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  • INBOUND SALES NETWORK  |  FRIDAY, SEPTEMBER 7, 2012
    [Customer] Does Your Demand Generation Partner Pass The SNIFF Test?
    Can you see it mapping to how your ideal customers buy? Any demand generation program should be built around how your customers buy, not around how you want them to. You need to map out the process or the flow that your typical customer goes through in their buying process. You are not alone. Numbers. In god we trust….all
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Customer] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    In the “Product groups” tab, you can subdivide your inventory into customized product groups using any product attributes (e.g., category, product type, brand, condition, item ID, custom labels) you choose—and at any level of granularity. According to Google, this certification can increase customer trust, visibility, and sales.
  • MARKETING ACTION  |  MONDAY, JUNE 10, 2013
    [Customer] The 10 New Rules for SEO
    Write for your audience, and you’ll create content for customers and prospects, as well as ranking higher in SE algorithms. Develop an initial keyword list and compile a definitive list of keywords or phrases that when used should enable customers to find your content. Focus on the channels your customers use. Do they want to….
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Customer] Launching an E-Commerce Site? Don’t Forget Your Phone!
    Online retailers that are accessible to customers both online and via phone interactions tend to have better reputations. And when a customer is happy, they will likely talk about their experience to friends and family. This means more sales and happier customers. The online retail industry is booming. trillion. trillion.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 14, 2013
    [Customer] 3 Ways to Improve Your Emails Through A/B Split Testing
    The answer is A/B split testing. A/B testing allows you to get a sense of what your customers respond to by dividing your email campaigns randomly into two or more groups. Below are three quick and easy A/B split tests you can perform on your next email that could help increase your customer engagement. 1) Questions. Questions.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [Customer] B2B Marketers: Have You Localised Your Content Plan?
    Any marketer worth his or her salt understands the importance of localization in connecting with prospects and customers around the world. Implication: Remember that your customer’s words trump all other forms of validation for most prospects; produce case studies in a variety of formats to convey your reliability.
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Customer] How to Create a Google+ Business Page in 5 Simple Steps
    Customize Your Public Profile. The third step involves customizing your public profile. Our recommendation is to customize your page even further and start sharing a few updates before you begin telling the world about it. Google has announced the launch of Google+ Pages , pages specifically engineered for businesses on Google+.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 14, 2010
    [Customer] Make Videos Part of Your Direct Marketing Plans to Professional Tradesmen
    Better yet, wouldn’t it be nice to have a customer say or show how great your product is. Everyone knows that a picture is worth a 1,000 words. Can you imagine what a video is worth? Online video is growing at very fast pace (more than 24 hours worth of video is being uploaded every minute to YouTube).
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Customer] 7 Terrific Ways to Use Social Media for Instant Feedback
    When rolling out a new product or making changes to features of your existing product, it's common to experience backlash among your current customer base. The great thing about social media is that your network probably consists of not only current customers, but also prospects, target customers, and industry influencers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 27, 2014
    [Customer] Strut Your Marketing Stuff: Submit a Markie Award Nomination!
    Best Cross-Channel Marketing Program – Are you creating personalized experiences with messages and promotions to attract ideal customers across channels? Best Social Campaign – Has your brand or company effectively used social marketing as a strategy to build brand awareness or turn customers and prospects into advocates?
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 22, 2012
    [Customer] How to Optimize for “Direct” Website Traffic
    ” Old friends may include, among others: • Current customers (for example, clicking on a bookmarked link to your support page or user community area). the media page, careers pages, and support area of the site) and known customers based on their network name. What’s behind this number and what factors affect it? Vendors.
  • REVENUE JOURNAL  |  SUNDAY, AUGUST 14, 2011
    [Customer] Turning your salespeople into order takers
    Now, I sell the easy way (call comes in, customer is ready to buy, only has a couple of questions, answer them, close the sale). In the beginning of my career, I sold the hard way (cold-calling - on the phone, by car, and on foot). Cold-calling is a terrible way to make a living. Your entire day is filled with "No." read more.
  • BIZNOLOGY  |  MONDAY, JULY 14, 2014
    [Customer] “Brooklyn” – a rejuvenated, hot brand
    At its core, branding is all about developing an emotional relationship with customers. First and foremost, your customers are in an opportunistic position to help shape your brand, especially in today’s world of digital communications. But the brand image is very important for countries, states, and cities as well.
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Customer] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
    Instead, ask about ease of use and how the software will help you meet your goals -- like driving leads, conversions, and customers. Knowing how customer input is handled will also tell you a lot. You should be to understand which channels are driving the most visits, leads, and customers. billion industry by 2020.
  • JUNTA 42  |  TUESDAY, JANUARY 17, 2012
    [Customer] Content Marketing and the War of Attrition
    If we were making a list, they would include: A lack of understanding reader/customer needs. You will win at content marketing because you keep your customer promise and work the process. There are a lot of reasons why content marketing doesn’t work for some companies. Focusing on the wrong metrics and objectives. Poor execution.
  • PAUL GILLIN  |  TUESDAY, JULY 13, 2010
    [Customer] What Should Apple Do?
    If the company was engaged in active dialogue with its customers, Apple would be in a better position to contain the crisis, or at least tell its side of the story. Now that Consumer Reports has given the iPhone 4 a thumbs down , Apple has a full-blown crisis on its hands. However, Apple shuns social media of all kinds.
  • WRITESPARK  |  TUESDAY, JUNE 1, 2010
    [Customer] Top 10 Ways To Be a Good SME
    Don't let a brochure or data sheet become a statement about anything other than what a customer can buy today. . Understand that marketing isn't really "fluff;" copywriters are indeed trying to give customers clear and useful information. . Here are my top ten ways to be a good SME: . Be specific in your comments.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 30, 2009
    [Customer] Social Media will Disrupt every Function in your Company
    Social Media is having a big impact on Customer Service as evidenced by all the issues our teams are handling each week for Avaya. We see between 1000-2500 mentions of Avaya each week alone and engage with dozens of customers in any given week. We are at an interesting inflection point with Social Media today.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [Customer] 12 Revealing Marketing Stats About Facebook for Business
    but do they really turn into customers? The big blue book of faces generates customers. You hear me, B2B marketers ?! 6) So, who is kicking the most butt with Facebook customer generation? That's cool. Well, how do you feel about the idea now? Actually, we have 47 of them. And 12 of them are in this blog post.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 29, 2010
    [Customer] Thought Leadership Interview #5 – Sales Visionary Sharon Drew Morgan
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. Having been a VP of Marketing shopping for software, I was stunned by sellers looking only from their solution placement point of view. Why not? Imagine! It becomes win-win.
  • SOCIAL MEDIA B2B  |  TUESDAY, AUGUST 28, 2012
    [Customer] 5 Ways to Use B2B Social Media to Improve Content Sharing
    Email customers and prospects a link to report. At the same time this research is released to the press, posted to the company website and blog, and shared via social profiles, it should be shared by email with the company’s customers and prospects. press release in not enough. Post the press release to their news page.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Customer] The New 4 P’s of Marketing
    Marketers are tapping into the zeitgeist by collecting data, analyzing it and passing it along to buyers and customers. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s our attempt to spice up the stodgy principles of marketing.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 27, 2009
    [Customer] How to Squeeze the Most Life from Your Content
    Assets for the "Support Decisions" phase revolve around proposals, customer testimonials, case studies, and references. Nearly half of marketers don't think (or aren't sure) they have enough content to fill their marketing needs. As a marketer, you should be concerned if you can relate to those findings. generate leads).
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 3, 2009
    [Customer] 5 Things You Should Know BEFORE You Write an eBook
    Find the intersections The best topics are NOT about your products or services (or about your company at all), but address the urgent needs of your customers. Good eBook topics not only tackle customer-centric issues, but speak to relevant concerns at various points along the decision-making cycle, from initial research to closed contract. 2.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 3, 2009
    [Customer] 5 Things You Should Know BEFORE You Write an eBook
    Find the intersections The best topics are NOT about your products or services (or about your company at all), but address the urgent needs of your customers. Good eBook topics not only tackle customer-centric issues, but speak to relevant concerns at various points along the decision-making cycle, from initial research to closed contract. 2.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 17, 2012
    [Customer] How Social Selling Changes Everything for Marketing
    It’s a philosophy that can scale through technology and business rules, designed to engage in collaborative conversations that establish a sense of trust, while providing mutual value to buyers and sellers without wrestling control of the process from the customer. We know the backstory all too well. Ralf VonSosen. Relate. Engage.
  • HUBSPOT  |  TUESDAY, FEBRUARY 12, 2013
    [Customer] How to Identify Content Topics That Hit Home With Your Readers
    Your customer service and sales staff -- or anyone interacting with leads and customers on a daily basis -- often have the closest view into the challenges your customers face and the questions your prospects have. Blank screens are the enemy of inbound marketing. So smug. So taunting. But you know what? they answer them, too.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 4, 2014
    [Customer] Is Snapchat for Small Businesses?
    Snapchatting with customers. Larger brands – and some smaller ones – are using Snapchat as an innovative way to communicate with their clients or customers. If you’re working hard to make your marketing dollars (and hours) go as far as possible, it’s best to reach your customers, clients and prospects where they are.
  • THE POINT  |  MONDAY, SEPTEMBER 20, 2010
    [Customer] Q4 Marketing Budget: 4 Key Areas to Consider
    If you’re using a stock WordPress template absent any customization or branding, or if your blog hasn’t evolved much since the CEO first got the writing bug three years ago, it’s time for a re-launch. 2. In B2B circles, Q4 is historically a time of year when marketing spend picks up. Here are some ideas to consider: 1. Improve your blog.
  • THE POINT  |  MONDAY, MAY 4, 2015
    [Customer] How to Write a Better Content Syndication Abstract
    Written specifically for CSOs, CISOs and other top-level security executives, this compelling white paper looks at today’s emerging threat landscape, and the myriad of security and operational challenges that prevent organizations from protecting vital corporate and customer data. Remember: an abstract is, essentially, an ad. Overview.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] Savvy Speaks: Getting up to Speed - FAST
    Of course I tweak it based on the project, but in general I get really nosy about the three C's: Core offering, Customers, and the Competition. Then, whether or not I know anything about the topic going in, I ask questions like a curious two-year-old until I get to the heart of why their solution matters to customers. Stephanie.
  • SALES CHALLENGER  |  WEDNESDAY, OCTOBER 30, 2013
    [Customer] Gamification: Fad or the Next Big Thing in Sales?
    We recently sat down with Rajat Paharia, author of Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification , to learn about how sales organizations are using gamification to motivate sales performance and modify seller behaviors among other things. Paharia, at least, would argue yes.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 2, 2013
    [Customer] Why Is Website Search So Hard To Do Well?
    So, if you have a site search engine that your customers are disappointed in, why might that be happening? Photo credit: Wikipedia. I’m starting to see a lot more companies working on improving their website search. It’s always made sense to me, but for some reason, most companies haven’t focused on it.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Customer] Confronting the Trust Barrier
    McKinsey found that inadequate product knowledge and excessive customer contact – a lethal combination, apparently – were the two most destructive behaviors in the selling process. IDC found in its research on the customer experience that more than 50% of sales people were showing up to meetings unprepared. Why is that?
  • E-QUIP  |  MONDAY, AUGUST 12, 2013
    [Customer] Brand Strategy: The Foundation of a Successful Brand
    Many companies expand their service offerings to attract more customers. Ask for and use customer testimonials that speak to how you work with clients, rather than solely what you accomplished. Additionally, "delivering on promises" was the most significant factor for customer loyalty to a firm (21%). You need both. Be focused.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 26, 2013
    [Customer] Content Marketing: Have a Strategy and Be Relevant
    Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. Understand your customers, and try to find ways to solve their problems. Content needs to be planned around a clearly outlined purpose.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 21, 2010
    [Customer] What Type of Website Do You Need?
    Communicating to existing customers. Content management - can you easily add content and make changes without custom coding? Websites have become an important part of B2B marketing. If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns.
  • MARKETING GENIUS BLOG  |  TUESDAY, JUNE 22, 2010
    [Customer] Chatter Gets Genius
    With Genius for Chatter customers can share and align company activity with contact and at the same time track the contact’s interactions with the company – whether it be a site visit, online chat, response to a Google AdWord or social media conversation. Genius got in on the action as a featured Chatter Exchange Partner.
  • CMO ESSENTIALS  |  MONDAY, FEBRUARY 2, 2015
    [Customer] The Light at the End of the Outbound Marketing Tunnel
    You are not going to earn a customer from your sales literature.  You gain that by offering free information so that customers can educate themselves. Don’t take your customers to a static home page when they scan it.  Chugging Into the 21 st Century. Ink-on-paper marketing products are decreasing.  Trust me on this! Why better? 
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Customer] How Consumers Decide: Marketing for the 5-Step Model
    This is also why you should highlight customer challenges/pain points in your marketing – that kind of marketing will resonate in the problem recognition phase. The best marketers know that the process doesn’t end at the purchase step – in fact, that’s only the beginning of a customer’s value for your company. Gym or happy hour?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 10, 2014
    [Customer] Mobile Experiences Have a Long Way to Go…How’s Yours?
    Author: Phillip Chen As you’ve probably noticed, an increasing percentage of customer engagement, and ultimately purchases, now happen on mobile devices. But because this transformation happened so quickly, many marketers are still playing catch-up when it comes to optimizing mobile experiences for their customers. Mobile Marketing
  • CHRIS KOCH  |  FRIDAY, OCTOBER 1, 2010
    [Customer] 13 questions about social media and thought leadership
    Ideas that educate customers and prospects about important business and technology issues and help them solve those issues—without selling. Q. Companies and customers and prospects will have a more continuous relationship than they do today. If you’re in B2B marketing, you gotta go to this thing. Please add your thoughts! Q. link]. Q.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 6, 2012
    [Customer] 5 Smartphone Applications Every Salesperson Needs
    All you need to do is to swipe the customers’ credit cards to process a payment. Go to www.my.insideview.com/mobile to access the site if you’re currently an InsideView customer, or get a text message  with log in information. As a salesperson, how do you use your smartphone? CamCard. Use CamCard to instantly save sales leads. Square.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 21, 2012
    [Customer] 4 Lead Nurturing Campaigns to Run After the Sales Cycle
    With lead nurturing you can focus the customer’s attention on the competitor’s weaknesses and set high standards for their satisfaction. by Dan Pecoraro | Tweet this We often talk about lead nurturing campaigns as if they are monolithic. But with a little investigation we find that they’re not all alike. The “Lost the Deal” Nurture.
  • HUBSPOT  |  WEDNESDAY, APRIL 10, 2013
    [Customer] 27 Time-Saving Tools and Tricks to Be a More Productive Marketer
    Clarify (a HubSpot customer) is just as fast, but more advanced. Take a look at the visits, leads, and customers each of your marketing channels have generated. Use a conversion assists report or customer interviews to determine which pages were most commonly used by customers to make their purchase decision. Timeboxing.
  • KEO MARKETING  |  TUESDAY, APRIL 7, 2015
    [Customer] KEO Marketing Featured in Most Recent Issue of TechConnect Magazine
    Those tools are the same ones companies already use to communicate with customers and promote brand awareness. Just as you want to convey a positive message to customers or prospects who might be looking for information about your company or industry, you should put the same effort into making a good impression on potential job candidates.
  • MARKETING ACTION  |  MONDAY, OCTOBER 27, 2014
    [Customer] LEGO Education North America Builds a Winning Strategy Using Marketing Automation
    Another challenge was that we didn’t have a way to direct our customer’s journey based on the behaviors they demonstrated, or the relationship they had with us. Marketing automation also allowed us to address the problem of not being able to direct the customer’s journey through their interactions with LEGO Education. Read Case Study.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 3, 2011
    [Customer] How Are You Developing Cost-Effective Social Media Strategies?
    Go where your customers are - no matter what kind of business you’re in, there are niche communities either through trade associations or industry forums that you can participate in. B-to-B and manufacturing companies alike face the same challenges when it comes to developing and implementing social media programs.
  • HUBSPOT  |  SUNDAY, OCTOBER 20, 2013
    [Customer] Free Holiday Stock Photos, Expert Photoshop Shortcuts, and More in HubSpot Content This Week
    Writing Code and Content Your Customers Love. The term was used often by our co-founder, Dharmesh Shah, at INBOUND 2013 back in August, and in his latest post for Inbound Hub , Dharmesh highlights customer delight tips from fellow panelists he''s seen present at the Business of Software conferences in years past. We all love free.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2012
    [Customer] B2B Marketers Need to Get on Board with Social Media… NOW!
    The report found that almost two-thirds of B2B marketing executives view social media as an “important” channel to interact with customers, partners, and stakeholders. The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily. Revenue. Revenue Performance
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2011
    [Customer] A New Class is in Session: 7 Lessons Professors are not Teaching about B2B Marketing
    But if you have recently been emerged into the world of B2B marketing because you have finished college (like me) these are 7 marketing lessons you may have missed out on: Create More Content: Customers are not responding as well to direct or traditional forms of marketing that appeal to their emotions.  All of this makes sense, right? 
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 25, 2014
    [Customer] The #1 Step To Take To Create B2B Marketing Goals
    Getting to know your company''s position in the market place begins with understanding a few things: Unique value proposition - How does your company offer a unique value to customers? Artillery B2B Marketing Blog > The Forward Observer What is the most elusive part of setting B2B marketing goals? They lack direction. Your Business Goals.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Customer] 8 Types of CTAs You Should Absolutely Try on Your Blog
    To give the right content to your visitors, leads, and customers, you can use what we at HubSpot call "smart CTAs." That way, visitors are only seeing content that''ll convert them to leads, leads are seeing content that''ll convert them into MQLs, and customers are seeing content that''ll convert them into promoters. Not always.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Customer] The 3 Factors That Drive Content Marketing Success
    And they miss huge opportunities to meet new customers at the point of need. People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this  older one. When I give a presentation, I almost always upload it to my Slideshare or YouTube  pages. You Know I Love My Job!
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Customer] The Essential Guide to Creating a Successful Content Marketing Strategy
    One that helps you generate leads and customers, and win your boss'' praise? For example, internal customer-facing teams can share their expertise with you and help fuel your content creation efforts. We invest a certain amount of spend in return for an approximate number of leads and customers. Exciting. Content Marketing
  • VIRALLY BLOG  |  FRIDAY, SEPTEMBER 5, 2014
    [Customer] Why technology is key to your content strategy
    If you do not provide the answers to the questions consumers have or provide the useful and valuable insights they seek, someone else will, a competitor or even a customer. Are you sending the relevant and timely  messages to your prospects and customers? doubt it! Today’s consumers are smart and savvy and connected. Events
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 5, 2012
    [Customer] 5 Ways to Measure Results of B2B Social Media
    If you can measure how these leads convert to sales, then you have a better understanding of what types of content and activities appeal to your customers and prospects. better way to look at cost savings is to isolate it to a given activity, like customer service. B2B marketers like to measure things. Growth of Following. Conversions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 19, 2015
    [Customer] Ad Injection: Whose Media Is This?
    commerce sites could potentially lose customers, as users are being offered to purchase the products elsewhere or are simply being distracted. commerce sites could potentially lose customers, as users are being offered to purchase the products elsewhere or are simply being distracted. By Merav Chen, {grow} Community Member.
  • SAZBEAN  |  SATURDAY, FEBRUARY 15, 2014
    [Customer] Internet Marketing Strategy Articles for the Week of February 10, 2014
    Econsultancy) How Personalized Retargeting Can Optimize Your B2B Ads (Marketo) Data-driven customer experience is tough to copy (Econsultancy) B-to-B Ecommerce: Big Opportunity, with Obstacles (Practical eCommerce) Does It Still Make Sense For Companies to Blog? Marketing
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Customer] Where Does Content Fit In Your 2014 B2B Marketing Strategy?
    Marketing teams are depending on content to increase brand awareness, lead generation, customer acquisition, thought leadership and engagement – as well as website traffic and customer loyalty. Or do you have a different plan for engaging new and existing customers in 2014? What The Best Do. Gotta Mix It Up. Case studies. Blogs.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 7, 2014
    [Customer] Is Marketing Staffing Going the Way of IT?
    Inbound marketing specialists optimize content to attract the right leads and convert leads to customers. Photo by superrabbit on Flickr, Some Rights Reserved. With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The same thing is happening in marketing.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 14, 2014
    [Customer] Useful Tools for Happier and More Productive Social Media Writers
    Related Stories 4 Editorial Tools to Manage Your Blog How to Create and Optimize Pinterest Boards to Drive New Customers Guest Posting for Backlinks is Dead, Do This Instead with Social Media. Many social media writers spend too much time writing a single post.
  • ENGAGE  |  WEDNESDAY, MARCH 4, 2015
    [Customer] Can You Actually Future-Proof Your Brand?
    Success requires a shift in thinking from “What can this consumer do for our business?” to the customer-centric “What can our business do for this customer?”. If it doesn’t serve the customer, it won’t serve the brand. Smart marketers build their strategy around solving problems  that their customers face on a day-to-day basis.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Customer] The Secrets to Writing an Attention-Grabbing Blog Post [Infographic]
    The infographic below from WhoIsHostingThis.com walks you through the essential elements of a post that''ll get your reader to pay attention -- and maybe eventually become a lead or customer. Whether it''s the first or the billionth blog post you''ve ever written, blogging can sometimes feel like you''re shouting in a crowded arena. Bloggin
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SATURDAY, OCTOBER 19, 2013
    [Customer] Simple Strategy to Turn Lost Sales Into Sales Success
    In the next month you''re likely to run into a few sales problems such as disinterested prospects, angry customers, delayed decisions, or cut-throat competitors. The other day I was at the Olive Garden talking to a prospective client over lunch. He was telling me about all the challenges his sales organization was facing. Can you clone her?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] Why Are B-to-B Marketers So Reluctant To Embrace Social Media?
    If you use social media to help build better relationships with your customers, I think you’ll find that it can help with more than just brand building. It’s not like social media just came out. The B-to-C space has been using it successfully for the last 3-5 years. So why are B-to-B practitioners slow to adapt?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 18, 2013
    [Customer] 5 Steps for a Most Excellent Google Hangout
    Create custom art that can easily be shared across all the major social networks. The Lower Third is the custom banner that displays on the bottom of each individual’s webcam that lists their name and affiliate. by Jason Miller So you want to host a Google hangout? Before Google+ is the sleeping giant of social media networks. Wrong.
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 7, 2014
    [Customer] How to Grab Readers’ Attention: Be Counterintuitive
    But research by my colleague Stephanie Overby has found that the real workhorse driving increased customization of manufactured goods on the production line is the Computer Numerical Control (CNC) Machine. CNC machines make it easier for companies to customize products; alterations are just a matter of reprogramming the software.
  • CONNECT THE DOCS  |  TUESDAY, OCTOBER 6, 2009
    [Customer] Happy Sixth Month Blog Anniversary!
    B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Get Content Get Customers: Turn Prospects into Buyers with Content Marketing by Joe Pulizzi, Newt Barrett (WED Giveaway). Six months ago we embarked on the ClickDocument: Connect the Docs blogging journey.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Customer] It’s time to evolve the social media mindset
    Make sure you stand out as a marketing leader and address the objectives of growth in customer awareness, consideration, conversion, loyalty, and advocacy.  By “Social Steve” Goldner, Contributing {grow} Columnist. How do you think I, SocialSteve, feel about telling you about the end of social?  Even separate from marketing. 
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Customer] Green Marketing: Be Careful What You Say
    Social media marketers often try to lure in customers by appealing to their sense of environmentalism. They tout their products as being green, biodegradable, or good for the environment. Such marketing is particularly effective with Generation X. Hilfer graduated with honors from Yale College and Harvard Law School. Social Media and the La
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Customer] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
    Check it out: Nearly all (more than 90%) of our customers have tried out apps from the Eloqua AppCloud. These by Eloqua | Tweet this Centralization is a good thing! Our teams need to be collaboratively executing on tools they sometimes may use disparately. So we are bringing together the goods that make your marketing go. Score! Tell a story.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 24, 2013
    [Customer] The Doctor Will See You Now: Lessons For Marketers From The Healthcare Technology Industry
    We use custom content, personalization, extensive testing and tracking to effectively market to doctors,  scale our revenue engine  and steadily wrestle America’s healthcare system online.  Tokens and dynamic content allowed us to customize a nurturing experience for leads and alert BDRs when leads re-engaged. Physicians do.
  • LEAD VIEWS  |  THURSDAY, JULY 8, 2010
    [Customer] Why ‘Sales Ready’ is Important in Lead Generation Equation
    Customers and Clients are openly expressing their needs for specific solutions over public forums and social networking sites, following those who fit the BAT (budget, authority and Timeline) criteria and responding to them in time and with appropriate information can drive sale ready Leads down your lead funnel immediately.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 9, 2012
    [Customer] [Video] Never, Ever Call Your Best Prospects First
    You don't know how your customers will perceive things. Most sales gurus will tell you to call your A prospects first. After all, they're the ones who are most likely to buy -- and you'll be closing orders before you know it. Plus, you're not wasting your precious prospecting time with low-priority opportunities. You want to sound competent.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Customer] 10 Myths About Lead Quality: Busted
    To grow and to gain customers you need to have quality leads that are actively engaged in your organization’s offerings—leads that are a fit for organizations strategy. Additionally, 70% of companies today have used social media to generate customers, and 34% of marketers have harnessed social media to generate quality leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Customer] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    ” GoPro built its fanatic user base through a YouTube channel jam-packed with thrilling videos of customers skydiving, mountain biking, and deep-sea diving. ” Ian Cleary and the Art of Guerilla Networking Success Are you SURE you know where your customers are? the subscribers to this blog are its backbone). Of course not.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 27, 2014
    [Customer] 3 Enterprise Takeaways from SiriusDecisions Summit
    SaaS companies have a clear advantage over other older enterprise companies as SaaS typically target new markets, deploy state of the art sales/marketing tools to attack those markets, and pinpoint customer retention trends in cohort clusters. Here are three new 2014 themes that emerged from the enterprise discussions: 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 19, 2012
    [Customer] Why Marketing Automation and Inbound Marketing are BFFs
    by Jon Miller Inbound marketing is: The process of helping potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness into brand preference and, ultimately, into leads. With inbound marketing, companies build their own audience and attract their own attention.
  • HUBSPOT  |  SUNDAY, MARCH 31, 2013
    [Customer] New Calculator Tracks Mobile Marketing ROI, and Other Marketing Stories of the Week
    They will be offering analytics, custom footers, a save-to-pocket button, and site subscriptions to the mobile app and browser services. These new features even let you A/B test your custom footers to find the most effective way to keep conversion rates up. This has been an amazing week for inbound marketers. Share your gems with us!
  • INSIGHTIQ BLOG  |  MONDAY, JUNE 27, 2011
    [Customer] Bridging the Actionable Analytics Gap > Part2: Back to Basics
    Analytic solutions are now being deployed directly within customer interaction systems.  Your analytic system of choice should be able to integrate its analytic solutions into your customer interaction / execution systems.   . strong subject matter expertise (business acumen) is critical to solving specific business problems.
  • MARKETING GENIUS BLOG  |  THURSDAY, JUNE 3, 2010
    [Customer] You Make the Call
    Just got through with two webinars in two days, the first was with Geoff Moore and David Thompson on how to get leverage social media to provoke customers into new ways of thinking. In business, it’s a lesson that’s good for both competitive and customer situations. And this shouldn’t have to be at the cost of profits. Digg this!
  • MARKETING ACTION  |  THURSDAY, OCTOBER 3, 2013
    [Customer] “Scandal”: The Show That Twitter Built
    Paul Cooligan of Instant Customer suggests augmenting a broadcast with a social channel such as a Google hangout or Twitter. Stephanie Sholknik, director of social media for Digitaria, says the surest path to gaining customer loyalty is through close, individual dialogues. The reason for this sea change?
  • JUNTA 42  |  THURSDAY, FEBRUARY 11, 2010
    [Customer] The Flo Rida Guide to Content Marketing
    Understand who your customers really are.  Flo Rida might think that the majority of his customers were teens and young adults. Are you doing guest articles where your customers are at? Flo Rida (aka Tramar Dillard), the popular rapper from, of all places, Florida, understands the importance of spreading content.  
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2011
    [Customer] High Momentum B2B Marketing & Sales Strategies: A Revenue Revolutionist’s Secrets To Success
    by Jon Miller Many factors contribute to a company’s success: continual innovation , a high velocity sales and marketing model , great products, happy customers. Be data-centric and customer focused. Support your claims with facts, and always work from the customer’s perspective in. Initiate: Take the offense and lead.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 3, 2014
    [Customer] Should You Market to Pain or Persona?
    Basically, products and services exist to answer the needs, challenges and desires of customers.  I just had an interesting conversation about campaign targeting with a really smart client. The technical definition of persona is “the way you present yourself to the world.” But In other words, to overcome their pain points. Carpe occasio.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] Importance of In-Person Training for Manufacturers
    What manufacturer wouldn’t want to ensure their customers are trained properly on how to use their products or informed on their latest product offerings. Plus, Plus, training offers manufacturers a way to further differentiate themselves from competitors as well as continue to build their brand with their customers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 2, 2010
    [Customer] The 4 Most Common Mistakes in B2B Content Marketing
    In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Use your existing customers as the base. 
  • HUBSPOT  |  WEDNESDAY, JANUARY 30, 2013
    [Customer] The Right Way to Think About Your Marketing Software RFP [+Sample]
    The “finish line” for most companies is one of three things: increased traffic, more sales-ready leads, or more customers. As you can see here, we've set a SMART goal that actually shows how moving marketing metrics increases customer count. 2) Identify Your Roadblocks. So focus on what matters -- leads, customers, and revenue.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Customer] A Beacon for the Future of Mobile Marketing
    The opportunity beacons present marketers lies in the ability to engage our customers in the right place and at the right time while offering utility and value. Being straightforward when apps are downloaded, and making it convenient for customers to select their settings, will be integral in gaining this trust. Call Tracking
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 11, 2013
    [Customer] 6 Ways to Make Your Marketing to Tradesmen More Effective
    You know who your customers and potential customers are. We’ve always been advocates of tying your messages to various touch points for your customers. Today we have so many options to reach our targeted audiences. While I’m a proponent of trying new things, we must not lose sight of who we’re trying to reach.
  • SAZBEAN  |  SATURDAY, FEBRUARY 9, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of February 9, 2013
    eConsultancy). News & Notes
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Customer] The Biggest Hole in Your Email Marketing and How to Patch It
    You are essentially discouraging your highest quality leads from becoming customers. Marketers are always amazed when they realize that their customers and prospects really do want to talk to them, but you never know just how untapped that source is until you make it possible to measure it. Throw in some A/B testing. You Didn’t Know?
  • SAZBEAN  |  FRIDAY, DECEMBER 28, 2012
    [Customer] 5 Common Facebook Marketing Mistakes (And How To Avoid Them)
    Is the Facebook page meant to build brand awareness, connect with fans, cultivate a following, or improve customer service? The goal could be top-of-mind awareness — top-of-mind awareness only matters if it leads to business … It may be for customer service or providing a warmer interaction or better service to your clients.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 11, 2012
    [Customer] LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More
    Please tell us a little bit about LeadMD and how your company aligns to deliver/support cloud services to your customers? LeadMD helps develop, streamline, and maximize lead generation programs for both SMB and enterprise customers. by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit.
  • SYNECORE  |  TUESDAY, APRIL 30, 2013
    [Customer] SoLoMo: The What and the Why
    Mobile is the medium of connection between your brand and its prospects and customers. There is currently much buzz, and much debate, in business and marketing circles over the meaning and usage of the term SoLoMo (social, local, mobile). WHAT IS SoLoMo? WHY IS IT IMPORTANT? So why is SoLoMo Important? So what’s the bottom line?
  • SAZBEAN  |  TUESDAY, JANUARY 25, 2011
    [Customer] Content Curation vs. Content Creation
    Providing content curation, based on your industry and area of expertise, can be an extremely valuable service to your customers and audience. Just like anything in business, people expect value from their social media relationships. An important way to provide value to your network via social media is through a content strategy.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 30, 2011
    [Customer] 4 B2B Insights from Salesforce.com’s Acquisition of Radian6
    Many social media approaches start in marketing or customer service, and serve customers and prospects at the top of the lead funnel. Depending on a company’s goals, customer satisfaction through social media can also be tracked. Today Salesforce.com announced the acquisition of Radian6.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Customer] A plan to earn your way into the hearts of Internet influencers
    Mila Araujo writes about Leadership, Social Media and Customer Service for several sites, including her  Perspectives blog   which explores different angles and  ideas into understanding  social media and how to use it to drive business forward and build community. By Mila Aroujo, {grow} Community Member. How do you do that? Solve a problem.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Customer] Ready to Play Some Business Babble Bingo? [Free Customizable Bingo Cards]
    Here''s a preview of one of the filled-in cards for you: You can also customize the cards to include your own Bingo words. You know the best part of a meeting? When it ends. If it''s dragging on, and walking out mid-meeting is too brazen for your taste (fair), how about a covert game of Business Babble Bingo to keep your attention?
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