Customer Marketing: The Opportunity Most Marketers Miss
Lattice
OCTOBER 24, 2018
Who is marketing to your customers, or installed base? Or your competition? Your competition will certainly be marketing but …
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Lattice
OCTOBER 24, 2018
Who is marketing to your customers, or installed base? Or your competition? Your competition will certainly be marketing but …
Lattice
APRIL 17, 2019
Without a doubt, the Customer Data Platform (CDP) market is real and here to stay. I want to unpack what exactly a Customer Data Platform can do for B2B marketers and how to cut through the hype when evaluating CDP vendors. Adobe, Salesforce, and Oracle have all recently announced offerings in this space.
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Sales & Marketing Alignment: How to Synergize for Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Lattice
SEPTEMBER 26, 2016
We’re deep into our series of Q&As with leading practitioners in the customer marketing space. If you’ve missed our interviews.
Lattice
SEPTEMBER 26, 2016
“It’s Evolved Marketing” Customer success and customer advocacy go hand in hand. We been syncing up with some of the.
Lattice
SEPTEMBER 26, 2016
Who nurtures on-going relationships with customers at your company? Ask 10 different people this question and I’ll bet you get …
Lattice
MARCH 29, 2016
Customer success is the hallmark of a great company. If your customers aren’t seeing value and talking about your product, you’re not really building a successful business. For Apple success means a customer improves the way they connect with people through their iPhone.
Lattice
SEPTEMBER 26, 2016
At Lattice, we believe there’s a hidden opportunity to actively market to existing customers. For some reason, so many companies.
Lattice
SEPTEMBER 26, 2016
Customer success, customer marketing, customer experience, customer advocacy. These are just some phrases to describe the shift in focusing on.
Lattice
MAY 17, 2016
Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer. In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. Image courtesy of Forrester Research, Inc.
Lattice
SEPTEMBER 26, 2016
“We needed a rallying cry across the organization so that everyone believed putting customers first was critical.”
Lattice
SEPTEMBER 26, 2016
According to MarketingMetrics, companies have a 60-70% chance of selling more to an existing customer. But many marketers …
Lattice
SEPTEMBER 26, 2016
Is understanding the purchasing and renewal trends of your current customers a priority? We’re all in the business of.
Lattice
SEPTEMBER 26, 2016
“When done well, customer marketing benefits everyone.” For most organizations new customers represent less than 20 percent of total revenue.
Lattice
NOVEMBER 13, 2015
How Predictive Marketing Can Help You Acquire New Customers. Join our webinar with Heather Foeh, head of culture and customer advocacy, and Carol Krol, editor-in-chief of Demand Gen Report, on November 18. The post All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help appeared first on Lattice Engines.
Lattice
SEPTEMBER 26, 2016
From #FrancoFace to superfluous exhibits of lanyard flair, the inaugural Oracle Modern Marketing Experience last week in Las Vegas showcased.
Lattice
OCTOBER 24, 2018
Predictive Analytics Insights from CRM and Marketing Automation As the adoption of CRM and Marketing Automation matures.
Lattice
SEPTEMBER 26, 2016
Senior leaders are under constant pressure to grow their organizations – to beat last quarter’s numbers; to grow organizational and.
Lattice
OCTOBER 24, 2018
Yesterday, Brian Kardon was joined by Juniper Networks’ director of enterprise marketing, Abner Germanow and.
Lattice
OCTOBER 4, 2016
Instead of reps having to log into a company’s transactional/ERP system to identify what existing customers have already purchased, the latest release of Buyer Insights provides a comprehensive visual purchase history about each customer. Sales gets a complete view of the customer and is better prepared for their conversations.
Lattice
DECEMBER 18, 2019
Persona-based selling helps us create messaging that resonates with our target customers, generates high meeting volume, and secures quality conversations that close. Here at Lattice Engines, identifying and targeting personas plays a big part in our SDRs’ outbound sales process.
Lattice
FEBRUARY 20, 2019
Learn how MSC utilized Lattice's AI-powered insights to enable their sales team to intelligently cross-sell to existing customers, expand their revenue, and acquire new customers.
Lattice
NOVEMBER 12, 2019
Events are a tried and tested technique to build relationships with customers and prospects. Learn what our team discovered by applying a more personalized marketing strategy to our events, turning them into account-based events that align tightly with our overall ABM strategy.
Lattice
MAY 31, 2016
Multiple sessions touched on the need for companies to use advanced analytics to support the creation of engaging, personalized buyers journeys that will enhance the customer experience and ultimately lead to more purchases. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.
Lattice
MAY 23, 2017
The big data revolution has performed a valuable service in bringing our collective attention to data’s value and the need to manage it properly — especially the customer generated kind.
Lattice
SEPTEMBER 21, 2016
With predictive analytics, marketers get a complete view of the customer, and can pass the highest value leads over to sales, while using a precise customer profile to create customized nurtures for those not yet ready to buy. Poor conversion: This is yet another huge pain point that predictive analytics alleviates.
Lattice
MARCH 22, 2016
Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing. EMC targets hundreds of thousands of customers.
Lattice
JUNE 7, 2017
Customer success is the hallmark of a great company, so we’re thrilled to see the many different kinds of success our customers are achieving!
Lattice
MARCH 21, 2016
Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing. EMC targets hundreds of thousands of customers.
Lattice
NOVEMBER 18, 2015
Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. From there, predictive analytics can be used to identify the unique fingerprint of your most valuable customers. Growing wallet share from existing customers. Grow Existing Customers.
Lattice
DECEMBER 15, 2015
By supplying insights into customer and prospect buying patterns and signals it enables companies to organize go-to-market priorities, align marketing campaigns to the needs of most attractive prospects, and align sales reps to high-likelihood high-value customers and prospects.
Lattice
OCTOBER 24, 2018
Improve Marketing Performance By Targeting Existing Customers Companies have improved their marketing performance through the adoption of B2B.
Lattice
OCTOBER 24, 2018
Lattice knows that the confidentiality, integrity, availability and privacy of data are serious concerns for our customers, which is why …
Lattice
APRIL 13, 2016
Content that engages prospects with current customers. Using big data to identify buying signals and customize the customer experience. How real time engagement keeps customers happy and creates advocates.
Lattice
JUNE 23, 2016
Robust, enterprise-grade security is vital when it comes to customer data. And that is just the initial cost, that doesn’t take into account the loss of future business, as data breaches will diminish the perception potential new customers have of the brand.
Lattice
JULY 19, 2016
Some of the funnel problems predictive analytics have improved for Lattice customers include: Conversion rates, deal size per account, deal velocity, marketing and sales efficiency, alignment between sales and marketing, and ad-spend efficiency.
Lattice
MARCH 7, 2019
Imagine if 80%+ of your marketing operations and analytics teams’ time freed up to focus on answering more strategic questions and driving those priorities? Learn how establishing Marketing's Single Source of Truth can help you to simplify your data and operate more productively.
Lattice
MAY 24, 2016
CDW , Dell , EMC , SunTrust and more run account-based marketing and sales development programs across tens and hundreds of thousands of accounts (direct & indirect channels, targeting customer expansion opportunities as well as net new customers). in minutes. What good is a score if you can’t put it to work?
Lattice
MAY 10, 2016
We’re seeing extreme growth right now in marketing and sales organizations that collect an ever-growing amount of data about their prospects and customers. Data is the foundation of everything that businesses are doing today, whether they have a formal digital strategy or they are just bolting on new technologies to their legacy systems.
Lattice
DECEMBER 12, 2017
Bain & Company believe that with predictive, sales and marketing teams are able to determine the right customers to go after, segment them to create targeted messaging that resonates, and then prioritize outreach.
Lattice
FEBRUARY 23, 2017
Learn what Engagio's Jon Miller thinks the future is all around ABE, and how aligning your sales, marketing and customer success team around core plays creates business success.
Lattice
OCTOBER 25, 2016
One of the items our salespeople always discuss with customers and prospects is our Lattice Data Cloud.
Lattice
FEBRUARY 24, 2016
What’s more, they’re able to do this across the entire funnel, driving existing customer revenue in addition to new customer revenue. We’ve put together a white paper detailing what we’ve learned from our customers on this topic.
Lattice
MAY 16, 2017
We are proud to announce the latest generation of Lattice capabilities that enables marketers to improve customer experience across the entire buyer’s journey with a combination of data, AI, and segmentation.
Lattice
AUGUST 9, 2016
Empower marketing and sales to run detailed targeted campaigns that rely on a customized insights, rather than automated emailing. Look into how you can personalize or customize events, direct mail, online advertising and web sites for your prospects and customers.
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