Writing on the Web

APRIL 13, 2016

One of the best things about social media is that it can help you understand what your customers think about your products and services. It’s also a public customer support platform, so be sure to respond quickly to questions and complaints. This will improve customer engagement and trust. Arguing with a client online.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

SEPTEMBER 25, 2013

I recently purchased Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. publish quality content on their blog: “Is our content more about our customers’ pain points or more about us and how great our products or services are?”

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

MAY 30, 2016

Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. Your logo – Get a customized banner created to include your logo, picture, blog name and tagline; use one of the freelance sites to find the right designer.

Business Blogging 100

Business Blogging Banners Business Design 100

Writing on the Web

OCTOBER 1, 2014

Quality content stimulates reader/ customer engagement. Run your own online survey, and ask pertinent questions that your ideal customers struggle with. Just make sure they understand content marketing and what quality content means for you, and how to write so that your ideal customers become avid readers.

Blogger 100

Blogger Trigger Marketing Business Blogging Opinions 100

Writing on the Web

SEPTEMBER 19, 2016

If you are considering a shopping cart or customer relationship management software (CRM), price is a consideration. Using the database that best fits your needs can exponentially improve team collaboration, productivity, customer service, and even sales. Your list should now include the elements of your process. How much will it cost?

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Writing on the Web

DECEMBER 26, 2012

Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. My Business Website: Content for Customers… or SEO? No pressure, of course.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

JUNE 26, 2015

Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in. We are heavily influenced by social persuasion, we can’t help it. Our brains respond to our strong need to belong and fit in, and it all happens in our unconscious minds.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

MARCH 28, 2012

You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all). Your blog works as an extension of your website, so provide more information than customers would receive from the product page.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

JUNE 26, 2015

Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in. Here’s why: We are heavily influenced by social persuasion, we can’t help it.

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

FEBRUARY 27, 2013

Sometimes it boils down to just one word or set of words that can make the difference between a customer who reads or one who clicks away. When writing for business, i.e. content marketing , you want to get the words right, so that your web pages, blogs and e-newsletters get results for your business. Words matter. Content matters.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

OCTOBER 31, 2012

Key Content Marketing Principle: Instead of being company-centric, be customer-focused. What are the truly important benefits that will make your customers’ lives easier? Many marketing messages focus on saving customer time, money or energy. This is especially true in advertising. Time, Money, Energy? Ask “Why?”

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

JUNE 12, 2013

Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post ? If this is not appropriate for your business, personalize the post with a quotation or a testimonial from a customer.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Writing on the Web

OCTOBER 10, 2012

People – your target audience of ideal customers – want to know what you stand for and what you can do for them. Keep a list of categories or major keywords that are important to your ideal customers. What problem(s) does your business solve for customers? Go deep: why is this problem important to your customers?

Business Blogging 100

Business Blogging Business Custom Publishing Keywords 100

Writing on the Web

MARCH 27, 2013

They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! Start everything you write online with a focus on customers and the problems that you can solve for them. Content should be focused on readers, not you and your business.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

APRIL 4, 2011

They aren’t engaging the customer and are therefore not serving much of a purpose. There is even software that makes it easy to create, manage and track buyer activity on your site so that you know the kind of information your potential customers want. So, now what? It’s time for companies to turn to 2.0 Alternatives.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

OCTOBER 3, 2012

Quality content stimulates reader/ customer engagement. Run your own online survey, and ask pertinent questions that your ideal customers struggle with. Just make sure they understand content marketing and what quality content means for you, and how to write so that your ideal customers become avid readers.

Blogger 100

Blogger Content Trigger Marketing Business Blogging 100

Writing on the Web

APRIL 13, 2011

Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. Know your customers. Know your customers : I know content marketing for professionals and small businesses.

Rules 100

Rules Content Digg Press 100

Writing on the Web

MARCH 13, 2013

And if current and prospective customers come to your site and find copy that’s poorly written and/or filled with spelling or grammar errors, that inattention to detail might well cost you their business. My Business Website: Content for Customers… or SEO? But don’t despair. Building a Freelance Business on the Side.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

APRIL 11, 2011

Here are some of the customers who say we’re great. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. your customers will come to you. You’re not selling widgets or software. Compelling.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

MAY 8, 2013

Those small business professionals that have the courage to experiment and looks for creative ways that truly work for promoting their business and connecting with customers will win. Perhaps the focus should be on the customers you want to attract for your business. What will help them, entertain them, engage them?

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

APRIL 24, 2013

While a business may have many products and service offerings, and maybe several different buyer personas, it generally provides unique solutions to customers’ problems. And your customers could be anyone with a pulse… Case in point… I’m a psychologist who makes a living writing for executive coaches.

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

FEBRUARY 19, 2014

Blogs that are supported by a solid, customer-focused strategy and that are integrated with social media efforts still have every opportunity to help a brand become and stay “the best answer” for topics that matter most to their customers.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

JUNE 23, 2011

The premise is that a customer searching for products and services online shouldn’t have to figure out how to find what they’re looking for on your website. Ask your audience for their top 3 tips for … (insert a common problem your customers have). When it comes to reading your blog , however, please, please DO make me think !

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

OCTOBER 24, 2012

Online Persuasion: Seeing Through the Eyes of Your Customers. Tell me what you think… If you haven’t downloaded it yet, be my guest: Content Marketing with Blogs… Related posts: Content Marketing with Blogs: New edition. Online Persuasion: What Do Clients Say? The Brain Science of Online Persuasion.

Content Marketing 100

Content Marketing Content Marketing Creativity 100

Writing on the Web

JULY 18, 2012

The following three P’s of social media will help your business create a loyal customer following and find new clients through a fresh, well-organized social media page. Image: Freedigitalphotos.net ). A Purposeful Plan. Before you open a social media account for your business, make a plan. Practical Posts.

Social Media 100

Social Media Media Merchandising Business 100

Writing on the Web

SEPTEMBER 4, 2013

When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. But search ones that attract your kind of customer, in your target audience. How can you attract more readers to your business blog? Use SlideShare.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

NOVEMBER 28, 2012

There’s no better way to attract new customers than with a clever graphic. Some famous infographics are so popular, that they have successfully built brand loyalty in customers. The problem, however, is that we’re seeing more and more that are overly complex, and are simply a waste of time.

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100

Writing on the Web

JUNE 16, 2010

It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs. There are a multitude of talented web people available for customizing it for your needs. Wordpress makes it easy for anyone to update their own site.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

AUGUST 5, 2011

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in. Online Persuasion: Seeing Through the Eyes of Your Customers. Robert Cialdini wrote about six weapons of influence in his landmark book Influence.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

MARCH 7, 2012

A good place to find contacts that will give you outstanding recommendations are your satisfied customers. Go through your customer base and connect with everyone who has purchased your products; multiple sales recipients are better. After all, one of your goals in LI is becoming a recognized expert in your field.

Linkedin 100

Linkedin Tips Ideal Customer Profiles Webinar Metrics 100

Writing on the Web

SEPTEMBER 24, 2011

How well do you know your customers’ challenges and problems? She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company. But how well do you know what the benefits are to your end users?

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

NOVEMBER 7, 2012

Here are other key reasons blog writing is key for your business: Building an online base of targeted customers. Reaching customers on an individual level. There are many reasons that people blog – the most important being to convey their personal message in a clear, concise way.

Tips 100

Tips Blogger Aggregators Business Blogging 100

Writing on the Web

DECEMBER 19, 2012

Small business owners know that a well-formulated blog with consistently fresh content can improve brand image, customer interaction and overall revenue. Or, if you find that you don’t even know what to write about on your blog, think about what your customers are asking and provide those suggestions.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Writing on the Web

FEBRUARY 4, 2015

You cannot customize the content for each social media audience. This goes hand-in-hand with personalizing your status update. If the content is appropriate for them or their pages, “tag” them in. Be sensitive, though, as it will show on your feed as well as theirs. The same is true for social media: Each network is different.

Personalization 100

Personalization Social Media Tagging Keywords 100

Writing on the Web

JULY 4, 2012

If you want customers, you need to go where they are online. Because your audience is different, depending on the site, you may want to customize the post in the status update. With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog?

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

OCTOBER 4, 2010

For that matter, how can anything you write or say actually work to market your business and bring in potential customers? Here’s the content marketing version from Joe Pulizzi, Content Marketing Institute and Junta42 : “Your higher purpose is where your expertise and the needs of your customers meet.&# ~ Joe Pulizzi.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

JANUARY 21, 2015

Or, better yet, use a professional, custom-designed survey. In addition, these are other features you might want to include: Affiliate links & banners. Blogs you read. Books you read. Top blog lists. Use a Vizu poll to get readers to vote on their biggest challenges. There are other details that are important on your blog.

Design 100

Design Banners RSS Opinions 100