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  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Customer] 5 Keys to Using SlideShare for Maximum Impact
    Related Stories Best Friends: Social Media and Content Marketing for B2B Branding Social Media: It’s Not Just for Kids Anymore – 9 Adaptive Tips for Fundraisers Using Social Media 7 Ways A Customer Journey Map Can Improve the SoLoMo Experience. If you’re a B2B marketer, SlideShare deserves your attention.
  • CONTENT MARKETING TODAY  |  THURSDAY, APRIL 29, 2010
    [Customer] What Do You Tell Your Web Visitors About You in their First Second on Your Site?
    Your website may be chock full of terrific content that is both relevant and compelling to your ideal target customers. Your visitors are the potential customers for whom you have developed your content. Why That Very First Impression is Vital to Your Content Marketing Strategy. If you blow it, they’re racing off to your competition.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Customer] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    as well as C-level customers to get their perspective on gaps that exist today when it comes to information security. We shared the link with analysts, our channel partners, prospects, and customers – essentially every touch point. We've heard positive responses across the board, from the media, analysts, prospects and customers.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Customer] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    as well as C-level customers to get their perspective on gaps that exist today when it comes to information security. We shared the link with analysts, our channel partners, prospects, and customers – essentially every touch point. We've heard positive responses across the board, from the media, analysts, prospects and customers.
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 19, 2010
    [Customer] The Dangers of a Quiet Boom
    You’ll miss the opportunity to help your customers', and you own, bottom line grow. Only B2B marketers who understand the real situation in their customers can capitalise on all the opportunities. Default, despondency and double-dip are still dominating the headlines. So you’re marketing efforts could still appear very successful.
  • B2B MARKETING ONLINE  |  THURSDAY, OCTOBER 14, 2010
    [Customer] Too good to be true?
    When Northern Rock crashed in 2007 it was pretty much for the same reason – offering customers deals which were ‘too good to be true’. Which is why CCE have gone down with only 13,000 customers, not 13 million. As anyone who listens to Radio 4 will know, its demise featured on both You and Yours and Money Box. But stop.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 8, 2011
    [Customer] The Last Blog Post- What Marketers can learn from The Last Lecture
    It’s in the flaws of our products that our customers really see the personality of our company.  The great part about showing your ‘elephant’ is that you also get a chance to show how you improve them or work around them to ensure customer success. For marketers, this should say: We learn from our customers.  technologies?
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 17, 2013
    [Customer] Should You Take Email Marketing Advice From Wilson Pickett? [CHART]
    And, that was only over random segment of customers. ??So, 'by Joel Rothman | Tweet this Let me take you behind the scenes at Eloqua for a bit. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. Putting them together is always fun, but it also can be challenging. billion emails sent.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 27, 2011
    [Customer] 5 Lessons to Learn Early in Your Marketing Career
    Volunteer for rotations within customer service or product support. by Jesse Noyes | Tweet this Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. She oversees the company’s Web, marketing and corporate communications functions.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 10, 2012
    [Customer] 6 Social Media Community Management Tips from a Digital Marketer Turned Community Manager [Interview]
    Pretty soon, she expanded her interest to include lurking on forums, testing competitor products, keeping an eye on Google alerts and connecting with the SEO PowerSuite customer service team to better understand the product and customer issues. Customer Service is Not a Department – It’s the Whole Brand. What a job! link].
  • STORIES THAT SELL  |  TUESDAY, JUNE 8, 2010
    [Customer] Today’s Prospects Evaluate You on These 4 Criteria
    In SNAP Selling, Jill introduces four factors that need to be at the forefront of sales reps’ mind when working with crazy-busy people – those with "Frazzled Customer Syndrome." Sales isn’t what it used to be. Prospects are more overwhelmed than ever before. even interviewed her for my book, Stories That Sell.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Customer] Inbound Marketing vs. Outbound Marketing
    The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". Connect with HubSpot
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Customer] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    This is a great way to start creating conversations between product managers, sales reps, and support staff with prospects and customers. Get Everyone Involved :  The person responsible for social media in your organization is not likely to know every one of your customers.  Have you seen the changes to the LinkedIn Company Pages? 
  • CONNECT THE DOCS  |  TUESDAY, NOVEMBER 23, 2010
    [Customer] Killer Questions to Ask Before Starting a White Paper Project
    How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. " Jonathan Kantor. Jonathan Kantor's Tip.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Customer] Strong Growth Starts With Great Leadership
    Are you empowering (and demanding) your sales, marketing, technology and service teams to work collaboratively together to optimize the customer experience and drive increased revenue performance? by Phil Fernandez Across the globe, senior corporate executives (including boards of directors) are pretty obsessed with one thing: growth.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 19, 2010
    [Customer] Savvy Week in Review - March 19th
    This week's wrap-up includes finding the right people on twitter, raising customer intimacy (racy!), Social Media Raises the Bar for Customer Intimacy - by @ckochster Chris Koch suggests that the marriage of content and social media can take interactions with B2B prospects and customers to a new level. are we ever ready.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 30, 2013
    [Customer] Case Study: Roadside Protect
    Leading provider of specialty roadside assistance, Roadside Protect , aims to make it easy for auto brands, auto dealers, travel organizations, manufacturers, associations, financial institutions and insurance companies to offer roadside assistance membership programs to customers. Roadside Protect had a problem: they were growing fast.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] Research Proves the Early Bird Catch the Worm?
    We believe there are three key “conversations” your Sales reps can have with your prospects to engage earlier and shape the decision to go your way: > Illuminate the Rain - Proactively help the buyer identify and diagnose issues, leveraging customized benchmark insights and diagnostic assessments to uncover and identify issues.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 16, 2010
    [Customer] Eloqua10 Offers a Much-Improved Interface and Revenue Reporting
    Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Neither change is revolutionary but both substantially improve the company’s competitive position within the crowded B2B marketing automation industry. Let’s start with the interface.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Customer] Lessons in Crisis Communication From the Amazon Cloud Outage
    So of course I did what any other annoyed customer would do – I complained on Twitter! Customers want to know that you’re aware of the issue and that you’re taking steps to correct it. Lesson: Monitor the buzz on your social networks and in the blogosphere, and respond to specific messages with custom replies.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 26, 2011
    [Customer] Using E-mail Marketing for Lead Generation
    Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. Automatically triggered emails (personalized and customized) based on certain events, dates and/or rules will make the entire process function 24/7 without manual intervention. There is a difference.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 18, 2014
    [Customer] B2B Sales Pros Need to Create Demand with Content Marketing
    Speak the language of your prospects and customers. 'I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. Photo credit: Flickr.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 28, 2012
    [Customer] Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!
    Your best customers, your repeat customers and raving fans, are always people who had a problem that your solution solved. Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this. You make a plan, develop a list, determine who to talk to and what to talk to them about. Blended strategies work the best.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 18, 2014
    [Customer] The Essential 8: Marketing Reports You Need
    This also tells you which content is driving prospects to become customers, which will help you plan your next round of content assets. Today, it’s expected that marketing will “touch” a prospect  multiple  times before he or she becomes a customer. How much profit was made last quarter vs. last year? New names.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Customer] Social Media Marketing Automation Dos and Don’ts
    That’s because social media is inherently … social – so you’ll need to put a little effort into responding to your customers and prospects in real time. Using a social platform like Hootsuite allows you to set up different columns for specific hashtags, groups of customers, and followers. All rights reserved.
  • CRIMSON MARKETING  |  MONDAY, JULY 1, 2013
    [Customer] We Go Together Like Peanut Butter and Chocolate: Video and the Channel
    announcing a new product), and customer facing sales tools. 'Utilizing videos in the channel is the hot thing right now. But Why? you might ask: 1. Video has the ability to tell memorable stories. People working in the channel don’t have time – they’re just too busy. Videos can be viewed all day any day. Channel Champion ).
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Customer] Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals
    N4J at [link] but you can’t measure the sales affected by a well known blogger saying nice things or an unhappy customer being made happy again in the course of an online, open, visible problem-resolution conversation”. What can be measured and what can’t? But generally, we are looking at ‘impressions’ or reach. Measure.
  • ENGAGE  |  FRIDAY, JANUARY 24, 2014
    [Customer] 5 Ways to Make Pinterest A Bigger Part of Your Content Strategy This Year
    Give your customers something creative without being pushy. The pin is practical (customers can use it while packing for their next vacay), which also makes it highly shareable. Pins that preview custom lists are content gold, especially when said list features ideas that your readers can try on their own. Check out this sale.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] Unpacking Engagement
      Engagement planning starts with the desired response in mind and then maps customer attitudes and behaviors to find relevant and appropriate inflection points to begin the conversation. The goal is to find ways to intersect the lives and life patterns of customers and prospects that synch up with what they do, want, need or expect.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 24, 2009
    [Customer] R-E-S-P-E-C-T: Telling Online Marketers What It Means To Professional Networks
    These companies focus on using social media as a marketing channel instead of a key component of a customer engagement strategy. Professional networks for business are still evolving, and many corporate social media initiatives have not determined where they fall on the marketing and customer care spectrum. New Symbiosis
  • LEADER NETWORKS  |  TUESDAY, SEPTEMBER 7, 2010
    [Customer] Social Media Has Changed The Business Buying Process.
    When we understand how social media changes professional decision-making, organizations can be more efficient, timely and supportive in how they interact with customers- ultimately leading to better engagement and decision-making in business. by Vanessa DiMauro and Don Bulmer But How? We need your help to make this a success!
  • LEADER NETWORKS  |  THURSDAY, JANUARY 6, 2011
    [Customer] All set for Social Media in 2011? Not so fast!
    Be sure your profile speaks to your customers or prospects. Update your profile to reflect what you want a customer or prospect to know about you and your relationship as a representative of your company. Leverage search capabilities to find customers and prospects. Connect to peers, experts and customers. It's 2011.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Customer] Putting it to the Test: Never “Redesign” Your Website Again
    Rather than relying on the gut-feeling and potentially flawed intuition of an art director, your website decisions should be made against the crucible of customer actions.  Let’s say you’re courting design-savvy customers, so you want your website to look new and current. The secret? The Invisible Risks of Redesigning Your Website.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 4, 2014
    [Customer] Add Sizzle to Your Content with Eye Catching Images
    Off the Grid, a local Bay Area food truck event (and VerticalResponse customer!) Visual checklists, infographics, and even drawings can inspire customers and nurture prospects. With more than 42K followers on Instagram , San Francisco custom bicycle shop, Mission Bicycle is certainly a small biz to watch and learn from: 3.
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Customer] 5 Excessive Marketing Tactics to Stop Wasting Your Time On
    For example, if you gave Pinterest the old college try, and it simply isn't driving any meaningful business results for you (like traffic, leads, customers), cut the cord. Here, take a look: 92% of businesses that blog multiple times a day have acquired a customer from it (I'd bet those are high -quality blog posts, too, but I digress).
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 10, 2012
    [Customer] Negotiate Your Way to a Win
    Do not assume that price is the issue whenever a customer is not interested in purchasing your products or services. If your customer objects to your high price, you have other things to offer. Winning sales isn’t a straightforward affair. During this process, your prospects will throw counterclaims and lots of questions your way.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 26, 2013
    [Customer] The Virtual Receptionist Is A No-Brainer for Companies That Value Efficiency
    Custom Audio Greeting. With the ability to upload custom sound files—recorded by you—it’s just like a member of your staff is answering your phone. 'For a growing business, it’s the same story for the entire staff, from CEO to interns: everyone has a lot to do. Luckily, it’s a problem that’s easy to solve. Fast, Easy Web Setup. Untrue.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 29, 2013
    [Customer] Take the Survey: Is Voice-Based Marketing Automation Right for You?
    Marketers, salespeople, and support professionals use it to generate and track phone leads , close business faster, and provide better customer service. My company uses the phone to close business and provide customer support.     1     2     3     4     5  . If you are asking yourself that question, the quick survey below can help.
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Customer] Setting Uncomfortable Content Marketing Goals: Now
    Yes, it is a bit audacious to go out on a limb and clearly state that your content marketing should be an irreplaceable resource for your customers…that you are indeed driving where the market is going from an information standpoint ( like a media company ). We want customers and prospects needing…no, longing for our content. Be great!
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Customer] 25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare]
    Here are three specific things you can learn from Homer’s insight: Ensure that your data hierarchy matches your customers’ needs. There is no shortage of data available, so make sure you prioritize the data that moves the needle most for your prospects, leads, and customers, and helps solve their problems in a meaningful way.
  • LOOPFUSE  |  MONDAY, OCTOBER 25, 2010
    [Customer] Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing.
    Looking forward: LoopFuse OneView v3.28 October 25th, 2010 by Roy Russo This coming weekend (Oct 30th), we will be releasing LoopFuse OneView v3.28. The coming release focuses on adding rich Social Monitoring, Inbound Marketing, and Search Engine Marketing functionality to the already lengthy set of Marketing Automation features found in OneView.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 28, 2009
    [Customer] Genius is Bringing GURLs to the Social Party
    The Genius folks shared with me that what some of their customers are learning in Beta use of the tool is that the lead conversions they achieve through Twitter actually tend to become qualified leads at a faster rate. Tracking the impact your social participation can make on active pipeline has been a pretty nebulous challenge.
  • ENGAGE  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] Why the Best Marketers Ask If You Want Fries with That
    That’s why the best training ground for marketers today — just like it was 100 years ago — is a job in a customer-facing role, like waiting tables or slinging sandwiches. The soft skills honed while dealing with and learning from all types of customers (i.e. Customers have even sent letters asking Zappos to start an airline.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 3, 2013
    [Customer] “Scandal”: The Show That Twitter Built
    Paul Cooligan of Instant Customer suggests augmenting a broadcast with a social channel such as a Google hangout or Twitter. Stephanie Sholknik, director of social media for Digitaria, says the surest path to gaining customer loyalty is through close, individual dialogues. The reason for this sea change?
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, OCTOBER 13, 2011
    [Customer] Why Business And Sales Proposals Are A Waste Of Your Time
    Guess what, you’re right, they’ve not bought into it yet (if ever), yet somehow you logically convince yourself that without a detailed proposal this suspect will never become a customer. Don’t Blindly Follow Your Customers Demand For  A Proposal. Know this, customers are equally as good at avoiding the truth as suppliers are.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] 16 Things That Top Sales People Don’t Do
    They comes across as real and make every effort to understand their prospect and customer.  Persuasion on the other hand puts the customer or prospect first and delivers value that builds trust.  So what is it that top sales people do that makes them the best at what they do ? Less is more. Top sales people don’t loose control.
  • THE POINT  |  MONDAY, DECEMBER 16, 2013
    [Customer] Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
    Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Fair enough. Virtually none. doubt it.
  • B2BMARKETINGSMARTS  |  MONDAY, SEPTEMBER 21, 2009
    [Customer] How to bring your B2B marketing into the real world.
    He talks about how we marketers put our customers and prospective customers in a linear funnel, moving them from awareness through to lead acquisition, lead cultivation, then potential activation, followed by conversion, retention, loyalty and win-back. He proposes a switch to “lifestyle&# marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [Customer] Google and Bing reveal that social influence bumps search engine results
    Last week I authored a post suggesting that social scoring – determining your influence based on numbers of followers and other criteria — may have a growing impact on your personal effectiveness, your career, and how companies treat you as a customer in the future.  Bing: We do look at the so cial authority of a user. Bing : Yes.
  • THE POINT  |  MONDAY, AUGUST 6, 2012
    [Customer] 9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
    Now it’s about how to extend the reach of every campaign, from demand generation to lead nurturing to customer communications. Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Surprising?
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] Sales Trends Of 2012 And Beyond
    Hidden Cycles – Customers are more self sufficient than ever and may choose to engage with sales much later in the buying cycle where they are assisted remotely to make their decision. Content Disruption – Customers and prospects are consuming content in all sorts of formats from info-graphics to videos and white papers. and 5.1%
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] Sales Trends Of 2012 And Beyond
    Hidden Cycles – Customers are more self sufficient than ever and may choose to engage with sales much later in the buying cycle where they are assisted remotely to make their decision. Content Disruption – Customers and prospects are consuming content in all sorts of formats from info-graphics to videos and white papers. and 5.1%
  • EB2BLEADS  |  FRIDAY, APRIL 20, 2012
    [Customer] How Do You Qualify Leads Generated By B2B Marketing Online
    If a prospect visited a typical B2B website , I would bet that company would have no way of knowing if they would ever become a customer, or even who they were. As well as using forms to unlock content, you can also use forms to do surveys to research a new market or understand the needs of current customers in greater details.
  • B2B MARKETING TRACTION  |  THURSDAY, JUNE 21, 2012
    [Customer] Pros and Cons of Outsourcing Your Marketing
    You may have less ability to react immediately – now more than ever, marketing has to be agile and flexible, changing gears as technology and customer needs change. Should you outsource your marketing or hire marketing staff? In this blog post I’ll outline the pros and cons of outsourcing marketing. Please comment below.
  • B2B MARKETING TRACTION  |  WEDNESDAY, OCTOBER 12, 2011
    [Customer] Fuel Your Online Marketing Machine with Dynamic Content
    Write about what you do and include keywords and phrases that will attract new customers and prospects. Does your online content make your phone ring? It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast.  Here are some ideas: Blog posts. Press releases.
  • CONTENT MARKETING FOR BI  |  MONDAY, JANUARY 11, 2010
    [Customer] Content Relevance Boosts B2B Vendor Success
    The rush is on to get in the content game and offer information prospective and current customers will find valuable and that will ultimately drive sales. I came across some research done by IDG spread across two different posts that was pretty interesting. IDG noted there has been a 60% increase in content assets over the past five years.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 21, 2012
    [Customer] Pinterest for Social Media Traffic Generation: Nice Pictures or Real Traffic Generation?
    Photos of customers If you are already using visuals to support customers ’ testimonials and feedback; here’s another source of material for pining. Happy contented customers make great visuals and create a positive feeling about your brand. Is Pinterest quickly becoming the #1 social media channel?
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 31, 2010
    [Customer] Best of ClickDocuments "Connect the Docs" Blog in 2010
    How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Customer. A big thank you to all our readers, guest bloggers and interviewees! Enjoy the following collated list of best blog posts from Connect the Docs in 2010. Top 5 BLOG POSTS. Community.
  • SAZBEAN  |  FRIDAY, JUNE 4, 2010
    [Customer] Use Social Media or Don’t – But Commit if You Are
    What social media will do is teach you more about what your customers want. It’ll tell your story and the story of your customers. No support. No appreciation. No success. Just something to have in the portfolio of tools in case a potential client asks. Dave Murray – I Don’t Care if You Don’t Get It. Listen. Engage.
  • B2B MEMES  |  THURSDAY, MAY 13, 2010
    [Customer] This Might Be Big: IDG Enters Content Marketing
    It’s a big step beyond traditional custom publishing, which is nothing new for IDG. In that old model, the publisher is essentially saying to its customers, “You know nothing about publishing. As one of the few acknowledged leaders and innovators in B2B publishing, IDG seems always to know when to act on industry trends. Here’s how.”.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 3, 2012
    [Customer] What’s Amazon Supply Going To Do For Your Business?
    Here are our three takeaways: 1)      User Interface – which will challenge the current online transaction experience from established industrial suppliers/distributors; b-to-b commerce will be competing against a better and more established b-to-c customer experience standard. How do you think this will affect them? What are your thoughts?
  • WRITTENT  |  FRIDAY, APRIL 26, 2013
    [Customer] Google+ Hangouts, LinkedIn Contacts and Other Fascinating Tools
    Jay Baer’s Convince and Convert , Mari Smith’s blog focused primarily on Facebook strategies, Windmill Networking , Social Triggers, Kyle Lacy and many more are the brainiest and most engaging resources on how to turn your social media community into customers. Want a high touch to your customers? 'Hello everyone!
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] 6 Ways to Spice Up Bland Email Marketing Campaigns
    Survey your customers to see what they want more of, less of, or what would make them visit your site more. Not only do prospects and customers appreciate your consideration of their opinion, but you may also be handed a brand new email campaign that your marketing department never would have thought of. Try On-the-Fly A/B Testing.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 26, 2013
    [Customer] What’s Your Lead Nurturing Strategy?
    But in order to do it successfully, you must have a process that everyone is in tune with, and sales needs to make sure to keep info on that lead current in your lead database so we know when a new customer has arrived, from where and what they bought. In the B-to-B world, most sales are not immediate. So B-to-B marketers need to be patient.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 31, 2011
    [Customer] 5 Ways to Salute Your B2B Employees Using Social Media
    Customers and prospects prefer doing business with people that they know, and the following simple ideas can help share your employees with the world. Employees have knowledge and experience worth sharing with customers and prospects. Many companies do this with customers, but this is an opportunity to showcase one of your own.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 14, 2013
    [Customer] Leave Your Ego at the Door
    They lead with how great their company is instead of the key problem they can help their prospects solve and how they have helped their current customers achieve this. They need to leave their ego at the door and start becoming more customer-focused. This means taking the time to identify all the roles on your customer’s buying team.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 20, 2011
    [Customer] Pirates, Train Wrecks, and Marketing Automation
    This one starts with our hero, a young prince, accidentally uncovering a box containing a map of the marketing technology landscape, showing where B2B marketing automation fits among other types of customer management systems. Summary: Selecting a marketing automation system is an adventure. Here's the screenplay. Ready when you are, CB.
  • INBLURBS  |  THURSDAY, NOVEMBER 17, 2011
    [Customer] Inbound Marketing the Easy Solution to get endless Business Leads
    Research data below shows this: • On Facebook alone, 69% of small businesses reported receiving customer recommendations through the site (University of Maryland School of Business). To be visible on Facebook and LinkedIn increases your chances massively to get a steady stream of high quality business leads and revenue. Tweet this on Twitter!
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, NOVEMBER 5, 2010
    [Customer] Friday E-book Download: Gear Up for Success from Tilton, et al
    Identifying your ideal customer. Tweet. Nice e-book from Schenkel / Stegman Communications Design, written by Stephanie Tilton of Savvy B2B Marketing fame, and sponsored by AG SalesWorks: Gear Up for Success: 8 Steps to Get Sales and Marketing Cranking in Unison. Strategies include: 1. Creating content that attracts, engages, and nurtures.
  • BUYEROLOGY  |  SUNDAY, NOVEMBER 28, 2010
    [Customer] How Social Media is Transforming the B2B Buying Experience
    Image by dusan.writer via Flickr. This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels.    Without question, social media has dominated the business news in terms of conventional media channels as well as digital media channels.  
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Customer] 6 Ways Social Media Marketing Is Changing (For the Better)
    Responding to a question in social media recently not only led Kissmetrics founder Hiten Shah to land a deal for his company; it also landed him some great praise on the customer’s blog. But there’s one big problem inherent to that separation: a fragmented customer experience. We’ve been at this social game for a while now, you and me.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [Customer] B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content
    Thus, sending a message to those buyers meant either PR or advertising campaigns aimed at welding or whatever targeted magazines delivered the right set of customers. and in our book, Get Content Get Customers. As Content Marketing Goes from Optional to Obligatory for Business, Penton Suffers and Miller Electric Shines.
  • MARKETING ACTION  |  MONDAY, JUNE 9, 2014
    [Customer] What Sales Should REALLY Expect From Marketing Automation
    'The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. For example, suppose you have good customers in a manufacturing vertical who bought your product because their pain registered as a 7 on a 1 to 10 scale, and your product solves that problem. Score leads.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Customer] The Appeal of B2B Social Networks
    Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Forums and discussion groups date back to the late 1960s and have been a staple of customer support operations at technology companies for 30 years. Communities are the convention centers of social media.
  • INSIGHTIQ BLOG  |  THURSDAY, AUGUST 15, 2013
    [Customer] What Your Content is Saying About You
    If you are using "content" to disguise an outright sales pitch, your potential customers are going to figure out your game. 'As a B2B marketer, I take content development pretty seriously. After all, it''s what allows me to populate our blog and execute on our mutlichannel campaigns. But my love of content goes further than that.
  • DIGITAL VOICES  |  WEDNESDAY, MARCH 28, 2012
    [Customer] The U.S. Army Deploys A Mobile Strategy Fit For Your Business
    In fact, the Department of Defense is looking to build an Android-based battlefield network to support custom built applications that can be used by soldiers on the battlefield. Back in 2010, the U.S. Initial apps allowed soldiers to call up interactive maps to intelligence materials with a tap of a finger. Discuss Distribution. It should be.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Customer] A Beginner’s Guide to LinkedIn Showcase Pages
    In other words, if you have a pet boutique, your dog-lover customers won’t be subjected to reading about your blog post on the new tank cleaning spray for iguanas. Decide on a page name and administrator -- it must be different than the main page because it''s used in creating a custom URL. What are Showcase Pages? Social Media
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, JULY 24, 2013
    [Customer] The Ultimate Sales Strategy
    The salesperson must   now speak to ‘ how the benefits”  of the solution will impact the prospect’s business PLUS how the prospect will leverage those benefits to gain a competitive advantage; drive increased levels of sales, improve operational efficiency, impact customer responsiveness or improve market share. 'The Ultimate Sales Strategy.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 8, 2013
    [Customer] 5 Keys Ways The Smartest CEOs Use Outside Contractors
    It’s become clear in the past months that custom content creation is critical to a marketing strategy. 83% of Twitter followers and 71% of Facebook fans expect a response to social media customer service queries within 24 hours. She enjoys helping businesses create content their customers and prospects will love Social Media.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 1, 2012
    [Customer] How the Internet has made your B2B sales process outdated
    You must educate your customer–you must create the need. Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). Whatever you do is your process.
  • PAUL GILLIN  |  THURSDAY, FEBRUARY 24, 2011
    [Customer] Let Your People Speak!
    B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. One of my favorite stories from Social Marketing to the Business Customer is Indium Corp., They should be the ones positioning customer communications as a privilege, not a chore.
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [Customer] Give Your Marketing Real Depth to Deliver Offline and Online Results
    Think of a carefully targeted custom publication with 32 pages. As we have written in Get Content Get Customers, Best Buy’s magazine targets their very best customers with an enthusiast’s paradise chock full of product information about everything from iPods to sports cars. Plenty! Tons of envelopes and a few postcards.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Customer] Ways B2B Marketers can Obtain Consent to Adhere to New EU Privacy Laws
    On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive. I watched our customers and partners share their answers, but personally I was left with even more questions. by Maria Pergolino. What was it? Did it affect me? What needed to change? The Basics. Obtaining Consent.
  • HUBSPOT  |  SUNDAY, JANUARY 26, 2014
    [Customer] New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
    While creating amazing content that resonates with your visitors, leads, and customers alike certainly requires an artistic touch, a scientific approach is also needed to plan and execute that content effectively. 'As marketers, we all know that great writing can help our content stand out from the crowd. And the language of science?
  • HUBSPOT  |  TUESDAY, MAY 24, 2011
    [Customer] 7 Ways to Integrate Search Engine and Social Media Marketing
    Search is still a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform. Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Solving the Same Problem.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 11, 2013
    [Customer] How Teleprospecting Can Increase Your Brand Awareness and Reach
    Most teams make an average of 100 dials per day, so that could amount to at least 70 voicemails or so that are being left with potential customers per day that may not have been too familiar with your brand beforehand. One that I would add would be to implement and execute a teleprospecting plan. Sending Emails with a Personal Touch.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 8, 2011
    [Customer] Savvy Speaks: Web Copywriting Best Practices
    Instead, adopt an outside-in perspective and explain what you do and how you help companies in terms that your prospects and customers use on a daily basis. Everyone has a website these days. Some of them really catch your attention, while others make you click away faster than a speeding bullet. What makes the difference? Keep it Clean.
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2010
    [Customer] Who says B2B is boring!
    About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. I love Mad Men. The 60’s with all its amazing fashion and brewing social revolution. An agency on the cusp of the mass marketing revolution and the dawn of television advertising.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    [Customer] Top 56 B2B Marketing Posts October 2010
    Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Use it as another opportunity to provide further value to potential customers. in the 1960s. No more.
  • B2B VOICES  |  FRIDAY, FEBRUARY 28, 2014
    [Customer] Where is Your B2B Blog?
    No matter what industry you work in, there will always be issues and hurdles for you and your customers. In a competitive world thought leadership does matter and make a difference in the sales cycle, and both your external and internal customers want to know your position and where you stand. It takes time. It takes resources.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 19, 2009
    [Customer] ClickInsights: How to make marketing messages memorable?
    Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Think quickly. Blogs.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 1, 2010
    [Customer] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
    " Ask yourself how your product or service will: Save your customer money. Take some time to perfect this point and showcase how you really make your customers lives easier. Who is your "perfect customer" and how does she/he make buy decisions? Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. You bet!
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Customer] Why the Digital CMO Is Already Obsolete
    We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. In an online world chock-full of noise, CMOs have a rare opportunity to position their brands as hubs for the resources and education that customers want.
  • MARKETING ACTION  |  THURSDAY, AUGUST 7, 2014
    [Customer] Marketing Agency Metrics: How to Measure What Matters
    Lead-to-customer conversion rates. Number of new customers from marketing-generated leads. Average deal size of customers from marketing-generated leads. Cost of customer acquisition. 'When I worked at a marketing agency about 15 years ago, our focus was on telling stories, making connections, and developing content.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer] Why My LinkedIn Profile Isn't Good Enough
    It''s customer focused, showcases my expertise and establishes my credibility. 'I have a confession to make. haven''t updated my LinkedIn profile * for 18 months. Shame on me. I''m supposed be a leader on things like that, but I''m human too. If you looked at my profile, you''d probably think it''s fine. It''s my professional presence online.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] Growth Hackers And The Marketing Wake Up Call
    Growth hacking is about getting new customers in an efficient, scalable and sustainable way. 'One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” . ” . Or at least I want to be. Are you a growth hacker?
  • LEADERSHIP  |  FRIDAY, FEBRUARY 21, 2014
    [Customer] Interesting Infographics: Which Social Media Platform Is Right For Your Business?
    Beneficial for reaching customers without annoying them. 'Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company? With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 12, 2013
    [Customer] Week in Review: April 12
    This is a question you need to ask in terms of your brand's value to your customers. 'Have spring fever? Want to try something new? For some great inspriration, check out favorite posts from the week. What else do you have to add? Which Company is Most Useful to You? by @JayBaer. Lots of great lessons here! Writer drunk; edit sober.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 21, 2012
    [Customer] Happy Holidays from the Savvy Sisters!
    10 Ways Customer Stories Help Companies Sell by guest Casey Hibbard (@casey_hibbard) -- Jan 2012. As we get set to wrap up for the holidays, we can't help but to do the annual wrap up. In case you may have missed these, here are the 10 most popular posts on Savvy this year. Thought Leadership: The Most Misused Term in B2B Marketing?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 28, 2011
    [Customer] Three Tips to Effectively Scrub Your Teleprospecting Lists
    In my opinion, the number one reason this exercise is so critical is because if a list isn’t cleansed properly, you run the risk of calling or sending an email to a current customer which could be extremely detrimental to the existing relationship you have with them. Exclude competitors.
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