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  • KEO MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Customer] Online Advertising: Retargeting for Maximum ROI
    You can even use retargeting with existing customers as an “upsell” strategy, by showing them ads for services or products that complement or expand their prior purchases. For customers of ongoing services or plans with a term limit, coordinating the messaging to align with the target’s upcoming deadlines can also be a smart move.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing
    Tuesday kicked off with DJ Waldow, Marketo’s Email Marketing Evangelist and Andrew Kordek, Chief Strategist and Co-Founder at Trendline Interactive, to discuss email strategy and how to create email marketing campaigns that your customers can engage with. So you need to be where your customers are! Be Human. Was it good? Was it bad?
  • CLIENT BRIDGE  |  THURSDAY, NOVEMBER 22, 2012
    [Customer] Content Marketing Strategies for 2013
    Marketing professionals are consistently looking for ways to use compelling content to attract and retain customers. Utility Is Key" Are you producing content that is actually useful to your customers? Define and Answer Your Customers’ Questions" Look to customer service and sales as a content source.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Customer] Marketing and Finance: A Match Made in Heaven!
    We work with the Customer Success Team to address important objectives like customer satisfaction, product usage and cross-sell initiatives. At a software company like Marketo, the Marketing Team works with the Product Team to help inform the future product roadmap, and of course to take all the great new products they build to market.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 16, 2014
    [Customer] Thank God It’s Monday!
    wall of fame, customer accolades, culture pillars, culture branding, and depictions global office integration and teamwork. Cubicle workstations (with low or no partitions) are customized as circular pods. “It’s inspiring to see, when you let your employees design their own space, what they come up with.” Influential Themes.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [Customer] Now, Go and Do: Create standardized, well-understood metrics for your organization
    National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product. What is the conversion to customer? The campaign was beta tested in three key markets: United States, United Kingdom and India. Identify and define what it is you’re doing.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 21, 2016
    [Customer] Skyword Analytics Plus Google Analytics Make Us Better Storytellers
    This is likely the view that you should clone and customize before integrating Skyword Analytics + GA. To reiterate, the main view is the view that marketers should clone, customize, and plan to connect with Skyword. 2. Customize the Right Conversion Goals Within that View Before Integrating. million metric tons of cargo.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Customer] Why is SoLoMo Beneficial for Business?
    Through mobile, there is a strong connection between a brand and its prospects or customers; therefore, it is essential to invest in mobile advertising. A few statistics show why mobile advertising can have a big impact: 46 percent of smartphone users say they have viewed a mobile advertisement. Think Local. Spend on Mobile.
  • TOMORROW PEOPLE  |  MONDAY, OCTOBER 17, 2011
    [Customer] What is the Future of Business Marketing?
    “There is no black magic to successfully attracting customers via the web.” ” Rand Fishkin, Founder, Seomoz. Ever wished you could pick the brains of the brightest and best in marketing and business? We just did - so you don’t have to. Unique views on the way that business marketing is changing.
  • BIZIBLE  |  THURSDAY, NOVEMBER 12, 2015
    [Customer] Direct Traffic Isn’t A Channel, It’s The Lack Of Proper Attribution
    How long that time window is, is hard to say because every industry and every company has a slightly different customer journey and experiences different customer behavior. However, direct traffic is actively detrimental to your marketing, and you should want to decrease your direct traffic as much as you can. CLICK TO TWEET. direct.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Customer] Inbound Marketing: A Square Peg in a Round Hole?
    The sales team calls on every mid-sized and large customer and meet with most in person regularly. But what if your focus is providing excellent service and going above and beyond to support your customer’s business? Two weeks ago, I wrote Just Say NO to Marketing Advice. But it doesn’t make sense for all. Period.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Customer] What Are You Doing With All Those Email Leads You’re Getting?
    We all have a list of customers’ emails in some assemblage of order. Besides the emails you already have from current, past and future customers, what are you doing with all the leads you’re getting from digital sources? What are you doing with them? Give them something of value that they can use in their business.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Customer] How to Measure and Analyze Your Facebook Presence
    Traffic, Leads, and Customers. Facebook engagement and interaction are important, but you should also be using tools like HubSpot Marketing Analytics or Google Analytics to measure the traffic, leads, and customers you're driving from Facebook. Get your free copy here ! Page Overview Metrics. User Demographic and Activity Metrics.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 21, 2013
    [Customer] SEO: 3 Things Journalists and Bloggers Can Learn
    My Business Website: Content for Customers… or SEO? From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. Worse, in some cases, they aren’t teaching writers about this in online writing courses. just attended a week-long writer’s conference in San Miguel. What’s this article about?
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 14, 2011
    [Customer] 5 B2B Benefits of Facebook Page Changes
    There is no better way to humanize a company than to let customers, prospects and brand advocates know who they are communicating with online. You can also use this to highlight customers, clients or other top companies in your industry. 5. Publicly Identify Page Admin. Post on Page as Person or Page. Interact on Facebook as Page.
  • VOLACCI  |  WEDNESDAY, JANUARY 8, 2014
    [Customer] Feedback Goes Two Ways
    In web design, feedback isn’t just what you get from your customers— it’s a communication that flows between your website and visitors, and your visitors and your company. We’ve all been on websites that just plain didn’t work. Have you ever filled out a form on a webpage and after clicking “Submit”, nothing appeared to happen? Optimizely.
  • LEADSLOTH  |  WEDNESDAY, AUGUST 11, 2010
    [Customer] 25 Great B2B Content Marketing Articles
    Ardath Albee, Content Marketing is for Customers Too! While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. Most are blog posts, but I’ve also included some eBooks. My focus is on B2B, rather than B2C. Personas.
  • WRITTENT  |  FRIDAY, JUNE 20, 2014
    [Customer] Maximize Blog Traffic with Top 27 SEO Plugins
    This plugin tracks visitors and visit sources, monitors custom actions and events, and records return visitor information, among other things. It includes a custom message and sharable link below your posts that visitors can email to their friends at the click of a button. Want to maximize your blog traffic? Sure you do. SEO Ultimate.
  • LEADERSHIP  |  TUESDAY, JANUARY 6, 2015
    [Customer] New Year’s Resolutions for Your B2B Lead Generation Playbook
    Everybody is doing it, there’s too much noise, and customers are getting smarter at sifting and finding only what they want to see. Know Thy Customer. Now, more than ever before, you need to really know and understand your customer. For me, personally, 2014 was an exceptional year—a truly transformational one. Need more ideas?
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 5, 2013
    [Customer] Unmatched Phone Number Cleansing Through Advanced Aging and Scrubbing Algorithm
    Our advanced aging process and number scrubbing algorithm work together to ensure that Ifbyphone customers don’t fall victim to dirty numbers. Our customers have the option to block numbers exhibiting this behavior. Customers can request that any number they purchase from Ifbyphone be cleansed to their own specific requirements.
  • HUBSPOT  |  TUESDAY, DECEMBER 21, 2010
    [Customer] 3 Metrics to Prove to Your Boss That Social Media Marketing is Working
    Metric 3: Customers Generated From Social Media. Nothing can be more convincing of the power of social media than proof that all the time and effort you're spending on social media is actually generating customers. See how HubSpot can help you better generate and track your traffic, leads and customers. Congratulations!
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 18, 2010
    [Customer] How to Engage Hyperactive Tech Buyers: Insights from TechTarget
    Our best customers do this well. Small and medium companies are not typically redefining an architecture or technology as much as talking about how they’ve evolved it or customized a solution for it. Note: 70% of survey respondents are in technical roles; 30% are business decision makers). Q. How can marketers respond to this? A.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, MAY 18, 2011
    [Customer] An interview with Jaakko Alanko: MD, Alanko Consulting
    We’ve seen a scaling-up or ‘industrialisation’ of the whole process of customer relationship management.  You can call it search for customer insight or target audience analysis, or any other techy term we use in our industry.  But it’s not just customer insight, it’s also seller insight.  What are the biggest?
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Customer] New Facebook Algorithm Update Dings Text Updates From Businesses
    In Facebook''s status update box (or in HubSpot''s Social Inbox compose box for customers), all you need to do is add a link into the box and let the metadata populate. Updates to the Facebook algorithm always seem to induce the butterfly effect: One little change suddenly has a huge effect on your entire strategy on that platform.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, OCTOBER 21, 2009
    [Customer] Evaluating Marketing Automation/CRM Integration
    The second dimension is whether your business processes for the integration are standard, or customized. Standard or Custom Business Process When examining the business processes for the integration, many businesses will discover that they have unique requirements that are outside of the standard and typical business flows.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2011
    [Customer] 15 Posts on Why Cold Calling Is On Its Way Out the Door
    Cold Warm calling in the social selling era - Brian Jameson (Customer Think). Every morning I arrive to work, I spend about an hour or so scouring the discussion boards of LinkedIn. Working in social media, I have seen the unbelievable results of building relationships and generating leads through social selling. Your Cold Call is Lonely!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 23, 2013
    [Customer] How to Segment Your Target Market on Social Networks
    Let’s face it, we’re not going to be continuously relevant to everyone within our massive pool of current, past and potential customers. So, not only is segmentation helpful for moving customers through our various sales funnels, but its also necessary for survival. At its core, segmentation is about relevance.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 30, 2013
    [Customer] SiriusDecisions – Scary Late: How to Turn a Big Sales Challenge from Trick to Treat
    So for these existing customers, he needs to remind them about what a great job he did, and the value he delivered to them. I recently had the pleasure of interviewing Jim Ninivaggi, SiriusDecisions’ Services Director for Sales Enablement in a recent webcast ( on-demand here ). The approach focuses on “Why Change?” and “Why Now?”.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 21, 2012
    [Customer] How Are You Managing Your Content Marketing?
    The job of marketing today isn’t to create new customers but to create passionate subscribers to our brand. Content marketing is a different way to get the same information in front of customers, and we all need help and tools to manage it better. Our challenges are to make a person stop, read, think and behave differently.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 16, 2014
    [Customer] Do You Have a Strategy for Negative Social Media Posts?
    Don’t you want to know what customers are saying about you? They weren’t good at customer service, just making excuses. I’m amazed by the stats that more than half of those on social media don’t have a plan to respond to negative social media posts.  There are several monitoring options out there will help you.
  • LEADERSHIP  |  FRIDAY, APRIL 17, 2015
    [Customer] Interesting Infographics: The 8 Most Effective Types Of Content
    52% of polled marketing executives cited customer engagement and lead generation as the most important use of content marketing, but 44% said brand awareness, 38% sales revenue, 32% lead nurturing, and 28% believe that website traffic is the most important use. Content marketing is hot with leading brands, and for good reason.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 29, 2013
    [Customer] Find the Perfect Social Media Network(s) for Your Biz
    What social media sites are your current customers on, and where would they prefer to engage with you? Unless you’re breaking into an entirely new and uncharted market, your existing customers are often your best resource to find more customers. Breathe. Twitter , on the other hand, allows for a more hands off approach.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 9, 2014
    [Customer] How to Use Reddit to Boost Your Marketing through the Roof
    Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. Reaching Your Potential Customers. Guest post by Scott Masson. What is Reddit and How Does it Work? Reddit is a content curation and sharing site. East Coast.
  • WRITTENT  |  THURSDAY, SEPTEMBER 5, 2013
    [Customer] 15 Ways to Make Your Social Media Strategy a Complete Fail
    Simply having a presence on Twitter, Facebook, and Google+ doesn’t guarantee your company scores of fresh leads and new customers. Sprout Social is user-friendly, affordable, and offers visually-appealing custom reports. 2. Slow response times can damage perception of your company, and result in frustrated customers.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 29, 2010
    [Customer] 11 Reasons Why Outbound Telemarketing Programs Fail
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 17, 2013
    [Customer] What to Do With Mid-Funnel Prospects?
    Use your satisfied customers to help build your brand. Respond to complaints immediately; they’re an opportunity to show how you solve problems for your customers, and your prospects are watching. Okay, your demand generation campaign delivered a lead, and the demographic data checks out: Good industry? Check. Right title? Check.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Customer] 10 Online Marketing Shortcuts To Increase Productivity
    So before you send that next customer or prospect email, underline those first 20 characters early on in your draft to make sure you get to the point and have a killer call-to-action within view. 4. Editorial Let’s face it, our collective attention spans are either at zero or hovering right around it. Photo Map Labeling. Editorial Calendar.
  • BLUE FOCUS MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Customer] Why @Jill_Rowley is Changing the Culture of #Oracle to Become an Enabled Social Business #df13 #SocialSelling #socbiz
    Marketing has always been about finding out where your customers, prospects, and influencers hang out, and then learning how best to reach them. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. different kind of ROI.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 26, 2010
    [Customer] Deconstructing the Four Stages of the Industrial Buy Cycle
    Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right? There are plenty of charts and graphs too. Copyright © 2010 Tiecas, Inc.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JULY 7, 2013
    [Customer] Thought Leadership Marketing in a Vertical Market
    Identify key contacts: Develop a detailed database for each vertical-industry prospect, customer and influencer organization. Learn how thought leadership marketing will impact your vertical market presence. The first thing most people ask when considering whether to focus on vertical or niche markets is, of course, what are the benefits?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Customer] The Content Marketing A-Team
    Last but not least, the designer is the person or team whose sole mission is to ensure your content and channels are maximized to provide the most positive customer experience. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” Editor. Content Curator. Designer.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 23, 2013
    [Customer] How To Get More B2B Press Coverage Without Being a Jackass
    Think of your media relations outreach as customer service. Artillery B2B Marketing Blog > The Forward Observer The most effective way to get more news coverage for your company is changing. Here’s what to keep in mind to be successful. Sadly, this approach endures today despite the declining results that it earns. What are your goals?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] Are there any ethical bloggers left out there?
    Does anybody out there really care any more or are most bloggers link whores? I’m also seeing a growing number of bloggers routinely featuring their customer in blog posts. With your kind support, {grow} has become a fairly popular blog. By the way, this is Susan Rafstein and I work for Synchristic Hosting.com. Are you interested?
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 2, 2011
    [Customer] Traditional Advertising: Game or Gamble?
    Trackable customer journeys through the marketing cycle - from start to finish. Winning new business shouldn’t be a gamble, especially in tough economic times. Yet too many companies continue to risk their budget for the poor returns of traditional advertising such as media and print advertising. Follow @TP_James.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 13, 2014
    [Customer] Small Business Lessons That Are Anything but Cliché
    She decided early on that Cliché Noe would differentiate itself from the competition by becoming known for their high level of service and customer experience. But first, Cliché Noe had to get found by potential customers. After Thanksgiving, a customer came into the store with a $6 knife he had purchased that broke.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Customer] 16 Little-Known Google Calendar Features That'll Make You More Productive
    12) Implement a custom view. You can switch that out with something else by heading over to your "Settings," and switching your "Custom view" options. For HubSpot customers, you can use Zapier to set up some pretty nifty workflows, such as creating a social media message every time an event starts. Like those DIY fro-yo places.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Customer] 3 Ways Life Sciences Marketers Can Benefit From Automated Marketing
    Information must be personalized according to customer buying cycles and needs, and automating these key tasks helps orchestrate communications across channels, increase efficiency, and decrease resource requirements. 2013 study by Accenture, a global management consulting, technology services, and outsourcing company surveyed 200 U.S.
  • ANNUITAS  |  TUESDAY, JANUARY 5, 2016
    [Customer] 3 New Year’s Resolutions for B2B Marketers
    The answers to these questions will provide incredible insights that internal company resources, no matter how well they might know the customer, cannot provide. As we begin the year, there are a few New Year’s resolutions that I hope every B2B marketer will adopt for better results in 2016. Resolution #1 – Stop Creating More Content.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 4, 2013
    [Customer] 30 Seconds or Less: 10 Best Practices for Delivering an Efficient Buying Experience
    If you don’t believe me, then here''s Homayoun Hatami, co-leader of the Sales Growth practice at McKinsey: “Sophisticated customers are not interested in traditional sales models. Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Rosenberg, the Funnelholic and a co-founder of Topo. Instant gratification. Can you?
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Customer] How to Ease Your Sales Team Into Social Sales
    Create customized dashboards in a tool like HubSpot''s Social Inbox so they can witness the progress of their social activity in real time. Terrified at the mere thought of disagreeing with a customer, the typical sales rep goes to extreme lengths to appear “neutral” on virtually every topic. And Twitter? Even poorer adoption.
  • HUBSPOT  |  SUNDAY, OCTOBER 28, 2012
    [Customer] Twitter Launches Gender Targeting, and Other Marketing Stories of the Week
    Option two would be to learn from our latest study based on real results from HubSpot’s 7,000 customers. You will see exactly what sort of impact blogging frequency had on these customers, at what number of Facebook Page likes these customers saw a significant boost in traffic to their website. So how does Twitter know?
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Customer] 8 Pieces of Marketing Wisdom for the Chinese New Year
    And as a global company with employees, customers, agency partners, and subscribers who celebrate this holiday, we decided it was time to get in on the festivities. Make sure you create buyer personas modeled after your ideal customers before you jump into content creation this year. Cheesy? little. Want to give it a spin? headline.".
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2012
    [Customer] 20 Facebook Ad Metrics Marketers Should Know
    New Customers. Were you able to drive new customers from all that Facebook advertising? If so, what was the conversion rate from visitor to customer compared to the same conversion rate on a different social network. This is an excerpt from our ebook, How to Create Killer Facebook Ads. Impressions. Watch this number closely.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 8, 2011
    [Customer] B2B Blogging Trends for 2011
    To stand out and achieve business success with a blog, it’s critical to focus narrowly on the information needs of your customers and prospects, as Kristin Zhivago and Harry Hoover both note. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Share this on Bebo.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Customer] #Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty - [link]
    The combined social media expertise of @HubSpot + @oneforty will benefit all of our customers, @bhalligan said. Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. Hub140 - [link] Tweet This. Like @HubSpot, @oneforty recognizes the importance of social media in the transformation of marketing.
  • BLOG MY CALLS  |  MONDAY, MARCH 2, 2015
    [Customer] The Call at the End of the Sales Funnel
    Customers who are considering making larger purchase decisions also make phone calls. This tool can serve to further refine your marketing and sales strategies with information such as lead score, missed opportunities, sales skills and customer needs just to name a few. Some of your best customers will connect through a phone call.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 5, 2013
    [Customer] Your Company has Graduated to Marketing Automation– Now What?
    By making strategic changes at regular intervals, your data will begin to tell a meaningful story about your customers. What customer communication barriers were you hoping to overcome? Make the most of the customer support agreements in your contract. Strategize. Cost per Net New Lead Acquisition by channel. Maximize. Revise.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Customer] 10 Tips That Can Drastically Improve Your Website's User Experience
    Your customers are already accustomed to following visual cues to determine which content is important to them. Only your own actual images can do that while also speaking clearly to your potential customer. Your headings and content should be driven by what your potential customers are looking for. Need some proof?
  • BLOG MY CALLS  |  MONDAY, MARCH 18, 2013
    [Customer] Content Marketing, Social Media, and Call Tracking
    Where yellow pages add used to be the main resource customers would use to find the phone number of a company, the internet is now the new resource for contact information. How do you trace if your social media efforts or your content strategy efforts are bringing in sales and new customers? Which makes sense. Measuring ROI Online.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 11, 2015
    [Customer] The New Employee Experience (EX) @MNBurgess to Deliver @Conferenceboard on 5/28 #SocBiz
    From my abstract: Companies the world over are focused on the pursuit of User Design (UX) and the importance of the Customer Experience (CX). Many The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. David C. FOR EWORD by David C.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] Research Proves the Early Bird Catch the Worm?
    Your Sales Reps are being invited later and later into the decision making process, and at the same time, the stakes for engaging earlier have never been higher. More and more of the decision making process is conducted without the assistance of your Sales Reps. And this “do it themselves painting” may not match your solution at all!
  • KEO MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Customer] B2B Marketing: Buyer Understanding to Become Top Priority
    A new survey shows that business-to-business marketers foresee a return to a customer-centric approach on the horizon. Second, this could also indicate an acknowledgement by other units of the operation that marketing is often the best resource for analyzing the needs and thought process of prospects and customers.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 14, 2013
    [Customer] Journalism and English Degrees Are Not Dead: The Rise of the Content Marketer
    The buying process has dramatically changed–including the way we consume content and the way businesses connect with prospects and customers. Author: Stephen Frapart Finals are over.  Graduation is right around the corner.  Families and friends celebrate your awesome achievements.  Woot woot!  Life is good! Then reality sets in.  YOU!!!
  • HUBSPOT  |  SUNDAY, MAY 10, 2015
    [Customer] A Simple Guide to Choosing the Right Chart for Your Data
    Data about website performance, sales performance, product adoption, customer service, marketing campaign results. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. You and I sift through a lot of data for our jobs. the list goes on. What should you be tracking? Circular Area.
  • SOCIAL MEDIA B2B  |  MONDAY, APRIL 18, 2011
    [Customer] Study: 93% of B2B Marketers Use Social Media Marketing
    Facebook was cited as being a channel where users “pay attention&# , while blogs and communities were cited for their customer feedback and engagement. The Big Three. B2B marketers overwhelmingly favor “the big 3″ social media channels, with LinkedIn being the most-used channel (72%).
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Customer] CMOs: Watch Out For These 6 Things in 2014
    “Social media and digital advances continue to blur the lines among marketing, customer service, corporate reputation and even offers insights that R&D find valuable—in an era of increasing overlap, CMOs will be finding themselves a seat at the table more often than not.” Let’s get straight to it. ” 2. ” 3.
  • WEBMARKETCENTRAL  |  MONDAY, JANUARY 11, 2010
    [Customer] 7 Reasons Every Business Needs to Twitter
    To Interact with Customers For most business, it's far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Growing existing customer business requires ongoing communication. Here are seven reasons every business needs to be on Twitter. Social Tagging
  • SYNECORE  |  SATURDAY, JANUARY 26, 2013
    [Customer] The Best Branded Content of the Week: January 26, 2013
    It’s different, it’s quirky, it’s great branded content that gets customers engaged. Brands are getting smart about promoting their branded content across multiple channels. Using mobile apps, video, or websites, I see more and more brands creating campaigns that are truly integrated. Diesel – Days to Live. Target – Tweet the Runway.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Customer] How to Create Irresistibly Shareable Content
    As Casie Gillette wrote in a recent post , “ Know what your customers are asking about and give them the answer.”. Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Enjoy! Optimize for SEO.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 10, 2013
    [Customer] What You Can Learn about Hiring Leaders from Abraham Lincoln
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. You can also sign up for free bi-weekly market tips from Find New Customers here. Looking to hire an executive to lead a business, like a CEO or Chief Marketing Officer? Good luck.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Customer] A Digital Marketer's Christmas Wish List
    Among the ranks of this year’s holiday season hopefuls is the beleaguered digital marketer, whose job description includes the unenviable task of harnessing the wild, unceasing tumult of a seemingly never-ending and ever-growing Digital Tsunami to enhance the customer experience and generate positive ROI. Nick now more than ever. Here goes.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Customer] Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz
    Social employees now represent their brands, they must provide the content, and they must be prepared to engage customers in the buying process. In order for employees to be able to carry that message out and provide customers with the right information, a brand must clearly define what it stands for, its mission, vision, and values.
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Customer] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    Here’s why: Social media is becoming as important to customer service as the telephone. In this eBook you’ll learn six important ways to turn your social media followers into customers. Social media is an essential part of the marketing mix. Even if you’re in B2B. Even if you’re in a “boring” industry. No time for even an eBook?
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 10, 2012
    [Customer] 6 Social Media Community Management Tips from a Digital Marketer Turned Community Manager [Interview]
    Pretty soon, she expanded her interest to include lurking on forums, testing competitor products, keeping an eye on Google alerts and connecting with the SEO PowerSuite customer service team to better understand the product and customer issues. Customer Service is Not a Department – It’s the Whole Brand. What a job! link].
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 4, 2010
    [Customer] Why B2B Marketers Need Blue Ocean Strategy
    Importantly, intelligence about what your customers need and want (that your competitors are not providing) can shed light on possible blue oceans. Tweet. Competitive Analysis. We’ve been taught in business schools and business classes to analyze the competition! What products and services do they have that we do not? CC by 2.0.
  • CONTENT MARKETING FOR BI  |  MONDAY, MARCH 1, 2010
    [Customer] Social Networking Starts the Relationship, Face to Face Clinches It
    But I also attend for the opportunity to meet with vendors (who are my customers). Or are you exploring all the ways to get in front of your customer in person? I skipped last week’s post since I was at the TDWI conference for business intelligence last week. It was a successful conference on a number of levels. What about you?
  • MARKETING ACTION  |  FRIDAY, JANUARY 9, 2015
    [Customer] 17 Smart Ways B2B Marketers Can Use Pinterest
    Case studies are one of the most effective tools for attracting new customers. Use a board to feature your customer of the month. So make go make a board about your favorite folks – your best customers and clients. Pinterest is far more than a digital scrapbooking site. Create a board of company infographics. Be entertaining.
  • VISIONEDGE  |  WEDNESDAY, DECEMBER 14, 2011
    [Customer] Make Marketing Count in 2012
    As a member of the leadership team you most likely monitor results such as new deals, rate of new deals, market share, customer retention/attrition, increase business per customer, etc. What are your plans when it comes to your marketing investments for the coming year? But there are still some important gaps to close.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 13, 2014
    [Customer] 9 Steps to Highly Productive B2B Lead Generation
    And, even more importantly, why that differentiation matters to your prospects and customers. For example, if you are selling a CRM system that can process millions of transactions and your target customer only handles hundreds of transactions, then you have a mismatch. 3. Create a Strategy. Start with the big picture. Lead Generatio
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Customer] 4 Ways Healthcare Marketers Should Utilize Social Media
    Use social media as a way to interact and engage with your patients or customers. Use social media advertising to raise brand awareness for your organization, or to drive leads towards premium content downloads so that you can nurture them into becoming patients or customers. Why is this? Why am I telling you this? See what they post.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 16, 2012
    [Customer] B2B Social Media Marketing is Calling: Are You Listening?
    There are amazing things you can do with Facebook applications, community development, and engagement to help better brand your company and increase your social following of present and potential customers. Let’s face it: Facebook is the new Farmer’s Market. Every business wants to be there because every consumer is there.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Customer] Social Media for Finance Marketers: 3 Steps to Getting Started
    The reality, though, is that even financial companies' customers are spending a lot of their time online -- and these customers expect to be able to reach brands through social media. They tweet about things their customers are interested in -- like school and final exams. The result? Take notes on what you find good and bad.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Customer] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Phone calls are far from a dead medium for marketing and customer interaction. Do we want to customize lead distribution? Call tracking technology can be easily customized to accommodate a variety of campaign types and provide more in-depth insight to decision makers. Quick review: phone calls matter ! Makes sense, right?
  • VERTICAL RESPONSE  |  TUESDAY, MAY 28, 2013
    [Customer] Don’t Aim to Be Popular, Be Effective
    priority is to serve my customers and my investors. We’re here to build the best online marketing tools and resources for our customers so marketing their businesses is a snap. As the leader of VerticalResponse , I wear a lot of hats and do many things. It All Rolls Up to You. Have a Rock Solid Company Culture. As in serious fun.
  • BIZNOLOGY  |  THURSDAY, MAY 17, 2012
    [Customer] The Eight Wastes and Internal Social Business Platforms
    Working from the perspective of the customer who consumes a product or service, “value” is defined as any action or process that a customer would be willing to pay for. Photo credit: Wikipedia. Our current toolset – email, phone, meetings, SharePoint and intranet – is more than enough for our needs. Defects.
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Customer] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    What issues are customer service reps dealing with? And with Act-On website tracking, you can also look at the visitor history of your most valuable customers to see which content drove them to convert. Is your content engine running out of gas? Take heart… you’re not alone. It’s true… coming up with ideas is hard. What then? Yikes!
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 23, 2011
    [Customer] Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo
    Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. How to Find New Customers. Who is Jeff? TGI) with his wife, Dana.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Customer] On the Road Again! 4 Reasons Why Roadshows Are Your New Best Friend
    Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking. These events allow sales to move beyond the phone calls and email and actually create face-to-face relationships with potential customers. Author: Rachel Yarnold Roadshows.
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 13, 2015
    [Customer] Discover CEO: “Everything Is Moving to the Phone”
    Citing younger demographics’ preference for digital banking over physical branches, as well as the sharp focus that is beginning to be placed on elevating the customer experience, Nelms was unwavering in his respect for smartphones and the enormous impact they’re having on the financial services industry, as well as others.
  • VIRALLY BLOG  |  TUESDAY, MARCH 12, 2013
    [Customer] Case study: The £4 billion company built on content marketing
    It’s the same for their customers. Even if someone doesn’t become a customer for 10 years, if they’ve known about you for a long time, they’ll eventually convert. And when they do, they’re likely to be a very high-value, loyal customer. Marketing is the engine of your business. Without a doubt. 1.
  • HUBSPOT  |  SATURDAY, AUGUST 3, 2013
    [Customer] WTF Is the Future of Business? Brian Solis Has an Answer
    The future of business is all about dazzling people with amazing customer experiences, says Brian Solis, whose new book, What’s the Future of Business? Too many companies are using social media but still not really talking to customers -- and that’s partly why they fail to deliver a complete experience, Solis asserts. His Bold Ideas.
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Customer] Understanding How Your Marketing Analytics Gives Credit for Conversions
    In HubSpot software , for example, you'll notice that our Marketing Analytics tools report on the number of leads and customers generated through various marketing efforts -- that information is what you'd call an attribution. First touch attribution answers the question, "How did this lead or customer originally find you?"
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 17, 2013
    [Customer] Has B2B Social Media Marketing Crossed the Chasm?
    Using social media creating brand awareness has crossed the chasm, but has the more sophisticated use of it for lead nurturing and converting prospects to customers crossed? I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. Pragmatists unite – it may be time to think about getting on board.
  • VERTICAL RESPONSE  |  MONDAY, MAY 12, 2014
    [Customer] Show ‘em What You’ve Got – Send These Demo Emails Today
    Jeff Kear, who owns an online software company, Planning Pod , uses demo emails to show his customers how to use his event-planning app. This email encourages customers to schedule a 30-minute demo of the software. Plus, the photo lets the customer know that they’re dealing with a real human being. You can through email!
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Customer] Want to Get More Leads? Stop Making These 12 Landing Page Mistakes
    If you''re having trouble figuring out if the value proposition is clear on your website, try sending it to someone within your buyer persona''s field (maybe a current customer of yours?) Bonus: Having that type of experience on your landing pages means you''re missing out on more traffic, leads, and customers. Ready, set, go! right?
  • FIFTH GEAR ANALYTICS  |  THURSDAY, FEBRUARY 20, 2014
    [Customer] The missing ingredient in targeting your best B2B prospects – their interest in you.
    The modeling is simply identifying prospects that look most like our client’s new customers. Predictive models are the bread and butter of direct and database marketing. They help marketers focus their efforts and resources on those prospects most likely to take up the product or the offer. 
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Customer] Supercharge Your Data Capture by Integrating your Call Data with Your CRM Platform
    The more things that can be automatically logged in your CRM, the better your data will be and the more time your sales and support reps can spend working with your customers. The more information there is on every prospect or customer, the better you can serve them and cater to their needs. So why not automate this process?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 24, 2014
    [Customer] Buyer Personas and Company Goals: How to Research Your Marketing Plan
    Having a detailed understanding of your ideal customer is a key starting point for a truly comprehensive marketing strategy. Editor''s Note: This blog post is an excerpt from the eBook Marketers Making a Difference: Volume 3 about creating a comprehensive B2B marketing strategy.
  • HUBSPOT  |  WEDNESDAY, AUGUST 15, 2012
    [Customer] How to Easily Create Professional-Looking CTAs in PowerPoint [Tutorial]
    CTAs are the gateways to lead generation, propelling prospects through the marketing funnel on the pathway to becoming customers. If you're interested in branding your CTA or using a custom image, the steps are similar to creating a custom button. Shame on us! Note: The following screenshots are taken on PowerPoint on a Mac.
  • JUNTA 42  |  THURSDAY, JUNE 14, 2012
    [Customer] 5 Reasons Why Content Marketing Is No Buzzword
    When I started working in the industry in the late 1990′s, the industry was called custom publishing in the United States. Custom media and custom content were also common terms, as well as branded content and customer media.  In Europe, both customer media and customer publishing have been popular.
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