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  • VOICE-BASED MARKETING  |  FRIDAY, JULY 26, 2013
    [Customer] The Virtual Receptionist Is A No-Brainer for Companies That Value Efficiency
    Custom Audio Greeting. With the ability to upload custom sound files—recorded by you—it’s just like a member of your staff is answering your phone. 'For a growing business, it’s the same story for the entire staff, from CEO to interns: everyone has a lot to do. Luckily, it’s a problem that’s easy to solve. Fast, Easy Web Setup. Untrue.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 29, 2013
    [Customer] Take the Survey: Is Voice-Based Marketing Automation Right for You?
    Marketers, salespeople, and support professionals use it to generate and track phone leads , close business faster, and provide better customer service. My company uses the phone to close business and provide customer support.     1     2     3     4     5  . If you are asking yourself that question, the quick survey below can help.
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Customer] Setting Uncomfortable Content Marketing Goals: Now
    Yes, it is a bit audacious to go out on a limb and clearly state that your content marketing should be an irreplaceable resource for your customers…that you are indeed driving where the market is going from an information standpoint ( like a media company ). We want customers and prospects needing…no, longing for our content. Be great!
  • LOOPFUSE  |  MONDAY, OCTOBER 25, 2010
    [Customer] Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing.
    Looking forward: LoopFuse OneView v3.28 October 25th, 2010 by Roy Russo This coming weekend (Oct 30th), we will be releasing LoopFuse OneView v3.28. The coming release focuses on adding rich Social Monitoring, Inbound Marketing, and Search Engine Marketing functionality to the already lengthy set of Marketing Automation features found in OneView.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 28, 2009
    [Customer] Genius is Bringing GURLs to the Social Party
    The Genius folks shared with me that what some of their customers are learning in Beta use of the tool is that the lead conversions they achieve through Twitter actually tend to become qualified leads at a faster rate. Tracking the impact your social participation can make on active pipeline has been a pretty nebulous challenge.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 21, 2012
    [Customer] Pinterest for Social Media Traffic Generation: Nice Pictures or Real Traffic Generation?
    Photos of customers If you are already using visuals to support customers ’ testimonials and feedback; here’s another source of material for pining. Happy contented customers make great visuals and create a positive feeling about your brand. Is Pinterest quickly becoming the #1 social media channel?
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, OCTOBER 13, 2011
    [Customer] Why Business And Sales Proposals Are A Waste Of Your Time
    Guess what, you’re right, they’ve not bought into it yet (if ever), yet somehow you logically convince yourself that without a detailed proposal this suspect will never become a customer. Don’t Blindly Follow Your Customers Demand For  A Proposal. Know this, customers are equally as good at avoiding the truth as suppliers are.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] 16 Things That Top Sales People Don’t Do
    They comes across as real and make every effort to understand their prospect and customer.  Persuasion on the other hand puts the customer or prospect first and delivers value that builds trust.  So what is it that top sales people do that makes them the best at what they do ? Less is more. Top sales people don’t loose control.
  • THE POINT  |  MONDAY, DECEMBER 16, 2013
    [Customer] Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
    Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Fair enough. Virtually none. doubt it.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] 6 Ways to Spice Up Bland Email Marketing Campaigns
    Survey your customers to see what they want more of, less of, or what would make them visit your site more. Not only do prospects and customers appreciate your consideration of their opinion, but you may also be handed a brand new email campaign that your marketing department never would have thought of. Try On-the-Fly A/B Testing.
  • B2BMARKETINGSMARTS  |  MONDAY, SEPTEMBER 21, 2009
    [Customer] How to bring your B2B marketing into the real world.
    He talks about how we marketers put our customers and prospective customers in a linear funnel, moving them from awareness through to lead acquisition, lead cultivation, then potential activation, followed by conversion, retention, loyalty and win-back. He proposes a switch to “lifestyle&# marketing.
  • THE POINT  |  MONDAY, AUGUST 6, 2012
    [Customer] 9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
    Now it’s about how to extend the reach of every campaign, from demand generation to lead nurturing to customer communications. Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Surprising?
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] Sales Trends Of 2012 And Beyond
    Hidden Cycles – Customers are more self sufficient than ever and may choose to engage with sales much later in the buying cycle where they are assisted remotely to make their decision. Content Disruption – Customers and prospects are consuming content in all sorts of formats from info-graphics to videos and white papers. and 5.1%
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] Sales Trends Of 2012 And Beyond
    Hidden Cycles – Customers are more self sufficient than ever and may choose to engage with sales much later in the buying cycle where they are assisted remotely to make their decision. Content Disruption – Customers and prospects are consuming content in all sorts of formats from info-graphics to videos and white papers. and 5.1%
  • EB2BLEADS  |  FRIDAY, APRIL 20, 2012
    [Customer] How Do You Qualify Leads Generated By B2B Marketing Online
    If a prospect visited a typical B2B website , I would bet that company would have no way of knowing if they would ever become a customer, or even who they were. As well as using forms to unlock content, you can also use forms to do surveys to research a new market or understand the needs of current customers in greater details.
  • B2B MARKETING TRACTION  |  THURSDAY, JUNE 21, 2012
    [Customer] Pros and Cons of Outsourcing Your Marketing
    You may have less ability to react immediately – now more than ever, marketing has to be agile and flexible, changing gears as technology and customer needs change. Should you outsource your marketing or hire marketing staff? In this blog post I’ll outline the pros and cons of outsourcing marketing. Please comment below.
  • B2B MARKETING TRACTION  |  WEDNESDAY, OCTOBER 12, 2011
    [Customer] Fuel Your Online Marketing Machine with Dynamic Content
    Write about what you do and include keywords and phrases that will attract new customers and prospects. Does your online content make your phone ring? It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast.  Here are some ideas: Blog posts. Press releases.
  • CONTENT MARKETING FOR BI  |  MONDAY, JANUARY 11, 2010
    [Customer] Content Relevance Boosts B2B Vendor Success
    The rush is on to get in the content game and offer information prospective and current customers will find valuable and that will ultimately drive sales. I came across some research done by IDG spread across two different posts that was pretty interesting. IDG noted there has been a 60% increase in content assets over the past five years.
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 31, 2010
    [Customer] Best of ClickDocuments "Connect the Docs" Blog in 2010
    How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Customer. A big thank you to all our readers, guest bloggers and interviewees! Enjoy the following collated list of best blog posts from Connect the Docs in 2010. Top 5 BLOG POSTS. Community.
  • SAZBEAN  |  FRIDAY, JUNE 4, 2010
    [Customer] Use Social Media or Don’t – But Commit if You Are
    What social media will do is teach you more about what your customers want. It’ll tell your story and the story of your customers. No support. No appreciation. No success. Just something to have in the portfolio of tools in case a potential client asks. Dave Murray – I Don’t Care if You Don’t Get It. Listen. Engage.
  • B2B MEMES  |  THURSDAY, MAY 13, 2010
    [Customer] This Might Be Big: IDG Enters Content Marketing
    It’s a big step beyond traditional custom publishing, which is nothing new for IDG. In that old model, the publisher is essentially saying to its customers, “You know nothing about publishing. As one of the few acknowledged leaders and innovators in B2B publishing, IDG seems always to know when to act on industry trends. Here’s how.”.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 3, 2012
    [Customer] What’s Amazon Supply Going To Do For Your Business?
    Here are our three takeaways: 1)      User Interface – which will challenge the current online transaction experience from established industrial suppliers/distributors; b-to-b commerce will be competing against a better and more established b-to-c customer experience standard. How do you think this will affect them? What are your thoughts?
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 26, 2013
    [Customer] What’s Your Lead Nurturing Strategy?
    But in order to do it successfully, you must have a process that everyone is in tune with, and sales needs to make sure to keep info on that lead current in your lead database so we know when a new customer has arrived, from where and what they bought. In the B-to-B world, most sales are not immediate. So B-to-B marketers need to be patient.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 31, 2011
    [Customer] 5 Ways to Salute Your B2B Employees Using Social Media
    Customers and prospects prefer doing business with people that they know, and the following simple ideas can help share your employees with the world. Employees have knowledge and experience worth sharing with customers and prospects. Many companies do this with customers, but this is an opportunity to showcase one of your own.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 14, 2013
    [Customer] Leave Your Ego at the Door
    They lead with how great their company is instead of the key problem they can help their prospects solve and how they have helped their current customers achieve this. They need to leave their ego at the door and start becoming more customer-focused. This means taking the time to identify all the roles on your customer’s buying team.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 20, 2011
    [Customer] Pirates, Train Wrecks, and Marketing Automation
    This one starts with our hero, a young prince, accidentally uncovering a box containing a map of the marketing technology landscape, showing where B2B marketing automation fits among other types of customer management systems. Summary: Selecting a marketing automation system is an adventure. Here's the screenplay. Ready when you are, CB.
  • INBLURBS  |  THURSDAY, NOVEMBER 17, 2011
    [Customer] Inbound Marketing the Easy Solution to get endless Business Leads
    Research data below shows this: • On Facebook alone, 69% of small businesses reported receiving customer recommendations through the site (University of Maryland School of Business). To be visible on Facebook and LinkedIn increases your chances massively to get a steady stream of high quality business leads and revenue. Tweet this on Twitter!
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, NOVEMBER 5, 2010
    [Customer] Friday E-book Download: Gear Up for Success from Tilton, et al
    Identifying your ideal customer. Tweet. Nice e-book from Schenkel / Stegman Communications Design, written by Stephanie Tilton of Savvy B2B Marketing fame, and sponsored by AG SalesWorks: Gear Up for Success: 8 Steps to Get Sales and Marketing Cranking in Unison. Strategies include: 1. Creating content that attracts, engages, and nurtures.
  • BUYEROLOGY  |  SUNDAY, NOVEMBER 28, 2010
    [Customer] How Social Media is Transforming the B2B Buying Experience
    Image by dusan.writer via Flickr. This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels.    Without question, social media has dominated the business news in terms of conventional media channels as well as digital media channels.  
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Customer] 6 Ways Social Media Marketing Is Changing (For the Better)
    Responding to a question in social media recently not only led Kissmetrics founder Hiten Shah to land a deal for his company; it also landed him some great praise on the customer’s blog. But there’s one big problem inherent to that separation: a fragmented customer experience. We’ve been at this social game for a while now, you and me.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Customer] A Beginner’s Guide to LinkedIn Showcase Pages
    In other words, if you have a pet boutique, your dog-lover customers won’t be subjected to reading about your blog post on the new tank cleaning spray for iguanas. Decide on a page name and administrator -- it must be different than the main page because it''s used in creating a custom URL. What are Showcase Pages? Social Media
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [Customer] B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content
    Thus, sending a message to those buyers meant either PR or advertising campaigns aimed at welding or whatever targeted magazines delivered the right set of customers. and in our book, Get Content Get Customers. As Content Marketing Goes from Optional to Obligatory for Business, Penton Suffers and Miller Electric Shines.
  • MARKETING ACTION  |  WEDNESDAY, MAY 22, 2013
    [Customer] SugarCRM / Act-On Integration Prompts Prosperity for Propelics
    The company works with its customers to develop strategies for mobile technology use, and helps organizations down this path by building apps that redefine how customers engage with their buyers and employees. Retention marketing to existing customers was also a significant factor. Growth is expectable. Just click here.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Customer] The Revenue Performance Management Bandwagon
    In 2008, we began to have conversations with our customers that went well beyond the familiar language of campaigns, lead scoring and lead nurturing. The conversations were more about marketing and sales alignment, a single view of the customer, more powerful reporting, and the “science” of revenue growth.  Rosanoff: “Mr. Right?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Customer] 4 Dimensions of Effective B2B Marketing Plans
    Customer preferences shift. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. She also manages Bulldog’s blog.  Follow Liz on Twitter at @liz_pate.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Customer] The Appeal of B2B Social Networks
    Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Forums and discussion groups date back to the late 1960s and have been a staple of customer support operations at technology companies for 30 years. Communities are the convention centers of social media.
  • INSIGHTIQ BLOG  |  THURSDAY, AUGUST 15, 2013
    [Customer] What Your Content is Saying About You
    If you are using "content" to disguise an outright sales pitch, your potential customers are going to figure out your game. 'As a B2B marketer, I take content development pretty seriously. After all, it''s what allows me to populate our blog and execute on our mutlichannel campaigns. But my love of content goes further than that.
  • DIGITAL VOICES  |  WEDNESDAY, MARCH 28, 2012
    [Customer] The U.S. Army Deploys A Mobile Strategy Fit For Your Business
    In fact, the Department of Defense is looking to build an Android-based battlefield network to support custom built applications that can be used by soldiers on the battlefield. Back in 2010, the U.S. Initial apps allowed soldiers to call up interactive maps to intelligence materials with a tap of a finger. Discuss Distribution. It should be.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, JULY 24, 2013
    [Customer] The Ultimate Sales Strategy
    The salesperson must   now speak to ‘ how the benefits”  of the solution will impact the prospect’s business PLUS how the prospect will leverage those benefits to gain a competitive advantage; drive increased levels of sales, improve operational efficiency, impact customer responsiveness or improve market share. 'The Ultimate Sales Strategy.
  • HUBSPOT  |  SUNDAY, JANUARY 26, 2014
    [Customer] New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
    While creating amazing content that resonates with your visitors, leads, and customers alike certainly requires an artistic touch, a scientific approach is also needed to plan and execute that content effectively. 'As marketers, we all know that great writing can help our content stand out from the crowd. And the language of science?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 8, 2013
    [Customer] 5 Keys Ways The Smartest CEOs Use Outside Contractors
    It’s become clear in the past months that custom content creation is critical to a marketing strategy. 83% of Twitter followers and 71% of Facebook fans expect a response to social media customer service queries within 24 hours. She enjoys helping businesses create content their customers and prospects will love Social Media.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 9, 2011
    [Customer] Digital Body Language and Economic Health [Chart]
    Our customers have been using our Software-as-a-Service (SaaS) through all the economic peaks and valleys for over a decade and we have gathered this wealth of marketing data into our Revenue Benchmark Index.  by Paul Teshima | Tweet this think we can all agree that it has been quite a roller coaster ride since 2008. 
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 1, 2012
    [Customer] How the Internet has made your B2B sales process outdated
    You must educate your customer–you must create the need. Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). Whatever you do is your process.
  • PAUL GILLIN  |  THURSDAY, FEBRUARY 24, 2011
    [Customer] Let Your People Speak!
    B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. One of my favorite stories from Social Marketing to the Business Customer is Indium Corp., They should be the ones positioning customer communications as a privilege, not a chore.
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [Customer] Give Your Marketing Real Depth to Deliver Offline and Online Results
    Think of a carefully targeted custom publication with 32 pages. As we have written in Get Content Get Customers, Best Buy’s magazine targets their very best customers with an enthusiast’s paradise chock full of product information about everything from iPods to sports cars. Plenty! Tons of envelopes and a few postcards.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Customer] Ways B2B Marketers can Obtain Consent to Adhere to New EU Privacy Laws
    On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive. I watched our customers and partners share their answers, but personally I was left with even more questions. by Maria Pergolino. What was it? Did it affect me? What needed to change? The Basics. Obtaining Consent.
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Customer] Why the Digital CMO Is Already Obsolete
    We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. In an online world chock-full of noise, CMOs have a rare opportunity to position their brands as hubs for the resources and education that customers want.
  • HUBSPOT  |  TUESDAY, MAY 24, 2011
    [Customer] 7 Ways to Integrate Search Engine and Social Media Marketing
    Search is still a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform. Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Solving the Same Problem.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 11, 2013
    [Customer] How Teleprospecting Can Increase Your Brand Awareness and Reach
    Most teams make an average of 100 dials per day, so that could amount to at least 70 voicemails or so that are being left with potential customers per day that may not have been too familiar with your brand beforehand. One that I would add would be to implement and execute a teleprospecting plan. Sending Emails with a Personal Touch.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 8, 2011
    [Customer] Savvy Speaks: Web Copywriting Best Practices
    Instead, adopt an outside-in perspective and explain what you do and how you help companies in terms that your prospects and customers use on a daily basis. Everyone has a website these days. Some of them really catch your attention, while others make you click away faster than a speeding bullet. What makes the difference? Keep it Clean.
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2010
    [Customer] Who says B2B is boring!
    About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. I love Mad Men. The 60’s with all its amazing fashion and brewing social revolution. An agency on the cusp of the mass marketing revolution and the dawn of television advertising.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    [Customer] Top 56 B2B Marketing Posts October 2010
    Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Use it as another opportunity to provide further value to potential customers. in the 1960s. No more.
  • B2B VOICES  |  FRIDAY, FEBRUARY 28, 2014
    [Customer] Where is Your B2B Blog?
    No matter what industry you work in, there will always be issues and hurdles for you and your customers. In a competitive world thought leadership does matter and make a difference in the sales cycle, and both your external and internal customers want to know your position and where you stand. It takes time. It takes resources.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 19, 2009
    [Customer] ClickInsights: How to make marketing messages memorable?
    Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Think quickly. Blogs.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 1, 2010
    [Customer] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
    " Ask yourself how your product or service will: Save your customer money. Take some time to perfect this point and showcase how you really make your customers lives easier. Who is your "perfect customer" and how does she/he make buy decisions? Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. You bet!
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Customer] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    One way to look at Hummingbird is this: If you blog about topics your customers are interested in, Google will help you get found. to answer questions you hear from your customers. Include a relevant call-to-action at the end of each post, guiding people to the next step in their customer journey with your business. Be helpful.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 3, 2012
    [Customer] 5 Really Good Reasons LinkedIn Bought SlideShare
    Disclaimer: LinkedIn is an Eloqua customer. by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. It’s not a deal I can say I saw coming, but it makes total sense.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer] Why My LinkedIn Profile Isn't Good Enough
    It''s customer focused, showcases my expertise and establishes my credibility. 'I have a confession to make. haven''t updated my LinkedIn profile * for 18 months. Shame on me. I''m supposed be a leader on things like that, but I''m human too. If you looked at my profile, you''d probably think it''s fine. It''s my professional presence online.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Customer] Yes, you can be addicted to social media
    The flip side to social media addiction is that it can have a positive effect on your marketing strategies once you know exactly how your own customers use social sites. Guest post by {grow} community member Kaity Nakagoshi. The question is – can a person really become addicted to social media? The Science of Social. Address Your Addiction.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 12, 2013
    [Customer] Week in Review: April 12
    This is a question you need to ask in terms of your brand's value to your customers. 'Have spring fever? Want to try something new? For some great inspriration, check out favorite posts from the week. What else do you have to add? Which Company is Most Useful to You? by @JayBaer. Lots of great lessons here! Writer drunk; edit sober.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 21, 2012
    [Customer] Happy Holidays from the Savvy Sisters!
    10 Ways Customer Stories Help Companies Sell by guest Casey Hibbard (@casey_hibbard) -- Jan 2012. As we get set to wrap up for the holidays, we can't help but to do the annual wrap up. In case you may have missed these, here are the 10 most popular posts on Savvy this year. Thought Leadership: The Most Misused Term in B2B Marketing?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 28, 2011
    [Customer] Three Tips to Effectively Scrub Your Teleprospecting Lists
    In my opinion, the number one reason this exercise is so critical is because if a list isn’t cleansed properly, you run the risk of calling or sending an email to a current customer which could be extremely detrimental to the existing relationship you have with them. Exclude competitors.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 29, 2011
    [Customer] Savvy Toolkit - The Lead Nurturing Cookbook
    Classic Customer Education wiht Retention Remoulade. As we wrap up first quarter in most company fiscal years I hear the sonic boom of Sales VP's everywhere demanding more leads in the their funnel! Manticore Technology has put together a Lead Nurturing Cookbook that belongs in the toolkit of every Savvy marketer.
  • JUNTA 42  |  FRIDAY, OCTOBER 29, 2010
    [Customer] 13 Content Marketing Commandments
    Do it better, in more channels where your customers are than anyone else. I've had multiple versions of Mark Fletcher's startup commandments on my wall for years now.  Whenever I get a little lost in our startup model, I review these.  It keeps me sane. I've modified a few of these related to content marketing.
  • VIDYARD  |  WEDNESDAY, JANUARY 22, 2014
    [Customer] From Supercars to Sales: How to Drive Revenue with Educational Video Content
    While Kosilla’s genuine love for cars fuels his business , marketers should note how he’s using video to rev up the AMMO NYC brand message and connect with customers. . The more you cover as an expert in your field, the more credible you become with today’s savvy, informed customers. Larry Builds Trust. Let me know!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Customer] Would You Spend $1,000 to Complain About Poor Service? This Guy Did
    'We’ve all heard that social media has empowered customers. Their customer service is horrendous.” -- was aimed at people who follow the British Airways account on Twitter. But earlier this week one person took that empowerment to a whole new level. Hasan Syed was a passenger on British Airways. Slow to Respond. Because. this happens.
  • MI6 MARKETING AGENCY  |  FRIDAY, FEBRUARY 17, 2012
    [Customer] Stop Thinking Leads and Lists.Start Thinking Networks
    and an interview with founder Jon Ferrara about this social CRM tool developed from the ground up to help small to midsize businesses develop stronger relationships and social exchanges with customers and prospects. Save Some Time on Us. Some of the better reads we encountered this week. We call these our Fave Five Posts. See #5 below).
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 18, 2012
    [Customer] Is Your B2B Demand Generation Program Up The $!@& Creek Without a Paddle?
    According to Sirius Decisions, 70% of the customer’s buying experience is completed before the first contact with a salesperson is made. The same is true if you are waiting for your customers to call you, or expecting your marketing teams to deliver you leads that are already this far through the buying process. So What Has to Change?
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Customer] 6 Signs Your Email Newsletter is Failing (and How You Can Fix It)
    Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer " delightion " all in one swoop. No matter what your goals are -- generating leads, closing customers, or developing a vibrant, happy customer community -- your list should be bigger from month to month. So you give in.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    Google claims that 90% of consumers move between devices before accomplishing a (purchasing) goal, so it’s important to reach customers on all the platforms they are frequenting. 'The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Mobile is The Fastest Growing Niche. to 10.1
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 23, 2013
    [Customer] Things to Consider When Using Mobile to Reach the Professional Tradesman
    'Mobile is probably one of the fastest segments right now from a consumer’s point of view, and it’s only a matter of time before it impacts manufacturers and their distributor partners on how they will be conversing with their customers. Create custom mobile assets  - don’t put your whole site up.
  • HUBSPOT  |  SUNDAY, AUGUST 24, 2014
    [Customer] Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements
    There are a lot of little details that go into website design -- little details that could have a huge impact on your clickthrough rate, page load time, and ultimately, the number of site visitors that turn into leads and customers. 'Hear that? It''s the winds of change. Plus, a cool post on company mission statements snuck in there, too.)
  • CONVERSIONATION  |  SATURDAY, MAY 28, 2011
    [Customer] Second Screen Engagement: the Social Dimension of the TV Experience
    This week I moderated IAB Belgium’s annual Think Digital congress. knew a few of the speakers, but it’s always interesting to rediscover what they say and many presentations were absolutely worthwhile. That’s the little plug, thank you very much. Now to the point. The person does. The crossroads of digital and the real world. Kevin Slavin.
  • MARKETING INTERACTIONS  |  THURSDAY, MAY 31, 2012
    [Customer] Format is Not a B2B Persona Question
    Bring on the customer stories. I am often asked which content formats to use in which stages of the buying process. B2B marketers often arrive at this question during the creation of buyer personas and content flows. In a perfect world, there would be some magic formula for content format based on this work. But that skews the question.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] Growth Hackers And The Marketing Wake Up Call
    Growth hacking is about getting new customers in an efficient, scalable and sustainable way. 'One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” . ” . Or at least I want to be. Are you a growth hacker?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 3, 2013
    [Customer] 7 Tips For Social Media Optimization
    But, SMO is no longer limited to marketing and brand building for organizations, but has grown to encompass many different departments within the organization such as Human Resources, Client/Customer Satisfaction, product development, Business Development and Sales. Below are a few things to consider that I have noticed when discussing SMO.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 13, 2010
    [Customer] Are You Making Your B2B Prospects Think Too Much?
    While your customers do put more thought into their purchases than people put into browsing websites, it’s not that far off the mark. Ever read one of those books that makes you look at your world a bit differently? Right now, that book for me is Don’t Make Me Think by Steve Krug. We don’t read pages. We scan them.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 28, 2012
    [Customer] Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!
    Your best customers, your repeat customers and raving fans, are always people who had a problem that your solution solved. Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this. You make a plan, develop a list, determine who to talk to and what to talk to them about. Blended strategies work the best.
  • DIGITAL VOICES  |  FRIDAY, MARCH 7, 2014
    [Customer] This Week in Digital Strategy 3.7.14
    He goes into detail on how companies are uncovering what makes the most profitable customer and identifying new leads and how to nurture them through analytics. 'Happy Friday, everyone! Hopefully you are getting caught up in the phenomenon that is True Detective but just in case you aren't we have got you covered with marketing insights.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Customer] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Make the customer the hero. 'Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. Volume. Variety. Value. Videos on YouTube.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JUNE 28, 2011
    [Customer] Easy-to-Read Fonts Improve Site Visitors’ Experience
    Note: I randomly chose these examples by doing a search for “mission statement customer service.&# ). Tweet One of the big mistakes I see companies make with Web content is using the wrong font size and color. An example of small, gray type. An example of colored type on a tinted background. An example of reversed out type.
  • LEADSLOTH  |  MONDAY, AUGUST 24, 2009
    [Customer] 7 Reasons Why Marketing Automation Projects Fail
    An exception is when you have a lot of customers, and want to use the Marketing Automation system to cross-sell and up-sell. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Not Enough Leads.
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 16, 2010
    [Customer] Mobile Internet – If not now, when?
    Your customers use their mobile devices to access and request information online. Your customers want to use their mobile devices to access content (your content) when it's convenient to them, which is hardly ever whilst they're at their desks. It would appear, that in matters of debate, I favour the alternative. politely declined.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Customer] Make Your Marketing Automation Work For You
    This creates a strong link between marketing and sales when customized into an existing business model. The top marketing performers in the benchmark study showcased preconfigured cross-channel campaigns that automated responses to customer behavior data collected for fast, accurate turnaround. Don’t believe me? Not too shabby.
  • ANNUITAS  |  MONDAY, FEBRUARY 28, 2011
    [Customer] Don’t Limit Your Nurturing
    ou should concentrate your efforts on the middle of the pyramid, on prospects that were referred to you by a trusted source – ideally your own satisfied customers – as well as prospects who have developed a relationship with your brand but have not yet purchased, and those who consider you to be a recognized expert in the field.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2012
    [Customer] What a Top-Notch Lead Management Program Looks Like
    After you've come to an agreement on quality indicators, you can use a lead scoring app like HubSpot's Lead Grader to assign custom scores to each activity so your most qualified leads float to the top. Customer Relationship Management. Customer relationships take time. Prospect Intelligence. Lead Intelligence. Lead Scoring.
  • VOLACCI  |  FRIDAY, JULY 26, 2013
    [Customer] Your Business Needs a Newsletter!
    One of the most effective marketing tools that''s out there, newsletters can consistently reinforce your branding, bring in more customers, and increase your sales tremendously. Regular communication with prospects, leads and customers is essential to establishing brand trust. Newsletters are easy. Newsletters are effective.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Customer] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Do you love providing prospects and customers with information and tools they value? Definitely!
  • SOCIAL MEDIA B2B  |  TUESDAY, AUGUST 28, 2012
    [Customer] 5 Ways to Use B2B Social Media to Improve Content Sharing
    Email customers and prospects a link to report. At the same time this research is released to the press, posted to the company website and blog, and shared via social profiles, it should be shared by email with the company’s customers and prospects. press release in not enough. Post the press release to their news page.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 29, 2014
    [Customer] Are You Losing Out on Successful Mobile Marketing Campaigns? [Infographic]
    And remember, you only get one chance to engage your customer! Place a tiny CTA at the bottom of your email, then see how many customers want to play hide-and-seek. . Too many clicks, too much typing, poorly optimized product browsing — is there any better way to convince your customers  not to buy? Only 3.3% 85% of U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 14, 2014
    [Customer] The business case for SXSW Interactive
    have met the most wonderful new friends who have become collaborators and customers. have met the most wonderful new friends who have become collaborators and customers. 'I have attended SXSW for last five years and upon each return, lots of people ask me if it is really worth the time and expense. Perhaps this is on your mind too?
  • THE POINT  |  THURSDAY, OCTOBER 7, 2010
    [Customer] What Response Rate Should I Expect From My Campaign?
    We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? My response: It’s a cop out, I know, but there is no right answer to this question or to its popular friend: “What’s a good response rate?”
  • SYNECORE  |  SATURDAY, AUGUST 9, 2014
    [Customer] Digital is Complicating Marketer���s Lives, but Simplifying Marketing
    Accurate search results provide more value to the user and enhance the customer experience. happy customer = a returning customer, which = more search traffic for Google. Take a few minutes to make a list of your principal target audience(s), i.e. your ideal prospects and customers. Heres how the argument goes: 1.
  • SYNECORE  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Forget Mobile First: It’s Bigger Than That
    When they asked her how she defined a mobile-only customer, Marcus had this to say, It’s really helpful to think of this more as the person who uses mobile as her primary internet device, and when you think about it that way, her phone is with her 24/7, and it’s fundamentally a multitasking device. 'We marketers love buzzwords and phrases.
  • B2B VOICES  |  FRIDAY, FEBRUARY 10, 2012
    [Customer] Other Voices: Julie Meredith, Radian6
    Then they can start to engage with their community, provide efficient customer service that will create long-lasting relationships, and begin to share relevant, useful content within their network that will give them credibility and influence within their community. Financial Services companies are certainly still learning. Slowly.
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Customer] The Marketer's Guide to Pinterest SEO
    5) Speak Your Customers' Language. Your 'About' sections and board names should all be optimized using terms your target customers and buyer personas actually use in their everyday lives. One great example of speaking your customers' language is fashion brand 2 Penny Blue. Optimization! 1) Choose an Optimized Company Username.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Customer] Create an Event Oasis: The Top Reasons to Host a Lounge
    Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information.  This is an awesome opportunity for you to create a special space for a targeted group of people (ex: customers, top influencers, champions). What is it? Why stop at a booth? 
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Customer] 5 Amazing Foursquare Stats [Infographic]
    Marketing to Reach Your Customers First.". Last week, Foursquare published a cool new infographic to announce a major milestone for the location-based social network: 10 million users! Based in New York, Foursquare has offered its check-in service since March 2009 and, in addition to 10 million users, has some pretty amazing stats to share.
  • HUBSPOT  |  FRIDAY, MAY 31, 2013
    [Customer] Why You Should Consider Inbound BEFORE Your Next Site Redesign
    The goal of the first shop was to get cake out the door and into customers'' bellies. This ensures our clients (and their customers) get a website that mimics the first cake shop. And if buyer personas weren’t enough to consider, it’s also important to structure the website to facilitate the buying process of a target customer.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Customer] 4 Ways to Segment Your Best Leads
    Using data collected in your marketing software package ( like HubSpot ) and your customer relationship management (CRM) program, you can slice and dice your leads to identify who are your best leads. HubSpot Customer Tip: Slice and dice your leads by lead intelligence fields including # Page Views, # Website Visits, or # Conversion Events.
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