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  • THE POINT  |  TUESDAY, SEPTEMBER 6, 2011
    [Customer] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
    Custom workflow helps profile leads, identify high-potential opportunities. Next, Spear designed a custom lead nurturing workflow – a series of automated email communications to be triggered by different types of both inbound inquiries (Web registrations) and imported lists.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Customer] How Should B2B’s Spend PPC Dollars?
    Before remarketing there was no way to nurture warm prospects with custom ads. For example, if you know the job title of the decision maker you can set up a campaign and run custom ads to target this specific group of people. The first step is identifying your target audience and then figuring out which platform best reaches them.
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    [Customer] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    In 2009, Ryanair took customer service to a whole new level of foolish when they took umbrage at blogger Jason Roe for pointing out a glitch on their website that allowed a user to book a flight for free. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler commissions hapless marketing agency.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Customer] Don’t chase the buzz: why clickbait titles hurt your business.
    Having even a hint or whiff of connection to clickjacking is a great way to shut off your flow of new readership, and return customers, through the social media. If you want to be considered legitimate and maintain a positive reputation online with your readers/users/customers, avoid anything that resembles a clickbait title. Skills.
  • HUBSPOT  |  THURSDAY, DECEMBER 27, 2012
    [Customer] The 5 Questions You Should Ask to Nail Your Product Messaging
    Some of the most effective marketing is messaging that is based on a genuine customer need. It's a good idea to get a sense of how prospective customers would describe your product. Isolating what makes your product unique from others gives you the talking points you need to help a prospective customer decide between the two.
  • LEADSLOTH  |  MONDAY, AUGUST 24, 2009
    [Customer] 7 Reasons Why Marketing Automation Projects Fail
    An exception is when you have a lot of customers, and want to use the Marketing Automation system to cross-sell and up-sell. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Not Enough Leads.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 23, 2010
    [Customer] Consider SEO Beyond Your B2B Website
    Search engine optimization is the process to help your B2B company get found when customers and prospects are searching for terms related to your business. Customers and prospects will start to search for those specific terms and find your company. Company Description. Employee Job Titles. Printed Materials.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 23, 2013
    [Customer] Things to Consider When Using Mobile to Reach the Professional Tradesman
    'Mobile is probably one of the fastest segments right now from a consumer’s point of view, and it’s only a matter of time before it impacts manufacturers and their distributor partners on how they will be conversing with their customers. Create custom mobile assets  - don’t put your whole site up.
  • ANNUITAS  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] The Benefits of Data Management
    For example, if your company acquires another, it may be necessary to add data fields that denote a record was a customer from the acquired company.  One of the best places to begin the segmentation process is your existing customer base.  Also, don’t forget to connect with your customers and gather their input. 
  • SALES CHALLENGER  |  WEDNESDAY, OCTOBER 30, 2013
    [Customer] Gamification: Fad or the Next Big Thing in Sales?
    How to Revolutionize Customer and Employee Engagement with Big Data and Gamification , to learn about how sales organizations are using gamification to motivate sales performance and modify seller behaviors among other things. 'We recently sat down with Rajat Paharia, author of Loyalty 3.0: Paharia, at least, would argue yes.
  • SALES CHALLENGER  |  TUESDAY, APRIL 10, 2012
    [Customer] Are Your Managers Effective Coaches?
    We’ve seen sales organizations use a blend of measurement strategies, including customer feedback on sales rep improvement and sales rep feedback on coaching quality. We know that effective sales manager coaching is important – but just how important is it? The value of coaching doesn’t stop there. Get hard numbers. Certify manager coaching.
  • SALES CHALLENGER  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] The Top 10 Sales Questions of 2011
    Does anyone have suggestions on a piece that would be inspirational, and generic enough to cover sales, customer service, and operations?” When faced with a tough business challenge, have you ever wanted the advice of someone that’s been in your shoes? Top 5 Questions from the Sales Ops Forum : 1. ” 2. ” 3. ” 4.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2011
    [Customer] 15 Posts on Why Cold Calling Is On Its Way Out the Door
    Cold Warm calling in the social selling era - Brian Jameson (Customer Think). Every morning I arrive to work, I spend about an hour or so scouring the discussion boards of LinkedIn. Working in social media, I have seen the unbelievable results of building relationships and generating leads through social selling. Your Cold Call is Lonely!
  • JUNTA 42  |  FRIDAY, JUNE 19, 2009
    [Customer] 10 Social Media Tools - Best Kept Secrets
    Create custom forms for surveys and downloads. Customize in less than 10 minutes. Subscribe   -   Junta42   -   Custom Content Experts   -   Get the Book   The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0 Google Docs Forms Designer. GoView.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 6, 2012
    [Customer] PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps
    Many of these challenges can be traced to a root cause: “Companies haven’t realized how significantly their prospects or target customers have changed, and they haven’t retooled their salespeople to deal with this. Social Media: Know Where Your Customers Are & Use LinkedIn. My guest today is Jill Konrath. Don’t come in here.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 19, 2014
    [Customer] Celebrating 13 Years with a New VerticalResponse
    We never could have done it without our loyal customers like you, so thank you! If you wanted to communicate with your customers, you called, wrote a letter, or sent an email, which was most likely read on a desktop computer. Customers read your emails on mobile phones and tablets. 'These are exciting times at VerticalResponse!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 25, 2013
    [Customer] Click Ad Fraud is out of control — Here’s how you can fight back
    Also, the lead forms filled in by workers paid to do so are not going to turn into paying customers. The “Instead of blocking the bad guys, maybe we should focus on human  whitelisting techniques  to reward the real sites that are delivering profitable target customers. Fake Impressions, Fake Clicks, Fake Leads. Augustine Fou.
  • NUSPARK  |  SUNDAY, JULY 7, 2013
    [Customer] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
    What is your ideal customer profile? . We have three Thank you templates, which can be customized.  'Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Customer] 5 Vanity Metrics to Stop Measuring (And Better Alternatives)
    Number of Customers/Users. It’s simple enough to track how many people have converted into a trial user or paying customer. As for ecommerce, measure repeat customers and retention. Zappos, which will close in on $1 billion in revenue this year, gets 75% of its sales from repeat customers. Beware of vanity metrics.
  • BLOG MY CALLS  |  TUESDAY, JULY 23, 2013
    [Customer] ''But My Clients Just Don't Care About Call Tracking," says Shortsighted Agency
    In the vast majority of the agency relationships we have at LogMyCalls, when the agency simply starts including a call tracking number with whatever package the customer buys, the customer IMMEDIATELY starts to value the data. 'Recently I was on a call with the CEO of an agency. But it has never really taken off. This is just dumb.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 22, 2012
    [Customer] Pinterest drives enormous blog and business success
    And there is an important social element too as you can comment, like, share, email content, and search based off of your customized interests. Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Pinterest! ’,” she said.
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 16, 2010
    [Customer] Genius.com Removes the Handcuffs with Free, Instant-On Demand Generation
    With the focus removed from the technology purchase and implementation, marketers and sales organizations alike are free to apply their attention to the people, process and content needed to power prospect and customer dialogues throughout the buying process. First, the details: No need for IT - Instant-On Website Tracking. Web-to-Lead forms.
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 22, 2009
    [Customer] Tech Buyers Use Collateral for Purchase Decisions
    So, think about how you can be even more helpful by offering versions that answer the specific needs of the decision makers and various influencers on the buying committee for your customers. Eccolo Media conducted a study to learn which collateral tech buyers use to make purchase decisions. companies. case studies / success stories. video.
  • MARKETRI  |  MONDAY, APRIL 30, 2012
    [Customer] SO A SLAM DUNK! The 2012 SOCIAL SLAM Delivers All Day Long
    Here are my Social Slam highlights: Marketing Rounds Break Silos and Put Customers First: Gini Dietrich , Founder and Chief Executive Officer of Arment Dietrich Inc. Some other takeaways from his brilliant presentation: Direct Relationships: There’s nothing standing between you and your customer. Embrace the uncertainty!”
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, NOVEMBER 28, 2011
    [Customer] How to Really Use LinkedIn to Increase Your Sales
    Ways to Find Potential Customers via LinkedIn. LinkedIn is a very powerful tool to quickly find potential customers and also the people we have in common with them. To get the best results, you need to 1) Build the foundation of our network and 2) Clearly define your targeted customers and decision makers. Use "Advanced Search."
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 7, 2014
    [Customer] Sales Planning for 2014
    In addition, any networking events, salesperson personalized marketing activities or corporate marketing programs would be defined as well as any specific key customer meetings. 'Sales Planning: Sales Leadership and Sales Execution. At this time of year all the planning, budgets and compensation plans are done or should be. Like a sample?
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Customer] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. 'If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Customer] The insider’s guide to social media consulting success
    Is the company culture customer-centric? When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. That may seem remarkable but I’ve found there is one simple secret to connecting with companies at this early stage of engagement. do no such thing.
  • B2B MEMES  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] Swabbing the Decks of the Titanic: Why You Should Learn Programming
    And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want. This is impossible. ll never get this.” When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. don’t think so. There will always be some degree of specialization in journalism.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Customer] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    This is a great way to start creating conversations between product managers, sales reps, and support staff with prospects and customers. Get Everyone Involved :  The person responsible for social media in your organization is not likely to know every one of your customers.  Have you seen the changes to the LinkedIn Company Pages? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 18, 2011
    [Customer] Ascent of the social media climbers: Klout goes mainstream
    The companies that partner with Klout are paying customers, Holsinger said. Companies have always provided different levels of service, depending on how much money a customer spends, or how recently they’ve bought something,’’ he said. think this is significant. Here is Beth’s fine article: Ascent of the social-media climbers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Customer] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? And I think it’s important to note that someone will come after him.&#. Eric Schmidt. “America needs to be a manufacturer.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 26, 2013
    [Customer] What’s Your Lead Nurturing Strategy?
    But in order to do it successfully, you must have a process that everyone is in tune with, and sales needs to make sure to keep info on that lead current in your lead database so we know when a new customer has arrived, from where and what they bought. In the B-to-B world, most sales are not immediate. So B-to-B marketers need to be patient.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, DECEMBER 28, 2011
    [Customer] Experience is Everything
    Every so often you have an encounter with a brand that reminds you how little marketers think about customer touch points and how difficult it is to control and shape the customer experience.  All the high falutin’ brand babble doesn’t matter when real customers want real engagement or real services.  
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, OCTOBER 13, 2010
    [Customer] What's Holding Social Media Back?
     This self-reported data can be spun either way – almost half of fans are customers or less than half of fans are regular customers.  But he doubted this value and was uncertain about how many of his friends were actually paying customers or likely to become paying customers.  1 return.  
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 12, 2011
    [Customer] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
    Please note that our wonderful free “cheat sheet&# on lead nurturing “ The 7 Keys to Lead Nurturing Success &# is a small taste of what you get in our terrific white paper,  How to Find New Customers. Find New Customers is one of few  lead generation companies in New York. If not, let’s get you up to speed. Podcasts.
  • E-QUIP  |  MONDAY, NOVEMBER 18, 2013
    [Customer] Why Would You Recommend a Competitor?
    When Kris Kringle, working as Santa at Macy''s, advises a customer to go to a competing store, the customer tells the toy department manager that she has now become a loyal customer. The practice of referring customers to competitors when appropriate becomes store policy and customers flock to Macy''s.
  • INTEGRATED B2B  |  WEDNESDAY, DECEMBER 12, 2012
    [Customer] Is Marketing hurting your company?
    The online environment, whose multiple and complex channels have B2B marketers stumbling around like rookie tourists in a wild jungle, favors credibility over propaganda, customer-centric messages over company-centric bragging, and expert knowledge and advice over marketing speak. But could much of this hard work be misguided?
  • HUBSPOT  |  TUESDAY, JANUARY 28, 2014
    [Customer] 9 Revealing European Content Marketing Trends to Watch [New Data]
    7) Content marketing works very well for lead generation and customer acquisition. 42% of European marketers have generated leads or customers through blogging. 'It always helps to know how you stack up in this wide world -- especially if you''re in the content marketing business. Revealing Insights About Content Marketing in Europe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 25, 2013
    [Customer] The best digital business idea that just never worked
    Brian Vickery  I’ve mentioned just getting a custom QR code for the phone that folks could scan – but it would be so foreign to most people. A paperless society? Not if the recent SXSW conference was any indicator. Every attendee is handed a printed program guide as big as a phone book. Everybody still wears a paper name tag.
  • WRITTENT  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] 15 Storytelling Techniques
    How do you plan to engage your customers in the future? Use Your Customer Persona. Your  buyer persona is useful for so many different things – your marketing, your customer support, and of course, your storytelling. Customize the story to match your audience’s likings (but remember to make sure that everything is still true).
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Customer] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    This feature is as easy as installing a free plug-in for WordPress customers. Best of all, it’s easy to customize! This WordPress plug-in offers limited customization, but it’s easy to implement on every page of your website. Customize Your Images. 'There’s a lot to consider when designing a blog. Not this site!
  • CK'S B2B BLOG  |  TUESDAY, APRIL 23, 2013
    [Customer] Mobile Innovation Series (Part 4): Innovating Product Offerings Through Mobile
    'As introduced three weeks ago , I'm currently running a 6-Part Article Series on Mobile Innovation that illuminates 5 mobile innovation strategies across brand engagement, sales channels, product offerings, customer experiences, and value propositions.  Inarguably, the lifeblood of any company is its revenue.
  • BLOG MY CALLS  |  TUESDAY, MARCH 19, 2013
    [Customer] Mobile Marketing Case Study: Crocs Mobile Coupon Experiment
    Objective: Crocs’ objective was simple: generate additional customer engagement, loyalty, and revenue while the customer was in their stores. Strictly speaking, their goal was to get retail customers to request, receive, and redeem a 15% off coupon all while in-store. Customers loved the 15% off coupon. Analysis.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Customer] B2B Websites: How To Generate More Leads
    The Content Marketing Institute defines content marketing as “the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.”. Don''t be. Lots of companies are in the same boat.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 11, 2012
    [Customer] The six elements of human behavior that drive social media
    You have to love a person who describes herself as somebody who studies “the dark side of Customer Management.” shows that restaurants and hotel chains who successfully make customers feel part of an exclusive clan engender loyalty. ”   Ana Isabel Canhoto is just such as person. Altruism. Hedonism. Homophily.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 13, 2012
    [Customer] B2B Mobile Websites: Prepare, but Don’t Panic
    Communication: not surprisingly, as communications were the initial purpose of mobile devices, your customers and prospects will often visit your mobile site seeking to contact your company. If it isn’t the experience you’d want your customers and prospects to have, you need to develop a mobile plan. Yikes!
  • CONTENT MARKETING TODAY  |  THURSDAY, APRIL 29, 2010
    [Customer] What Do You Tell Your Web Visitors About You in their First Second on Your Site?
    Your website may be chock full of terrific content that is both relevant and compelling to your ideal target customers. Your visitors are the potential customers for whom you have developed your content. Why That Very First Impression is Vital to Your Content Marketing Strategy. If you blow it, they’re racing off to your competition.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Customer] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    as well as C-level customers to get their perspective on gaps that exist today when it comes to information security. We shared the link with analysts, our channel partners, prospects, and customers – essentially every touch point. We've heard positive responses across the board, from the media, analysts, prospects and customers.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Customer] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    as well as C-level customers to get their perspective on gaps that exist today when it comes to information security. We shared the link with analysts, our channel partners, prospects, and customers – essentially every touch point. We've heard positive responses across the board, from the media, analysts, prospects and customers.
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 19, 2010
    [Customer] The Dangers of a Quiet Boom
    You’ll miss the opportunity to help your customers', and you own, bottom line grow. Only B2B marketers who understand the real situation in their customers can capitalise on all the opportunities. Default, despondency and double-dip are still dominating the headlines. So you’re marketing efforts could still appear very successful.
  • B2B MARKETING ONLINE  |  THURSDAY, OCTOBER 14, 2010
    [Customer] Too good to be true?
    When Northern Rock crashed in 2007 it was pretty much for the same reason – offering customers deals which were ‘too good to be true’. Which is why CCE have gone down with only 13,000 customers, not 13 million. As anyone who listens to Radio 4 will know, its demise featured on both You and Yours and Money Box. But stop.
  • HUBSPOT  |  THURSDAY, JULY 21, 2011
    [Customer] What's the Social Marketplace & Why Should You Care
    It’s a question we encounter often, so we wanted to address it in a webinar dedicated to balancing the customer power shift. Equipped with more information, customers are in the driver’s seat and dictate necessary changes in the business landscape. The Social Revolution: Balancing the Customer Power Shift.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Customer] How Workflows Take Marketing Automation to the Next Level
    Let's take a look at 3 of the reasons you should be using a workflows tool for easier and more effective lead management: 1) Workflows Help You Convert More Leads Into Customers. 2) You Can Customize the Content and Timing of Your Workflows. Converting more of my leads to customers? What Are Workflows, Exactly? Saving time?
  • STORIES THAT SELL  |  TUESDAY, JUNE 8, 2010
    [Customer] Today’s Prospects Evaluate You on These 4 Criteria
    In SNAP Selling, Jill introduces four factors that need to be at the forefront of sales reps’ mind when working with crazy-busy people – those with "Frazzled Customer Syndrome." Sales isn’t what it used to be. Prospects are more overwhelmed than ever before. even interviewed her for my book, Stories That Sell.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Customer] A plan to earn your way into the hearts of Internet influencers
    Mila Araujo writes about Leadership, Social Media and Customer Service for several sites, including her  Perspectives blog   which explores different angles and  ideas into understanding  social media and how to use it to drive business forward and build community. 'By Mila Aroujo, {grow} Community Member. How do you do that? Solve a problem.
  • VIDYARD  |  TUESDAY, AUGUST 26, 2014
    [Customer] MarTech Conference Brings Out the Best in Marketing Tech
    The innovations happening in analytics, performance tracking, content optimization and customer insights are truly incredible. Importance of Marketing Automation, CRM and the ‘Lead Record of Record’ Once you have a single record of truth for a lead or a customer, the ROI on new marketing technologies can go through the roof.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Customer] Actual ROI: Tracking Revenue to Determine Success
    Do you have a way to attribute the revenue from that customer’s purchase back to the marketing channel that drove them to your business? Below we discuss a few ways that your business can follow the trail from the marketing touch point, all the way to the actual dollars a customer spends with you. Why revenue over conversions?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 29, 2010
    [Customer] Why Do You Tweet? Social Media And Your Personal Brand
    company brand is directly impacted by the voice of its employees, along with customers, partners and the larger community and ecosystem in which it participates. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • CONNECT THE DOCS  |  TUESDAY, NOVEMBER 23, 2010
    [Customer] Killer Questions to Ask Before Starting a White Paper Project
    How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. " Jonathan Kantor. Jonathan Kantor's Tip.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 19, 2010
    [Customer] Savvy Week in Review - March 19th
    This week's wrap-up includes finding the right people on twitter, raising customer intimacy (racy!), Social Media Raises the Bar for Customer Intimacy - by @ckochster Chris Koch suggests that the marriage of content and social media can take interactions with B2B prospects and customers to a new level. are we ever ready.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Customer] Inbound Marketing vs. Outbound Marketing
    The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". Connect with HubSpot
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] Research Proves the Early Bird Catch the Worm?
    We believe there are three key “conversations” your Sales reps can have with your prospects to engage earlier and shape the decision to go your way: > Illuminate the Rain - Proactively help the buyer identify and diagnose issues, leveraging customized benchmark insights and diagnostic assessments to uncover and identify issues.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Customer] Marketing Automation: What it is and How to Know if Your Firm Needs it
    business development representative from your firm sends the prospect a personalized, customized email when scheduling the consultation because they have all of the prospect’s information about their interactions with your firm. 'What is marketing automation, and what can it do for your firm? Measure results and ROI. Landing Pages.
  • BLOG MY CALLS  |  THURSDAY, FEBRUARY 13, 2014
    [Customer] 6 Things to Know About Call Recording
    You can even record your own custom greeting that notifies the caller that the call is being recorded. 6) REAL customer feedback. What do your customers actually hear when they call? 'Call recording is a somewhat unsung feature of LogMyCalls. But it shouldn''t be. Calls that come through LogMyCalls are recorded. 2) It is legal.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 5, 2012
    [Customer] Content Syndication – Compelling Content, Targeted Leads
    As a marketer, how do you find the right venue that encourages customer engagement? When a person can connect with you and your thought leadership, you are likely to gain them as a future customer. The reason many use filters is because they try to target larger customers within their demographics. Job Type (ie: Sr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 16, 2010
    [Customer] The new realities of corporate blogging
    For example, have you considered: Actively selling <gasp> through your blog in a way that your customers will love? Dismissing customer comments as a measure of blog success? Market-segmenting your blog? The two possible conditions for an active corporate blog community? But it gets better!  Share this on del.icio.us.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 26, 2013
    [Customer] The Four Ingredients Needed for Scrumptious Inbound B2B Marketing
    Inbound marketing is about attracting attention online with remarkable content related to the customer problems you solve. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who artfully blend the four essential ingredients of inbound marketing will have a recipe for consistently delicious success. Co-host John J.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 16, 2010
    [Customer] Eloqua10 Offers a Much-Improved Interface and Revenue Reporting
    Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Neither change is revolutionary but both substantially improve the company’s competitive position within the crowded B2B marketing automation industry. Let’s start with the interface.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 26, 2011
    [Customer] Using E-mail Marketing for Lead Generation
    Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. Automatically triggered emails (personalized and customized) based on certain events, dates and/or rules will make the entire process function 24/7 without manual intervention. There is a difference.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] 65 Experts Chime In On How To Stay Motivated To Write
    Ann describes Everybody Writes as “your go-to guide to creating ridiculously good content that attracts and retains customers. 'One of the biggest questions I get is how do you find the time  to write? Which, of course, I already answered a while back. Because Because that’s what a good content marketer does right? So buy it.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 7, 2013
    [Customer] Chill Pills for Call Center Stress
    Zendesk is known for the ability to make customer support easier for businesses to manage. With a Zendesk integration , you are able to elevate the support and service experience for everyone—your customers and your agents. 'Like anything else, managing a call center comes with its own set of unique challenges. Stressor : ….Even
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Customer] "Helpful" is the New "Viral"
    So what can you do to capture the attention of thousands [of potential customers] without spending a fortune on advertising, pay-per-click or [gasp] tradeshow schwag? According to founder Robert Stephens, this seemingly contradictory strategy yields many of their best customers. So, you’re going to make a “viral video.”
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 18, 2014
    [Customer] The Essential 8: Marketing Reports You Need
    This also tells you which content is driving prospects to become customers, which will help you plan your next round of content assets. Today, it’s expected that marketing will “touch” a prospect  multiple  times before he or she becomes a customer. How much profit was made last quarter vs. last year? New names.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 17, 2013
    [Customer] Should You Take Email Marketing Advice From Wilson Pickett? [CHART]
    And, that was only over random segment of customers. ??So, 'by Joel Rothman | Tweet this Let me take you behind the scenes at Eloqua for a bit. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. Putting them together is always fun, but it also can be challenging. billion emails sent.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 27, 2011
    [Customer] 5 Lessons to Learn Early in Your Marketing Career
    Volunteer for rotations within customer service or product support. by Jesse Noyes | Tweet this Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. She oversees the company’s Web, marketing and corporate communications functions.
  • HUBSPOT  |  FRIDAY, APRIL 15, 2011
    [Customer] 3 Unique Ways to Gain Trust on Landing Pages
    Add Customer Testimonials. Short quotes from happy customers or partners can go a long way in easing the anxiety a visitor has before making the decision that your offer is valuable enough to warrant their information. great place to put these testimonials is right below the form or underneath an image you have on the landing page.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Customer] Social Media Marketing Automation Dos and Don’ts
    That’s because social media is inherently … social – so you’ll need to put a little effort into responding to your customers and prospects in real time. Using a social platform like Hootsuite allows you to set up different columns for specific hashtags, groups of customers, and followers. All rights reserved.
  • CRIMSON MARKETING  |  MONDAY, JULY 1, 2013
    [Customer] We Go Together Like Peanut Butter and Chocolate: Video and the Channel
    announcing a new product), and customer facing sales tools. 'Utilizing videos in the channel is the hot thing right now. But Why? you might ask: 1. Video has the ability to tell memorable stories. People working in the channel don’t have time – they’re just too busy. Videos can be viewed all day any day. Channel Champion ).
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Customer] Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals
    N4J at [link] but you can’t measure the sales affected by a well known blogger saying nice things or an unhappy customer being made happy again in the course of an online, open, visible problem-resolution conversation”. What can be measured and what can’t? But generally, we are looking at ‘impressions’ or reach. Measure.
  • ENGAGE  |  FRIDAY, JANUARY 24, 2014
    [Customer] 5 Ways to Make Pinterest A Bigger Part of Your Content Strategy This Year
    Give your customers something creative without being pushy. The pin is practical (customers can use it while packing for their next vacay), which also makes it highly shareable. Pins that preview custom lists are content gold, especially when said list features ideas that your readers can try on their own. Check out this sale.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 24, 2009
    [Customer] R-E-S-P-E-C-T: Telling Online Marketers What It Means To Professional Networks
    These companies focus on using social media as a marketing channel instead of a key component of a customer engagement strategy. Professional networks for business are still evolving, and many corporate social media initiatives have not determined where they fall on the marketing and customer care spectrum. New Symbiosis
  • LEADER NETWORKS  |  TUESDAY, SEPTEMBER 7, 2010
    [Customer] Social Media Has Changed The Business Buying Process.
    When we understand how social media changes professional decision-making, organizations can be more efficient, timely and supportive in how they interact with customers- ultimately leading to better engagement and decision-making in business. by Vanessa DiMauro and Don Bulmer But How? We need your help to make this a success!
  • LEADER NETWORKS  |  THURSDAY, JANUARY 6, 2011
    [Customer] All set for Social Media in 2011? Not so fast!
    Be sure your profile speaks to your customers or prospects. Update your profile to reflect what you want a customer or prospect to know about you and your relationship as a representative of your company. Leverage search capabilities to find customers and prospects. Connect to peers, experts and customers. It's 2011.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 10, 2012
    [Customer] The 14 Best WordPress Plugins for Social Media and SEO Optimized Sites for 2012
    In doing so, and with its other customization features, Sharebar allows you to feature only the share buttons that you want on your site. The customization capabilities – and ease of doing so – give this plugin my thumbs up in the field of Twitter integration. Social Media WordPress Plugins for 2012. Disqus Comment System.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Customer] Strong Growth Starts With Great Leadership
    Are you empowering (and demanding) your sales, marketing, technology and service teams to work collaboratively together to optimize the customer experience and drive increased revenue performance? by Phil Fernandez Across the globe, senior corporate executives (including boards of directors) are pretty obsessed with one thing: growth.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 18, 2014
    [Customer] B2B Sales Pros Need to Create Demand with Content Marketing
    Speak the language of your prospects and customers. 'I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. Photo credit: Flickr.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 15, 2013
    [Customer] What Three Adjectives Describe Your Brand? Here’s How to Find Out
    The hope for every marketer is that a customer will come away with a feeling or experience when they purchase your product. Because a customer’s impression or feeling towards a product is what will get them coming back again and again. 'Author: Phillip Chen I was asked by a date what three words my friends would use to describe me.
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Customer] Setting Uncomfortable Content Marketing Goals: Now
    Yes, it is a bit audacious to go out on a limb and clearly state that your content marketing should be an irreplaceable resource for your customers…that you are indeed driving where the market is going from an information standpoint ( like a media company ). We want customers and prospects needing…no, longing for our content. Be great!
  • LOOPFUSE  |  MONDAY, OCTOBER 25, 2010
    [Customer] Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing.
    Looking forward: LoopFuse OneView v3.28 October 25th, 2010 by Roy Russo This coming weekend (Oct 30th), we will be releasing LoopFuse OneView v3.28. The coming release focuses on adding rich Social Monitoring, Inbound Marketing, and Search Engine Marketing functionality to the already lengthy set of Marketing Automation features found in OneView.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 28, 2009
    [Customer] Genius is Bringing GURLs to the Social Party
    The Genius folks shared with me that what some of their customers are learning in Beta use of the tool is that the lead conversions they achieve through Twitter actually tend to become qualified leads at a faster rate. Tracking the impact your social participation can make on active pipeline has been a pretty nebulous challenge.
  • CK'S B2B BLOG  |  TUESDAY, NOVEMBER 23, 2010
    [Customer] Video Clip: Gaining A Competitive Advantage Through Social Media and Mobile Marketing (4-min. segment)
    no matter if they're working in the roles of marketing, public relations, management, R&D, recruiting, customer service or technology. After Back in October, I spoke at an event held by  The Rutgers University Center for Management Development. (I'm   The full slideshow from this speech is located here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 8, 2014
    [Customer] Monetizing blog comments: Why your blog is economic gold
    could name 100 people I first came to know through blog comments — and still connect with me there — who have become valued collaborators and customers. could name 100 people I first came to know through blog comments  and still connect with me there  who have become valued collaborators and customers. Thank you.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, OCTOBER 13, 2011
    [Customer] Why Business And Sales Proposals Are A Waste Of Your Time
    Guess what, you’re right, they’ve not bought into it yet (if ever), yet somehow you logically convince yourself that without a detailed proposal this suspect will never become a customer. Don’t Blindly Follow Your Customers Demand For  A Proposal. Know this, customers are equally as good at avoiding the truth as suppliers are.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] 16 Things That Top Sales People Don’t Do
    They comes across as real and make every effort to understand their prospect and customer.  Persuasion on the other hand puts the customer or prospect first and delivers value that builds trust.  So what is it that top sales people do that makes them the best at what they do ? Less is more. Top sales people don’t loose control.
  • WEBBIQUITY  |  FRIDAY, JANUARY 28, 2011
    [Customer] Best Google AdWords Tips and Tactics of 2010
    banner ads) are run on the content network, and they are a great way to add an additional variable to your ad testing, and reach your customers in a new way.&# Eric Gesinski explains how to adjust keyword bids by time of day, set up a custom area within which to display ads for local campaigns, and rotate ads evenly for proper A/B testing.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [Customer] Best Cool Web Tools of 2009, Part 1
    For anyone who wants a cool, custom Twitter background but is design-challenged, My Tweet Space provides a wide selection of free and low-cost professionally designed backgrounds to enhance one’s Twitter presence. Looking for a more powerful way to share presentations online? Generate word-of-word referrals? SlideSix. PeoplePond. Mixxr.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Customer] Putting it to the Test: Never “Redesign” Your Website Again
    Rather than relying on the gut-feeling and potentially flawed intuition of an art director, your website decisions should be made against the crucible of customer actions.  Let’s say you’re courting design-savvy customers, so you want your website to look new and current. The secret? The Invisible Risks of Redesigning Your Website.
  • B2BMARKETINGSMARTS  |  MONDAY, SEPTEMBER 21, 2009
    [Customer] How to bring your B2B marketing into the real world.
    He talks about how we marketers put our customers and prospective customers in a linear funnel, moving them from awareness through to lead acquisition, lead cultivation, then potential activation, followed by conversion, retention, loyalty and win-back. He proposes a switch to “lifestyle&# marketing.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JULY 3, 2012
    [Customer] Email Tip Your Prospects Will Love - Guaranteed!
    When you do, your clients and customers will be eternally grateful Have you ever had your prospects rave about your emails? Mine do! And it's all because of one one little thing that I do that: Saves them precious time; Makes it easy for them to get in touch with me; and. Simplifies their life. What is this one little thing? Mac Mail. Gmail.
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