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Smashmouth Marketing

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Demand Generation Provider Activate Marketing Services Acquires Green Leads

Smashmouth Marketing

Our B2B marketing customers are working more closely than ever before with their sales colleagues to generate qualified new business opportunities," said Martha Schwartz , Co-founder, Co-Chairperson and Chief Growth Officer at ACTIVATE. "The B2B buyers spend 17% of the buying process with traditional company sales reps according to Gartner.

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Top 5 Ways to Nurture Your Leads

Smashmouth Marketing

Send them a gift: This is really an excuse to get a whitepaper or ebook in front of them, but if you have some branded swag lying around, why not send it out to a prospective customer. Use Case Studies: Just as you should have a file of testimonials for marketing purposes, be prepared with case studies to share with potential customers.

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The Buyer’s Journey & Lead Generation with Green Leads CEO Mike Farrell

Smashmouth Marketing

Making use of customer data and data platforms. In this episode of the Let's Talk Sales podcast, we talk about: The importance of content marketing. The need for a sales and marketing partnership on a buyer's journey. Intent leads and signals of movement. Developing and training salespeople. Listen now!

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Demand Gen Experts Should Ask, 'How's Your Steak?'

Smashmouth Marketing

We were dining at my favorite local restaurant for my oversized salad (mandated by my wife and doctor), when I observed each of the servers checking in with their customers within 5 minutes of serving their entrées, "How's your steak cooked?", "Is the salmon to your liking?".

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Farewell to Our Founders, Green Leads New Chapter Begins

Smashmouth Marketing

As Martha Schwartz, ACTIVATE Co-founder and Chief Customer Officer said, “Our B2B clients are now working with their sales colleagues in a more integrated fashion than ever before to generate qualified, pipeline opportunities.” Green Leads outbound calling expertise is strategic for ACTIVATE and compliments products and services portfolio.

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

Virtual customer user groups. That’s one way to use the available marketing budget: Source Ideal Customer Profile Leads (ICPs) to drive your most desirable persona to your events. Use this extended team to target those ICPs and existing customer/prospect lists to attend the event(s). They can organize virtual events.

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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).