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  • DIGITAL VOICES  |  FRIDAY, FEBRUARY 7, 2014
    [Customer] This Week in Digital Strategy 2.7.14
    In the process of considering the solution and researching alternatives, I began to wonder at what point in the future would the responsive path become the de facto standard, and website owners would move away from custom mobile experiences. 'Happy Friday, everyone! This week was another insightful week in the world of digital strategy.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JUNE 25, 2014
    [Customer] P-Cube Rising: Procurement is Cool Again
    With the end of solution selling, Corporate Executive Board suggests that the P-Cube is back in the game and “actively trying to disintermediate the customer-supplier relationship” at the same time that it is rapidly professionalizing.  We have also, apparently, run out of road on solution selling.  So what does this look like?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, NOVEMBER 28, 2011
    [Customer] How to Really Use LinkedIn to Increase Your Sales
    Ways to Find Potential Customers via LinkedIn. LinkedIn is a very powerful tool to quickly find potential customers and also the people we have in common with them. To get the best results, you need to 1) Build the foundation of our network and 2) Clearly define your targeted customers and decision makers. Use "Advanced Search."
  • MI6 MARKETING AGENCY  |  FRIDAY, MARCH 11, 2011
    [Customer] Linkedin for B2B Marketing
    use LinkedIn for competitive research & easy way to keep in touch w customers in closed groups beyond answers already shown. like social media but the customer base I cater to is not engaged in it, so it’s really not a marketing tool for me. Customers visit closed group for feedback. Advice from Marketing Peers. sorry.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Customer] Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent
    'You can’t afford to not use customer location data to efficiently route incoming calls to your business. Relevance: Create a Better Experience for Customers and Agents. key benefit of routing inbound calls based on a caller’s location is that you are automatically creating a more relevant experience for customers and agents alike.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Customer] 7 Essential Mobile Apps for Marketers
    Valuable audience insight helps you to customize messages displayed on your site, so you can maximize conversion for different subsets of your audience. Valuable audience insight helps you to customize messages displayed on your site, so you can maximize conversion for different subsets of your audience. have 87 apps on my iPhone.
  • GREAT B2B MARKETING  |  FRIDAY, AUGUST 10, 2012
    [Customer] Top Three Signs Your Marketing VP Might Be in Trouble
    After all, CEO’s and sales VP’s can be very tough customers. This is what happens when you forget to take your potential customer into the equation. But when we scan the ranks of companies in the marketplace, you can’t help but notice companies that are falling short due to a handful of bad marketing practices.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 6, 2012
    [Customer] Facebook, Tumblr, Twitter, Oh My!
    You want to be sure that any potential customer or client will be able to find you and your name where ever they look, otherwise they will find a competitor. Brian Carter has a great article on Social Media Examiner in which he discusses 7 Ways to Prospect for New Customers with Linkedin. Maybe you don’t spend ? Linkedin.
  • SALES PROSPECTING PERSPECTIVES  |  SUNDAY, AUGUST 5, 2012
    [Customer] Sales Prospecting Perspective Weekly Recap - Week of July 30, 2012
    Ten Haken, author of Do You Mean Business , writes a guest post in which she discusses identifying your customers, both internally and externally. It’s how you move from being perceived as an order-taker to serving your customers as an innovator and leader. Babette N. Now, on to our recap of the week. Monday, July 30, 2012.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 27, 2011
    [Customer] The absolute beauty of blogs - spend your time where it counts
    well written website will draw your potential customer into it's depth answering always - what it is we can do for you. So when my friend comes over, sure, I'll help her set up on LinkedIn and Twitter, I'll even review the company's website to point out where the focus has drifted from the customer to us, us, us. Guess what? promise.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [Customer] B2B Marketers: Have You Localised Your Content Plan?
    Any marketer worth his or her salt understands the importance of localization in connecting with prospects and customers around the world. Implication: Remember that your customer’s words trump all other forms of validation for most prospects; produce case studies in a variety of formats to convey your reliability. Hear, hear!]
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 14, 2010
    [Customer] Pacing Your Product Marketing Launch for Success
    Typically you are repackaging an existing product for a new target market, expanding your base product with a new feature or function for a specific market or a new product to an existing customer base. I ran a half marathon last Sunday. It was a big endeavor for me. hadn’t run a distance like that in over a decade. Assess Your Terrain.
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 14, 2009
    [Customer] 7 Critical Steps to Getting Effective Survey Results
    So, you’ve been tasked with finding facts on product usage by your customers. When you have special data needs, often you are left with the only viable solution to get the exact information you need: a custom survey. We are very pleased to have Wendy S. Cobrda, President and Founder of Earthsense as a guest blogger this week.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 2, 2010
    [Customer] 9 Indispensable B2B Social Media White Papers
    Microsoft Advertising’s white paper based on their experiences using social media since 2006 “as a vehicle to listen to, educate, support and market to our customers and potential customers.&#. White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information.
  • WEBBIQUITY  |  TUESDAY, APRIL 5, 2011
    [Customer] The “Social Media Certificate” – Smart Move or Scam?
    for calculating and comparing the cost per lead from various marketing programs), customer service (for analyzing call volume by topic area), engineering (for tracking results of prototype testing), human resources (for evaluating the costs of various benefits packages) and other functions. Ultimately, social media is a tool.
  • 3D2B  |  TUESDAY, JUNE 3, 2014
    [Customer] 5 Ways to Grow Your Business with Salesforce.com
    '“The purpose of business is to create and keep a customer,” said writer and management consultant Peter F. And today, thanks to technology, we have more tools than ever to help us with lead generation, conversion and customer retention. One of these tools is Salesforce, the highly popular customer relationship management application.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Customer] A Social Media Strategy for B2B Marketers
    Post updates about your company and share helpful content that you and others create that will help your target audience, clients and customers. 'Some business to business (B2B) marketers are still hesitant about investing in social media. Here is why they are wrong. B2B companies are getting traction on social media. LinkedIn. SlideShare.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Customer] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Embracing new ideas is key, but while the pace of change in technology is well reported, we hear little about the rapid evolution of customer expectations. This innovation has helped leading Fortune 100 companies gain a deeper understanding of their buyers resulting in improved lead generation, customer experience, and revenue performance.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 10, 2014
    [Customer] 3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune
    Focus your program on the value your joint customers get. “Customer Lifetime Value” was one of the terms listed in Silverman’s “phrases to know” list above. 'by Amanda Batista | Tweet this The quintessential “What B2B can learn from B2C” blog post never gets old. in 2014, according to Nielsen).
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 9, 2012
    [Customer] Social Media meet Security. Security meet Social Media.
    People in marketing and communications in 1987 would reach their customers in much the same way as they did in 1957. But in 2012, these same people don’t reach their customers in the same way as they did in 2009. Staring across the fence at each other Bugs Bunny and Elmer Fudd. Cobra and mongoose. Corporate marketing and security.
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [Customer] The Anatomy of a 5-Star Twitter Profile
    You can also customize your background image. 5) Custom Text and Link Color. After you’ve picked your imagery for your profile, you can take customization one step further and choose the color of your links. To customize your link color, go to “Settings” and then “Design.” Yikes. 8) Location.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Customer] B2B Websites: How To Generate More Leads
    The Content Marketing Institute defines content marketing as “the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.”. Don''t be. Lots of companies are in the same boat.
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [Customer] Tom Pisello: The ROI Guy: Selling to the Unreachables
    Level Executives, they may not have enough knowledge of the business goals, opportunities and competitive challengers to deliver value, and may even disrupt the now customer driven buying process. However, how many of us understand the customers industry and challenges enough to add value to each executive we meet with? Think Again.
  • TOM PISELLO  |  TUESDAY, OCTOBER 5, 2010
    [Customer] B2B Companies are Really Content Companies, But is Content.
    Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise". This intelligent content customizes presentations for each individual user. Delivering interactive white papers, executive assessment tools, and calculators can deliver the customized content that buyers demand. Powered by Blogge
  • PAUL GILLIN  |  THURSDAY, JANUARY 24, 2013
    [Customer] Social Marketing Wisdom From a True Practitioner
    What makes Stand Out such a stand out is that Lewis not only brings years of field experience to the topic but also insight gleaned from hundreds of customer experiences. For example, “Content should be focused on the needs of your prospects and customers – not on you, your company or your product.”
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Customer] How We Buy vs. How We Date: They're More Similar Than You Think
    Relationships between brands and potential customers aren’t much different. We hope it helps you better understand explain the concepts of inbound marketing, explain inbound to others, and empathize with any potential customers you have on the horizon. 'They say there’s such a thing as love at first sight. Still with me?
  • BLOG MY CALLS  |  WEDNESDAY, JULY 18, 2012
    [Customer] Lead Nurturing 101
    This sort of customization is vital to the success of your nurture campaign. According to sources ranging from Hubspot to MECLabs only between 2% and 6% of inbound web leads are ready to buy immediately. That means that if your sales team calls all of those leads, they are wasting at least 94% of their time. So how do you do that?
  • HUBSPOT  |  FRIDAY, DECEMBER 14, 2012
    [Customer] How Sales Can Use Twitter to Connect With More Prospects
    Here's how you or your sales reps can use Twitter to warm up prospects, build rapport, establish thought leadership for your company, and ultimately connect with prospects that turn into paying customers. The goal for any sales rep is to convert a lead into a customer. Are there any? Step 1: Discover Who Your Prospects Are.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Customer] New Features in Google AdWords: Bid Management, Offline Conversion Import, Powerful Reporting
    Importing offline conversions like phone calls or in-store visits helps AdWords customers better track the true ROI of their campaigns. Customers with mobile devices can click on the phone number displayed on your mobile web page to call you. The new features are live, marketers are taking advantage of them, and the buzz has quieted.
  • HUBSPOT  |  THURSDAY, APRIL 18, 2013
    [Customer] 4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
    You see customers walking in every day that are still in research mode and have no idea what brand they want or which size tire they even need. Now let’s imagine you came across a number of customers who knew exactly which tires they needed, down to the specific model number. Model Number Campaigns. Long-Tail Keyword Expansion.
  • PHOENIX RISING  |  TUESDAY, FEBRUARY 16, 2010
    [Customer] It's the Relationship!
      If we think our customers and prospects - or our friends and family - don't know the difference in our intentions - we're kidding ourselves. It’s not about you; it’s about them. Go Givers Sell More. Truer words have never been spoken.     That universal  law is quite simple. And so I did. 
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 17, 2014
    [Customer] Dreamforce 2014: It’s the Community, Stupid
    Like other conferences, many of the “real” sessions (you know, the ones in which a customer would actually learn about best practices or new products) were housed in surrounding hotels. Customers want to connect with eco-system vendors and conduct research for an upcoming purchase process. It’s about the community. leads).
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Customer] 14 Ways to Get More Use Out of Your Buyer Personas
    Instead, the goal -- simply stated -- is to generate leads and convert leads into customers. List segmentation is the key to delivering more personalized experiences to your leads and customers. Creating buying personas gives you an enhanced knowledge of what your ideal customers like and respond to, as well as what they struggle with.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 27, 2012
    [Customer] A+ for Effective Marketing Content, Not Just Effort
    Don’t try to “wow” your audience with impressive language.   “Sally wrote a blog I shared with my customers/clients” is the same as saying “Sally wrote a stellar piece of content I disseminated to my customers/clients to showcase her thought leadership on XYZ.”  vs. “Marketers are using social media strategies to target customers.”
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 2, 2012
    [Customer] Who Sells More: The Quiet Rep, or The Aggressive Rep?
    When your sales reps regularly deal with customers for renewals and upsell opportunities, an aggressive sales rep may overstep the boundaries of the customer relationship. Every customer will react differently to a specific tone of voice. It’s a good question to ask, but what is a sales personality, exactly? Flexibility.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Customer] How To Build Your Marketing Stack
    Today we are excited to celebrate LaunchPoint’s two-year anniversary – it’s been an incredible journey for our customers and our partners! 'Author: Lou Pelosi As a marketer, you probably know too well that buying has changed. With so many options available to the modern marketer, how do you know where to begin?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 3, 2013
    [Customer] “Scandal”: The Show That Twitter Built
    Paul Cooligan of Instant Customer suggests augmenting a broadcast with a social channel such as a Google hangout or Twitter. Stephanie Sholknik, director of social media for Digitaria, says the surest path to gaining customer loyalty is through close, individual dialogues. The reason for this sea change?
  • MARKETING ACTION  |  MONDAY, JUNE 9, 2014
    [Customer] What Sales Should REALLY Expect From Marketing Automation
    'The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. For example, suppose you have good customers in a manufacturing vertical who bought your product because their pain registered as a 7 on a 1 to 10 scale, and your product solves that problem. Score leads.
  • HUBSPOT  |  MONDAY, AUGUST 27, 2012
    [Customer] 33 Stats That Paint a Picture of the Future of Marketing
    1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. 2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. We already understand from the personalization stats that customization is a must. so we can solve them!
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, APRIL 4, 2012
    [Customer] Identifying Time and Energy Wasters in Social Content Marketing.
    What’s cool about this graphic is you can sort by goal – or what CMO.com defines as 4 primary social strategy goals: customer communication, brand exposure, website traffic and SEO. Wendy Emerson. first saw this infographic from CMO.com on Pinterest and immediately repinned it. But wait…there’s more! Take a look.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 28, 2012
    [Customer] Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!
    Your best customers, your repeat customers and raving fans, are always people who had a problem that your solution solved. Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this. You make a plan, develop a list, determine who to talk to and what to talk to them about. Blended strategies work the best.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, FEBRUARY 17, 2011
    [Customer] The Coming Mobile Payments Revolution
    Not only will players have to move transaction data around securely, they’ll have to instantly interact with multiple networks, process and bill payments and handle tricky customer service issues. Most are counting on large installed customer bases to give them a going-in posture and to piggy-back marketing efforts and reduce marketing costs.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Customer] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? And I think it’s important to note that someone will come after him.&#. Eric Schmidt. “America needs to be a manufacturer.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Customer] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    This is a great way to start creating conversations between product managers, sales reps, and support staff with prospects and customers. Get Everyone Involved :  The person responsible for social media in your organization is not likely to know every one of your customers.  Have you seen the changes to the LinkedIn Company Pages? 
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 29, 2010
    [Customer] Why Do You Tweet? Social Media And Your Personal Brand
    company brand is directly impacted by the voice of its employees, along with customers, partners and the larger community and ecosystem in which it participates. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • HUBSPOT  |  THURSDAY, DECEMBER 27, 2012
    [Customer] The 5 Questions You Should Ask to Nail Your Product Messaging
    Some of the most effective marketing is messaging that is based on a genuine customer need. It's a good idea to get a sense of how prospective customers would describe your product. Isolating what makes your product unique from others gives you the talking points you need to help a prospective customer decide between the two.
  • WRITTENT  |  WEDNESDAY, DECEMBER 11, 2013
    [Customer] 10 Shortcuts for Writing a Blog Post in Record Time
    Plus, there are plenty of ancillary benefits to effective content planning practices, such as a better variety of content, improved SEO optimization, and more effective targeting to your brand’s ideal customers. Here are some forms of content you may be able to “upcycle” into a fresh and relevant article: Emails to Customers. Bloggin
  • SAZBEAN  |  FRIDAY, AUGUST 17, 2012
    [Customer] Lessons About Brand Image: A Chik-fil-A and Papa John’s Case Study
    Papa John’s pizza CEO John Schnatter was quoted as saying that costs incurred from the president’s new health care initiative would be passed on to customers in order to protect shareholders. We’re not supportive of Obama Care, like most businesses in our industry,” Schnatter said, according to Politico.
  • E-QUIP  |  MONDAY, AUGUST 12, 2013
    [Customer] Brand Strategy: The Foundation of a Successful Brand
    Many companies expand their service offerings to attract more customers. Ask for and use customer testimonials that speak to how you work with clients, rather than solely what you accomplished. Additionally, "delivering on promises" was the most significant factor for customer loyalty to a firm (21%). You need both. Be focused.
  • THE POINT  |  MONDAY, FEBRUARY 11, 2013
    [Customer] Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater
    In fact, all of our customers today (with one exception) use both Salesforce and a top marketing automation system. Second, customers can leverage flexible, weighted campaign influence models to evaluate the revenue that each campaign drives. HS: Where did the idea for Full Circle CRM’s product come from? HS: Thanks Bonnie!
  • LOOPFUSE  |  THURSDAY, SEPTEMBER 9, 2010
    [Customer] LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
    We looked at the requirements that customers had asked for in a Drupal integration and decided to start from the ground up for version 6.x. LoopFuse Integration for Drupal 6.x released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. LoopFuse ,Inc.
  • FUNNEL FOCUS  |  MONDAY, MARCH 8, 2010
    [Customer] B2B Buyers Looking a Lot Like B2C Consumers
    The ways in which our potential customers approach buying now looks an awful lot like how an online-savvy consumer buys. It wasn’t too long ago that marketers thought about B2B buyers solely in relation to the companies they worked for—almost as if they were part of the brick and mortar. Have a question?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 18, 2011
    [Customer] Ascent of the social media climbers: Klout goes mainstream
    The companies that partner with Klout are paying customers, Holsinger said. Companies have always provided different levels of service, depending on how much money a customer spends, or how recently they’ve bought something,’’ he said. think this is significant. Here is Beth’s fine article: Ascent of the social-media climbers.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 13, 2013
    [Customer] Big Data – Proactive Call Optimization vs. Reactive Call Tracking Analytics
    'As a technology company enabling marketing and sales organizations to better serve their prospects and customers, it is easy to fall into the trap of following the latest trend. Unfortunately, these solutions used alone don’t drive an increase in sales and improve customer retention. Today that trend is “big data.”
  • MODERN B2B MARKETING  |  THURSDAY, JULY 5, 2012
    [Customer] Content Syndication – Compelling Content, Targeted Leads
    As a marketer, how do you find the right venue that encourages customer engagement? When a person can connect with you and your thought leadership, you are likely to gain them as a future customer. The reason many use filters is because they try to target larger customers within their demographics. Job Type (ie: Sr.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 28, 2012
    [Customer] B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012
    With 42 percent of engineers and technical professionals working on more projects this year than last and companies spending more or the same for the rest of 2012 on product and service areas, manufacturers and suppliers marketing to the industrial customer will want to keep tabs on customer behavior and trends in the market in order to drive sales.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 10, 2014
    [Customer] 9 B2B Marketing Lessons from Judging Online Campaigns
    Sure, but how does it relate to growing sales or improving the customer experience? Let Your Customers Tell You What They Want. Your customers are your marketing audience. Even if you are trying reach new prospects, they are like your current customers. Marketing Goals Must Align with Business Goals. Measurable. Relevant.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 4, 2012
    [Customer] A cautionary tale: Putting your business in the hands of Facebook
    Instead of worrying about getting email subscribers and customers, they obsess about getting likes and followers on Facebook and Twitter. As I enjoyed a mega-popular Kebab restaurant on my street, I wondered about the “secret” of their success. Mmmmmm. The young owner has built an impressive online audience. Wowzee. frowned. Lesson learned.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Customer] 5 Vanity Metrics to Stop Measuring (And Better Alternatives)
    Number of Customers/Users. It’s simple enough to track how many people have converted into a trial user or paying customer. As for ecommerce, measure repeat customers and retention. Zappos, which will close in on $1 billion in revenue this year, gets 75% of its sales from repeat customers. Beware of vanity metrics.
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 11, 2010
    [Customer] How Simple Is Your Strategy?
    As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. was struck me by its simplicity. How simple is your strategy? Sign up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 11, 2012
    [Customer] The six elements of human behavior that drive social media
    You have to love a person who describes herself as somebody who studies “the dark side of Customer Management.” shows that restaurants and hotel chains who successfully make customers feel part of an exclusive clan engender loyalty. ”   Ana Isabel Canhoto is just such as person. Altruism. Hedonism. Homophily.
  • B2B MARKETING ONLINE  |  MONDAY, JANUARY 10, 2011
    [Customer] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
    Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. can download it here.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 26, 2013
    [Customer] The Four Ingredients Needed for Scrumptious Inbound B2B Marketing
    Inbound marketing is about attracting attention online with remarkable content related to the customer problems you solve. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who artfully blend the four essential ingredients of inbound marketing will have a recipe for consistently delicious success. Co-host John J.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 13, 2012
    [Customer] B2B Mobile Websites: Prepare, but Don’t Panic
    Communication: not surprisingly, as communications were the initial purpose of mobile devices, your customers and prospects will often visit your mobile site seeking to contact your company. If it isn’t the experience you’d want your customers and prospects to have, you need to develop a mobile plan. Yikes!
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 5, 2013
    [Customer] Why Your Rant is Not Right for Social Media
    In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, FEBRUARY 25, 2013
    [Customer] Facebook Flirts with Big Data
    The operative theory is that more precise targeting yields better results and higher customer satisfaction. The bad news is that crunching big data and matching it anonymously to Facebook profiles will further muddy Facebook’s loosey-goosey reputation as protectors of customer privacy.  mail list and their Facebook fans.  
  • B2B MARKETING TRACTION  |  THURSDAY, NOVEMBER 8, 2012
    [Customer] 4 Ways Pinterest Secret Boards Benefit B2B Marketers
    Market Research – Pin images or graphic designs to a secret Pinterest board and ask customers or clients, a target audience, or the world (crowdsourcing) to comment and vote on their favorites. Today, thanks to collaborative sites that offer security and privacy, we don’t need these custom website features as much if at all.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, DECEMBER 7, 2011
    [Customer] Starbucks: The Sleeping Giant in Mobile Payments
    Not only will players have to move transaction data around securely, they’ll have to instantly interact with multiple networks, process and bill payments and handle tricky customer service issues. Most are counting on large installed customer bases to give them a going-in posture and to piggy-back marketing efforts and reduce marketing costs.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 21, 2010
    [Customer] Bye Bye, Advertising Madmen. Hello, Marketing Nurturers.
    They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. Tweet. The Author's Madmen Avatar. Madmen Are Out. Nurturers Are In.
  • CONTENT MARKETING FOR BI  |  TUESDAY, JANUARY 26, 2010
    [Customer] Does Your Company Have Energy Intelligence?
    Stakeholders, including customers, investors, and regulators, are now expecting it. and combine it with other operational data from your enterprise applications (supply chain, manufacturing, HR, finance, customer relationship management, asset management, etc.) The Copenhagen Climate Summit has come and gone.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 8, 2011
    [Customer] From “Don’t be evil” to “Just be good”
    process where phone and desktop sharing largely replaced airplanes and taxi cabs, running more efficient hardware, recycling as much as we can, being flexible with our customers, owning up to and fixing issues we cause, to providing flexible work environments for our corporate or remote team-members, we take “being good” very seriously.
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 18, 2010
    [Customer] 5 Content Marketing Thought Leaders
    Get Customers and is an active blogger at the Junta 42 blog. In today’s business environment, great marketing requires great content. Prospects educate themselves online, and if they don’t find interesting information on your website, they will visit a competitor’s site. “Is this still marketing?&# you may ask.
  • MARKETING GENIUS BLOG  |  TUESDAY, AUGUST 25, 2009
    [Customer] Elaborating on the Lead Scorecard
    But not all page visits are equal: a demo or customer case visit usually indicated a more serious prospect, while a visit to “careers&# could mean you’re dealing with a job seeker instead. They mentioned more best practices than I can possibly include in this post, so today I’ll focus on: the Lead Scorecard. Website Score.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 4, 2012
    [Customer] Do You Have a Plan for Your Social Media?
    Find your best fit - go where your customers or potentials are. What’s your social media plan – Ready, Fire, Aim? Most businesses social media plans fail because there isn’t a plan. Here are some highlights: Make a commitment – establishing yourself and your company doesn’t happen overnight. Do you have a plan?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 1, 2012
    [Customer] Sales Management: Preparing for 2013
    Preparing for 2013. Last week I had the opportunity to participate in another conference (14th of the year), they are always great times when you can hear other speakers, learn new ideas and meet new people. I thought I might simply highlight a few points from both sessions since there are pertinent for everyone as we move into 2013.
  • HUBSPOT  |  MONDAY, APRIL 29, 2013
    [Customer] 10 Horrifying Stats About Display Advertising
    And if you use features like Facebook''s ''Custom Audiences ,'' you can target individual people with relevant ads, (hopefully) using information you already know about them from previous interactions they''ve had with your website and content before you showed them the ad. So here they are. 10 Shocking But True Display Advertising Stats.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 25, 2013
    [Customer] The best digital business idea that just never worked
    Brian Vickery  I’ve mentioned just getting a custom QR code for the phone that folks could scan – but it would be so foreign to most people. A paperless society? Not if the recent SXSW conference was any indicator. Every attendee is handed a printed program guide as big as a phone book. Everybody still wears a paper name tag.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 23, 2010
    [Customer] Consider SEO Beyond Your B2B Website
    Search engine optimization is the process to help your B2B company get found when customers and prospects are searching for terms related to your business. Customers and prospects will start to search for those specific terms and find your company. Company Description. Employee Job Titles. Printed Materials.
  • SYNECORE  |  WEDNESDAY, MAY 7, 2014
    [Customer] Using Digital Influence to Enhance the In-Store Experience
    would encourage all retail business owners/decision makers to read the Deloitte report and think about how you can enhance the in-store digital experience for your own customers. 'We all know the world is going digital. However, did you know that digital technologies currently influence 36% of in-store retail sales, to the tune of $1.1
  • HUBSPOT  |  THURSDAY, JULY 21, 2011
    [Customer] What's the Social Marketplace & Why Should You Care
    It’s a question we encounter often, so we wanted to address it in a webinar dedicated to balancing the customer power shift. Equipped with more information, customers are in the driver’s seat and dictate necessary changes in the business landscape. The Social Revolution: Balancing the Customer Power Shift.
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Customer] Three Tips for Easy Editorial Calendars
    conferences, product releases/updates, customer panels, etc.). What do existing customers say about software A? Tweet We’ve all heard it. see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. And I have to admit, it’s tempting. But it’s also a mistake. Title.
  • MI6 MARKETING AGENCY  |  THURSDAY, MARCH 31, 2011
    [Customer] Talking With the Groundswell
    This chapter explains how to use the groundswell to connect, communicate and engage with customers and prospective customers online. Remain open, honest AND committed to making your social media experience rewarding for you and your customers. Chapter 6: Talking to the Groundswell. Groundswell is broken down into three parts.
  • B2B IDEAS @ WORK  |  WEDNESDAY, DECEMBER 7, 2011
    [Customer] Twitter for #B2B: How to Increase Exposure with Hashtags
    The idea with B2B Twitter marketing is to reach prospects who will become your customers and help spread your message to other potential customers. Twitter is a massive social network with over 105 million users, many who are propects for B2B companies. How do Hashtags work? Which Hashtags are the Most Effective? and twubs.com.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Customer] 4 Content Strategies for B2B Corporate Blogging
    Content for Research & Information Informational content provides a way to demonstrate expertise and share valuable resources with prospects and customers. Consider frequent questions asked from customers and prospects that could be turned into blog posts. Are you a Search Engine Watch Member? Have strategies like these worked for you?
  • NUSPARK  |  TUESDAY, JUNE 24, 2014
    [Customer] Video Marketing; A recap of the potential platforms and placements for promoting your product video
    In addition to the sprinkling of sage advice and vital statistics throughout, this article’s primary function is to highlight the notable examples of platforms and placements currently leading the way in making video marketing the dominant form of new media: Videos can easily be used to explain your products or services to potential customers.
  • INBLURBS  |  SATURDAY, AUGUST 11, 2012
    [Customer] Marketing with VIDEO CONFERENCING / WEBINARS
    CUSTOMER SERVICE. Give E-Commerce customers live assistance when choosing products. This technology can change the world ! Facts : · Google loves Video ! Cisco predict there will be a 10 fold increase in the use of Video Conferencing/Webinars over the next 5 years. Internet Video traffic is now 40% of consumer internet. Share ideas.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, APRIL 28, 2013
    [Customer] Old Ways of Doing Business, No Longer Work
    The ever-pressing need to serve customers and clients well and to work smoothly and creatively with an ever more diverse range of people makes the ability to empathize all the more essential. 'Old Ways of Doing Business No Longer Work. Those who cannot - or will not - change are withering. Emotional intelligence is that important …. .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 16, 2010
    [Customer] The new realities of corporate blogging
    For example, have you considered: Actively selling <gasp> through your blog in a way that your customers will love? Dismissing customer comments as a measure of blog success? Market-segmenting your blog? The two possible conditions for an active corporate blog community? But it gets better!  Share this on del.icio.us.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 22, 2012
    [Customer] Pinterest drives enormous blog and business success
    And there is an important social element too as you can comment, like, share, email content, and search based off of your customized interests. Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Pinterest! ’,” she said.
  • THE POINT  |  TUESDAY, SEPTEMBER 6, 2011
    [Customer] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
    Custom workflow helps profile leads, identify high-potential opportunities. Next, Spear designed a custom lead nurturing workflow – a series of automated email communications to be triggered by different types of both inbound inquiries (Web registrations) and imported lists.
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    [Customer] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    In 2009, Ryanair took customer service to a whole new level of foolish when they took umbrage at blogger Jason Roe for pointing out a glitch on their website that allowed a user to book a flight for free. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler commissions hapless marketing agency.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Customer] Don’t chase the buzz: why clickbait titles hurt your business.
    Having even a hint or whiff of connection to clickjacking is a great way to shut off your flow of new readership, and return customers, through the social media. If you want to be considered legitimate and maintain a positive reputation online with your readers/users/customers, avoid anything that resembles a clickbait title. Skills.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Customer] The insider’s guide to social media consulting success
    Is the company culture customer-centric? When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. That may seem remarkable but I’ve found there is one simple secret to connecting with companies at this early stage of engagement. do no such thing.
  • HUBSPOT  |  TUESDAY, JANUARY 28, 2014
    [Customer] 9 Revealing European Content Marketing Trends to Watch [New Data]
    7) Content marketing works very well for lead generation and customer acquisition. 42% of European marketers have generated leads or customers through blogging. 'It always helps to know how you stack up in this wide world -- especially if you''re in the content marketing business. Revealing Insights About Content Marketing in Europe.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 23, 2013
    [Customer] Things to Consider When Using Mobile to Reach the Professional Tradesman
    'Mobile is probably one of the fastest segments right now from a consumer’s point of view, and it’s only a matter of time before it impacts manufacturers and their distributor partners on how they will be conversing with their customers. Create custom mobile assets  - don’t put your whole site up.
  • ANNUITAS  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] The Benefits of Data Management
    For example, if your company acquires another, it may be necessary to add data fields that denote a record was a customer from the acquired company.  One of the best places to begin the segmentation process is your existing customer base.  Also, don’t forget to connect with your customers and gather their input. 
  • B2B VOICES  |  SUNDAY, OCTOBER 3, 2010
    [Customer] You’re Not Marketing to a “B”, so How Well Do You Know Your “P”?
    “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.&#. Do we do enough research into our target audiences?  What are they reading, who are they listening to, who do they trust, why do they buy, what do they care about? Consumer marketers do.  I don’t think we do enough. 
  • SALES CHALLENGER  |  WEDNESDAY, OCTOBER 30, 2013
    [Customer] Gamification: Fad or the Next Big Thing in Sales?
    How to Revolutionize Customer and Employee Engagement with Big Data and Gamification , to learn about how sales organizations are using gamification to motivate sales performance and modify seller behaviors among other things. 'We recently sat down with Rajat Paharia, author of Loyalty 3.0: Paharia, at least, would argue yes.
  • SALES CHALLENGER  |  TUESDAY, APRIL 10, 2012
    [Customer] Are Your Managers Effective Coaches?
    We’ve seen sales organizations use a blend of measurement strategies, including customer feedback on sales rep improvement and sales rep feedback on coaching quality. We know that effective sales manager coaching is important – but just how important is it? The value of coaching doesn’t stop there. Get hard numbers. Certify manager coaching.
  • SALES CHALLENGER  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] The Top 10 Sales Questions of 2011
    Does anyone have suggestions on a piece that would be inspirational, and generic enough to cover sales, customer service, and operations?” When faced with a tough business challenge, have you ever wanted the advice of someone that’s been in your shoes? Top 5 Questions from the Sales Ops Forum : 1. ” 2. ” 3. ” 4.
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