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  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 11, 2012
    [Customer] 18 Tweetable Moments From Content Marketing World 2012
    My content marketing call-to-action for marketers and business people is to look at how to implement a solid, company-wide change in mindset from a product-focus to a customer-based solution-focus. Get customers! Just answer the questions your customers have. Hanging with C.C. Cmworld. BrennerMichael. Michael Brenner. Cmworld.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 13, 2012
    [Customer] Content Marketing Books to Help Sell the C-Level
    Get Content Get Customers. Where  Get Content Get Customers  leaves off, Content Rules ramps it up a notch, with clear instruction and motivation on everything from content strategy to newsletter creation to blogs and social media…with some amazing case studies along the way. Written by Joe Pulizzi. Content Rules. Chapman.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 25, 2013
    [Customer] Click Ad Fraud is out of control — Here’s how you can fight back
    Also, the lead forms filled in by workers paid to do so are not going to turn into paying customers. The “Instead of blocking the bad guys, maybe we should focus on human  whitelisting techniques  to reward the real sites that are delivering profitable target customers. Fake Impressions, Fake Clicks, Fake Leads. Augustine Fou.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 11, 2016
    [Customer] VerticalResponse Now Integrates with Easy to Use Form Builder, JotForm
    Here, you can customize the fields you need to match with VerticalResponse. Incredibly easy to build customized web forms. Whether you’re using online forms to collect leads, survey responses, or RSVPs for an upcoming event, JotForm makes it easy to build your VerticalResponse email lists. About JotForm. Over 8,000 templates.
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Customer] How to Painlessly Transition Your Company to Inbound Marketing
    This allows you to create a customized landing page just for this advertisement -- you know, something a little more personalized to the reader and the ad you created than just your homepage. Look at your website analytics to see how many users were sent to your customized landing pages or landed on your website because of your blog posts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 9, 2015
    [Customer] The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?
    client of ours in the call center industry, for example, recently had us create a blog post focused around a video one of their customers had put together (that featured their product). best practices from industry experts), customer testimonials, resource guides, product spotlights, image/video galleries, and more. Diversify Content.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Customer] Why Lead Nurturing is an Art AND a Science
    If you’re using a tool like Marketo’s Customer Engagement engine , you can examine your overall Engagement Score. Late-stage content is more product focused, such as demos or customer case studies. In other words, it’s both an art and a science. The Art Side. Nurture Content Manager. Setting the standard for content quality.
  • HUBSPOT  |  FRIDAY, DECEMBER 21, 2012
    [Customer] 9 Undeniable Advantages of Using Personalized Content in Your Marketing
    Follow-up Email: Thanks the customer for converting and makes recommendations for next actions, including reconversions based on complementary content. Cutting the number of steps to get to conversion will, duh, help you get more conversions. 3) Less Email Yields More Customers. That almost never happens, though. But only 19% do it.
  • HUBSPOT  |  SATURDAY, OCTOBER 4, 2014
    [Customer] Competition vs. Collaboration: What to Do With Disengaged Employees
    typical sales employee may respond better to a competitive program, while a typical customer service employee may engage more with a collaborative one. On the other hand, over 60% of customer service employees indicated their preference for a collaborative work environment. To read more content like this, subscribe to Sales.
  • MARKETRI  |  FRIDAY, JULY 27, 2012
    [Customer] Marketing Myself: How the Right Marketing Plan Got Me Hired
    As a Marketing Coordinator at Marketri, it’s my job to help clients achieve their marketing goals on time and on budget. I use strategic planning, social media, search engine optimization, public relations, and Web site design to make sure my clients are landing the customers they want. The Problem. "Oh, jeez, good luck with that!"
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 11, 2013
    [Customer] How to Get More Out of Your Content Promotion
    How do you get your thought leadership pieces to your audience?  To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. by Dayna Rothman You have worked hard to create some awesome content. Now what? Write a press release.
  • CAPTORA  |  THURSDAY, JULY 7, 2016
    [Customer] Learning to Love TOFU
    The way that we’re thinking about it is we have a CEO group, a few of our CMOs, and our customer base are having this discussion right now. What’s a new customer worth to you? What’s the lifetime value of a customer, and does it expand? You’ve created a value of your overall customers. based Inc.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 12, 2012
    [Customer] 43% of B2B CEOs of Never Consider Social Media in Decisions
    This has potential impact on attracting prospects and retaining customers, as social media sites and other online sources continue to be business people’s first stop when searching for information about companies. Here are some highlights: 43% of B2B CEOs of never consider social media reputation in decision making.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 20, 2013
    [Customer] Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013
    Integrated marketing can help marketers reach customers and prospects across a range of channels, but doing so requires care and tact. Social media has grown to be a powerful way for brands to build connections with their customers and audience. Happy Friday, Sales Prospecting Perspectives readers! Enjoy! Now, on to our Weekly Recap.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 2, 2013
    [Customer] Marketo Files for IPO: Will High Growth Outweigh High Losses?
    high cost of revenue makes it hard for a company to become profitable even as it grows, since much of the new revenue is spent on the new customers. So its losses aren’t simply due to high investment in new customers. Marketo made good today on its promise to file for an initial public offering (IPO). It’s a major accomplishment.
  • SYNECORE  |  FRIDAY, SEPTEMBER 18, 2015
    [Customer] What to Expect During the HubSpot Onboarding Process
    HubSpot also provides a free, proprietary CRM to their customers that is easy to use and communicates directly with the marketing automation side of things. Add Custom Contact Properties as Necessary – This is your opportunity to add any additional contact properties unique to your company. What to Expect. Keep your analytics pure!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 2, 2013
    [Customer] How to turn employees into a beacon for your brand
    As a customer, this would create a very strong impression of a business where employees care about every detail. Employees By {grow} Community Member Deborah Lewis. love to frequent Caffe Nero, a UK coffee house chain, and I was captivated by a dramatic interior design change at one of my favorite hang-outs. The first one didn’t know.
  • ACT-ON  |  TUESDAY, JULY 5, 2016
    [Customer] 3 Things Jerry Seinfeld Can Teach Us About Creating Quality Content
    Always think about matching influencers with your customer personas. Jerry Seinfeld’s show “ Comedians in Cars Getting Coffee ” is not just good fun – it’s also built on a simple foundation of quality content gold, which you can replicate without breaking the bank on antique automobiles. Jerry the content genius.
  • ION INTERACTIVE  |  THURSDAY, MARCH 31, 2016
    [Customer] 5 Common Reasons Good Content Fails
    The key is to find your brand’s unique value to the customer and then make sure your audience understands that value. And the reason for that is because interactive content is simply more personal, with more opportunity for customization than a static sales pitch. Anna Talerico, ion interactive's EVP and cofounder. So, what gives?
  • LEAD LIAISON  |  TUESDAY, DECEMBER 22, 2015
    [Customer] Exit Intent: Why It’s Important and How you Can Use it to Convert Website Visitors
    Some customers will even place items in their shopping carts and then leave without completing a purchase. If so, exit intent technology ensures that your customer sees those offers before they decide to leave your site. Even the biggest online sites experience this same problem. The reality is that website visitors are fickle.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 12, 2011
    [Customer] Best Practices for Building and Using Value-based Sales and Marketing Tools
    Topics include: C ontent marketing optimization and interactive smart content, V alue-based sales enablement optimization, IT and Marketing Economics, Value sales & marketing, ROI and TCO basics, A linean customer case studies and best practice examples. The resource center can be found at [link].
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 8, 2012
    [Customer] Savvy Week in Review - June 8th
    Four Things Customers Want When Making a Purchase Decision by @SpinSucks. Really? Welcome to the month of endings and beginnings. All over the place, kids are graduating from one stage of life and entering the next one. School days are coming to a close and summer is revving its engines. Here are our favorite picks from the week.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 8, 2011
    [Customer] Savvy Week in Review: April 8th
    Rob Leavitt suggests six types of content that prospects and customers will want to read, listen to, and view. April showers bring May flowers, but here in blogland they seem to be bringing loads of fresh new posts that are blooming with ideas, tips, and thought-provoking conversations. Give it a read and let me know what you think.
  • MARKETING ACTION  |  WEDNESDAY, MAY 6, 2015
    [Customer] Get Me On the List! Whitelisting & Deliverability
    You can segment your email list by receiving domain, and customize those messages to include instructions on receiving your email. Add us to your Custom Sender List. When the “Mail & Spam Controls” box appears, click the “Custom sender list” link. and –. How do I get whitelisted? Whitelisting. Gmail .
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Customer] 42 Tweetable Facts to Squash Marketing Fantasies
    Fact: Inbound marketing helps attract leads & also helps convert those leads into paying customers. Fact: 39% of B2B companies using Twitter & 41% using Facebook have acquired new customers from it. Fact: 41% of B2B companies & 62% of B2C companies using Facebook have acquired a customer from it. Inbound Marketing.
  • WEBBIQUITY  |  MONDAY, JANUARY 27, 2014
    [Customer] 28 (of the) Best Business Blogging Guides and Tips of 2013
    It does mean that you’re the most receptive and understanding of your customers’ needs,” the brilliant Wendy Marx offers half a dozen tips for making the transition, including writing for trade publications and speaking at industry events. Still—not every company that blogs realizes the medium’s full potential. Stop It!
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 31, 2011
    [Customer] 5 Ways to Salute Your B2B Employees Using Social Media
    Customers and prospects prefer doing business with people that they know, and the following simple ideas can help share your employees with the world. Employees have knowledge and experience worth sharing with customers and prospects. Many companies do this with customers, but this is an opportunity to showcase one of your own.
  • EMAGINE B2B BLOG  |  MONDAY, JULY 20, 2015
    [Customer] Start Spying On Your PPC Competitors In 3 Quick Steps
    For this reason I always create custom reports based on the data these tools graciously afford. Do you know how much your competitors spend on paid search every month? Curious what keywords they buy and what their landing pages look like? SEM Rush , KeywordSpy , and spyfu.com are a few of my favorites. What are you waiting for?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Customer] Website Evaluation Comes Before Site Redesign
    Website content (Is it customer-centric?). Interface with Customer Relationship Management (CRM) systems. Many manufacturers and industrial companies consider a website redesign during Q1. Poor SEO and conversions are the symptoms that are obvious to you. Only an in-depth website evaluation can diagnose the underlying causes.
  • HUBSPOT  |  THURSDAY, FEBRUARY 13, 2014
    [Customer] Why the Best Marketing Teams Embrace Process
    HubSpot customers know they have tools to help marketers attract visitors to your website, convert those to leads, and then close them as customers. If you''re a HubSpot customer, you can take advantage of this right away by logging into your HubSpot portal. But for many of us, it''s tough to simply start creating on command.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Customer] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    On top of your specific buyer and customer research, you should always feel out the landscape where your content will live – you want it to thrive once released into the wild. 1. Visually provides custom-made infographics that make your statistics pop. Content Research. The first step to content production is the research. Canva.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 20, 2012
    [Customer] The 5 Steps of Developing a Social Business
    These principles are made up of the core business communities which include employees, employers, customers, analysts, prospects, user groups, suppliers, donors, analysts, grassroots supporters and user groups. Due to the minimal interaction with the customers, the businesses do not consider taking advantage of social media.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 20, 2012
    [Customer] The 5 Steps of Developing a Social Business
    These principles are made up of the core business communities which include employees, employers, customers, analysts, prospects, user groups, suppliers, donors, analysts, grassroots supporters and user groups. Due to the minimal interaction with the customers, the businesses do not consider taking advantage of social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 7, 2014
    [Customer] You’ve hit marketing gold when the dog doesn’t bark
    It was buried far below other factors such as price, quality, service, and the efficiency of the product in the customer manufacturing plant. It was buried far below other factors such as price, quality, service, and the efficiency of the product in the customer manufacturing plant. Let me explain, through an example. This was a clue.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 30, 2013
    [Customer] 3 Steps To Improve Sales Forecasting
    Do your sales reps accurately know what the customer will buy when they win the deal? 2. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Frank Donny , founder and CEO of  Marseli , a marketing and sales analytics and performance measure software company. Inaccurate sales forecasting is not an easy problem to solve.
  • SCRIBBLELIVE  |  TUESDAY, FEBRUARY 16, 2016
    [Customer] Use the Science of Emotion to Write Better Headlines
    But for retailers, their customers are more likely to take action in response to the opposite type of marketing message: Safety, rather than intimacy. POLITICO recently ran a headline on its website titled, “The fury of Ben Carson.” At just five words, the headline’s not even a complete sentence. It doesn’t have an action verb.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 21, 2015
    [Customer] Add Some Zen to Your Marketing with Optimonk
    Successful small business owners often use a variety of tools and platforms to reach their customers. to see which options have the best conversion rates with your customers. We’re happy to announce our newest addition to the Integrations Marketplace : Optimonk! So how does Optimonk work with VerticalResponse?
  • BLUE FOCUS MARKETING  |  SUNDAY, JUNE 28, 2015
    [Customer] Now Co’s are Focused on Employee Experience (EX) via @mnburgess #HR #SHRM15 #Leadership
    UX (User Experience)   CX (Customer Experience). From the abstract: Companies the world over are focused on the pursuit of User Design (UX) and the importance of the Customer Experience (CX). After all, if our employees aren’t excited about what they do, how can we expect our customers to be? EX  (Employee Experience).
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Customer] 12 Realistic Ways to Make Your Social Media Data Actionable
    Customers are not shy about the products or services they love and hate. Brilliant! 8) Improve and triage customer service issues. This concept of receiving product and service feedback can be similarly extended to a customer service setting. Social media continues to rain data onto the market. Word on Social Data. Here's how.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 29, 2013
    [Customer] 3 Main Characteristics to Look for When Hiring Inside Sales People
    While I have developed a customized and comprehensive benchmark for each Inside Sales position for which I’ve hired, I always reply the same way…. Competitiveness : The unquenchable thirst to outperform one’s peers, and win the customer over to your point of view, found in athletes like Michael Jordan. But what is drive? BIG mistake!
  • 6SENSE  |  TUESDAY, DECEMBER 22, 2015
    [Customer] 4 B2B Marketing Trends to Watch in 2016
    Customer-Centric Marketing Will Become a Must-Have. We’ve now arrived at a place where customer-centric marketing will no longer be a nice-to-have, but a must-have for marketers who wish to remain competitive. For most customers, the online browsing experience is a long walk around the internet in search of relevant content.
  • TOMORROW PEOPLE  |  TUESDAY, JANUARY 15, 2013
    [Customer] Online Marketing: the Musical!
    Building great relationships with customers and other businesses through social media is vital in the world of online marketing. Blogging is a great way to stay interactive, and regular updates show your customers you care. It’s here! The new musical you’ve all been waiting for. Two different worlds!’ you cry. But not so fast!
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Customer] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
    Talk to your leads on the phone, ask employees on the front lines with your leads and customers how they talk about the concepts in your industry, and watch how leads and customers on Twitter, Facebook, and other social networks talk about your industry. Traffic and leads are good, but customers are better. The thing is.
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] Creating Sales Funnel Content for Manufacturing Marketing
    Because customers can now find information on their own, manufacturing companies must create a content strategy  that fits the needs at each stage. It should include content that both deepens the customer relationship and clarifies your sales message. The sales funnel varies for each industry. The 3 sales funnel stages are: Attract.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Customer] The Best Way To Convert New Buyers Is To Help Them First
    So brands need to become publishers and invest in content marketing in order to earn an audience instead of trying to buy it from TV ads, or banner ads, or logos on stadiums, or other techniques that interrupt our customers’ lives. This latest conversation reflects some of the biggest challenges in content marketing. GE is doing this.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 10, 2012
    [Customer] Webinar: Making SEO Fun In a “Boring” B2B World
    This webinar will cover some tips & tricks on creating great content that your customers want, driving link building campaigns using assets you already have, and will show real examples of other companies out there making it happen. Session summary. Find out new ways to make your SEO campaign fun, even if you are in a boring world.”
  • HUBSPOT  |  SATURDAY, SEPTEMBER 6, 2014
    [Customer] What to Do When Rebranding Is Your Only Option
    Its customers have negative associations with the company. People want to feel as though they''re making a difference, and doing that face-to-face is a great way to increase customer loyalty. If your client does need to change her company name, try to come up with an image or feeling she''s hoping to convey to customers.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2011
    [Customer] Five Ways B-to-B Marketers Need to Change Their Game
    These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects.   To influence the multiple Buying Circle members, and get to them early, you need to know who they are.  Image via Wikipedia. These days, the sales person has lost control. 
  • SALES ENGINE  |  SUNDAY, MAY 22, 2016
    [Customer] 5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star
    Widening Gulf between Transactional and Consultative Selling - In spite of the commoditization of products, customers are getting tougher to deal with and are demanding more support and expertise (there’s that word again), especially with the more complex decisions. Sales Engine CEO, Paul Rafferty with author Neil Rackham. Well…not so fast.
  • HUBSPOT  |  THURSDAY, JULY 12, 2012
    [Customer] How Even 'Boring' Industries Can Create Interesting Content
    Turns out it was boring for a reason -- 60% of it was focused on their company, product, or services, and only 40% of it was focused on actually solving customer pain points. We don't have the numbers, but we bet ya the 40% of content that actually solved problems got leads and customers reading to the end. Uh oh. Not necessarily.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 26, 2015
    [Customer] Why Content is Social Media Dietary Fibre
    Sustainable social engagement has a number of elements, including real-time conversations with your customers and prospects, regular participation in specialized corners such as LinkedIn groups or Google+ and adding meaningful, useful content to the whole thing. I like to start my Monday mornings with a visit to LinkedIn. It’s Visual.
  • HUBSPOT  |  MONDAY, JUNE 11, 2012
    [Customer] 11 Great Ways to 'Get Personal' in Your Email Marketing
    Create customer personas. Having well thought out buyer personas , the visions of your ideal customers, is crucial, because it will influence how you target your audience. As you're crafting your personas, think about your best customers' demographic information, job level, specific pain points, and their goals.
  • FATHOM  |  TUESDAY, MARCH 4, 2014
    [Customer] Your Strategy for Staying Competitive in Online Retail
    Just as ads should be used to get key messages across to potential customers, Sitelinks should be used to share key differentiators from your competitors. Utilize adgroup level sitelinks rather than campaign level, and include these variations as sitelinks to get your customers to the most specific page possible.
  • JUNTA 42  |  WEDNESDAY, OCTOBER 6, 2010
    [Customer] The 80/20 Rule of Corporate Content
    Marketers inherently know that the more they talk about themselves the more they are ignored by customers. 80% of the information (content) we develop inside companies is about our customers. We write proposals trying to solve customer challenges. We develop customer service FAQs to answer questions. It was all about Jan.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JUNE 6, 2011
    [Customer] The Problem with Big Data
    Just when you would think the explanation of data vs. intelligence was a mute point, a customer brought us another little anecdote that drives the nail in even further to the coffin of big data providers. It all comes back to the phone book. Most startups and even larger businesses have a need to deliver leads to the sales team. Sales 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 27, 2012
    [Customer] 3 steps to make the most of your eMail list
    For example, let the user select from a list of common business challenges that your product/service addresses, a list of technologies the customer uses, or the customers assessment of the skill level of the organization. Whatever will help you better message the customer. By Neicole Crepeau, Contributing {grow}  Columnist.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 28, 2013
    [Customer] B2B Marketing: What a 11% drop in conversion taught a live audience about lead gen
    Lead Generation: Who knows the customer better – Marketing or Sales? Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. Live test background. During that planning, we had to address a paradox that exists in lead generation. Control. Treatment #1.
  • ACT-ON  |  THURSDAY, JUNE 9, 2016
    [Customer] 3 Tips to Shrink Your Long Enterprise Sales Cycle
    Our customers are placing a big bet when they sign that contract, and it takes time to work through how risky that may be for them. love the excitement of a big deal, the impact they have on our company, and the closeness the longer sales cycle creates between our customers and my team. It’s long because our stuff is expensive.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 26, 2013
    [Customer] Your Facebook Ads Can Be Razor-Sharp with Social Contests
    Related Stories Along for the Ride: Social Conversations on the Customer Journey 10 Ways B2B Businesses Can Use Pinterest Legal Problems in Instagram Photo Campaigns. I have a feeling that social media managers will have a very hard time soon. Why do I think that?
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 13, 2011
    [Customer] Enterprise Selling is Live Today!
    Full disclosure: This email contains affiliate links and Find New Customers may receive compensation for anyone that signs up. Enterprise Selling goes live today! If you’ve enjoyed those great free videos by Mike Shultz, and want to learn from the best in the business, you can finally sign up today here: Mike Schultz.
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 9, 2011
    [Customer] Sunday Post: TED Talk | The Power of Doodling
    Jeff Ogden is the President of the B2B Lead Generation company Find New Customers. Love these TED videos! Every Sunday we try to open minds and help you learn something new. In this brief video, Sunni Brown takes you through the history of doodling and shares a new idea – about what was considered a waste of time.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [Customer] 5 Tips for Developing Strong Buyer Personas (via )
    Note: Find New Customers has partnered with the Buyer Persona Institute to create a series of free training videos. Updated with recent news. B2B Lead Generation | 5 Tips for Developing Strong Buyer Personas Buyer Personas are the foundation of great B2B marketing. Filed under: Demand Generation. Demand Generation
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 2, 2011
    [Customer] Forrester find most companies still have small interactive marketing departments
    Companies ought to do a much better job of breaking down silos, personalizing and customizing marketing content – so that they are able to deliver the right messages to the right person in the right media at the right time. Lead Generation Companies | Companies struggle with small interactive marketing departments. Amen, Forrester!
  • WRITTENT  |  MONDAY, FEBRUARY 10, 2014
    [Customer] Blog Strategy? How to Go From 0 to 1000+ Visits/Day in
    They save your readers’ time and solve your potential customers’ need for information. 3. Fill your blog strategy with answers to questions your customers have, and you’ll be driving traffic. For blog strategy inspiration, look through your support chat logs, emails, messages, and conversations you’ve had with your customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Customer] 25 ideas for your social media network strategy
    This way you can find existing customers, contacts, friends and colleagues. This way you can find existing customers, contacts, friends and colleagues. Behind every social media strategy you have to have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? MAKE it happen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [Customer] Content Shock: Why content marketing is not a sustainable strategy
    So, to get people to consume our content, we actually have to pay them to do it, and as the supply of content explodes, we will have to pay our customers increasing amounts to the point where it is not feasible any more. Like any good discussion on economics, this is rooted in the very simple concept of supply and demand. Let me explain.
  • LEADSLOTH  |  TUESDAY, AUGUST 10, 2010
    [Customer] Will Marketing Automation Be Free?
    Land grab is common, where vendors lower prices to get customers on board. ‘Free’ customers may lack the expertise to be successful. Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system.
  • WRITTENT  |  WEDNESDAY, MARCH 5, 2014
    [Customer] 15 Storytelling Techniques for Writing a Better Brand Story
    Doing so shows the people behind the brand, and your customers want to do business with people–not faceless corporations. Here are 6 more story patterns perfect for building your brand and inspiring customers and employees. It means telling the story in a way that’s true to your brand and your ideal customer. eye contact.
  • JUNTA 42  |  TUESDAY, JULY 14, 2015
    [Customer] 6 Steps to Content Marketing Domination
    Get Content Get Customers was published in 2009. Almost automatically, especially in big businesses, we try to turn our audience into customers so early that we never give our content marketing programs any room to breathe. I know, I know. used one of those link-bait titles. Well, this post is all about what is possible. model. model.
  • PAUL GILLIN  |  THURSDAY, JUNE 17, 2010
    [Customer] The Changing Rules of B2B Marketing
    Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Those sales are generated by the affinity that the staff has developed with these key corporate customers.
  • SNAPAPP  |  TUESDAY, AUGUST 25, 2015
    [Customer] Developing Holiday Marketing Content, NOW
    Below are a few of my favorite holidays B2B marketers can work with and some inspiration to get started: Back-to-School season - all September Help your prospects and customers get back to basics and get the knowledge they need about your product. Thanksgiving - November 26 Why are you thankful for your customers? But it’s not.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 26, 2013
    [Customer] The Secret Ingredient To Great Content
    He explains that his customers simply believe it is special. We have already established that it is not enough to have great content. You have to have enough of it to make an impact in the markets and audiences you serve. And it needs to reach your But first things first, right? So what is the secret ingredient to great content?
  • HINGE MARKETING  |  MONDAY, MARCH 10, 2014
    [Customer] Visible Expert Profile: Rick Telberg
    To keep up with customer demand and to stay visible and relevant, Rick delivers keynotes or webinars for 20-30 industry events per year. Again, the decision about the channel of media offering is customer driven. “You have to be everywhere the customer is looking. Keeping Pace with Change. Forging His Own Way.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Customer] Inbound Marketing: A Square Peg in a Round Hole?
    The sales team calls on every mid-sized and large customer and meet with most in person regularly. But what if your focus is providing excellent service and going above and beyond to support your customer’s business? Two weeks ago, I wrote Just Say NO to Marketing Advice. But it doesn’t make sense for all. Period.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Customer] How to Grow Your List with Email Sign up Forms
    Have your email sign up form and links to the form on all pages of your website, blog and other channels where your customers and prospects can interact with your business. Most have email sign up form tools that are easy to use and customize for your needs. Need a refresher? So let’s get to it! All of your social sites (link).
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Customer] 10 Brilliant Marketing Personalization Tips to Implement ASAP
    more personalized experience for your prospects and customers that caters to their individual problems, interests, needs, and wants is a sure-fire way to keep people coming back for more. More visits = more leads, and more leads = more (happier) customers. Respond to prospects and customers in social media. Likely, you did.
  • ANNUITAS  |  TUESDAY, DECEMBER 15, 2015
    [Customer] What’s Sales Enablement Got to Do with Demand Generation?
    Poor customer experience with no continuity? Watching Modern B2B marketers like numbers. We want to know conversion rates, cost per lead, revenue generated and a host of other stats. 76% of content marketers are forgetting sales enablement , according to a study by HubSpot. Handing off leads that go nowhere? Are they using mobile apps?
  • B2B MARKETING TRACTION  |  WEDNESDAY, MARCH 27, 2013
    [Customer] B2B Marketers: Why You Should Set Your Brand Free
    In fact, you have to let go, at least a little bit, and let your stakeholders (your employees, your customers, your suppliers, your fans) promote your brand. I’ve always admired how so many B2B marketers are control freaks. We control details and deadlines and, most importantly, our brand. Protect the brand at all costs!
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Customer] 12 About Us Page Examples That Are Probably Better Than Yours
    But be sure to include text along with your video in case your visitors can't watch a video at the time or are having trouble playing it. 5) FortyOneTwenty Why the 'About Us' Page Rocks: It lets customers do the talking. Including customer testimonials on your 'About Us' can give prospects and leads a more down-to-earth view of your company.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 2, 2013
    [Customer] Do Sales and Marketing BFFs Have to Share Data? [CHART]
    Specifically we looked at explicit contact data, and found that about half of our customers only have a data overlap of about 15% – 25% between Eloqua and CRM. by Andrew Stanbridge | Tweet this One of the keys to driving revenue is alignment between sales and marketing. The shared “living room” is the integration between Eloqua and CRM.
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Customer] The 28 Best Influencer Marketing Tools
    Use their inbound marketing platform to organize your most influential customers into communities, encourage engagement, and monitor results. It also provides priority customer support. Interest in influencer marketing is skyrocketing. 59% of marketers planned to increase their influencer marketing budget in 2016. ” —  ViralBlog.
  • ACT-ON  |  WEDNESDAY, MARCH 16, 2016
    [Customer] How Clean is Your Database?
    ISPs like seeing you make your opt-out process more accessible to their customers and addressing an issue they might have already identified with your IP or domain. This again allows for users to control their preferences regularly, reducing the chances of losing these customers all together. Trust me, I’ve had to deal with the same.
  • PAUL GILLIN  |  TUESDAY, NOVEMBER 8, 2011
    [Customer] The Wisdom of ‘We’
    personally contacts every single customer who posts a complaint about his hotel on an online review site. Customers will share their opinions whether you want them to or not. Southwest Airlines and Dell Computer encourage customers to lodge complaints on their company Facebook pages and address nearly every one. Original here.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 4, 2013
    [Customer] European Markie Awards Finalists Announced
    Moog Industrial Group – The SPS/IPC Drives Exhibition is critical to Moog’s market positioning, because is the trade show to be face to face with clients and provides the opportunity to touch base with partners, customers, vendors and applicants. by Eloqua | Tweet this It’s that time again! Cincom Systems Inc. European Event Nirvana.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Customer] Salespeople Need to Be Remarkable, Too
    We''ve all been customers, and therefore, it’s very clear to us what great customer service means and what a great customer experience feels like. We need to consider it the right of every one of our potential customers. What does it mean to provide a remarkable sales experience for your potential clients? What is it?
  • NUSPARK  |  MONDAY, JANUARY 16, 2012
    [Customer] A Lesson from Microsoft: Control Your Own Destiny
    Here are two: “Are we adjusting to the changing dynamics of our customers?”. Either way, the lesson is the same: Customer expectations and behavior are changing. It’s nice to know that what happens in Vegas stays there. Or not. What is interesting, though, is Microsoft’s official explanation for ending its starring role.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Customer] How to Get Hired as an Inbound Marketer: 15 Qualities Managers Look For
    Every day marketers write ebooks, social updates, emails, website pages, and so on, that attract customers to your business and represent your company. Let''s face it: Getting a job in marketing isn''t easy these days. So how do you get a job in marketing? Core Behavioral Traits. Inquisitive. Decisive. Adaptable. Get Sh*t Done (GSD). Writing.
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 30, 2011
    [Customer] The Strange Tale of the Norden Bombsight – a TED talk with Malcolm Gladwell
    Jeff Ogden , the Fearless Competitor, is the President of Find New Customers , the company who makes B2B demand generation simple. Sundays are for learning here at Fearless Competitor, and there’s no better place for learning than TED Talks. Besides, I always love it when people debunk our assumptions. Or did it? Norden Bombsight.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] The 7 Second Website Test for B2B Marketers
    Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Contact Find New Customers at (516) 495-9350 or by emailing sales at findnewcustomers.com.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] How to Prep Your Online Store for a Celebrity Endorsement with the Likes of Beyoncé
    Downtime or slow load times occur on even the best maintained sites, and loyal customers are always quick to leave if the business doesn’t deliver a great experience to its customer. These costs are calculated not just based on sales lost, but on loss of customer trust and negative brand association. The Cost of Downtime.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Customer] Who Won an Eloqua Markie Award
    Best Customer Lifecycle. D&B. by Jesse Noyes | Tweet this Phew! What a night. There were cheers, screams and “OMG-I-can’t-believe-it”s. Achieving finalists status for the Markie Awards is tough enough. Winning is especially special. And you could feel the anticipation leading up to the event during Eloqua Experience.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 12, 2013
    [Customer] How Lead Scoring and Nurturing Work Together
    The very last thing you want to do is irritate your future customer … so you need to watch the cadence of your messaging and be aware of which stage of the buying cycle the prospect is in. The characteristics should map to attributes and activities of your most desirable customers. Lead scoring can help. What’s lead scoring?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Customer] It’s time to evolve the social media mindset
    Make sure you stand out as a marketing leader and address the objectives of growth in customer awareness, consideration, conversion, loyalty, and advocacy.  By “Social Steve” Goldner, Contributing {grow} Columnist. How do you think I, SocialSteve, feel about telling you about the end of social?  Even separate from marketing. 
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 2, 2012
    [Customer] Sales Leadership: Gaining Insight & Accountability
    Also many organizations never gain real insights from their customers or even help from their customers. This type of board consists of current customers that generally meet in a formal basis a minimum of three times a year. Sales Leadership: Gaining Insight and Accountability. Let’s first explore a Client Advisory Board.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, JANUARY 22, 2012
    [Customer] [Audio] 3 Big Sales Problems I See Today
    Management's failure to understand changing customer/behavior. Recently I was interivewed by the Sales Lead Management Association about some of the biggest problems I see today that are having a negative impact on sales -- and what can be done about them. What was my key focus? You can listen to the download the interview below.
  • SNAPAPP  |  MONDAY, AUGUST 15, 2016
    [Customer] Take Your Infographics from Eye-Catching to Engaging in 4 Steps
    What you might not know is that making your infographics interactive can actually help you create a two-way dialogue between you and your customers. Read on to learn the 4 steps to creating an interactive infographic that really gets your customers’ attention – and gets you valuable feedback in return. 1. Decide on the Data.
  • AVITAGE  |  FRIDAY, OCTOBER 11, 2013
    [Customer] Avitage Master Content Publishing Briefing
    This is how we’ve been making and maintaining custom video versions for well over a decade. Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. It contains extensive builds and audio with each slide.
  • SAZBEAN  |  SATURDAY, NOVEMBER 5, 2011
    [Customer] Top Internet strategy, marketing and technology links for the week of November 5, 2011
    Getting Customer Service Beyond 140 Characters (The Social Times). Here are the top Internet strategy, marketing and technology links for the week of November 5, 2011… Inbound Marketing vs. Outbound Marketing  (Mashable!). Effective Marketing: 3 Questions to Get You There (Small Biz Trends). Jim’s Marketing Blog).
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 14, 2013
    [Customer] 3 Ways to Improve Your Emails Through A/B Split Testing
    The answer is A/B split testing. A/B testing allows you to get a sense of what your customers respond to by dividing your email campaigns randomly into two or more groups. Below are three quick and easy A/B split tests you can perform on your next email that could help increase your customer engagement. 1) Questions. Questions.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Customer] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    The talk track on wins is almost always personal: how they built a fabulous relationship with the customer, how they smoothed over objections with a smile and a steak dinner, how they masterfully negotiated a perfect deal. Do you get the Win-Loss report? You really ought to get yourself on that list. told you this was fun.
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