B2B MARKETING INSIDER | TUESDAY, NOVEMBER 22, 2011
[Customer] When Content Strategy Meets Social Activation – A #ProfsChat Review
edgardiazemes A2: you should enable your customers to share your content on social platforms. samfiorella A5: Tip: think about your customers needs before your own. samfiorella A5: Don’t focus on creating convos w/customers, allow customers to start conversations with you!! What are the benefits? Need BOTH!
SYNECORE | MONDAY, FEBRUARY 10, 2014
[Customer] Don’t Blink: Here Comes Ephemeral Marketing!
NYC-based yogurt shop 16 Handles ran a promotion with Snapchat, whereby customers were asked to take a Snapchat image of them eating one of the company’s yogurts on site and then send it to the company’s Snapchat account. You gotta love the fast moving nature of digital marketing. If it sounds a bit silly or gimmicky, better think again.
FEARLESS COMPETITOR | MONDAY, MARCH 10, 2014
[Customer] My BIG Keynote Speech on Marketing at Foxwoods next month
Jeff Ogden of Find New Customers and creator and host of Marketing Made Simple TV is a keynote speaker too! I was hired to deliver a keynote speech on Marketing at a big company event next month.at Foxwoods Resort and Casino. This is going to be so much fun! The client is excited, so I am too. could not be more pumped to do this! Jeff Ogden.
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 23, 2013
[Customer] Is Google Hummingbird a Win For Marketers?
Smart content marketing is one of the best ways to nurture relationships with your prospects and customers, but it requires a whole mix of techniques. That’s why Hummingbird is a win for your customers, and ultimately a win for you. So what is it, and what does it do? Phrases > Keywords: Conversational Search.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 17, 2011
[Customer] 5 Big Marketing Lessons From Kickstarter
Make your customers feel like they are part of something cool and they’ll be ready to throw their money behind it. Marketers should tap into customers same desire for social status and personal involvement in the creative process. by Jesse Noyes | Tweet this. Would people actually pony up cash to support others’ ideas? Keep Nurturing.
ANNUITAS | THURSDAY, MAY 1, 2014
[Customer] Data Privacy,Protection and Compliance from Silverpop Amplify
There are many laws in the EU, APAC, and now Canada, that focus heavily on customer opt-in, data storage, data transfer, and data destruction to help protect email recipients, their privacy and their data. Rules, Today was another great day at Silverpop Amplify 14 #SPOP14.
WRITTENT | MONDAY, MAY 12, 2014
[Customer] Why Storytelling Matters: a Data-Driven Explanation
Proclamation decided to design a tale in which their customer was the hero, based on the classic novel Monomyth by Joseph Campbell. By casting their products as a literal sidekick of their ideal customer, people started paying attention to Proclamation’s marketing messages. . Image source. Why this Approach Matters. Image source.
KEO MARKETING | FRIDAY, MAY 13, 2016
[Customer] Amplify your B2B marketing with Influencer Marketing
Add in ad blockers, ‘banner blindness’ and simple inattention and it becomes very difficult to reach new audiences. So instead of increasing the advertising, we need to showcase our businesses to potential customers in a way they can’t ignore. Let’s face it: the online world is saturated with advertising and people are ignoring it.
HUBSPOT | WEDNESDAY, FEBRUARY 13, 2013
[Customer] 5 Valentine's Day Marketing Campaigns That'll Warm Your Heart
mean, their drivers are already on the road, ready to take customers; but if there are Uber customers who don't need a ride but totally need to send some flowers, and send them with style. This is a low cost, high return campaign for Uber that totally aligns with its customer persona -- high convenience and high style. But how?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, DECEMBER 19, 2013
[Customer] The evolution of social media analytics
Chapman Executives long for “customer-activated company” but social media is a stumbling block What will be the next big thing in social media? Click here if you cannot see my video interview with Shree Dandekar of Dell. You probably can’t pick up a book on social media best practices without seeing some reference to Dell.
HUBSPOT | FRIDAY, JUNE 28, 2013
[Customer] The Ultimate Editing Checklist
Bookmark this post, or download this Word Doc with just one click , which you can print out and customize with any additional considerations specific to your own editing process. Tip: If you don''t have a style guide, you can download HubSpot''s and customize it as you see fit.). Topic Selection. Article Structure & Formatting.
JUNTA 42 | SATURDAY, DECEMBER 5, 2015
[Customer] This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
Robert explains that this is the foundation of creating a great customer experience – to start with what the customer needs and wants rather than what we want to say. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. It depends. This week’s show. Content marketing in the news.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 13, 2014
[Customer] The business case for cheating your way to social media superstardom
In the short-term he was able to fake his legitimacy through lies but eventually, his customers expected him to deliver the goods. In the short-term he was able to fake his legitimacy through lies but eventually, his customers expected him to deliver the goods. Faking your way to superstardom. Numbers matter. In the short term. Agree?
TYPE A COMMUNICATIONS | TUESDAY, SEPTEMBER 30, 2014
[Customer] Performance Anxiety and the Modern Marketer
By the time we’ve witnessed, experienced, and documented a best practice, our customers have moved on to something else. marketer’s nemesis isn’t our competitors, it’s our customers’ short attention span. Companies that measure employee turnover and engagement understand that they affect customer satisfaction. Living in beta.
HUBSPOT | TUESDAY, MARCH 25, 2014
[Customer] Pinterest-Like Layouts Could Take Over Your Gmail Soon
Remember about six months ago when Gmail unveiled a whole new inbox layout and suddenly all of the emails you were sending to leads and customers suddenly got bucketed into the ''Promotions'' tab? Heads up marketers: There''s a Gmail field trial you want to sign up for right this instant. Why You Should Sign Up for Gmail''s Field Test.
HUBSPOT | TUESDAY, JUNE 28, 2011
[Customer] 7 Steps to Increase Facebook Fans
You and your customers are sharing and commenting on content. Offer a Custom Welcome Page. Many of the most highly engaged Facebook fan pages have leveraged the ability to take non-fans to a custom welcome page instead of taking them directly to their wall. Your Facebook fan page is hopping. People really do love Zappos.
BIZNOLOGY | TUESDAY, JULY 15, 2014
[Customer] Domain name registration strategy
It is important to make sure that each unique URL is customized with each forwarding URL directed to a discrete page and each masked content written exclusively for the target content. The next step is to make sure your online brand is locked down with a mind to controlling brand reputation, both in terms of promotion and protection. and.eu.
BIZNOLOGY | MONDAY, FEBRUARY 20, 2012
[Customer] 5 Online Marketing Goals that Make (Dollars and) Sense
Increase customer satisfaction by 20% in the next 12 months. No matter how you measure customer satisfaction, few things will increase your business results faster than ensuring your current customers are happy. Happily, you’re not one of those marketers. What Why is that? Two reasons: The objective is too nebulous.
VIEWPOINT | THURSDAY, AUGUST 20, 2015
[Customer] The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
Data quality: How clean and current is our database of prospective buyers and customers? In part one , I provided insight into the why and what of a lead-to-revenue assessment. challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 22, 2011
[Customer] How to self-publish your book
And their customer service is superb! It was quite painless to get both the print copy and the electronic copy ready for Amazon. So whether you need one book or 100, they can be shipped to your door, or the customer, in a matter of days. One very viable option is self-publishing. The essential question. That’s not for me.
B2B MARKETING TRACTION | MONDAY, NOVEMBER 24, 2014
[Customer] The 6 Most Common B2B Questions about Twitter
Follow some of your suppliers, customers and some industry media writers and their publications. Retweet the Tweets that include great links to content, great quotes or other Tweets of those people (customers, prospects, associates, etc.) Learning to use Twitter can be perplexing, because it has it’s own language and coding.
PAUL GILLIN | WEDNESDAY, APRIL 10, 2013
[Customer] Book Review: Tales From a Veteran Blogger
Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support. Brill was a longtime product manager for IBM’s Social Business products, where he fought an uphill and often public battle against Microsoft. Telling Stories. Ed Brill.
HUBSPOT | THURSDAY, AUGUST 4, 2011
[Customer] Is Email Marketing Dead?
From a marketing standpoint , customers grew accustomed not only to getting responses the moment they most needed them but also to receiving messages that reflected them personally. Many customers sing the brand’s praises on their social networks. Maybe the customer forgot their password. It had scale.
HUBSPOT | WEDNESDAY, DECEMBER 21, 2011
[Customer] 18 Insightful 2012 Marketing Predictions From the Experts
being socially omnipresent and providing the right content, in the right channel, at the right time, to the right customer." We're all going to have to get better to separate the signal from the noise for our customers. Conversions increase when you can motivate positive customer buzz that's consistent, authentic, and easy to find."
MARKETING ACTION | THURSDAY, OCTOBER 2, 2014
[Customer] 3 Steps to Help You Find the Best Time to Send Email Messages
Timing is also important when it comes to how quickly a message arrives after a particular action on the part of a customer or prospect. Are they hot prospects, inactive leads, or long-time customers? This segment of Act-On customers responds well to a particular type of email when it is sent on Saturdays and Sundays. 2.
MODERN B2B MARKETING | MONDAY, MARCH 18, 2013
[Customer] 5 Steps for a Most Excellent Google Hangout
Create custom art that can easily be shared across all the major social networks. The Lower Third is the custom banner that displays on the bottom of each individual’s webcam that lists their name and affiliate. by Jason Miller So you want to host a Google hangout? Before Google+ is the sleeping giant of social media networks. Wrong.
B2B MARKETING TRACTION | TUESDAY, JANUARY 14, 2014
[Customer] Does Your Website Have Performance Issues?
Your website is often the first impression prospective customers have of your company and brand. Photo on Flickr by shock264, some rights reserved. It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor. Make sure your site loads quickly.
BIZNOLOGY | FRIDAY, JANUARY 23, 2015
[Customer] Mobile will disrupt your industry: 3 ways to protect your business
Providing customers a modern, mobile-friendly site will ensure you won’t fall out of Google’s results even if they make a massive move there—to say nothing of helping your customers accomplish their goals on mobile. Second, start building out or beefing up your customer database. That means some 4 to 4.5 Cool, right?
KOMARKETING ASSOCIATES | TUESDAY, APRIL 22, 2014
[Customer] A Tour through the New Facebook Ads Manager
Customized Date Ranges. Options such as “Yesterday,” “Last Month,” and more are now available, along with the ability to choose custom start and end dates. Recently, Facebook began rolling out its new and improved advertising dashboard. In the past, finding specific data was a sluggish process. Improved Account Structure with Ad Sets.
WINDMILL NETWORKING | TUESDAY, OCTOBER 30, 2012
[Customer] Social Media for IT Professionals: 7 Trends to Follow
Internal departments such as HR (recruiting, policy, guidelines, training), Legal (policy, compliance), Customer Service, and, yes, even IT will need to participate in internal dialogue to help decide the best way to move the company forward vis a vis social media. This is a Sponsored post written by me on behalf of CDW. Big (Social) Data.
MARKETING ACTION | THURSDAY, APRIL 23, 2015
[Customer] New Blogger? Get Started on WordPress.com
The plan that’s best for you depends on the levels of customization and support you need and the amount of storage space you plan to use for photos and videos. Using a custom domain gives your blog a more professional image and makes it easier for visitors to remember. 3 GB of photo storage available. Basic customization options.
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 5, 2011
[Customer] R.I.P. Social Media Consultant
Those customers and that experience has made me who I am today. To my blog readers and past customers, do not worry: I will still be here blogging, writing books, and available for speaking engagements under my Windmill Networking brand. With the above taken into account, it’s time for me to move with the market. What’s your take?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, NOVEMBER 11, 2011
[Customer] What the "Challenger" Sales Rep Profile Does That Others Won't
They teach the customer during the sales interaction. They share new ideas for making money or saving money that customers themselves hadn't even realized existed. They tailor those insights to the different types of customer stakeholders they're engaging. Note: Miss Part 1? Click here to read it.]. MATT: Sure thing.
SALES LEAD INSIGHTS | THURSDAY, JULY 14, 2011
[Customer] Bridging the Content Chasm for B-to-B marketing automation and lead generation
Changing buyer behaviors require B2B marketers to communicate with prospects and customers in new ways. There’s a new marketing term that I’m hearing more and more often - “the Content Chasm”. Buying marketing automation and then only using it for batch-and-blast emails is a waste of time and money.
MARKETING ACTION | TUESDAY, MARCH 11, 2014
[Customer] Award-winning Education Tablet Solution LearnPad Sees 26x Growth in Marketing-Qualified Leads
Here’s a story that’s a true pleasure to write: Act-On customer LearnPad replaced an email marketing solution with marketing automation, and went from a few dozen marketing-qualified leads per month to over 700. All that information is in one place and it’s all trackable,” said Cody. “We segment lists by customer types and relationships.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 11, 2012
[Customer] Marketing Profs’ Ann Handley Talks Creating Epic Content and Rick Springfield
Ann Handley: Make the customer the hero of your story. think the default with lots of companies is that they start creating content and write what they know, usually themselves, which is alright except that what you really want to do is talk about your customers more. So it’s not what you do, it’s what you do for others.
LEADERSHIP | FRIDAY, MAY 16, 2014
[Customer] Interesting Infographics: How To Measure Your ROI On Social Media
Engagement with your current customers. Social Media Recruitment Social media is necessary for companies to engage with customers, as well as enlist new talent. As a B2B leader, do you know how to determine the ROI on your social media efforts? Studying sales increases and the decline of costs. Sales (short-term basis). Revenue (50%).
HUBSPOT | SUNDAY, MARCH 20, 2016
[Customer] From 'Tiffany Blue' to 'Minion Yellow': How Pantone Changed the Way We Think About Color
Pantone created the custom color for the brand , which is trademarked and not available in any fan book. Starbuck's green, the Hermes orange, the red on the sole of Christian Louboutin, and Coca-Cola's red are all Pantone customized colors under trademark protection. 3) Sephora-Pantone Universe Color of the Year Collection.
SAZBEAN | TUESDAY, OCTOBER 29, 2013
[Customer] How Twitter Grew From a Microblog Into a Business Tool
Companies such as JetBlue began using Twitter to respond more quickly to customer service issues. News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. Meanwhile, inspired by CB radio and building on a Radio Shack TRS-80 platform, online pioneer CompuServe introduced CB Simulator in 1980.
JUNTA 42 | SATURDAY, JANUARY 3, 2015
[Customer] This Week in Content Marketing: Content Marketing Predictions for 2015
We share our top predictions for 2015, including opportunities in book publishing and print magazines, employees as part of marketing, the death of the customer journey metaphor, and demonstrating audience value to the C-suite. 2. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. It’s not. 4.
SALESPREDICT | FRIDAY, FEBRUARY 12, 2016
[Customer] Why Your Best Salespeople Will Love Predictive Marketing
and make them the focal point for customers during the purchase process. These salespeople strive to understand the politics of customer decision-making; they strategize about their leads and how the products or services they’re selling will better their prospects' organizations. Modesty. Conscientiousness. Achievement Orientation.
WRITTENT | TUESDAY, JULY 16, 2013
[Customer] 25 Compelling Reasons to Blog for Business Yesterday
Have you heard that 90% of companies are using custom content for marketing? Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads. It Powers Up Your Customer Acquisition. You learn how to answer all of your customers’ questions.
HUBSPOT | THURSDAY, DECEMBER 15, 2011
[Customer] How to Create a QR Code in 4 Quick Steps
Kaywa : With Kawya you can customize your design for free, and the paid version allows you to track performance. The fun part of creating QR codes is customizing the design of the codes to your brand. You're trying to convince your boss to transition away from old school print media, but old habits die hard. Find a QR Code Generator.
YOUR SALES MANAGEMENT GURU | WEDNESDAY, JUNE 18, 2014
[Customer] Super Teams, a book review
The super team is defined as: A SuperTeam is a team that consistently delivers a superior performance relative to customer expectations. Super Teams. Using the Principles of RESPECT to Unleash Explosive Business Performance. Written by Paul Marciano & Clinton Wingrove. Published by McGraw Hill. What is a Super Team. 2. Empowerment. Trust.
MODERN B2B MARKETING | FRIDAY, FEBRUARY 14, 2014
[Customer] Why Lead Nurturing is an Art AND a Science
If you’re using a tool like Marketo’s Customer Engagement engine , you can examine your overall Engagement Score. Late-stage content is more product focused, such as demos or customer case studies. In other words, it’s both an art and a science. The Art Side. Nurture Content Manager. Setting the standard for content quality.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 25, 2014
[Customer] Drive Social Media Traffic to Your Crowdfunding Campaign
In the current financial climate raising the necessary funds to expand your business or launch, a new product can be incredibly tricky. So, what do you do if you are a young, innovative, creative company with an amazing product or service, an engaged and excited customer base, and the desire to grow? Social Media Traffic Generation
B2B MARKETING INSIDER | MONDAY, APRIL 20, 2015
[Customer] Hey Marketing: An Inquiry Is Not A Lead
Meaning you need 351 inquiries to generate a new customer. I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. And this drives a deeper wedge in the goal of marketing and sales alignment. And 36% are never followed up on.
IT'S ALL ABOUT REVENUE | SUNDAY, SEPTEMBER 22, 2013
[Customer] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
Best Customer Lifecycle Program. by Eloqua | Tweet this It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed during Eloqua Experience , Oct. 23-25 at the Hilton Union Square in San Francisco. The The Markies honor strategic, collaborative, and tactical marketing and sales innovation. dotloop.
WINDMILL NETWORKING | MONDAY, MARCH 3, 2014
[Customer] Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan
Related Stories Auto posting Your Way to Fame, Fortune, Health and Weight Loss The Pyramid of Influence on Social Media Evolving From #SoLoMo to Customer Experience Marketing. This is why I recently declared the pyramid dead. Now we have a vortex – an energy circle.
DIGITAL B2B MARKETING | THURSDAY, SEPTEMBER 6, 2012
[Customer] Your Content Marketing Must Become Convenient
One location, laid out to accomodate more customers, would be cheaper for Starbucks to lease, staff and manage. Look around you. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, JANUARY 30, 2014
[Customer] [Video] Big Whopper of a Sales Mistake I Only Made Once
Prospect, for years Xerox has designed copiers to satisfy the needs and requirements of all our customers. Ever made a big whopper of a sales mistake? sure have! Let me just share one. We had to learn it perfectly before we were allowed to make sales calls. Many years later, I still remember how it started: "Mr. Not bad, huh! But I did.
HUBSPOT | FRIDAY, MAY 8, 2015
[Customer] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
HubSpot Customers: If your website, landing pages, and blog are on the Content Optimization System (COS), then your site is ready from a technical point of view. HubSpot customers don't need to worry about it -- images uploaded to HubSpot's software are automatically compressed. HubSpot customers: To add alt text, click "Edit image."
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, APRIL 29, 2011
[Customer] 8 Big Ideas to Drive B2B Buzz
Rackspace recognized this opportunity and built a major Web hosting brand on the simple principle that unconventionally fast support yields unconventionally chatty customers. 3. Speed doesn’t slump. Tap into something customers care about — an issue. B2B is a unique beast. But the social web rewards speed disproportionately.
MODERN B2B MARKETING | FRIDAY, JANUARY 11, 2013
[Customer] How to Get More Out of Your Content Promotion
How do you get your thought leadership pieces to your audience? To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. by Dayna Rothman You have worked hard to create some awesome content. Now what? Write a press release.
THE ROI GUY | WEDNESDAY, MARCH 30, 2011
[Customer] Spring has Sprung, and So Should New Sales and Marketing Practices
Solution Selling: The most common sales approach today with over 60% of sellers, Solution Selling is where vendor’s sales team “seeks out current concerns in a question-and-answer dialogue with customer managers”. What does the customer need to be successful? 4. But the season is not the only change in the air.
HUBSPOT | THURSDAY, APRIL 11, 2013
[Customer] 7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]
They are the hub of your lead generation efforts, and that''s why every campaign you run and offer you create should be tied to a custom landing page -- as opposed to an ambigious homepage where visitors have to guess what to do next. Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy. Yikes!
CONTENT MARKETING TODAY | FRIDAY, DECEMBER 23, 2011
[Customer] Maximize The Content Marketing Impact of Your Newsletter
But they will consistently deliver dramatic increases in the reach of your content to prospective customers—and the impact it has on them. 1. Target three or four key topics that affect your customers and the industry (based on the newsletter content). That is obviously critical. Think outside the newsletter.
MARKETING ACTION | WEDNESDAY, MAY 15, 2013
[Customer] Sales Enablement: Optimize Your Organization, Not Just Your Website
The paper defines three steps to hiring salespeople who are able and prepared to help their customers dream and achieve. 2. It’s a team approach to sales that gives everyone in the organization a support role in aligning resources to make the right sale to the right customer. What a concept! The highlights: 1. Hire the right people.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 6, 2012
[Customer] 10 Ways to Connect with Target Executives other than Email
One of the clients of the sales lead generation company Find New Customers told us that outbound calls and emails simply are not working much at all. Ten Ways to Connect with Target Executives – without using Email. This got me to thinking about other ways to connect with prospects. Send an InMail via Linkedin (95%+ open rate).
MARKETING ACTION | MONDAY, JUNE 9, 2014
[Customer] What Sales Should REALLY Expect From Marketing Automation
The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. Now suppose that you have great customers in a logistics vertical whose pain registered as a 9 … they bought because your product solved an even more painful problem, and they bought a bigger package.
THE POINT | WEDNESDAY, OCTOBER 3, 2012
[Customer] How Good Content can Help Improve Database Health
Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.
WEBBIQUITY | TUESDAY, OCTOBER 25, 2011
[Customer] The 4 Critical Elements of an Effective Business Website
The options are almost endless, from custom code, to a development environment such as Adobe DreamWeaver , to hosted content management systems (CMS) options , to free platforms like WordPress. Is it easy to add meta tags and customize page URLs? It’s like planning a large event or party in your home. Graphic Design. Content.
IT'S ALL ABOUT REVENUE | SUNDAY, APRIL 8, 2012
[Customer] Are Your Prospects Scared to Talk to Strangers? [CHART]
We looked at customers who included personalized signatures in their emails and compared the click-through and open rates of these emails to those with no signatures from the same customers, and observed that email click-through rates for emails with signatures was more than double that without signatures. versus 7.2%
KOMARKETING ASSOCIATES | MONDAY, OCTOBER 22, 2012
[Customer] #Pubcon 2012: Tips, Tools & Trends
Your about us section gives you the ability to connect with potential customers. Give Customers Something. Give your customers something without expecting anything in return. Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. People like those who like them. Pinterest.
HUBSPOT | TUESDAY, DECEMBER 23, 2014
[Customer] The Pros & Cons of 7 Popular Organizational Structures [Diagrams]
So an organization with a functional structure would group all of the marketers together in one department, group all of the salespeople together in a separate department, and group all of the customer service people together in a third department. If you''d like to download the full resource, click here. Automatic or manual? Built-in GPS?
BIZNOLOGY | TUESDAY, JULY 21, 2015
[Customer] GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp
Goldimail was excited about keeping in touch with her customers and prospects. If you can’t use a tool you won’t use a tool. Gmail is so much easier to use than even Hotmail, AOL mail, Yahoo Mail, and especially Eudora, Thunderbird, and Microsoft Outlook. DropBox is so easy, FTP is too hard. But GetResponse is. And paid for it.
HUBSPOT | TUESDAY, MARCH 25, 2014
[Customer] The Fast Food Guide to Good Cause Marketing
In the early days, Wendy’s adopted an up-and-coming marketing strategy to share the foundation''s mission with customers and to raise money. The success of cause marketing hinges on customer involvement. And with good reason: Customers are generous change makers. They called it cause marketing. What is cause marketing?
HUBSPOT | TUESDAY, MAY 17, 2016
[Customer] Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]
Understanding the full customer lifecycle. “Always be learning.". It's a simple yet powerful statement for anyone in today's workforce. Think about it: When you were 22, did you imagine that you'd be where you are today? What experiences have you had? What have you learned? And what do you still want to learn? Click here to sign up.
VIEWPOINT | TUESDAY, MARCH 17, 2015
[Customer] "New Sales. Simplified." A Must-Read!
There’s a plethora of account managers and customer-service people filling sales roles, but “true sales hunters,” as Mike refers to them, are few and far between. Several weeks ago I sat in on the 2015 Virtual Sales Kickoff hosted by S. Anthony Iannarino and Jeb Blount. Simplified.: Great! Mike’s style is no-nonsense. My friend S.
HUBSPOT | THURSDAY, MARCH 22, 2012
[Customer] The Tactics You Need to Capitalize on the Fast Pace of Social Media
So when an issue arises in social media, whether it’s a breaking news story or a customer complaint, you need to be agile enough to respond in real time. According to Zendesk , 62% of consumers have used social media for customer service issues. Put yourself in your customers shoes. Why is it important to be fast? hours.
B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 18, 2013
[Customer] Four Things Marketing Can Say “Yes” About in 2013
Yes to the Integrated Cross-Functional Project Task Force: These are not quite as painful as being on the social committee and much more fun than arguing about why the Squirrels can’t have a print-on-demand, fully-customized online direct mail generating system that also figures out their golf handicap. You’ve got to love January.
KEO MARKETING | MONDAY, NOVEMBER 23, 2015
[Customer] Video Marketing Adds a New Dimension to Your Story
All of the elements of an effective case study are present: the problem, the solution, and direct testimony from customers who benefited. Social proof: Not only did the video verify that businesses really do benefit from Mytek’s solution – it also shows that a well-known, serious retailer relies on ALWAYS UP to ensure customer satisfaction.
MARKETING ACTION | MONDAY, JULY 14, 2014
[Customer] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
MONIQUE: Wait a sec … you were an Act-On customer before you were an employee? believe I was Customer #16. More custom messages to more specific audiences = working longer days and weekends. So a conditional branch is like a pathway that you customize based on their behavior … their particular buying journey. Pure gold.
AVITAGE | MONDAY, JUNE 11, 2012
[Customer] New Criteria for Video
These are increasingly longer form videos used for e-learning, marketing, customer service and even sales. Let’s make a video! What images immediately come to mind? Gotta get a camera, lights, green screen, Adobe Premiere or Final Cut Pro, etc.? What about skepticism? Is it worth it? Will it work? And, what are the true costs?
SAVVY B2B MARKETING | FRIDAY, JANUARY 27, 2012
[Customer] Week in Review January 27th
Creating calls-to-action that really engage your buyers via Continuous Customer Capture. Is it really the last Friday in January? Where did the month go? How are your resolutions going? Still hanging in there? We resolved to read more blog posts and we haven't been disappointed. This week is no exception. Here are four terrific reasons.
HUBSPOT | MONDAY, JULY 28, 2014
[Customer] Got a Trade Show Coming Up? How to Use Instagram While You're There
You can even go further with your geo-tags by creating custom locations and linking to “Booth 22” or “Main Lobby” so attendees will know exactly where to find you. 3) Build Your Database. Bonus: If you''re a HubSpot customer on the COS , your landing pages are already mobile optimized! 4) Amplify Your Reach.
VIEWPOINT | TUESDAY, MARCH 18, 2014
[Customer] PowerViews with Chris Tratar: Execs Need to Support ‘Sales-First’ Culture
Everyone in sales recognizes that there is an unfortunate gap between marketing automation and customer relationship management (CRM). When 80 percent of marketing-qualified leads fail to convert into sales-qualified leads, it’s time for the industry to reconfigure its thinking. CRM is good at forecasting, he said. Stay Tuned. By Dan McDade
JUNTA 42 | TUESDAY, APRIL 3, 2012
[Customer] How to Create the Apple Store Experience for Your Own Brand
Customers and prospects can… Experience your expertise by providing them with the most compelling information about your industry. Experience your product or service by first experiencing your valuable, compelling and relevant content (in all its forms), and in the process simplifying the customer’s buying process.
MODERN B2B MARKETING | TUESDAY, MARCH 18, 2014
[Customer] Why I Hate Tuesdays
Use email only to contact your customers when you have something specific to say to them, and explicit permission to talk to them. Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. No, not because I awaken on Tuesday facing four more long days ahead of me before the next weekend arrives. It’s crazy.
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 25, 2014
[Customer] How Are You Utilizing Training?
What manufacturer wouldn’t want to ensure their customers are trained properly on how to use their products or informed on their latest product offerings. Plus, Plus, training offers manufacturers a way to further differentiate themselves from competitors, as well as continue to build their brand with their customers.
THE ROI GUY | WEDNESDAY, SEPTEMBER 30, 2015
[Customer] The Rise of the Value Management Office (VMO)?
And then, they post black-box ROI calculators for customers to use on the corporate website. Customized spreadsheets and reports are delivered which may or may not align with what the prospect already received from marketing and sales. However, most investments are spotty and most value programs are falling short.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JUNE 20, 2012
[Customer] Don't Try To Reinvent The Wheel
Everyone wins, I don’t have to do something I don’t want to do, and can’t do as well, and the expert I hire gets the opportunity to create a happy long term customer. We have many customers and employees counting on us. Probably why car washes and quick oil change companies exist and thrive. We developed a better way.
BLUE FOCUS MARKETING | WEDNESDAY, FEBRUARY 25, 2015
[Customer] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
They participate in active listening, supporting coworker and customer alike. Additionally, a plurality of social employee voices engaging through various creates a more dynamic digital footprint for brands, creating more opportunities for external customer engagement. Rise of The Social Employee. What is a social employee?
CRIMSON MARKETING | MONDAY, APRIL 29, 2013
[Customer] What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical
He was used to his product being the main focus in their customer’s eyes. What’s more, this “solution” meal might be served to the customer by a waiter rather than Alex’s own sales staff. Ask yourself who owns this solution in your customer’s eyes. How’s Your Appetite for Vertical Marketing? We don’t have a lot of time. Uh-oh.
HUBSPOT | WEDNESDAY, FEBRUARY 6, 2013
[Customer] How 15 Real Businesses Are Getting Creative With Vine for Marketing
survey conducted by Dimensional Research found that customers prefer the in-store shopping experience over that of online shopping. Hosting a giveaway is a tried and true promotional tactic, but giving customers an early sneak peek of the giveaway items through Vine is a pretty new one. A lot can happen in six seconds. Loving #vine ?
WRITING ON THE WEB | SUNDAY, MAY 10, 2015
[Customer] How Authentic is Your Blog Writing?… And,How Do You Write Authentically?
One thing’s for sure, you can’t go out and ask customers what they want you to do in order to be perceived as authentic. All the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic is your blog writing? Do you sound authentic? And, how do you write authentically, anyway?
HUBSPOT | MONDAY, AUGUST 3, 2015
[Customer] Coachella, Tomorrowland, Bonnaroo & More: How Top Music Festivals Use Social Media
They announced the hashtag #EDCHELP ahead of time as an official hashtag channel for all customer inquiries -- and yet, no representative seemed to have taken charge of answering any of the questions and complaints posted on Twitter. HubSpot customers: Learn how to create streams in the social monitoring tool here.). and Europe.
MANHATTAN MARKETING MAVEN | WEDNESDAY, FEBRUARY 19, 2014
[Customer] The Techno-War in the Store
Big chains are marrying up with technology providers to attract store traffic, serve up personalized offers or recommendations and reward repeat customers. In re-thinking the store experience, retailers are zeroing-in on loyal customers and those with a high probability to become repeat buyers and vocal brand advocates.
THE EFFECTIVE MARKETER | THURSDAY, JUNE 23, 2011
[Customer] Content Marketing eBook and Infographics
Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. I was curious to see how marketers of the past have used content marketing strategies to attract and engage customers before the Internet Age. Let me know!
MODERN B2B MARKETING | MONDAY, MARCH 26, 2012
[Customer] How to Make Your B2B Content Marketing More Successful
by Maria Pergolino As customers receive more and more and more and more email from companies like yours, it’s more and more and more important than ever to make sure that your message is hyper-relevant. romote content using segmentation, personalization, and customization. How do you do that? Need more help?
FATHOM | TUESDAY, DECEMBER 2, 2014
[Customer] The Ultimate 2015 SEO Redesign Checklist
The universal version of Google Analytics was launched earlier this year (in April), is free and offers a few benefits over traditional code, including: connecting multiple devices, sessions and engagement data, collecting data from ANY digital device, enhanced Ecommerce features, custom dimensions and metrics, and more. hl=en.
VERTICAL RESPONSE | THURSDAY, FEBRUARY 11, 2016
[Customer] VerticalResponse Now Integrates with Easy to Use Form Builder, JotForm
Here, you can customize the fields you need to match with VerticalResponse. Incredibly easy to build customized web forms. Whether you’re using online forms to collect leads, survey responses, or RSVPs for an upcoming event, JotForm makes it easy to build your VerticalResponse email lists. About JotForm. Over 8,000 templates.
HUBSPOT | TUESDAY, JUNE 24, 2014
[Customer] How to Take Vacation Without Sabotaging Your Sales Team
Many HubSpot customers will start to see dividends within their first three months of implementing an inbound approach to their marketing strategy -- but t he inbound machine takes a little warming up before you see results pumping out the other side. Other times, it''s the exact opposite -- you feel energized and ready to take on the world.
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 30, 2015
[Customer] [Infographic] Snackable Satisfaction: How to Create Bite-Sized Content
So when you’re planning on where you’re going to promote and distribute your content, don’t forget the fact that the large majority of your customers are on mobile—and they want you to join them there! Author: Shanna Cook See it, scan it, share it. seconds this year from 12 seconds in 2000. Craft Your Snack Strategy.
HUBSPOT | THURSDAY, JUNE 11, 2015
[Customer] 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren't)
Whether you're a HubSpot customer or not, we encourage you to keep track of these metrics in order to iterate and improve your email strategy. For HubSpot customers, it's easy to track this information right in the email performance pages. The keyword here being "a lot.". Where's a marketer to start? Enter email client data.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 22, 2011
[Customer] 4 Steps for Making a Fan for Life [Video]
Adrian Chang , a Customer Success Manager, works closely with Eloqua’s premier sports clients – teams like the Boston Bruins and the Miami Heat. Check Fans’ Customer History. Customer history can also help in connecting with fans emotionally, which exactly what the Phoenix Suns did in a legacy campaign. Dig Into the Data.
B2B MARKETING TRACTION | TUESDAY, NOVEMBER 11, 2014
[Customer] 3 Tips for Creating Great Posts on LinkedIn and Facebook
If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! The mechanics seem easy, but making your update effective (eye-catching, compelling, and engaging) is not as easy. Is it controversial? Tips: 1.)
HUBSPOT | TUESDAY, OCTOBER 20, 2015
[Customer] 8 Dos and Don'ts for Creating Effective Infographics [Free Ebook]
Make your message believable by using customer quotes, testimonials, expert support, and of course, good data. The following quote from a happy customer serves as a great example of how social proof lends credibility to the infographic. 8) DON'T: Show dry numbers without context. But remember: Less is more.
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 18, 2015
[Customer] Increase the Efficiency of Prospecting with B2B Cross-Channel Marketing Sales Tools
Salespeople today must be agile in their approach to successfully connect with the modern B2B customer of today. Having true insight into the behavior of the buyer and customizing the approach based upon their needs has become the base for successful salespeople. Engage is available in a mobile-friendly version. Product News
WEBBIQUITY | MONDAY, JUNE 17, 2013
[Customer] 31 Spectacular Web Design Guides, Techniques and Resources
” Put Customer Convenience Front And Center When Designing Websites – Part II by MediaPost. And being edgy meant using a slightly different shade of blue as the dominant color. A few adventurous souls did some creative things with Flash, but even then, few people saw these sites because they were invisible to search engines.