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  • ANNUITAS  |  WEDNESDAY, MAY 28, 2014
    [Customer] BMA 2014 Recap Day 1. Most of It Anyway
    At the end of the day it does not matter if you have a marketing staff of 5,000 if they do at GE or three as my new found B2B marketing friend Maggie Fitzgerald has, the concepts and approach need to be the same – “Know Thyself, Know Thy Customer and Innovate. According to Comstock, it “starts and stops with accountability.” 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 27, 2011
    [Customer] Dear social web, Let’s try keeping it real.
    You’re not their customer. I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week that I guess I need to respond. At the risk of adding to Klout weariness, here are a few observations. My Klout score dropped from 82 to 64. Funny. Tease!
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Customer] How to Write a Great Email Signature: 9 Tips With Real Examples
    If you're a HubSpot Sales customer, you can share your personalized meeting link with anyone who you want to book a meeting with and let them choose from your available times. If you aren't a HubSpot customer, one great meeting tool is Calendly , which is free for Basic and lets you integrate your Google or Office 365 calendar.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 22, 2013
    [Customer] Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial
    GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers. According to CEO Clate Mask, most of the money will be used for acquisitions, product development, and accelerated customer acquisition. This comes two weeks after Infusionsoft raised $54 million in new funding.
  • KAPOST  |  FRIDAY, JULY 8, 2016
    [Customer] Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C
    As if B2B marketers sit around dreaming, “If only I could be a B2C marketer—oh, all the flashy ads and brand loyal customers I’d have!” But no one does customized content like a B2C company. There’s a myth among B2C marketers. That they’re the A-team marketers. ” Yeah, no. And, it’s awesome.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 28, 2011
    [Customer] Marketing Tools and Technology – How Does A Marketer Decide?
    Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support.  The key takeaways from these 5 experts highlighted below: have a solid process , clear goals , a culture of testing and   innovation and listen to customer needs. . What do we outsource?
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Customer] The Future of Profit is Purpose by @Simonmainwaring #WeFirst
    In the video, Simon shares with us why the future of profit is purpose; why brands must seek fan action, not acquisition and the changing role of brands in relation to their customer communities. 3 Critical Insights from #WeFirst by @Simonmainwaring. Plus, he’s got a really special offer for his brand new training program, just for you!
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Customer] 5 Keys to Using SlideShare for Maximum Impact
    Related Stories Best Friends: Social Media and Content Marketing for B2B Branding Social Media: It’s Not Just for Kids Anymore – 9 Adaptive Tips for Fundraisers Using Social Media 7 Ways A Customer Journey Map Can Improve the SoLoMo Experience. If you’re a B2B marketer, SlideShare deserves your attention.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 27, 2014
    [Customer] How can you CLOSE the Value Gap?
    This new breed of buyer doesn’t care about when you were founded, how many customers you have, how quickly you are growing, your latest product release and new features. If you want to address this challenge, the key is to evolve the customer conversation from product pitch to value. Today, it’s all about the Benjamins.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 16, 2016
    [Customer] 5 Ways to distinguish your content and brand by using research
    Often, the best way to determine what your brand could study is simply to listen to your customers, or your competitors’ customers, to see the most common types of inquiries. By  Tom Webster, {grow} Community member. Here are five ways to do just that. 1. Answer the Question on Everyone’s Lips. Good question, eh? 2. Period.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Customer] 5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)
    Moreover, you would also be able to find your ideal target customer in Facebook if you know how to find them. Currently, Facebook is the fastest growing social networking site in the world with over 800 million users and growing. With this population, there is a great opportunity for your local business to flourish. Analysis].
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 9, 2015
    [Customer] CMO Disruption: Marketing Is More Than Just Promotion!!!
    explained: Content marketing is not about trying to become the New York Times , it’s simply trying to answer earlier stage questions that customers (and potential customers) are looking for… …Can we create content as good as the influencers in our space? Their # 1 job should be to focus the culture on customer-centricity.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 15, 2014
    [Customer] 4 Cool Employee Contests to Help Boost Sales
    Customer revival Every sales crew has a list of inactive clients. Well, this contest is designed to turn that list of inactive customers into active ones yet again, Pascucci says. Remember back in high school when there was a pep rally before the big game? The whole school turned out to show their team spirit and support for the team.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] Copyright expert Nicholas Wells on the newest Google Bowling
    They were considered a big target for litigation because they had the money to pay damages, but they said, Hey, we can’t be responsible for what our customers store on our servers or transmit across our networks. If they remove the material referenced in a takedown notice, they risk having angry customers. Photo credit: Wikipedia.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Customer] Top-Funnel Marketing: Why You Should Treat Your Product Like Dirt
    Often, these topics are colored by their personal objectives, and understanding the customer at this level helps you to understand their priorities.  I’m always hearing from marketers who struggle with the top of the funnel.  Yup dirt.  Warning, “punny” content ahead). In fact, our program did not even mention a product; not one.
  • WEBBIQUITY  |  MONDAY, JUNE 17, 2013
    [Customer] 31 Spectacular Web Design Guides, Techniques and Resources
    ” Put Customer Convenience Front And Center When Designing Websites – Part II by MediaPost. And being edgy meant using a slightly different shade of blue as the dominant color. A few adventurous souls did some creative things with Flash, but even then, few people saw these sites because they were invisible to search engines.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Customer] 8 of the Weirdest Shark Tank Products That Got Investments
    Check out eight of the weirdest products that actually got investments below. 8 of the Weirdest Shark Tank Products That Got Investments. 1) Custom cat drawings ( I Want to Draw a Cat for You ). In season three of Shark Tank , billionaire Mark Cuban put up $25 thousand for a 33% stake in a company that sells custom drawings of cats.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Customer] The History of Facebook Advertising [SlideShare]
    Because let''s face it, Facebook has made an incredible amount of changes to their advertising platform since 2004, creating a host of different options to target customers, including things like Lookalike Audiences, Dark Posts, and retargeting ads. How well do you know Facebook? Let''s take Facebook advertising, for instance. Yeah, I know.
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Customer] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    It then pulls up the product from the photo, allowing customers to purchase it instantly. eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers. And shop.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 19, 2011
    [Customer] InsideView Now Available for Microsoft Dynamics CRM 2011
    InsideView, the leading provider of sales intelligence, today announced that its award-winning sales intelligence application is now available for Microsoft Dynamics CRM 2011 customers. InsideView is one of the first companies to earn the elite Certified for Microsoft Dynamics (CfMD) status. Mash-ups Sales 2.0 Enterprise 2.0
  • BIZNOLOGY  |  THURSDAY, OCTOBER 24, 2013
    [Customer] 3 Tips to Help Content Marketers Understand Sales Cycles
    Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. What’s Once you understand the sales cycles for your potential customers, you must then create content to reach them at every crucial point. Photo credit: Wikipedia.
  • MARKETING ACTION  |  MONDAY, JULY 6, 2015
    [Customer] Successful Sales and Marketing Alignment, Part 1: Get Started
    These could include increased market share, net new acquisitions, more recurring revenue, reduced churn, a boost in customer lifetime value, or a host of other objectives. The target buyer profile should be created using data such as current customer information and anecdotal feedback from sales. What can you do to foster cooperation?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 19, 2014
    [Customer] Are Your Prospects “Friending” Other Social Media Networks? [CHART]
    Marketers use these networks to promote their companies, services, products and to build and nurture their customer base.  I have always wondered if Social Networks that are geared for languages and cultures other than English speakers might be just as fruitful for a modern marketer in attracting a potentially untapped market.
  • 6SENSE  |  TUESDAY, APRIL 26, 2016
    [Customer] 6 Insights from the Salesforce State of Marketing Report
    This is one of dozens of insights revealed in the comprehensive report, which reflects responses from 3,975 full-time marketing leaders (not limited to Salesforce customers) in the U.S., Top performers have a well-defined customer journey. Customer satisfaction is marketing’s biggest priority (more so than customer acquisition).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 31, 2011
    [Customer] The Top Five Crowdsourcing Mega-trends
    Rather than hire a freelancer, agency, or in-house designer, with crowdsourcing you can post your need and several designers will compete and create a custom logo just for you. I had my eyes opened to the massive growth of the crowdsourcing industry at a SXSW panel earlier this year.  Imagine needing a new logo for your business. 
  • BIZNOLOGY  |  MONDAY, JUNE 27, 2016
    [Customer] Make the most of your social media fans
    Identify customer service problems. Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. But here’s a new development. The match rate averages around 10 percent.
  • LEANDATA  |  MONDAY, MAY 2, 2016
    [Customer] How ABM Is Helping Spiceworks Grow the Business
    Helping fuel that success was a focus on using the marketing engine to drive deeper, more meaningful strategic relationships with marketing professionals — who have become Spiceworks’ primary customer. Like many businesses with an enterprise marketing and sales model, a subset of customers represented a large share of revenue. writing?
  • SALES INTELLIGENCE VIEW  |  MONDAY, MAY 14, 2012
    [Customer] Why your sales staff isn’t on iPads (and why it should be)
    Budgeting for new vs. old CRM While some companies and entire industries are leapfrogging with mobile CRM gear, Gartner found that 70% of budgets still concentrate on more mature CRM technologies like customer service, e-commerce and sales force automation. Apple has an app for that. If not, you’ve got a different category of problems. Wrong.
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Customer] Are Publishers Measuring Success Correctly?
    These metrics indicate your ability to make visitors transition to potential customers — your ability to sell your readers on a course of action. More people clicking on an article or ad is a good thing, but proving that those visitors are transitioning into qualified leads and paying customers matters more. Media
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 22, 2012
    [Customer] #Pubcon 2012: Tips, Tools & Trends
    Your about us section gives you the ability to connect with potential customers. Give Customers Something. Give your customers something without expecting anything in return. Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. People like those who like them. Pinterest.
  • BUNGALO  |  WEDNESDAY, FEBRUARY 15, 2012
    [Customer] 5 Worst Trade Show Blunders
    Sales rep says, “the economy has hurt us so bad, we don’t have the resources to care about our customers.” Last week, I spent two full days walking the floor in Orlando at the International Builder Show (NAHB). Sales rep openly mentions, “I would quit my job and work somewhere else if I could.” ” 2.
  • SAZBEAN  |  FRIDAY, JANUARY 13, 2012
    [Customer] 6 Lead Nurturing Emails Every Business Should Send
    So, what do you do with those qualified but reticent leads to turn them into customers? Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. Lead nurturing, of course! Those numbers are pretty encouraging, so where to begin? Emails That Educate. News & Notes
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Customer] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    Evaluate other advertising options and understand how online display contributes to lead generation.  We negotiate hard with publishers and custom display platforms, and investigate creative opportunities to promote content and offers.  So here are a few 2015 New Year resolutions for me, but some can pertain to you as well. Content Marketing.
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Customer] The B2B marketer’s world is changing
    Many marketers are finding that alongside core audiences such as customers and prospects, they are now also tasked with marketing towards potential employees. It’s tougher being a marketer nowadays than it ever has been.  But in the last three years marketers have watched the world around them change, and they’ve had to adapt.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Customer] The Importance of Marketing Specialization
    Ogden  of Find New Customers  who’s known as The Fearless Competitor (follow @fearlesscomp  on Twitter) has over 2,800 LinkedIn followers now mostly thanks to the former TV show Marketing Made Simple TV, which is no longer being done. Jeffrey L. Check out my LinkedIn profile on the top right, which is a blogging best practice. ”).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 7, 2014
    [Customer] Why Hackers Take Down Sites (and How to Protect Yourself)
    One attack created a diversion while the hackers obtained bank customers’ credentials and stole $9,000,000 from ATMs in a period of 48 hours. Include your biggest clients or customers. One attack created a diversion while the hackers obtained bank customers’ credentials and stole $9,000,000 from ATMs in a period of 48 hours.
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 29, 2012
    [Customer] 10 Questions Your Content Marketing Operations Must Answer
    Webinars, sales presentations, customer training, white papers and the list goes on. How will we ensure the sales team is aware of the engagement and participation of our customers and prospects? One of the core objectives of content marketing is to nurture customers through the buying process. When will be our next?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Customer] 5 Lifelong Business Lessons I Learned from Nordstrom
    Focus on the Customer and The Money Will Follow. Stop worrying about making sales and focus on the customer experience. If you are in sales or marketing, it is paramount that you focus on the customer in front of you, as a human being with needs and wants. Need proof? My secret talent is speed-reading. Lead by Example.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 7, 2016
    [Customer] 11 of the Latest Lead Nurturing Statistics: Explained
    Sales, customer service and other marketers can tell you what's on the minds of your prospects to help you get started. Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. This is where lead nurturing comes in. 68% say Increase Conversion Rates.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 12, 2013
    [Customer] Build some social media marketing backbone you big wuss
    In a social world, trapped customers scream loudly enough for everyone to hear. Your most devoted clients and customers will imprint on you. When you’re doing brand protection or customer service, even I have a apt sayings such as “hugs not horns” and “be kind for everyone you meet is fighting a hard battle.”
  • SAZBEAN  |  THURSDAY, NOVEMBER 17, 2011
    [Customer] 20 Ways to Increase Content Visibility on the Top 4 Social Networks
    So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages? With all the content and information cluttering the web, it’s a constant struggle to get people’s attention online. News & Notes
  • SAZBEAN  |  WEDNESDAY, JUNE 22, 2011
    [Customer] 5 Must Haves For That About Us Page
    Instead, craft a page that you’re proud of and that helps communicate exactly who you are and what you represent to your customers. You think you know what you want to say, but then you get to that blank WordPress page and you suddenly forget how long you’ve been doing this, why you love it or, sometimes, even the company name. It’s easy!
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Customer] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
    HubSpot Customers: If your website, landing pages, and blog are on the Content Optimization System (COS), then your site is ready from a technical point of view. HubSpot customers don't need to worry about it -- images uploaded to HubSpot's software are automatically compressed. HubSpot customers: To add alt text, click "Edit image."
  • SNAPAPP  |  FRIDAY, AUGUST 14, 2015
    [Customer] Cool New Stuff in SnapApp's August Release
    For all our international customers, the age settings on the age gate tool can now be customized for any age (not just 13, 18, and 21). Our August release went live on Monday, so let’s take a minute to talk about what’s new. As you may remember, we launched a complete product redesign in the spring. No More Vertical Scrollbar .
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 31, 2015
    [Customer] Marketing Resolutions for 2016 and Other New Year's News
    As 2015 quickly wraps up, here are five resolutions for marketers to consider in 2016 in order to enhance their customer understanding and drive their brand experience. Today is the last day of the calendar year 2015. hope it has been a good one for you and yours and I wish you all nothing but the best in 2016. So, how do those 8% do it?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 30, 2011
    [Customer] Discover Your B2B Social Media Super Influencers
    Traditionally, you had a core group of customers that you went to for validation of your marketing or sales programs. These customers were also your biggest advocates. Customers provide recommendations about your products and services. Every B2B company has advocates, fans and influencers, but they are not all created equal.
  • MARKETING CRAFTMANSHIP  |  MONDAY, JULY 4, 2011
    [Customer] 3 Ways Social Media Will Fail Marketers
    Social media will not drive customer experience. Social media does not improve or replace the customer service channels that have the most significant impact on brand impressions. Marketers are best served ensuring traditional channels deliver a customer experience that validates the company’s brand promise. 3.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 18, 2015
    [Customer] The Holiday Retail Planning Worksheet and Why You Need It
    Ask yourself the following questions while completing the Holiday Retail Planning Worksheet : Why does my customer need this? Why would my customer buy this for others? Earlier this Oracle Marketing Cloud released Turning 2014's Holiday Trends into 2015 Revenue. At least they should be. How can I make the shopping process easier?
  • KAPOST  |  MONDAY, JULY 18, 2016
    [Customer] For Executives: How to Avoid the Most Challenging Hurdle in Your Content Marketing Operation
    Kapost’s Customer Success Managers train the staff at the level of complexity they require. If you are already a Kapost customer, you have the added resource of our Engagement Directors, like me. Even if you aren’t a Kapost customer, use these tips to measure the adoption of a content operation within your organization.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 22, 2014
    [Customer] A Magnifying Trick That Would Convince Even Sherlock Holmes To Enter your Facebook Contest
    This is the scenario: your potential customer is browsing their Facebook News Feed and sees a great sweepstakes that a friend has posted. He has the urge to enter, because he likes and is tempted by the grand prize. Social Media Contests Arthur Conan Doyle Arts Benedict Cumberbatch Facebook IPad Sherlock Sherlock Holmes United States
  • HUBSPOT  |  TUESDAY, MAY 12, 2015
    [Customer] How to Write a Cold Email That'll Actually Get a Response
    So I'd send them a cold email -- targeted, relevant to their interests, and completely custom, but still a cold email. If you've interviewed a colleague of theirs or spoken to someone that they know, include that in your pitch (in sales this could be a case study or a local customer reference). For some of them, we had an "in."
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 26, 2014
    [Customer] Interesting Infographics: Blueprint for The Perfect Blog Post
    Blogging frequency impacts customer acquisition – 92% of companies who blog multiple times a day acquire a customer through their blogs. It’s 2014 so by now, we know that blogging is required for B2B lead generation. source: Hubspot ). Thanks to Salesforce, we have the Blueprint for The Perfect Blog post.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 13, 2012
    [Customer] 6 New Ideas for Your 2013 Marketing Plan
    Tell your story or have your customers or clients tell your story. How do your customers or clients benefit? Find out where your people (audience, prospects, clients, customers, vendors, referral sources) are and connect to them. What tactics will get you the best results in 2013? What are you doing? How do you do it?
  • B2B MARKETING INSIDER  |  FRIDAY, NOVEMBER 25, 2011
    [Customer] How To Become A Social Business
    How do I stop marketing and selling and starting helping my customers ? I have been giving this presentation on “ Integrating Social Media Into Your Marketing Mix ” for over a year now. And recently I was honored to deliver an updated version of it at two local universities in Philadelphia, PA. The first was my very own St. Strategy
  • WEBBIQUITY  |  TUESDAY, MARCH 4, 2014
    [Customer] Book Review: The Social Employee
    Every stakeholder in an enterprise—every customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholder—has a voice. Treating customers well produces an army of advocates, with far greater credibility and at far lower cost than traditional advertising.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Customer] Twitter Launches Photo Tagging (Get Ready)
    People are friends with their coworkers, bosses, clients, customers, that wench Nancy from high school who always thought she was better than you. Good/horrifying news: Soon, you''ll be able to tag photos of people on Twitter. Talk about efficiency. The tagged photos will even display in embedded tweets. And they''re right. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 27, 2012
    [Customer] 3 steps to make the most of your eMail list
    For example, let the user select from a list of common business challenges that your product/service addresses, a list of technologies the customer uses, or the customers assessment of the skill level of the organization. Whatever will help you better message the customer. By Neicole Crepeau, Contributing {grow}  Columnist.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 23, 2015
    [Customer] 50 All-Time Great Retail Subject Lines
    Limited Supply: Limit 2 [product name] per customer. florist rewarding customers with a $10 coupon for pre-ordering flowers for an upcoming holiday). retailer introducing customer reviews to products online). Here at VerticalResponse we’re always being asked things like, “What is the best day to send an email?”
  • NUSPARK  |  SUNDAY, JULY 28, 2013
    [Customer] How The Beatles’ Songs Optimize B2B Marketing Strategies
    Analytics is where all of your visitor and conversion data come together, where custom dashboards and reports can be developed and analyzed. The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Act Naturally. Be yourself, especially with your own content and within social media.  Work together.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Customer] The new Myspace? Which social channels are here to stay
    Themed social channels such as business-focused LinkedIn and music-themed Pandora or, even, Chinese e-commerce site Alibaba are particularly good at attracting and maintaining their customers. Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Adult users.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, MAY 30, 2012
    [Customer] Sales Leadership: Compensation and Summer Fun
    Others can be scheduled as needed to help launch new products or services, promote new releases or upgrades or tie into your customers’ larger campaigns. Consider adding a bounty for each additional new seat, new customer, or revenue sold beyond a certain target value. Improving customer service. Sales Leadership Ideas.
  • CONFLUENT FORMS  |  TUESDAY, DECEMBER 10, 2013
    [Customer] Creating value & new opportunity with Google Helpouts
    And until then I ask that these satisfied customers leave positive reviews of their Helpout experience with me, helping me build my authority and reputation. It wouldn''t be surprising if you hadn''t yet heard of Google Helpouts. That Helpout began focusing on just blogs and blogging, helping users with design, layout, and content strategy.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 26, 2010
    [Customer] How to Improve Your B2B Sales Workflow with Social Media
    discussed how in-context access to this intelligence will significantly boost sales productivity, enabling more successful outreach and engagement with the socially-savvy Customer 2.0. Social selling technologies and methodologies allow sales reps to: Monitor what is being said about and by the customer. leader.
  • HUBSPOT  |  SUNDAY, MARCH 20, 2016
    [Customer] From 'Tiffany Blue' to 'Minion Yellow': How Pantone Changed the Way We Think About Color
    Pantone created the custom color for the brand , which is trademarked and not available in any fan book. Starbuck's green, the Hermes orange, the red on the sole of Christian Louboutin, and Coca-Cola's red are all Pantone customized colors under trademark protection. 3) Sephora-Pantone Universe Color of the Year Collection.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 30, 2013
    [Customer] 3 Steps To Improve Sales Forecasting
    Do your sales reps accurately know what the customer will buy when they win the deal? 2. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Frank Donny , founder and CEO of  Marseli , a marketing and sales analytics and performance measure software company. Inaccurate sales forecasting is not an easy problem to solve.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2012
    [Customer] Best Quora Guides and Insights of 2011
    Ashley Reed provides a helpful how-to guide for marketing use of Quora, from listing to customers and keeping tabs on competitors to commenting on answers and demonstrating expertise in a specific topic area. Is Quora still a significant social media destination? Blogger interest in the site seemed to follow a similar pattern.
  • ACT-ON  |  WEDNESDAY, MARCH 16, 2016
    [Customer] How Clean is Your Database?
    ISPs like seeing you make your opt-out process more accessible to their customers and addressing an issue they might have already identified with your IP or domain. This again allows for users to control their preferences regularly, reducing the chances of losing these customers all together. Trust me, I’ve had to deal with the same.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 2, 2012
    [Customer] How Product Marketing Can Thrive in a Content Marketing World
    When you establish yourself as an expert on a topic, you’ll be invited to cross-post on other blogs about subjects related to your solution.Soon you’ll start getting phone calls and emails from customers and prospects that want to learn more. So when I tell you the two can co-exist, it’s because I’ve seen it firsthand.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Customer] 5 Storytelling Lessons From Game of Thrones
    This emphasis on custom visual content, and its optimization, is one of the major reasons behind GoT ‘s content marketing success, which makes sense when you consider that tweets with photos are 94% more likely to be retweeted. Did you watch the Season 5 opener? Well I am totally obsessed about HBO’s The  Game of Thrones. Twitter.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 6, 2011
    [Customer] Need Help with Your Blog?
    Useful stats from Hubspot: 57% of businesses have acquired a customer through their company blog. Lead Generation Companies : Using blogs for lead generation, search engine marketing, etc. Do you have a blog on B2B marketing or sales? Is it updated less than once a week? Blog are critical for search marketing, lead generation and more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Customer] The evolution of social media analytics
    Chapman Executives long for “customer-activated company” but social media is a stumbling block What will be the next big thing in social media? Click here if you cannot see my video interview with Shree Dandekar of Dell. You probably can’t pick up a book on social media best practices without seeing some reference to Dell.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2011
    [Customer] Finding the balance between personal and professional on Twitter
    This also works well in a customer service situation. I had the pleasure of being a guest at the Bliss PR Agency in New York City this week and the staff loaded me up with questions. Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? No, of course not.
  • AVITAGE  |  MONDAY, OCTOBER 28, 2013
    [Customer] Help Me Resolve My Blogging Dilemma
    Content dependent initiative results suffer when required content isn’t available the moment initiatives are triggered and customers (buyers) begin to engage. I have accumulated an inventory of over 25 important blog ideas. These are not simple observations that are easy to blog. invite you to share your ideas and suggestions with me.
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Customer] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 22, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of June 22, 2013
    MarketingProfs) How Consumers Are Using Their Phones, And What It Means (Business Insider) Twitter Said To Be Preparing Location-Based Ads For Clicks And Bricks (TechCrunch) The post Top Internet strategy, marketing and technology links for the week of June 22, 2013 appeared first on Sazbean. News & Notes
  • SAZBEAN  |  SATURDAY, APRIL 6, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of April 6, 2013
    Here are the top Internet strategy, marketing and technology links for the week of April 6, 2013… It’s Time to Stop Thinking Like Marketers  (Social Media Marketing) Data is Not Killing Creativity, it’s Just Changing How We Tell Stories  (Tech Crunch) Social Media for Customer Service: Just Do It! News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 2, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of February 2, 2013
    Mashable!) Can You Get ROI on Simple Words On Twitter? Can it Do the Same for Social Commerce? eConsultancy) Real-Time Marketing Takes Control  (The Digital Bus) How to Optimize Contact Forms for Conversions  (Quick Sprout). News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 25, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of August 25, 2012
    eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 16, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of June 16, 2012
    How to Make More Money From Existing Customers with Marketing Automation  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of June 16, 2012… The Only Blog Post Idea List You’ll Ever Need  (ProBlogger). Quick Tips to Get Your Next Post Out on Time  (ProBlogger). Socialnomics). Spin Sucks).
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Customer] 10 Clever Ways Your Email Signature Can Support Your Marketing
    Company employees, particularly those in sales and marketing, might be missing out on another opportunity to spread brand awareness or nurture prospective customers with their personal messages. If you're talking to potential customers, what’s better than sharing stories of successful ones? Here are ten awesome suggestions: 1.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 18, 2012
    [Customer] The 7 Questions That Unlock Social Media Traffic Secrets
    You need to know the perfect customer and talk directly to them. Just because she hangs out on Facebook that doesn’t mean you shouldn’t develop a presence on Twitter (your secondary customers maybe there), it means that Twitter is used to sign post people to the community you have where your prospect hangs out. How much does she earn?
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 14, 2014
    [Customer] Embrace the “One to One to Many” Approach by Working with Bloggers
    Related Stories Boost Credibility on Social Media with Customer Stories Are You Interested in Becoming Social Media Writer? One to one to many: One person from your brand teams up with one influencer who talks about your brand to their many followers. Bloggers can be some of the most effective voices of your brand.
  • BIZIBLE  |  THURSDAY, JANUARY 7, 2016
    [Customer] 5 Smart Metrics To Measure B2B Content Marketing Success
    We could convert a million leads through our blog posts, but it would be meaningless if none of them became customers. According to a recent survey by CMI and MarketingProfs, only 21% of content marketers are able to successfully measure their content marketing in terms of ROI. Seeing that stat was a big wake up call. Email Open Rate.
  • JUNTA 42  |  SATURDAY, DECEMBER 5, 2015
    [Customer] This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
    Robert explains that this is the foundation of creating a great customer experience – to start with what the customer needs and wants rather than what we want to say. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. It depends. This week’s show. Content marketing in the news.
  • JUNTA 42  |  FRIDAY, MAY 21, 2010
    [Customer] The Social Media Publishing Model for Publishers
    Publishers that just look to integrate social media as a distribution channel only will not deliver on their promise to become the industry expert everywhere their customers are.  As a publisher, you need to rethink your business (are you in the business of providing engaging experiences for your niche customers?).
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Customer] How 15 Real Businesses Are Getting Creative With Vine for Marketing
    survey conducted by Dimensional Research found that customers prefer the in-store shopping experience over that of online shopping. Hosting a giveaway is a tried and true promotional tactic, but giving customers an early sneak peek of the giveaway items through Vine is a pretty new one. A lot can happen in six seconds. Loving #vine ?
  • BIZIBLE  |  THURSDAY, FEBRUARY 18, 2016
    [Customer] How to Measure the ROI of Brand Marketing With Attribution
    Because we can see how first time visitors turn into leads and then go on to become opportunities and customers, based on the channels they interact with, we can accurately attribute a percentage of customer revenue to each specific marketing activity. Many believe it’s just not possible. Or 5 million 30-second brand impressions?
  • HUBSPOT  |  FRIDAY, NOVEMBER 9, 2012
    [Customer] New Data Indicates Twitter Users Don't Always Click the Links They Retweet [INFOGRAPHIC]
    Are you sharing your content to drive traffic to your website that you eventually want to convert into leads or customers? Remarkable," "worth sharing," and "interesting" all work well, too. But, as it often is, reality can be different than what feels true. looked at 2.7 Below, you'll find an infographic detailing my findings.
  • HUBSPOT  |  THURSDAY, DECEMBER 16, 2010
    [Customer] 4 Metrics to Measure Your Best Leads
    In my last post , I reviewed 4 ways to segment your leads using your marketing software (like HubSpot) integrated with your customer relationship management (CRM) system. Conversion Rate to Customer. Conversion to sales opportunity isn't the end of the game - you want to see how those leads convert into customers.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Customer] The Best Conversation I've Ever Had While Running My Company's Live Chat
    Almost a year ago, Netflix made major headlines when a conversation with one of their customer service reps went viral. Everyone was amazed to see that a customer service representative was not only helpful, but also going out of his way to delight a customer. but this conversation went a little differently. Miles : Plo Koon.
  • ANNUITAS  |  TUESDAY, JANUARY 20, 2015
    [Customer] Essentials of Perpetual Revenue
    After years of building a strong customer base, she admitted that her goal this year is to drive more “passive income” from clients who aren’t actively engaged. It occurred to me that even enterprise-level businesses struggle with this goal – how to drive continuous revenue and capitalize on customer lifetime value.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 26, 2012
    [Customer] Balihoo Offers "Local Marketing Automation" for Channel Partners
    One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. The system also stores a customer list – owned by and only accessible to the channel partner – which can function as a simple CRM system.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Customer] Demystify & Define Your Marketing Strategy
    Enterprise customers should take the time to consider strategy as part of their engagement platform implementation. For example at Marketo we recommend a strategy workshop very early on for any new enterprise customer. For now, let’s define strategy as: a process of using knowledge to drive action. This is a strategic question.
  • JUNTA 42  |  SATURDAY, AUGUST 27, 2016
    [Customer] This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 
    Robert’s rave: Robert was extremely encouraged by the discussion in this Harvard Business Review article, which asserts that the focus of all the customer data companies are generating should be on creating products and services that customers want to buy. This week’s show. Recorded live on August 22, 2016; Length: 59:06).
  • VIDYARD  |  WEDNESDAY, APRIL 6, 2016
    [Customer] Be Honest: Does Your Lead Gen Suck?
    They take too much time, cost too much, and produce too few MQLs, not to mention customers. Lead gen is the lifeblood of marketing. But most lead gen activities are … well, kinda sucky. Good thing Jay Baer has the reverse vacuum to unsuck your lead gen. Okay, there’s no reverse vacuum. But there is Jay Baer! Sign Me Up! Sign Me Up!
  • INTEGRATED B2B  |  MONDAY, OCTOBER 8, 2012
    [Customer] Generate new power and real thought leadership with subject matter experts
    Their insights and perspectives can be valuable for your customers, and such insider wisdom can be many times more effective than simply relying on one-to-one conversations between, for example, salespeople and customers. Anyone remember the 1980’s movie “ Revenge of the Nerds ”? quick way to get started is video. Here’s why and how.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 2, 2015
    [Customer] Is Social Sales About Contacts, Context, Content or Conversions?
    It is simply not enough to blindly throw content at customers all day long in the hope that they might […]. The simple answer is, it’s all 4. You need contacts to engage and convert and content to assist you in this process. What is often ignored is context which plays a huge role in defining relevance. Author information.
  • THE B2B RESEARCH BLOG  |  FRIDAY, MARCH 16, 2012
    [Customer] Who owns your brand? B2B brand perceptions research
    Customers and prospects top the list because their perceptions impact sales.  Your organisation doesn’t own its brand.   It can shape it, manage it, but never own it. Through every encounter they’ve had with your organisation, your employees or products.  Through what they hear from you and about you. So what should we measure?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Customer] Hey Technology Sellers: Here's something just for you!
    If you're selling technology, you know how hard it can be to get your customers to understand the performance-enhancing business value that your company actually provides.  To link your value to customer growth, it helps to understand your customer’s growth plans. Be honest: Are you in your customer’s plans – or not?
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 10, 2014
    [Customer] How to Create a Sales Enablement Culture in Your B2B Company
    Sit down both marketing and sales in one room, and have both departments map out the customer journey together, including buyer personas, and delegate the responsibilities of each department along the way as well. This shift is causing some companies to hire for sales enablement positions. Hold a sales journey pow-wow. CMO Insights Trending
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