Page 118 of 293 Previous | Next 
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 1, 2014
    [Customer] How to Write Great Blog Posts Every Time
    Quality content stimulates reader/ customer engagement. Run your own online survey, and ask pertinent questions that your ideal customers struggle with. Just make sure they understand content marketing and what quality content means for you, and how to write so that your ideal customers become avid readers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
    The wealth of information about content marketing is a true testament to its value in the customer engagement process. by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ).
  • CONTENT STANDARD  |  MONDAY, JANUARY 23, 2017
    [Customer] Conducting Global Marketing Teams Around the World: An Interview with AJ Huisman
    In an ideal world, the oboe wouldn’t need to play the A to tune the entire orchestra, and the organization as a whole would anticipate customers’ needs; but in real life, as Huisman put it, “you rarely come across organizations where this customer focus comes naturally.” Global marketing works like music.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 18, 2012
    [Customer] Weekly Wrap-up May 18th
    Why Experience is Key to Customer Loyalty by @ConversationAge. Gooooood Friday, Everyone! Another week has flown by. Woosh! I don't know why it's always such a surprise. It's the same five days each week, and yet sometimes it still feels a bit like whiplash when we get to the end. What’s holding your business back?
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Customer] Savvy Week in Review - May 4
    Do you know how to get the best stories in front of your customers? Happy Friday, everyone! We hope that you are enjoying spring and getting outside when you can. To reduce the time you spend looking for the most useful posts from the week, check out our favorites below. Did we miss something? Add them in the comments! Come and get 'em
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 8, 2016
    [Customer] 10 B2B Social Media Marketing Resolutions for 2016
    This is the best way to get new customers and serve existing ones. B2B marketing should be all about your customers. We are now 8 days into the new year and it is the end of the first work week. Just when you thought all this talk about resolutions was over, here’s another post about it. It probably has a lot of good ideas in it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 5, 2016
    [Customer] Emoji marketing? You better believe it!
    The New York Times reports that big brands such as Coca-Cola, Spotify, Starbucks, and Disney (to name a few) have each paid Twitter over $1 million for custom emoji designs for their ads. By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. as the word of the year.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Customer] 7 Excellent Examples of Email Personalization in Action
    It caught my eye for a couple reasons, but one of because Slingshot SEO is a customer of HubSpot's! Think about what makes your product or service sticky -- or heck, what tickles people's fancies on your website -- and set up workflows that remind leads and customers it exists, how to use it, and why they should. That's all!
  • VIDYARD  |  THURSDAY, JUNE 23, 2016
    [Customer] The Attention Economy: Why Marketers Are Killing, Not Capturing, Attention
    Marketers send more emails so they can boost the opportunity for engagement with potential customers. But there’s more to personalization than just merging someone’s name in an email, offering them a new piece of content based on their job title, or even customizing a web page based on their industry. Scarcity is everywhere. Company*.
  • HUBSPOT  |  MONDAY, JULY 30, 2012
    [Customer] A Simple Calculator to Determine Your Monthly Traffic & Leads Goals [Template]
    But wait, what if you're only using inbound marketing to generate new customers? Now, it's time to input your average revenue per new customer. If you don't know this, a simple way to calculate it is by taking your total revenue collected over the past 12 months, and dividing it by the number of customers you have.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 9, 2013
    [Customer] The Six Keys to Small Business Social Media Marketing Success on Facebook
    Their customers wanted to be promoted on their page, or see something that is interesting. “As The page is not about us – it’s about our customers!”. As a result of this rule, they post customer profiles as often as possible. Engage With Every Customer. The customer is likely to leave. What happens next?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 3, 2013
    [Customer] 4 Fantastic Fundamentals of Modern Marketing From Stan Lee
    A certified Eloqua and RPM Master, Rummer works collaboratively with MarComm, Product Marketers, Sales and Sales Operations to build campaigns that deliver relevant, timely and compelling content to customers and prospects. . He led the expansion of Marvel Comics from a publishing house division to a multimedia powerhouse. Alliteration.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Customer] Best Practices for Mobile SEO
    Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%. In 2013 there were 1.4 alone.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Customer] Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
    Author: Jamie Lewis Engagement marketing is a marketing strategy where marketers create meaningful interactions with people throughout their customer journey. Further, mastering this strategy is a great opportunity for companies to generate brand awareness and build loyalty with their customer base. Sounds amazing, right?!). It works.
  • SYNECORE  |  MONDAY, FEBRUARY 10, 2014
    [Customer] Don’t Blink: Here Comes Ephemeral Marketing!
    NYC-based yogurt shop 16 Handles ran a promotion with Snapchat, whereby customers were asked to take a Snapchat image of them eating one of the company’s yogurts on site and then send it to the company’s Snapchat account. You gotta love the fast moving nature of digital marketing. If it sounds a bit silly or gimmicky, better think again.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 28, 2011
    [Customer] [Interview] Klout & Involver On Influence And Facebook Marketing
    Together the two startups are making it possible for brands to customize the Facebook fan page experience based on fans’ Klout scores. Our conversations were around connecting the scoring mechanism that they created to Facebook to help marketers start customizing what they’re trying to deliver to their end customers and their fans.
  • HUBSPOT  |  THURSDAY, OCTOBER 11, 2012
    [Customer] How to Convert Casual Blog Visitors Into Dedicated Subscribers
    According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. If you’re a HubSpot customer, you can use HubSpot’s Call-to-Action manager to create or upload call-to-action designs -- and A/B test CTA variations.
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Customer] 15 Call to Action Samples for Rocking Blog Posts that Convert
    After sharing a customer success story, ask your readers to sign up for a free demo. Writing highly-controversial blog posts isn’t without risks, but it can be a way for your brand to gain new customers. Always provide something of value, which could be a free consultation or a custom quote. Or Tweets without links. Learn More.
  • INTEGRATED B2B  |  TUESDAY, NOVEMBER 6, 2012
    [Customer] CASE STUDY: 9 ways to improve your B2B brand story with emotional branding
    In the end what RESON came away from their research with was a better understanding of the aspirations and working environments of their customers. Marketing messages and materials were company-centric rather than reflecting customer pains and priorities. Encourage customers to form an emotional bond to your brand.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, SEPTEMBER 11, 2012
    [Customer] 10 E-Mail Optimization Tactics
     But at any given moment 15-20 percent of your names have either gone dormant or are dead men walking; customers who are done with you but haven’t bothered to unsubscribe. Start winning back lapsed customers sooner rather than later. E-mail is the Rodney Dangerfield of digital media. US marketers, according to eMarketer.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 11, 2012
    [Customer] 18 Tweetable Moments From Content Marketing World 2012
    My content marketing call-to-action for marketers and business people is to look at how to implement a solid, company-wide change in mindset from a product-focus to a customer-based solution-focus. Get customers! Just answer the questions your customers have. Hanging with C.C. Cmworld. BrennerMichael. Michael Brenner. Cmworld.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 1, 2012
    [Customer] The Problem with Reliance on Junior Marketing Folks
    It adversely affects a company’s ability to attract and win new customers. The global marketing firm Find New Customers was meeting with a prospective new client – a multinational software firm – in New York City. If you wish to learn more about Lead Nurturing, watch this presentation from Find New Customers.
  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Customer] This Month in Data Science: How Is Content Changing Over Time?
    When sorting through the data, we focused on two main areas: How the content marketing of all our customers fared over the past year. Since Contently’s talent team builds custom rosters of freelance creatives, we are in a unique position that lets us see trends related to how adjust their content planning.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 3, 2014
    [Customer] 4 Winning Tactics to Put in Your Marketing Plan
    Although technically this is not a tactic… …as always, the best marketing is planned strategically, using deep knowledge of customer needs and marketplace trends. Happy New Year! Marketing continues to change at lightening speed. Substance is king. SEO Is dead. Get more visual. Give it up and start Tweeting. Bonus!)
  • HUBSPOT  |  SATURDAY, SEPTEMBER 12, 2015
    [Customer] 15 Food Brands With Instagram Content Worth Drooling Over
    Check them out for examples of how to use the visual platform to and gain fans, followers, and loyal customers. They keep their customer base up-to-date on the most delicious new offerings by taking teaser photos of them, which are always colorful and meticulously organized. This post originally appeared on HubSpot's Agency Post.
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 11, 2010
    [Customer] Social media and thought leadership: The virtuous circle for B2B marketing
    Ponder big thoughts, maybe do some research, put together a presentation or white paper, and then release it to the world and wait for the acclaim and customer inquiries to come rolling in. In today's vastly more networked world, customers want to chew over and debate your ideas at length -- and often without you even present.
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Customer] 5 Core Competencies Driving a Modern Marketing Strategy
    Conversion (tracking prospect to customer). While the concept of knowing your customer is not new, today’s modern marketers need to focus on two dimensions to understand their customers. Targeting - Marketers always have understood that it’s better to know more about their customer. By Amanda F.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 24, 2014
    [Customer] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
    happy customers, employees, partners, and fans – to spread the word about your company, products, and services via their networks and communities. This is the most valuable type because the source is authentic – actual customers, industry thought leaders, and influencers. History and the above data points suggest they’re right.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 24, 2015
    [Customer] Name to fame: Strategizing your company title
    You really want a name that will get you, your staff and your customers excited and talking about the business,” notes South Carolina-based based startup consultant Peter Gasca in Entrepreneur. “(It’s) Choose a name that appeals not only to you but also to the kind of customers you are trying to attract. FLICKR/JOE MUD. “A Stand out.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 20, 2014
    [Customer] Social Media Bounce Rate – Why So High?
    Related Stories How to Create and Optimize Pinterest Boards to Drive New Customers Guest Posting for Backlinks is Dead, Do This Instead with Social Media The Pyramid of Influence on Social Media. Google analytics has been getting increasingly savvy about providing data from social-media driven website traffic.
  • HUBSPOT  |  MONDAY, MAY 12, 2014
    [Customer] 6 Underused CTAs to Include in Your Email Marketing
    Nurturing tem via email can only help you create opportunities and customers, right? While email is typically used for nurturing leads into customers, including calls-to-action to email your messages to a friend can help you generate new leads with your email marketing, too. button you''re used to? 1) Include text CTAs.
  • WRITTENT  |  MONDAY, NOVEMBER 10, 2014
    [Customer] 5 Myths About Copywriters You Believe
    Graphic design and custom image creation. But being able to string together words in a way that helps businesses generate serious traffic, leads, and new customers? Copywriters are seriously misunderstood. Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives.
  • KAPOST  |  FRIDAY, JULY 8, 2016
    [Customer] Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C
    As if B2B marketers sit around dreaming, “If only I could be a B2C marketer—oh, all the flashy ads and brand loyal customers I’d have!” But no one does customized content like a B2C company. There’s a myth among B2C marketers. That they’re the A-team marketers. ” Yeah, no. And, it’s awesome.
  • BIZIBLE  |  FRIDAY, DECEMBER 9, 2016
    [Customer] How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]
    Both of these answers accounted for a dramatically higher percentage of responses, leagues ahead of other options like, “understanding ROI,” “sales and marketing alignment,” and “reducing cost of customer acquisition.”. But the question remains -- how do marketers actually generate revenue? Which metrics are B2B marketers using? Email. 34.8%
  • MARKETRI  |  WEDNESDAY, FEBRUARY 10, 2016
    [Customer] 10 Golden Tips to Make Your B2B Inbound Marketing Oscar-Worthy
    In fact, some might argue that resources invested in the creation and distribution of content should be used in other important ways including customer service. Picture the marketing red carpet… Outbound Marketing is ready to make her typical grand entrance but gets blocked, ignored, and quickly ushered away. Inbound Marketing B2B Marketing
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 5, 2013
    [Customer] How To Effectively Increase Your Sales Pipeline
    As you work through the process of building and scrubbing your database, think to yourself, does this prospect look like my ideal customer? I have learned over the years that having a well thought out plan to reaching any goal makes all the difference. Building a pipeline is no different. Guess what, it worked, I did make it happen.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 13, 2013
    [Customer] B2B Call Tracking: Get Credit for All B2B Leads By Caring About Phone Calls
    Converting leads into customers came in 2nd. Converting leads to customers. Did you know that only about 2% of B2B web leads end up converting to customers in the next 6 months. On the other hand, a whopping 25%+ of B2B phone calls end up converting to customers. How many callers end up converting to customers.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 30, 2011
    [Customer] It Might Be Time to Make Age One of Your Segmentation Criteria
    Only instead of keeping your white shirt from turning blue, these piles set the stage for a range of marketing and sales activities – from personalizing outbound content, to prioritizing sales resources, to predicting whether a particular lead will turn into an honest-to-goodness paying customer. Not unlike what you do on laundry day.
  • B2BBLOGGERS  |  THURSDAY, NOVEMBER 17, 2011
    [Customer] There’s More to Pipeline Metrics Than Leads
    Imagine you have two new customer acquisition programs in play: Program Excalibur produces 100 qualified leads and Program Camelot produces 50 qualified leads. Camelot leads to convert to prospect stage and another 45 days on average to convert these prospects to customers. This metric is too limiting. Program. Lead Volume. Win Rate.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 7, 2016
    [Customer] How To Achieve Email Deliverability That Really Delivers
    Today’s reality demands that you center your marketing around the customer by orchestrating messages that are relevant to each individual’s preferences and behavior. Let's face it. You can create the most super and duper email marketing campaign. From the cool design to the poetic prose to the enticing offer. Email Marketing
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 16, 2015
    [Customer] Case Study: Getting Results with Social Media Marketing
    The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. The good news is that the WordPress template used for the update was responsive; it was just that some customizations disabled the responsive design. Then it was time for Twitter.
  • VIEWPOINT  |  MONDAY, JANUARY 23, 2017
    [Customer] Proof that Account-based Marketing Works
    Satisfied Customers vs. Raving Fans. Companies that spend less on their marketing programs and generate better and bigger deals using a super-targeted approach to marketing are using an approach that you might have heard about—account-based marketing. Here’s a specific example for you. They recently completed a campaign that cost $49,000.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Customer] My Key Takeaways as a B2B Summit Clinic Coach: Top lessons from real-world marketers and actionable ideas to drive marketing success
    An Ideal Customer Profile (ICP) that uses the unique attributes of prime customers to prescreen potential opportunities. Learn more about developing an ICP here: Lead Generation Checklist: Ideal Customer Profile. Even without executive support, they can analyze their existing customers to create an ICP.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 11, 2013
    [Customer] “Blast” and 4 Other Words That Don’t Belong with Email
    If you respect your database full of customers and prospects, then don’t threaten to hit them. by Christina Pappas | Tweet this A recent post on Topliners sparked a lively discussion on the term “email blast.” ” In short, it’s old, stodgy and ineffective. No buyer wants to get “blasted.” E-shot.
  • LATTICE  |  MONDAY, JANUARY 25, 2016
    [Customer] One Company | One City | One Lattice
    We fancied up the restaurant with floral arrangements, up-lighting and custom menus. Special credit to Heather Foeh, Lattice’s former head of culture and customer advocacy. That’s exactly what I was tasked with late last summer and what ultimately became “Lattice Kick-Off 2016”, or as we like to call it “LKO 2016”. San Diego – check!
  • NUSPARK  |  SUNDAY, APRIL 21, 2013
    [Customer] Facebook Business Pages; Measuring What Matters for Success
    However, I use my own custom dashboard (below) because it’s my preferred method of reporting results to my clients. For my custom metrics dashboard, I export the last two months of data; the month I am reporting on, and the previous month’s data. How’s your Facebook business page doing? The result? I like to show trends and growth.
  • INFER  |  TUESDAY, OCTOBER 4, 2016
    [Customer] CEO Insights: The AI Overhype
    It makes sense that the incumbents want to sprinkle AI-powered features into their existing products in order to quickly impact thousands of their customers. The key is to hyper focus on one end-to-end use case and go deep to start, do that well with a few customers, learn, repeat with more, and keep going. Part 1 – Defining AI-First.
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 2, 2010
    [Customer] More Ways to Connect B2B Sales Team with Social Media
    With the coverage B2B social media has received in 2010, many salespeople have continued to hear more about social media from customers and trade media, and realized its marketing potential has become more than a passing fad. Make social media an extra touch point with customers. What do B2B salespeople care about?
  • VIEWPOINT  |  FRIDAY, JUNE 10, 2016
    [Customer] The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click
    Yes, you can customize your content, triggers and lead registration assets to focus on a particular, designed customer segment. But the majority of the leads you generate will still likely not be ready for your sales team, be ready to buy, or even be the type of customer you want to sell to.”. A summary: 1. Define a lead.
  • ACT-ON  |  FRIDAY, OCTOBER 30, 2015
    [Customer] Treats or Tricks? 13 Timeless Marketing Horrors
    When customers are happy, revenue is rising, and your CEO is smiling … that’s a treat. Your reporting holds the secrets of what your customers like and don’t like , when to reach them and which channels to use. Watch our on-demand webinar, “ The 3-Pronged Approach to Customer Journey Mapping.” Customer/client feedback.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2012
    [Customer] 5 Lead Conversion Tips That Work for Any Marketing Program
    Marketers have to evaluate buyer fit (Do they map to your ideal customer profile?) The sender for open opportunities could be the rep they’re already doing business with and customers can get their communications from their account manager. Take the time to customize your follow-up emails. Know Your Buyer. Know Your Goal.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 16, 2014
    [Customer] 7 Spine-Tingling Good Halloween Emails That Are Haunting Our Inboxes
    The Market Fresno gets their customers ready for Halloween by promoting their festive pumpkin patch. Use VerticalResponse for free today and keep your customers coming back again and again. © Halloween is nearly here and our inboxes are being haunted by some scary good emails. Subject line: Put Some Boo in Your Next Book Order.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 19, 2010
    [Customer] Experimentation Is The New Best Practice
    Make a goal for 2011 to determine the most effective methods to get the response you desire from your customers, not anyone else’s. Focus on where your customers spend their time, how your customers are consuming information, and what information matters to your customers. Source: Wikipedia. What do you think? Sign up.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 13, 2014
    [Customer] Your Content Is Not As Good As You Think
    One of the many challenges I face developing integrated marketing campaigns is the client’s perception of what they believe their customer desires. When I first establish a relationship with a new client, I do my best to dive into a deep stakeholder investigation. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2016
    [Customer] 6 Social Media Publishing Best Practices
    Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. It is a challenge to define the audience for a guide to social media marketing today. Or as my colleague Jeff Cohen put it a few months ago. They may come around in time."
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [Customer] Personalize, Challenge & Engage
    Our recommendation, and one we embody in our latest generation of customized value selling marketing tools, is to combine the best logical business case elements with the emotional attention-getters, leveraging a three step engagement process to: Personalize , Challenge and Engage. You have two options 1. So why do most select the sure bet?
  • LEAD LIAISON  |  THURSDAY, DECEMBER 17, 2015
    [Customer] The Link Between Content and Conversions
    Displaying dynamic, engaging content in real-time as visitors arrive on your website is an incredible way to encourage visitors to stick around and convert into paying customers. Along with demographics from your own CRM and social data, it becomes possible to deliver a powerful and effective customer profile. Can I trust this website?
  • ANNUITAS  |  THURSDAY, JUNE 9, 2016
    [Customer] Buying Triggers and Why They Matter
    Do additional research into the market and find those who are not your customers, but fit your buyer profile to get a different perspective. As consumers, if we are not in an active buying cycle, we are in a passive buying cycle. Just as in our consumer lives, B2B buyers are either in a passive or active buying cycle. It’s about the buyer-.
  • I-SCOOP  |  FRIDAY, MARCH 21, 2014
    [Customer] What does it take to succeed in content marketing?
    The fact that relevant content is so crucial in different marketing tactics and for customer/brand experiences, requires a more coordinated, planned and connected/collaborative approach than many businesses have. Content marketing is marketing but to do it right (and in an integrated way) there are some specific success factors.
  • SNAPAPP  |  MONDAY, AUGUST 15, 2016
    [Customer] Take Your Infographics from Eye-Catching to Engaging in 4 Steps
    What you might not know is that making your infographics interactive can actually help you create a two-way dialogue between you and your customers. Read on to learn the 4 steps to creating an interactive infographic that really gets your customers’ attention – and gets you valuable feedback in return. Decide on the Data. Not anymore.
  • VOLACCI  |  FRIDAY, NOVEMBER 1, 2013
    [Customer] Facebook Power Editor: Optimize Your Social Media Ad Reach
    Today we’ll be focusing on its audience targeting capabilities through the four segments available to Power Editor users: Custom Audiences, Look Alike Audiences, Saved Audiences and Partner Categories. Custom Audiences. With 1.26 That’s where Power Editor comes in. What is Power Editor? Look Alike Audiences. Saved Audiences. consumers.
  • HINGE MARKETING  |  FRIDAY, JANUARY 1, 2016
    [Customer] Understanding Content Targeting: 6 Steps to getting it Right
    This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights. Does your audience really understand the relevancy of the services you offer? Additional Resources. How Hinge Can Help.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Customer] 5 Emerging Business Social Media Marketing Trends for 2014 #ANABrand #SMW14 #SMWNYC
    More and more brands are introducing their own mobile apps, which customers are demonstrating they are more than happy to use. Whatever your brand’s approach might be in the coming year, remember that your focus must be on delivering a seamless, consistent customer experience. 1: Mobile madness. 2: Online video advertising on the rise.
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Customer] 10 of the Most Memorable Marketing Campaigns of 2012
    HubSpot customer, the Rodon Group launched a campaign to promote its plastic injection molding services as more affordable than using overseas companies in China. Well, JetBlue actually gave 1,006 lucky customers the opportunity to do so. As the year comes to a close, it's the perfect time for reflection. Impressive! Bad timing, eh?
  • HUBSPOT  |  WEDNESDAY, APRIL 10, 2013
    [Customer] 27 Time-Saving Tools and Tricks to Be a More Productive Marketer
    Clarify (a HubSpot customer) is just as fast, but more advanced. Take a look at the visits, leads, and customers each of your marketing channels have generated. Use a conversion assists report or customer interviews to determine which pages were most commonly used by customers to make their purchase decision. Timeboxing.
  • VIEWPOINT  |  FRIDAY, MAY 13, 2016
    [Customer] What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer
    A ULD clarifies what a lead is to everyone in your organization, and these leads also: Fit the profile of your ideal customer. An inquiry becomes a lead when it: Fits the target customer profile (industry, revenue, number of employees, etc.). For whatever reason (was it beneath him?) the CEO failed to step in and act.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Customer] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    If you’re a HubSpot customer, this is all built into the software.). Besides being timely, you should also make sure you’ve got context on who you’re responding to -- are they a VIP customer? One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. Social Media
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Customer] Three Tips for Easy Editorial Calendars
    conferences, product releases/updates, customer panels, etc.). What do existing customers say about software A? Tweet We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. And I have to admit, it’s tempting. But it’s also a mistake. Title.
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 21, 2012
    [Customer] Why use social media? The business case.
    It’s no longer a case of you putting materials out and attracting customers. 2. Customers are out there researching. 3. Your customers are talking to each other and influencers online. 4. Your customers want you there. It is actually something prospects and customers are calling out for. 10.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 8, 2015
    [Customer] Your Story is Not About You - Content Pros Podcast Episode 2 with Ann Handley
    Every person in your company has a story (every customer does, too). " Being customer focused is a requirement, not a choice. Ann Handley is the Chief Content Officer for MarketingProfs , a company that offers real-world education for modern marketers through training, best practices, research, and content. ” I love this.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 3, 2014
    [Customer] 8 Free Research Reports to Guide your 2015 Marketing Plan
    Whether born out of legitimate complaints or the mutual frustration of not achieving adequate customer acquisition results, the finger-pointing can become predictable, if not childish: “These leads stink!”… “You couldn’t close a screen door in a hurricane!” The State of Marketing Automation 2014: Processes that Produce. Good luck!
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 5, 2013
    [Customer] 3 Lessons From My First 100 Days of Marketing Automation
    Allow your customers/prospects to browse your shop in peace, safe in the knowledge that your system will reach out at exactly the right time. This scientific marketing qualification of leads makes for happier sales teams (and customers) as every lead has a back-story before it gets into the queue of a sales person. The Next 100 Days….
  • MARKETING ACTION  |  WEDNESDAY, MARCH 19, 2014
    [Customer] An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 2
    Who do we, each team, think are our ideal customers? It’s something that we hear about every day from our customers and from prospects that we’re talking to. If you look at a marketer’s job, it’s not just about bringing in a new prospect and helping make them into a customer. Sales and marketing alignment.
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Customer] Safety First: The Basics of Website Security for Ecommerce Retailers
    It is particularly valuable for ecommerce retailers not just for security reasons, but also to build trust with site visitors and prospective customers: attaining an SSL certificate essentially verifies an entity’s credentials, certifying that they are who they say they are and that their site is safe to visit. PCI Compliance. Use HTTPS.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Customer] The Power of Word of Mouth Marketing & How You Can Do It
    A referral campaign where your audience can send new customers your way and will receive a perk in return. Word of mouth marketing is just one example of how you can increase engagement by encouraging your current customers to share your product with their friends—but there are countless other ways too! But How Do You Do It?
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 27, 2013
    [Customer] The Best Marketing Blog Posts of 2013
    Customer Loyalty: 3 Ways to Create a Cult-Like Following. 5 Facebook No-Nos that Turn Off Customers. How to Compel & Not Repel Customers on Facebook [Infographic]. The end of year is a time for reflection, especially when it comes to your marketing tactics and campaigns. What worked well for you this year? Email Marketing.
  • JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Customer] This Week in Content Marketing: The Future of Television Advertising Is Native
    In this way, they have the potential to make a bigger impact with customers who are members of these communities. In its place will be six pods of custom branded content per year, produced by the SNL cast. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 5, 2014
    [Customer] How to Market Your Business Through Social Media Networks
    Secondarily, social media should be used to reinforce the relationship you have with your existing customers. Your customers and prospects will offer feedback and suggestions that can be illuminating and profitable. Artillery B2B Marketing Blog > The Forward Observer. They aren’t sure if it’s worth the effort (ROI). Create content.
  • SALES LEAD INSIGHTS  |  THURSDAY, JULY 14, 2011
    [Customer] Bridging the Content Chasm for B-to-B marketing automation and lead generation
    Changing buyer behaviors require B2B marketers to communicate with prospects and customers in new ways. There’s a new marketing term that I’m hearing more and more often - “the Content Chasm”. Buying marketing automation and then only using it for batch-and-blast emails is a waste of time and money.
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Customer] 3 Reasons To Bid On Unprofitable Keywords
    ” may entice the customer to click through to your site and learn about various differences between the two products. After reading about improved picture quality, clarity in all positions, and advanced backlighting, the customer might start to question their decision to buy a plasma TV. Competitive Conquesting.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 21, 2011
    [Customer] 5 Ways for Your B2B Video to Compete with Hollywood
    You’re competing for attention — for the focused time to get your message across to a potential customer. It would be great if customers were sitting quietly in front of their laptops for your message to arrive, but they’re not. Your customers have this skill too. Watching your video is optional for your customers.
  • MARKETING ACTION  |  FRIDAY, AUGUST 29, 2014
    [Customer] How to Create an Effective Video Marketing Strategy
    It can help you create connections with your customers and audience members, leading to brand loyalty and better word of mouth. If you want to empower your customers to do more, think about how video can help you achieve this goal. Think about the areas where your customers or audience members are asking questions. That’s okay!
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, SEPTEMBER 2, 2012
    [Customer] Why a Content BOM is Crucial to a Successful Industrial Web Design
    What kind of content will educate your customers and help them make an informed buying decision (Move away from price). How to grow your base of loyal customers (Sales support and referrals). Content BOM is not a typo in my headline. Read on…. What went wrong? The short answer – no content BOM (Bill Of Materials).
  • BIZIBLE  |  TUESDAY, JULY 12, 2016
    [Customer] Marketing Performance Management: Tactics to Increase ROI
    For example, cost per lead (CPL), cost per customer (CPC), and revenue. When you are measuring performance at every stage of the funnel you get a full view of the customer journey and can provide a great experience every step of the way. Budgeting. But how do you decide on those goals? How do you determine the necessary budget? Future.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 3, 2017
    [Customer] 5 Things Email Marketers Can Do Right Now To Improve Their Deliverability
    In my role here at Oracle running Global Deliverability, I have many chances to talk to customers and prospects at all points on the deliverability life cycle. Be sure and send a welcome message (or a series of them) to educate your customers about your product and how you to plan to communicate with them. Email Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 14, 2015
    [Customer] Four overlooked B2B marketing ideas you can use now
    Between custom audiences, interest targeting, workplace and behavior targeting (which includes third-party data sources for industry, role, seniority, company size, etc), you can effectively narrow in on almost any business target audience on Facebook. By Eric Wittlake, {grow} Contributing Columnist. Account-based advertising. Your Turn.
  • EMAGINE B2B BLOG  |  MONDAY, JULY 6, 2015
    [Customer] Not Content With Your Content?
    But, this cannot be done without a focused message ( i.e. what you do and how you do it) to your site’s visitors and potential customers. If you sell used cars, for example, think of the most common concerns and questions that your customers have and begin writing in a way that addresses those topics. What should I keep in mind?
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 13, 2017
    [Customer] The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization
    The objective is to design a marketing campaign that closely matches the expectations of customers in the targeted segment. Personalization should be a two-way relationship between a business and its customers and prospects. Customer engagement analytics and predictive models are also critical. Real personalization goes deeper.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Customer] Create an Event Oasis: The Top Reasons to Host a Lounge
    Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information. This is an awesome opportunity for you to create a special space for a targeted group of people (ex: customers, top influencers, champions). What is it? Why stop at a booth?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 29, 2015
    [Customer] New legal guidelines may impact many freelance employees
    Employee misclassification” has led to lawsuits against companies including Uber and FedEx — businesses that rely on contract workers to fill customer demand without taking on the overhead of hiring full-time employees. By Kerry Gorgone, {grow} Contributing Columnist. The U.S. But what if your company wants to hire freelance employees?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Customer] How do you use social media to promote a boring product?
    4) Where are our customers and competitors? 4) Where are our customers and competitors? Is your business boring? Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. Printer cartridges. Blenders. Waterproofing. Shipping containers. Back-up cloud data services (cool plan via Marcus Sheridan ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 27, 2015
    [Customer] Why Big Data will go away soon
    You’ll simply ask your device a question about your customers or competitors and it will know what data to pull, what analysis to run, and how to interpret the results. You'll simply ask your device a question about your customers or competitors and it will know what data to pull, what analysis to run, and how to interpret the results.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 4, 2015
    [Customer] The Future of Modern Marketing As Seen by Global Experts
    And when we say audience, we mean customers, prospects, partners, advocates, and even readers. Now that we have looked back at the past year of Modern Marketing we can look forward and predict the future. Predicting the future can sometimes be a tricky business. It is efficiency. More efficient content that serves the right audience.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2016
    [Customer] 4 Ways You Can Scale with Your Marketing Programs
    Aside from focus groups, other ways you can uncover insights for your company include surveys, internal interviews, customer interviews, and of course reports. Consider working closely with customer success, support, and other teams in your organization. So how do you make sure that you’re growing with your company?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 12, 2012
    [Customer] What Marketers Need to Deliver the Right Product, Right Place & Right Time
    The more you understand why your customers buy, the better equipped you are to sell. You need to know how customers prefer to be reached. by Sylvia Jensen | Tweet this Back in school we thought we learned everything about marketing. It doesn’t take long in the real world to learn that even the 4 P’s could use some updating.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Customer] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    The future of targeting is spontaneous, custom ad creation. ” His point is that creating content at scale is no longer the challenge (debatable, in my opinion, for high-quality content), and that the hurdle is real-time audience targeting from customer data. Well AdWeek is over. We found out that Jerry Seinfeld loves advertising.
  • ANNUITAS  |  THURSDAY, FEBRUARY 23, 2012
    [Customer] My Love/Hate Relationship with B2B Events
    I am not his target customer and will not be buying their auto-dialer solution any time in the next 15 years. Recently, as I walked through an airport, I found myself having to provide a detailed explanation to the shoe shine man as to why I was not going to be a customer of his. I have a confession to make. We just have to!”
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Customer] 7 Ways to Create More Interesting Content for Your Blog
    Talk to any person serving on the front line and you’ll find that not only do your customers have questions relating to your products – they have lots of them. Once you talk to your people and discover these questions, you can create blog content that is truly valuable and helpful to your customers and your potential customers.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Customer] 4 Marketing Lessons from YouTube Giants
    Without telling your story well, whether it’s through your voice or your customer’s, your chances of success are greatly reduced. So the return on his investment to create this great content on a daily basis is a growing audience of potential customers. It is closing in on 10 million views in just 3 days.
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Customer] Here’s Why Infographics Outperform Blog Posts
    To guide our customers (and ourselves) in this process, Contently’s data scientists tracked the behavior of our clients’ content over the last year. Sure, articles let brands talk directly to customers about solving problems, like how to save for a home while paying off student loans, for example. My brother was right.
<< 1 2 ... 116 117 118 119 120 ... 292 293 >>