B2B MARKETING TRACTION | MONDAY, JULY 11, 2011
[Customer] Have a B2B Facebook & Twitter Presence with Minimal Time
Watch this 5 minute video to learn how you can set up social media to communicate to your customers and prospects very efficiently. Tweet. Do you want to have a presence on Facebook & Twitter, but don’t want to spend tons of time – or sacrifice your personal privacy? You can also view the presentation slides on Slideshare.
FATHOM | THURSDAY, DECEMBER 18, 2014
[Customer] The Secret to Success for Manufacturing Websites: Foundation Pages
In addition to specific manufactured products, you might also provide a range of services for your customers (for instance: custom manufactured products , produce-on-demand , or consulting ). You can also include examples of customers your company has served within the specific industries. CUSTOMERS (PARTNERS). ABOUT US.
SALES LEAD INSIGHTS | SUNDAY, JANUARY 16, 2011
[Customer] Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work
Reach and nurture more prospective customers. To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care.
FEARLESS COMPETITOR | TUESDAY, MARCH 29, 2011
[Customer] 4 BtoB Marketing Action Items for 2011 (via fearlesscompetitor.net)
Originally posted 12/30/2010) Happy New Year from Find New Customers! Great post on marketing actions to do today. Must read! Lead Generation Companies – 4 Action Items for Today Now that it's March of 2011, it is time to revisit this important post for the new year. via fearlesscompetitor.net. Filed under: Demand Generation.
3D2B | TUESDAY, MARCH 3, 2015
[Customer] The Best B2B Appointment Setting Technique…Ever
We hear so much these days about the customer-driven buyer’s journey and that more than half of the sales cycle occurs without prospective customers contacting a sales representative. Marketing’s job is to get salespeople in front of prospective customers. First, Hire B2B Telemarketing Professionals. Appointment Setting
INDUSTRIAL MARKETING TODAY | WEDNESDAY, SEPTEMBER 21, 2011
[Customer] Website Content Must Address What’s Keeping Engineers up at Night
wiki or a customer forum is another option. These content platforms can provide valuable feedback from customers and end users. Allow 24/7 online access to maintenance data on all installed equipment in order for customers to plan their own preventive maintenance program and follow their assets from cradle to grave. Security.
MARKETING ACTION | FRIDAY, DECEMBER 20, 2013
[Customer] Five Marketing Predictions for 2014
Geo-targeted promotions and notifications will be added to the marketing mix as companies begin to see the benefits of real-time marketing based on GPS location, and customer targeting based on physical location by stores, restaurants, and events. Marketing doesn’t stop as a business function once you convert a buyer into a customer.
HUBSPOT | MONDAY, NOVEMBER 28, 2011
[Customer] 4 Simple Steps to an Optimized Twitter Presence
As a Twitter user, you have the opportunity to upload a custom image or pick one of Twitter’s suggested templates. customized Twitter background is great for conveying something about you or your brand's personality. Not sure how to go about creating a custom Twitter background? If you haven’t, keep reading.
MODERN B2B MARKETING | MONDAY, OCTOBER 13, 2014
[Customer] Create an Event Oasis: The Top Reasons to Host a Lounge
Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information. This is an awesome opportunity for you to create a special space for a targeted group of people (ex: customers, top influencers, champions). What is it? Who should I invite?
FEARLESS COMPETITOR | TUESDAY, DECEMBER 13, 2011
[Customer] Make It Your Business to Set ‘Sale’ in 2012
Find New Customers is pleased to share your article. _. In order to better prepare for the coming sales year, take several factors into consideration: Always be thinking ahead of the curve – While you may be limited in what you can offer current and potential customers, always be thinking of the needs for your business to evolve.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 9, 2010
[Customer] Marketing Automation Acceleration Package – our exciting new service
Find New Customers can certainly help them. This is where the professionals at Find New Customers come in. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. From $5,995 to $18,995 plus expenses. We love comments.
LOOPFUSE | MONDAY, JANUARY 9, 2012
[Customer] 5 Steps to Launch an Email Campaign
Richard Murdock (@shinyranger) is the Senior Manager of Customer Support at LoopFuse. Every good Marketing Automation suite of tools has an Email Campaign editor built in to the product. LoopFuse is no different and today we’re going to highlight that editor and share some tips on how to use that editor effectively to your advantage. Step 1.
LEADERSHIP | TUESDAY, MARCH 25, 2014
[Customer] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
For as we know as modern marketers, a lot of what goes on with our sales and marketing activities happens because our customers are in control; they call the shots. Through their customer innovation centers in places like China, GE encourages collaboration between local people, research scientists and marketing teams. We must. As Ms.
HUBSPOT | WEDNESDAY, JULY 7, 2010
[Customer] Inbound Marketing vs. Outbound Marketing
The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". Connect with HubSpot
KOMARKETING ASSOCIATES | TUESDAY, JUNE 23, 2015
[Customer] Why You Should Reshare Your Social Media Content
Disclosure: I am a paying Buffer For Business customer and wasn’t asked by Buffer to mention them. Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. More Posts Mean More Visibility.
SAVVY B2B MARKETING | THURSDAY, JUNE 2, 2011
[Customer] B2B Fail: Confessions, Apologies, and Questionable Motives
In the same way that the customer is always right, so is the user. don’t doubt that Referral Key’s importation function has, as Mr. Ott pointed out in his responses, the same customization and opt-out features as “any other site.” Confession. Last week I did something really embarrassing. should have dug deeper.
WRITTENT | TUESDAY, MAY 28, 2013
[Customer] 30 Low-Cost Ideas for Content Marketing on a Shoestring Budget
You can’t produce custom blog articles, eBooks, or multi-media content without time, which is the world’s most precious, non-renewable resource. Interview a Customer. A 30 minute interview with a customer could be repurposed into loads of low cost marketing content. Custom Graphics. Customize Images. Slideshare.
SALES CHALLENGER | THURSDAY, OCTOBER 17, 2013
[Customer] My Week in Vegas: Talent, Zombies, and a Little Magic
The Effortless Experience – Not Just for Customer Service : Last month, the newest book from CEB went on sale in North America and Europe. And for marketers, understanding how the customer experience can be improved to help generate more loyalty – and therefore more revenue – is a primary concern for both B2B and B2C marketing leaders.
ANNUITAS | WEDNESDAY, MAY 28, 2014
[Customer] BMA 2014 Recap Day 1. Most of It Anyway
At the end of the day it does not matter if you have a marketing staff of 5,000 if they do at GE or three as my new found B2B marketing friend Maggie Fitzgerald has, the concepts and approach need to be the same – “Know Thyself, Know Thy Customer and Innovate. According to Comstock, it “starts and stops with accountability.”
REPUTATION TO REVENUE | TUESDAY, APRIL 19, 2011
[Customer] Sustainability best practices can guide social media too
By and large, however, what does matter most to B2B firms is using social media to deepen customer and market insight, improve internal collaboration, and strengthen engagement and trust with key customers and partners. . Focus on what matters. Social media is similar. Build the business case and continually refresh it. Do you agree?
HUBSPOT | FRIDAY, MAY 1, 2015
[Customer] Why You Should Create More "Boring" Content
We landed our first paying customer through that article. And since then, more than 500 paying customers have come our way just from articles like the “How to Make a Personality Quiz” article. To this day I reach out to customers and offer my help. Then one day, out of sheer exasperation, I tried a different approach. Listen.
WINDMILL NETWORKING | WEDNESDAY, JUNE 6, 2012
[Customer] The Social Media MBA: Part 5: Application and Integration of Social Media
You have to get your customer’s Attention , build their Interest in your product, and convince them they want your offer by building Desire. Social media gives business a chance to expand traditional methods and involve customers in the marketing process. Finally, the consumer will take Action and make a purchase. There is not.
JUNTA 42 | SATURDAY, DECEMBER 27, 2014
[Customer] This Week in Content Marketing: Here’s What Verizon Should Have Done with SugarString
And, how should companies align their marketing and technical content so they speak with one voice to their prospects and customers? The Magliozzi brothers started Car Talk as a “vehicle” (pun intended) to attract customers to their garage in Boston. We wrap up the show with a #ThisOldMarketing example from Car Talk. Sponsor (44:42).
FEARLESS COMPETITOR | TUESDAY, DECEMBER 27, 2011
[Customer] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
Jeff Ogden, President of the B2B demand generation company Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. Jeff Ogden - Find New Customers www.findnewcustomers.com . James W. The recipients are: (Not in order of votes). Ruth P.
SAZBEAN | THURSDAY, JANUARY 6, 2011
[Customer] Social Media is Part of Your Resume & Portfolio
Jim Connolly ’s post on WebProNews today, Remember Who can Read Your Tweets , is a great reminder that whatever is said on social media is not only part of your permanent record , it’s probably also something that potential customers actively look at. Yes (thankfully). Not a chance! News & Notes
THE FORWARD OBSERVER | TUESDAY, MARCH 26, 2013
[Customer] The Four Ingredients Needed for Scrumptious Inbound B2B Marketing
Inbound marketing is about attracting attention online with remarkable content related to the customer problems you solve. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who artfully blend the four essential ingredients of inbound marketing will have a recipe for consistently delicious success.
WEBBIQUITY | THURSDAY, FEBRUARY 23, 2012
[Customer] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
Joydeep Deb explains how to add and customize a Google+1 sharing button on any website, as well as how to modify +Snippets “to customize the Title, Thumbnail Image and Description that appear when your content is shared.” Google+ (or Google Plus) is many different things, depending on who you ask. Image credit: SEOmoz.
MARKETING INTERACTIONS | WEDNESDAY, JANUARY 8, 2014
[Customer] How Does Your B2B Brand Reflect On Your Buyers?
It makes me wonder if they'd always be trying to upsell me if I became their customer. I've been reading a lot of posts lately about making emotiional connections with B2B buyers, along with reminders not to forget their personal side. In professional mode, "personal" is a bit different. like this guy! What do you think?
SAVVY B2B MARKETING | FRIDAY, OCTOBER 21, 2011
[Customer] Savvy Week in Review - October 21
Solid advice on why it takes more than mere facts to win customers. Doug Kessler of Velocity Partners argues that marketers can avoid alienating prospective customers by making it easy for them to find the content meant for them. We can't believe that another week has flown by. catching up on the blogosphere, of course! Seriously.
CONFLUENT FORMS | TUESDAY, MARCH 26, 2013
[Customer] Why your business needs to claim its Google Places page
If you want to do just one activity that will take you approximately 10 minutes of your time and yield you the most customers for 0 cost, this is that one thing you should do. These aren't window shoppers, these are people that are immediately converting to become customers of yours. Immediately. When does your location matter?
BIZNOLOGY | FRIDAY, JUNE 29, 2012
[Customer] Why you shouldn’t bring your social media (completely) in-house
Plus, Zappos is a died-in-the-wool customer-service-centric company with an aggressive visionary founder. Photo credit: edrabbit. really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. Kudos, but seriously a truly exceptional example.
SAVVY B2B MARKETING | MONDAY, JUNE 4, 2012
[Customer] 25 Ways To Promote Brand Awareness For Your Small Business
Whether on the blogs of potential customers or fellow businesses, comments can help get you noticed. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Be Authentic. Rule #1,online or off, is to be genuine with business associates or potential clients. 2. Be Unique.
READYPULSE | TUESDAY, JUNE 4, 2013
[Customer] Stop by ReadyPulse (#211) at IRCE at Chicago for a chance to win a GoPro Hero3 Camera!
ReadyPulse helps you manage your most effective social marketing asset, customer testimonials. Are you attending IRCE in Chicago? We are excited to give away a GoPro Hero3 Camera as part of our Instagram promotions, powered by ReadyPulse. We will pick a winner end of the main conference (June 5th, 2013). Passion Doesn’t Fit into 5 Stars.
DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 24, 2010
[Customer] Brand Choice: “vision of perfection” or “perfect visibility”
However, we will not waste anyone’s efforts in denying those mistakes, we will put all our effort into fixing them. - No Stalling: We recognize that you rely on our products or services, are happy to shine a light on anything that you, the customer, believe needs to be improved and fixed. What is the Goal of Transparency?
SOCIAL MEDIA B2B | MONDAY, FEBRUARY 21, 2011
[Customer] How to Use B2B Social Media for More Efficient Lead Qualification
It’s simple and highly effective for leveraging social intelligence to improve sales productivity and customer engagement success. Sales professionals who understand how to connect with Customer 2.0 Social Selling Throughout The B2B Sales Cycle The impact of social media on brand monitoring, customer service. Results.
THE FORWARD OBSERVER | TUESDAY, MAY 14, 2013
[Customer] How to Arm Your B2B Blog for Maximum Marketing Firepower
Successful business blogs deliver content that is written for their ideal customer , also known as a buyer persona. Instead, like a good magazine, great blogs deliver remarkable content that solve their prospective customers’ problems. If you think back 15+ years, most companies had or were beginning to get their own websites.
VERTICAL RESPONSE | WEDNESDAY, MARCH 19, 2014
[Customer] Three Emails You Should Send in March to Capitalize on the Madness
Invite customers to participate in a giveaway. An accounting firm invites its customers, contacts and friends to participate in the company’s bracket competition, which is dubbed Tax Madness. ” The New-York based accounting firm runs a typical bracket pool, where customers try to pick the winning team.
SOCIAL MEDIA B2B | THURSDAY, OCTOBER 6, 2011
[Customer] 7 Awesome Email And B2B Social Media Integrations
Use Social Media To Grow Your Email Lis t – It isn’t enough to have a prospective customer only connected with you via social media. Use your marketing automation software to help you send custom social media messages to leads when they take an action on your website. 5. Great inbound marketing is integrated marketing.
VIDYARD | SUNDAY, NOVEMBER 9, 2014
[Customer] How McDonald’s Uses Video to Bust Myths About The McRib
Apply This Tactic: If you’re interested in trying this strategy with your own content, customer interviews lend well to this format. If your software product comes at a high price point, have one of your customers explain the dollar-for-dollar returns they see since implementing your solution. Pressing Play on Pop Culture.
BIZNOLOGY | WEDNESDAY, JULY 3, 2013
[Customer] Integrated Marketing is back–it’s the new SEO
Remember integrated marketing is about creating unified, customer-centric messaging. Great content makes for a great user experience and that is what “putting the customer first” is all about. Photo credit: michperu. His main point: that SEO is no longer about gaming the system with keywords and links. Content. 2. Social media. 3.
B2B MARKETING ONLINE | TUESDAY, JULY 13, 2010
[Customer] Should B2B brands be excited by the marketing opportunities the iPad presents?
So the answer is now around providing customers. This makes it an ideal environment for customers. customers—particularly around complex technical content. distribute content to customers’ tablets. Using an iPhone or iPad, PrintSoft’s customers can make the process of developing personalised direct mailings and.
HUBSPOT | THURSDAY, DECEMBER 8, 2011
[Customer] Twitter Launches Brand Pages for Business Accounts
According to Ad Age , Twitter is also releasing ' Brand Pages ' for marketers, which offer brands on Twitter improved customization and business-oriented features. Okay, I guess they expanded on it a little bit here.). Let's explore what you have to look forward to! Business Benefits of Twitter's Redesign. 1. Yay! 2. Connect with HubSpot
FEARLESS COMPETITOR | MONDAY, MAY 23, 2011
[Customer] Emergence of Demand Generation Role Drastically Alters Marketing Landscape
Of course there are many things that go into demand gen – data analytics and management, search, webinars, demos, content marketing, customer referral programs, and the like – but probably the central activity of this crucial marketing function is lead generation. At Epiphany, most of our customers tended to be large enterprises.
SAZBEAN | MONDAY, MARCH 9, 2015
[Customer] Is Snapchat Right For Your Business?
So if the target demographic of your customer base is on the older side, Snapchat is probably not worth spending your valuable time on. If social media was fishing, then sites like Facebook and Twitter are the humongous nets thrown in the ocean, catching as many fish as possible. Which isn’t such a bad thing. Millennials love Snapchat.
SAZBEAN | MONDAY, OCTOBER 27, 2014
[Customer] Sharing for Engagement on Twitter
No matter the format, be it Facebook or Twitter, LinkedIn or Instagram, you’re going to want to share content that occupies that magical space where your own interests and your customers’ interests overlap. Content, as we say in the social media biz, is king. Well, that and cats. So cat content is king. Be Concise. Be Visual.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 13, 2014
[Customer] The business case for cheating your way to social media superstardom
In the short-term he was able to fake his legitimacy through lies but eventually, his customers expected him to deliver the goods. In the short-term he was able to fake his legitimacy through lies but eventually, his customers expected him to deliver the goods. Faking your way to superstardom. Numbers matter. In the short term. Agree?
SAZBEAN | FRIDAY, DECEMBER 3, 2010
[Customer] Tips for Finding the Right People on Twitter
And check terms that would be important to your potential customers. Take a look at those who are in your industry, as well as people who are potential customers. The best results on any communications channel happen when you’re talking to the right people with the right message. Also try some geographic locations.
CONTENT MARKETING TODAY | FRIDAY, JULY 31, 2009
[Customer] 5 Twitter Tips to Strengthen Your Content Marketing Strategy
Because effective content marketing is as much about conversation as it is an outbound messages, you need to maintain a dialogue with customers, prospects, and industry thought leaders. Create interest groups for others who are passionate about issues that resonate with your customers and prospects. So too with Twitter.
VERTICAL RESPONSE | MONDAY, DECEMBER 29, 2014
[Customer] 6 Tips to Whip Your Subject Lines into Shape for 2015
Tell your customers what you want them to do with a call to action. Offer deals to customers if they refer a friend or share your content on social media. It’s almost a New Year and that means the inevitable New Year’s resolutions. One of the most common resolutions is getting into shape. Trim the excess. Avoid fatigue.
CONVERSIONATION | WEDNESDAY, JUNE 1, 2011
[Customer] Intel’s “The Museum of Me” Facebook Campaign Gets the Buzz
Recently, I saw some great examples of how you can use Facebook in a cross-channel campaign with data capture flows and customer profile updates. It’s amazing what smart agencies can do using Facebook Connect and other connectors, when integrating them with CRM, social channels and “traditional” online media in a real multichannel way.
SALES PROSPECTING PERSPECTIVES | MONDAY, OCTOBER 13, 2014
[Customer] A Story About Why Building Credibility Matters When Teleprospecting
She helps potential customers find solutions to prospecting challenges. The other day, I encountered one of the rudest and pushiest sales people I’ve ever come across. No, it wasn’t a used car salesman, and no, it wasn’t one of those ladies at the perfume counter who sprays before asking. Could you transfer me to your marketing department?
LOOPFUSE | MONDAY, SEPTEMBER 13, 2010
[Customer] 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
Follow LeadSloth on Twitter for the most up-to-date events announced in the marketing automation space: @leadsloth Customer Experience Matrix : Managed by David Raab, this blog’s focus is mostly centered around industry news within marketing automation and complementary spaces like web analytics, email marketing, and SEO. LoopFuse ,Inc.
MARKETING INTERACTIONS | SATURDAY, MAY 15, 2010
[Customer] The Impact of Social on B2B Brand Personality
The story we tell our prospects and customers needs to be consistent across all channels - at the least in tone, quality and style. Do you want to build awareness, drive web traffic, get in conversations, provide customer support, build specific relationships.? In other words, personality shines through. We all have filters.
UNDER THE ARCH | TUESDAY, AUGUST 6, 2013
[Customer] B2B Segmentation Strategy & Marketing Automation
A well-thought-out B2B segmentation strategy must precede any marketing automation initiative. Demand Generation Marketing Strategy B2B marketing B2B segmentation market segmentation marketing strategy segmentation strategy
MARKETING ACTION | WEDNESDAY, FEBRUARY 13, 2013
[Customer] 10 Simple Steps to Get Started with Content Marketing
Ask yourself these questions: Who are your prospects and customers? It is also important to make sure that you have content that addresses your prospects’ needs at every stage of the buying cycle, as well as content geared for your existing customers. 3. Develop Have a long-term mindset . Content marketing is a marathon, not a sprint.
B2B MARKETING INSIDER | THURSDAY, APRIL 26, 2012
[Customer] The Most Important Words In Social Media
He talks about how it is not the company with the biggest budget who will be successful in the new business climate of social interactivity, but it is the company who cares the mos t about their customers and makes them feel like they have a personal connection with a brand that will succeed. ” ~ William Shakespeare. ” I said.
B2BBLOGGERS | MONDAY, MAY 3, 2010
[Customer] Measuring the Value of Digital Marketing [#B2Bchat Recap]
First Dashboard reports need to be customized (management level) and meet biz needs…focus on actionable metrics! A lot of people over-do it with reports. Do we make strategic decisions based on real, actionable data? And this is especially true for B2B with their typically complex, drawn out sales cycles. Search (PPC and SEO). These
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 21, 2011
[Customer] Wish B2B Apps Talked To Each Other? Introducing The AppCloud.
With just a few clicks, businesses can quickly integrate multiple applications and attain a single view of the customer. Every new customer interaction captured can be analyzed for its potential impact on the revenue cycle. by Jim Williams | Tweet this I finally broke down and bought an iPhone. Until now. Share email. Facebook. Reddit.
DIGITAL B2B MARKETING | WEDNESDAY, MAY 9, 2012
[Customer] 10 Things You Need to Know About B2B Mobile Marketing
Sam Fiorella put it nicely: A3: Build an App when it will enhance the customer experience. You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them. Reasons Your Marketing Needs to be Mobile 1.
SYNECORE | TUESDAY, JUNE 17, 2014
[Customer] How to Find Opportunity in a Paid Search Strategy
These methods are more cost-effective than traditional advertising and can increase the right type of traffic — the people who are likely to spend time on your website, read your content, and have a higher likelihood of converting into customers. Ideally, seek terms with low competition — typically less than 1,000 monthly global searches.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 23, 2014
[Customer] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
Using scoring and deep-dive analytics, marketers are able to track and monitor behavior as their customers move down the sales funnel. On any given day, the average customer will be exposed to 2,904 media messages, will pay attention to 52, and will positively remember only four. billion industry by 2016. And it works. The
CLIENT BRIDGE | THURSDAY, MAY 1, 2014
[Customer] How to Set Up a Google + Business Page
Customize your business page – Once the basics are out of the way, you can customize your business page by adding a tagline and uploading a profile photo, such as your company logo. Ask customers and partners as well. Out of all the available social networks, Google+ used to be perceived as a lesser option for most.
WRITESPARK | TUESDAY, APRIL 9, 2013
[Customer] Murphy's Laws of High Tech Copywriting
Many of the keywords that a product manager insists must be used to describe a product will in fact turn out to be irrelevant for customer searches. customer will give you a great case study, but then never get back to you with approval to publish it. Copyright(c) 2013, Janice King. Source: [link
AD YOUR COMMENT HERE | THURSDAY, OCTOBER 13, 2011
[Customer] 3 Old and Basic Social Media Tenants to Remind Yourself of Today
In the past few months, I’ve heard a few generalizations made about social media that have me thinking back several years to when the field was coming alive and we were all trying to figure out this new space. While things have evolved significantly, a few things remain unchanged. Sure, but why use it? You just never know. Can you disagree?
SAZBEAN | SATURDAY, MAY 26, 2012
[Customer] Top Internet strategy, marketing and technology links for the week of May 26, 2012
The Cost of Losing a Customer’s Trust (GigaOM). Here are the top Internet strategy, marketing and technology links for the week of May 26, 2012… How to Use Data to Enrich Your Content (ProBlogger). Clearing Clouds of Confusion – The 5 Categories of Social Media Software (Convince and Convert). Chapman (Marketo).
MARKETING ACTION | MONDAY, FEBRUARY 10, 2014
[Customer] 5 Traits of Great Marketing Content
It’s daunting when you think about it: At any given moment, more than three-quarters of your potential customers are busily checking you out, making value judgments about your products and services in order to narrow their options and, if you’re lucky, contact you. Eighty percent. Which means you’d better have great content. Sign Up Today.
WRITTENT | MONDAY, FEBRUARY 24, 2014
[Customer] Inbound Marketing vs. Content Marketing – What’s the Difference?
Some of the world’s sharpest brands, including General Electric, began moving towards more equal relationships with their customers around the 1950’s and 60’s, by choosing to integrate their customer feedback into their product development lifecycle. Caution. However, the very next year, it was a whopping $400 million. Probably not.
BLUE FOCUS MARKETING | WEDNESDAY, FEBRUARY 25, 2015
[Customer] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
They participate in active listening, supporting coworker and customer alike. Additionally, a plurality of social employee voices engaging through various creates a more dynamic digital footprint for brands, creating more opportunities for external customer engagement. Rise of The Social Employee. What is a social employee?
MARKETING-GIMBAL | FRIDAY, JULY 2, 2010
[Customer] The Ultimate Business Differentiator
A reminder to everyone in business, that in the age of user generated content, world class brand experience, from 1st touch through the entire lifetime of the customer is of paramount importance and is the ultimate brand differentiator. Soldiers Have.
ENGAGE | MONDAY, MAY 20, 2013
[Customer] 3 Ways to Engage with Today’s Empowered Consumer
Brands are creating their own narratives, videos, and custom content—gradually transitioning to becoming the new media. Brands must become customer-centric and focus on engaging at the right time and place. The degree to which a brand connects and engages customers will define its value moving forward. Humans are impatient.
B2B MARKETING INSIDER | MONDAY, JANUARY 26, 2015
[Customer] The Best Marketing Conferences Of 2015
The focus of this year’s event is on driving results with marketing data, setting up an effective marketing organization and managing the customer experience. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? know I missed a few each time. Let me know if you’ll be there?
THE ROI GUY | TUESDAY, JANUARY 15, 2013
[Customer] Sales and Marketing Alignment in 2013? Not so Fast!
In fact, CEB reports that 57% of the buyer’s journey has been completed prior to the customer engaging with a sales professional. Leverage new technology and Tablets to eliminate the mini-van of content needed and advance to a more provocative, data-driven, interactive, intelligent and relevant customer engagement.
MARKETING ACTION | WEDNESDAY, MAY 6, 2015
[Customer] Get Me On the List! Whitelisting & Deliverability
You can segment your email list by receiving domain, and customize those messages to include instructions on receiving your email. Add us to your Custom Sender List. When the “Mail & Spam Controls” box appears, click the “Custom sender list” link. and –. How do I get whitelisted? Whitelisting. Gmail .
TRADESMEN INSIGHTS | THURSDAY, NOVEMBER 10, 2011
[Customer] Enhance Your Trade Show Presence by Utilizing Social Media
Conduct video interviews with customers or distributors. For most of us in the B2B space, trade shows usually take up a fair portion of your marketing budget. Are you leveraging social media in this space? recent post by Jeffrey Cohen from Social Media B2B highlighted 10 ways to maximize your efforts.
HUBSPOT | THURSDAY, OCTOBER 16, 2014
[Customer] 20 Tools for Creating and Delivering Amazing Presentations
The platform gives you a bunch of presentation templates to use right away, and it''s very easy to customize them to your organization and presentation objective. You can record screen movements, import HD video from another source, customize and edit the video, and then share the completed video presentation on practically any device.
B2BBLOGGERS | MONDAY, MAY 17, 2010
[Customer] The Relationship (r)Evolution
Sacrifice communication in the interest of efficiency and profit Here is where I start to see some problems… In the mid to late 90s companies started changing the way they communicated with their customers. Why, how, when and where do my customers want to build relationships with me? Being social is a human need. Or Does It? 5.
MANHATTAN MARKETING MAVEN | TUESDAY, NOVEMBER 16, 2010
[Customer] The QR Code Quandry
Usefulness and customer experience is a direct function of user dexterity, phone hardware and software settings, network bandwidth and settings and sheer dumb luck. Experimenters have ignored the customer experience in the rush to be first. There seems to be a flurry of QR code use. Are they the next cool thing or are they useless?
HUBSPOT | WEDNESDAY, JULY 21, 2010
[Customer] 3 Advertising Tips from Mad Men - Guest post by Don Draper
Know thy customer. The first step in all great advertising is to know your customer. What does the customer want, feel and think? Knowing what your customer wants is the first step in great advertising. Engage the customer. have been asked to write this guest article to share my advice on marketing and advertising.
NUSPARK | WEDNESDAY, NOVEMBER 16, 2011
[Customer] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
Second on the list is generating a high volume of leads; 49%. In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers. And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 6, 2010
[Customer] Creating a content marketing plan — without any content
So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or marketing content when you don’t have time to produce content! This can be an extremely complicated, time-consuming and expensive proposition! Twitter.
MARKETING ACTION | MONDAY, JULY 6, 2015
[Customer] Successful Sales and Marketing Alignment, Part 1: Get Started
These could include increased market share, net new acquisitions, more recurring revenue, reduced churn, a boost in customer lifetime value, or a host of other objectives. The target buyer profile should be created using data such as current customer information and anecdotal feedback from sales. What can you do to foster cooperation?
B2B MARKETING TRACTION | FRIDAY, APRIL 13, 2012
[Customer] B2B Marketer: Have You Backed Up Your Marketing?
Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. What if something were to happen to your online marketing presence? Now more than ever, marketing has a lot of moving parts. Do you know how to access these platforms?
BIZNOLOGY | MONDAY, NOVEMBER 11, 2013
[Customer] A 13-step crash course in digital marketing
Greg found the playbook for great video marketing involves a strategy, script, storyboard, good camera, accessories, lighting, editing and, for YouTube, metadata, custom thumbnail, annotations, captions and calls to action. Did you know that in this decade, digital is the only media channel to grow every year? Or magazines, newspapers)?
SAZBEAN | TUESDAY, FEBRUARY 21, 2012
[Customer] Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks
Without careful consideration and strategy, a great wave of stream fatigue, social blindness or far worse, customer unlikes and unfollows in will befall unsuspecting businesses en masse in social media. It will come down to a vital, but fixable disconnect. Consumers, like businesses, are learning how to navigate social streams as they go.
INBOUND SALES NETWORK | MONDAY, JULY 30, 2012
[Customer] STOP Wasting Your Time on the 97% of Your Prospects Who Are Not Ready to Buy
Jeremy Miller of Sticky Branding defines the customer buying segments as follows: 3% are Active Buyers. These are possibly customers you don’t want, or companies that don’t want you. In every industry, customers go through predictable buying behaviors. The 3% Rule. At any given time, only 3% of your market is buying.
ILLUMINATING THE FUTURE | SATURDAY, APRIL 10, 2010
[Customer] Leading Lights: Marketing and PR Strategist David Meerman Scott
We build trust, credibility and enthusiasm through our own direct communication with our prospects and customers. . We've been liberated to elevate our businesses and ourselves through the new tools of marketing. In fact, new tools mean new rules. We no longer need to rely on the media for attention and publicity. We are the media now.
MODERN B2B MARKETING | TUESDAY, OCTOBER 23, 2012
[Customer] High Impact Marketing from a Low Budget Business
Here are some quick tips from companies that have done it and done it well: Reach out to existing customers with a “refer a friend” offer or some type of purchase incentive. Yes, this may temporarily bring in less revenue per item, but if you are increasing your customers overall, you will benefit in the long run.
BIZNOLOGY | THURSDAY, SEPTEMBER 18, 2014
[Customer] 3 Lessons for marketers from the Ray Rice affair
The reason that the NFL is being excoriated everywhere is because their customers are everyone. If you have a sleepy B2B business, maybe you won’t end up on CNN when your VP of Supply Chain Management abuses some poor victim on video, but you might end up on YouTube in front of all of your customers. Think about this.
SAVVY B2B MARKETING | TUESDAY, AUGUST 25, 2009
[Customer] 5 Ways to Wow Your Prospects
Brand Experience : exciting store design and atmosphere, consistently great product quality, making customers feel they're special and that they always get a deal. Expediting : being sensitive to customers' time on long check-out lines, being proactive in helping speed the shopping process. Here's how they can do just that.
SAVVY B2B MARKETING | TUESDAY, AUGUST 25, 2009
[Customer] 5 Ways to Wow Your Prospects
Brand Experience : exciting store design and atmosphere, consistently great product quality, making customers feel they're special and that they always get a deal. Expediting : being sensitive to customers' time on long check-out lines, being proactive in helping speed the shopping process. Here's how they can do just that.
HUBSPOT | SUNDAY, AUGUST 24, 2014
[Customer] Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements
There are a lot of little details that go into website design -- little details that could have a huge impact on your clickthrough rate, page load time, and ultimately, the number of site visitors that turn into leads and customers. Hear that? It''s the winds of change. Plus, a cool post on company mission statements snuck in there, too.)
VIDYARD | MONDAY, JULY 20, 2015
[Customer] The Science Behind Why Video Works
For marketers, this might give a hint as to why video is the best medium for engaging and converting audiences to customers. That emotional connection helps convert viewers into customers: campaigns with purely emotional content have been shown to perform about twice as well as campaigns with only rational content. Video is memorable.
CONTENT MARKETING TODAY | THURSDAY, JUNE 17, 2010
[Customer] How the Sizzling Shift to Mobile Computing Is Changing More Marketing Rules
That’s exactly what’s driving so many millions of customers to mobile devices of which the iPad may be the perfect prototype. But for many of you and for many of your customers, the use of computing devices is primarily: to connect and communicate wherever we are whenever we want. 400MM Android. 12MM iPad (in just 6 weeks).
HUBSPOT | TUESDAY, OCTOBER 19, 2010
[Customer] 3 Marketing Metrics Your Boss NEEDS To See
” A great marketer will analyze the data one more level, and say “I spent $1,000 on paid search, generated 100 leads for the sales team, they closed 5 of them, and 4 of those customers left us after 3 months. We could always start ignoring leads generated, and focus on customers generated, which leads to the next metric. 2.
ANYTHING GOES MARKETING | SUNDAY, JULY 4, 2010
[Customer] Tips to Improve How You Segment Your Database
During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. On the initial email newsletter you receive when you provide your email address, you are encouraged to customize future newsletters by selecting the topics that most interest you. Hi everyone.
DIGITAL VOICES | TUESDAY, JULY 16, 2013
[Customer] Vine vs. Instagram Videos – A Colossal Battle for Brand Dominance
Vine’s six-second looping stop motion videos were captivating users and creating new opportunities for brands to engage with customers. Honda has responded to customers tweets using real-time Vine videos. The unique format challenges content producers to be relevant and entertaining in 6 seconds or less.
MARKETING INTERACTIONS | TUESDAY, APRIL 2, 2013
[Customer] Is Social Selling in Need of Sales Enablement?
Comments like these sum up the need for a bit of intervention: “[I] don't have the right content and approach yet to really engage with potential customers on LinkedIn to gain new prospects, thus new sales.”. “I send InMails ongoingly and the majority [of them] are ignored. I'm beginning to think it's a waste of time.”. Seriousl
MODERN B2B MARKETING | TUESDAY, AUGUST 21, 2012
[Customer] Four “New Marketing” Skills You’d Better Learn Quick
His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. Focus instead on engagement, conversations, and driving an active, two-way discussion about the issues, needs and pain points your target customers care about most.
MODERN B2B MARKETING | FRIDAY, JANUARY 10, 2014
[Customer] What Snapchat Can Teach Us about Social Behavior, the Adoption Curve, and Market Value
Why Do Your Customers Value Your Product? Ask yourself: what do your customers value about your products? Through observation, you can see what parts of the product your customers use, and how they use it. Author: Phillip Chen I used to think I would never join Snapchat. Know Where You Stand on the Adoption Curve. Social Media
JUNTA 42 | MONDAY, AUGUST 24, 2009
[Customer] The Three Rules to Marketing Reset - Spreadable. Ultra-Niche. Consistent.
To do: Stop thinking about pushing your product and start thinking about what your customers would do after engaging in your advertising/marketing. Instead of just a company Twitter account, maybe you need five - one for each customer segment. To do: break down your customers' informational needs by segment.