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  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Customer] B2B Lead Generation: Publisher Programs
    By working directly with publishers, you will have more opportunities to create more custom programs or integrate with overall advertising efforts. 'Need leads? It will cost you. Between $35 and $65 per registration according to statistics recently published by Madison Logic. ” Do you want a specific industry? Level of seniority?
  • HUBSPOT  |  THURSDAY, MAY 16, 2013
    [Customer] 6 'About Us' Pages That Are Probably Better Than Yours
    Why the ''About Us'' Page Rocks: It lets customers do the talking. Including customer testimonials on your ''About Us'' can give prospects and leads a more down-to-earth view of your company. The difference Andrea has made in her customers’ businesses. Why, with your ''About Us'' page, of course! easier said than done.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Customer] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Have you created custom tabs for your Facebook page ? Use a third-party tool like HootSuite to manage multiple social media contributors so you can involve people from other departments such as customer service, support, and sales. and even customers. The reason for this shift? Hallelujah! We're pulling out the big guns.
  • LEADER NETWORKS  |  WEDNESDAY, OCTOBER 14, 2009
    [Customer] Moderating B2B Communities: Keeping the Fire Lit
    Vanessa takes the approach of a cultural anthropologist to help businesses effectively use social media to get closer to their customers, generate revenue, innovation and tangible ROI. My friends over at eModeration invited me to be a "guest blogger" on their fantastic blog that covers topics on all things social. They make decisions tacitly.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Customer] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    social marketing can help you build and maintain lasting, personalized relationships with your customers. If your social marketing is fully integrated with your marketing automation, you can also use it to develop relationships with early-stage prospects, gather data, nurture leads, and turn customers into advocates. Social Media
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Customer] Content Will Not Be King
    Why is content king today: Being customer-centric required moving away from creative executions as the primary way to deliver a message. Focusing on the customer requires providing something that meets their need , and content perfectly fits the bill. The problem is, conventional wisdom is average. Content marketing was not the norm.
  • ONPATH  |  MONDAY, OCTOBER 7, 2013
    [Customer] Gold Rush Selling - 29 Minute Webinar
    Why selling through partners is not the same as selling to customers. 'Date : Wednesday October 16, 2013 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Twitter: #goldrushselling Registration : [link]. Have you ever seen the TV show Gold Rush? Just like the TV show, we want to help you find gold deposits with your channel partners.
  • CONVERSIONATION  |  SUNDAY, DECEMBER 23, 2012
    [Customer] On Twitter and real life: some love and some tips #socialsong
    You have customers and people you work with but most of the time you’re sitting there alone. It’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. Yes, that involves training as well. My rules, not everyone’s rules. Respect.
  • B2B MARKETING MENTOR  |  FRIDAY, MARCH 21, 2014
    [Customer] Images and Photos Most Important for Optimizing Social Media Content, Study Shows
    This may refer to relationships with existing customers, or to those with leads in the middle stage of the sales funnel. Our data may also indicate that more companies are using optimized social content for campaigns meant to increase revenue generated from existing customers, rather than for campaigns aimed at new customers.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Customer] 10 Requirements to Deploy Successful Online Content Marketing
    MOFU content is what’s consumed shortly before the visitor becomes a customer. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing. It is also recommended to test CTAs with A/B testing.
  • SYNECORE  |  WEDNESDAY, JUNE 25, 2014
    [Customer] Calls to Action: Are They Truly Effective?
    Or, put another way: what are the characteristics of a CTA that will effectively convince a customer to follow through with your desired action? This involves giving different CTAs to different customers and measuring which receives the most clicks. The question, then, is how can you create CTAs that will end in success? Be Clear.
  • EB2BLEADS  |  MONDAY, JULY 4, 2011
    [Customer] Social Media For Business
    If however your activity is work related then your objectives are probably: Customer relations or service. This could include other bloggers, customers, partners and people in the media online. There’s been an on-going argument as to whether social media is an effective marketing tool or not. Learn more about using Facebook.
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Customer] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • THE POINT  |  TUESDAY, OCTOBER 22, 2013
    [Customer] 3 Tips for Getting Prospects to Say “Yes” to a Meeting
    An example of a business benefit could be a custom report prepared specifically for the executive and his or her company based on the information collected in the meeting. Occasionally, however, other factors demand a more targeted, aggressive approach. Such a strategy should be approached with caution, however. Be specific. Be specific.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 22, 2010
    [Customer] Social media measurement: Sometimes a picture is worth a thousand tweets
    When you’re struggling to measure the value of social media marketing in your company don’t overlook the possibility of using qualitative stories from customers, employees and other stakeholders. They might be showing up every day in comments, reviews, and customer meetings. This will not be boring, I promise. Story time.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 20, 2013
    [Customer] Who’s Watching Your Video Content? [CHART]
    Video marketers need to collect more customer insights and analytics to create videos that speak to target prospects in exactly the right way in order to see this drop-off rate decline. 'by contributor | Tweet this Editor’s Note: Today’s chart comes courtesy of Joe Gelata , Director of Demand Generation of Vidyard.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 5, 2013
    [Customer] Unmatched Phone Number Cleansing Through Advanced Aging and Scrubbing Algorithm
    Our advanced aging process and number scrubbing algorithm work together to ensure that Ifbyphone customers don’t fall victim to dirty numbers. Our customers have the option to block numbers exhibiting this behavior. Customers can request that any number they purchase from Ifbyphone be cleansed to their own specific requirements.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Customer] Why Lead Nurturing is an Art AND a Science
    If you’re using a tool like Marketo’s Customer Engagement engine , you can examine your overall Engagement Score. Late-stage content is more product focused, such as demos or customer case studies. In other words, it’s both an art and a science. The Art Side. Nurture Content Manager. Setting the standard for content quality.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Customer] 10 Things You Need to Know About B2B Mobile Marketing
    Sam Fiorella put it nicely: A3: Build an App when it will enhance the customer experience. You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them. Reasons Your Marketing Needs to be Mobile 1.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 20, 2012
    [Customer] PowerViews with Bob Kelly: Redesigning Sales Process Basics
    Customers are demanding transactional, sort of low value relationships through the Internet. They are really enhancing conversations that salespeople have with customers or prospects during the sales interaction. I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association. Stay Tuned
  • E-STORM  |  FRIDAY, APRIL 30, 2010
    [Customer] The Unappreciated Power of Ad Networks
    Ad networks such as Halogen Network and Martini Media Network attempt to offer a full service buying experience, from brand building, customized marketing programs and efficient customer acquisition. Furthermore, ad networks have the ability to create custom site channels specially built for a single advertiser. Privacy Policy
  • BIZNOLOGY  |  FRIDAY, APRIL 19, 2013
    [Customer] Red Flags of Deceitful Link Building Firms
    The difference being that working with a client means that t they’ll be willing to customize strategies to your site, niche, and keywords rather than just trying to fit a square peg into a round hole. 'Photo credit: MyTudut. Clear as Mud. Testimonials: Ask for a list of client testimonials and check up on their work. Empty Promises.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 15, 2013
    [Customer] 2013 Is Not the Year of Mobile!
    But customers are adopting mobile! We see the predictions every year: This will be the year of mobile! Every year, the prediction falls short and every year the pundits dust it off and bring it back out. It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2011
    [Customer] 3 Improved Ways to Reach the Modern Target Audience
    This detailed description can provide your inbound marketing team with a clear vision of its target customers. Then: When you talk about customer service before the internet and social media, people would wait in long lines, sit on the phone for hours, or fill out complaint forms. But haven’t you heard? Find Them Online.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Customer] How Hard Can YOUR Company Blog? Announcing the 30-Day Blog Challenge
    Did you know that HubSpot customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, 800 more monthly site visits, 60 more Twitter followers, and 50 more Facebook Likes than customers who only write 2 blog posts per month? 'New Year''s Day is right around the corner. Keep reading to learn how. Interesting!
  • SOCIAL MEDIA B2B  |  FRIDAY, MARCH 23, 2012
    [Customer] Understand How B2B Social Media Connects to Your Audience
    B2B social media is about connecting with prospects and customers, providing value to their business and tracking those interactions to leads and sales. Their buying motivations and actions may be different from your traditional customers, and you might want to think about the gamification of your processes. from Think Customers.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 10, 2014
    [Customer] 9 B2B Marketing Lessons from Judging Online Campaigns
    Sure, but how does it relate to growing sales or improving the customer experience? Let Your Customers Tell You What They Want. Your customers are your marketing audience. Even if you are trying reach new prospects, they are like your current customers. Marketing Goals Must Align with Business Goals. Measurable. Relevant.
  • HUBSPOT  |  FRIDAY, OCTOBER 15, 2010
    [Customer] 9 Things Sales Should Do To Help With Inbound Marketing
    The sales and marketing teams are trying to accomplish the same goal, create new customers, so why not work together? This will not only allow you to attract more potential leads to your own pipeline but it will also make your existing customer base happy to see that you are involved and interested in your product. That says it all.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 22, 2014
    [Customer] Time Management Tips for Cold Calling Inside Sales Reps
    Leave the customized email writing for after your call session. 'Over the years, I found that I innately gravitate towards the part of my job I enjoy doing the most. think we''re all guilty of that at times. In fact, I would argue that most of us gravitate away from cold calling. Usually that consisted of a morning and afternoon session.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Customer] 10 Lessons From Steve Jobs That Every Marketer Must Learn
    First, Apple would empathize with customers. 8) Turn customers into evangelists. Possibly the biggest thing Jobs did was turn customers into passionate advocates for the Apple brand. Apple fans don''t think of themselves as customers. but he didn''t look that great on paper. He wasn''t an engineer. He didn''t have an MBA.
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] Contact Center: Did Your Agent 'Own' The Call?
    Any good sales trainer will tell you that the single most important factor of a sales call, or a customer service call, is agent ownership. 'Conversation Analytics can mine nearly 50 ''indicators'' out of phone calls. But Conversation Analytics doesn''t just track the caller side of the Conversation Analytics. Has the agent owned the call?
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Conversation Analytics: 5 Use Cases for the 'Ask for the Business' Metric
    This allows you to customize your dashboard to see the data you want to see. 'Conversation Analytics can track if phone agents asked a caller if they wanted to buy something. It can literally determine if the agent/salesperson asked for the business. How the heck does it do that? Why Does Asking for the Business Matter? TIMES.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 11, 2012
    [Customer] To Pin Or Not To Pin: 5 Security Risks Businesses Should Understand Around Pinterest and What They Can Do About Them.
    This will help undermine the credibility of these impersonator sites as customers know to look for your logo and your products on your Pinterest board. As an independent consultant he merges these skills to help customers bridge the gap between the technical and communications realms and “make awful news just bad”.
  • CRIMSON MARKETING  |  THURSDAY, MAY 16, 2013
    [Customer] 5 B2B Marketing Mistakes That Are Hard To Avoid
    Do you focus more on your campaign idea than your customer? Are you trying to control your customer? '“ The hardest mistakes to avoid are the ones that initially look like the right decision.”  ”  A problem many of us face, but how do we avoid making obvious mistakes? Here are some things to think about: 1.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Customer] The 2014 Content Marketing Imperative
    Content marketing is the process of creating content that our customers actually want or need. 'We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. It may even hurt us in the buying process. Because our buyers are too smart.
  • B2B IDEAS @ WORK  |  WEDNESDAY, APRIL 13, 2011
    [Customer] The B2B Inbound State of Mind: Build Relationships
    These advocates, actual customers or not, can help share positive messages about your product or service and these actions help drive visitors to your website--inbound marketing in action. Click to see "Inbound State of Mind" video. ” Social media engagement is an excellent forum for engaging other like-minded professionals.
  • ANNUITAS  |  THURSDAY, MARCH 10, 2011
    [Customer] Defining Moments
    With these kinds of forecasts and vendors adding to their customer numbers quarterly, it’s hard not to be optimistic about the future of the space. Lead Management is a defined set of processes that manage the acquired lead from creation through close of sale and into the customer lifecycle. Lead Planning. Lead Routing. Lead Nurturing.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 27, 2013
    [Customer] How do you choose the right WordPress hosting solution for your websites?
    Here’s the bottom line: If your WordPress blog is really important and you can’t afford to alienate your customers or be down for long periods – then you need WPEngine. 'This is a sponsored post for WPEngine, the hosting site for Fearless Competitor. It is a great hosting option, so I am proud to share it. Dedicated Hosting.
  • SCHEIER ASSOCIATES  |  THURSDAY, NOVEMBER 14, 2013
    [Customer] Using “How-To” Advice To Sell the Cloud
    Two recent conversations with vendors showed how this is a great way to engage customers and prove their chops. 'By now, most everyone gets the benefits of the cloud: (Lower cost, faster deployment, pay-as-you- go pricing.). Now, the marketing challenge is offering detailed, useful advice on HOW to move to the cloud. Approach Two: A Tool.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 20, 2012
    [Customer] PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0
    Bob's goal with CustomerThink is to help business leaders develop mutually beneficial customer relationships. He says reports he’s getting indicate alignment is improving, adding, “A part of it’s been a better job of this optimization, but I think another part of it clearly is that customers are driving more of this integrated approach.
  • HUBSPOT  |  FRIDAY, JUNE 17, 2011
    [Customer] 5 Foolproof Ways to Generate Leads From Facebook
    The value of a business Facebook presence isn't just limited to the opportunity to interact and engage with prospects, fans, and customers. Every new fan or "Like" you get increases your chances of spreading your content to more and more potential customers who could become leads. "Leads from Facebook?" you say? Darn right!
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 26, 2013
    [Customer] What’s Your Lead Nurturing Strategy?
    But in order to do it successfully, you must have a process that everyone is in tune with, and sales needs to make sure to keep info on that lead current in your lead database so we know when a new customer has arrived, from where and what they bought. In the B-to-B world, most sales are not immediate. So B-to-B marketers need to be patient.
  • SALES CHALLENGER  |  WEDNESDAY, MAY 16, 2012
    [Customer] Once a Star Coach, Always a Star Coach?
    Today’s reps must constantly keep up with an increasingly complex selling environment in which customers only want to talk about price. This has placed added emphasis on sales managers to acquire and fine-tune their coaching skills to make sure they’re adequately coaching reps for this environment. But why exactly is it so hard?
  • SALES CHALLENGER  |  WEDNESDAY, JANUARY 18, 2012
    [Customer] Coaches: Your Reps Are Not as Hard-Headed as You Think
    If the whole reason Challenger Selling is so effective is because customers are looking for a supplier who can provide unique insight, why would we risk postponing our “best stuff” until the very end of a deal? Do you ever feel like your salespeople forget almost everything you coach them on? Why does this happen?
  • B2BMARKETINGSMARTS  |  MONDAY, DECEMBER 14, 2009
    [Customer] Are your B2B marketing messages boring?
    The information highlights many important issues, including integrated customer marketing, privacy issues, research, the continued rise of data and more. The key article in the December issue of Target Marketing Magazine , entitled “ Big Ideas ,&# features experts predicting marketing trends for 2010. His advice is even more profound.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, OCTOBER 1, 2011
    [Customer] Inbound Marketing Must Set the Table for Industrial Sales
    However, it is sales that actually hears how customers describe their products and services. Once again, it is sales that has a better pulse on this since they are closer to the customer. see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing. Bruce A.
  • SAZBEAN  |  FRIDAY, DECEMBER 31, 2010
    [Customer] Best of 2010 – My Favorite WordPress Plugins
    WP Greet Box WP Greet Box customize a message to your blog visitors depending on where they came from. 2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! It makes it really easy to run a blog (or website) and it keeps getting better. What are your favorite WordPress plugins?
  • SAZBEAN  |  THURSDAY, AUGUST 19, 2010
    [Customer] My Favorite WordPress Plugins
    WP Greet Box customize a message to your blog visitors depending on where they came from. I’ve been using WordPress for several years now — I’m a big fan. It makes it really easy to run a blog (or website) and it keeps getting better. Here are some of my favorite WordPress plugins… (for now). Disqus Comment System.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 8, 2013
    [Customer] Blurred Lines: Where Does Marketing End and Sales Begin?
    Tony Robbins opened the program by mentioning Peter Drucker’s famous dictum about business: “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. The buyer commits and becomes a customer. Optimize your lead to revenue process at each stage.
  • VOLACCI  |  THURSDAY, AUGUST 8, 2013
    [Customer] [VIDEO] Content Marketing Then and Now: A Southwest Airlines Case Study
    They do a great job providing compelling and engaging content for customers. So I explored all the free wifi options available to customers, like a flight tracker telling you exactly where you are and how much time is left on your flight. 'Once a business or marketer adapt content marketing, they get it. don’t work on vacation. Texas!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Customer] How to Cheat at Inbound Marketing
    by Seth Resler The concept behind inbound marketing is simple: Create compelling content, make it easy to find, and your customers will come to you so you don’t have to chase them down. Want to know every last detail about how it works? Sometimes you just need a quick and dirty cheat sheet that tells you everything you need to know.
  • SYNECORE  |  MONDAY, APRIL 14, 2014
    [Customer] View From the Top: 9 Examples of Desk Top View Design
    What better way to attract customers than to draw them in with a familiar picture of a desk or table? 'As a web designer, I spend a lot of time online.like a lot. Like most creatives, I enjoy seeking inspiration from other designers. This means exploring and interacting with a lot of different kinds of websites. The desk top view. Munchery.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Customer] 10 Clever Ways Your Email Signature Can Support Your Marketing
    Company employees, particularly those in sales and marketing, might be missing out on another opportunity to spread brand awareness or nurture prospective customers with their personal messages. If you're talking to potential customers, what’s better than sharing stories of successful ones? Here are ten awesome suggestions: 1.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, MARCH 25, 2014
    [Customer] 6 Killer Email Tactics
    If you can work in the customer’s name and/or location, you can spike open rates. Click rate degrades with the number of links, so focus your customers on seeing a single powerful offer and direct them to click on a big colorful link or button or two. Too many render badly and drive customers away. in return.  times. 
  • LEADERSHIP  |  THURSDAY, SEPTEMBER 5, 2013
    [Customer] 5 Steps to Build A Sustainable Social Strategy …And Accelerate B2B Lead Generation
    Build a following on those platforms to penetrate deeper into your customers’ and prospects’ mind. The craving for demand generation often sends us chasing after ‘leads’; but what we really want is ‘customers’ that stay with us and bring others too. 'I am just back from seeing my daughter off as she sets out on her next pursuit.
  • BIZNOLOGY  |  THURSDAY, JANUARY 17, 2013
    [Customer] 4 Great Content Marketing Examples
    Frequently cited as the original content marketing vehicle, it’s a publication that John Deere has made available to customers since before the turn of the century. Image via CrunchBase. Looking for inspiration? Here are a handful of very different content marketing examples worth examining. Here’s are 4 of my favorites. These
  • HUBSPOT  |  SUNDAY, JUNE 1, 2014
    [Customer] Twitter Photo Collages, Bad Habits & More in HubSpot Content This Week
    Go Beyond Good Enough: How to Delight Your Customers. In a truly successful inbound organization, customer “delight” is everyone''s responsibility -- not just those people your customers may come into contact with after buying something from you. 'Time is flying by. How to Hire a Content Strategist.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 5, 2014
    [Customer] On Amy Adams, or, Why You Must Post Blogs You Hate
    And as we all know, to succeed in business, you need to attract all potential customers, not leaving out anyone. It means that person has an ability to speak to a sector of your potential customers that you can’t speak to – just the way that Amy Adams speaks to me. Half of us love her. count myself in this group, by the way.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 1, 2013
    [Customer] Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder
    You also can keep communications running to optimize initiatives such as webinars, renewal/upsell campaigns, and customer marketing campaigns, all in a day’s [off] work. 'by Amanda Batista | Tweet this Today the U.S. According to the U.S Keeping things running, while kicking back sound like a novel idea? For Eloqua, this means our U.S.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 28, 2010
    [Customer] How To Focus On Your Marketing Plan
    Think about the entire lifecycle from new product ideas all the way to customer retention. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. The best approach to dealing with uncertainty is to be prepared and to have a plan.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Customer] Reading between the lines of the latest Facebook usage data
    This is not some outfit surveying their customers or blog readers. This is not some outfit surveying their customers or blog readers. 'I LOVE getting new reports from the Pew Research Center’s Internet Project. For a data geek like me, this is like getting a great big present in my email! Perhaps more interesting is what is NOT there.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] 8 Great Apps to Save You Time Every Day
    Features include custom scheduling on a per-post basis, a customizable overall posting schedule, the ability to link multiple social accounts, and detailed analytics that can help you figure out which type of content and which posting times work best for your audience. 'By Kerry Gorgone {grow} Contributing Columinst. How to cope? Trello.
  • B2B VOICES  |  TUESDAY, JUNE 11, 2013
    [Customer] Can B2B Brands Inspire?
    When we think of brands and business that inspire us as customers, partners or vendors we should instill qualities such as trustworthiness, authenticity and reliability. potential employees, targeted customers, thought leaders) can help you narrow your choices. Here’s Think of a few right now. I’ll wait. One, Two, Three.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [Customer] Create an Unstoppable B2B Sales Machine – Part 1
    In B2B marketing, the sales department is usually your most important customer, and if they fail, you fail. 'My blog posts and articles mostly deal with marketing issues. After all, our main purpose is to create the foundation to enable our colleagues in sales to make their target numbers—or even exceed them! Stay tuned next week for Part 2.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 5, 2013
    [Customer] Drive Leads, Qualify, Nurture with Personality Tests
    Relevance is key to winning the attention of prospects and customers. The by Amanda Batista | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. SnapApp data.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 29, 2012
    [Customer] How the Facebook Timeline Makes Branding Feel More Human
    You can highlight key customer acquisitions, that first user conference, new members to the team, products that revolutionized your business, and the humble beginnings of your brand. by Jesse Noyes | Tweet this You knew it was coming and today it arrived. Facebook rolled out the Timeline for pages. Here some of the bullet points: 1.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 18, 2011
    [Customer] Sales Leadership: Ready for July & August?
    4)      Create a “Customer Appreciation” summer event and offer special packages or discounts during a three week period. 5)      Develop a companywide summer contest that is focused on both current customer sales and new prospect leads. Sales Leadership: Ready for July & August? maybe already too late, hopefully you aren’t? 
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 8, 2014
    [Customer] The B2B Funnel is Now a Sieve
    Marketers need to think about the impression made by all the channels in use where prospects and customers may encounter their company. 'The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel.
  • DIGITAL VOICES  |  MONDAY, JANUARY 13, 2014
    [Customer] 3 SMAC Stack Predictions for the New Year
    In the coming years, organizations are going to increase their investments in the SMAC Stack gaining leverage to increase business productivity and deepen customer engagement. 'From a technology perspective, 2013 was an exciting year to be a marketer. 2014 looks like it will be another great year for growth and innovation.
  • WRITTENT  |  THURSDAY, FEBRUARY 6, 2014
    [Customer] 11 Signs Your Business is in Dire Need of Blogging
    Improve relationships with prospects and customers! Your company could have the best products, pricing, quality, and customer service in your niche – but it doesn’t matter if no one’s heard of you. If you can’t answer these questions, there’s a good chance that your colleagues, customers, and prospects can’t, either.
  • LEADER NETWORKS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Customer] Internal Enterprise Communities - Your Time Has Come!
    success corporate intranet is, in many ways, as remarkable as a successful customer community. Does the organization have the skills and staff to mine the data from the intranet so that it can be used strategically throughout the organization - from sales to customer service to innovation? Move on. But times and tools have changed!
  • B2B IDEAS @ WORK  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] Why Educating Your B2B Audience Isn’t Enough
    They believe once their audience knows about them, they’ll definitely succeed in the marketplace – and they often have valid reasons why (such as lower prices, better customer service, etc). However, social and behavioral science has taught us that often, education isn’t enough. Self-efficacy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 13, 2011
    [Customer] Social media pioneer says technology will transfom education
    It provides a safe and easy way for teachers to connect and collaborate, share content, and customize the classroom for every learner. LinkedIn Co-Founder Reid Hoffman is sitting on top of the digital world. Hoffman helped create one of the world’s most successful social media platforms. He dominated his niche and monetized his idea. His
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 18, 2014
    [Customer] To be a great blogger, put on your b h mittens
    But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. 'You want authenticity?
  • LEAD VIEWS  |  THURSDAY, DECEMBER 30, 2010
    [Customer] B2B Marketing & Lead Generation predictions for 2011!
    According to Demandgen Report, approximately 1,500 new customers adopted marketing automation systems in 2010, double the number last year. Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running. in 2010. Photo courtesy – Yahoo Finance.
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Customer] How to Make Sure Your Website Passes the Dreaded Blink Test
    After all, the repercussions of an F on your blink test means lost conversion opportunities, as in lost opportunities for new leads and customers. This statement will help customers see the unique benefits of coming to your shop, and why it’s better than other sandwich shops in the area. all within just a few seconds. Yikes.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 18, 2014
    [Customer] B2B Sales Pros Need to Create Demand with Content Marketing
    Speak the language of your prospects and customers. 'I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. Photo credit: Flickr.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 30, 2013
    [Customer] A New Generation of Business Intelligence – For the Front Lines
    As companies get smarter about attracting, engaging with and managing customers, they will materially affect the bottom line while making employees more effective and customers more satisfied. Today companies spend $14B/yr [1] on BI, getting a better understanding of their company’s operations and driving improvements and efficiencies.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 3, 2012
    [Customer] What’s Amazon Supply Going To Do For Your Business?
    Here are our three takeaways: 1)      User Interface – which will challenge the current online transaction experience from established industrial suppliers/distributors; b-to-b commerce will be competing against a better and more established b-to-c customer experience standard. How do you think this will affect them? What are your thoughts?
  • TOMORROW PEOPLE  |  WEDNESDAY, JULY 25, 2012
    [Customer] Free 25 Minute Content Marketing Webinar
    This free webinar will show you how you can create effective content that draws in the right customers to your company and how to measure the return on investment from your online marketing. Date: 31st July 2012 (Tuesday). Time: 9:30am - 10:00am. Where: On your PC! marketing return on investment (ROI). Book Your Place Today.
  • SOCIAL MEDIA B2B  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] Webinar: How to Increase B2B Sales Using Social Media Data
    Social media streams often signal evolving customer needs and readiness to buy, and provide rich context that allow sales and marketing to customize a more compelling message. Identify the patterns that predict which customers and prospects are getting ready to buy. Join Peter Guy of Lattice Engines , Jeffrey L.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 12, 2014
    [Customer] Is Your B2B Content Just a Pit Stop?
    start-up CEO who needs to focus all his team's energy on developing enhancements for his SaaS application and onboarding customers who learns that managed services from a cloud provider can relieve the stress and cost of hiring an in-house IT staff while bringing additional expertise he could not afford otherwise. It should. Go Deeper.
  • FUNNEL FOCUS  |  MONDAY, JULY 19, 2010
    [Customer] The Quintessential Marketing Automation Guidebook Spotlight: Bob Walmsley Reveals How Marketing Automation Helps Companies Adapt to Changing Buyer Behavior
    However, by connecting marketing automation with CRM, your business can now generate that elusive 360 degree view of customer contact, necessary to do business in today’s digital business environment. Robert M. Walmsley is President and CEO of Tailwind Strategies. He’s spent over 20 years building high-tech sales and marketing teams.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 18, 2013
    [Customer] 3 Tips for Long-Term Business Growth
    'I’ve been leading and running VerticalResponse , for the last 12 years, and even though I  recently sold it , you’ll still find me in the trenches ensuring we stay on target for exceeding both our customers’ and our shareholders’ expectations. Get a Firm Grasp on Your Finances. Focus on the Future.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 18, 2014
    [Customer] Branding is b t
    Your brand is your reputation – the thoughts and feelings triggered in a customer or prospect’s mind when they think of you. '“Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Sound familiar?
  • HUBSPOT  |  THURSDAY, JUNE 14, 2012
    [Customer] How to Design an Ecommerce Website Experience Your Shoppers Adore
    Take a look at how DWND Clothing (another HubSpot customer!) Just like a shop-owner knows his regular customers by name, your site has the ability to get to know your repeat visitors. You can keep this concept of customers selling for you going by adding social sharing options to both your product and checkout pages, too.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Customer] The 7 Elements of Modern Web Design
    Most companies have a particular family, style, and size of a font , or typography, that they used that helps their customers immediately identify them versus their competitors. Magazine , 92% of B2B customers watch online video and 43% of B2B customers watch online video when researching products and services for their business.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Customer] @SocialEmployee Featured in @AdAge by @HowardPyle #socbiz #IBM #IBMsocbiz
    Many companies mistakenly treat social business as if its concepts and applications only apply to customer-facing platforms such as Twitter, Facebook, or Pinterest. Marketing on customer-facing platforms should strive for deep, long-term connections and interactions, not just short-term likes and shares.
  • MARKETING ACTION  |  MONDAY, JUNE 10, 2013
    [Customer] The 10 New Rules for SEO
    Write for your audience, and you’ll create content for customers and prospects, as well as ranking higher in SE algorithms. Develop an initial keyword list and compile a definitive list of keywords or phrases that when used should enable customers to find your content. Focus on the channels your customers use. Do they want to….
  • VIDYARD  |  TUESDAY, FEBRUARY 4, 2014
    [Customer] How to use Video Marketing to Generate Leads
    Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Ultimately a generic email gate like this isn’t great for video you might want to share securely with select customers or groups.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Customer] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    Social Sharing - Social sharing links should be added to landing pages and emails to increase the chance of influencers, customers, and friends sharing your content with their audience. These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful?  Doing all 7?  Need to improve? 
  • MEASURABLE MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Customer] Email Content: Best Practices Every Marketer Should Be Aware Of
    Whether it’s attracting new customers, nurturing leads, developing loyalty or transactional messaging, there are standard best practices for email content. Email marketing plays a fundamental role in today’s. marketing efforts. • Is the privacy policy clearly accessible? Engagement. Action. Word-of-Mouth. Metrics.
  • MEASURABLE MARKETING  |  FRIDAY, DECEMBER 2, 2011
    [Customer] Eye-Tracking and Social Media Profiles: An Insightful Study
    You can add to this by gathering feedback from your customers and/or asking your business contacts. Many of us can make some pretty solid hypotheses about which areas of a web page attract instant attention from your visitors. Read on! Be Strategic in Your Profile Picture Selection. Is it eye-catching, unique and memorable?
  • EB2BLEADS  |  MONDAY, FEBRUARY 7, 2011
    [Customer] How Do You Qualify Leads Generated By B2B Marketing Online
    If a prospect visited a typical B2B website , I would bet that company would have no way of knowing if they would ever become a customer, or even who they were. As well as using forms to unlock content, you can also use forms to do surveys to research a new market or understand the needs of current customers in greater details.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 21, 2010
    [Customer] Is Marketing Too Busy? The Forgotten Sales Professional
    As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customers problem-solving life cycle to optimize the ROI of the selling system."
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, FEBRUARY 12, 2008
    [Customer] Compete Better, Use Your Competitors’ Products
    Most of our clients are involved in crowded markets where customers have a multitude of choice. Too many companies “drink their own kool-aid” and/or eat their own dog food so much that they actually believe they understand their products from a customer’s perspective inside an incredibly competitive world. Does Apple use Nokia phones?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Customer] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
    Check it out: Nearly all (more than 90%) of our customers have tried out apps from the Eloqua AppCloud. These 'by Eloqua | Tweet this Centralization is a good thing! Our teams need to be collaboratively executing on tools they sometimes may use disparately. So we are bringing together the goods that make your marketing go. Score!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Customer] 5 Savvy Ways to Segment Your Marketing Emails
    Before anything else, make sure you know who your best customers are. Customers who have recommended you to others. Non-customers who have advocated for you online. Customer loyalty needs to be nurtured. What other ways have you found to segment and send customized emails to your prospects and leads? Start Small.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 21, 2014
    [Customer] Lead Generation: How to establish a connection offline
    Bob shared insights into the critical power company’s process in sending a tangible, personalized direct mail piece to target customers. 'Tweet Typically, we’re the ones asking the hard-hitting questions during our MarketingSherpa webinars. But in a recent live broadcast, the roles were reversed. Bob asked. The results weren’t ideal.
  • THE ROI GUY  |  FRIDAY, NOVEMBER 9, 2012
    [Customer] ValueStory Roadshow Rocks Austin Texas
    An audience including folks from Dell, IBM and Avnet were treated to great wine and food from Jasper's, as we reviewed the latest IDC buyer trends that are sure to have an impact on 2013 planning, and gave a hands on demonstrations of our new ValueStory mobile customer engagement App. Sign-up Now.
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