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  • BIZNOLOGY  |  TUESDAY, AUGUST 11, 2015
    [Customer] Social media content discovery and curation for the win
    And, from SOCi’s version of ready-to-wear, the content can be as customized, adopted, rejiggered, and embellished as you like, from adding higher-quality images to the posts. If you feel deep contempt for social media in the first place, I don’t know what to tell you. You’re kind of screwed. Or, you were until now. Buffer.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 15, 2016
    [Customer] How To Build Landing Pages That Convert
    Approximately  96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a positive experience and helping prospective customers find what they need. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Customer] How Should I Structure My Marketing Automation Team?
    As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Customer] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull marketing in order to drive awareness and leads up and drive new customer acquisition costs down. Never gripe about your employer, employees, partners or customers. Be a combination of the hare and the tortoise.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Customer] Are Google Ad Extensions Right for Your Business?
    Increase your conversion rates by getting potential customers directly to your most popular pages (i.e., Minimizing work for your customers can enhance their experience and cut down the sales process. Similar to Review extensions, potential customers take this helpful information into consideration when making a purchase.
  • CLIENT BRIDGE  |  FRIDAY, DECEMBER 28, 2012
    [Customer] INFOGRAPHIC: 10 Ways to Optimize Your Pinterest Page
    Given that traffic, Pinterest is a solid choice for attracting more traffic, leads and customers to your business. Pinterest made the top 50 list of most visited sites in the U.S. in September, and is the third most popular social networking site, with over 25 million unique monthly users. View Original Article
  • SAZBEAN  |  TUESDAY, FEBRUARY 21, 2012
    [Customer] Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks
    Without careful consideration and strategy, a great wave of stream fatigue, social blindness or far worse, customer unlikes and unfollows in will befall unsuspecting businesses en masse in social media. It will come down to a vital, but fixable disconnect. Consumers, like businesses, are learning how to navigate social streams as they go.
  • MARKETING EDGE  |  MONDAY, JANUARY 30, 2012
    [Customer] Marketers Need Your Digital Habits, Now!
    Marketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. This is not a criticism. This is the premise upon. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • SAZBEAN  |  THURSDAY, JANUARY 19, 2012
    [Customer] 7 Terrific Ways to Use Social Media for Instant Feedback
    When rolling out a new product or making changes to features of your existing product, it’s common to experience backlash among your current customer base. The great thing about social media is that your network probably consists of not only current customers, but also prospects, target customers, and industry influencers.
  • THE CONTENT FACTOR  |  MONDAY, AUGUST 1, 2011
    [Customer] Is Perfect the Enemy of Good When it Comes to Corporate Content Marketing?
    But what about legal review, approval by various subject matter experts, review within the marketing chain of command and third party approval from customers and industry analysts? Everybody wants everything to be perfect, and this is especially true of corporate content. read more. Content Marketing
  • ANNUITAS  |  FRIDAY, MAY 15, 2015
    [Customer] SiriusDecisions Summit 2015: The Un-Death of B2B Sales
    We’ve done the same with another statistic saying that 57% of the buying journey is complete before customers ever make their first contact with a potential supplier. As a passionate marketer who strives to transform demand generation each and every day, I tend to think that nothing can shock me. stand corrected. Alignment. Are you?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 26, 2013
    [Customer] How to Motivate Your Sales Team as Summer Comes to an End
    We recently kicked off a referral program for reps where they are focused on networking to bring in brand new customers. Weather forecasters have been describing the last few days as fall-like, and I love it! It’s been beautiful out, and while I’m sad to see the summer days fading away, I am excited for cooler, fall days ahead.
  • HUBSPOT  |  MONDAY, OCTOBER 1, 2012
    [Customer] 8 Ways for Marketers to Prove Their Value Within Their Own Organization
    That deck includes high-level metrics on visits, leads, and customers, as well as an evaluation of each marketing channel (blog, email, social, etc.). Where possible, communicate marketing's impact in terms of real numbers -- new leads, marketing qualified leads, customers, and revenue. Did we beat anybody out? Why is this the case?
  • VIEWPOINT  |  THURSDAY, APRIL 18, 2013
    [Customer] Good Reads for B2B Sales - Selling at Every Level
    Integrating customer relationship management and marketing automation systems can be expensive, complicated and scary, but doing so is necessary for your organization''s optimal performance, writes Justin Gray, CEO of LeadMD. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via Selling Power Blog.
  • BIZIBLE  |  FRIDAY, OCTOBER 23, 2015
    [Customer] Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels
    An accurate attribution model begins with understanding the customer journey and the major transition points within the funnel. We recently published the 2015 State of Pipeline Marketing report and shared our findings on how pipeline marketers track and grow demand. It was a lot of data to share. Meet The Industries. Technology, SaaS.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 7, 2015
    [Customer] Tools that help generate blogging ideas
    However, you can customize the experience for your needs by listing your interests. The customization features of this tool help you get concise pieces of information so that you can immediately get an idea of what is happening right now, each morning. Every blogger knows the challenge of finding topics to write about. Quora. Portent.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 4, 2016
    [Customer] 4 Ways to Win the Hearts of Consumers
    When customers visit your site, can they easily understand who you are and what you stand for? You tap into your audience’s emotions to create a positive brand perception, one that converts buyers into loyal customers and then into advocates. What hasn’t changed is how we make buying decisions. ”: 1. Lead with Your Values.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Customer] Your Content Marketing Must Become Convenient
    One location, laid out to accomodate more customers, would be cheaper for Starbucks to lease, staff and manage. Look around you. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want.
  • JUNTA 42  |  THURSDAY, JANUARY 12, 2012
    [Customer] 10 Content Marketing Books to Help Sell the C-Level
    Get Content Get Customers. Where Get Content Get Customers leaves off, Content Rules ramps it up a notch, with clear instruction and motivation on everything from content strategy to newsletter creation to blogs and social media…with some amazing case studies along the way. The New Rules of Marketing & PR. Content Rules.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 22, 2015
    [Customer] An inside look at innovation hot spots and how to get your idea noticed
    It has some customers and it has some venture capital funding so that we can complement and bring the unique value that we bring. If you’ve been in a startup, you probably know how hard it is to get attention, get customers or to generate interest in your idea. What are the hot ideas? How do you get noticed? Let’s find out.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 18, 2012
    [Customer] The Social Business Imperative
    Because CEOs are seeing the opportunity to connect their suppliers, customers and employees using social technology. We need an effective content strategy to put the knowledge, passion and experience of our employees to work to answering our customers’ information needs. What is the value of a social business? Can you create one?
  • HUBSPOT  |  THURSDAY, JANUARY 2, 2014
    [Customer] 2014: A Year of Self-Doubt for Marketers
    If a tactic doesn''t help you a) attract visitors , b) convert visitors into leads , c) convert leads into customers , or d) delight existing customers , it probably isn''t worth your time (or budget). Closed-loop marketing and measuring from visit to customer in B2B industries will go from a rarity to a common practice.".
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 18, 2014
    [Customer] Business Lessons from Bruce Lee and the World Cup
    realized that: My website was (and still is) un-responsive, which is a no-go in the mobile future. I had stopped networking and connecting with people. I had been focusing on offering the wrong illustration services to customers, ones that didn’t seem relevant anymore. By Mars Dorian, {grow} Contributing Columnist. First, I complained.
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 16, 2010
    [Customer] Mobile Internet – If not now, when?
    Your customers use their mobile devices to access and request information online. Your customers want to use their mobile devices to access content (your content) when it's convenient to them, which is hardly ever whilst they're at their desks. It would appear, that in matters of debate, I favour the alternative. politely declined.
  • SNAPAPP  |  TUESDAY, MAY 3, 2016
    [Customer] Create Jaw-Dropping, Personalized Interactive Experiences With SnapApp’s Spring Release
    Theme apps are no different from any other SnapApp, so everything you see can be customized 100% to your liking. “Ok, this is great and all but my SnapApps need to match my brand guidelines so those themes won’t work for me.” If you have a minute, we’d love to hear your thoughts on custom themes in this quick survey. . Sound familiar?
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 26, 2012
    [Customer] Trade Show Follow-Up: 5 tips to optimize response
    Keep them engaged, even if they’re never going to be a customer. Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. They dump this list into their database.
  • CHRIS KOCH  |  WEDNESDAY, JUNE 15, 2011
    [Customer] The five stages of social media grief—have you passed through them yet?
    Image via Wikipedia. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. But in our rush to embrace the new, we haven’t taken adequate time to honor the painful transition we are experiencing. Denial. This can’t be happening—not to me.” Not gonna happen in B2B.
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Customer] 11 Top Tips For Developing YouTube Influencers
    Your potential customers, it turns out, are very happy to watch a long video that shows them something useful about how to use your product. So instead of paying a YouTuber to read some short script that says how amazing your products are, instead have them help the customer by teaching them how to use it. Long-Tail Discoverability.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Customer] How Social Media Turned a Brand Into a Revolution
    Engaging the “customers&#. Where could it go next to reach new customers?  As protesters in Cairo’s Tahrir Square faced off against government forces, they were prepared with this Facebook lesson from supporters in Tunisia: “Advice to the youth of Egypt: Put vinegar or onion under your scarf for tear gas.”. Was I wrong?
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 10, 2013
    [Customer] Encore: “Keys to Human Centric Leadership” – @tedcoine on Marketing Made Simple TV
    Jeff asked me about extraordinary companies, firms that “get it” when it comes to their own people, and to their customers, and (by no coincidence) to their shareholders. Buffer. Ted Coine. The real keys to leadership in the 21st century. Dear Mr./Ms. CEO – Your baby is ugly. The show is directed by Craig E.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Customer] How to Figure Out the Next Step in Your Career [Quiz]
    Each tip is paired with customized articles, ebooks, videos, and more that will help you score visibility for your work and bring value to your company. Where do you see yourself in five years? Of all the interview questions out there, this might be the most difficult. These days, career paths aren’t linear. No five year plan? No problem.
  • LEADERSHIP  |  TUESDAY, DECEMBER 17, 2013
    [Customer] Personalize B2B Lead Generation—3 Ideas from the Holiday Season
    Everything you place before your customers and your target audience needs to be an attractive, compelling package that is considered valuable. Below are 3 simple but effective ideas on how you can personalize B2B lead generation to make it as exciting and rewarding as holiday gift-giving: Match customer personas and profiles to your offering.
  • PUZZLE MARKETER  |  THURSDAY, MAY 24, 2012
    [Customer] How Are We (Ad/Marketing Pros) Using Social Media? [Infographic]
    63% of Ad Pros “Strongly Agree” that companies should invest in social media with their customers versus 23% of normal people. It’s no surprise that advertising professionals are advocates of social media. Social media not only allows for highly targeted messaging but it’s extremely scalable.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Customer] The Step-by-Step Guide for Getting Started With Co-Marketing [Free Ebook]
    In short, co-marketing allows two or more companies to work together on a project with the purpose of sharing in the reward -- whether that's leads, buzz, awareness, or new customers. We've all heard the adage, "Two heads are better than one." And within your marketing team, the power of collaboration is probably no surprise.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Customer] Why Marketing Automation Needs Permission Marketing
    They''re used to buying lists and watching their sales team make cold calls to generate leads and close customers. And marketing automation ensures the permission is collected, managed, and used with the customer in mind. Even if you''ve never heard the term before, chances are you''ve experienced permission marketing. Here''s why.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] 65 Experts Chime In On How To Stay Motivated To Write
    Ann describes Everybody Writes as “your go-to guide to creating ridiculously good content that attracts and retains customers. One of the biggest questions I get is how do you find the time  to write? Which, of course, I already answered a while back. Because Because that’s what a good content marketer does right? So buy it.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 8, 2012
    [Customer] Social Business Success Starts at the Top
    Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. Twitter is not just for kids. The same goes for other social media sites – ( Facebook , LinkedIn , Google+ ) the number of them growing by the day. Image: FreeDigitalPhotos.net ). Someone should send the boss a memo.
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Customer] Seven Habits of Highly Effective B2B Websites
    While SEO is important, what’s more important is that your customers understand your content. While your main objective should be to satisify the needs of your customers, don’t forget about SEO. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Take a deep breath and relax.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 4, 2012
    [Customer] A cautionary tale: Putting your business in the hands of Facebook
    Instead of worrying about getting email subscribers and customers, they obsess about getting likes and followers on Facebook and Twitter. As I enjoyed a mega-popular Kebab restaurant on my street, I wondered about the “secret” of their success. Mmmmmm. The young owner has built an impressive online audience. Wowzee. frowned. Lesson learned.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Customer] Savvy Week in Review - August 5
    What Your Customers Aren't Telling You by @meganauman. How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool! Think B2B can't learn a thing or two from the reigning queen of pop?
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Customer] Weekly Wrap Up - March 25
    Buying customer lists is a tried and true (last ditch) lead gen strategy for the marketing department. From blogging to websites to marketing strategy, there are lots of great posts this week. Have others to add to the list? Add them to theh comments below. Enjoy - and have a great weekend! But cold calling is no fun for anybody.
  • ACQUIRING MINDS  |  THURSDAY, OCTOBER 7, 2010
    [Customer] The Risky Business of Exclusive Reselling
    Steve Woods , CTO of Eloqua, in an online discussion  noted that the transparency and clarity of reseller partnerships was critical to Eloqua in meeting customer needs.   To ensure this, Eloqua requires exclusive  relationships with resellers. The Cloud Computing model changes the relationship that VARs have with vendors and customers.  .
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, JANUARY 13, 2012
    [Customer] The Reasons Why Social Media Will Boost Your Sales In 2012
    With new developments in social media technology, and especially with Facebook, businesses are able to receive quantifiable data regarding their customer base and the effectiveness of their marketing schemes. Instant Customer Feedback. Build Strong Relationships with Customers. Quantifiable Marketing Techniques. Marketing
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 10, 2014
    [Customer] 4 Ways Outsourced Lead Generation is Similar to Parenting
    They have the time to do research - even social - on buyers. 4) Customized training - While parents are not necessarily “trained” to raise a child, they do see what works, and tweak their strategies until it does. I have always been a firm believer that there are two types of people in this world: those who have children and those who don’t.
  • SOCIAL MEDIA B2B  |  MONDAY, MAY 7, 2012
    [Customer] Dell Launches Social Media Training for B2B Channel Partners
    We know that smarter customers make better customers, but do more social customers make better customers? ” The first session will be May 8 at the Dell Storage Forum and will cover the following topics: What is social media and how does it affect the channel. How Dell is using social media and lessons we’ve learned.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 16, 2012
    [Customer] 10 Thought Leaders Share Their Interest in Pinterest
    Those numbers reinforce the potential for businesses to utilize yet another social channel for customers to engage and share their products. by Jason Miller Pinterest is now the third most popular social network in the country. Hear from: Rohit Bhargava, SVP of Global Strategy & Planning at Ogilvy. Freitag, COO at Sliderocket/WMWare.
  • WRITTENT  |  FRIDAY, APRIL 25, 2014
    [Customer] 11 Tips for Effective Website Copywriting
    Searching for similar products or services on the internet can help you determine how customers might perform a search for your organization. Also, look at the content on successful competitors’ sites; never plagiarize, but view competitors through a customer’s eyes. 2. Research first. Tell a story. Keep it simple. Be accessible.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Customer] Making Cents of Inbound Marketing: An Interview With HubSpot's CFO
    Knowing these metrics makes investing in marketing far more palatable for a CFO. I can see how marketing drives leads and produces customers. I can connect the dots and see that the marketing team really is driving value. We then compare that to the LTV (Lifetime Value of a customer). But it doesn’t have to be that way.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 13, 2016
    [Customer] Increase Your Open Rates with Sizzlin’ Summer Subject Lines
    Craft an exciting line that encourages customers to open the email immediately. Give your customers something to get excited about, from local fireworks to the best farmers markets around town. 4. If you wouldn’t send it to a friend or family member, you shouldn’t send it to current or potential customers either.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Customer] 6 Key Steps to Global (Marketing) Domination
    Your culturally and linguistically diverse audience enjoys a uniform customer experience. According to industry research firm Common Sense Advisory (CSA), Fortune 500 companies that translated communications to engage customers in their own language were nearly three times more likely to experience revenue increases. What is it?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Customer] Social Media Starter Kit for Real Estate Professionals
    Build customer loyalty effortlessly. Connect with followers and customers in real time. Each channel appeals to customers in a different way. If you want to engage potential customers and members of the online community, then Facebook and Google+ provide powerful forums. Social media for the real estate professional.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2016
    [Customer] How to Establish an Instagram Aesthetic: 10 Brands Doing It Right
    Your Instagram feed is primarily meant to attract existing and future customers, so it’s important to create content that pulls them in and engages them. The more compelling your story, the less it would feel to your customers that you’re just selling them something. Since 2010, Instagram has garnered more than 500 million users , 4.2
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Customer] 10 Deadly Reasons Most Websites Fail [SlideShare]
    Then I''ll play around with one of those handy online tools that enables me to customize a car and its options and know how much it costs. But too often, websites turn into promotional brochure-wear where it''s all about "me, me, me" and not about the actual customer. 22 years ago, something remarkable happened. Think about it. Cough.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Customer] The ROI of Paid Social Media Ads
    by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. Facebook also recently announced Custom Audiences, which let you target ads to specific users using email address, Facebook UIDs, or phone number.  At Marketo, we’ve just begun to test these. Here’s what we’ve learned! SlideShare.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 26, 2015
    [Customer] Five good reasons to ignore Google
    It customizes an evolving delivery system based on what it is learning about me. It customizes an evolving delivery system based on what it is learning about me. I’ve been exploring ideas for creative new content forms and I’ve come to a realization. Google is holding us back. When you’re epic. Apple. More or less. 3.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Customer] The Psychology of Excitement: How to Better Engage Your Audience
    When a customer gets a great price, they are more likely to share it with others. good deal sparks the “ego-expressive” response, making the customer “feel responsible for the discount.”. For example, Amazon prompts customers to share their purchases on social media. How can content marketers get people more excited? How long?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 21, 2012
    [Customer] The Buck Starts Here – Measuring the ROI of Content Marketing through Social Media
    One way to do this is to apply what Tony Grass of E-Market Intelligence calls customer centric e-marketing.  It’s a closed loop approach that seeks to target the most promising customer segments and optimize Web and content campaigns to draw qualified leads, win business and earn ROI.  This also applies to the world of measurement.
  • KAON  |  TUESDAY, OCTOBER 6, 2015
    [Customer] Data Analytics Is Critical For Success
    This type of information can be leveraged not only by marketing, but also in other areas such as customer service and product development. With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight.
  • VOLACCI  |  FRIDAY, JULY 19, 2013
    [Customer] Data Driven Marketing is the Future of B2C and B2B Digital Marketing
    This information can be used along with current email marketing lists, CRM databases, customer buyer history or other variables to reveal a number of fascinating and actionable insights into user trends and behavior. Data driven marketing is the future of digital marketing. What is Big Data? How is Big Data Used in Marketing?
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 18, 2013
    [Customer] Four Things Marketing Can Say “Yes” About in 2013
    Yes to the Integrated Cross-Functional Project Task Force: These are not quite as painful as being on the social committee and much more fun than arguing about why the Squirrels can’t have a print-on-demand, fully-customized online direct mail generating system that also figures out their golf handicap.  You’ve got to love January.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Customer] Is there a “content pattern” that builds a brand?
    In this content series, the company teaches techniques that will help a customer use its products better. In this content series, the company teaches techniques that will help a customer use its products better. Everybody wants their content to go viral. Can this idea be applied to a business of ANY size? Even an individual blogger?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 7, 2015
    [Customer] Why you need to obsess about content saturation
    To help my customers determine the information density of their market, we run an analysis that defines a niche as low, moderate, high, or complete content saturation. To help my customers determine the information density of their market, we run an analysis that defines a niche as low, moderate, high, or complete content saturation.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 1, 2012
    [Customer] Why Marketing Briefs are a Circle of Hell
    A friend asked me recently to review a marketing communications brief he had drafted to help his internal customers, mostly product managers, get something meaningful out of his group. You’re teaching your customers how to get you to do your job? Sorry? Pardon? Are you an airline? Are you an Apple store? Uh oh.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2017
    [Customer] It’s Time You Knew What Your Brand and Usain Bolt Have in Common
    One of the first places marketers focus their attention when trying to gain new customers, reach existing ones more effectively and increase company revenue is to partner with the sales team. Companies with closely aligned sales and marketing teams have 36% higher customer retention and 38% higher sales win rates. Sales Team. Brandin
  • ANNUITAS  |  TUESDAY, JULY 7, 2015
    [Customer] You Can’t Get Here From There
    Talk to your sales people, customer service and account managers, but you also have to get out into the field and speak with customers and prospects to get the unvarnished truth about the way they buy your and your competitor’s products or services, including what happens before they ever interact with a sales person. Get outside-.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Customer] How Does Social Media Fit Into the Lead Generation “Funnel”?
    As I considered the impact of social channels on my own lead generation programs, I realized I had to take into account the fact that my potential customers can engage with social media throughout their buying cycle. Social media must integrate with lead generation efforts. For B2B digital marketers, that’s a foregone conclusion.
  • ANNUITAS  |  TUESDAY, JULY 8, 2014
    [Customer] Why Employee Development is Important
    The bottom line is this – when people are given the opportunity to advance, they become invested, your customers benefit from the increased productivity and your top talent sticks around. Think of the last time you really felt personally aligned with your job or the mission of your organization. Graphic Source: CultureAmp. link]. link].
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 11, 2016
    [Customer] VerticalResponse Now Integrates with Easy to Use Form Builder, JotForm
    Here, you can customize the fields you need to match with VerticalResponse. Incredibly easy to build customized web forms. Whether you’re using online forms to collect leads, survey responses, or RSVPs for an upcoming event, JotForm makes it easy to build your VerticalResponse email lists. About JotForm. Over 8,000 templates.
  • SYNECORE  |  TUESDAY, APRIL 30, 2013
    [Customer] SoLoMo: The What and the Why
    Mobile is the medium of connection between your brand and its prospects and customers. There is currently much buzz, and much debate, in business and marketing circles over the meaning and usage of the term SoLoMo (social, local, mobile). WHAT IS SoLoMo? WHY IS IT IMPORTANT? So why is SoLoMo Important? So what’s the bottom line?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 12, 2011
    [Customer] Problem-centric Industrial Marketing
    If you use a blog as part of your inbound marketing with content , focus more on real pain points of your customers. Instead of following a standard format of problem (challenge), solution and results, tell a more compelling story built around a problem that is costing the customer money or causing issues with productivity and compliance.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Customer] How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment
    Obviously, such events give you time to engage prospects and customers in a more relaxed atmosphere. Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. They need to do the same with trade shows. Booth visitors.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 1, 2011
    [Customer] Paul Dunay joins Networked Insights as the CMO
    Data is reporting on what has already happened, Insights are ideas that come from the data that allow you to find new market opportunities, new ways to place media and new ways to find customers who exhibit purchase intent, which is why I hired Networked Insights in the first place! The answer was – neither of us knew! Technology.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 14, 2012
    [Customer] Are You Facing Sales Fatigue?
    To do so, write down customer success stories when they occur. Put together detailed descriptions of your company’s role in helping customers implement new technologies, launch or salvage important projects or earn recognition from Microsoft. Reference Letters: Ask your best customers for testimonials. Sales Action Plans.
  • I-SCOOP  |  FRIDAY, NOVEMBER 18, 2016
    [Customer] The Internet of Things in public services: citizen first
    Just as customer-centricity and customer experience are essential in all sectors, […]. Governments and government agencies across the globe are digitally transforming and in many cases still digitizing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 14, 2013
    [Customer] Intro to Lead Generation: How to determine if a lead is qualified
    At a very basic level, you want to ask your data analyst to look for any commonalities between those already in your database of leads and your current customers. What attributes of your current customers might you have perhaps overlooked in leads that have gone cold? Tweet Dear Daniel, First of all, happy new year! Firmographics.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Customer] Summer Is Here—Bring on the Interns!
    As a marketer, you have practice engaging your customers with engagement marketing strategies, many of which can also be applied to engaging your intern. Does she like engaging with customers, or does she prefer being tied to new business? Yes, they’re interns! As We Know, It’s All about Engagement. Awesome! Now what? Create a bond.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JANUARY 30, 2013
    [Customer] Taking Your Team to the SEO Super Bowl
    They’re essential for reaching new customers, they’re exciting for everyone involved, and they also make for great links. Get customers talking. Your customers are your best assets. While it all comes down to one game, considerable effort goes into getting there. The same thing applies to SEO. Are there any new keyword targets?
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 12, 2012
    [Customer] 24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
    Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Customer] Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management
    With the rapid evolvement in digital marketing Oracle follows Agile development practices to ensure we are working on the most important industry leading enhancements relevant to our customers. Digital marketers are in a constant battle between driving leads and managing their CRM systems. What is CRM Lead Management? Product News
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 29, 2015
    [Customer] How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)
    Sepia-toned glasses notwithstanding, marketers have had competitors at least since the railroads (or maybe canals) made it practical for customers to shop outside the local village – and for even longer if you lived in a city. My cliché detector starts chirping as soon as anyone says today’s marketers face more competition than ever before.
  • LATTICE  |  WEDNESDAY, OCTOBER 5, 2016
    [Customer] Preparing your Enterprise for AI: Lessons from predicting sales for B2B
    Make a set of standard toolkits available and make the customer responsible for the output of the AI as well as the business outcome of the deployment. Through the course of engaging with the end-users and continuously refining our solutions, we have learnt five important lessons about creating measurable value for our customers.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 28, 2011
    [Customer] Are You an Accidental B2B Marketer?
    By applying some strategic modelling to your marketing plan, you can gain invaluable insights about your customers, new markets and potential new products and services. At New Incite, our tagline is “ Don’t Leave Your Marketing to Chance.” ac·ci·den·tal/ aksi-den-tl/. stra·te·gic/ struh-tee-jik/. little of both?
  • MARKETING ACTION  |  THURSDAY, JUNE 27, 2013
    [Customer] Buyer Personas: Learn the Five Insights You Need to Nail Them – Webinar July 2
    You’ll learn: How to obtain key insights about your customers. You need to interview your own customers and listen closely to their stories. Begin the interview by asking your customer to recall what happened when they first started looking for the solution that your company provides. Who buys your product or service? And why?
  • STORIES THAT SELL  |  TUESDAY, NOVEMBER 30, 2010
    [Customer] The 3 Can’t-Miss Pieces of Any Consulting Case Study
    Customer case studies – featuring engagements with real customers – help set consultants apart from the competition, but ONLY IF they contain certain messages. What does the consultant bring in terms of knowledge, skills and experience that will create a better outcome for the customer? Approach. The Outcome. Share
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 13, 2012
    [Customer] Some of the Best Tweets from the Insider Summit #IS12
    “ Simpler for customer & more data for vendor! “ Customer network value is replacing customer lifetime value. “ Most customers buying experience are heavily influenced by social, in most cases they just don’t realize it. Share. The welcome reception at #IS12 is awesome [link]. Reply Retweet.
  • ACTIVEDEMAND  |  THURSDAY, APRIL 14, 2016
    [Customer] What Kind of “Door” Does Your Landing Page Represent?
    You should know by now that the more the landing page connects with customers, the more likely it is to convert…but imagine being able to make that connection automatically, based on data already available? Extra-rich customer “data sets” including name, company, gender, behavioral history, geographic location, past interests and so on.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Customer] Need More Website Visitors? Get Back to Basics
    simple fix to improve the cognitive fluency of your site is to actually ask your personas (usually your current customers) what they’d expect to see on a site like yours. What means for you is that blogging on a regular basis can produce big benefits -- benefits in the form of more visitors, leads, and even customers.
  • MARKETING ACTION  |  FRIDAY, APRIL 17, 2015
    [Customer] Road Trip! Join the i?marketing Roadshow, Coming Soon to a City Near You
    Here’s what’s in store for you: A hands-on workshop with strategies for getting the most out of Act-On solutions in order to attract, nurture, and retain more high-value customers. The unique opportunity to meet with Act-On success managers, leaders, and customers, so you can take your marketing skills to the next level.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Customer] What is the Key Ingredient for Successfully Adding Social Media to Your Marketing Mix?
    Provide consistent customer experiences. Using social media to engage employees, partners, and customers enables an organization to be more nimble, allowing connectivity with today’s agile workforce. It allows organizations to actively engage customers and partners, by listening, asking, observing, and adapting.
  • PWB MARKETING BLOG  |  FRIDAY, JUNE 24, 2011
    [Customer] Study Finds Majority of People Conduct Research Online
    If your business cannot be found by Google, you are missing out on being found by customers. Does your website make a good impression? Let’s hope so, because more and more people are using the Internet to research products and services. Nearly 60% of Americans perform online research before making a purchase decision. searches. And Yahoo?
  • HUBSPOT  |  WEDNESDAY, JUNE 6, 2012
    [Customer] HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial
    The HubSpot HootSuite integration will make it easier for customers to use social to better work their leads and make the close. This enables you to identify opportunities to jump into the conversation and interact with your potential customers. Not too shabby! So what does this social partnership mean for marketers? Let's explain.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 20, 2012
    [Customer] The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
    Part of this is SEO is no longer a stand-alone, ‘bolt on’ piece of a marketing strategy, but rather a guiding principle in an online strategy that combines outreach, content, design, and fundamentally fulfilling customer needs and desires. That’s how they reach their customers. Our Experts. Follow him on Twitter. The Questions.
  • SYNECORE  |  TUESDAY, JANUARY 15, 2013
    [Customer] 10 Examples of Amazing Responsive Web Design
    When Starbucks marketers began to realize that many of their customers were accessing their website via mobile devices, they wasted no time in developing a responsive site. Responsive web design (RWD) is more than just a web design trend, it’s become a web design requirement. Here are 10 great example of RWD from across the web. Starbucks.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 1, 2015
    [Customer] How We Overcame 2015’s Top Content Marketing Challenges
    Customer Questions FTW! These videos are designed to have subject matter experts answer customer questions while giving us an opportunity to drive organic traffic to the website by ranking in Google’s video results. It’s hard to believe 2015 is coming to a close. Coming up with Fresh Content Ideas. Need Content Ideas? Final Thoughts.
  • LEAD LIAISON  |  THURSDAY, OCTOBER 8, 2015
    [Customer] Why Marketing Automation Isn’t Going Away and Will Continue Expanding Well Into the Future
    The most common objectives for implementing a marketing automation strategy typically include lead nurturing, customer engagement, and marketing productivity. In addition, we will likely see marketing automation platforms become optimized for tracking vast amounts of data regarding customers and leads.
  • MARKETING ACTION  |  THURSDAY, JUNE 5, 2014
    [Customer] David and Goliath: How Small Players Beat Out the Big Banks
    With mega-banks continuing to dominate the mortgage industry, the smaller players need a smart strategy for retaining customers and intelligently targeting new prospects. With limited marketing budgets and resources, competing for customers with the big banks is no easy feat. But the game is changing. Optimizing the use of LOS data.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 29, 2014
    [Customer] Sales Prospecting Perspectives' Top 10 Blog Posts in 2014
    What drives our company culture at AG Salesworks is transparency - with employees, customers, and readers - so we want to show you what’s been performing well this year on our blog. Happy December 31, everyone! Before we count down the ball drop, we want to share with you our top 10 blog posts on Sales Prospecting Perspectives in 2014.
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Customer] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
    Instead, ask about ease of use and how the software will help you meet your goals -- like driving leads, conversions, and customers. Knowing how customer input is handled will also tell you a lot. You should be to understand which channels are driving the most visits, leads, and customers. billion industry by 2020.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Customer] How to Cultivate a Company-Wide Social Media Culture
    So go ahead, brag about how many leads you generated through social channels and your blog; share the visit-to-lead conversion rate of those social leads, as well as the lead-to-customer conversion rate; you can even show the growth of your reach on each social media network. Today, it's all digital, baby. Yours. But think about it.
  • MARKETING ACTION  |  WEDNESDAY, JULY 29, 2015
    [Customer] Digital Debris: Why Data Needs an Expiration Date
    Second, our customers’ data is at risk. And, lastly, because our customers’ data is at risk, our brand’s reputation is on the line. The first line of defense is to keep our customer’s data as safe as possible. So how long do you hold on to data from your customers and prospects? Turns out it was. Yikes!
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