with their customers online.
CONTENT MARKETING FOR BI | TUESDAY, JULY 6, 2010
[Customer] Seeing through your customer’s eyes
The world has their own things they care about and you now have to do something that can be very difficult—step into your customer’s shoes and see the world through their eyes. Your customers live in a world with competing priorities, differing opinions, and tight budgets, yet are being asked to find answers to real business problems.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, DECEMBER 6, 2013
[Customer] Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)
'As I wrote last week , it sometimes seems that every system I look at these days is a Customer Data Platform. All were developed because someone else recognized the huge unmet need for getting better customer data to marketers. customers and is looking to expand in this market. foreign exchange trading, and ecommerce.
FEARLESS COMPETITOR | MONDAY, MAY 9, 2011
[Customer] Find New Customers announces the release of our newest “cheat sheet”
Find New Customers today announces the release of their newest B2B marketing “cheat sheet. “We believe bite-sized, easy to digest content is the wave of the future, says Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. May 10, 2011, Bethpage, NY. More cheat sheets will follow.
CONVERSIONATION | TUESDAY, MAY 31, 2011
[Customer] Getting the Priorities Right In Online Customer Service and Social Listening
Social media are great for customer service purposes and many companies do have a social media presence to service their customers. However, social media are rarely full-fledged customer service platforms. guess you know the names of those that do it successfully on Twitter, for instance.
REVENUE JOURNAL | WEDNESDAY, AUGUST 22, 2012
[Customer] Content Management Company CEO Calls 100 Customers. Learns What Customers Want. Gives It to Them. Revenue Goes Up.
Customer CentricityFrank Dale is the CEO of. read more.
FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 14, 2010
[Customer] Are Personas the New Customer Segments?
There isn’t a single user or customer or prospect, there are many different segments, which you can easily forget if you focus on just one. We try to get as close to a 360-degree view of these customer and prospect groups as possible, and we dig and dig across an organization to find the data to support these robust portraits.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 22, 2010
[Customer] Social Customer Support: AT&T is doing it Right!
There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. think a lot of B2C and B2B Marketers are listening but they tend to think that actual customer support is someone else’s job when in reality Marketers need to own customer support!
SALES INTELLIGENCE VIEW | MONDAY, FEBRUARY 25, 2013
[Customer] The 5 Don’ts of Customer Service
Are your customer service skills up to par or are you making fatal mistakes that turn your customers away? Good customer service is the backbone to every business, so it is important that you make it a priority in yours. . Don’t Ignore Customer Support. Refunding the customer’s money.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 29, 2013
[Customer] 6 Tips for Turning Big Data into Great Customer Experiences
'Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. 6) Aim for real-time optimization, customer by customer. By far.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 29, 2011
[Customer] ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
Both the ExactTarget and Eloqua announcements reflect a strategy of positioning their products as a company’s primary customer management system. If you recall my post last week on Adobe and Oracle announcements, those firms also wanted to place themselves at the center of the customer management universe. So did I. Oh well.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 13, 2014
[Customer] CMOs Win When High-Value Customers Are Treated Personally Online
'Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 1, 2013
[Customer] Customer Service: What Are You Doing to Retain Customers?
'Most of our efforts are in generating new customers, but what about the current ones that are paying the bills? The number varies but it costs a lot more to get a new customer than to retain an existing one. Do you know what a customer is worth to you ? Think beyond this quarter or even this year. Think about the last 5 years.
TOMORROW PEOPLE | TUESDAY, DECEMBER 18, 2012
[Customer] The Great Social Customer Service Race [INFOGRAPHIC]
The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. To conduct the race, four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries. Positive ("thank you!").
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 7, 2013
[Customer] NICE Buys Causata to Extend Its Customer Experience Management Position
'So, there I was around 7:30 Eastern time this morning, sending out reminder notices to vendors I need to interview for an upcoming report on Customer Data Platforms. So it’s certainly possible that they will be another source of competitors converging on the market for integrated customer experience management solutions.
CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 29, 2010
[Customer] thinkAnalytics Helps Marketers Optimize Customer Treatments
Its most common applications, churn reduction for telecommuncations companies and content recommendations for video-on-demand services, are in situations where customers explicitly identify themselves, so this is not an issue. Factors can include the channels and applications, number of data mining users, and customer volume.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 10, 2013
[Customer] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
If you’ve been reading my recent posts, you won’t be surprised that I’ve decided they are yet another Customer Data Platform. In fact, one of its tag lines is “easily track, analyze, and take action on live customer data”, which is a pretty decent statement of the CDP value proposition. Users can also design their own custom reports.
FIFTH GEAR ANALYTICS | MONDAY, JULY 2, 2012
[Customer] Keep Learning About Your Financial Services Customers – and Use Those Insights Wisely
Companies from all industries need to better understand their customers, but in the financial services space, it’s more critical than most. Whether you work for a bank, insurance company or in the investment sector, you’re challenged to have a better and more complete understanding of your customers than in most other sectors.
MARKETING ACTION | WEDNESDAY, JUNE 12, 2013
[Customer] Customer Experience Rules: 15 Stats
'Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. Colin Shaw is founder & CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience. license.
SALES CHALLENGER | TUESDAY, DECEMBER 6, 2011
[Customer] Do Account Planning WITH Your Customers, Not TO Your Customers
I often hear from sales leaders that it is more important than ever to drive account planning across the sales force to help allocate scarce resources, identify the right opportunities, and build deeper customer relationships. Fundamentally, account planning is setting and executing your strategy for engaging the customer.
WORKFACE | WEDNESDAY, SEPTEMBER 21, 2011
[Customer] Treating Your Customers Like People – Not “Names”
This year, new management just announced an exciting new initiative called ‘Putting Customers First.’ Smart companies like Suburban Chevrolet and InterDyn BMI have figured out that in an increasingly crowded and commoditized marketplace, customer service is the key differentiator. Treat customers like people.
SAZBEAN | TUESDAY, AUGUST 24, 2010
[Customer] Social Media Must Align with Customer Service for Success
You may be doing a great job with social media for your company — creating great content, having conversations and really engaging with your customers. But, if your customer service doesn’t align with the expectations set by your social media interactions, your success will only be short term. left frustrated.
FIFTH GEAR ANALYTICS | WEDNESDAY, FEBRUARY 9, 2011
[Customer] Customer Profiling: Understanding your Financial Services Customer
All companies need to better understand their customers, but in the financial services space, it’s more critical than in most. Whether you work for a Bank, an Insurance company, or in the Investment sector, you’re challenged to have a better and more complete understanding of your customers than most other industries.
GREAT B2B MARKETING | MONDAY, JULY 1, 2013
[Customer] B2B Marketers Benefit from Customer Reviews
'Myron Berg, the FMP partner who heads our online marketing strategy, wrote a great article titled Driving More B2B Leads with Help from Customer Testimonials and Online Reviews , about how to use customer reviews to drive new business. They want to know if you have a reputation for quality and customer support.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 5, 2011
[Customer] Why you will NEVER see an ad for Find New Customers
B2B Demand Generation | Find New Customers policy on advertising. “ Find New Customers does zero paid advertising? Find New Customers is not in newspapers, trade journal, signs at events, etc. Find New Customers is on Facebook and Linkedin too. Filed under: Find New Customers. Find New Customers
FIFTH GEAR ANALYTICS | THURSDAY, JULY 29, 2010
[Customer] How Much Are Your Customers Worth?
As marketers, we have heard about it for years: It is important to understand the total value of your customers over the “lifetime” of their relationship with your brand, product or service. Why would you not want to understand the total impact a loyal customer can have on your acquisition and retention efforts based on this calculation?
LEADER NETWORKS | MONDAY, JULY 18, 2011
[Customer] Social Business Readiness: 5 Questions for Customer Care Executives
Your customers are talking about your company right now. Funny thing about customers: unlike staff, you can't make them stop talking in public about what they like -- or don't like -- about your products, services, policies, practices or personnel. However, if your customer care is strong in general, then social can only accelerate it.
B2B MARKETING INSIDER | WEDNESDAY, OCTOBER 24, 2012
[Customer] 31 Easy Ideas To Create Content Your Customers Want
The objective is to simply answer your customers’ top questions, to rank for the top keywords and to generate enough value in each post that your readers want to share it with their connections and come back again. 31 Easy Ideas To Create Content Your Customers Want. And you don’t need to sacrifice quality. “).
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 19, 2013
[Customer] New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs
'My detailed study of Customer Data Platforms should be released next week. They generally return corrected and enhanced data and lead scores based on models built from the client’s customer files. These systems build a database of customers and their responses to online display advertisements. B2B data enhancement. Campaigns.
BIZNOLOGY | FRIDAY, JULY 26, 2013
[Customer] Meeting The Special Challenges of a Service-Driven Business
Today’s companies have shifted their focus to the customer experience and customer relationships. In many cases, such as with fast food chains, companies organized around the mass-production model of business find they must make significant changes to win back customers lost due to unsatisfactory experiences.
AVITAGE | THURSDAY, AUGUST 8, 2013
[Customer] What are your customer’s stories?
Unlike most marketing discussions of stories, Godin invites us to consider the story our next customers are telling themselves before they meet us. Marketing and Sales Strategy content strategy customer stories ” Modern sales and marketing are indeed in transformation. We dismiss this at our peril.
STORIES THAT SELL | THURSDAY, NOVEMBER 3, 2011
[Customer] Case Studies: When Measurable Results AREN’T Necessary
For years, I've counseled my clients on the importance of getting solid results into their customer stories. Does it generate higher traffic, better customer satisfaction and so on. customer success story I'm working on right now features an anecdote instead of a measurable result. " Whoa, what?
CUSTOMER EXPERIENCE MATRIX | FRIDAY, DECEMBER 13, 2013
[Customer] Webinar, December 18: How Marketers Can (Finally) Get Good Customer Data
Eastern time on Wednesday, December 18 and register for the Webinar I’m co-presenting with RedPoint Global on Customer Data Platforms. In addition to uncovering the secret relationship between cuneiform and Justin Bieber, you’ll learn about our latest discovery: a new species of Customer Data Platform, bringing the known total to four.
FEARLESS COMPETITOR | FRIDAY, JULY 29, 2011
[Customer] Find New Customers Fan of the Month – Don F. Perkins
B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Who will be Find New Customers Fan of the Month? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. This month our fan of the. Don F. Perkins. Perkins.
CONTENT MARKETING EXPERIENCE | THURSDAY, APRIL 25, 2013
[Customer] Google and the multi-channel customer journey
The company just introduced a benchmarking tool in Google Analytics focused on the customer journey. It’s integrated and multi-channel and it’s called “The Customer Journey to Online Purchase” [.] The post Google and the multi-channel customer journey appeared first on Content Marketing Experience.
TOMORROW PEOPLE | FRIDAY, MARCH 30, 2012
[Customer] Retargeting: Does Bothering Your Customers Really Work?
Bothering your customers is tempting. It can be hard for someone to accept that they have lost a client or customer, so they want to make triple sure that there is no getting that customer back. This method of advertising can work for both potential customers and businesses, so for many this tactic is very popular.
LEADER NETWORKS | THURSDAY, JANUARY 20, 2011
[Customer] Do Customers Expect Companies To Have Online Customer Service?
I have been wondering lately if we have we reached the point where companies are expected to have an online customer service presence. If I, as a customer, post a message in a discussion forum about a company or a product, should I expect that company to answer me or weigh in on the discussion? What is your social customer strategy?
CONVERSIONATION | MONDAY, JANUARY 28, 2013
[Customer] Five Customer Empowerment Tips: the Days of Intuition are Over
You don’t really need studies to notice customer empowerment. Customer – and consumer – empowerment is directly related to the end of marketing as we have practiced it. Despite channel fragmentation and changing consumer behavior, we have more ways than ever to offer relevant customer experiences across all touchpoints.
FEARLESS COMPETITOR | TUESDAY, OCTOBER 18, 2011
[Customer] Hug your customers and prospects
If there is one mistake I see businesses make each and every day, it is this: They fail to show some love to customers and prospects! Here’s what I suggest you do to “hug” customers and prospects. Call customers and prospects. Filed under: Business relationships , Find New Customers. They never call.
CONVERSIONATION | FRIDAY, JUNE 3, 2011
[Customer] Using Customer and Peer Reviews to Generate Revenue and Loyalty
For many years now, several companies have provided their customers and community members the opportunity to post customer reviews on their web sites or blogs, from long before the term ‘social media’ was even used.
SALES CHALLENGER | TUESDAY, AUGUST 6, 2013
[Customer] Why Reps Strike Out with Customers
'Does this sound familiar—your rep just came back from a meeting with a Mobilizer , who you’ve painstakingly identified as able to build consensus and drive change in the customer organization. Blog CEB Sales Blog Customer Management Sales & Service Sales and Marketing Solutions Selling So what really went wrong?
SOCIAL MEDIA B2B | THURSDAY, FEBRUARY 24, 2011
[Customer] 7 Ways to Improve B2B Customer Service with Social Media
Customer service is a growing application of social media for B2B companies. In many organizations, social media started with marketing or communications department, and as they began monitoring for brand mentions, they quickly discovered they were intermediaries between the customer and the customer service department.
CUSTOMER EXPERIENCE MATRIX | MONDAY, FEBRUARY 24, 2014
[Customer] Oracle Buys BlueKai and Puts Marketing Databases In the Spotlight
Since I just wrote last Friday about how DMPs integrate with marketing automation to unify customer treatments in Web advertising and direct channels, I’m tempted to just point you to that post for an explanation of how this works and why it matters. BlueKai, on the other hand, is all about the data.
B2B MARKETING UNPLUGGED | MONDAY, JANUARY 20, 2014
[Customer] How Marketing is Pushing Customer Service Under the Bus
Indeed, as marketers, we often retreat to the tried and true customer service angle when we’re out of anything more interesting to say. The truth is that very, very few companies are truly serious about customer service. Here’s why that makes sense: customers are not always right. Right? Which brings me back to John Kenneth.
CONVERSIONATION | FRIDAY, MAY 20, 2011
[Customer] Social CRM: Social Media and Communities in Customer Relationship Management and Marketing
It’s also frequently narrowed down to specific customer-oriented activities such as customer service and even social media monitoring. This is indeed a fundamental issue in nearly all businesses today, and it’s crucial to overcome it and gain a single view on the customer in a fragmented and multi-channel reality.
FEARLESS COMPETITOR | FRIDAY, APRIL 26, 2013
[Customer] How to Find New Customers – The Definitive Guide to BtoB Demand Generation
'Marketo has a series of “definitive guides to…” So does Find New Customers – on BtoB Demand Generation. Find New Customers also has a Definitive Guide to BtoB Demand Generation , in our white paper called How to Find New Customers. How to Find New Customers.
MARKETING INTERACTIONS | MONDAY, NOVEMBER 12, 2012
[Customer] B2B Content for Customer Retention Tells a Different Story
I'm starting to see customer retention, up sell and cross sell getting a bit more attention from B2B marketers these days. From account-based marketing programs to targeted microsites and nurturing programs, marketers are finally looking to increase the value of their existing customer portfolios. The Customer Relationship.
ISCOOP | TUESDAY, AUGUST 14, 2012
[Customer] Why and how you should improve customer loyalty right now
An impressive percentage of marketing budgets is spent to drive traffic , acquire new customers and increase market share. Low marketing optimization budgets prove it, as do limited customer loyalty efforts. Indeed, businesses ignore a lot of untapped potential in working with existing customers. Enhancing customer loyalty.
B2B LEAD GENERATION BLOG | SUNDAY, MARCH 11, 2012
[Customer] 8 Questions to Steer Your Marketing Priorities
Steer Toward Your Customers. Marketing optimization demands that you know where to find your customers – that you know what they value, where they’re looking, and how they want to buy. She says it requires nothing more than speaking with seven to 10 customers. Human Touch customer-centric interviews marketing priorities
B2B LEAD GENERATION BLOG | MONDAY, JULY 1, 2013
[Customer] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
For instance, an organizational focus on social customer care and the popularity of content around ROI can become a webcast on “Getting to Big ROI with Social Customer Care.”. Lead Generation B2B content marketing customer relationship management lead capturing tactics lead generation marketing strategy webinars Step #1.
CUSTOMER EXPERIENCE MATRIX | MONDAY, MAY 14, 2007
[Customer] If Lifetime Value Falls and Nobody Measures It, Has It Really Gone Down?
I’m starting to rethink my focus on lifetime value as the key to customer centricity. m still fully convinced of my position: LTV is the essential guide for customer level management. But that message just doesn’t seem to resonate, even among managers who have accepted customer centricity as their goal.
FEARLESS COMPETITOR | SATURDAY, JUNE 18, 2011
[Customer] The Phases of a Customer Relationship
Lead Generation Companies | The Phases of a Customer Relationship. Jay Baer of Convince and Convert has a nice way of categorizing relationships with customers, which I share with you. Where are you on this continuum with your customers today? Obviously, we want all our customers to become advocates. What do you think?
REVENUE JOURNAL | SUNDAY, OCTOBER 7, 2012
[Customer] Why you’re not Steve Jobs: He was the ultimate Customer Experience perfectionist
Customer ExperienceOne scene , described in Isaacson’s book Steve Jobs , sums it up perfectly: read more.
ANYTHING GOES MARKETING | WEDNESDAY, APRIL 21, 2010
[Customer] Customer Service at its Best: Wind Mobile
For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. ve finally found a company that does a fantastic job at servicing its customers across many channels and you know I have to blog about it.
CONVERSIONATION | TUESDAY, JULY 5, 2011
[Customer] The Artificial Difference Between Community and Customer Service
The post is about the differences between a “genuine community and a customer service channel” and the need to distinguish between both. Customer relationships Customer service Social CRM community customer serviceRichard indeed argues that each is unique since “a genuine community [.].
BIZNOLOGY | FRIDAY, MARCH 22, 2013
[Customer] Online and Offline Marketing Combine for Customer Engagement
Your customers hang out online but they didn’t turn into robots, so the offline part of your interactions is a must. You gather ideas and pictures from offline events, and you can come up with any article that is valuable for your target audience and attracts more customers to your business. Reached 100,000 customers this month?
STORIES THAT SELL | TUESDAY, JANUARY 8, 2013
[Customer] Customer Videos 101: How to Score a Killer Sound Bite
But given a little practice – anyone can elicit uber-happy sound bites from satisfied customers on camera. Here are some guidelines before interviewing your satisfied customers: 1. Your Prep Work: Before conducting an interview, write out open-ended questions that help draw out the customer’s story. Excited?
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 1, 2011
[Customer] Find New Customers Fan of the Month – Arthur Germain
B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers - someone who demonstrates strong support for our company. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn with Find New Customers.
SOCIAL MARKETING FORUM | TUESDAY, MAY 24, 2011
[Customer] Twitter Customer Service Should not be Lipstick on a Pig
When the passion and commitment of your social media front line people is not reflected in your processes and not shared by your customer service reps or even supported by your corporate culture or values, you are shooting yourself in the head.
FOLLOW THE LEAD | TUESDAY, OCTOBER 19, 2010
[Customer] The Sweet Spot: Finding the ‘voice’ of the customer
Voice of the Customer Marketing: A Revolutionary Five-Step Process to Create Customers Who Care B-to-b sales execs can be forgiven if they view the “close” as the culmination of what, in many cases, can be a long and arduous process. What the ‘close’ connotes is the end of the process: ‘I have [.].
STORIES THAT SELL | THURSDAY, AUGUST 16, 2012
[Customer] The “Leave-Behind” Doc for Asking Customers for Case Studies
Business and personal success largely depends on leveraging those relationships, and it's no different when we ask customers to participate in customer success stories and case studies. The best way to get customers on board for case studies is to tap into those with the closest relationships with the customer. " 3.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 22, 2014
[Customer] Five tips to turn social media mistakes into customer advocacy
We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to activate your current customers when you still have detractors focusing on service or product issues that need to be resolved. 1) You must monitor.
FIFTH GEAR ANALYTICS | THURSDAY, AUGUST 4, 2011
[Customer] Is Customer Intelligence Delivering?
The authors, led by Robert Brosnan, report on a recent survey of Customer Intelligence (CI) professionals about their use of analytical applications and their job priorities On a recent flight home, I had the opportunity to read a recent report by Forrester Research. ll save them for another day.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 25, 2013
[Customer] I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. ll step in myself, and hereby christen the concept as “Customer Data Platform”.
SAZBEAN | WEDNESDAY, MAY 26, 2010
[Customer] Pricing Based on Customer Expectations
Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. How can you meet your customer’s expectations without directly asking them?
B2B MARKETING INSIDER | TUESDAY, JULY 17, 2012
[Customer] 3 Steps To A Customer-Driven Marketing Plan
If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. often use one of my favorite inspirational quotes on marketing from Peter Drucker: “the aim of marketing is to know the customer so well that the product or service fits him and sells itself.”.
SALES CHALLENGER | TUESDAY, JANUARY 3, 2012
[Customer] Stop Highlighting Unrealistic Customer Expectations
And while I too find myself guilty of using a lot of acronyms, I also related to something else in the piece, because its description ties perfectly to research produced by both the SEC and our sister program, the Customer Contact Council : “Another term that has lost its meaning is ‘Let’s exceed the customer’s expectations.’
WORKFACE | WEDNESDAY, SEPTEMBER 7, 2011
[Customer] Cultivating the Customer Experience (You're Not a Vending Machine)
The true meaning of customer experience has been all but forgotten in this brave new world. Customer experience should be measured by more than "how easy was it to use our website?" In it, he concludes that all anyone really needs do is just be a little more human with their customers. Dare I say a human being? But I digress.
DIGITAL VOICES | TUESDAY, JULY 23, 2013
[Customer] Excellent Customer Engagement is both a Science and an Art
'When it comes to customer engagement, when you reach out is as important as how , where and why you reach out. Creating an informative and engaging digital experience across several channels, then, becomes imperative for companies looking to maintain and grow their customer base. Analytics and Digital Maturity.
CONVERSIONATION | WEDNESDAY, MAY 2, 2012
[Customer] Putting Customer First in Practice: a Humble Example
As I mentioned earlier , Kristin wrote a book, “ Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.” ” Very simply put it’s about how talking to your prospects and customers, asking them the right questions (about their needs) and providing what they need, using buying process roadmaps, leads to revenue.
CONTENT MARKETING EXPERIENCE | THURSDAY, SEPTEMBER 12, 2013
[Customer] Richard Edwards (Ovum): Fast Data for the customer-adaptive business
'Richard Edwards shares great insights on the link between Fast Data and customer experiences, relevance, and the human factor called purpose. The post Richard Edwards (Ovum): Fast Data for the customer-adaptive business appeared first on Content Marketing Experience.
LEADER NETWORKS | MONDAY, APRIL 1, 2013
[Customer] Avoid Online Customer Community Failure!
This is especially true for online customer communities. failure with customers (Ouch!) recent Forrester report ( Understand Communication Channel Needs To Craft Your Customer Service Strategy , March 2013) states “Online communities and Twitter have seen increases in usage rates in the past three years. Failure.
FEARLESS COMPETITOR | MONDAY, MARCH 4, 2013
[Customer] Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers
We present our Top 10 List – Ten reasons NOT to contact the sales lead generation company Find New Customers. Jeff Ogden, President of the sales lead generation company Find New Customers shares a witty look at 10 reasons NOT to talk to Find New Customers. One 'Buffer Let’s have a bit of fun! So relax and have fun.
SOCIAL MARKETING FORUM | FRIDAY, AUGUST 17, 2012
[Customer] Customer-Centricity: Four Guaranteed Ways to Estrange your Customers
That’s the slogan one of my customers, who is active in the marketing automation space, started using recently as part of a rebranding strategy. Customer-centricity, hower, often remains a hollow motto. Customer relationships Opinion Tips customer-centricity“Reconnect your brand.” However, it’s more than a slogan.
FATHOM | FRIDAY, OCTOBER 25, 2013
[Customer] Customer Personas Simplified
The Custom Content Council reports 61% of consumers say they feel better about, and are more likely to buy from a company that delivers custom content. One way in which you can segment your database is by creating customer personas. At a glance, you can see the customer persona you want to reach with personalized content.
FEARLESS COMPETITOR | MONDAY, MAY 2, 2011
[Customer] Top 10 Reasons NOT to talk to Find New Customers
B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Prospective customers are beating down your doors to buy. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. Thank you, David Letterman!).
MARKETING GENIUS BLOG | THURSDAY, APRIL 21, 2011
[Customer] Time for “Customer Scoring”
In the “not so distant past (as in “still happening ) the customer hand-off from Marketing–>Sales–>Customer Support was too often a dropped baton, and an unhappy customer. and call for backup to engage the customer more meaninfully. Call it “customer scoring.
FEARLESS COMPETITOR | TUESDAY, JUNE 4, 2013
[Customer] Our Flagship White Paper on B2B Demand Generation – How to Find New Customers is here!
'Get the great white paper How to Find New Customers right here on this blog, but filling out the form here. “ So much has been written about B2B demand generation, but Ogden makes it simple, which makes How to Find New Customers a must-read ” – The Funnelholic, Craig Rosenberg. How to Find New Customers.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 18, 2013
[Customer] AgilOne Combines Marketing Database, Analytics and Execution: Yep, That's a Customer Data Platform
Here I am, all excited about discovering a new category of Customer Data Platform systems , which combine marketing database management, predictive modeling, and decision engines. The system builds on these to deliver packages of standard alerts, reports, guided analytics, individual customer profiles, and campaign lists.
STORIES THAT SELL | TUESDAY, OCTOBER 25, 2011
[Customer] Chase Those Customer Stories – Before Treasured Contacts Leave!
Earlier this summer, I was talking with a friend/associate about customer stories. The web developer was excited to capture a case study on one of his customers who had a great experience with his firm. Organizations lose their strongest customer stories because they're ultimately not fast enough in capturing them.
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 17, 2011
[Customer] Find New Customers welcomes its newest client
Find New Customers is pleased to announce our newest client, Silverpop – who has hired us for a new white paper and guest blog contributions. The latter company has retained the services of Find New Customers to help them design and deploy a best-practices demand generation program for their fast-growing software company.
FIFTH GEAR ANALYTICS | MONDAY, MARCH 19, 2012
[Customer] Five Engagement Strategies for Bank Marketers in 2012
We’ve been thinking lately about how more banks should be pushing the envelope and using more of the tools available to them to customize and improve their customer experience. Let your customers’ behavior tell you when it’s time to tell them about new banking opportunities. Martha Bush. Are you ready?
DIGITAL VOICES | TUESDAY, DECEMBER 6, 2011
[Customer] 5 tips to Improve Your Company’s Customer Service on the Web
Companies that still provide phone support for customers are looking to the Internet to provide a lower cost, more efficient channel to connect customers with the resources they need to solve their problem. This is particularly true for customers who are accustomed to, or feel they require, the human interaction available via phone.
VERTICAL RESPONSE | MONDAY, JANUARY 13, 2014
[Customer] 5 Easy (and Affordable) Ways to Show Customer Appreciation
'Showing customer appreciation is more important than ever, as customers have more ways to browse and shop than ever before. In-store, online, review sites, and friend recommendations all factor into a customer’s buying decision. Show customers you really appreciate their business! Profile a Customer.
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 17, 2012
[Customer] Our Home Page Work-Over at Find New Customers
I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. But I cannot wait for the professional to finish, so I did what I could and took pruning shears to Find New Customers. Grab our awesome free white paper, How to Find New Customers! What do you think? After (28 Words).
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 7, 2013
[Customer] Customer And Content Are King In The Future of Marketing
Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers. Is the customer and your content King? If you think that title is blatantly obvious, just look around! Tell us about yourself? Photo Source.
LOOPFUSE | MONDAY, JULY 18, 2011
[Customer] Dave Rosenberg: Match your Product to your Customer's Needs
The mantra for startups should be “Customer, customer, customer. Thought Leadership B2B Expert B2B Marketing Customer Acquisition Dave Rosenberg Inbound Marketing Marketing Automation StartupsThese services are needed as infrastructure in other startup endeavors and provide a great opportunity for growth.
B2B VOICES | MONDAY, AUGUST 2, 2010
[Customer] Customer References: What’s In It For Them?
I don’t think I’ve ever had a client without a customer reference problem. At the same time, nurturing customer references might be the most important part of your marketing program. My theory is that customer references are more sustainable and have more influence on your prospects if there’s something in it for the reference.
B2B VOICES | SATURDAY, MARCH 16, 2013
[Customer] SXSW: R “Ray” Wang on Customer Engagement
I had an opportunity to sit down with R “Ray” Wang, CEO of Constellation Research, in San Jose a month ago, and discussed his 9 Cs of Customer Engagement. Video: 9 Cs of Customer Engagement. Uncategorized Aaron Pearson B2B marketing content marketing customer engagement SXSWFirst, Content. Which means what?
BIZNOLOGY | FRIDAY, MAY 31, 2013
[Customer] Do you speak your customers’ language?
It’s funny to me how so many organizations across so many vertical industries—from nonprofits to technology—share the same issue of not speaking their customers’ language. Speaking your customers’ language can mean different things for different industries. Not sure how to speak your customers’ language? What do I mean by that?
SOCIAL MARKETING FORUM | WEDNESDAY, FEBRUARY 13, 2013
[Customer] Social Proof, Circles Of Trust and Your Customer
Community marketing Customer relationships Relationship marketing Social media marketing circles of trust Performics social proofThe opinion of others is an important driver in the buying decision of people. It has always been so. While there are differences between the ways we buy consumer products [.].