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  • ONPATH  |  FRIDAY, APRIL 26, 2013
    [Customer] Nebojsa "Nash" Zgonjanin - Salesforce MVP 2013
    OnPath is also a certified consulting partner for Salesforce and builds custom Student Advancement Recruitment Systems for Colleges and Universities in Ottawa, Toronto, Montreal Canada Nebojsa "Nash" Zgonjanin, OnPath''s Salesforce CRM Developer, has once again been awarded MVP (Most Valuable Professional) by salesforce.com.
  • ONPATH  |  FRIDAY, MAY 27, 2011
    [Customer] Marketing Automation Venture Funding: Profitable or Profligate?
    Does it really cost that much to acquire a new customer? After scouring the internet for about an hour trying to find a decent article on trends in Marketing Automation, I finally came across one published by Software Advice. It's about venture funding; which companies are getting the funding, for how long and for how much. Read more: [link
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Customer] 6 Handy Tools to Monitor Social Media Success
    The web-based application helps you understand how you’re performing on various social media networks, and how you can increase online influence and better connect with customers. You can identify key influencers or customers as they’re engaging in conversations about your company or product and communicate directly with them.
  • DIGITAL VOICES  |  MONDAY, AUGUST 20, 2012
    [Customer] Scaling Up To Handle Big Data Analytics – The Cloud Could Be The Key
    Amazon recently conducted a Big Data event in Boston where its web services division (AWS) shared with the community how customers are leveraging its cloud platform to process large data and calculation sets. Computing on the scale required to handle Big Data comes with a number of challenges. Store. Analyze. Share. Barriers to Entry.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Customer] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    News B2B Bloggers The Big Fat Marketing Blog Center Networks blog.clickz.com Customer Think DestinationCRMblog.com Marketing Sherpa Marketing Pilgrim blogs.Zdnet.com The Wisdom of Clouds/James Urquhart MarketingProfs Blog. And I think the attention is well deserved. Until The Blog Tree.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Customer] Are You Serving Your Prospects Nothing But Plain Vanilla?
    We are committed to providing our clients the highest level of customer service”’. This may not be the custom for law firms or accounting firms, but it’s certainly an option for other service firms. “ … we strive to perform with excellence, while providing the most comprehensive service possible”. Anyone can make those claims.
  • VOLACCI  |  MONDAY, MAY 20, 2013
    [Customer] Automatr Drupal Module: Marketing Automation and Drupal in Harmony
    We have added the following improvements:     My Visitors.     Alert Creation and Management.     Custom Field Creation and Management.     Report Creation and Management.     List Creation and Management.     Export Drupal Users.     Quick Links. Custom Field Creation. My Visitors. Alert Creation and Management. Report Creation.
  • HUBSPOT  |  THURSDAY, JULY 28, 2011
    [Customer] Why 100 Marketers Are Better Than 1
    There are only 24 hours in the day, and most of us have our waking hours filled with other tasks already: getting new customers, supporting existing ones, building our product (my favorite!), Another approach in building your army of 100 marketers is to encourage existing (and past) customers to refer new ones. But no more!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Customer] Yes, you can be addicted to social media
    The flip side to social media addiction is that it can have a positive effect on your marketing strategies once you know exactly how your own customers use social sites. Guest post by {grow} community member Kaity Nakagoshi. The question is – can a person really become addicted to social media? The Science of Social. Address Your Addiction.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 30, 2009
    [Customer] The 3 ingredients of business success today
    Jeff Ogden is the President of Find New Customers , a lead generation company that helps businesses find and acquire new customers. One or two won’t do the job.  It’s three or die. Marketing Automation — Good packages out there like Marketo and Eloqua. Why does this three prong approach work so well today? It works.
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Customer] Why the Digital CMO Is Already Obsolete
    We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. In an online world chock-full of noise, CMOs have a rare opportunity to position their brands as hubs for the resources and education that customers want.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2011
    [Customer] Five Ways B-to-B Marketers Need to Change Their Game
    These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects.   To influence the multiple Buying Circle members, and get to them early, you need to know who they are.  Image via Wikipedia. These days, the sales person has lost control. 
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Customer] 15 Call to Action Samples for Rocking Blog Posts that Convert
    After sharing a customer success story, ask your readers to sign up for a free demo. Writing highly-controversial blog posts isn’t without risks, but it can be a way for your brand to gain new customers. Always provide something of value, which could be a free consultation or a custom quote. Or Tweets without links. Learn More.
  • SAZBEAN  |  SATURDAY, JUNE 30, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of June 30, 2012
    Customer Conversations a Rising Corporate Strategy  (Marketing Charts). Here are the top Internet strategy, marketing and technology links for the week of June 30, 2012… Email Marketing Sender Reputation Benchmarks and Trends  (Marketing Profs). Ways to Beef Up Your Sales Strategy  (Mashable!). News & Notes
  • SAZBEAN  |  WEDNESDAY, JUNE 16, 2010
    [Customer] Add a Little Fun into your Social Media Marketing
    And if you can put a little fun into your social media marketing — maybe stop thinking of it so much as marketing and more about how you can have fun with your customers — people will be more likely to respond favorably with your brand. Sharpie supports their efforts for fun with a flickr group , Twitter , Facebook , YouTube.
  • INBOUND SALES NETWORK  |  WEDNESDAY, AUGUST 1, 2012
    [Customer] What Quality of Leads Do You Feed Your Sales People?
    Good sales people like getting customers who are in the Middle of Funnel (MOFU). This is where you can use targeted messaging around how your customers buy. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measureable ROI. Sharks Don’t Eat ToFu.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 26, 2012
    [Customer] 9 Marketing Words That Have Lost Their Meaning
    To another, it means increasing customer retention. The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Otherwise, we may hear you, but we will think you mean something completely different. 1.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 27, 2012
    [Customer] A+ for Effective Marketing Content, Not Just Effort
    Example: “Marketers are certainly using social media strategies to target customers effectively and efficiently.” vs. “Marketers are using social media strategies to target customers.” It’s not just that Content Is King.  Content also requires a so-called “Queen” (e.g., Really. When in doubt, leave it out. Back to the basics.
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 21, 2009
    [Customer] Why Your Blog Beats Your Website to Your Prospects
    Moreover, your blog becomes more important as you keep adding more and more content that is relevant to your prospective customers. Your blog has the opportunity to reach those prospective customers earlier in the process. Influence them with information well before they are ready to buy from you. We are looking for information.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 6, 2014
    [Customer] The Biggest Gap in Marketing Software Selection Isn't Product Information
    Similarly, crowd-sourced sites can provide valid information on how easy it is to use a piece of software and how well the company does at customer support. Customers don’t need to be technical experts to tell you whether they’re happy. There’s a reason I’m not a professional copy writer, which is that I’m bad at it.
  • BIZNOLOGY  |  FRIDAY, MARCH 27, 2015
    [Customer] Are you doing webinars for lead gen? You should be.
    Also, make sure your sales people are sending invitations to their prospects and customers. As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6 months, I’ve added a new tactic to my program: webinars. understand why many companies might be hesitant about doing webinars.
  • SALES CHALLENGER  |  TUESDAY, JULY 16, 2013
    [Customer] Is Asking for Money a Deal-Breaker?
    And as we all know, working in sales inevitably involves asking customers for their business. Thus, even high-potential Challengers are likely to fail in their seller roles if they are not comfortable asking customers for money. But would Challengers not currently working in sales be comfortable asking for money? That number is 69%.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Customer] The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
    18) In 2009, the FTC instituted a series of regulations banning untruthful customer testimonials. We can then connect and engage with our customers by adding value in that content through learning or entertainment. And we thus delight our customers because they feel their choice was well worth it and their time well spent.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 13, 2010
    [Customer] IBM Buys Unica: Will Acquisitions Now Shift to B2B Marketing Automation?
    Conversely, IBM is on a customer intelligence acquisition spree that has already included Coremetrics Web analytics, Sterling Commerce B2B integration and Cognos business analytics. This is wholly unsurprising: as the last and only big independent left in its space, Unica was obvious acquisition bait. Sorry, but I don’t see a connection.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, OCTOBER 24, 2013
    [Customer] [Video] Dealing With Fear When You're Selling
    Then, when I did, I worried about doing it the next month. I was afraid of losing customers or worse yet, losing opportunities to competitors. If you''re selling, you''re most likely experiencing fear. I say that, because I''ve dealt with it my entire professional career. I''ve worried about meeting my quota. It just making things worse.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 22, 2013
    [Customer] Google’s Enhanced Search Campaigns: What You Need to Know
    Google also makes it much easier to target your customers based on time of day or their location. Photo credit: Search Influence. Not long after I talked about building search campaigns that convert , Google rolled out its “Enhanced Campaigns” feature. The biggest question, by far: “Enhanced”" for whom, exactly? Read
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Customer] 5 Storytelling Lessons From Game of Thrones
    This emphasis on custom visual content, and its optimization, is one of the major reasons behind GoT ‘s content marketing success, which makes sense when you consider that tweets with photos are 94% more likely to be retweeted. Did you watch the Season 5 opener? Well I am totally obsessed about HBO’s The  Game of Thrones. Twitter.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Customer] How to Create a Social Media Crisis Management Plan [Free Template]
    These could include nasty comments, unhappy customers, delivery issues, or a marketing faux pas -- all problems that arise frequently and deserve reasonable and empathetic responses. Social media community managers and public relations professionals have to deal with little problems every single day. and who should you even reach out to?
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 12, 2011
    [Customer] Social Media Across the Organization
    We focus a lot on using social media for marketing and public relations (as well we should), but we should also be thinking about how to improve other functions in our organizations, such as product development, customer service, and more. You can download my slides on Social Media Across the Organization and check it out yourself.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 27, 2010
    [Customer] Have Digital Marketing and Social Media Killed the Industrial.
    Complex industrial sales require many face-to-face meetings with several stakeholders within the customer’s organization. The salesperson may have to spend a lot of time re-educating the customer and correcting misunderstandings Customers are prisoners of their own experiences (we all are). Not so fast! All Rights Reserved.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Customer] Why Traditional Lead Qualification Filters Are No Longer Enough
    While using web and social filters to target and qualify prospects can drastically improve your market penetration, conversion rates, and overall efficiency, they also achieve a much simpler purpose: making the sales process a little less painful for salespeople and their customers. You can find her on Google + ! our rep asked. Lead Scoring.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Customer] The Psychology of Excitement: How to Better Engage Your Audience
    When a customer gets a great price, they are more likely to share it with others. good deal sparks the “ego-expressive” response, making the customer “feel responsible for the discount.”. For example, Amazon prompts customers to share their purchases on social media. How can content marketers get people more excited? How long?
  • LEADERSHIP  |  FRIDAY, FEBRUARY 14, 2014
    [Customer] Must-Know Strategies That Boost Your LinkedIn Engagement
    By having a full understanding of who uses LinkedIn and what you should (and should not) post on the site, utilizing LinkedIn to engage with your customers is not a difficult task. Quick Guide To Finding New Customers On LinkedIn. To receive a list of new prospective customers, use “save search.”. Consider your status updates.
  • BLOG MY CALLS  |  FRIDAY, APRIL 19, 2013
    [Customer] Is Email Lead Nurturing Aggressive Enough to Generate Sales?
    They say that leads are significantly more likely to convert to customers if they''re called within 5 minutes of showing interest. Which group of 500 leads would produce more customers after 3 months? would bet that 5 - 10 customers would immediately come from that group of 500 leads. If so, who''s right? The 1000 Leads Example.
  • ENGAGE  |  THURSDAY, JULY 7, 2011
    [Customer] Likely Story: 5 Benefits of Being Well-Liked on Social Media
    Aside from the slight ego boost and customary high-fives doled out at organizations with true fans (as opposed to happenstance customers) there are tangible benefits to having social media friends. S o, what’s like, the benefit of being well-liked? Lots of people have said this. Disclosure: I’ve said it myself.)
  • LEADERSHIP  |  FRIDAY, JULY 24, 2015
    [Customer] Interesting Infographics: Social Media Marketing Mistakes (and How to Avoid Them)
    Social media has re-shaped how we approach marketing and customer relationships. customer service mistake may mean it’s your turn as this week’s unfortunate trending hashtag. Social media can be a powerful tool to connect with customers and prospects, build loyalty and gain exposure. Social Media Strategy. Content.
  • SAZBEAN  |  SATURDAY, APRIL 12, 2014
    [Customer] Internet Marketing Strategy Articles for the Week of April 7, 2014
    Retailers Could Soon Be Liable For Damages Their Customers Incur From Data Breaches (Business Insider). Here are the top Internet strategy, marketing and technology links for the week of April 7, 2014…. Commenting Platform Disqus Introduces Sponsored Comments (TechCrunch). Why Hadoop Isn’t Killing The Data Warehouse (ReadWrite).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Customer] Standing out in a world of information density
    We will also have to fight through app results and filters by creating experiences so interesting that we invite our customers out of their filter bubbles. We will also have to fight through app results and filters by creating experiences so interesting that we invite our customers out of their filter bubbles.
  • HUBSPOT  |  TUESDAY, JANUARY 29, 2013
    [Customer] The Anatomy of an Awful Marketing Email
    Make sure your ESP helps you avoid mishaps like these by providing default content where customer information is MIA. 5) Write Disingenuously. Language like "valued customer" is, frankly, kind of overused and impersonal. No matter what the reason, a customer shouldn't be tricked into getting your emails. So what if we just.
  • THE ROI GUY  |  WEDNESDAY, APRIL 18, 2012
    [Customer] Case Study: Concur Travel Management and Expense System Interactive White Paper
    Leveraging a Total Economic Impact (TEI) study and white paper by Forrester, Alinean created an interactive white paper for Concur, so that prospects not only received the TEI study results showing average opportunities and savings, but a customized analysis of their own unique business case for Concur.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Customer] Time to Ramp Up Your Pinterest SEO: Bing Now Includes Pins in Image Searches
    All because of a little keyword data, search engine optimization, and Pinterest strategy, now you have lots of leads and customers -- I''d say that''s pretty cool. Bing is in a really sweet place right now. It''s one of the only search engines that still provides keyword search data -- which is huge news in and of itself. Freaking.
  • SYNECORE  |  TUESDAY, FEBRUARY 25, 2014
    [Customer] Email Marketing In A Nutshell
    Email is still the number one preferred means of contact by customers and the number of customers agreeing to receive special offers from companies is actually increasing. Emailing leads is the best way to turn them into customers or take casual readers and turn them into leads. It all starts with the email’s subject line.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 11, 2011
    [Customer] Interview: Joe Pulizzi On the State of Content Marketing
    That said, it is still an incredibly powerful tool that, when done right, propels sharing, gets found in search engines, and works as an efficient communication vehicle to both customers and prospects. It’s still a relatively new phenomenon, especially when it comes to custom content creation through that channel. Share email. Twitter.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 7, 2014
    [Customer] 5 Fast Hacks To Increase Your Twitter Click Through Rate
    Create Custom URLs. Online graphic creators like Canva can help you make high-quality, customized Twitter graphics in mere minutes. Guest post by Logan Strain. There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. Image credit: Flexspan. So you can turn “bit.ly/jd59i8”
  • HUBSPOT  |  TUESDAY, JUNE 14, 2011
    [Customer] 12 Marketing Lessons From the Cast of Glee
    Marketing Takeaway : Keep close tabs on the state of affairs of your customers, and always be thinking one step ahead. Use web analytics and your customer relationship management (CRM) software for reporting. 4. Think about the questions your customers are trying to answer and create content around those questions. 7.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Customer] 6 Key Steps to Global (Marketing) Domination
    Your culturally and linguistically diverse audience enjoys a uniform customer experience. According to industry research firm Common Sense Advisory (CSA), Fortune 500 companies that translated communications to engage customers in their own language were nearly three times more likely to experience revenue increases. What is it?
  • MI6 MARKETING AGENCY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Customer] Mi6 Quick Tip #2
    Share content that will interest your customers and prospects. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers? If your employees are on Linkedin ask them to spread the word! Tweet.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 7, 2010
    [Customer] 5 Ways to Optimize Landing Pages for B2B Content Assets
    Derek shares smart ideas for helping prospects and customers find your content, so read on! We're pleased to feature a guest post by Derek Edmond of KoMarketing Associates. It is critical that B2B marketers squeeze as much opportunity as possible with the content available. Here are five tips for getting the most out of the experience.
  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Customer] 5 Steps to Launching Your First Product on Amazon
    Fulfillment by Amazon is where you sell it, ship it to Amazon for storage and then Amazon packs/ships to the end customer when its finally purchased on Amazon. o You can see in the area below whether or not competitors are doing Fulfillment by Amazon. Are there common themes in the wording/phrasing of customer reviews? Which is best?
  • VIEWPOINT  |  THURSDAY, JULY 11, 2013
    [Customer] BANT is Bunk, BS and Irrelevant - per Ardath Albee
    Ardath wraps up with her top three criteria which she refers to as “Dynamic Criteria”: Need: But with the caveat that work needs to take place to define the types of need that are sweet spots for your customer. The blog is painfully honest, insightful and substantiated by facts. Buyers have changed. BANT hasn’t. ".SOME For the buyer?
  • VIDYARD  |  SUNDAY, SEPTEMBER 15, 2013
    [Customer] Give Your Email Marketing a Video Boost with the Vidyard App for ExactTarget
    As a direct line to your customer, email is perfect for communicating with your target market, but it can be pretty static. After a lot of hard work and dedication from our terrific team, today we’re really excited to announce that ExactTarget customers can now download the Vidyard app in HubExchange.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Customer] Why Marketing Automation Needs Permission Marketing
    They''re used to buying lists and watching their sales team make cold calls to generate leads and close customers. And marketing automation ensures the permission is collected, managed, and used with the customer in mind. Even if you''ve never heard the term before, chances are you''ve experienced permission marketing. Here''s why.
  • VIDYARD  |  THURSDAY, MARCH 12, 2015
    [Customer] B2B and Mobile: Why you should be Thinking of the Mobile Video Experience, too
    Whatever the reason, the proof is in the numbers: B2B customers are conducting research on mobile. Just look at these findings: A Forrester report found that 54 percent of B2B companies selling online report that their customers are using smartphones to research products. But Google’s said the word, so now it’s written in stone.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 1, 2013
    [Customer] How To Ensure Sales And Marketing Work Together More Effectively
    Centralized Customer Information: Your marketing and sales teams should have access to up-to-date prospect information. Sales reps use direct feedback from customers and prospects. Sales Prospecting Perspectives is pleased to bring you a guest post from Erica Bell , Marketing Management writer for business resource site Business.com.
  • MARKETING ACTION  |  THURSDAY, JUNE 19, 2014
    [Customer] 10 Amazing Email Marketing Statistics for 2014
    Take a look at these 10 stats; you might get a few new ideas about how to better engage your prospects and customers. But here’s a reason marketers keep hitting send: Email is almost 40 times better at acquiring new customers than Facebook and Twitter, McKinsey & Company found. Why do we need numbers to make the case?
  • SYNECORE  |  TUESDAY, FEBRUARY 19, 2013
    [Customer] What the Ivy League Says about the Future of Advertising
    Inbound over Outbound - Instead of ramming would-be customers down a linear purchase funnel, advertisers and brands will need to take a passive role, objectively nurturing prospects through what Wharton’s 2020 report calls “an iterative purchase decision journey.”. Sounds a lot like integrated digital marketing , but I digress…. Analytics.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 8, 2014
    [Customer] Positioning Executives as Industry Experts via Social Media
    Related Stories 5 Design Principles That Drive Social Customer Experience Marketing What If Your Prospects Are Not Using Social Media? The days of PR carefully controlling the message and acting as the buffer between executives and the media are long gone. recent post … Continue Reading. Fix it.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 14, 2015
    [Customer] 4 Tips To Help Marketers Commit To Data Quality
    Check out our full menu of Facilitated Discussions that are available at no additional cost to Oracle Marketing Cloud Customers. With 2015 upon us, it’s time to prioritze your top initiatives for the New Year. I’m thinking a lot of people are nodding their heads. Can you easily target and segment contacts for campaigns?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 1, 2011
    [Customer] Social media and the vacation #FAIL
    Leading up to last year’s trip I had to complete some intense customer projects, which seemed to multiply as departure day approached. I had to get my blogging house in order … and of course I had to start planning for the trip. know enough about integrating all this stuff to be a little dangerous. Personal time management
  • MUTT GROUP  |  MONDAY, JANUARY 24, 2011
    [Customer] B2B Trends for 2011 (so far)
    Marketers are looking for new ways to engage potential customers online with an eye on content and interactivity. Lead nurturing processes stand to benefit as long as marketers maintain quality control over customer information as well as the communications these systems automatically send to those customers. GOALS. STRATEGY.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Customer] Google Study: When 70% of Mobile Searchers Call, It’s Time to Focus on the Phone
    A new study of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, has revealed some important data about how having a way for your customers and prospects to reach you is critical in the age of the mobile phone. Do you really want to be the business that is perceived as not wanting to talk to their customers?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 13, 2014
    [Customer] Here’s A Key Mistake That Many Marketing Automation Buyers Make
    If a particular automated marketing solution has even a slightly higher chance of turning a lead into a customer, it’s worth the slightly higher price tag. Rather than worrying about a price difference of a few hundred dollars, shift your focus to creating value: converting leads into actual customers. Marketing Automation
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 24, 2013
    [Customer] When is Email Deliverability Like a Fine Wine? [CHART]
    took a look at customers who joined us near the end of 2011 and normalized their data to show them all progressing over the same relative start time (month 1, month 2, etc.), as well as through their first year of marketing automation. by Egan Cheung | Tweet this When is email deliverability like a fine wine? When
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 14, 2010
    [Customer] Dude, Cold Calling is for Losers!
    Click to download How to Find New Customers, our remarkably popular white paper. (We wrote this post for our client’s blog to create a bit of controversy. People find rants interesting. But they chickened out. They were afraid it would … Continue reading → Business relationships Demand Generation Leadership Lessons Sales 2.0
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Customer] Tips to Manage the Marketer's Personalisation Dilemma
    Most marketers should choose extreme personalisation to provide the customer experience. Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for almost all one-to-one communication, you should personalise. as your subhead.
  • LEADER NETWORKS  |  WEDNESDAY, DECEMBER 1, 2010
    [Customer] How To Create Social Media Soup: A Recipe For Disaster
    Just eight ingredients, 3 hours and a quarter. That's all you need to create social media soup. Directions: Step 1: Begin with a few interns from marketing or PR. Dice up some social media sites like Facebook or Twitter or whatever they are familiar with. Divvy them among the interns to create a “presence” online for your company. Voilà!
  • CLIENT BRIDGE  |  MONDAY, FEBRUARY 7, 2011
    [Customer] The Inbound Marketing Revolution - Free Report
    and a more affordable way to generate new leads and customers. Will your business thrive, survive or keel over? The business that stops innovating is the one that flounders. There's always someone around the corner looking to take your place. or put the squeeze on your market share. an easier way. Just fast, cost-effective results.
  • GREAT B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Customer] How To Protect Your B2B Marketing Budget
    Fairly or not, there is often a gap between what the marketing department thinks it is delivering and what the customer (sales) believes it is receiving. Budgets are cut for all sorts of reasons, some rational and some not. But it helps to have a strategy to reduce the impact that cut-marketing-first thinking will have on you.
  • VERTICAL RESPONSE  |  SATURDAY, MAY 24, 2014
    [Customer] How to Choose the Right Email Service Provider [GUIDE]
    Email marketing is one of the most cost-effective ways to increase revenue while staying in touch with your customers. An email service provider, or ESP, can help your small business generate and send emails that are targeted to your customer niche, get them delivered and provide actionable results. Features. Easy to use. Mobility.
  • JUNTA 42  |  TUESDAY, JUNE 23, 2009
    [Customer] Social Media Stages of Involvement - Where You Should Be Spending Your Time
    Great social media presentation short by Andrew Davis from TippingPoint Labs given last week at Custom Media Day in New York City. YouTube , blogging)           Subscribe    -    Junta42    -    Custom Content Experts    -    Get the Book
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Customer] 30 Brilliant Social Media Marketing Tips From 2011
    If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. Think of marketing as storytelling, and think of your customers as the characters. Use social media contests as an opportunity to learn more about your customers.
  • MEASURABLE MARKETING  |  TUESDAY, SEPTEMBER 4, 2012
    [Customer] User Focused Design
    Our software innovations are often invisible to the user—we improve code efficiency, make network upgrades, or implement minor design tweaks for every release cycle but I find that features like In-place Editing that improve the way our customers work every day, is the most gratifying part of being a product manager for Marqui
  • SYNECORE  |  WEDNESDAY, AUGUST 6, 2014
    [Customer] 4 Simple Ways To Get Started on Your Branding Strategy
    Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall. The more consistent you are, the more trustworthy you will appear to your current and future customers. Decide On Your Brand Image.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, MAY 26, 2010
    [Customer] Social Media Share Buttons Cause Link Overload
    As a marketer, I’m concerned about “link overload” causing my prospects and customers to tune out. I recently read an article on Fortune magazine titled, Oversharing: The Business of Share Buttons. There are two major players in the “share button” space – AddThis and ShareThis. 271 services? recognize maybe a dozen. What is Kaboodle anyway?
  • SALES CHALLENGER  |  MONDAY, JUNE 16, 2014
    [Customer] 5 Books All Salespeople Should Read This Summer
    And if there’s one thing that we are constantly doing as sales professionals and sales leaders, it’s learning— learning about our customers , their businesses, their marketplaces ; learning new or better skills we need to be successful in the market place. Spark: The Revolutionary New Science of Exercise and the Brain by John J. Ratey.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 23, 2013
    [Customer] Staple Yourself to a Lead
    by Amy Guarino Nine years ago, Harvard Business Review published an article called Staple Yourself to an Order.  As companies became more customer-centric, the authors suggested that managers needed to staple themselves to an order to really understand the customer’s experience.  Take Yourself on the Buyers Journey.
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 14, 2010
    [Customer] 7 Excuses Not to Use Social Media in B-to-B Space
    Here are some of the myths he responds to: My customers don’t use social media. I hate to exercise, and mentally every morning, I use every excuse not to get out of bed. They’re all lame excuses, but that doesn’t stop my brain from trying to convince my body to stay put. He dispels all the excuses.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 24, 2011
    [Customer] Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing
    The Biggest Mistake Marketers Make. A few weeks back I wrote about how the top mistake marketers make was not putting customers first. We need to speak to our customers , find out what they need, and then tell our story through them. This mistake talks about not using the customer’s own words to tell the story. Want more?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Customer] Google Android and Nestle KitKat: The Ultimate Co-Branding Marketing Takeaways
    As you’re considering which brands to partner with (or to include in your partner ecosystem) think about their business ethics, including how they treat their employees, customers, other stakeholders, and even their competitors. It’s an opportunity to shape the way customers think about your brand. Partner with the right brands.
  • BUYEROLOGY  |  MONDAY, APRIL 16, 2012
    [Customer] Are Your Marketing and Sales Systems Broken?
    In marketing and sales, various systems and processes have been built around how to market and sell to the customer and prospective buyer.  Everything Is Broken (Photo credit: Wikipedia). After two or three years, there is still much frustration that some of these new tactics are not working.  Technology enables systems and processes. 
  • MODERN B2B MARKETING  |  MONDAY, MARCH 9, 2015
    [Customer] Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way
    Your demand generation efforts go beyond just email programs; make sure to involve your customer team. These types of events can be a fantastic opportunity to build your reputation with your existing customer base. Customers love being able to get airtime with the executives at companies they work with. Plan time for planning.
  • SAZBEAN  |  SATURDAY, FEBRUARY 23, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of February 23, 2013
    News & Notes
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Customer] Summer Is Here—Bring on the Interns!
    As a marketer, you have practice engaging your customers with engagement marketing strategies, many of which can also be applied to engaging your intern. Does she like engaging with customers, or does she prefer being tied to new business? Yes, they’re interns! As We Know, It’s All about Engagement. Awesome! Now what? Create a bond.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 19, 2012
    [Customer] The State of Social Marketing
    To keep the discussion fresh, we had one prep call in which McCarty told the panelists his three predictions: Local Reach / Global Impact; Hyper Personalization; Marketing to Tomorrow’s Customer. They are told that this is the great disruption – the ability to know exactly who your customers are, and build real relationships with them.
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Customer] Hero Conference 2014: Key Learnings in Paid Search
    We need to spend more time talking to our clients (and there sales team) about the questions/challenges their customers face, the demographics of their customers, and segmenting their customers into different buckets with different messaging and calls to actions and landing pages for each segment. They were phenomenal.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 11, 2015
    [Customer] [Video] Why Obtaining Permissions Is Crucial to Your Mobile Marketing Strategy
    One of these practices is obtaining permission from their current customers and potential customers alike before sending SMS and MMS messages to their mobile devices. Just like with email marketing, subscribers must actively opt in to a company’s mobile marketing. Hey marketers, listen up! So, I’ll keep saying it—make sure you comply!
  • PHOENIX RISING  |  WEDNESDAY, DECEMBER 2, 2009
    [Customer] Lessons From a Porch Light
    There was a quaint little custom in my small southern home town. The last few weeks I've had a barrage of pornographic messages on Twitter. They are obscene, graphic and embarrassing. block the senders and delete the messages, but they just keep coming. My other friends are getting them as well. My email reflects Twitter.
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Customer] What the Future Holds for B2B Social Media Marketing
    From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. The B2B Social Media Marketing Series is supported by IDG Enterprise. Mobile 2.0
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 29, 2010
    [Customer] What the Future Holds for B2B Social Media Marketing
    From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. The B2B Social Media Marketing Series is supported by IDG Enterprise. Mobile 2.0
  • WRITTENT  |  FRIDAY, MAY 10, 2013
    [Customer] Twitter Strategy, Promoting Events with Visuals + Podcasting Tips!
    HubSpot’s CEO Brian Halligan shares his experience on how to use Twitter for getting readers’ and customers’ feedback and comments. Those channels may be mentions of you perosnally, your company, leads’ and customers’ talks about you, competitors, thought leaders and news. Share your comments below.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 19, 2014
    [Customer] Your Business Blog Year 10: Is It Still Worth It?
    Blogs that are supported by a solid, customer-focused strategy and that are integrated with social media efforts still have every opportunity to help a brand become and stay “the best answer” for topics that matter most to their customers. Does blogging still make sense for your business? Communication is possible everywhere.
  • INBOUND SALES NETWORK  |  FRIDAY, APRIL 19, 2013
    [Customer] Why 61% of Companies Are Doing Content Marketing Incorrectly
    According to a Marketing Profs/Content Marketing Institute survey , 68 percent of marketers said they used content for brand awareness, 68 percent used content for customer acquisition and 66 percent used content for lead generation. There is no question that in the digital world content is king. Now don’t get me wrong. The Bottom Line.
  • PWB MARKETING BLOG  |  WEDNESDAY, DECEMBER 21, 2011
    [Customer] 4 Quick Tips to Help Employees Deliver Your Social Media Message
    Talk to Your Customers. Next time your sales-staff has a customer engagement have them tell the customer about your social media sites. Employees don’t have to make this a forceful effort, but instead should start by asking the customer if they have an account on any of the sites. Content Is King! Promote Traditionally.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 18, 2012
    [Customer] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
    They are evenly split on the effectiveness of social media however. • The two biggest challenges marketers cite in content marketing are producing quality content that “engages prospects/customers” (41%) and producing enough content (20%). Content is king. But producing content is expensive. So why not give it to them?”
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 14, 2010
    [Customer] White Paper Success Summit 2010
    Parker (author, White Paper Design that Sells), Ardath Albee (author, eMarketing Strategies for the Complex Sale), Joe Pulizzi (author, Get Content Get Customers), Jonathan Kantor (author, Crafting White Paper 2.0) and many others! Turning White Paper Leads into Customers. White paper marketing works!
  • MARKETING INTERACTIONS  |  TUESDAY, JANUARY 31, 2012
    [Customer] Why B2B Marketers Must Address Status Quo
    Regardless of what you think your prospects and customers already know, they still have a status quo. When I do stategic planning workshops with my clients, we get into a lot of discussions about buying stages. My definition of status quo is the buyer's current situation. What workarounds may be in place that could be escalating pain?
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 2, 2012
    [Customer] Emotional Branding: 6 steps that you need to climb (Guest post by Alyssa Clark)
    When you plan on marketing something, you must know what the number one rule is – establishing a tight bond between the customer and also the brand i.e This is the company which is the epitome of design, innovation and customer friendly interface. For step four , you need to find out how you can get loyal customers.
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, JANUARY 25, 2010
    [Customer] Mistaking a Habit for Brand Loyalty
    With consumers increasingly careful about spending, and even health insurance being seen by some as discretionary, brands need to hold onto as many customers as possible. Our recent work for a health care client suggests that what seem like automatic renewals may lull brands into a false sense of customer loyalty. Think about it.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 15, 2013
    [Customer] 2013 Is Not the Year of Mobile!
    But customers are adopting mobile! We see the predictions every year: This will be the year of mobile! Every year, the prediction falls short and every year the pundits dust it off and bring it back out. It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile.
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 28, 2012
    [Customer] Phone Call Tracking Q&A
    So, we’ve compiled some of the most requent questions our sales and customer service reps receive and then attempt to answer them. LogMyCalls is a phone call tracking tool. And we want to make sure you understand everything there is to understand about phone call tracking and, more specifically, about LogMyCalls. Here it goes
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