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  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 8, 2014
    [Customer] The B2B Funnel is Now a Sieve
    Marketers need to think about the impression made by all the channels in use where prospects and customers may encounter their company. 'The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel.
  • DIGITAL VOICES  |  MONDAY, JANUARY 13, 2014
    [Customer] 3 SMAC Stack Predictions for the New Year
    In the coming years, organizations are going to increase their investments in the SMAC Stack gaining leverage to increase business productivity and deepen customer engagement. 'From a technology perspective, 2013 was an exciting year to be a marketer. 2014 looks like it will be another great year for growth and innovation.
  • WRITTENT  |  THURSDAY, FEBRUARY 6, 2014
    [Customer] 11 Signs Your Business is in Dire Need of Blogging
    Improve relationships with prospects and customers! Your company could have the best products, pricing, quality, and customer service in your niche – but it doesn’t matter if no one’s heard of you. If you can’t answer these questions, there’s a good chance that your colleagues, customers, and prospects can’t, either.
  • LEADER NETWORKS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Customer] Internal Enterprise Communities - Your Time Has Come!
    success corporate intranet is, in many ways, as remarkable as a successful customer community. Does the organization have the skills and staff to mine the data from the intranet so that it can be used strategically throughout the organization - from sales to customer service to innovation? Move on. But times and tools have changed!
  • HUBSPOT  |  FRIDAY, OCTOBER 15, 2010
    [Customer] 9 Things Sales Should Do To Help With Inbound Marketing
    The sales and marketing teams are trying to accomplish the same goal, create new customers, so why not work together? This will not only allow you to attract more potential leads to your own pipeline but it will also make your existing customer base happy to see that you are involved and interested in your product. That says it all.
  • B2B IDEAS @ WORK  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] Why Educating Your B2B Audience Isn’t Enough
    They believe once their audience knows about them, they’ll definitely succeed in the marketplace – and they often have valid reasons why (such as lower prices, better customer service, etc). However, social and behavioral science has taught us that often, education isn’t enough. Self-efficacy.
  • LEAD VIEWS  |  THURSDAY, DECEMBER 30, 2010
    [Customer] B2B Marketing & Lead Generation predictions for 2011!
    According to Demandgen Report, approximately 1,500 new customers adopted marketing automation systems in 2010, double the number last year. Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running. in 2010. Photo courtesy – Yahoo Finance.
  • HUBSPOT  |  FRIDAY, JUNE 17, 2011
    [Customer] 5 Foolproof Ways to Generate Leads From Facebook
    The value of a business Facebook presence isn't just limited to the opportunity to interact and engage with prospects, fans, and customers. Every new fan or "Like" you get increases your chances of spreading your content to more and more potential customers who could become leads. "Leads from Facebook?" you say? Darn right!
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 30, 2013
    [Customer] A New Generation of Business Intelligence – For the Front Lines
    As companies get smarter about attracting, engaging with and managing customers, they will materially affect the bottom line while making employees more effective and customers more satisfied. Today companies spend $14B/yr [1] on BI, getting a better understanding of their company’s operations and driving improvements and efficiencies.
  • JUNTA 42  |  SUNDAY, APRIL 1, 2012
    [Customer] 15 Critical Business Success Tips after Five Years in Business [with special giveaway]
    Although it’s hard to clearly identify what the most critical success factors have been during our “road less traveled”, here are the ones that I believe have made the most impact on me, on our company, our amazing employees, and most of all, our valued customers. After 1,825 days in business, we are stronger than ever.
  • TOMORROW PEOPLE  |  WEDNESDAY, JULY 25, 2012
    [Customer] Free 25 Minute Content Marketing Webinar
    This free webinar will show you how you can create effective content that draws in the right customers to your company and how to measure the return on investment from your online marketing. Date: 31st July 2012 (Tuesday). Time: 9:30am - 10:00am. Where: On your PC! marketing return on investment (ROI). Book Your Place Today.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 12, 2014
    [Customer] Is Your B2B Content Just a Pit Stop?
    start-up CEO who needs to focus all his team's energy on developing enhancements for his SaaS application and onboarding customers who learns that managed services from a cloud provider can relieve the stress and cost of hiring an in-house IT staff while bringing additional expertise he could not afford otherwise. It should. Go Deeper.
  • FUNNEL FOCUS  |  MONDAY, JULY 19, 2010
    [Customer] The Quintessential Marketing Automation Guidebook Spotlight: Bob Walmsley Reveals How Marketing Automation Helps Companies Adapt to Changing Buyer Behavior
    However, by connecting marketing automation with CRM, your business can now generate that elusive 360 degree view of customer contact, necessary to do business in today’s digital business environment. Robert M. Walmsley is President and CEO of Tailwind Strategies. He’s spent over 20 years building high-tech sales and marketing teams.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Customer] 10 Clever Ways Your Email Signature Can Support Your Marketing
    Company employees, particularly those in sales and marketing, might be missing out on another opportunity to spread brand awareness or nurture prospective customers with their personal messages. If you're talking to potential customers, what’s better than sharing stories of successful ones? Here are ten awesome suggestions: 1.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 18, 2014
    [Customer] Branding is b t
    Your brand is your reputation – the thoughts and feelings triggered in a customer or prospect’s mind when they think of you. '“Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Sound familiar?
  • MARKETING ACTION  |  MONDAY, JUNE 10, 2013
    [Customer] The 10 New Rules for SEO
    Write for your audience, and you’ll create content for customers and prospects, as well as ranking higher in SE algorithms. Develop an initial keyword list and compile a definitive list of keywords or phrases that when used should enable customers to find your content. Focus on the channels your customers use. Do they want to….
  • MEASURABLE MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Customer] Email Content: Best Practices Every Marketer Should Be Aware Of
    Whether it’s attracting new customers, nurturing leads, developing loyalty or transactional messaging, there are standard best practices for email content. Email marketing plays a fundamental role in today’s. marketing efforts. • Is the privacy policy clearly accessible? Engagement. Action. Word-of-Mouth. Metrics.
  • MEASURABLE MARKETING  |  FRIDAY, DECEMBER 2, 2011
    [Customer] Eye-Tracking and Social Media Profiles: An Insightful Study
    You can add to this by gathering feedback from your customers and/or asking your business contacts. Many of us can make some pretty solid hypotheses about which areas of a web page attract instant attention from your visitors. Read on! Be Strategic in Your Profile Picture Selection. Is it eye-catching, unique and memorable?
  • EB2BLEADS  |  MONDAY, FEBRUARY 7, 2011
    [Customer] How Do You Qualify Leads Generated By B2B Marketing Online
    If a prospect visited a typical B2B website , I would bet that company would have no way of knowing if they would ever become a customer, or even who they were. As well as using forms to unlock content, you can also use forms to do surveys to research a new market or understand the needs of current customers in greater details.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 21, 2010
    [Customer] Is Marketing Too Busy? The Forgotten Sales Professional
    As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customers problem-solving life cycle to optimize the ROI of the selling system."
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, DECEMBER 29, 2011
    [Customer] Shocking 2012 Sales Prediction
    To avoid extinction in 2012, sellers need to: Sharpen their personal expertise in areas relevant to their customers. There's no pussyfooting around it. feel pretty strongly that I'm right on about this. My prediction? In 2012, we will see the total demise of nice salespeople. And here's why. Help them achieve their business objectives.
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, FEBRUARY 12, 2008
    [Customer] Compete Better, Use Your Competitors’ Products
    Most of our clients are involved in crowded markets where customers have a multitude of choice. Too many companies “drink their own kool-aid” and/or eat their own dog food so much that they actually believe they understand their products from a customer’s perspective inside an incredibly competitive world. Does Apple use Nokia phones?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 13, 2011
    [Customer] Social media pioneer says technology will transfom education
    It provides a safe and easy way for teachers to connect and collaborate, share content, and customize the classroom for every learner. LinkedIn Co-Founder Reid Hoffman is sitting on top of the digital world. Hoffman helped create one of the world’s most successful social media platforms. He dominated his niche and monetized his idea. His
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 18, 2014
    [Customer] B2B Sales Pros Need to Create Demand with Content Marketing
    Speak the language of your prospects and customers. 'I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. Photo credit: Flickr.
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Customer] How to Make Sure Your Website Passes the Dreaded Blink Test
    After all, the repercussions of an F on your blink test means lost conversion opportunities, as in lost opportunities for new leads and customers. This statement will help customers see the unique benefits of coming to your shop, and why it’s better than other sandwich shops in the area. all within just a few seconds. Yikes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] 8 Great Apps to Save You Time Every Day
    Features include custom scheduling on a per-post basis, a customizable overall posting schedule, the ability to link multiple social accounts, and detailed analytics that can help you figure out which type of content and which posting times work best for your audience. 'By Kerry Gorgone {grow} Contributing Columinst. How to cope? Trello.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 21, 2014
    [Customer] Lead Generation: How to establish a connection offline
    Bob shared insights into the critical power company’s process in sending a tangible, personalized direct mail piece to target customers. 'Tweet Typically, we’re the ones asking the hard-hitting questions during our MarketingSherpa webinars. But in a recent live broadcast, the roles were reversed. Bob asked. The results weren’t ideal.
  • THE ROI GUY  |  FRIDAY, NOVEMBER 9, 2012
    [Customer] ValueStory Roadshow Rocks Austin Texas
    An audience including folks from Dell, IBM and Avnet were treated to great wine and food from Jasper's, as we reviewed the latest IDC buyer trends that are sure to have an impact on 2013 planning, and gave a hands on demonstrations of our new ValueStory mobile customer engagement App. Sign-up Now.
  • EB2BLEADS  |  THURSDAY, JANUARY 20, 2011
    [Customer] Is Outsourced Lead Generation A Good Idea
    The alternative approach is to take your message direct to customers using the phone or direct mail. Whilst you can certainly target and profile customers you have no idea if they actually want your product or service, or if they are ready to move with you. Avoid The Lead Generation Nightmare. Nobody wins! Article written by eb2bleads.
  • WEBMARKETCENTRAL  |  WEDNESDAY, JUNE 3, 2009
    [Customer] Best of 2008: Strategy and Branding, Part 1
    How can you increase customer loyalty? What are the real reasons many seemingly-promising business ideas fail? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Customer] The 2014 Content Marketing Imperative
    Content marketing is the process of creating content that our customers actually want or need. 'We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. It may even hurt us in the buying process. Because our buyers are too smart.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Customer] Pull Marketing vs. Push Marketing – The Shifting Battleground
    Pull marketing centers around the idea that you actively draw clients or customers to seek out your product or services. Instead of having a monologue (as evidenced in push marketing) with your clients or customers, you create a dialogue with pull marketing—a dialogue between you and the prospect. Anyone showing up uninvited. 
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 6, 2010
    [Customer] Want to Increase Your White Paper's Influence? Try a Webinar
    For instance: Include additional case studies, having the customer speak if possible. You can certainly use two people from your organization, but as mentioned above, think about using one or more customers or industry experts. In my last post of the year, I wrote about ways to repackage content to make it more valuable.
  • B2BMARKETINGSMARTS  |  THURSDAY, JANUARY 13, 2011
    [Customer] Two cool (and useful) services for B2B marketers
    In building relationships with customers or prospective customers, nothing beats a personal phone call. It combines the cost savings of automation with the human touch to help you make an effective phone contact with prospects or customers. Upsell and manage relationships with valuable customers.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Customer] How to Cheat at Inbound Marketing
    by Seth Resler The concept behind inbound marketing is simple: Create compelling content, make it easy to find, and your customers will come to you so you don’t have to chase them down. Want to know every last detail about how it works? Sometimes you just need a quick and dirty cheat sheet that tells you everything you need to know.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 5, 2014
    [Customer] On Amy Adams, or, Why You Must Post Blogs You Hate
    And as we all know, to succeed in business, you need to attract all potential customers, not leaving out anyone. It means that person has an ability to speak to a sector of your potential customers that you can’t speak to – just the way that Amy Adams speaks to me. Half of us love her. count myself in this group, by the way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 18, 2014
    [Customer] To be a great blogger, put on your b h mittens
    But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. 'You want authenticity?
  • HUBSPOT  |  THURSDAY, JUNE 14, 2012
    [Customer] How to Design an Ecommerce Website Experience Your Shoppers Adore
    Take a look at how DWND Clothing (another HubSpot customer!) Just like a shop-owner knows his regular customers by name, your site has the ability to get to know your repeat visitors. You can keep this concept of customers selling for you going by adding social sharing options to both your product and checkout pages, too.
  • MUTT GROUP  |  THURSDAY, MARCH 3, 2011
    [Customer] What is Your Biggest Content Marketing Challenge?
    Weeks go by, months and so on, and your customers still are not flocking to your content as you had hoped. You might get some tips from a previous post I wrote titled ‘ Measuring Customer Engagement ‘ Content management. Think like your customers. Others are working with firms like the mutt group. Measurement.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 10, 2010
    [Customer] A lesson in global brand management for b2b marketers
    Think 45 million customers in 28 markets worldwide. There will be dissenting voices – internally and externally – but that’s not to say there’s no way of winning them round (for instance, Amanda even chose to phone up some customers directly in response to written complaints about the name change). And Amanda has some roll call.
  • SOCIAL MEDIA B2B  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] Webinar: How to Increase B2B Sales Using Social Media Data
    Social media streams often signal evolving customer needs and readiness to buy, and provide rich context that allow sales and marketing to customize a more compelling message. Identify the patterns that predict which customers and prospects are getting ready to buy. Join Peter Guy of Lattice Engines , Jeffrey L.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 5, 2013
    [Customer] Drive Leads, Qualify, Nurture with Personality Tests
    Relevance is key to winning the attention of prospects and customers. The by Amanda Batista | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. SnapApp data.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 29, 2012
    [Customer] How the Facebook Timeline Makes Branding Feel More Human
    You can highlight key customer acquisitions, that first user conference, new members to the team, products that revolutionized your business, and the humble beginnings of your brand. by Jesse Noyes | Tweet this You knew it was coming and today it arrived. Facebook rolled out the Timeline for pages. Here some of the bullet points: 1.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Customer] How to Measure the Success of Social Media
    Here are ways to show your firm that it has met each goal: Conversion – Use custom landing pages and web analytics to know where your qualified traffic is coming from and what actions these visitors are taking. 'It’s easy to hop on the social media bandwagon. “It’s easy.” ” “Anyone can do it.”
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 1, 2013
    [Customer] Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder
    You also can keep communications running to optimize initiatives such as webinars, renewal/upsell campaigns, and customer marketing campaigns, all in a day’s [off] work. 'by Amanda Batista | Tweet this Today the U.S. According to the U.S Keeping things running, while kicking back sound like a novel idea? For Eloqua, this means our U.S.
  • BIZNOLOGY  |  MONDAY, JULY 14, 2014
    [Customer] “Brooklyn” – a rejuvenated, hot brand
    At its core, branding is all about developing an emotional relationship with customers. First and foremost, your customers are in an opportunistic position to help shape your brand, especially in today’s world of digital communications. But the brand image is very important for countries, states, and cities as well.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 30, 2014
    [Customer] Getting a Big Business Phone System on a Small Business Budget
    You want to manage leads, take care of customers, and provide the best caller experience possible. 'You want a better phone system. There are certain telephony features you need to be a serious company. You want a big business phone system on a small business budget. Your best case solution: make more money. Big Business Phone Features.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Customer] Changes for Marketers: FCC Telephone Consumer Protection Act Compliance
    Beginning tomorrow, October 16 th , two new rule changes under the Telephone Consumer Protection Act (TCPA) are going into effect for telemarketers, and while it may only affect a handful of our own customers, we thought we’d break down all the details here. In this case, the change is upon us. It sounds scary, but before you panic, read on.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2011
    [Customer] MakesBridge Offers Powerful Features to Small Business Marketers
    In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). This group of marketers has different needs from even slightly larger companies.
  • MARKETING EDGE  |  MONDAY, MARCH 8, 2010
    [Customer] How to Implement The New Rules of Marketing and PR
    Information about the latest widget or big name customer being in the latter category and a more thorough conversation about issues that include technological advances, government regulation, or the ways society is changing to interact with products being in the former category. Time 22:50. 1) Who Cares? 2) Do You Care ? 3) Can We Try?
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Customer] The 7 Elements of Modern Web Design
    Most companies have a particular family, style, and size of a font , or typography, that they used that helps their customers immediately identify them versus their competitors. Magazine , 92% of B2B customers watch online video and 43% of B2B customers watch online video when researching products and services for their business.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 19, 2013
    [Customer] Are Marketers Considering Learning Styles?
    If you cater to many different learning styles, then you will reach a wide swath of your customers. 'Photo credit: Wikipedia). Educators are constantly talking about learning styles. Some people are auditory. Others are kinesthetic. As a marketer, are you thinking about the learning style of your audience? “Why would that matter?”
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Customer] Twitter Rolls Out Cover Photos: How to Add Yours Today
    Step 3: Scroll down to the 'Customize your own' section and select 'Change header.' It's been forever since we've had a new social media update. Ha, kidding. More like new things are rolling out every week. And this week, it's Twitter that's grabbing the limelight by launching its new profile page design yesterday on the Today Show. HubSpot.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 23, 2013
    [Customer] Things to Consider When Using Mobile to Reach the Professional Tradesman
    'Mobile is probably one of the fastest segments right now from a consumer’s point of view, and it’s only a matter of time before it impacts manufacturers and their distributor partners on how they will be conversing with their customers. Create custom mobile assets  - don’t put your whole site up.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 31, 2012
    [Customer] #Facebook Your Fear: Friend Your Colleagues Without Getting Fired
    The custom privacy settings that will ward your timeline. DOWNLOAD NOW! In the dark underworld of social media, a new villain has emerged. We hear the scratch of his saw tooth fingernails clicking haphazardly across the keyboard; the ticking of his mouse stuck forever on the constant press one raw finger clicking away eternally. Sales 2.0
  • BLOG MY CALLS  |  MONDAY, DECEMBER 17, 2012
    [Customer] 3 Things We Learned at BIA Kelsey's ILM West
    Our own data shows that inbound callers are 15 to 20 times more likely to become a customer than an inbound web lead. A couple of weeks ago we attended ILM West in Southern California. We also presented the latest version of our marketing analytics and call tracking solution, LogMyCalls. 2) SMBs need to get their act together.
  • B2BMARKETINGSMARTS  |  TUESDAY, MARCH 16, 2010
    [Customer] Does your Website fail to deliver these 3 basics?
    It is often the first place prospective customers go to find out if the company that has contacted them or that they’ve heard about is real and legitimate. In the process, I made a sad discovery. Not one followed what I know are the most basic rules of good Web design. The rules are built on the results of this research.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Customer] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    Social Sharing - Social sharing links should be added to landing pages and emails to increase the chance of influencers, customers, and friends sharing your content with their audience. These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful?  Doing all 7?  Need to improve? 
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Customer] 5 Savvy Ways to Segment Your Marketing Emails
    Before anything else, make sure you know who your best customers are. Customers who have recommended you to others. Non-customers who have advocated for you online. Customer loyalty needs to be nurtured. What other ways have you found to segment and send customized emails to your prospects and leads? Start Small.
  • BLOG MY CALLS  |  THURSDAY, APRIL 3, 2014
    [Customer] How a Local SEO Agency Decreases Client Attrition with Call Tracking
    Navolutions provides web design and development, including custom websites, mobile websites and content. The availability of this data has even enabled Navolutions to move to a more customer-friendly pay-per-lead model. Infographic: The Truth About Call Tracking and SEO. Full Case Study - Navolutions (Local SEO and Marketing Agency).
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 6, 2011
    [Customer] K’s Top Five for the Week – March 6
    Check out this post by Jay Baer on a great place to start to build the content your customers really want. Tweet This week’s top five list focuses on two elements of your marketing mix. First, email marketing. It’s far from dead, but the results you get can change dramatically depending on your approach. What to create. How far to explore it.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, SEPTEMBER 30, 2010
    [Customer] Finding the Mythical C-Level Exec
    This customization is worth it if, having gone to the trouble and expense of getting their attention, you want to keep it and make your pitch. But, as Forrester Research points out in a recent report , “.no but no generic “C-level executive.”. That’s one reason only 15% of executives find sales calls useful and up to their expectations.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, JULY 13, 2010
    [Customer] Using Online Games To Sell Complex B2B Software
      In Innov8 players are presented with multiple scenarios (tweaking a supply chain or improving customer service) and get to see how business process automation helps the business. I have to give IBM points for even trying this: They’ve developed an online game that walks players through a (BPM) Business Process Management) exercise.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, MAY 4, 2010
    [Customer] Huge Jargon Slick Drifts Towards Readers; “Resources,” “Mitigate” Clog Brains
    The reader (or customer) will eventually learn what a government agency did and didn’t do, and what your product can and can’t do. Let’s say – let’s just say – you were a huge oil company, or a government agency, desperately trying to recover from a major blunder.   You’re not sure how bad things are or when you can fix the situation.
  • HUBSPOT  |  SATURDAY, DECEMBER 8, 2012
    [Customer] Google+ Now Lets Users Create and Join 'Communities'
    because they might just become a customer, or know someone who will. Well, it's about time. Google+ hasn't had a big update in a while, it seems. Earlier this week, Google+ rolled out its latest new feature thingy -- Google+ Communities. pretty much what the name implies. Think of it like your LinkedIn or Facebook Groups! Thought so.
  • B2B MEMES  |  THURSDAY, DECEMBER 15, 2011
    [Customer] Jesse Noyes: Brand Journalist or Brand Reporter?
    It’s to draw people in, to provide some form of value that will establish a level of credibility and intelligence that will create a stronger relationship with the brand’s customers and potential customers. If this is what happens, I see it as both beneficial for the brand and the brand’s customers. Jesse Noyes.
  • SALES CHALLENGER  |  MONDAY, AUGUST 20, 2012
    [Customer] Deal Desks: The Hottest New Sales Function
    In fact, growing demands for customization from buyers have increased both deal size and complexity, prompting many sales organizations to consider the creation of a deal desk that advises and supports field sales on deal economics. Let’s face it: deals are not becoming smaller or simpler.  What is used to measure deal desk success?
  • SALES CHALLENGER  |  MONDAY, MAY 14, 2012
    [Customer] Ten Phrases Only Bad Managers Say
    Here are some resources to help build your managers skills in these areas: Help managers and reps understand how to uncover obstacles in the customer’s decision process with our Investigative Questioning Toolkit. For many years I looked to  Bill Lumbergh from Office Space as my “what not to say” as a manager tutor (“I’m gonna need you to…”).
  • CONNECT THE DOCS  |  THURSDAY, MARCH 11, 2010
    [Customer] How to enhance information absorption for your white paper?
    For customers that use online social media and smart phones, interactive video white papers allow individuals to assimilate information in a way that best fits their fast-paced lifestyles. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Customer] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
    Check it out: Nearly all (more than 90%) of our customers have tried out apps from the Eloqua AppCloud. These 'by Eloqua | Tweet this Centralization is a good thing! Our teams need to be collaboratively executing on tools they sometimes may use disparately. So we are bringing together the goods that make your marketing go. Score!
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Customer] 11 Ways to Use Content to Build Online Authority
    And if you're a business owner, you've gone about it in such a way that search engines see it, your prospects and customers recognize it, and as a result, it helps you generate customers and revenue. Let your customers do some of the work for you. When someone talks about achieving online authority, what do they mean?
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Customer] Can We Save Twitter From Ourselves?
    Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter. The societal norms for Twitter have yet to be established. The fact there are so many posts on Twitter etiquette is proof.
  • SAZBEAN  |  THURSDAY, AUGUST 2, 2012
    [Customer] 3 Game Changers in Online Marketing
    Customers are getting harder and more expensive to attract and retain, and new technologies are emerging at breakneck speed. Times are changing for web marketers, particularly those dealing with online retail marketing. Every second added to a website’s load decreases conversions by a massive 2% to 7% and reduces page views by 1% to 2%.
  • SAZBEAN  |  MONDAY, JULY 16, 2012
    [Customer] Why Analytics Matter to Small Businesses
    Customers are using social tools to communicate, shop, research and discover — most of which are rapidly becoming a mobile experience. Small businesses are past the fact that they need to use social media. And so, entrepreneurs are shifting how they run their business around that fact. The question now becomes “how?” News & Notes
  • SAZBEAN  |  THURSDAY, JULY 5, 2012
    [Customer] The Psychology of Being Memorable
    Do customers really like this scattergun approach? Consumers love simplicity. We don’t want to be confused with multiple messages and options. We just want to buy the product or service that we need at that time and have it work, or improve our lives. Make our lives simpler. Simple works. Simple means we can concentrate on other things.
  • PHOENIX RISING  |  TUESDAY, AUGUST 18, 2009
    [Customer] Keep Your Eye on the Revenue
    Identify the common threads of your early customers - segment, size, problem, application etc. Leverage customer, partner and other quotes and stories in ongoing communications with your audience.  Share your successes, your customers' applications, new evidence of value you uncover.  Wrong. Keep communicating.
  • ILLUMINATING THE FUTURE  |  MONDAY, MAY 3, 2010
    [Customer] 7 Keys to the Kingdom: How to Fully Capitalize on Your Content Investment
    We then kick off a series of conference calls (typically three of them lasting one hour each) with subject matter experts -- sometimes including independent consultants or customers -- to address an array of factors. One of the most valuable ways to demonstrate your company's value and impact is through customer success stories. .
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 24, 2013
    [Customer] Sales Prospecting Perspective Weekly Recap – Week of May 20, 2013
    In this interview, which can be done over the phone or in person, the manager poses as a customer who wants to learn more about lattes. 'It’s the end of May, and the long summer months are approaching. This week’s shared post is from The New Talent Times of Software Advice. AG also advocates phone-in role plays for prospective hires.
  • LOOPFUSE  |  SATURDAY, AUGUST 28, 2010
    [Customer] LoopFuse OneView 3.27 Released!
    Special thanks to our customers for submitting these and other feature requests via the LoopFuse Community ! LoopFuse OneView 3.27 Released! Enhanced usability and testing capabilities makes it easier than ever for you to test your email content rendering as you are working on it. You can follow any responses to this entry through the RSS 2.0
  • LOOPFUSE  |  FRIDAY, OCTOBER 15, 2010
    [Customer] Lead Scoring: Deliver Pre-Qualified Leads to Sales « Loopfuse.
    We have several customers who believe all leads that perform any activity on the site should be considered qualified and routed to the CRM and the sales team. The topic on hand – enhancing your CRM with Loopfuse.  One of his first comments was “what makes a lead qualified?” First step, talk to your sales team. Is it webinar attendees?
  • FATHOM  |  TUESDAY, OCTOBER 8, 2013
    [Customer] The Hidden Elements of Effective Lead-Scoring: Profitability, Movement, and Velocity
    Lead-scoring (or customer-scoring) can yield tremendous results for companies. There The majority of your revenue comes from 20% of your customer base. Look Which customers are your most profitable, yielding the highest margin? Who is converting from a prospect to a customer (or between other stages)? This Profitability.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Marketing with What Makes You Happy: Content with Johnny Cupcakes
    Anyway, I wanted to do a campaign tied to Halloween last month, so I managed a “spooky” customer referral campaign. The point is, we’ve gotten 20 customer referrals out of this campaign, and it only ran for a month. And we all know there ain’t much out there more valuable than a sweet customer referral. THAT’S customer care!
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Customer] The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
    Social businesses implement social technologies, strategies and processes that span across their entire enterprise, creating and optimizing collaborative ecosystems of employees, customers, partners, suppliers, communities and stakeholders in a safe and consistent way. Social brands are the sum total of the entire customer experience.
  • VIEWPOINT  |  WEDNESDAY, MAY 15, 2013
    [Customer] The Real Reason Sales People Struggle to Close Opportunities
    As CEO of UK-based Inflexion-Point Strategy Partners , Bob works with the leadership teams of technology-based B2B-focused companies, enabling them to make the critical connections between their marketing messages, their sales conversations, their true differentiators, and their customer''s priorities. Seuss'' The Cat in the Hat”.
  • BLOG MY CALLS  |  MONDAY, MAY 6, 2013
    [Customer] Do Clicks Even Matter in Local Marketing? The Case for Call Tracking
    They want more local presence, more customers and more business. Local businesses promote their companies via traditional marketing channels like personalized direct mail or correspondence to local customers, hosting events, sponsoring promotions, purchasing ad space in print, outdoor, or local television, etc. The Local Search Boom.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 21, 2013
    [Customer] Sales Leadership: Bringing a Sharp Focus to Your Sales Meetings
    I was watching the golf channel several months ago,  a show called the Haney Project where a golf coach would take a well-known celebrity for 6 weeks and provide customized coaching to improve their game. Sales Leadership:  Bringing a Sharp Focus to Your. Sales Meetings. For example $250,000. Write each entry underneath your sales goal.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 22, 2013
    [Customer] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
    Best Customer Lifecycle Program. 'by Eloqua | Tweet this It’s that time again! Finalists for the Markie Awards have been announced!  Winners will be revealed during Eloqua Experience , Oct. 23-25 at the Hilton Union Square in San Francisco. The The Markies honor strategic, collaborative, and tactical marketing and sales innovation. dotloop.
  • SOCIAL MEDIA B2B  |  FRIDAY, MARCH 4, 2011
    [Customer] Get Your B2B Social Media Questions Answered
    Metrics to Measure Effectiveness of Social Media Customer Service. Today’s customers are increasingly using online, mobile and social channels and they expect companies to listen and respond to them on these channels. Today is no exception. few of these posts have seen lots of retweets and shares on multiple social platforms.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 13, 2010
    [Customer] 60 @HubSpot Employees. One Take. [video]
    The HubSpot team wants to thank its customers and community for the past four awesome years of inbound marketing. Seriously, you all rock. To thank you all, a handful of HubSpotters stayed late after work to create a fun, choreographed, one-take video. It opens with our fearless leader, CEO @bhalligan and ends with the whole group together.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JANUARY 9, 2012
    [Customer] Why Blogging Benefits Your Business: Exposure, Exposure, Exposure
    Blogs allow you to converse with customers, prospects and fans one-to-one. Tweet I hear lots of reasons why a B2B company should blog: Google gives preference to “fresh” content. Search engine spiders visit your site more often when you’re frequently updating content. These are all great reasons to blog. But I have another one. B2B Blogs
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 5, 2013
    [Customer] ‘You Killed It’ – 5 Tips to Create a Persuasive Speech
    Jeff Ogden , an award-winning marketing expert and President of Find New Customers was pleased to share this guest post with you. Get a great offer below: Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. Establish Your Credibility.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JUNE 14, 2010
    [Customer] 7 Old Fashioned Marketing Tips that Set You Apart
    If you have a lower budget, you can invite your customers and fans to free Webinars. Talk to customers — When I went to pick up food for a party from the caterers a while ago, I had to wait a little while while they finished assembling the platters. Or, do what Grasshopper’s CEO does — have dinner with your customers.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] The Day that Google Died
    In a recent podcast I did with Ed Gandia, Understanding the New SEO Rules and How to Use Them to Your Advantage , I found myself saying that Google is now rewarding companies who practice good marketing — that is, companies who understand that effective marketing is all about giving customers the information they need to do business with you.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Customer] Tom Pisello: The ROI Guy: Demand Generation In the Face of.
    As a result, B2B sales and marketing will never be the same, evidenced by “how so many things we did when we sold to businesses in the past — things that actually worked well — no longer work&# , according to Jefre Ogden, author and President of Find New Customers. Do you deliver more Customer Bottom-line Impact th.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Customer] Marketing Dialogues: From Dating to Real Relationships
    Gathering the right customer data: towards a single customer view. Now that you are emailing your reports will tell you so much about your customer’s and recipient’s interests. Implicit data” collection is the most valuable source of customer knowledge. Starting an email dialogue is like the perfect date.
  • BIZNOLOGY  |  FRIDAY, AUGUST 1, 2014
    [Customer] Are you retargeting your out-of-stocks?
    Increasingly, knowing who your customer is makes more and more tactics possible. 'Retargeting is a hot subject. If you surf the web at all, you probably find yourself stalked by ads. And if you are a digital marketer, you’re probably doing this, too. But are you doing much simpler things that pay off even better?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 26, 2013
    [Customer] Keep your bet on Facebook’s dominance … for now
    An insider’s guide to audience connection Social media research, customer insight, and the power of the one 5 ways to use social media in sales even if your customer isn’t on Facebook Why content marketing is a “do-over” for social media The ultimate guide to becoming a blogging superstar. Stay tuned. by Mark W.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 10, 2011
    [Customer] Advanced Online Marketing Tactics – An Interview with Aaron Kahlow
    He emphasizes the importance of user experience in order to know what your customers want and how they want it delivered. It anchors the eye, so your customer scans down the page. Think about the two-way relationship between you and your customer or prospect. Happening right now in San Diego!) Make links actionable.
  • MARKETING ACTION  |  MONDAY, JUNE 9, 2014
    [Customer] What Sales Should REALLY Expect From Marketing Automation
    'The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. For example, suppose you have good customers in a manufacturing vertical who bought your product because their pain registered as a 7 on a 1 to 10 scale, and your product solves that problem. Score leads.
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 5, 2013
    [Customer] How to Create Commercial Insights
    In recent member conversations about beginning or continuing the Challenger journey a common theme continues to present: Where do I begin? Do I teach reps Challenger skills first? Or, try to work with Marketing to find some good insights? We recommend beginning with at least one good insight created by a cross-functional team.
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