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  • CONTENT STANDARD  |  MONDAY, NOVEMBER 2, 2015
    [Customer] No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016
    The volume of data being collected online grows at a staggering rate, and few organizations have clear strategies on how to make use of customer data from a marketing standpoint. The marketing technology industry continues to grow as brands drown in offerings and customer data. Technology covers a wide range of stuff we use today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Customer] Yes, you can be addicted to social media
    The flip side to social media addiction is that it can have a positive effect on your marketing strategies once you know exactly how your own customers use social sites. Guest post by {grow} community member Kaity Nakagoshi. The question is – can a person really become addicted to social media? The Science of Social. Address Your Addiction.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 4, 2016
    [Customer] 5 Ways Your B2B Marketing Automation is Failing
    By talking with customers as well as prospects who ended up not doing business with you, you can learn how buyers travel from initial problem identification to awareness of a solution, to weighing the alternatives and making their final decision. Dig deep to find out the questions that potential customers ask throughout the buying cycle.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Customer] In B2B Lead Generation, Gobbledy-Gook Words Don’t Work
    Download the Gobbledy Gook Manifesto by David Meerman Scott from Find New Customers. Jeff Ogden is President of the sales lead generation company  Find New Customers  ”Lead Generation Made Simple.” Use Gobbledy Gook Words. This is a real company, believe it or not. Here’s how they describe their company on Linkedin.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 16, 2013
    [Customer] 5 Signs You’re Buying SEO Snake Oil
    Your SEO vendor has nothing in their proposal about content relevant to your customers and prospects. 4. When you bought SEO services, did you pay to improve your website’s performance in search engine results? Or, did you actually pay to get your website demoted from the results or even delisted? Here are some of the warning signs: 1.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 6, 2012
    [Customer] Why Your Marketing Plan Needs A Content Strategy, Not Just SEO
    Consider doing a video, or better yet, interview your customers on video and have them talk about the benefits and value they have received. It’s marketing planning time again, and I’m seeing that many businesses and organizations have “SEO” in their plan, but not “content.”
  • WRITTENT  |  MONDAY, MAY 12, 2014
    [Customer] Why Storytelling Matters: a Data-Driven Explanation
    Proclamation decided to design a tale in which their customer was the hero, based on the classic novel Monomyth by Joseph Campbell. By casting their products as a literal sidekick of their ideal customer, people started paying attention to Proclamation’s marketing messages.  . Image source. Why this Approach Matters. Image source.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 23, 2015
    [Customer] Open Your Eyes To Open Source
    The underlying source code is made public and readily available for the community of developers using it to modify and customize as they see fit for that specific project. Flexibility of Customization. Content Management System (CMS) software is the key factor to support the on-going initiatives that today’s modern website requires.
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Customer] Best Twitter Guides, Tips and Tools of 2010
    You might gain information, competitive intelligence, insight,  a new supplier or partner, publicity, brand awareness, an idea, customer insights, and yes, even a potential customer. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Digg this!
  • B2B MARKETING UNPLUGGED  |  SATURDAY, MAY 12, 2012
    [Customer] Daddy Issues: Why You’re Having Trouble with Alignment
    Usually, sales’ Daddy is revenue, new accounts and customer satisfaction. Good sales people will understand their customers’ Daddies as a  matter of course, and will sell to them. Maybe I receive this email solicitation about once a month. It is not. If my Daddy were music or small appliances, the story might be different.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 14, 2015
    [Customer] What is the future of blogging?
    The heart of the “inbound” marketing model is that we create compelling content on our sites to attract relevant potential customers like a magnet. One way to fight back would be to find new ways to distribute your food to your customers. Of course it’s not dead, but it is changing … a lot! love Mitch Joel.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 11, 2014
    [Customer] My Next Adventure In Content Marketing
    When I moved from sales into marketing, my aim was to help more customers – more than one at a time. And so I am leaving one amazing company and joining another with the goal of helping more brands create content that customers actually want, to engage with new potential buyers, to build trust and to forge new relationships.
  • CLOUD POTENTIAL  |  SUNDAY, AUGUST 14, 2011
    [Customer] Turning your salespeople into order takers
    Now, I sell the easy way (call comes in, customer is ready to buy, only has a couple of questions, answer them, close the sale). In the beginning of my career, I sold the hard way (cold-calling - on the phone, by car, and on foot). Cold-calling is a terrible way to make a living. Your entire day is filled with "No." read more.
  • HUBSPOT  |  MONDAY, NOVEMBER 23, 2015
    [Customer] Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses
    By putting editors' picks front and center, Sephora is reminding customers how much the company values their customers' success. They did a great job of staying true to brand while still offering great holiday resources for their customers. 8) REI. That means a lot of eyes are going to be on your website in the upcoming weeks.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 10, 2012
    [Customer] 7 Ways for B2B Salespeople to Use Social Media to Promote & Inform Your Clients
    You can deploy these suggestions for your great repeat customers (we want to keep them that way and even increase that activity), customers who potentially could become great repeat clients, or your top targeted accounts. Post from their web pages – Easiest way to promote your customer and help them to build their business.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2016
    [Customer] 3 Ways to Gauge Your Team’s Marketing Maturity
    As an Enterprise Business Consultant, I work directly with many of our customers—some who are just getting the ball rolling and others who are marketing veterans. B2B marketers might focus more on moving leads through the funnel, while consumer marketers might be more concerned with increasing customer lifetime value.
  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Customer] Is Your Sales & Marketing Team Ready for a CRM?
    CRM stands for "customer relationship management," and it's a system a business can implement to help track and measure its sales activities. That could mean, for example, how many leads and customers are in your database, as well as information about them, like name, email address, phone number, etc. What is a CRM? and Highrise.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Customer] Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit
    YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Her colleague Nick Barber specializes in video technologies, including live and on-demand video within the enterprise and for customer experiences.
  • ION INTERACTIVE  |  WEDNESDAY, JULY 20, 2016
    [Customer] Account-Based And Content Marketing Programs Are Not Campaigns
    Research shows that retaining customers is 5-25 times less expensive than acquiring new ones. Next, use " look-alike modeling " to determine which of your prospect accounts are most likely to become new customers. 2. Content marketing is nothing more than answering your customers most important questions. BrennerMichael
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Customer] How to Get More Twitter Followers: 10 Expert Tips [Free Kit]
    How followers become loyal customers and brand advocates. Unless you're a celebrity or a household name brand, it's really difficult to build a substantial following on Twitter. Maybe you've made it to a couple thousand followers but can't seem to bump it up any more. Frustrating, isn't it? Social Media Daily Promo
  • SYNECORE  |  WEDNESDAY, MAY 7, 2014
    [Customer] Using Digital Influence to Enhance the In-Store Experience
    would encourage all retail business owners/decision makers to read the Deloitte report and think about how you can enhance the in-store digital experience for your own customers. We all know the world is going digital. However, did you know that digital technologies currently influence 36% of in-store retail sales, to the tune of $1.1
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 24, 2014
    [Customer] Mi6 Marketing Wrap Up #18
    Social media/networks are my primary way to discover new people that I can learn from, that are potential partners and customers. Mining and manufacturing are very late adopters due to regulatory issues and, from their point of view, who their customers are and how those relationships are developed. The answer? The lesson?
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 6, 2013
    [Customer] How to Go Out on a Vine for Social Media
    Communicating via video works best for brands that have already identified how their story connects with customers. For example, you can encourage your customers to shoot and upload Vines with a hashtag you create for a specific topic or experience. Is that engendering additional loyalty from your customers?” million.).
  • SNAPAPP  |  FRIDAY, AUGUST 28, 2015
    [Customer] Announcing the SnapApp 2015 Brand Refresh
    The new colors reflect the momentum, energy, and impact customers see with the SnapApp platform. Customers will see the new colors in the Platform in the coming weeks, and we’ll be rolling out updating resources and other collateral between now and October. Do you ever feel like you just need something different ? What’s Next? Love it?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 21, 2011
    [Customer] 4 Ways to Make Your Website More Personal
    And it stands to reason that the more you can make your website experience match a personal referral – customized, mindful of the buyer’s needs, relevant to their buying stage  – the more successful you’ll be in turning that inquiry into business. by Amy Bills | Tweet this We trust the word of our friends and colleagues more than ads.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 18, 2014
    [Customer] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
    study by Harris Poll last month showed that 84% of respondents believe in the power of social media marketing to help enhance relationships with existing customers and engage with key influencers such as the media. Here’s a graph comparing different channels and their effectiveness in customer acquisition: Source: Custora.com.
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Customer] The Secret to Success for Manufacturing Websites: Foundation Pages
    In addition to specific manufactured products, you might also provide a range of services for your customers (for instance: custom manufactured products , produce-on-demand , or consulting ). You can also include examples of customers your company has served within the specific industries. CUSTOMERS (PARTNERS). ABOUT US.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Customer] Website Evaluation Comes Before Site Redesign
    Website content (Is it customer-centric?). Interface with Customer Relationship Management (CRM) systems. Many manufacturers and industrial companies consider a website redesign during Q1. Poor SEO and conversions are the symptoms that are obvious to you. Only an in-depth website evaluation can diagnose the underlying causes.
  • ACT-ON  |  FRIDAY, NOVEMBER 20, 2015
    [Customer] How to Apply Lifecycle Marketing for Your Agency Clients
    So what’s the best way to make sure you’re delivering stellar results for each of your customers? Each buyer persona should include a short bio of a typical customer, a description of the person, and information on: Buyer’s background. “’If you fail to plan, you are planning to fail” … boy, did Ben Franklin get that one right.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JULY 15, 2015
    [Customer] The Untapped B2B Marketing Resource: Social Media Data
    No doubt this increase is the result of B2B marketers leveraging the unique power of social media to deliver information to a customer. Because social media provides unprecedented ways to share and engage with each other on a personal level, it is also a constantly increasing source of customer data. Tapping In. Photo credit: Flickr.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 22, 2015
    [Customer] The Resurgence of Email Marketing
    Customer acquisition through email has increased at a dramatically faster rate than acquisition through social media, despite an increase in social media marketing along the same timeline. Personalization improves clickthroughs, conversions, and customer retention. Email has gone mobile. Email is effective at keeping buyers informed.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 24, 2015
    [Customer] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]
    It’s a combined effort all the way over the finish line, and on into customer up and cross-sell, along with customer education and renewal. As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. Well, it’s neither.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Customer] Fast Forward: Video Content Goes Interactive and Personal
    Video has shifted from being just a brand-building tool at the top of the sales funnel to being used throughout the buying journey to engage audiences with product explanations, demos, customer testimonials, and much more. You’ll be customizing videos to show how it’s their story too. 3. Whoa, wait a minute, WHAT?!
  • FATHOM  |  THURSDAY, JANUARY 15, 2015
    [Customer] Consumer Brand Manufacturing Spotlight: Mobile Christmas Failure
    Jakob Nielsen  broke down the details and significance , stating: “This fresh data should serve as a wake-up call for e-commerce sites to get cracking on mobile usability, because many customers obviously want to shop on mobile devices.” M-commerce fared poorly on Christmas Day last month, at least according to IBM data. How bad?
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Customer] The Essential Landing Page Checklist: 16 Things You Need to Double Check
    So if your headline is " Free Checklist: Your Go-To Guide for Optimizing Facebook Ads," your sub-header would say something like "Learn all squeezing more traffic, leads, and customers out of Facebook.". If you''re hoping to get long-term traffic, leads, and customers out of your landing pages, you need to optimize for search engines.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 23, 2015
    [Customer] Why Your Website is About to Become a Lot Less Important
    We controlled the content, we controlled the access and all we had to do was drive our prospects and customers into our little worlds and deliver a terrific experience. That’s because while we saw media ,  our customers saw social and thus opened a gate at the marketing rodeo setting loose this crazy, kicking horse of conversations.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Customer] Digital Marketing’s Massive Measurement Lies
    Many are customers already!! Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Yikes! Branded search.
  • BIZIBLE  |  MONDAY, SEPTEMBER 12, 2016
    [Customer] What If Attribution Shows That Your Marketing Isn't Working?
    opportunities, $20,000 pipeline revenue, 1 customer, $10,000 annual revenue. opportunities, $35,000 pipeline revenue, 3 customers, $25,000 annual revenue. If it’s influencing the customer journey, an attribution solution will give it credit. Adopting a sophisticated, accurate marketing attribution solution can be scary. It’s ok.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2016
    [Customer] 16 Essential educational resources for the marketing professional
    The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. By Kiki Schirr, {grow} Contributing Columnist. General Learning Resources. Udemy. Udacity.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Customer] 6 Simple Ways to Tap Into the Power of Influencer Marketing
    For HubSpot customers, you can easily keep an eye out for these instances by creating custom streams using the Social Monitoring tool. These people are the ones who influence your customers and shape your industry. Did you know that just 3% of people generate 90% of the impact online ? But why stop there? Get a testimonial.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Customer] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull marketing in order to drive awareness and leads up and drive new customer acquisition costs down. Never gripe about your employer, employees, partners or customers. Be a combination of the hare and the tortoise.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Customer] Are Google Ad Extensions Right for Your Business?
    Increase your conversion rates by getting potential customers directly to your most popular pages (i.e., Minimizing work for your customers can enhance their experience and cut down the sales process. Similar to Review extensions, potential customers take this helpful information into consideration when making a purchase.
  • SAZBEAN  |  TUESDAY, FEBRUARY 21, 2012
    [Customer] Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks
    Without careful consideration and strategy, a great wave of stream fatigue, social blindness or far worse, customer unlikes and unfollows in will befall unsuspecting businesses en masse in social media. It will come down to a vital, but fixable disconnect. Consumers, like businesses, are learning how to navigate social streams as they go.
  • CLIENT BRIDGE  |  FRIDAY, DECEMBER 28, 2012
    [Customer] INFOGRAPHIC: 10 Ways to Optimize Your Pinterest Page
    Given that traffic, Pinterest is a solid choice for attracting more traffic, leads and customers to your business. Pinterest made the top 50 list of most visited sites in the U.S. in September, and is the third most popular social networking site, with over 25 million unique monthly users. View Original Article
  • MARKETING EDGE  |  MONDAY, JANUARY 30, 2012
    [Customer] Marketers Need Your Digital Habits, Now!
    Marketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. This is not a criticism. This is the premise upon. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • SAZBEAN  |  THURSDAY, JANUARY 19, 2012
    [Customer] 7 Terrific Ways to Use Social Media for Instant Feedback
    When rolling out a new product or making changes to features of your existing product, it’s common to experience backlash among your current customer base. The great thing about social media is that your network probably consists of not only current customers, but also prospects, target customers, and industry influencers.
  • THE CONTENT FACTOR  |  MONDAY, AUGUST 1, 2011
    [Customer] Is Perfect the Enemy of Good When it Comes to Corporate Content Marketing?
    But what about legal review, approval by various subject matter experts, review within the marketing chain of command and third party approval from customers and industry analysts? Everybody wants everything to be perfect, and this is especially true of corporate content. read more. Content Marketing
  • ANNUITAS  |  FRIDAY, MAY 15, 2015
    [Customer] SiriusDecisions Summit 2015: The Un-Death of B2B Sales
    We’ve done the same with another statistic saying that 57% of the buying journey is complete before customers ever make their first contact with a potential supplier. As a passionate marketer who strives to transform demand generation each and every day, I tend to think that nothing can shock me. stand corrected. Alignment. Are you?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 26, 2013
    [Customer] How to Motivate Your Sales Team as Summer Comes to an End
    We recently kicked off a referral program for reps where they are focused on networking to bring in brand new customers. Weather forecasters have been describing the last few days as fall-like, and I love it! It’s been beautiful out, and while I’m sad to see the summer days fading away, I am excited for cooler, fall days ahead.
  • VIEWPOINT  |  THURSDAY, APRIL 18, 2013
    [Customer] Good Reads for B2B Sales - Selling at Every Level
    Integrating customer relationship management and marketing automation systems can be expensive, complicated and scary, but doing so is necessary for your organization''s optimal performance, writes Justin Gray, CEO of LeadMD. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via Selling Power Blog.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 5, 2012
    [Customer] Using emotion to close the deal in online marketing
    But all e-Commerce sites find a drop off when some percentage of their customers abandon their carts. Photo credit: Wikipedia. If you sell online, you know the problem. How many people place things in their carts but don’t come back? recently saw an interesting approach–an appeal to emotion to complete the checkout.
  • BIZIBLE  |  FRIDAY, OCTOBER 23, 2015
    [Customer] Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels
    An accurate attribution model begins with understanding the customer journey and the major transition points within the funnel. We recently published the 2015 State of Pipeline Marketing report and shared our findings on how pipeline marketers track and grow demand. It was a lot of data to share. Meet The Industries. Technology, SaaS.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Customer] Your Content Marketing Must Become Convenient
    One location, laid out to accomodate more customers, would be cheaper for Starbucks to lease, staff and manage. Look around you. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want.
  • CONTENT STANDARD  |  SATURDAY, APRIL 2, 2016
    [Customer] 3 Social Media Messenger Apps You Need to Know in 2016
    Upon messaging one of these brands or promotions, users receive smart-bot responses to help deliver the experience potential customers are looking for. Both the entertainment industry and brands alike have opportunities to engage through characters here, as such accounts are capable of customizing smart-bots to generate on-brand responses.
  • HUBSPOT  |  MONDAY, SEPTEMBER 23, 2013
    [Customer] Why Apple Fans Love to Wait in Lines (Hint: It's Not About the New iPhone)
    Because let’s be honest, while companies like Microsoft and Samsung love to mock Apple and its line-standing customers, they’d both kill to have fans who were as loyal and passionate as Apple’s fans. Provide great customer service. Their customer service is amazing. That gives customers something to align themselves with.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 22, 2015
    [Customer] An inside look at innovation hot spots and how to get your idea noticed
    It has some customers and it has some venture capital funding so that we can complement and bring the unique value that we bring. If you’ve been in a startup, you probably know how hard it is to get attention, get customers or to generate interest in your idea. What are the hot ideas? How do you get noticed? Let’s find out.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 22, 2015
    [Customer] Why Reacting is Better Than Acting if You're a CMO
    "The trick is not to try and guess their next 50 moves ahead of time—but rather, dynamically react to those moves as your customer makes them." George Bernard Shaw once said " The possibilities are numerous once we decide to act and not react." It is indeed better if we act instead of reacting - for the most part.
  • SALES ENGINE  |  SUNDAY, MAY 22, 2016
    [Customer] 5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star
    Widening Gulf between Transactional and Consultative Selling - In spite of the commoditization of products, customers are getting tougher to deal with and are demanding more support and expertise (there’s that word again), especially with the more complex decisions. Sales Engine CEO, Paul Rafferty with author Neil Rackham. Well…not so fast.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 18, 2014
    [Customer] Business Lessons from Bruce Lee and the World Cup
    realized that: My website was (and still is) un-responsive, which is a no-go in the mobile future. I had stopped networking and connecting with people. I had been focusing on offering the wrong illustration services to customers, ones that didn’t seem relevant anymore. By Mars Dorian, {grow} Contributing Columnist. First, I complained.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 29, 2013
    [Customer] Who Is The B2B Marketing Insider?
    What is your greatest strength?  I am very results-oriented with a strong focus on meeting customer needs and just getting it done. Customer-focus. Which word or phrase is your mantra and which word or phrase makes you squirm?  My mantra is customer focused business results. Where were you born and raised? Any country in Europe.
  • CONVERSIONATION  |  FRIDAY, JANUARY 23, 2015
    [Customer] Government: the Digital Transformation Office case
    Depending on the organizations people interact with, they get different labels: consumers, patients, clients, citizens, customers, the list goes on. Digital transformation News Digital Transformation Office Ipsos Mori Global Trends 2014 Tony Abbott
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 16, 2010
    [Customer] Mobile Internet – If not now, when?
    Your customers use their mobile devices to access and request information online. Your customers want to use their mobile devices to access content (your content) when it's convenient to them, which is hardly ever whilst they're at their desks. It would appear, that in matters of debate, I favour the alternative. politely declined.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Customer] How Workflows Take Marketing Automation to the Next Level
    Let's take a look at 3 of the reasons you should be using a workflows tool for easier and more effective lead management: 1) Workflows Help You Convert More Leads Into Customers. Imagine what your sales team could do with 23% more time! 2) You Can Customize the Content and Timing of Your Workflows. What Are Workflows, Exactly?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 4, 2016
    [Customer] 4 Ways to Win the Hearts of Consumers
    When customers visit your site, can they easily understand who you are and what you stand for? You tap into your audience’s emotions to create a positive brand perception, one that converts buyers into loyal customers and then into advocates. What hasn’t changed is how we make buying decisions. ”: 1. Lead with Your Values.
  • CHRIS KOCH  |  WEDNESDAY, JUNE 15, 2011
    [Customer] The five stages of social media grief—have you passed through them yet?
    Image via Wikipedia. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. But in our rush to embrace the new, we haven’t taken adequate time to honor the painful transition we are experiencing. Denial. This can’t be happening—not to me.” Not gonna happen in B2B.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Customer] How Social Media Turned a Brand Into a Revolution
    Engaging the “customers&#. Where could it go next to reach new customers?  As protesters in Cairo’s Tahrir Square faced off against government forces, they were prepared with this Facebook lesson from supporters in Tunisia: “Advice to the youth of Egypt: Put vinegar or onion under your scarf for tear gas.”. Was I wrong?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 24, 2015
    [Customer] Erik Qualman Learns Who Really Owns the Content on Content Pros Podcast
    Not only that, but you’re ready to release control to the true owners of the brand: customers and employees. Erik Qualman is a bestselling author, the founder of the Socialnomics movement, and a professor at Harvard and MIT. Erik started talking about social media while everyone else was talking about SEO. Watch the 2015 version below.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 10, 2013
    [Customer] Encore: “Keys to Human Centric Leadership” – @tedcoine on Marketing Made Simple TV
    Jeff asked me about extraordinary companies, firms that “get it” when it comes to their own people, and to their customers, and (by no coincidence) to their shareholders. Buffer. Ted Coine. The real keys to leadership in the 21st century. Dear Mr./Ms. CEO – Your baby is ugly. The show is directed by Craig E.
  • LEADERSHIP  |  TUESDAY, DECEMBER 17, 2013
    [Customer] Personalize B2B Lead Generation—3 Ideas from the Holiday Season
    Everything you place before your customers and your target audience needs to be an attractive, compelling package that is considered valuable. Below are 3 simple but effective ideas on how you can personalize B2B lead generation to make it as exciting and rewarding as holiday gift-giving: Match customer personas and profiles to your offering.
  • PUZZLE MARKETER  |  THURSDAY, MAY 24, 2012
    [Customer] How Are We (Ad/Marketing Pros) Using Social Media? [Infographic]
    63% of Ad Pros “Strongly Agree” that companies should invest in social media with their customers versus 23% of normal people. It’s no surprise that advertising professionals are advocates of social media. Social media not only allows for highly targeted messaging but it’s extremely scalable.
  • BIZNOLOGY  |  THURSDAY, APRIL 4, 2013
    [Customer] Integrating Awareness and Demand Generation Marketing
    Our argument was as follows: The site had two years of customer insights built into its fabric. So how do you build a site that offers a soft landing for new customers and easy access to offers for those who are ready to pursue purchase? Photo credit: Wikipedia. The Awareness Site. The site in question has been around for some time.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 8, 2012
    [Customer] Social Business Success Starts at the Top
    Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. Twitter is not just for kids. The same goes for other social media sites – ( Facebook , LinkedIn , Google+ ) the number of them growing by the day. Image: FreeDigitalPhotos.net ). Someone should send the boss a memo.
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Customer] Seven Habits of Highly Effective B2B Websites
    While SEO is important, what’s more important is that your customers understand your content. While your main objective should be to satisify the needs of your customers, don’t forget about SEO. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Take a deep breath and relax.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 4, 2012
    [Customer] A cautionary tale: Putting your business in the hands of Facebook
    Instead of worrying about getting email subscribers and customers, they obsess about getting likes and followers on Facebook and Twitter. As I enjoyed a mega-popular Kebab restaurant on my street, I wondered about the “secret” of their success. Mmmmmm. The young owner has built an impressive online audience. Wowzee. frowned. Lesson learned.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Customer] Savvy Week in Review - August 5
    What Your Customers Aren't Telling You by @meganauman. How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool! Think B2B can't learn a thing or two from the reigning queen of pop?
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Customer] Weekly Wrap Up - March 25
    Buying customer lists is a tried and true (last ditch) lead gen strategy for the marketing department. From blogging to websites to marketing strategy, there are lots of great posts this week. Have others to add to the list? Add them to theh comments below. Enjoy - and have a great weekend! But cold calling is no fun for anybody.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, JANUARY 13, 2012
    [Customer] The Reasons Why Social Media Will Boost Your Sales In 2012
    With new developments in social media technology, and especially with Facebook, businesses are able to receive quantifiable data regarding their customer base and the effectiveness of their marketing schemes. Instant Customer Feedback. Build Strong Relationships with Customers. Quantifiable Marketing Techniques. Marketing
  • ACQUIRING MINDS  |  THURSDAY, OCTOBER 7, 2010
    [Customer] The Risky Business of Exclusive Reselling
    Steve Woods , CTO of Eloqua, in an online discussion  noted that the transparency and clarity of reseller partnerships was critical to Eloqua in meeting customer needs.   To ensure this, Eloqua requires exclusive  relationships with resellers. The Cloud Computing model changes the relationship that VARs have with vendors and customers.  .
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 18, 2012
    [Customer] The Social Business Imperative
    Because CEOs are seeing the opportunity to connect their suppliers, customers and employees using social technology. We need an effective content strategy to put the knowledge, passion and experience of our employees to work to answering our customers’ information needs. What is the value of a social business? Can you create one?
  • ACT-ON  |  WEDNESDAY, JANUARY 25, 2017
    [Customer] 5 Ways to Maximize Your Mobile Marketing Strategy
    Other tactics, such as direct mail, cold calling, and email all work, but, if you want to get a customer’s attention this very second, reach out through mobile. The promotion kicked off by sending a text message that asked existing customers to join the “Julep Mobile Insider Club.” Reach customers through a variety of formats.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 10, 2014
    [Customer] 4 Ways Outsourced Lead Generation is Similar to Parenting
    They have the time to do research - even social - on buyers. 4) Customized training - While parents are not necessarily “trained” to raise a child, they do see what works, and tweak their strategies until it does. I have always been a firm believer that there are two types of people in this world: those who have children and those who don’t.
  • SOCIAL MEDIA B2B  |  MONDAY, MAY 7, 2012
    [Customer] Dell Launches Social Media Training for B2B Channel Partners
    We know that smarter customers make better customers, but do more social customers make better customers? ” The first session will be May 8 at the Dell Storage Forum and will cover the following topics: What is social media and how does it affect the channel. How Dell is using social media and lessons we’ve learned.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Customer] Content Marketing and Sales Alignment: 5 Mutual Benefits
    Regardless of where the idea originates from, we are all trying to develop content that answers customer questions and gives them the information they need to make an informed purchase. After all, they’re the ones speaking to prospects and existing customers on a daily basis. Broken and/or flawed processes (42 percent). Access to Data.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 13, 2016
    [Customer] Increase Your Open Rates with Sizzlin’ Summer Subject Lines
    Craft an exciting line that encourages customers to open the email immediately. Give your customers something to get excited about, from local fireworks to the best farmers markets around town. 4. If you wouldn’t send it to a friend or family member, you shouldn’t send it to current or potential customers either.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Customer] Content ROI Is a Myth
    Is your content helping to generate opportunities, pipeline, and customers? You can start to measure content at this stage of the funnel by the number of customers it creates. For me, looking at customers generated by a piece of content may be doing that piece of content a disservice. The Indicators of Content Success.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Customer] How Should I Structure My Marketing Automation Team?
    As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success.
  • JUNTA 42  |  MONDAY, NOVEMBER 7, 2011
    [Customer] LEGO Does a Netflix in Closing LEGO Universe
    For example, if a BtoB company has only 10 enewsletter subscribers, but those subscribers are the ten most important customers, it’s probably worth it. feel sad for those people that have lost their jobs creating an amazing product for loyal LEGO customers.  I feel sad for the kids. It’s a sad week in the Pulizzi household.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 26, 2015
    [Customer] Five good reasons to ignore Google
    It customizes an evolving delivery system based on what it is learning about me. It customizes an evolving delivery system based on what it is learning about me. I’ve been exploring ideas for creative new content forms and I’ve come to a realization. Google is holding us back. When you’re epic. Apple. More or less. 3.
  • INFER  |  WEDNESDAY, OCTOBER 12, 2016
    [Customer] Making the Case for Predictive Marketing & Sales
    We had a great time discussing best practices for how to deploy a predictive marketing solution, and why real customers are achieving success by infusing predictive analytics into their go-to-market machines. In this webinar replay, you will learn: Several different approaches to launching a predictive solution. How to measure success.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Customer] 6 Key Steps to Global (Marketing) Domination
    Your culturally and linguistically diverse audience enjoys a uniform customer experience. According to industry research firm Common Sense Advisory (CSA), Fortune 500 companies that translated communications to engage customers in their own language were nearly three times more likely to experience revenue increases. What is it?
  • HUBSPOT  |  THURSDAY, FEBRUARY 14, 2013
    [Customer] An Open Letter to Marketers: Make Love, Not Spam
    And I believe that by communicating with customers as people instead of seeing them as numbers on a list, we can make marketing a more lovable and more noble profession. Dear Marketing Professionals, In much of the world, today is Valentine’s Day , a celebration of love. But this letter I am sending you is not a love letter.
  • KAON  |  TUESDAY, OCTOBER 6, 2015
    [Customer] Data Analytics Is Critical For Success
    This type of information can be leveraged not only by marketing, but also in other areas such as customer service and product development. With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight.
  • VOLACCI  |  FRIDAY, JULY 19, 2013
    [Customer] Data Driven Marketing is the Future of B2C and B2B Digital Marketing
    This information can be used along with current email marketing lists, CRM databases, customer buyer history or other variables to reveal a number of fascinating and actionable insights into user trends and behavior. Data driven marketing is the future of digital marketing. What is Big Data? How is Big Data Used in Marketing?
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 18, 2013
    [Customer] Four Things Marketing Can Say “Yes” About in 2013
    Yes to the Integrated Cross-Functional Project Task Force: These are not quite as painful as being on the social committee and much more fun than arguing about why the Squirrels can’t have a print-on-demand, fully-customized online direct mail generating system that also figures out their golf handicap.  You’ve got to love January.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Customer] Is there a “content pattern” that builds a brand?
    In this content series, the company teaches techniques that will help a customer use its products better. In this content series, the company teaches techniques that will help a customer use its products better. Everybody wants their content to go viral. Can this idea be applied to a business of ANY size? Even an individual blogger?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Customer] Marketing Wisdom: In the end, it’s all about…
    If you’re looking for some marketing wisdom and inspiration, my MECLABS colleague, Daniel Burstein wrote a post on the MarketingSherpa Blog, “Marketing Wisdom: In the end, it’s all about…&# that’s definitely worth checking out. Here are just a few of Daniel’s favorite takeaways that are worth reading…. Pursue purpose.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 7, 2015
    [Customer] Why you need to obsess about content saturation
    To help my customers determine the information density of their market, we run an analysis that defines a niche as low, moderate, high, or complete content saturation. To help my customers determine the information density of their market, we run an analysis that defines a niche as low, moderate, high, or complete content saturation.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 1, 2012
    [Customer] Why Marketing Briefs are a Circle of Hell
    A friend asked me recently to review a marketing communications brief he had drafted to help his internal customers, mostly product managers, get something meaningful out of his group. You’re teaching your customers how to get you to do your job? Sorry? Pardon? Are you an airline? Are you an Apple store? Uh oh.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Customer] How to Figure Out the Next Step in Your Career [Quiz]
    Each tip is paired with customized articles, ebooks, videos, and more that will help you score visibility for your work and bring value to your company. Where do you see yourself in five years? Of all the interview questions out there, this might be the most difficult. These days, career paths aren’t linear. No five year plan? No problem.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Customer] The ROI of Paid Social Media Ads
    by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. Facebook also recently announced Custom Audiences, which let you target ads to specific users using email address, Facebook UIDs, or phone number.  At Marketo, we’ve just begun to test these. Here’s what we’ve learned! SlideShare.
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