GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 22, 2014
[Customer] Five tips to turn social media mistakes into customer advocacy
We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to activate your current customers when you still have detractors focusing on service or product issues that need to be resolved. Sometimes, things go wrong.
CONVERSIONATION | FRIDAY, SEPTEMBER 9, 2011
[Customer] Wake Up: Your Customer Does Not Want to Be Your Friend
Blog Conversion Customer engagement Customer experience Customer relationships Customer service Marketing theory Opinion Sales Social media marketing brand advocates Bryan Eisenberg Chief Customer Officer conversion customer advocate customer experience customer-centricity people-centricity social media
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 18, 2016
[Customer] Tear Down the Silos: 5 Steps to Improving Customer Acquisition
Reaching and creating new customers can be difficult in today’s hyper-connected world. Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition goals. This disconnectedness, in turn, creates not only unpredictable results, but often a less-than-stellar customer experience.
B2B LEAD GENERATION BLOG | MONDAY, MARCH 23, 2015
[Customer] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. In the example below, Precor identified three key industries that it targets as customers. Inbound Marketing B2B content marketing customers inbound marketin
STORIES THAT SELL | TUESDAY, OCTOBER 22, 2013
[Customer] One Case Study Helps Land FIVE Major Customer Awards
Never doubt the power of a single case study or the positive impact for the featured customer. • 2012 1to1 Media Customer Champion. It''s a powerful but often-overlooked way to get more mileage out of a customer case study. It''s a big benefit for customers. • 2012 DMA – Marketer of the Year.
ANNUITAS | TUESDAY, DECEMBER 2, 2014
[Customer] There is More to Knowing Customers Than Big Data
The leading cause of this sentiment is a lack of customer insight. The study reports that 74% of CEOs have “limited insight” into how customers are engaging with their products and what their likes and dislikes are. However, big data alone will not entirely close the gap on customer insights and knowledge. Talk With Sales.
B2B MARKETING INSIDER | WEDNESDAY, OCTOBER 24, 2012
[Customer] 31 Easy Ideas To Create Content Your Customers Want
The objective is to simply answer your customers’ top questions, to rank for the top keywords and to generate enough value in each post that your readers want to share it with their connections and come back again. 31 Easy Ideas To Create Content Your Customers Want. And you don’t need to sacrifice quality. “).
TOMORROW PEOPLE | TUESDAY, DECEMBER 18, 2012
[Customer] The Great Social Customer Service Race [INFOGRAPHIC]
The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. To conduct the race, four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries. Positive ("thank you!").
B2B MARKETING INSIDER | TUESDAY, JANUARY 24, 2012
[Customer] The Battle For Customer Attention
We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content. If “content is king,” then customer attention is the “Holy Grail.” And to balance customer needs to be informed, educated and entertained.
SAZBEAN | WEDNESDAY, MAY 26, 2010
[Customer] Pricing Based on Customer Expectations
Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. How can you meet your customer’s expectations without directly asking them?
INFLUITIVE B2B | WEDNESDAY, APRIL 22, 2015
[Customer] New Forrester Research: B2B Should Use B2C Customer Loyalty Principles
Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. But B2B marketers are under growing pressure to interact—and deepen relationships—with customers at every stage of the lifecycle, since retaining a customer is more valuable than acquiring a new one.
CONVERSIONATION | SUNDAY, APRIL 6, 2014
[Customer] The customer has a voice: your business is the audience
The significantly grown attention for “content marketing” and the “brands as publishers” and storytelling narrative has made marketers look at their customers, prospects, etc. as “audiences” It’s time to look at our businesses as audiences. Content marketing Integrated marketing
CMO ESSENTIALS | MONDAY, JUNE 15, 2015
[Customer] Want to Elevate Your Brand’s Insights? Combine Your Customer Lifecycle and Customer Journey Maps
Long on a collision course, brand and customer experience (CX) have largely been combined into a single concern, prompting savvy CMOs to grab the reins of brand, marketing, and customer experience efforts to ensure they pull in the same direction and work as a team toward a common goal. Customer Experience Trending
SALES INTELLIGENCE VIEW | TUESDAY, APRIL 7, 2015
[Customer] Customer Spotlight: Etelligent Solutions
Customer Success insideview case study insideview customer reviews insideview customer story insideview customers insideview testimonial insideview user reviews We recently began an online community for InsideView’s […].
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 14, 2015
[Customer] New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
In fact, 85% of digital marketers say the biggest challenge to cross-channel marketing is customer data that’s spread across multiple channels. New mobile marketing innovations can help marketers and advertisers target their ideal customer and orchestrate a mobile experience that’s coordinated with other marketing channels.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MAY 3, 2013
[Customer] Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform
I’m still collecting examples to illustrate my new category of Customer Data Platform (CDP) systems. Over the past year, the company has added “social listening” capabilities and begun offering itself to marketing agencies as a customer interaction manager. So, what the heck…welcome to the club! Other channels will be added over time.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 6, 2013
[Customer] Five Signs Your Online Customers May Be Cheating on You
Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce. But Marketers can use online behavior and web analytics to reveal patterns and warning signs indicative of the type of customer retention issues that lead to “online cheating.” ” The question is, are they? Low Search Engagement.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 15, 2012
[Customer] How to Treat Your Customer Like Prospects
by Amy Bills | Tweet this I love The Office episode “ Business School ,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. Other than “Don’t let Michael Scott speak to your MBA class,” the underlying message is that your customers are your best, well, customers.
B2B MARKETING UNPLUGGED | WEDNESDAY, JULY 23, 2014
[Customer] Your Customers Want to Talk to You
Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious problem of Customer Hide and Seek. Customer Service Person: But then customers will call it looking for support. Customer service is expensive.
PUZZLE MARKETER | WEDNESDAY, JANUARY 2, 2013
[Customer] How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. It’s not that face to face interaction with customers is unimportant. They have it ingrained in their DNA.
STORIES THAT SELL | MONDAY, MARCH 9, 2015
[Customer] Arm Your Sales Team with Customer Success Slides
What examples can she share of current customer successes? Although she''s got a good written customer case study that fits the prospect''s situation, she needs a slide to represent it. Here''s an example: The post Arm Your Sales Team with Customer Success Slides appeared first on Stories That Sell. It''s 9 a.m. What to Include.
B2B LEAD GENERATION BLOG | SUNDAY, OCTOBER 21, 2012
[Customer] Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target
Through developing an Ideal Customer Profile (ICP) and updating it at least every six months. Here are the steps to developing an ICP: Identify your five best customers. Identify your five worst customers. Analyze what they have in common: Your worst customers should look completely different than your best. they queried.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 7, 2014
[Customer] Customer-Obsessed Marketing Is Your Next Competitive Edge
And they’re doing that by proving that “your customers are only one click away from your competitors” is more than just a clever phrase —it’s the difference between being a market leader and going out of business. by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn.
BIZNOLOGY | WEDNESDAY, AUGUST 15, 2012
[Customer] Customer experiences drive change
Your products or services are purchased because they meet a need for your customer, not because you have a fancy brand or a clever marketing campaign. If you’re not managing that experience actively, what kind of situation will your customer be in? Sedating customers isn’t the solution for most industries.
CONVERSIONATION | WEDNESDAY, JANUARY 11, 2012
[Customer] Treat Bad Customer Reviews as Good Friends
When a customer is disgruntled, the act of solving his problem in a rational and authentic way – which means not hiding the truth – is an excellent opportunity to turn him into the most loyal customer you ever had. Does this mean we should mess up as a strategy? Of course not. You [.].
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 15, 2015
[Customer] Why is Mobile at the Heart of the Customer Journey?
It’s a way of life, and it’s at the heart of the customer journey. Think about how this translates to the customer journey. It’s used in the early stages of the customer journey. Give prospects and customers the information they want, when they want it. We check our emails while standing in line.
B2B MARKETING INSIDER | THURSDAY, JANUARY 7, 2016
[Customer] 10 Ways To Turn Visitors Into Customers
To make money, you’ve got to convert at least some of those visitors and turn them into customers. The post 10 Ways To Turn Visitors Into Customers appeared first on Marketing Insider Group. Watching the number of visitors to your site grow is pretty awesome – who wouldn’t want to see results like this?
PAUL GILLIN | TUESDAY, DECEMBER 18, 2012
[Customer] My New Book, ‘Attack of the Customers,’ is now available
Eleven months later, Attack of the Customers on sale on Amazon ! Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. Today, Most customer attacks don’t go viral, but they can be effective even without big numbers.
WINDMILL NETWORKING | FRIDAY, APRIL 11, 2014
[Customer] The Future of Social Customer Service: Seamless Customer Experience
These days, customer service is ruled by the customer rather than companies; it is the customer who relentlessly determines how he wants to be helped, not the other way around. It’s subsequently extremely important to provide customer service at the right touch point, whether it be on Facebook or on your website.
STORIES THAT SELL | TUESDAY, JUNE 16, 2015
[Customer] Another Idea for Getting No-Go Customers off the Fence
And year after year since then, I hear the same challenge from organizations as the main reason they don’t create more case studies. "We can't get customers to agree to do them!". The truth is, you have to sell the idea to the customer. Customer case studies are similar. It’s been 15 years since I wrote my first case study.
VISIONEDGE | MONDAY, MAY 12, 2014
[Customer] Five Proven Practices for Customer Experience Mapping
Customers are the most important part of any business, and keeping them happy should be at the top of your list of priorities. If your organization is among those that have created customer experience maps, kudos to you and your team! Many organizations often mistake creating a process map with creating a customer experience map.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 15, 2010
[Customer] Customer Service is the New Marketing
Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Tweet This! Digg this!
FEARLESS COMPETITOR | MONDAY, MARCH 11, 2013
[Customer] How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Have it graded by the experts in buyer personas at Find New Customers , trained via the Buyer Persona Master Class by the Buyer Persona Institute. Let Find New Customers grade yours for free. But most are not properly done. What do you think?
ACT-ON | MONDAY, NOVEMBER 23, 2015
[Customer] Dear CMO Part II: Place the Voice-of-the-Customer at the Center of All You Do
In Part I, “ Dear CMO, Part 1: Why Your Content Misses the Mark ”, we detailed findings and shortcomings in content marketing approaches when it comes to actually securing customers from these investments. This results in investment directed into eye- and click-candy over meaningful engagement with customers themselves.
HALEY MARKETING | THURSDAY, JANUARY 14, 2016
[Customer] What’s Next in Staffing Customer Experience?
Every year, we have to incorporate new terminology into our customer service lexicon. How will these new concepts alter your customer service mindset - and your customer experience (CX) strategy - in 2016? Let's take a look at three CX trends: Customer Experience Trend 1: Mobile first moves to the forefront. Omni-channel."
INBLURBS | WEDNESDAY, AUGUST 1, 2012
[Customer] Customers Demand Brands to Prove Themselves Trustworthy
Trust is a major factor when it comes to get new customers acquired. Reviews (customer generated content) are a way how brands can gain trust with future customers said 41% of the surveyed people. This brings us to the most effective way how to gain customer trust before you ask for the sale. This gains trust.
B2B MARKETING UNPLUGGED | MONDAY, MAY 26, 2014
[Customer] A Refreshing Look at Customer Loyalty
Alas, no detectives, bodies, forensics or car chases here, but all is not lost; this is a cracking good read about customer loyalty and it’s one marketers should pay attention to. . Here, Dixon has a look at why, despite decades of study, investment and public humiliation, we still can’t seem to get customer loyalty right.
CONVERSIONATION | MONDAY, DECEMBER 10, 2012
[Customer] Touchpoint and Customer Experience Mapping Made Easy
Example of retention stage touchpoints “This is the age of the customer”. You need to see the world through your customers’ eyes”. discovered this customer experience mapping tool a few months ago when it was still in Beta. just want you to work in a more customer-centric and efficient way. You just have to check it out.
FEARLESS COMPETITOR | TUESDAY, DECEMBER 30, 2014
[Customer] Find New Customers ends 2014, ready to crank up 2015
As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. Visit our company website Find New Customers to set up your free 15 minute call with this award-winning marketing expert. Great 2014 Accomplishments by Find New Customers.
CUSTOMER EXPERIENCE MATRIX | MONDAY, MAY 20, 2013
[Customer] Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience
At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month. The central database and cross-channel treatments are two of the three capabilities I’ve defined for a Customer Data Platform.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 19, 2015
[Customer] Ensighten Transforms Web Tags into Rich Customer Data
Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. Sounds like a Customer Data Platform to me. Tealium highlighted the topic on Tuesday with $30.7
AVITAGE | SUNDAY, NOVEMBER 22, 2015
[Customer] Unpacking Challenger Customer Insights
The CEB book Challenger Customer, released in September 2015, will continue to garner support for its many insights. It assumes you have read CEB’s Challenger Customer. Challenger Customer offers this potential. The post Unpacking Challenger Customer Insights appeared first on Avitage.
VERTICAL RESPONSE | TUESDAY, AUGUST 18, 2015
[Customer] Emails That Encourage Customer Engagement
How are you currently engaging your customers? Studies show engaged customers have positive responses to businesses, which translate into higher sales. You want customers to love your brand and go out of their way to buy your product or service. One of the easiest ways to increase customer engagement is through email.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, DECEMBER 11, 2014
[Customer] Hard lessons agency customers need to learn about social media marketing
Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. For about a year I prepared countless pitches, proposals, and webinars for our agency customers … who bought almost nothing. Some of our most important agency customers were in the transportation industry.
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 22, 2015
[Customer] Should the CMO Oversee the Whole Customer Experience?
The opening of the Executive Summary from the aptly-titled research report Should the Chief Marketing Officer Oversee the Whole Customer Experience? Petouhoff, Vice President and Principal Analyst for Constellation Research , the report examines the need for businesses to have a senior executive lead the end-to-end customer experience.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, SEPTEMBER 17, 2015
[Customer] Leading Companies for Customer Service, On and Off Social
Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 16, 2011
[Customer] 10 ways to use psychology to lure web customers
This is commonly called a “call to action. On my website, you can click to see free materials, download an eBook, watch videos, read case studies, listen to a podcast, read my blog … basically I give people lots of reasons to hang around by providing valuable material that would interest my target customer. Strange but true.
CMO ESSENTIALS | THURSDAY, AUGUST 20, 2015
[Customer] Are We Getting Customer Experience Wrong?
While watching the doom metal band, Pallbearer , the other night, I started thinking about customer experience. Well, to be honest, I had been thinking about customer experience — and the lack of clarity we have around the concept of experience — all that day. . When I purchased my ticket, I was a customer of Ticketmaster. And I
I-SCOOP | SUNDAY, JUNE 7, 2015
[Customer] Jeanne Bliss: how to build your customer-driven growth engine
In 2006 Jeanne Bliss published “Chief Customer Officer: Getting Past Lip Service to Passionate Action“ Since then she has been helping leadership teams and CCOs (Chief Customer Officers) to find their united voice and become customer leaders.
B2B MARKETING INSIDER | MONDAY, FEBRUARY 17, 2014
[Customer] The Secret To A Better Customer Experience
Personalization brings up a whole host of issues like Big Data, Privacy concerns, real-time analytics,and more, but ultimately the goal must be to improve customer experience without being creepy. Despite this strong desire, only 17% of marketing leaders are going beyond basic transaction data to deliver personalized customer experiences.
FEARLESS COMPETITOR | MONDAY, MARCH 12, 2012
[Customer] Find New Customer Announces Demand Generation using the SCORE Methodology
” If that statement defines you and your goal, you want SCORE process from Find New Customers. ” says the President of Find New Customers , Jeff Ogden. It was devised from the work Find New Customers did with many clients in the past few years – where we learn what works best. What do you think?
BIZNOLOGY | FRIDAY, MARCH 22, 2013
[Customer] Online and Offline Marketing Combine for Customer Engagement
Your customers hang out online but they didn’t turn into robots, so the offline part of your interactions is a must. You gather ideas and pictures from offline events, and you can come up with any article that is valuable for your target audience and attracts more customers to your business. Reached 100,000 customers this month?
STORIES THAT SELL | WEDNESDAY, DECEMBER 7, 2011
[Customer] Can You Doctor Customers’ Quotes?
While customer case studies have many similarities to journalism, they're not. And customers have the chance to review and approve their stories and direct quotes. There's what the customer said. At this point, I've written more than 600 case studies, and interviewed even more customers. It's marketing.
VERTICAL RESPONSE | THURSDAY, SEPTEMBER 25, 2014
[Customer] 5 Easy Ways to Ignite Your Customer Service
What new things are you doing to make your customers happy? Take some time now to drive value for your customers, and benefit from it all year long. Know your customers. Identify customers who haven’t purchased in six months, and send them an email with a great deal. Get quick access to your loyal customers.
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 24, 2015
[Customer] 4 Lessons in Serving Up Customer Success
And in the spirit of true customer obsession, we thought we’d share some of the objectives of this program that you can apply to your customer enablement efforts and programs, regardless of your business model. Customers can choose from close to 40 topics. Be resource-oriented. Check out our menu of topics ! Provide help.
CMO ESSENTIALS | THURSDAY, NOVEMBER 13, 2014
[Customer] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
Research shows that businesses effectively using customer analytics enjoy 10.5% year-over-year increase in annual company revenue, increase customer satisfaction by 8.1% purchase history), feedback, and sentiment to maximize the benefits of customer analytics. Customer Experience Trending annually. could not.
B2B MARKETING TRACTION | FRIDAY, NOVEMBER 12, 2010
[Customer] Improve Service with a Customer Touch Point Map
Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. Could that describe your level of service to your customers? Lots of customers, many years of touch points.
INBLURBS | WEDNESDAY, SEPTEMBER 12, 2012
[Customer] Original Content builds you Trust and Customer Loyalty
Content marketing has become a powerful way to engage customer’s right where they stand. This improves the search engine rank and your content has more chances to get shared on social networks, which also improves brand reach and direct more future customers to your offers. The most popular channel to share content is social media.
I-SCOOP | SUNDAY, MAY 17, 2015
[Customer] Customer experience: a Voice Of the Customer wake-up call
SDL, touting itself as the leader in global customer experience solutions for quite some time now, feels it’s time for a global customer experience (CX) wakeup call. Customer experience Research CX CX failure Nicola Millard response time SDL survey The Global CX Wakeup Call
CRIMSON MARKETING | MONDAY, NOVEMBER 2, 2015
[Customer] How to Market Smart When You’re Not an IT Expert (featuring Nate Skinner, Chief Customer Officer at Campaign Monitor)
For marketers, that means an ever-expanding need to work with technology to reach the right customers, with the right message, at the right time. Nate Skinner is the Chief Customer Officer of Campaign Monitor , a simple and elegant email marketing software for business.
B2B MARKETING UNPLUGGED | MONDAY, MARCH 16, 2015
[Customer] Three Reasons Customer Experience Management Fails – Part II
Last week we looked at Customer Experience management (CEM) and the three reasons I think we’re doing it wrong. Reason #1 was forgetting that at the beginning, middle and end of all customer experiences is emotion. Plus 81 percent recognize that there is correlation between customer experience and loyalty. Well that’s hopeful.
SAVVY B2B MARKETING | MONDAY, JANUARY 9, 2012
[Customer] 10 Ways Customer Stories Help Companies Sell
We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. According to research firm Gartner, a potential customer is 2.5 Make sure your teaser is appropriately attractive. ” 3.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 24, 2013
[Customer] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
by Eloqua | Tweet this Is your organization customer obsessed? While the history and sentiment of customer obsession has been around since the dawn of marketing, how we achieve customer obsession has changed. To manage multichannel relationships, it’s imperative to understand our customers, and what they are passionate about.
WINDMILL NETWORKING | MONDAY, FEBRUARY 23, 2015
[Customer] The Customer Experience Trap
I really do believe there are six essential customer experience questions that must be answered, after all I wrote a post about it. Augie is more than qualified to express an opinion after all he is […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. In the.
GREAT B2B MARKETING | TUESDAY, JUNE 10, 2014
[Customer] Why You Need to Be Hooked on Your Customers
I just read the brand new book by Bob Thompson: Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies. But I have always understood that it costs 5-10 times as much to find and sell a new customer as it does to get add-on revenue from an existing customer. Customer Service Customer-Centric
CONVERSIONATION | WEDNESDAY, MAY 2, 2012
[Customer] Putting Customer First in Practice: a Humble Example
As I mentioned earlier , Kristin wrote a book, “ Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.” ” Very simply put it’s about how talking to your prospects and customers, asking them the right questions (about their needs) and providing what they need, using buying process roadmaps, leads to revenue.
FIFTH GEAR ANALYTICS | TUESDAY, JULY 31, 2012
[Customer] A Customer-Centric Approach to B2B Marketing Campaign Measurement
In either case, these silos can prevent you from having a more holistic and customer-centric understanding of your marketing activity and results. Taking a look at your activity from a customer-centric viewpoint will bring new insights that might be counter-intuitive to individual campaign findings. Connect with Vida on LinkedIn.
FATHOM | TUESDAY, JANUARY 5, 2016
[Customer] 5 Things Your Customers Wish You Knew About Them
Recently, I stumbled upon a quote that said something to the effect of, “…customers don’t care about your logo, they care about what you do”, and it got me thinking. more customer-centric approach will add value to your business by enabling it to differentiate itself from others who do not offer the same experience.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JULY 24, 2011
[Customer] Social media feedback as customer prophecy
This is how the power of online customer feedback can work for or against a business at any given moment. I had not seen my friend or spoken to him about the restaurant. How are you and your customers handling negative reviews? My wife and I decided to celebrate for no particular reason at a favorite restaurant. When
STORIES THAT SELL | TUESDAY, OCTOBER 1, 2013
[Customer] How Customer Case Studies Drive Traffic to Company Sites
A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. If you manage case studies, or write them, you know the challenges: getting a customer to agree, conducting interviews, writing and editing the story, and getting customer signoff. LinkedIn and Facebook.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 26, 2013
[Customer] Customer Data Platform Guide Reviews Tools to Build Marketing Databases
Raab Associates’ new Guide to Customer Data Platforms is now available (click here to buy ). As customers interact across more channels, marketers need to not just meet them in every new location but recognize them and carry on a continuous conversation from one touchpoint to the next. Fair enough. It’s why CDPs are so important.
INFLUITIVE B2B | THURSDAY, NOVEMBER 26, 2015
[Customer] How Blackbaud Built A Foundation For Customer Advocacy
That’s why Blackbaud , a non-profit software solutions provider, launched a customer advocacy program to engage and connect with its 30,000 customers. Amy Bills , Customer Marketing Director at Blackbaud, knew they could do better if they rethought their approach to customer advocacy. Education for everyone. Bottom line.
VERTICAL RESPONSE | THURSDAY, MARCH 12, 2015
[Customer] 5 Ways to Create Added Value for Customers
Added value is an important tactic that can be used by small businesses to acquire and retain customers , increase brand awareness, and differentiate one’s place in the marketplace. Always consider your customers’ perspective. Consistently work to improve customer satisfaction. Don’t know where to start?
FEARLESS COMPETITOR | FRIDAY, MARCH 1, 2013
[Customer] Happy Birthday, sales lead generation company Find New Customers – belatedly
Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV. That is nearly everyone.).
B2B MARKETING INSIDER | WEDNESDAY, JULY 29, 2015
[Customer] 5 Signs You Don’t Know Your B2B Customer
Here are 5 warning signs you maybe don’t know your B2B customer as well as you should. 1. Is your team relying on information about customers that was created before you had an iPhone (7 years ago)? The post 5 Signs You Don’t Know Your B2B Customer appeared first on B2B Marketing Insider. But take a close look. This month?
CMO ESSENTIALS | THURSDAY, APRIL 16, 2015
[Customer] Making MarTech Investments? Bet on the Customer
Every month they must place bets on technologies and tools that empower their team to make smarter decisions, to know more about their customer via analytics and insights, and to eliminate manual tasks and re-engineer using software. Bet on the Customer appeared first on CMO Essentials. According to Scott Brinker (a.k.a.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, DECEMBER 13, 2014
[Customer] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Coordination later. Segmentation.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 15, 2015
[Customer] Communist Customer Service: 3 Lessons I Learned on My Vacation.
Which meant no competition, and thus no need to innovate or provide customer service. Below, I’m sharing three major customer lessons I’ve unfortunately learned from my trip to the East shores. ” Yep, there’s that world-famous East German customer service. If only he had done the same for his customers!
B2B MARKETING TRACTION | MONDAY, JUNE 23, 2014
[Customer] How to Increase Customer Loyalty through B2B Marketing
Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Here are five ways to improve your marketing to your customers. 1.
FEARLESS COMPETITOR | SUNDAY, MARCH 23, 2014
[Customer] Very exciting times at Find New Customers
These are exciting times indeed at Find New Customers ! We have a wonderful new client who just signed a Statement of Work with Find New Customers - a West Coast marketing software firm launching a new product in early April. They just inked an agreement with Find New Customers to use us to get into new accounts. Holy crap!
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 25, 2013
[Customer] I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. Those are something new. Others I haven’t yet written about include Mintigo and Gainsight.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 29, 2013
[Customer] Social media research, customer insight, and the power of the one
Long before the days of Sysomos, Radian6, or even Facebook, the only way to learn about trends and “sentiment” was to actually poll your customers or go out and talk to them. When I was a marketing director for a large company I led an activity called “Listen to the Customer.” We were stunned. Dig deep.
STORIES THAT SELL | WEDNESDAY, DECEMBER 17, 2014
[Customer] The Risk of Stripping Down Customer Case Studies
What about customer case studies? Among my clients and peers, the debate is whether buyers will read longer customer case studies. Still, customer case studies seem to be getting shorter - down to a few paragraphs - because companies believe that buyers don''t want longer stories. In my household, we''re having a newspaper war.
SOCIAL MARKETING FORUM | WEDNESDAY, FEBRUARY 13, 2013
[Customer] Social Proof, Circles Of Trust and Your Customer
Community marketing Customer relationships Relationship marketing Social media marketing circles of trust Performics social proofThe opinion of others is an important driver in the buying decision of people. It has always been so. While there are differences between the ways we buy consumer products [.].
LEADER NETWORKS | WEDNESDAY, FEBRUARY 16, 2011
[Customer] 71 Top Online Customer Communities: The Big List
Online customer communities are everywhere -- you just have to look for them -- sometimes in unlikely places. Because they are dedicated to serving customers, often they are not evangelized to the general public or consumer audiences. world, but are not, by definition, online customer communities. SaaS4Channel.nl
VIEWPOINT | WEDNESDAY, APRIL 24, 2013
[Customer] PowerViews with Jim Dickie: Customer-centric is Key
Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. Companies need to be more customer- and solution-centric. My guest today is Jim Dickie. Not Enough Leads. Stay Tuned
FEARLESS COMPETITOR | TUESDAY, MARCH 1, 2011
[Customer] Find New Customers: B2B Marketing Simplified
Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor. Find New Customers is one of few lead generation companies in New York. How do we know who is the right person? When is the right time? contact-form].
CONVERSIONATION | SUNDAY, MAY 29, 2011
[Customer] Customer-Centric Social Media: What is Your Unique Social Proposition?
Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USPThere is no shortage of acronyms in the marketing jargon. This way, e.g. ROI became Return On Involvement and even Return On Ignorance, just to name one acronym.
VIEWPOINT | TUESDAY, MAY 14, 2013
[Customer] PowerViews with Michael Brenner: The Battle for Customer Attention
At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. The Battle for Customer Attention. Click to start video at this point — Michael sees one of the biggest challenges companies are currently facing is the “battle for customer attention.” Stay Tuned
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 7, 2012
[Customer] Does Gamification Work On a Customer Community? [CHART]
Does Gamification Work On a Customer Community? Digital Marketing community management customer community gamification online communities social media marketing toplinersby Heather Foeh | Tweet this Gamification is a hot topic these days. In July 2012 we added gamification into our own online community, Topliners.
B2B MARKETING INSIDER | THURSDAY, JANUARY 9, 2014
[Customer] Is Context The Future Of Customer Experience?
We recently launched an e-book on slideshare covering The Future of Customer Experience. Here, I often talk about the need for customer-centricity in marketing and the cultural challenges inside businesses to put customers first. How do you balance the need for a better customer experience with the return on that investment?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, NOVEMBER 17, 2015
[Customer] Selling to the Challenger Customer
Several weeks ago, at the CEB Sales and Marketing Summit , I interviewed the authors of The Challenger Customer about what it takes to win big deals today -- especially when they involve multiple decision makers. hope you enjoy the conversation below. Buyer Insights
WINDMILL NETWORKING | WEDNESDAY, FEBRUARY 12, 2014
[Customer] 5 Common Misunderstandings About Social Customer Service
Social customer service may not be at the top of the priority list for your business. But, can even the smallest companies really risk ignoring their customers? Providing social customer service is no longer an option, it’s a necessity. Most definitely not! Social Media and Workplace Romances.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 27, 2016
[Customer] How Content Marketing Can Help Ensure Customer Retention
strong sales team doesn't do any good if your business can't retain its customers. The post How Content Marketing Can Help Ensure Customer Retention appeared first on Marketing Insider Group. Having a balanced business model is the end all be all for every company. Content Marketing
AVITAGE | THURSDAY, FEBRUARY 28, 2013
[Customer] Continuously Acquire Customer Stories, Insights, and Ideas
If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients. Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories. Trying to find stories when you need them is not easy.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 13, 2013
[Customer] 3 Reasons Online Customers Never Return
But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. There are many reasons customers will only buy from a site once. Posted in Personalization. Neglecting mobile and tablet.
B2B MARKETING UNPLUGGED | TUESDAY, NOVEMBER 24, 2015
[Customer] Your Customers Are Way More Efficient Than You Are
In fact, I think there is an excellent business to be built around outsourcing conversations with terrible customer service organizations. All of which leads me to the idea of efficiency, and the widening gap between how companies view it and how customers view it. But customers are viewing efficiency in a much different light.
CONVERSIONATION | WEDNESDAY, MARCH 7, 2012
[Customer] Customer-Centric Marketing: Optimize and Integrate
Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-touchpoint marketing, integration and customer-centric marketing. SEO experts say search should be seen in an integrated and customer-centric context. Have you noticed? Email pros are defending how [.].
INDUSTRIAL MARKETING TODAY | FRIDAY, JULY 12, 2013
[Customer] Industrial Content Marketing’s Impact on Customer Experience
Customer experience — the Holy Grail of customer loyalty and repeat business. Customer experience is [.]. Content Marketing Inbound Marketing Social Media Marketing Customer experience Industrial Marketing Every company wants it, many talk about it but only a few get it right. This is only a content summary.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 1, 2015
[Customer] How To Increase Customer Loyalty And Revenue
Customer loyalty is a top priority for many brands. Acquiring new customers is costly, requiring an additional expenditure of marketing costs. Loyal customers come back week after week, purchasing products and keeping a company in business. This allows customers to see the progress they were making as they went.