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  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Customer] Why Lead Nurturing is an Art AND a Science
    If you’re using a tool like Marketo’s Customer Engagement engine , you can examine your overall Engagement Score. Late-stage content is more product focused, such as demos or customer case studies. In other words, it’s both an art and a science. The Art Side. Nurture Content Manager. Setting the standard for content quality.
  • SALES CHALLENGER  |  WEDNESDAY, MAY 16, 2012
    [Customer] Once a Star Coach, Always a Star Coach?
    Today’s reps must constantly keep up with an increasingly complex selling environment in which customers only want to talk about price. This has placed added emphasis on sales managers to acquire and fine-tune their coaching skills to make sure they’re adequately coaching reps for this environment. But why exactly is it so hard?
  • SALES CHALLENGER  |  WEDNESDAY, JANUARY 18, 2012
    [Customer] Coaches: Your Reps Are Not as Hard-Headed as You Think
    If the whole reason Challenger Selling is so effective is because customers are looking for a supplier who can provide unique insight, why would we risk postponing our “best stuff” until the very end of a deal? Do you ever feel like your salespeople forget almost everything you coach them on? Why does this happen?
  • B2BMARKETINGSMARTS  |  MONDAY, DECEMBER 14, 2009
    [Customer] Are your B2B marketing messages boring?
    The information highlights many important issues, including integrated customer marketing, privacy issues, research, the continued rise of data and more. The key article in the December issue of Target Marketing Magazine , entitled “ Big Ideas ,&# features experts predicting marketing trends for 2010. His advice is even more profound.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Customer] 10 Lessons From Steve Jobs That Every Marketer Must Learn
    First, Apple would empathize with customers. 8) Turn customers into evangelists. Possibly the biggest thing Jobs did was turn customers into passionate advocates for the Apple brand. Apple fans don''t think of themselves as customers. but he didn''t look that great on paper. He wasn''t an engineer. He didn''t have an MBA.
  • SOCIAL MEDIA B2B  |  FRIDAY, MARCH 23, 2012
    [Customer] Understand How B2B Social Media Connects to Your Audience
    B2B social media is about connecting with prospects and customers, providing value to their business and tracking those interactions to leads and sales. Their buying motivations and actions may be different from your traditional customers, and you might want to think about the gamification of your processes. from Think Customers.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, OCTOBER 1, 2011
    [Customer] Inbound Marketing Must Set the Table for Industrial Sales
    However, it is sales that actually hears how customers describe their products and services. Once again, it is sales that has a better pulse on this since they are closer to the customer. see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing. Bruce A.
  • SAZBEAN  |  FRIDAY, DECEMBER 31, 2010
    [Customer] Best of 2010 – My Favorite WordPress Plugins
    WP Greet Box WP Greet Box customize a message to your blog visitors depending on where they came from. 2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! It makes it really easy to run a blog (or website) and it keeps getting better. What are your favorite WordPress plugins?
  • SAZBEAN  |  THURSDAY, AUGUST 19, 2010
    [Customer] My Favorite WordPress Plugins
    WP Greet Box customize a message to your blog visitors depending on where they came from. I’ve been using WordPress for several years now — I’m a big fan. It makes it really easy to run a blog (or website) and it keeps getting better. Here are some of my favorite WordPress plugins… (for now). Disqus Comment System.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 8, 2013
    [Customer] Blurred Lines: Where Does Marketing End and Sales Begin?
    Tony Robbins opened the program by mentioning Peter Drucker’s famous dictum about business: “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. The buyer commits and becomes a customer. Optimize your lead to revenue process at each stage.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 23, 2013
    [Customer] Things to Consider When Using Mobile to Reach the Professional Tradesman
    'Mobile is probably one of the fastest segments right now from a consumer’s point of view, and it’s only a matter of time before it impacts manufacturers and their distributor partners on how they will be conversing with their customers. Create custom mobile assets  - don’t put your whole site up.
  • SYNECORE  |  MONDAY, APRIL 14, 2014
    [Customer] View From the Top: 9 Examples of Desk Top View Design
    What better way to attract customers than to draw them in with a familiar picture of a desk or table? 'As a web designer, I spend a lot of time online.like a lot. Like most creatives, I enjoy seeking inspiration from other designers. This means exploring and interacting with a lot of different kinds of websites. The desk top view. Munchery.
  • LEADERSHIP  |  THURSDAY, SEPTEMBER 5, 2013
    [Customer] 5 Steps to Build A Sustainable Social Strategy …And Accelerate B2B Lead Generation
    Build a following on those platforms to penetrate deeper into your customers’ and prospects’ mind. The craving for demand generation often sends us chasing after ‘leads’; but what we really want is ‘customers’ that stay with us and bring others too. 'I am just back from seeing my daughter off as she sets out on her next pursuit.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, MARCH 25, 2014
    [Customer] 6 Killer Email Tactics
    If you can work in the customer’s name and/or location, you can spike open rates. Click rate degrades with the number of links, so focus your customers on seeing a single powerful offer and direct them to click on a big colorful link or button or two. Too many render badly and drive customers away. in return.  times. 
  • BIZNOLOGY  |  THURSDAY, JANUARY 17, 2013
    [Customer] 4 Great Content Marketing Examples
    Frequently cited as the original content marketing vehicle, it’s a publication that John Deere has made available to customers since before the turn of the century. Image via CrunchBase. Looking for inspiration? Here are a handful of very different content marketing examples worth examining. Here’s are 4 of my favorites. These
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, DECEMBER 18, 2012
    [Customer] Does Playing Santa Work in Selling?
    Intellectually you know it's important to focus on your customer and ask questions about their objectives, issues and concerns. When you sit down in front of your prospect, even though you have good intentions of being customer-focused, it's virtually impossible to do. The big meeting is set for early afternoon. So much to say.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 1, 2013
    [Customer] Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder
    You also can keep communications running to optimize initiatives such as webinars, renewal/upsell campaigns, and customer marketing campaigns, all in a day’s [off] work. 'by Amanda Batista | Tweet this Today the U.S. According to the U.S Keeping things running, while kicking back sound like a novel idea? For Eloqua, this means our U.S.
  • B2B VOICES  |  TUESDAY, JUNE 11, 2013
    [Customer] Can B2B Brands Inspire?
    When we think of brands and business that inspire us as customers, partners or vendors we should instill qualities such as trustworthiness, authenticity and reliability. potential employees, targeted customers, thought leaders) can help you narrow your choices. Here’s Think of a few right now. I’ll wait. One, Two, Three.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 5, 2013
    [Customer] Drive Leads, Qualify, Nurture with Personality Tests
    Relevance is key to winning the attention of prospects and customers. The by Amanda Batista | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. SnapApp data.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 29, 2012
    [Customer] How the Facebook Timeline Makes Branding Feel More Human
    You can highlight key customer acquisitions, that first user conference, new members to the team, products that revolutionized your business, and the humble beginnings of your brand. by Jesse Noyes | Tweet this You knew it was coming and today it arrived. Facebook rolled out the Timeline for pages. Here some of the bullet points: 1.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 18, 2011
    [Customer] Sales Leadership: Ready for July & August?
    4)      Create a “Customer Appreciation” summer event and offer special packages or discounts during a three week period. 5)      Develop a companywide summer contest that is focused on both current customer sales and new prospect leads. Sales Leadership: Ready for July & August? maybe already too late, hopefully you aren’t? 
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Customer] The 7 Elements of Modern Web Design
    Most companies have a particular family, style, and size of a font , or typography, that they used that helps their customers immediately identify them versus their competitors. Magazine , 92% of B2B customers watch online video and 43% of B2B customers watch online video when researching products and services for their business.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 11, 2012
    [Customer] To Pin Or Not To Pin: 5 Security Risks Businesses Should Understand Around Pinterest and What They Can Do About Them.
    This will help undermine the credibility of these impersonator sites as customers know to look for your logo and your products on your Pinterest board. As an independent consultant he merges these skills to help customers bridge the gap between the technical and communications realms and “make awful news just bad”.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 8, 2014
    [Customer] The B2B Funnel is Now a Sieve
    Marketers need to think about the impression made by all the channels in use where prospects and customers may encounter their company. 'The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel.
  • DIGITAL VOICES  |  MONDAY, JANUARY 13, 2014
    [Customer] 3 SMAC Stack Predictions for the New Year
    In the coming years, organizations are going to increase their investments in the SMAC Stack gaining leverage to increase business productivity and deepen customer engagement. 'From a technology perspective, 2013 was an exciting year to be a marketer. 2014 looks like it will be another great year for growth and innovation.
  • LEADER NETWORKS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Customer] Internal Enterprise Communities - Your Time Has Come!
    success corporate intranet is, in many ways, as remarkable as a successful customer community. Does the organization have the skills and staff to mine the data from the intranet so that it can be used strategically throughout the organization - from sales to customer service to innovation? Move on. But times and tools have changed!
  • B2B IDEAS @ WORK  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] Why Educating Your B2B Audience Isn’t Enough
    They believe once their audience knows about them, they’ll definitely succeed in the marketplace – and they often have valid reasons why (such as lower prices, better customer service, etc). However, social and behavioral science has taught us that often, education isn’t enough. Self-efficacy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Customer] Reading between the lines of the latest Facebook usage data
    This is not some outfit surveying their customers or blog readers. This is not some outfit surveying their customers or blog readers. 'I LOVE getting new reports from the Pew Research Center’s Internet Project. For a data geek like me, this is like getting a great big present in my email! Perhaps more interesting is what is NOT there.
  • LEAD VIEWS  |  THURSDAY, DECEMBER 30, 2010
    [Customer] B2B Marketing & Lead Generation predictions for 2011!
    According to Demandgen Report, approximately 1,500 new customers adopted marketing automation systems in 2010, double the number last year. Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running. in 2010. Photo courtesy – Yahoo Finance.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2011
    [Customer] 3 Improved Ways to Reach the Modern Target Audience
    This detailed description can provide your inbound marketing team with a clear vision of its target customers. Then: When you talk about customer service before the internet and social media, people would wait in long lines, sit on the phone for hours, or fill out complaint forms. But haven’t you heard? Find Them Online.
  • HUBSPOT  |  SUNDAY, JUNE 1, 2014
    [Customer] Twitter Photo Collages, Bad Habits & More in HubSpot Content This Week
    Go Beyond Good Enough: How to Delight Your Customers. In a truly successful inbound organization, customer “delight” is everyone''s responsibility -- not just those people your customers may come into contact with after buying something from you. 'Time is flying by. How to Hire a Content Strategist.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Customer] How Hard Can YOUR Company Blog? Announcing the 30-Day Blog Challenge
    Did you know that HubSpot customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, 800 more monthly site visits, 60 more Twitter followers, and 50 more Facebook Likes than customers who only write 2 blog posts per month? 'New Year''s Day is right around the corner. Keep reading to learn how. Interesting!
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 30, 2013
    [Customer] A New Generation of Business Intelligence – For the Front Lines
    As companies get smarter about attracting, engaging with and managing customers, they will materially affect the bottom line while making employees more effective and customers more satisfied. Today companies spend $14B/yr [1] on BI, getting a better understanding of their company’s operations and driving improvements and efficiencies.
  • JUNTA 42  |  SUNDAY, APRIL 1, 2012
    [Customer] 15 Critical Business Success Tips after Five Years in Business [with special giveaway]
    Although it’s hard to clearly identify what the most critical success factors have been during our “road less traveled”, here are the ones that I believe have made the most impact on me, on our company, our amazing employees, and most of all, our valued customers. After 1,825 days in business, we are stronger than ever.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 22, 2010
    [Customer] Social media measurement: Sometimes a picture is worth a thousand tweets
    When you’re struggling to measure the value of social media marketing in your company don’t overlook the possibility of using qualitative stories from customers, employees and other stakeholders. They might be showing up every day in comments, reviews, and customer meetings. This will not be boring, I promise. Story time.
  • TOMORROW PEOPLE  |  WEDNESDAY, JULY 25, 2012
    [Customer] Free 25 Minute Content Marketing Webinar
    This free webinar will show you how you can create effective content that draws in the right customers to your company and how to measure the return on investment from your online marketing. Date: 31st July 2012 (Tuesday). Time: 9:30am - 10:00am. Where: On your PC! marketing return on investment (ROI). Book Your Place Today.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 12, 2014
    [Customer] Is Your B2B Content Just a Pit Stop?
    start-up CEO who needs to focus all his team's energy on developing enhancements for his SaaS application and onboarding customers who learns that managed services from a cloud provider can relieve the stress and cost of hiring an in-house IT staff while bringing additional expertise he could not afford otherwise. It should. Go Deeper.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 5, 2013
    [Customer] How To Effectively Increase Your Sales Pipeline
    As you work through the process of building and scrubbing your database, think to yourself, does this prospect look like my ideal customer? 'I have learned over the years that having a well thought out plan to reaching any goal makes all the difference. Building a pipeline is no different. Guess what, it worked, I did make it happen.
  • FUNNEL FOCUS  |  MONDAY, JULY 19, 2010
    [Customer] The Quintessential Marketing Automation Guidebook Spotlight: Bob Walmsley Reveals How Marketing Automation Helps Companies Adapt to Changing Buyer Behavior
    However, by connecting marketing automation with CRM, your business can now generate that elusive 360 degree view of customer contact, necessary to do business in today’s digital business environment. Robert M. Walmsley is President and CEO of Tailwind Strategies. He’s spent over 20 years building high-tech sales and marketing teams.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 18, 2014
    [Customer] Branding is b t
    Your brand is your reputation – the thoughts and feelings triggered in a customer or prospect’s mind when they think of you. '“Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Sound familiar?
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 28, 2011
    [Customer] B2B Marketing Insider Top Posts Of 2011
    This was one of my 1st StumbleUpon successes as this provocative post argued that we were entering the end of the beginning as social media becomes a basic skill for businesses to master if they want to reach their customers. Get More Customers. How To Create Killer Content: Speak To A Customer. Is This The End Of Social Media?
  • HUBSPOT  |  FRIDAY, JUNE 17, 2011
    [Customer] 5 Foolproof Ways to Generate Leads From Facebook
    The value of a business Facebook presence isn't just limited to the opportunity to interact and engage with prospects, fans, and customers. Every new fan or "Like" you get increases your chances of spreading your content to more and more potential customers who could become leads. "Leads from Facebook?" you say? Darn right!
  • MARKETING ACTION  |  MONDAY, JUNE 10, 2013
    [Customer] The 10 New Rules for SEO
    Write for your audience, and you’ll create content for customers and prospects, as well as ranking higher in SE algorithms. Develop an initial keyword list and compile a definitive list of keywords or phrases that when used should enable customers to find your content. Focus on the channels your customers use. Do they want to….
  • HUBSPOT  |  FRIDAY, OCTOBER 15, 2010
    [Customer] 9 Things Sales Should Do To Help With Inbound Marketing
    The sales and marketing teams are trying to accomplish the same goal, create new customers, so why not work together? This will not only allow you to attract more potential leads to your own pipeline but it will also make your existing customer base happy to see that you are involved and interested in your product. That says it all.
  • MEASURABLE MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Customer] Email Content: Best Practices Every Marketer Should Be Aware Of
    Whether it’s attracting new customers, nurturing leads, developing loyalty or transactional messaging, there are standard best practices for email content. Email marketing plays a fundamental role in today’s. marketing efforts. • Is the privacy policy clearly accessible? Engagement. Action. Word-of-Mouth. Metrics.
  • MEASURABLE MARKETING  |  FRIDAY, DECEMBER 2, 2011
    [Customer] Eye-Tracking and Social Media Profiles: An Insightful Study
    You can add to this by gathering feedback from your customers and/or asking your business contacts. Many of us can make some pretty solid hypotheses about which areas of a web page attract instant attention from your visitors. Read on! Be Strategic in Your Profile Picture Selection. Is it eye-catching, unique and memorable?
  • EB2BLEADS  |  MONDAY, FEBRUARY 7, 2011
    [Customer] How Do You Qualify Leads Generated By B2B Marketing Online
    If a prospect visited a typical B2B website , I would bet that company would have no way of knowing if they would ever become a customer, or even who they were. As well as using forms to unlock content, you can also use forms to do surveys to research a new market or understand the needs of current customers in greater details.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 21, 2010
    [Customer] Is Marketing Too Busy? The Forgotten Sales Professional
    As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customers problem-solving life cycle to optimize the ROI of the selling system."
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, DECEMBER 29, 2011
    [Customer] Shocking 2012 Sales Prediction
    To avoid extinction in 2012, sellers need to: Sharpen their personal expertise in areas relevant to their customers. There's no pussyfooting around it. feel pretty strongly that I'm right on about this. My prediction? In 2012, we will see the total demise of nice salespeople. And here's why. Help them achieve their business objectives.
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, FEBRUARY 12, 2008
    [Customer] Compete Better, Use Your Competitors’ Products
    Most of our clients are involved in crowded markets where customers have a multitude of choice. Too many companies “drink their own kool-aid” and/or eat their own dog food so much that they actually believe they understand their products from a customer’s perspective inside an incredibly competitive world. Does Apple use Nokia phones?
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 10, 2012
    [Customer] Content Marketing: 6 Steps To Sell It In [Slides]
    Content Marketing is all about the battle for customer attention. As most marketers try harder and harder to interrupt their audience, smart marketers are using valuable and helpful content to attract the audience of future buyers. Because all marketing is content. But the real challenge for many of us lies in how to sell it in. and no.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Customer] 10 Clever Ways Your Email Signature Can Support Your Marketing
    Company employees, particularly those in sales and marketing, might be missing out on another opportunity to spread brand awareness or nurture prospective customers with their personal messages. If you're talking to potential customers, what’s better than sharing stories of successful ones? Here are ten awesome suggestions: 1.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Customer] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
    Check it out: Nearly all (more than 90%) of our customers have tried out apps from the Eloqua AppCloud. These 'by Eloqua | Tweet this Centralization is a good thing! Our teams need to be collaboratively executing on tools they sometimes may use disparately. So we are bringing together the goods that make your marketing go. Score!
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 21, 2014
    [Customer] Lead Generation: How to establish a connection offline
    Bob shared insights into the critical power company’s process in sending a tangible, personalized direct mail piece to target customers. 'Tweet Typically, we’re the ones asking the hard-hitting questions during our MarketingSherpa webinars. But in a recent live broadcast, the roles were reversed. Bob asked. The results weren’t ideal.
  • THE ROI GUY  |  FRIDAY, NOVEMBER 9, 2012
    [Customer] ValueStory Roadshow Rocks Austin Texas
    An audience including folks from Dell, IBM and Avnet were treated to great wine and food from Jasper's, as we reviewed the latest IDC buyer trends that are sure to have an impact on 2013 planning, and gave a hands on demonstrations of our new ValueStory mobile customer engagement App. Sign-up Now.
  • EB2BLEADS  |  THURSDAY, JANUARY 20, 2011
    [Customer] Is Outsourced Lead Generation A Good Idea
    The alternative approach is to take your message direct to customers using the phone or direct mail. Whilst you can certainly target and profile customers you have no idea if they actually want your product or service, or if they are ready to move with you. Avoid The Lead Generation Nightmare. Nobody wins! Article written by eb2bleads.
  • WEBMARKETCENTRAL  |  WEDNESDAY, JUNE 3, 2009
    [Customer] Best of 2008: Strategy and Branding, Part 1
    How can you increase customer loyalty? What are the real reasons many seemingly-promising business ideas fail? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 6, 2010
    [Customer] Want to Increase Your White Paper's Influence? Try a Webinar
    For instance: Include additional case studies, having the customer speak if possible. You can certainly use two people from your organization, but as mentioned above, think about using one or more customers or industry experts. In my last post of the year, I wrote about ways to repackage content to make it more valuable.
  • B2BMARKETINGSMARTS  |  THURSDAY, JANUARY 13, 2011
    [Customer] Two cool (and useful) services for B2B marketers
    In building relationships with customers or prospective customers, nothing beats a personal phone call. It combines the cost savings of automation with the human touch to help you make an effective phone contact with prospects or customers. Upsell and manage relationships with valuable customers.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Customer] How to Cheat at Inbound Marketing
    by Seth Resler The concept behind inbound marketing is simple: Create compelling content, make it easy to find, and your customers will come to you so you don’t have to chase them down. Want to know every last detail about how it works? Sometimes you just need a quick and dirty cheat sheet that tells you everything you need to know.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 5, 2014
    [Customer] On Amy Adams, or, Why You Must Post Blogs You Hate
    And as we all know, to succeed in business, you need to attract all potential customers, not leaving out anyone. It means that person has an ability to speak to a sector of your potential customers that you can’t speak to – just the way that Amy Adams speaks to me. Half of us love her. count myself in this group, by the way.
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Customer] How to Make Sure Your Website Passes the Dreaded Blink Test
    After all, the repercussions of an F on your blink test means lost conversion opportunities, as in lost opportunities for new leads and customers. This statement will help customers see the unique benefits of coming to your shop, and why it’s better than other sandwich shops in the area. all within just a few seconds. Yikes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 13, 2011
    [Customer] Social media pioneer says technology will transfom education
    It provides a safe and easy way for teachers to connect and collaborate, share content, and customize the classroom for every learner. LinkedIn Co-Founder Reid Hoffman is sitting on top of the digital world. Hoffman helped create one of the world’s most successful social media platforms. He dominated his niche and monetized his idea. His
  • HUBSPOT  |  TUESDAY, MARCH 6, 2012
    [Customer] 8 Industry Experts Weigh in on the Toughest Social Media Topics
    If you're doing customer service on Twitter , for example, are you operating it in such a way that there are sufficient safeguards for the sensitive information being transmitted between you and your customers? Target your product tabs to a customized audience. Pin It. Pin It. Seth Godin on the Ebbing of Privacy. He's right.
  • MUTT GROUP  |  THURSDAY, MARCH 3, 2011
    [Customer] What is Your Biggest Content Marketing Challenge?
    Weeks go by, months and so on, and your customers still are not flocking to your content as you had hoped. You might get some tips from a previous post I wrote titled ‘ Measuring Customer Engagement ‘ Content management. Think like your customers. Others are working with firms like the mutt group. Measurement.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 10, 2010
    [Customer] A lesson in global brand management for b2b marketers
    Think 45 million customers in 28 markets worldwide. There will be dissenting voices – internally and externally – but that’s not to say there’s no way of winning them round (for instance, Amanda even chose to phone up some customers directly in response to written complaints about the name change). And Amanda has some roll call.
  • SOCIAL MEDIA B2B  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] Webinar: How to Increase B2B Sales Using Social Media Data
    Social media streams often signal evolving customer needs and readiness to buy, and provide rich context that allow sales and marketing to customize a more compelling message. Identify the patterns that predict which customers and prospects are getting ready to buy. Join Peter Guy of Lattice Engines , Jeffrey L.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Customer] How to Measure the Success of Social Media
    Here are ways to show your firm that it has met each goal: Conversion – Use custom landing pages and web analytics to know where your qualified traffic is coming from and what actions these visitors are taking. 'It’s easy to hop on the social media bandwagon. “It’s easy.” ” “Anyone can do it.”
  • BIZNOLOGY  |  MONDAY, JULY 14, 2014
    [Customer] “Brooklyn” – a rejuvenated, hot brand
    At its core, branding is all about developing an emotional relationship with customers. First and foremost, your customers are in an opportunistic position to help shape your brand, especially in today’s world of digital communications. But the brand image is very important for countries, states, and cities as well.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 30, 2014
    [Customer] Getting a Big Business Phone System on a Small Business Budget
    You want to manage leads, take care of customers, and provide the best caller experience possible. 'You want a better phone system. There are certain telephony features you need to be a serious company. You want a big business phone system on a small business budget. Your best case solution: make more money. Big Business Phone Features.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Customer] Changes for Marketers: FCC Telephone Consumer Protection Act Compliance
    Beginning tomorrow, October 16 th , two new rule changes under the Telephone Consumer Protection Act (TCPA) are going into effect for telemarketers, and while it may only affect a handful of our own customers, we thought we’d break down all the details here. In this case, the change is upon us. It sounds scary, but before you panic, read on.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2011
    [Customer] MakesBridge Offers Powerful Features to Small Business Marketers
    In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). This group of marketers has different needs from even slightly larger companies.
  • MARKETING EDGE  |  MONDAY, MARCH 8, 2010
    [Customer] How to Implement The New Rules of Marketing and PR
    Information about the latest widget or big name customer being in the latter category and a more thorough conversation about issues that include technological advances, government regulation, or the ways society is changing to interact with products being in the former category. Time 22:50. 1) Who Cares? 2) Do You Care ? 3) Can We Try?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 22, 2013
    [Customer] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
    Best Customer Lifecycle Program. 'by Eloqua | Tweet this It’s that time again! Finalists for the Markie Awards have been announced!  Winners will be revealed during Eloqua Experience , Oct. 23-25 at the Hilton Union Square in San Francisco. The The Markies honor strategic, collaborative, and tactical marketing and sales innovation. dotloop.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] 8 Great Apps to Save You Time Every Day
    Features include custom scheduling on a per-post basis, a customizable overall posting schedule, the ability to link multiple social accounts, and detailed analytics that can help you figure out which type of content and which posting times work best for your audience. 'By Kerry Gorgone {grow} Contributing Columinst. How to cope? Trello.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 19, 2013
    [Customer] Are Marketers Considering Learning Styles?
    If you cater to many different learning styles, then you will reach a wide swath of your customers. 'Photo credit: Wikipedia). Educators are constantly talking about learning styles. Some people are auditory. Others are kinesthetic. As a marketer, are you thinking about the learning style of your audience? “Why would that matter?”
  • HUBSPOT  |  THURSDAY, JUNE 14, 2012
    [Customer] How to Design an Ecommerce Website Experience Your Shoppers Adore
    Take a look at how DWND Clothing (another HubSpot customer!) Just like a shop-owner knows his regular customers by name, your site has the ability to get to know your repeat visitors. You can keep this concept of customers selling for you going by adding social sharing options to both your product and checkout pages, too.
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 8, 2012
    [Customer] The Most Important Number in B2B Marketing
    We measure cost per inquiry, cost per lead, cost per new customer acquisition, cost per new sale and cost per whatever else is important to a particular client. I often write about the importance on numbers in B2B marketing success.  Every great B2B marketing model includes: One powerful and relentlessly presented brand promise.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 31, 2012
    [Customer] #Facebook Your Fear: Friend Your Colleagues Without Getting Fired
    The custom privacy settings that will ward your timeline. DOWNLOAD NOW! In the dark underworld of social media, a new villain has emerged. We hear the scratch of his saw tooth fingernails clicking haphazardly across the keyboard; the ticking of his mouse stuck forever on the constant press one raw finger clicking away eternally. Sales 2.0
  • THE ROI GUY  |  TUESDAY, AUGUST 19, 2014
    [Customer] How do you Develop and Communicate your Unique Business Benefits?
    Unfortunately most value messaging development efforts take a decidedly product-centric view of the derived benefits vs. customer perspective, and most efforts flat out miss key benefits that are important to specific stakeholders. If you answered “Yes”, you are not alone. One-size -fits-all value communications don’t cut it anymore.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 17, 2012
    [Customer] 3 Things We Learned at BIA Kelsey's ILM West
    Our own data shows that inbound callers are 15 to 20 times more likely to become a customer than an inbound web lead. A couple of weeks ago we attended ILM West in Southern California. We also presented the latest version of our marketing analytics and call tracking solution, LogMyCalls. 2) SMBs need to get their act together.
  • HUBSPOT  |  SUNDAY, AUGUST 31, 2014
    [Customer] A Failed Sales Manager Could Cost Your Company $4 Million [Infographic]
    The company found that just one failed sales manager can cost a company up to $4 million dollars by reducing productivity, taking a toll on customer experience, and stunting team engagement, in addition to salary and training and recruiting fees. 'This post originally appeared on the Sales section of Inbound Hub. Yikes. Enjoy this post?
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Customer] The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
    Social businesses implement social technologies, strategies and processes that span across their entire enterprise, creating and optimizing collaborative ecosystems of employees, customers, partners, suppliers, communities and stakeholders in a safe and consistent way. Social brands are the sum total of the entire customer experience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 18, 2014
    [Customer] To be a great blogger, put on your b h mittens
    But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. 'You want authenticity?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Customer] Twitter Rolls Out Cover Photos: How to Add Yours Today
    Step 3: Scroll down to the 'Customize your own' section and select 'Change header.' It's been forever since we've had a new social media update. Ha, kidding. More like new things are rolling out every week. And this week, it's Twitter that's grabbing the limelight by launching its new profile page design yesterday on the Today Show. HubSpot.
  • B2BMARKETINGSMARTS  |  TUESDAY, MARCH 16, 2010
    [Customer] Does your Website fail to deliver these 3 basics?
    It is often the first place prospective customers go to find out if the company that has contacted them or that they’ve heard about is real and legitimate. In the process, I made a sad discovery. Not one followed what I know are the most basic rules of good Web design. The rules are built on the results of this research.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Customer] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    Social Sharing - Social sharing links should be added to landing pages and emails to increase the chance of influencers, customers, and friends sharing your content with their audience. These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful?  Doing all 7?  Need to improve? 
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 9, 2013
    [Customer] 8 Ways to Spice Up B2B Social Media Marketing for a Boring Product
    This guest post is by David Caffey , marketing manager for Totus CCM , a market ing automation and customer communications management tool used by Fortune 500 compan ies. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies who think their product is too boring for social media are missing something.
  • BLOG MY CALLS  |  THURSDAY, APRIL 3, 2014
    [Customer] How a Local SEO Agency Decreases Client Attrition with Call Tracking
    Navolutions provides web design and development, including custom websites, mobile websites and content. The availability of this data has even enabled Navolutions to move to a more customer-friendly pay-per-lead model. Infographic: The Truth About Call Tracking and SEO. Full Case Study - Navolutions (Local SEO and Marketing Agency).
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 6, 2011
    [Customer] K’s Top Five for the Week – March 6
    Check out this post by Jay Baer on a great place to start to build the content your customers really want. Tweet This week’s top five list focuses on two elements of your marketing mix. First, email marketing. It’s far from dead, but the results you get can change dramatically depending on your approach. What to create. How far to explore it.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, SEPTEMBER 30, 2010
    [Customer] Finding the Mythical C-Level Exec
    This customization is worth it if, having gone to the trouble and expense of getting their attention, you want to keep it and make your pitch. But, as Forrester Research points out in a recent report , “.no but no generic “C-level executive.”. That’s one reason only 15% of executives find sales calls useful and up to their expectations.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, JULY 13, 2010
    [Customer] Using Online Games To Sell Complex B2B Software
      In Innov8 players are presented with multiple scenarios (tweaking a supply chain or improving customer service) and get to see how business process automation helps the business. I have to give IBM points for even trying this: They’ve developed an online game that walks players through a (BPM) Business Process Management) exercise.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, MAY 4, 2010
    [Customer] Huge Jargon Slick Drifts Towards Readers; “Resources,” “Mitigate” Clog Brains
    The reader (or customer) will eventually learn what a government agency did and didn’t do, and what your product can and can’t do. Let’s say – let’s just say – you were a huge oil company, or a government agency, desperately trying to recover from a major blunder.   You’re not sure how bad things are or when you can fix the situation.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 15, 2010
    [Customer] Lead Generation Programs That Work
    My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • B2B MEMES  |  THURSDAY, DECEMBER 15, 2011
    [Customer] Jesse Noyes: Brand Journalist or Brand Reporter?
    It’s to draw people in, to provide some form of value that will establish a level of credibility and intelligence that will create a stronger relationship with the brand’s customers and potential customers. If this is what happens, I see it as both beneficial for the brand and the brand’s customers. Jesse Noyes.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] Importance of In-Person Training for Manufacturers
    What manufacturer wouldn’t want to ensure their customers are trained properly on how to use their products or informed on their latest product offerings. Plus, Plus, training offers manufacturers a way to further differentiate themselves from competitors as well as continue to build their brand with their customers.
  • SALES CHALLENGER  |  MONDAY, AUGUST 20, 2012
    [Customer] Deal Desks: The Hottest New Sales Function
    In fact, growing demands for customization from buyers have increased both deal size and complexity, prompting many sales organizations to consider the creation of a deal desk that advises and supports field sales on deal economics. Let’s face it: deals are not becoming smaller or simpler.  What is used to measure deal desk success?
  • SALES CHALLENGER  |  MONDAY, MAY 14, 2012
    [Customer] Ten Phrases Only Bad Managers Say
    Here are some resources to help build your managers skills in these areas: Help managers and reps understand how to uncover obstacles in the customer’s decision process with our Investigative Questioning Toolkit. For many years I looked to  Bill Lumbergh from Office Space as my “what not to say” as a manager tutor (“I’m gonna need you to…”).
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Customer] 5 Savvy Ways to Segment Your Marketing Emails
    Before anything else, make sure you know who your best customers are. Customers who have recommended you to others. Non-customers who have advocated for you online. Customer loyalty needs to be nurtured. What other ways have you found to segment and send customized emails to your prospects and leads? Start Small.
  • CONNECT THE DOCS  |  THURSDAY, MARCH 11, 2010
    [Customer] How to enhance information absorption for your white paper?
    For customers that use online social media and smart phones, interactive video white papers allow individuals to assimilate information in a way that best fits their fast-paced lifestyles. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers.
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