CMO ESSENTIALS | THURSDAY, AUGUST 20, 2015
[Customer] Are We Getting Customer Experience Wrong?
While watching the doom metal band, Pallbearer , the other night, I started thinking about customer experience. Well, to be honest, I had been thinking about customer experience — and the lack of clarity we have around the concept of experience — all that day. . When I purchased my ticket, I was a customer of Ticketmaster. And I
B2B MARKETING UNPLUGGED | MONDAY, MAY 26, 2014
[Customer] A Refreshing Look at Customer Loyalty
Alas, no detectives, bodies, forensics or car chases here, but all is not lost; this is a cracking good read about customer loyalty and it’s one marketers should pay attention to. . Here, Dixon has a look at why, despite decades of study, investment and public humiliation, we still can’t seem to get customer loyalty right.
FEARLESS COMPETITOR | MONDAY, MARCH 12, 2012
[Customer] Find New Customer Announces Demand Generation using the SCORE Methodology
” If that statement defines you and your goal, you want SCORE process from Find New Customers. ” says the President of Find New Customers , Jeff Ogden. It was devised from the work Find New Customers did with many clients in the past few years – where we learn what works best. What do you think?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 22, 2014
[Customer] Five tips to turn social media mistakes into customer advocacy
We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to activate your current customers when you still have detractors focusing on service or product issues that need to be resolved. Sometimes, things go wrong.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 7, 2014
[Customer] Customer-Obsessed Marketing Is Your Next Competitive Edge
And they’re doing that by proving that “your customers are only one click away from your competitors” is more than just a clever phrase —it’s the difference between being a market leader and going out of business. by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn.
INFLUITIVE B2B | WEDNESDAY, APRIL 22, 2015
[Customer] New Forrester Research: B2B Should Use B2C Customer Loyalty Principles
Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. But B2B marketers are under growing pressure to interact—and deepen relationships—with customers at every stage of the lifecycle, since retaining a customer is more valuable than acquiring a new one.
KOMARKETING ASSOCIATES | THURSDAY, OCTOBER 15, 2015
[Customer] How B2B Marketers Can Build Meaningful Customer Relationships In 3 Steps
They aren’t the basis for a customer relationship. These and similar impulse or ill-considered circumstances don’t lay a smooth trail to “Customer For Life” utopia. And for your marketing dollar, it’s a given you’ll want to retain paying customers as long as possible. Get to know your prospective customers.
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 19, 2014
[Customer] Need New Customers? Get Happy Employees
Because the role of marketing is to get and keep customers. They build brand ambassadors who reflect positively on the business with each interaction with customers, employees and society at large. That’s how to get and keep customers. The post Need New Customers? Why is this important for marketing strategy?
LEADER NETWORKS | MONDAY, APRIL 1, 2013
[Customer] Avoid Online Customer Community Failure!
This is especially true for online customer communities. failure with customers (Ouch!) is far more painful than any internally-facing problem, because it touches the people and companies that are core to the organizations’ success. The business case for customer community initiatives is overwhelmingly positive. Failure.
SAZBEAN | WEDNESDAY, MAY 26, 2010
[Customer] Pricing Based on Customer Expectations
Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. How can you meet your customer’s expectations without directly asking them?
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, SEPTEMBER 17, 2015
[Customer] Leading Companies for Customer Service, On and Off Social
Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale.
VERTICAL RESPONSE | TUESDAY, AUGUST 18, 2015
[Customer] Emails That Encourage Customer Engagement
How are you currently engaging your customers? Studies show engaged customers have positive responses to businesses, which translate into higher sales. You want customers to love your brand and go out of their way to buy your product or service. One of the easiest ways to increase customer engagement is through email.
B2B MARKETING INSIDER | WEDNESDAY, OCTOBER 24, 2012
[Customer] 31 Easy Ideas To Create Content Your Customers Want
The objective is to simply answer your customers’ top questions, to rank for the top keywords and to generate enough value in each post that your readers want to share it with their connections and come back again. 31 Easy Ideas To Create Content Your Customers Want. And you don’t need to sacrifice quality. “).
B2B MARKETING TRACTION | MONDAY, JUNE 23, 2014
[Customer] How to Increase Customer Loyalty through B2B Marketing
Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Here are five ways to improve your marketing to your customers. 1.
STORIES THAT SELL | TUESDAY, JUNE 16, 2015
[Customer] Another Idea for Getting No-Go Customers off the Fence
And year after year since then, I hear the same challenge from organizations as the main reason they don’t create more case studies. "We can't get customers to agree to do them!". The truth is, you have to sell the idea to the customer. Customer case studies are similar. It’s been 15 years since I wrote my first case study.
CONVERSIONATION | MONDAY, DECEMBER 10, 2012
[Customer] Touchpoint and Customer Experience Mapping Made Easy
Example of retention stage touchpoints “This is the age of the customer”. You need to see the world through your customers’ eyes”. discovered this customer experience mapping tool a few months ago when it was still in Beta. just want you to work in a more customer-centric and efficient way. You just have to check it out.
WINDMILL NETWORKING | FRIDAY, APRIL 11, 2014
[Customer] The Future of Social Customer Service: Seamless Customer Experience
These days, customer service is ruled by the customer rather than companies; it is the customer who relentlessly determines how he wants to be helped, not the other way around. It’s subsequently extremely important to provide customer service at the right touch point, whether it be on Facebook or on your website.
VERTICAL RESPONSE | THURSDAY, SEPTEMBER 5, 2013
[Customer] Turn Customers into Advocates
That’s why a glowing review of your product or service from a customer to one of their friends can be more effective than any marketing campaign—or serves as a great complement to one. But how do you turn lukewarm customers into raving fans, who will sing the praises of your business offerings to anyone within earshot?
BIZNOLOGY | MONDAY, OCTOBER 19, 2015
[Customer] Stop over-complicating your customer information
For some reason, we’ve decided that these two ways of understanding customers are completely separate, complicated, and require immense training to do properly. The Persona can be though of as what we know about customers that doesn’t change very often–who they are, how they think, their style, and their passion.
FEARLESS COMPETITOR | TUESDAY, MARCH 1, 2011
[Customer] Find New Customers: B2B Marketing Simplified
Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor. Find New Customers is one of few lead generation companies in New York. How do we know who is the right person? When is the right time? contact-form].
CONVERSIONATION | SUNDAY, APRIL 6, 2014
[Customer] The customer has a voice: your business is the audience
The significantly grown attention for “content marketing” and the “brands as publishers” and storytelling narrative has made marketers look at their customers, prospects, etc. as “audiences” It’s time to look at our businesses as audiences. Content marketing Integrated marketing
MARKETING INTERACTIONS | SATURDAY, DECEMBER 17, 2011
[Customer] Is Gaming Your Customers Okay?
Is the offering of prizes actually gaming our customers? " Are companies so zealous about online engagement that they're willing to pay for it, rather than earn it and mislead their prospects and customers along the way? hope you'll chime in and contribute to the conversation. I'm all ears! But they don't.
VISIONEDGE | MONDAY, MAY 12, 2014
[Customer] Five Proven Practices for Customer Experience Mapping
Customers are the most important part of any business, and keeping them happy should be at the top of your list of priorities. If your organization is among those that have created customer experience maps, kudos to you and your team! Many organizations often mistake creating a process map with creating a customer experience map.
SALES INTELLIGENCE VIEW | TUESDAY, APRIL 7, 2015
[Customer] Customer Spotlight: Etelligent Solutions
Customer Success insideview case study insideview customer reviews insideview customer story insideview customers insideview testimonial insideview user reviews We recently began an online community for InsideView’s […].
VERTICAL RESPONSE | THURSDAY, SEPTEMBER 25, 2014
[Customer] 5 Easy Ways to Ignite Your Customer Service
What new things are you doing to make your customers happy? Take some time now to drive value for your customers, and benefit from it all year long. Know your customers. Identify customers who haven’t purchased in six months, and send them an email with a great deal. Get quick access to your loyal customers.
AVITAGE | MONDAY, AUGUST 3, 2015
[Customer] Create Customer Content in Multiple Languages
The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. The post Create Customer Content in Multiple Languages appeared first on Avitage. Content in multiple languages isn’t new. But that’s exactly the point.
STORIES THAT SELL | WEDNESDAY, DECEMBER 7, 2011
[Customer] Can You Doctor Customers’ Quotes?
While customer case studies have many similarities to journalism, they're not. And customers have the chance to review and approve their stories and direct quotes. There's what the customer said. At this point, I've written more than 600 case studies, and interviewed even more customers. It's marketing.
CONVERSIONATION | WEDNESDAY, JANUARY 11, 2012
[Customer] Treat Bad Customer Reviews as Good Friends
When a customer is disgruntled, the act of solving his problem in a rational and authentic way – which means not hiding the truth – is an excellent opportunity to turn him into the most loyal customer you ever had. Does this mean we should mess up as a strategy? Of course not. You [.].
LOOPFUSE | TUESDAY, JANUARY 8, 2013
[Customer] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
All of our current LoopFuse customers will be receiving details shortly on getting set up with their Nearstream accounts. Below is the full press release: Nearstream and LoopFuse Combine To Offer Next Generation Social Customer Engagement with Marketing Automation. Great things ahead! Robert Pease, CEO & Bradley Young, CTO.
ACT-ON | MONDAY, NOVEMBER 23, 2015
[Customer] Dear CMO Part II: Place the Voice-of-the-Customer at the Center of All You Do
In Part I, “ Dear CMO, Part 1: Why Your Content Misses the Mark ”, we detailed findings and shortcomings in content marketing approaches when it comes to actually securing customers from these investments. This results in investment directed into eye- and click-candy over meaningful engagement with customers themselves.
I-SCOOP | SUNDAY, JUNE 7, 2015
[Customer] Jeanne Bliss: how to build your customer-driven growth engine
In 2006 Jeanne Bliss published “Chief Customer Officer: Getting Past Lip Service to Passionate Action“ Since then she has been helping leadership teams and CCOs (Chief Customer Officers) to find their united voice and become customer leaders.
PUZZLE MARKETER | WEDNESDAY, JANUARY 2, 2013
[Customer] How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. It’s not that face to face interaction with customers is unimportant. They have it ingrained in their DNA.
INFLUITIVE B2B | TUESDAY, JUNE 2, 2015
[Customer] B2B Customer Review Websites: 3 Tips For Blowing Past Competitors
That’s why Angela Higgins , Manager, Customer Engagement at Code42, made getting high-quality customer reviews a top priority. Code42’s thousands of happy and highly vocal customers are one of our strongest market differentiators,” said Angela. How Code42 Stepped Up Its B2B Customer Review Game. Stand back.
B2B MARKETING UNPLUGGED | MONDAY, MARCH 16, 2015
[Customer] Three Reasons Customer Experience Management Fails – Part II
Last week we looked at Customer Experience management (CEM) and the three reasons I think we’re doing it wrong. Reason #1 was forgetting that at the beginning, middle and end of all customer experiences is emotion. Plus 81 percent recognize that there is correlation between customer experience and loyalty. Well that’s hopeful.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 24, 2013
[Customer] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
by Eloqua | Tweet this Is your organization customer obsessed? While the history and sentiment of customer obsession has been around since the dawn of marketing, how we achieve customer obsession has changed. To manage multichannel relationships, it’s imperative to understand our customers, and what they are passionate about.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 15, 2015
[Customer] Why is Mobile at the Heart of the Customer Journey?
It’s a way of life, and it’s at the heart of the customer journey. Think about how this translates to the customer journey. It’s used in the early stages of the customer journey. Give prospects and customers the information they want, when they want it. We check our emails while standing in line.
FEARLESS COMPETITOR | FRIDAY, MARCH 9, 2012
[Customer] Laugh and Learn with Find New Customers – Episode 62 – Collaboration
In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation and global marketing company Find New Customers ( [link] ) shares a marketing lesson using wit and humor. Marketing Find New Customers Laugh and Learn marketing-campaigns
FEARLESS COMPETITOR | MONDAY, MARCH 11, 2013
[Customer] How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Have it graded by the experts in buyer personas at Find New Customers , trained via the Buyer Persona Master Class by the Buyer Persona Institute. Let Find New Customers grade yours for free. But most are not properly done. What do you think?
CONVERSIONATION | WEDNESDAY, MAY 2, 2012
[Customer] Putting Customer First in Practice: a Humble Example
As I mentioned earlier , Kristin wrote a book, “ Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.” ” Very simply put it’s about how talking to your prospects and customers, asking them the right questions (about their needs) and providing what they need, using buying process roadmaps, leads to revenue.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, DECEMBER 13, 2014
[Customer] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Coordination later. Segmentation.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 26, 2013
[Customer] Customer Data Platform Guide Reviews Tools to Build Marketing Databases
Raab Associates’ new Guide to Customer Data Platforms is now available (click here to buy ). As customers interact across more channels, marketers need to not just meet them in every new location but recognize them and carry on a continuous conversation from one touchpoint to the next. Fair enough. It’s why CDPs are so important.
LEADER NETWORKS | THURSDAY, JANUARY 20, 2011
[Customer] Do Customers Expect Companies To Have Online Customer Service?
I have been wondering lately if we have we reached the point where companies are expected to have an online customer service presence. If I, as a customer, post a message in a discussion forum about a company or a product, should I expect that company to answer me or weigh in on the discussion? What is your social customer strategy?
INFLUITIVE B2B | THURSDAY, NOVEMBER 5, 2015
[Customer] 7 Referral Program Best Practices For Wooing Customers
From high-growth startups, to multi-national enterprises, every B2B company wants more customer referrals. Referred customers are 30% more likely to convert than leads generated through other channels , and have a 16% higher life-time value. Well, the good news is your happiest customers want to give you referrals! Download now.
B2B MARKETING TRACTION | FRIDAY, NOVEMBER 12, 2010
[Customer] Improve Service with a Customer Touch Point Map
Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. Could that describe your level of service to your customers? Lots of customers, many years of touch points.
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 24, 2015
[Customer] 4 Lessons in Serving Up Customer Success
And in the spirit of true customer obsession, we thought we’d share some of the objectives of this program that you can apply to your customer enablement efforts and programs, regardless of your business model. Customers can choose from close to 40 topics. Be resource-oriented. Check out our menu of topics ! Provide help.
B2B MARKETING UNPLUGGED | TUESDAY, NOVEMBER 24, 2015
[Customer] Your Customers Are Way More Efficient Than You Are
In fact, I think there is an excellent business to be built around outsourcing conversations with terrible customer service organizations. All of which leads me to the idea of efficiency, and the widening gap between how companies view it and how customers view it. But customers are viewing efficiency in a much different light.
FEARLESS COMPETITOR | MONDAY, MAY 2, 2011
[Customer] Top 10 Reasons NOT to talk to Find New Customers
B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Prospective customers are beating down your doors to buy. 9. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. Thank you, David Letterman!).
WINDMILL NETWORKING | MONDAY, FEBRUARY 23, 2015
[Customer] The Customer Experience Trap
I really do believe there are six essential customer experience questions that must be answered, after all I wrote a post about it. Augie is more than qualified to express an opinion after all he is […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. In the.
STORIES THAT SELL | WEDNESDAY, DECEMBER 17, 2014
[Customer] The Risk of Stripping Down Customer Case Studies
What about customer case studies? Among my clients and peers, the debate is whether buyers will read longer customer case studies. Still, customer case studies seem to be getting shorter - down to a few paragraphs - because companies believe that buyers don''t want longer stories. In my household, we''re having a newspaper war.
SOCIAL MARKETING FORUM | WEDNESDAY, FEBRUARY 13, 2013
[Customer] Social Proof, Circles Of Trust and Your Customer
Community marketing Customer relationships Relationship marketing Social media marketing circles of trust Performics social proofThe opinion of others is an important driver in the buying decision of people. It has always been so. While there are differences between the ways we buy consumer products [.].
FIFTH GEAR ANALYTICS | THURSDAY, AUGUST 4, 2011
[Customer] Is Customer Intelligence Delivering?
The authors, led by Robert Brosnan, report on a recent survey of Customer Intelligence (CI) professionals about their use of analytical applications and their job priorities On a recent flight home, I had the opportunity to read a recent report by Forrester Research.
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 14, 2015
[Customer] New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
In fact, 85% of digital marketers say the biggest challenge to cross-channel marketing is customer data that’s spread across multiple channels. New mobile marketing innovations can help marketers and advertisers target their ideal customer and orchestrate a mobile experience that’s coordinated with other marketing channels.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 15, 2015
[Customer] Communist Customer Service: 3 Lessons I Learned on My Vacation.
Which meant no competition, and thus no need to innovate or provide customer service. Below, I’m sharing three major customer lessons I’ve unfortunately learned from my trip to the East shores. ” Yep, there’s that world-famous East German customer service. If only he had done the same for his customers!
B2B LEAD GENERATION BLOG | SUNDAY, OCTOBER 21, 2012
[Customer] Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target
Through developing an Ideal Customer Profile (ICP) and updating it at least every six months. Here are the steps to developing an ICP: Identify your five best customers. Identify your five worst customers. Analyze what they have in common: Your worst customers should look completely different than your best. they queried.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 25, 2013
[Customer] I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. Those are something new. Others I haven’t yet written about include Mintigo and Gainsight.
FEARLESS COMPETITOR | MONDAY, MARCH 7, 2011
[Customer] Overview of Find New Customers
Forgive us, but we simply wish to share a brief company overview of the B2B Lead Generation company Find New Customers. Please visit Find New Customers for more - and to download our great free content. Find New Customers is one of few lead generation companies in New York. Sales lead generation is critical today.
BIZNOLOGY | FRIDAY, MARCH 22, 2013
[Customer] Online and Offline Marketing Combine for Customer Engagement
Your customers hang out online but they didn’t turn into robots, so the offline part of your interactions is a must. You gather ideas and pictures from offline events, and you can come up with any article that is valuable for your target audience and attracts more customers to your business. Reached 100,000 customers this month?
B2B MARKETING INSIDER | WEDNESDAY, JULY 29, 2015
[Customer] 5 Signs You Don’t Know Your B2B Customer
Here are 5 warning signs you maybe don’t know your B2B customer as well as you should. 1. Is your team relying on information about customers that was created before you had an iPhone (7 years ago)? The post 5 Signs You Don’t Know Your B2B Customer appeared first on B2B Marketing Insider. But take a close look. This month?
CUSTOMER EXPERIENCE MATRIX | MONDAY, MAY 20, 2013
[Customer] Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience
At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month. The central database and cross-channel treatments are two of the three capabilities I’ve defined for a Customer Data Platform.
AVITAGE | THURSDAY, FEBRUARY 28, 2013
[Customer] Continuously Acquire Customer Stories, Insights, and Ideas
If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients. Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories. Trying to find stories when you need them is not easy.
LEAD VIEWS | TUESDAY, AUGUST 7, 2012
[Customer] Does Marketing Automation Hurt or Help Customer Intimacy?
In 1993, Michael Treacy and Fred Wiersma published their seminal article in the Harvard Business Review about the three value disciplines (operational excellence, customer intimacy, product leadership) that outstanding companies practice. Do our current best practices hurt customer intimacy or enhance it? Or is it a wash?
STORIES THAT SELL | TUESDAY, JANUARY 8, 2013
[Customer] Customer Videos 101: How to Score a Killer Sound Bite
But given a little practice – anyone can elicit uber-happy sound bites from satisfied customers on camera. Here are some guidelines before interviewing your satisfied customers: 1. Your Prep Work: Before conducting an interview, write out open-ended questions that help draw out the customer’s story. Excited?
VERTICAL RESPONSE | THURSDAY, MARCH 12, 2015
[Customer] 5 Ways to Create Added Value for Customers
Added value is an important tactic that can be used by small businesses to acquire and retain customers , increase brand awareness, and differentiate one’s place in the marketplace. Always consider your customers’ perspective. Consistently work to improve customer satisfaction. Don’t know where to start?
B2B MARKETING INSIDER | MONDAY, FEBRUARY 17, 2014
[Customer] The Secret To A Better Customer Experience
Personalization brings up a whole host of issues like Big Data, Privacy concerns, real-time analytics,and more, but ultimately the goal must be to improve customer experience without being creepy. Despite this strong desire, only 17% of marketing leaders are going beyond basic transaction data to deliver personalized customer experiences.
SALES CHALLENGER | TUESDAY, JANUARY 29, 2013
[Customer] 3 Customer Contacts Reps Must Engage
It seems that star reps have recognized something that their average-performing peers have not: the most accessible customer contacts, the ones that will always pick up the phone and talk to you, rarely have the influence or ability to build the internal consensus required to get a deal done. Let’s walk through each in turn: Go-Getters.
CRIMSON MARKETING | MONDAY, NOVEMBER 2, 2015
[Customer] How to Market Smart When You’re Not an IT Expert (featuring Nate Skinner, Chief Customer Officer at Campaign Monitor)
For marketers, that means an ever-expanding need to work with technology to reach the right customers, with the right message, at the right time. Nate Skinner is the Chief Customer Officer of Campaign Monitor , a simple and elegant email marketing software for business.
B2B LEAD BLOG | WEDNESDAY, FEBRUARY 25, 2015
[Customer] Gaining a 360 Degree Customer View
Today’s marketing manager should have a single, trusted, comprehensive view of customers and potential customers to be able to target marketing most effectively. By understanding customers thoroughly, businesses can capitalize on sales opportunities. But […]. Database Marketing data driven decisions
SAZBEAN | MONDAY, JUNE 6, 2011
[Customer] Treat Your Customers Unequally
Because at the end of the day some customers are more valuable to your company than others. Both segment customers all the time in order to know how to be the most effective in their jobs. Acquiring new customers is much more costly (in both time and money) than retaining current customers. Customer Lifetime Value.
CONVERSIONATION | SATURDAY, DECEMBER 17, 2011
[Customer] Customer-centricity in a Social World: Redefining the Customer
Customer-centricity is a term we are using increasingly in marketing lately. Customer-centricity was defined as providing positive consumer experiences for a long time. Blog Connected marketing Customer-centricity Management Marketing theory customer-centricityNow we define it in a much broader sense: as a strategy [.].
CONVERSIONATION | SUNDAY, MAY 29, 2011
[Customer] Customer-Centric Social Media: What is Your Unique Social Proposition?
Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USPThere is no shortage of acronyms in the marketing jargon. This way, e.g. ROI became Return On Involvement and even Return On Ignorance, just to name one acronym.
VISIONEDGE | MONDAY, FEBRUARY 3, 2014
[Customer] Using Customer Lifetime Value to to Improve Marketing Investment Decisions
The profits generated during the retention phase of a customer relationship are often referred to as customer lifetime value or customer retention equity. Intuitively, we know that Customer Lifetime Value (CLV) is an important metric for every company. How do you calculate CLV? 1/1.61). In this case that is 2.56 years.
FEARLESS COMPETITOR | TUESDAY, DECEMBER 23, 2014
[Customer] Happy Holidays from your friends at Find New Customers
All of us at Find New Customers wishes you and your family a happy and joyous holiday season and a wonderful and healthy new year. Other than a year-end post to summarize the great accomplishments at Find New Customers , we will start work again in early January. Filed under: Accident , Christmas , Find New Customers , Hospital.
B2BMARKETINGSMARTS | MONDAY, MAY 23, 2011
[Customer] In B2B marketing “Nobody Does it Better” than the customer.
Traditionally, testimonials take the form of a few sentences of praise surrounded by quotes followed by the name, title and company of the customer. In her post “ Customer testimonial dos and don’ts for BtoB Online , Ms. Today, as writer Karen Bannan tells it, testimonials are going video and that’s a good thing.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 29, 2013
[Customer] Social media research, customer insight, and the power of the one
Long before the days of Sysomos, Radian6, or even Facebook, the only way to learn about trends and “sentiment” was to actually poll your customers or go out and talk to them. When I was a marketing director for a large company I led an activity called “Listen to the Customer.” We were stunned. Dig deep.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 16, 2011
[Customer] 10 ways to use psychology to lure web customers
This is commonly called a “call to action. On my website, you can click to see free materials, download an eBook, watch videos, read case studies, listen to a podcast, read my blog … basically I give people lots of reasons to hang around by providing valuable material that would interest my target customer. Strange but true.
PAUL GILLIN | TUESDAY, DECEMBER 18, 2012
[Customer] My New Book, ‘Attack of the Customers,’ is now available
Eleven months later, Attack of the Customers on sale on Amazon ! Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. Today, Most customer attacks don’t go viral, but they can be effective even without big numbers.
FEARLESS COMPETITOR | TUESDAY, MARCH 17, 2015
[Customer] Happy St. Patrick’s Day from Find New Customers!
The most likeable company in marketing Find New Customers , wishes you and yours a wonderful St. Patrick’s Day! (We call ourselves Likeable because Find New Customers is partnered with Likeable Local , which is Social Media Marketing Software to make YOU more Successful.). B2B lead generation Find New Customers St.
MARKETING INTERACTIONS | MONDAY, AUGUST 8, 2011
[Customer] Content Marketers Need a Customer Field Trip
It's critical to take a "customer field trip" to experience what your prospects and customers experience as they interact with your brand online and to correct any inconsistencies to improve their experience with your company and your content. Have you taken a "customer field trip" lately? why?).
FEARLESS COMPETITOR | SUNDAY, MARCH 23, 2014
[Customer] Very exciting times at Find New Customers
These are exciting times indeed at Find New Customers ! We have a wonderful new client who just signed a Statement of Work with Find New Customers - a West Coast marketing software firm launching a new product in early April. They just inked an agreement with Find New Customers to use us to get into new accounts. Holy crap!
B2B MARKETING UNPLUGGED | MONDAY, APRIL 27, 2015
[Customer] Stop Letting Your Customers Talk to Strangers
Are you a self-starter with an eye for detail, a passion for great customer service and unresolved hostility issues? In our final look at the miserable set of misaligned processes and emotionally empty engagements that pass for customer experience management, it’s time we define a customer communications function once and for all.
AVITAGE | WEDNESDAY, MARCH 26, 2014
[Customer] Customer Facing Content as a Conversation
Start with the Conversation Thinking about customer facing content as a conversation is a helpful starting point. It will help you determine what content to build (topics and […] The post Customer Facing Content as a Conversation appeared first on Avitage. think some deeper distinctions about content can help here.
CMO ESSENTIALS | MONDAY, JUNE 15, 2015
[Customer] Want to Elevate Your Brand’s Insights? Combine Your Customer Lifecycle and Customer Journey Maps
Long on a collision course, brand and customer experience (CX) have largely been combined into a single concern, prompting savvy CMOs to grab the reins of brand, marketing, and customer experience efforts to ensure they pull in the same direction and work as a team toward a common goal. Customer Experience Trending
SAVVY B2B MARKETING | MONDAY, JANUARY 9, 2012
[Customer] 10 Ways Customer Stories Help Companies Sell
We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. According to research firm Gartner, a potential customer is 2.5 Make sure your teaser is appropriately attractive. ” 3.
VIEWPOINT | WEDNESDAY, APRIL 24, 2013
[Customer] PowerViews with Jim Dickie: Customer-centric is Key
Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. Companies need to be more customer- and solution-centric. My guest today is Jim Dickie. Not Enough Leads. Stay Tuned
INBLURBS | WEDNESDAY, SEPTEMBER 12, 2012
[Customer] Original Content builds you Trust and Customer Loyalty
Content marketing has become a powerful way to engage customer’s right where they stand. This improves the search engine rank and your content has more chances to get shared on social networks, which also improves brand reach and direct more future customers to your offers. The most popular channel to share content is social media.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 6, 2013
[Customer] Five Signs Your Online Customers May Be Cheating on You
Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce. But Marketers can use online behavior and web analytics to reveal patterns and warning signs indicative of the type of customer retention issues that lead to “online cheating.” ” The question is, are they? Low Search Engagement.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JULY 24, 2011
[Customer] Social media feedback as customer prophecy
This is how the power of online customer feedback can work for or against a business at any given moment. I had not seen my friend or spoken to him about the restaurant. How are you and your customers handling negative reviews? My wife and I decided to celebrate for no particular reason at a favorite restaurant. When
WINDMILL NETWORKING | WEDNESDAY, FEBRUARY 12, 2014
[Customer] 5 Common Misunderstandings About Social Customer Service
Social customer service may not be at the top of the priority list for your business. But, can even the smallest companies really risk ignoring their customers? Providing social customer service is no longer an option, it’s a necessity. Most definitely not! Social Media and Workplace Romances.
INBLURBS | TUESDAY, SEPTEMBER 13, 2011
[Customer] 10 Great Ways How to Reach Global B2B Customers with LinkedIn
This makes it much easier for the search engines to index your profile and for future customers to find it during their research online. Here you can write a brief description about your business and how it benefits the future customer. LinkedIn offers a wide toolset of features to get seen from future business partners. Publications.
LEADER NETWORKS | WEDNESDAY, FEBRUARY 16, 2011
[Customer] 71 Top Online Customer Communities: The Big List
Online customer communities are everywhere -- you just have to look for them -- sometimes in unlikely places. Because they are dedicated to serving customers, often they are not evangelized to the general public or consumer audiences. world, but are not, by definition, online customer communities. SaaS4Channel.nl
CMO ESSENTIALS | THURSDAY, NOVEMBER 13, 2014
[Customer] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
Research shows that businesses effectively using customer analytics enjoy 10.5% year-over-year increase in annual company revenue, increase customer satisfaction by 8.1% purchase history), feedback, and sentiment to maximize the benefits of customer analytics. Customer Experience Trending annually. could not.
CRIMSON MARKETING | THURSDAY, AUGUST 6, 2015
[Customer] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell discusses using Big Data in crafting a relevant customer experience and destroying churn rate in this episode of Moneyball for Marketing. Get it wrong and you can do huge damage to your brand.
FEARLESS COMPETITOR | FRIDAY, MARCH 1, 2013
[Customer] Happy Birthday, sales lead generation company Find New Customers – belatedly
Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV. That is nearly everyone.).
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, NOVEMBER 17, 2015
[Customer] Selling to the Challenger Customer
Several weeks ago, at the CEB Sales and Marketing Summit , I interviewed the authors of The Challenger Customer about what it takes to win big deals today -- especially when they involve multiple decision makers. hope you enjoy the conversation below. Buyer Insights
MARKETING ACTION | MONDAY, APRIL 6, 2015
[Customer] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
This is part four in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert, and expand. . By this stage in the customer lifecycle, you’ve gathered up your prospects and nurtured them along the journey. Number of new customers.
SAVVY B2B MARKETING | THURSDAY, APRIL 5, 2012
[Customer] Be human. Your customers will thank you.
Whether you’re selling coaching or core processors, pet sitting or software, connecting with your customers on a human level is critical to capturing their interest, building strong relationships, and nurturing brand loyalty. Don’t make your product the star of the show, shine the spotlight on your customer. Embrace it.
INDUSTRIAL MARKETING TODAY | FRIDAY, JULY 12, 2013
[Customer] Industrial Content Marketing’s Impact on Customer Experience
Customer experience — the Holy Grail of customer loyalty and repeat business. Customer experience is [.]. Content Marketing Inbound Marketing Social Media Marketing Customer experience Industrial Marketing Every company wants it, many talk about it but only a few get it right. This is only a content summary.
SALES CHALLENGER | TUESDAY, APRIL 2, 2013
[Customer] Why Your Customers Don’t Care
In the current era of sales where reps are selling to better informed, empowered customers that are able to diagnose their needs, identify potential solutions, and decide what they’re willing to pay without ever having to contact a supplier, the ability to effectively lead with insight and reframe customer thinking has become an absolute necessity.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 30, 2015
[Customer] 3 Customer Metrics That Will Improve Your Email Marketing
This is a good starting point, but there are many other types of data that will give you a greater insight into your customers, which will help you market to them more efficiently and effectively. Since these are your most loyal customers, you should not treat them the same as your one-time buyers or churning customers.
WINDMILL NETWORKING | THURSDAY, AUGUST 14, 2014
[Customer] 5 Key Principles of Social Customer Service
Customers are sick and tired of poor customer service. However, the basics of social customer service and CRM aren’t. If you haven’t got traditional customer service right in the first place, providing … Continue Reading. 5 Key Principles of Social Customer Service by Sofie De Beule - Maximize Social Business.