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  • MODERN B2B MARKETING  |  MONDAY, JUNE 10, 2013
    [Customer] The Changing Role of the CIO and Aligning Organizational Priorities
    Strategize with an eye on customer success and ensure that you are creating not just a solution for your customers, but an enhanced interaction with your customers and your company. The reality is that marketing is no more or less a business partner than sales, engineering, customer service, or finance. IT in a Silo.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, NOVEMBER 11, 2011
    [Customer] What the "Challenger" Sales Rep Profile Does That Others Won't
    They teach the customer during the sales interaction. They share new ideas for making money or saving money that customers themselves hadn't even realized existed. They tailor those insights to the different types of customer stakeholders they're engaging. Note: Miss Part 1? Click here to read it.]. MATT: Sure thing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 9, 2012
    [Customer] Nonprofits Outperform Other Industries in Email Marketing During Q2 [CHART]
    by Egan Cheung | Tweet this Earlier this year, we launched a benchmark dashboard which allows our customers to compare some of their key metrics in Campaign, Contact and Lead Management to a set of Eloqua Benchmark Indices.  Proportionally, the click to open rate in financial services was the highest seen at 17%.
  • BIZIBLE  |  MONDAY, JANUARY 25, 2016
    [Customer] Here’s How Switching To Multi-Touch Attribution Changed The Way We Do B2B Marketing [Data]
    Using the Full-Path attribution model helped us understand Social’s true impact on the entire customer journey. We now have a better understanding of where our content fits in the customer journey (via organic search rankings, and social to a lesser extent) and whether we are hitting the funnel where we aim to. You want actual data.
  • SOCIAL MEDIA B2B  |  MONDAY, JUNE 3, 2013
    [Customer] Create an Unfair Advantage in B2B Social Media with Competitive Intelligence
    Recently we were watching the social media efforts of one competitor who consistently posted a daily question on Facebook, to engage customers. But even more important than a missed opportunity was the fact that customer complaints were not being addressed, and customers were frustrated at not being heard. Photo: Flickr.
  • HUBSPOT  |  FRIDAY, JANUARY 4, 2013
    [Customer] 15 Examples of Brilliant Homepage Design
    The homepage also includes good "proof" elements by listing some of their top customer logos, along with the copy, "Over 140,000 businesses use Box.". 5) Whitehouse.gov. Why it's brilliant: For those love birds planning their big day, eWedding is a great destination to building a custom wedding website. That's right. Always changing.
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Customer] How to Create an Ecommerce Checkout Experience Shoppers Don't Hate
    But we haven't told you how to design a seamless, efficient checkout experience that ensures customers actually complete their purchases the first time they're in your shopping cart. Well, you're right -- but it also makes for a happier customer if they choose to take advantage of your recommendation. Awesome! Buy Now! Sound familiar?
  • VIDYARD  |  MONDAY, DECEMBER 14, 2015
    [Customer] Tracking Video Music Trends: How to Stay Current
    Music is the packaging that helps your customers feel good and connected to the message you want to convey. We’ll help you find a track in our library or custom-make the most relatable music for your project, on time and on budget. Finding captivating, relevant and creative new music for your video is challenging. We get the struggle.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Customer] 10 Examples of Brilliant Email Marketing (and Why They're So Great)
    Your leads and customers may like something completely different than you imagined. 3) RunKeeper. So, to keep customers in the loop, 1-800 CONTACTS sends automated emails with a progress bar to tell you where in the ordering process you are. At one point or another, we all need inspiration to do our jobs better. Who knows? 10) Uber.
  • INTEGRATED B2B  |  WEDNESDAY, FEBRUARY 26, 2014
    [Customer] 5 ways to use market research to drive your content
    Excellent content targets your customers’ interests, addresses problems they face, and delivers timely, applicable advice. simple survey is a great way to reach out to prospects and engage your customers, and it’s not nearly as hard as it seems. Premium, powerful content is possible only through research. Read industry publications.
  • JUNTA 42  |  MONDAY, JANUARY 12, 2015
    [Customer] The Evolution of Content Marketing Will Include Intelligent Content
    Content marketers are tasked with delivering clear, concise, and relevant content to the right prospect at the right time – content designed to convert prospects into customers. Building loyalty and trust with an audience over a long period opens up amazing opportunities to sell more, save costs, or create customers for a lifetime.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 12, 2013
    [Customer] Content And Technology Will Define The Future of Marketing
    And Alan See reiterated that the customer and the content is king. I am really excited to have received today’s insights from fellow corporate marketer, Todd Wheatland. In the previous posts from the  Future of Marketing  series, we published insights, guidance and advice from some of the best minds in our industry. How is it changing?
  • BIZNOLOGY  |  TUESDAY, JULY 21, 2015
    [Customer] GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp
    Goldimail was excited about keeping in touch with her customers and prospects. If you can’t use a tool you won’t use a tool. Gmail is so much easier to use than even Hotmail, AOL mail, Yahoo Mail, and especially Eudora, Thunderbird, and Microsoft Outlook. DropBox is so easy, FTP is too hard. But  GetResponse is. And paid for it.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 22, 2013
    [Customer] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
    Best Customer Lifecycle Program. by Eloqua | Tweet this It’s that time again! Finalists for the Markie Awards have been announced!  Winners will be revealed during Eloqua Experience , Oct. 23-25 at the Hilton Union Square in San Francisco. The The Markies honor strategic, collaborative, and tactical marketing and sales innovation. dotloop.
  • HUBSPOT  |  THURSDAY, OCTOBER 18, 2012
    [Customer] Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing
    And as a marketer, you can easily take advantage of this dynamic by including highly customized calls-to-action in your thank-you emails to leverage the fact that the lead is fresh and already actively engaged with your brand. So what's the marketer's equivalent to transactional emails? The Benefits of Thank-You Emails. Marketing Takeaways.
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [Customer] The Power of Being Recommended
    Not only are the deals usually easier to seal, the customers usually are better. Friends 2008 1 bw (Photo credit: Marion Doss) We generally listen more to our friends and colleagues over what a company or individual who is trying to sell us something says.  It makes sense. The answer? They have to make their brands the most recommended.
  • CLIENT BRIDGE  |  MONDAY, MAY 20, 2013
    [Customer] INFOGRAPHIC: Digital Marketing Trends for 2013
    Here''s their infographic which provides insights on utilizing various elements of a digital marketing strategy to offer greater reach, better relevancy and higher customer engagement. Dot Com Infoway identifies mobile marketing, social media, content marketing and author rank as the top four trends in digital marketing.
  • SAZBEAN  |  FRIDAY, MARCH 8, 2013
    [Customer] Using analytics to boost your social ROI
    As such, marketers should place a premium on fostering social relationships that add tangible value and incentives to the customer experience. Recent surveys suggest that 80% of marketers worldwide plan to use social media data to enhance their overall marketing efforts. But how do you do this without understanding your social audience?
  • CLIENT BRIDGE  |  WEDNESDAY, JANUARY 2, 2013
    [Customer] INFOGRAPHIC: Search Engine Marketing and Content Marketing Go Hand in Hand
    According to SearchMojo, for your business to be found online, generate leads and drive sales, it’s essential to create quality content that is not only well-optimized for search engines, but also helps your prospective customers make informed buying decisions. View Original Article
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Customer] 7 Conventional Landing Page Design Tactics You Should Still Test
    But what several marketers have found is that customers will actually convert at a higher rate with the inclusion of an irrational option no one would ever buy. Conventional wisdom is usually the safe play. Why take risks when there’s an established “right way” to do things? No distractions. Three colors maximum. One font.
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Customer] The Future of Profit is Purpose by @Simonmainwaring #WeFirst
    In the video, Simon shares with us why the future of profit is purpose; why brands must seek fan action, not acquisition and the changing role of brands in relation to their customer communities. 3 Critical Insights from #WeFirst by @Simonmainwaring. Plus, he’s got a really special offer for his brand new training program, just for you!
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 2, 2012
    [Customer] The S.F. Giants School of Social Media: 3 Tips to Drive Nonprofit Fan Engagement
    STORY + CUSTOMER EXPERIENCE + VOICE  =  COMMUNITY. Here’s a charming tale about customers becoming part of the story for the San Francisco Giants. BRING YOUR CUSTOMERS INTO THE EXPERIENCE. They are directors of customer experiences.  And sharing these days is different because our customers are connected.  link].
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Customer] How to Create Sales Presentations That Close Deals [Free Ebook]
    Ready to start turning prospects into customers? As a marketer, you work hard every day to generate, qualify, and deliver leads to your sales team. You can’t afford to let your leads flounder after you hand them off. In other words, your dry, jargon-filled deck isn’t going to cut it anymore. Why social proof is so important.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JULY 12, 2013
    [Customer] Is Sales Behind Technology?
    When thinking about all of the great new tools at their disposal, including customer relationship management, customer experience software, remote work tools, and all kinds of other digital technologies, does your sales team feel confident and empowered or burdened by a big technology learning curve? Modern Journalism: An Analogy.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Customer] How Workflows Take Marketing Automation to the Next Level
    Let's take a look at 3 of the reasons you should be using a workflows tool for easier and more effective lead management: 1) Workflows Help You Convert More Leads Into Customers. Imagine what your sales team could do with 23% more time! 2) You Can Customize the Content and Timing of Your Workflows. What Are Workflows, Exactly?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Customer] Marketing Trend Watch: 2014 Planning Survey
    This helps us see how all of our marketing programs work together to impact sales – for example, if a prospect clicked on a PPC ad, downloaded an ebook sent within an email program, and then attended a webinar before becoming a customer, all three of those programs get credit. Running Multi-Channel Marketing Programs. Modern Marketing
  • WEBBIQUITY  |  MONDAY, APRIL 19, 2010
    [Customer] Five Big Shifts in Social Media Marketing
    Prospective customers are now using technologies like iPods, TiVo and ad blockers to avoid advertising messages. Marketers now have to work harder and smarter to earn the attention of potential customers, not just buy it. The successful use of social media produces long-term customers and brand advocates. Buy my stuff now!&#
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    [Customer] A plan to challenge the Facebook monopoly
    The moment you do, your focus is on serving shareholders and quarterly financial results instead of customers. A very frequent question I am asked is “What will be the next Facebook?” That logic is incorrect and I will explain why. But who cares? Facebook is not a “technology.” ”  Facebook is not a website.
  • BIZNOLOGY  |  MONDAY, OCTOBER 20, 2014
    [Customer] 26 reasons digital marketing matters to the C-Suite
    83% of CMO’s want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study). 79% of CEO’s plan to build digital ecosystems capable of supporting complex customer interactions (source: IBM Global C-Suite Study). It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV.
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    [Customer] The Business Blog Editorial Calendar Every Marketer Needs [Free Template]
    In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. This free template is designed to keep you on track as you develop awesome content that your prospects, customers, and fans will fall in love with. Authors and Due Dates.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2011
    [Customer] Finding the balance between personal and professional on Twitter
    This also works well in a customer service situation. I had the pleasure of being a guest at the Bliss PR Agency in New York City this week and the staff loaded me up with questions. Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? No, of course not.
  • SAZBEAN  |  WEDNESDAY, APRIL 27, 2011
    [Customer] 5 Strategies for Managing the Twitter Firehose
    These can be some of the most important conversations to keep track of (especially for customer service). Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Try them all out and find that one that works best for your needs.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Customer] When NOT to Use Lead-Gen CTAs in Your Marketing
    But a little bit of mystery, especially when it's well-deployed at the beginning of a relationship, can be a great way to get future customers to learn about you. However, for many companies (ours included), gating this kind of content actually harms lead and customer conversions. PR and Social "Buzz" Campaigns. doubt very many.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 26, 2011
    [Customer] 5 Ways to Improve Your Landing Pages for Better Conversions
    Why don’t you check out the B2B Lead Generation Assessment Service from Find New Customers? Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. Show the benefits.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Customer] The evolution of social media analytics
    Chapman Executives long for “customer-activated company” but social media is a stumbling block What will be the next big thing in social media? Click here if you cannot see my video interview with Shree Dandekar of Dell. You probably can’t pick up a book on social media best practices without seeing some reference to Dell.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 22, 2014
    [Customer] A Magnifying Trick That Would Convince Even Sherlock Holmes To Enter your Facebook Contest
    This is the scenario: your potential customer is browsing their Facebook News Feed and sees a great sweepstakes that a friend has posted. He has the urge to enter, because he likes and is tempted by the grand prize. Social Media Contests Arthur Conan Doyle Arts Benedict Cumberbatch Facebook IPad Sherlock Sherlock Holmes United States
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 6, 2012
    [Customer] Savvy Week in Review April 6th
    You're not doing this to your customer. Friday, again? And - APRIL? Really? When did that happen? And, how did we escape April Fool's Day intact?). Here are our favorite picks of the week. Hope you enjoy them & that the Easter Bunny brings you some awesome eggs. Great overview of how to get started with content marketing. Are you?
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Customer] Why Budgets are Shifting to Digital Marketing
    According to the Report, digital marketing is all about lead generation and customer acquisition and retention by way of engagement over website, email, social, and mobile channels. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so? Because digital marketing works. THE BOTTOM LINE.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 26, 2013
    [Customer] A Lesson From Martha Stewart and iCracked: Taking Social Monitoring to the Next Level
    Put yourself in your customer’s shoes — what would they say? Put yourself in your competitor’s customer’s shoes. Develop relationships with your customers when they share their excitement about your company, or even their disappointment. It’s understandable — there’s a lot of noise out there. Social Media
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 2, 2015
    [Customer] No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016
    The volume of data being collected online grows at a staggering rate, and few organizations have clear strategies on how to make use of customer data from a marketing standpoint. The marketing technology industry continues to grow as brands drown in offerings and customer data. Technology covers a wide range of stuff we use today.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Customer] Twitter Launches Photo Tagging (Get Ready)
    People are friends with their coworkers, bosses, clients, customers, that wench Nancy from high school who always thought she was better than you. Good/horrifying news: Soon, you''ll be able to tag photos of people on Twitter. Talk about efficiency. The tagged photos will even display in embedded tweets. And they''re right. Social Media
  • HUBSPOT  |  FRIDAY, NOVEMBER 9, 2012
    [Customer] New Data Indicates Twitter Users Don't Always Click the Links They Retweet [INFOGRAPHIC]
    Are you sharing your content to drive traffic to your website that you eventually want to convert into leads or customers? Remarkable," "worth sharing," and "interesting" all work well, too. But, as it often is, reality can be different than what feels true. looked at 2.7 Below, you'll find an infographic detailing my findings.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Customer] Canadian Companies Use of Social Media
    If you think social media should play a role, find out if the markets and customers you serve are using social media first. As a brand manager you need to think about engaging WITH customers and prospective customers. Are you a Canadian company using social media to engage with your customers and prospective customers?
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Customer] Is Your Brand Building Social Employees? via #pivotcon (@SocialEmployee – McGraw-Hill) #socbiz
    It turns out that, when asked what group has the most influence on an organization’s business strategies, 55 percent of executives responded that it was a brand’s customers. Who is talking to the customers? It’s good to see that the customer’s voice is being taken seriously, or at least that it’s understood to be important.
  • I-SCOOP  |  FRIDAY, MAY 15, 2015
    [Customer] This is your brain on social business
    Social business—defined as the adoption of social networking tools and protocols across the enterprise to connect employees, customers, suppliers, sales prospects and others in order to make better, faster decisions—is the next wave of business process improvement based on online technologies.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Customer] A Tour through the New Facebook Ads Manager
    Customized Date Ranges. Options such as “Yesterday,” “Last Month,” and more are now available, along with the ability to choose custom start and end dates. Recently, Facebook began rolling out its new and improved advertising dashboard. In the past, finding specific data was a sluggish process. Improved Account Structure with Ad Sets.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2008
    [Customer] Phone Mashup For Tracking Call Data In Google Analytics
    Ifbyphone is excited about this week’s release of our new phone mashup enabling customers to track offline phone call data directly in Google Analytics , alongside website data. If you thought you could only track online data in Google Analytics , think again. Google Analytics Call Tracking can be set up in 3 easy steps. 1.
  • ONPATH  |  FRIDAY, JUNE 1, 2012
    [Customer] Algonquin College - Winner of Marketo Revvie Award
    This award is given to outstanding customers who share how Marketo has transformed or revolutionized their businesses. They describe the ROI experienced in terms of an improvement in number of qualified leads, lead conversion, deal size, win rate, customer acquisition costs, and /or sales cycle length. Most Dramatic Business Impact.
  • SAZBEAN  |  SATURDAY, OCTOBER 8, 2011
    [Customer] Top Internet strategy, marketing and technology links for the week of October 9, 2011
    Should SMBs Blog to Customers or Colleagues? Customer service goes social  (eConsultancy). Here are the top Internet strategy, marketing and technology links for the week of October 9, 2011… What You Can Take From Your Blog’s Worst Day  (ProBlogger). Top 10 Reasons Your Website Is Losing Sales  (Mashable!). Small Biz Trends).
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Customer] Agility in Digital Media: 6 Steps to Follow
    In the Lean Startup community , this process is known as ‘customer development.’ At the end of the day, all companies aim to create a product that customers will love, and to a large extent, media companies are reaching audiences with similar passions and preferences. Keep your customers and advertisers even closer. Start Small.
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 26, 2011
    [Customer] Key to Creating B2B Social Content That Engage Audiences
    It’s not about pushing your message; it’s about pulling in your customers. And the way to pull customers in (and generate demand) is to publish remarkable content. Content marketing creates marketing messages that your customers request, instead of interruptive messages they ignore. Marketers are now publishers.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Customer] Should My CEO be on Social Media?
    social CEO is a leader that is visible, accessible and ideally engages with people using various relevant online channels, content and properties. S/he is social internally with employees and externally with customers, industry peers, business networks and communities. Cue the music. Source | Lyrics ]. What is a “Social CEO?". Sources.
  • HUBSPOT  |  SATURDAY, APRIL 6, 2013
    [Customer] How to Create a Google+ Event [Quick Tip]
    Step 4: Customize Your Event''s Cover Photo. To customize your event, click the transparent grey, '' Change Theme '' button in the bottom left corner of the current cover image you see (see image above). Your best bet is to create a custom image that''s exactly 940 pixels wide by 280 pixels tall. What a time saver! Great!
  • MARKETING ACTION  |  MONDAY, JULY 6, 2015
    [Customer] Successful Sales and Marketing Alignment, Part 1: Get Started
    These could include increased market share, net new acquisitions, more recurring revenue, reduced churn, a boost in customer lifetime value, or a host of other objectives. The target buyer profile should be created using data such as current customer information and anecdotal feedback from sales. What can you do to foster cooperation?
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 22, 2013
    [Customer] 6 Ways B2B Companies Can Replace LinkedIn Answers
    If you were using Answers, here are 6 ways you can use LinkedIn to connect with prospects and customers and generate leads: 1. The first, and most common for B2B companies, is to create your own Group and encourage customers, prospects, employees and partners to join it. Members demonstrate their expertise by answering questions.
  • MARKETING ACTION  |  THURSDAY, APRIL 23, 2015
    [Customer] New Blogger? Get Started on WordPress.com
    The plan that’s best for you depends on the levels of customization and support you need and the amount of storage space you plan to use for photos and videos. Using a custom domain gives your blog a more professional image and makes it easier for visitors to remember. 3 GB of photo storage available. Basic customization options.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 13, 2014
    [Customer] The business case for cheating your way to social media superstardom
    In the short-term he was able to fake his legitimacy through lies but eventually, his customers expected him to deliver the goods. In the short-term he was able to fake his legitimacy through lies but eventually, his customers expected him to deliver the goods. Faking your way to superstardom. Numbers matter. In the short term. Agree?
  • LEADERSHIP  |  THURSDAY, MAY 8, 2014
    [Customer] Top 7 Social Media Trends Every B2B Leader Should Be Following
    Read the following points, which were also highlighted in Media Mosiac’s infographic, “Social Media Trends Shaping 2014”: Social listening schemes: Effective social listening is required to allow marketers to interact with customers. Do you frequently follow social media trends to improve your marketing campaigns?
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Customer] 15 Habits of Highly Effective Content Marketers
    Even if their idea collection is spread out over Post-its, notebooks, and four different online tools (not that I’m speaking from experience or anything), what matters is that when writer’s block or an empty content calendar hits, they have ideas to turn to. 9) Monitor conversations with your customers. Goodwill goes a long way. Dig deeper.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Customer] Marketing Profs’ Ann Handley Talks Creating Epic Content and Rick Springfield
    Ann Handley:  Make the customer the hero of your story. think the default with lots of companies is that they start creating content and write what they know, usually themselves, which is alright except that what you really want to do is talk about your customers more. So it’s not what you do, it’s what you do for others.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JUNE 15, 2011
    [Customer] Does Your B2B Sales Team Dominate LinkedIn?
    Know what keywords and phrases customers use when they search for your products and services, and then strategically include those  in your company and employee profiles, in answers and group discussions. Connect strategically with stakeholders – customers, prospects, partners, vendors and others. Tweet. Wrong!
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Customer] 11 Critical Elements of Effective Ecommerce Checkout Pages
    We’ve talked about how to avoid abandoned carts and how to get those customers back again. This particular example shows how to send buyers flying back to the product pages for more stuff, simply by showing how much more is needed to obtain free shipping. 8) Customer Service Contact Info. Maybe. 10) Various Payment Options.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Customer] Is Google Hummingbird a Win For Marketers?
    Smart content marketing is one of the best ways to nurture relationships with your prospects and customers, but it requires a whole mix of techniques. That’s why Hummingbird is a win for your customers, and ultimately a win for you. So what is it, and what does it do? Phrases > Keywords: Conversational Search.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Customer] Traditional vs. Digital: The Super Bowl Ad Grey Space
    We’re moving into an era where customers expect to receive personalized ads based on products that they want (or should want). Author: Shanna Cook Who wants to, or better yet who can afford to, spend $4.5 million on any one line item in their marketing budget? The dividing line has been drawn—where do you stand? No one picked a firm stance.
  • SYNECORE  |  MONDAY, JUNE 1, 2015
    [Customer] Optimizing Your Landing Pages with Video
    One of the best ways to do this is by incorporating video to increase customer engagement. Video is a great way to expand on landing pages that are primarily text based to turn more visitors into customers. Keep your page clean and put the video front and center so customers don’t get confused or frustrated. Read on.
  • BIZNOLOGY  |  TUESDAY, JULY 15, 2014
    [Customer] Domain name registration strategy
    It is important to make sure that each unique URL is customized with each forwarding URL directed to a discrete page and each masked content written exclusively for the target content. The next step is to make sure your online brand is locked down with a mind to controlling brand reputation, both in terms of promotion and protection. and.eu.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 29, 2014
    [Customer] B2B Social Media Lead Generation Advice from Experts
    The best way to use social media to generate leads is to create a business blog that answers prospects’ questions and solves customers’ problems. Lead generation is a key element of many B2B social media efforts. Marketer and blogger Heidi Cohen asked 25 experts to answer a number of questions on the topic. Marketing
  • FATHOM  |  MONDAY, MAY 18, 2015
    [Customer] How To Think Like a Publisher
    You might get a customer, but to keep that customer, you want to be consistently delighting them with positive experiences. Giving an elite tier of customers VIP content that no one else gets. Also, the ability to customize the volume and type of communication, for example, the frequency and topic of email messages.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 11, 2014
    [Customer] 3 Ways Keyword Spotting Can Improve Marketing, Sales, and Support
    branded terms) as metrics in a flexible keyword spotting tool, marketers can listen for when these terms are used by the customer or prospect, giving a pretty good indication of whether those terms and phrases are getting traction in the market. Learn More About Customer Satisfaction. Are your customers happy?
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Customer] Hero Conference 2014: Key Learnings in Paid Search
    We need to spend more time talking to our clients (and there sales team) about the questions/challenges their customers face, the demographics of their customers, and segmenting their customers into different buckets with different messaging and calls to actions and landing pages for each segment. They were phenomenal.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Customer] 5 Valentine's Day Marketing Campaigns That'll Warm Your Heart
    mean, their drivers are already on the road, ready to take customers; but if there are Uber customers who don't need a ride but totally need to send some flowers, and send them with style. This is a low cost, high return campaign for Uber that totally aligns with its customer persona -- high convenience and high style. But how?
  • INTEGRATED B2B  |  TUESDAY, NOVEMBER 6, 2012
    [Customer] CASE STUDY: 9 ways to improve your B2B brand story with emotional branding
    In the end what RESON came away from their research with was a better understanding of the aspirations and working environments of their customers. Marketing messages and materials were company-centric rather than reflecting customer pains and priorities. Encourage customers to form an emotional bond to your brand.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2011
    [Customer] 7 Steps to Increase Facebook Fans
    You and your customers are sharing and commenting on content. Offer a Custom Welcome Page. Many of the most highly engaged Facebook fan pages have leveraged the ability to take non-fans to a custom welcome page instead of taking them directly to their wall. Your Facebook fan page is hopping. People really do love Zappos.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Customer] 10 Clever Ways Your Email Signature Can Support Your Marketing
    Company employees, particularly those in sales and marketing, might be missing out on another opportunity to spread brand awareness or nurture prospective customers with their personal messages. If you're talking to potential customers, what’s better than sharing stories of successful ones? Here are ten awesome suggestions: 1.
  • MARKETING ACTION  |  TUESDAY, MARCH 11, 2014
    [Customer] Award-winning Education Tablet Solution LearnPad Sees 26x Growth in Marketing-Qualified Leads
    Here’s a story that’s a true pleasure to write: Act-On customer LearnPad replaced an email marketing solution with marketing automation, and went from a few dozen marketing-qualified leads per month to over 700. All that information is in one place and it’s all trackable,” said Cody. “We segment lists by customer types and relationships.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 29, 2011
    [Customer] 8 Big Ideas to Drive B2B Buzz
    Rackspace recognized this opportunity and built a major Web hosting brand on the simple principle that unconventionally fast support yields unconventionally chatty customers. 3.    Speed doesn’t slump. Tap into something customers care about — an issue.  B2B is a unique beast.  But the social web rewards speed disproportionately. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2012
    [Customer] Chart: Where Did Our Twitter Traffic Go?
    Eloqua customers use query strings and cloud connectors, and there are ways to set this up in many other  Analytics packages, too. by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? Of course, there is some collateral damage to this one-time overhaul. 
  • MARKETING ACTION  |  THURSDAY, OCTOBER 2, 2014
    [Customer] 3 Steps to Help You Find the Best Time to Send Email Messages
    Timing is also important when it comes to how quickly a message arrives after a particular action on the part of a customer or prospect. Are they hot prospects, inactive leads, or long-time customers? This segment of Act-On customers responds well to a particular type of email when it is sent on Saturdays and Sundays. 2.  
  • B2BBLOGGERS  |  THURSDAY, NOVEMBER 11, 2010
    [Customer] Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.
    As far as you know, your customers aren’t asking for it, your competition isn’t using it and your top management couldn’t care less about it. You have nothing new to learn about B2B marketing, your customers, your competition or yourself. Or Does It? And join him tonight for #B2Bchat as our first guest moderator. You know it all.
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Customer] Pinterest-Like Layouts Could Take Over Your Gmail Soon
    Remember about six months ago when Gmail unveiled a whole new inbox layout and suddenly all of the emails you were sending to leads and customers suddenly got bucketed into the ''Promotions'' tab? Heads up marketers: There''s a Gmail field trial you want to sign up for right this instant. Why You Should Sign Up for Gmail''s Field Test.
  • SYNECORE  |  MONDAY, FEBRUARY 10, 2014
    [Customer] Don’t Blink: Here Comes Ephemeral Marketing!
    NYC-based yogurt shop 16 Handles ran a promotion with Snapchat, whereby customers were asked to take a Snapchat image of them eating one of the company’s yogurts on site and then send it to the company’s Snapchat account. You gotta love the fast moving nature of digital marketing. If it sounds a bit silly or gimmicky, better think again.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2011
    [Customer] How to self-publish your book
    And their customer service is superb!  It was quite painless to get both the print copy and the electronic copy ready for Amazon. So whether you need one book or 100, they can be shipped to your door, or the customer, in a matter of days. One very viable option is self-publishing. The essential question. That’s not for me.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Customer] Why Lead Nurturing is an Art AND a Science
    If you’re using a tool like Marketo’s Customer Engagement engine , you can examine your overall Engagement Score. Late-stage content is more product focused, such as demos or customer case studies. In other words, it’s both an art and a science. The Art Side. Nurture Content Manager. Setting the standard for content quality.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 25, 2016
    [Customer] Influencers: Paid or Earned Media?
    Marketers and public relations people have understood the importance of going through the influencers to reach their customers again. Influencer marketing has never been more popular with businesses and organizations. Consumers no longer trust the brand or media and corporations. The […]. Author information. Raymond Morin.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Customer] Content Marketing Manager Job Description
    Accountable for all content  marketing   initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. I’ve been asked a few times for a Content Marketing Manager Job Description. In the end it comes down to 3 core content marketing skills. You need to have experience: Creating content people actually want.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 10, 2014
    [Customer] My BIG Keynote Speech on Marketing at Foxwoods next month
    Jeff Ogden of Find New Customers and creator and host of Marketing Made Simple TV  is a keynote speaker too! I was hired to deliver a keynote speech on Marketing at a big company event next month.at Foxwoods Resort and Casino. This is going to be so much fun! The client is excited, so I am too. could not be more pumped to do this! Jeff Ogden.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 18, 2013
    [Customer] 5 Steps for a Most Excellent Google Hangout
    Create custom art that can easily be shared across all the major social networks. The Lower Third is the custom banner that displays on the bottom of each individual’s webcam that lists their name and affiliate. by Jason Miller So you want to host a Google hangout? Before Google+ is the sleeping giant of social media networks. Wrong.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 5, 2011
    [Customer] R.I.P. Social Media Consultant
    Those customers and that experience has made me who I am today.  To my blog readers and past customers, do not worry: I will still be here blogging, writing books, and available for speaking engagements under my Windmill Networking brand.  With the above taken into account, it’s time for me to move with the market. What’s your take?
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Customer] The Ultimate Editing Checklist
    Bookmark this post, or download this Word Doc with just one click , which you can print out and customize with any additional considerations specific to your own editing process. Tip: If you don''t have a style guide, you can download HubSpot''s and customize it as you see fit.). Topic Selection. Article Structure & Formatting.
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Customer] Data Privacy,Protection and Compliance from Silverpop Amplify
    There are many laws in the EU, APAC, and now Canada, that focus heavily on customer opt-in, data storage, data transfer, and data destruction to help protect email recipients, their privacy and  their data. Rules, Today was another great day at Silverpop Amplify 14 #SPOP14.
  • WRITTENT  |  MONDAY, MAY 12, 2014
    [Customer] Why Storytelling Matters: a Data-Driven Explanation
    Proclamation decided to design a tale in which their customer was the hero, based on the classic novel Monomyth by Joseph Campbell. By casting their products as a literal sidekick of their ideal customer, people started paying attention to Proclamation’s marketing messages.  . Image source. Why this Approach Matters. Image source.
  • JUNTA 42  |  SATURDAY, DECEMBER 5, 2015
    [Customer] This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
    Robert explains that this is the foundation of creating a great customer experience – to start with what the customer needs and wants rather than what we want to say. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. It depends. This week’s show. Content marketing in the news.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Customer] Is Email Marketing Dead?
    From a marketing standpoint , customers grew accustomed not only to getting responses the moment they most needed them but also to receiving messages that reflected them personally. Many customers sing the brand’s praises on their social networks. Maybe the customer forgot their password. It had scale.
  • HUBSPOT  |  FRIDAY, FEBRUARY 26, 2016
    [Customer] Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out
    More customers. Maybe you’re looking for customers to request a proposal. Maybe you’re simply looking to generate customers who are giving you their money. We’re kind of having a problem in content marketing right now. You see, everyone is creating content. But this is just a statistical percentage. And that volume is enormous.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 30, 2012
    [Customer] Social Media for IT Professionals: 7 Trends to Follow
    Internal departments such as HR (recruiting, policy, guidelines, training), Legal (policy, compliance), Customer Service, and, yes, even IT will need to participate in internal dialogue to help decide the best way to move the company forward vis a vis social media. This is a Sponsored post written by me on behalf of CDW. Big (Social) Data.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Customer] 18 Insightful 2012 Marketing Predictions From the Experts
    being socially omnipresent and providing the right content, in the right channel, at the right time, to the right customer." We're all going to have to get better to separate the signal from the noise for our customers. Conversions increase when you can motivate positive customer buzz that's consistent, authentic, and easy to find."
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, JANUARY 30, 2014
    [Customer] [Video] Big Whopper of a Sales Mistake I Only Made Once
    Prospect, for years Xerox has designed copiers to satisfy the needs and requirements of all our customers. Ever made a big whopper of a sales mistake? sure have! Let me just share one. We had to learn it perfectly before we were allowed to make sales calls. Many years later, I still remember how it started: "Mr. Not bad, huh! But I did.
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] 6 Mistakes Your Sales Team Is Making That Are Costing You Business
    Customized settings can ring all of your rep’s devices simultaneously so that wherever they are, they get the call and connect with the prospect on the spot. In addition, firms that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead. And once a lead is cold….well.
  • TYPE A COMMUNICATIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Customer] Performance Anxiety and the Modern Marketer
    By the time we’ve witnessed, experienced, and documented a best practice, our customers have moved on to something else. marketer’s nemesis isn’t our competitors, it’s our customers’ short attention span. Companies that measure employee turnover and engagement understand that they affect customer satisfaction. Living in beta.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 16, 2016
    [Customer] How Tim Cook is transforming the Apple brand
    But now Tim Cook is broadening the Apple brand to also “make a significant contribution to culture,” and “enable customers to engage the world in more meaningful ways.”. While Apple is known for its revolutionary product innovations, it is their customer friendly design and services that has always been their hallmark for fame, as well.
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