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  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 6, 2014
    [Customer] No Cookies for You – How to Get Sales to Talk Value, Not Price
    And to sweeten the deal for the board, the CFO would love to see free custom  reporting for the next five years. The waterfall on one of these looks a lot like this one from Deloitte: The problem is that it’s not even a little bit transparent and every order in this scenario becomes a custom order. The team manager wants free training?
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 2, 2013
    [Customer] Introducing the First IVR Solution Built for Use by Marketing, Sales, and Support Teams
    It enables businesses to cut operating costs and improve efficiency by automating otherwise manual processes, including the: Conducting of customer satisfaction and market research surveys. Instantly search our library for an IVR template, and then customize the IVR to meet your specific needs. Ifbyphone’s New IVR Solution.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 26, 2013
    [Customer] The Power of Audio Based Social Media Marketing
    10 Ways B2B Businesses Can Use Pinterest Along for the Ride: Social Conversations on the Customer Journey. 'When looking at social media marketing, we all tend to concentrate on the main forms of content that can be produced: Text, Photo, and Video. Obviously there are others, such as Presentation, Discussions, etc., Comments Thanks Amy!
  • VIEWPOINT  |  THURSDAY, OCTOBER 11, 2012
    [Customer] PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
    He talks about how buyers have more access to more information than ever before, adding, “The buyer has access to your customer base, to my customer base, to my client’s customer base online, through LinkedIn, through Quora, and through social groups. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 21, 2014
    [Customer] Event Marketing – The One Secret To Killer Events
    As one of our speakers for Brand ManageCamp 2014, Jay Baer, says – “Sell and you will have a customer today. Help and you will have a customer for life.” 'I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. But in every case where I have attended an event and thought “Wow.
  • HUBSPOT  |  SATURDAY, AUGUST 17, 2013
    [Customer] The Resources You Need to Start Creating Visual Content [In Under 100 Words]
    Thank you for caring about creating quality (if hacked) design that your prospects and customers love. 'Happy weekend! Time for more marketing in under 100 words. Today, it''s do-it-yourself design. First, learn some basic design terms and keep the non-designer''s guide to Photoshop handy. Next, get inspired. Wow -- 98 words.
  • WEBBIQUITY  |  TUESDAY, JUNE 18, 2013
    [Customer] Amazon Shuts Down Minnesota Affiliates
    As a result, we will no longer pay any advertising fees for customers referred to an Amazon Site after June 30 nor will we accept new applications for the Associates Program from Minnesota residents. Based on your account closure date of June 30, 2013, any final payments will be paid by August 30, 2013. Isn’t that just great. Random
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [Customer] Personalize, Challenge & Engage
    Our recommendation, and one we embody in our latest generation of customized value selling marketing tools, is to combine the best logical business case elements with the emotional attention-getters, leveraging a three step engagement process to: Personalize , Challenge and Engage. You have two options 1. So why do most select the sure bet?
  • B2B MARKETING UNPLUGGED  |  FRIDAY, OCTOBER 1, 2010
    [Customer] Preventing Agency Suckiness
    Remember, they are doing what the rest of us do when asked for a customer list. We proudly throw our most prominent customers into RFPs and web pages even though: a) we did only a very small project; b) did it years and years ago; c) screwed it up and haven’t had the nerve to ask for more business since. Seriously.
  • HUBSPOT  |  MONDAY, OCTOBER 11, 2010
    [Customer] Answered: 10 Questions About Website Redesign
    To turn your blog into a magnet for new readers and potential customers, start with three basic steps—create content, promote it on the right channels and engage in conversations with your target audience. Is it effective to include customers in the decision to update the website? Where should your blog live? bookmarks.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Customer] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    Think of an interesting or funny way you can engage your potential customers with a clever and original hashtag. 'Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. 1) Improve Multimedia With Twitter Cards. App cards.
  • HUBSPOT  |  THURSDAY, MARCH 28, 2013
    [Customer] Native Advertising Is Broken: Here's How to Fix It
    Neither marketers nor publishers have realized the true power of native advertising as a means to begin the process of converting strangers to visitors, visitors to leads, leads to customers and, finally, any and all of them into brand advocates by attaching inbound marketing strategies to their native advertising placements. Maybe it's not.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Customer] The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
    18) In 2009, the FTC instituted a series of regulations banning untruthful customer testimonials. We can then connect and engage with our customers by adding value in that content through learning or entertainment. And we thus delight our customers because they feel their choice was well worth it and their time well spent.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, SEPTEMBER 6, 2013
    [Customer] A LinkedIn Strategy That Amplifies Your Credibility
    In our 2013 Sales & LinkedIn Study , we found that top sellers are doing far more than other salespeople to leverage LinkedIn to help them develop trust and credibility with their prospects and customers. To be successful, you have to really look at the view from the customer’s side and get out of that "What’s in it for me" mentality.
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Customer] Selling the C-Level: 7 Content Marketing Myths Debunked
    So you’ve got to work it by solving the pain points of your customers. Those customers that want to take your advice and do it themselves?… Those are not the kind of customers you want. Most of the questions revolved around myths that senior marketing managers believe, but that are actually not true at all. Really amazing stuff.
  • B2BBLOGGERS  |  TUESDAY, DECEMBER 14, 2010
    [Customer] B2B Marketing Predictions: Six Things That Won't Happen In 2011.
    The only voice (and lens of the world) that matters is the customer’s. Your message must be in all the channels your customers use, and for most B2B markets printed trade publications remains one of them. Predictions. And More Predictions. In this article I take a slightly different approach. Gorbachev, tear down this wall!&# Sign up.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 28, 2013
    [Customer] Don’t Aim to Be Popular, Be Effective
    priority is to serve my customers and my investors. We’re here to build the best online marketing tools and resources for our customers so marketing their businesses is a snap. 'As the leader of VerticalResponse , I wear a lot of hats and do many things. It All Rolls Up to You. Have a Rock Solid Company Culture.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 10, 2014
    [Customer] How B2Bs Can Beat the Black Friday Blues
    Take advantage of this by promoting your products and services at a range of price points that meet the budgets of your target business customers. Know your customers’ budgetary cycle. So it’s wise to know when your customers are keenest to spend, either in general or due to leftover budgets that are on the chopping block if unused.
  • BLOG MY CALLS  |  TUESDAY, APRIL 1, 2014
    [Customer] LogMyCalls to Launch Line of Beaver Meat Products
    LogMyCalls customers can immediately begin purchasing these beaver meats on LogMyCalls.com. George, Utah - April 1, 2014 - LogMyCalls today announced a radical new element of its branding strategy--the release of a new line of savory, salty beaver meats. Bernard Beaver has long been the mascot of LogMyCalls.
  • WRITTENT  |  MONDAY, OCTOBER 7, 2013
    [Customer] Blogging for Business: 58 Unbeatable Reasons to Run a Blog
    Customers rely on information from blogs when shopping online. 19) 43% of marketers generated a customer from their blog this year Tweet (Source: HubSpot ). The more often you blog – the more customers you acquire. Blog is a great way to let customers discover what you offer. Okay… here we go! Get found or perish.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 3, 2013
    [Customer] “Scandal”: The Show That Twitter Built
    Paul Cooligan of Instant Customer suggests augmenting a broadcast with a social channel such as a Google hangout or Twitter. Stephanie Sholknik, director of social media for Digitaria, says the surest path to gaining customer loyalty is through close, individual dialogues. The reason for this sea change?
  • TOMORROW PEOPLE  |  FRIDAY, JANUARY 13, 2012
    [Customer] What does 2012 Hold In Store for your Business?
    The key is to take a look into the future: Wider customer-base: Does 2012 hold a wider customer-base in store for your business? Market trends 2012 clearly suggest that companies that connect up with their customer across the different marketing channels will do well in the months to come. What does 2012 mean to you?
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 25, 2011
    [Customer] 10 Ways to Make Your B2B Trade Show Social
    B2B marketers focus on social media as a way to connect online with prospects and customers, but social media offers a huge opportunity to enhance offline events like tradeshows and conferences. Don’t make your prospects and customer search to find you on these platforms. And more social. Use Full URLs for Social Media Profiles.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Customer] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Interviewing Steve Miller (the marketing consultant, not the 80s rock star), Gary Kane presents and explains the 10x10x10 model for content marketing, starting with: “Write down the 10 most frequently asked questions from your customers.” So it is with Content Marketing Week. What pitfalls should content marketers avoid? How I.T.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Customer] B2B Marketing Actions You Can Take Now to Have a Better 2013
    Holiday greeting cards can keep you connected to customers in winter, but what are you doing the rest of the year? For most people, the end of the year means enjoying holiday celebrations, taking time off work, and making sure tax items are in order before Dec. How does the holiday season affect your product or service?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Customer] What Social Media Looks Like at the New B2B Version of Kodak
    They need to approach their customers and prospects with information that helps them solves problems. They need to inspire customers and prospects, not bore them. They can consider honest customer and employee interviews. 'Yesterday as Kodak emerged from bankruptcy , Antonio M. Now that company is gone. And the name has to go.
  • HUBSPOT  |  THURSDAY, AUGUST 5, 2010
    [Customer] Social Media Marketing Lessons From Justin Bieber
    Lesson: When launching a new product or initiative, engaging your existing customer base for support can make all the difference in the world. ” Lesson: Create a sense of ownership with your customers- being transparent and building a real connection is a great way to generate loyalty. Engage Early, Create a Sense of Ownership.
  • INBOUND SALES NETWORK  |  THURSDAY, DECEMBER 15, 2011
    [Customer] Why ToFu is Just an Appetizer
    You need to develop the Middle of the Funnel (MoFu), such as lead nurturing, that will help satiate their hunger and deliver the unique customer experience that will raise your profits to completely new levels. Without landing pages, you can't convert your website traffic into customers. When I first met my wife, she was a vegetarian.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 31, 2013
    [Customer] How Marketing Automation Power Users Outperform [CHART]
    Every Eloqua customer has a resident expert: A person who knows the system better than anyone else and spends the most time in the system, dedicated to making the machine hum ever more finely, wringing every last lead out of their marketing efforts.  Well if that something is automation, that doesn’t seem fair, does it? 
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Customer] Google Android and Nestle KitKat: The Ultimate Co-Branding Marketing Takeaways
    As you’re considering which brands to partner with (or to include in your partner ecosystem) think about their business ethics, including how they treat their employees, customers, other stakeholders, and even their competitors. It’s an opportunity to shape the way customers think about your brand. Partner with the right brands.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 20, 2012
    [Customer] Content Marketers Must Read Book of the Week!
    And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Customer] How Print Publications Impact B2B Content Marketing Development
    Chart: What Content Sources Do Customers Trust? 'Earlier this month, MarketingSherpa’s chart of the week  covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. What do you think is generally higher quality?
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Customer] Facebook Launches Much-Anticipated Open Graph Applications
    To take advantage of Open Graph capabilities to create customized, smarter Facebook applications, marketers will need some development resources. Customer Testimonials App: Create an app that easily enables customers and fans to share testimonials about your business' various products and services. Awesome News for Marketers!
  • HUBSPOT  |  WEDNESDAY, MAY 12, 2010
    [Customer] Twitter Gets Business-Savvy with New Business Center
    Several exclusive features will become available for companies to better communicate with customers and improve their online presence. Previously, users could only connect via DM when both parties followed each other, often limiting the amount of interaction between companies and customers. What's New in the Twitter Business Center?
  • SAZBEAN  |  THURSDAY, FEBRUARY 3, 2011
    [Customer] Choosing the Right Social Media Measurements
    You may need to get a CRM (customer relationship management) system in place so you can actually keep track of what’s going on with your customers. Everyone is always looking for the golden rule of measurement. What should I measure & how? The problem is, it depends. It really does. Thoughts?
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 3, 2010
    [Customer] Real-time Social Media Monitoring with Social Mention
    You can customize based on the type of media: Or select specific social networks and channels to search: Results at a Glance. Especially nice are all the customizations available for searches and the ability to get the data out of their system via either email or rss or by exporting to csv/excel files. Social Media Search with Options.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Customer] Is there a “content pattern” that builds a brand?
    In this content series, the company teaches techniques that will help a customer use its products better. In this content series, the company teaches techniques that will help a customer use its products better. 'Everybody wants their content to go viral. Can this idea be applied to a business of ANY size? Even an individual blogger?
  • THE ROI GUY  |  WEDNESDAY, MARCH 23, 2011
    [Customer] Alinean recognized by BtoB Magazine’s as one of Top Agencies for 2011
    With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] 16 Things That Top Sales People Don’t Do
    They comes across as real and make every effort to understand their prospect and customer.  Persuasion on the other hand puts the customer or prospect first and delivers value that builds trust.  So what is it that top sales people do that makes them the best at what they do ? Less is more. Top sales people don’t loose control.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 17, 2010
    [Customer] Leaders indicate Growing Investment in Smart Digital Content
    The survey highlights this, with Leaders growing investments over laggards in: innovative marketing activities around e-platforms; engaging clients through social media, and; developing custom content. Do you deliver more Customer Bottom-line Impact th. CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
  • INBOUND SALES NETWORK  |  TUESDAY, APRIL 17, 2012
    [Customer] How Dynamic Is Your Lead Generation Program?
    It really doesn’t matter how you sell, what matters is how your customers buy. Your customer is now king and you need to understand how they buy so that you can create a low-friction, differentiated customer buying experience. Prospective customers need to know why you are unique and why they cannot live without you.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 2, 2012
    [Customer] Who Sells More: The Quiet Rep, or The Aggressive Rep?
    When your sales reps regularly deal with customers for renewals and upsell opportunities, an aggressive sales rep may overstep the boundaries of the customer relationship. Every customer will react differently to a specific tone of voice. It’s a good question to ask, but what is a sales personality, exactly? Flexibility.
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2011
    [Customer] 101 Awesome Marketing Quotes [New Ebook]
    Make the customer the hero of your story." There is no black magic to successfully attracting customers via the Web." We often forget what a versatile profession marketing is. We write press releases, create videos, run analysis, design presentations and hold conferences. Here is a sneak preview of some of the featured quotes: 1.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 27, 2013
    [Customer] 3 Key Takeaways From Megan Heuer’s Sales and Marketing Therapy Session
    Most important of all, prospects and customers appreciate the relevant, well-timed interaction. 'by Erick Mott | Tweet this It is no mystery that sales and marketing teams often don’t see eye-to-eye when it comes to lead quality and conversion. In fact, you’re showing the love with more leads than ever.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 28, 2012
    [Customer] Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!
    Your best customers, your repeat customers and raving fans, are always people who had a problem that your solution solved. Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this. You make a plan, develop a list, determine who to talk to and what to talk to them about. Blended strategies work the best.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, OCTOBER 24, 2013
    [Customer] [Video] Dealing With Fear When You're Selling
    was afraid of losing customers or worse yet, losing opportunities to competitors. 'If you''re selling, you''re most likely experiencing fear. say that, because I''ve dealt with it my entire professional career. I''ve worried about meeting my quota. Then, when I did, I worried about doing it the next month. It just making things worse.
  • HUBSPOT  |  THURSDAY, JUNE 28, 2012
    [Customer] 12 B2B Facebook Cover Photos to Get Your Creative Juices Flowing
    This manufacturer of snow removal equipment (and HubSpot customer!) So it only makes sense that they use their Facebook cover photo to promote not only their own investment in the social enterprise , but also their investment in one of their customers, too. Yoh is a HubSpot customer that provides HR outsourcing solutions. Mason.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 22, 2013
    [Customer] 10 Must-Dos for Successful B2B Lead Generation
    Just make sure you are absolutely clear about who your ideal customer is. 'We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success. Has your campaign been thoroughly planned?
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 4, 2012
    [Customer] 25 Ways To Promote Brand Awareness For Your Small Business
    Whether on the blogs of potential customers or fellow businesses, comments can help get you noticed. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there!
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 31, 2011
    [Customer] Do Your People Quack Like Ducks or Soar Like Eagles?
    In the book, Lead with LUV: A Different Way to Create Real Success , the co-authors use a great analogy for the style of customer service employees provide. ” Ducks quack and quack the company line and are not empowered to solve customer problems. Tweet. There are ducks and there are eagles. Eagles soar. ” Quack!
  • REPUTATION TO REVENUE  |  WEDNESDAY, FEBRUARY 24, 2010
    [Customer] Six steps to differentiating your solutions
    Your customers are inundated with shiny new offers every day of the week, and they pretty much tune them all out. Aargh! Six weeks to launch, and so much to do. The solutions management folks have spent months putting together the new offering, and now we've got about 87 things to do to get ready on the marketing side.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 5, 2012
    [Customer] The Social Media MBA: Current Social Media Marketing Trends
    These trends are, in my opinion, ones that will contribute greatly to the success of a social media endeavor by creating and nurturing a relationship with customers and potential customers. For example, a customer can use both Yelp and Foursquare to research places to meet a client.  In no particular order: 1. Social Media MBA
  • SAZBEAN  |  THURSDAY, APRIL 14, 2011
    [Customer] Social Media Success takes Planning
    Fans & Followers do NOT (necessarily) equal Customers Customers are people who give you money in return for something they find valuable. If you jump headlong into social media and setup Facebook, Twitter, LinkedIn, YouTube, etc. If not, what do you hope to accomplish by running the contests? photo by jurvetson , on Flickr).
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Customer] How Should I Structure My Marketing Automation Team?
    As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. 'Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Customer] Why Business Blogging Works
    Potential Customers: Potential customers read blogs to find helpful industry content. Now you may be saying to yourself, "my potential customers don''t read blogs." You might be right to say that your potential customers don''t subscribe to blogs. 'Every month, I run a new hire training class on blogging. an About page.
  • SYNECORE  |  SATURDAY, OCTOBER 19, 2013
    [Customer] Inbound Marketing Ain’t Dead Yet
    By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. 'The marketing world has been abuzz with articles about content marketing – what it is, how to do it, what it means for the fate of humanity, etc. for years. Read: it’s old news.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Customer] Facebook Launches Call-to-Action Buttons on Business Pages
    After a three-week test in beta, Dollar Shave Club''s director of acquisition Brian Kim reported a boost in customer acquisition efforts as a result of the CTA. 'Great news, marketers: Facebook just announced a feature that can help drive more traffic from your Facebook Page to your website: a call-to-action button. Social Meda Daily
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Customer] Tom Pisello: The ROI Guy: Sales Enablement Effectiveness?
    According to sales and marketing analyst firm SiriusDecisions, “Successful reps know that establishing credibility and providing value to a prospect or customer throughout the buying cycle is the difference between closing the deal and losing it. Do you deliver more Customer Bottom-line Impact th. Do White Papers Still Engage?
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 9, 2012
    [Customer] 3 Reasons Mad Marketing TV is the best marketing show
    Mad Marketing TV – the weekly marketing show hosted by Jeff Ogden of Find New Customers and sponsored by Act-On Software is the best marketing show out there  today. We believe that sincerely. And for our sponsor, Act-On Software, there’s nothing comparable to Mad Marketing TV from competitors like Marketo, Eloqua, Pardot, etc.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Customer] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    In this post, I won’t discuss email and social media marketing on their own, but I’ll show you two ways you can unite your social media promotion and email marketing efforts to double the views, conversions, and ultimately new customers from your marketing content. Create a custom audience in Facebook Ads Manager based on “website visits.”
  • VERTICAL RESPONSE  |  MONDAY, MAY 12, 2014
    [Customer] Show ‘em What You’ve Got – Send These Demo Emails Today
    Jeff Kear, who owns an online software company, Planning Pod , uses demo emails to show his customers how to use his event-planning app. This email encourages customers to schedule a 30-minute demo of the software. Plus, the photo lets the customer know that they’re dealing with a real human being. You can through email!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Customer] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Embracing new ideas is key, but while the pace of change in technology is well reported, we hear little about the rapid evolution of customer expectations. This innovation has helped leading Fortune 100 companies gain a deeper understanding of their buyers resulting in improved lead generation, customer experience, and revenue performance.
  • HUBSPOT  |  WEDNESDAY, MARCH 27, 2013
    [Customer] The Marketer's Go-To Guide for Creating Data-Based Content
    And of course, HubSpot customers can use our software to harness all the social data out there, particularly to determine how the content they're sharing resonates with their audience, and how that engagement drives bottom-line metrics, like customer generation. 5) Lead and Customer Data. We inbound marketers are a unique bunch.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Customer] B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
    Founder of the Content Marketing Institute and Junta42 , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his book, Get Content Get Customers. Are you a PRO MEMBER? Log In. Our Sites: Content Marketing Institute. Junta42. Content Marketing World. CMI Books. CMI News. SocialTract. Skip to content.
  • ONPATH  |  THURSDAY, MAY 5, 2011
    [Customer] Elevator Pitch: One Sentence Can Change Your Life
    List every single benefit you offer clients or customers. If you have a product, focus on what the main benefit the product delivers to the customer). Q: Who are your customers? Have you ever been in an elevator when a stranger asks what you do for a living? When this happens are you taken by surprise? Generate curiosity.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [Customer] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
    Real-time search and geo-targeting tools let you find targeted, relevant conversations amongst would-be customers and engage with them in a meaningful way. You can invite customers to view your pitch and follow future pitches via the mobile app or email notification. RebelMouse https://www.rebelmouse.com. and succeeding. I thought so!
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Everything You Should Know to Prepare For Google+ in 2014
    Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently. Claim your custom URL. 'There is no ignoring it. Google+ is here to stay in 2014.
  • 3D2B  |  TUESDAY, NOVEMBER 11, 2014
    [Customer] 5 B2B Cold Calling Tips That Achieve Sales Results
    Pinpoint Your Customer Profile. You need to ensure you understand clearly your targeted customers’ profile—who they are, the markets they participate in and the issues they are likely to be facing. Research Each Customer. So, how do you prepare for success? Start with these cold calling tips. Cold Calling Tips. Cold Calling
  • SALES CHALLENGER  |  TUESDAY, AUGUST 30, 2011
    [Customer] 5 Lessons on Developing Challenger Reps
    You can’t expect your reps to teach customers if you don’t tell them what to teach…you can’t develop Challengers but continue hiring Relationship Builders …you can’t expect managers to coach to Challenger behaviors if they haven’t experienced a Challenger sale first hand, etc. There has been a lot of buzz around Challenger Reps recently.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Customer] Is Content Curation an Easy Way for Content Marketers to Do More.
    in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? What is content curation?
  • LEAD VIEWS  |  MONDAY, AUGUST 16, 2010
    [Customer] The Giants in the Marketing Technology Landscape
    So Adobe is moving in terms of making web authoring as central piece and continues to assemble components of the online customer engagement ecosystem. IBM recently announced that it has entered an agreement to purchase Unica in a cash transaction worth approximately $480 million.
  • HUBSPOT  |  SATURDAY, DECEMBER 27, 2014
    [Customer] Want More Sales? Try Using These 13 Influential Words
    As the primary "weapons" to convert prospects into customers, w ords are incredibly important to salespeople. Customers don''t care about features and benefits," Colleen Francis, owner of Engage Selling Solutions, writes in her book Nonstop Sales Boom. 'This post originally appeared on the Sales section of Inbound Hub. 1) You. 3) And.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 24, 2013
    [Customer] Power Opinions - BANT is BUNK … Revisited
    Dave Brock (Partners in EXCELLENCE). "… perhaps a customer having a budget might be a red flag or a warning sign. 'BANT is an acronym for Budget, Authority, Need and Time Frame. have written articles and blogs against BANT (as a lead qualifying criterion) for years. summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013.
  • LEADER NETWORKS  |  THURSDAY, JULY 26, 2012
    [Customer] Nearly 80% of People Participate In Online Community to Help Others
    In the survey, we had an "Other" category and it was interesting that the most common fill-ins pertained to business; most popular fill-ins included customers, prospects, and clients. One of the most common questions people ask me is why do people participate in online communities. Go figure. On to the data. Fantastic news!
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 4, 2012
    [Customer] Do You Have a Plan for Your Social Media?
    Find your best fit - go where your customers or potentials are. What’s your social media plan – Ready, Fire, Aim? Most businesses social media plans fail because there isn’t a plan. Here are some highlights: Make a commitment – establishing yourself and your company doesn’t happen overnight. Do you have a plan?
  • MARKETING INTERACTIONS  |  SUNDAY, OCTOBER 25, 2009
    [Customer] Is Your Marketing Content Ready for Step Backs?
    customer interviews. past customer surveys. As B2B marketers of complex sales gain traction in developing content across buying stages, they've got to remember that answering objections and correcting reversals is not just a sales activity. Step Backs cause stalls to pipeline momentum. listening to and monitoring social networks.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 6, 2011
    [Customer] Social Media Marketing: 2011 Trends Report
    It is a customer phenomenon. This will demonstrate itself as social moves into product development, operations, customer service and even sales. Blogs and dynamic content will become absolutely necessary for any company website and for brands to interact with customers in a personable and authentic way. Metrics will mature.
  • THE ROI GUY  |  MONDAY, OCTOBER 31, 2011
    [Customer] Are you CIO Worthy?
    With established customers, this means cultivating relationships that can openly share with you strategic goals, performance and insight. Industry and competitive knowledge –strategic insight requires that you not only know the customer, but know the marketplaces they are playing in, and the competition. Your time is very expensive.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 16, 2013
    [Customer] 4 Tips to Consumerize Your B2B Marketing
    Create Customer Challenges to Encourage Feedback. Customer testimonials are a great marketing tactic, but finding the right people to be your advocates can be difficult. To encourage more customers to get involved in marketing, B2B companies can create challenges for their customers that offer a reward upon completion of the challenge.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 8, 2011
    [Customer] The Fifth P of the Marketing Mix
    During yesterday’s sales enablement session at the Sirius Decisions Summit , Kopec discussed the need for fresh, timely content and for this content to align with the customer’s buying process. by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. Reddit.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 22, 2013
    [Customer] 4 Elements to Consider to Take a B2B Website Mobile
    Focus on the following four elements to ensure your B2B website passes the test for prospects and customers. The best way to capture information from potential customers is through landing page forms. Long load times are inexcusable for B2B sites hoping to reel in potential customers. Forms. Forms on mobile need simplicity.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 20, 2010
    [Customer] Twitter and Your Brand: Should You Tweet It or Beat It?
    A new study by Vivaldi Partners and Lightspeed Research examines more than 60 companies and assesses customers’ brand affiliations, advocacy, and sense of community, among other factors, for how they create true value for the companies, no matter whether it’s online or off.”. Your Customers Are Mobile, Are YOU? Barb Coté.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Customer] How Smart Marketers Are Sabotaging Their Calls-to-Action
    You''re not writing custom copy. So, we customized the CTA copy to reflect the audience to whom the post was targeted. Here''s the customized version: We''ve since customized our offer CTAs when we''re emphasizing something the CTA copy doesn''t reflect, and consistently see improved conversion rates as a result. It did.
  • SYNECORE  |  MONDAY, JANUARY 26, 2015
    [Customer] 5 Facts Every Business Needs to Know about the Mobile Revolution
    Here are five facts that show how significant the ongoing consumer shift to mobile is, why it is important for retailers to adapt quickly by providing a mobile-friendly customer experience, and how implementing RWD is a solution makes that achievable. 'Guess what? The world is in the middle of a mobile revolution. Omnichannel is on the Rise.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, JANUARY 22, 2012
    [Customer] 3 Big Sales Problems I See Today
    Management's failure to understand changing customer/behavior. Recently I was interivewed by the Sales Lead Management Association about some of the biggest problems I see today that are having a negative impact on sales -- and what can be done about them. What was my key focus? You can listen to the download the interview below.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 17, 2010
    [Customer] Tip: Address Unified Marketing Technology Solutions Now.
    The right foundation, advanced with understanding that the next wave of applications will likely stem from a broader set of business users who will increasingly have an insatiable desire to better understand the data around customers, will serve your roadmap well as the next generation of marketing technology emerges. Mike Fuqua. Tweet This!
  • WRITTENT  |  TUESDAY, JUNE 18, 2013
    [Customer] How B2B Brand Storytelling Can Benefit Your Business
    As Brooke Howell points out, “it can be hard to get a conversation started…by business customers or create viral appeal.” eGain doesn’t just make apps for customer relationship management software, they’ve created one of the best web experiences we’ve ever encountered. 'There once lived a valiant B2B marketer named Lance. Xerox. eGain.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Customer] Can’t Buy Me (Social Media) Love!
    For social media to become an important part of the marketing mix and create loyal customers, it cannot continue to rely on tactics that reinforce consumer price sensitivity. Social media marketing cannot overcome a consistently poor customer experience. In social media, marketers buy attention with promotions or discounts. That is OK.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2011
    [Customer] Three Little Marketing Ideas with Big Reach
    In response to information overload and an ever-increasing knowledge acceleration, your readers and customers are becoming more adept at info-grazing, skimming, filtering flak, personalizing streams, and giving messages the glance-bounce treatment. By Sidneyeve Matrix, Contributing {grow} Columnist. But awesomeness isn’t enough.
  • JUNTA 42  |  WEDNESDAY, MAY 9, 2012
    [Customer] 10 Ways to Optimize Your Enewsletter Landing Page
    Theoretically (and legally) the customer names that sign up to our social channels do not belong to us (they belong to Facebook and Twitter). Here are 10 steps you can take now to optimize your enewsletter landing page to get more customers and prospects to sign up for your content. Bring the signup above the fold.
  • MARKETING ACTION  |  THURSDAY, AUGUST 7, 2014
    [Customer] Marketing Agency Metrics: How to Measure What Matters
    Lead-to-customer conversion rates. Number of new customers from marketing-generated leads. Average deal size of customers from marketing-generated leads. Cost of customer acquisition. 'When I worked at a marketing agency about 15 years ago, our focus was on telling stories, making connections, and developing content.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 27, 2014
    [Customer] Strut Your Marketing Stuff: Submit a Markie Award Nomination!
    Best Cross-Channel Marketing Program – Are you creating personalized experiences with messages and promotions to attract ideal customers across channels? Best Social Campaign – Has your brand or company effectively used social marketing as a strategy to build brand awareness or turn customers and prospects into advocates?
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 22, 2011
    [Customer] Top 10 Industrial Marketing Posts of 2011
    Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers. As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008.
  • SALES CHALLENGER  |  THURSDAY, OCTOBER 17, 2013
    [Customer] My Week in Vegas: Talent, Zombies, and a Little Magic
    The Effortless Experience – Not Just for Customer Service : Last month, the newest book from CEB went on sale in North America and Europe.  The book based on research from  CEB’s Customer Contact  practice, identifies a major flaw in the conventional wisdom that businesses should over-invest to delight customers in service interactions. 
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 15, 2013
    [Customer] The Power of Visual Content Marketing and Brand Visuals in Action
    Customers seek information in various different ways, because people learn differently (click the link below to learn more about different learning styles). How are you helping your customers learn about you? 'There is an increasingly rising trend in incorporating visual content as part of your marketing plan.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 9, 2014
    [Customer] How Agencies Evolve From Vendor to Strategic Partner
    'The constant development of new marketing channels and new technologies and customer demands for more relevance has put more intense pressure on marketers than ever before. The 360-degree view of the customer everyone wants is usually a 90-degree view at best. The trouble for organizations large and small is data. Data that works.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JUNE 25, 2014
    [Customer] P-Cube Rising: Procurement is Cool Again
    With the end of solution selling, Corporate Executive Board suggests that the P-Cube is back in the game and “actively trying to disintermediate the customer-supplier relationship” at the same time that it is rapidly professionalizing.  We have also, apparently, run out of road on solution selling.  So what does this look like?
  • DIGITAL VOICES  |  FRIDAY, FEBRUARY 7, 2014
    [Customer] This Week in Digital Strategy 2.7.14
    In the process of considering the solution and researching alternatives, I began to wonder at what point in the future would the responsive path become the de facto standard, and website owners would move away from custom mobile experiences. 'Happy Friday, everyone! This week was another insightful week in the world of digital strategy.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 28, 2011
    [Customer] Marketing Tools and Technology – How Does A Marketer Decide?
    Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support.  The key takeaways from these 5 experts highlighted below: have a solid process , clear goals , a culture of testing and   innovation and listen to customer needs. . Now, people ask me. 
  • HUBSPOT  |  THURSDAY, AUGUST 2, 2012
    [Customer] 10 Stops to Take on the Road to Lead-Generating Landing Pages [INFOGRAPHIC]
    stopping in at some famous American landmarks to learn how to create landing pages that convert more visitors into leads and customers, admittedly pushing the limits of metaphor further than it probably should be ;-). Word of mouth is often the biggest driver of new customer acquisition. We'll take you on a trip across the U.S.,
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