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Direct Response Coach

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Market Segmentation: Different customers need a different strategy

Direct Response Coach

But I also recognize the importance of market segmentation – and that not all customers have the same value in terms of revenue potential. The post Market Segmentation: Different customers need a different strategy appeared first on McCarthy and King Marketing. I subscribe to this approach myself – for the most part.

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How many more customers will DirecTV and Rob Lowe offend?

Direct Response Coach

The post How many more customers will DirecTV and Rob Lowe offend? The good Rob Lowe is using DirecTV. The other Rob Lowe is using cable TV. There are about half-dozen different commercials – each featuring a different “other” [.]. appeared first on McCarthy and King Marketing. Copywriting General TV Advertising'

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Direct Mail Ideas: The Ace Hardware “paper bag” offer

Direct Response Coach

Several years ago, Ace Hardware ran a one-day sale that allowed customers to fill up a paper bag and take 20% off on all items in the bag. Ace Hardware sent out large paper grocery bags and invited customers to come and fill up their bag for [.]. We’ve seen these direct mail ideas before.

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The real difference between outbound and inbound marketing

Direct Response Coach

You also want those leads to be qualified – meaning they have real potential for becoming a customer. First, you want a campaign that will produce a high volume of leads at the lowest possible cost. But that’s not enough. So you adjust your campaign to focus on lead [.].

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So you thought Facebook was free

Direct Response Coach

If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you. What it says is what we’ve all known about Facebook for the past few years – except it’s much worse from a marketer’s standpoint. It has been common [.].

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My new Kindle ebook on mailing list research

Direct Response Coach

Now available on Amazon Kindle … FINDING CUSTOMERS A Beginner’s Guide to Direct Mail & Email List Research Download it for FREE – until tomorrow (Friday, May 17) We all know the list is the most important part of any direct mail and email campaign. But how comfortable [.]

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How to generate web traffic and sales leads from blog and article writing

Direct Response Coach

You started your blog by writing to your customers, prospects and some friends and family. You knew that writing consistent content was going to be a challenge, but you were willing to make a commitment to publishing new posts on a regular basis. You [.].