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  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [Customer] New Chart: Survey Says Inbound Marketing Budgets on the Rise
    Success includes lead generation and client/customer acquisition: 41% of companies who use Twitter for marketing have acquired a customer from a Twitter-related lead. 41% of companies that use LinkedIn for marketing have acquired a customer from that source. 43% of companies using Facebook have acquired a customer.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 20, 2012
    [Customer] The Most Important Social Media Influencer For Retailers
    hope it’s understood at this point that although the size of your audience matters, it doesn’t mean much unless you’re building a network of: Existing customers who (as a result of your social media efforts) will spend more, buy more often, or spread the word about your business. In most cases, these two go hand in hand. Simple enough?
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Customer] 4 Failing Marketing Relationships You Need to Fix ASAP
    Are you actually connecting with your customers through email? If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. 2) Between You and Your Customer. Companies need to have a great brand and customer relationships, too.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 11, 2013
    [Customer] 6 Ways to Make Your Marketing to Tradesmen More Effective
    You know who your customers and potential customers are. We’ve always been advocates of tying your messages to various touch points for your customers. 'Today we have so many options to reach our targeted audiences. While I’m a proponent of trying new things, we must not lose sight of who we’re trying to reach.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 1, 2013
    [Customer] Is Video An Opportunity For Marketers?
    'lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? I’ve already covered Slideshare as one of the areas where more marketers should focus. Absolutely! Are marketers scared of video?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 3, 2012
    [Customer] 5 Marketing Tips That We Could Learn from Celebrities
    By truly understanding your customer’s pain points you become a “trusted” adviser. Keep in mind that customers and sales leads can tell when you aren’t passionate about what you do. 3) Communicate in the Language of Your Audience – If your customers have no idea what you’re saying, your message becomes lost.
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Customer] How To Be A Better Listener in Content Marketing
    You can customize what info you want to receive and choose the exact frequency of the emails. Like any marketer, I believe in the value of listening: monitoring multiple sources for information about my industry and company to keep on top of trends, find relevant info to share, connect with others in my field and participate in conversations.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 2, 2010
    [Customer] Inspired by Sesame Street: 10 Ways B2B Marketers Can Improve Their Websites
    Create a customized site Have you ever gone to a website where there is so much good info and you wish you could keep it in one place? The other week, I was reading this great post by Mark Schaefer called Stop boring me with your blogs. One of his (several useful) suggestions is to "Do some reading outside of your field. Handy, huh?
  • BIZNOLOGY  |  MONDAY, JUNE 30, 2014
    [Customer] Stop putting account links in your emails
    know that many companies have already taken this step, but I have seen several emails that make this mistake recently and we just need to treat our customers better than that. 'For years, we’ve been giving people advice to avoid clicking on links in phishing emails. At one time, that was possible because the bad guys were inept.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 12, 2011
    [Customer] 6 Social Media Marketing Strategy Mistakes to Avoid
    Social media marketing (SMM), also sometimes called social network marketing (SNM), is a strategy that helps you build a network of customers and potential customers, stay in touch with those who are interested in your products and services, and ultimately build your bottom line in the form of additional sales. Too Little Content.
  • WRITTENT  |  THURSDAY, JULY 25, 2013
    [Customer] 10 Actionable Blog Tricks to Skyrocket Your Sales
    It simply means you should realize the power of your blog for educating your future customers, and strive to create a reader experience that’s as informative and valuable as possible. It should be a natural extension of your customer-focused strategy, enacted by matching content to the key terms your prospects are using to find answers.
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Customer] 6 Guaranteed Tactics to Turn Facebook Likes Into Leads
    Top for HubSpot Customers: The HubSpot Welcome App makes doing this extremely easy.). Create Custom Page Tabs to Promote Offers: Customization of Facebook pages is tough.but not impossible. Creating custom page tabs are a great way to expand the possibilities of your Facebook page. But when has 'nice' ever been enough?
  • VIDYARD  |  TUESDAY, MARCH 10, 2015
    [Customer] Read This To Find Out How To Make A Compelling Call-To-Action
    You can use a CTA to encourage potential customers to continue along a content journey, and convert from stage to stage of the funnel until they become a customer. If you’ve created a mid-funnel customer testimonial video, your CTA can link to a downloadable case study. Before you know it, you have a new customer!
  • MARKETING ACTION  |  MONDAY, JANUARY 26, 2015
    [Customer] National Cyber Security Alliance Encourages Businesses to Support Data Privacy Day on January 28
    We continue to see organizations affected negatively by breaches, leaks, and short-sighted mismanagement of their crucial asset: the customer’s personal, private data, which should be sacred. 'Privacy stewardship must be the central essence of any organization’s digital DNA.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 12, 2011
    [Customer] Measure the Value Prospects Assign to Your Marketing Content
    Social – How many of your prospects and customers are sharing your Webinars, white papers and other content with their social networks via Twitter, LinkedIn, Facebook or mentions in their blog posts? There's a lot of talk about measures and metrics. Do you even know how much time it takes to read the piece on average?
  • LEADSLOTH  |  TUESDAY, AUGUST 24, 2010
    [Customer] What Lead Nurturing Content to Send When?
    For example, if prospects download a whitepaper on the trends in your industry, they may also be interested in analyst reports or customer case studies. My first recommendation is to focus on the most promising customer segments first. By the way, you can still register for the webinar. What Is Lead Nurturing Content? Register now ».
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 22, 2011
    [Customer] A B2B Marketer’s Wish List for 2012
    With so many different platforms, forums, channels, etc to engage prospects and customers online, having one tool to pull it all together can be a huge time saver – not to mention a sanity saver as well. by Andrew Moravick | Tweet this Another year is quickly passing, and with it annual marketing plans are coming to a close. Integrated apps.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 11, 2011
    [Customer] Interview: Joe Pulizzi On the State of Content Marketing
    That said, it is still an incredibly powerful tool that, when done right, propels sharing, gets found in search engines, and works as an efficient communication vehicle to both customers and prospects. It’s still a relatively new phenomenon, especially when it comes to custom content creation through that channel. Share email. Twitter.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 5, 2014
    [Customer] Get the Most from Your Transactional Emails
    Wikipedia defines them as: “Transactional emails are usually triggered based on a customer’s action with a company. Here are 3 things your transactional emails should be in order to deliver: Friendly  – Your transactional emails are a necessity for your business, but also an important touch point you have with your customers.
  • PAUL GILLIN  |  THURSDAY, FEBRUARY 24, 2011
    [Customer] Let Your People Speak!
    B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. One of my favorite stories from Social Marketing to the Business Customer is Indium Corp., They should be the ones positioning customer communications as a privilege, not a chore.
  • JUNTA 42  |  THURSDAY, JULY 8, 2010
    [Customer] 3 Lessons from LeBron James, the Media Company
    As a brand, are you engaging your customers with stories they would find interesting?   How can you be interesting to your customers? Are you telling your story in multiple ways, where your customers are at? He is, for sure, the highest paid player (including endorsements) in the National Basketball Association.
  • ENGAGE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Customer] Serving Up Social Media (When You’ve Already Got a Full Plate)
    Not-So-Tasty Tweets I wanted to know what the panel does when they have angry customers or diners tweeting at them, or blogging negative reviews. They said they actively reach out to those customers, by DM’ing them on Twitter or sending them an email if they can, to help rectify the complaint. L ucky me! My task? If you’re in the D.C.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 26, 2013
    [Customer] A Lesson From Martha Stewart and iCracked: Taking Social Monitoring to the Next Level
    Put yourself in your customer’s shoes — what would they say? Put yourself in your competitor’s customer’s shoes. Develop relationships with your customers when they share their excitement about your company, or even their disappointment. It’s understandable — there’s a lot of noise out there. Social Media
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 13, 2013
    [Customer] Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom
    Instead of simply using Pinterest to promote their brand, Nordstrom is using Pinterest to find out what their customers want. Nordstrom knows where their customers are. 'Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. 2) Listen to Your Audience.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Customer] 12 New Year's Marketing Resolutions You Can Actually Keep
    As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. successfully optimized search campaign can help your business generate more leads and get found by potential customers.
  • THE B2B RESEARCH BLOG  |  TUESDAY, JUNE 12, 2012
    [Customer] It’s all about the lead
    Leading the pack is email marketing – 42% name email as one of their most effective lead generation channels when targeting new customers. . Marketing still plays second fiddle to sales in B2B organisations. . Fair enough.  After all, few brands have buyers queuing at their door so ‘hunting’ revenue has to be a key focus. The solution?
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Customer] A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare]
    but what about customizing the PowerPoint slides to fit your business? 4) Customize your graphs and charts to fit your company''s theme. Click on individual elements in the graph to customize them. 'It''s a brand new month, everyone! It''s a time for new beginnings. But wait. aren''t we forgetting something? And that''s it!
  • HUBSPOT  |  TUESDAY, MAY 31, 2011
    [Customer] 12 Essential Facebook Stats [Data]
    My customers and prospects don't use Facebook.". 67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel. Should my B2B company have a Facebook page?". Our Facebook page only has a few hundred fans, so why bother?". 93% of adult US Internet users are on Facebook.
  • ENGAGE  |  WEDNESDAY, MARCH 30, 2011
    [Customer] A Face for Radio: Writing Lessons Learned On Air
    Or, subscribe to Engage the Newsletter * And oh yeah, these opinions belong to Michael, not TMG Custom Media { 3 comments… read them below or add one } Tom March 30, 2011 at 10:10 am Best thing I’ve read in a long time. Kate Ottenberg Kate Ottenberg is TMG Custom Medias Director of Video Publishing and Media Relations.
  • THINK PENNY PACKER  |  FRIDAY, OCTOBER 21, 2011
    [Customer] White Papers and the Buying Cycle
    Wikipedia defines a white paper as an “authoritative report or guide that helps solve a problem…often used to generate sales leads, establish thought leadership, make a business case, or educate customers, channel partners, or investors.” Content Marketing Thought Leadership Marketing
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 27, 2012
    [Customer] Integrating Social Media Into The B2B Marketing Mix [Slides]
    We are in a battle for customer attention and focusing just on social media is a mistake too many businesses are making. This presentation covers the change that is occurring in marketing. Marketers are no longer in control of the message. And yes, we covered the “Social Media ROI” and related questions. Social Media
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Customer] 5 Best Practices for Engaging a Global Audience
    Ensure all the the messaging you produce is informed by customer pain points, needs and questions or internal business goals by identifying overarching themes first. '*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Develop Buyer Personas. Build a Workflow for your Team.
  • ENGAGE  |  MONDAY, MAY 16, 2011
    [Customer] 4 Must-Haves for Must-Have Brands
    The amazing customer experience, every time. Wonderfully helpful customer service, every time. Harris Poll Suggests Not Much (triplepundit.com) If you liked this, try: 5 Things Brands Want from Facebook Fans Besides Money Battle of the Brands: How Nothing Sells Itself The Future of Marketing: Cling to Your Core and Your Customers.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Customer] B2B Fail: Confessions, Apologies, and Questionable Motives
    In the same way that the customer is always right, so is the user. don’t doubt that Referral Key’s importation function has, as Mr. Ott pointed out in his responses, the same customization and opt-out features as “any other site.” Confession. Last week I did something really embarrassing. should have dug deeper.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 6, 2014
    [Customer] Holiday Email Marketing Made Easy – Our “Everything Holiday” Site is Here!
    With actionable holiday email tips and helpful resources like an automatic holiday subject line generator, a planning calendar, an infographic with the Top 20 Most Effective Holiday Subject Lines , plus special holiday promotions (including custom holiday logos, cards and other goodies), there’s a gift for everyone. All rights reserved.
  • THE ROI GUY  |  TUESDAY, JANUARY 15, 2013
    [Customer] Sales and Marketing Alignment in 2013? Not so Fast!
    In fact, CEB reports that 57% of the buyer’s journey has been completed prior to the customer engaging with a sales professional. Leverage new technology and Tablets to eliminate the mini-van of content needed and advance to a more provocative, data-driven, interactive, intelligent and relevant customer engagement.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2011
    [Customer] 10 Fundamental Tips for Social Media Community Managers
    Most commonly, community managers are responsible for engaging current and potential customers via social media and growing vibrant, enthusiastic communities around their products and services. Some community managers even facilitate conversations in private online forums, work with internal company intranets, and act as customer support.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Customer] In marketing, authenticity is the new black
    “How can we get our customers to think we are authentic?” 'Marketers have a longstanding reputation as many not the most straightforward folks you’ve ever met. Like salespeople, marketers have been known to shade the truth just a touch. They know how to give any story just the right “spin.” Marketing is changing.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 13, 2014
    [Customer] Content Marketing: How do you know if it���s working?
    Newt Barrett and Joe Pulizzi in their book Get Content, Get Customers , say this: “Perhaps a better way to judge the effectiveness of a content plan is to analyze return on objective , ROO…ask the question, ‘One year from today, how will you know whether or not the project was successful?’” newsletter 75%.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Customer] Influence: Facts, Opportunities and Threats of Influencer Marketing
    An enormous opportunity for marketers and the reason why they are fishing massively for influencers, word-of-mouth, customer and peer reviews, etc. Since the thoughts and advices of others (customer reviews, posts of so-called “thought leaders, etc.) The importance given by people to the opinions of others is well known by now.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2012
    [Customer] How to Avoid Sending the Worst Sales Email
    In fact, a quick Google search for “worst sales email” yields a strong sampling of entertaining emails and customer rants. by Jody Mooney | Tweet this Has your inbox ever been plagued by a poorly made “sales email”? You’re not alone. Most of us have received one of those cringe-worthy emails from some anonymous seeming sales rep. Be Timely.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 20, 2011
    [Customer] B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet
    You can also compare their scores, which, since you can change the weights applied to different inputs, means you can get your very own, custom comparative ranking. I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 2, 2010
    [Customer] Cold Calling with Content
    Content includes voicemails, conversations, emails, articles, Tweets, Answers on LinkedIn, status updates and wall posts on Facebook, blog posts, webinars, videos, podcasts, eBooks, white papers, customer success stories, etc. That's not a question that I, as a content marketing strategist, get asked very often.if Twitter.  
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Customer] The New 4 P’s of Marketing
    Marketers are tapping into the zeitgeist by collecting data, analyzing it and passing it along to buyers and customers. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s our attempt to spice up the stodgy principles of marketing.
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 11, 2010
    [Customer] B2B Marketing and Sales Books: What's On Your Summer Reading List?
    Brian and Dharmesh talk about just what "inbound marketing" is, how you can get found by the prospects you want to do business with, and how to convert those prospects into customers. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? This list is the tip of the iceberg for you.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Customer] The Appeal of B2B Social Networks
    Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Forums and discussion groups date back to the late 1960s and have been a staple of customer support operations at technology companies for 30 years. Communities are the convention centers of social media.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 27, 2013
    [Customer] Top Five Tips for Cold Calling
    It’s nearly impossible to close a sale on the first call, so never leave your potential customers hanging. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Michael Powers, Buzz Coordinator at NetProspex. There are not many people in sales who would say they absolutely love cold calling. Establish a connection.
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 10, 2011
    [Customer] Do You Need a Service Level Agreement Between Marketing and Sales? – by Christopher Ryan
    I have written a lot about the gap between marketing and sales in B2B companies and you can download my whitepaper about this subject here.  One of the trickiest aspects of the relationship is establishing the marketing and sales metrics.  Once you do this, you then need to agree on who is responsible for which part of the process. Chris Ryan.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 8, 2010
    [Customer] Five Characteristics of a Good B2B Marketer by Christopher Ryan
    Marketing is a people business, and regardless of whether we are dealing with customers, prospects, partners or colleagues, we need to know what motivates them to action.  A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners.  Most of our clients are doing some form of pull marketing.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 7, 2010
    [Customer] Savvy Week in Review - May 7
    Periodicals, Constituents & Comorbidities: How To Avoid Confusing Your Customers With Lingo - by @rohitbhargava At Savvy, we're all about using words your audience can understand. But in between all the laughter and chit-chat, we managed to digest some good reads this week. Hope you enjoy them as much as we did! Have a great weekend!
  • SYNECORE  |  MONDAY, APRIL 14, 2014
    [Customer] View From the Top: 9 Examples of Desk Top View Design
    What better way to attract customers than to draw them in with a familiar picture of a desk or table? 'As a web designer, I spend a lot of time online.like a lot. Like most creatives, I enjoy seeking inspiration from other designers. This means exploring and interacting with a lot of different kinds of websites. The desk top view. Munchery.
  • HUBSPOT  |  TUESDAY, MAY 22, 2012
    [Customer] The 5-Step Guide to Executing an Outstanding Inbound Marketing Campaign
    It's not that it's a difficult concept -- an inbound marketing campaign is simply a concentrated effort to attract leads and customers who are interested in a particular topic, or have a specific need. What to Measure: Downloads, registrations, new leads, and eventually, the number of customers those offers generated.
  • CLIENT BRIDGE  |  THURSDAY, MARCH 14, 2013
    [Customer] Why to Use Video in 2013
    Online marketers will find that videos are more appealing to their mobile customers. User-generated Videos Are Put to Use Videos created by customers can be more powerful than videos created by a business. Shoppers, online users, news consumers, and nearly all others on the Web have a hearty appetite for video. View Original Article
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 4, 2012
    [Customer] Content Marketing Lessons for Small Business
    Things you can write about: People, Places, Passions." - Start looking for content by talking to your employees and customers. Never stop listening." - Use Google Alerts and regularly search Twitter for customer interactions. The TopRank Online Marketing blog has 17 lessons about content marketing for small businesses.
  • WRITESPARK  |  TUESDAY, AUGUST 14, 2012
    [Customer] Justifying the Cost of an Experienced Freelance Writer
    Customer and SME Relationships. Interact with customers and subject experts, including high-level executives, in a way that maintains a positive perception of your company and the marcom department. "How long have you been freelancing?" is a question I rarely hear when I am discussing my copywriting services with a potential client.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 20, 2011
    [Customer] B2B Mobile Marketing Mistakes
    Failing to Collect Additional Data Via a Mobile Campaign More information about your customer is always better, and mobile campaigns are a chance to collect new, detailed customer information. Mobile marketing is not just for business to consumer relationships. Reliance on PC-based Website Design a mobile optimized website as well.
  • MARKETING GENIUS BLOG  |  MONDAY, AUGUST 22, 2011
    [Customer] Building a Presence at Dreamforce
    We’ll be starting out the week on Monday, 8/29, with our first Genius Users Summit , where we will gather our customers to review best practices, meet with industry leaders and share experiences with one another. Like in years past, we do have our standard booth, where we will be there to meet with our customers and prospects.
  • INSIGHTIQ BLOG  |  THURSDAY, MARCH 17, 2011
    [Customer] ESPN: Maximizing Audience Data to Drive Revenue Growth
    In our experience, there are four key drivers of value in the Media industry: Data volume, quality and value : The ability to build a complete view of the customer offline and online.  We have partnered with ESPN for over four years to build a Fan Relationship Marketing (FRM) capability and culture within the organization.  Easy, right? 
  • CLIENT BRIDGE  |  THURSDAY, MARCH 17, 2011
    [Customer] Small Marketing Ideas with Big Reach
    In the face of information overload, readers and customers have become more adept at info-grazing, skimming, filtering flak, and personalizing streams. There are many services to support customized smart-phone and tablet app configuration/distribution/management. To succeed, you must distribute big value while thinking small.
  • BUNGALO  |  FRIDAY, OCTOBER 22, 2010
    [Customer] Taking the Leap to Geographically Expand.
    What is the average lifetime customer value of my clients, and how does that compare to my annual average customer value? Gaining Market Share: To penetrate, or geographically expand? Definition of geographically expand: “self explanatory,” outside your core market. Geographic expansion is a great way to grow top line revenue. 
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2011
    [Customer] How Valuable Is Social Media Really? [Chartoon]
    We took a look at the results of our 4500 customers during the month of April, and let Mythy the Unicorn and Takeaway Tim dive in. Last month, our good friends over a Marketing Pilgrim wrote an interesting post titled " Under 1% of Web Visits Come from Social Media." With that kind of a headline, we had to dig a little deeper.
  • MARKETING ACTION  |  MONDAY, JUNE 9, 2014
    [Customer] What Sales Should REALLY Expect From Marketing Automation
    'The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. For example, suppose you have good customers in a manufacturing vertical who bought your product because their pain registered as a 7 on a 1 to 10 scale, and your product solves that problem. Score leads.
  • BIZNOLOGY  |  THURSDAY, JUNE 19, 2014
    [Customer] Mobility and why it matters
    Personalization tailors content while contextualization tailors the entire experience–including content–by activating data about the customer’s situation in the physical world. More and more companies are utilizing apps and mobile-optimized websites to allow their customer to pay for goods and services. billion. Position.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 25, 2013
    [Customer] 5 B2B Social Media Stats That Will Blow Your Mind
    65% of B2B Marketers Have Acquired a Customer Through LinkedIn. With the inclusion of company pages—especially with the new analytics LinkedIn provides—and LinkedIn Groups, there’s nothing stopping B2B social media marketers from connecting with customers in this enormous social space. Google+ Grew 33% from June 2012 to May 2013.
  • BLOG MY CALLS  |  TUESDAY, SEPTEMBER 4, 2012
    [Customer] 4 Reasons Mobile Marketing Leads Are Better
    They convert to customers more frequently than web leads do. Those leads only convert to customers 2% to 6% of the time. We're constantly conducting research about mobile marketing. We believe mobile marketing is the future of the marketing world. Mobile marketing is huge now and will only get bigger. That's a fact. But why?
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Customer] 12 Surprising B2B Marketing Spammers on Twitter
    Unitag gives businesses a way to customize QR codes with your own embedded branding and design elements. BuzzFork generates leads, customers and social engagement for brands, agencies and individuals on @Twitter and Vine. 'Collecting followers is so last decade. Apparently, then its different. Twitter Favorite Spam. It’s simple.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 17, 2013
    [Customer] 3 Mistakes to Avoid When Outsourcing Your Lead Generation Program
    They trust that we are the experts, and that’s the key to every successful customer engagement we run as a company. The best programs are the ones where the customer is highly engaged right from the get go. 'I am so lucky when it comes to clients. Ironically, three clients have asked me the same question within the past two weeks.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 12, 2011
    [Customer] Keep Going Marketing! Those Leads Are Not Ready For Sales Yet!
    You really have one of two options, either set up a lead scoring program that values MQLs based on customized behavior patterns that you determine make a qualified sales opportunity, or set up an inside sales team to call through the pile of hay and find those needles. For most companies, it is not the ideal way to develop new clients.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 24, 2011
    [Customer] What Jon Stewart and Newt Gingrich Taught Me About Stock Photography
    believe a good marketer can use stock photography responsibly without implying those are actual customers. About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Stock photography is really a staple of the marketing business.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 23, 2013
    [Customer] 10 Ways B2B Businesses Can Use Pinterest
    Related Stories Top 7 Reasons Your Business Should Be Interested In Pinterest Along for the Ride: Social Conversations on the Customer Journey Simple Tweaks to Improve Social Media Lead Conversion.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 5, 2011
    [Customer] Dun & Bradstreet Uses B2B Social Media to Bring Data to Life
    At a high level, our key business objective is to continue to be the leading source of commercial information and business insight so that our customers have the actionable intelligence needed to make sound business decisions. We also use social media to tell our customers’ stories. Social media enables us to do that.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 12, 2012
    [Customer] Why Michael Jordan would get a rejection letter | The Fatal Flaw in the Job Description/Resume Process
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. How to Find New Customers is the simple guide to B2B demand generation.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 2, 2009
    [Customer] 7 Simple Steps to Get Started With Content Marketing
    Content marketing is about creating and distributing valuable content to attract a clearly defined target audience with the objective of driving profitable customer action. The ultimate goal is to attract more customers, so that’s how you will measure your strategy. Jep Castelein. Contributing Blogger. How different the world is today!
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 16, 2010
    [Customer] The Next Transition in Communication
    Steven also wrote the book Digital Body Language , which explores how to understand customer intentions based on their online behaviour We're pleased to present a guest post by Steven Woods , CTO of Eloqua and author of Digital Body Language, who shares his thoughts on where communication is headed -- and how marketers can prepare.
  • NUSPARK  |  SUNDAY, MARCH 17, 2013
    [Customer] MindMatrix: A Unique Marketing Automation Platform for SMB
    One example:  being able to produce, on the fly, a customized and personalized sales proposal.  Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. here are many marketing automation systems out there that can help firms manage and nurture leads into sales.  Sure, Paul. 
  • ANNUITAS  |  TUESDAY, AUGUST 28, 2012
    [Customer] Why BANT No Longer Applies for B2B Lead Qualification
    In a recent study, only 29% of B2B buyers said they “always” supply accurate information on custom questions on a web form.  Fifteen years ago I worked for a B2B marketing agency that had an outbound call center focused on lead generation.  That was then, this is now.   We are smack in the middle of marketing 2.0, Now think about these 83.3%
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 3, 2011
    [Customer] Is Your Social Media Strategy a Field of Dreams?
    You need to ask yourself “where do your existing and potential customers play?” Are there any needs or customer segments that aren’t being served? Who their fans and followers are: Are these customers, employees, partners or the general public? Volume of customer service issues handled. Step 1. Step 2.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 10, 2015
    [Customer] The month in #mrx
    The ‘growth’ bit – it’s someone who is obsessively focussed on growing a metric, whatever that may be (customers, viewers, users…).  'Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Customer] Not All Press Is Good Press
    Having your company be pinned to irrational behavior, poor customer service or otherwise might make a lot of people aware of your company but it can setup adoption hurdles that are hard to leap over. Customers might know you, but presuming that they are using your product is a bad idea. Conventional wisdom gets outdated.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 23, 2013
    [Customer] Staple Yourself to a Lead
    As companies became more customer-centric, the authors suggested that managers needed to staple themselves to an order to really understand the customer’s experience.  'by Amy Guarino Nine years ago, Harvard Business Review published an article called Staple Yourself to an Order. Take Yourself on the Buyers Journey.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Customer] Why Spam Commenters Are Better At Marketing Than You
    Your customers are no different than you. Take a look at your inbound marketing strategy and determine how you can incorporate more flattery for your prospects and customers. This could include simple things like customer profiles or video interviews for your blog. Spam is annoying. Nothing from a real person. So should you.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 30, 2010
    [Customer] 24 Full Service Tools to Manage B2B Social Media
    Use Postling to create content, stay organized and reach your customers. Sprout Social was created to help your business harness the power of the social web and turn social connections into loyal customers. The social networks that each systems supports is listed along with the price (if published). ———-. BuzzTrac.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Customer] The Social Media MBA: Part 5: Application and Integration of Social Media
    You have to get your customer’s Attention , build their Interest in your product, and convince them they want your offer by building Desire. Social media gives business a chance to expand traditional methods and involve customers in the marketing process. Finally, the consumer will take Action and make a purchase. There is not.
  • HUBSPOT  |  FRIDAY, JULY 15, 2011
    [Customer] 5 Misconceptions About the Mobile Web
    Despite all the growth, major misconceptions exist among businesses about how to effectively use the mobile web to best serve their customers and support their business. You might think, “I don’t have or need a mobile site” However, your customers are already visiting your page on their mobile devices. Guess what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Customer] How do you use social media to promote a boring product?
    4) Where are our customers and competitors? 4) Where are our customers and competitors? 'Is your business boring? Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. Printer cartridges. Blenders. Waterproofing. Shipping containers. This product is burritos. Is that a good “only we?”
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 23, 2013
    [Customer] The Amazingness of Marketing Automation
    It’s up to you as a modern marketer to take the first step and optimize the way you market to customers and prospects. by Jason Miller The future of marketing is sitting at our doorstep. Marketing automation is the platform that will help you manage the workflow through this brave new world and its amazingness cannot be overstated.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JANUARY 30, 2013
    [Customer] Taking Your Team to the SEO Super Bowl
    They’re essential for reaching new customers, they’re exciting for everyone involved, and they also make for great links. Get customers talking. Your customers are your best assets. From training camp to pre-season and from trades to injuries, each team works all year to reach the Super Bowl (except the Bills. Personnel Changes.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 9, 2010
    [Customer] How to write lead generating white papers?
    Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?"
  • SAZBEAN  |  MONDAY, MAY 20, 2013
    [Customer] Interview with David T. Scott — Author of The New Rules of Lead Generation
    They just need very effective lead generation marketing to help bring customers to them. Also, many marketers don’t know which lead generation tactics will provide them with the best leads, or help them to reach their target customers. 'This is an interview with David T. and how to use them. It’s a powerful paradigm shift.
  • SAZBEAN  |  SATURDAY, APRIL 6, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of April 6, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of April 6, 2013… It’s Time to Stop Thinking Like Marketers  (Social Media Marketing) Data is Not Killing Creativity, it’s Just Changing How We Tell Stories  (Tech Crunch) Social Media for Customer Service: Just Do It! News & Notes
  • SAZBEAN  |  SATURDAY, MARCH 9, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of March 9, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 9, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of February 9, 2013
    eConsultancy). News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 18, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of August 18, 2012
    Your Best Web Marketing Tool is Calling  (Spin Sucks) Social Marketing: It’s (Still) All About Your Content  (Socialnomics). News & Notes
  • SAZBEAN  |  SATURDAY, MAY 26, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of May 26, 2012
    The Cost of Losing a Customer’s Trust  (GigaOM). Here are the top Internet strategy, marketing and technology links for the week of May 26, 2012… How to Use Data to Enrich Your Content  (ProBlogger). Clearing Clouds of Confusion – The 5 Categories of Social Media Software  (Convince and Convert). Chapman  (Marketo).
  • CONNECT THE DOCS  |  MONDAY, JANUARY 30, 2012
    [Customer] ThinkBook
    It can be gifted to your partners and customers to achieve greater heights of productivity, creativity and effectiveness - by encouraging them to think about how they work and to help them push their boundaries. A man may die, nations may rise and fall, but an idea lives on. John F. Kennedy. Ideas are always powerful. Reviews
  • SAZBEAN  |  FRIDAY, JANUARY 13, 2012
    [Customer] 6 Lead Nurturing Emails Every Business Should Send
    So, what do you do with those qualified but reticent leads to turn them into customers? Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. Lead nurturing, of course! Those numbers are pretty encouraging, so where to begin? Emails That Educate. News & Notes
  • SAZBEAN  |  SATURDAY, OCTOBER 1, 2011
    [Customer] Top Internet strategy, marketing and technology links for the week of October 2, 2011
    Yes, You Can Acquire Customers On Facebook  (All Facebook). Here are the top Internet strategy, marketing and technology links for the week of October 2, 2011… How the Power of One Can Take Your Blog to Many  (ProBlogger). Shoppers via Social Sites Buy Less Often, but Spend More  (Marketing Profs). The Science of Blogging  (ProBlogger).
  • SAZBEAN  |  SATURDAY, AUGUST 6, 2011
    [Customer] Top Internet strategy, marketing and technology links for the week of August 6, 2011
    HOW TO: Target Ads Without Stalking Customers on the Web (Mashable). Here are the top Internet strategy, marketing and technology links for the week of August 6, 2011… The best social media books that have nothing to do with social media (Simply Zesty). Things Google+ Does Better Than Facebook and Twitter (NYTimes). ProBlogger).
  • SAZBEAN  |  SATURDAY, JULY 23, 2011
    [Customer] Top Internet Strategy, Marketing and Technology Links for the Week of July 22, 2011
    EXCLUSIVE Q&A: RightNow’s CMO Talks About How Social Media Has Completely Changed Customer Service  (Business Insider). Here are the top Internet strategy, marketing and technology links for the week of July 8, 2011… By the Numbers: Google+ the Biggest Social Network Launch Ever? All Things D). FastGush). All Things D).
  • REPUTATION TO REVENUE  |  SUNDAY, MARCH 28, 2010
    [Customer] Master narratives and framing the debate with B2B marketing
    To what extent does that idea currently drive the larger industry dialogue around a key customer concern? Years ago, when I was a lowly graduate student at MIT, I learned an essential lesson about communications while taking a course on "framing" the news. Politicians understand this the best. It's critical with B2B marketing, too. Delivered."
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