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  • BIZNOLOGY  |  FRIDAY, APRIL 19, 2013
    [Customer] Red Flags of Deceitful Link Building Firms
    The difference being that working with a client means that t they’ll be willing to customize strategies to your site, niche, and keywords rather than just trying to fit a square peg into a round hole. 'Photo credit: MyTudut. Clear as Mud. Testimonials: Ask for a list of client testimonials and check up on their work. Empty Promises.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 15, 2013
    [Customer] 2013 Is Not the Year of Mobile!
    But customers are adopting mobile! We see the predictions every year: This will be the year of mobile! Every year, the prediction falls short and every year the pundits dust it off and bring it back out. It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile.
  • SOCIAL MEDIA B2B  |  FRIDAY, MARCH 23, 2012
    [Customer] Understand How B2B Social Media Connects to Your Audience
    B2B social media is about connecting with prospects and customers, providing value to their business and tracking those interactions to leads and sales. Their buying motivations and actions may be different from your traditional customers, and you might want to think about the gamification of your processes. from Think Customers.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 10, 2014
    [Customer] 9 B2B Marketing Lessons from Judging Online Campaigns
    Sure, but how does it relate to growing sales or improving the customer experience? Let Your Customers Tell You What They Want. Your customers are your marketing audience. Even if you are trying reach new prospects, they are like your current customers. Marketing Goals Must Align with Business Goals. Measurable. Relevant.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 22, 2014
    [Customer] Time Management Tips for Cold Calling Inside Sales Reps
    Leave the customized email writing for after your call session. 'Over the years, I found that I innately gravitate towards the part of my job I enjoy doing the most. think we''re all guilty of that at times. In fact, I would argue that most of us gravitate away from cold calling. Usually that consisted of a morning and afternoon session.
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] Contact Center: Did Your Agent 'Own' The Call?
    Any good sales trainer will tell you that the single most important factor of a sales call, or a customer service call, is agent ownership. 'Conversation Analytics can mine nearly 50 ''indicators'' out of phone calls. But Conversation Analytics doesn''t just track the caller side of the Conversation Analytics. Has the agent owned the call?
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Conversation Analytics: 5 Use Cases for the 'Ask for the Business' Metric
    This allows you to customize your dashboard to see the data you want to see. 'Conversation Analytics can track if phone agents asked a caller if they wanted to buy something. It can literally determine if the agent/salesperson asked for the business. How the heck does it do that? Why Does Asking for the Business Matter? TIMES.
  • VIDYARD  |  TUESDAY, FEBRUARY 4, 2014
    [Customer] How to use Video Marketing to Generate Leads
    Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Ultimately a generic email gate like this isn’t great for video you might want to share securely with select customers or groups.
  • CRIMSON MARKETING  |  THURSDAY, MAY 16, 2013
    [Customer] 5 B2B Marketing Mistakes That Are Hard To Avoid
    Do you focus more on your campaign idea than your customer? Are you trying to control your customer? '“ The hardest mistakes to avoid are the ones that initially look like the right decision.”  ”  A problem many of us face, but how do we avoid making obvious mistakes? Here are some things to think about: 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 22, 2010
    [Customer] Social media measurement: Sometimes a picture is worth a thousand tweets
    When you’re struggling to measure the value of social media marketing in your company don’t overlook the possibility of using qualitative stories from customers, employees and other stakeholders. They might be showing up every day in comments, reviews, and customer meetings. This will not be boring, I promise. Story time.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Customer] The 2014 Content Marketing Imperative
    Content marketing is the process of creating content that our customers actually want or need. 'We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. It may even hurt us in the buying process. Because our buyers are too smart.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Customer] 10 Lessons From Steve Jobs That Every Marketer Must Learn
    First, Apple would empathize with customers. 8) Turn customers into evangelists. Possibly the biggest thing Jobs did was turn customers into passionate advocates for the Apple brand. Apple fans don''t think of themselves as customers. but he didn''t look that great on paper. He wasn''t an engineer. He didn''t have an MBA.
  • B2B IDEAS @ WORK  |  WEDNESDAY, APRIL 13, 2011
    [Customer] The B2B Inbound State of Mind: Build Relationships
    These advocates, actual customers or not, can help share positive messages about your product or service and these actions help drive visitors to your website--inbound marketing in action. Click to see "Inbound State of Mind" video. ” Social media engagement is an excellent forum for engaging other like-minded professionals.
  • ANNUITAS  |  THURSDAY, MARCH 10, 2011
    [Customer] Defining Moments
    With these kinds of forecasts and vendors adding to their customer numbers quarterly, it’s hard not to be optimistic about the future of the space. Lead Management is a defined set of processes that manage the acquired lead from creation through close of sale and into the customer lifecycle. Lead Planning. Lead Routing. Lead Nurturing.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 27, 2013
    [Customer] How do you choose the right WordPress hosting solution for your websites?
    Here’s the bottom line: If your WordPress blog is really important and you can’t afford to alienate your customers or be down for long periods – then you need WPEngine. 'This is a sponsored post for WPEngine, the hosting site for Fearless Competitor. It is a great hosting option, so I am proud to share it. Dedicated Hosting.
  • SCHEIER ASSOCIATES  |  THURSDAY, NOVEMBER 14, 2013
    [Customer] Using “How-To” Advice To Sell the Cloud
    Two recent conversations with vendors showed how this is a great way to engage customers and prove their chops. 'By now, most everyone gets the benefits of the cloud: (Lower cost, faster deployment, pay-as-you- go pricing.). Now, the marketing challenge is offering detailed, useful advice on HOW to move to the cloud. Approach Two: A Tool.
  • MARKETING ACTION  |  FRIDAY, JULY 26, 2013
    [Customer] My, It’s A Noisy World. Make That Work For You.
    But if you’d like to raise your game, we invite you to watch How and Where to Leverage Social Marketing in the Customer Lifecycle: Tactics to Drive Marketing Success. Register now for How and Where to Leverage Social Marketing in the Customer Lifecycle: Tactics to Drive Marketing Success. 72%+ of U.S. Register for the webinar.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 20, 2012
    [Customer] PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0
    Bob's goal with CustomerThink is to help business leaders develop mutually beneficial customer relationships. He says reports he’s getting indicate alignment is improving, adding, “A part of it’s been a better job of this optimization, but I think another part of it clearly is that customers are driving more of this integrated approach.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 11, 2012
    [Customer] To Pin Or Not To Pin: 5 Security Risks Businesses Should Understand Around Pinterest and What They Can Do About Them.
    This will help undermine the credibility of these impersonator sites as customers know to look for your logo and your products on your Pinterest board. As an independent consultant he merges these skills to help customers bridge the gap between the technical and communications realms and “make awful news just bad”.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2011
    [Customer] 3 Improved Ways to Reach the Modern Target Audience
    This detailed description can provide your inbound marketing team with a clear vision of its target customers. Then: When you talk about customer service before the internet and social media, people would wait in long lines, sit on the phone for hours, or fill out complaint forms. But haven’t you heard? Find Them Online.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 26, 2013
    [Customer] What’s Your Lead Nurturing Strategy?
    But in order to do it successfully, you must have a process that everyone is in tune with, and sales needs to make sure to keep info on that lead current in your lead database so we know when a new customer has arrived, from where and what they bought. In the B-to-B world, most sales are not immediate. So B-to-B marketers need to be patient.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Customer] How Hard Can YOUR Company Blog? Announcing the 30-Day Blog Challenge
    Did you know that HubSpot customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, 800 more monthly site visits, 60 more Twitter followers, and 50 more Facebook Likes than customers who only write 2 blog posts per month? 'New Year''s Day is right around the corner. Keep reading to learn how. Interesting!
  • SALES CHALLENGER  |  WEDNESDAY, MAY 16, 2012
    [Customer] Once a Star Coach, Always a Star Coach?
    Today’s reps must constantly keep up with an increasingly complex selling environment in which customers only want to talk about price. This has placed added emphasis on sales managers to acquire and fine-tune their coaching skills to make sure they’re adequately coaching reps for this environment. But why exactly is it so hard?
  • SALES CHALLENGER  |  WEDNESDAY, JANUARY 18, 2012
    [Customer] Coaches: Your Reps Are Not as Hard-Headed as You Think
    If the whole reason Challenger Selling is so effective is because customers are looking for a supplier who can provide unique insight, why would we risk postponing our “best stuff” until the very end of a deal? Do you ever feel like your salespeople forget almost everything you coach them on? Why does this happen?
  • B2BMARKETINGSMARTS  |  MONDAY, DECEMBER 14, 2009
    [Customer] Are your B2B marketing messages boring?
    The information highlights many important issues, including integrated customer marketing, privacy issues, research, the continued rise of data and more. The key article in the December issue of Target Marketing Magazine , entitled “ Big Ideas ,&# features experts predicting marketing trends for 2010. His advice is even more profound.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, OCTOBER 1, 2011
    [Customer] Inbound Marketing Must Set the Table for Industrial Sales
    However, it is sales that actually hears how customers describe their products and services. Once again, it is sales that has a better pulse on this since they are closer to the customer. see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing. Bruce A.
  • SAZBEAN  |  FRIDAY, DECEMBER 31, 2010
    [Customer] Best of 2010 – My Favorite WordPress Plugins
    WP Greet Box WP Greet Box customize a message to your blog visitors depending on where they came from. 2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! It makes it really easy to run a blog (or website) and it keeps getting better. What are your favorite WordPress plugins?
  • SAZBEAN  |  THURSDAY, AUGUST 19, 2010
    [Customer] My Favorite WordPress Plugins
    WP Greet Box customize a message to your blog visitors depending on where they came from. I’ve been using WordPress for several years now — I’m a big fan. It makes it really easy to run a blog (or website) and it keeps getting better. Here are some of my favorite WordPress plugins… (for now). Disqus Comment System.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 8, 2013
    [Customer] Blurred Lines: Where Does Marketing End and Sales Begin?
    Tony Robbins opened the program by mentioning Peter Drucker’s famous dictum about business: “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. The buyer commits and becomes a customer. Optimize your lead to revenue process at each stage.
  • HUBSPOT  |  FRIDAY, OCTOBER 15, 2010
    [Customer] 9 Things Sales Should Do To Help With Inbound Marketing
    The sales and marketing teams are trying to accomplish the same goal, create new customers, so why not work together? This will not only allow you to attract more potential leads to your own pipeline but it will also make your existing customer base happy to see that you are involved and interested in your product. That says it all.
  • VOLACCI  |  THURSDAY, AUGUST 8, 2013
    [Customer] [VIDEO] Content Marketing Then and Now: A Southwest Airlines Case Study
    They do a great job providing compelling and engaging content for customers. So I explored all the free wifi options available to customers, like a flight tracker telling you exactly where you are and how much time is left on your flight. 'Once a business or marketer adapt content marketing, they get it. don’t work on vacation. Texas!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Customer] How to Cheat at Inbound Marketing
    by Seth Resler The concept behind inbound marketing is simple: Create compelling content, make it easy to find, and your customers will come to you so you don’t have to chase them down. Want to know every last detail about how it works? Sometimes you just need a quick and dirty cheat sheet that tells you everything you need to know.
  • SYNECORE  |  MONDAY, APRIL 14, 2014
    [Customer] View From the Top: 9 Examples of Desk Top View Design
    What better way to attract customers than to draw them in with a familiar picture of a desk or table? 'As a web designer, I spend a lot of time online.like a lot. Like most creatives, I enjoy seeking inspiration from other designers. This means exploring and interacting with a lot of different kinds of websites. The desk top view. Munchery.
  • LEADERSHIP  |  THURSDAY, SEPTEMBER 5, 2013
    [Customer] 5 Steps to Build A Sustainable Social Strategy …And Accelerate B2B Lead Generation
    Build a following on those platforms to penetrate deeper into your customers’ and prospects’ mind. The craving for demand generation often sends us chasing after ‘leads’; but what we really want is ‘customers’ that stay with us and bring others too. 'I am just back from seeing my daughter off as she sets out on her next pursuit.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, MARCH 25, 2014
    [Customer] 6 Killer Email Tactics
    If you can work in the customer’s name and/or location, you can spike open rates. Click rate degrades with the number of links, so focus your customers on seeing a single powerful offer and direct them to click on a big colorful link or button or two. Too many render badly and drive customers away. in return.  times. 
  • HUBSPOT  |  FRIDAY, JUNE 17, 2011
    [Customer] 5 Foolproof Ways to Generate Leads From Facebook
    The value of a business Facebook presence isn't just limited to the opportunity to interact and engage with prospects, fans, and customers. Every new fan or "Like" you get increases your chances of spreading your content to more and more potential customers who could become leads. "Leads from Facebook?" you say? Darn right!
  • BIZNOLOGY  |  THURSDAY, JANUARY 17, 2013
    [Customer] 4 Great Content Marketing Examples
    Frequently cited as the original content marketing vehicle, it’s a publication that John Deere has made available to customers since before the turn of the century. Image via CrunchBase. Looking for inspiration? Here are a handful of very different content marketing examples worth examining. Here’s are 4 of my favorites. These
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 5, 2014
    [Customer] On Amy Adams, or, Why You Must Post Blogs You Hate
    And as we all know, to succeed in business, you need to attract all potential customers, not leaving out anyone. It means that person has an ability to speak to a sector of your potential customers that you can’t speak to – just the way that Amy Adams speaks to me. Half of us love her. count myself in this group, by the way.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 9, 2013
    [Customer] 8 Ways to Spice Up B2B Social Media Marketing for a Boring Product
    This guest post is by David Caffey , marketing manager for Totus CCM , a market ing automation and customer communications management tool used by Fortune 500 compan ies. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies who think their product is too boring for social media are missing something.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 1, 2013
    [Customer] Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder
    You also can keep communications running to optimize initiatives such as webinars, renewal/upsell campaigns, and customer marketing campaigns, all in a day’s [off] work. 'by Amanda Batista | Tweet this Today the U.S. According to the U.S Keeping things running, while kicking back sound like a novel idea? For Eloqua, this means our U.S.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 28, 2010
    [Customer] How To Focus On Your Marketing Plan
    Think about the entire lifecycle from new product ideas all the way to customer retention. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. The best approach to dealing with uncertainty is to be prepared and to have a plan.
  • B2B VOICES  |  TUESDAY, JUNE 11, 2013
    [Customer] Can B2B Brands Inspire?
    When we think of brands and business that inspire us as customers, partners or vendors we should instill qualities such as trustworthiness, authenticity and reliability. potential employees, targeted customers, thought leaders) can help you narrow your choices. Here’s Think of a few right now. I’ll wait. One, Two, Three.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [Customer] Create an Unstoppable B2B Sales Machine – Part 1
    In B2B marketing, the sales department is usually your most important customer, and if they fail, you fail. 'My blog posts and articles mostly deal with marketing issues. After all, our main purpose is to create the foundation to enable our colleagues in sales to make their target numbers—or even exceed them! Stay tuned next week for Part 2.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 5, 2013
    [Customer] Drive Leads, Qualify, Nurture with Personality Tests
    Relevance is key to winning the attention of prospects and customers. The by Amanda Batista | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. SnapApp data.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 29, 2012
    [Customer] How the Facebook Timeline Makes Branding Feel More Human
    You can highlight key customer acquisitions, that first user conference, new members to the team, products that revolutionized your business, and the humble beginnings of your brand. by Jesse Noyes | Tweet this You knew it was coming and today it arrived. Facebook rolled out the Timeline for pages. Here some of the bullet points: 1.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 18, 2011
    [Customer] Sales Leadership: Ready for July & August?
    4)      Create a “Customer Appreciation” summer event and offer special packages or discounts during a three week period. 5)      Develop a companywide summer contest that is focused on both current customer sales and new prospect leads. Sales Leadership: Ready for July & August? maybe already too late, hopefully you aren’t? 
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 8, 2014
    [Customer] The B2B Funnel is Now a Sieve
    Marketers need to think about the impression made by all the channels in use where prospects and customers may encounter their company. 'The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel.
  • DIGITAL VOICES  |  MONDAY, JANUARY 13, 2014
    [Customer] 3 SMAC Stack Predictions for the New Year
    In the coming years, organizations are going to increase their investments in the SMAC Stack gaining leverage to increase business productivity and deepen customer engagement. 'From a technology perspective, 2013 was an exciting year to be a marketer. 2014 looks like it will be another great year for growth and innovation.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Customer] 10 Clever Ways Your Email Signature Can Support Your Marketing
    Company employees, particularly those in sales and marketing, might be missing out on another opportunity to spread brand awareness or nurture prospective customers with their personal messages. If you're talking to potential customers, what’s better than sharing stories of successful ones? Here are ten awesome suggestions: 1.
  • WRITTENT  |  THURSDAY, FEBRUARY 6, 2014
    [Customer] 11 Signs Your Business is in Dire Need of Blogging
    Improve relationships with prospects and customers! Your company could have the best products, pricing, quality, and customer service in your niche – but it doesn’t matter if no one’s heard of you. If you can’t answer these questions, there’s a good chance that your colleagues, customers, and prospects can’t, either.
  • LEADER NETWORKS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Customer] Internal Enterprise Communities - Your Time Has Come!
    success corporate intranet is, in many ways, as remarkable as a successful customer community. Does the organization have the skills and staff to mine the data from the intranet so that it can be used strategically throughout the organization - from sales to customer service to innovation? Move on. But times and tools have changed!
  • B2B IDEAS @ WORK  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] Why Educating Your B2B Audience Isn’t Enough
    They believe once their audience knows about them, they’ll definitely succeed in the marketplace – and they often have valid reasons why (such as lower prices, better customer service, etc). However, social and behavioral science has taught us that often, education isn’t enough. Self-efficacy.
  • LEAD VIEWS  |  THURSDAY, DECEMBER 30, 2010
    [Customer] B2B Marketing & Lead Generation predictions for 2011!
    According to Demandgen Report, approximately 1,500 new customers adopted marketing automation systems in 2010, double the number last year. Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running. in 2010. Photo courtesy – Yahoo Finance.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 18, 2014
    [Customer] B2B Sales Pros Need to Create Demand with Content Marketing
    Speak the language of your prospects and customers. 'I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. Photo credit: Flickr.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 30, 2013
    [Customer] A New Generation of Business Intelligence – For the Front Lines
    As companies get smarter about attracting, engaging with and managing customers, they will materially affect the bottom line while making employees more effective and customers more satisfied. Today companies spend $14B/yr [1] on BI, getting a better understanding of their company’s operations and driving improvements and efficiencies.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 3, 2012
    [Customer] What’s Amazon Supply Going To Do For Your Business?
    Here are our three takeaways: 1)      User Interface – which will challenge the current online transaction experience from established industrial suppliers/distributors; b-to-b commerce will be competing against a better and more established b-to-c customer experience standard. How do you think this will affect them? What are your thoughts?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Customer] Reading between the lines of the latest Facebook usage data
    This is not some outfit surveying their customers or blog readers. This is not some outfit surveying their customers or blog readers. 'I LOVE getting new reports from the Pew Research Center’s Internet Project. For a data geek like me, this is like getting a great big present in my email! Perhaps more interesting is what is NOT there.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] 8 Great Apps to Save You Time Every Day
    Features include custom scheduling on a per-post basis, a customizable overall posting schedule, the ability to link multiple social accounts, and detailed analytics that can help you figure out which type of content and which posting times work best for your audience. 'By Kerry Gorgone {grow} Contributing Columinst. How to cope? Trello.
  • HUBSPOT  |  SUNDAY, JUNE 1, 2014
    [Customer] Twitter Photo Collages, Bad Habits & More in HubSpot Content This Week
    Go Beyond Good Enough: How to Delight Your Customers. In a truly successful inbound organization, customer “delight” is everyone''s responsibility -- not just those people your customers may come into contact with after buying something from you. 'Time is flying by. How to Hire a Content Strategist.
  • TOMORROW PEOPLE  |  WEDNESDAY, JULY 25, 2012
    [Customer] Free 25 Minute Content Marketing Webinar
    This free webinar will show you how you can create effective content that draws in the right customers to your company and how to measure the return on investment from your online marketing. Date: 31st July 2012 (Tuesday). Time: 9:30am - 10:00am. Where: On your PC! marketing return on investment (ROI). Book Your Place Today.
  • SOCIAL MEDIA B2B  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] Webinar: How to Increase B2B Sales Using Social Media Data
    Social media streams often signal evolving customer needs and readiness to buy, and provide rich context that allow sales and marketing to customize a more compelling message. Identify the patterns that predict which customers and prospects are getting ready to buy. Join Peter Guy of Lattice Engines , Jeffrey L.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 12, 2014
    [Customer] Is Your B2B Content Just a Pit Stop?
    start-up CEO who needs to focus all his team's energy on developing enhancements for his SaaS application and onboarding customers who learns that managed services from a cloud provider can relieve the stress and cost of hiring an in-house IT staff while bringing additional expertise he could not afford otherwise. It should. Go Deeper.
  • FUNNEL FOCUS  |  MONDAY, JULY 19, 2010
    [Customer] The Quintessential Marketing Automation Guidebook Spotlight: Bob Walmsley Reveals How Marketing Automation Helps Companies Adapt to Changing Buyer Behavior
    However, by connecting marketing automation with CRM, your business can now generate that elusive 360 degree view of customer contact, necessary to do business in today’s digital business environment. Robert M. Walmsley is President and CEO of Tailwind Strategies. He’s spent over 20 years building high-tech sales and marketing teams.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 13, 2011
    [Customer] Social media pioneer says technology will transfom education
    It provides a safe and easy way for teachers to connect and collaborate, share content, and customize the classroom for every learner. LinkedIn Co-Founder Reid Hoffman is sitting on top of the digital world. Hoffman helped create one of the world’s most successful social media platforms. He dominated his niche and monetized his idea. His
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 18, 2013
    [Customer] 3 Tips for Long-Term Business Growth
    'I’ve been leading and running VerticalResponse , for the last 12 years, and even though I  recently sold it , you’ll still find me in the trenches ensuring we stay on target for exceeding both our customers’ and our shareholders’ expectations. Get a Firm Grasp on Your Finances. Focus on the Future.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 18, 2014
    [Customer] Branding is b t
    Your brand is your reputation – the thoughts and feelings triggered in a customer or prospect’s mind when they think of you. '“Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Sound familiar?
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Customer] How to Make Sure Your Website Passes the Dreaded Blink Test
    After all, the repercussions of an F on your blink test means lost conversion opportunities, as in lost opportunities for new leads and customers. This statement will help customers see the unique benefits of coming to your shop, and why it’s better than other sandwich shops in the area. all within just a few seconds. Yikes.
  • MARKETING ACTION  |  MONDAY, JUNE 10, 2013
    [Customer] The 10 New Rules for SEO
    Write for your audience, and you’ll create content for customers and prospects, as well as ranking higher in SE algorithms. Develop an initial keyword list and compile a definitive list of keywords or phrases that when used should enable customers to find your content. Focus on the channels your customers use. Do they want to….
  • VIDYARD  |  FRIDAY, JULY 18, 2014
    [Customer] How to Transform Email Subscribers Into Qualified Leads With Video
    of marketers surveyed in The Third Annual Video Marketing Survey Trends Report said that videos in email made their customers “more likely to convert/purchase.”. Today, I’d like to dig deeper, and give you tips and best practices to ensure you’re getting results from using video in your email campaigns. Make sure it’s mobile friendly.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Customer] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    Social Sharing - Social sharing links should be added to landing pages and emails to increase the chance of influencers, customers, and friends sharing your content with their audience. These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful?  Doing all 7?  Need to improve? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 18, 2014
    [Customer] To be a great blogger, put on your b h mittens
    But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. 'You want authenticity?
  • MEASURABLE MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Customer] Email Content: Best Practices Every Marketer Should Be Aware Of
    Whether it’s attracting new customers, nurturing leads, developing loyalty or transactional messaging, there are standard best practices for email content. Email marketing plays a fundamental role in today’s. marketing efforts. • Is the privacy policy clearly accessible? Engagement. Action. Word-of-Mouth. Metrics.
  • MEASURABLE MARKETING  |  FRIDAY, DECEMBER 2, 2011
    [Customer] Eye-Tracking and Social Media Profiles: An Insightful Study
    You can add to this by gathering feedback from your customers and/or asking your business contacts. Many of us can make some pretty solid hypotheses about which areas of a web page attract instant attention from your visitors. Read on! Be Strategic in Your Profile Picture Selection. Is it eye-catching, unique and memorable?
  • EB2BLEADS  |  MONDAY, FEBRUARY 7, 2011
    [Customer] How Do You Qualify Leads Generated By B2B Marketing Online
    If a prospect visited a typical B2B website , I would bet that company would have no way of knowing if they would ever become a customer, or even who they were. As well as using forms to unlock content, you can also use forms to do surveys to research a new market or understand the needs of current customers in greater details.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 21, 2010
    [Customer] Is Marketing Too Busy? The Forgotten Sales Professional
    As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customers problem-solving life cycle to optimize the ROI of the selling system."
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, FEBRUARY 12, 2008
    [Customer] Compete Better, Use Your Competitors’ Products
    Most of our clients are involved in crowded markets where customers have a multitude of choice. Too many companies “drink their own kool-aid” and/or eat their own dog food so much that they actually believe they understand their products from a customer’s perspective inside an incredibly competitive world. Does Apple use Nokia phones?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Customer] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
    Check it out: Nearly all (more than 90%) of our customers have tried out apps from the Eloqua AppCloud. These 'by Eloqua | Tweet this Centralization is a good thing! Our teams need to be collaboratively executing on tools they sometimes may use disparately. So we are bringing together the goods that make your marketing go. Score!
  • HUBSPOT  |  THURSDAY, JUNE 14, 2012
    [Customer] How to Design an Ecommerce Website Experience Your Shoppers Adore
    Take a look at how DWND Clothing (another HubSpot customer!) Just like a shop-owner knows his regular customers by name, your site has the ability to get to know your repeat visitors. You can keep this concept of customers selling for you going by adding social sharing options to both your product and checkout pages, too.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 21, 2014
    [Customer] Lead Generation: How to establish a connection offline
    Bob shared insights into the critical power company’s process in sending a tangible, personalized direct mail piece to target customers. 'Tweet Typically, we’re the ones asking the hard-hitting questions during our MarketingSherpa webinars. But in a recent live broadcast, the roles were reversed. Bob asked. The results weren’t ideal.
  • THE ROI GUY  |  FRIDAY, NOVEMBER 9, 2012
    [Customer] ValueStory Roadshow Rocks Austin Texas
    An audience including folks from Dell, IBM and Avnet were treated to great wine and food from Jasper's, as we reviewed the latest IDC buyer trends that are sure to have an impact on 2013 planning, and gave a hands on demonstrations of our new ValueStory mobile customer engagement App. Sign-up Now.
  • EB2BLEADS  |  THURSDAY, JANUARY 20, 2011
    [Customer] Is Outsourced Lead Generation A Good Idea
    The alternative approach is to take your message direct to customers using the phone or direct mail. Whilst you can certainly target and profile customers you have no idea if they actually want your product or service, or if they are ready to move with you. Avoid The Lead Generation Nightmare. Nobody wins! Article written by eb2bleads.
  • WEBMARKETCENTRAL  |  WEDNESDAY, JUNE 3, 2009
    [Customer] Best of 2008: Strategy and Branding, Part 1
    How can you increase customer loyalty? What are the real reasons many seemingly-promising business ideas fail? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Customer] The 7 Elements of Modern Web Design
    Most companies have a particular family, style, and size of a font , or typography, that they used that helps their customers immediately identify them versus their competitors. Magazine , 92% of B2B customers watch online video and 43% of B2B customers watch online video when researching products and services for their business.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Customer] Pull Marketing vs. Push Marketing – The Shifting Battleground
    Pull marketing centers around the idea that you actively draw clients or customers to seek out your product or services. Instead of having a monologue (as evidenced in push marketing) with your clients or customers, you create a dialogue with pull marketing—a dialogue between you and the prospect. Anyone showing up uninvited. 
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 6, 2010
    [Customer] Want to Increase Your White Paper's Influence? Try a Webinar
    For instance: Include additional case studies, having the customer speak if possible. You can certainly use two people from your organization, but as mentioned above, think about using one or more customers or industry experts. In my last post of the year, I wrote about ways to repackage content to make it more valuable.
  • B2BMARKETINGSMARTS  |  THURSDAY, JANUARY 13, 2011
    [Customer] Two cool (and useful) services for B2B marketers
    In building relationships with customers or prospective customers, nothing beats a personal phone call. It combines the cost savings of automation with the human touch to help you make an effective phone contact with prospects or customers. Upsell and manage relationships with valuable customers.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Marketing with What Makes You Happy: Content with Johnny Cupcakes
    Anyway, I wanted to do a campaign tied to Halloween last month, so I managed a “spooky” customer referral campaign. The point is, we’ve gotten 20 customer referrals out of this campaign, and it only ran for a month. And we all know there ain’t much out there more valuable than a sweet customer referral. THAT’S customer care!
  • MUTT GROUP  |  THURSDAY, MARCH 3, 2011
    [Customer] What is Your Biggest Content Marketing Challenge?
    Weeks go by, months and so on, and your customers still are not flocking to your content as you had hoped. You might get some tips from a previous post I wrote titled ‘ Measuring Customer Engagement ‘ Content management. Think like your customers. Others are working with firms like the mutt group. Measurement.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 10, 2010
    [Customer] A lesson in global brand management for b2b marketers
    Think 45 million customers in 28 markets worldwide. There will be dissenting voices – internally and externally – but that’s not to say there’s no way of winning them round (for instance, Amanda even chose to phone up some customers directly in response to written complaints about the name change). And Amanda has some roll call.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 30, 2014
    [Customer] Getting a Big Business Phone System on a Small Business Budget
    You want to manage leads, take care of customers, and provide the best caller experience possible. 'You want a better phone system. There are certain telephony features you need to be a serious company. You want a big business phone system on a small business budget. Your best case solution: make more money. Big Business Phone Features.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Customer] Changes for Marketers: FCC Telephone Consumer Protection Act Compliance
    Beginning tomorrow, October 16 th , two new rule changes under the Telephone Consumer Protection Act (TCPA) are going into effect for telemarketers, and while it may only affect a handful of our own customers, we thought we’d break down all the details here. In this case, the change is upon us. It sounds scary, but before you panic, read on.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2011
    [Customer] MakesBridge Offers Powerful Features to Small Business Marketers
    In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). This group of marketers has different needs from even slightly larger companies.
  • MARKETING EDGE  |  MONDAY, MARCH 8, 2010
    [Customer] How to Implement The New Rules of Marketing and PR
    Information about the latest widget or big name customer being in the latter category and a more thorough conversation about issues that include technological advances, government regulation, or the ways society is changing to interact with products being in the former category. Time 22:50. 1) Who Cares? 2) Do You Care ? 3) Can We Try?
  • WRITTENT  |  MONDAY, AUGUST 12, 2013
    [Customer] 8 Do’s and Don’ts When Emailing a Company Newsletter
    'Social media and blogging may be popular, but email is still one of the most powerful ways to keep and retain a loyal audience and customer base. The subscription-based nature of email gets you inside your customers’ inner circle without raising their guard, which increases the potential for success – and the backlash if you do it wrong.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 10, 2011
    [Customer] Advanced Online Marketing Tactics – An Interview with Aaron Kahlow
    He emphasizes the importance of user experience in order to know what your customers want and how they want it delivered. It anchors the eye, so your customer scans down the page. Think about the two-way relationship between you and your customer or prospect. Happening right now in San Diego!) Make links actionable.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 22, 2013
    [Customer] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
    Best Customer Lifecycle Program. 'by Eloqua | Tweet this It’s that time again! Finalists for the Markie Awards have been announced!  Winners will be revealed during Eloqua Experience , Oct. 23-25 at the Hilton Union Square in San Francisco. The The Markies honor strategic, collaborative, and tactical marketing and sales innovation. dotloop.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Customer] 5 Savvy Ways to Segment Your Marketing Emails
    Before anything else, make sure you know who your best customers are. Customers who have recommended you to others. Non-customers who have advocated for you online. Customer loyalty needs to be nurtured. What other ways have you found to segment and send customized emails to your prospects and leads? Start Small.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 19, 2013
    [Customer] Are Marketers Considering Learning Styles?
    If you cater to many different learning styles, then you will reach a wide swath of your customers. 'Photo credit: Wikipedia). Educators are constantly talking about learning styles. Some people are auditory. Others are kinesthetic. As a marketer, are you thinking about the learning style of your audience? “Why would that matter?”
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Customer] Twitter Rolls Out Cover Photos: How to Add Yours Today
    Step 3: Scroll down to the 'Customize your own' section and select 'Change header.' It's been forever since we've had a new social media update. Ha, kidding. More like new things are rolling out every week. And this week, it's Twitter that's grabbing the limelight by launching its new profile page design yesterday on the Today Show. HubSpot.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 31, 2012
    [Customer] #Facebook Your Fear: Friend Your Colleagues Without Getting Fired
    The custom privacy settings that will ward your timeline. DOWNLOAD NOW! In the dark underworld of social media, a new villain has emerged. We hear the scratch of his saw tooth fingernails clicking haphazardly across the keyboard; the ticking of his mouse stuck forever on the constant press one raw finger clicking away eternally. Sales 2.0
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