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  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 2, 2012
    [Customer] Who Sells More: The Quiet Rep, or The Aggressive Rep?
    When your sales reps regularly deal with customers for renewals and upsell opportunities, an aggressive sales rep may overstep the boundaries of the customer relationship. Every customer will react differently to a specific tone of voice. It’s a good question to ask, but what is a sales personality, exactly? Flexibility.
  • ANNUITAS  |  TUESDAY, MAY 27, 2014
    [Customer] What Sales is Really Asking for When They Want More Leads
    Take a look at your best customers, and identify what they have in common. Do you know what a salesperson looks at first when they look at a batch of leads that has been delivered to them from marketing? When added together, these factors should add up to a minimum requirement for that lead to be passed over to sales. So what’s the problem?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2011
    [Customer] Five steps to fix Foursquare
    That is not rewarding customers.  It’s been about a year since I wrote anything significant about Foursquare so I thought it was time to check-in. Check-in. Get it? Oh, never mind. The bad news is, I still really have no new reasons to use it. Foursquare seems determined to stary boring. Now we can be bored in several new languages. 
  • CLIENT BRIDGE  |  THURSDAY, NOVEMBER 29, 2012
    [Customer] Debunking Social Media Marketing Myths
    The Hubspot blog takes a look at 20 common social media myths and explains why they're false. "My customers aren't on social media." Brands like GE, Microsoft, Econsultancy have gotten value out of Pinterest. "I should only try to get fans and followers that will become customers." A large social reach can improve your clout and your SEO.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 22, 2011
    [Customer] Affiliate Summit East: How to Stand Out in a Crowded Market
    He made an intriguing distinction between problems solved with the customer's money (good opportunities) and problems solved with the customer’s time (not so good, because it’s harder to generate transaction that will yield a commission). I spent several hours this morning at the Affiliate Summit East in New York.
  • CLIENT BRIDGE  |  MONDAY, FEBRUARY 21, 2011
    [Customer] Editorial Calendars for Content Marketing
    With complex buying cycles, you may also want to use the editorial calendar to track customer progress. Content marketers need to think like publishers. Creating an editorial calendar allows you to keep your content consistent and relevant. It's a great reference for your marketing team and management. View Original Article
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 29, 2011
    [Customer] Great writers wanted
    Jeff Ogden is the Founder and President of Find New Customers. Do you want to write a guest post for us? Several asked recently if we accept guest posts at Fearless Competitor. We do. . But unlike some bloggers, we don’t dictate post length or topic. We have one and only one rule for guest posters: Great writers wanted.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 11, 2015
    [Customer] Can traditional TV succeed as mainstream video?
    They are dependent on cable and satellite platforms or broadcast networks – these are their big customers and they don’t want to aggravate them by going “indie” and putting their content online. All that buzz about IPTV, DVRs and this new kid in town, Youtube, got to me. It felt like TV’s days were numbered. Some examples?
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 7, 2009
    [Customer] Great new book on how small companies can sell to big companies
    One of my personal favorite chapters in “How Corporations Buy.&#  One thing Find New Customers advises all of its client is to gain a deep understanding of ideal customers. And when you find time to browse, head over to Find New Customers , where we believe in Lead Generation Made Simple.  We’ll welcome you with open arms.
  • B2B LEAD BLOG  |  TUESDAY, SEPTEMBER 25, 2012
    [Customer] My Leads Went Where??! – Lead Generation Horror Story #1
    loss of customer satisfaction, an influential rant somewhere turning folks away? Finally, as a last ditch attempt to figure out the problem, he contacted a couple industry pals who were not current customers and asked them to submit lead forms, assuring them it was just for testing the lead handling system. Metrics matter. Relief!
  • SAZBEAN  |  THURSDAY, NOVEMBER 11, 2010
    [Customer] Storytelling for Brand Loyalty
    They connect with customers on an emotional level because they’ve been weaving a compelling story. Think about the really successful brands. Apple. Coca-Cola. Harley Davidson. These brands are more than a set of products or a marketing campaign. People want to be apart of those stories. From the Heart. Chapters of a Book.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Customer] How to Use LinkedIn to Generate Leads
    Join LinkedIn groups where your clients/customers gather. You can use updates to share a link to an article, blog post or a video that you think is relevant to your potential customers and network. Tweet You need to rethink the way you use LinkedIn. But if you’re looking for an easy lead source, you won’t find it here. or AOL.
  • B2BBLOGGERS  |  THURSDAY, JANUARY 12, 2012
    [Customer] 7 Reasons You Can’t Afford to Ignore Lead Nurturing
    These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. 1. Start building better relationships with your leads, stay ahead of the competition, and turn more of your leads into customers with effective lead nurturing. Source: Gleanster Research).
  • BUYER INSIGHTS  |  WEDNESDAY, JUNE 27, 2012
    [Customer] Your Prospect’s Procurement Policy Is A Must Read!
    Sellers can learn a lot by reading the policies and procedures of their customers and prospects. It is an often overlooked but valuable source of insight on how the buying decision is going to be made. In this insight we examine the information typically contained in procurement policies and how sellers can use them. [.].
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 22, 2011
    [Customer] Member Spotlight: How Does “Challenger” Translate Globally?
    Over a number of years, our Go-to-Market process and selling tools had been defined and refined to sell complex solutions to our targeted customer base.  We use the drivers of Customer Loyalty to begin the discussion from the customer’s perspective and then lay in the Challenger Behaviors to align with the customer expectation. 
  • FOLLOW THE LEAD  |  TUESDAY, OCTOBER 25, 2011
    [Customer] ZoomInfo Community Edition: Getting Past the Gate Keepers
    Part of series where our customers share insights on how they get the most out of ZoomInfo Community Edition. Today’s piece features Heather Tapia, Prosperity Advisor at Abundance Marketing Pro and happy ZoomInfo user. Here’s what she has to say. … Continue reading →
  • B2BMARKETINGSMARTS  |  WEDNESDAY, DECEMBER 8, 2010
    [Customer] 4 Tactics for Getting B2B Marketing Programs Approved and Implemented Faster.
    This goes for the customer service manager, the sales manager or any other executive whose department has some stake in the results of the marketing program. I love my clients. But sometimes I am frustrated by how long it takes from the beginning of the creation of a marketing program to its final implementation.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 18, 2012
    [Customer] 14 Ideas to Be More Productive with Content Marketing
    Here’s a template I use all the time to make sure I’m hitting the right distribution channels, and it’s something you can easily customize. For all of us Savvy Sisters, it feels like anything but the "lazy days of summer." Simple and Indispensible Template for Content Marketing Distribution.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 17, 2011
    [Customer] 23 Design, Data Visualization and Presentation Quotes from Edward Tufte
    There are only two industries that describe their customers as users: illegal drugs and software companies. < Tweet this! by Joe Chernov | Tweet this Infographics have become a high octane fuel for Eloqua’s content marketing engine. But we know we can do even better. He spoke succinctly, elegantly, and precisely.
  • READYPULSE  |  MONDAY, JUNE 17, 2013
    [Customer] ReadyPulse Now Offers Instagram Brand Promotion Capabilities
    Connect the social ids with Email to enable matching with your customer data to find out which customers are socially engaging. Here is an example Instagram Promotion by one of our customers. 1. ReadyPulse allows you to customize the web page URL you want your participants to visit after joining the Instagram promotion.
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [Customer] Personalize, Challenge & Engage
    Our recommendation, and one we embody in our latest generation of customized value selling marketing tools, is to combine the best logical business case elements with the emotional attention-getters, leveraging a three step engagement process to: Personalize , Challenge and Engage. You have two options 1. So why do most select the sure bet?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 11, 2015
    [Customer] 29 Amazing Content Marketing Quotes To Inspire You
    “ The aim of marketing is to get and keep a customer. In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. Here are some of our favorites content marketing quotes. We hope you you find some inspiration in these.
  • B2B MARKETING ONLINE  |  MONDAY, JANUARY 17, 2011
    [Customer] Lost in interpretation?
    As a consequence the company is still making an almighty hash of its customer engagement strategy which is costing them oodles of cash and harming their brand. This approach questions why all customers should receive the same messages or contact frequency. We relied on the UK customer to do our work and sadly this failed.
  • MEASURABLE MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [Customer] Email Marketing: What to Watch Out For in 2012
    Yet, the study found that only about 20% of email marketers actually include social sharing links in their emails, which could be for a variety of reasons, but if your target customers are active on social media, email can be a fantastic way to engage with your brand and encourage sharing. marketing channel.
  • ANNUITAS  |  MONDAY, APRIL 8, 2013
    [Customer] Marketing Down Under – Q &A with Jodie Sangster, CEO, Association of Data-Driven Marketing and Advertising
    Australian marketers are grappling with the same issues faced by marketers worldwide – how to effectively use and make sense of the vast amounts of data that we now have access to; keeping ahead of technology; deciphering which channels are working; and, most importantly, how to truly connect and resonate with our customers.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Customer] Unique Ways to Build Your Email List
    It’s one less thing for customers to keep track of, and as a business owner, you also have the opportunity to capture an email sign up by including a link to your sign up form on the receipt. Make sure it’s relevant to your readers by segmenting your email lists to accommodate different interests your customers may have.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 2, 2012
    [Customer] Sales Prospecting Perspective Weekly Recap - Week of October 29, 2012
    59% of companies use social media to interact with customers, 49% to advertise and 35% to research customers. Maegan talks about using content in the sales process to advise potential customers. There were a lot of great pieces of content worthy of sharing this week, but unfortunately I can only choose one. Now, on to our recap.
  • MARKETING INTERACTIONS  |  SATURDAY, OCTOBER 16, 2010
    [Customer] Solicit Sales Feedback Marketers Can Use
    The foundational knowledge that should drive all strategies must start with your prospects, buyers and customers. The thing about all the "stuff" is that it is all pointed toward customer acquisition and revenue production orchestrated by sales people. But, it shouldn't. Marketing is responsible for a lot of stuff.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 2, 2015
    [Customer] Why DIY is DI-DON’T: Automatically Updating CMS Plugins
    We suggest doing updates in a staging environment first, in case anything does break, your customers never have to know. You’ve logged into the back end of your website and there it is – right at the top of the dashboard staring back at you – “There is an update for one of your plugins. Get the new version here!”.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Customer] 10 SEO measurements every marketer should know
    Conversion : The #1 business requirement of your search campaign is to get customers to take the action you want. Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. The reasons why are simple. 90% click on websites on the first page.
  • SALES CHALLENGER  |  MONDAY, MARCH 5, 2012
    [Customer] The Latest Sales Trends in Asia
    Positive sentiment on Sales continued to surge higher, as most respondents still anticipate higher sales to both new and existing customers in Asia across 2012. Sentiment on sales to existing customers improved dramatically from the previous quarter.). The Buzz Asia Economic Outlook
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Customer] Audacious Byte: McDonald’s Canada Makes “Food Quality” Its Social PR Hero
    Smart 21 st century companies want to connect with and gain insight from customers, but I don’t think this kind of naked transparency—and risk—has ever been done before, especially about a core business element. If you want customers to serve as quality inspectors , they need to agree to enter into that relationship with you…. Answer
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Customer] 14 Ways to Get More Use Out of Your Buyer Personas
    Instead, the goal -- simply stated -- is to generate leads and convert leads into customers. List segmentation is the key to delivering more personalized experiences to your leads and customers. Creating buying personas gives you an enhanced knowledge of what your ideal customers like and respond to, as well as what they struggle with.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 18, 2011
    [Customer] Book Review: “Successful Selling” by Matt Heinz
    Though short on page-length, Heinz covers a wide range of topics: messaging and customer focus, prospecting, pipeline strategy and management, closing, customer service, retention and sales management. That’s why Matt Heinz’s Successful Selling: How to Attract, Manage, Close and Keep More Business in a Buyer-Centric World stands out.
  • TOMORROW PEOPLE  |  THURSDAY, FEBRUARY 23, 2012
    [Customer] What Business-Owner Needs to Know about Social Media Marketing
    So many companies still push their sales cycle rather than adapting their content to meet the interests of their potential customers. Three things every business-owner needs to know about social media marketing and why social marketing is still not working for every business. Social media marketing. Presence without focus is just presence.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JUNE 25, 2014
    [Customer] P-Cube Rising: Procurement is Cool Again
    With the end of solution selling, Corporate Executive Board suggests that the P-Cube is back in the game and “actively trying to disintermediate the customer-supplier relationship” at the same time that it is rapidly professionalizing.  It’s that nice feeling you get when you stop banging your head against the brick wall.  .
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 14, 2014
    [Customer] Spinning stories for superior sales
    So think about your products in the larger context of your customers’ hopes and dreams. Still, they manage to make compelling stories out of the brighter futures their products help make for their customers. Have you ever tried explaining astronomy and global weather patterns to an eight-year-old boy? Everything, actually.
  • LOOPFUSE  |  THURSDAY, DECEMBER 8, 2011
    [Customer] Philosophical Questions of a Marketing Automation Prospect
    SaaS companies can make use of our recently added Custom Events to track even more prospect behavior within the product itself. Scoring can be used in nurturing programs that guide a prospect through the desired sales path to becoming a customer. Where did the Prospect come from? What is the Prospect doing in my funnel?
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Customer] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    Think of an interesting or funny way you can engage your potential customers with a clever and original hashtag. 5) Optimize Tweet Length. Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. Summary cards with a link.
  • VIDYARD  |  SUNDAY, SEPTEMBER 15, 2013
    [Customer] Give Your Email Marketing a Video Boost with the Vidyard App for ExactTarget
    As a direct line to your customer, email is perfect for communicating with your target market, but it can be pretty static. After a lot of hard work and dedication from our terrific team, today we’re really excited to announce that ExactTarget customers can now download the Vidyard app in HubExchange.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Customer] How to Measure and Analyze Your Facebook Presence
    Traffic, Leads, and Customers. Facebook engagement and interaction are important, but you should also be using tools like HubSpot Marketing Analytics or Google Analytics to measure the traffic, leads, and customers you're driving from Facebook. Get your free copy here ! Page Overview Metrics. User Demographic and Activity Metrics.
  • VOLACCI  |  TUESDAY, OCTOBER 15, 2013
    [Customer] Drupal is the Marketer’s CMS
    From a standpoint of flexibility, sheer customization power, and ease of use, Drupal takes the cake. Each Drupal website I have seen has been perfectly customized to meet the needs of each client in a unique way. Drupal is Flexible. These changes can range from fixing our URL structure to building an entirely new content type.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 29, 2010
    [Customer] All I needed to know about sales I learned from my kids' chicken eggs stand
    Lesson learned – Draw attention to your product by emphasizing what is unique and “customer-worthy&# about it. Knowledge – when customers asked specific questions about the eggs the kids had the answers, why they were different colors, what the names of some of our breeds, was it tough to raise chickens?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 27, 2012
    [Customer] Case study: Medical practice increases revenue, conversions through content strategy
    Lisa faces an extraordinary marketing challenge — engage customers with a medical practice, which of course is surrounded by patient privacy issues. About a year ago, I introduced you to Lisa Reath, who is the business/marketing manager for a nearby medical clinic. Unless, of course, you possess the business savvy of Ms. What’s cooking.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Customer] Professors Share Observations on the State of B2B Marketing
    Peter Fader , Professor of Marketing, Co-Director of Wharton Customer Analytics Initiative, The Wharton School of Business, University of Pennsylvania. Students learn how to create and analyze social media marketing campaigns that resonate with customers, B2B and B2C, and are based on solid marketing and business principles. Jeffrey L.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, JANUARY 4, 2011
    [Customer] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
    Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010. Why the volume and quality of interactions with customers has to pass for social media ROI - Chris Koch , January 22, 2010. Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand - Fifth Gear Analytics , October 25, 2010.
  • VIEWPOINT  |  TUESDAY, OCTOBER 2, 2012
    [Customer] B2B Lead Generation: The Best of PowerViews
    Ask yourself, “What is the data needed to support business goals and get a better understanding of our customers?”. When you have the right data about your customers that your competitors don’t have, you can communicate with them in a more relevant way. Below are some highlights (a couple of minutes each). Buying cycles are changing.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2011
    [Customer] Like It or Not, Your Company Is Now a Publisher [@InboundNow #16]
    Joe is a content marketing evangelist, co-author of the book " Get Content, Get Customers " and runs the Content Marketing Institute. The difference between creating content to attract customers and content to retain them. Brands have to tell valuable, relevant, and compelling stories to attract and retain their customers.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Customer] What’s All the Buzz about ‘Google My Business’?
    Using the new Google My Business , you can increase your visibility online , provide valuable business information to your customers and interact with your fans from your cell phone. When a customer searches your business name, wouldn’t it be nice if a map of your business popped up followed by store hours and customer reviews?
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Customer] Savvy Toolkit - Gridly Gives Your On-The-Fly Documents Consistent Look and Feel!
    Do you want to have consistent look and feel for all your marketing pieces and the ability to quickly customize to include a trade show booth number or promotional landing page URL without having to pay for a whole new piece from a designer? Gridly is your new best friend.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 3, 2012
    [Customer] What’s Amazon Supply Going To Do For Your Business?
    It’s been a few months now since Amazon announced its serious entry into the MRO market with Amazon Supply. The new service directly goes head to head with Grainger, Fastenal, McMaster Carr and MSC Direct. If you already sell through any of these, what are your feelings about another player in the market? What are your thoughts?
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 12, 2012
    [Customer] Week in Review: October 12th
    The Top 10 Reasons your Home Page Video fails at Converting Customers via @KISSmetrics. We were wondering where September went, and now we're already halfway through October. At this rate, we'll be sending New Year's greetings tomorrow! We hope you enjoy our favorite picks and have a wonderful, fall-ish weekend! it flops.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 21, 2014
    [Customer] The Dos and Don’ts of Review Sites
    73% of consumers say that positive customer reviews make them trust a business more. Your potential customers are forming an opinion of your business before they ever even enter your store, restaurant, or visit your website. If you don’t have many reviews on more popular review sites, you can simply ask customers to do so.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] Image Recognition technology is a goldmine for marketers
    Consider how the hospitality industry could improve customer service if they knew who was checking in—knew them from their online presence, as opposed to just their photo ID. By Kerry Gorgone, {grow} Contributing Columnist. I am admiring a stranger’s purse. My family is enjoying some pizza around the dinner table. Proceed With Caution.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Customer] The Changing Nature Of Work [Slideshare]
    And I’ve covered how engaged employees are critical to driving new customers and higher revenue and profits. Deliver employee experiences that strengthen knowledge of and appreciation for the customer value chain. The Changing Nature Of Work. Generation Y is taking over the workplace and it’s happening sooner than you think.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 31, 2010
    [Customer] Best Social Media Stats and Market Research of 2009
    Customer Engagement Survey Shows Twitter is King of ROI by Marketing Pilgrim. For companies, email newsletters still rate as the tactic offering the highest tangible improvement (67%) but a whopping 44% – almost double the percentage from 2009 – have discovered that social networks helped increase their online customer engagement.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, NOVEMBER 1, 2012
    [Customer] Your Sales Credibility Will Be Demolished If You Do This
    123-456-7890. I was recently talking to one of your customers and he said.'. Little white lies will zap your sales credibility. This email popped into my inbox just moments ago. Despite the friendly initial sentence, I knew she was lying. found you in our executive database and wanted to reach out. Her lies zapped her credibility. He wasn't.
  • BLOG MY CALLS  |  MONDAY, APRIL 2, 2012
    [Customer] How-To Change Call Center Policies
    Empower your employees to refund money or make an exception if a customer isn’t satisfied. Empower them to do anything necessary to make the customer happy. This will do two things: 1) it will improve your customer service; 2) it will show your employees you trust them to make judgment calls on important revenue issues.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 31, 2013
    [Customer] The hurdles to truly “social” video experiences
    Over the last year, I have been approached by several of these customers about delivering video as a part of our product offering to them. Over the last year, I have been approached by several of these customers about delivering video as a part of our product offering to them. By Will Overstreet, {grow} Community Member. We observe.
  • GREAT B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Customer] Five Great Ways to Drive Brand Engagement
    Brian Solis recently posted a Slideshare titled  Relationship Economics , about the power of social media to brand a company for a big payoff with employees and customers. On the same note, figuring out how to diffuse negative noise about your brand is key to winning over your customers. Publicly. Get thee to a media coach, pronto!
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Customer] How SMBs Use Social Media: 15 New Stats You Should Know
    In particular, more and more companies are turning to social media networks to market their product, learn about new trends, and interact with customers. Tweet This Stat). 5) 3 in 5 SMBs say they''ve gained new customers by using social media. Small- and medium-sized businesses are growing rapidly, contributing over $5.5 economy.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 1, 2013
    [Customer] Great Content and Marketing Automation Tools Alone Won’t Build Your Marketing Plan for You
    To gauge your needs for internal or external support, develop a plan, or at least start by asking these questions: Who are our current customers? Do we know who our future customers are? What does our perfect customer look like? Create compelling content. Direct Mail is dead! Direct Mail is alive! BIG DATA!!! Do we really know?
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 10, 2013
    [Customer] Bloggers: Brush Up on Your Writing Skills
    search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. This is great, if you can handle the expense.
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Everything You Should Know to Prepare For Google+ in 2014
    Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently. Claim your custom URL. There is no ignoring it. Google+ is here to stay in 2014.
  • MARKETING ACTION  |  MONDAY, APRIL 20, 2015
    [Customer] What Makes People Click? 5 Best Practices for Better Email Subject Lines
    In any case, yes, limited time offers and “time is running out” messages get results, but when you go overboard, your customers stop listening. As If it works for you to shout at your customers and prospects in all caps, go for it. But don’t just add some hearts, flowers, and first names to make a personal connection with customers.
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 30, 2012
    [Customer] How to Put Social Media Marketing to Work for Your Company
    Five Reasons Why You Should Begin Your Social Media Marketing Efforts Now: Your customers are using it to make buying decisions. The real investment will be in time and thought required to craft a content marketing strategy which provides valuable information to your customers and prospects.  Your competitors are using it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 8, 2014
    [Customer] Monetizing blog comments: Why your blog is economic gold
    could name 100 people I first came to know through blog comments — and still connect with me there — who have become valued collaborators and customers. could name 100 people I first came to know through blog comments  and still connect with me there  who have become valued collaborators and customers. Thank you.
  • CK'S B2B BLOG  |  TUESDAY, JULY 2, 2013
    [Customer] New eBook (Launching in August): The "Smart" Revolution
    And how do marketers best serve tomorrow's smarter, more demanding customers? Featuring a 5-Point Framework for building smart brands, filled with smart brand examples, and written for today's marketers, The SMART Revolution is your guide to building smart brands today that will win you the customers of tomorrow.
  • SAZBEAN  |  WEDNESDAY, JANUARY 26, 2011
    [Customer] Why Marketers Should Care About the Rise of the E-Book
    As a marketer, this opens the potential situations and opportunities you have to interact with potential customers.  It also means that consumers have the opportunity to share their experiences with products and services at the point of service (customer service is also marketing). Some provide more graphical interaction.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 26, 2013
    [Customer] Manufacturers: Tips on Getting More of Your Distributors Time
    One of  the most important ones is that they have an active loyal customer base that we want to reach. Promotions – plan them well enough in advance so the distributor can incorporate it into their normal correspondence to their customers. Sound familiar? Here’s another interesting note.  New rules of Engagement.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 16, 2011
    [Customer] 21 Things to Know When Pricing a B2B Website
    Is there already market and customer research (to support user and business goals), or will this research have to be done from scratch? Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. It depends what you put inside it. What are the design considerations?
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2011
    [Customer] The Thank You Economy According To @GaryVee
    His core message was that success comes to businesses that care about their customers and engage them in thoughtful and contextual ways. In a world where content is a commodity, Vaynerchuk argued, caring about customers in a contextual way is what makes you a great business. Many businesses would call and thank that customer.
  • ENGAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Customer] Is Your Brand a People Person?
    It’s also the reason I smile a little bit every time a client comes to me befuddled by their inability to meaningfully connect with customers online through social media. “I don’t get it,” somebody slams down a hand. “We’ve got the best product. If brands want to break into their customers’ social circle, they have to do so earnestly.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Customer] Want to Improve Your Blog's Conversion Rates? 11 Tests to Try
    Look at the emails'' clickthrough rates and referral traffic to your blog as well as the performance of the CTAs you used (HubSpot customers can use HubSpot''s Calls-to-Action App for this). If you''re a HubSpot customer, use the analytics available in the Calls-to-Action App to measure effectiveness. Blog Publishing Optimization.
  • BIZNOLOGY  |  THURSDAY, JANUARY 15, 2015
    [Customer] Why transparency is essential for building corporate brand trust
    Yes, businesses are trying to develop and promote more their “corporate social responsibility” (CSR) initiatives, but these will never win over customers unless the details and results are transparent enough to re-build a trustful relationship. to inspire customer engagement): Authentic – want to interact with a human, not a “brand”.
  • INBLURBS  |  TUESDAY, APRIL 17, 2012
    [Customer] How do you protect your Business from Time Thieves?
    Sure he is not a real criminal in the sense of law, but he steals your valuable time, and time is money, so on the end of the day he steals you the opportunity to talk to a really interested future customer, right? When you have this kind of situation than a special sort of criminal is approaching your business, times thieve!
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Customer] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    You can also choose to create social media posts headers , presentations, or any custom dimensions. Now live today for all HubSpot customers is an image editor right within your HubSpot account. Whether it''s a website, some sales collateral, or an ebook, there will be some design expertise required to finish the project. Design
  • WRITTENT  |  TUESDAY, JUNE 18, 2013
    [Customer] How B2B Brand Storytelling Can Benefit Your Business
    As Brooke Howell points out, “it can be hard to get a conversation started…by business customers or create viral appeal.” eGain doesn’t just make apps for customer relationship management software, they’ve created one of the best web experiences we’ve ever encountered. There once lived a valiant B2B marketer named Lance. Xerox. eGain.
  • CRIMSON MARKETING  |  THURSDAY, MAY 28, 2015
    [Customer] The Power of Web Experience Data: How to Guide the Buyer’s Journey with Better Marketing Campaigns
    Purchase behavior doesn’t change overnight, and you can use customer data to your advantage and make adjustments to your messaging that better meets buyer needs. Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Web experience data is crucial to connecting with buyers. Sort The Data.
  • ONPATH  |  MONDAY, NOVEMBER 21, 2011
    [Customer] Ottawa Salesforce User Group Meeting - November 24th 2011
    Salesforce 101 : Eric Hollebone & Nebojsa (Nash) Zgonjanin of OnPath Business Solutions - Custom settings - Salesforce time savers and under used features. How, where and why custom setting might help you save significant time and effort when creating field defaults, formula and validation rules. Register Here: [link].
  • JUNTA 42  |  TUESDAY, JANUARY 5, 2010
    [Customer] 30 Content Marketing Truths for 2010
    That a customer relationship doesn't end with the payment. That a blog can be and should be a core part of communicating with and marketing to your customers. That focusing on what the customer wants is more important than what you have to sell. That readers are old school, customers are new school.
  • HUBSPOT  |  TUESDAY, MAY 15, 2012
    [Customer] Why List Segmentation Matters in Email Marketing
    Here's the reality: most businesses, whether B2B or B2C, don't cater to just one type of customer, even if they do only sell one product or service. There is no one-size-fits-all customer, and there are usually several ideal customers for any given business. Segmentation is one such best practices. Think about it.
  • BLOG MY CALLS  |  TUESDAY, APRIL 1, 2014
    [Customer] LogMyCalls to Launch Line of Beaver Meat Products
    LogMyCalls customers can immediately begin purchasing these beaver meats on LogMyCalls.com. George, Utah - April 1, 2014 - LogMyCalls today announced a radical new element of its branding strategy--the release of a new line of savory, salty beaver meats. Bernard Beaver has long been the mascot of LogMyCalls.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Customer] 5 Actionable Insights to Extract From Your Landing Page Analytics
    Number of Customers. If you're a HubSpot customer, you can easily find them in HubSpot's revamped Landing Page Analytics tool , which aggregates the data from your landing pages all in once place. 1) The Overall Effectiveness of Your Landing Pages. How well are they generating traffic, leads, and customers as a whole? It's true!
  • ENGAGE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Customer] Serving Up Social Media (When You’ve Already Got a Full Plate)
    Not-So-Tasty Tweets I wanted to know what the panel does when they have angry customers or diners tweeting at them, or blogging negative reviews. They said they actively reach out to those customers, by DM’ing them on Twitter or sending them an email if they can, to help rectify the complaint. L ucky me! My task? If you’re in the D.C.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 29, 2012
    [Customer] Maybe using LESS social media is the path to online success
    But the shelf life is fantastic, and the potential to repurpose it can make it a goldmine of value for your business and your customers. By  Srinivas  Rao, Contributing {grow} Columnist. What shocked me was to learn how little time some of the biggest names online were actually spending on social media. Self Promotion is a Necessity.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 21, 2012
    [Customer] An Introduction to the New Power of Social Media Lead Management
    As a marketer, your strongest asset is your database of contacts: email and blog subscribers, leads, customers, and evangelists. Contacting customers. You can even dig deeper and explore the number of leads and customers that resulted from that effort.). Social media was once a shiny new toy. That has all changed. Everything.
  • AGGREGAGE  |  WEDNESDAY, JULY 13, 2011
    [Customer] Aggregage Launches StartupRoar
    As you might imagine, when you go to the page on Customer Development , you find the best and the latest content from people like Steve Blank and Vinicius Vacanti. For example: Entrepreneurship as a Science – The Business Model/Customer Development Stack. Customer Development for Web Startups. How To Get Your First 1,000 Users.
  • THE POINT  |  MONDAY, DECEMBER 16, 2013
    [Customer] Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
    Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Fair enough. Virtually none. doubt it.
  • JUNTA 42  |  MONDAY, AUGUST 3, 2009
    [Customer] Content Consistency and Guinea Pigs
    Not that your customers are like Guinea Pigs, but the same behaviors apply. content marketing initiative, be it a blog, enewsletter or custom magazine, is a promise to your customers. Once the promise is broken, you should expect a change in behavior in some of your customers ( interesting story on that here ).
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Customer] Should Marketing Consultants Practice What They Preach?
    Their job is easier if they are able to build an amicable relationship with their customers while also maintaining a high degree of professionalism. You can also take improv workshops, join your local Toastmasters chapter, or job shadow someone in a customer-facing role. Marketing consultants are a hot commodity. doer or a teacher?
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 18, 2012
    [Customer] Getting Channel Sales Right
    Supplier wants to tap new markets and hunt new customers? Channel Design —examples from IBM and Cargill offer guidance on how to select or deselect partners and plan jointly for growth in end-customer markets. Rather than ‘We’re in this together’, suppliers may hear: ‘You’re not the boss of me.’. Sales Insights Channel Partners
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 20, 2011
    [Customer] The new InsideView website
    The new InsideView website is designed for more dynamic content and gives a better experience for our customers and prospects to get the information they want. Things are moving fast around here at InsideView. It’s now easier to look at the different sales intelligence options and choose the plan that fits your sales team.
  • B2B MARKETING ONLINE  |  MONDAY, JANUARY 31, 2011
    [Customer] Not Enough Time for Social Media?
    If you don’t like the answer you receive from the customer service rep, you ping the Chief Executive. Alternatively, the customers will post their experiences online for the whole world to form its own opinion of the brand. How did you become my customer? The C-Suite is finally talking an interest. And then there’s the C-Suite.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Customer] 7 Reasons You're Not Generating Leads From Social Media
    Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. Not being where your target customers are. This is a guest post written by Pam Sahota. Ineffective Ways to Generate Leads From Social Media. 1.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 27, 2013
    [Customer] Top Five Tips for Cold Calling
    It’s nearly impossible to close a sale on the first call, so never leave your potential customers hanging. Sales Prospecting Perspectives is pleased to bring you a guest post from Michael Powers, Buzz Coordinator at NetProspex. There are not many people in sales who would say they absolutely love cold calling. Establish a connection.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Customer] 35 Tech Terms Translated Into Plain English
    It''s usually the file name of that image, but alt text can be customized using most content management systems ( like HubSpot''s ). APIs facilitate the data needed to provide solutions to customer problems. To deliver an excellent customer experience, you have to think like a customer, or better, think about being the customer.
  • VIDYARD  |  FRIDAY, MAY 1, 2015
    [Customer] Want to be a Marketing Hero? Use Closed-Loop Marketing with Video!
    This information should get into your marketing automation and CRM tools so you can track how different channels and content are performing and your sales team can see which marketing initiatives drove each lead to become a customer. Once the lead becomes a customer, the sales team can close the loop with the marketing team.
  • INBLURBS  |  FRIDAY, DECEMBER 30, 2011
    [Customer] Why you should carefully listen to social media
    When you listen to conversation you become aware of new information, technologies and what your recent and future customers think about you and your business. 1. Do you know and do you listen what recent and future customers think about you and your business? 2. Who wouldn’t? But the opposite is the sad fact. Where do you listen? 3.
  • HUBSPOT  |  SUNDAY, APRIL 19, 2015
    [Customer] How to Sell to 4 Different Personality Types
    They might not be the customers you get a holiday card from, but if you can deliver on your commitments, you will maintain a healthy business relationship. Whether it’s their employees or their customers, the expressive personality type will want to know how decisions they make affect the people around them. One size does not fit all.
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