Crimson Marketing

MAY 15, 2015

According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. With the massive popularity of social media and portable computing devices, customer feedback is now plentiful, influential and increasingly pivotal to brand success.

CMO 100

CMO Gartner Branding Brand Identity 100

Crimson Marketing

JUNE 16, 2015

Profit Prediction: “Customer Sophistication Index,” a concept that Box uses to predict and influence the lifetime value of earned customers, takes into account the usage patterns of customers as well as their level of engagement with Box customer success agents.

Sales Management 100

Sales Management Top of Funnel Planning Marketing Funnels 100

Crimson Marketing

JUNE 3, 2013

According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.” Set program goals. What do you want to achieve?

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

SEPTEMBER 9, 2015

That presents a real challenge to those trying to use available information to understand what customers are saying about a brand’s products and services. Cary explains how companies can manage churn rate with programs based on an array of customer data. According to Gartner, 80% of the world’s data is unstructured.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

FEBRUARY 17, 2015

To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV). Buyer Bias: Not all customers are created equal.

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Crimson Marketing

OCTOBER 16, 2014

VP of Customer Marketing and Demand Generation Meagen Eisenberg reveals the mindset, methods and marketing technology she uses to do it in this episode of Moneyball for Marketing. Meagen Eisenberg is the Vice President of Customer Marketing and Demand Generation at DocuSign , the global standard for digital transaction management.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Crimson Marketing

MARCH 30, 2015

A recent study from Econsultancy and Ensighten found that “41% of company marketers consider customer experience optimization critical, with the vast majority believing this will result in higher engagement and conversion rates.” What are the data types marketers use most often to optimize the customer experience? .

Optimization 100

Optimization POS Ideal Customer Profiles Privacy 100

Crimson Marketing

FEBRUARY 19, 2015

Marketing departments are focused on analyzing customer data “in order to uncover insights about how marketing activity affects buyer purchase decisions and drives loyalty.” ” Customer data is suitable for some applications and analyses but unsuitable for others. .” Customer Data is Biased. ” 4.

Analytics 100

Analytics Aggregators Touchpoints Analysis 100

Crimson Marketing

APRIL 9, 2015

The Customer Becomes the Center of Your World with Marketing Automation. ” Marketing automation also helps with list management by segmenting your list with customer and behavioral data. ” Marketing automation also helps with list management by segmenting your list with customer and behavioral data. ” 7.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Crimson Marketing

JANUARY 15, 2015

Your own website should be the cornerstone of your demand generation program, he adds—50% of your potential customers start there. Love the one you’re with: According to a Harvard Business School study, it costs 6 to 7 times more to acquire a new customer than it does to obtain more business from an existing customer.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

JULY 9, 2014

Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase. Advocate Appeal: There are three distinct psychological factors that motivate customer community members to contribute. Lithium software helps build trusted relationships with customers.

CMO 100

CMO Social Media Skype Brand Identity 100

Crimson Marketing

MAY 1, 2015

” Connecting with your customers throughout all stages of the buyer’s journey requires a diversified content offer. Social media strategy has evolved to include social selling as a core competency for successful B2B sales, and continued customer engagement, nurturing and prospecting. ” 2. . ” Source: Kapost.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

MARCH 19, 2015

.” The top three organizational challenges driving innovation need, as ranked by B2B marketers, are: The pressure to deliver a consistent and positive customer experience (38%). “B2Bs need to look at innovation from every angle if they want to succeed, as strategy, customer focus and B2B marketing technology all come into play.

Lead Ranking 100

Lead Ranking B2B Emarketing Barriers 100

Crimson Marketing

JANUARY 9, 2015

Accessing and leveraging large sets of customer data for marketing, already required of enterprises that wish to remain competitive, is fast becoming the minimum ante to stay in the game. Better Together: What does filling out forms at the doctor’s office have to do with buying hardware online?

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

MAY 20, 2015

That’s the model that Jacob Shama, Co-founder and CEO of enterprise predictive marketing company Mintigo, likes to think of when talking about the future of b2b marketing technology—“ a full scale self-driving car that actually manages your entire funnel from first touch to conversion and then later from conversion to customer management.”

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management Budget Programs 100

Crimson Marketing

FEBRUARY 3, 2015

With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

JUNE 10, 2015

“If this was B2C you might just look at, ‘Well, I had a great ad and the customer went to the store and I had a very good retail associate that helped close the deal.’ B2B doesn’t work that way.” So says Wayne Morris, the Corporate Vice President of Marketing for Microsoft Business Solutions.

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

Crimson Marketing

OCTOBER 24, 2013

. “Your goal is to tell a bigger story that makes your customer the hero.” Your customers want to know your product or service will help them. Turn Your Customers Into Heroes. Since your customer is the hero of the story, show him what he can now do because of your product or service.

Product 100

Product Marketing Management Buy Studies 100

Crimson Marketing

DECEMBER 9, 2014

While the ability to turn qualified leads into paying customers remains important, says Manny Kostas, CMO of security corporation Symantec, there is more to it than that. Focusing on initial awareness of soft leads, and securing the renewal of existing customers is just as important to business growth.

CMO 100

CMO Top of Funnel Marketing Management Ad Building 100

Crimson Marketing

APRIL 14, 2015

How can we best acquire new customers? Which existing markets and customers should we grow? Which customers are most likely to buy and which are at risk to defect? .” Analytics come into play when data needs to be used to answer business questions: Which new markets should we pursue? What new products should we develop?

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

OCTOBER 15, 2015

“For many brands, social is the largest driver of new customer acquisitions and customer retention. “Legitimate customer concerns around your product or service should be addressed head-on and considered golden opportunities for education and for allowing your customer service to shine. ” 10. ” 15.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

OCTOBER 14, 2014

Sooner or later, more and more content will fall through the cracks, and it will get harder and harder to get the attention of new prospects and customers. it will be harder to get your content in front of new prospects and customers for your business. Being human is what leads to trust from your customer. Christopher S.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Crimson Marketing

APRIL 8, 2014

Digital marketing solutions are realized through customer acquisition and customer optimization. Customer acquisition is a skill any. The digital marketing industry in the U.S. is worth more than $62 billion. The post Why Digital Marketing Is Valuable To Marketing Intelligence [Infographic] appeared first on.

Acquisitions 100

Acquisitions Marketing Optimization 100

Crimson Marketing

APRIL 1, 2015

He is responsible for defining sales and marketing strategies, building the team that executes for growth, and embedding customer success at the core of Infer’s position as the leader in predictive analytics. Jim was Infer’s first customer while he was at Box and also served as an advisor to the company since 2012.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Marketing SMB 100

Crimson Marketing

SEPTEMBER 11, 2013

But what if the issue is greater than this – how far can you take customer expectations and consumer behavior against your own “organizational and alignment problem”? But don’t ever forget about your customer. Your end goal is always to “deliver on the brand promise or meet customer needs.”

Best Practices 100

Best Practices Buyer's Journey Advertising Agencies Marketing Mix 100

Crimson Marketing

FEBRUARY 9, 2015

This knowledge helps marketers “identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value.” With advances in marketing science, marketing is no longer about simply sending the right message at the right time to the customer.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

MARCH 25, 2015

Understanding the profiles and behaviors of your existing customers and anonymous potential buyers is mission critical marketing intelligence. What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well.

CMO 100

CMO Analytics ROI Marketing & Strategy 100

Crimson Marketing

AUGUST 2, 2013

How do you maintain a connection to your customers and ensure they don’t fall through the cracks? . “Leverage the data from every customer channel and understand the complete buying process.” ” Utilize analytics to gain a full picture of what drove your customers to make a purchase. . ” 3.

Advertising Agencies 100

Advertising Agencies B2B Sales Advertising Channels Mobile Marketing 100

Crimson Marketing

MARCH 3, 2015

Take one for the Team: Give away a super pricy Super Bowl commercial to one of your customers? Make it Personal: A self-contained and self-maintained community of customers and potential buyers with similar interests can ultimately be the “Rosetta Stone” of your marketing initiatives, says Ken. That’s exactly what Intuit did.

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Crimson Marketing

OCTOBER 29, 2014

The upside for savvy marketing professionals is that an opportunity exists to effectively target an audience, custom tailor a message and measure the impact. Marketing professionals must be much more conscious than before about the marketing channels used to distribute a message.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

MAY 30, 2013

Focus on the most critical rule of thumb for growth today - customer acquisition – You want to obtain as many customers as possible. New customers are key because they will provide word of mouth marketing for you. . Think faster - Mass media and reach is one of the best ways to quickly grow your customer base. .

Product 100

Product Word of Mouth Advertising Mediums Fulfillment 100

Crimson Marketing

SEPTEMBER 4, 2013

Your customers care about results because they have a problem they need you to fix. The Customer – Identify pain points and disruptions to create a selling motion . The Competitor – Differentiate yourself by attacking the problem in a unique way that creates value for your customer.

Work Management 100

Work Management Marketing Management Advertising Agencies CMO 100

Crimson Marketing

MARCH 5, 2015

Let’s look at 5 areas marketers need to consider in the marketing technology landscape that support a customer-centric marketing model. Not Prioritizing the Customer. “Using numerous, disjointed marketing tools doesn’t create a cohesive, customer-centric experience. Struggling to Adapt.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

SEPTEMBER 24, 2014

He provides a valuable formulation for maximum efficiency of segmentation, and advises about acquisition tools that belong in a retailer’s digital media strategy, such as ‘look-alikes,’ algorithmic audience customization and pixel empowered re-targeting.

Advertising Channels 100

Advertising Channels Facebook Merchandising Verticals 100

Crimson Marketing

JUNE 23, 2015

Marketing tactics have evolved from a creativity-driven, “push” approach to a customer-driven “pull” paradigm. We get an insider’s look at Red Hat’s 360° marketing tactics, including lead scoring, customer profiling and getting Sales to understand how the buyer’s journey works. Shiny, Happy People.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing & Strategy 100

Crimson Marketing

NOVEMBER 18, 2015

Some of his ideas are as follows: Data Merge: “You have to be able to integrate, provide control, allow customers to manage, that’s what smart is to us. We have several big retail customers and we’ve proved this out, so it’s a very effective tool.”. Dimitrios Papadogonas is the VP of Marketing for Chargepoint.

Network Marketing 100

Network Marketing Features Work Management Spending 100

Crimson Marketing

OCTOBER 2, 2014

To make your B2B lead generation strategy and marketing solutions effective, you need to hone in on the “types of leads that are most likely to convert into paying customers. ” The lead generation methods and tactics you put forth are not nearly as important as how well you target your potential customers.

Sales Qualified Leads 100

Sales Qualified Leads Inbound Marketing Social Media High Quality Lead 100