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  • CK'S B2B BLOG  |  TUESDAY, JULY 2, 2013
    [Customer] New eBook (Launching in August): The "Smart" Revolution
    And how do marketers best serve tomorrow's smarter, more demanding customers? Featuring a 5-Point Framework for building smart brands, filled with smart brand examples, and written for today's marketers, The SMART Revolution is your guide to building smart brands today that will win you the customers of tomorrow.
  • LEAD VIEWS  |  THURSDAY, JUNE 3, 2010
    [Customer] Marketing Automation 2.0 – When Sales Met Marketing!
    solutions like LeadForce1 , can easily double up as a sales enablement tool because of their focus on visitor intent which not only reveals the needs and objectives of the prospect but also helps in customizing sales pitches and marketing campaigns around it. I recently came across IDC’s Sales Enablement presentation put together in 2009.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 21, 2014
    [Customer] 5 Reasons SMBs Should Be Tracking Marketing Spend
    With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. Using call routing tools that ensure you get a sales call no matter where you are stops that gap between the customer’s inquiry and your response. 'SMBs have a lot on their plates. You can reach target audiences. Want to learn more?
  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [Customer] New Chart: Survey Says Inbound Marketing Budgets on the Rise
    Success includes lead generation and client/customer acquisition: 41% of companies who use Twitter for marketing have acquired a customer from a Twitter-related lead. 41% of companies that use LinkedIn for marketing have acquired a customer from that source. 43% of companies using Facebook have acquired a customer.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 20, 2012
    [Customer] The Most Important Social Media Influencer For Retailers
    hope it’s understood at this point that although the size of your audience matters, it doesn’t mean much unless you’re building a network of: Existing customers who (as a result of your social media efforts) will spend more, buy more often, or spread the word about your business. In most cases, these two go hand in hand. Simple enough?
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 10, 2011
    [Customer] Only 8% of B2B Companies Heavily Engaged in Social Media
    Here’s a link to the free report: Making Social Media Pay – Rethinking Social Media’s Potential to Bolster B2B Interactions, Customer Loyalty, Revenues and Brand Reputation. According to a recent study by Accenture , only 8% of B2B companies would describe their social media usage as extensive.
  • GREAT B2B MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Customer] Assumptions are the Enemy of Good B2B Marketing
    In the business world, the principle of false assumptions applies when you are dealing with colleagues, customers or prospects (in other words, all human beings). 'Human nature causes us to assume that others share our interests, fears and motivations. don’t like that color, so we shouldn’t use it. That marketing media/technique doesn’t work.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 13, 2013
    [Customer] Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom
    Instead of simply using Pinterest to promote their brand, Nordstrom is using Pinterest to find out what their customers want. Nordstrom knows where their customers are. 'Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. 2) Listen to Your Audience.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 1, 2013
    [Customer] Is Video An Opportunity For Marketers?
    'lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? I’ve already covered Slideshare as one of the areas where more marketers should focus. Absolutely! Are marketers scared of video?
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Customer] How a Small VC's Commitment to Content Made a BIG Difference
    When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. This is a guest post written by Brian Zimmerman. You can follow Brian on Twitter @BrianZimm1.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Customer] Transforming Marketing From Social Media to Social Business
    'by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing. But let’s focus on social media for a moment. 
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 23, 2013
    [Customer] The Amazingness of Marketing Automation
    It’s up to you as a modern marketer to take the first step and optimize the way you market to customers and prospects. by Jason Miller The future of marketing is sitting at our doorstep. Marketing automation is the platform that will help you manage the workflow through this brave new world and its amazingness cannot be overstated.
  • ANNUITAS  |  TUESDAY, AUGUST 26, 2014
    [Customer] Maximizing Event Effectiveness 3 Ways
    If this were done, not only would the event yield a greater ROI, it would provide a better overall experience for your Buyers and customers. However, you still need to set objectives and goals for the event and measure diligently (number of leads, accelerating deals in pipeline, new partnerships or customer meetings). Results.
  • VOLACCI  |  TUESDAY, OCTOBER 15, 2013
    [Customer] Drupal is the Marketer’s CMS
    From a standpoint of flexibility, sheer customization power, and ease of use, Drupal takes the cake. Each Drupal website I have seen has been perfectly customized to meet the needs of each client in a unique way. don''t just say this because I work at a Drupal marketing firm, either. Drupal is Flexible. Drupal is Customizable.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 27, 2012
    [Customer] Integrating Social Media Into The B2B Marketing Mix [Slides]
    We are in a battle for customer attention and focusing just on social media is a mistake too many businesses are making. This presentation covers the change that is occurring in marketing. Marketers are no longer in control of the message. And yes, we covered the “Social Media ROI” and related questions. Social Media
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Customer] 4 Failing Marketing Relationships You Need to Fix ASAP
    Are you actually connecting with your customers through email? If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. 2) Between You and Your Customer. Companies need to have a great brand and customer relationships, too.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Customer] 4 Dimensions of Effective B2B Marketing Plans
    Customer preferences shift. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. She also manages Bulldog’s blog.  Follow Liz on Twitter at @liz_pate.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 23, 2013
    [Customer] Staple Yourself to a Lead
    As companies became more customer-centric, the authors suggested that managers needed to staple themselves to an order to really understand the customer’s experience.  'by Amy Guarino Nine years ago, Harvard Business Review published an article called Staple Yourself to an Order. Take Yourself on the Buyers Journey.
  • SOCIAL MEDIA B2B  |  FRIDAY, DECEMBER 17, 2010
    [Customer] The Big List of 2011 B2B Social Media and Marketing Predictions
    12 Customer Experience Trends for 2011. One of the biggest changes that continues to influence the customer experience is the possibility that each and every experience can be shared with a wide network of people using social media. The following list of predictions covers many aspects of B2B marketing beyond social media. by B2Bento.
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Customer] 6 Guaranteed Tactics to Turn Facebook Likes Into Leads
    Top for HubSpot Customers: The HubSpot Welcome App makes doing this extremely easy.). Create Custom Page Tabs to Promote Offers: Customization of Facebook pages is tough.but not impossible. Creating custom page tabs are a great way to expand the possibilities of your Facebook page. But when has 'nice' ever been enough?
  • WINDMILL NETWORKING  |  TUESDAY, JULY 12, 2011
    [Customer] 6 Social Media Marketing Strategy Mistakes to Avoid
    Social media marketing (SMM), also sometimes called social network marketing (SNM), is a strategy that helps you build a network of customers and potential customers, stay in touch with those who are interested in your products and services, and ultimately build your bottom line in the form of additional sales. Too Little Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 14, 2015
    [Customer] SEO and Content: Can SEO drive “viral?”
    This pattern requires three types of content: Hygiene content that takes care of everyday customer needs and is the most likely target for search engine traffic. This pattern requires three types of content: - Hygiene content that takes care of everyday customer needs and is the most likely target for search engine traffic. ” 2.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 22, 2011
    [Customer] A B2B Marketer’s Wish List for 2012
    With so many different platforms, forums, channels, etc to engage prospects and customers online, having one tool to pull it all together can be a huge time saver – not to mention a sanity saver as well. by Andrew Moravick | Tweet this Another year is quickly passing, and with it annual marketing plans are coming to a close. Integrated apps.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 11, 2011
    [Customer] Interview: Joe Pulizzi On the State of Content Marketing
    That said, it is still an incredibly powerful tool that, when done right, propels sharing, gets found in search engines, and works as an efficient communication vehicle to both customers and prospects. It’s still a relatively new phenomenon, especially when it comes to custom content creation through that channel. Share email. Twitter.
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 6, 2014
    [Customer] My Favorite Trends to Watch in the New Year
    6 Ambient commerce , the practice of using sensors in products to automatically notifiy customers that it’s time for a replacement, service, spare parts, etc. 'Ad agency JWT publishes a list of 100 trends to watch in the coming year. Reviewing this is a fun exercise in the New Year, since many trends affect marketing.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MARCH 27, 2013
    [Customer] B2B Marketers: Why You Should Set Your Brand Free
    In fact, you have to let go, at least a little bit, and let your stakeholders (your employees, your customers, your suppliers, your fans) promote your brand. I’ve always admired how so many B2B marketers are control freaks. We control details and deadlines and, most importantly, our brand. Protect the brand at all costs! Old School!),
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Customer] 12 New Year's Marketing Resolutions You Can Actually Keep
    As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. successfully optimized search campaign can help your business generate more leads and get found by potential customers.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 2, 2010
    [Customer] Marketing Data Security: Securing Your Cell Phone or Mobile Device
    Marketing data, including customer and sales information, is some of the most valuable information within an organization. Kevin Gilbert. It is paramount that this information remain secured from tampering and theft. Companies that have experienced data loss have experienced large fines, loss of reputation, and some have gone out of business.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 11, 2013
    [Customer] B2B Sales and Marketing: How a staffing company gained 242 qualified leads in just three months in a new market
    Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target. Tweet TERRA Staffing Group has been serving the Seattle area for three decades. It built a strong reputation for excellent service and was extremely well networked in that community. However, when TERRA opened a new division in Portland, Ore., she explained.
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Customer] A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare]
    but what about customizing the PowerPoint slides to fit your business? 4) Customize your graphs and charts to fit your company''s theme. Click on individual elements in the graph to customize them. 'It''s a brand new month, everyone! It''s a time for new beginnings. But wait. aren''t we forgetting something? And that''s it!
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 15, 2014
    [Customer] The 10 Best B2B Instagram Profiles
    This means their followers (who could be a combination of customers, prospects, employees and partners) have liked and commented on their photos and videos. 'Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. Fedex.
  • WRITING ON THE WEB  |  SATURDAY, SEPTEMBER 24, 2011
    [Customer] Writing Web Content that Gets Results: Questions
    How well do you know your customers’  challenges and problems? She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company. Content marketing  is a buzz word not just because marketing people like new buzzes.
  • HUBSPOT  |  TUESDAY, MAY 31, 2011
    [Customer] 12 Essential Facebook Stats [Data]
    My customers and prospects don't use Facebook.". 67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel. Should my B2B company have a Facebook page?". Our Facebook page only has a few hundred fans, so why bother?". 93% of adult US Internet users are on Facebook.
  • THE ROI GUY  |  TUESDAY, JANUARY 15, 2013
    [Customer] Sales and Marketing Alignment in 2013? Not so Fast!
    In fact, CEB reports that 57% of the buyer’s journey has been completed prior to the customer engaging with a sales professional. Leverage new technology and Tablets to eliminate the mini-van of content needed and advance to a more provocative, data-driven, interactive, intelligent and relevant customer engagement.
  • E-LIGN  |  MONDAY, AUGUST 12, 2013
    [Customer] Inbound Marketing: Where do I start?
    It establishes a relationship with consumers in every stage of the sales cycle, from prospecting to current customer, and assures them that doing business with your company is the right decision. search function that allows customers to find specific information about a product or service. That is exactly what inbound marketing does.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Customer] 8 Ways What You Write Will Affect Your Bottom Line
    You need to draw potential customers to your website, and intrigue them with your brilliant words. We are going to break down exactly how to craft content which will help you generate leads and customers. Even if your content is being read, you’ve also got to gauge your success by measuring your new leads and customers.
  • BLOG MY CALLS  |  FRIDAY, JUNE 28, 2013
    [Customer] SMB Marketing Q&A With Main Street ROI's Phil Frost
    For search advertising to make sense, your ideal customers must be going to search engines like Google, Yahoo, and Bing to find your products and services. For display advertising to make sense, you need a way to target your ideal customer while she is surfing around on other websites. Want more Google AdWords tips?
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Customer] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    I’ve covered growth hacking before, because it’s awesome and reflectve of what marketing needs to be: about getting new customers and retaining existing customers and doing so with as little budget as possible. 'As a student of marketing and social media, I am always looking for the best examples of content out there.
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Customer] How To Be A Better Listener in Content Marketing
    You can customize what info you want to receive and choose the exact frequency of the emails. Like any marketer, I believe in the value of listening: monitoring multiple sources for information about my industry and company to keep on top of trends, find relevant info to share, connect with others in my field and participate in conversations.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 2, 2010
    [Customer] Inspired by Sesame Street: 10 Ways B2B Marketers Can Improve Their Websites
    Create a customized site Have you ever gone to a website where there is so much good info and you wish you could keep it in one place? The other week, I was reading this great post by Mark Schaefer called Stop boring me with your blogs. One of his (several useful) suggestions is to "Do some reading outside of your field. Handy, huh?
  • WRITTENT  |  THURSDAY, JULY 25, 2013
    [Customer] 10 Actionable Blog Tricks to Skyrocket Your Sales
    It simply means you should realize the power of your blog for educating your future customers, and strive to create a reader experience that’s as informative and valuable as possible. It should be a natural extension of your customer-focused strategy, enacted by matching content to the key terms your prospects are using to find answers.
  • THE POINT  |  THURSDAY, MAY 6, 2010
    [Customer] 10 Questions: Do You Need Marketing Automation?
    At what rate do those free trials convert to paying customers? How effectively do you harvest additional business from existing customers? At what rate do existing customers renew maintenance agreements, buy add-on products, refer their colleagues in different departments? What is your current customer churn rate? months?
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Facebook Launches Product Ads
    Second, Product Ads allow you to show customers more than one product per ad. On a mobile device, customers can swipe through the series of images and tap the screen to go to the seller’s website. 'Showcasing your products on Facebook just got easier. The social media site just launched Product Ads. Two things. Multi-product ads.
  • LEADSLOTH  |  TUESDAY, AUGUST 24, 2010
    [Customer] What Lead Nurturing Content to Send When?
    For example, if prospects download a whitepaper on the trends in your industry, they may also be interested in analyst reports or customer case studies. My first recommendation is to focus on the most promising customer segments first. By the way, you can still register for the webinar. What Is Lead Nurturing Content? Register now ».
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 12, 2011
    [Customer] Measure the Value Prospects Assign to Your Marketing Content
    Social – How many of your prospects and customers are sharing your Webinars, white papers and other content with their social networks via Twitter, LinkedIn, Facebook or mentions in their blog posts? There's a lot of talk about measures and metrics. Do you even know how much time it takes to read the piece on average?
  • CK'S B2B BLOG  |  TUESDAY, APRIL 23, 2013
    [Customer] Mobile Innovation Series (Part 4): Innovating Product Offerings Through Mobile
    'As introduced three weeks ago , I'm currently running a 6-Part Article Series on Mobile Innovation that illuminates 5 mobile innovation strategies across brand engagement, sales channels, product offerings, customer experiences, and value propositions.  Inarguably, the lifeblood of any company is its revenue.
  • MARKETING ACTION  |  MONDAY, JANUARY 26, 2015
    [Customer] National Cyber Security Alliance Encourages Businesses to Support Data Privacy Day on January 28
    We continue to see organizations affected negatively by breaches, leaks, and short-sighted mismanagement of their crucial asset: the customer’s personal, private data, which should be sacred. 'Privacy stewardship must be the central essence of any organization’s digital DNA.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Customer] The Social Media MBA: Part 5: Application and Integration of Social Media
    You have to get your customer’s Attention , build their Interest in your product, and convince them they want your offer by building Desire. Social media gives business a chance to expand traditional methods and involve customers in the marketing process. Finally, the consumer will take Action and make a purchase. There is not.
  • PAUL GILLIN  |  THURSDAY, FEBRUARY 24, 2011
    [Customer] Let Your People Speak!
    B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. One of my favorite stories from Social Marketing to the Business Customer is Indium Corp., They should be the ones positioning customer communications as a privilege, not a chore.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2011
    [Customer] How Valuable Is Social Media Really? [Chartoon]
    We took a look at the results of our 4500 customers during the month of April, and let Mythy the Unicorn and Takeaway Tim dive in. Last month, our good friends over a Marketing Pilgrim wrote an interesting post titled " Under 1% of Web Visits Come from Social Media." With that kind of a headline, we had to dig a little deeper.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2012
    [Customer] How to Avoid Sending the Worst Sales Email
    In fact, a quick Google search for “worst sales email” yields a strong sampling of entertaining emails and customer rants. by Jody Mooney | Tweet this Has your inbox ever been plagued by a poorly made “sales email”? You’re not alone. Most of us have received one of those cringe-worthy emails from some anonymous seeming sales rep. Be Timely.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Customer] Not All Press Is Good Press
    Having your company be pinned to irrational behavior, poor customer service or otherwise might make a lot of people aware of your company but it can setup adoption hurdles that are hard to leap over. Customers might know you, but presuming that they are using your product is a bad idea. Conventional wisdom gets outdated.
  • HUBSPOT  |  TUESDAY, MAY 22, 2012
    [Customer] The 5-Step Guide to Executing an Outstanding Inbound Marketing Campaign
    It's not that it's a difficult concept -- an inbound marketing campaign is simply a concentrated effort to attract leads and customers who are interested in a particular topic, or have a specific need. What to Measure: Downloads, registrations, new leads, and eventually, the number of customers those offers generated.
  • JUNTA 42  |  THURSDAY, JULY 8, 2010
    [Customer] 3 Lessons from LeBron James, the Media Company
    As a brand, are you engaging your customers with stories they would find interesting?   How can you be interesting to your customers? Are you telling your story in multiple ways, where your customers are at? He is, for sure, the highest paid player (including endorsements) in the National Basketball Association.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2011
    [Customer] 10 Fundamental Tips for Social Media Community Managers
    Most commonly, community managers are responsible for engaging current and potential customers via social media and growing vibrant, enthusiastic communities around their products and services. Some community managers even facilitate conversations in private online forums, work with internal company intranets, and act as customer support.
  • ENGAGE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Customer] Serving Up Social Media (When You’ve Already Got a Full Plate)
    Not-So-Tasty Tweets I wanted to know what the panel does when they have angry customers or diners tweeting at them, or blogging negative reviews. They said they actively reach out to those customers, by DM’ing them on Twitter or sending them an email if they can, to help rectify the complaint. L ucky me! My task? If you’re in the D.C.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 23, 2013
    [Customer] 10 Ways B2B Businesses Can Use Pinterest
    Related Stories Top 7 Reasons Your Business Should Be Interested In Pinterest Along for the Ride: Social Conversations on the Customer Journey Simple Tweaks to Improve Social Media Lead Conversion.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, AUGUST 25, 2010
    [Customer] Building High Performance Teams
    Also, highlight sales and customer successes where particular features or capabilities played a key role. At Genius, the team has had a lot to celebrate with over 70 consecutive successful sprints and 15 on-time releases since adopting agile; providing new capabilities and features that meet our customer’s ongoing business goals.
  • SAZBEAN  |  MONDAY, MAY 20, 2013
    [Customer] Interview with David T. Scott — Author of The New Rules of Lead Generation
    They just need very effective lead generation marketing to help bring customers to them. Also, many marketers don’t know which lead generation tactics will provide them with the best leads, or help them to reach their target customers. 'This is an interview with David T. and how to use them. It’s a powerful paradigm shift.
  • SAZBEAN  |  SATURDAY, APRIL 6, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of April 6, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of April 6, 2013… It’s Time to Stop Thinking Like Marketers  (Social Media Marketing) Data is Not Killing Creativity, it’s Just Changing How We Tell Stories  (Tech Crunch) Social Media for Customer Service: Just Do It! News & Notes
  • SAZBEAN  |  SATURDAY, MARCH 9, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of March 9, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 9, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of February 9, 2013
    eConsultancy). News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 18, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of August 18, 2012
    Your Best Web Marketing Tool is Calling  (Spin Sucks) Social Marketing: It’s (Still) All About Your Content  (Socialnomics). News & Notes
  • SAZBEAN  |  SATURDAY, MAY 26, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of May 26, 2012
    The Cost of Losing a Customer’s Trust  (GigaOM). Here are the top Internet strategy, marketing and technology links for the week of May 26, 2012… How to Use Data to Enrich Your Content  (ProBlogger). Clearing Clouds of Confusion – The 5 Categories of Social Media Software  (Convince and Convert). Chapman  (Marketo).
  • CONNECT THE DOCS  |  MONDAY, JANUARY 30, 2012
    [Customer] ThinkBook
    It can be gifted to your partners and customers to achieve greater heights of productivity, creativity and effectiveness - by encouraging them to think about how they work and to help them push their boundaries. A man may die, nations may rise and fall, but an idea lives on. John F. Kennedy. Ideas are always powerful. Reviews
  • SAZBEAN  |  FRIDAY, JANUARY 13, 2012
    [Customer] 6 Lead Nurturing Emails Every Business Should Send
    So, what do you do with those qualified but reticent leads to turn them into customers? Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. Lead nurturing, of course! Those numbers are pretty encouraging, so where to begin? Emails That Educate. News & Notes
  • SAZBEAN  |  SATURDAY, OCTOBER 1, 2011
    [Customer] Top Internet strategy, marketing and technology links for the week of October 2, 2011
    Yes, You Can Acquire Customers On Facebook  (All Facebook). Here are the top Internet strategy, marketing and technology links for the week of October 2, 2011… How the Power of One Can Take Your Blog to Many  (ProBlogger). Shoppers via Social Sites Buy Less Often, but Spend More  (Marketing Profs). The Science of Blogging  (ProBlogger).
  • SAZBEAN  |  SATURDAY, AUGUST 6, 2011
    [Customer] Top Internet strategy, marketing and technology links for the week of August 6, 2011
    HOW TO: Target Ads Without Stalking Customers on the Web (Mashable). Here are the top Internet strategy, marketing and technology links for the week of August 6, 2011… The best social media books that have nothing to do with social media (Simply Zesty). Things Google+ Does Better Than Facebook and Twitter (NYTimes). ProBlogger).
  • SAZBEAN  |  SATURDAY, JULY 23, 2011
    [Customer] Top Internet Strategy, Marketing and Technology Links for the Week of July 22, 2011
    EXCLUSIVE Q&A: RightNow’s CMO Talks About How Social Media Has Completely Changed Customer Service  (Business Insider). Here are the top Internet strategy, marketing and technology links for the week of July 8, 2011… By the Numbers: Google+ the Biggest Social Network Launch Ever? All Things D). FastGush). All Things D).
  • HUBSPOT  |  FRIDAY, JULY 15, 2011
    [Customer] 5 Misconceptions About the Mobile Web
    Despite all the growth, major misconceptions exist among businesses about how to effectively use the mobile web to best serve their customers and support their business. You might think, “I don’t have or need a mobile site” However, your customers are already visiting your page on their mobile devices. Guess what?
  • ENGAGE  |  WEDNESDAY, MARCH 30, 2011
    [Customer] A Face for Radio: Writing Lessons Learned On Air
    Or, subscribe to Engage the Newsletter * And oh yeah, these opinions belong to Michael, not TMG Custom Media { 3 comments… read them below or add one } Tom March 30, 2011 at 10:10 am Best thing I’ve read in a long time. Kate Ottenberg Kate Ottenberg is TMG Custom Medias Director of Video Publishing and Media Relations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Customer] How do you use social media to promote a boring product?
    4) Where are our customers and competitors? 4) Where are our customers and competitors? 'Is your business boring? Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. Printer cartridges. Blenders. Waterproofing. Shipping containers. This product is burritos. Is that a good “only we?”
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Customer] Why Spam Commenters Are Better At Marketing Than You
    Your customers are no different than you. Take a look at your inbound marketing strategy and determine how you can incorporate more flattery for your prospects and customers. This could include simple things like customer profiles or video interviews for your blog. Spam is annoying. Nothing from a real person. So should you.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Customer] 5 Best Practices for Engaging a Global Audience
    Ensure all the the messaging you produce is informed by customer pain points, needs and questions or internal business goals by identifying overarching themes first. '*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Develop Buyer Personas. Build a Workflow for your Team.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Customer] B2B Fail: Confessions, Apologies, and Questionable Motives
    In the same way that the customer is always right, so is the user. don’t doubt that Referral Key’s importation function has, as Mr. Ott pointed out in his responses, the same customization and opt-out features as “any other site.” Confession. Last week I did something really embarrassing. should have dug deeper.
  • ENGAGE  |  MONDAY, MAY 16, 2011
    [Customer] 4 Must-Haves for Must-Have Brands
    The amazing customer experience, every time. Wonderfully helpful customer service, every time. Harris Poll Suggests Not Much (triplepundit.com) If you liked this, try: 5 Things Brands Want from Facebook Fans Besides Money Battle of the Brands: How Nothing Sells Itself The Future of Marketing: Cling to Your Core and Your Customers.
  • BIZNOLOGY  |  THURSDAY, MAY 30, 2013
    [Customer] Why Organizational Culture Matters to Your Marketing
    On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement.  'Photo credit: Wikipedia. Some of these posts are mediocre, while others are quite good and provide sound guidance and case studies. 
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, OCTOBER 18, 2012
    [Customer] Content Marketing The #1 Driver Of Leads For B2B Marketers
    Don’t forget the 3Rs of Content Marketing to insure you are getting the most use from each piece of custom content: Reuse. A recent study by B2B Magazine  identified content marketing as being the most important tool for generating leads outscoring brand awareness, thought leadership and sales. Repurpose. Regenerate.
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, MARCH 3, 2010
    [Customer] Lead Profiling - Preparing your contact database for campaign segmentation
    Inaccuracies or changing customer circumstances make these data worth less over time. big challenge is that leads come from diverse sources: web inquiries, purchased lists, sales contacts, partner contacts, and customers. This can provide instant value in profiling any potential candidates for a quick, short-term marketing campaign.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 29, 2012
    [Customer] 15 Ways B2B Marketers Can Be Using Twitter
    Here are 15 specific ways B2B marketers can be using Twitter: Participate : Twitters allows your business to participate in conversations with prospects, customers, other businesses, and users in the B2B space. Your business can interact in one of three ways : one-to-one, one-to-many, or many-to-many. Promote : Twitter is a great (and free!)
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [Customer] Tom Pisello: The ROI Guy: “Information Overload” Biggest Change.
    Carone is that “Marketers must “break through the barrier&# of simple personalized communications into more relevant one-to-one interactions with customers.&# One of the best ways we have found to connect with customers one-on-one is through interactive white papers. Do you deliver more Customer Bottom-line Impact th.
  • TOM PISELLO  |  WEDNESDAY, AUGUST 4, 2010
    [Customer] Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.
    This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice. Here are the top six benefits: 1.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Customer] The New 4 P’s of Marketing
    Marketers are tapping into the zeitgeist by collecting data, analyzing it and passing it along to buyers and customers. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s our attempt to spice up the stodgy principles of marketing.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 13, 2014
    [Customer] Content Marketing: How do you know if it���s working?
    Newt Barrett and Joe Pulizzi in their book Get Content, Get Customers , say this: “Perhaps a better way to judge the effectiveness of a content plan is to analyze return on objective , ROO…ask the question, ‘One year from today, how will you know whether or not the project was successful?’” newsletter 75%.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Customer] Influence: Facts, Opportunities and Threats of Influencer Marketing
    An enormous opportunity for marketers and the reason why they are fishing massively for influencers, word-of-mouth, customer and peer reviews, etc. Since the thoughts and advices of others (customer reviews, posts of so-called “thought leaders, etc.) The importance given by people to the opinions of others is well known by now.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 2, 2010
    [Customer] Cold Calling with Content
    Content includes voicemails, conversations, emails, articles, Tweets, Answers on LinkedIn, status updates and wall posts on Facebook, blog posts, webinars, videos, podcasts, eBooks, white papers, customer success stories, etc. That's not a question that I, as a content marketing strategist, get asked very often.if Twitter.  
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 9, 2010
    [Customer] How to write lead generating white papers?
    Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?"
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 27, 2013
    [Customer] Top Five Tips for Cold Calling
    It’s nearly impossible to close a sale on the first call, so never leave your potential customers hanging. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Michael Powers, Buzz Coordinator at NetProspex. There are not many people in sales who would say they absolutely love cold calling. Establish a connection.
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 10, 2011
    [Customer] Do You Need a Service Level Agreement Between Marketing and Sales? – by Christopher Ryan
    I have written a lot about the gap between marketing and sales in B2B companies and you can download my whitepaper about this subject here.  One of the trickiest aspects of the relationship is establishing the marketing and sales metrics.  Once you do this, you then need to agree on who is responsible for which part of the process. Chris Ryan.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 8, 2010
    [Customer] Five Characteristics of a Good B2B Marketer by Christopher Ryan
    Marketing is a people business, and regardless of whether we are dealing with customers, prospects, partners or colleagues, we need to know what motivates them to action.  A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners.  Most of our clients are doing some form of pull marketing.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 7, 2010
    [Customer] Savvy Week in Review - May 7
    Periodicals, Constituents & Comorbidities: How To Avoid Confusing Your Customers With Lingo - by @rohitbhargava At Savvy, we're all about using words your audience can understand. But in between all the laughter and chit-chat, we managed to digest some good reads this week. Hope you enjoy them as much as we did! Have a great weekend!
  • SYNECORE  |  MONDAY, APRIL 14, 2014
    [Customer] View From the Top: 9 Examples of Desk Top View Design
    What better way to attract customers than to draw them in with a familiar picture of a desk or table? 'As a web designer, I spend a lot of time online.like a lot. Like most creatives, I enjoy seeking inspiration from other designers. This means exploring and interacting with a lot of different kinds of websites. The desk top view. Munchery.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Customer] The Appeal of B2B Social Networks
    Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Forums and discussion groups date back to the late 1960s and have been a staple of customer support operations at technology companies for 30 years. Communities are the convention centers of social media.
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 11, 2010
    [Customer] B2B Marketing and Sales Books: What's On Your Summer Reading List?
    Brian and Dharmesh talk about just what "inbound marketing" is, how you can get found by the prospects you want to do business with, and how to convert those prospects into customers. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? This list is the tip of the iceberg for you.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Customer] The Importance of Marketing Specialization
    Ogden  of Find New Customers  who’s known as The Fearless Competitor (follow @fearlesscomp  on Twitter) has over 2,800 LinkedIn followers now mostly thanks to the former TV show Marketing Made Simple TV, which is no longer being done. 'Jeffrey L. Check out my LinkedIn profile on the top right, which is a blogging best practice.
  • WHAT WORKS - WHAT DOESN'T  |  MONDAY, APRIL 26, 2010
    [Customer] Boeing Redesigns Web Site Around Features. And the Business Case Is?
    The aim, as Randy Tinseth , vice president, marketing for Boeing Commercial Airplanes says in his blog, is to publicize its people and its customer as well as its technology, to make it easier for readers to share content on social media, and to open a “wider, more productive two-way dialogue” with the world.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 17, 2013
    [Customer] 3 Mistakes to Avoid When Outsourcing Your Lead Generation Program
    They trust that we are the experts, and that’s the key to every successful customer engagement we run as a company. The best programs are the ones where the customer is highly engaged right from the get go. 'I am so lucky when it comes to clients. Ironically, three clients have asked me the same question within the past two weeks.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 12, 2011
    [Customer] Keep Going Marketing! Those Leads Are Not Ready For Sales Yet!
    You really have one of two options, either set up a lead scoring program that values MQLs based on customized behavior patterns that you determine make a qualified sales opportunity, or set up an inside sales team to call through the pile of hay and find those needles. For most companies, it is not the ideal way to develop new clients.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 24, 2011
    [Customer] What Jon Stewart and Newt Gingrich Taught Me About Stock Photography
    believe a good marketer can use stock photography responsibly without implying those are actual customers. About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Stock photography is really a staple of the marketing business.
  • MARKETING ACTION  |  MONDAY, JUNE 9, 2014
    [Customer] What Sales Should REALLY Expect From Marketing Automation
    'The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. For example, suppose you have good customers in a manufacturing vertical who bought your product because their pain registered as a 7 on a 1 to 10 scale, and your product solves that problem. Score leads.
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