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  • VIEWPOINT  |  MONDAY, OCTOBER 3, 2011
    [Customer] Create Performance Combustion to Get the Sale
    As such, one of the pressing needs for any salesperson is to keep their audience (prospects and customers) engaged. To be an effective salesperson with the capacity to create a fire in the belly of your customers, you must ignite and maintain all three of these elements. These are your performance skills.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 3, 2011
    [Customer] Alinean Builds on Momentum for a Strong Second Quarter 2011
    Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. Pisello Alinean
  • FUNNEL FOCUS  |  MONDAY, MARCH 22, 2010
    [Customer] Use 3 Components to Create a Lead Scoring Model
    Fit is about matching a Lead against all the factors that your company has determined are required for the acquisition of an ideal customer. What information could you collect with a custom field on a download form that would help establish higher degrees of quality? Interest. Depreciation. minutes. 
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, FEBRUARY 4, 2009
    [Customer] Four Practices to Increase Webinar Effectiveness
    When constructing your invitation ensure that: The call to action for registration is clear, and is located 'above the fold' in the email Use a custom header in your email to showcase the event details AND link to the registration page. Are you using webinars as a lead-generation tactic in your marketing efforts? Leverage offline channels.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 9, 2013
    [Customer] Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog
    How you lead the charge, take more control of the customer experience, and how you drive revenue for your companies. He exclaims that his vision for Marketo’s customers is a true platform that is easy, powerful, and complete.  How do we make this product faster and meet the needs of our customers? Brave New You. Ask for help!
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 26, 2011
    [Customer] Do We Need Generally Accepted Marketing Principles? – by Steve Gershik
    With ever more fractionalization of customers into new communities of interest, plus the addition of mega-channels like Facebook and LinkedIn, it’s more important than ever to be aware of how we can make ourselves more available to our customers in ways that help them learn, and eventually, buy from us. Steve Gershik.
  • AVITAGE  |  THURSDAY, OCTOBER 31, 2013
    [Customer] How to execute content marketing
    Include your go-to-customer (sales) strategy, plans and metrics. What would improving the way you execute your content marketing initiative look like? What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? Want some help? No problem.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] How Sales and Marketing Can Get the Best out of Their Content Marketing
    Now that they are a customer, it’s easier to help them. Have a plan  - By working together with sales, set objectives to get the right content into the hands of your customers. Although sales and marketing are getting better at working together, there is always room for improvement. 
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 4, 2012
    [Customer] CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash
    LeadFormix will give Callidus another offering for its existing 900+ customers and access to 200 more companies now using LeadFormix. I don’t know whether Callidus will also try to expand LeadFormix sales among "pure" marketers. The price is surprisingly low for an established marketing automation vendor. This is why Callidus is a good buyer.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 24, 2010
    [Customer] Business Karma
    With my mind uncluttered by the day to day execution of my business plan, I can think about the philosophy behind what I am trying to accomplish, and what that means to my customers and my company. More than once I have sent a potential customer away when I could have convinced them to buy. love vacation time, absolutely love it.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, FEBRUARY 10, 2010
    [Customer] Increasing B2B Lead Management ROI: 4 Key Performance Indicators
    By understanding your customers and using them as a model for the right prospects to target with your lead generation activities, and by targeting those right prospects, you will get a better ROI. Although the findings are not news to me or my clients, a recent research study about increasing B2B sales lead management ROI is worth mentioning.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 16, 2011
    [Customer] Pace Yourself: There’s No Finish Line in B2B Social Media Marketing
    Social media is just part of the mix but, without it, your website won’t show up where and when many of your prospects and customers are searching for solutions. 2. In other words, to generate new content that is relevant to your customers and prospects, use social media platforms like search engines to do aggressive research.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 6, 2012
    [Customer] 5 Ridiculous B2B Social Media Marketing Myths
    For the first time a non-customer can actually have monetary value to your business. You might want to send a custom product focused email to anyone who is an existing lead and mentions your product on Twitter. B2B social media is gaining wider adoption. That’s okay, because myths are a part of change in any aspect of life.
  • ONPATH  |  THURSDAY, APRIL 12, 2012
    [Customer] FLEXFORCE - New Credit System for Salesforce Users
    FLEXFORCE was introduced to help customers have more flexible Salesforce consulting services. Now you can stop paying high consulting fees for lower skilled work like adding custom fields, list cleansing or building drop down menus. Did you know that almost 2/3 of all Salesforce consulting projects are for Administration type work?
  • SAZBEAN  |  THURSDAY, FEBRUARY 3, 2011
    [Customer] Choosing the Right Social Media Measurements
    You may need to get a CRM (customer relationship management) system in place so you can actually keep track of what’s going on with your customers. Everyone is always looking for the golden rule of measurement. What should I measure & how? The problem is, it depends. It really does. Thoughts?
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 1, 2013
    [Customer] 17 Signs You Eat, Sleep, and Breathe Social Media Marketing
    You have a bad customer experience and the first thing you do is post about it to your social networks…and tag their company page. Author: Carra Manahan 1. You get excited when you cross a certain threshold of likes on your Facebook page. 2. 3.Coworkers often introduce you to new hires by saying “she (or he) tweets for us.”
  • MODERN B2B MARKETING  |  TUESDAY, MAY 14, 2013
    [Customer] Journalism and English Degrees Are Not Dead: The Rise of the Content Marketer
    The buying process has dramatically changed–including the way we consume content and the way businesses connect with prospects and customers. Author: Stephen Frapart Finals are over.  Graduation is right around the corner.  Families and friends celebrate your awesome achievements.  Woot woot!  Life is good! Then reality sets in.  YOU!!!
  • HUBSPOT  |  SATURDAY, MARCH 7, 2015
    [Customer] Is Personalization Creepy? 6 Experts Weigh In
    And not all customers are comfortable brands using their information in this way. The goal of personalization is to make a lead or customer feel welcome. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. study by Ipsos found that 68% of U.S. Here''s what they had to say. Add Value.
  • VIRALLY BLOG  |  FRIDAY, SEPTEMBER 5, 2014
    [Customer] Why technology is key to your content strategy
    If you do not provide the answers to the questions consumers have or provide the useful and valuable insights they seek, someone else will, a competitor or even a customer. Are you sending the relevant and timely  messages to your prospects and customers? doubt it! Today’s consumers are smart and savvy and connected. Events
  • FUNNEL FOCUS  |  FRIDAY, FEBRUARY 25, 2011
    [Customer] Interview with DemandGen Report: How Financial Service Companies can Benefit from Marketing Automation
    Even in their most commodity-oriented segments, consumer credit cards for example, the financial institution wants to establish at least the impression of a 1:1 relationship with their customers. Given the recent economic uncertainty, customer acquisition and retention is a greater priority for Financial Services firms.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Customer] 29 Signs Your Business Is Not Ready For Content Marketing
    You don’t know what keywords your customers are using. How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before they really understand what it is and what it takes? You’re not alone. Content Marketing
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Customer] Engaged Social Media Users Spend Up to 40 Percent More [Data]
    Use this and other information to understand how to use social media to better communicate with leads and customers. Social media has grown rapidly, and marketers have been working hard to step into the social media world to drive increased revenue for their companies. Marketing Takeaway. What do you think about this new data?
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Customer] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
    57% of companies have acquired a customer via their blog. Your Website. website health check will show what needs to be fixed to get the most from your content. 2. Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. 3. Take your fill. Features.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Customer] How to Measure the Success of Social Media
    Here are ways to show your firm that it has met each goal: Conversion – Use custom landing pages and web analytics to know where your qualified traffic is coming from and what actions these visitors are taking. It’s easy to hop on the social media bandwagon. “It’s easy.” ” “Anyone can do it.”
  • READYPULSE  |  MONDAY, JUNE 17, 2013
    [Customer] ReadyPulse Now Offers Instagram Brand Promotion Capabilities
    Connect the social ids with Email to enable matching with your customer data to find out which customers are socially engaging. Here is an example Instagram Promotion by one of our customers. 1. ReadyPulse allows you to customize the web page URL you want your participants to visit after joining the Instagram promotion.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 21, 2014
    [Customer] 5 Reasons SMBs Should Be Tracking Marketing Spend
    With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. Using call routing tools that ensure you get a sales call no matter where you are stops that gap between the customer’s inquiry and your response. SMBs have a lot on their plates. You can reach target audiences. Want to learn more?
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 24, 2010
    [Customer] Should sales enablement be owned by sales rather than marketing?
    heard a great definition from my former ITSMA colleague Jeff Sands the other day: Sales enablement is helping salespeople be more credible with customers. I’m wondering if it’s time to take sales enablement away from marketing. What do I mean by sales enablement? We all know how sales enablement got started in B2B. Who should own the process?
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 5, 2009
    [Customer] ClickInsights: What is your favorite white paper? Why do you like it?
    As companies realise the value of educating their customer, the white paper is finding new purpose. "The whitepaper is an opportunity to reframe an issue in a way favorable to your customers and to your business" Jonathan Kranz's Bio. ClickInsights: Where to place white papers to reach prospects and customers. Blogs.
  • SYNECORE  |  SATURDAY, JUNE 14, 2014
    [Customer] Integrated Digital Marketing Chronicles: Connect & Convert Your Audience
    By leveraging the content in which you use to convey your brand message across the digital space, your brand is able to focus on building deeper connections with prospects and customers. So you''ve established your brands online presence creative content to convey the message, now it''s time to get connecting! That got me thinking.I Check!
  • SALES CHALLENGER  |  FRIDAY, MARCH 11, 2011
    [Customer] Deciphering Today’s Alphabet Soup
    CSAT : Customer Satisfaction (commonly referring to Customer Satisfaction Scores). CRM :  customer relationship management (typically referring to the technology that houses a variety of customer information items). NPS :  Net Promoter Score (customer loyalty metric developed by Fred Reichheld). Sales Acronyms.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 6, 2012
    [Customer] Social Media Marketing: Is There A Generation Gap?
    This simple step would not only create important, new inbound events, but it also would enable the company to better measure the effectiveness of its sales mailings and deliver a means of calculating the ROI of at least the monthly customer newsletter.  What attending my high school reunion taught me about social media marketing. Joel Don.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 14, 2013
    [Customer] Intro to Lead Generation: How to determine if a lead is qualified
    At a very basic level, you want to ask your data analyst to look for any commonalities between those already in your database of leads and your current customers. What attributes of your current customers might you have perhaps overlooked in leads that have gone cold? Tweet Dear Daniel, First of all, happy new year! Firmographics.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Customer] The Ultimate Cheat Sheet for Mastering LinkedIn
    Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: [link] Do so by going here and clicking "customize your public profile URL" down on the right-hand side. 2. Just install the application and customize your topics to view tweets, trends, and top keywords. 6. Claim your vanity URL.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Customer] Don't Let Uninspired Compromise Ruin Your Homepage
    The restaurant chain had already asked customers for feedback on their milkshakes and come up with a range of improvements, most of which had no impact on sales. At first, customers were surprised by the question. Quick: What are the first- and second-most important jobs of your company''s homepage? Seems to be the first priority.).
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 6, 2013
    [Customer] The Secret Sauce to Marketing Success is Sitting On Your Desk
    Do customers really care one way or another? It’s assumed that a real business run by real people will have a phone number for customers to make contact with. Customers do care if you have a phone number. In 2012, US businesses spent $68 billion of local advertising just to generate phone calls. Just to generate phone calls.
  • BLOG MY CALLS  |  TUESDAY, JULY 2, 2013
    [Customer] Common Questions We Get About Call Recording
    We''ve written several blogs on this subject, but I''ll summarize it a bit here: - Customer Intelligence - Do your customers ask about specific products? Disputes - Do you ever have angry customers? Is it legal? Yes, in the United States, call recording is legal. 39 states are classified as ''one-party consent'' states. Florida.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 4, 2012
    [Customer] 5 Tips To Create A Sales Call Center That Works
    And no matter what business you are in, you will need to find the right balance of traditional and new techniques to reach your customers and help your company grow through higher sales. Sales and marketing are really just 2 sides of the same coin. Yin and Yang. Push and Pull. And in many ways, they are becoming more and more alike.
  • MARKETING INTERACTIONS  |  FRIDAY, AUGUST 19, 2011
    [Customer] From Click to Content - What's the Response?
    And finally, are they becoming customers? Clicks are often considered as measurements of B2B marketing success. But have you ever stopped to think about the meaning of a click? How do you know what that click means to the clicker (clickee?). The number of clicks doesn't have as much to do with success as the response generated.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 13, 2010
    [Customer] 10 Conversion Tips from Brain Science
    If you need to apply research from the brain and research from psychology and marketing to web pages, landing pages, custom magazines, and content designed to persuade people to take action, these tips can help. Online Persuasion: Seeing Through the Eyes of Your Customers. Why do people decide to buy a product online? Digg this!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Customer] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo sagely warns that industry penetration rates are not the same as share of marketing automation customers, since some industries are bigger than others. million for Marketo.) As the Pepper Global slide suggests, different vendors are strongest in different customer segments. Here’s how I see things. But take a closer look.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 7, 2013
    [Customer] The Importance of Keeping Your Cool in the World of Social Media Marketing
    Frustrated customers, envious and jealous competitors, everyday Woody Woodpecker-like troublemakers, and more are running amok. If it’s an angry customer the best thing you can do is to do your best to understand their issue and offer help. by Jason Miller Social media is the Wild West of differing opinions. Welcome to the Jungle.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 31, 2011
    [Customer] How to Get Your Prospects from a Blind Date to Married with Children
    In B2B marketing world, this “wooing” process is called lead nurturing , defined as the process of building a relationship with qualified prospects who are not yet sales-ready, regardless of budget, authority, or timing – to become a happy satisfied repeat customer who refers you to their friends. Wedding The Deal. The Win.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 20, 2015
    [Customer] Why a Sign up Form Is a No-Brainer for Email List Growth
    A list of contacts is essential for any business that wants to stay in touch with prospects and customers. Having a solid email list is important because, “email remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined” according to a McKinsey & Company report.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 8, 2014
    [Customer] Using Laughter as a Marketing Tool
    However, it can be tricky to determine the right type of humor that will appeal to your customers. Companies that know how to make their customers laugh are often hugely successful at breaking down resistance and building trust. Start with the Customer. Who are your customers? If so, would you recommend this strategy?
  • SAZBEAN  |  MONDAY, OCTOBER 27, 2014
    [Customer] Sharing for Engagement on Twitter
    No matter the format, be it Facebook or Twitter, LinkedIn or Instagram, you’re going to want to share content that occupies that magical space where your own interests and your customers’ interests overlap. Content, as we say in the social media biz, is king. Well, that and cats. So cat content is king. Be Concise. Be Visual.
  • VIDYARD  |  THURSDAY, APRIL 2, 2015
    [Customer] What you Need to Know from Forrester and Lattice Engines’ Insanely Informative Discussion on Video Marketing
    customers who love what you do and why. “Many marketers are doing something with video online, but they’re really in their infancy, particularly when it comes to applying video for maximum effect.” – Philipp Karcher, Senior Analyst, Forrester. Here’s a quick recap of the webinar, but you can watch the full version here. entertain.
  • B-TO-B LABS  |  WEDNESDAY, AUGUST 10, 2011
    [Customer] Building my Perfect Corporate Board Member
    Just how much has the change in how customers buy and how businesses run changed the requirements for the makeup of a high performing board? Question… Should corporate boards look different today than they looked 10, 20 or even 30 years ago?  Or do some things about running a business never change. While I’m no
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Customer] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    Facebook’s Power Editor makes it easy to manage multiple ad campaigns on Facebook.  I can create custom audiences, create specific mobile ads, and test 3 rd party data targeting (from Datalogix and Axciom are two data providers). Unbounce provides ample landing page templates that can be customized for lead generation. look it up. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Customer] Video: Dell On Why NPS Matters
    Otherwise known as Net Promoter Score, we’ve written on how valuable a metric it can be for determining how your customers and prospects are engaging with you online. by Jesse Noyes | Tweet this. Here at the MarketingProfs Digital Marketing Forum in Austin, TX, NPS is a hot topic. How about your company? Are you tracking NPS? Facebook.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 8, 2011
    [Customer] 7 Ways to Take Your Webinars to the Next Level
    If you want to know  how to find new customers  (click the link for our awesome white paper) for your business, webinars play a key role. Webinars are a key ingredient in your b2b lead generation and content marketing programs to help you find new customers. All with the goal of helping you find new customers. Jim Burns.
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Customer] 16 Ways to Simplify Your Prospects' Decision-Making Process
    In an effort to break through the clutter and get the attention of more potential customers, are marketers going too far? Either they customize their pricing for every deal individually (in which case, I worry I'm going to get tricked into a worse deal), or the price will be so high it's out of my range. Do you want them to call you?
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 2, 2015
    [Customer] Ifbyphone Is Now DialogTech, and We’re Starting a Revolution
    re in the business of transforming commerce by helping businesses unleash the power of conversation to optimize marketing, grow revenue, and delight customers. But if you want to differentiate your company today, you have to do it the old-fashioned way: you have to talk to your customers. It’?s time to start a revolution. wrong.
  • HUBSPOT  |  MONDAY, MAY 17, 2010
    [Customer] 3 Social Media Tips for Small Businesses by Author Erik Qualman [video]
    When arguing the value of reallocating time to social media, emphasize the valuable real-time feedback you'll be receiving from consumers and potential customers. Video: How to Use Social Media to Attract More Customers Learn how to use social media to attract more customers. Watch below. What do you think? Connect with HubSpot
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 12, 2012
    [Customer] 43% of B2B CEOs of Never Consider Social Media in Decisions
    This has potential impact on attracting prospects and retaining customers, as social media sites and other online sources continue to be business people’s first stop when searching for information about companies. Here are some highlights: 43% of B2B CEOs of never consider social media reputation in decision making.
  • HUBSPOT  |  MONDAY, MAY 14, 2012
    [Customer] 8 Ways to Solve Prospects' Problems Through Your Marketing
    Let's take a look at some of our customers, for example. In The News helps businesses memorialize their accomplishments with custom lamination and engraving. That's because the product or service isn't what makes a lead want to be your customer -- it's a solution to their problem that people care about. You've got answers.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 1, 2011
    [Customer] Weekly Wrap Up - April 1
    Want to better understand how to reach your prospects and customers? Ah that Mother Nature -- what a great sense of humor she has, dumping snow on us New Englanders, just as we were starting seeing signs of spring. Well, the show must go on, as they say. And with that, we present our roundup of posts that caught our attention this week.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 24, 2014
    [Customer] Buyer Personas and Company Goals: How to Research Your Marketing Plan
    Having a detailed understanding of your ideal customer is a key starting point for a truly comprehensive marketing strategy. Editor''s Note: This blog post is an excerpt from the eBook Marketers Making a Difference: Volume 3 about creating a comprehensive B2B marketing strategy.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 24, 2012
    [Customer] Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”
    In talking with folks on the show floor at Dreamforce, everyone from demand generation/customer acquisition leaders to sales operations to CMOS & VPs of Marketing, the marketing automation technology deployed and its sophistication is all over the map. Nothing could be further from the truth. Share and Enjoy. Database Marketing
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 16, 2011
    [Customer] 21 Things to Know When Pricing a B2B Website
    Is there already market and customer research (to support user and business goals), or will this research have to be done from scratch? Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. It depends what you put inside it. What are the design considerations?
  • SAZBEAN  |  WEDNESDAY, AUGUST 4, 2010
    [Customer] Defining Conversions
    After looking at your target audience and the benefits your services offer customers, you’ve decided that you have two actions which will help you accomplish your goal (increasing sales by 10%) — registering for a free webinar and requesting a quote — which will give you sales leads. What is your digital strategy?
  • CONNECT THE DOCS  |  WEDNESDAY, JULY 14, 2010
    [Customer] Social Media - Invest in relationships for the long run
    " David Alston leads the Marketing and Community teams at Radian6 , a social media monitoring, measurement and engagement platform used by PR, marketing and customer support specialists. In a world where brand is the sum of all conversations, the days of talking ‘at’ customers is so 1990. David Alston. Radian6 Blog.
  • SAZBEAN  |  MONDAY, JULY 12, 2010
    [Customer] Social Media Insights from a Newbie
    Since most of the power of social media for any business is in engaging customers and potential customers, knowing how to monitor for appropriate topics and keywords is vital. Just watching and helping a client struggle with learning how to use social media offers a lot of great insights. Getting Started. Monitoring. Conversations.
  • ANNUITAS  |  TUESDAY, JULY 29, 2014
    [Customer] The Problem With The Story You Are Telling
    For example, the fact that you just released a new product is not a “story” that most of your customers are going to be interested in … but I would bet that it’s the story your product marketing team is pushing you to tell. Good, relevant content is more important than ever, because of a Panda. Trying to game the system?
  • THE ROI GUY  |  THURSDAY, APRIL 18, 2013
    [Customer] SAVO Maturity Benchmark (powered by Alinean)
    In order to better understand customer’s challenges, SAVO Group developed a comprehensive Maturity Benchmark framework to analyze current Sales, Marketing and Operations practices, uncover and prioritize key issues, and make consultative improvement recommendations. If you are there, please stop by and say hello!
  • THE NEW STRATEGIST  |  FRIDAY, AUGUST 5, 2011
    [Customer] Powerful Brand Experiences - The Story of Two Coffee Shops
    What makes a brand experience so powerful that customers will drive a half-hour just for a cup of coffee? Their customers place additional value on the environment and the experience that Starbucks provides, and they are some of the fiercest brand advocates you’ll ever meet. love coffee. That’s no secret, to be sure. Lots of us do.
  • DIGITAL VOICES  |  FRIDAY, SEPTEMBER 13, 2013
    [Customer] This Week in Digital Strategy 9.13.12
    At Ayantek, we believe that the SMAC Stack is a new wave of technology and computing that will increase customer engagement and business productivity. Happy Friday, everyone! This week provided another of informative look into the world of digital strategy. Get the full scoop in our TGIF roundup. SEO is king in organic search traffic.
  • DIGITAL VOICES  |  THURSDAY, MARCH 21, 2013
    [Customer] 5 Mobility App Adoption Ideas – If you build it, will they come?
    Save steps by allowing the app to interface directly with the users’ calendar or contacts apps, adding appointments, reminders and customer information to their phone or tablet as appropriate. In earlier blogs I’ve discussed some ways to identify the best opportunities for companies to increase profits with mobile apps.
  • HUBSPOT  |  THURSDAY, JANUARY 20, 2011
    [Customer] Stop Marketing and Start Engaging with Scott Stratten (@unmarketing) [@InboundNow #4]
    Why and how the little things effect customer's at all touch points with your brand. A fan question from @manageprinter “What worked/what didnt as he first started out. Instead, try pulling in your prospective customers via search engines and social media and give them something of value before cramming a sales pitch down their throats.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 17, 2014
    [Customer] How to Use Social Media to Recruit Your Next Intern
    Related Stories Native Advertising: How to Promote Your Brand While Wearing a Disguise Realtors: Instantly Improve Social Media Results How to Create and Optimize Pinterest Boards to Drive New Customers. Here is the story of a recruiter that uses two different ways to find an intern using social media.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 11, 2010
    [Customer] How Jeff Ogden landed a top marketing job
    Not to mention the fact that I beat out well over 100 well-qualified candidates.    Despite what Tory said, I actually was not a desperate job-seeker, as I was President of Find New Customers , “Lead Generation Made Simple.&#. And I created a website to showcase my expertise, Find New Customers.  Focus and demonstrate expertise.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Customer] Marketing Leaders: 7 Reasons You Need to Run Social Media for Just One Day
    Getting your hands dirty with the execution of marketing tactics reminds you, as a manager, what it''s really like to do that job, keeps those muscles warm in case you need to use them again, and allows you to find opportunities for improvement. 2) You''ll learn from direct interactions with current and potential customers. Social Media
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 16, 2012
    [Customer] Mad Marketing TV – Actionable Marketing for a Mad World
    The host of Mad Marketing TV is Jeff Ogden , President of the B2B demand generation and global marketing  firm, Find New Customers. Mad Marketing TV is sponsored by Act-On Software with Jeff Ogden of Find New Customers as Host. This summary of Mad Marketing TV was created for the press. Jeff Ogden. What is Mad Marketing TV?
  • VIDYARD  |  MONDAY, JANUARY 21, 2013
    [Customer] Vidyard Launches Integration with HubSpot!
    Vidyard’s Video Analytics App pumps powerful video analytics directly into the contact records inside HubSpot accounts giving HubSpot users in-depth data on how each customer is interacting with their video content. This is one of the most powerful tools our customers will have in their measurement toolbox.”. Whoohoo!
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [Customer] 10 Winning B2B Marketing Habits to Adopt in 2011
    Cost to acquire a customer. It’s been a while since I have neglected to end a year without doing some type of planning and goal setting for my business (or whatever company I was working for at the time) and my personal life.  Perhaps you are equally committed to goal setting. Habit 2:  Embrace your challenges. Chris Ryan.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Customer] B2B Social Media Marketing -- Does It Work?
    Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect. Their hope is their branded accounts will become a place where small businesses can interact and discuss business growth opportunities instead of customer service failures.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 26, 2014
    [Customer] The 5 Most Important Questions Hiring Managers Should Ask – but Don’t
    If your company needs more and better sales leads, you want to contact Find New Customers. Hiring managers are making a big mistake – they are asking the wrong questions. Most often they want to know your role and for whom you worked. But that’s the wrong question. whether it was me or my former employer. Tell me about it.
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 17, 2010
    [Customer] Why our thought leadership is broken
    Publishers (the good ones, anyway) gave some of the most prominent pages in their newspapers and magazines to advertisers in return for a lot of cash, access to a targeted group of customers, and editorial independence from advertiser influence. All of our talk about marketers becoming publishers is incomplete. Let me explain. Check. Check.
  • MARKETING ACTION  |  THURSDAY, MAY 8, 2014
    [Customer] David Raab and Atri Chatterjee Talk About Marketing Automation, Part I: What Do You Need in a Core System?
    You can keep up with David at his blog, Customer Experience Matrix. The three core strategies classically are high quality, high customer service, or low price. So if you are a very high quality operation, you want to have systems that support very, very sophisticated customer contact. Customer relationship management systems.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 24, 2011
    [Customer] Why Design Matters in Content Marketing
    The companies that rise above certainly have great products or services, exemplary customer service and well-crafted messages. We acquire images through stock sources or we create custom photos/illustrations. I’m pleased to present this interview with Margery Stegman of Schenkel/Stegman Communications Design. Budget is one reason.
  • HUBSPOT  |  SUNDAY, AUGUST 5, 2012
    [Customer] Who Exactly Uses Twitter and Other Marketing Stories of the Week
    They created an infographic detailing how CMOs, whose role they think entitle them to be called Chief Customer Offers, interpret social data. Addtionally, 81% of CMOs believe that social media impacts customer loyalty. It's a scorcher out there -- well, it is here in Boston, anyway. Look at the People Who Use Twitter From Brian Solis.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Customer] How Long Should a Marketing Survey Be Online?
    The Web is an amazing platform to gather knowledge and insight from customers and prospects. Test different lengths and types of surveys with your prospects and customers to understand what methods they respond positively to. Web analytics, social media monitoring and webinars can all be important ways to gather more intelligence.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 8, 2011
    [Customer] B2B Blogging Trends for 2011
    To stand out and achieve business success with a blog, it’s critical to focus narrowly on the information needs of your customers and prospects, as Kristin Zhivago and Harry Hoover both note. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Share this on Bebo.
  • MI6 MARKETING AGENCY  |  SATURDAY, NOVEMBER 12, 2011
    [Customer] How to Share a Linkedin Discussion
    Sharing discussions shows that you’re looking out for your customers, prospects and network connections. Custom Linkedin Groups: How Philips Engages with Radiologists. Mi6 Quick Tip #9: Why & How to Share a Linkedin Discussion. A new buzzword you may hear is “engagement” and that it’s the “next big thing”. Here’s how you do it.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 21, 2012
    [Customer] 3 Ways to Market Your Small Business With Less Cash
    With all of the resources available via the Internet and even through local organizations, small business owners can stretch their marketing budgets to the maximum and increase customer base at the same time. Stay up to date on industry trends and share your thoughts on how they affect your industry and customer base.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Customer] What Raising a Toddler Can Teach You About Engagement Marketing
    What are your prospects or customers saying to you that you can’t pick up? Today’s prospects and customers want to have a conversation. What’s the best engagement mechanism for your prospects and customers? And the comparisons don’t end there. Listen. How are they interacting with you (or not)? Listen to their cues.
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Customer] The Biggest Hole in Your Email Marketing and How to Patch It
    You are essentially discouraging your highest quality leads from becoming customers. Marketers are always amazed when they realize that their customers and prospects really do want to talk to them, but you never know just how untapped that source is until you make it possible to measure it. Throw in some A/B testing. You Didn’t Know?
  • SAZBEAN  |  FRIDAY, JANUARY 13, 2012
    [Customer] 6 Lead Nurturing Emails Every Business Should Send
    So, what do you do with those qualified but reticent leads to turn them into customers? Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. Lead nurturing, of course! Those numbers are pretty encouraging, so where to begin? Emails That Educate. News & Notes
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 24, 2010
    [Customer] Reps vs. Factory Direct: The Debate Continues…
    What is important is that an independent rep gets you access to those customers that have already said no to your direct man, fact is that they are probably already selling them products and the day will come when the opportunity for your products presents itself, will your direct guy be there when that happens? As an independent rep.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 28, 2012
    [Customer] SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms
    Tip: Interview customers and prospects about which words they first type into Google, as recommended in this article: “ 8 Questions to Steer Your Marketing Priorities.” Tweet If you think that using websites for lead generation is for other businesses, but not yours, consider GHT Limited. Attain buy-in from leadership. Bribe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 31, 2012
    [Customer] What NBC’S Olympic Coverage Teaches About Content Marketing
    But when it comes to the Olympics, NBC’s work is invaluable for viewers and instructive to people who use content marketing to attract and retain customers. By Stanford Smith, {grow} Contributing Columnist. Addiction to the Olympics is a family tradition. The television in my bedroom is tuned to NBC 24-hours a day. We revere the U.S. The U.S.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Customer] 5 Ways B2B Companies Can Use Facebook Timeline
    It is becoming a more visual platform and they continue to promote the idea that photos and videos create stronger connections with customers, prospects, fans and likers. custom short URL could be used, though. 3. Page administrators have the next 30 days to get their timeline plans in place before all Pages switch to this new format.
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Customer] Beyond B2C: A Primer on 4 Different Ecommerce Business Models
    That is, the seller’s website will attract and generate “leads” (contact and qualifying information about a prospective customer) and pass them along to an actual human being who will contact and sell the prospective customer an “account” to access the products the seller has to offer. Combining Models.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2012
    [Customer] The Inbound Marketing Multiplier: How to Maximize Your Inbound Efforts
    The paid advertisement or site sponsorship of an outbound marketing campaign helps you further spread the word about the content, ultimately multiplying the number of new views you generate, which in turn will increase the number of shares, thus further increasing the number of potential customers viewing your content. You should be.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 27, 2014
    [Customer] 2014: How will you standout in the marketplace?
    One great example would be scheduling and sponsor an event each month at the same date/time, same locations(s) that features an industry expert covering a pertinent vertical market issue or a panel of customers discussing their company’s problems and how they solved them (HINT: using your solutions). What is Thought Leadership?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 1, 2011
    [Customer] 3 Lead Management Questions Sales will Ask Marketing
    We use prospect and customer data to create highly targeted lead nurturing programs. But it will never completely replace the need for attention to detail from everyone who interacts with a prospect or customer. If so, the days of “the leads suck” conversation is in the past. Even a great lead management process will be questioned.
  • HUBSPOT  |  WEDNESDAY, JULY 21, 2010
    [Customer] The Next Big Thing for Marketers: Social Magazines
    If it is easier for users to consume text, audio and video while on the go, marketers have new opportunities to reach and interact with prospective customers. Social Segmentation - Many large companies still publish magazines and distribute them to their B2B customers as a method of nurturing and educating potential buyers.
  • JUNTA 42  |  MONDAY, NOVEMBER 7, 2011
    [Customer] LEGO Does a Netflix in Closing LEGO Universe
    For example, if a BtoB company has only 10 enewsletter subscribers, but those subscribers are the ten most important customers, it’s probably worth it. feel sad for those people that have lost their jobs creating an amazing product for loyal LEGO customers.  I feel sad for the kids. It’s a sad week in the Pulizzi household.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Customer] The 5 "Must Haves" To Ignite A Lead Generation Blog
    More companies are beginning to understand that blogging can be the key to getting found online, converting visitors to leads, nurturing those leads to sales and delighting customers. To generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. Wendy Piersall.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 6, 2012
    [Customer] How B2B Marketers Can Use Lead Scoring to Better Arm Sales
    The ascent of lead scoring parallels the evolving way that B2B customers buy. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who use lead scoring can improve the quality of leads passed to sales, and help increase close rates and revenues. Many marketers are still evaluated based on the number of leads provided to sales.
  • SAZBEAN  |  MONDAY, DECEMBER 22, 2014
    [Customer] Avoid Sites That Sell Followers
    The whole point of running social media communities is to commune with your customers. It’s a practice as old as business but when it comes to the social media game, paying to play just doesn’t cut it. Buying followers from “businesses” outside of Facebook, Twitter, et al. will not get you the results you desire.
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