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  • SAZBEAN  |  WEDNESDAY, MAY 26, 2010
    [Customer] Pricing Based on Customer Expectations
    Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. How can you meet your customer’s expectations without directly asking them?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 23, 2013
    [Customer] Customer Data Platforms: My New Whitepaper Explains the Excitement
    You may have noticed that I''ve been uncharacteristically aggressive in promoting the Customer Data Platform concept. customer data integration predictive analytics marketing automation marketing systems customer data management customer data platform So it''s worth several shoves to get the ball rolling.
  • SOCIAL MARKETING FORUM  |  SUNDAY, DECEMBER 5, 2010
    [Customer] Generation Now: the Need for Real-Time Customer Service and Experiences
    CRM Customer service customer experience customer service reputation trustPeople have less time and less patience. It is one of the consequences of the real-time economy and even a social phenomenon. Speed and real-time interactions and services have become an asset to companies that wish to score with the “Generation Now.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 21, 2015
    [Customer] Happy B2B Customers Can Get You More New Customers
    The process has a few steps: Identify why customers love you. Identify why customers love you. Why do your customers love you? we provide great customer service). Ask your happiest customers why they are so happy with you. To start, make sure that they’re getting top-notch customer service. Just ask.
  • CONVERSIONATION  |  THURSDAY, DECEMBER 29, 2011
    [Customer] Brian Solis on Digital Darwinism and Customer-Centricity
    Blog Connected marketing Customer-centricity Interview Social media marketing Brian Solis customer-centricity Digital Darwinism new consumerism The End of Business As UsualAs you probably know, Brian Solis published a new book a while back, called ‘The End of Business as Usual’.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 22, 2013
    [Customer] One Case Study Helps Land FIVE Major Customer Awards
    Never doubt the power of a single case study or the positive impact for the featured customer. • 2012 1to1 Media Customer Champion. It''s a powerful but often-overlooked way to get more mileage out of a customer case study. It''s a big benefit for customers. • 2012 DMA – Marketer of the Year.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 11, 2013
    [Customer] How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
    Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Have it graded by the experts in buyer personas at Find New Customers , trained via the Buyer Persona Master Class by the Buyer Persona Institute. Let Find New Customers grade yours for free. But most are not properly done. What do you think?
  • REVENUE JOURNAL  |  SUNDAY, OCTOBER 7, 2012
    [Customer] Why you’re not Steve Jobs: He was the ultimate Customer Experience perfectionist
    Customer ExperienceOne scene , described in Isaacson’s book Steve Jobs , sums it up perfectly: read more.
  • CONTENT MARKETING FOR BI  |  TUESDAY, JULY 6, 2010
    [Customer] Seeing through your customer’s eyes
    The world has their own things they care about and you now have to do something that can be very difficult—step into your customer’s shoes and see the world through their eyes. Your customers live in a world with competing priorities, differing opinions, and tight budgets, yet are being asked to find answers to real business problems.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JULY 29, 2010
    [Customer] How Much Are Your Customers Worth?
    As marketers, we have heard about it for years:  It is important to understand the total value of your customers over the “lifetime” of their relationship with your brand, product or service. Why would you not want to understand the total impact a loyal customer can have on your acquisition and retention efforts based on this calculation?
  • WINDMILL NETWORKING  |  MONDAY, MARCH 23, 2015
    [Customer] Customer Centricity Slogan or Experience?
    When CMO’s were surveyed, 73% said that customer centricity was critical to their business strategy. Of this group only 14% indicated that customer centricity was a hallmark of their brand. Most telling, only 11% believe their customers would agree that their brand is customer centric. Customer Experience Marketing
  • CONVERSIONATION  |  MONDAY, JANUARY 12, 2015
    [Customer] Customer experience and beyond: customer journey mapping
    The key to creating business value is focusing on customer value. Truly understanding the needs and preferences of customers, as well as their behavior during the buying journey, is essential for your business strategy. Customers buy products and services but also experiences and emotions.
  • STORIES THAT SELL  |  TUESDAY, JULY 9, 2013
    [Customer] Survey Says…Customer’s Voice Most Effective Content Marketing Tactic
    I''ve seen the influence that customer stories have on potential customers time and again, but a new survey provides validation straight from marketers. Customer testimonials and case studies lead the list of most effective content marketing tactics, according to the newly released B2B Content Marketing Survey for 2013.
  • ACSELLERANT  |  WEDNESDAY, JUNE 4, 2014
    [Customer] Capturing the Voice of Your Customer
    Voice of Your Customer Research provides excellent source material for a host of business critical items including product strategy, sales messaging and customer service. Customers tell me things when I interview them that they’d never tell your salespeople. People They feel comfortable in telling […].
  • SAZBEAN  |  TUESDAY, SEPTEMBER 23, 2014
    [Customer] Customer Service Kings: 3 Strategies All Businesses Can Employ
    But the nation’s largest Internet and cable provider could be in for a rude awakening when third quarter earnings are released due to a bad summer of customer service. Ryan Block, a San Francisco resident, recorded and uploaded the first customer service call heard round the world this past July. Comcast profits were $1.99
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 25, 2013
    [Customer] I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
    These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. Those are something new. Others I haven’t yet written about include Mintigo and Gainsight.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, FEBRUARY 13, 2013
    [Customer] Social Proof, Circles Of Trust and Your Customer
    Community marketing Customer relationships Relationship marketing Social media marketing circles of trust Performics social proofThe opinion of others is an important driver in the buying decision of people. It has always been so. While there are differences between the ways we buy consumer products [.].
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, DECEMBER 13, 2014
    [Customer] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
    But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Coordination later. Segmentation.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 19, 2015
    [Customer] Ensighten Transforms Web Tags into Rich Customer Data
    Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. Sounds like a Customer Data Platform to me. Tealium highlighted the topic on Tuesday with $30.7
  • LOOPFUSE  |  MONDAY, SEPTEMBER 16, 2013
    [Customer] The Continuum of Customer Service
    Since I’m in a Customer Service oriented position as well, this conversation led to an interesting discussion about something I called the “Continuum of Customer Service” at the time. Basically it’s the concept that, no matter what you do, customer service reigns. Responding to wants/desires. Do you think we’ll ever go back?
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 15, 2014
    [Customer] Meet Jeff Ogden of Find New Customers here
    Jeff Ogden , President of Find New Customers might be an award-winning marketing expert who has won the SLMA marketing award three years in a row and soon to be four  but who the heck is he really? ” so let’s build an inferno on social media with this content, Filed under: Fearless Competitor , Find New Customers , Madison.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Customer] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. Here are three secrets to help brands have a two-way conversation with their customers online.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Customer] Customer Profiling: Understanding your Financial Services Customer
    All companies need to better understand their customers, but in the financial services space, it’s more critical than in most. Whether you work for a Bank, an Insurance company, or in the Investment sector, you’re challenged to have a better and more complete understanding of your customers than most other industries.
  • REVENUE JOURNAL  |  SATURDAY, JULY 7, 2012
    [Customer] RU a Protector or Predator? Your customers know for sure
    Customer CentricityBefore you read this, check out this heart-warming video, which shows an amazing French horse trainer, Francois Pignon. Listen as he explains to Martin Clunes that horses are constantly “scanning” human beings to see if those human beings are predators or protectors. read more.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 1, 2011
    [Customer] Find New Customers: B2B Marketing Simplified
    Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. How do we know who is the right person? When is the right time? contact-form].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 6, 2012
    [Customer] 5 Crimes of Customer Care
    by Peter Armaly | Tweet this It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal. In the age of the Internet, customer support should be everyone’s concern. This has real impact on a company’s ability to increase both customer satisfaction and product adoption.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Customer] 6 Tips for Turning Big Data into Great Customer Experiences
    Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Channel/device. 6) Aim for real-time optimization, customer by customer.
  • SAZBEAN  |  TUESDAY, AUGUST 24, 2010
    [Customer] Social Media Must Align with Customer Service for Success
    You may be doing a great job with social media for your company — creating great content, having conversations and really engaging with your customers. But, if your customer service doesn’t align with the expectations set by your social media interactions, your success will only be short term. left frustrated.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 26, 2013
    [Customer] How to Find New Customers – The Definitive Guide to BtoB Demand Generation
    Marketo has a series of “definitive guides to…” So does Find New Customers – on BtoB Demand Generation. A few months ago, I attended a meeting with Marketo at my former employer in Atlanta. Find New Customers also has a Definitive Guide to BtoB Demand Generation , in our white paper called How to Find New Customers.
  • I-SCOOP  |  SATURDAY, APRIL 18, 2015
    [Customer] Why we are all digital customers
    In an article on the digital customer experience I briefly mentioned how the availability of digital channels and tools has become a criterion for many customers to pick a company. Today’s “digital customer” simply wants to be able to interact, act and transact across digital and social platforms when and where it suits best.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 26, 2014
    [Customer] A Refreshing Look at Customer Loyalty
    Alas, no detectives, bodies, forensics or car chases here, but all is not lost; this is a cracking good read about customer loyalty and it’s one marketers should pay attention to. . Here, Dixon has a look at why, despite decades of study, investment and public humiliation, we still can’t seem to get customer loyalty right.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 16, 2015
    [Customer] Marketing Automation, Meet Customer Communication
    Judging by some of your comments, over-communication with customers has struck a cringingly familiar chord. The truth is, most companies are terrible at customer communication, falling into the Factory Farm of Spam (FFoS)  model we looked at last week, or the equally exasperating Giant Wall of Silence (GWoS). For real. Sic transit.
  • STORIES THAT SELL  |  WEDNESDAY, MAY 2, 2012
    [Customer] Happy Customers Tell Their Stories – Live and In Person
    As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting. From speaking presentation to a written/video case study.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 5, 2011
    [Customer] Why you will NEVER see an ad for Find New Customers
    B2B Demand Generation | Find New Customers policy on advertising. “ Find New Customers does zero paid advertising? Find New Customers is not in newspapers, trade journal, signs at events, etc. Find New Customers is on Facebook and Linkedin too. Filed under: Find New Customers. Find New Customers
  • THE B2B RESEARCH BLOG  |  TUESDAY, OCTOBER 22, 2013
    [Customer] Tips for B2B customer satisfaction research
    Customers are your lifeblood. That’s why every B2B business needs a programme of regular customer satisfaction research. Don’t try and bypass those who ‘own’ the customer relationship within your organisation. Gain their support for the research first, or they and customers may react negatively.  Take care though. 
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Customer] How Customer Case Studies Drive Traffic to Company Sites
    A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. If you manage case studies, or write them, you know the challenges: getting a customer to agree, conducting interviews, writing and editing the story, and getting customer signoff. LinkedIn and Facebook.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 18, 2011
    [Customer] Hug your customers and prospects
    If there is one mistake I see businesses make each and every day, it is this: They fail to show some love to customers and prospects! Here’s what I suggest you do to “hug” customers and prospects. Call customers and prospects. Filed under: Business relationships , Find New Customers. They never call.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 23, 2012
    [Customer] Why We Took the Shears to the Home Page of Find New Customers
    That’s what I decided when looking at the home page of the B2B lead generation and global marketing company Find New Customers. Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Grab our awesome free white paper, How to Find New Customers !
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 19, 2015
    [Customer] 4 Ways to Retain Customers and Keep Them Coming Back
    It’s a common fact that it costs more to acquire a new customer than retain an existing one. That’s why treating your customers right after they buy is just as important as it is before they buy. One of the easiest ways to grow your business is to keep your existing customers coming back. Get Customer Feedback.
  • INBLURBS  |  WEDNESDAY, AUGUST 1, 2012
    [Customer] Customers Demand Brands to Prove Themselves Trustworthy
    Trust is a major factor when it comes to get new customers acquired. Reviews (customer generated content) are a way how brands can gain trust with future customers said 41% of the surveyed people. This brings us to the most effective way how to gain customer trust before you ask for the sale. This gains trust.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 10, 2014
    [Customer] Grab the Low-Hanging Fruit: How Best-in-Class Companies Leverage a 360-Degree Customer View
    In the pursuit of new business and repeatable customer revenue, nothing is more frustrating than struggling with the inefficiencies of inaccurate customer data. As a result, too many of these organizations’ customers are subjected to something other than an “A” experience. Customer Experience Trending
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MAY 20, 2013
    [Customer] Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience
    At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month. The central database and cross-channel treatments are two of the three capabilities I’ve defined for a Customer Data Platform.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 12, 2014
    [Customer] New Year’s Resolutions For Your Social Customer Service
    As 2014 draws to a close, it’s the perfect time to look back at the past year to see how your brand and social customer care team can achieve more success in 2015. Social customer care has become a true business necessity. Customer Experience Marketing Sofie is Community Manager at Engagor.com.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Customer] 4 Keys to Creating a Differentiating Customer Experience
    Recently I wrote about five ways to create an engaging customer experience.  Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 4 Keys to Creating a Differentiating Customer Experience by Joe Ruiz - Maximize Social Business. Customer Experience Marketing
  • STORIES THAT SELL  |  TUESDAY, JUNE 10, 2014
    [Customer] How to Cue Up Hard-Hitting Customer Quotes
    There are times when, magically, customer quotes are exactly what you dreamed they would be. The featured customer delivers glowing, colorful, emotive comments that speak to the exact challenges that the audience is facing and provide the much-desired validation that the vendor wants in the case study. The rest is up to the customer!
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 12, 2013
    [Customer] Industrial Content Marketing’s Impact on Customer Experience
    Customer experience — the Holy Grail of customer loyalty and repeat business. Customer experience is [.]. Content Marketing Inbound Marketing Social Media Marketing Customer experience Industrial Marketing Every company wants it, many talk about it but only a few get it right. This is only a content summary.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 29, 2011
    [Customer] Find New Customers Fan of the Month – Don F. Perkins
    B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Who will be Find New Customers Fan of the Month? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. This month our fan of the. Don F. Perkins. Perkins.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 5, 2011
    [Customer] Are You Crushing Your Customers with Content?
    That’s because proactive companies are constantly developing customer content that addresses customer challenges. As Valeria Maltoni explains, customer loyalty is the byproduct of continued conversation. But if your teams aren’t in constant communication, you can end up crushing your customers with redundant content.
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 6, 2011
    [Customer] Do Account Planning WITH Your Customers, Not TO Your Customers
    I often hear from sales leaders that it is more important than ever to drive account planning across the sales force to help allocate scarce resources, identify the right opportunities, and build deeper customer relationships. Fundamentally, account planning is setting and executing your strategy for engaging the customer.
  • LOOPFUSE  |  TUESDAY, JANUARY 8, 2013
    [Customer] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
    All of our current LoopFuse customers will be receiving details shortly on getting set up with their Nearstream accounts. Below is the full press release: Nearstream and LoopFuse Combine To Offer Next Generation Social Customer Engagement with Marketing Automation. Great things ahead! Robert Pease, CEO & Bradley Young, CTO.
  • CONVERSIONATION  |  SUNDAY, JANUARY 25, 2015
    [Customer] Digital transformation, the customer experience and marketing
    Although digital transformation is about much more than customer-facing functions, it’s clear that in many transformation projects, the customer experience is a key driver and catalyst. In more IT-oriented projects, the same goes for the user experience and user adoption. Knowing the […
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] Collaborate for the Internet of Customers with 7 Ideas for 2014
    We enjoyed reconnecting with customers, partners and other marketers – less than a month after Eloqua Experience — via the  Compendium booth, Modern Marketing Mixer , and downtown San Francisco. The path to customer-obsessed marketing begins and ends with customer knowledge. Ideas for Marketers to Prepare for 2014.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 12, 2010
    [Customer] Improve Service with a Customer Touch Point Map
    Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. Could that describe your level of service to your customers? Lots of customers, many years of touch points.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Customer] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    Author : Buffer, Inc Website : [link] --> The post How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers appeared first on Fearless Competitor. Marketing Find New Customers Jeff Ogden Marketing Made Simple TV First and foremost, Marketing Made Simple TV  introduced me to a world-class set of luminaries.
  • SOCIAL MARKETING FORUM  |  FRIDAY, JANUARY 14, 2011
    [Customer] Customer Satisfaction And Social Feedback: No One Cares About You
    94% of companies do not yet use social media channels such as Facebook and Twitter to gather customer feedback. In the era of the empowered consumer, customer satisfaction should be a holy grail for every single business on this planet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 14, 2013
    [Customer] The future of business: Six layers of customer engagement
    Over the past few years I have been giving a speech about the “six layers” of customer engagement. We are in the process of creating increasingly complex layers of digital distance between our companies and our customers. Historically, we dealt with customers face-to-face, with a trusted word and a firm handshake. There is.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 11, 2012
    [Customer] 3 Steps to a Better (B2B) Customer Experience
    Many marketers fail to meaningfully differentiate their customer experience strategy from that of their competitors. So how can you blame customers that who don’t perceive much of a difference between you and your competitors, and instead make their decisions on price? But great customer experiences start here.
  • GREAT B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Customer] Commerce Interrupted – Four Barriers That Stop Your Prospects from Becoming Customers!
    In the final analysis, the only opinions that really count are of those of your potential customers. Customers Marketing Prospect   There are three primary objectives of a marketing campaign: Find qualified prospects (potential buyers). Create desire within these prospects to purchase your product or service.
  • CONVERSIONATION  |  FRIDAY, SEPTEMBER 9, 2011
    [Customer] Wake Up: Your Customer Does Not Want to Be Your Friend
    Blog Conversion Customer engagement Customer experience Customer relationships Customer service Marketing theory Opinion Sales Social media marketing brand advocates Bryan Eisenberg Chief Customer Officer conversion customer advocate customer experience customer-centricity people-centricity social media
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Customer] 5 Ways to Create an Engaging Customer Experience
    Last month I identified five essential customer-engaging ingredients. First I’ll briefly review the five essential ingredients: Utility – Your product or service offering has to have value for your customers, and most important, it must have value from … Continue Reading. Customer Experience Marketing Author information.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 10, 2013
    [Customer] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
    If you’ve been reading my recent posts, you won’t be surprised that I’ve decided they are yet another Customer Data Platform. In fact, one of its tag lines is “easily track, analyze, and take action on live customer data”, which is a pretty decent statement of the CDP value proposition. Users can also design their own custom reports.
  • VISIONEDGE  |  MONDAY, MAY 12, 2014
    [Customer] Five Proven Practices for Customer Experience Mapping
    Customers are the most important part of any business, and keeping them happy should be at the top of your list of priorities. If your organization is among those that have created customer experience maps, kudos to you and your team! Many organizations often mistake creating a process map with creating a customer experience map.
  • ENGAGE  |  THURSDAY, MARCH 31, 2011
    [Customer] 5 Myths About Customer Reviews and the Wild Web
    Maybe not, according to Conor O’Neill, CEO of LouderVoice , a company that helps publishers incorporate customer reviews on their websites. He’s heard all the fears before and he’s here to put the myths about customer reviews to rest: Myth #1: I don’t want to allow people to say something bad on my own site.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 8, 2014
    [Customer] SXSW Preview: Social Technologies and the Universal Customer Profile
    These questions are all related to the same phenomenon: social technologies are changing the language habits and behaviors of marketers and their customers. Let me focus on one related point in particular: As they evolve, social technologies will expand our definition of the universal customer profile.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 4, 2013
    [Customer] Our Flagship White Paper on B2B Demand Generation – How to Find New Customers is here!
    Get the great white paper How to Find New Customers right here on this blog, but filling out the form here. “ So much has been written about B2B demand generation, but Ogden makes it simple, which makes How to Find New Customers a must-read ” – The Funnelholic, Craig Rosenberg. How to Find New Customers.
  • B2B MARKETING ONLINE  |  FRIDAY, FEBRUARY 4, 2011
    [Customer] The Customer is King (not always!)
    Customer service has become the pinnacle of business benchmarking. The ‘Customer is King’ is indelibly etched into the fabric of many carefully scripted mission statements. Many B2B UK companies consciously treat customers in the same way. Some customers are indeed King. Customer insight Customer crm
  • B2B MARKETING TRACTION  |  FRIDAY, JULY 19, 2013
    [Customer] B2B Marketers: Do Customers Have a Tattoo of Your Brand?
    Customers line up for new product releases and even tattoo the brand’s logo on their body. We need to engage our customers, not only in the buying cycle but through the entire customer experience as well. If any of you have customers that have tattooed your brand on their bodies, I’d love to know!
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Customer] Your Customers Want to Talk to You
    Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious problem of Customer Hide and Seek. Customer Service Person: But then customers will call it looking for support. Customer service is expensive.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 4, 2013
    [Customer] Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers
    We present our Top 10 List – Ten reasons NOT to contact the sales lead generation company Find New Customers. Jeff Ogden, President of the sales lead generation company Find New Customers shares a witty look at 10 reasons NOT to talk to Find New Customers. One Buffer Let’s have a bit of fun! So relax and have fun.
  • CONVERSIONATION  |  MONDAY, JANUARY 28, 2013
    [Customer] Five Customer Empowerment Tips: the Days of Intuition are Over
    You don’t really need studies to notice customer empowerment. Customer – and consumer – empowerment is directly related to the end of marketing as we have practiced it. Despite channel fragmentation and changing consumer behavior, we have more ways than ever to offer relevant customer experiences across all touchpoints.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 25, 2011
    [Customer] Find New Customers – the Unmarketing Company
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.”
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 5, 2013
    [Customer] The 3 Pillars of B2B Customer Service
    Understand Your Customers. Understanding your customers is essential to establishing and maintaining relationships that deliver returning revenue as well as up-sell and cross-sell business. The best way to get to know your customers? Create a Vibrant Customer Relations Team. Track them. relationships.
  • BIZNOLOGY  |  FRIDAY, MAY 2, 2014
    [Customer] Customer focus in the Digital Age
    One of the discussions we have is around the difference between marketing and sales.  I take care to ensure that they understand that marketers obtain information about customers, competitors, and markets, and focus on delivering value. You want to ensure that customer experiences with your brand are as positive as you can make them.
  • STORIES THAT SELL  |  THURSDAY, AUGUST 16, 2012
    [Customer] The “Leave-Behind” Doc for Asking Customers for Case Studies
    Business and personal success largely depends on leveraging those relationships, and it's no different when we ask customers to participate in customer success stories and case studies. The best way to get customers on board for case studies is to tap into those with the closest relationships with the customer.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Customer] Marketing Automation’s Growing Role in Customer Lifecycle Management
    Beyond Lead-to-Revenue: Lori Wizdo and Atri Chatterjee Discuss Marketing Automation’s Growing Role in Customer Lifecycle Management. She researches and advises on the core marketing operations of customer attraction, nurturing, conversion, and lifecycle value management. So the customer success team implements or onboards.
  • INBLURBS  |  WEDNESDAY, JUNE 6, 2012
    [Customer] How to grow your revenue through Social Customer Support
    A recent survey from Oracle found out that a growing number of customers are reaching out to companies for support through social media sites like Facebook, Twitter, and Yelp and thought their corporate blog. Connecting with customers and prospects. Infographic: Social Customer Service. Humanize B2B companies.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Customer] Social Customer Support: AT&T is doing it Right!
    There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. think a lot of B2C and B2B Marketers are listening but they tend to think that actual customer support is someone else’s job when in reality Marketers need to own customer support!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 6, 2013
    [Customer] Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)
    As I wrote last week , it sometimes seems that every system I look at these days is a Customer Data Platform. All were developed because someone else recognized the huge unmet need for getting better customer data to marketers. customers and is looking to expand in this market. foreign exchange trading, and ecommerce.
  • CONVERSIONATION  |  WEDNESDAY, AUGUST 10, 2011
    [Customer] Customer Satisfaction and Social Feedback: No One Cares About You
    Author Jack Loechner mainly looked at the social media aspect of the survey that found “94% of companies do not yet use social media channels such as Facebook and Twitter to gather customer feedback” in [.]. A MediaPost article titled “Voice Of The Consumer Still In The Woods” earlier this year tackled a survey by MarketTools.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 19, 2013
    [Customer] New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs
    My detailed study of Customer Data Platforms should be released next week. They generally return corrected and enhanced data and lead scores based on models built from the client’s customer files. These systems build a database of customers and their responses to online display advertisements. Campaigns. Audience management.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 26, 2013
    [Customer] Is Customer Experience The Future of Marketing?
    Time to turn our attention to the biggest challenge in marketing:  focus on the customer and the customer experience. They are going to do this by delivering unequaled customer experience which is what the consumer seeks today.  The post Is Customer Experience The Future of Marketing? That is out the window for me….
  • LEADER NETWORKS  |  THURSDAY, AUGUST 18, 2011
    [Customer] Designing Metrics for Online Customer Communities
    What is the value of the online community to the customers? The real value of community is often found by looking to business definition of success and member definition of success- determining where the community works in support of the larger business goals and customer needs, and then determining in what ways they align.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 29, 2011
    [Customer] ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
    Both the ExactTarget and Eloqua announcements reflect a strategy of positioning their products as a company’s primary customer management system. If you recall my post last week on Adobe and Oracle announcements, those firms also wanted to place themselves at the center of the customer management universe. So did I. Oh well.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 16, 2011
    [Customer] 10 ways to use psychology to lure web customers
    This is commonly called a “call to action.&# On my website, you can click to see free materials, download an eBook, watch videos, read case studies, listen to a podcast, read my blog … basically I give people lots of reasons to hang around by providing valuable material that would interest my target customer. Strange but true.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 26, 2012
    [Customer] What’s the Best Day to Engage Your Online Customer Community? [CHART]
    What’s the Best Day to Engage Your Online Customer Community? Digital Marketing b2b marketing community management digital marketing Eloqua online customer community toplinersOur 2012 data showed us that mid-week is the busiest time on our own community, with a peak on Wednesday.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Adventures in Analogia: How to Find Customers in the Offline World
    In this post I’ll reveal the top three tips that I’ve learned on how to find customers in the analog world: 1. brought this custom home with me when I returned. The post Adventures in Analogia: How to Find Customers in the Offline World appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • STORIES THAT SELL  |  MONDAY, MARCH 9, 2015
    [Customer] Arm Your Sales Team with Customer Success Slides
    What examples can she share of current customer successes? Although she''s got a good written customer case study that fits the prospect''s situation, she needs a slide to represent it. Here''s an example: The post Arm Your Sales Team with Customer Success Slides appeared first on Stories That Sell. It''s 9 a.m. What to Include.
  • CONVERSIONATION  |  TUESDAY, MAY 31, 2011
    [Customer] Getting the Priorities Right In Online Customer Service and Social Listening
    Social media are great for customer service purposes and many companies do have a social media presence to service their customers. However, social media are rarely full-fledged customer service platforms. guess you know the names of those that do it successfully on Twitter, for instance.
  • REPUTATION TO REVENUE  |  MONDAY, FEBRUARY 14, 2011
    [Customer] Customer references and solutions marketing: Building blocks for business impact
    B2B marketers focused on high value solutions know that customer evidence is like gold. But when you're asking business buyers to invest serious money in a complex solution, typically involving a customized mix of products and services, they need to know you've done it before and that other customers have derived real business benefits.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Customer] Our Home Page Work-Over at Find New Customers
    I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. But I cannot wait for the professional to finish, so I did what I could and took pruning shears to Find New Customers. Grab our awesome free white paper, How to Find New Customers! What do you think? After (28 Words).
  • WINDMILL NETWORKING  |  TUESDAY, JULY 22, 2014
    [Customer] 3 Tips to Improve Your Social Customer Service
    Building relationships with your customers requires more than the occasional “check-up” to see how they are doing. Beyond simply fixing your customers’ issues, businesses need to interact meaningfully and consistently with their customers. Tips to Improve Your Social Customer Service by Sofie De Beule - Maximize Social Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 13, 2011
    [Customer] The customer is the customer. Adapt or die.
    later found out this VP secretly sold the defective products to his customer any way, simply adding our claim payment to his bottom line (and annual bonus payment) through some accounting jujitsu.  My customer loved bragging about his cleverness to demonstrate the power he could wield over my company. But I’m still the customer.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JUNE 25, 2014
    [Customer] Customer Loyalty, Your Brand and Revenue – The Perfect Storm
    Now more than ever your customers matter. Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before. Do you need an effective customer marketing program? Contact New Incite today.
  • REVENUE JOURNAL  |  SUNDAY, FEBRUARY 19, 2012
    [Customer] Customers Aren't Spoiled Brats. They Just Want What They Always Did - And Now They Can Tell the World
    There's a lot of talk going around marketing circles lately, positing that today's customers have become spoiled brats, expecting everything "now," and throwing a major, public tantrum when they don't get what they want. In fact, one could say that managers and marketers are behaving more like spoiled brats than their customers are.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 2, 2015
    [Customer] Fixing the Customer Experience Part IV – Where to Start
    Now that the Customer Experience is safely in the hands of the marketing department , it’s time to figure out where to start with the fixing of  it. The next thing is to figure out who your customers are. At the same time as you are doing personas, you should also be mapping the customer journey. Enough whining. There.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 12, 2013
    [Customer] Committing to Your Customer: The Secret to Making Every Customer’s Experience Amazing
    I’m Amy Arndt, one of the Customer Success Managers (CSM) at InsideView , and I’m excited to launch a series of blog posts about our Customer Success department.  My professional background is a unique mix; I have a background in journalism and sales, which works really well in my role as CSM. CRM customer 2.0 Let’s do this!
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 16, 2015
    [Customer] Three Reasons Customer Experience Management Fails – Part II
    Last week we looked at Customer Experience management (CEM) and the three reasons I think we’re doing it wrong. Reason #1 was forgetting that at the beginning, middle and end of all customer experiences is emotion. Plus 81 percent recognize that there is correlation between customer experience and loyalty. Well that’s hopeful.
  • CONVERSIONATION  |  TUESDAY, JULY 5, 2011
    [Customer] The Artificial Difference Between Community and Customer Service
    The post is about the differences between a “genuine community and a customer service channel” and the need to distinguish between both. Customer relationships Customer service Social CRM community customer serviceRichard indeed argues that each is unique since “a genuine community [.].
  • SALES CHALLENGER  |  WEDNESDAY, MAY 2, 2012
    [Customer] Your Best Source of Untapped Customer Intelligence
    With more access to information than ever before, it’s become clear that customers no longer “need” supplier input to make informed purchase decisions. With that in mind, the ability for reps to get in early and shape customer demand has become a necessity in today’s world of sales.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 7, 2013
    [Customer] NICE Buys Causata to Extend Its Customer Experience Management Position
    So, there I was around 7:30 Eastern time this morning, sending out reminder notices to vendors I need to interview for an upcoming report on Customer Data Platforms. So it’s certainly possible that they will be another source of competitors converging on the market for integrated customer experience management solutions.
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