B2B Marketing Traction

JULY 18, 2011

You can customize what updates you see on your LinkedIn Home page from the Settings page. The detailed changes your LinkedIn connections make to their profiles that show on your LinkedIn Home page can be annoying. Watch this video (just over 2 minutes) to learn how.

Linkedin 100

Linkedin Display Ideal Customer Profiles Profiling 100

B2B Marketing Traction

MARCH 27, 2009

Do you have a marketing plan for 2012? Are you doing the right marketing, to the right people, and measuring results? We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

DECEMBER 10, 2014

If you think pain is too strong a word to use for why your customers buy your product or service, use other words such as triggers, issues, problems. Whatever you call it, it’s what keeps your customer up at night. How do you find customer pain? How do you show empathy for your customers? You listen. You observe.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 11, 2015

Get some customer-produced video testimonials about your products or services? Consider sending key customers a selfie stick with a note asking them to record photos of their employees using your product or service or a video testimonial for your company and to enjoy it for their own personal use.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

DECEMBER 6, 2013

In the new book, The Effortless Experience: Conquering the New Battleground for Customer Loyalty , authors Matthew Dixon, Nick Toman and Rick Delisi say it’s enough to deliver consistently. The survey results show that loyalty doesn’t increase as customers experience exceptional service. Or just deliver?

Marketing Management 100

Marketing Management B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 20, 2013

Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. “We believed we knew better what customers needed long term than they did.” Listen to what your customers are saying.

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

AUGUST 2, 2013

Who are your customers? You need to know your customers’ persona(s). ” A great example of understanding and speaking to customers is a regional insurance company called Pemco. Pemco listened to customers and learned who they are. Marketing Soapbox b2b content customer innovation marketing'

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 13, 2012

I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Here is a list of possible blog topic sources: Customer service conversations – what questions are you answering on a regular basis? Have companies gone out of business or acquired others?

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

NOVEMBER 25, 2013

If your website is still just a static site with stale information – perhaps just an online brochure – it’s time to update it to a dynamic site that attracts and converts prospects into customers. Nurturing leads with online marketing so that they convert to customers? Are you converting online prospects to leads?

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

OCTOBER 24, 2014

One tip here – share the plans for and the actual campaigns with employees, and large size posters of the creative art for your lobby and include the images in emails such as your newsletter ( customers will see these, too. ). Marketing Soapbox b2b customer marketing results' Your suppliers want to affiliate with success.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

OCTOBER 6, 2011

It’s important to look before you leap, and have a clear understanding of your customers and your industry when you plan your marketing. In the book Good to Great , Jim Collins writes that leaders of great companies understand their customers and their industry. What do their customers do on Facebook? Your industry?

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

OCTOBER 28, 2011

The approach I learned was a consultative sell where we focused on knowing the customer, probing for pain points and then providing solutions to those pain points. We provided hope when we solved our customers’ pain. Emotion was involved, but we didn’t invoke fear.

Cost 100

Cost Consulting Training Pricing 100

B2B Marketing Traction

JANUARY 11, 2012

One way to lead in your marketplace is to know your customers need that they can’t get now. Another way to lead is to stay ahead of opportunities for your business and your industry, because sometimes your customers don’t know what they need. But look to customers and even non-customers to expand your markets.

B2B Marketing 100

B2B Marketing Marketing & Strategy B2B Paid Search Agency 100

B2B Marketing Traction

JUNE 1, 2011

There’s something your customers and prospects need – badly – and you have the solution. ” It’s a new process or product that, if you only had it, will result in value-add for your customers and opening doors (and customer revenue) for you. .” But, they may not even know what they need.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

B2B Marketing Traction

JANUARY 24, 2012

Ask your customers for testimonials and recommendations on LinkedIn first. Here are some of the reasons why: In order to get recommendations, you must be connected to your customers. Please tell me you are connected to your customers! Please tell me you are connected to your customers! ).

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

MAY 24, 2013

Talk to your customers and prospects. Marketing Soapbox b2b customer marketing social media' How do you know when your social media messages are too much? Ask them if they notice your messages. If they have seen what you write, do they enjoy them? Do they want more or less? When you have the answer, act on the information you receive.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

NOVEMBER 2, 2011

Understand your customers. If you think you know your customers, you better really understand their needs and wants. Survey, interview, study your customers to gain more intelligence about them. Marketers need to do everything they can to understand their options and to take actions based on that knowledge. Test new tactics.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

MAY 9, 2012

What do your existing customers need or want around this product or service? If you are launching a new product or service, you can do some primary research by interviewing potential customers, conducting surveys or even polling on social media platforms. Just take a pragmatic look at the opportunity before you start marketing.

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100

B2B Marketing Traction

JUNE 4, 2015

It’s time to produce some videos to help your prospective customers learn about what you do. Beyond customer service videos, what can you do? You might want to show the process of what you do once a customer orders your product – from order to delivery. A video of a typical customer service call.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

MARCH 29, 2012

B2B marketers are wondering how to stay “top of mind” with their prospects and customers. Joe takes advantage of the offer and becomes a customer. If you need help creating response compression with your prospects or customers, contact New Incite today. One way to do so is to integrate your marketing. The end result?

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 18, 2015

More savvy social media marketers know that Instagram is a much better platform for storytelling that engages and entertains your audiences , creates brand awareness in prospects and more loyalty for existing customers or clients. The point is, find out what’s on your customers’ minds and pin to those topics!

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

JUNE 12, 2012

Once you drive quality traffic to the hub, your website, the next steps are engaging and converting leads to customers. For more information on how to generate quality traffic, engage and convert customers, contact New Incite today. Does your website attract quality traffic? Once visitors land on your site pages, are they engaged?

B2B Marketing 100

B2B Marketing Paid Search Agency Planning Advertising Agencies 100

B2B Marketing Traction

APRIL 16, 2012

Does your new logo appeal to your customers? At the least you can show the new design to a few select customers and partners. Maybe you’re not ready for that on day one, but why not plan for it? Your audience. Some companies are crowdsourcing logos and other designs through social media. That’s one way to go. Your company.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

SEPTEMBER 18, 2015

You need to understand what value you provide to your customers and then leverage it. But, rather than just competing on price, this brand had done its homework and knew what values and attributes its customers appreciated. First you need to know your customers. Why do your customers buy from you? Be careful here.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

FEBRUARY 1, 2011

” We need to put our feet in the shoes of our existing and potential customers. We need to understand our customers’ stories – we need marketing personas (see my blog entry, “ Why B2B Marketing Personas Rule “). So, B2B marketers, it’s time to turn marketing upside down. Who are they? Where are they?

Television marketing 100

Television marketing Trade Show Buying Cycle Sales Cycle 100

B2B Marketing Traction

APRIL 30, 2014

CMOs that fully adopt digital marketing have integrated social media into their marketing programs, used data analytics to understand and respond to customer behavior and needs, and built digital or social response mechanisms all through their supply chain to provide customers with what they need.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

DECEMBER 2, 2013

On Cyber-Monday, there are other things of value to offer your customers and prospects. Post a new, downloadable how-to in the form of a user-guide, video, or eBook that will help your customers and prospects. Email a reminder of some existing key content on your website that can help your customers and prospects.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

OCTOBER 4, 2011

Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. There are two types of conversions: one when the visitor engages with you or content on your site and becomes a prospect; and two, when the prospect becomes a customer. Conversions.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

NOVEMBER 7, 2014

Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. Recent surveys show that as much as 57% of the buying decision is done before buyers contact sales ( CEB Study of 1400 Customers ). The need for marketing to work with sales is more important than ever.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

JANUARY 16, 2014

Customer Focus. A lack of understanding of customers is a recipe for marketing failure. Egos and “cool designs” can override what is best for the business or even the customer. I think customer focus is a key factor, but, again, I think some organizations may have critical issues that require another dominant skill.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

FEBRUARY 13, 2014

Those who work gratitude into their business, giving back to charity and thanking employees, customers and partners on a regular basis, are more likeable, which leads to greater brand value and prosperity. Give back to your customers and partners with special offers. Do your customers and vendors feel appreciated?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Advertising Agencies Lead Scoring 100

B2B Marketing Traction

FEBRUARY 23, 2015

Educate your customers about your products and services? Build a relationship with your customers? The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need. Provide news about your company and employees?

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

APRIL 23, 2015

Of course, if you have customizations that have to be re-applied, the update can be a little more involved. Program a custom version of the site. It’s not a solution for everyone, but if done right it can probably yield the best results because every feature can be customized for the web.

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

FEBRUARY 13, 2012

Are you doing the right thing to attract the right customers online? If someone landed on your site, hopefully there are a lot of things to do, such as download eBooks or whitepapers, subscribe to a newsletter, or register for a webinar. You just might get a chance at the next date.

SEO 100

SEO Marketing Websites Rules Transparency 100

B2B Marketing Traction

SEPTEMBER 20, 2013

Doing business today requires transparency, which builds trust with your customers and partners. No more Mad Men using smoke and mirrors to trick the unknowing customer into buying our stuff. In the book Likeable Business , David Kerpen uses Domino’s Pizza as an example of doing the right thing when customers aren’t happy.

Transparency 100

Transparency Trust Marketing B2B Marketing Ad Building 100

B2B Marketing Traction

JANUARY 18, 2013

Post about your products, customer case studies, helpful how-to’s for customers. The concept of creating extra touch points with customers and prospects via social media works. Create your own blog on Tumblr (it’s easy) and Twitter account. Ramp up your LinkedIn profile. Create a Facebook company page. and who knows?

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

SEPTEMBER 18, 2012

Does your marketing help your clients and customers? Or, are you just doing exactly what the competition does? ” Do you also feature partners, clients or customers, distributors and others? Does your marketing reflect your clients or customers? Have you asked your clients or customers what they like?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Companies Ideal Customer Profiles 100