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  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Customer] 42 Tweetable Facts to Squash Marketing Fantasies
    Fact: Inbound marketing helps attract leads & also helps convert those leads into paying customers. Fact: 39% of B2B companies using Twitter & 41% using Facebook have acquired new customers from it. Fact: 41% of B2B companies & 62% of B2C companies using Facebook have acquired a customer from it. Inbound Marketing.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Customer] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    The Challenger Sale: Taking Control of the Customer Conversation. The Challenger Sale: Taking Control of the Customer Conversation  – Matthew Dixon and Brent Adamson. Author: Jessica Langensand Yay, it’s summer! Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Do It! Do It! Do It! Schaefer.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 12, 2012
    [Customer] 43% of B2B CEOs of Never Consider Social Media in Decisions
    This has potential impact on attracting prospects and retaining customers, as social media sites and other online sources continue to be business people’s first stop when searching for information about companies. Here are some highlights: 43% of B2B CEOs of never consider social media reputation in decision making.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Customer] The Social Media MBA: Part 5: Application and Integration of Social Media
    You have to get your customer’s Attention , build their Interest in your product, and convince them they want your offer by building Desire. Social media gives business a chance to expand traditional methods and involve customers in the marketing process. Finally, the consumer will take Action and make a purchase. There is not.
  • WRITTENT  |  WEDNESDAY, JULY 9, 2014
    [Customer] 7 Steps to Writing a Copy That Sells
    Whether speaking to your established readers or luring a new audience of potential customers, you can’t write persuasive sales copy without knowing who your target audience is. Communication is key, and extending it beyond the sale will keep your customers coming back for more—and bringing their friends. Image source. Not sure? There.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 3, 2013
    [Customer] Grab Blog Readers’ Attention with Animated Videos
    recommend it, and I’m not an affiliate of them… just a happy customer. How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Customer] Little Things that Make a Big Difference in Sales and Marketing Success
    Sending an email to a former boss, colleague or customer to heal a riff (this can have a huge payoff in both financial and psychological terms). Most people have heard about the Pareto Principle: that 80% of the results come from 20% of the effort. Pareto Making that one extra phone call that resurrects a stalled major deal.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 13, 2012
    [Customer] Content Marketing Books to Help Sell the C-Level
    Get Content Get Customers. Where  Get Content Get Customers  leaves off, Content Rules ramps it up a notch, with clear instruction and motivation on everything from content strategy to newsletter creation to blogs and social media…with some amazing case studies along the way. Written by Joe Pulizzi. Content Rules. Chapman.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 11, 2016
    [Customer] VerticalResponse Now Integrates with Easy to Use Form Builder, JotForm
    Here, you can customize the fields you need to match with VerticalResponse. Incredibly easy to build customized web forms. Whether you’re using online forms to collect leads, survey responses, or RSVPs for an upcoming event, JotForm makes it easy to build your VerticalResponse email lists. About JotForm. Over 8,000 templates.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 9, 2015
    [Customer] The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?
    client of ours in the call center industry, for example, recently had us create a blog post focused around a video one of their customers had put together (that featured their product). best practices from industry experts), customer testimonials, resource guides, product spotlights, image/video galleries, and more. Diversify Content.
  • HUBSPOT  |  THURSDAY, JULY 12, 2012
    [Customer] How Even 'Boring' Industries Can Create Interesting Content
    Turns out it was boring for a reason -- 60% of it was focused on their company, product, or services, and only 40% of it was focused on actually solving customer pain points. We don't have the numbers, but we bet ya the 40% of content that actually solved problems got leads and customers reading to the end. Uh oh. Not necessarily.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 9, 2014
    [Customer] IT…Marketing’s Friend, or Foe?
    It is frankly surprising that I have been working in technology for more than two decades, and as I travel around and meet with customers – big and small – I hear nearly every CMO or head of marketing say nearly the same thing: “Our IT department only gets in the way.” ” At some point – this has to change. Modern Marketing
  • NUSPARK  |  SATURDAY, FEBRUARY 25, 2012
    [Customer] A new eBook; Content Marketing Templates for Lead Generation
    Lack of customer focus; content that focuses more on a company’s products rather than the prospect’s needs. If you’re a content marketer, then you know the challenges you face. sound content marketing plan is critical to the success of your lead generation efforts. Some of the biggest challenges we see are: 1. So what do you do?
  • HUBSPOT  |  SATURDAY, APRIL 9, 2016
    [Customer] Emotional Advertising: How Brands Use Feelings to Get People to Buy
    So when things started to pop with a totally opposite voice, the customers totally reacted.". Brands want to be associated with smiling, laughing, happy customers, and positivity has been shown to increase sharing and engagement. This post originally appeared on HubSpot's Agency Post. That should be no surprise. watch a lot of ads.
  • ANNUITAS  |  TUESDAY, JULY 7, 2015
    [Customer] You Can’t Get Here From There
    Talk to your sales people, customer service and account managers, but you also have to get out into the field and speak with customers and prospects to get the unvarnished truth about the way they buy your and your competitor’s products or services, including what happens before they ever interact with a sales person. Get outside-.
  • MARKETRI  |  FRIDAY, JULY 27, 2012
    [Customer] Marketing Myself: How the Right Marketing Plan Got Me Hired
    As a Marketing Coordinator at Marketri, it’s my job to help clients achieve their marketing goals on time and on budget. I use strategic planning, social media, search engine optimization, public relations, and Web site design to make sure my clients are landing the customers they want. The Problem. "Oh, jeez, good luck with that!"
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Customer] Salespeople Need to Be Remarkable, Too
    We''ve all been customers, and therefore, it’s very clear to us what great customer service means and what a great customer experience feels like. We need to consider it the right of every one of our potential customers. What does it mean to provide a remarkable sales experience for your potential clients? What is it?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 16, 2011
    [Customer] Reminders Impact On Webinar Attendance [Chart]
    Our customers have long been able to actually measure these rates when they automate the sending of initial invitations, second invitations, and reminders to attend.  We found that customers using this level of automation  enjoy an increase of 15% in their attendance rates when reminders are used so that 40% of registrants actually show up.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 31, 2011
    [Customer] 5 Ways to Salute Your B2B Employees Using Social Media
    Customers and prospects prefer doing business with people that they know, and the following simple ideas can help share your employees with the world. Employees have knowledge and experience worth sharing with customers and prospects. Many companies do this with customers, but this is an opportunity to showcase one of your own.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] How to Prep Your Online Store for a Celebrity Endorsement with the Likes of Beyoncé
    Downtime or slow load times occur on even the best maintained sites, and loyal customers are always quick to leave if the business doesn’t deliver a great experience to its customer. These costs are calculated not just based on sales lost, but on loss of customer trust and negative brand association. The Cost of Downtime.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 20, 2013
    [Customer] Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013
    Integrated marketing can help marketers reach customers and prospects across a range of channels, but doing so requires care and tact. Social media has grown to be a powerful way for brands to build connections with their customers and audience. Happy Friday, Sales Prospecting Perspectives readers! Enjoy! Now, on to our Weekly Recap.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 2, 2013
    [Customer] Marketo Files for IPO: Will High Growth Outweigh High Losses?
    high cost of revenue makes it hard for a company to become profitable even as it grows, since much of the new revenue is spent on the new customers. So its losses aren’t simply due to high investment in new customers. Marketo made good today on its promise to file for an initial public offering (IPO). It’s a major accomplishment.
  • SYNECORE  |  FRIDAY, SEPTEMBER 18, 2015
    [Customer] What to Expect During the HubSpot Onboarding Process
    HubSpot also provides a free, proprietary CRM to their customers that is easy to use and communicates directly with the marketing automation side of things. Add Custom Contact Properties as Necessary – This is your opportunity to add any additional contact properties unique to your company. What to Expect. Keep your analytics pure!
  • LEAD LIAISON  |  TUESDAY, DECEMBER 22, 2015
    [Customer] Exit Intent: Why It’s Important and How you Can Use it to Convert Website Visitors
    Some customers will even place items in their shopping carts and then leave without completing a purchase. If so, exit intent technology ensures that your customer sees those offers before they decide to leave your site. Even the biggest online sites experience this same problem. The reality is that website visitors are fickle.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 23, 2013
    [Customer] 8 Steps To Build A Content Hub That Converts [Slides]
    Stories from your customer’s point of view on how what you sell has helped them. Today’s B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric content. Instead, you need to build a content hub that helps your buyers. It is about telling stories.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 12, 2011
    [Customer] Best Practices for Building and Using Value-based Sales and Marketing Tools
    Topics include: C ontent marketing optimization and interactive smart content, V alue-based sales enablement optimization, IT and Marketing Economics, Value sales & marketing, ROI and TCO basics, A linean customer case studies and best practice examples. The resource center can be found at [link].
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 8, 2012
    [Customer] Savvy Week in Review - June 8th
    Four Things Customers Want When Making a Purchase Decision by @SpinSucks. Really? Welcome to the month of endings and beginnings. All over the place, kids are graduating from one stage of life and entering the next one. School days are coming to a close and summer is revving its engines. Here are our favorite picks from the week.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 8, 2011
    [Customer] Savvy Week in Review: April 8th
    Rob Leavitt suggests six types of content that prospects and customers will want to read, listen to, and view. April showers bring May flowers, but here in blogland they seem to be bringing loads of fresh new posts that are blooming with ideas, tips, and thought-provoking conversations. Give it a read and let me know what you think.
  • BIZNOLOGY  |  FRIDAY, JUNE 5, 2015
    [Customer] It’s a bad sign if no one uses your website search
    If your most motivated customers want to search, that might be a good reason to help them find what they want to buy. Most of us believe the wisdom that your customer’s experience makes or breaks your brand. Lack of volume. Now you might be forgiven for thinking, “Good! Maybe we should take it off completely!”
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Customer] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
    Talk to your leads on the phone, ask employees on the front lines with your leads and customers how they talk about the concepts in your industry, and watch how leads and customers on Twitter, Facebook, and other social networks talk about your industry. Traffic and leads are good, but customers are better. The thing is.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 7, 2010
    [Customer] The 7 Burning B2B Social Media Questions
    Social media is simply about having an interaction with customers (at the most basic level) in all the places where our customers are hanging out. Customers are expecting it and some of them are making businesses pay a steep cost when the brand presence isn’t there. Why the alluring title of “The Forbidden Dance”? For real!
  • WEBBIQUITY  |  MONDAY, JANUARY 27, 2014
    [Customer] 28 (of the) Best Business Blogging Guides and Tips of 2013
    It does mean that you’re the most receptive and understanding of your customers’ needs,” the brilliant Wendy Marx offers half a dozen tips for making the transition, including writing for trade publications and speaking at industry events. Still—not every company that blogs realizes the medium’s full potential. Stop It!
  • JUNTA 42  |  SATURDAY, FEBRUARY 20, 2016
    [Customer] This Week in Content Marketing: Brands Create More Content with Less Engagement
    Robert points out that Viant’s customer database will undoubtedly be appended to Time’s massive database to better target digital ads. No wonder customers aren’t engaging with it! 4. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Content marketing in the news.
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [Customer] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    You can reach out to your known best customers, and look also to the good reviews customers post. Your customers are not hindered by the same rules you are, and can say things you can’t. In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Customer] Website Evaluation Comes Before Site Redesign
    Website content (Is it customer-centric?). Interface with Customer Relationship Management (CRM) systems. Many manufacturers and industrial companies consider a website redesign during Q1. Poor SEO and conversions are the symptoms that are obvious to you. Only an in-depth website evaluation can diagnose the underlying causes.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 8, 2009
    [Customer] My interview with Kim Albee of Genoo
    Jeff Ogden is President of  Find New Customers “Lead Generation Made Simple.&#   Find New Customers helps companies implement best practices lead generation programs to find and acquire new customers. [link]. Jeff Ogden.
  • HUBSPOT  |  MONDAY, JUNE 11, 2012
    [Customer] 11 Great Ways to 'Get Personal' in Your Email Marketing
    Create customer personas. Having well thought out buyer personas , the visions of your ideal customers, is crucial, because it will influence how you target your audience. As you're crafting your personas, think about your best customers' demographic information, job level, specific pain points, and their goals.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Customer] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    On top of your specific buyer and customer research, you should always feel out the landscape where your content will live – you want it to thrive once released into the wild. 1. Visually provides custom-made infographics that make your statistics pop. Content Research. The first step to content production is the research. Canva.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Customer] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
    Bloomberg’s Bigley said the modern marketer has taken on more of a sales role, becoming a true revenue driver when working with the sales team and troves of data to target customers and push conversion. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. You can be both serious and fun.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Customer] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    Evaluate your company’s lead database and make sure it’s flawless, profiled, and segmented, so you can approach audiences scientifically with targeted campaigns. 3.     Create Customized Content.  by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Shannon Cadden , a Project Manager and System Administrator at  3D2B.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Customer] 10 Brilliant Marketing Personalization Tips to Implement ASAP
    more personalized experience for your prospects and customers that caters to their individual problems, interests, needs, and wants is a sure-fire way to keep people coming back for more. More visits = more leads, and more leads = more (happier) customers. Respond to prospects and customers in social media. Likely, you did.
  • BLUE FOCUS MARKETING  |  SUNDAY, JUNE 28, 2015
    [Customer] Now Co’s are Focused on Employee Experience (EX) via @mnburgess #HR #SHRM15 #Leadership
    UX (User Experience)   CX (Customer Experience). From the abstract: Companies the world over are focused on the pursuit of User Design (UX) and the importance of the Customer Experience (CX). After all, if our employees aren’t excited about what they do, how can we expect our customers to be? EX  (Employee Experience).
  • 6SENSE  |  THURSDAY, OCTOBER 29, 2015
    [Customer] 5 Steps To Connecting Marketing Activities To Revenue
    Today, data gives us the ability to track how customer interactions with marketing campaigns and assets connect directly to revenue. Knowing your cost-per-lead, customer-acquisition-cost and average deal size will allow you to submit a budget that reflects your company’s marketing-driven revenue targets. Know your cost-per-lead (CPL).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 29, 2013
    [Customer] 3 Main Characteristics to Look for When Hiring Inside Sales People
    While I have developed a customized and comprehensive benchmark for each Inside Sales position for which I’ve hired, I always reply the same way…. Competitiveness : The unquenchable thirst to outperform one’s peers, and win the customer over to your point of view, found in athletes like Michael Jordan. But what is drive? BIG mistake!
  • ACT-ON  |  TUESDAY, JANUARY 12, 2016
    [Customer] A Crash Course in Storytelling for B2B Marketers
    Your ideal customer would make a good hero. And storytelling is so fundamental to them that another common term for a case study is a “customer story”. What does all marketing boil down to? Throw out the advertising, the creative, the offer, the sales team, and the website. Communication. There are plenty of ways to communicate.
  • TOMORROW PEOPLE  |  TUESDAY, JANUARY 15, 2013
    [Customer] Online Marketing: the Musical!
    Building great relationships with customers and other businesses through social media is vital in the world of online marketing. Blogging is a great way to stay interactive, and regular updates show your customers you care. It’s here! The new musical you’ve all been waiting for. Two different worlds!’ you cry. But not so fast!
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] Creating Sales Funnel Content for Manufacturing Marketing
    Because customers can now find information on their own, manufacturing companies must create a content strategy  that fits the needs at each stage. It should include content that both deepens the customer relationship and clarifies your sales message. The sales funnel varies for each industry. The 3 sales funnel stages are: Attract.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 29, 2010
    [Customer] Sarah Evans: Social Media Allows Us to Break Boundaries
    Monitoring the Internet keeps you in the know, helps you gauge customer sentiment and gives you a leg up on preparing/responding to online crisis before it blows up. She is also a guest writer for Mashable and runs her own blog at PRsarahevans.com. Finally, she shares a daily resource for PR professionals called Commentz. An interview. 1.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 10, 2012
    [Customer] Webinar: Making SEO Fun In a “Boring” B2B World
    This webinar will cover some tips & tricks on creating great content that your customers want, driving link building campaigns using assets you already have, and will show real examples of other companies out there making it happen. Session summary. Find out new ways to make your SEO campaign fun, even if you are in a boring world.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Customer] It’s time to evolve the social media mindset
    Make sure you stand out as a marketing leader and address the objectives of growth in customer awareness, consideration, conversion, loyalty, and advocacy.  By “Social Steve” Goldner, Contributing {grow} Columnist. How do you think I, SocialSteve, feel about telling you about the end of social?  Even separate from marketing. 
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 5, 2012
    [Customer] Improve your Targeting and Tell a Story By Creating Buyer Personas
    by Dayna Rothman A persona is a research-based profile of an archetypal customer that represents needs of many. They are on the front lines talking to customers everyday. Remember you are not the customer. Personas work for B2B because they bring focus, empathy, and consensus to your campaigns. What messages will resonate?
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 26, 2015
    [Customer] Why Content is Social Media Dietary Fibre
    Sustainable social engagement has a number of elements, including real-time conversations with your customers and prospects, regular participation in specialized corners such as LinkedIn groups or Google+ and adding meaningful, useful content to the whole thing. I like to start my Monday mornings with a visit to LinkedIn. It’s Visual.
  • BIZNOLOGY  |  MONDAY, JULY 9, 2012
    [Customer] Every Digital Marketer’s Most Valuable Asset: The Extended Network
    How can you work LinkedIn to convert a customer service rep’s brother-in-law into a customer? They’re frustrated by automated customer service lines. Photo credit: Wikipedia. Every job seeker knows that his network is the key to his next employment opportunity. The Extended Network. Business is Personal. Relationships Take Time.
  • FATHOM  |  TUESDAY, MARCH 4, 2014
    [Customer] Your Strategy for Staying Competitive in Online Retail
    Just as ads should be used to get key messages across to potential customers, Sitelinks should be used to share key differentiators from your competitors. Utilize adgroup level sitelinks rather than campaign level, and include these variations as sitelinks to get your customers to the most specific page possible.
  • JUNTA 42  |  WEDNESDAY, OCTOBER 6, 2010
    [Customer] The 80/20 Rule of Corporate Content
    Marketers inherently know that the more they talk about themselves the more they are ignored by customers. 80% of the information (content) we develop inside companies is about our customers. We write proposals trying to solve customer challenges. We develop customer service FAQs to answer questions. It was all about Jan.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Customer] Ghostcodes makes Snapchat more marketer-friendly
    If a customer wanted to find your brand’s Snapchat username, they would likely have to do a Google search for it. If a customer wanted to find your brand's Snapchat username, they would likely have to do a Google search for it. By Kiki Schirr, {grow} Contributing Columnist. could not agree more. Best practices. Best practices.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 28, 2013
    [Customer] B2B Marketing: What a 11% drop in conversion taught a live audience about lead gen
    Lead Generation: Who knows the customer better – Marketing or Sales? Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. Live test background. During that planning, we had to address a paradox that exists in lead generation. Control. Treatment #1.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 26, 2013
    [Customer] Your Facebook Ads Can Be Razor-Sharp with Social Contests
    Related Stories Along for the Ride: Social Conversations on the Customer Journey 10 Ways B2B Businesses Can Use Pinterest Legal Problems in Instagram Photo Campaigns. I have a feeling that social media managers will have a very hard time soon. Why do I think that?
  • WRITTENT  |  MONDAY, FEBRUARY 10, 2014
    [Customer] Blog Strategy? How to Go From 0 to 1000+ Visits/Day in
    They save your readers’ time and solve your potential customers’ need for information. 3. Fill your blog strategy with answers to questions your customers have, and you’ll be driving traffic. For blog strategy inspiration, look through your support chat logs, emails, messages, and conversations you’ve had with your customers.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 7, 2010
    [Customer] Big announcement this Thursday
    Stay tuned to Find New Customers for a big services announcement this week. It’s an exciting new service from Find New Customers. Find New Customers helps business develop and implement programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Customer] 25 ideas for your social media network strategy
    This way you can find existing customers, contacts, friends and colleagues. This way you can find existing customers, contacts, friends and colleagues. Behind every social media strategy you have to have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? MAKE it happen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [Customer] Content Shock: Why content marketing is not a sustainable strategy
    So, to get people to consume our content, we actually have to pay them to do it, and as the supply of content explodes, we will have to pay our customers increasing amounts to the point where it is not feasible any more. Like any good discussion on economics, this is rooted in the very simple concept of supply and demand. Let me explain.
  • LEADSLOTH  |  TUESDAY, AUGUST 10, 2010
    [Customer] Will Marketing Automation Be Free?
    Land grab is common, where vendors lower prices to get customers on board. ‘Free’ customers may lack the expertise to be successful. Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 27, 2012
    [Customer] 3 steps to make the most of your eMail list
    For example, let the user select from a list of common business challenges that your product/service addresses, a list of technologies the customer uses, or the customers assessment of the skill level of the organization. Whatever will help you better message the customer. By Neicole Crepeau, Contributing {grow}  Columnist.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 26, 2014
    [Customer] Interesting Infographics: Blueprint for The Perfect Blog Post
    Blogging frequency impacts customer acquisition – 92% of companies who blog multiple times a day acquire a customer through their blogs. It’s 2014 so by now, we know that blogging is required for B2B lead generation. source: Hubspot ). Thanks to Salesforce, we have the Blueprint for The Perfect Blog post.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Customer] B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B Summit
    So here are the “can’t forget” highlights from the presentation: Your customers are using social media- it’s a myth to think they are not. B2B companies who ignore it are missing opportunities to interact with their customers and prospects. by Maria Pergolino They say you save the best for last.  Get social.
  • PAUL GILLIN  |  THURSDAY, JUNE 17, 2010
    [Customer] The Changing Rules of B2B Marketing
    Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Those sales are generated by the affinity that the staff has developed with these key corporate customers.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 20, 2013
    [Customer] Five Marketing Predictions for 2014
    Geo-targeted promotions and notifications will be added to the marketing mix as companies begin to see the benefits of real-time marketing based on GPS location, and customer targeting based on physical location by stores, restaurants, and events. Marketing doesn’t stop as a business function once you convert a buyer into a customer.
  • WRITTENT  |  WEDNESDAY, MARCH 5, 2014
    [Customer] 15 Storytelling Techniques for Writing a Better Brand Story
    Doing so shows the people behind the brand, and your customers want to do business with people–not faceless corporations. Here are 6 more story patterns perfect for building your brand and inspiring customers and employees. It means telling the story in a way that’s true to your brand and your ideal customer. eye contact.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Customer] Inbound Marketing: A Square Peg in a Round Hole?
    The sales team calls on every mid-sized and large customer and meet with most in person regularly. But what if your focus is providing excellent service and going above and beyond to support your customer’s business? Two weeks ago, I wrote Just Say NO to Marketing Advice. But it doesn’t make sense for all. Period.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Customer] How to Grow Your List with Email Sign up Forms
    Have your email sign up form and links to the form on all pages of your website, blog and other channels where your customers and prospects can interact with your business. Most have email sign up form tools that are easy to use and customize for your needs. Need a refresher? So let’s get to it! All of your social sites (link).
  • ANNUITAS  |  TUESDAY, DECEMBER 15, 2015
    [Customer] What’s Sales Enablement Got to Do with Demand Generation?
    Poor customer experience with no continuity? Watching Modern B2B marketers like numbers. We want to know conversion rates, cost per lead, revenue generated and a host of other stats. 76% of content marketers are forgetting sales enablement , according to a study by HubSpot. Handing off leads that go nowhere? Are they using mobile apps?
  • B2B MARKETING TRACTION  |  WEDNESDAY, MARCH 27, 2013
    [Customer] B2B Marketers: Why You Should Set Your Brand Free
    In fact, you have to let go, at least a little bit, and let your stakeholders (your employees, your customers, your suppliers, your fans) promote your brand. I’ve always admired how so many B2B marketers are control freaks. We control details and deadlines and, most importantly, our brand. Protect the brand at all costs!
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2016
    [Customer] The Nine Best Facebook Marketing Tools
    With LikeAlyzer you get a comprehensive review along with tips to help you improve your interaction with current and potential fans and customers.” Free tool that  makes it simple to create powerful custom iframe tabs. Along with Google, Facebook is one of the giants of the Internet. Google Review Count: 790,000. Pricing: free.
  • PAUL GILLIN  |  TUESDAY, NOVEMBER 8, 2011
    [Customer] The Wisdom of ‘We’
    personally contacts every single customer who posts a complaint about his hotel on an online review site. Customers will share their opinions whether you want them to or not. Southwest Airlines and Dell Computer encourage customers to lodge complaints on their company Facebook pages and address nearly every one. Original here.
  • NUSPARK  |  MONDAY, JANUARY 16, 2012
    [Customer] A Lesson from Microsoft: Control Your Own Destiny
    Here are two: “Are we adjusting to the changing dynamics of our customers?”. Either way, the lesson is the same: Customer expectations and behavior are changing. It’s nice to know that what happens in Vegas stays there. Or not. What is interesting, though, is Microsoft’s official explanation for ending its starring role.
  • MARKETING ACTION  |  THURSDAY, JANUARY 10, 2013
    [Customer] Get Started With Marketing Automation: A Plan for the First Thirty Days
    There’s no need to create complicated and highly customized communication strategies. It turns out that Top Performers simplify adoption by limiting configuration and customization on a new implementation. First, evaluate your existing processes. Consider whether your existing process is working well. How do they do it? Templatize.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 2, 2012
    [Customer] Sales Leadership: Gaining Insight & Accountability
    Also many organizations never gain real insights from their customers or even help from their customers. This type of board consists of current customers that generally meet in a formal basis a minimum of three times a year. Sales Leadership: Gaining Insight and Accountability. Let’s first explore a Client Advisory Board.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 27, 2011
    [Customer] Dear social web, Let’s try keeping it real.
    You’re not their customer. I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week that I guess I need to respond. At the risk of adding to Klout weariness, here are a few observations. My Klout score dropped from 82 to 64. Funny. Tease!
  • AVITAGE  |  FRIDAY, OCTOBER 11, 2013
    [Customer] Avitage Master Content Publishing Briefing
    This is how we’ve been making and maintaining custom video versions for well over a decade. Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. It contains extensive builds and audio with each slide.
  • SAZBEAN  |  SATURDAY, NOVEMBER 5, 2011
    [Customer] Top Internet strategy, marketing and technology links for the week of November 5, 2011
    Getting Customer Service Beyond 140 Characters (The Social Times). Here are the top Internet strategy, marketing and technology links for the week of November 5, 2011… Inbound Marketing vs. Outbound Marketing  (Mashable!). Effective Marketing: 3 Questions to Get You There (Small Biz Trends). Jim’s Marketing Blog).
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 14, 2013
    [Customer] 3 Ways to Improve Your Emails Through A/B Split Testing
    The answer is A/B split testing. A/B testing allows you to get a sense of what your customers respond to by dividing your email campaigns randomly into two or more groups. Below are three quick and easy A/B split tests you can perform on your next email that could help increase your customer engagement. 1) Questions. Questions.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Customer] How to Build Company Value in a Down Economy
    Here are some examples of audacious goals for your consideration: Double the sales team’s quota Triple the number of inbound sales leads Cut the cost of new customer acquisition by 50 percent Increase your web traffic by 250 percent Two or more of the above Differentiate – Most successful companies are highly differentiated.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Customer] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    The talk track on wins is almost always personal: how they built a fabulous relationship with the customer, how they smoothed over objections with a smile and a steak dinner, how they masterfully negotiated a perfect deal. Do you get the Win-Loss report? You really ought to get yourself on that list. told you this was fun.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Customer] What is the Key Ingredient for Successfully Adding Social Media to Your Marketing Mix?
    Provide consistent customer experiences. Using social media to engage employees, partners, and customers enables an organization to be more nimble, allowing connectivity with today’s agile workforce. It allows organizations to actively engage customers and partners, by listening, asking, observing, and adapting.
  • OPENTOPIC  |  FRIDAY, OCTOBER 9, 2015
    [Customer] The Transaction Machine: Defining, Finding, and Converting Your Audience
    Part of defining your brand is knowing your customer demographic. It’s not necessarily true that a brands customer demographic will be the sole make up of its content audience. ” - Melissa. She lists four tips to help define your audience so that you can create content catered to them: Who is your customer base?
  • CLIENT BRIDGE  |  THURSDAY, MAY 1, 2014
    [Customer] How to Set Up a Google + Business Page
    Customize your business page – Once the basics are out of the way, you can customize your business page by adding a tagline and uploading a profile photo, such as your company logo. Ask customers and partners as well. Out of all the available social networks, Google+ used to be perceived as a lesser option for most.
  • ANNUITAS  |  TUESDAY, JULY 8, 2014
    [Customer] Why Employee Development is Important
    The bottom line is this – when people are given the opportunity to advance, they become invested, your customers benefit from the increased productivity and your top talent sticks around. Think of the last time you really felt personally aligned with your job or the mission of your organization. Graphic Source: CultureAmp. link]. link].
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Customer] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Understanding the Customer Buying Cycle and Triggers. Things to Do With Qualified Leads Who Don't Convert Into Customers. Customers Who Break Things. Posts You Might Like to Read: Five Signs Your Online Customers May Be Cheating On You. spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot.
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 16, 2010
    [Customer] Mobile Internet – If not now, when?
    Your customers use their mobile devices to access and request information online. Your customers want to use their mobile devices to access content (your content) when it's convenient to them, which is hardly ever whilst they're at their desks. It would appear, that in matters of debate, I favour the alternative. politely declined.
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 12, 2011
    [Customer] How to Outflank Your Competitors With Inbound Marketing?
    As a continuation from Monday's Zoober - Inbound Marketing Methodology to Outflank Your Competition post on listening to your potential customers talking , we will be elaborating more on the next two steps you need to take in order to make inbound marketing work for your business. 2. Creating. It includes online content such as: Articles.
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Customer] Best Twitter Tips, Tools and Tactics of 2011
    The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more. Nearly 3/4 of active Twitter users are bloggers.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] 3 Marketing Lessons from Louis CK
    Jeff Ogden (@fearlesscomp) is the President of Find New Customers and the host of Mad Marketing TV as well. Louis CK Earns $1 Million in 12 Days With $5 Video. Perhaps you’ve seen the story of how this comedian posted a video of his show and. Louis CK. invited people to purchase it for $5. You could simply download the show for free.
  • E-QUIP  |  MONDAY, AUGUST 12, 2013
    [Customer] Brand Strategy: The Foundation of a Successful Brand
    Many companies expand their service offerings to attract more customers. Ask for and use customer testimonials that speak to how you work with clients, rather than solely what you accomplished. Additionally, "delivering on promises" was the most significant factor for customer loyalty to a firm (21%). You need both. Be focused.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Customer] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Request a Custom Quote in 24 hours. Here’s a question to ponder: Why did you build a website for your business? Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant. You must implement, and consistently test and readjust, conversion optimization strategies on your website.
  • B2B IDEAS @ WORK  |  MONDAY, DECEMBER 5, 2011
    [Customer] B2B Marketing & Scientific Research: Why Online Relationships Matter
    BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important. And since people’s brains process online and offline relationships the same, it can feel like a face-to-face for your prospect or customer.
  • SOCIAL MARKETING FORUM  |  THURSDAY, NOVEMBER 25, 2010
    [Customer] Top Ten Features of Successful Social Media and Email Marketing
    Relevance of offers to customers is key in all media. Customers love receiving an exclusive deal via email and will also via social channels. Know your customer. A big weakness of social channels compared to email is you don’t have a good customer profile with the ability to target different offers (yet).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 11, 2011
    [Customer] Interview: Joe Pulizzi On the State of Content Marketing
    That said, it is still an incredibly powerful tool that, when done right, propels sharing, gets found in search engines, and works as an efficient communication vehicle to both customers and prospects. It’s still a relatively new phenomenon, especially when it comes to custom content creation through that channel. Share email. Twitter.
  • NUSPARK  |  SUNDAY, FEBRUARY 15, 2015
    [Customer] SEO: The Importance of Conversion over Rankings and Traffic
    Conversion optimization involves changes that are made to a website in order to ensure that the visitors who arrive there will be converted into customers before they leave.  First, you will bring the targeted leads onto your website, and then they can see the elements that have been put into place to convert those leads into customers
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    [Customer] Why the Blog Post Is the New Ad Unit
    With this newfound interest in content creation, the rise of inbound marketing, and the latest trend, native advertising , the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information.
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