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  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Customer] B2B Marketing’s Missing Objective: Creating a Home Field Advantage
    Are you simply helping your customers justify the decision they already want to make? What companies do you want to work with? Not just the ones that seem safe or are good for your resume, but the ones you just want? The ones that would make your day, even if they didn’t make your wallet? You don’t need them, you want them.
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Everything You Should Know to Prepare For Google+ in 2014
    Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently. Claim your custom URL. There is no ignoring it. Google+ is here to stay in 2014.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Customer] The Only Metrics You Need to Optimize Website Performance
    Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers. Lead-to-Customer Conversion Rate: the percentage of leads who become customers. Unique Visitors. New vs. Repeat Visitors. Referring URLs.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2011
    [Customer] ExactTarget, Marketo Announce Strategic Partnership to Integrate Marketing Technologies
    But the market is growing even faster than we can hire and train great sales professionals, so we’re always looking for additional ways to find and serve new customers. Marketo and ExactTarget represent market-leading marketing automation companies – with great brands, innovative products, and a reputation for delighting customers.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MARCH 27, 2013
    [Customer] B2B Marketers: Why You Should Set Your Brand Free
    In fact, you have to let go, at least a little bit, and let your stakeholders (your employees, your customers, your suppliers, your fans) promote your brand. I’ve always admired how so many B2B marketers are control freaks. We control details and deadlines and, most importantly, our brand. Protect the brand at all costs!
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Customer] How Should B2B’s Spend PPC Dollars?
    Before remarketing there was no way to nurture warm prospects with custom ads. For example, if you know the job title of the decision maker you can set up a campaign and run custom ads to target this specific group of people. The first step is identifying your target audience and then figuring out which platform best reaches them.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 10, 2016
    [Customer] Instagram Feeds Worth Following: 5 Brands With 5 Lessons for B2B Marketers
    So Which B2B Brands Are Getting Instagram Right? A few B2B brands know how to use Instagram to connect with customers by demonstrating the lessons described above. In addition to showcasing Walker products in action, viewers can come to know dealers, customers, and employees. The list of tactics is long, too. Keep it simple, stupid.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Customer] Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing
    There are varying opinions in marketing about the appropriate time in the customer lifecycle to use personalization. In developing your personalization strategy, you''ll need to decide what the right approach is for your company and customers. Attitudes Toward Personalization. Attitudes toward personalization have come a long way.
  • MARKETRI  |  FRIDAY, JULY 27, 2012
    [Customer] Marketing Myself: How the Right Marketing Plan Got Me Hired
    As a Marketing Coordinator at Marketri, it’s my job to help clients achieve their marketing goals on time and on budget. I use strategic planning, social media, search engine optimization, public relations, and Web site design to make sure my clients are landing the customers they want. The Problem. "Oh, jeez, good luck with that!"
  • I-SCOOP  |  FRIDAY, NOVEMBER 18, 2016
    [Customer] The Internet of Things in public services: citizen first
    Just as customer-centricity and customer experience are essential in all sectors, […]. Governments and government agencies across the globe are digitally transforming and in many cases still digitizing.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Customer] Content Marketing for Fun and Profit
    In last month’s post, I took a look at  why search results don’t always align with business results , noting that aligning search results and business results often boils down to connecting two questions: What do you want your customers to do? and What do your customers want to do? This Photo credit: Wikipedia.
  • SNAPAPP  |  TUESDAY, DECEMBER 23, 2014
    [Customer] Best of 2014: Best Brand Quizzes
    At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. Here’s our roundup of the best brand quizzes from 2014. . More info  . More info. More info.
  • THE ROI GUY  |  MONDAY, JULY 25, 2011
    [Customer] No Respect. Social Media Marketing Not a Top Executive Priority?
    Although social media marketing is popular amongst marketers, with 80% of companies with at least 100 employees using social networks for marketing this year, it’s still not a top strategic priority. Nearly half (47%) admitted a social plan was necessary but not a strategic priority and 19% said social business strategy was simply not necessary.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Customer] How to Remove Rending Blocking JavaScript From Your Website
    From the template view you can find the “Edit Head” option in the Edit dropdown: We will go from something like the example below to moving the entire script into your body html, relevant php file (WordPress,) a Custom HTML module (HubSpot) or into the footer to delay the rendering. Custom HTML Module. Body HTML. Footer. Conclusion.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 15, 2016
    [Customer] Your Buyers Are Basically Pokémon, So Level Up
    To get your potential and current customers to interact with your brand, you need to provide them with incentives to do so. This can be as basic as providing engaging content that adds value to their business or lives or more complex, like customer advocacy programs. And I’m not alone. It was installed on 10.8 Develop a Laser Focus.
  • CMO ESSENTIALS  |  WEDNESDAY, NOVEMBER 25, 2015
    [Customer] “We Don’t Talk About Leads” – Q&A with Sangram Vajre of Terminus
    For example, Vidyard is our customer, so we are helping our sales team reach out to video marketing companies with a clear message about our work helping Vidyard win with account-based marketing. And I am working with customers to create real success stories instead of polishing the website to make it look better.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 4, 2012
    [Customer] Social Media for Busy Business Bloggers
    If you want customers, you need to go where they are online. Because your audience is different, depending on the site, you may want to customize the post in the status update. With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? Over 25% of U.S.
  • MARKETING ACTION  |  TUESDAY, MAY 28, 2013
    [Customer] Focus on Agile Marketing: Dr. Natalie’s #MktgActionChat Observations
    Who is leading the social customer initiatives? Are companies ready for the customer to define the brand? MartinLaetsch commented that part of the reason Agile Marketing came about is because customers who use social media in their personal lives have become accustom to real-time gratification. What’s the change? ”).
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 17, 2015
    [Customer] Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths?
    Each dot represents an email send from a customer. I’ve cut off the data at 1M emails because everything above that becomes a special case. Each dot represents an email send from a customer. I’ve cut off the data at 1M emails because everything above that becomes a special case. To answer this question, we’re going to play MythBusters!
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 24, 2012
    [Customer] Higher Education Faculty Continue to Use Social Media
    So, besides knowing that our customers are using social and that our employees are using social for personal use, don’t be surprised to see people expect social in training situations and other learning scenarios in business. Photo credit: Wikipedia. Video use is now so pervasive that we had to separate it from the rest of social media.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 19, 2011
    [Customer] MadMarketingTV
    We have well-known guests like Joe Pulizzi (Get Content, Get Customers), Paul Dunay (Facebook Marketing For Dummies) and Doug Kessler (The B2B Marketing Manifesto). Jeff Ogden, the Fearless Competitor is President of Find New Customers and host of Mad Marketing TV. This show, hosted by yours truly, went live on Thursday.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Customer] The 140 Conference on Long Island
    Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. Jeff Ogden. I’m one of the featured speakers at this social media conference today.
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Customer] What is Outside-In Marketing?
    They like to say, “I did that,” when it comes to acquiring customers with a set budget, and incrementally improving on that spend. But done right, it can be a very effective way to acquire new customers and nurture them towards healthy customer relationships. The Story of the Book. This book is not about that at all.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 1, 2014
    [Customer] What the Board of Directors Expects from Marketers Today
    It’s no longer about finding customers; it’s about being found. It used to be that startups had no data because they didn’t have any customers yet. Author: Brian Kardon We’ve all heard (and will continue to hear) about the increasingly prominent role of the Chief Marketing Officer, or CMO. Here are a few of my favorite takeaways: 1.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 29, 2013
    [Customer] Define and Conquer: Tips to Improve Sales and Marketing Alignment
    The sales team is on the front line, working to convert prospects to customers on a daily basis — so they usually have the best insight into what factors and qualities contribute to making a lead more or less likely to buy. The following is the first of a two-part series on strategies to bridge the gap between sales and marketing.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 17, 2013
    [Customer] Should You Take Email Marketing Advice From Wilson Pickett? [CHART]
    And, that was only over random segment of customers. ??So, by Joel Rothman | Tweet this Let me take you behind the scenes at Eloqua for a bit. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. Putting them together is always fun, but it also can be challenging. billion emails sent.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 29, 2015
    [Customer] 15 Hygiene Tips to Keep Your Email List Clean as a Whistle
    Tip No. 1: Send a “we miss you” email with a special offer or discount code to see if you can incentivize the customer to make a purchase. If you sell clothing and certain customers only purchase men’s clothing, they may not want to receive your emails promoting sales on children’s apparel. Too many emails?
  • LATTICE  |  TUESDAY, MAY 24, 2016
    [Customer] The Next Generation Platform for Account-Based Everything is Here!
    CDW , Dell , EMC , SunTrust and more run account-based marketing and sales development programs across tens and hundreds of thousands of accounts (direct & indirect channels, targeting customer expansion opportunities as well as net new customers). They’ve seen up to 285% higher win rates and 35% higher deal sizes.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 26, 2013
    [Customer] Encore: B2B from AtoZ – Digital Marketing with @BillBlaneyb2b on Marketing Made Simple TV
    Jeff Ogden , an award winning marketing expert and President of Find New Customers  is host of Marketing Made Simple TV and Craig Yaris of SocialRibbit  is Producer. Marketing Made Simple TV premiered on Thursday, but in case you missed it, we offer you an encore show on Sunday. You can also follow Bill on Twitter at BillBlaneyB2B.
  • AVITAGE  |  THURSDAY, MARCH 28, 2013
    [Customer] IDG On Connecting the Dots Between Content and Sales
    The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013.
  • SAZBEAN  |  FRIDAY, DECEMBER 13, 2013
    [Customer] Remarkable Marketing for the Holidays
    Understanding the marketing landscape can help you create the right marketing strategy to reach your customers. Doggie Ornament (Photo credit: sazbean) The holidays are an obvious time for marketing — spending is up, budgets need to be used, and there is a clear mindset of giving. Social networks are driving traffic to shopping sites.
  • SAZBEAN  |  WEDNESDAY, JANUARY 2, 2013
    [Customer] 6 Resolutions for your 2013 Internet Marketing
    Amazing content helps increase your reputation as an expert in your field and connects you to potential customers who are interested in what you say. Your customers and potential customers are sharing valuable insights into what they want right in front of you. But customers only care about what’s in it for them.
  • SAZBEAN  |  MONDAY, NOVEMBER 3, 2014
    [Customer] When to Use Twitter Ads for Business
    All of these services allow you to reach thousands and thousands of potential customers without spending a dime. potential customers—that doesn’t necessarily mean that a post is going to be seen, read, or clicked on. Well, sort of. How do they offer their service for free? Advertisements. In fact, this is sometimes by design.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 5, 2015
    [Customer] 8 DIY Tools to Grow Your Email List Fast
    You can pick from ready-made templates, customize the message, add your own images, create your own call to action button and get access to analytics. 3. You can run social media contests and customize your Facebook page with this tool as well. 5. You can create a customized response when a new email address comes in.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Customer] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    In the “Product groups” tab, you can subdivide your inventory into customized product groups using any product attributes (e.g., category, product type, brand, condition, item ID, custom labels) you choose—and at any level of granularity. According to Google, this certification can increase customer trust, visibility, and sales.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Customer] Where Are Marketers Allocating Budget? [CHART]
    After all, social networks such as Facebook, Google+, LinkedIn, and Twitter are daily destinations for millions of customers, offering deep databases with high levels of engagement.  What was particularly interesting were the two channels at either end of the spending spectrum. Enter AdFocus. The right ad to the right lead, at the right time.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 8, 2013
    [Customer] Direct Marketing: 6 steps to drive more through sales pipeline
    Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. After all, who pays attention to print anymore? It turns out your prospects are. And, they have the numbers to prove it. They offer these tips to help you do the same. 1. Drive them to the Internet.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 30, 2013
    [Customer] 9 Reasons QR Codes are Bad for Your Brand
    10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers According to HubSpot, ninety three percent of adults on the. Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. Written with Arnaud Saint-Paul, CEO of  smartsy.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Customer] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    For all you HubSpot customers, we'll go over how to find them in HubSpot, too.). 1) Track Lead Sources. You can qualify your leads based on whether or not they share similarities with other leads that have closed into customers -- a process we call lead scoring. What's missing? These goals are what drives your business.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 10, 2016
    [Customer] Why Email is Essential for Your Content Marketing Strategy
    This approach of personalized content only works if you know that your emails are getting through to your prospects and customers. Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. Because it works. Why does content marketing deserve special treatment? Content has a lot of meta data.
  • DIGITAL B2B MARKETING  |  SATURDAY, FEBRUARY 4, 2012
    [Customer] QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?
    Here is how QuinStreet introduces themselves on their website: From QuinStreet’s Who We Are page: “Our reputation is built on results after consistently delivering to our clients the right inquires from qualified customer prospects at the right volumes.” However QuinStreet may be a newer name. What About Other Publishers?
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Customer] B2B Fail: Confessions, Apologies, and Questionable Motives
    In the same way that the customer is always right, so is the user. don’t doubt that Referral Key’s importation function has, as Mr. Ott pointed out in his responses, the same customization and opt-out features as “any other site.” Confession. Last week I did something really embarrassing. should have dug deeper.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Customer] 20 B2B Marketing Blogs You Need To Read
    Biznology  - @ Biznology is a multi-author blog where business and technology leaders come together to form a winning digital customer experience. When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” Follow Eric.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 16, 2012
    [Customer] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Customer] 5 Email Marketing Variables You Can't Control (But Can Outsmart)
    HubSpot customers: Here’s a video of how email testing now works in HubSpot.). 2) Mobile Devices and Screen Size. Check with your email service provider to see if responsive email templates are available (HubSpot customers: All default templates in HubSpot are now responsive). Each of these clients displays emails differently.
  • SOCIAL MEDIA B2B  |  TUESDAY, JULY 5, 2011
    [Customer] 3 B2B Content Marketing Techniques that Work
    Since our company is a marketplace, we rely on customers to make their own informed decisions. Our content provides compelling information to customers and prospects and drives them to our site to learn more about us. The ebooks are also very useful customer service tools. Informational eBooks. However, not all ebooks are equal.
  • VOLACCI  |  WEDNESDAY, AUGUST 14, 2013
    [Customer] [Podcast]Why Should I Curate Content?
    Content curation can be a powerful tool, both for SEO and for building relationships with your customers. Firstly, and most importantly, your customers will benefit from the content you curate. Volacci Marketing Expert Leigh Carver answers the question, "Why Should I Curate Content?" in this brief, informative podcast. Why is that?  .
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Customer] Why Budgets are Shifting to Digital Marketing
    According to the Report, digital marketing is all about lead generation and customer acquisition and retention by way of engagement over website, email, social, and mobile channels. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so? Because digital marketing works. THE BOTTOM LINE.
  • SALES ENGINE  |  TUESDAY, AUGUST 25, 2015
    [Customer] Using Video to Collect Subject Matter Expertise
    In most companies, the expertise comes from an executive, such as the CEO or President, senior level sales and product managers, and customer service. Content creation starts with access to subject matter expertise. These are the people who are talking to clients on a regular basis and learning about their issues. That's Crazy!
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 17, 2016
    [Customer] Blockchain, or how everything will change
    Moving parts of the ecosystems we try to build could use blockchain’s secure, virtually tamper-proof distributed ledger technology and automation capability to provide the platforms needed to bring sharing economy opportunities to address customers needs and expectations. We’ve seen it before in smartphones, the cloud, and digital disruption.
  • JUNTA 42  |  SATURDAY, JULY 25, 2015
    [Customer] This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
    Next, we discuss two research studies that show customers favor doing business with trustworthy organizations that have clearly articulated values; we explain how content marketing strategy fits into the picture. Also, videos need to be truly focused on customer needs, not just about the company’s products and how to use them.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 1, 2016
    [Customer] 9 Reasons Marketers Need a Data Management Platform
    The more you know about your customers and prospects, the more precisely you can target and market. Big data. Bigger data. Data this and data that. As you are reading this terabytes of data are literally being generated by people all over the world. As to what the marketers of the world will do with all this data is the issue at hand.
  • MARKETING ACTION  |  MONDAY, JULY 1, 2013
    [Customer] Yahoo! Update: Account Deactivation and Your Call to Action
    We strongly recommend you implement this four-step program to ensure that your list stays clean , and that the person who receives your email is the one who signed up for it, not someone who recently activated an address that used to belong to your customer. 1. is re-activating and encouraging disengaged customers to come back. 2.
  • LATTICE  |  WEDNESDAY, DECEMBER 9, 2015
    [Customer] Data-driven Marketing: Where Has All the Storytelling Gone?
    This will improve their ROI, and your own company’s revenues once you start seeing an influx of happy, successful customers. Think about what inspired you as a child. Did you read a story about an astronaut and decide you were going to the moon someday? Spoiler alert, we totally got a dog!). So what is my point? That’s a huge difference!
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 23, 2015
    [Customer] 50 All-Time Great Retail Subject Lines
    Limited Supply: Limit 2 [product name] per customer. florist rewarding customers with a $10 coupon for pre-ordering flowers for an upcoming holiday). retailer introducing customer reviews to products online). Here at VerticalResponse we’re always being asked things like, “What is the best day to send an email?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 8, 2012
    [Customer] Adopting a Piggly Wiggly View of Social Media
    When the Piggly Wiggly invented the self-serve grocery store , the common wisdom was that customers would steal them blind. If Piggly Wiggly can trust customers, you can trust your employees. By {grow} Community Member Lou Hoffman. Companies understand the intellectual argument for embracing the digital world. Getting Past the Fright.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Customer] 10 Examples of Highly Effective Welcome Emails
    It’s a small incentive that can benefit both the company and the new customer. 4. One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe to your list you want to welcome them to the group with an inviting email. These emails come from businesses big and small.
  • HUBSPOT  |  SUNDAY, FEBRUARY 7, 2016
    [Customer] 12 Sneaky Psychological Biases That Affect How You Sell
    While reps should always solve for the customer, solving a low-priority problem isn’t enough to close a deal. Customers who are loyal for years are much more valuable than a prospect who churns after a few months. 3) Confirmation Bias. This post originally appeared on HubSpot's Sales Blog. They’re due.”. Trust me!”. 12) Empathy Gap.
  • ACT-ON  |  THURSDAY, FEBRUARY 18, 2016
    [Customer] 5 Proven Strategies to Rid Sales and Marketing of Bad Blood
    Lose 36% fewer customers to competitors. By giving your sales and marketing greater (shared) visibility into how prospects and leads move through the pipeline and how customers behave, the two teams can make informed decisions about where to focus their efforts. 5. Close 38% more proposals than non-aligned businesses.
  • OPENTOPIC  |  FRIDAY, OCTOBER 23, 2015
    [Customer] The Transaction Machine: Build Your Content Strategy for Transactions
    Jeff started off the conversation by saying that customer interactions are more than just transactions: "When you say transactions the connotation is just ‘hey here’s money give me what I paid for that’s it bye bye I never see you again.' To me my customers and my clients they’re more than just transactions.” - Jeff Zelaya.
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Customer] Full-Service Technology Vendors: Marketing Automation Support and More
    There’s no end to the variety of services these types of vendors can represent, including: Customer acquisition and customer relationship management (CRM). The better vendors also offer customization capabilities, so you can work with them to build solutions that don’t come standard. Web design and development. Email marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 11, 2016
    [Customer] Social Media is Even More Important in our Modern Marketing Future
    As overall social media usage is now reaching all-time highs, more retailers will likely take advantage of this opportunity to engage with customers through social networks in 2016. For many marketers social media has become something that they don't talk about anymore, but they know they have to use it for their success.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 30, 2015
    [Customer] How to improve company culture
    But because Southwest’s culture was so strong, its customers trusted it enough to overcome these misgivings.  . Southwest’s mission is to make the customer experience its first priority.This is a memorable, clear vision that everyone in the company can work towards, from the CEO, to the pilots, to the check-in counter agents.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    [Customer] 26 Outstanding LinkedIn Tips and Tactics
    Instead of simply focusing on its software products, HubSpot also links back to larger content assets such as eBooks, assessments, webinars, and its every (sic) popular Grader tools,” which is to say, not just literally products but also assets of value to prospective customers. What are the best practices for advertising on LinkedIn?
  • ANNUITAS  |  MONDAY, JUNE 18, 2012
    [Customer] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
    Of course, all these new providers are vying for the same customers.  The amount of content and messaging being generated by solution providers and consultants seems overwhelming (Note of full disclosure:  The Annuitas Group is one of the consultants in this space vying for customers). This is staggering!  Talk about transparency!) 
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 4, 2012
    [Customer] Social and Mobile Features Head the List of New Marketing Automation Capabilities
    These were: - app marketplace: the vendor has a formal app marketplace that lets third party applications connect to its product without custom integration. real time recommendations: rules and/or predictive models can recommend the best treatment for a customer as an interaction takes place within system-managed content such as a Web page.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 4, 2011
    [Customer] Savvy Toolkit - The next generation presentation tool!
    Prezi allows that kind of spontaneous navigation to make the presentation customized for the individual audience. I have long been an advocate for better powerpoint presentations. The logical next evolution of the powerpoint is to make it more hands on. Or so I thought! Then a friend in London sent me a link to Prezi.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 27, 2011
    [Customer] What Moneyball Teaches Digital Marketers About Winning
    Rather than looking for new standards to develop around engagement, or methodologies to build digital word of mouth, brands must develop models that work for them and their customers. “Adapt or Die” – Billy Beane. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me.
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Customer] 7 Rules of Conversion-Friendly Content Marketing Design [SlideShare]
    Rules of Content Marketing Design That Convert Customers From UberFlip. Creating content that is relevant and useful for your buyer persona is only half of the battle in creating a successful content marketing strategy. The next part -- and the part that''s a little less glamorous -- is optimizing that content for conversions. Take a look.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 10, 2011
    [Customer] Only 8% of B2B Companies Heavily Engaged in Social Media
    Here’s a link to the free report: Making Social Media Pay – Rethinking Social Media’s Potential to Bolster B2B Interactions, Customer Loyalty, Revenues and Brand Reputation. According to a recent study by Accenture , only 8% of B2B companies would describe their social media usage as extensive.
  • SAZBEAN  |  TUESDAY, OCTOBER 29, 2013
    [Customer] How Twitter Grew From a Microblog Into a Business Tool
    Companies such as JetBlue began using Twitter to respond more quickly to customer service issues. News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. Meanwhile, inspired by CB radio and building on a Radio Shack TRS-80 platform, online pioneer CompuServe introduced CB Simulator in 1980.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 18, 2012
    [Customer] Are Complaints the Biggest Social Media Traffic Drivers?
    It would be easy to think that a post like this is what my readers are looking for; after all so many were supportive and others new to my blog shared their experience of Virgin’s customer service. It’s not just bloggers that complain, it’s irate customers. Did you do it? Did you complain about bad service?
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Customer] How to Get More Twitter Followers: 10 Expert Tips [Free Kit]
    How followers become loyal customers and brand advocates. Unless you're a celebrity or a household name brand, it's really difficult to build a substantial following on Twitter. Maybe you've made it to a couple thousand followers but can't seem to bump it up any more. Frustrating, isn't it? Social Media Daily Promo
  • MARKETING ACTION  |  WEDNESDAY, APRIL 23, 2014
    [Customer] A New Framework for Sales Enablement
    Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of investment of the selling system. ”.
  • THE POINT  |  TUESDAY, OCTOBER 22, 2013
    [Customer] 3 Tips for Getting Prospects to Say “Yes” to a Meeting
    An example of a business benefit could be a custom report prepared specifically for the executive and his or her company based on the information collected in the meeting. Occasionally, however, other factors demand a more targeted, aggressive approach. Such a strategy should be approached with caution, however. Be specific. Be specific.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 29, 2014
    [Customer] Be Bold: Delete Your Frustration
    Equip yourself with timely, powerful tools to conquer your inner discomfort, win more sales and create amazing results for your customers and yourself: sign up for my weekly, FREE, instructional/motivational video, The Shore Thing, at jeffshore.com. People have a lot to say about control. and it ends up being a huge dead end. Or, erase it.
  • CONTENT MARKETING TODAY  |  THURSDAY, AUGUST 12, 2010
    [Customer] Content Marketing Converts Even the Toughest Business Buyers
    Classic Truths about Skeptical Customers Remain Modern Business Realities. used this on countless presentations because it makes the point so simply and eloquently with its visual representation of one very hard-nosed customer. Back then, print advertising was the logical solution to pre-sell even your toughest customers.
  • PUZZLE MARKETER  |  TUESDAY, JUNE 19, 2012
    [Customer] Open Rates Are Not As Telling As You Think
    We saw 25% of our engaged customers click on a whitepaper in our last monthly email newsletter. It often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is above the industry average by 10 percentage points.” I cringe. But are they?
  • WRITING ON THE WEB  |  MONDAY, MAY 30, 2016
    [Customer] Starting a New Blog?6 Things a Business Blog Must Have
    Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. Your logo – Get a customized banner created to include your logo, picture, blog name and tagline; use one of the freelance sites to find the right designer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 28, 2014
    [Customer] Don’t look now. Here come the post-Millennials
    By 2020, they will make up 50 percent of our customer base. By 2020, they will make up 50 percent of our customer base. A disproportionate number of marketing articles seem to be devoted to the Millennial. And rightly so. But what about the generation AFTER the Millennials? What do you call this group? Design doesn’t matter.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] 8 Tips to Cultivating a Successful API Program
    No group should get preferential treatment, and you should use what your customers will use. Your API is your contract with the customer. It’s imperative to listen to customer requests and feedback and allow that to drive development. For external developers, trust is key. This helps inspire quality in the APIs you build.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 17, 2014
    [Customer] Content Marketing and the challenge of radical filters
    It customizes an evolving delivery system based on what it is learning about me. Let’s say you are trying to create content about automobiles that will be organically discovered by a high-potential customer like me. It customizes an evolving delivery system based on what it is learning about me. Where are you? Who are you?
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 13, 2012
    [Customer] How to Grow Your Business with Inbound Marketing
    Inbound marketing is a burgeoning area of marketing that focuses on attracting prospective customers online with valuable content, and then converting them into leads. Just a few years ago, when a customer wanted product information, soon into their buying research they would need to contact the seller. Will outbound marketing go away?
  • WINDMILL NETWORKING  |  MONDAY, MARCH 3, 2014
    [Customer] Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan
    Related Stories Auto posting Your Way to Fame, Fortune, Health and Weight Loss The Pyramid of Influence on Social Media Evolving From #SoLoMo to Customer Experience Marketing. This is why I recently declared the pyramid dead. Now we have a vortex – an energy circle.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Customer] 25 Must-Haves for a Remarkable Website
    business website is the central component of reaching potential customers, educating them, and convincing them to buy. Don’t hide customer success. The internet has fundamentally changed the way people learn and shop. After all, a company’s website is its virtual storefront. What are these key elements you ask?
  • WEBBIQUITY  |  TUESDAY, APRIL 5, 2011
    [Customer] The “Social Media Certificate” – Smart Move or Scam?
    for calculating and comparing the cost per lead from various marketing programs), customer service (for analyzing call volume by topic area), engineering (for tracking results of prototype testing), human resources (for evaluating the costs of various benefits packages) and other functions. Ultimately, social media is a tool.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Customer] The State of Content Production: Benchmarks and Action Items
    Marketers ask for any meaningful way to engage with their customers, and blogging is an immediate method of doing so. For example, take your webinar recording, present the transcript as a Q&A brief, offer the video on demand, publish a FAQ to your customer community based on the questions asked in the webinar forum, etc.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 16, 2015
    [Customer] The 5 Insights that help put the rules to work for you
    Please note that this is the blog of Find New Customers , the most likeable company in B2B marketing today. Almost every day, I’m reminded why I work for Find New Customers and no one else, and why I partnered with Likeable Local and the St. Thank you, Adele! It is President’s Day, so if you have the day off, good for you.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Customer] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. By Christopher Hosford, editor-in-chief, HosfordGroup LLC. Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And YouTube in 10th place?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Customer] Drive Mobile Engagement With In-App Messaging
    Whereas a Push Notification is meant to bring the customer back to the app, an In-App Message is used within the app to drive an already engaged audience to conversion with more targeted and meaningful content. Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. Product News
  • HUBSPOT  |  MONDAY, DECEMBER 14, 2015
    [Customer] 18 Brilliant Examples of Holiday Marketing Campaigns
    They create campaigns that delight customers. Here's an example of a holiday-themed microsite HubSpot created , highlighting our #HolidayHub campaign and targeting ecommerce customers. The premise of their business is letting customers "adopt" an olive tree in Italy and have its olive oil delivered to their doorstep. https://t.co/PTnehlbyrO
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2016
    [Customer] The Marketer's Guide to Mobile [Free Kit]
    What's next in mobile: How to keep on top of mobile trends so your business continues to rank on search engines and bring in leads and customers. As marketers, we know that the term "mobile optimization" can sometimes seem like just another hot button term these days. How to tap into the app ecosystem and why that matters for your business.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 26, 2012
    [Customer] Help! I Can't Close Sales: 5 Ideas to Increase Your Close Ratio
    Share examples of how you've helped other customer improve. If you achieved results similar to our other customers, what would this mean for your organization? Recently I got an email from Ahmed that said, "Do you have anything on how to close sales? Getting into an account isn't a problem for me. They seem interested. Slow down.
  • NUSPARK  |  SUNDAY, APRIL 27, 2014
    [Customer] Types of Website and Landing Page Conversions you can Track with Google Adwords
    One conversion and two hundred conversions from a single click both show up as a ‘+1′ here, so if you’re aiming for repeat customers this might be a less useful metric. This will help you get a grasp of those customers who click your ad, then make their conversion later on a different device. Hard Numbers-.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Customer] 11 Critical Elements of Effective Ecommerce Checkout Pages
    We’ve talked about how to avoid abandoned carts and how to get those customers back again. This particular example shows how to send buyers flying back to the product pages for more stuff, simply by showing how much more is needed to obtain free shipping. 8) Customer Service Contact Info. Maybe. 10) Various Payment Options.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 6, 2011
    [Customer] How to Get Millions of Dollars in Sales
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.”
  • FATHOM  |  TUESDAY, MAY 14, 2013
    [Customer] Fathom’s Bold Chat Journey: Prepping for Implementation
    Live chat is a widely adopted customer service tool used on tens of thousands of websites, both Ecommerce & Lead-gen.   We’ve helped quite a few of our clients implement this functionality on their websites, and have finally decided it’s time to do so on our own!  Welcome to Part I: Pre-Chat Jitters.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 4, 2013
    [Customer] How to Create an Amazing Content Resource Center
    As Manya Chylinski wrote in the Content Marketing Institute , this can really make a difference for your customers and business, because: It enables customers and prospects to easily find the information they seek. KISSMetrics is a customer web analytics solution. And nobody wants that for their beloved content, right?). SEOmoz.
  • DISCOVERORG  |  FRIDAY, SEPTEMBER 2, 2016
    [Customer] Selling to Sales – Like Cooking for Chefs
    At the end of 2015, we realized to grow the way we had forecasted to our Board of Directors, we needed better data on our prospects and customers. What a stupid realization given that we are solving this exact issue for 2,000+ customers. So, we were left with a decision, which you can read more about here. Here are the top five: 1.
  • SAZBEAN  |  SATURDAY, MAY 26, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of May 26, 2012
    The Cost of Losing a Customer’s Trust  (GigaOM). Here are the top Internet strategy, marketing and technology links for the week of May 26, 2012… How to Use Data to Enrich Your Content  (ProBlogger). Clearing Clouds of Confusion – The 5 Categories of Social Media Software  (Convince and Convert). Chapman  (Marketo).
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