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  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Customer] Is Content Curation an Easy Way for Content Marketers to Do More.
    in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? What is content curation?
  • B2B IDEAS @ WORK  |  TUESDAY, FEBRUARY 7, 2012
    [Customer] Think Like a Journalist to Create B2B Content that Connects and Converts
    With content playing a vital role in attracting, n urturing and converting prospects to customers, today’s B2B marketer needs a new playbook – a playbook that fortunately already exists. By Rachel Franco, guest blogger. There are several journalism strategies I use to create compelling content for B2B companies. Why is this?
  • HUBSPOT  |  THURSDAY, FEBRUARY 21, 2013
    [Customer] 8 Useful Tools for Identifying and Connecting With Prospects
    And fortunately, there are a handful of tools available to help you identify prospective customers and find out what topics and content are most interesting to them. Odds are you’ve got some friendly customers in the group who might be able to give their perspectives. Ah, the elusive prospect. So how do you find them ? Is anybody?
  • BLOG MY CALLS  |  MONDAY, OCTOBER 21, 2013
    [Customer] 45 Cool Analytics We Can Extract From Phone Calls
    30) Existing Customer - Call content indicates the caller is an existing customer. 'As you probably know, last week we launched Conversation Analytics. It changes the call tracking landscape in a dramatic way. Traditional call tracking analyzes what happens before the call (i.e. which ads, keywords and campaigns generate calls).
  • B2B LEAD BLOG  |  THURSDAY, OCTOBER 10, 2013
    [Customer] MarketingProfs B2B Marketing Awards 2013
    One that generated excitement, brought in new business, or helped make your current customers the happiest they could be? 'The MarketingProfs B2B Marketing Forum in full swing in Boston today, and at lunch they will kick off their inauguaral B2B Marketing Awards presentations. We’ll update the post once winners are announced! Version 2.0
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Customer] How to Deliver the Perfect Sales Demo
    Some examples of these may include a customer case study, an informative infographic, or other web pages you think might come in handy during the demo. If there are specific things about your company that you know align well, bring them up, and customize the conversation. 'I’ve listened in on a lot of sales demos. everyone wins! Great!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Customer] 34 Awesome Twitter Ideas for Engaging Your Prospects
    Engaging your community of prospects on Twitter is an essential way to show a human face behind your brand and let your customers know you care about them. This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more tips like these for your blog and Facebook page, download the ebook here. Responding to Followers.
  • BIZNOLOGY  |  FRIDAY, APRIL 19, 2013
    [Customer] Red Flags of Deceitful Link Building Firms
    The difference being that working with a client means that t they’ll be willing to customize strategies to your site, niche, and keywords rather than just trying to fit a square peg into a round hole. 'Photo credit: MyTudut. Clear as Mud. Testimonials: Ask for a list of client testimonials and check up on their work. Empty Promises.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 12, 2011
    [Customer] Measure the Value Prospects Assign to Your Marketing Content
    Social – How many of your prospects and customers are sharing your Webinars, white papers and other content with their social networks via Twitter, LinkedIn, Facebook or mentions in their blog posts? There's a lot of talk about measures and metrics. Do you even know how much time it takes to read the piece on average?
  • PAUL GILLIN  |  THURSDAY, MARCH 31, 2011
    [Customer] We Like Readers Like This
    Bernie Gol dbach posted a nice comment in the For Immediate Release FriendFeed room about Social Marketing to the Business Customer. “I like Social Marketing (Gillin & Schwartzman) so much that I bought a copy for every day of the week,&# he wrote, along with the picture below. Music to our ears, Bernie! That’s good, too.
  • HUBSPOT  |  THURSDAY, JANUARY 13, 2011
    [Customer] How to Rock Your Facebook Fan Page with John Haydon [@InboundNow #3]
    Enter to win a custom Facebook Landing page tab. John is kind enough to give away a custom Facebook FBML landing page to one lucky winner! To Win the Custom FMBL Tab Simply: You must ReTweet this article AND like the Inbound Now Fan page. Create a custom welcome tab with FBML. FMBL - Create Custom HTML Tabs.
  • LEADSLOTH  |  MONDAY, FEBRUARY 15, 2010
    [Customer] B2B Marketing Events 2010
    Although it’s organized by Silverpop, it’s primarily a thought leadership event: no product demos, customer cases, or other company promotions. What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? Some featured events: Silverpop B2B Marketing University.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 15, 2012
    [Customer] 3 of the Biggest Challenges for Asset Management Marketers
    Marketers in the asset management business certainly have their own challenges: a tough regulatory environment, a need to get closer to customers, etc. by Jesse Noyes | Tweet this There are common principles that define all of marketing. Who can forget the four P’s , after all? Asset management has always been about establishing trust.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 8, 2011
    [Customer] The Fifth P of the Marketing Mix
    During yesterday’s sales enablement session at the Sirius Decisions Summit , Kopec discussed the need for fresh, timely content and for this content to align with the customer’s buying process. by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. Reddit.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 31, 2012
    [Customer] The Opportunity Social Media Offers Manufacturers
    Blogs allow manufacturers to communicate with their customers and prospects using a richer form of media with longer-form stories. By striking a balance between promoting a brand and sharing useful information, manufacturers can gain a thought leadership position that will help win customers later down the road.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MARCH 27, 2013
    [Customer] B2B Marketers: Why You Should Set Your Brand Free
    In fact, you have to let go, at least a little bit, and let your stakeholders (your employees, your customers, your suppliers, your fans) promote your brand. I’ve always admired how so many B2B marketers are control freaks. We control details and deadlines and, most importantly, our brand. Protect the brand at all costs! Old School!),
  • B2B MARKETING MENTOR  |  FRIDAY, MARCH 21, 2014
    [Customer] Images and Photos Most Important for Optimizing Social Media Content, Study Shows
    This may refer to relationships with existing customers, or to those with leads in the middle stage of the sales funnel. Our data may also indicate that more companies are using optimized social content for campaigns meant to increase revenue generated from existing customers, rather than for campaigns aimed at new customers.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 11, 2013
    [Customer] B2B Sales and Marketing: How a staffing company gained 242 qualified leads in just three months in a new market
    Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target. Tweet TERRA Staffing Group has been serving the Seattle area for three decades. It built a strong reputation for excellent service and was extremely well networked in that community. However, when TERRA opened a new division in Portland, Ore., she explained.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Customer] Ways B2B Marketers can Obtain Consent to Adhere to New EU Privacy Laws
    On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive. I watched our customers and partners share their answers, but personally I was left with even more questions. by Maria Pergolino. What was it? Did it affect me? What needed to change? The Basics. Obtaining Consent.
  • B2B IDEAS @ WORK  |  TUESDAY, AUGUST 16, 2011
    [Customer] A B2B Marketing Pro with Ink in His Blood Speaks Out
    Digital printing technology has advanced to the point that it can be one of the most versatile, responsive and impactful ways to deliver customized content to customers. They need to develop a database and create content that will engage their audience with helpful, customized information – not hard-sell or hype.
  • WRITING ON THE WEB  |  SATURDAY, SEPTEMBER 24, 2011
    [Customer] Writing Web Content that Gets Results: Questions
    How well do you know your customers’  challenges and problems? She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company. Content marketing  is a buzz word not just because marketing people like new buzzes.
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Everything You Should Know to Prepare For Google+ in 2014
    Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently. Claim your custom URL. 'There is no ignoring it. Google+ is here to stay in 2014.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 6, 2011
    [Customer] Sales Management Thought Leadership:Efficient Effectiveness
    Sales Management Thought Leadership:  efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon this past Sunday it even has more credibility. Sunday was “Boom’s Day” the largest fireworks display in the U.S occurs each Labor Day weekend in Knoxville, TN-so what does that mean? 
  • THE POINT  |  THURSDAY, OCTOBER 7, 2010
    [Customer] What Response Rate Should I Expect From My Campaign?
    We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? My response: It’s a cop out, I know, but there is no right answer to this question or to its popular friend: “What’s a good response rate?”
  • VOLACCI  |  FRIDAY, JULY 26, 2013
    [Customer] Your Business Needs a Newsletter!
    One of the most effective marketing tools that''s out there, newsletters can consistently reinforce your branding, bring in more customers, and increase your sales tremendously. Regular communication with prospects, leads and customers is essential to establishing brand trust. Newsletters are easy. Newsletters are effective.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 24, 2012
    [Customer] WordPress Plug-Ins: Five Easy Ways to Ruin Your Website and Business
    Dean is the President and founder of Pro Sulum, LLC, an interactive development agency specializing in marketing and customer conversion products for the WordPress platform. What’s wrong with my website? Too many WordPress plug-ins? Just as an iPhone is nothing without the apps but a phone, WordPress is nothing without its plug-ins.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 17, 2013
    [Customer] Are You Training Your “Non Selling” Sales People?
    How about the receptionist that answers the phones (yes, some companies still have them), customer service folks and yes, even your credit department. The point I’m trying to make is anyone who comes in contact with your existing customers has an impact on future sales whether they’re thinking about it or not.
  • SAZBEAN  |  MONDAY, JANUARY 13, 2014
    [Customer] 7 Benefits of Using Lead Generation Software
    It might be the case that you know who your audience are, but you have difficulty in actually gaining their attention, and converting them into paying customers. This 'Deutsch: Konnopkes Imbiss, Schönhauser Allee, Berlin (Photo credit: Wikipedia) Take a moment to think about how your business markets its services or products.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 22, 2012
    [Customer] Why Your Company is NOT Better, Quicker, Faster or Smarter!!!
    This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measurable ROI. If I had a nickel for every time I heard about how a company’s product or solution was “better”, “faster” or “smarter” I would be an extremely rich man.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 2, 2010
    [Customer] Cold Calling with Content
    Content includes voicemails, conversations, emails, articles, Tweets, Answers on LinkedIn, status updates and wall posts on Facebook, blog posts, webinars, videos, podcasts, eBooks, white papers, customer success stories, etc. That's not a question that I, as a content marketing strategist, get asked very often.if Twitter.  
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Customer] How To Be A Better Listener in Content Marketing
    You can customize what info you want to receive and choose the exact frequency of the emails. Like any marketer, I believe in the value of listening: monitoring multiple sources for information about my industry and company to keep on top of trends, find relevant info to share, connect with others in my field and participate in conversations.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 2, 2010
    [Customer] Inspired by Sesame Street: 10 Ways B2B Marketers Can Improve Their Websites
    Create a customized site Have you ever gone to a website where there is so much good info and you wish you could keep it in one place? The other week, I was reading this great post by Mark Schaefer called Stop boring me with your blogs. One of his (several useful) suggestions is to "Do some reading outside of your field. Handy, huh?
  • MARKETING ACTION  |  THURSDAY, JANUARY 16, 2014
    [Customer] Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
    So the question is: How can modern marketers find a clearer path to effective, sales-generating customer engagement? Top performers tend to maintain focus on existing customers, aligning their retention strategies with the numerous cross-industry studies that indicate it’s less expensive to keep an existing customer than to acquire a new one.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 6, 2012
    [Customer] WARNING: 8 Clues Your Nonprofit’s Social Media Implementation and Measurement Strategy is Bogus
    Did any of your blog readers convert to customers or supporters? Customer satisfaction is another important measure. If so, do you follow up to determine if your engagement was satisfactory from your customer’s perspective? What makes social media truly exciting is how perfectly it meets the need for an inbound marketing tool.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Customer] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    It’s easy to lose sight of mobile’s larger strategic role in our engagement with prospects and customers. Given the variety of devices that your customers use, and the variety of usage patterns between mobile and PC users, this approach won’t work. 'Author: Eric Kim The race to mobile has become a stampede. The Quick.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 28, 2011
    [Customer] What’s Your Social Media Strategy? READY-FIRE-AIM?
    Here are 5 pointers that might help in developing a social media strategy: Define your audience - Not all of your current or potential customers are into social. There is no simple solution to social media. Yes, you might get a bright idea and put it out there and then what? Unfortunately, some folks think social is different.
  • DIGITAL VOICES  |  MONDAY, JANUARY 13, 2014
    [Customer] 3 SMAC Stack Predictions for the New Year
    In the coming years, organizations are going to increase their investments in the SMAC Stack gaining leverage to increase business productivity and deepen customer engagement. 'From a technology perspective, 2013 was an exciting year to be a marketer. 2014 looks like it will be another great year for growth and innovation.
  • MARKETING INTERACTIONS  |  SUNDAY, OCTOBER 25, 2009
    [Customer] Is Your Marketing Content Ready for Step Backs?
    customer interviews. past customer surveys. As B2B marketers of complex sales gain traction in developing content across buying stages, they've got to remember that answering objections and correcting reversals is not just a sales activity. Step Backs cause stalls to pipeline momentum. listening to and monitoring social networks.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 29, 2014
    [Customer] How to Keep Email Newsletter Clicks & Readers on the Rise – It Really Works!
    Because he consistently evolved his products to meet his customers’ needs. Location of Clicks  - Are your customers clicking on any of the content, buttons or links below the fold of their monitor screens, or not as often? Do your customers click on text links? Take theSkimm, for example. Here’s an example: [link] ?Link_Type=Headline.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Customer] Why Traditional Lead Qualification Filters Are No Longer Enough
    While using web and social filters to target and qualify prospects can drastically improve your market penetration, conversion rates, and overall efficiency, they also achieve a much simpler purpose: making the sales process a little less painful for salespeople and their customers. You can find her on Google + ! our rep asked. Lead Scoring.
  • JUNTA 42  |  THURSDAY, JULY 8, 2010
    [Customer] 3 Lessons from LeBron James, the Media Company
    As a brand, are you engaging your customers with stories they would find interesting?   How can you be interesting to your customers? Are you telling your story in multiple ways, where your customers are at? He is, for sure, the highest paid player (including endorsements) in the National Basketball Association.
  • WRITTENT  |  MONDAY, JANUARY 20, 2014
    [Customer] 10 Content Marketing Failures – Do Not Try This at Home
    'Did you know that 91% of marketers are using custom content, but only 34% consider themselves effective at it? Before you newsjack a tragedy or fire off an opinionated response to a breaking news story, ask yourself whether you could lose subscribers or customers over the decision. close customers. Failing to Invest Time.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 10, 2012
    [Customer] Content Marketing: Key to Thought Leadership and Leads
    recent survey from MarketingSherpa was highlighted in a post in eMarketer.com that highlighted the kind of content customers are looking for. Co ntent is King for more than one reason. One of the reasons we want to put out good-quality content is to become the thought leader in our market segment. How B2B buyers use content.
  • SAZBEAN  |  SATURDAY, APRIL 6, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of April 6, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of April 6, 2013… It’s Time to Stop Thinking Like Marketers  (Social Media Marketing) Data is Not Killing Creativity, it’s Just Changing How We Tell Stories  (Tech Crunch) Social Media for Customer Service: Just Do It! News & Notes
  • SAZBEAN  |  SATURDAY, MARCH 9, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of March 9, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 9, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of February 9, 2013
    eConsultancy). News & Notes
  • PWB MARKETING BLOG  |  FRIDAY, JANUARY 7, 2011
    [Customer] Three Reasons to Love QR Codes
    local bank can put QR codes on their printed promotional materials to connect customers to their mobile website or landing page with a special offer QR codes have great potential for savvy marketers. The technology has been used in Asia for a number of years and is beginning to gain traction in the U.S. It’s smart and easy.
  • SALES CHALLENGER  |  MONDAY, AUGUST 20, 2012
    [Customer] Deal Desks: The Hottest New Sales Function
    In fact, growing demands for customization from buyers have increased both deal size and complexity, prompting many sales organizations to consider the creation of a deal desk that advises and supports field sales on deal economics. Let’s face it: deals are not becoming smaller or simpler.  What is used to measure deal desk success?
  • SAZBEAN  |  SATURDAY, AUGUST 18, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of August 18, 2012
    Your Best Web Marketing Tool is Calling  (Spin Sucks) Social Marketing: It’s (Still) All About Your Content  (Socialnomics). News & Notes
  • SAZBEAN  |  SATURDAY, MAY 26, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of May 26, 2012
    The Cost of Losing a Customer’s Trust  (GigaOM). Here are the top Internet strategy, marketing and technology links for the week of May 26, 2012… How to Use Data to Enrich Your Content  (ProBlogger). Clearing Clouds of Confusion – The 5 Categories of Social Media Software  (Convince and Convert). Chapman  (Marketo).
  • SALES CHALLENGER  |  MONDAY, MAY 14, 2012
    [Customer] Ten Phrases Only Bad Managers Say
    Here are some resources to help build your managers skills in these areas: Help managers and reps understand how to uncover obstacles in the customer’s decision process with our Investigative Questioning Toolkit. For many years I looked to  Bill Lumbergh from Office Space as my “what not to say” as a manager tutor (“I’m gonna need you to…”).
  • CONNECT THE DOCS  |  MONDAY, JANUARY 30, 2012
    [Customer] ThinkBook
    It can be gifted to your partners and customers to achieve greater heights of productivity, creativity and effectiveness - by encouraging them to think about how they work and to help them push their boundaries. A man may die, nations may rise and fall, but an idea lives on. John F. Kennedy. Ideas are always powerful. Reviews
  • SAZBEAN  |  FRIDAY, JANUARY 13, 2012
    [Customer] 6 Lead Nurturing Emails Every Business Should Send
    So, what do you do with those qualified but reticent leads to turn them into customers? Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. Lead nurturing, of course! Those numbers are pretty encouraging, so where to begin? Emails That Educate. News & Notes
  • SAZBEAN  |  SATURDAY, OCTOBER 1, 2011
    [Customer] Top Internet strategy, marketing and technology links for the week of October 2, 2011
    Yes, You Can Acquire Customers On Facebook  (All Facebook). Here are the top Internet strategy, marketing and technology links for the week of October 2, 2011… How the Power of One Can Take Your Blog to Many  (ProBlogger). Shoppers via Social Sites Buy Less Often, but Spend More  (Marketing Profs). The Science of Blogging  (ProBlogger).
  • SAZBEAN  |  SATURDAY, AUGUST 6, 2011
    [Customer] Top Internet strategy, marketing and technology links for the week of August 6, 2011
    HOW TO: Target Ads Without Stalking Customers on the Web (Mashable). Here are the top Internet strategy, marketing and technology links for the week of August 6, 2011… The best social media books that have nothing to do with social media (Simply Zesty). Things Google+ Does Better Than Facebook and Twitter (NYTimes). ProBlogger).
  • SAZBEAN  |  SATURDAY, JULY 23, 2011
    [Customer] Top Internet Strategy, Marketing and Technology Links for the Week of July 22, 2011
    EXCLUSIVE Q&A: RightNow’s CMO Talks About How Social Media Has Completely Changed Customer Service  (Business Insider). Here are the top Internet strategy, marketing and technology links for the week of July 8, 2011… By the Numbers: Google+ the Biggest Social Network Launch Ever? All Things D). FastGush). All Things D).
  • MARKETING GENIUS BLOG  |  WEDNESDAY, AUGUST 25, 2010
    [Customer] Building High Performance Teams
    Also, highlight sales and customer successes where particular features or capabilities played a key role. At Genius, the team has had a lot to celebrate with over 70 consecutive successful sprints and 15 on-time releases since adopting agile; providing new capabilities and features that meet our customer’s ongoing business goals.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 3, 2011
    [Customer] Is Your Social Media Strategy a Field of Dreams?
    You need to ask yourself “where do your existing and potential customers play?” Are there any needs or customer segments that aren’t being served? Who their fans and followers are: Are these customers, employees, partners or the general public? Volume of customer service issues handled. Step 1. Step 2.
  • BLOG MY CALLS  |  THURSDAY, APRIL 3, 2014
    [Customer] How a Local SEO Agency Decreases Client Attrition with Call Tracking
    Navolutions provides web design and development, including custom websites, mobile websites and content. The availability of this data has even enabled Navolutions to move to a more customer-friendly pay-per-lead model. Infographic: The Truth About Call Tracking and SEO. Full Case Study - Navolutions (Local SEO and Marketing Agency).
  • HUBSPOT  |  TUESDAY, AUGUST 28, 2012
    [Customer] Inbound Marketing Explained in 6 Simple Analogies
    If it goes well -- you've been vouched for by some case studies, they have that warm, fuzzy feeling from your custom demo -- then ask them to put a ring on it. The conversion path refers to the process that turns site visitors into leads and customers -- the call-to-action, landing page, form submission, and thank-you page. an ebook?
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 12, 2013
    [Customer] Dude, Where’s My Phone Lead?
    Businesses that use intelligent call routing have the option of steering that lead to the right agent or department based on custom specifications (location, product, etc.) With your call tracking data integrated with your CRM— Salesforce for example—you have the ability to see your lead data side by side with your customer information.
  • FOLLOW THE LEAD  |  MONDAY, JUNE 10, 2013
    [Customer] A drinking game you should play at work
    It involves coming up with a list of jargon that you should avoid and then taking a drink and keeping score every time someone in your department says one of those words or phrases to a customer. It could really help you find out how often you are speaking your own language when you should be using your customer’s. Really! Sales
  • THE POINT  |  MONDAY, DECEMBER 16, 2013
    [Customer] Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
    Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Fair enough. Virtually none. doubt it.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 12, 2013
    [Customer] What is Call Tracking?
    Their potential revenue is higher and their likelihood of becoming a customer is higher. 'Sometimes we write so much about very technical marketing information that we forget to write about basic stuff. We talk so much about detailed call tracking-related information that we forget to discuss the basics of call tracking. Phone calls matter.
  • BLOG MY CALLS  |  FRIDAY, APRIL 26, 2013
    [Customer] Friday Marketing Rant: Why Don't Marketers Actually Use Their Data?!?
    These leads might end up becoming customers after 3 months, for example. 'There are approximately 8,978,367 marketing analytics tools on the market. You can measure everything from call analytics and web analytics, to conversion rate optimization and social media success. Marketers can measure anything they want. They do this in three ways.
  • THE POINT  |  WEDNESDAY, MARCH 9, 2011
    [Customer] Help Your Favorite Local Businesses Get Found on Google
    customer reviews. coupons (that customers can either print or use via their mobile phone). You’ll be asked to verify your identity by phone or mail, at which point you can edit the information on the page and provide potential customers more reasons to choose your business instead of the other guy. At no cost to them.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 22, 2010
    [Customer] Creativity… a Sales Thing!
    His collective social media involvement and leadership is helping usher in a new era of sales that meshes with the customer 2.0 entails leveraging the same social media used by customers—Twitter, LinkedIn, Facebook, blogs and others. Creativity… It’s a Sales Thing! The good news? What were the results? KNOXVILLE, Tenn., Sales 2.0”
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Customer] B2B Fail: Confessions, Apologies, and Questionable Motives
    In the same way that the customer is always right, so is the user. don’t doubt that Referral Key’s importation function has, as Mr. Ott pointed out in his responses, the same customization and opt-out features as “any other site.” Confession. Last week I did something really embarrassing. should have dug deeper.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, OCTOBER 18, 2012
    [Customer] Content Marketing The #1 Driver Of Leads For B2B Marketers
    Don’t forget the 3Rs of Content Marketing to insure you are getting the most use from each piece of custom content: Reuse. A recent study by B2B Magazine  identified content marketing as being the most important tool for generating leads outscoring brand awareness, thought leadership and sales. Repurpose. Regenerate.
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, MARCH 3, 2010
    [Customer] Lead Profiling - Preparing your contact database for campaign segmentation
    Inaccuracies or changing customer circumstances make these data worth less over time. big challenge is that leads come from diverse sources: web inquiries, purchased lists, sales contacts, partner contacts, and customers. This can provide instant value in profiling any potential candidates for a quick, short-term marketing campaign.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 29, 2010
    [Customer] 7 Proven Facebook Marketing Tactics
    People who sign up to be fans on your Facebook page are your most loyal customers. It’s been quite the year for Facebook. The company is nearing the 600 million user mark. It announced its new email massaging system. And Mark Zuckerberg was named Time magazine’s Person of the Year. Here are seven. Be interactive, fun and helpful.
  • E-STORM  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Customer] Indonesia: Next Major E-commerce Market?
    Transactions were handled offline, with customers SMSing their bank transfer IDs to shop owners to confirm purchases. 'Just two years ago, the main discussion about the Indonesian e-commerce scene was focused on blogshops, which were mostly mom-and-pop shops uploading photos of their wares on Facebook or Blogspot.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Customer] Can’t Buy Me (Social Media) Love!
    For social media to become an important part of the marketing mix and create loyal customers, it cannot continue to rely on tactics that reinforce consumer price sensitivity. Social media marketing cannot overcome a consistently poor customer experience. In social media, marketers buy attention with promotions or discounts. That is OK.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 13, 2012
    [Customer] To Host or Not to Host: How Vulnerable Is My Blog to a Security Breach?
    While other social media channels enable you to engage and interact with your customers directly, it serves as your true “channel”: your blog is where you can speak most directly and at length with your customers. Social media and online security: Is your blog hackable? These days, blogs tend to be out of people’s minds.
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [Customer] Tom Pisello: The ROI Guy: “Information Overload” Biggest Change.
    Carone is that “Marketers must “break through the barrier&# of simple personalized communications into more relevant one-to-one interactions with customers.&# One of the best ways we have found to connect with customers one-on-one is through interactive white papers. Do you deliver more Customer Bottom-line Impact th.
  • TOM PISELLO  |  WEDNESDAY, AUGUST 4, 2010
    [Customer] Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.
    This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice. Here are the top six benefits: 1.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Customer] 5 Real Life Examples of Fantastic Calls-to-Action
    Another wonderful but easily overlooked detail in this CTA is the language on the button; the inclusion of the word 'like' implies that the trip doesn't need to be exactly the same as the one described above, but can be customized to fit the visitor's needs. And it better be pretty awesome to get them to click. GoDaddy. Jetsetter. Intuit.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 9, 2010
    [Customer] How to write lead generating white papers?
    Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?"
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 10, 2011
    [Customer] Do You Need a Service Level Agreement Between Marketing and Sales? – by Christopher Ryan
    I have written a lot about the gap between marketing and sales in B2B companies and you can download my whitepaper about this subject here.  One of the trickiest aspects of the relationship is establishing the marketing and sales metrics.  Once you do this, you then need to agree on who is responsible for which part of the process. Chris Ryan.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 8, 2010
    [Customer] Five Characteristics of a Good B2B Marketer by Christopher Ryan
    Marketing is a people business, and regardless of whether we are dealing with customers, prospects, partners or colleagues, we need to know what motivates them to action.  A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners.  Most of our clients are doing some form of pull marketing.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 7, 2010
    [Customer] Savvy Week in Review - May 7
    Periodicals, Constituents & Comorbidities: How To Avoid Confusing Your Customers With Lingo - by @rohitbhargava At Savvy, we're all about using words your audience can understand. But in between all the laughter and chit-chat, we managed to digest some good reads this week. Hope you enjoy them as much as we did! Have a great weekend!
  • THE EFFECTIVE MARKETER  |  TUESDAY, NOVEMBER 19, 2013
    [Customer] 2013 B2B Content Marketing Awards
    for captivating audiences with customer stories ( www.makino.com ). STIR is a custom magazine that is published three times a year, aimed at residential and commercial interior designers and architects. It is worth going down the list to get some inspiration for your own content marketing efforts. Category: Integrated. Category: Blog.
  • PUZZLE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Customer] Being Busy is Not Being Productive
    know it’s here to stay and essential for building relationships with customers and building a business. One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. It’s just that, busy work. The next day begins a new cycle of non-productivity.
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 11, 2010
    [Customer] B2B Marketing and Sales Books: What's On Your Summer Reading List?
    Brian and Dharmesh talk about just what "inbound marketing" is, how you can get found by the prospects you want to do business with, and how to convert those prospects into customers. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? This list is the tip of the iceberg for you.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 9, 2010
    [Customer] Social Media and The Brand
    Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • WHAT WORKS - WHAT DOESN'T  |  MONDAY, APRIL 26, 2010
    [Customer] Boeing Redesigns Web Site Around Features. And the Business Case Is?
    The aim, as Randy Tinseth , vice president, marketing for Boeing Commercial Airplanes says in his blog, is to publicize its people and its customer as well as its technology, to make it easier for readers to share content on social media, and to open a “wider, more productive two-way dialogue” with the world.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 24, 2011
    [Customer] What Jon Stewart and Newt Gingrich Taught Me About Stock Photography
    believe a good marketer can use stock photography responsibly without implying those are actual customers. About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Stock photography is really a staple of the marketing business.
  • VIDYARD  |  FRIDAY, MARCH 21, 2014
    [Customer] Top 5 Reasons why Webinars are Your Gateway Drug to Video Marketing
    We are naturally drawn to content in video format and our customers and prospects have come to expect it as a delivery format. Taulia is a Vidyard customer doing some awesome things with video. I know, we’re sooo clever but really, who doesn’t love that show!?). Here are the 5 biggest takeaways from this week’s chat: 1. snippets.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Customer] More New Systems Challenge the Marketing Automation Status Quo
    Agencies can create their own branded version of the system and have full control over what they charge their customers. The integrated solution, SimplyCast 360, combines many of these with a unified customer database and workflow engine for $99 per month and up. Although this approach is popular, there are others. to $9.99 per month.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 2, 2010
    [Customer] Marketing Data Security: Securing Your Cell Phone or Mobile Device
    Marketing data, including customer and sales information, is some of the most valuable information within an organization. Kevin Gilbert. It is paramount that this information remain secured from tampering and theft. Companies that have experienced data loss have experienced large fines, loss of reputation, and some have gone out of business.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, JULY 3, 2012
    [Customer] Email Tip Your Prospects Will Love - Guaranteed!
    When you do, your clients and customers will be eternally grateful Have you ever had your prospects rave about your emails? Mine do! And it's all because of one one little thing that I do that: Saves them precious time; Makes it easy for them to get in touch with me; and. Simplifies their life. What is this one little thing? Mac Mail. Gmail.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 16, 2010
    [Customer] The Next Transition in Communication
    Steven also wrote the book Digital Body Language , which explores how to understand customer intentions based on their online behaviour We're pleased to present a guest post by Steven Woods , CTO of Eloqua and author of Digital Body Language, who shares his thoughts on where communication is headed -- and how marketers can prepare.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 9, 2011
    [Customer] “If we just do _, everything will be fine”
    Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. How to Find New Customers. We need results now.&#. They are not.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [Customer] Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab
    Zarrella complains about the the “unicorns and rainbows&# strategy: “Love your customers, hug your followers, engage in the conversations. The NYT’s new recommendation engine How the NYT hopes to turn reader data into longer sessions and happier customers. News organization should pay attention, too. is 4 p.m.,
  • HUBSPOT  |  WEDNESDAY, MAY 8, 2013
    [Customer] Why I Made Our CEO Pay $600 to Monitor Social Media For a Day
    Actually, I don''t know what your natural tendency is toward, but I like to keep my priorities as: customer first, bottom line second.). As a social media manager, I think about visits, leads, and customers on a daily basis, and how I can continue to improve those numbers. As HubSpot’s social media manager, I was a little uh. Oh boy.
  • THE POINT  |  MONDAY, AUGUST 6, 2012
    [Customer] 9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
    Now it’s about how to extend the reach of every campaign, from demand generation to lead nurturing to customer communications. Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Surprising?
  • HUBSPOT  |  THURSDAY, JULY 21, 2011
    [Customer] What's the Social Marketplace & Why Should You Care
    It’s a question we encounter often, so we wanted to address it in a webinar dedicated to balancing the customer power shift. Equipped with more information, customers are in the driver’s seat and dictate necessary changes in the business landscape. The Social Revolution: Balancing the Customer Power Shift.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 7, 2010
    [Customer] Mobile App Downloads Are The New Email Opt-in
    Think about the same problems that you are working to solve for your customers with the content you have been creating, and then think about how those problems impact your customers and prospects while they are on the move outside of the office. Online marketers' top priority at the top of their funnel is to increase reach.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 16, 2012
    [Customer] Data Behind the Power of Evergreen Content, and Other Marketing Stories of the Week
    B2C Brands That Are Effectively Filtering Photos to Customers Using Instagram, From TopRank. These brands are seeing success by sharing a more personal perspective with their customers. 2) Get your customers involved, and they will do the sharing for you. Happy Sunday, marketers! Did you have an exciting, action-packed weekend?
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, AUGUST 17, 2010
    [Customer] Is Social Media Missing from Your Competitive Intelligence
    By monitoring your own customers, you know how much misinformation exists on the Web. By obtaining a real-time window into issues and problems facing your competitors, you have the opportunity to proactively respond with timely messaging or programs targeting the customers or products affected and capitalizing on the specific problem.
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