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  • VOLACCI  |  MONDAY, JULY 18, 2016
    [Customer] 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
    Mobile For Your Customers; Mobile for You. Customers are coming to expect streamlined, end-to-end, digital experiences and the companies who fail to provide this are increasingly at a competitive disadvantage. Often, technology can be a roadblock to achieving higher levels of engagement at every customer touch point.
  • FATHOM  |  MONDAY, MAY 18, 2015
    [Customer] How To Think Like a Publisher
    You might get a customer, but to keep that customer, you want to be consistently delighting them with positive experiences. Giving an elite tier of customers VIP content that no one else gets. Also, the ability to customize the volume and type of communication, for example, the frequency and topic of email messages.
  • ANNUITAS  |  TUESDAY, NOVEMBER 6, 2012
    [Customer] Responding to the Buyers Purchase Path
    Let’s use a real scenario to demonstrate why you cannot simply map to one buyer’s journey.  We had a sales prospect, now a customer, that we had been working with and we had identified two main personas, the main influencer and the decision maker. One attendee asked, “Why would you need separate buying journeys? It is a great question!
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Customer] 8 Signs You're Writing an Advertorial, Not a Blog Post
    Determine who you’re trying to reach by building personas based around your ideal customer. Your goal as an inbound marketer should always be to serve your prospects and customers. Growing your website traffic through your blog is a great thing-- until thinly-veiled advertorials infiltrate your content. Blogging
  • HUBSPOT  |  WEDNESDAY, JANUARY 25, 2012
    [Customer] How to Build Better Buyer Personas to Drive Killer Content
    Who are your ideal customers and prospects? Personas are fictional representations of your ideal customers, based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns. Well, inbound marketing forces you to give up that approach.
  • HUBSPOT  |  TUESDAY, FEBRUARY 10, 2015
    [Customer] How to Ask for a Raise (And Actually Get One)
    Do you speak to any of your customers? Do you have a solid understanding of why customers do business with your firm? The owner is busy, and may have forgotten all that you do, so it''s OK to remind her. 4) Your understanding of the company, its products, services, and customers. Looking for a raise? Based on U.S. Good luck!
  • BIZNOLOGY  |  WEDNESDAY, JUNE 22, 2016
    [Customer] How to implement a Video 1st content marketing strategy that drives action
    Take an inventory of all the questions your customers have, all the knowledge and stories that are in your company – from sales teams to technical and operational teams – as well as listing out all the human skill sets at your company. Why a Video First content marketing strategy makes sense. Forget about video! Take
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [Customer] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    But regardless, Jacquie McCarnan helpfully provides several different formulas for calculating social media ROI, based on different factors such as qualified leads, employee retention, and customer engagement. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. What should I monitor for? But 44.24
  • MODERN B2B MARKETING  |  MONDAY, JUNE 9, 2014
    [Customer] IT…Marketing’s Friend, or Foe?
    It is frankly surprising that I have been working in technology for more than two decades, and as I travel around and meet with customers – big and small – I hear nearly every CMO or head of marketing say nearly the same thing: “Our IT department only gets in the way.” ” At some point – this has to change. Modern Marketing
  • MARKETING ACTION  |  MONDAY, JULY 6, 2015
    [Customer] Successful Sales and Marketing Alignment, Part 1: Get Started
    These could include increased market share, net new acquisitions, more recurring revenue, reduced churn, a boost in customer lifetime value, or a host of other objectives. The target buyer profile should be created using data such as current customer information and anecdotal feedback from sales. What can you do to foster cooperation?
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Customer] 15 Habits of Highly Effective Content Marketers
    Even if their idea collection is spread out over Post-its, notebooks, and four different online tools (not that I’m speaking from experience or anything), what matters is that when writer’s block or an empty content calendar hits, they have ideas to turn to. 9) Monitor conversations with your customers. Goodwill goes a long way. Dig deeper.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 23, 2012
    [Customer] The essential guide to minimizing legal risks in Social Media Marketing
    There are even free online tools that can help you to create your own custom disclosure statement. By {grow} Contributing Columnist Kerry Gorgone. Nothing spoils a great marketing campaign like a cease and desist letter.  As an attorney, I’m fascinated by how fast and loose most people play on the web, just inviting such a letter!
  • HUBSPOT  |  THURSDAY, DECEMBER 16, 2010
    [Customer] 4 Metrics to Measure Your Best Leads
    In my last post , I reviewed 4 ways to segment your leads using your marketing software (like HubSpot) integrated with your customer relationship management (CRM) system. Conversion Rate to Customer. Conversion to sales opportunity isn't the end of the game - you want to see how those leads convert into customers.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Customer] Generate Quality B2B Leads With These 4 Content Marketing Best Practices
    Prospects are only as valuable as the customers they will become, which makes it important that content appeals to, delights, and engages the types of leads that will convert from prospects into paying customers. Find out more about key strategies for developing good B2B lead generation via competent content marketing.
  • HUBSPOT  |  FRIDAY, MAY 10, 2013
    [Customer] A Chat With a Marketer Who Has to Fight for His Budget
    My day-to-day includes a few core concepts which consist of PR, content , co-marketing, lead gen, marketing partnerships, working across the sales, product, and customer success teams and anything else that comes up along the way. For instance, if I''m going to spend $5K to sponsor an event, what am I going to get back? A new customer?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 5, 2012
    [Customer] How to Save a Sputtering Social Media Program
    Social media is resource intensive.  A well-resourced program includes copywriters, designers, metrics analysts, along with  support from other departments such as customer service, product marketing, etc. By Stanford Smith, {grow} Contributing Columnist. The numbers don’t look good. How do you turn the ship around? Why Programs Suffer.
  • BIZNOLOGY  |  FRIDAY, JUNE 5, 2015
    [Customer] It’s a bad sign if no one uses your website search
    If your most motivated customers want to search, that might be a good reason to help them find what they want to buy. Most of us believe the wisdom that your customer’s experience makes or breaks your brand. Lack of volume. Now you might be forgiven for thinking, “Good! Maybe we should take it off completely!”
  • SYNECORE  |  TUESDAY, APRIL 2, 2013
    [Customer] How to Use Video Marketing To Get More Sales and Increase ROI
    Larger corporations may elect to use videos as internal information pieces to help sales or customer service representatives. We recently posted a video on our Marketing Technology for Growth blog: Should Video Marketing Be your Next Move? At SyneCore, we’ve been using videos in our marketing campaigns for the last Year. Marketingweek, 2011).
  • SNAPAPP  |  TUESDAY, DECEMBER 18, 2012
    [Customer] The Next Wave of Mobile Marketing
    billion mobile users in the world, according to Smart Insights Statistics , this could be a huge potential customer pool. Changing Customer Expectations. Mobile devices have made it easier than ever for customers to access information and entertainment at all times. Using the customer?s Customers can ?check-in?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 7, 2012
    [Customer] Social Media for B2B Sales – What’s Your Plan?
    Provide better customer service. also want to manage my relationships with my customers. Customers don’t want to be managed and, for that matter, I don’t sell to people! manage customer relationships to ensure my ability to exceed my customer’s expectations. Plan?! We don’t need no stinkin’ planning! There.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Customer] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    and each one of those channels could utilize a variety of targeting elements – for example: • retargeting via Web data. • Web-based “nurturing” via uploaded CRM records. • so-called “lookalike” audience targeting modeled on a marketer’s own customer base or top prospects. Let’s start with a definition. contextual targeting.
  • SALESFUSION  |  MONDAY, SEPTEMBER 28, 2015
    [Customer] Hacking the Hype: Why Inbound Marketing Isn’t Enough
    We all have our preferred channels for communication, and with customers (even in the B2B world) now in the driver’s seat, marketers would be remiss not to take a multi-channel approach. Six steps to add lead generation into the mix (and why you need to do it!). It’s Too Noisy for Inbound Alone To Cut the Muster. So what’s the solution?
  • HUBSPOT  |  THURSDAY, OCTOBER 11, 2012
    [Customer] 20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]
    But the true story of your customer experience and your marketing strategy exists in the intersections between these channels. 15) Awareness, Inc. , on the other hand, found that 78% of respondents listed "better customer engagement" as their top goal. But LinkedIn launched 9 years ago. For quite a few reasons, it turns out.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Customer] Who Won an Eloqua Markie Award
    Best Customer Lifecycle. D&B. by Jesse Noyes | Tweet this Phew! What a night. There were cheers, screams and “OMG-I-can’t-believe-it”s. Achieving finalists status for the Markie Awards is tough enough. Winning is especially special. And you could feel the anticipation leading up to the event during Eloqua Experience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2011
    [Customer] Three Little Marketing Ideas with Big Reach
    In response to information overload and an ever-increasing knowledge acceleration, your readers and customers are becoming more adept at info-grazing, skimming, filtering flak, personalizing streams, and giving messages the glance-bounce treatment. By Sidneyeve Matrix, Contributing {grow} Columnist. But awesomeness isn’t enough.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 27, 2013
    [Customer] The challenge of creating a blog that sings
    We have to squeeze our art into the edges of the frenzied demands of life … after that last customer phone call, after mowing the yard, after putting the kids to bed, So to all you weekend bloggers out there, I want to thank you, encourage you, and give you a virtual round of applause. As I write these words, it is 5:36 a.m. Am I crazy?
  • BIZNOLOGY  |  FRIDAY, JUNE 29, 2012
    [Customer] Why you shouldn’t bring your social media (completely) in-house
    Plus, Zappos is a died-in-the-wool customer-service-centric company with an aggressive visionary founder. Photo credit: edrabbit. really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. Kudos, but seriously a truly exceptional example.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 12, 2011
    [Customer] 6 Ways to Use Curation for B2B Social Media
    Depending on your organization, you might want to consider sending a regular email to your customers or prospects with recent posts in your industry that are interesting. Tip: Pick a day and time for delivery so customers begin to expect it. 5. Curation is all about compiling and reviewing content and only sharing the best of it.
  • LEADERSHIP  |  THURSDAY, OCTOBER 3, 2013
    [Customer] 4 Reasons Your Competitor’s Blog Is So Popular
    You may want to get some custom development work done to suit your objectives and be better equipped to attract and engage your audience. 2. blog is typically, free-flowing, conversational and meant to be a less formal or non-corporate way of reaching out to prospects and customers. B2B Blogging Best Practices: Part 2. AESTHETICS.
  • SYNECORE  |  SATURDAY, OCTOBER 19, 2013
    [Customer] Inbound Marketing Ain’t Dead Yet
    By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. The marketing world has been abuzz with articles about content marketing – what it is, how to do it, what it means for the fate of humanity, etc. – for years. Read: it’s old news.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Customer] 4 Things Online Dating Has Taught Me about Personalized Marketing
    The boss I previously mentioned likes to use the example of Dory, the fish from “Finding Nemo,” as what marketers should NOT do when communicating with customers and prospects. And in this case, the same thing goes for marketing; you need to get to know your customers and prospects. Now put your hands up!”. Nurture with Humans in Mind.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 31, 2014
    [Customer] Sales Prospecting Perspectives Weekly Recap - Week of January 31, 2014
    Every sales professional wants to learn how to build customer trust , the cornerstone to a healthy working relationship. Linda Richardson, featured on Salesforce, shows what she''s learned about customer trust over the years and shares an excerpt from her book, Changing the Sales Conversation. We hope they''re succeeding!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 31, 2013
    [Customer] The hurdles to truly “social” video experiences
    Over the last year, I have been approached by several of these customers about delivering video as a part of our product offering to them. Over the last year, I have been approached by several of these customers about delivering video as a part of our product offering to them. By Will Overstreet, {grow} Community Member. We observe.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 20, 2013
    [Customer] Five Marketing Predictions for 2014
    Geo-targeted promotions and notifications will be added to the marketing mix as companies begin to see the benefits of real-time marketing based on GPS location, and customer targeting based on physical location by stores, restaurants, and events. Marketing doesn’t stop as a business function once you convert a buyer into a customer.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer] Hire High Performance Sales Teams # 2
    Failure to achieve revenue targets, manage customer relations and deliver service can be traced directly to hiring people unequipped to carry out their assigned roles. Hiring High Performance Sales Teams. Follow this formula to hire sales superstars. Nearly every mistake I’ve made has been in picking the wrong people, not the wrong idea.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 29, 2015
    [Customer] 5 Writing Hacks to Resuscitate Your Content Marketing Efforts
    Peer reviewing content can seem like a drag, but really it’s the best way to ensure you’re delivering top-notch content living up to client or customer expectations. As the weather gets colder and I settle back into my familiar pattern of staying inside and watching lots of TV, I find I’m drawn to hospital dramas. Scrutinize Your Headlines.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 18, 2012
    [Customer] Weekly Wrap-up May 18th
    Why Experience is Key to Customer Loyalty by @ConversationAge. Gooooood Friday, Everyone! Another week has flown by. Woosh! I don't know why it's always such a surprise. It's the same five days each week, and yet sometimes it still feels a bit like whiplash when we get to the end. What’s holding your business back?
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Customer] Savvy Week in Review - May 4
    Do you know how to get the best stories in front of your customers? Happy Friday, everyone! We hope that you are enjoying spring and getting outside when you can. To reduce the time you spend looking for the most useful posts from the week, check out our favorites below. Did we miss something? Add them in the comments! Come and get 'em
  • ONALYTICA B2B  |  WEDNESDAY, JULY 15, 2015
    [Customer] B2B Marketing: Top 100 Twitter Influencers
    It’s not about writing 10 articles a day, it’s about having a solid strategy and about solving your customers problems. 70% of B2B marketers are creating more content than they did one year ago. This data comes from the  2015 B2B Content Marketing Trends  report from the Content Marketing Institute and MarketingProfs. Ann Handley.
  • HUBSPOT  |  MONDAY, AUGUST 27, 2012
    [Customer] 33 Stats That Paint a Picture of the Future of Marketing
    Social Media and Social Lead Nurturing. 1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. Source: Gartner ) Tweet This Stat! 2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. so we can solve them! Source: MindFire ).
  • READYPULSE  |  TUESDAY, OCTOBER 1, 2013
    [Customer] #Shoporg13 Brands with the Most Social Fan Photos (Infographic)
    ReadyPulse offers an intelligent, self-service, web based platform that captures, displays, and measures your best social customer content from your most influential customers. Download the ReadyPulse Instagram Marketing Guide! Do you know just how many social photos are posted about your brand? It’s probably a lot more than you think!
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Customer] Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
    As a result, we wanted to examine what this looked like for our 5,600+ customers as a result to determine if we were just one unlucky outlier and what the average business owner or marketer on the web is experiencing. Google's Change Actually Affects 11.36% of HubSpot Customers' Organic Search Traffic. Connect with HubSpot
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Customer] Are Publishers Measuring Success Correctly?
    These metrics indicate your ability to make visitors transition to potential customers — your ability to sell your readers on a course of action. More people clicking on an article or ad is a good thing, but proving that those visitors are transitioning into qualified leads and paying customers matters more. Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 10, 2014
    [Customer] How a small family business pulled off one of the greatest successes in YouTube history
    At the same time, his potential retail customers were trying to gain a foothold in the social media space and were creating a pull for digital competency (especially in key markets of the US and UK). Here was his story: Left his corporate job in London. Moved his family to Provence. Has 600 established competitors. You read that correctly.
  • SNAPAPP  |  MONDAY, MARCH 21, 2016
    [Customer] 5 Minutes With SnapApp’s New SVP of Marketing
    I’m definitely most fascinated by the explosion of all the different channels that can be deployed to create a dialogue with your customers and prospects. know that my teams have continually pushed to find better ways to create engaging experiences with our customers and prospects. I’m big into testing. Quick Fire Round. Q.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 2, 2013
    [Customer] Do Sales and Marketing BFFs Have to Share Data? [CHART]
    Specifically we looked at explicit contact data, and found that about half of our customers only have a data overlap of about 15% – 25% between Eloqua and CRM. by Andrew Stanbridge | Tweet this One of the keys to driving revenue is alignment between sales and marketing. The shared “living room” is the integration between Eloqua and CRM.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Customer] 10 Super Tips for Managing Freelance Writers
    New customers and revenue. Introduce Your Customer. The more insight you can provide to a writer on your organization’s ideal customer, the better. For instructions on how to profile your customers, check out  How to Build an Epic Buyer Persona Profile. 4. Image source. Articulate Your Goals. If not, no worries.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Customer] Predictive Analytics: The Next Piece of the Social Puzzle
    If you take a look at any sales advertisement, marketing campaign, or customer service interaction today, the chances are that social is involved. By combining predictive analytics with marketing automation , marketers can locate, target, and ultimately convert  leads into paying customers. When to Use Predictive Analytics. Interested?
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Customer] How to Write a Press Release [Free Template]
    Inbound means delighting your customers, prospects, and followers. Once you''ve set the scene, it''s time to bring your details to life with a quote that reporters can use for context around your announcement and help paint a picture of how your news affects the given industry, customer base, and landscape. Wrong.
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [Customer] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    You can reach out to your known best customers, and look also to the good reviews customers post. Your customers are not hindered by the same rules you are, and can say things you can’t. In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 30, 2014
    [Customer] 10 Winning Ways to Keep up with Industry Trends
    Talk to your customers In the past few years, I’ve gotten phone calls from both FreshBooks and Basecamp to help their customer service or sales teams better understand how people are using their products. To help stay on the ball with industry challenges, opportunities and trends, check out our recommendations below. 1.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 1, 2012
    [Customer] The Problem with Reliance on Junior Marketing Folks
    It adversely affects a company’s ability to attract and win new customers. The global marketing firm  Find New Customers was meeting with a prospective new client – a multinational software firm –  in New York City. If you wish to learn more about Lead Nurturing, watch this presentation from Find New Customers.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 3, 2014
    [Customer] 4 Winning Tactics to Put in Your Marketing Plan
    Although technically this is not a tactic… …as always, the best marketing is planned strategically, using deep knowledge of customer needs and marketplace trends. Happy New Year! Marketing continues to change at lightening speed. Substance is king. SEO Is dead. Get more visual. Give it up and start Tweeting.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Customer] 5 Tips for Increasing Your Average Order Value
    As an added bonus, these tactics will delight your customers and boost the chances they’ll be back to buy more in the future. By implementing the tactic for a certain cart amount or for first-time abandoners only—or whatever parameters you want to set, really—you can gain back lost customers and increase their spend amount at the same time.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Customer] Why Lead Nurturing is Now Marketing’s Domain
    During these lunches, the salesperson demonstrated his or her knowledge of the industry, entertained the potential customer(s), and eventually got around to selling. Lead nurturing is the soil, water, and sunlight that turns this seedling into a thriving plant, that is a recurring customer. 3. It’s the marketing department.
  • HUBSPOT  |  TUESDAY, JUNE 18, 2013
    [Customer] How to Turn One Idea Into a Bottomless Backlog of Blog Posts
    It''s not always best to talk about what your favorite blogs are talking about -- you need to take the pulse of what matters to your specific prospects, leads, and customers. You choose your target audience (executives at prospect or customer companies), the story structure of your post (a list), and the medium to use (slides and text).
  • KEO MARKETING  |  MONDAY, NOVEMBER 23, 2015
    [Customer] Video Marketing Adds a New Dimension to Your Story
    All of the elements of an effective case study are present: the problem, the solution, and direct testimony from customers who benefited. Social proof: Not only did the video verify that businesses really do benefit from Mytek’s solution – it also shows that a well-known, serious retailer relies on ALWAYS UP to ensure customer satisfaction.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Customer] The Awesome Show – Marketing Made Simple TV
    This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – Founder and President of Find New Customers. Marketing Made Simple TV was a terrific show. It took all the lessons learned from hosting Act-On Software ‘s prior show, Mad Marketing TV. Wider distribution. Love comments here.
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 17, 2013
    [Customer] Encore: “The Impact Equation” with Chris Brogan of Human Business Works on Marketing Made Simple TV
    Buffer. In this encore show (click the button in the lower right to enlarge the window), the popular author, speaker, marketing expert and band member Chris Brogan ( [link] ) joins host Jeff Ogden ( [link] ) for a fun chat. In this show, you will learn: Why goals come first and why you need to be different today.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Customer] The Elements of a Compelling Sales Story
    It’s great to create written case studies, film an accompanying video or two, and put those resources on the website for potential customers. Many of my customers came to me having X product. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Enjoy this post?
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Customer] 4 Essential Steps to Sales Lead Follow-Up
    For the small or medium-sized business (SMB), every inbound sales lead has the potential to become not only a customer, but also to transform itself into a satisfied customer that represents a dependable stream of repeat revenue year after year. It is not enough to be the first to respond to the customer. How does it do it?
  • SNAPAPP  |  WEDNESDAY, APRIL 8, 2015
    [Customer] Content Marketing Madness: Battle of the Lead Gen Channels WINNER
    Your website is an owned channel for sharing the best, most accurate, and most compelling stories about how your business helps your customers. In the spirit of March Madness, over here at SnapApp we set up a bracket of the top lead generation channels for modern marketers. Content loading.  . Great Websites House Compelling Content.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Customer] How to Create a Fantastic Email Newsletter [Checklist]
    If you''re a HubSpot customer, you''ll have a bunch of pre-made templates in the email tool. 4) Add in body content. An example would be a Smart CTA -- your leads would see a CTA for talking to your sales reps and your customers would see one about getting tickets to a customer-only event. Have one in place? 10) Send.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 14, 2014
    [Customer] Use Digital Content to Shorten the B2B Sales Cycle
    We like to think of the website as Command Central when it comes to educating, motivating, and converting prospects into customers. It seems like everyone is talking about B2C and B2B content marketing. Marketers, sales reps, and business owners are becoming aware of the many benefits of propagating fresh and relevant digital content.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Customer] Predictions for B2B digital marketing in 2013
    It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes.  Photo credit: Wikipedia. encourage readers to add their own.  . Facebook is ready, at last, for the B2B prime time. More and better content.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 24, 2014
    [Customer] The Coming War over Buyer Insights
    Find New Customers is certified in Buyer Personas.). When you send me an email to a prospective customer, it needs to look like it came from a close personal friend – someone who knows me well. In the crazy, noisy world of today, companies who best know their buyers will win. Everyone sounds alike. Most of them sound alike.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [Customer] How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report
    It’s about facilitating peer-to-peer recommendations on your behalf and turning your customers and fans into an army of powerful advocates.  Access and opportunity: The email communication, initially directed at one customer, becomes a far-reaching messaging tool. The full report can be downloaded at [link]. The Opportunity for Social.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 5, 2012
    [Customer] Improve your Targeting and Tell a Story By Creating Buyer Personas
    by Dayna Rothman A persona is a research-based profile of an archetypal customer that represents needs of many. They are on the front lines talking to customers everyday. Remember you are not the customer. Personas work for B2B because they bring focus, empathy, and consensus to your campaigns. What messages will resonate?
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 28, 2012
    [Customer] 5 Ways to Create New Prospects in LinkedIn
    B2B Marketers know that LinkedIn is a gold mine of potential to create relationships, manage customers, and stay in touch with colleagues. But have you ever considered LinkedIn as a prospecting tool? Learn 5 ways to create new prospects, right in LinkedIn. 1. LinkedIn Answers Take a look at your 1st level connections that you’d [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 8, 2010
    [Customer] Social media success story: Marketing a medical practice
    Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. Many people who participate in the contest request additional information and typically when they come in to collect a prize they become a customer for skin care products.
  • SALESFUSION  |  TUESDAY, JANUARY 19, 2016
    [Customer] 3 Reasons to Introduce an Inbound Marketing Strategy
    Attracting customers with “pull” tactics (e.g. The idea is that by attracting people to your message, you can ultimately convert those prospects to leads and those leads to customers. Today, we’re going to change that. Inbound Marketing 101. As a result, marketers have had to adapt, and that’s where inbound marketing was born.
  • PAUL GILLIN  |  SUNDAY, DECEMBER 18, 2011
    [Customer] Cool & Useful Sites for the Holidays
    SocialVest is an online retail platform that allows customers to buy and give at the same time. The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. They range from social shopping to gift recommendations to real-time TV and music sharing. Definitely bookmarkable. Skype . Google+ Hangouts.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 2, 2012
    [Customer] INFOGRAPHIC: Market Your Brand via SMS
    From Text Marketer, here's an infographic with 11 suggestions for using SMS (text messaging) to attract or retain customers. Source: Text Marketer Bulk SMS Services View Original Article
  • HUBSPOT  |  FRIDAY, FEBRUARY 15, 2013
    [Customer] 30 Terrible Pieces of Social Media Advice You Should Ignore
    On top of that, there are reasons to get involved in social media aside from communicating with potential or current customers or expanding the reach of your content. Not just anyone can talk about the challenges and trends your customers face, especially if you’re in a niche industry. Is it to reduce customer support calls?
  • CLIFF ALLEN ON MARKETING  |  SUNDAY, JANUARY 3, 2010
    [Customer] Marketing Trends for 2010 - And What to Do About Them
    There are several new marketing trends for 2010 that will have an impact on practically every marketing organization because of new trends in customer behavior, such as: Shift in consumer mentality from recession to recovery. Changes in how customers make purchase decisions. New technologies for communicating with customers.
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 5, 2010
    [Customer] Is the era of PR over?
    First, let’s define what PR means from the perspective of the customer (i.e., a journalist) and the customer’s customer (i.e., Your customer hates and avoids you. These aren’t the people you want talking to influencers and customers. And customers never read the releases. As in dead. Don’t do it anymore.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 27, 2013
    [Customer] How to Install and Get the Most from reddit Tools
    Instagram Best Practices Along for the Ride: Social Conversations on the Customer Journey. There is a famous saying, “A workman is only as good as his tools.” This is a rather old saying and should be amended to “worker” and “their”. Anyway, the essence applies to all forms of work, even internet marketers!
  • BIZNOLOGY  |  TUESDAY, JULY 21, 2015
    [Customer] GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp
    Goldimail was excited about keeping in touch with her customers and prospects. If you can’t use a tool you won’t use a tool. Gmail is so much easier to use than even Hotmail, AOL mail, Yahoo Mail, and especially Eudora, Thunderbird, and Microsoft Outlook. DropBox is so easy, FTP is too hard. But  GetResponse is. And paid for it.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Customer] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    After an analysis of more than 15,000 of our customers’ websites, here’s the takeaway: Websites that aren’t mobile optimized had an average of 5% decline in organic traffic. Note : For customers hosting your website with HubSpot, you automatically get responsive design included with your COS Website. Marketers were anxious.
  • MODERN B2B MARKETING  |  MONDAY, MAY 9, 2016
    [Customer] 10 Secrets to Delivering a Great Product Demo
    These are two tactical things you can try on your next call to really hear what your prospects are saying: When the person on the other end is done talking, slowly count to two before responding. I’ve found that if I just pause and don’t respond right away, the customer takes that as a sign that I’m listening intently and keeps talking.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Customer] A Handy Guide to Optimizing Your Social Media Channels
    ” However, keep in mind that clicks don’t equal customers. To truly understand the impact of your post timing, you’ll need a social media publishing tool that can talk directly to your database of contacts (if you’re a HubSpot customer, that technology is already in place ). Facebook. Cover photo: 851 x 315.
  • BIZNOLOGY  |  MONDAY, DECEMBER 3, 2012
    [Customer] Content marketing makes marketers the new publishers–and vice versa
    Content marketing is an emerging term for a new approach to marketing that emphasizes using content to explain, engage with, and persuade customers–usually using search and social media as its means of attracting attention. The Photo credit: ShashiBellamkonda. To do that, marketers have been forced to become publishers. gardening book.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 13, 2015
    [Customer] 10 Great Writing Books & Tools For B2B Content Marketers
    This is because both are trying to do the same thing: pull in a potential customer using words and images or design, often in tandem. Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Content Marketing Books. Yes, this is a creative writing book , but hear me out. Soovle.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Customer] Green Marketing: Be Careful What You Say
    Social media marketers often try to lure in customers by appealing to their sense of environmentalism. They tout their products as being green, biodegradable, or good for the environment. Such marketing is particularly effective with Generation X. Hilfer graduated with honors from Yale College and Harvard Law School. Social Media and the La
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Customer] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    It then pulls up the product from the photo, allowing customers to purchase it instantly. eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers. And shop.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 6, 2014
    [Customer] Genius and LoopFuse Are Acquired; Leadsius Picks Up the Freemium Banner
    Each reported thousands of freemium sign-ups that converted to paid accounts at a reasonable rate – “reasonable” being defined as an acceptable cost per new customer when the cost of the freemium accounts was included. Both of the acquired vendors had bright prospects at one time but fell by the wayside.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 19, 2011
    [Customer] Review of 2011 B2B Social Media Predictions
    Some applications provided API access for their customers to use their data in more powerful ways, but this was not fully utilized by B2B companies for better reporting and analysis. 3. Customer Service is More Social Than Marketing. Read on for the details. 1. Mobile, Mobile, Mobile. Open APIs Support Information Portability.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Customer] Does Social Selling Really Work?
    Tom has joined numerous groups that are frequented by his targeted customer. If you're new to social selling, you're probably wondering if it's worth doing. After all, it takes time to build your online brand, search for info about prospects, connect with new people and especially, share your insights. What's he doing?
  • FATHOM  |  TUESDAY, DECEMBER 16, 2014
    [Customer] Why Every Industrial Marketing Plans Needs PPC
    Well, that same logic applies to your potential customers. In other words, PPC helps your potential customers find exactly what they’re looking for … and that could be you. PPC (that is, pay-per-click advertising) offers a number of unique advantages that no other type of marketing can, online or offline. Only Pay for Performance.
  • CRIMSON MARKETING  |  FRIDAY, JULY 26, 2013
    [Customer] The Content Experiment: An Interview with Rishi Dave [Podcast]
    How do you acquire new customers without using traditional outbound marketing? . 3. How do you acquire new customers without using traditional outbound marketing?  3. Content marketing is a core part of how you can drive your inbound lead generation funnel. Many companies struggle with providing the right messaging to their audience.
  • SNAPAPP  |  TUESDAY, JUNE 9, 2015
    [Customer] Holiday Marketing How-To: Put Inspiration Into Action
    If you’re having trouble coming up with your next idea – your next reason to reach out to your customers and contacts – take a peek at the calendar. Where did the idea for your last marketing campaign come from? Maybe it was a brainstorming session; maybe it was a post-it note from your boss; maybe it was a really profound shower thought.
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Customer] Three Tips for Easy Editorial Calendars
    conferences, product releases/updates, customer panels, etc.). What do existing customers say about software A? Tweet We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. And I have to admit, it’s tempting. But it’s also a mistake. Title.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 27, 2015
    [Customer] 5 Shared Traits Among Today’s B2B Buyers
    Positive customer experiences (in person and across digital channels) could very well lead to more business down the line. 5. “Without a strategy, marketing is just stuff. The world has enough stuff, be intentional.”. recently read this quote from Kurt Uhlir, and couldn’t agree more. B2B Buyers Do More Research Than Ever Before.
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 21, 2012
    [Customer] Why use social media? The business case.
    It’s no longer a case of you putting materials out and attracting customers. Further to this 84% use WOM recommendations, and that’s not chatting down the pub – it’s being involved in online forums and chat rooms. 2.       Customers are out there researching. It is actually something prospects and customers are calling out for.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 2, 2013
    [Customer] Proposal Videos: Get Your Audience to Say “I Do”
    Although I don’t expect marketers to start getting on one knee for all prospective customers (that would be weirdly awesome but simultaneously creepy), I do think marketers have something to learn from these videos. Having a story allows your customers to engage with you, and the element of surprise brings a breath of fresh air.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 7, 2015
    [Customer] 10 case studies show how web analytics prove ROI
    On the Beach finds that their generic search is undervalued under last click reporting, a discovery that allows the company to build a custom attribution model and increase budget on generic campaigns. What good is data if you don’t know what to do with it? Who does it well? Key Performance Indicators (KPIs) within each area are established.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Customer] B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B Summit
    So here are the “can’t forget” highlights from the presentation: Your customers are using social media- it’s a myth to think they are not. B2B companies who ignore it are missing opportunities to interact with their customers and prospects. by Maria Pergolino They say you save the best for last.  Get social.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Customer] How to Create Marketing That's Actually Helpful [Printable Checklist]
    If as a company you become massively useful, your customers will keep you close in their digital watering holes, just like friends and family. The first thing he did was brainstorm every question related to pools he was ever asked by prospects and customers, and then he started answering each in a separate blog post. If so, how?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JUNE 17, 2013
    [Customer] Perceived Business Risks Quickly Become Sales Objections
    From their perspective, it''s a multi-variable function of size, longevity, customer list, perceived quality, external affirmations (speeches, articles, books), and many other things. I''ll never forget my meeting with the VP of Sales for a hot telecom company. Your pricing is fair. However, we''ve decided to go with your competitor.".
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 1, 2015
    [Customer] The CMO Solution Guide to Leveraging New Technology and Marketing Platforms Webinar
    The fact is as CMOs work to satisfy the demands of Wall Street and Main Street by driving a seamless customer experience across all touch points, their digital marketing technology road is full of speed bumps and potholes. The title of this post is a mouthful for sure but trust me, every word counts.
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