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REVENUE JOURNAL Why you’re not Steve Jobs: He was the ultimate Customer Experience perfectionist
| SUNDAY, OCTOBER 7, 2012
Customer ExperienceOne scene , described in Isaacson’s book Steve Jobs , sums it up perfectly: read more.
FIFTH GEAR ANALYTICS How Much Are Your Customers Worth?
| THURSDAY, JULY 29, 2010
As marketers, we have heard about it for years: It is important to understand the total value of your customers over the “lifetime” of their relationship with your brand, product or service. Why would you not want to understand the total impact a loyal customer can have on your acquisition and retention efforts based on this calculation?
SALES INTELLIGENCE VIEW The 3 Pillars of B2B Customer Service
| TUESDAY, FEBRUARY 5, 2013
Understand Your Customers. Understanding your customers is essential to establishing and maintaining relationships that deliver returning revenue as well as up-sell and cross-sell business. The best way to get to know your customers? Create a Vibrant Customer Relations Team. Track them. relationships.
CONVERSIONATION Social CRM: Social Media and Communities in Customer Relationship Management and Marketing
| FRIDAY, MAY 20, 2011
It’s also frequently narrowed down to specific customer-oriented activities such as customer service and even social media monitoring. This is indeed a fundamental issue in nearly all businesses today, and it’s crucial to overcome it and gain a single view on the customer in a fragmented and multi-channel reality.
CONVERSIONATION Using Customer and Peer Reviews to Generate Revenue and Loyalty
| FRIDAY, JUNE 3, 2011
For many years now, several companies have provided their customers and community members the opportunity to post customer reviews on their web sites or blogs, from long before the term ‘social media’ was even used.
LEADER NETWORKS Avoid Online Customer Community Failure!
| MONDAY, APRIL 1, 2013
This is especially true for online customer communities. failure with customers (Ouch!) recent Forrester report ( Understand Communication Channel Needs To Craft Your Customer Service Strategy , March 2013) states “Online communities and Twitter have seen increases in usage rates in the past three years. Failure.
BIZNOLOGY Online and Offline Marketing Combine for Customer Engagement
| FRIDAY, MARCH 22, 2013
Your customers hang out online but they didn’t turn into robots, so the offline part of your interactions is a must. You gather ideas and pictures from offline events, and you can come up with any article that is valuable for your target audience and attracts more customers to your business. Reached 100,000 customers this month?
FEARLESS COMPETITOR Hug your customers and prospects
| TUESDAY, OCTOBER 18, 2011
If there is one mistake I see businesses make each and every day, it is this: They fail to show some love to customers and prospects! Here’s what I suggest you do to “hug” customers and prospects. Call customers and prospects. Filed under: Business relationships , Find New Customers. They never call.
LEADER NETWORKS Social Business Readiness: 5 Questions for Customer Care Executives
| MONDAY, JULY 18, 2011
Your customers are talking about your company right now. Funny thing about customers: unlike staff, you can't make them stop talking in public about what they like -- or don't like -- about your products, services, policies, practices or personnel. However, if your customer care is strong in general, then social can only accelerate it.
STORIES THAT SELL The “Leave-Behind” Doc for Asking Customers for Case Studies
| THURSDAY, AUGUST 16, 2012
Business and personal success largely depends on leveraging those relationships, and it's no different when we ask customers to participate in customer success stories and case studies. The best way to get customers on board for case studies is to tap into those with the closest relationships with the customer. " 3.
STORIES THAT SELL Customer Videos 101: How to Score a Killer Sound Bite
| TUESDAY, JANUARY 8, 2013
But given a little practice – anyone can elicit uber-happy sound bites from satisfied customers on camera. Here are some guidelines before interviewing your satisfied customers: 1. Your Prep Work: Before conducting an interview, write out open-ended questions that help draw out the customer’s story. Excited?
B2B MARKETING INSIDER 3 Steps To A Customer-Driven Marketing Plan
| TUESDAY, JULY 17, 2012
If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. often use one of my favorite inspirational quotes on marketing from Peter Drucker: “the aim of marketing is to know the customer so well that the product or service fits him and sells itself.”.
FEARLESS COMPETITOR The Phases of a Customer Relationship
| SATURDAY, JUNE 18, 2011
Lead Generation Companies | The Phases of a Customer Relationship. Jay Baer of Convince and Convert has a nice way of categorizing relationships with customers, which I share with you. Where are you on this continuum with your customers today? Obviously, we want all our customers to become advocates. What do you think?
FEARLESS COMPETITOR Top 10 Reasons NOT to talk to Find New Customers
| MONDAY, MAY 2, 2011
B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Prospective customers are beating down your doors to buy. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. Thank you, David Letterman!).
CONVERSIONATION The Artificial Difference Between Community and Customer Service
| TUESDAY, JULY 5, 2011
The post is about the differences between a “genuine community and a customer service channel” and the need to distinguish between both. Customer relationships Customer service Social CRM community customer serviceRichard indeed argues that each is unique since “a genuine community [.].
- thinkAnalytics Helps Marketers Optimize Customer Treatments
Its most common applications, churn reduction for telecommuncations companies and content recommendations for video-on-demand services, are in situations where customers explicitly identify themselves, so this is not an issue. Factors can include the channels and applications, number of data mining users, and customer volume.
SAZBEAN Why Social Media Makes Customer Service Better
| MONDAY, OCTOBER 1, 2012
By the end of the year, 80% of companies plan to use social media for customer service. On the consumer side, 62% of customers have already used social media for customer service issues. Your ability to serve your customers, in the channels they wish to be served in, is critical to your business success. News & Note
LEADER NETWORKS Do Customers Expect Companies To Have Online Customer Service?
| THURSDAY, JANUARY 20, 2011
I have been wondering lately if we have we reached the point where companies are expected to have an online customer service presence. If I, as a customer, post a message in a discussion forum about a company or a product, should I expect that company to answer me or weigh in on the discussion? What is your social customer strategy?
FEARLESS COMPETITOR Find New Customers Fan of the Month – Arthur Germain
| TUESDAY, NOVEMBER 1, 2011
B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers - someone who demonstrates strong support for our company. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn with Find New Customers.
PAUL GILLIN Know Thy Customer
| WEDNESDAY, OCTOBER 12, 2011
The result will be a transformation of corporate productivity fueled by deep insights into customer needs. There is a presumption on the part of regulators and customers that senior executives understand what the key processes of the organization are and what their operational health is. created a new acronym: FODDRS. Let’s analyze it.
SOCIAL MARKETING FORUM Twitter Customer Service Should not be Lipstick on a Pig
| TUESDAY, MAY 24, 2011
When the passion and commitment of your social media front line people is not reflected in your processes and not shared by your customer service reps or even supported by your corporate culture or values, you are shooting yourself in the head.
WORKFACE Cultivating the Customer Experience (You're Not a Vending Machine)
| WEDNESDAY, SEPTEMBER 7, 2011
The true meaning of customer experience has been all but forgotten in this brave new world. Customer experience should be measured by more than "how easy was it to use our website?" In it, he concludes that all anyone really needs do is just be a little more human with their customers. Dare I say a human being? But I digress.
FIFTH GEAR ANALYTICS Is Customer Intelligence Delivering?
| THURSDAY, AUGUST 4, 2011
The authors, led by Robert Brosnan, report on a recent survey of Customer Intelligence (CI) professionals about their use of analytical applications and their job priorities On a recent flight home, I had the opportunity to read a recent report by Forrester Research. ll save them for another day.
LEAD VIEWS Consolidations in Marketing Automation Space: Implications for B2B Customers
| TUESDAY, JANUARY 22, 2013
The marketing automation industry has reached an important inflection point. Before this time, B2B marketers had been underinvesting in technology, though the reasons were manifold (lack of perceived. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
CK'S B2B BLOG B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers.
| TUESDAY, JUNE 8, 2010
Because what B2Bs MOST want from WOM is to create customers that — through their "buzz" — create MORE customers. If you deliver on the results you promised, you've won a long-term customer. You've just won an advocate because you've delighted and surprised your customer. Your goal is Brand ROI.
CONVERSIONATION Putting Customer First in Practice: a Humble Example
| WEDNESDAY, MAY 2, 2012
As I mentioned earlier , Kristin wrote a book, “ Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.” ” Very simply put it’s about how talking to your prospects and customers, asking them the right questions (about their needs) and providing what they need, using buying process roadmaps, leads to revenue.
FUNNEL FOCUS Interview: Ardath Albee Shares 5 Tips for Customer Nurturing
| FRIDAY, MAY 20, 2011
You’ve worked hard to turn prospects into customers. The same emphasis should be placed on customer nurturing as on lead nurturing. In the Lead Nurturing Cookbook , we offer a recipe for building customer nurturing programs marketers can implement using their marketing automation platform. Boring! It’s not.
B2B VOICES SXSW: R “Ray” Wang on Customer Engagement
| SATURDAY, MARCH 16, 2013
I had an opportunity to sit down with R “Ray” Wang, CEO of Constellation Research, in San Jose a month ago, and discussed his 9 Cs of Customer Engagement. Video: 9 Cs of Customer Engagement. Uncategorized Aaron Pearson B2B marketing content marketing customer engagement SXSWFirst, Content. Which means what?
FIFTH GEAR ANALYTICS Five Engagement Strategies for Bank Marketers in 2012
| MONDAY, MARCH 19, 2012
We’ve been thinking lately about how more banks should be pushing the envelope and using more of the tools available to them to customize and improve their customer experience. Let your customers’ behavior tell you when it’s time to tell them about new banking opportunities. Martha Bush. Are you ready?
SALES CHALLENGER How to Map the B2B Customer Experience
| WEDNESDAY, NOVEMBER 14, 2012
A multi-faceted customer experience where the customer is interacting across multiple channels and products is a reality. In such a scenario where customers are going through multiple touchpoints, we hear many of our B2B members struggling to improve customer experience. Voice of Customer | Topic Center.
TOMORROW PEOPLE Pull Marketing Strategy: 3 Steps to Attracting More Customers
| TUESDAY, MARCH 13, 2012
Attracting customers is the lifeblood of every business. Apply these steps to your business to attract more customers with less effort. This means listening to what your potential customers are saying and understanding what interests them. By doing this, they fail to benefit from customer response and interest.
BUZZ MARKETING FOR TECHNOLOGY Five Signs Your Online Customers May Be Cheating on You
| WEDNESDAY, FEBRUARY 6, 2013
Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce. But Marketers can use online behavior and web analytics to reveal patterns and warning signs indicative of the type of customer retention issues that lead to “online cheating.” is crucial to keeping customers loyal. One-Time Buyers.
SALES CHALLENGER Stop Highlighting Unrealistic Customer Expectations
| TUESDAY, JANUARY 3, 2012
And while I too find myself guilty of using a lot of acronyms, I also related to something else in the piece, because its description ties perfectly to research produced by both the SEC and our sister program, the Customer Contact Council : “Another term that has lost its meaning is ‘Let’s exceed the customer’s expectations.’
FEARLESS COMPETITOR Our Home Page Work-Over at Find New Customers
| FRIDAY, FEBRUARY 17, 2012
I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. But I cannot wait for the professional to finish, so I did what I could and took pruning shears to Find New Customers. Grab our awesome free white paper, How to Find New Customers! What do you think? After (28 Words).
FOLLOW THE LEAD The Sweet Spot: Finding the ‘voice’ of the customer
| TUESDAY, OCTOBER 19, 2010
Voice of the Customer Marketing: A Revolutionary Five-Step Process to Create Customers Who Care B-to-b sales execs can be forgiven if they view the “close” as the culmination of what, in many cases, can be a long and arduous process. What the ‘close’ connotes is the end of the process: ‘I have [.].
SOCIAL MARKETING FORUM Customer-Centricity: Four Guaranteed Ways to Estrange your Customers
| FRIDAY, AUGUST 17, 2012
That’s the slogan one of my customers, who is active in the marketing automation space, started using recently as part of a rebranding strategy. Customer-centricity, hower, often remains a hollow motto. Customer relationships Opinion Tips customer-centricity“Reconnect your brand.” However, it’s more than a slogan.
LOOPFUSE Dave Rosenberg: Match your Product to your Customer's Needs
| MONDAY, JULY 18, 2011
The mantra for startups should be “Customer, customer, customer. Thought Leadership B2B Expert B2B Marketing Customer Acquisition Dave Rosenberg Inbound Marketing Marketing Automation StartupsThese services are needed as infrastructure in other startup endeavors and provide a great opportunity for growth.
PUZZLE MARKETER 3 Emails Your Customers Should Be Getting, At Minimum
| THURSDAY, SEPTEMBER 6, 2012
Customers want to engage with brands they actively spend money with. Most customers would gladly give up their email address and welcome transactional emails based on something they’ve done. Here are 5 emails that you should be sending to your customers at minimum. great tool for doing this in a non-invasive way is email.
VERTICAL RESPONSE Stellar Customer Experience: 4 Tips
| FRIDAY, APRIL 5, 2013
'I’ve been thinking a lot about our customer experience lately as we’ll soon be making some sweeping changes to the way we do business at VerticalResponse. When I see other businesses that do a bang up job with their customer experience, I take copious notes of how we might incorporate it into the way we’ll do things.
LEAD VIEWS Does Marketing Automation Hurt or Help Customer Intimacy?
| TUESDAY, AUGUST 7, 2012
In 1993, Michael Treacy and Fred Wiersma published their seminal article in the Harvard Business Review about the three value disciplines (operational excellence, customer intimacy, product leadership) that outstanding companies practice. Do our current best practices hurt customer intimacy or enhance it? Or is it a wash?
PWB MARKETING BLOG Google Analytics Part 4: Three Must-Have Google Analytics Custom.
| THURSDAY, JUNE 16, 2011
CUSTOMER EXPERIENCE MATRIX Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management
| WEDNESDAY, JUNE 22, 2011
Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. Adobe describes its scope as nothing less than optimizing customer experience and marketing spend across the entire customer journey, from first learning about a company through validation, purchase decision, product use, and commitment.
SOCIAL MEDIA B2B 7 Ways to Improve B2B Customer Service with Social Media
| THURSDAY, FEBRUARY 24, 2011
Customer service is a growing application of social media for B2B companies. In many organizations, social media started with marketing or communications department, and as they began monitoring for brand mentions, they quickly discovered they were intermediaries between the customer and the customer service department.
STORIES THAT SELL Chase Those Customer Stories – Before Treasured Contacts Leave!
| TUESDAY, OCTOBER 25, 2011
Earlier this summer, I was talking with a friend/associate about customer stories. The web developer was excited to capture a case study on one of his customers who had a great experience with his firm. Organizations lose their strongest customer stories because they're ultimately not fast enough in capturing them.
- Customers don’t care about Channels
Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door. Let’s face it at this point social media has gone mainstream. didn’t think so. say – don’t do it! Digg this!
SAZBEAN Pricing Based on Customer Expectations
| WEDNESDAY, MAY 26, 2010
Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. How can you meet your customer’s expectations without directly asking them?
FEARLESS COMPETITOR Find New Customers welcomes its newest client
| THURSDAY, NOVEMBER 17, 2011
Find New Customers is pleased to announce our newest client, Silverpop – who has hired us for a new white paper and guest blog contributions. The latter company has retained the services of Find New Customers to help them design and deploy a best-practices demand generation program for their fast-growing software company.
FEARLESS COMPETITOR Find New Customers: B2B Marketing Simplified
| TUESDAY, MARCH 1, 2011
Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor. Find New Customers is one of few lead generation companies in New York. How do we know who is the right person? When is the right time? contact-form].
- If you do just one analysis for your business…
In my experience, discussing and documenting the sales funnel has never failed to provide new insights, identify holes, and uncover opportunities to improve marketing, reach more target customers, and increase actual sales/conversions. B2B and B2C companies can benefit from looking at how they acquire customers. The customer purchases.
- Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform
'I’m still collecting examples to illustrate my new category of Customer Data Platform (CDP) systems. Over the past year, the company has added “social listening” capabilities and begun offering itself to marketing agencies as a customer interaction manager. So, what the heck…welcome to the club! Other channels will be added over time.
MARKETING INTERACTIONS Is Gaming Your Customers Okay?
| SATURDAY, DECEMBER 17, 2011
Is the offering of prizes actually gaming our customers? " Are companies so zealous about online engagement that they're willing to pay for it, rather than earn it and mislead their prospects and customers along the way? bit of a disclaimer before I begin. hope you'll chime in and contribute to the conversation.
SALES CHALLENGER Your Best Source of Untapped Customer Intelligence
| WEDNESDAY, MAY 2, 2012
With more access to information than ever before, it’s become clear that customers no longer “need” supplier input to make informed purchase decisions. With that in mind, the ability for reps to get in early and shape customer demand has become a necessity in today’s world of sales.
MARKETING INTERACTIONS Content Marketers Need a Customer Field Trip
| MONDAY, AUGUST 8, 2011
It's critical to take a "customer field trip" to experience what your prospects and customers experience as they interact with your brand online and to correct any inconsistencies to improve their experience with your company and your content. Have you taken a "customer field trip" lately? why?).
DIGITAL VOICES 5 tips to Improve Your Company’s Customer Service on the Web
| TUESDAY, DECEMBER 6, 2011
Companies that still provide phone support for customers are looking to the Internet to provide a lower cost, more efficient channel to connect customers with the resources they need to solve their problem. This is particularly true for customers who are accustomed to, or feel they require, the human interaction available via phone.
STORIES THAT SELL How HP Case Studies Cater to Readers and Skimmers
| THURSDAY, SEPTEMBER 22, 2011
So how does that affect the way you present customer stories? Given that, it's important to structure your customer case studies and success stories to meet the needs of both types of readers. HP does this nicely in a story featuring a restaurant customer. First, that may not always be true. On a web summary, do the same.
CONVERSIONATION Prospecting the Social Customer: Same Needs, Different Scale
| SUNDAY, JULY 3, 2011
Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. The term consists of three parts: Customer, relationship and management. Relationship marketing is the building and maintaining of good relationships with customers. prospect is a potential customer.
B2B VOICES Customer References: What’s In It For Them?
| MONDAY, AUGUST 2, 2010
I don’t think I’ve ever had a client without a customer reference problem. At the same time, nurturing customer references might be the most important part of your marketing program. My theory is that customer references are more sustainable and have more influence on your prospects if there’s something in it for the reference.
IT'S ALL ABOUT REVENUE The Impact of Online Video on Customer Support [CHART]
| MONDAY, DECEMBER 17, 2012
Finally, if you consider that the ability to reach your customers and prospects includes a number of avenues, the two biggest ones being Social Media and Email. The Impact of Online Video on Customer Support [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
INSIGHTIQ BLOG Embracing Digital Customer Interaction
| THURSDAY, NOVEMBER 3, 2011
However comparatively few have yet been able to fully integrate and leverage the power of digital customer interaction, that is, the ability to market, sell, fulfill, service and support customers via a mixture of offline and online methods. These changes must be made in a thoughtful and logical way. That is no longer tenable.
- Social media feedback as customer prophecy
This is how the power of online customer feedback can work for or against a business at any given moment. How are you and your customers handling negative reviews? business relationships Case studies customer acquisition Foursquare Social Media best practices foursquare social media best practices social media complaints
CUSTOMER EXPERIENCE MATRIX I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
| THURSDAY, APRIL 25, 2013
These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. ll step in myself, and hereby christen the concept as “Customer Data Platform”.
MARKETING GENIUS BLOG Time for “Customer Scoring”
| THURSDAY, APRIL 21, 2011
In the “not so distant past (as in “still happening ) the customer hand-off from Marketing–>Sales–>Customer Support was too often a dropped baton, and an unhappy customer. and call for backup to engage the customer more meaninfully. Call it “customer scoring.
SOCIAL MARKETING FORUM Social Proof, Circles Of Trust and Your Customer
| WEDNESDAY, FEBRUARY 13, 2013
Community marketing Customer relationships Relationship marketing Social media marketing circles of trust Performics social proofThe opinion of others is an important driver in the buying decision of people. It has always been so. While there are differences between the ways we buy consumer products [.].
REPUTATION TO REVENUE Customer references and solutions marketing: Building blocks for business impact
| MONDAY, FEBRUARY 14, 2011
B2B marketers focused on high value solutions know that customer evidence is like gold. But when you're asking business buyers to invest serious money in a complex solution, typically involving a customized mix of products and services, they need to know you've done it before and that other customers have derived real business benefits.
IT'S ALL ABOUT REVENUE 6 Tools for Turning Content Consumers into Customers
| WEDNESDAY, MARCH 7, 2012
From blogging to email, there are so many touches in the journey from someone first finding your content to becoming a customer that it can feel overwhelming. In that case, check out Elle Woulfe’s “From Content To Customer” session during The Content2Conversion Conference. Content Management Systems. Social Monitoring. Lead Scoring.
- Snooping on Facebook: Not just for stalkers any more
Tags: Case studies customer acquisition ethics facebook
STORIES THAT SELL Nuture Leads – Feature Customers on Webinars
| FRIDAY, SEPTEMBER 10, 2010
This morning, a perfect example of customer case studies in action arrived in my inbox. The subject line reads: "Webinar – How IGN Entertainment Increased Self-Service Rates to Over 90% Using Parature Customer Service Software." Once again, the power of letting the customer say it for you shines through.
DIANNA HUFF - B2B MARCOM How to Give Good Customer Service – Four Not So Easy Tips
| WEDNESDAY, MARCH 2, 2011
don’t get a thank you note with the envelope — something along the lines of “Thank you for being my customer. Nor do I get exceptional customer service as she drops the newspaper at the edge of my driveway and the road. learned a great deal about customer service delivering the newspaper. 25, $.50 magazine.
FEARLESS COMPETITOR Find New Customers Fan of the Month – Arthur Germain
| FRIDAY, NOVEMBER 4, 2011
B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Arthur’s a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. It can be you if you care for Find New Customers too.
FEARLESS COMPETITOR Find New Customers Fan of the Month – Don F. Perkins
| FRIDAY, JULY 1, 2011
B2B Lead Generation | Find New Customers Fan of the Month. Each month starting in July, we will recognize a special fan of Find New Customers. It can be you if you care for Find New Customers too. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Perkins. Don F. Perkins.
FIFTH GEAR ANALYTICS Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand
| MONDAY, OCTOBER 25, 2010
As our clients juggle new channels, new technology and new media, we realize that their relationships with their customers and prospects have to be 24/7 and “always on. Today we need to think about every stage of the customer relationship and how we can coordinate and optimize each to improve the overall value of the customer.
BIZNOLOGY What Are Your Customers Saying About You?
| MONDAY, JUNE 4, 2012
After all, wouldn’t it be great to find out what customers hate about the industry? If you’re interested, take a peek at my slides from the RKG Summit, What are your customers saying about you? Photo credit: Wikipedia. But I have been reflecting lately on how much has changed. don’t think that is true anymore.
CONVERSIONATION Touchpoint and Customer Experience Mapping Made Easy
| MONDAY, DECEMBER 10, 2012
Example of retention stage touchpoints “This is the age of the customer”. You need to see the world through your customers’ eyes”. discovered this customer experience mapping tool a few months ago when it was still in Beta. just want you to work in a more customer-centric and efficient way. You just have to check it out.
- Ten reasons to blog – even if nobody reads it
If not, this might be an opportunity to establish the voice of authority in your industry and enhance your brand image with customers. . 3) Infinite search life — A few weeks ago I received a call from a potential new customer in the Middle East looking to me as a possible marketing consultant.I There better be. Why not use it?
LOOPFUSE LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
| TUESDAY, JANUARY 8, 2013
All of our current LoopFuse customers will be receiving details shortly on getting set up with their Nearstream accounts. Below is the full press release: Nearstream and LoopFuse Combine To Offer Next Generation Social Customer Engagement with Marketing Automation. Great things ahead! Robert Pease, CEO & Bradley Young, CTO.
CONVERSIONATION The Road to Revenue: Feel Your Customer and Facilitate the Buy
| SATURDAY, AUGUST 13, 2011
Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. Blog Conversion Customer relationships Opinion Sales buying journey Kristin Zhivago roadmap to revenue sales
STORIES THAT SELL Happy Customers Tell Their Stories – Live and In Person
| WEDNESDAY, MAY 2, 2012
As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting. From speaking presentation to a written/video case study.
CONVERSIONATION The Lack of Customer-Centricity and Integration in (Mobile) Marketing
| THURSDAY, JULY 28, 2011
Our customers are mobile but we have no idea why . This integrated approach with mobile, as a multi-purpose device, depends on goals but obviously also on what our customers want and how they use their mobile devices. In other words: they don’t understand the behavior of their customers but still engage in mobile marketing activities.
EARNEST ABOUT B2B It’s all about you: Introducing the Disconnected Customer
| TUESDAY, MAY 24, 2011
For all the fine talk about customer engagement, service providers just aren’t cutting the mustard when it comes to the treatment of their customers as individuals. Many customers think the marketing materials they receive are ill targeted. Ask your customers and see what they think. So where did it all go wrong?
INBLURBS How to Increase Backlinks and Customer Loyalty through Content Marketing
| TUESDAY, AUGUST 7, 2012
To get found online when future customers are looking for products and services is one of the major challenges businesses are facing today. Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.
REPUTATION TO REVENUE Why is customer-centric marketing still more talk than action?
| WEDNESDAY, OCTOBER 6, 2010
Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Which customers and clients does your firm celebrate as innovation partners -- and why?".
IT'S ALL ABOUT REVENUE What’s the Best Day to Engage Your Online Customer Community? [CHART]
| SUNDAY, AUGUST 26, 2012
What’s the Best Day to Engage Your Online Customer Community? Digital Marketing b2b marketing community management digital marketing Eloqua online customer community toplinersOur 2012 data showed us that mid-week is the busiest time on our own community, with a peak on Wednesday.
PAUL GILLIN What a Hotel Manager Taught Me About the Future of Business
| FRIDAY, AUGUST 19, 2011
“I try to get out of the office at least a couple of times a week and connect with the customers, he said. He ticks of the two factors that most influence customer loyalty: “Cleanliness is number one by far. Customer service is number two. Scott Wright has no choice but to know what makes customers happy.
CROSS-CHANNEL CONVERSATION 3 Steps to Achieve Loyal Customer Gamers
| WEDNESDAY, MAY 22, 2013
As a follow up to my previous post, here are 3 main steps to building effective gamified relationships with customers. Customer Loyalty Marie Gosse Posts '[Posted by Stanislas Cavalie, Product Marketing Intern, Neolane] It’s already accepted that gamification represents a real hook to gain the loyalty of Generation Y.
FEARLESS COMPETITOR How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
| FRIDAY, MARCH 22, 2013
Author : Buffer, Inc Website : [link] --> The post How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers appeared first on Fearless Competitor. Marketing Find New Customers Jeff Ogden Marketing Made Simple TV First and foremost, Marketing Made Simple TV introduced me to a world-class set of luminaries.
SALES INTELLIGENCE VIEW How to Create an Unforgettable B2B Customer Experience
| FRIDAY, DECEMBER 28, 2012
In the past year, customer relationship management on social media sites, such as Twitter, has dominated the conversation around customer service. However, social media is just as vital for the customer experience as it is for managing the customer relationship. ” Remember why the customer experience matters.
SOCIAL MARKETING FORUM Prioritizing In Online Customer Service And Feedback
| MONDAY, DECEMBER 27, 2010
Customer service starts with listening and social media are great to monitor and analyze feedback and comments. Some experts claim that you have to service your customers 24/24 every day of the week through all possible channels. Customer service Social media monitoring customer experience customer service
SAZBEAN Understanding the Value of Your Customers
| MONDAY, NOVEMBER 8, 2010
Most business owners know the average purchase amount they get from their customers (amount of sales divided by the number of purchases), but few bother to understand how much value customers give over the lifetime of their relationship with the company. Customer Lifetime Value. Your CLV is $2400. Using CLV. Do you use CLV?
CONVERSIONATION Content Marketing As A Process: Three Rules Before Starting
| SATURDAY, SEPTEMBER 10, 2011
Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROIContent marketing is defined as a marketing technique. Note that the definition of content marketing as a technique should not make you focus too much on the content itself.
VIEWPOINT PowerViews with Michael Brenner: The Battle for Customer Attention
| TUESDAY, MAY 14, 2013
At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. The Battle for Customer Attention. Click to start video at this point — Michael sees one of the biggest challenges companies are currently facing is the “battle for customer attention.” Stay Tuned
FIFTH GEAR ANALYTICS Ebenezer and the Three Spirits of Customer Intelligence.
| FRIDAY, DECEMBER 16, 2011
He works tirelessly for the understanding and advancement of his customers, only to succumb to greed and the singularity of his online purpose Then, bursting with promise under Master Marketer Fezziwig’s apprenticeship, Ebenezer blossoms into a man of business.
- B2B Selling: 4 steps to gain customer intelligence before your sales call
71% almost always or frequently experience sellers who talk too much about the salesperson’s company and products and not enough about the potential customer. Tweet They’ve downloaded your whitepapers, attended your webinars, read your blogs. They’re actively engaged with your content, and their lead score is consistently climbing.
STORIES THAT SELL Customer Success Stories Show You Solve Problems for Customers
| MONDAY, MAY 24, 2010
You can accomplish several of the lessons with the help of customer case studies and success stories. Here’s one of the lessons and how customer stories tie in… "Solve problems for customers, and leverage marketing to demonstrate these solutions." With examples of your happy customers’ successes.
FEARLESS COMPETITOR Why We Took the Shears to the Home Page of Find New Customers
| THURSDAY, FEBRUARY 23, 2012
That’s what I decided when looking at the home page of the B2B lead generation and global marketing company Find New Customers. Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Grab our awesome free white paper, How to Find New Customers !
SALES INTELLIGENCE VIEW How Sales Intelligence Can Help Your Marketing & Customer Service Efforts
| FRIDAY, APRIL 5, 2013
In today’s competitive world you need to employ advantage gaining techniques that both attract and retain customers in your sales pipeline. Modern marketers aim to learn what customers really want and alter their products to fit customer needs. Most accounts grow as customer-seller relationships evolve. '[link].
SAZBEAN 7 Social Media Resolutions to Improve Customer Engagement
| MONDAY, JANUARY 3, 2011
But are they using social media to actually engage their customers? Here are some social media resolutions that can improve your customer engagement and lead to true return on investment (ROI). Think About Your Customers First – Social media empowers customers. Being on social media is nothing new. Monitor results.
B2B MARKETING INSIDER Customer And Content Are King In The Future of Marketing
| THURSDAY, FEBRUARY 7, 2013
Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers. Is the customer and your content King? If you think that title is blatantly obvious, just look around! Tell us about yourself? Photo Source.
SAVVY B2B MARKETING Be human. Your customers will thank you.
| THURSDAY, APRIL 5, 2012
Whether you’re selling coaching or core processors, pet sitting or software, connecting with your customers on a human level is critical to capturing their interest, building strong relationships, and nurturing brand loyalty. Don’t make your product the star of the show, shine the spotlight on your customer. Embrace it.
HUBSPOT How to Create Custom Tabs for Facebook Business Pages
| THURSDAY, SEPTEMBER 29, 2011
Facebook business pages are becoming more customizable , and with page tabs, Facebook makes it possible to pull in your own custom content alongside the generic Facebook tabs like "wall," "info," and "activity stream." As a marketer, this allows you to create a much richer user experience with custom tabs. Connect with HubSpot
STORIES THAT SELL 3 Tips for Finding Your Next Case Study Customer
| THURSDAY, JUNE 24, 2010
The same goes for the quest for case study or success story candidates and reference customers. Marketing and reference managers are constantly looking for stellar customers to include in reference activities. You have to remind teams inside your company and out – employees, partners and customers – what you need.
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