SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 4, 2013
[Customer] How Strong Company Cultures Increase Productivity, Passion and Profit
Some people think cultures can’t be created , that they’re a product of how leaders inspire their customers and employees. strong company culture increases profit because employees, customers and stockholders are all benefiting equally. Ask not what you can do for your company. Ask what your company can do for you.
MODERN B2B MARKETING | TUESDAY, JANUARY 27, 2015
[Customer] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
We need to give our customers a reason to engage with us. That digital connection, whether it is Internet of things, whether it is devices, whether it is a wearable, those digital networks are going to play a part in helping us understand who and where our customers are. Get a license from your customers. We set up some Yahoo!
B2B LEAD GENERATION BLOG | MONDAY, NOVEMBER 26, 2012
[Customer] Trade Show Follow-Up: 5 tips to optimize response
Keep them engaged, even if they’re never going to be a customer. Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. They dump this list into their database.
EVERYTHING TECHNOLOGY MARKETING | MONDAY, MARCH 14, 2011
[Customer] 8 Tips for Marketing SaaS and Software in the Cloud
They offer new and exciting ways to deliver value to your customers. The cloud is all the rage these days. This is a significant tipping point, after which adoption of cloud services is expected to further accelerate. What does this mean for B2B marketers selling cloud solutions and software as a service? Here is why.
HUBSPOT | FRIDAY, NOVEMBER 11, 2011
[Customer] Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
As a result, we wanted to examine what this looked like for our 5,600+ customers as a result to determine if we were just one unlucky outlier and what the average business owner or marketer on the web is experiencing. Google's Change Actually Affects 11.36% of HubSpot Customers' Organic Search Traffic. Connect with HubSpot
HUBSPOT | WEDNESDAY, SEPTEMBER 7, 2011
[Customer] The Ultimate Facebook Marketing Cheat Sheet
In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. That said, you can still use iFrames to create custom tabs. Create a Welcome App: Consider using iFrames to create a custom 'welcome' page. 30 Tips and Tricks for Mastering Facebook Marketing. 1. Setting up a Page is simple.
BIZNOLOGY | THURSDAY, MAY 21, 2015
[Customer] Does advertising or engagement build stronger brand equity among Millennials?
The importance of interactive engagement was recognized by Gallup in their 2014 report on the “State of the American Consumer”, saying connecting online is most critical for developing a strong, loyal relationship with customers and even employees, which is the heart of branding. The concept of brand equity (i.e. Like this post?
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 9, 2010
[Customer] B2B Marketing: Trust + Community = ROI
Other than selling to your existing customer base which is always the shortest time to cash sale that you can find in any B2B organization – I see not trouble envisioning that your community is the 2nd best place to find and create a sale. Social Media changes that and elevates Trust to the individual level. Tweet This! Digg this!
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 1, 2011
[Customer] Partner Program (R)Evolution
There has been a lot of chatter over the past few months about our partner program and the changes we have made effective April 1, 2011. I am happy to say we have made investments in the channel and I know our partner and customer community will benefit. by Rob Brewster | Tweet this. Our 25% referral fee is still the best in the industry.
VOICE-BASED MARKETING | TUESDAY, OCTOBER 29, 2013
[Customer] Marketing Mythbusters: 7 Marketing Myths Debunked
Content marketing is often about building a relationship with an audience who may not become customers right away, but over an extended period of time develop a respect and trust for your brand that makes them an easy close later on. Customers Don’t Call Anymore. Everyone loves a good myth. You’ll explode!”—and Of course. Branding.
BIZNOLOGY | TUESDAY, JANUARY 29, 2013
[Customer] If you perform only to an empty house your show will close
Because all of us here err on the side of being insufferable snobs verging on having deep contempt for our very own customers! I am so impressed by how well brands are messaging these days. People In the world of accountability and business, it’s not good enough to be critical sensation if you can’t sell tickets. The
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 20, 2013
[Customer] Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds
Wearing his trademark Louboutin sneakers — this custom-made pair featured blue clouds on white leather — Benioff wandered the aisles, pulling special guests out of the crowd (such as Prime Minister of Haiti and supermodel Petra Nemcova) like a magician pulling rabbits from a hat. “What if every new company adopted the 1/1/1 model?”
SYNECORE | WEDNESDAY, JUNE 18, 2014
[Customer] Businesses: It's Time to Get Social, Think Local, & Spend on Mobile
Through mobile, there is a strong connection between a brand and its prospects or customers; therefore, it is essential to invest in mobile advertising. A few statistics show why mobile advertising can have a big impact: 46 percent of smartphone users say they have viewed a mobile advertisement. Think Local. Spend on Mobile.
HUBSPOT | SATURDAY, NOVEMBER 1, 2014
[Customer] 5 True Stories of Email Marketing Nightmares
– Kelly Kranz , OverGo Studio. 2) Can You Hear the Music? "As the Inbound Manager at Increnta, I was sending our most important customer an email with the annual report. It was the customer, congratulating me on the campaign and adding that ‘La Macarena’ was his favorite song. We’ve all been there.
MARKETING INTERACTIONS | FRIDAY, AUGUST 19, 2011
[Customer] From Click to Content - What's the Response?
And finally, are they becoming customers? Clicks are often considered as measurements of B2B marketing success. But have you ever stopped to think about the meaning of a click? How do you know what that click means to the clicker (clickee?). The number of clicks doesn't have as much to do with success as the response generated.
BIZNOLOGY | FRIDAY, JULY 18, 2014
[Customer] How do I track the source of phone calls?
Sometimes the customer will not remember and give an inaccurate answer. (Human Sometimes the customers will lie because they don’t want to tell you. And it might be very interesting to analyze the situations where the customers forget or lie.). But they don’t. Their first idea was a good one.
ANNUITAS | TUESDAY, NOVEMBER 15, 2011
[Customer] Ten Ways the C-Level can Positively Impact Marketing and Sales (Part Two of Two)
Know Thy Customer. Perhaps if they had done a better job of getting to know their customer, they would have known the answer. This episode illustrates the fact that most executives don’t truly understand their customers. Because their customer interaction is often limited to the top 5% of their customer base.
SYNECORE | FRIDAY, AUGUST 21, 2015
[Customer] What is an Inbound Marketing Campaign?
Next, you nurture the leads from that offer and move them down your sales funnel so they can become your customers. Perhaps you want to generate 500 leads or convert 10 new customers. According to HubSpot , inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal.
SOCIAL MEDIA B2B | SUNDAY, OCTOBER 3, 2010
[Customer] B2B Social Media Sales Facts and Figures
Related posts: Using Google Social Search for B2B Sales Google Social Search allows you to see custom search results. The following image from InsideView visually depicts B2B social media statistics. Some of the statistics include: the world’s most popular online brands. the percentage of the Global Fortune 100 with social profiles.
B2B MARKETING TRACTION | MONDAY, DECEMBER 30, 2013
[Customer] How Businesses Can Market Like Beyoncé
By connecting and engaging with customers, partners, prospective customers and industry contacts, your business can market like Beyoncé. 1. Photo on Flickr by AlexJohnson, Some rights reserved. This month Beyoncé bypassed usual methods for releasing a new album and instead used social media to surprise her fans. Social Media/Web 2.0
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 28, 2015
[Customer] 10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing
Download it today and hear directly from "marketing executives are taking an active role in beefing up their tech chops" plus see why having a customer-driven technology roadmap is paramount for success. Of the 1,034 marketing leaders in the U.S. The CMO-CIO relationship is getting serious. The CMO-CIO Relationship.
WHAT WORKS - WHAT DOESN'T | TUESDAY, AUGUST 3, 2010
[Customer] First Rule of Content Marketing: Don't Say Anything Dumb
Better to give specific examples from customers. Give a brief example of how you sold a customer ONLY what they needed. OK, maybe some people are so dumb they don’t know a heater gets hot. But they’re not who’s seeing your marketing content if you’re selling a big-ticket IT product or service. And for this I got an MBA?
HUBSPOT | MONDAY, SEPTEMBER 17, 2012
[Customer] Will Marketing Technology Look Like iOS Someday?
We're still in the early stages of the transformation of marketing from the previous era of disconnected, insulated marketing communications to this new age of interconnected, integrated customer experiences. The marketing technology landscape is incredibly vibrant these days. what do I do with all this?". Consolidation vs. Diversification.
WHAT WORKS - WHAT DOESN'T | TUESDAY, MAY 4, 2010
[Customer] Real Editors Don't Just Retweet
“Content marketing” – using material such as white papers, podcasts and videos to sell to customers – is the latest buzzword as companies try to grab market share in the recovering economy. One common refrain I keep hearing is that marketers should “think like an editor” in deciding what information to give to customers.
MARKETING ACTION | WEDNESDAY, APRIL 24, 2013
[Customer] How to Link Content Marketing and Sales
Does your customer “bait” stand out from your competitors’? Outbound marketing is the traditional form of advertising communications, designed to promote and sell products and services to customers. Increase sales to customers. When it comes to content marketing, should your business be creating and sharing more?
HUBSPOT | WEDNESDAY, AUGUST 20, 2014
[Customer] How We Buy vs. How We Date: They're More Similar Than You Think
Relationships between brands and potential customers aren’t much different. We hope it helps you better understand explain the concepts of inbound marketing, explain inbound to others, and empathize with any potential customers you have on the horizon. They say there’s such a thing as love at first sight. Dates are gone on.
BLUE FOCUS MARKETING | MONDAY, DECEMBER 5, 2011
[Customer] 2012 Social Media Business Trends
2012 will be characterized by a far greater number of brands embracing purpose as a strategy to be meaningful to their media savvy and connected customer communities. for customer service? In addition, growth of the social space will raise the importance of dialog between customer service groups and social media teams. Peter H.
SAZBEAN | MONDAY, SEPTEMBER 26, 2011
[Customer] How the Power of One Can Take Your Blog to Many
Not your happy fans, customers or followers, nor the people whose minds are firmly shut to you. Changing the world, one person at a time. first heard this expression back in the eighties as the tagline for Apple Computers. Since then, it’s been borrowed my thousands of causes and brands. It’s that good. Flip your model. News & Notes
BLOG MY CALLS | MONDAY, NOVEMBER 25, 2013
[Customer] I'm Secretly Leaking the LogMyCalls Cyber Monday Ad
And more stunningly, we''re apparently giving away a FREE Kindle Fire HD to any LogMyCalls customer that refers a new account to us in December. You MUST use the coupon code on LogMyCalls.com/cyber ). - If you''re a LogMyCalls customer you get a FREE Kindle Fire HD if you refer a company that signs up with LogMyCalls in Dcember.
B2B LEAD BLOG | WEDNESDAY, DECEMBER 17, 2014
[Customer] 53 B2B Marketing Predictions for the New Year
Data unification across all prospect and customer systems will be key to ensure relevancy and accelerated pipeline velocity. We’re continuing to get ready for a big start in 2015. It’s the time of year where there are a lot of predictions for the New Year and expected trends rolling out. They’re worth the click.
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 22, 2013
[Customer] 4 Elements to Consider to Take a B2B Website Mobile
Focus on the following four elements to ensure your B2B website passes the test for prospects and customers. 1. The best way to capture information from potential customers is through landing page forms. Long load times are inexcusable for B2B sites hoping to reel in potential customers. Forms. Forms on mobile need simplicity.
HUBSPOT | MONDAY, APRIL 29, 2013
[Customer] 10 Horrifying Stats About Display Advertising
And if you use features like Facebook''s ''Custom Audiences ,'' you can target individual people with relevant ads, (hopefully) using information you already know about them from previous interactions they''ve had with your website and content before you showed them the ad. So here they are. 10 Shocking But True Display Advertising Stats.
MARKETING ACTION | TUESDAY, SEPTEMBER 8, 2015
[Customer] Agencies: How to Build an Email Campaign – When Your Client Has No List
Top marketing agencies understand the importance of including robust email campaigns in their clients’ marketing strategies, because sending the right email to the right person at the right time within a customer’s lifecycle is key to attracting, capturing, nurturing, converting, and expanding the relationship. Purchasing Lists. Daily?
SOCIAL MEDIA B2B | MONDAY, DECEMBER 5, 2011
[Customer] Dun & Bradstreet Uses B2B Social Media to Bring Data to Life
At a high level, our key business objective is to continue to be the leading source of commercial information and business insight so that our customers have the actionable intelligence needed to make sound business decisions. We also use social media to tell our customers’ stories. Social media enables us to do that.
VIEWPOINT | THURSDAY, APRIL 10, 2014
[Customer] Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?
In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. If your sales are down, perhaps you should reconsider your timing and preparation for making contacts. Why Cold Calling Still Works.
YOUR SALES MANAGEMENT GURU | MONDAY, APRIL 13, 2015
[Customer] 4 Measures to Find Out if Your Prospecting is Effective
Take the number of leads that converted to customers divided by the total number of new leads from the event. 4 Measures To Find Out If Your Prospecting is Effective. By Sean Burke. CEO, KiteDesk. Finding prospects and nurturing them into leads is an integral part of any sales cycle. You host and/or participate in webinars and online chats.
FEARLESS COMPETITOR | THURSDAY, MAY 19, 2011
[Customer] A Sad Day for a once-proud blog
No offense to former clients of Find New Customers behind the once-great sales blog, the B 2 B Sales Lounge dot com., Note to our former customer : This is an eulogy – not criticism.). but as blogging experts we feel what you have done with it is sad. That’s your decision. What do you think? Filed under: Demand Generation.
FEARLESS COMPETITOR | TUESDAY, APRIL 19, 2011
[Customer] The Shrinking Cloud
Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. In 24 months, 8 out of 10 (or more) “Cloud companies will be out of business. You heard it here first.
INBOUND MARKETING AUTOMATION BLOG | THURSDAY, OCTOBER 21, 2010
This annual cost is primarily a reflection of the incremental sales costs in turning leads from a Marketing Qualified Lead (MQL), to a Sales Qualified Lead (SQL), to a Sales Opportunity, to a customer. No related posts.
B2B MARKETING INSIDER | THURSDAY, AUGUST 1, 2013
[Customer] Is Video An Opportunity For Marketers?
lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? Absolutely! Video is a great way to tell a story and distribute a message in a creative way without exhausting your audience. years ago – Yes.
SYNECORE | MONDAY, MARCH 10, 2014
[Customer] Social Mapping: Will Findery Make its Mark?
You can have customized alerts activated to receive notifications whenever you’re close to a nearby note. Notemap building makes it easy to add any note into your own customized list to come back to when you’re ready to hit the road. Social discovery is not a new concept. Did you know that Janis Joplin lived on this street?
SMALL MANUFACTURER BLOG | SUNDAY, MAY 22, 2011
[Customer] What My Coffee Grinder Taught Me About Social Media Hype
If your customers and prospects use Facebook and you yourself love Facebook, then stick with Facebook. Tweet Two weeks ago my Krups coffee grinder bit the dust. bought it while in college. early 1980s. That means I’ve used it, day in and day out, for approximately 28 years. 500 million on Facebook! billion YouTube views per month!
INSIGHTIQ BLOG | FRIDAY, DECEMBER 2, 2011
[Customer] Numbers That Make Marketers Tremble
With the desire to create multichannel customer dialogues? I think Fatemeh Khatibloo, Senior Analyst with Forrester Research, said it best in our recent Webinar, "Intelligence - not data - will be the difference between success and failure.". What is customer intelligence (CI)? There are 800 million people on Facebook. Every minute.
CRIMSON MARKETING | MONDAY, NOVEMBER 18, 2013
[Customer] Mastering Content Marketing In 11 Easy Steps
Focus on the right customers. Don’t overwhelm yourself by targeting too many segments and customers. Determine the one customer segment you want to start with and focus on them first. Understand their buyer journey so you can provide the content they need to help them make informed decisions. 2. Hire a managing editor.
MANHATTAN MARKETING MAVEN | MONDAY, MARCH 26, 2012
[Customer] 3 UXD Factors Changing Strategic Planning
UXD is changing how brands approach strategic planning and how they develop customer insights. Every customer takes a journey to identify and interact with your brand. Develop plenty of visual cues to orient and direct prospects and customers. Think of the customer journey like driving the interstate highway system.
GREAT B2B MARKETING | WEDNESDAY, AUGUST 4, 2010
[Customer] The Upside of Marketing in a Down Economy by Christopher Ryan
We want to quickly get back to the good times where jobs, prospects and customers were plentiful. But reality being the inconvenient thing that it is, we are forced to deal with an ongoing anemic economy that affects how we sell and how customers buy. Customers are treated better because they are more necessary to our survival.
HUBSPOT | MONDAY, SEPTEMBER 29, 2014
[Customer] 6 Ways to Pull Off Anonymous Personalization People Love
Context matters when it comes to how visitors, leads, and customers interact with your website. You then have the option to personalize your content for visitors, contacts, or customers based on country, device type, or source. Just like mobile customization, this can be done using smart content. What does this look like?
HUBSPOT | WEDNESDAY, JUNE 10, 2015
[Customer] Which Social Network Should You Advertise On?
Girl Scouts had developed a new mobile app that helped customers better find where products were sold, which, in effect, will drive sales. They used hangout to connect dealers with potential customers, so they were able to nurture them through the sales funnel at the first point of contact. Success! billion registered users.
VIEWPOINT | TUESDAY, AUGUST 18, 2015
[Customer] The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers. In today’s B2B companies, marketing and sales alignment is critical to success. Treating the symptoms of poor revenue performance is not going to make it better.
BIZNOLOGY | FRIDAY, JANUARY 16, 2015
[Customer] 9 ways to reboot your digital marketing for the new year
Data – Audit your customer databases and email lists. I love January. Not for its weather, mind you (I live in New Jersey, after all). love it because it means a reboot of all of my digital media properties. have the chance to tweak copy and settings and establish new best practices. It’s a bit geeky, but it makes me feel good. Website.
VIDYARD | TUESDAY, SEPTEMBER 17, 2013
[Customer] From Awareness to Post-Sale: How to Use Video Throughout the Inbound Marketing Cycle
Frequent videos are key because when a customer is interested in your product, it’s pretty unlikely they’ll reach out to a sales person; today’s empowered customer will go through half of the buying process before interacting with sales. Attract. Why should everyone buy into your brand message? What are you all about?
GREAT B2B MARKETING | TUESDAY, JULY 23, 2013
[Customer] B2B Retargeting – Benefits and Pitfalls
Target your competitors’ prospects and customers. In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. The gist of that article was targeting individuals who are already part of your database. Have either posted or read social media content related to accounting software. Chris.
MARKETING ACTION | MONDAY, OCTOBER 20, 2014
[Customer] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. Act-On customers are seeing results that confirm the data. Cross-Sell and Up-Sell Current Customers. But what if you have a small team?
MARKETING GENIUS BLOG | WEDNESDAY, AUGUST 4, 2010
[Customer] Releasing Every Fortnight
Providing all these conditions have been met, the story will be demonstrated to the company at the Sprint Review on the second Friday of the two-week Sprint and released to customers the following Tuesday. That said, we do make use of a beta flag (set by the provisioning team) to preview new features with customers or internally.
WRITTENT | MONDAY, AUGUST 4, 2014
[Customer] 9 Simple & Powerful Copywriting Tips
Great copy makes me feel connected with your product, service, brand or other customers. The old-timey traveling charlatans who hawked cures for everything from baldness to freckles were betting on one thing — that their future customers wouldn’t catch on to their tricks. Image source. My name is Karri, and I am a consumer.
SALES CHALLENGER | SUNDAY, FEBRUARY 2, 2014
[Customer] Managing Channel Conflict: Get Reps to Play Nice
At the start of each year, sales organizations often look to reevaluate their channel strategy to better align resources—ensuring they are not overinvesting in some customers and under-investing in others. First, what causes conflict between sales channels? Deemphasize individual performance in reps’ incentive compensation.
MANHATTAN MARKETING MAVEN | WEDNESDAY, AUGUST 11, 2010
[Customer] 10 E-Mail Commandments
Train your customers to expect certain messages at certain times (Tuesday = Bargain day). Segment and Target Customers. Make each segment a different offer or relate the offer to something you know about the behavior of customers in that segment. Start with the end. Create a distinctive look or feel. Send Less Better. 6.
HUBSPOT | MONDAY, AUGUST 19, 2013
[Customer] How One Social Media Marketer Can Manage Millions of Fans and Followers
It has allowed HubSpot as a company to provide a hugely improved customer experience and gives me back a ton of my time. 2) What have you been doing to prepare for social domination at INBOUND? I''ve been spending a lot of my time setting up lists that''ll make my monitoring easier. Having a great response time is difficult to maintain.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 20, 2011
[Customer] Argyle Social Helps to Track Social Media Results
The identifiers can also include custom parameters for other Web analytics packages. Argyle launched its product at the end of last year and is nearing 100 customers. Argyle’s particular focus is making social media measurable. It does this in two ways: - embedding trackable URLs in social messages.
TRADESMEN INSIGHTS | WEDNESDAY, APRIL 6, 2011
[Customer] The NOW Revolution: Helps Make Your Business Smarter
Travel the Humanization Highway and respond effectively to customer inquiries. Business has changed. Are you keeping up with the best practices to keep you ahead of the curve? study by IBM stressed that we will see more changes that will impact our businesses in the next 5 years than in the last 50! Hire and empower a new type of employee.
BIZNOLOGY | THURSDAY, MAY 2, 2013
[Customer] Are You Ready for Social + Mobile + Big Data + Cloud?
However, any technology that provides a means to break down barriers can also serve as a challenge to the existing power structure. It is not hard to imagine that the leadership of an organization might be concerned about creating an employee community or a customer forum if they do not understand that these communities usually self regulate.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 29, 2015
[Customer] How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)
Sepia-toned glasses notwithstanding, marketers have had competitors at least since the railroads (or maybe canals) made it practical for customers to shop outside the local village – and for even longer if you lived in a city. My cliché detector starts chirping as soon as anyone says today’s marketers face more competition than ever before.
MODERN B2B MARKETING | THURSDAY, MARCH 21, 2013
[Customer] Marketing is Still Hard, Agencies Are Here to Stay
Agencies have evolved and are well versed in helping customers tackle many of the problems that modern marketers face today. Customers often ask what different types of services agencies offer that can help with their lead generation efforts. Below are examples of the typical value-added services that agencies often provide.
HUBSPOT | FRIDAY, JANUARY 18, 2013
[Customer] How to Make Sure Your Website Passes the Dreaded Blink Test
After all, the repercussions of an F on your blink test means lost conversion opportunities, as in lost opportunities for new leads and customers. This statement will help customers see the unique benefits of coming to your shop, and why it’s better than other sandwich shops in the area. 4) Provide Easy Navigation. Yikes.
MARKETING INTERACTIONS | TUESDAY, SEPTEMBER 20, 2011
[Customer] Balancing the Demand Equation
" Then he builds on those changes to present a framework for marketing that you can use to support your efforts to build the kind of relationships with buyers that helps them to become customers — and keep up the pace required over the longer term of a complex buying process. highly reccommend that you go get your own copy. Seriously.
KOMARKETING ASSOCIATES | WEDNESDAY, JULY 2, 2014
[Customer] As the Demand for Online Services Grows, Will The Product Based Business Fade Away?
Companies that provide marketing tools online are ensuring that their customers can use their services on the go through apps – HubSpot, Marketo and Pardot have all capitalized on this opportunity. The biggest provider of customer relationship management service is Salesforce , and its slogan is “No software.” adults own a smartphone.
CLIENT BRIDGE | THURSDAY, FEBRUARY 2, 2012
[Customer] Using Social Media for Instant Feedback
Social media networks typically include current customers, prospects, target customers, and industry influencers. Offer customer support and feedback, regardless of whether they contacted you. Social media gives inbound marketers quick feedback that can be turned around to further business objectives. View Original Article
CLIENT BRIDGE | TUESDAY, NOVEMBER 8, 2011
[Customer] Marketing with Video
Video is an excellent way to connect with customers on a deep level, whether audio or visual. Ask customers to visit your site, sign up for an email list or share the video. Address Objections If there are public objections to your product or services, responding with a video can be a good way to connect with upset customers.
CLIENT BRIDGE | THURSDAY, MARCH 31, 2011
[Customer] Marketing Red Flags
Customers are confused by inconsistent messages and visual imagery. You don't know how to connect with customers." You have to match or exceed your competitors in customer appeal to stay in business. From Entrepreneur.com, indications that you should retool your company's marketing efforts. Nothing matches."
CLIENT BRIDGE | THURSDAY, MARCH 3, 2011
[Customer] Salesperson Time Investment
That's especially remarkable, given claims from technology vendors that their solutions will allow salespeople to spend more time with customers. This likely reflects the fact that customers would rather spend more time researching online than with a salesperson. How do most salespeople invest their time? View Original Article
SMASHMOUTH MARKETING | THURSDAY, FEBRUARY 17, 2011
[Customer] Demand Gen Freestyle Takeaways from Focus.com
If our potential customers are not in the center of that program, we have no hope at all at filling our funnels (or clouds). Two weeks ago I hosted participated in Focus.com's Demand Gen Freestyle (replay here) discussions. It was a great discussion. Let's get beyond just talking about improving our demand gen efforts, and just get started.
INBOUND SALES NETWORK | TUESDAY, OCTOBER 11, 2011
[Customer] How Business-to-Business Lead Generation Best Practices Have Changed
By understanding your prospects needs and preferences, you will be able to develop campaigns that not only speak more specifically to your customer but also deliver greater return on investment for your lead generation dollar. Your customers are clamoring for it, and your competitors are dishing it out as fast as they can.
FUNNEL FOCUS | MONDAY, SEPTEMBER 20, 2010
[Customer] Spotlight: Brian Massey Shares Insights to Optimizing Your Marketing Process
BM: The persona development process that I employ brings all of those in the company who have experience with the customer together in a room. This may include marketing people, sales people, and customer service people. contacted Brian to ask him for a bit of elaboration about his Conversion Stack to help you evaluate your efforts.
VERTICAL RESPONSE | WEDNESDAY, JULY 9, 2014
[Customer] Use These Email Newsletter Topics, You Must
An effective newsletter keeps you in front of customers, allows you to showcase your knowledge, nurtures customers and attracts new ones. “Telling our customers about events like this shows that we’re engaged and forward thinking,” says Andrew Bauer, CEO of Royce Leather. We do. You can do it, too. Or do not.
WEBBIQUITY | MONDAY, NOVEMBER 12, 2012
[Customer] Anyone with a New Idea is a Crank Until the Idea Succeeds
According to content management guru Joe Pulizzi , “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Image credit: Ajax Union.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 10, 2014
[Customer] Millennial “hipsters” and boomer “hippies” – both socially engaged
Branding is ultimately about developing an emotional relationship with customers, one where trust will lead to stronger loyalty. However, many companies create a social purpose out of guilt, or a feeling that “we must do something socially acceptable” to satisfy the growing demands of customers, especially the Millennials.
THE FORWARD OBSERVER | TUESDAY, MAY 14, 2013
[Customer] How to Arm Your B2B Blog for Maximum Marketing Firepower
Successful business blogs deliver content that is written for their ideal customer , also known as a buyer persona. Instead, like a good magazine, great blogs deliver remarkable content that solve their prospective customers’ problems. If you think back 15+ years, most companies had or were beginning to get their own websites.
HUBSPOT | WEDNESDAY, JUNE 2, 2010
[Customer] Infographic: Men vs Women on Facebook
Want to learn how your customers use Facebook? More Facebook Grader data! This time I looked at the differences between men and women on Facebook and found some pretty interesting things. Free Webinar: Science of Facebook Marketing. Sign up for the free webinar for to learn scientifically proven methods for marketing on Facebook.
SOCIAL MEDIA B2B | FRIDAY, APRIL 1, 2011
[Customer] 50 Questions to Ask to Master B2B Social Media
Today’s collection of posts all feature questions that you can ask yourself about your company, your customers and your processes that can help you master social media for your B2B company. All you need to get started is the answer to three simple questions about your customer. The Most Important Questions In B2B Social Media.
BIZNOLOGY | WEDNESDAY, APRIL 6, 2011
[Customer] What's missing from your social media playbook?
But I want to tell you that many businesses need this technique no matter who their customers are. Image via Wikipedia. Some people think that B2B and B2C social media are very different. think they are similar, however. It depends more on what kind of offering you have than you sell it to.
HUBSPOT | TUESDAY, OCTOBER 4, 2011
[Customer] 5 Inbound Marketing Do's and Don'ts From Kanye West
The next time you're planning an ebook or webinar, think about collaborating with another company to increase your exposure and potentially bringing in new customers. Interruption-based marketing can cause ill will from a company to a customer. And likely, many of these potential customers will ultimately turn into paying customers.
CMO ESSENTIALS | SATURDAY, SEPTEMBER 12, 2015
[Customer] Remember: Content Marketing is Just a Tactic
It can reduce customer service costs. It can improve the customer experience. If, however, content marketing, as a tactic, can advance your business goals and help satisfy your customers (the only two things Kristina said you should worry about), then have at it! What Are You Trying to Accomplish? Absolutely.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, SEPTEMBER 6, 2013
[Customer] A LinkedIn Strategy That Amplifies Your Credibility
In our 2013 Sales & LinkedIn Study , we found that top sellers are doing far more than other salespeople to leverage LinkedIn to help them develop trust and credibility with their prospects and customers. To be successful, you have to really look at the view from the customer’s side and get out of that "What’s in it for me" mentality.
FEARLESS COMPETITOR | MONDAY, DECEMBER 12, 2011
[Customer] How Strong is my Personal Brand?
I’ve worked hard for years to build my personal and Fearless Competitor brand too since I am the Founder and President of Find New Customers. But one always wonders how well one is doing. You think you must be good, but you have no proof. Fortunately, the folks over at Reach Branding offer an online tool to measure your personal brand.
THE POINT | MONDAY, MARCH 17, 2014
[Customer] Give Your Next Demand Gen Campaign A Reality Check
customer, for example. We’ve all been there. The copy is winding its way through the marketing group and is now on its fourth revision. The CEO didn’t like the photo at the top of the email so it’s back to the drawing board, design-wise. You just want it out the door and off your desk. Your spouse or significant other, even.
CRIMSON MARKETING | THURSDAY, SEPTEMBER 5, 2013
[Customer] From Idea to Sale: Introducing a New Product
Here are the basic steps to follow when customizing your own product launch plan: Brainstorming. Ideas can come from anywhere – employees, current customers, competitors or market research. Releasing new products can be crucial to your business growth and market competitiveness. Feasibility. Is it worth the investment?
HUBSPOT | FRIDAY, DECEMBER 14, 2012
[Customer] How Sales Can Use Twitter to Connect With More Prospects
Here's how you or your sales reps can use Twitter to warm up prospects, build rapport, establish thought leadership for your company, and ultimately connect with prospects that turn into paying customers. The goal for any sales rep is to convert a lead into a customer. Are there any? Step 1: Discover Who Your Prospects Are.
FEARLESS COMPETITOR | THURSDAY, JUNE 14, 2012
[Customer] What the Heck is Marketing Made Simple TV?
Jeff Ogden of Find New Customers is the show creator and host. A new Made Simple TV show publishes every Thursday at noon ET/9am PT here, at Marketing Made Simple TV , and at several other sites. Marketing Made Simple TV is a weekly online TV show introducing B2B leaders to some of the smartest and savviest marketers on Earth today.
FEARLESS COMPETITOR | THURSDAY, MARCH 25, 2010
[Customer] The Giant Who Was More than a Match
Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota , as well the ebook, Prospect Driven Marketing. Marketing is about great story-telling, so pull up a chair and listen. Jack asked.
FEARLESS COMPETITOR | MONDAY, MAY 27, 2013
[Customer] Honor Those Who Made the Ultimate Sacrifice on Memorial Day
Fearless Competitor is the blog of the sales lead generation company Find New Customers , but today that does not matter one bit. Today’s #Memorial Day in the United States – a day to stop and reflect on the many men and women who made the ultimate sacrifice to preserve our freedom. Please RT. Really easy!). What do you think?
B2B LEAD GENERATION BLOG | MONDAY, APRIL 8, 2013
[Customer] Direct Marketing: 6 steps to drive more through sales pipeline
Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. After all, who pays attention to print anymore? It turns out your prospects are. And, they have the numbers to prove it. They offer these tips to help you do the same. 1. Drive them to the Internet.
SAVVY B2B MARKETING | MONDAY, NOVEMBER 21, 2011
[Customer] What Sales and Marketing Departments Can Learn from N’Sync
The separation between marketing and sales has been ongoing for years, but with the always-changing marketing practices, this department needs sales to help with customer relationships more than ever. It is important that once potential customers are lured in by this “uniqueness,” sales can continue this vision.
AVITAGE | THURSDAY, OCTOBER 31, 2013
[Customer] How to execute content marketing
Include your go-to-customer (sales) strategy, plans and metrics. What would improving the way you execute your content marketing initiative look like? What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? Want some help? No problem.
AVITAGE | THURSDAY, MARCH 28, 2013
[Customer] IDG On Connecting the Dots Between Content and Sales
The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 20111. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 20132.
MODERN B2B MARKETING | TUESDAY, DECEMBER 17, 2013
[Customer] Cats on a Plane: Heart-Warming Holiday Campaigns
who have a new definition of customer appreciation (assuming that they aren’t Scrooges who think of this as a slimy PR scheme, of course). Showing your customers that you care isn’t always about providing little amenities (pretzels and pillows) or even special discounts (half off flights during your birthday month). right meow.
PAUL GILLIN | THURSDAY, JULY 29, 2010
[Customer] Content Curation on Steroids
It has some early test customers, but none can be identified just yet. I’ll describe generally what one of them is doing, though. This company owns a portfolio of properties throughout the US and uses localized websites as both a marketing and customer service tool. world. This task has never been easy to automate. Shhhhh!
SAVVY B2B MARKETING | MONDAY, AUGUST 2, 2010
[Customer] How Remarkable Does Your B2B Content Need to Be?
Check out this great post from Rahel Baillie with four suggestions on how marketers can better match content to customer needs. I have been thinking a lot about the concept of "remarkable" content lately. What is it and how can I more consistently deliver this (and help others do the same)? or daily emails Greg Laurie).
VIDYARD | THURSDAY, MARCH 19, 2015
[Customer] How to Build a Video Marketing Budget [Free Template!]
In other words, what videos will help you drive more leads, close more customers, and do so at a faster rate? Customer Testimonial: where is the customer located? The majority of marketers are making, watching, and sharing videos. It’s hard to even be on the web without encountering a video. Budgeting for Outsourced Production.
HUBSPOT | TUESDAY, JUNE 24, 2014
[Customer] What Investors Expect From Modern Marketing Executives
However they still need to retain their strengths in creativity to come up with programs that get heard by the customer amidst the noise.” Tracking metrics like CAC (customer acquisition cost) and LTV (lifetime value of a customer) is essential. Today’s CMO bears almost no resemblance to a CMO from a decade ago.
PHOENIX RISING | SUNDAY, AUGUST 23, 2009
[Customer] The Ghost and Our Integrity
Especially among those who claim to believe in integrity and honesty above all, who strive to create trusted relationships with our customers. Well, Gee - if they don't have the time to share their thoughts and ideas with their customers/audience - then what does that say about their customer commitment? Remember?