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  • TOMORROW PEOPLE  |  THURSDAY, OCTOBER 4, 2012
    [Customer] The Death of Magazine Advertising [FLIPBOOK]
    Your customers find you, as opposed to you searching high and low for them. Once you've captured the customer's imagination, you're ideally positioned to take advantage at the moment they're ready to buy. There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content.
  • MARKETING ACTION  |  FRIDAY, MARCH 15, 2013
    [Customer] 3 Tips for Conversion with Mobile Ads
    You need to target your customers effectively, use mobile design best practices, and make your landing pages more effective. Be aware that your mobile customers may differ from those of your business’s overall target demographic. However, simply deploying a mobile ad does not guarantee conversions. Tip 1:  Target effectively.
  • HUBSPOT  |  TUESDAY, JANUARY 29, 2013
    [Customer] The Anatomy of an Awful Marketing Email
    Make sure your ESP helps you avoid mishaps like these by providing default content where customer information is MIA. Language like "valued customer" is, frankly, kind of overused and impersonal. No matter what the reason, a customer shouldn't be tricked into getting your emails. How often do you think about junk mail? Wrong.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Customer] The Fundamentals of Inbound Marketing [Free Training Deck]
    It covers what inbound marketing is (the methodology), why it works (the philosophy), and what digital tools inbound marketers use to attract leads and customers online (the playbook). 'Has anybody -- perhaps by a colleague or client -- ever asked you what exactly “inbound marketing” means? content marketing. permission marketing.
  • WRITTENT  |  THURSDAY, SEPTEMBER 5, 2013
    [Customer] 15 Ways to Make Your Social Media Strategy a Complete Fail
    'Simply having a presence on Twitter, Facebook, and Google+ doesn’t guarantee your company scores of fresh leads and new customers. Sprout Social is user-friendly, affordable, and offers visually-appealing custom reports. Slow response times can damage perception of your company, and result in frustrated customers.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2011
    [Customer] LinkedIn Launches "LinkedIn Today" - Tips Marketers Need to Know
    Very soon after this new button launched, we added it as an option to the blogs of all 4,000 HubSpot customers - no software to install, it just shows up. Note to customers: There is a checkbox in blog options to turn it on or off, very easy - if you have any trouble, just call support at 888-HubSpot ). Either way, you need to do it!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 4, 2012
    [Customer] The A Factor. How Attitude Can Make Or Break Your Sales Career
    Typically they are the people who arrive early, stay late and go the extra mile for their company and their customer. Over the years I have had the good fortune to work with many talented sales pros. The one thing I have observed over that time and across multiple industries, is that the people with the right attitude always come out on top.
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Customer] 5 Ways You Can Capitalize on Facebook's News Feed Algorithm Update
    won''t go into too many specifics about the new changes ( feel free to catch up by reading our blog post yesterday ), but they all align with Facebook''s ultimate goal : "to give users a ''customized newspaper'' highlighting the stories it assumes users will find most interesting.". And apparently, the new algorithm is working. Donovan.
  • THE EFFECTIVE MARKETER  |  TUESDAY, FEBRUARY 19, 2013
    [Customer] Your Content Focus: Narrow vs Wide
    What is the profile of your ideal customer? This sounds obvious but for startups it might take them a while until they figure out who exactly is their ideal customer, which can change from the day they set out to actually sell the product until they close their first few deals. These are simple, but important questions.
  • MEASURABLE MARKETING  |  THURSDAY, APRIL 26, 2012
    [Customer] Webinar Recap - Integrating Facebook Timeline into Your Digital Presence: Tips and Tools
    Build custom applications. We have also designed apps with integrated video, text, Twitter and forms in a custom designed page, very much like a traditional webpage. Thanks to everyone who attended this morning's webinar, " Integrating Facebook Timeline into Your Digital Presence: Tips and Tools ". Capture leads on your Facebook page.
  • MEASURABLE MARKETING  |  MONDAY, SEPTEMBER 20, 2010
    [Customer] 9 B2B Social Media Errors to Understand Before Jumping in
    They've heard that social media can have an enormous impact on their lead nurturing and relationship building and that it can help them with their targeted customer acquisition, and all of these things are true, but they're not, unfortunately, a given. Most businesses either already are, or are thinking about, taking part in social media.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 19, 2010
    [Customer] Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation
    At best, superior support could built Alsa a small but loyal customer base. Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. Otherwise, though, it will be tough for them to compete with better-established players.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 3, 2010
    [Customer] Centrifuge Systems Offers Powerful, Flexible Link Analysis
    However, it is currently looking for additional applications such as marketing analysis to understand relationships between customers, locations and products. Summary: Centrifuge Systems offers powerful, server-based link analysis and data visualization. Links between data elements are also defined by dragging fields into place.
  • MARKETING EDGE  |  FRIDAY, MARCH 14, 2008
    [Customer] Social media is a movement, not a market
    They certainly don't have the same level of importance as, say, pipeline forecast, brand equity and profit per customer, etc. This is a follow-up to a conversation I had with Valeria Maltoni and the excerpt that Tom Kephart posted at New Tech Heroes about my “social media is a movement” theme. Is this guy naïve or what?!”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [Customer] Content Shock: Why content marketing is not a sustainable strategy
    So, to get people to consume our content, we actually have to pay them to do it, and as the supply of content explodes, we will have to pay our customers increasing amounts to the point where it is not feasible any more. Like any good discussion on economics, this is rooted in the very simple concept of supply and demand. Let me explain.
  • HUBSPOT  |  FRIDAY, MAY 27, 2011
    [Customer] How to Become the Awesomest Marketer EVER
    That includes your customers, leads, prospects, neighbors, children, etc. Example: In 2007, HubSpot had 10 beta customers, 5 employees, and generated roughly 60-90 leads per month. Today, we have 4,500 customers, 200 employees, and generate 40,000 leads per month. Want to become The Awesomest Marketer EVER? STEP 2. NO LONGER.
  • VIEWPOINT  |  THURSDAY, NOVEMBER 8, 2012
    [Customer] PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand
    Click to start video at this point — In response to my question about the most significant change in marketing and sales over the last year, Linda talks about the impact of the Internet and changes in the way customers buy. The New Selling Landscape Calls for a New Sales Map. They need people to help them connect the dots. Stay Tuned
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [Customer] The Power of Being Recommended
    Not only are the deals usually easier to seal, the customers usually are better. 'Friends 2008 1 bw (Photo credit: Marion Doss) We generally listen more to our friends and colleagues over what a company or individual who is trying to sell us something says. It makes sense. The answer? They have to make their brands the most recommended.
  • SAZBEAN  |  SATURDAY, OCTOBER 19, 2013
    [Customer] Top Internet Marketing Strategy Links for the Week of October 14th, 2013
    Best Of News & Notes
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Customer] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    I can create custom audiences, create specific mobile ads, and test 3 rd party data targeting (from Datalogix and Axciom are two data providers). Unbounce provides ample landing page templates that can be customized for lead generation. 'Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. look it up. 
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Customer] The Changing Nature Of Work [Slideshare]
    And I’ve covered how engaged employees are critical to driving new customers and higher revenue and profits. Deliver employee experiences that strengthen knowledge of and appreciation for the customer value chain. I’ve talked about how HR is becoming the marketing department. The Changing Nature Of Work. Globalization.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 6, 2013
    [Customer] Teens increasingly moving the conversation to Twitter
    by Barry Ricks Related Stories Social media research, customer insight, and the power of the one 5 Great ideas to unleash business benefits from Twitter Lists Few brands driving online influence and advocacy, study shows Twitter leads Fortune 500 social media surge Is time running out for establishing your social media strategy?
  • LEADER NETWORKS  |  WEDNESDAY, OCTOBER 14, 2009
    [Customer] Moderating B2B Communities: Keeping the Fire Lit
    Vanessa takes the approach of a cultural anthropologist to help businesses effectively use social media to get closer to their customers, generate revenue, innovation and tangible ROI. My friends over at eModeration invited me to be a "guest blogger" on their fantastic blog that covers topics on all things social. They make decisions tacitly.
  • VIDYARD  |  TUESDAY, AUGUST 12, 2014
    [Customer] 3 B2B Video Examples to Inspire Your Next Marketing Masterpiece
    SunGard did an especially awesome job making their customer the star when they teamed up with Bulldog Solutions to create a Wes Anderson inspired, three-part video campaign for Christmas. So customer-focused stories and interview-style videos are great, but what about outsourcing an easy video win? The lesson for marketers?
  • VIDYARD  |  TUESDAY, JULY 1, 2014
    [Customer] How to end Your Video: Strong Call to Action Examples
    Simply include a customized link to a landing page on your website that is dedicated to getting that viewer the supplemental information they are looking for and, consequentially, into your sales process. The video was on a custom landing page with a contact form directly to the right of the video. So what kind of CTA Should You Use?
  • ONPATH  |  MONDAY, OCTOBER 7, 2013
    [Customer] Gold Rush Selling - 29 Minute Webinar
    Why selling through partners is not the same as selling to customers. 'Date : Wednesday October 16, 2013 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Twitter: #goldrushselling Registration : [link]. Have you ever seen the TV show Gold Rush? Just like the TV show, we want to help you find gold deposits with your channel partners.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2011
    [Customer] 5 Steps to an Awesome B2B Facebook Page
    HubSpot customers, for example, can install the free Facebook Welcome Application. By liking the Pages of business partners, valued vendors, and customers, Facebook will notify the administrators of those Pages. If you're curious about how, check out 25 B2B companies that have already done it well. They use it as a home base.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Customer] 10 Requirements to Deploy Successful Online Content Marketing
    MOFU content is what’s consumed shortly before the visitor becomes a customer. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing. It is also recommended to test CTAs with A/B testing.
  • EB2BLEADS  |  MONDAY, JULY 4, 2011
    [Customer] Social Media For Business
    If however your activity is work related then your objectives are probably: Customer relations or service. This could include other bloggers, customers, partners and people in the media online. There’s been an on-going argument as to whether social media is an effective marketing tool or not. Learn more about using Facebook.
  • WRITTENT  |  MONDAY, MAY 20, 2013
    [Customer] 7 Best Newsletter Builders for Creating Great Newsletters
    Aweber ranks at the top in terms of customer service, offering all types of support 24/7 to help customers build amazing email campaigns. With high marks in ease of use, reporting, and customer service, My Newsletter Builder is the email client of choice for many big brands and groups. Header customization. Mailchimp.
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Customer] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Customer] How Giving Tuesday is Redefining Corporate Social Responsibility
    However, Giving Tuesday provides a great opportunity for companies of all kind to get involved on just one day of the year to do something good -- generally by involving employees and activating their customer base, local community, and, if they have them, global networks. 3) Encourage customers to participate. nonprofit branding
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, FEBRUARY 20, 2013
    [Customer] [Video] Examples of a Good LinkedIn Summary
    One of the best ways to make that happen is to craft a customer-focused summary that makes you come alive. And here’s how Lorena starts hers out: "Are you using email marketing to reach your customers and prospects?” She then proceeds to talk about why it’s important and how she helps her customers. Well, guess what?
  • HUBSPOT  |  THURSDAY, JULY 5, 2012
    [Customer] Common Qualities of Insanely Successful Viral Videos
    Chances are, your potential customers are among those 4 billion watching videos today. Just remember to create content that's not only funny to you, but entertaining for your customers as well. Letting your customers or fans get in on the content creation is a great way to generate a successful video. Keep it Short.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Customer] 9 Must-Haves for the Perfect Landing Page
    In fact, many of HubSpot's customers who have implemented these tips are experiencing a 30-45% conversion rate ! Optional) supporting proof elements such as testimonials, customer logos, or security badges. The following article is an excerpt from our newest ebook, 25 Website 'Must Haves' for Driving Traffic, Leads & Sales.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 5, 2013
    [Customer] Unmatched Phone Number Cleansing Through Advanced Aging and Scrubbing Algorithm
    Our advanced aging process and number scrubbing algorithm work together to ensure that Ifbyphone customers don’t fall victim to dirty numbers. Our customers have the option to block numbers exhibiting this behavior. Customers can request that any number they purchase from Ifbyphone be cleansed to their own specific requirements.
  • FOLLOW THE LEAD  |  MONDAY, AUGUST 5, 2013
    [Customer] Revisiting the basics of lead generation
    'Lead generation or, in other words, finding new customers, is essential for any business to survive. But I always prefer a customer-centric approach  to creating lead generation strategies. Awareness is the first step in the customer’s purchase process. Create customized content to woo your leads at this stage.
  • VERTICAL RESPONSE  |  SATURDAY, MAY 24, 2014
    [Customer] How to Choose the Right Email Service Provider [GUIDE]
    'Email marketing is one of the most cost-effective ways to increase revenue while staying in touch with your customers. An email service provider, or ESP, can help your small business generate and send emails that are targeted to your customer niche, get them delivered and provide actionable results. Features. Easy to use. Mobility.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 20, 2012
    [Customer] PowerViews with Bob Kelly: Redesigning Sales Process Basics
    Customers are demanding transactional, sort of low value relationships through the Internet. They are really enhancing conversations that salespeople have with customers or prospects during the sales interaction. I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association. Stay Tuned
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Customer] B2B Lead Generation: Publisher Programs
    By working directly with publishers, you will have more opportunities to create more custom programs or integrate with overall advertising efforts. 'Need leads? It will cost you. Between $35 and $65 per registration according to statistics recently published by Madison Logic. ” Do you want a specific industry? Level of seniority?
  • BIZNOLOGY  |  FRIDAY, APRIL 19, 2013
    [Customer] Red Flags of Deceitful Link Building Firms
    The difference being that working with a client means that t they’ll be willing to customize strategies to your site, niche, and keywords rather than just trying to fit a square peg into a round hole. 'Photo credit: MyTudut. Clear as Mud. Testimonials: Ask for a list of client testimonials and check up on their work. Empty Promises.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 5, 2013
    [Customer] Drive Leads, Qualify, Nurture with Personality Tests
    Relevance is key to winning the attention of prospects and customers. The by Amanda Batista | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. SnapApp data.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 29, 2012
    [Customer] How the Facebook Timeline Makes Branding Feel More Human
    You can highlight key customer acquisitions, that first user conference, new members to the team, products that revolutionized your business, and the humble beginnings of your brand. by Jesse Noyes | Tweet this You knew it was coming and today it arrived. Facebook rolled out the Timeline for pages. Here some of the bullet points: 1.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Customer] How to Take the Perfect Screenshot Using "Inspect Element"
    You''d like to test different product messaging on your landing pages with your customers. With Inspect Element, you can alter the appearance of various landing pages and present those in user testing to see how customers react. Step 3: Customize the copy. 'I work with an amazing product team. What Is Inspect Element? Voila!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 24, 2011
    [Customer] Are You Losing Your Prospects at Hello?
    If you're running into trouble cracking into corporate accounts, most likely the root cause is your failure to clearly articulate the business outcomes that customers realize from using your products, services or solutions. In small groups, they rated common value propositions that sellers could use when prospecting for new customers.
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Customer] Act-On Inbound has arrived
    Well, we’ve just upped the ante by adding a whole new suite of inbound marketing capabilities to further amplify our customers’ marketing efforts. Once you create a list of custom keywords for landing pages and AdWords, you’re assured of being “search relevant” across all your Act-On content channels. Get found! Measure your results.
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Customer] Facebook Launches Sponsored Results: PPC Ads in Facebook Search
    Flexibility to customize your landing destination, such as a specific tab on your Page. Watch out, Google AdWords! Today, Facebook has officially launched its own version of PPC search ads, called Sponsored Results. How Facebook's Search Ads Work. Sponsored Results give you: 1. Okay, so let's talk about this in more detail.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Customer] 10 Things You Need to Know About B2B Mobile Marketing
    Sam Fiorella put it nicely: A3: Build an App when it will enhance the customer experience. You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them. Reasons Your Marketing Needs to be Mobile 1.
  • FATHOM  |  MONDAY, JUNE 2, 2014
    [Customer] A Few Good Reasons Manufacturers Should Use PPC
    PPC will force your company to think about how easy (or hard) you’re making it for customers to convert, on all website pages. Once you’re driving all of these new potential customers to the website through your PPC campaign, remember you only get a few seconds to keep them! organically.  Suggest a three month PPC test run. 
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] Contact Center: Did Your Agent 'Own' The Call?
    Any good sales trainer will tell you that the single most important factor of a sales call, or a customer service call, is agent ownership. 'Conversation Analytics can mine nearly 50 ''indicators'' out of phone calls. But Conversation Analytics doesn''t just track the caller side of the Conversation Analytics. Has the agent owned the call?
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Conversation Analytics: 5 Use Cases for the 'Ask for the Business' Metric
    This allows you to customize your dashboard to see the data you want to see. 'Conversation Analytics can track if phone agents asked a caller if they wanted to buy something. It can literally determine if the agent/salesperson asked for the business. How the heck does it do that? Why Does Asking for the Business Matter? TIMES.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Customer] Content Will Not Be King
    Why is content king today: Being customer-centric required moving away from creative executions as the primary way to deliver a message. Focusing on the customer requires providing something that meets their need , and content perfectly fits the bill. The problem is, conventional wisdom is average. Content marketing was not the norm.
  • B2B IDEAS @ WORK  |  WEDNESDAY, APRIL 13, 2011
    [Customer] The B2B Inbound State of Mind: Build Relationships
    These advocates, actual customers or not, can help share positive messages about your product or service and these actions help drive visitors to your website--inbound marketing in action. Click to see "Inbound State of Mind" video. ” Social media engagement is an excellent forum for engaging other like-minded professionals.
  • ANNUITAS  |  THURSDAY, MARCH 10, 2011
    [Customer] Defining Moments
    With these kinds of forecasts and vendors adding to their customer numbers quarterly, it’s hard not to be optimistic about the future of the space. Lead Management is a defined set of processes that manage the acquired lead from creation through close of sale and into the customer lifecycle. Lead Planning. Lead Routing. Lead Nurturing.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 27, 2013
    [Customer] How do you choose the right WordPress hosting solution for your websites?
    Here’s the bottom line: If your WordPress blog is really important and you can’t afford to alienate your customers or be down for long periods – then you need WPEngine. 'This is a sponsored post for WPEngine, the hosting site for Fearless Competitor. It is a great hosting option, so I am proud to share it. Dedicated Hosting.
  • SCHEIER ASSOCIATES  |  THURSDAY, NOVEMBER 14, 2013
    [Customer] Using “How-To” Advice To Sell the Cloud
    Two recent conversations with vendors showed how this is a great way to engage customers and prove their chops. 'By now, most everyone gets the benefits of the cloud: (Lower cost, faster deployment, pay-as-you- go pricing.). Now, the marketing challenge is offering detailed, useful advice on HOW to move to the cloud. Approach Two: A Tool.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 20, 2012
    [Customer] PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0
    Bob's goal with CustomerThink is to help business leaders develop mutually beneficial customer relationships. He says reports he’s getting indicate alignment is improving, adding, “A part of it’s been a better job of this optimization, but I think another part of it clearly is that customers are driving more of this integrated approach.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2011
    [Customer] High Momentum B2B Marketing & Sales Strategies: A Revenue Revolutionist’s Secrets To Success
    by Jon Miller Many factors contribute to a company’s success: continual innovation , a high velocity sales and marketing model , great products, happy customers. Be data-centric and customer focused. Support your claims with facts, and always work from the customer’s perspective in. Initiate: Take the offense and lead.
  • SALES CHALLENGER  |  WEDNESDAY, MAY 16, 2012
    [Customer] Once a Star Coach, Always a Star Coach?
    Today’s reps must constantly keep up with an increasingly complex selling environment in which customers only want to talk about price. This has placed added emphasis on sales managers to acquire and fine-tune their coaching skills to make sure they’re adequately coaching reps for this environment. But why exactly is it so hard?
  • SALES CHALLENGER  |  WEDNESDAY, JANUARY 18, 2012
    [Customer] Coaches: Your Reps Are Not as Hard-Headed as You Think
    If the whole reason Challenger Selling is so effective is because customers are looking for a supplier who can provide unique insight, why would we risk postponing our “best stuff” until the very end of a deal? Do you ever feel like your salespeople forget almost everything you coach them on? Why does this happen?
  • B2BMARKETINGSMARTS  |  MONDAY, DECEMBER 14, 2009
    [Customer] Are your B2B marketing messages boring?
    The information highlights many important issues, including integrated customer marketing, privacy issues, research, the continued rise of data and more. The key article in the December issue of Target Marketing Magazine , entitled “ Big Ideas ,&# features experts predicting marketing trends for 2010. His advice is even more profound.
  • SOCIAL MEDIA B2B  |  FRIDAY, MARCH 23, 2012
    [Customer] Understand How B2B Social Media Connects to Your Audience
    B2B social media is about connecting with prospects and customers, providing value to their business and tracking those interactions to leads and sales. Their buying motivations and actions may be different from your traditional customers, and you might want to think about the gamification of your processes. from Think Customers.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, OCTOBER 1, 2011
    [Customer] Inbound Marketing Must Set the Table for Industrial Sales
    However, it is sales that actually hears how customers describe their products and services. Once again, it is sales that has a better pulse on this since they are closer to the customer. see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing. Bruce A.
  • SAZBEAN  |  FRIDAY, DECEMBER 31, 2010
    [Customer] Best of 2010 – My Favorite WordPress Plugins
    WP Greet Box WP Greet Box customize a message to your blog visitors depending on where they came from. 2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! It makes it really easy to run a blog (or website) and it keeps getting better. What are your favorite WordPress plugins?
  • SAZBEAN  |  THURSDAY, AUGUST 19, 2010
    [Customer] My Favorite WordPress Plugins
    WP Greet Box customize a message to your blog visitors depending on where they came from. I’ve been using WordPress for several years now — I’m a big fan. It makes it really easy to run a blog (or website) and it keeps getting better. Here are some of my favorite WordPress plugins… (for now). Disqus Comment System.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 15, 2013
    [Customer] 2013 Is Not the Year of Mobile!
    But customers are adopting mobile! We see the predictions every year: This will be the year of mobile! Every year, the prediction falls short and every year the pundits dust it off and bring it back out. It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 21, 2014
    [Customer] What NOT Having Lunch with Ellen DeGeneres Taught Me About Social Media
    At Marketo, we love how social media allows us to get closer to our customers, prospects, fans, and advocates. Marketo uses social media to learn from prospects and customers, to connect with our community, and for lead gen! 'Author: DJ Waldow I love social media. love Twitter. love Facebook. love Instagram. I (sort of) love Vine.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 12, 2014
    [Customer] Online Banner Ads: Out with the Old, in with Interactive
    You can check out pictures of the car and even customize the car by changing colors and interior options. Increased customer engagement is also a bonus, but these ads might not be accessible to every small business. 'The world of online advertising is evolving. After all, display banner ads have been around since the early 2000s.
  • WRITTENT  |  MONDAY, JANUARY 20, 2014
    [Customer] 10 Content Marketing Failures – Do Not Try This at Home
    'Did you know that 91% of marketers are using custom content, but only 34% consider themselves effective at it? Before you newsjack a tragedy or fire off an opinionated response to a breaking news story, ask yourself whether you could lose subscribers or customers over the decision. close customers. Failing to Invest Time.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2011
    [Customer] 10 Business Blog Posts You Should Write NOW
    The Problem Solver - Name the biggest problem your customers have. Solve your customers' problems with content. The Data Story - As a business, you are working on selling an idea as well as a product or service to your customers. Creating content is the cornerstone of inbound marketing. This problem ends today.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 23, 2013
    [Customer] Things to Consider When Using Mobile to Reach the Professional Tradesman
    'Mobile is probably one of the fastest segments right now from a consumer’s point of view, and it’s only a matter of time before it impacts manufacturers and their distributor partners on how they will be conversing with their customers. Create custom mobile assets  - don’t put your whole site up.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] How People Buy: The Evolution of Consumer Purchasing [Infographic]
    As a marketing or sales professional, understanding where prospective customers get their information before making a purchase decision (and what factors help influence those decisions ) is crucial. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. For example.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Customer] 10 Lessons From Steve Jobs That Every Marketer Must Learn
    First, Apple would empathize with customers. 8) Turn customers into evangelists. Possibly the biggest thing Jobs did was turn customers into passionate advocates for the Apple brand. Apple fans don''t think of themselves as customers. but he didn''t look that great on paper. He wasn''t an engineer. He didn''t have an MBA.
  • SYNECORE  |  MONDAY, APRIL 14, 2014
    [Customer] View From the Top: 9 Examples of Desk Top View Design
    What better way to attract customers than to draw them in with a familiar picture of a desk or table? 'As a web designer, I spend a lot of time online.like a lot. Like most creatives, I enjoy seeking inspiration from other designers. This means exploring and interacting with a lot of different kinds of websites. The desk top view. Munchery.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2011
    [Customer] How to self-publish your book
    And their customer service is superb!  So whether you need one book or 100, they can be shipped to your door, or the customer, in a matter of days. Many people dream of writing their own book and the exciting news is that today, you don’t necessarily need a literary agent or book contract to experience publishing success.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, MARCH 25, 2014
    [Customer] 6 Killer Email Tactics
    If you can work in the customer’s name and/or location, you can spike open rates. Click rate degrades with the number of links, so focus your customers on seeing a single powerful offer and direct them to click on a big colorful link or button or two. Too many render badly and drive customers away. in return.  times. 
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Customer] Enough Already! 7 Marketing Predictions We're Tired of Hearing
    2) Customers will have all the control in your business relationship. Customers as a group have always had the control in the relationship with your business -- that''s pretty much how supply and demand works. 'About this time every year, something happens. I''m talking about those marketing predictions posts. So let''s get to it!
  • BIZNOLOGY  |  THURSDAY, JANUARY 17, 2013
    [Customer] 4 Great Content Marketing Examples
    Frequently cited as the original content marketing vehicle, it’s a publication that John Deere has made available to customers since before the turn of the century. Image via CrunchBase. Looking for inspiration? Here are a handful of very different content marketing examples worth examining. Here’s are 4 of my favorites. These
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Customer] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Have you created custom tabs for your Facebook page ? Use a third-party tool like HootSuite to manage multiple social media contributors so you can involve people from other departments such as customer service, support, and sales. and even customers. The reason for this shift? Hallelujah! We're pulling out the big guns.
  • HUBSPOT  |  THURSDAY, JANUARY 2, 2014
    [Customer] 2014: A Year of Self-Doubt for Marketers
    If a tactic doesn''t help you a) attract visitors , b) convert visitors into leads , c) convert leads into customers , or d) delight existing customers , it probably isn''t worth your time (or budget). Closed-loop marketing and measuring from visit to customer in B2B industries will go from a rarity to a common practice.".
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 29, 2011
    [Customer] 8 Big Ideas to Drive B2B Buzz
    Rackspace recognized this opportunity and built a major Web hosting brand on the simple principle that unconventionally fast support yields unconventionally chatty customers. Tap into something customers care about — an issue.  B2B is a unique beast.  Here are eight big ideas: 1.    Make promotions sharable.  WOM, guaranteed.
  • B2B VOICES  |  TUESDAY, JUNE 11, 2013
    [Customer] Can B2B Brands Inspire?
    When we think of brands and business that inspire us as customers, partners or vendors we should instill qualities such as trustworthiness, authenticity and reliability. potential employees, targeted customers, thought leaders) can help you narrow your choices. Here’s Think of a few right now. I’ll wait. One, Two, Three.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 11, 2012
    [Customer] LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More
    Please tell us a little bit about LeadMD and how your company aligns to deliver/support cloud services to your customers? LeadMD helps develop, streamline, and maximize lead generation programs for both SMB and enterprise customers. by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit.
  • WRITTENT  |  TUESDAY, APRIL 9, 2013
    [Customer] 5 Best Practices for Outsourcing Quality Content
    It’s more than possible to successfully use a third-party vendor to create blogs that convert leads and customers, but there are some best practices that will affect your success. Buyer Persona Profiles: Who are your customers ? 'Guest post from Pat Owings. Outsourcing content is a bit of a secret among marketers. Hire an Editor.
  • HUBSPOT  |  THURSDAY, MAY 16, 2013
    [Customer] 6 'About Us' Pages That Are Probably Better Than Yours
    Why the ''About Us'' Page Rocks: It lets customers do the talking. Including customer testimonials on your ''About Us'' can give prospects and leads a more down-to-earth view of your company. The difference Andrea has made in her customers’ businesses. Why, with your ''About Us'' page, of course! easier said than done.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 8, 2014
    [Customer] The B2B Funnel is Now a Sieve
    Marketers need to think about the impression made by all the channels in use where prospects and customers may encounter their company. 'The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel.
  • DIGITAL VOICES  |  MONDAY, JANUARY 13, 2014
    [Customer] 3 SMAC Stack Predictions for the New Year
    In the coming years, organizations are going to increase their investments in the SMAC Stack gaining leverage to increase business productivity and deepen customer engagement. 'From a technology perspective, 2013 was an exciting year to be a marketer. 2014 looks like it will be another great year for growth and innovation.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2011
    [Customer] The 7 Worst Marketing Emails You've Ever Seen
    Let's take a look at some TERRIBLE marketing emails and learn from them so that we can delight our prospects, leads, and customers. Send them marketing email that is customized to their business needs with specific recommendations for them. Your marketing is the first experience that a potential customer faces. don't care!
  • LEADER NETWORKS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Customer] Internal Enterprise Communities - Your Time Has Come!
    success corporate intranet is, in many ways, as remarkable as a successful customer community. Does the organization have the skills and staff to mine the data from the intranet so that it can be used strategically throughout the organization - from sales to customer service to innovation? Move on. But times and tools have changed!
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 9, 2010
    [Customer] Social Media and The Brand
    Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • B2B IDEAS @ WORK  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] Why Educating Your B2B Audience Isn’t Enough
    They believe once their audience knows about them, they’ll definitely succeed in the marketplace – and they often have valid reasons why (such as lower prices, better customer service, etc). However, social and behavioral science has taught us that often, education isn’t enough. Self-efficacy.
  • LEAD VIEWS  |  THURSDAY, DECEMBER 30, 2010
    [Customer] B2B Marketing & Lead Generation predictions for 2011!
    According to Demandgen Report, approximately 1,500 new customers adopted marketing automation systems in 2010, double the number last year. Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running. in 2010. Photo courtesy – Yahoo Finance.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 11, 2012
    [Customer] To Pin Or Not To Pin: 5 Security Risks Businesses Should Understand Around Pinterest and What They Can Do About Them.
    This will help undermine the credibility of these impersonator sites as customers know to look for your logo and your products on your Pinterest board. As an independent consultant he merges these skills to help customers bridge the gap between the technical and communications realms and “make awful news just bad”.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 30, 2013
    [Customer] A New Generation of Business Intelligence – For the Front Lines
    As companies get smarter about attracting, engaging with and managing customers, they will materially affect the bottom line while making employees more effective and customers more satisfied. Today companies spend $14B/yr [1] on BI, getting a better understanding of their company’s operations and driving improvements and efficiencies.
  • JUNTA 42  |  SUNDAY, APRIL 1, 2012
    [Customer] 15 Critical Business Success Tips after Five Years in Business [with special giveaway]
    Although it’s hard to clearly identify what the most critical success factors have been during our “road less traveled”, here are the ones that I believe have made the most impact on me, on our company, our amazing employees, and most of all, our valued customers. After 1,825 days in business, we are stronger than ever.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Customer] Four “New Marketing” Skills You’d Better Learn Quick
    His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty.  Focus instead on engagement, conversations, and driving an active, two-way discussion about the issues, needs and pain points your target customers care about most.
  • TOMORROW PEOPLE  |  WEDNESDAY, JULY 25, 2012
    [Customer] Free 25 Minute Content Marketing Webinar
    This free webinar will show you how you can create effective content that draws in the right customers to your company and how to measure the return on investment from your online marketing. Date: 31st July 2012 (Tuesday). Time: 9:30am - 10:00am. Where: On your PC! marketing return on investment (ROI). Book Your Place Today.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 12, 2014
    [Customer] Is Your B2B Content Just a Pit Stop?
    start-up CEO who needs to focus all his team's energy on developing enhancements for his SaaS application and onboarding customers who learns that managed services from a cloud provider can relieve the stress and cost of hiring an in-house IT staff while bringing additional expertise he could not afford otherwise. It should. Go Deeper.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 5, 2013
    [Customer] How To Effectively Increase Your Sales Pipeline
    As you work through the process of building and scrubbing your database, think to yourself, does this prospect look like my ideal customer? 'I have learned over the years that having a well thought out plan to reaching any goal makes all the difference. Building a pipeline is no different. Guess what, it worked, I did make it happen.
  • FUNNEL FOCUS  |  MONDAY, JULY 19, 2010
    [Customer] The Quintessential Marketing Automation Guidebook Spotlight: Bob Walmsley Reveals How Marketing Automation Helps Companies Adapt to Changing Buyer Behavior
    However, by connecting marketing automation with CRM, your business can now generate that elusive 360 degree view of customer contact, necessary to do business in today’s digital business environment. Robert M. Walmsley is President and CEO of Tailwind Strategies. He’s spent over 20 years building high-tech sales and marketing teams.
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