Remove customer

Lattice

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Customer Marketing: The Opportunity Most Marketers Miss

Lattice

Who is marketing to your customers, or installed base? Or your competition? Your competition will certainly be marketing but …

Marketing 250
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Demystifying B2B Customer Data Platforms

Lattice

Without a doubt, the Customer Data Platform (CDP) market is real and here to stay. I want to unpack what exactly a Customer Data Platform can do for B2B marketers and how to cut through the hype when evaluating CDP vendors. Adobe, Salesforce, and Oracle have all recently announced offerings in this space.

B2B 113
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Customer Marketing Ideas: Cate Vanasse of Egencia

Lattice

We’re deep into our series of Q&As with leading practitioners in the customer marketing space. If you’ve missed our interviews.

Marketing 230
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Customer Marketing Ideas: Amy Bills of Blackbaud

Lattice

“It’s Evolved Marketing” Customer success and customer advocacy go hand in hand. We been syncing up with some of the.

Marketing 188
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Who Owns Customer Expansion?

Lattice

Who nurtures on-going relationships with customers at your company? Ask 10 different people this question and I’ll bet you get …

Companies 127
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Successful Companies Create Successful Customers

Lattice

Customer success is the hallmark of a great company. If your customers aren’t seeing value and talking about your product, you’re not really building a successful business. For Apple success means a customer improves the way they connect with people through their iPhone.

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Customer Marketing Ideas: Sasa Zelenovic of Acquia

Lattice

At Lattice, we believe there’s a hidden opportunity to actively market to existing customers. For some reason, so many companies.