Otherwise known as Net Promoter Score, we’ve written on how valuable a metric it can be for determining how your customers and prospects are engaging with you online. by Jesse Noyes | Tweet this. Here at the MarketingProfs Digital Marketing Forum in Austin, TX, NPS is a hot topic. How about your company? Are you tracking NPS? Facebook.

In fact, with 41% of B2B marketers citing “producing the kind of content that engages prospects/customers” as their biggest content marketing challenge , the more you can move beyond the writing and explore other forms of audience engagement and lead generation, the better. Writer’s block. It does.  Probe. Ask for examples of how ‘it’ works.

The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. You know how we're always on your case to measure your marketing? Get in good with your analytics ? So I figured it's high time to break down what all those sources actually mean. Great.

As Hoefflinger tells it, Facebook fans have been found to be twice as valuable as the general population based on purchase behavior, so it makes sense you'd want to promote your content -- think offers, coupons, and landing pages -- to the low hanging fruit that could more easily convert into a customer. Facebook Premium Offers.

There are more channels to reach customers – email, microsites, social networks – and businesses must develop more cohesive marketing plans. Do you deliver more Customer Bottom-line Impact th. The result, more noise and less engagement. They expect vendors to provide them the content they need throughout the sales cycle.

Campaign workers in key states were then able to reach out to voters who had expressed support with customized emails urging supporters to do volunteer work for the campaign. Content is king, right? Everybody says that, so it must be true. right? Well, to a certain degree, it is. It was personalized. Goff elaborated by saying. Goff knew this.

They are accountable to thousands of customers and employees. At a time when athletes’ training has become so technically advanced they need charts and spreadsheets, the U.S.’s Kara Goucher is achieving success the old fashioned way. Her style is simple, “ Run More. This story shows that one can still achieve success by running on instinct.

As we move into 2011, B2B customers need to focus their new budgets on building a more efficient business. Bottomline, customers have been saving their acorns and compromising their quality of life for so long, they are going to be far more deliberate with every purchase, ensuring that they get maximum value on many levels. Crazy huh?!

They take their best customers and have idiots torture them by phone.   In a world where consumers expect seamless and immediate access to information and advice, this system is designed to confound, confuse and stymie customers. It is the antithesis of customer service.   Here’s how I entered AMEX Hell.  

For example, the reason I'm writing this blog post is due to the fact that several leads and customers have asked if I could check out their blog content to see if it's the kind of educational content great inbound marketers create. We marketing folk talk a whole heck of a lot about " creating valuable content." but why should we have to?

In their powerful new book Conversations that Win the Complex Sale , Erik Peterson and Tim Riesterer argue that “you must be willing to challenge your customers’ current situation if you are going to get them to something different. Struggling to reach your growth objections? Maybe it’s time to invest in new marketing and sales assets. .

Now, I sell the easy way (call comes in, customer is ready to buy, only has a couple of questions, answer them, close the sale). In the beginning of my career, I sold the hard way (cold-calling - on the phone, by car, and on foot). Cold-calling is a terrible way to make a living. Your entire day is filled with "No." read more.

Webinars can be a boon to B2B companies, both for drawing in new prospects and getting current customers to stay engaged. But this marketing tactic has become so popular that some potential views are beginning to experience “webinar fatigue.” Fortunately, … Continue reading →

News B2B Bloggers The Big Fat Marketing Blog Center Networks blog.clickz.com Customer Think DestinationCRMblog.com Marketing Sherpa Marketing Pilgrim blogs.Zdnet.com The Wisdom of Clouds/James Urquhart MarketingProfs Blog. And I think the attention is well deserved. Until The Blog Tree. It blooms naturally.”.

“Conventional businesses have no way of knowing how many engaged customers they have,&# he said. “Why don’t I get comments on my blog?&#. This is one of the most common blog-related questions I receive.  My recent post on re-thinking community engagement — especially on B2B blogs — received a lot of attention. 

Marketing Made Simple TV is a production of Find New Customers. 'Buffer. Mobile marketing is hot, and CK Kerley is back and better than ever! Listen to her explain what a revolution mobile has become and why it is not about the devices. Learn how to do mobile marketing today at Marketing Made Simple TV. Try today and get your free shirt.

If you’re interested in learning more about the brain from a marketer’s viewpoint, I recommend The Buying Brain and Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brains. Online Persuasion: Seeing Through the Eyes of Your Customers. Oh, heck, that’s easy. Get them emotionally engaged. Memory.

“I get all my customers from referrals.&#. building trust with customers. How has your business been affected by the Web? Have you felt the difference like a Tsunami or a soft summer drizzle? I’m curious. know it’s completely changed my life and the way I work. They’re just not web-savvy. Just some of us.

Staggering Facebook numbers are a major factor in many businesses turning to the social network to connect with potential customers. With continuing U.S. economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. Instead, total U.S eCommerce spending increased by 9 percent from 2009, reaching 227.6

Whether it's something in particular that's making your blood boil or they just generally grind your gears, don't let your emotions get the best of you and start talking smack to leads and customers -- the general public has gotten pretty good at identifying inappropriate behavior and calling out companies on their own. The high road. Classy.

Or, subscribe to Engage the Newsletter * And oh yeah, these opinions belong to Ricky, not TMG Custom Media { 4 comments… read them below or add one } isaac March 17, 2011 at 8:18 pm VOmit Reply Ricky Ribeiro March 18, 2011 at 4:27 pm Rebecca Black does Good Morning America: [link] Reply Nina C. Home 1. Strategy 2. Creation 3. FRIDAY!

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. How are people actually spending their time online? to 18.5%

Based on feedback from their customers, they've taken note that a one-size-fits-all mentality doesn't work for marketing, nor does it work for the technology that supports it. Their customer acquisition for 2009 is up 117% over 2008. I've known the folks at Manticore Technology for quite a while. Bravo! Marketers are busy.

Dynamic lists are best used for email campaigns in which you plan on sending email more than once to a certain type of follower, like a monthly email to all of your customers. As your company grows, a dynamic list would automatically adjust each month to your changing volume of customers. You’ve conquered the click-through.

Marketers can customize what the snippet for their content will look like to increase its effectiveness, from the photo that appears to the teaser text that draws people in. -  Sharing With Google+ Improves Marketing Effectiveness. Up until recently, using Google’s “+1? button really didn’t do much of anything. Start conversations. Snippets.

Focus on Lead Capture —Establish a standard process for your business to capture lead information during any interaction with a potential customer. Small businesses advertising in their own local market often operate under the “big local lie.” Let’s look at six ways smart local businesses can get more leads. News & Notes

Who are your customers and what do they want? Getting data and metrics for online campaigns is fairly easy. If anything, there’s probably too much information (yah, right, says the analyst). But having a lot of information is not the same as having the right information. How do we know if we have the right numbers? What do you think?

As the demand for these value-based sales and marketing tools grows, Alinean continues to expand its significant customer and partner base, as the preferred interactive value selling and marketing tool provider. The Alinean tools help answer the key purchasing decision questions of “Why Change?”, “Why Now?” and “Why the Proposed Solution?”

Create a sales toolkit that’s fully in tune with their needs and where possible gives them the flexibility to tailor the contents to support specific opportunities (that is if they can be bothered – according to IDC , 57 percent of Sales people ‘are either NOT or only somewhat prepared for meetings with customers’). Fire up your browser.

This creates a uniquely powerful opportunity to provide relevant and compelling content for your current and prospective customers. In short, Gulfshore Insurance is executing a content marketing strategy that genuinely benefits their customers and will therefore benefit to them well into the future. Big Bank/Insurance Giant Ignores It.

Finally, the marketing team may value market intelligence that is gathered during the course of Lead Generation for market assessment and segementation: competitive landscape, use of custom solutions, engagement of third parties such as consultants, systems integrators or service bureaus etc. Answer: both. Lead Generation = L.G.,

Charles Duncombe says misspellings “put off customers who could have concerns about a website’s credibility.” It seems like an obvious statement: Spelling and grammar matter in marketing. No one is perfect, and by no means is HubSpot exempt from these problems, and it’s the results of which we should be acutely aware.

But here’s the big idea (you knew I’d get there at some point): I’m not writing so much as I’m creating content that will help my customers grow their businesses. I have never forgotten the last paper I wrote in order to finish my Masters in English. wrote about Austen’s work, Emma. am not perfect. Or two.

The seven habits range from outreach strategies to budgeting priorities that cover the lead lifecycle and beyond, with an emphasis on customer lifetime value. We recently commissioned Forrester Consulting to research how small and medium-sized businesses were adapting their marketing methods in response to the current economic uncertainty.

Almost 85 percent of retailers will send an email to their customers about Black Friday deals, up from 80 percent last year. Black Friday. It's the biggest shopping weekend of the year, and today marks the busiest day of the entire holiday season. 26 Black Friday Statistics for Marketers. Source: Shop.org ) Tweet This Stat! Forget the turkey.

The last thing you want to do is worry about contacting and upsetting an existing customer throughout your team’s calling efforts, and by scrubbing your lists, you can avoid this. Supporting your inside sales team with lists is a lot like preparing for Thanksgiving day. Create a list sooner rather than later.

Luckily, within your LinkedIn profile editor you can move these sections around to customize your profile. Think reporters, investors, analysts, competitors…and potential customers. Love them or hate them…they’re still an obsession. Choose the right skills NOW. … wrong. Probably not. But I did…at first.

Your customers should find it easy to subscribe to your feeds, and you should offer them relevant content. Having a blog for a custom-built site is a great idea with multiple benefits. Professional networking sites can be a great source of customer intelligence data. Some of the proven online marketing tools include: RSS Feeds.

You are showing customers, potential and current, that there are people behind the brand. People who know the industry, people who know their customers and understand the business issues they face and are trying to solve daily. Each is recognizable and each company invested millions of dollars to reach consumers.

think it’s definitely an opportunity to reach customers on a more intimate and personal level.” ” She talks about her own experiences on Twitter for MarketingProfs: “I’m on that channel on behalf of MarketingProfs, and I love talking to customers there. She also writes the MarketingProfs "Daily Fix" blog.

To customers it looked like the same site and they had no idea my client no longer owned it. Customers would enter their credit card information and next thing they know their identity has been stolen. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Nothing.

To customers it looked like the same site and they had no idea my client no longer owned it. Customers would enter their credit card information and next thing they know their identity has been stolen. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Nothing.

To customers it looked like the same site and they had no idea my client no longer owned it. Customers would enter their credit card information and next thing they know their identity has been stolen. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Nothing.

In doing so, they inserted an intermediary into their communications with their customers, fans, and supporters. For the last few years businesses and non-profit organizations have ridden the Facebook bandwagon. They've whole-heartedly plastered "Fan us on Facebook!" Just to recap: you encouraged your fans to go to Facebook to follow you.

InsideView, the social selling and sales intelligence leader, is proud to share the sales success story of customer Xactly Corporation , the leader in on-demand sales performance management. Xactly Improves Sales Win Rate by 10%, Triples Lead Volume and Conversion Rate. This is the power of integrated sales intelligence.&#. Sales 2.0

In a recent story by the Wall Street Journal a graph demonstrates that by 2016 over 600 million customers will be using mobile wallets, and spending over $600 billion using this form of payment. 'The following is a guest blog written by Angie Picardo, a staff writer for Nerd Wallet. What’s Out There? QR Code is similar to a barcode.

TMG Custom Media was a sponsor of the Aspen Institute Dialogue on The Future of Content 2020. W hen Walter Isaacson, Marcus Brauchli or Ken Auletta speak, you listen. And when the three of them get together and talk about the future of content, you sit down and take notes. Here are 6 lessons learned from these three wise men of media.

Scanning your code should make it simple and easy for customers to get the value-added content. M aybe it’s just me, but putting QR codes on rooftops could be the silliest idea ever. Apparently, the point is to get free advertising through Google Maps. So stay patient. So you put a QR code in your email signature. On a highway billboard.

This time, click on Create a Custom Link. I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. 

When The Focus Group put him in charge of sales for Focus EduVation, the new spin-off had no customers, no prospects and no business! Ryan Patenaude had to build a sales organization from the ground up. Patenaude needed to get … Continue reading →

” Teachers are very much like many business owners in that they continue to rely on traditional methods and technologies to reach their target audience of students or parents or customers. Whether you like it or not, social media has become a part of our daily lives. Why then are so many businesses so reluctant to use social media?

Instead, place this time and effort into tangible efforts that will generate or retain customers. We are in the midst of a epidemic that is claiming the precious time of way too many marketers. New, shiny, and seemingly fun marketing tactics that don't drive business value are killing the productivity of marketers around the world. Really?

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“#&# ) at the start to identify it. How about #bizducks instead? If you a.

When you reverse engineer to sell around how your customers buy, you in a sense flip the roles – motivated, qualified prospects chase you instead of you chasing them. In order to achieve, this you need to work with your sales and marketing teams to map their lead generation process to focus on how your customers buy.

And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. Dave Pollards environmental philosophy, creative works, business papers and essays. September 2006. Aug Oct. MADE IN CANADA. trust your instincts.

What's important is downstream conversions that result in new leads, new customers, and new revenue. Seems like the team over at Facebook has been eating their Wheaties. Facebook hasn't made the official announcement yet, but luckily our friends at TechCrunch were able to get an inside scoop. Honestly? What's New in Facebook Ads Manager.

Use the insight to start engaging on sites where your company is mentioned the most, or where you can find the largest number of customers. by Rick Siegfried NEWS FLASH: B2B marketers must learn to leverage social media. Yeah, we know. It can sometimes be difficult to quantify the benefits of investing large amounts of time into social media.

Brands will need to respond, edit and provide more customer service faster in order to keep up with this. You may notice drastic and significant changes in the design, functionality and capabilities of individual and branded Facebook pages.   Facebook aims to be the most important online tool.   1.    

" My focus is always on creating content that meets the needs of real, live human beings (prospects and customers) vs. the demands of a search engine "spider" or "bot." Like everything else to do with the web, SEO (Search Engine Optimization) theory has changed a lot in the last several years. Wendy. Keywords. Jamie.

Greetings to those who attended the iConnect Webinar event From Sale to Renewal: Leveraging Webinars to Improve Your Entire Customer Lifecycle this afternoon sponsored by iLinc. As promised during the live webinar we are sharing our presentation and some additional resources to further illustrate the points we made during the presentation.

At HubSpot, we looked into our customer data and found that websites using Google's +1 button generated 3.5 Google+ has joined the box of social networking tools marketers should know and leverage. It’s brand new, and it's shiny. In order to answer this question, you will need to understand the business value of Google+. But guess what?

Want to learn how your customers use Facebook? If you commonly experience an internal struggle over whether "website" should be one or two words or whether "friend" can really be used as a verb in professional writing, today you can finally breathe a sigh of relief (and rest assured that "website" is officially one word). ROFL, BRB, G2G, etc.)

Only instead of keeping your white shirt from turning blue, these piles set the stage for a range of marketing and sales activities – from personalizing outbound content, to prioritizing sales resources, to predicting whether a particular lead will turn into an honest-to-goodness paying customer. Not unlike what you do on laundry day.

Social media’s inherently personal take on customer service, media relations and brand development has caused some B2B marketers to wonder if marketing agencies can tap into companies’ cultures and present them online as authentically as internal communicators. Experience. 24/7 Monitoring. Reporting. Internal strengths. Passion.

The salesperson can set alerts to get real-time notifications when prospects or customers visit the site (or even a key page), allowing for timely engagement when prospects are most likely ready to have a conversation. 'Editor’s note: Shawn Naggiar is the Chief Revenue Officer for Act-On Software. Who should I call next? Want numbers?

Content is an important way to draw in potential leads and customers. Tired of getting ugly sweaters and fruitcakes this time of year? Well, the people on your list (not your email list, your gift-giving one) might be. As marketers ourselves, we thought about what gifts we'd really like to unwrap. Honest!). Noise Canceling Headphones. The 7.9

While a lead can be derived from an inquiry, the difference here is that we have enough information about a lead to determine whether we’d like them to become a customer. Twitter, Linkedin, and Facebook are the major players on which customers spend their time. Sales Inquiries. An inquiry is a response from a potential client.

Specifically you will see more of the right people and will experience increased levels of engagement and ultimately increased conversion rates in the form of new customers. So you are looking for creative ways to drive new traffic to your online branded content. Here’s what you can expect… Planning & Procurement.

Racked with one of the worst complaints records in the industry (apparently), the bank is bucking the trend for offshoring customer facing functions. It was certainly a week for the history books. From the phone hacking scandal that brought down the 167 year old British red top to the 135 th and final Space Shuttle launch, we had it all.

It does seem however that 18 years after Martha Rogers and Don Peppers published their groundbreaking views on mass customisation and the importance of managing customers and not products, we still have not got the art of personalisation down to a tee. Despite all of this, the wheels of Earnest and the heady world of B2B kept on turning.

Not only does marketing automation lower your cost per lead and cost per customer , but it also shortens your sales cycle and makes you look like a superhero to your sales team (a rare feat, indeed!). Successful inbound marketing is about more than just driving traffic to your site and converting it into leads. Sales teams are busy.

Caring for those close to you, as your Customers should always be, is essential to fulfilling one’s natural need for love and belonging in life – or in the professional case, fulfilling revenue goals. by Rick Siegfried It’s a new year, a clean slate, and a chance to review and tweak your daily processes. Get Organized.

And remember that consistent interaction results in a higher level of customer engagement. by Maria Pergolino Does your drip marketing leak?  In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle.  More info means more response. Actually not true.

If you write for a living — whether you’re covering news or creating custom content — you have to know how to talk to people. T o the presidential candidate seated across the table, I must have seemed like tender meat ready to be shredded by wit sharpened on the pundit circuit. It did not start well. He mocked my ragged reporter’s notebook.

You can start small by hiring a video production intern and doing a few interviews with your customers, demoing your product in a more engaging way or even showcasing the quirks of your employees. If you are like me, you don’t think much about the time you spend watching online video. This is a fortunate reality for businesses.

In the slides is one case study where BMW got a 30% conversion rate for an MMS message suggesting that customers purchase snow tires. They sent customers a suggestion for exactly what snow tires would be best for their particular BMW model. Image via Wikipedia. In e-mail marketing, people unsubscribe. Or don’t you know?

Your customers may refer to your industry six or seven different ways, so which ones get the most traffic? You Is Social Media Marketing for Everyone? . In the absence of better measuring tools, the first social media marketers used likes and follows to gauge the success of their campaigns. lot of companies still do. Have objectives. 

Sure -- social media can be great for engaging and connecting with fans, prospects, and even current customers, but its real marketing value is in its lead gen potential. As a marketer, you're all too familiar with the infamous lead gen goal. And if you're anything like us, you obsess over this number. Oh, the horror! Fantastic!

If Google can't find you, neither can prospective customers. By the way, we've archived all of the content shared during Marketing Transformation Week here , for those of you who missed any of it.]. The Twittersphere was pretty active in participating in the week's events (thanks, guys!), Spend less on inbound marketing and capture lead s.

The second webinar, hosted by Director of Online Marketing at LinkedIn Scott Engelman and HubSpot CMO Mike Volpe, went into detail on how companies can use LinkedIn ads to drive new leads and customers. Yesterday, HubSpot teamed up with LinkedIn to host part 2 of a 3-part workshop series on how to master LinkedIn for marketing.

The Keyword Niche Finder, Keyword Grouper, and Keyword Tool can be added to a website via WordStream’s widget generator with customization options. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers. Best of B2B Marketing. June 2010. Some amazing content from June.  Enjoy. Seems doubtful. and keeping!

This is especially important if there is not a lot of customer overlap between products and services within the organization, or if they are all drastically different from one another. Yesterday, Marketing Pilgrim reported data from Altimeter Group that the average large company has 178 corporate-owned social media accounts. Wait, what ?

57% of businesses have acquired a customer through their company blog. You're an inbound marketing convert. You believe in the importance of creating relevant and interesting content for your prospects to consume. You've been reading up on search engine optimization, and have started applying the best practices to your website. Not at all?

Social networks provide a fantastic platform for sharing content and engaging with customers and prospects. Only with an email opt-in do you have clear permission to send the kind of highly targeted, relevant messages that help turn prospects into customers. How to Convert Facebook Fans. And the tactic can be incredibly powerful.

The web and social networks have radically altered buying behavior, putting prospects and customers even more in the driver’s seat by enabling them to actively search and collect information before making their buying decisions. Sellers beware: it’s a buyer’s market out there. Adopt Revenue Performance Management (RPM).

  “The best approach is to build an integrated strategy utilizing both mediums to help seed conversations and engage with your customers/prospects in order to build relationships of significant and sustained value” said Mike. This is a great way to help prospects and customers become more familiar with your brand.

Don’t speculate on what YOU think your potential customer or client wants! 'So, fans are getting crazy anxious about the 50 th anniversary of Doctor Who. There are those who put every episode under the microscope for years and those who are newly born Whovians, reposting every “Doctor” meme out there. Experiment Everything. Take ACTION!

am writing this on the Sunday before popping down to SXSW to present on a panel entitled Outsourcing & Offshoring Social Customer Service — it’ll be my first South-By — please stop by, the panel’s on Tuesday! And then it’s over — until next year! Why won’t they notice? And I love it!

Do you want more customers? Customers and prospects are drawn to Facebook pages to retrieve coupons, discounts and offers, driving repeat traffic (and business) to your page. Use AT&T Create-a-Code , a free service, to create custom barcodes. Earn attention with a rewarding customer experience. Do you want more sales?

We’re growing fast and adding new customers all the time, so we need to add to our rockstar consulting team. You have the ability to inspire people to do marketing the right way, and you’ll be able to find creative ways to show customers how HubSpot can help them achieve their marketing goals. You work hard and play hard.

Location-based marketing can be a valuable customer aquisition and retention tool for brick-and-mortar businesses. At SXSW Interactive, Foursquare founder Dennis Crowley and Mashable founder Pete Cashmore took the stage for an interview about the future and evolution of location-based social network Foursquare. version. Marketing Takeaway.

marketer with customers in multiple countries, or see international expansion in your company's future, the information on how to optimize your website is critical, yet often scattered and hard to find. While this may not be applicable to everyone, if you're an international marketer targeting your country, a U.S. ie,fr, etc.)

We continue to increase the amount of clients we have and keep, which is the result of not only our sales team bringing on new customers, but also client retention once these customers are on board with us from an operations standpoint. Happy Friday Everyone! especially like the section on communication. Well said Scott!

Within the fan base are brand loyalists and advocates, customers, prospects, passing coupon whores, people with questions, random visitors, occasional buyers, haters, employees, stock holders, journalists and 7-year old kids. Shape and feed an on-going conversation on customer terms. Facebook itself has 52 million.  

The marketing department builds awareness and generates inquiries, then hands off qualified leads to the sales department who applies their magic to convert these leads into customers. The way Blanchard sees it, the big problem is that people use a hot topic (e.g. swimmers. Also, everyone on your team gets the same medal.

Foursquare, the leading independent location-based social network, cannot survive because it lacks scale, context, committed constituents and a compelling customer experience.    The purchase of Gowalla by Facebook, signals the beginning of the end for one-trick ponies like Foursquare.  You check in.  

I recently gave a presentation on link building at the HubSpot User Group Summit (HUGS) with HubSpot customer Tom Telford of Cedar Creek Cabin Rentals. For those who were not able to attend, here's a rundown of three important factors to keep in mind when doing targeted link building. Quick Note About Content Creation. Connect with HubSpot

These options would let the user to, on a message by message basis, choose whether content should be public, only viewable to friends, or viewable to a custom group of people. Today, Facebook has reported that its new profile design, which is getting rolled out to a small group of users this week, includes its own granular sharing options.

We need to remember the reason why we’re doing a blog in the first place – generating exposure, thought leadership and potential customers. We’re all overworked and underpaid. Time for most of us is a resource we don’t seem to have enough of, and for those of us who write a blog, it sometimes seems even more scarce.

On Custom Facebook Tabs: On Facebook, create custom page tabs to highlight or feature your best offers, or consider using a welcome app like HubSpot's to promote an offer and generate leads right within Facebook! Offers are the heart and soul of lead generation. And it needs to be good. That's where promotion comes in.